The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Bradford region. Included is a guide to the salaries offered in IT jobs that have cited Marketing over the 3 months to 30 August 2016 with a comparison to the same period over the previous 2 years.

3 months to
30 Aug 2016
Same period 2015 Same period 2014
Marketing
Rank 57 45 37
Rank change year-on-year
-12 -8
Permanent jobs citing Marketing 10 17 12
As % of all permanent IT jobs located in Bradford 1.75% 3.73% 3.41%
As % of the General category 3.95% 8.54% 9.09%
Number of salaries quoted 10 13 8
Median salary £39,500 £27,500 £22,250
Median salary % change year-on-year
+43.63% +23.59%
90% offered a salary of more than £31,250 £20,000 £20,000
10% offered a salary of more than £62,000 £42,500 £36,500
UK excluding London median salary £40,000 £37,500 £37,750
% change year-on-year
+6.66% -0.66%
Marketing
West Yorkshire

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Bradford region.

General Category
Bradford
Permanent IT job ads with a match in the
General category
253 199 132
As % of all permanent IT jobs located in Bradford 44.23% 43.64% 37.50%
Number of salaries quoted 187 181 95
Median salary £45,000 £40,000 £36,800
Median salary % change year-on-year
+12.50% +8.69%
90% offered a salary of more than £35,000 £25,000 £22,400
10% offered a salary of more than £80,000 £55,000 £77,000
UK excluding London median salary £45,000 £45,000 £45,000

Marketing
Jobs Demand Trend in Bradford

The demand trend of job ads across the Bradford region citing Marketing as a proportion of all IT jobs with a match in the General category.

Marketing Jobs Demand Trend in Bradford

Marketing
Salary Trend in Bradford

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Bradford region.

Marketing Salary Trend in Bradford

Marketing
Salary Histogram in Bradford

This chart provides a salary histogram for IT jobs citing Marketing across the Bradford region over the 3 months to 30 August 2016.

Marketing Salary Histogram in Bradford

Marketing
Top 30 Related IT Skills in Bradford

For the 6 months to 30 August 2016, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Bradford region with a requirement for Marketing.

1 11 (68.75%) Analytical Skills
2 8 (50.00%) Analytics
2 8 (50.00%) HTML
2 8 (50.00%) Adobe
3 7 (43.75%) Finance
3 7 (43.75%) JavaScript
3 7 (43.75%) E-Commerce
3 7 (43.75%) Web Analytics
4 5 (31.25%) Microsoft
4 5 (31.25%) Retail
5 4 (25.00%) SAS
5 4 (25.00%) Python
5 4 (25.00%) MS Excel
5 4 (25.00%) SQL
5 4 (25.00%) MS PowerPoint
5 4 (25.00%) FMCG
5 4 (25.00%) Degree
5 4 (25.00%) Marketing Strategy
6 2 (12.50%) User Experience
6 2 (12.50%) Use Case
6 2 (12.50%) Product Marketing
6 2 (12.50%) Product Management
6 2 (12.50%) Business Development
6 2 (12.50%) SaaS
6 2 (12.50%) Java
7 1 (6.25%) TOGAF
7 1 (6.25%) Legal
7 1 (6.25%) Adobe Illustrator
7 1 (6.25%) InDesign
7 1 (6.25%) Eclipse

Marketing
Top Related IT Skills in Bradford by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (25.00%) SAS
2 1 (6.25%) WordPress
Applications
1 4 (25.00%) MS Excel
1 4 (25.00%) MS PowerPoint
2 1 (6.25%) Adobe Illustrator
2 1 (6.25%) InDesign
2 1 (6.25%) Photoshop
Business Applications
1 1 (6.25%) Dynamics CRM
Cloud Services
1 2 (12.50%) SaaS
Database & Business Intelligence
1 1 (6.25%) MySQL
1 1 (6.25%) Oracle BI EE
1 1 (6.25%) Oracle Database
1 1 (6.25%) Oracle Reports
Development Applications
1 1 (6.25%) Eclipse
General
1 7 (43.75%) Finance
2 5 (31.25%) Retail
3 1 (6.25%) Back Office
3 1 (6.25%) Front Office
3 1 (6.25%) Legal
Job Titles
1 7 (43.75%) Analytics Developer
1 7 (43.75%) Developer
2 4 (25.00%) Customer Insight Manager
2 4 (25.00%) Insight Manager
3 2 (12.50%) Product Manager
4 1 (6.25%) Analyst
4 1 (6.25%) Architect
4 1 (6.25%) Commercial Analyst
4 1 (6.25%) CRM Architect
4 1 (6.25%) Designer
4 1 (6.25%) Web Designer
4 1 (6.25%) Website Designer
Libraries, Frameworks & Software Standards
1 8 (50.00%) HTML
2 1 (6.25%) CakePHP
2 1 (6.25%) CSS
2 1 (6.25%) HTML5
2 1 (6.25%) JSON
2 1 (6.25%) Twitter Bootstrap
2 1 (6.25%) Web Services
2 1 (6.25%) XML
2 1 (6.25%) Zurb Foundation
Miscellaneous
1 11 (68.75%) Analytical Skills
2 4 (25.00%) FMCG
3 2 (12.50%) User Experience
4 1 (6.25%) Data Integration
4 1 (6.25%) Data Protection Act
4 1 (6.25%) N-Tier
Processes & Methodologies
1 8 (50.00%) Analytics
2 7 (43.75%) E-Commerce
2 7 (43.75%) Web Analytics
3 4 (25.00%) Marketing Strategy
4 2 (12.50%) Business Development
4 2 (12.50%) Product Management
4 2 (12.50%) Product Marketing
4 2 (12.50%) Use Case
5 1 (6.25%) Campaign Management
5 1 (6.25%) CRM
5 1 (6.25%) Dashboard Development
5 1 (6.25%) Data Architecture
5 1 (6.25%) Data Protection
5 1 (6.25%) MVC
5 1 (6.25%) SEO
5 1 (6.25%) TOGAF
Programming Languages
1 7 (43.75%) JavaScript
2 4 (25.00%) Python
2 4 (25.00%) SQL
3 2 (12.50%) Java
4 1 (6.25%) PHP
4 1 (6.25%) VBA
Qualifications
1 4 (25.00%) Degree
Vendors
1 8 (50.00%) Adobe
2 5 (31.25%) Microsoft
3 1 (6.25%) MicroStrategy
3 1 (6.25%) Oracle
3 1 (6.25%) Twitter