The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the City of London region. Included is a guide to the contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 26 June 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
26 Jun 2016
Same period 2015 Same period 2014
Web Analytics
Rank 154 192 189
Rank change year-on-year
+38 -3
Contract jobs citing Web Analytics 9 13 18
As % of all contract IT jobs located in the City of London 0.27% 0.22% 0.30%
As % of the Processes & Methodologies category 0.32% 0.28% 0.38%
Number of daily rates quoted 9 7 14
Median daily rate £338 £400 £381
Median daily rate % change year-on-year
-15.62% +4.91%
90% offered a daily rate of more than £303 £336 £265
10% offered a daily rate of more than £465 £650 £412
UK excluding London median daily rate £425 £350 £383
% change year-on-year
+21.42% -8.49%
Number of hourly rates quoted 0 0 1
Median hourly rate - - £38.80
UK excluding London median hourly rate £35.00 £33.00 £19.75
% change year-on-year
+6.06% +67.08%
Web Analytics
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
2820 4645 4785
As % of all contract IT jobs located in the City of London 84.84% 79.98% 80.11%
Number of daily rates quoted 2312 3659 3593
Median daily rate £475 £463 £450
Median daily rate % change year-on-year
+2.70% +2.77%
90% offered a daily rate of more than £335 £325 £300
10% offered a daily rate of more than £625 £625 £625
UK excluding London median daily rate £400 £380 £375
% change year-on-year
+5.26% +1.33%
Number of hourly rates quoted 22 51 38
Median hourly rate £19.00 £24.50 £21.50
Median hourly rate % change year-on-year
-22.44% +13.95%
90% offered a hourly rate of more than £12.50 £14.95 £14.50
10% offered a hourly rate of more than £31.50 £59.70 £53.50
UK excluding London median hourly rate £28.50 £30.00 £30.00
% change year-on-year
-5.00% -

Web Analytics
Jobs Demand Trend in the City of London

The demand trend of contract jobs across the City of London region citing Web Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the City of London

Web Analytics
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the City of London region.

Web Analytics Daily Rate Trend in the City of London

Web Analytics
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the City of London region over the 3 months to 26 June 2016.

Web Analytics Daily Rate Histogram in the City of London

Web Analytics
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the City of London region.

Web Analytics Hourly Rate Trend in the City of London

Web Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 26 June 2016, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for Web Analytics.

1 13 (100.00%) Analytics
2 9 (69.23%) Marketing
3 6 (46.15%) Web Development
3 6 (46.15%) Agile Software Development
3 6 (46.15%) Adobe Experience Manager
3 6 (46.15%) CRM
3 6 (46.15%) Adobe
4 5 (38.46%) Salesforce.com
4 5 (38.46%) HTML
4 5 (38.46%) Scrum
4 5 (38.46%) Unica
4 5 (38.46%) Grunt
4 5 (38.46%) Marketing Automation
4 5 (38.46%) Eloqua
5 4 (30.77%) Google
5 4 (30.77%) Google Analytics
5 4 (30.77%) Finance
6 3 (23.08%) SEO
6 3 (23.08%) CMS
6 3 (23.08%) Project Management
6 3 (23.08%) JavaScript
7 2 (15.38%) Algorithms
7 2 (15.38%) Performance Analysis
7 2 (15.38%) User Experience
7 2 (15.38%) Digital Analytics
7 2 (15.38%) CSS
7 2 (15.38%) Java
7 2 (15.38%) E-Commerce
7 2 (15.38%) Data Modelling
7 2 (15.38%) Data Mining

Web Analytics
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (46.15%) Adobe Experience Manager
2 3 (23.08%) CMS
3 2 (15.38%) WordPress
4 1 (7.69%) Drupal
4 1 (7.69%) SharePoint
4 1 (7.69%) SharePoint 2013
4 1 (7.69%) Sitecore CMS
4 1 (7.69%) Umbraco
Business Applications
1 5 (38.46%) Eloqua
1 5 (38.46%) Unica
Cloud Services
1 4 (30.77%) Google Analytics
2 1 (7.69%) Adobe Analytics
2 1 (7.69%) Google Tag Manager
Communications & Networking
1 1 (7.69%) Intranet
Database & Business Intelligence
1 2 (15.38%) Big Data
1 2 (15.38%) Data Mining
Development Applications
1 5 (38.46%) Grunt
General
1 9 (69.23%) Marketing
2 4 (30.77%) Finance
3 2 (15.38%) Law
4 1 (7.69%) Advertising
4 1 (7.69%) Banking
4 1 (7.69%) Retail
Job Titles
1 5 (38.46%) Developer
1 5 (38.46%) Web Developer
2 3 (23.08%) Analyst
2 3 (23.08%) Full Stack Web Developer
3 2 (15.38%) Full Stack Developer
3 2 (15.38%) Senior Developer
3 2 (15.38%) Senior Web Developer
3 2 (15.38%) SEO Manager
3 2 (15.38%) Web Analyst
4 1 (7.69%) Architect
4 1 (7.69%) Digital Project Manager
4 1 (7.69%) E-Commerce Product Owner
4 1 (7.69%) Information Architect
4 1 (7.69%) Operations Analyst
4 1 (7.69%) Product Owner
4 1 (7.69%) Search Manager
4 1 (7.69%) SEO Specialist
4 1 (7.69%) SharePoint Architect
4 1 (7.69%) Web Manager
4 1 (7.69%) Web Project Manager
Libraries, Frameworks & Software Standards
1 5 (38.46%) HTML
2 2 (15.38%) CSS
3 1 (7.69%) Flash
Miscellaneous
1 2 (15.38%) Algorithms
1 2 (15.38%) User Experience
2 1 (7.69%) Analytical Skills
2 1 (7.69%) Management Information System
Processes & Methodologies
1 13 (100.00%) Analytics
2 6 (46.15%) Agile Software Development
2 6 (46.15%) CRM
2 6 (46.15%) Web Development
3 5 (38.46%) Marketing Automation
3 5 (38.46%) Scrum
4 3 (23.08%) Project Management
4 3 (23.08%) SEO
5 2 (15.38%) BDD
5 2 (15.38%) Content Management
5 2 (15.38%) Data Analytics
5 2 (15.38%) Data Modelling
5 2 (15.38%) Digital Analytics
5 2 (15.38%) E-Commerce
5 2 (15.38%) Performance Analysis
5 2 (15.38%) Predictive Analytics
5 2 (15.38%) TDD
6 1 (7.69%) Digital Marketing
6 1 (7.69%) Market Research
6 1 (7.69%) User Acceptance Testing
Programming Languages
1 3 (23.08%) JavaScript
2 2 (15.38%) Java
Qualifications
1 1 (7.69%) Degree
1 1 (7.69%) PMI Certification
1 1 (7.69%) PMP
Vendors
1 6 (46.15%) Adobe
2 5 (38.46%) Salesforce.com
3 4 (30.77%) Google
4 1 (7.69%) Coremetrics
4 1 (7.69%) DoubleClick
4 1 (7.69%) hybris
4 1 (7.69%) IBM
4 1 (7.69%) Omniture
4 1 (7.69%) Sitecore