The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 22 August 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 Aug 2014
Same period 2013 Same period 2012
Web Analytics
Rank 193 218 203
Rank change year-on-year
+25 -15
Contract jobs citing Web Analytics 7 13 24
As % of all contract IT jobs located in the City of London 0.12% 0.18% 0.31%
As % of the Processes & Methodologies category 0.16% 0.23% 0.41%
Number of daily rates quoted 7 11 16
Average daily rate
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of your Daily Rate
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£450 £325 £400
Average daily rate % change year-on-year
+38.46% -18.75%
90% offered a daily rate of more than £330 £213 £190
10% offered a daily rate of more than £488 £500 £494
UK excluding London average daily rate £350 £325 £300
% change year-on-year
+7.69% +8.33%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £19.00 £17.69 -
% change year-on-year
+7.40% -
Web Analytics
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
4422 5597 5890
As % of all contract IT jobs located in the City of London 75.06% 76.06% 75.34%
Number of daily rates quoted 3282 4197 4388
Average daily rate £450 £450 £450
90% offered a daily rate of more than £317 £313 £300
10% offered a daily rate of more than £625 £600 £625
UK excluding London average daily rate £375 £370 £363
% change year-on-year
+1.35% +2.06%
Number of hourly rates quoted 42 71 91
Average hourly rate £22.60 £22.50 £30.00
Average hourly rate % change year-on-year
+0.42% -25.00%
90% offered a hourly rate of more than £16.50 £15.00 £16.00
10% offered a hourly rate of more than £36.50 £52.50 £51.50
UK excluding London average hourly rate £25.00 £30.00 £31.00
% change year-on-year
-16.66% -3.22%

Web Analytics
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the City of London

Web Analytics
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the City of London region.

Web Analytics Daily Rate Trend in the City of London

Web Analytics
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the City of London region over the 3 months to 22 August 2014.

Web Analytics Daily Rate Histogram in the City of London

Web Analytics
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the City of London region.

Web Analytics Hourly Rate Trend in the City of London

Web Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 22 August 2014, IT contractor jobs across the City of London region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 27 (100.00%) Analytics
2 11 (40.74%) Marketing
3 9 (33.33%) Omniture
4 8 (29.63%) Data Analysis
4 8 (29.63%) JavaScript
4 8 (29.63%) SiteCatalyst
5 6 (22.22%) SEO
6 5 (18.52%) Finance
6 5 (18.52%) HTML
6 5 (18.52%) CSS
6 5 (18.52%) Adobe
6 5 (18.52%) Degree
6 5 (18.52%) Digital Marketing
6 5 (18.52%) Mobile App
7 4 (14.81%) Financial Institution
8 3 (11.11%) Telecoms
8 3 (11.11%) Project Management
8 3 (11.11%) CRM
8 3 (11.11%) Publishing
8 3 (11.11%) CMS
8 3 (11.11%) Games
8 3 (11.11%) Google
8 3 (11.11%) jQuery
8 3 (11.11%) Content Management
9 2 (7.41%) Statistics
9 2 (7.41%) Market Research
9 2 (7.41%) Hadoop
9 2 (7.41%) MongoDB
9 2 (7.41%) NoSQL
9 2 (7.41%) R

Web Analytics
Top Related IT Skills in the City of London by Category

For the 6 months to 22 August 2014, IT contractor jobs across the City of London region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 3 (11.11%) CMS
2 1 (3.70%) SAS
2 1 (3.70%) TeamSite
Applications
1 2 (7.41%) Photoshop
1 2 (7.41%) MS Office
2 1 (3.70%) MS Excel
2 1 (3.70%) MS Visio
2 1 (3.70%) SPSS
Business Applications
1 8 (29.63%) SiteCatalyst
2 2 (7.41%) Google Analytics
Database & Business Intelligence
1 2 (7.41%) Hadoop
1 2 (7.41%) MongoDB
1 2 (7.41%) NoSQL
1 2 (7.41%) QlikView
1 2 (7.41%) MySQL
1 2 (7.41%) Data Mining
Development Applications
1 1 (3.70%) Dreamweaver
1 1 (3.70%) Axure RP
General
1 11 (40.74%) Marketing
2 5 (18.52%) Finance
3 4 (14.81%) Financial Institution
4 3 (11.11%) Telecoms
4 3 (11.11%) Publishing
4 3 (11.11%) Games
5 1 (3.70%) Legal
5 1 (3.70%) Banking
5 1 (3.70%) Retail
5 1 (3.70%) Dutch Language
5 1 (3.70%) French Language
Job Titles
1 15 (55.56%) Analyst
2 10 (37.04%) Web Analyst
3 4 (14.81%) Front-End Developer
3 4 (14.81%) Data Analyst
3 4 (14.81%) Developer
4 2 (7.41%) Designer
4 2 (7.41%) Senior Web Analyst
4 2 (7.41%) Report Analyst
4 2 (7.41%) Senior Analyst
5 1 (3.70%) Coordinator
5 1 (3.70%) Architect
5 1 (3.70%) Project Manager
5 1 (3.70%) Senior Developer
5 1 (3.70%) Implementation Analyst
5 1 (3.70%) Digital Project Manager
5 1 (3.70%) Senior Front-End Developer
5 1 (3.70%) User Experience Designer
5 1 (3.70%) User Experience Architect
Libraries, Frameworks & Software Standards
1 5 (18.52%) HTML
1 5 (18.52%) CSS
2 3 (11.11%) jQuery
3 2 (7.41%) HTML5
3 2 (7.41%) CSS3
3 2 (7.41%) Flash
4 1 (3.70%) XHTML
4 1 (3.70%) XML
4 1 (3.70%) LESS
Miscellaneous
1 5 (18.52%) Mobile App
2 2 (7.41%) Statistics
2 2 (7.41%) Visualisation
2 2 (7.41%) Open Source
3 1 (3.70%) W3C
3 1 (3.70%) Smartphone
3 1 (3.70%) Economics
3 1 (3.70%) Computer Science
Processes & Methodologies
1 27 (100.00%) Analytics
2 8 (29.63%) Data Analysis
3 6 (22.22%) SEO
4 5 (18.52%) Digital Marketing
5 3 (11.11%) Project Management
5 3 (11.11%) CRM
5 3 (11.11%) Content Management
6 2 (7.41%) Market Research
6 2 (7.41%) Information Architecture
6 2 (7.41%) Marketing Analytics
6 2 (7.41%) Data Virtualisation
6 2 (7.41%) Database Marketing
7 1 (3.70%) Workflow
7 1 (3.70%) E-Commerce
7 1 (3.70%) Econometrics
7 1 (3.70%) Agile Software Development
7 1 (3.70%) Statistical Analysis
7 1 (3.70%) Supplier Management
7 1 (3.70%) Strategic Planning
7 1 (3.70%) Email Marketing
Programming Languages
1 8 (29.63%) JavaScript
2 2 (7.41%) R
2 2 (7.41%) Perl
2 2 (7.41%) Python
3 1 (3.70%) PHP
Qualifications
1 5 (18.52%) Degree
Quality Assurance & Compliance
1 1 (3.70%) WCAG
1 1 (3.70%) QA
Vendors
1 9 (33.33%) Omniture
2 5 (18.52%) Adobe
3 3 (11.11%) Google
4 2 (7.41%) Tableau
4 2 (7.41%) DoubleClick
5 1 (3.70%) Interwoven
5 1 (3.70%) Facebook
5 1 (3.70%) Hitwise
5 1 (3.70%) comScore
5 1 (3.70%) ExactTarget