The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 30 January 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
30 Jan 2015
Same period 2014 Same period 2013
Web Analytics
Rank 184 195 168
Rank change year-on-year
+11 -27
Contract jobs citing Web Analytics 12 13 24
As % of all contract IT jobs located in the City of London 0.24% 0.22% 0.43%
As % of the Processes & Methodologies category 0.30% 0.28% 0.56%
Number of daily rates quoted 7 8 20
Average daily rate
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£425 £388 £405
Average daily rate % change year-on-year
+9.67% -4.32%
90% offered a daily rate of more than £307 £225 £325
10% offered a daily rate of more than £463 £424 £650
UK excluding London average daily rate £363 £375 £294
% change year-on-year
-3.33% +27.65%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £14.00 £14.37 -
% change year-on-year
-2.57% -
Web Analytics
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
4006 4577 4299
As % of all contract IT jobs located in the City of London 78.90% 77.39% 76.28%
Number of daily rates quoted 3133 3335 3287
Average daily rate £450 £450 £450
90% offered a daily rate of more than £323 £300 £315
10% offered a daily rate of more than £625 £625 £600
UK excluding London average daily rate £398 £375 £363
% change year-on-year
+6.00% +3.44%
Number of hourly rates quoted 30 48 74
Average hourly rate £22.25 £24.00 £35.00
Average hourly rate % change year-on-year
-7.29% -31.42%
90% offered a hourly rate of more than £12.50 £15.00 £14.60
10% offered a hourly rate of more than £45.50 £77.50 £135.00
UK excluding London average hourly rate £26.00 £27.50 £31.32
% change year-on-year
-5.45% -12.19%

Web Analytics
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the City of London

Web Analytics
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the City of London region.

Web Analytics Daily Rate Trend in the City of London

Web Analytics
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the City of London region over the 3 months to 30 January 2015.

Web Analytics Daily Rate Histogram in the City of London

Web Analytics
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the City of London region.

Web Analytics Hourly Rate Trend in the City of London

Web Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 30 January 2015, IT contractor jobs across the City of London region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 29 (100.00%) Analytics
2 14 (48.28%) Google
2 14 (48.28%) Google Analytics
3 8 (27.59%) Adobe
3 8 (27.59%) Marketing
3 8 (27.59%) User Experience
3 8 (27.59%) Analytical Skills
4 7 (24.14%) Finance
4 7 (24.14%) Agile Software Development
5 6 (20.69%) Data Analysis
5 6 (20.69%) Visualisation
6 5 (17.24%) Degree
6 5 (17.24%) SQL
6 5 (17.24%) HTML
6 5 (17.24%) WebTrends
7 4 (13.79%) Scrum
7 4 (13.79%) Web Development
7 4 (13.79%) MS PowerPoint
7 4 (13.79%) Omniture
8 3 (10.34%) DoubleClick
8 3 (10.34%) Coremetrics
8 3 (10.34%) SPSS
8 3 (10.34%) CHAID
8 3 (10.34%) Salesforce.com
8 3 (10.34%) SEO
8 3 (10.34%) CMS
8 3 (10.34%) Java
8 3 (10.34%) SAS
8 3 (10.34%) CRM
8 3 (10.34%) SiteCatalyst

Web Analytics
Top Related IT Skills in the City of London by Category

For the 6 months to 30 January 2015, IT contractor jobs across the City of London region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 3 (10.34%) CMS
1 3 (10.34%) SAS
1 3 (10.34%) Adobe CQ
2 2 (6.90%) TeamSite
Applications
1 4 (13.79%) MS PowerPoint
2 3 (10.34%) SPSS
3 2 (6.90%) MS Excel
4 1 (3.45%) PowerPivot
Business Applications
1 14 (48.28%) Google Analytics
2 5 (17.24%) WebTrends
3 3 (10.34%) SiteCatalyst
Database & Business Intelligence
1 3 (10.34%) Big Data
2 2 (6.90%) Data Warehouse
3 1 (3.45%) SQL Server Integration Services
3 1 (3.45%) SQL Server Analysis Services
3 1 (3.45%) SQL Server 2008
3 1 (3.45%) MS Access
3 1 (3.45%) SQL Server
3 1 (3.45%) SQL Server 2012
Development Applications
1 3 (10.34%) Grunt
General
1 8 (27.59%) Marketing
2 7 (24.14%) Finance
3 1 (3.45%) Retail
3 1 (3.45%) Publishing
3 1 (3.45%) Games
Job Titles
1 12 (41.38%) Analyst
2 5 (17.24%) Developer
3 3 (10.34%) Data Analyst
3 3 (10.34%) Web Analyst
3 3 (10.34%) Business Analyst
4 2 (6.90%) Performance Analyst
5 1 (3.45%) Business Intelligence Analyst
5 1 (3.45%) Web Designer
5 1 (3.45%) Senior Analyst
5 1 (3.45%) Digital Project Manager
5 1 (3.45%) Front-End Developer
5 1 (3.45%) Programme Manager
5 1 (3.45%) Architect
5 1 (3.45%) Project Manager
5 1 (3.45%) Consultant
5 1 (3.45%) Solutions Architect
5 1 (3.45%) Games Producer
5 1 (3.45%) Designer
5 1 (3.45%) Research Manager
5 1 (3.45%) Web Analytics Consultant
Libraries, Frameworks & Software Standards
1 5 (17.24%) HTML
2 1 (3.45%) jQuery
2 1 (3.45%) CSS
2 1 (3.45%) Flash
2 1 (3.45%) HTML5
Miscellaneous
1 8 (27.59%) User Experience
1 8 (27.59%) Analytical Skills
2 6 (20.69%) Visualisation
3 3 (10.34%) Data Structures
4 2 (6.90%) Digital Media
4 2 (6.90%) Social Media
5 1 (3.45%) Economics
5 1 (3.45%) Statistics
5 1 (3.45%) BBC
5 1 (3.45%) Mobile Games
5 1 (3.45%) Animation
Operating Systems
1 1 (3.45%) Android
1 1 (3.45%) Apple iOS
Processes & Methodologies
1 29 (100.00%) Analytics
2 7 (24.14%) Agile Software Development
3 6 (20.69%) Data Analysis
4 4 (13.79%) Scrum
4 4 (13.79%) Web Development
5 3 (10.34%) CHAID
5 3 (10.34%) SEO
5 3 (10.34%) CRM
5 3 (10.34%) Time Series Analysis
5 3 (10.34%) Factor Analysis
5 3 (10.34%) Data-Driven Marketing
6 2 (6.90%) Performance Improvement
6 2 (6.90%) Service Delivery
6 2 (6.90%) ETL
6 2 (6.90%) Business Analysis
7 1 (3.45%) Competitive Intelligence
7 1 (3.45%) Asset Management
7 1 (3.45%) Content Management
7 1 (3.45%) Stakeholder Management
7 1 (3.45%) Risk Assessment
Programming Languages
1 5 (17.24%) SQL
2 3 (10.34%) Java
3 1 (3.45%) JavaScript
3 1 (3.45%) T-SQL
3 1 (3.45%) VBA
Qualifications
1 5 (17.24%) Degree
2 1 (3.45%) Security Cleared
Quality Assurance & Compliance
1 1 (3.45%) QA
Vendors
1 14 (48.28%) Google
2 8 (27.59%) Adobe
3 4 (13.79%) Omniture
4 3 (10.34%) DoubleClick
4 3 (10.34%) Coremetrics
4 3 (10.34%) Salesforce.com
4 3 (10.34%) Tableau
4 3 (10.34%) Sysomos
5 1 (3.45%) Ab Initio
5 1 (3.45%) Business Objects
5 1 (3.45%) Microsoft
5 1 (3.45%) Hitwise