The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 24 April 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Apr 2015
Same period 2014 Same period 2013
Web Analytics
Rank 179 195 187
Rank change year-on-year
+16 -8
Contract jobs citing Web Analytics 16 18 16
As % of all contract IT jobs located in the City of London 0.29% 0.29% 0.25%
As % of the Processes & Methodologies category 0.38% 0.37% 0.33%
Number of daily rates quoted 9 13 11
Average daily rate
Keep up to 90%
of your Daily Rate
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£400 £400 £400
90% offered a daily rate of more than £237 £300 £275
10% offered a daily rate of more than £518 £413 £650
UK excluding London average daily rate £313 £400 £238
% change year-on-year
-21.87% +68.42%
Number of hourly rates quoted 0 1 0
Average hourly rate - £38.80 -
UK excluding London average hourly rate - £20.50 -
Web Analytics
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
4229 4844 4866
As % of all contract IT jobs located in the City of London 77.91% 76.96% 76.46%
Number of daily rates quoted 3282 3557 3706
Average daily rate £463 £450 £450
Average daily rate % change year-on-year
+2.77% -
90% offered a daily rate of more than £325 £300 £313
10% offered a daily rate of more than £613 £625 £600
UK excluding London average daily rate £393 £375 £363
% change year-on-year
+4.66% +3.44%
Number of hourly rates quoted 35 45 51
Average hourly rate £27.37 £25.00 £72.50
Average hourly rate % change year-on-year
+9.48% -65.51%
90% offered a hourly rate of more than £14.55 £13.00 £17.50
10% offered a hourly rate of more than £92.50 £47.50 £135.00
UK excluding London average hourly rate £30.50 £30.50 £32.00
% change year-on-year
- -4.68%

Web Analytics
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the City of London

Web Analytics
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the City of London region.

Web Analytics Daily Rate Trend in the City of London

Web Analytics
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the City of London region over the 3 months to 24 April 2015.

Web Analytics Daily Rate Histogram in the City of London

Web Analytics
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the City of London region.

Web Analytics Hourly Rate Trend in the City of London

Web Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 24 April 2015, IT contractor jobs across the City of London region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 30 (100.00%) Analytics
2 13 (43.33%) Google
2 13 (43.33%) Google Analytics
3 11 (36.67%) Adobe
4 7 (23.33%) SEO
4 7 (23.33%) Finance
5 6 (20.00%) Agile Software Development
5 6 (20.00%) HTML
5 6 (20.00%) Degree
5 6 (20.00%) Adobe Analytics
6 5 (16.67%) Digital Media
6 5 (16.67%) Analytical Skills
6 5 (16.67%) Marketing
6 5 (16.67%) SQL
6 5 (16.67%) ETL
6 5 (16.67%) CMS
6 5 (16.67%) WebTrends
7 4 (13.33%) CRM
7 4 (13.33%) Data Warehouse
7 4 (13.33%) Web Development
7 4 (13.33%) Omniture
7 4 (13.33%) Tableau
7 4 (13.33%) User Experience
8 3 (10.00%) Information Architecture
8 3 (10.00%) Adobe Experience Manager
8 3 (10.00%) Grunt
8 3 (10.00%) MS Excel
8 3 (10.00%) Java
8 3 (10.00%) Salesforce.com
8 3 (10.00%) Scrum

Web Analytics
Top Related IT Skills in the City of London by Category

For the 6 months to 24 April 2015, IT contractor jobs across the City of London region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 5 (16.67%) CMS
2 3 (10.00%) Adobe Experience Manager
3 2 (6.67%) SAS
4 1 (3.33%) Umbraco
4 1 (3.33%) Sitecore CMS
4 1 (3.33%) Oracle Workflow
Applications
1 3 (10.00%) MS Excel
2 2 (6.67%) SPSS
2 2 (6.67%) MS PowerPoint
3 1 (3.33%) PowerPivot
3 1 (3.33%) Photoshop
3 1 (3.33%) MS Office
Business Applications
1 5 (16.67%) WebTrends
2 1 (3.33%) Adobe Campaign
Cloud Services
1 13 (43.33%) Google Analytics
2 6 (20.00%) Adobe Analytics
3 1 (3.33%) Amazon AWS
Communications & Networking
1 1 (3.33%) Internet
Database & Business Intelligence
1 4 (13.33%) Data Warehouse
2 2 (6.67%) SQL Server
2 2 (6.67%) Big Data
3 1 (3.33%) SQL Server Integration Services
3 1 (3.33%) Oracle Database 11g
3 1 (3.33%) SQL Server Analysis Services
3 1 (3.33%) Oracle BI EE
3 1 (3.33%) SQL Server 2008
3 1 (3.33%) Hadoop
3 1 (3.33%) SQL Server 2012
3 1 (3.33%) Oracle Database
3 1 (3.33%) Oracle Database 10g
3 1 (3.33%) MS Access
Development Applications
1 3 (10.00%) Grunt
General
1 7 (23.33%) Finance
2 5 (16.67%) Marketing
3 2 (6.67%) Banking
3 2 (6.67%) Publishing
4 1 (3.33%) Retail
Job Titles
1 7 (23.33%) Analyst
2 5 (16.67%) Developer
3 3 (10.00%) Designer
4 2 (6.67%) Programme Manager
4 2 (6.67%) Senior Designer
4 2 (6.67%) Data Analyst
4 2 (6.67%) Web Analyst
5 1 (3.33%) Oracle Developer
5 1 (3.33%) Web Designer
5 1 (3.33%) Web Architect
5 1 (3.33%) Content Editor
5 1 (3.33%) PPC Specialist
5 1 (3.33%) Web Support Engineer
5 1 (3.33%) Web Engineer
5 1 (3.33%) Digital Project Manager
5 1 (3.33%) Web Analytics Consultant
5 1 (3.33%) PPC Manager
5 1 (3.33%) PPC Analyst
5 1 (3.33%) Digital Content Designer
5 1 (3.33%) Senior Digital Content Designer
Libraries, Frameworks & Software Standards
1 6 (20.00%) HTML
2 1 (3.33%) .NET Framework
2 1 (3.33%) jQuery
2 1 (3.33%) ASP.NET
2 1 (3.33%) CSS
2 1 (3.33%) Web Services
2 1 (3.33%) XML
2 1 (3.33%) .NET
Miscellaneous
1 5 (16.67%) Digital Media
1 5 (16.67%) Analytical Skills
2 4 (13.33%) User Experience
3 2 (6.67%) Data Structures
3 2 (6.67%) Social Media
3 2 (6.67%) Visualisation
4 1 (3.33%) Statistics
4 1 (3.33%) Animation
4 1 (3.33%) Mathematics
4 1 (3.33%) Computer Science
4 1 (3.33%) Data Integration
4 1 (3.33%) New Media
4 1 (3.33%) Economics
4 1 (3.33%) BBC
Operating Systems
1 1 (3.33%) Android
1 1 (3.33%) Apple iOS
1 1 (3.33%) Linux
Processes & Methodologies
1 30 (100.00%) Analytics
2 7 (23.33%) SEO
3 6 (20.00%) Agile Software Development
4 5 (16.67%) ETL
5 4 (13.33%) CRM
5 4 (13.33%) Web Development
6 3 (10.00%) Information Architecture
6 3 (10.00%) Scrum
7 2 (6.67%) Change Management
7 2 (6.67%) Stakeholder Management
7 2 (6.67%) Content Management
8 1 (3.33%) Competitive Intelligence
8 1 (3.33%) Pay per click
8 1 (3.33%) System Testing
8 1 (3.33%) Investment Management
8 1 (3.33%) Data Architecture
8 1 (3.33%) Web Usability
8 1 (3.33%) Multivariate Testing
8 1 (3.33%) Continuous Improvement
8 1 (3.33%) Online Marketing
Programming Languages
1 5 (16.67%) SQL
2 3 (10.00%) Java
3 2 (6.67%) JavaScript
4 1 (3.33%) R
4 1 (3.33%) Python
4 1 (3.33%) PL/SQL
4 1 (3.33%) T-SQL
4 1 (3.33%) VBScript
4 1 (3.33%) VB.NET
4 1 (3.33%) VBA
Qualifications
1 6 (20.00%) Degree
2 1 (3.33%) Security Cleared
Systems Management
1 2 (6.67%) TeamSite
Vendors
1 13 (43.33%) Google
2 11 (36.67%) Adobe
3 4 (13.33%) Omniture
3 4 (13.33%) Tableau
4 3 (10.00%) Salesforce.com
5 2 (6.67%) Business Objects
5 2 (6.67%) DoubleClick
6 1 (3.33%) Coremetrics
6 1 (3.33%) Aprimo
6 1 (3.33%) Sitecore
6 1 (3.33%) Eloqua
6 1 (3.33%) Sysomos
6 1 (3.33%) Microsoft
6 1 (3.33%) Oracle
6 1 (3.33%) Ab Initio
City of London
Energize Recruitment Solutions Ltd
Rate: £300 - £450 per day
Posted: Yesterday
City, London
TEKsystems
Posted: 2 days ago