The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the City of London region. Included is a guide to the contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 2 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
2 May 2016
Same period 2015 Same period 2014
Web Analytics
Rank 161 185 195
Rank change year-on-year
+24 +10
Contract jobs citing Web Analytics 5 16 21
As % of all contract IT jobs located in the City of London 0.14% 0.29% 0.33%
As % of the Processes & Methodologies category 0.17% 0.35% 0.42%
Number of daily rates quoted 5 10 16
Median daily rate £400 £400 £375
Median daily rate % change year-on-year
- +6.66%
90% offered a daily rate of more than £285 £239 £275
10% offered a daily rate of more than £415 £511 £413
UK excluding London median daily rate £400 £350 £400
% change year-on-year
+14.28% -12.50%
Number of hourly rates quoted 0 0 1
Median hourly rate - - £38.80
UK excluding London median hourly rate - - £20.50
Web Analytics
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
2961 4513 5057
As % of all contract IT jobs located in the City of London 84.77% 80.59% 79.84%
Number of daily rates quoted 2401 3524 3723
Median daily rate £475 £463 £450
Median daily rate % change year-on-year
+2.70% +2.77%
90% offered a daily rate of more than £330 £320 £300
10% offered a daily rate of more than £625 £601 £625
UK excluding London median daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 27 41 49
Median hourly rate £19.00 £27.37 £23.50
Median hourly rate % change year-on-year
-30.58% +16.46%
90% offered a hourly rate of more than £12.50 £13.50 £13.00
10% offered a hourly rate of more than £33.16 £92.50 £47.50
UK excluding London median hourly rate £36.00 £30.50 £31.50
% change year-on-year
+18.03% -3.17%

Web Analytics
Jobs Demand Trend in the City of London

The demand trend of contract jobs across the City of London region citing Web Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the City of London

Web Analytics
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the City of London region.

Web Analytics Daily Rate Trend in the City of London

Web Analytics
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the City of London region over the 3 months to 2 May 2016.

Web Analytics Daily Rate Histogram in the City of London

Web Analytics
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the City of London region.

Web Analytics Hourly Rate Trend in the City of London

Web Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 2 May 2016, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for Web Analytics.

1 9 (100.00%) Analytics
2 6 (66.67%) Marketing
3 5 (55.56%) Agile Software Development
3 5 (55.56%) CRM
4 4 (44.44%) Scrum
4 4 (44.44%) Adobe
4 4 (44.44%) Salesforce.com
4 4 (44.44%) HTML
4 4 (44.44%) JavaScript
4 4 (44.44%) Web Development
4 4 (44.44%) Unica
4 4 (44.44%) Grunt
4 4 (44.44%) Adobe Experience Manager
4 4 (44.44%) Eloqua
4 4 (44.44%) Marketing Automation
5 3 (33.33%) Java
5 3 (33.33%) CSS
6 2 (22.22%) Finance
6 2 (22.22%) Law
6 2 (22.22%) Data Modelling
6 2 (22.22%) Data Mining
6 2 (22.22%) BDD
6 2 (22.22%) Big Data
6 2 (22.22%) Data Analytics
6 2 (22.22%) Predictive Analytics
6 2 (22.22%) TDD
6 2 (22.22%) Digital Analytics
7 1 (11.11%) Content Development
7 1 (11.11%) DoubleClick
7 1 (11.11%) Google

Web Analytics
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (44.44%) Adobe Experience Manager
2 1 (11.11%) CMS
2 1 (11.11%) WebSphere
Applications
1 1 (11.11%) MS Office
1 1 (11.11%) Photoshop
Business Applications
1 4 (44.44%) Eloqua
1 4 (44.44%) Unica
Cloud Services
1 1 (11.11%) Google Analytics
1 1 (11.11%) Google Tag Manager
Database & Business Intelligence
1 2 (22.22%) Big Data
1 2 (22.22%) Data Mining
2 1 (11.11%) MongoDB
2 1 (11.11%) NoSQL
Development Applications
1 4 (44.44%) Grunt
2 1 (11.11%) Dreamweaver
2 1 (11.11%) Git (software)
General
1 6 (66.67%) Marketing
2 2 (22.22%) Finance
2 2 (22.22%) Law
3 1 (11.11%) Advertising
Job Titles
1 5 (55.56%) Developer
2 4 (44.44%) Web Developer
3 3 (33.33%) Analyst
4 2 (22.22%) Full Stack Developer
4 2 (22.22%) Full Stack Web Developer
4 2 (22.22%) Senior Developer
4 2 (22.22%) Senior Web Developer
4 2 (22.22%) Web Analyst
5 1 (11.11%) Operations Analyst
5 1 (11.11%) Senior Manager
5 1 (11.11%) Senior Service Manager
5 1 (11.11%) Service Manager
Libraries, Frameworks & Software Standards
1 4 (44.44%) HTML
2 3 (33.33%) CSS
3 1 (11.11%) AngularJS
3 1 (11.11%) Dojo
3 1 (11.11%) DOM
3 1 (11.11%) Flash
3 1 (11.11%) HTML5
3 1 (11.11%) jQuery
3 1 (11.11%) LESS
3 1 (11.11%) Sass
Miscellaneous
1 1 (11.11%) Computer Science
1 1 (11.11%) User Experience
Processes & Methodologies
1 9 (100.00%) Analytics
2 5 (55.56%) Agile Software Development
2 5 (55.56%) CRM
3 4 (44.44%) Marketing Automation
3 4 (44.44%) Scrum
3 4 (44.44%) Web Development
4 2 (22.22%) BDD
4 2 (22.22%) Data Analytics
4 2 (22.22%) Data Modelling
4 2 (22.22%) Digital Analytics
4 2 (22.22%) Predictive Analytics
4 2 (22.22%) TDD
5 1 (11.11%) Change Management
5 1 (11.11%) E-Commerce
5 1 (11.11%) ITIL
5 1 (11.11%) ITSM
5 1 (11.11%) SEO
5 1 (11.11%) Service Delivery
5 1 (11.11%) Service Management
5 1 (11.11%) Web Design
Programming Languages
1 4 (44.44%) JavaScript
2 3 (33.33%) Java
Qualifications
1 1 (11.11%) Degree
Systems Management
1 1 (11.11%) ZABBIX
Vendors
1 4 (44.44%) Adobe
1 4 (44.44%) Salesforce.com
2 1 (11.11%) DoubleClick
2 1 (11.11%) Google
2 1 (11.11%) IBM