The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 2 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
2 Jul 2015
Same period 2014 Same period 2013
Web Analytics
Rank 193 187 202
Rank change year-on-year
-6 +15
Contract jobs citing Web Analytics 12 14 16
As % of all contract IT jobs located in the City of London 0.21% 0.24% 0.23%
As % of the Processes & Methodologies category 0.27% 0.31% 0.29%
Number of daily rates quoted 6 11 12
Average daily rate
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of your Daily Rate
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£488 £375 £418
Average daily rate % change year-on-year
+30.00% -10.17%
90% offered a daily rate of more than £400 £250 £312
10% offered a daily rate of more than £650 £400 £650
UK excluding London average daily rate £350 £383 £325
% change year-on-year
-8.49% +17.69%
Number of hourly rates quoted 0 1 0
Average hourly rate - £38.80 -
UK excluding London average hourly rate £33.00 £19.00 -
% change year-on-year
+73.68% -
Web Analytics
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
4475 4518 5429
As % of all contract IT jobs located in the City of London 77.73% 77.36% 77.89%
Number of daily rates quoted 3536 3380 4082
Average daily rate £475 £450 £450
Average daily rate % change year-on-year
+5.55% -
90% offered a daily rate of more than £325 £310 £310
10% offered a daily rate of more than £625 £625 £600
UK excluding London average daily rate £388 £375 £370
% change year-on-year
+3.33% +1.35%
Number of hourly rates quoted 39 40 101
Average hourly rate £24.50 £22.00 £32.58
Average hourly rate % change year-on-year
+11.36% -32.47%
90% offered a hourly rate of more than £14.50 £14.50 £18.00
10% offered a hourly rate of more than £55.50 £53.50 £59.00
UK excluding London average hourly rate £30.00 £28.50 £30.50
% change year-on-year
+5.26% -6.55%

Web Analytics
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the City of London

Web Analytics
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the City of London region.

Web Analytics Daily Rate Trend in the City of London

Web Analytics
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the City of London region over the 3 months to 2 July 2015.

Web Analytics Daily Rate Histogram in the City of London

Web Analytics
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the City of London region.

Web Analytics Hourly Rate Trend in the City of London

Web Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 2 July 2015, IT contractor jobs across the City of London region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 27 (100.00%) Analytics
2 12 (44.44%) Adobe
3 11 (40.74%) Adobe Analytics
4 9 (33.33%) Google
4 9 (33.33%) Google Analytics
4 9 (33.33%) SEO
5 7 (25.93%) Banking
6 6 (22.22%) Finance
6 6 (22.22%) CMS
6 6 (22.22%) SQL
6 6 (22.22%) Agile Software Development
7 5 (18.52%) Stakeholder Management
7 5 (18.52%) Omniture
7 5 (18.52%) HTML
8 4 (14.81%) JavaScript
8 4 (14.81%) MS Excel
8 4 (14.81%) CRM
8 4 (14.81%) ETL
8 4 (14.81%) Digital Media
8 4 (14.81%) Analytical Skills
9 3 (11.11%) QA
9 3 (11.11%) User Experience
9 3 (11.11%) Tableau
9 3 (11.11%) Degree
9 3 (11.11%) Dynamics CRM
9 3 (11.11%) WebTrends
10 2 (7.41%) Python
10 2 (7.41%) Change Management
10 2 (7.41%) Publishing
10 2 (7.41%) SAS

Web Analytics
Top Related IT Skills in the City of London by Category

For the 6 months to 2 July 2015, IT contractor jobs across the City of London region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 6 (22.22%) CMS
2 2 (7.41%) SAS
3 1 (3.70%) Oracle Workflow
3 1 (3.70%) Umbraco
3 1 (3.70%) Sitecore CMS
Applications
1 4 (14.81%) MS Excel
2 2 (7.41%) MS Office
3 1 (3.70%) Photoshop
3 1 (3.70%) SPSS
3 1 (3.70%) MS PowerPoint
Business Applications
1 3 (11.11%) WebTrends
1 3 (11.11%) Dynamics CRM
2 1 (3.70%) Adobe Campaign
Cloud Services
1 11 (40.74%) Adobe Analytics
2 9 (33.33%) Google Analytics
3 1 (3.70%) Amazon AWS
3 1 (3.70%) SaaS
Communications & Networking
1 1 (3.70%) Internet
Database & Business Intelligence
1 2 (7.41%) Data Warehouse
2 1 (3.70%) Oracle Database 10g
2 1 (3.70%) Oracle Database 11g
2 1 (3.70%) Oracle BI EE
2 1 (3.70%) Hadoop
2 1 (3.70%) Big Data
2 1 (3.70%) Oracle Database
2 1 (3.70%) SQL Server
General
1 7 (25.93%) Banking
2 6 (22.22%) Finance
3 2 (7.41%) Publishing
4 1 (3.70%) Marketing
Job Titles
1 7 (25.93%) Analyst
2 4 (14.81%) Programme Manager
3 3 (11.11%) Web Analyst
3 3 (11.11%) Designer
3 3 (11.11%) CRM Manager
4 2 (7.41%) CRM Programme Manager
4 2 (7.41%) Senior Designer
4 2 (7.41%) Web Analytics Manager
4 2 (7.41%) MI Analyst
4 2 (7.41%) Web Manager
5 1 (3.70%) Web Architect
5 1 (3.70%) Content Editor
5 1 (3.70%) PPC Specialist
5 1 (3.70%) Developer
5 1 (3.70%) Architect
5 1 (3.70%) Project Manager
5 1 (3.70%) Consultant
5 1 (3.70%) Development Manager
5 1 (3.70%) Support Engineer
5 1 (3.70%) Data Analyst
Libraries, Frameworks & Software Standards
1 5 (18.52%) HTML
2 2 (7.41%) Web Services
2 2 (7.41%) XML
3 1 (3.70%) Flash
3 1 (3.70%) CGI
3 1 (3.70%) Ajax
3 1 (3.70%) Ruby on Rails
3 1 (3.70%) .NET Framework
3 1 (3.70%) Apache Flex
3 1 (3.70%) jQuery
3 1 (3.70%) .NET
3 1 (3.70%) ASP.NET
3 1 (3.70%) CSS
3 1 (3.70%) SOAP
Miscellaneous
1 4 (14.81%) Digital Media
1 4 (14.81%) Analytical Skills
2 3 (11.11%) User Experience
3 1 (3.70%) Data Structures
3 1 (3.70%) New Media
3 1 (3.70%) BBC
3 1 (3.70%) Economics
3 1 (3.70%) Statistics
3 1 (3.70%) Mathematics
3 1 (3.70%) Computer Science
3 1 (3.70%) Data Integration
3 1 (3.70%) Visualisation
3 1 (3.70%) Social Media
Operating Systems
1 1 (3.70%) Linux
Processes & Methodologies
1 27 (100.00%) Analytics
2 9 (33.33%) SEO
3 6 (22.22%) Agile Software Development
4 5 (18.52%) Stakeholder Management
5 4 (14.81%) CRM
5 4 (14.81%) ETL
6 2 (7.41%) Change Management
6 2 (7.41%) Information Architecture
7 1 (3.70%) Continuous Improvement
7 1 (3.70%) Business Transformation
7 1 (3.70%) Risk Assessment
7 1 (3.70%) Programme Management
7 1 (3.70%) Workflow
7 1 (3.70%) Validation
7 1 (3.70%) Migration
7 1 (3.70%) Campaign Management
7 1 (3.70%) Performance Analysis
7 1 (3.70%) Logical Data Model
7 1 (3.70%) SDLC
7 1 (3.70%) Channel Management
Programming Languages
1 6 (22.22%) SQL
2 4 (14.81%) JavaScript
3 2 (7.41%) VBScript
3 2 (7.41%) Python
4 1 (3.70%) R
4 1 (3.70%) C
4 1 (3.70%) C++
4 1 (3.70%) Java
4 1 (3.70%) VB.NET
4 1 (3.70%) ActionScript
4 1 (3.70%) Perl
4 1 (3.70%) PHP
4 1 (3.70%) PL/SQL
Qualifications
1 3 (11.11%) Degree
2 1 (3.70%) Security Cleared
Quality Assurance & Compliance
1 3 (11.11%) QA
Vendors
1 12 (44.44%) Adobe
2 9 (33.33%) Google
3 5 (18.52%) Omniture
4 3 (11.11%) Tableau
5 1 (3.70%) Eloqua
5 1 (3.70%) Aprimo
5 1 (3.70%) Sitecore
5 1 (3.70%) DoubleClick
5 1 (3.70%) Oracle
5 1 (3.70%) Business Objects
5 1 (3.70%) Microsoft