The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the City of London region. Included is a guide to the contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 1 October 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
1 Oct 2016
Same period 2015 Same period 2014
Web Analytics
Rank 153 179 197
Rank change year-on-year
+26 +18
Contract jobs citing Web Analytics 13 10 11
As % of all contract IT jobs located in the City of London 0.39% 0.22% 0.19%
As % of the Processes & Methodologies category 0.44% 0.26% 0.23%
Number of daily rates quoted 8 9 9
Median daily rate £285 £400 £450
Median daily rate % change year-on-year
-28.75% -11.11%
90% offered a daily rate of more than £270 £240 £345
10% offered a daily rate of more than £458 £460 £508
UK excluding London median daily rate £450 £375 £338
% change year-on-year
+20.00% +11.11%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £36.00 £34.82 £19.00
% change year-on-year
+3.38% +83.26%
Web Analytics
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
2948 3838 4743
As % of all contract IT jobs located in the City of London 87.48% 84.31% 80.19%
Number of daily rates quoted 2360 3051 3572
Median daily rate £475 £473 £450
Median daily rate % change year-on-year
+0.52% +5.00%
90% offered a daily rate of more than £350 £313 £314
10% offered a daily rate of more than £625 £625 £625
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 20 36 51
Median hourly rate £19.96 £21.25 £21.62
Median hourly rate % change year-on-year
-6.07% -1.71%
90% offered a hourly rate of more than £12.50 £13.00 £12.50
10% offered a hourly rate of more than £50.00 £37.50 £36.35
UK excluding London median hourly rate £32.50 £34.00 £26.00
% change year-on-year
-4.41% +30.76%

Web Analytics
Jobs Demand Trend in the City of London

The demand trend of contract jobs across the City of London region citing Web Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the City of London

Web Analytics
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the City of London region.

Web Analytics Daily Rate Trend in the City of London

Web Analytics
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the City of London region over the 3 months to 1 October 2016.

Web Analytics Daily Rate Histogram in the City of London

Web Analytics
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the City of London region.

Web Analytics Hourly Rate Trend in the City of London

Web Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 1 October 2016, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for Web Analytics.

1 22 (100.00%) Analytics
2 13 (59.09%) Marketing
3 11 (50.00%) Degree
3 11 (50.00%) Google
3 11 (50.00%) Google Analytics
4 9 (40.91%) SQL
5 8 (36.36%) E-Commerce
5 8 (36.36%) Analytical Skills
6 7 (31.82%) Business Intelligence
6 7 (31.82%) Statistics
7 6 (27.27%) HTML
7 6 (27.27%) Mathematics
8 5 (22.73%) CRM
8 5 (22.73%) Adobe
8 5 (22.73%) SEO
8 5 (22.73%) Agile Software Development
9 4 (18.18%) Finance
9 4 (18.18%) Legal
9 4 (18.18%) CMS
9 4 (18.18%) Omniture
9 4 (18.18%) Economics
9 4 (18.18%) Project Management
9 4 (18.18%) User Experience
9 4 (18.18%) Physics
9 4 (18.18%) Web Development
9 4 (18.18%) Visualisation
9 4 (18.18%) Data Visualisation
9 4 (18.18%) Tableau
9 4 (18.18%) Adobe Experience Manager
10 3 (13.64%) Eloqua

Web Analytics
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (18.18%) Adobe Experience Manager
1 4 (18.18%) CMS
2 3 (13.64%) SAS
3 2 (9.09%) WordPress
4 1 (4.55%) Drupal
4 1 (4.55%) SharePoint
4 1 (4.55%) SharePoint 2013
4 1 (4.55%) Sitecore CMS
4 1 (4.55%) Umbraco
4 1 (4.55%) WebSphere
Applications
1 1 (4.55%) Photoshop
1 1 (4.55%) SPSS
Business Applications
1 3 (13.64%) Eloqua
1 3 (13.64%) Unica
Cloud Services
1 11 (50.00%) Google Analytics
2 2 (9.09%) Adobe Analytics
3 1 (4.55%) Google Tag Manager
3 1 (4.55%) Responsys
Communications & Networking
1 1 (4.55%) Intranet
Database & Business Intelligence
1 2 (9.09%) Base SAS
1 2 (9.09%) Big Data
1 2 (9.09%) SAS Enterprise Guide
2 1 (4.55%) Data Mining
2 1 (4.55%) Data Warehouse
2 1 (4.55%) Oracle Database
2 1 (4.55%) Oracle Database 11g
2 1 (4.55%) SQLPlus
Development Applications
1 3 (13.64%) Grunt
2 1 (4.55%) Subversion
General
1 13 (59.09%) Marketing
2 4 (18.18%) Finance
2 4 (18.18%) Legal
3 3 (13.64%) Retail
4 2 (9.09%) Banking
4 2 (9.09%) Law
5 1 (4.55%) Advertising
Job Titles
1 9 (40.91%) Analyst
2 5 (22.73%) Digital Analyst
3 4 (18.18%) Developer
3 4 (18.18%) Senior Analyst
4 3 (13.64%) Data Analyst
4 3 (13.64%) Full Stack Web Developer
4 3 (13.64%) Web Developer
5 2 (9.09%) Consultant
5 2 (9.09%) Full Stack Developer
5 2 (9.09%) SEO Manager
5 2 (9.09%) Web Consultant
6 1 (4.55%) Architect
6 1 (4.55%) Database Developer
6 1 (4.55%) Information Architect
6 1 (4.55%) Operations Analyst
6 1 (4.55%) Project Manager
6 1 (4.55%) Solutions Designer
6 1 (4.55%) Support Consultant
6 1 (4.55%) Web Designer
6 1 (4.55%) Web Project Manager
Libraries, Frameworks & Software Standards
1 6 (27.27%) HTML
2 3 (13.64%) CSS
3 1 (4.55%) Flash
3 1 (4.55%) Regular Expression
Miscellaneous
1 8 (36.36%) Analytical Skills
2 7 (31.82%) Statistics
3 6 (27.27%) Mathematics
4 4 (18.18%) Economics
4 4 (18.18%) Physics
4 4 (18.18%) User Experience
4 4 (18.18%) Visualisation
5 2 (9.09%) Algorithms
5 2 (9.09%) Credit Risk
6 1 (4.55%) Management Information System
Operating Systems
1 1 (4.55%) Linux
Processes & Methodologies
1 22 (100.00%) Analytics
2 8 (36.36%) E-Commerce
3 7 (31.82%) Business Intelligence
4 5 (22.73%) Agile Software Development
4 5 (22.73%) CRM
4 5 (22.73%) SEO
5 4 (18.18%) Data Visualisation
5 4 (18.18%) Project Management
5 4 (18.18%) Web Development
6 3 (13.64%) Actionable Insight
6 3 (13.64%) Content Management
6 3 (13.64%) Marketing Automation
6 3 (13.64%) Scrum
6 3 (13.64%) Stakeholder Management
7 2 (9.09%) BDD
7 2 (9.09%) Customer Segmentation
7 2 (9.09%) Digital Marketing
7 2 (9.09%) Funnel Analysis
7 2 (9.09%) Performance Analysis
7 2 (9.09%) TDD
Programming Languages
1 9 (40.91%) SQL
2 3 (13.64%) JavaScript
3 2 (9.09%) Java
4 1 (4.55%) Bash Shell
4 1 (4.55%) PL/SQL
4 1 (4.55%) Shell Script
Qualifications
1 11 (50.00%) Degree
2 1 (4.55%) PMI Certification
2 1 (4.55%) PMP
Vendors
1 11 (50.00%) Google
2 5 (22.73%) Adobe
3 4 (18.18%) Omniture
3 4 (18.18%) Tableau
4 3 (13.64%) Salesforce.com
5 1 (4.55%) Coremetrics
5 1 (4.55%) DoubleClick
5 1 (4.55%) hybris
5 1 (4.55%) IBM
5 1 (4.55%) Mediaplex
5 1 (4.55%) Oracle
5 1 (4.55%) Sitecore