The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the City of London region. Included is a guide to the contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 25 February 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
25 Feb 2017
Same period 2016 Same period 2015
Web Analytics
London / City of London
Rank 140 155 177
Rank change year-on-year
+15 +22
Contract jobs citing Web Analytics 8 4 12
As % of all contract IT jobs located in the City of London 0.27% 0.12% 0.23%
As % of the Processes & Methodologies category 0.32% 0.14% 0.28%
Number of daily rates quoted 7 4 7
Median daily rate £350 £275 £350
Median daily rate % change year-on-year
+27.27% -21.42%
90% offered a daily rate of more than £243 £205 £247
10% offered a daily rate of more than £424 £363 £435
UK excluding London median daily rate £353 £400 £338
% change year-on-year
-11.87% +18.51%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - £14.00

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
2475 2787 4253
As % of all contract IT jobs located in the City of London 84.85% 86.90% 82.73%
Number of daily rates quoted 1964 2211 3314
Median daily rate £500 £485 £450
Median daily rate % change year-on-year
+3.09% +7.77%
90% offered a daily rate of more than £345 £325 £313
10% offered a daily rate of more than £625 £625 £625
UK excluding London median daily rate £408 £400 £400
% change year-on-year
+1.87% -
Number of hourly rates quoted 15 28 32
Median hourly rate £21.75 £22.00 £20.45
Median hourly rate % change year-on-year
-1.13% +7.60%
90% offered a hourly rate of more than £13.50 £13.00 £12.95
10% offered a hourly rate of more than £80.00 £53.00 £45.50
UK excluding London median hourly rate £36.00 £40.00 £27.79
% change year-on-year
-10.00% +43.93%

Web Analytics
Jobs Demand Trend in the City of London

The demand trend of contract jobs across the City of London region citing Web Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the City of London

Web Analytics
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the City of London region.

Web Analytics Daily Rate Trend in the City of London

Web Analytics
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the City of London region over the 3 months to 25 February 2017.

Web Analytics Daily Rate Histogram in the City of London

Web Analytics
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the City of London region.

Web Analytics Hourly Rate Trend in the City of London

Web Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 25 February 2017, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for Web Analytics.

1 20 (100.00%) Analytics
2 13 (65.00%) Degree
3 10 (50.00%) Marketing
3 10 (50.00%) User Experience
4 9 (45.00%) SQL
4 9 (45.00%) Business Intelligence
4 9 (45.00%) Stakeholder Management
5 8 (40.00%) E-Commerce
5 8 (40.00%) A/B Testing
6 7 (35.00%) Statistics
7 6 (30.00%) Google
8 5 (25.00%) Google Analytics
8 5 (25.00%) Legal
8 5 (25.00%) Analytical Skills
9 4 (20.00%) Ethnography
9 4 (20.00%) Ethnographic Research
9 4 (20.00%) Remote Testing
9 4 (20.00%) SAS
9 4 (20.00%) Agile Software Development
9 4 (20.00%) Python
9 4 (20.00%) Adobe
9 4 (20.00%) Usability Testing
9 4 (20.00%) Content Management
9 4 (20.00%) Data Analysis
9 4 (20.00%) Finance
10 3 (15.00%) Mathematics
10 3 (15.00%) Omniture
10 3 (15.00%) Computer Science
10 3 (15.00%) Credit Risk
10 3 (15.00%) Digital Marketing

Web Analytics
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (20.00%) SAS
2 1 (5.00%) WebSphere
Applications
1 1 (5.00%) SPSS
1 1 (5.00%) Weka
Cloud Services
1 5 (25.00%) Google Analytics
2 2 (10.00%) Adobe Analytics
3 1 (5.00%) Amazon AWS
3 1 (5.00%) Google Cloud Platform
Database & Business Intelligence
1 3 (15.00%) Big Data
2 1 (5.00%) Amazon Redshift
2 1 (5.00%) Base SAS
2 1 (5.00%) BigQuery
2 1 (5.00%) Data Mining
2 1 (5.00%) Hadoop
2 1 (5.00%) SAS Enterprise Guide
Development Applications
1 1 (5.00%) Jenkins
1 1 (5.00%) Maven
General
1 10 (50.00%) Marketing
2 5 (25.00%) Legal
3 4 (20.00%) Finance
4 2 (10.00%) Banking
4 2 (10.00%) Retail
5 1 (5.00%) Investment Banking
5 1 (5.00%) Multimedia
5 1 (5.00%) Telecoms
Job Titles
1 8 (40.00%) Analyst
2 4 (20.00%) User Experience Researcher
3 3 (15.00%) Consultant
3 3 (15.00%) Data Analyst
3 3 (15.00%) Digital Analyst
3 3 (15.00%) User Researcher
3 3 (15.00%) Web Analyst
4 2 (10.00%) Analytics Consultant
4 2 (10.00%) Data Scientist
4 2 (10.00%) Junior
4 2 (10.00%) Web Analytics Consultant
4 2 (10.00%) Web Consultant
5 1 (5.00%) Customer Analytics Consultant
5 1 (5.00%) Designer
5 1 (5.00%) Digital Analytics Analyst
5 1 (5.00%) Google Analytics Analyst
5 1 (5.00%) Insight Analyst
5 1 (5.00%) Quantitative Researcher
5 1 (5.00%) Risk Consultant
5 1 (5.00%) Validation Consultant
Libraries, Frameworks & Software Standards
1 1 (5.00%) Hibernate
1 1 (5.00%) JavaFX
1 1 (5.00%) REST
1 1 (5.00%) Swing
Miscellaneous
1 10 (50.00%) User Experience
2 5 (25.00%) Analytical Skills
3 3 (15.00%) Computer Science
3 3 (15.00%) Credit Risk
4 2 (10.00%) Social Media
5 1 (5.00%) Algorithms
5 1 (5.00%) Market Risk
Processes & Methodologies
1 20 (100.00%) Analytics
2 9 (45.00%) Business Intelligence
2 9 (45.00%) Stakeholder Management
3 8 (40.00%) A/B Testing
3 8 (40.00%) E-Commerce
4 7 (35.00%) Statistics
5 4 (20.00%) Agile Software Development
5 4 (20.00%) Content Management
5 4 (20.00%) Data Analysis
5 4 (20.00%) Ethnographic Research
5 4 (20.00%) Ethnography
5 4 (20.00%) Remote Testing
5 4 (20.00%) Usability Testing
6 3 (15.00%) Digital Analytics
6 3 (15.00%) Digital Marketing
6 3 (15.00%) Mathematics
7 2 (10.00%) Business Analytics
7 2 (10.00%) Multivariate Testing
7 2 (10.00%) Pay per click
7 2 (10.00%) SEO
Programming Languages
1 9 (45.00%) SQL
2 4 (20.00%) Python
3 2 (10.00%) Java
3 2 (10.00%) R
4 1 (5.00%) C++
4 1 (5.00%) MATLAB
4 1 (5.00%) T-SQL
Qualifications
1 13 (65.00%) Degree
Quality Assurance & Compliance
1 1 (5.00%) QA
Vendors
1 6 (30.00%) Google
2 4 (20.00%) Adobe
3 3 (15.00%) Omniture
3 3 (15.00%) Optimizely
4 1 (5.00%) Monetate
4 1 (5.00%) RapidMiner
4 1 (5.00%) Tableau