The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 18 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
18 Sep 2014
Same period 2013 Same period 2012
Web Analytics
Rank 191 216 205
Rank change year-on-year
+25 -11
Contract jobs citing Web Analytics 12 11 17
As % of all contract IT jobs located in the City of London 0.20% 0.16% 0.22%
As % of the Processes & Methodologies category 0.27% 0.20% 0.29%
Number of daily rates quoted 11 10 11
Average daily rate
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£375 £388 £300
Average daily rate % change year-on-year
-3.22% +29.16%
90% offered a daily rate of more than £325 £314 £180
10% offered a daily rate of more than £500 £503 £488
UK excluding London average daily rate £338 £325 £300
% change year-on-year
+3.84% +8.33%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £19.00 £17.69 -
% change year-on-year
+7.40% -
Web Analytics
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
4484 5416 5854
As % of all contract IT jobs located in the City of London 76.03% 76.54% 75.44%
Number of daily rates quoted 3371 4004 4310
Average daily rate £450 £450 £450
90% offered a daily rate of more than £320 £315 £300
10% offered a daily rate of more than £625 £600 £618
UK excluding London average daily rate £375 £370 £363
% change year-on-year
+1.35% +2.06%
Number of hourly rates quoted 43 70 93
Average hourly rate £21.69 £21.50 £31.50
Average hourly rate % change year-on-year
+0.86% -31.74%
90% offered a hourly rate of more than £13.47 £13.00 £16.00
10% offered a hourly rate of more than £35.00 £55.00 £51.50
UK excluding London average hourly rate £26.00 £30.00 £30.00
% change year-on-year
-13.33% -

Web Analytics
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the City of London

Web Analytics
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the City of London region.

Web Analytics Daily Rate Trend in the City of London

Web Analytics
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the City of London region over the 3 months to 18 September 2014.

Web Analytics Daily Rate Histogram in the City of London

Web Analytics
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the City of London region.

Web Analytics Hourly Rate Trend in the City of London

Web Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 18 September 2014, IT contractor jobs across the City of London region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 31 (100.00%) Analytics
2 11 (35.48%) Marketing
3 10 (32.26%) Omniture
3 10 (32.26%) User Experience
4 9 (29.03%) Data Analysis
5 7 (22.58%) Finance
5 7 (22.58%) JavaScript
5 7 (22.58%) SiteCatalyst
6 6 (19.35%) Analytical Skills
6 6 (19.35%) SEO
7 5 (16.13%) HTML
7 5 (16.13%) Degree
7 5 (16.13%) Google
7 5 (16.13%) Digital Marketing
8 4 (12.90%) Google Analytics
8 4 (12.90%) Mobile App
8 4 (12.90%) Games
8 4 (12.90%) Adobe
8 4 (12.90%) Financial Institution
8 4 (12.90%) CSS
9 3 (9.68%) CRM
9 3 (9.68%) Telecoms
9 3 (9.68%) Project Management
9 3 (9.68%) Content Management
9 3 (9.68%) Publishing
9 3 (9.68%) CMS
9 3 (9.68%) HTML5
9 3 (9.68%) jQuery
10 2 (6.45%) Hadoop
10 2 (6.45%) Visualisation

Web Analytics
Top Related IT Skills in the City of London by Category

For the 6 months to 18 September 2014, IT contractor jobs across the City of London region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 3 (9.68%) CMS
2 1 (3.23%) SAS
2 1 (3.23%) TeamSite
Applications
1 2 (6.45%) Photoshop
1 2 (6.45%) MS Office
2 1 (3.23%) MS Excel
2 1 (3.23%) MS Visio
2 1 (3.23%) SPSS
2 1 (3.23%) MS PowerPoint
Business Applications
1 7 (22.58%) SiteCatalyst
2 4 (12.90%) Google Analytics
3 2 (6.45%) WebTrends
Database & Business Intelligence
1 2 (6.45%) MySQL
1 2 (6.45%) Data Mining
1 2 (6.45%) QlikView
1 2 (6.45%) Hadoop
1 2 (6.45%) MongoDB
1 2 (6.45%) NoSQL
Development Applications
1 1 (3.23%) Dreamweaver
1 1 (3.23%) Axure RP
General
1 11 (35.48%) Marketing
2 7 (22.58%) Finance
3 4 (12.90%) Financial Institution
3 4 (12.90%) Games
4 3 (9.68%) Telecoms
4 3 (9.68%) Publishing
5 1 (3.23%) Legal
5 1 (3.23%) Banking
5 1 (3.23%) Retail
5 1 (3.23%) Dutch Language
5 1 (3.23%) French Language
Job Titles
1 16 (51.61%) Analyst
2 10 (32.26%) Web Analyst
3 4 (12.90%) Developer
3 4 (12.90%) Data Analyst
3 4 (12.90%) Front-End Developer
4 2 (6.45%) Report Analyst
4 2 (6.45%) Senior Analyst
4 2 (6.45%) Architect
4 2 (6.45%) Senior Web Analyst
5 1 (3.23%) Digital Project Manager
5 1 (3.23%) Project Manager
5 1 (3.23%) Coordinator
5 1 (3.23%) Solutions Architect
5 1 (3.23%) Senior Developer
5 1 (3.23%) Games Producer
5 1 (3.23%) Implementation Analyst
5 1 (3.23%) Performance Analyst
5 1 (3.23%) Senior Front-End Developer
5 1 (3.23%) Designer
5 1 (3.23%) Research Manager
Libraries, Frameworks & Software Standards
1 5 (16.13%) HTML
2 4 (12.90%) CSS
3 3 (9.68%) jQuery
3 3 (9.68%) HTML5
4 2 (6.45%) CSS3
4 2 (6.45%) Flash
5 1 (3.23%) XHTML
5 1 (3.23%) XML
5 1 (3.23%) LESS
Miscellaneous
1 10 (32.26%) User Experience
2 6 (19.35%) Analytical Skills
3 4 (12.90%) Mobile App
4 2 (6.45%) Statistics
4 2 (6.45%) Visualisation
4 2 (6.45%) Open Source
5 1 (3.23%) Social Media
5 1 (3.23%) Computer Science
5 1 (3.23%) W3C
5 1 (3.23%) Mobile Games
5 1 (3.23%) Economics
5 1 (3.23%) Smartphone
Processes & Methodologies
1 31 (100.00%) Analytics
2 9 (29.03%) Data Analysis
3 6 (19.35%) SEO
4 5 (16.13%) Digital Marketing
5 3 (9.68%) CRM
5 3 (9.68%) Project Management
5 3 (9.68%) Content Management
6 2 (6.45%) Data Virtualisation
6 2 (6.45%) Database Marketing
6 2 (6.45%) Marketing Analytics
7 1 (3.23%) Qualitative Research
7 1 (3.23%) Coaching
7 1 (3.23%) Email Marketing
7 1 (3.23%) User Stories
7 1 (3.23%) Supplier Management
7 1 (3.23%) Strategic Planning
7 1 (3.23%) Statistical Analysis
7 1 (3.23%) EAI
7 1 (3.23%) SOA
7 1 (3.23%) Scrum
Programming Languages
1 7 (22.58%) JavaScript
2 2 (6.45%) Perl
2 2 (6.45%) Python
2 2 (6.45%) R
3 1 (3.23%) PHP
Qualifications
1 5 (16.13%) Degree
2 1 (3.23%) Security Cleared
Quality Assurance & Compliance
1 1 (3.23%) WCAG
1 1 (3.23%) QA
Vendors
1 10 (32.26%) Omniture
2 5 (16.13%) Google
3 4 (12.90%) Adobe
4 2 (6.45%) DoubleClick
4 2 (6.45%) Tableau
5 1 (3.23%) Facebook
5 1 (3.23%) ExactTarget
5 1 (3.23%) Hitwise
5 1 (3.23%) Interwoven