The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 30 March 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
30 Mar 2015
Same period 2014 Same period 2013
Web Analytics
Rank 177 194 171
Rank change year-on-year
+17 -23
Contract jobs citing Web Analytics 14 17 21
As % of all contract IT jobs located in the City of London 0.27% 0.28% 0.36%
As % of the Processes & Methodologies category 0.34% 0.36% 0.47%
Number of daily rates quoted 8 13 17
Average daily rate
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£425 £388 £400
Average daily rate % change year-on-year
+9.67% -3.12%
90% offered a daily rate of more than £243 £226 £275
10% offered a daily rate of more than £501 £413 £650
UK excluding London average daily rate £325 £400 £288
% change year-on-year
-18.75% +39.13%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
Web Analytics
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
4071 4772 4486
As % of all contract IT jobs located in the City of London 78.48% 77.75% 76.37%
Number of daily rates quoted 3159 3443 3459
Average daily rate £450 £450 £450
90% offered a daily rate of more than £325 £300 £315
10% offered a daily rate of more than £625 £625 £600
UK excluding London average daily rate £396 £375 £363
% change year-on-year
+5.60% +3.44%
Number of hourly rates quoted 32 50 45
Average hourly rate £20.00 £25.00 £135.00
Average hourly rate % change year-on-year
-20.00% -81.48%
UK excluding London average hourly rate £31.44 £27.50 £32.00
% change year-on-year
+14.32% -14.06%

Web Analytics
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the City of London

Web Analytics
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the City of London region.

Web Analytics Daily Rate Trend in the City of London

Web Analytics
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the City of London region over the 3 months to 30 March 2015.

Web Analytics Daily Rate Histogram in the City of London

Web Analytics
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the City of London region.

Web Analytics Hourly Rate Trend in the City of London

Web Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 30 March 2015, IT contractor jobs across the City of London region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 31 (100.00%) Analytics
2 15 (48.39%) Google
2 15 (48.39%) Google Analytics
3 13 (41.94%) Adobe
4 9 (29.03%) Analytical Skills
5 8 (25.81%) Agile Software Development
6 7 (22.58%) Finance
6 7 (22.58%) SQL
6 7 (22.58%) Marketing
7 6 (19.35%) Visualisation
7 6 (19.35%) SiteCatalyst
7 6 (19.35%) SEO
8 5 (16.13%) WebTrends
8 5 (16.13%) HTML
8 5 (16.13%) ETL
8 5 (16.13%) Tableau
8 5 (16.13%) Degree
8 5 (16.13%) User Experience
9 4 (12.90%) Digital Media
9 4 (12.90%) Big Data
9 4 (12.90%) Web Development
9 4 (12.90%) MS PowerPoint
9 4 (12.90%) Omniture
9 4 (12.90%) DoubleClick
9 4 (12.90%) SAS
9 4 (12.90%) CRM
9 4 (12.90%) Data Warehouse
9 4 (12.90%) SPSS
9 4 (12.90%) CMS
10 3 (9.68%) Scrum

Web Analytics
Top Related IT Skills in the City of London by Category

For the 6 months to 30 March 2015, IT contractor jobs across the City of London region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 4 (12.90%) SAS
1 4 (12.90%) CMS
2 3 (9.68%) Adobe CQ
3 2 (6.45%) TeamSite
4 1 (3.23%) Oracle Workflow
Applications
1 4 (12.90%) SPSS
1 4 (12.90%) MS PowerPoint
2 3 (9.68%) MS Excel
3 1 (3.23%) MS Office
3 1 (3.23%) PowerPivot
Business Applications
1 15 (48.39%) Google Analytics
2 6 (19.35%) SiteCatalyst
3 5 (16.13%) WebTrends
Communications & Networking
1 1 (3.23%) Internet
Database & Business Intelligence
1 4 (12.90%) Data Warehouse
1 4 (12.90%) Big Data
2 1 (3.23%) SQL Server 2012
2 1 (3.23%) Oracle Database
2 1 (3.23%) SQL Server
2 1 (3.23%) MS Access
2 1 (3.23%) Oracle Database 10g
2 1 (3.23%) SQL Server Integration Services
2 1 (3.23%) Oracle Database 11g
2 1 (3.23%) SQL Server Analysis Services
2 1 (3.23%) Oracle BI EE
2 1 (3.23%) SQL Server 2008
2 1 (3.23%) Hadoop
Development Applications
1 3 (9.68%) Grunt
General
1 7 (22.58%) Finance
1 7 (22.58%) Marketing
2 2 (6.45%) Publishing
2 2 (6.45%) Banking
3 1 (3.23%) Retail
Job Titles
1 11 (35.48%) Analyst
2 5 (16.13%) Developer
3 4 (12.90%) Data Analyst
4 3 (9.68%) Business Analyst
4 3 (9.68%) Designer
5 2 (6.45%) Senior Designer
5 2 (6.45%) Programme Manager
5 2 (6.45%) Web Analyst
6 1 (3.23%) PPC Specialist
6 1 (3.23%) Digital Project Manager
6 1 (3.23%) Oracle Developer
6 1 (3.23%) Web Designer
6 1 (3.23%) Business Intelligence Analyst
6 1 (3.23%) Performance Analyst
6 1 (3.23%) Project Manager
6 1 (3.23%) Consultant
6 1 (3.23%) Development Manager
6 1 (3.23%) Senior Analyst
6 1 (3.23%) Web Analytics Consultant
6 1 (3.23%) Insight Analyst
Libraries, Frameworks & Software Standards
1 5 (16.13%) HTML
2 1 (3.23%) .NET
2 1 (3.23%) ASP.NET
2 1 (3.23%) XML
2 1 (3.23%) .NET Framework
Miscellaneous
1 9 (29.03%) Analytical Skills
2 6 (19.35%) Visualisation
3 5 (16.13%) User Experience
4 4 (12.90%) Digital Media
5 3 (9.68%) Data Structures
6 1 (3.23%) Social Media
6 1 (3.23%) BBC
6 1 (3.23%) Economics
6 1 (3.23%) Statistics
6 1 (3.23%) Animation
6 1 (3.23%) Mathematics
Operating Systems
1 1 (3.23%) Linux
1 1 (3.23%) Android
1 1 (3.23%) Apple iOS
Processes & Methodologies
1 31 (100.00%) Analytics
2 8 (25.81%) Agile Software Development
3 6 (19.35%) SEO
4 5 (16.13%) ETL
5 4 (12.90%) CRM
5 4 (12.90%) Web Development
6 3 (9.68%) Data Analysis
6 3 (9.68%) Data-Driven Marketing
6 3 (9.68%) Information Architecture
6 3 (9.68%) CHAID
6 3 (9.68%) Scrum
6 3 (9.68%) Time Series Analysis
6 3 (9.68%) Factor Analysis
7 2 (6.45%) Stakeholder Management
7 2 (6.45%) Service Delivery
7 2 (6.45%) Change Management
7 2 (6.45%) Performance Improvement
7 2 (6.45%) Business Analysis
8 1 (3.23%) Competitive Intelligence
8 1 (3.23%) Pay per click
Programming Languages
1 7 (22.58%) SQL
2 3 (9.68%) Java
3 1 (3.23%) JavaScript
3 1 (3.23%) PL/SQL
3 1 (3.23%) T-SQL
3 1 (3.23%) VBScript
3 1 (3.23%) VB.NET
3 1 (3.23%) VBA
3 1 (3.23%) Python
3 1 (3.23%) R
Qualifications
1 5 (16.13%) Degree
2 1 (3.23%) Security Cleared
Vendors
1 15 (48.39%) Google
2 13 (41.94%) Adobe
3 5 (16.13%) Tableau
4 4 (12.90%) Omniture
4 4 (12.90%) DoubleClick
5 3 (9.68%) Coremetrics
5 3 (9.68%) Salesforce.com
5 3 (9.68%) Sysomos
6 2 (6.45%) Business Objects
7 1 (3.23%) Microsoft
7 1 (3.23%) Ab Initio
7 1 (3.23%) Aprimo
7 1 (3.23%) Oracle
7 1 (3.23%) Eloqua