The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 27 November 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Nov 2014
Same period 2013 Same period 2012
Web Analytics
Rank 184 215 180
Rank change year-on-year
+31 -35
Contract jobs citing Web Analytics 18 6 18
As % of all contract IT jobs located in the City of London 0.31% 0.086% 0.28%
As % of the Processes & Methodologies category 0.40% 0.11% 0.38%
Number of daily rates quoted 15 2 14
Average daily rate
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£360 £400 £363
Average daily rate % change year-on-year
-10.00% +10.34%
90% offered a daily rate of more than £278 £360 £200
10% offered a daily rate of more than £485 £440 £503
UK excluding London average daily rate £363 £325 £325
% change year-on-year
+11.53% -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £14.69 -
Web Analytics
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
4484 5359 4800
As % of all contract IT jobs located in the City of London 77.67% 76.83% 75.47%
Number of daily rates quoted 3507 3969 3622
Average daily rate £450 £450 £450
90% offered a daily rate of more than £310 £313 £300
10% offered a daily rate of more than £625 £613 £600
UK excluding London average daily rate £388 £363 £370
% change year-on-year
+6.89% -2.02%
Number of hourly rates quoted 46 69 80
Average hourly rate £18.00 £21.50 £27.00
Average hourly rate % change year-on-year
-16.27% -20.37%
90% offered a hourly rate of more than £11.10 £11.50 £15.00
10% offered a hourly rate of more than £39.80 £45.00 £53.38
UK excluding London average hourly rate £25.00 £27.50 £30.00
% change year-on-year
-9.09% -8.33%

Web Analytics
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the City of London

Web Analytics
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the City of London region.

Web Analytics Daily Rate Trend in the City of London

Web Analytics
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the City of London region over the 3 months to 27 November 2014.

Web Analytics Daily Rate Histogram in the City of London

Web Analytics
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the City of London region.

Web Analytics Hourly Rate Trend in the City of London

Web Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 27 November 2014, IT contractor jobs across the City of London region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 25 (100.00%) Analytics
2 11 (44.00%) User Experience
3 9 (36.00%) Google
3 9 (36.00%) Google Analytics
4 7 (28.00%) Marketing
4 7 (28.00%) Adobe
4 7 (28.00%) Analytical Skills
5 6 (24.00%) Agile Software Development
5 6 (24.00%) Finance
6 5 (20.00%) HTML
6 5 (20.00%) Degree
6 5 (20.00%) Data Analysis
6 5 (20.00%) Visualisation
7 4 (16.00%) MS PowerPoint
7 4 (16.00%) Omniture
7 4 (16.00%) Scrum
8 3 (12.00%) SAS
8 3 (12.00%) SPSS
8 3 (12.00%) CHAID
8 3 (12.00%) Salesforce.com
8 3 (12.00%) WebTrends
8 3 (12.00%) Java
8 3 (12.00%) SQL
8 3 (12.00%) CRM
8 3 (12.00%) DoubleClick
8 3 (12.00%) Web Development
8 3 (12.00%) Coremetrics
8 3 (12.00%) Data Structures
8 3 (12.00%) Adobe CQ
8 3 (12.00%) Big Data

Web Analytics
Top Related IT Skills in the City of London by Category

For the 6 months to 27 November 2014, IT contractor jobs across the City of London region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 3 (12.00%) SAS
1 3 (12.00%) Adobe CQ
2 2 (8.00%) TeamSite
3 1 (4.00%) CMS
Applications
1 4 (16.00%) MS PowerPoint
2 3 (12.00%) SPSS
3 1 (4.00%) MS Visio
Business Applications
1 9 (36.00%) Google Analytics
2 3 (12.00%) WebTrends
3 2 (8.00%) SiteCatalyst
Database & Business Intelligence
1 3 (12.00%) Big Data
Development Applications
1 3 (12.00%) Grunt
2 1 (4.00%) Axure RP
General
1 7 (28.00%) Marketing
2 6 (24.00%) Finance
3 2 (8.00%) Publishing
3 2 (8.00%) Financial Institution
4 1 (4.00%) Telecoms
4 1 (4.00%) Games
4 1 (4.00%) Retail
Job Titles
1 11 (44.00%) Analyst
2 4 (16.00%) Developer
3 3 (12.00%) Web Analyst
3 3 (12.00%) Data Analyst
4 2 (8.00%) Architect
4 2 (8.00%) Business Analyst
4 2 (8.00%) Senior Analyst
5 1 (4.00%) Games Producer
5 1 (4.00%) Solutions Architect
5 1 (4.00%) Performance Analyst
5 1 (4.00%) Senior Web Analyst
5 1 (4.00%) Insight Analyst
5 1 (4.00%) User Experience Architect
5 1 (4.00%) Front-End Developer
5 1 (4.00%) Research Manager
5 1 (4.00%) Digital Architect
5 1 (4.00%) Digital Solutions Architect
Libraries, Frameworks & Software Standards
1 5 (20.00%) HTML
2 1 (4.00%) CSS
2 1 (4.00%) Flash
2 1 (4.00%) HTML5
2 1 (4.00%) jQuery
Miscellaneous
1 11 (44.00%) User Experience
2 7 (28.00%) Analytical Skills
3 5 (20.00%) Visualisation
4 3 (12.00%) Data Structures
5 1 (4.00%) Mobile Games
5 1 (4.00%) Economics
5 1 (4.00%) Smartphone
5 1 (4.00%) Statistics
5 1 (4.00%) Computer Science
5 1 (4.00%) Social Media
Processes & Methodologies
1 25 (100.00%) Analytics
2 6 (24.00%) Agile Software Development
3 5 (20.00%) Data Analysis
4 4 (16.00%) Scrum
5 3 (12.00%) CHAID
5 3 (12.00%) CRM
5 3 (12.00%) Web Development
5 3 (12.00%) Data-Driven Marketing
5 3 (12.00%) Time Series Analysis
5 3 (12.00%) Factor Analysis
6 2 (8.00%) Performance Improvement
6 2 (8.00%) Information Architecture
6 2 (8.00%) Business Analysis
6 2 (8.00%) Service Delivery
7 1 (4.00%) SEO
7 1 (4.00%) Content Management
7 1 (4.00%) E-Commerce
7 1 (4.00%) EAI
7 1 (4.00%) SOA
7 1 (4.00%) Waterfall
Programming Languages
1 3 (12.00%) Java
1 3 (12.00%) SQL
2 1 (4.00%) JavaScript
Qualifications
1 5 (20.00%) Degree
2 1 (4.00%) Security Cleared
Quality Assurance & Compliance
1 1 (4.00%) QA
Vendors
1 9 (36.00%) Google
2 7 (28.00%) Adobe
3 4 (16.00%) Omniture
4 3 (12.00%) Salesforce.com
4 3 (12.00%) DoubleClick
4 3 (12.00%) Coremetrics
5 1 (4.00%) Hitwise
5 1 (4.00%) Tableau
City of London
Energize Recruitment Solutions Ltd
Rate: £250 - £325 per day
Posted: 8 days ago
City of London
Real Staffing
Rate: competitive
Posted: 19 days ago