The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the City of London region. Included is a guide to the contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 10 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
10 Dec 2016
Same period 2015 Same period 2014
Web Analytics
Rank 154 153 184
Rank change year-on-year
-1 +31
Contract jobs citing Web Analytics 12 1 16
As % of all contract IT jobs located in the City of London 0.38% 0.029% 0.28%
As % of the Processes & Methodologies category 0.44% 0.035% 0.35%
Number of daily rates quoted 7 1 13
Median daily rate £424 £565 £360
Median daily rate % change year-on-year
-25.04% +56.94%
90% offered a daily rate of more than £234 £565 £270
10% offered a daily rate of more than £455 £565 £463
UK excluding London median daily rate £438 £400 £375
% change year-on-year
+9.37% +6.66%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - £36.00 -
Web Analytics
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
2757 2881 4626
As % of all contract IT jobs located in the City of London 87.11% 84.39% 80.51%
Number of daily rates quoted 2183 2311 3625
Median daily rate £500 £475 £450
Median daily rate % change year-on-year
+5.26% +5.55%
90% offered a daily rate of more than £363 £310 £313
10% offered a daily rate of more than £650 £650 £625
UK excluding London median daily rate £413 £400 £385
% change year-on-year
+3.12% +3.89%
Number of hourly rates quoted 27 21 49
Median hourly rate £26.25 £24.50 £18.00
Median hourly rate % change year-on-year
+7.14% +36.11%
90% offered a hourly rate of more than £14.50 £18.70 £10.80
10% offered a hourly rate of more than £55.00 £53.00 £43.75
UK excluding London median hourly rate £30.00 £34.00 £25.00
% change year-on-year
-11.76% +36.00%

Web Analytics
Jobs Demand Trend in the City of London

The demand trend of contract jobs across the City of London region citing Web Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the City of London

Web Analytics
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the City of London region.

Web Analytics Daily Rate Trend in the City of London

Web Analytics
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the City of London region over the 3 months to 10 December 2016.

Web Analytics Daily Rate Histogram in the City of London

Web Analytics
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the City of London region.

Web Analytics Hourly Rate Trend in the City of London

Web Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 10 December 2016, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for Web Analytics.

1 22 (100.00%) Analytics
2 15 (68.18%) Degree
3 12 (54.55%) Marketing
3 12 (54.55%) SQL
4 11 (50.00%) Business Intelligence
5 10 (45.45%) Statistics
6 9 (40.91%) Analytical Skills
7 8 (36.36%) E-Commerce
8 7 (31.82%) Google
8 7 (31.82%) Mathematics
8 7 (31.82%) Google Analytics
8 7 (31.82%) User Experience
9 5 (22.73%) Stakeholder Management
9 5 (22.73%) Data Analysis
9 5 (22.73%) SAS
9 5 (22.73%) Legal
10 4 (18.18%) SEO
10 4 (18.18%) Python
10 4 (18.18%) Economics
10 4 (18.18%) Physics
10 4 (18.18%) Data Visualisation
10 4 (18.18%) Visualisation
10 4 (18.18%) Tableau
11 3 (13.64%) Big Data
11 3 (13.64%) Algorithms
11 3 (13.64%) Actionable Insight
11 3 (13.64%) Computer Science
11 3 (13.64%) Credit Risk
11 3 (13.64%) Omniture
11 3 (13.64%) Retail

Web Analytics
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (22.73%) SAS
2 1 (4.55%) CMS
2 1 (4.55%) WebSphere
Applications
1 1 (4.55%) Photoshop
1 1 (4.55%) SPSS
1 1 (4.55%) Weka
Cloud Services
1 7 (31.82%) Google Analytics
2 1 (4.55%) Adobe Analytics
2 1 (4.55%) Responsys
Database & Business Intelligence
1 3 (13.64%) Big Data
2 2 (9.09%) Base SAS
2 2 (9.09%) Data Mining
2 2 (9.09%) SAS Enterprise Guide
3 1 (4.55%) Data Warehouse
3 1 (4.55%) Hadoop
3 1 (4.55%) Oracle Database
3 1 (4.55%) Oracle Database 11g
3 1 (4.55%) SQLPlus
Development Applications
1 1 (4.55%) Subversion
General
1 12 (54.55%) Marketing
2 5 (22.73%) Legal
3 3 (13.64%) Finance
3 3 (13.64%) Retail
4 2 (9.09%) Banking
5 1 (4.55%) Investment Banking
5 1 (4.55%) Multimedia
Job Titles
1 11 (50.00%) Analyst
2 5 (22.73%) Digital Analyst
3 4 (18.18%) Data Analyst
3 4 (18.18%) Senior Analyst
4 3 (13.64%) Consultant
4 3 (13.64%) Web Analyst
5 2 (9.09%) SEO Manager
5 2 (9.09%) Web Consultant
6 1 (4.55%) Data Scientist
6 1 (4.55%) Designer
6 1 (4.55%) Email Specialist
6 1 (4.55%) Junior Analyst
6 1 (4.55%) Junior Web Analyst
6 1 (4.55%) Risk Consultant
6 1 (4.55%) Search Manager
6 1 (4.55%) SEO Specialist
6 1 (4.55%) User Experience Researcher
6 1 (4.55%) User Researcher
6 1 (4.55%) Validation Consultant
6 1 (4.55%) Web Analytics Consultant
Libraries, Frameworks & Software Standards
1 3 (13.64%) HTML
2 1 (4.55%) CSS
2 1 (4.55%) Regular Expression
Miscellaneous
1 10 (45.45%) Statistics
2 9 (40.91%) Analytical Skills
3 7 (31.82%) Mathematics
3 7 (31.82%) User Experience
4 4 (18.18%) Economics
4 4 (18.18%) Physics
4 4 (18.18%) Visualisation
5 3 (13.64%) Algorithms
5 3 (13.64%) Computer Science
5 3 (13.64%) Credit Risk
6 1 (4.55%) Market Risk
6 1 (4.55%) Social Media
Operating Systems
1 1 (4.55%) Linux
Processes & Methodologies
1 22 (100.00%) Analytics
2 11 (50.00%) Business Intelligence
3 8 (36.36%) E-Commerce
4 5 (22.73%) Data Analysis
4 5 (22.73%) Stakeholder Management
5 4 (18.18%) Data Visualisation
5 4 (18.18%) SEO
6 3 (13.64%) Actionable Insight
6 3 (13.64%) Project Management
7 2 (9.09%) Agile Software Development
7 2 (9.09%) Business Analytics
7 2 (9.09%) Content Management
7 2 (9.09%) Customer Segmentation
7 2 (9.09%) Digital Analytics
7 2 (9.09%) Digital Marketing
7 2 (9.09%) Funnel Analysis
7 2 (9.09%) Performance Analysis
8 1 (4.55%) Stress Testing
8 1 (4.55%) Usability Testing
8 1 (4.55%) User Acceptance Testing
Programming Languages
1 12 (54.55%) SQL
2 4 (18.18%) Python
3 2 (9.09%) R
4 1 (4.55%) Bash Shell
4 1 (4.55%) C++
4 1 (4.55%) Java
4 1 (4.55%) MATLAB
4 1 (4.55%) PL/SQL
4 1 (4.55%) Shell Script
Qualifications
1 15 (68.18%) Degree
Quality Assurance & Compliance
1 1 (4.55%) QA
Vendors
1 7 (31.82%) Google
2 4 (18.18%) Tableau
3 3 (13.64%) Omniture
4 2 (9.09%) Adobe
4 2 (9.09%) Optimizely
5 1 (4.55%) Oracle
5 1 (4.55%) RapidMiner