The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Bradford region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 18 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
18 Dec 2014
Same period 2013 Same period 2012
Marketing
Rank 55 36 42
Rank change year-on-year
-19 +6
Permanent jobs citing Marketing 6 18 7
As % of all permanent IT jobs located in Bradford 1.34% 4.88% 2.15%
As % of the General category 2.70% 12.86% 5.19%
Number of salaries quoted 5 12 7
Average salary £24,000 £40,000 £25,000
Average salary % change year-on-year
-40.00% +60.00%
90% offered a salary of more than £22,500 £35,000 £22,500
10% offered a salary of more than £27,500 £40,000 £30,000
UK excluding London average salary £37,500 £37,500 £36,000
% change year-on-year
- +4.16%
Marketing
West Yorkshire

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Bradford region.

General Category
Bradford
Permanent IT job ads with a match in the
General category
222 140 135
As % of all permanent IT jobs located in Bradford 49.66% 37.94% 41.41%
Number of salaries quoted 165 85 103
Average salary £40,000 £35,000 £32,500
Average salary % change year-on-year
+14.28% +7.69%
90% offered a salary of more than £27,500 £22,250 £20,500
10% offered a salary of more than £60,000 £52,500 £52,500
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Marketing
Jobs Demand Trend in Bradford

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Bradford region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Bradford

Marketing
Salary Trend in Bradford

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Bradford region.

Marketing Salary Trend in Bradford

Marketing
Top 30 Related IT Skills in Bradford

For the 6 months to 18 December 2014, IT jobs across the Bradford region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 6 (37.50%) CRM
2 5 (31.25%) Analytics
2 5 (31.25%) Mentoring
2 5 (31.25%) Coaching
3 3 (18.75%) WordPress
3 3 (18.75%) Telemarketing
3 3 (18.75%) WebSphere
3 3 (18.75%) Degree
3 3 (18.75%) Unica
3 3 (18.75%) SEO
3 3 (18.75%) B2B
3 3 (18.75%) IBM
3 3 (18.75%) Salesforce.com
3 3 (18.75%) Cognos
3 3 (18.75%) CSS
3 3 (18.75%) HTML
3 3 (18.75%) Photoshop
3 3 (18.75%) Analytical Skills
4 2 (12.50%) Adobe Creative Suite
4 2 (12.50%) Marketing Analytics
4 2 (12.50%) Pay per click
4 2 (12.50%) MySQL
4 2 (12.50%) PHP
4 2 (12.50%) SQL
4 2 (12.50%) E-Commerce
4 2 (12.50%) Data Mining
4 2 (12.50%) SAS
4 2 (12.50%) Project Management
4 2 (12.50%) Adobe
4 2 (12.50%) Publishing

Marketing
Top Related IT Skills in Bradford by Category

For the 6 months to 18 December 2014, IT jobs across the Bradford region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 3 (18.75%) WebSphere
1 3 (18.75%) WordPress
2 2 (12.50%) SAS
3 1 (6.25%) CMS
3 1 (6.25%) Orchard CMS
Applications
1 3 (18.75%) Photoshop
2 2 (12.50%) Adobe Creative Suite
3 1 (6.25%) MS Excel
3 1 (6.25%) Adobe Illustrator
Database & Business Intelligence
1 2 (12.50%) Data Mining
1 2 (12.50%) MySQL
2 1 (6.25%) Crystal Reports
2 1 (6.25%) Oracle Reports
2 1 (6.25%) SQL Server Reporting Services
2 1 (6.25%) Oracle BI EE
2 1 (6.25%) Hadoop
Development Applications
1 1 (6.25%) Dreamweaver
General
1 2 (12.50%) Publishing
2 1 (6.25%) Multimedia
Job Titles
1 6 (37.50%) Analyst
2 4 (25.00%) Designer
3 3 (18.75%) Internal Sales Executive
3 3 (18.75%) Sales Executive
3 3 (18.75%) Data Analyst
3 3 (18.75%) Web Designer
4 2 (12.50%) Marketing Data Analyst
4 2 (12.50%) Marketing Analyst
5 1 (6.25%) Digital Project Manager
5 1 (6.25%) CRM Analyst
5 1 (6.25%) Testing Manager
5 1 (6.25%) Enterprise Architect
5 1 (6.25%) Product Manager
5 1 (6.25%) Graphic Designer
5 1 (6.25%) Test Manager
5 1 (6.25%) Architect
5 1 (6.25%) Project Manager
Libraries, Frameworks & Software Standards
1 3 (18.75%) HTML
1 3 (18.75%) CSS
2 1 (6.25%) Flash
2 1 (6.25%) jQuery
2 1 (6.25%) HTML5
2 1 (6.25%) CSS3
Miscellaneous
1 3 (18.75%) Analytical Skills
2 1 (6.25%) W3C
2 1 (6.25%) Graphic Design
2 1 (6.25%) Mobile App
2 1 (6.25%) User Experience
Processes & Methodologies
1 6 (37.50%) CRM
2 5 (31.25%) Analytics
2 5 (31.25%) Mentoring
2 5 (31.25%) Coaching
3 3 (18.75%) B2B
3 3 (18.75%) SEO
3 3 (18.75%) Telemarketing
4 2 (12.50%) Performance Management
4 2 (12.50%) Predictive Modelling
4 2 (12.50%) Agile Software Development
4 2 (12.50%) Content Management
4 2 (12.50%) Pay per click
4 2 (12.50%) Project Management
4 2 (12.50%) E-Commerce
4 2 (12.50%) Marketing Analytics
5 1 (6.25%) Line Management
5 1 (6.25%) Change Management
5 1 (6.25%) Web Design
5 1 (6.25%) Waterfall
5 1 (6.25%) Responsive Web Design
Programming Languages
1 2 (12.50%) PHP
1 2 (12.50%) SQL
2 1 (6.25%) VBA
2 1 (6.25%) Python
2 1 (6.25%) R
2 1 (6.25%) Java
Qualifications
1 3 (18.75%) Degree
Vendors
1 3 (18.75%) Cognos
1 3 (18.75%) IBM
1 3 (18.75%) Salesforce.com
1 3 (18.75%) Unica
2 2 (12.50%) Adobe
3 1 (6.25%) EPiServer
3 1 (6.25%) Oracle