The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 2 September 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
2 Sep 2015
Same period 2014 Same period 2013
Web Analytics
Rank 182 199 213
Rank change year-on-year
+17 +14
Contract jobs citing Web Analytics 16 9 14
As % of all contract IT jobs located in the City of London 0.30% 0.15% 0.19%
As % of the Processes & Methodologies category 0.37% 0.20% 0.24%
Number of daily rates quoted 12 8 12
Average daily rate
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£400 £463 £325
Average daily rate % change year-on-year
-13.51% +42.30%
90% offered a daily rate of more than £250 £335 £222
10% offered a daily rate of more than £635 £503 £500
UK excluding London average daily rate £363 £350 £325
% change year-on-year
+3.57% +7.69%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £33.64 £19.00 £17.69
% change year-on-year
+77.05% +7.40%
Web Analytics
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
4335 4574 5722
As % of all contract IT jobs located in the City of London 80.52% 77.34% 77.94%
Number of daily rates quoted 3443 3389 4251
Average daily rate £475 £450 £450
Average daily rate % change year-on-year
+5.55% -
90% offered a daily rate of more than £325 £320 £315
10% offered a daily rate of more than £625 £625 £600
UK excluding London average daily rate £400 £375 £370
% change year-on-year
+6.66% +1.35%
Number of hourly rates quoted 39 40 72
Average hourly rate £21.00 £22.38 £22.50
Average hourly rate % change year-on-year
-6.14% -0.55%
90% offered a hourly rate of more than £13.00 £16.00 £15.00
10% offered a hourly rate of more than £39.10 £35.00 £58.40
UK excluding London average hourly rate £32.50 £26.83 £30.25
% change year-on-year
+21.13% -11.30%

Web Analytics
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the City of London

Web Analytics
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the City of London region.

Web Analytics Daily Rate Trend in the City of London

Web Analytics
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the City of London region over the 3 months to 2 September 2015.

Web Analytics Daily Rate Histogram in the City of London

Web Analytics
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the City of London region.

Web Analytics Hourly Rate Trend in the City of London

Web Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 2 September 2015, IT contractor jobs across the City of London region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 27 (100.00%) Analytics
2 16 (59.26%) Google
2 16 (59.26%) Google Analytics
3 13 (48.15%) Adobe
4 12 (44.44%) Adobe Analytics
5 11 (40.74%) Omniture
6 8 (29.63%) SQL
6 8 (29.63%) Analytical Skills
7 7 (25.93%) Agile Software Development
8 6 (22.22%) CRM
8 6 (22.22%) SEO
8 6 (22.22%) CMS
9 5 (18.52%) MS Excel
9 5 (18.52%) JavaScript
9 5 (18.52%) Banking
10 4 (14.81%) Stakeholder Management
10 4 (14.81%) Marketing
10 4 (14.81%) HTML
10 4 (14.81%) Finance
11 3 (11.11%) MS Office
11 3 (11.11%) Degree
11 3 (11.11%) QA
11 3 (11.11%) Dynamics CRM
12 2 (7.41%) Digital Marketing
12 2 (7.41%) MS PowerPoint
12 2 (7.41%) Pay per click
12 2 (7.41%) DoubleClick
12 2 (7.41%) Tableau
12 2 (7.41%) Marketing Strategy
12 2 (7.41%) Digital Media

Web Analytics
Top Related IT Skills in the City of London by Category

For the 6 months to 2 September 2015, IT contractor jobs across the City of London region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 6 (22.22%) CMS
2 2 (7.41%) SAS
3 1 (3.70%) IIS
3 1 (3.70%) JBoss
3 1 (3.70%) Oracle Workflow
3 1 (3.70%) Umbraco
3 1 (3.70%) Sitecore CMS
Applications
1 5 (18.52%) MS Excel
2 3 (11.11%) MS Office
3 2 (7.41%) MS PowerPoint
4 1 (3.70%) Photoshop
Business Applications
1 3 (11.11%) Dynamics CRM
2 2 (7.41%) WebTrends
3 1 (3.70%) Adobe Campaign
Cloud Services
1 16 (59.26%) Google Analytics
2 12 (44.44%) Adobe Analytics
3 1 (3.70%) Amazon AWS
3 1 (3.70%) SaaS
Database & Business Intelligence
1 1 (3.70%) SQL Server
1 1 (3.70%) Data Warehouse
1 1 (3.70%) Oracle Database 10g
1 1 (3.70%) BusinessObjects
1 1 (3.70%) Oracle Database 11g
1 1 (3.70%) Oracle BI EE
1 1 (3.70%) Oracle Database
General
1 5 (18.52%) Banking
2 4 (14.81%) Marketing
2 4 (14.81%) Finance
3 1 (3.70%) Publishing
Job Titles
1 12 (44.44%) Analyst
2 6 (22.22%) Web Analyst
3 3 (11.11%) Programme Manager
3 3 (11.11%) Junior
3 3 (11.11%) Junior Analyst
3 3 (11.11%) CRM Manager
3 3 (11.11%) Implementation Analyst
4 2 (7.41%) PPC Manager
4 2 (7.41%) PPC Analyst
4 2 (7.41%) PPC Executive
4 2 (7.41%) CRM Programme Manager
4 2 (7.41%) PPC Specialist
4 2 (7.41%) Web Analytics Manager
4 2 (7.41%) Project Manager
4 2 (7.41%) MI Analyst
4 2 (7.41%) Web Manager
4 2 (7.41%) Data Analyst
4 2 (7.41%) Implementation Manager
5 1 (3.70%) CRM Project Manager
5 1 (3.70%) Oracle Developer
Libraries, Frameworks & Software Standards
1 4 (14.81%) HTML
2 2 (7.41%) .NET
2 2 (7.41%) Web Services
2 2 (7.41%) XML
3 1 (3.70%) Flash
3 1 (3.70%) CGI
3 1 (3.70%) Ajax
3 1 (3.70%) Ruby on Rails
3 1 (3.70%) .NET Framework
3 1 (3.70%) Apache Flex
3 1 (3.70%) jQuery
3 1 (3.70%) ASP.NET
3 1 (3.70%) CSS
3 1 (3.70%) SOAP
Miscellaneous
1 8 (29.63%) Analytical Skills
2 2 (7.41%) Digital Media
3 1 (3.70%) New Media
3 1 (3.70%) User Experience
3 1 (3.70%) Computer Science
3 1 (3.70%) Data Integration
3 1 (3.70%) Social Media
3 1 (3.70%) Data Structures
Operating Systems
1 2 (7.41%) UNIX
Processes & Methodologies
1 27 (100.00%) Analytics
2 7 (25.93%) Agile Software Development
3 6 (22.22%) CRM
3 6 (22.22%) SEO
4 4 (14.81%) Stakeholder Management
5 2 (7.41%) Validation
5 2 (7.41%) Pay per click
5 2 (7.41%) SOA
5 2 (7.41%) ETL
5 2 (7.41%) E-Commerce
5 2 (7.41%) Digital Marketing
5 2 (7.41%) Marketing Strategy
6 1 (3.70%) ITIL
6 1 (3.70%) System Testing
6 1 (3.70%) Data Architecture
6 1 (3.70%) Web Usability
6 1 (3.70%) Online Marketing
6 1 (3.70%) Stakeholder Engagement
6 1 (3.70%) Continuous Improvement
6 1 (3.70%) Campaign Management
Programming Languages
1 8 (29.63%) SQL
2 5 (18.52%) JavaScript
3 2 (7.41%) VBScript
3 2 (7.41%) Java
4 1 (3.70%) C
4 1 (3.70%) C++
4 1 (3.70%) VB.NET
4 1 (3.70%) ActionScript
4 1 (3.70%) Python
4 1 (3.70%) Perl
4 1 (3.70%) PHP
4 1 (3.70%) PL/SQL
Qualifications
1 3 (11.11%) Degree
Quality Assurance & Compliance
1 3 (11.11%) QA
2 1 (3.70%) SLA
Vendors
1 16 (59.26%) Google
2 13 (48.15%) Adobe
3 11 (40.74%) Omniture
4 2 (7.41%) DoubleClick
4 2 (7.41%) Salesforce.com
4 2 (7.41%) Tableau
5 1 (3.70%) Eloqua
5 1 (3.70%) Aprimo
5 1 (3.70%) Sitecore
5 1 (3.70%) webMethods
5 1 (3.70%) Software AG
5 1 (3.70%) Oracle
5 1 (3.70%) Microsoft