The first table below looks at the demand for Web Analytics skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the City of London region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Web Analytics
Rank 192 180 193
Rank change year-on-year
-12 +13
Contract jobs citing Web Analytics 18 17 31
As % of all contract IT jobs located in the City of London 0.28% 0.27% 0.38%
As % of the Processes & Methodologies category 0.37% 0.36% 0.53%
Number of daily rates quoted 13 12 25
Average daily rate £400 £388 £330
Average daily rate % change year-on-year
+3.22% +17.42%
90% offered a daily rate of more than £305 £275 £229
10% offered a daily rate of more than £413 £650 £445
UK excluding London average daily rate £400 £250 £325
% change year-on-year
+60.00% -23.07%
Number of hourly rates quoted 1 0 2
Average hourly rate £38.80 - £15.00
UK excluding London average hourly rate - - £16.50
Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
4902 4666 5879
As % of all contract IT jobs located in the City of London 75.95% 74.87% 72.70%
Number of daily rates quoted 3582 3576 4142
Average daily rate £450 £450 £451
Average daily rate % change year-on-year
- -0.11%
90% offered a daily rate of more than £300 £313 £310
10% offered a daily rate of more than £625 £600 £625
UK excluding London average daily rate £375 £360 £370
% change year-on-year
+4.16% -2.70%
Number of hourly rates quoted 48 50 92
Average hourly rate £25.00 £135.00 £25.00
Average hourly rate % change year-on-year
-81.48% +440.00%
90% offered a hourly rate of more than £13.87 £17.50 £13.00
10% offered a hourly rate of more than £47.50 £135.00 £49.02
UK excluding London average hourly rate £30.00 £32.00 £27.50
% change year-on-year
-6.25% +16.36%
Web Analytics
London

Web Analytics
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the City of London

Web Analytics
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the City of London region.

Web Analytics Daily Rate Trend in the City of London

Web Analytics
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the City of London region over the 3 months to 18 April 2014.

Web Analytics Daily Rate Histogram in the City of London

Web Analytics
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the City of London region.

Web Analytics Hourly Rate Trend in the City of London

Web Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 18 April 2014, IT contractor jobs across the City of London region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 31 (100.00%) Analytics
2 12 (38.71%) Marketing
3 9 (29.03%) Omniture
4 8 (25.81%) SiteCatalyst
4 8 (25.81%) SEO
5 7 (22.58%) HTML
5 7 (22.58%) JavaScript
5 7 (22.58%) E-Commerce
6 6 (19.35%) Data Analysis
6 6 (19.35%) Digital Marketing
7 5 (16.13%) User Acceptance Testing
7 5 (16.13%) Product Management
7 5 (16.13%) Degree
7 5 (16.13%) Mobile App
7 5 (16.13%) Telecoms
7 5 (16.13%) Finance
7 5 (16.13%) Adobe
7 5 (16.13%) CSS
8 4 (12.90%) Photoshop
8 4 (12.90%) Content Management
8 4 (12.90%) Games
8 4 (12.90%) Google
9 3 (9.68%) jQuery
9 3 (9.68%) Android
9 3 (9.68%) Mathematics
9 3 (9.68%) Apple iOS
9 3 (9.68%) Information Architecture
9 3 (9.68%) SQL
9 3 (9.68%) Dreamweaver
10 2 (6.45%) Data Mining

Web Analytics
Top Related IT Skills in the City of London by Category

For the 6 months to 18 April 2014, IT contractor jobs across the City of London region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (6.45%) SAS
1 2 (6.45%) CMS
2 1 (3.23%) SharePoint 2013
2 1 (3.23%) SharePoint 2010
2 1 (3.23%) SharePoint
2 1 (3.23%) TeamSite
Applications
1 4 (12.90%) Photoshop
2 2 (6.45%) QuarkXPress
2 2 (6.45%) FreeHand
2 2 (6.45%) Fireworks
2 2 (6.45%) MS Office
2 2 (6.45%) Spreadsheet
3 1 (3.23%) MS Excel
3 1 (3.23%) MS Visio
Business Applications
1 8 (25.81%) SiteCatalyst
2 1 (3.23%) Google Analytics
Cloud Services
1 1 (3.23%) SaaS
Communications & Networking
1 2 (6.45%) Broadband
2 1 (3.23%) Intranet
Database & Business Intelligence
1 2 (6.45%) Data Mining
1 2 (6.45%) MySQL
1 2 (6.45%) Data Warehouse
1 2 (6.45%) MongoDB
1 2 (6.45%) NoSQL
1 2 (6.45%) QlikView
1 2 (6.45%) Hadoop
Development Applications
1 3 (9.68%) Dreamweaver
2 1 (3.23%) Axure RP
General
1 12 (38.71%) Marketing
2 5 (16.13%) Telecoms
2 5 (16.13%) Finance
3 4 (12.90%) Games
4 1 (3.23%) Financial Institution
4 1 (3.23%) Legal
4 1 (3.23%) Publishing
4 1 (3.23%) Banking
4 1 (3.23%) Retail
Job Titles
1 18 (58.06%) Analyst
2 12 (38.71%) Web Analyst
3 4 (12.90%) Developer
3 4 (12.90%) Product Manager
3 4 (12.90%) Online Product Manager
3 4 (12.90%) Front-End Developer
4 3 (9.68%) Report Analyst
4 3 (9.68%) Data Analyst
5 2 (6.45%) Web Editor
5 2 (6.45%) Senior Analyst
5 2 (6.45%) Project Manager
5 2 (6.45%) Web Content Editor
5 2 (6.45%) Content Editor
5 2 (6.45%) Designer
6 1 (3.23%) Digital Project Manager
6 1 (3.23%) Senior Front-End Developer
6 1 (3.23%) User Experience Designer
6 1 (3.23%) Senior Web Analyst
6 1 (3.23%) SharePoint Project Manager
6 1 (3.23%) User Experience Architect
Libraries, Frameworks & Software Standards
1 7 (22.58%) HTML
2 5 (16.13%) CSS
3 3 (9.68%) jQuery
4 2 (6.45%) Flash
4 2 (6.45%) HTML5
4 2 (6.45%) CSS3
5 1 (3.23%) LESS
5 1 (3.23%) XHTML
5 1 (3.23%) XML
5 1 (3.23%) .NET
Miscellaneous
1 5 (16.13%) Mobile App
2 3 (9.68%) Mathematics
3 2 (6.45%) Economics
3 2 (6.45%) Computer Science
3 2 (6.45%) Visualisation
3 2 (6.45%) Open Source
4 1 (3.23%) Statistics
4 1 (3.23%) Smartphone
4 1 (3.23%) W3C
Operating Systems
1 3 (9.68%) Android
1 3 (9.68%) Apple iOS
Processes & Methodologies
1 31 (100.00%) Analytics
2 8 (25.81%) SEO
3 7 (22.58%) E-Commerce
4 6 (19.35%) Data Analysis
4 6 (19.35%) Digital Marketing
5 5 (16.13%) User Acceptance Testing
5 5 (16.13%) Product Management
6 4 (12.90%) Content Management
7 3 (9.68%) Information Architecture
8 2 (6.45%) CRM
8 2 (6.45%) B2C
8 2 (6.45%) Project Management
8 2 (6.45%) Financial Analysis
8 2 (6.45%) Performance Analysis
8 2 (6.45%) Pay per click
9 1 (3.23%) Budget Control
9 1 (3.23%) Investment Management
9 1 (3.23%) User Experience Design
9 1 (3.23%) Market Research
9 1 (3.23%) Email Marketing
Programming Languages
1 7 (22.58%) JavaScript
2 3 (9.68%) SQL
3 2 (6.45%) Perl
3 2 (6.45%) Python
3 2 (6.45%) R
4 1 (3.23%) PHP
Qualifications
1 5 (16.13%) Degree
2 2 (6.45%) ACCA
2 2 (6.45%) CIMA
Quality Assurance & Compliance
1 1 (3.23%) WCAG
1 1 (3.23%) QA
Vendors
1 9 (29.03%) Omniture
2 5 (16.13%) Adobe
3 4 (12.90%) Google
4 2 (6.45%) Quark
4 2 (6.45%) Tableau
4 2 (6.45%) DoubleClick
5 1 (3.23%) Facebook
5 1 (3.23%) comScore
5 1 (3.23%) Interwoven