The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 11 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
11 Feb 2016
Same period 2015 Same period 2014
Web Analytics
Rank 150 179 191
Rank change year-on-year
+29 +12
Contract jobs citing Web Analytics 3 9 15
As % of all contract IT jobs located in the City of London 0.095% 0.18% 0.25%
As % of the Processes & Methodologies category 0.11% 0.22% 0.32%
Number of daily rates quoted 3 5 9
Average daily rate £275 £400 £388
Average daily rate % change year-on-year
-31.25% +3.22%
UK excluding London average daily rate £400 £325 £400
% change year-on-year
+23.07% -18.75%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £14.00 £14.37
% change year-on-year
- -2.57%
Web Analytics
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
2644 4159 4730
As % of all contract IT jobs located in the City of London 84.04% 80.90% 79.44%
Number of daily rates quoted 2091 3247 3422
Average daily rate £488 £450 £450
Average daily rate % change year-on-year
+8.33% -
90% offered a daily rate of more than £325 £318 £293
10% offered a daily rate of more than £625 £613 £625
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 30 36 51
Average hourly rate £24.00 £23.10 £27.25
Average hourly rate % change year-on-year
+3.91% -15.24%
90% offered a hourly rate of more than £13.00 £12.50 £16.50
10% offered a hourly rate of more than £53.00 £45.50 £77.50
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

Web Analytics
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the City of London

Web Analytics
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the City of London region.

Web Analytics Daily Rate Trend in the City of London

Web Analytics
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the City of London region.

Web Analytics Hourly Rate Trend in the City of London

Web Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 11 February 2016, IT contractor jobs across the City of London region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 5 (100.00%) Analytics
2 2 (40.00%) Big Data
2 2 (40.00%) Data Analytics
2 2 (40.00%) Data Modelling
2 2 (40.00%) Data Mining
2 2 (40.00%) CMS
2 2 (40.00%) Marketing
2 2 (40.00%) Predictive Analytics
3 1 (20.00%) Computer Science
3 1 (20.00%) Dojo
3 1 (20.00%) Problem Management
3 1 (20.00%) jQuery
3 1 (20.00%) Git (software)
3 1 (20.00%) ZABBIX
3 1 (20.00%) Web Accessibility
3 1 (20.00%) HTML5
3 1 (20.00%) Stakeholder Engagement
3 1 (20.00%) MongoDB
3 1 (20.00%) NoSQL
3 1 (20.00%) Capacity Management
3 1 (20.00%) Responsive Web Design
3 1 (20.00%) WebSphere
3 1 (20.00%) Degree
3 1 (20.00%) Web Design
3 1 (20.00%) Agile Software Development
3 1 (20.00%) Service Management
3 1 (20.00%) Service Delivery
3 1 (20.00%) Change Management
3 1 (20.00%) ITSM
3 1 (20.00%) SEO

Web Analytics
Top Related IT Skills in the City of London by Category

For the 6 months to 11 February 2016, IT contractor jobs across the City of London region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (40.00%) CMS
2 1 (20.00%) WebSphere
Applications
1 1 (20.00%) MS Office
1 1 (20.00%) Photoshop
Database & Business Intelligence
1 2 (40.00%) Big Data
1 2 (40.00%) Data Mining
2 1 (20.00%) MongoDB
2 1 (20.00%) NoSQL
Development Applications
1 1 (20.00%) Dreamweaver
1 1 (20.00%) Git (software)
General
1 2 (40.00%) Marketing
Job Titles
1 2 (40.00%) Analyst
1 2 (40.00%) Web Analyst
2 1 (20.00%) CMS Project Manager
2 1 (20.00%) Developer
2 1 (20.00%) Project Manager
2 1 (20.00%) Senior Manager
2 1 (20.00%) Senior Service Manager
2 1 (20.00%) Service Manager
2 1 (20.00%) Web Analytics Manager
2 1 (20.00%) Web Manager
2 1 (20.00%) Web Project Manager
Libraries, Frameworks & Software Standards
1 1 (20.00%) AngularJS
1 1 (20.00%) CSS
1 1 (20.00%) Dojo
1 1 (20.00%) DOM
1 1 (20.00%) HTML
1 1 (20.00%) HTML5
1 1 (20.00%) jQuery
1 1 (20.00%) LESS
1 1 (20.00%) Sass
Miscellaneous
1 1 (20.00%) Computer Science
1 1 (20.00%) User Experience
Processes & Methodologies
1 5 (100.00%) Analytics
2 2 (40.00%) Data Analytics
2 2 (40.00%) Data Modelling
2 2 (40.00%) Predictive Analytics
3 1 (20.00%) Agile Software Development
3 1 (20.00%) Capacity Management
3 1 (20.00%) Change Management
3 1 (20.00%) E-Commerce
3 1 (20.00%) Front End Development
3 1 (20.00%) Graceful Degradation
3 1 (20.00%) ITIL
3 1 (20.00%) ITSM
3 1 (20.00%) Problem Management
3 1 (20.00%) Responsive Web Design
3 1 (20.00%) SEO
3 1 (20.00%) Service Delivery
3 1 (20.00%) Service Management
3 1 (20.00%) Stakeholder Engagement
3 1 (20.00%) Web Accessibility
3 1 (20.00%) Web Design
Programming Languages
1 1 (20.00%) Java
1 1 (20.00%) JavaScript
Qualifications
1 1 (20.00%) Degree
Systems Management
1 1 (20.00%) ZABBIX
Vendors
1 1 (20.00%) IBM