The first table below looks at the demand for Web Analytics skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 23 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the City of London region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
23 Jul 2014
Same period 2013 Same period 2012
Web Analytics
Rank 187 209 208
Rank change year-on-year
+22 -1
Contract jobs citing Web Analytics 9 16 19
As % of all contract IT jobs located in the City of London 0.16% 0.23% 0.24%
As % of the Processes & Methodologies category 0.20% 0.30% 0.32%
Number of daily rates quoted 9 14 10
Average daily rate
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of your Daily Rate
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£375 £399 £400
Average daily rate % change year-on-year
-5.95% -0.31%
90% offered a daily rate of more than £280 £242 £333
10% offered a daily rate of more than £478 £605 £500
UK excluding London average daily rate £350 £325 £303
% change year-on-year
+7.69% +7.34%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £19.00 - -
Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
4396 5407 5854
As % of all contract IT jobs located in the City of London 75.88% 76.06% 74.74%
Number of daily rates quoted 3257 4051 4367
Average daily rate £450 £450 £463
Average daily rate % change year-on-year
- -2.70%
90% offered a daily rate of more than £313 £301 £300
10% offered a daily rate of more than £625 £600 £625
UK excluding London average daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 43 97 84
Average hourly rate £23.50 £28.00 £25.00
Average hourly rate % change year-on-year
-16.07% +12.00%
90% offered a hourly rate of more than £14.50 £16.60 £16.05
10% offered a hourly rate of more than £45.00 £52.50 £50.88
UK excluding London average hourly rate £26.50 £31.00 £32.00
% change year-on-year
-14.51% -3.12%
Web Analytics
London

Web Analytics
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the City of London

Web Analytics
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the City of London region.

Web Analytics Daily Rate Trend in the City of London

Web Analytics
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the City of London region over the 3 months to 23 July 2014.

Web Analytics Daily Rate Histogram in the City of London

Web Analytics
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the City of London region.

Web Analytics Hourly Rate Trend in the City of London

Web Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 23 July 2014, IT contractor jobs across the City of London region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 27 (100.00%) Analytics
2 10 (37.04%) Marketing
3 9 (33.33%) Omniture
4 8 (29.63%) JavaScript
4 8 (29.63%) SiteCatalyst
5 7 (25.93%) Data Analysis
6 6 (22.22%) SEO
6 6 (22.22%) Mobile App
7 5 (18.52%) Finance
7 5 (18.52%) HTML
7 5 (18.52%) CSS
7 5 (18.52%) Adobe
7 5 (18.52%) Digital Marketing
8 4 (14.81%) Degree
8 4 (14.81%) Google
8 4 (14.81%) Games
8 4 (14.81%) Financial Institution
8 4 (14.81%) Telecoms
9 3 (11.11%) Project Management
9 3 (11.11%) CRM
9 3 (11.11%) Content Management
9 3 (11.11%) CMS
9 3 (11.11%) jQuery
10 2 (7.41%) User Acceptance Testing
10 2 (7.41%) Database Marketing
10 2 (7.41%) QlikView
10 2 (7.41%) Google Analytics
10 2 (7.41%) Publishing
10 2 (7.41%) DoubleClick
10 2 (7.41%) E-Commerce

Web Analytics
Top Related IT Skills in the City of London by Category

For the 6 months to 23 July 2014, IT contractor jobs across the City of London region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 3 (11.11%) CMS
2 1 (3.70%) SAS
2 1 (3.70%) TeamSite
Applications
1 2 (7.41%) Photoshop
1 2 (7.41%) MS Office
2 1 (3.70%) MS Excel
2 1 (3.70%) MS Visio
2 1 (3.70%) SPSS
Business Applications
1 8 (29.63%) SiteCatalyst
2 2 (7.41%) Google Analytics
Database & Business Intelligence
1 2 (7.41%) MySQL
1 2 (7.41%) Data Mining
1 2 (7.41%) QlikView
1 2 (7.41%) Hadoop
1 2 (7.41%) MongoDB
1 2 (7.41%) NoSQL
Development Applications
1 1 (3.70%) Dreamweaver
1 1 (3.70%) Axure RP
General
1 10 (37.04%) Marketing
2 5 (18.52%) Finance
3 4 (14.81%) Financial Institution
3 4 (14.81%) Telecoms
3 4 (14.81%) Games
4 2 (7.41%) Publishing
5 1 (3.70%) Banking
5 1 (3.70%) Retail
5 1 (3.70%) Dutch Language
5 1 (3.70%) French Language
5 1 (3.70%) Legal
Job Titles
1 15 (55.56%) Analyst
2 10 (37.04%) Web Analyst
3 4 (14.81%) Data Analyst
3 4 (14.81%) Front-End Developer
3 4 (14.81%) Developer
4 2 (7.41%) Designer
4 2 (7.41%) Senior Web Analyst
4 2 (7.41%) Report Analyst
4 2 (7.41%) Senior Analyst
5 1 (3.70%) Senior Developer
5 1 (3.70%) Coordinator
5 1 (3.70%) Architect
5 1 (3.70%) Project Manager
5 1 (3.70%) Junior
5 1 (3.70%) Digital Project Manager
5 1 (3.70%) Product Manager
5 1 (3.70%) Implementation Analyst
5 1 (3.70%) User Experience Architect
5 1 (3.70%) Online Product Manager
5 1 (3.70%) Senior Front-End Developer
Libraries, Frameworks & Software Standards
1 5 (18.52%) HTML
1 5 (18.52%) CSS
2 3 (11.11%) jQuery
3 2 (7.41%) HTML5
3 2 (7.41%) CSS3
3 2 (7.41%) Flash
4 1 (3.70%) XHTML
4 1 (3.70%) XML
4 1 (3.70%) LESS
Miscellaneous
1 6 (22.22%) Mobile App
2 2 (7.41%) Visualisation
2 2 (7.41%) Open Source
3 1 (3.70%) W3C
3 1 (3.70%) Smartphone
3 1 (3.70%) Statistics
3 1 (3.70%) Computer Science
Operating Systems
1 1 (3.70%) Android
1 1 (3.70%) Apple iOS
Processes & Methodologies
1 27 (100.00%) Analytics
2 7 (25.93%) Data Analysis
3 6 (22.22%) SEO
4 5 (18.52%) Digital Marketing
5 3 (11.11%) CRM
5 3 (11.11%) Project Management
5 3 (11.11%) Content Management
6 2 (7.41%) E-Commerce
6 2 (7.41%) User Acceptance Testing
6 2 (7.41%) Data Virtualisation
6 2 (7.41%) Information Architecture
6 2 (7.41%) Database Marketing
6 2 (7.41%) Market Research
6 2 (7.41%) Product Management
6 2 (7.41%) Marketing Analytics
7 1 (3.70%) Qualitative Research
7 1 (3.70%) Performance Analysis
7 1 (3.70%) Budget Control
7 1 (3.70%) Email Marketing
7 1 (3.70%) Waterfall
Programming Languages
1 8 (29.63%) JavaScript
2 2 (7.41%) Perl
2 2 (7.41%) Python
2 2 (7.41%) R
3 1 (3.70%) PHP
Qualifications
1 4 (14.81%) Degree
Quality Assurance & Compliance
1 1 (3.70%) WCAG
1 1 (3.70%) QA
Vendors
1 9 (33.33%) Omniture
2 5 (18.52%) Adobe
3 4 (14.81%) Google
4 2 (7.41%) Tableau
4 2 (7.41%) DoubleClick
5 1 (3.70%) Interwoven
5 1 (3.70%) Facebook
5 1 (3.70%) ExactTarget
5 1 (3.70%) comScore