The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 3 March 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
3 Mar 2015
Same period 2014 Same period 2013
Web Analytics
Rank 172 182 176
Rank change year-on-year
+10 -6
Contract jobs citing Web Analytics 13 13 26
As % of all contract IT jobs located in the City of London 0.25% 0.22% 0.45%
As % of the Processes & Methodologies category 0.32% 0.29% 0.59%
Number of daily rates quoted 8 9 20
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£375 £388 £413
Average daily rate % change year-on-year
-3.22% -6.06%
90% offered a daily rate of more than £248 £225 £320
10% offered a daily rate of more than £465 £413 £650
UK excluding London average daily rate £350 £400 £275
% change year-on-year
-12.50% +45.45%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £14.00 - -
Web Analytics
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
4047 4545 4410
As % of all contract IT jobs located in the City of London 79.03% 77.45% 76.09%
Number of daily rates quoted 3161 3233 3373
Average daily rate £450 £450 £450
90% offered a daily rate of more than £320 £300 £315
10% offered a daily rate of more than £623 £625 £600
UK excluding London average daily rate £398 £375 £363
% change year-on-year
+6.25% +3.44%
Number of hourly rates quoted 27 48 65
Average hourly rate £20.45 £27.58 £44.00
Average hourly rate % change year-on-year
-25.87% -37.31%
90% offered a hourly rate of more than £12.50 £16.89 £16.15
10% offered a hourly rate of more than £45.50 £77.50 £135.00
UK excluding London average hourly rate £30.00 £27.50 £31.50
% change year-on-year
+9.09% -12.69%

Web Analytics
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the City of London

Web Analytics
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the City of London region.

Web Analytics Daily Rate Trend in the City of London

Web Analytics
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the City of London region over the 3 months to 3 March 2015.

Web Analytics Daily Rate Histogram in the City of London

Web Analytics
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the City of London region.

Web Analytics Hourly Rate Trend in the City of London

Web Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 3 March 2015, IT contractor jobs across the City of London region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 31 (100.00%) Analytics
2 14 (45.16%) Google Analytics
2 14 (45.16%) Google
3 9 (29.03%) Adobe
4 8 (25.81%) Finance
4 8 (25.81%) User Experience
4 8 (25.81%) Analytical Skills
5 7 (22.58%) Marketing
5 7 (22.58%) Agile Software Development
6 6 (19.35%) SEO
6 6 (19.35%) SQL
6 6 (19.35%) HTML
6 6 (19.35%) Visualisation
7 5 (16.13%) Degree
7 5 (16.13%) WebTrends
8 4 (12.90%) Scrum
8 4 (12.90%) Data Analysis
8 4 (12.90%) MS PowerPoint
8 4 (12.90%) SAS
8 4 (12.90%) SPSS
8 4 (12.90%) Web Development
8 4 (12.90%) Tableau
8 4 (12.90%) Big Data
9 3 (9.68%) SiteCatalyst
9 3 (9.68%) Data Structures
9 3 (9.68%) Adobe CQ
9 3 (9.68%) Sysomos
9 3 (9.68%) Time Series Analysis
9 3 (9.68%) Factor Analysis
9 3 (9.68%) Grunt

Web Analytics
Top Related IT Skills in the City of London by Category

For the 6 months to 3 March 2015, IT contractor jobs across the City of London region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 4 (12.90%) SAS
2 3 (9.68%) CMS
2 3 (9.68%) Adobe CQ
3 2 (6.45%) TeamSite
Applications
1 4 (12.90%) SPSS
1 4 (12.90%) MS PowerPoint
2 2 (6.45%) MS Excel
3 1 (3.23%) PowerPivot
Business Applications
1 14 (45.16%) Google Analytics
2 5 (16.13%) WebTrends
3 3 (9.68%) SiteCatalyst
Communications & Networking
1 1 (3.23%) Internet
Database & Business Intelligence
1 4 (12.90%) Big Data
2 2 (6.45%) Data Warehouse
3 1 (3.23%) SQL Server Integration Services
3 1 (3.23%) SQL Server Analysis Services
3 1 (3.23%) SQL Server 2008
3 1 (3.23%) Hadoop
3 1 (3.23%) SQL Server 2012
3 1 (3.23%) SQL Server
3 1 (3.23%) MS Access
Development Applications
1 3 (9.68%) Grunt
General
1 8 (25.81%) Finance
2 7 (22.58%) Marketing
3 1 (3.23%) Publishing
3 1 (3.23%) Games
3 1 (3.23%) Banking
3 1 (3.23%) Retail
Job Titles
1 12 (38.71%) Analyst
2 5 (16.13%) Developer
3 4 (12.90%) Data Analyst
4 3 (9.68%) Business Analyst
4 3 (9.68%) Designer
5 2 (6.45%) Senior Designer
5 2 (6.45%) Performance Analyst
5 2 (6.45%) Web Analyst
6 1 (3.23%) Digital Project Manager
6 1 (3.23%) Front-End Developer
6 1 (3.23%) Web Designer
6 1 (3.23%) Business Intelligence Analyst
6 1 (3.23%) Research Manager
6 1 (3.23%) Web Analytics Consultant
6 1 (3.23%) Insight Analyst
6 1 (3.23%) Digital Architect
6 1 (3.23%) Digital Content Designer
6 1 (3.23%) Senior Digital Content Designer
6 1 (3.23%) Digital Solutions Architect
6 1 (3.23%) Programme Manager
Libraries, Frameworks & Software Standards
1 6 (19.35%) HTML
2 1 (3.23%) CSS
2 1 (3.23%) Flash
2 1 (3.23%) jQuery
2 1 (3.23%) HTML5
Miscellaneous
1 8 (25.81%) User Experience
1 8 (25.81%) Analytical Skills
2 6 (19.35%) Visualisation
3 3 (9.68%) Data Structures
4 2 (6.45%) Social Media
4 2 (6.45%) Digital Media
5 1 (3.23%) BBC
5 1 (3.23%) Mobile Games
5 1 (3.23%) Economics
5 1 (3.23%) Statistics
5 1 (3.23%) Animation
5 1 (3.23%) Mathematics
Operating Systems
1 1 (3.23%) Linux
1 1 (3.23%) Android
1 1 (3.23%) Apple iOS
Processes & Methodologies
1 31 (100.00%) Analytics
2 7 (22.58%) Agile Software Development
3 6 (19.35%) SEO
4 4 (12.90%) Scrum
4 4 (12.90%) Data Analysis
4 4 (12.90%) Web Development
5 3 (9.68%) Data-Driven Marketing
5 3 (9.68%) Time Series Analysis
5 3 (9.68%) Factor Analysis
5 3 (9.68%) CRM
5 3 (9.68%) CHAID
6 2 (6.45%) Service Delivery
6 2 (6.45%) ETL
6 2 (6.45%) Business Analysis
6 2 (6.45%) Information Architecture
6 2 (6.45%) Performance Improvement
7 1 (3.23%) Business Transformation
7 1 (3.23%) Waterfall
7 1 (3.23%) Process Improvement
7 1 (3.23%) Investment Management
Programming Languages
1 6 (19.35%) SQL
2 3 (9.68%) Java
3 1 (3.23%) JavaScript
3 1 (3.23%) T-SQL
3 1 (3.23%) VBA
3 1 (3.23%) Python
3 1 (3.23%) R
Qualifications
1 5 (16.13%) Degree
2 2 (6.45%) Security Cleared
3 1 (3.23%) VCP4
Quality Assurance & Compliance
1 1 (3.23%) QA
Vendors
1 14 (45.16%) Google
2 9 (29.03%) Adobe
3 4 (12.90%) Tableau
4 3 (9.68%) Sysomos
4 3 (9.68%) Salesforce.com
4 3 (9.68%) Coremetrics
4 3 (9.68%) Omniture
4 3 (9.68%) DoubleClick
5 1 (3.23%) Ab Initio
5 1 (3.23%) Business Objects
5 1 (3.23%) Microsoft
City, London
McGregor Boyall
Posted: 5 days ago
City, London
McGregor Boyall
Posted: 5 days ago
City of London
Real Staffing
Rate: £39000 - £40000 per annum + competitive
Posted: 15 days ago
City of London
Interquest - ITQ Financial - Tunbridge Wells
Rate: £300 - £350 per day
Posted: 26 days ago