The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the City of London region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 22 February 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
22 Feb 2017
Same period 2016 Same period 2015
Google Analytics (GA)
London / City of London
Rank 148 149 174
Rank change year-on-year
+1 +25
Contract jobs citing Google Analytics 7 4 16
As % of all contract IT jobs located in the City of London 0.24% 0.13% 0.31%
As % of the Cloud Services category 1.74% 1.67% 5.93%
Number of daily rates quoted 6 4 11
Median daily rate £319 £313 £325
Median daily rate % change year-on-year
+2.00% -3.84%
90% offered a daily rate of more than £183 £245 £275
10% offered a daily rate of more than £445 £413 £500
UK excluding London median daily rate £350 £338 £300
% change year-on-year
+3.70% +12.50%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the City of London region.

Cloud Services Category
City of London
Contract IT job ads with a match in the
Cloud Services category
403 240 270
As % of all contract IT jobs located in the City of London 13.66% 7.52% 5.26%
Number of daily rates quoted 338 194 210
Median daily rate £500 £450 £450
Median daily rate % change year-on-year
+11.11% -
90% offered a daily rate of more than £360 £323 £300
10% offered a daily rate of more than £600 £550 £565
UK excluding London median daily rate £430 £425 £400
% change year-on-year
+1.17% +6.25%
Number of hourly rates quoted 2 2 1
Median hourly rate £19.16 £29.64 £17.75
Median hourly rate % change year-on-year
-35.36% +66.98%
UK excluding London median hourly rate £17.00 £19.50 £21.25
% change year-on-year
-12.79% -8.25%

Google Analytics
Jobs Demand Trend in the City of London

The demand trend of contract jobs across the City of London region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the City of London

Google Analytics
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the City of London region.

Google Analytics Daily Rate Trend in the City of London

Google Analytics
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the City of London region over the 3 months to 22 February 2017.

Google Analytics Daily Rate Histogram in the City of London

Google Analytics
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the City of London region.

Google Analytics Hourly Rate Trend in the City of London

Google Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 22 February 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for Google Analytics.

1 18 (100.00%) Google
1 18 (100.00%) Analytics
2 9 (50.00%) Marketing
3 7 (38.89%) SQL
3 7 (38.89%) Degree
4 6 (33.33%) E-Commerce
4 6 (33.33%) Web Analytics
5 5 (27.78%) Digital Marketing
6 4 (22.22%) Mathematics
6 4 (22.22%) Visualisation
6 4 (22.22%) Data Visualisation
6 4 (22.22%) Tableau
6 4 (22.22%) Statistics
6 4 (22.22%) Stakeholder Management
6 4 (22.22%) Business Intelligence
6 4 (22.22%) User Experience
6 4 (22.22%) A/B Testing
7 3 (16.67%) AdWords
7 3 (16.67%) Analytical Skills
7 3 (16.67%) Adobe
7 3 (16.67%) SEO
7 3 (16.67%) Economics
7 3 (16.67%) Omniture
7 3 (16.67%) Physics
8 2 (11.11%) Magento
8 2 (11.11%) Social Media
8 2 (11.11%) hybris
8 2 (11.11%) Pay per click
8 2 (11.11%) WebSphere
8 2 (11.11%) Retail

Google Analytics
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (11.11%) WebSphere
2 1 (5.56%) SAS
2 1 (5.56%) WordPress
Applications
1 1 (5.56%) Photoshop
1 1 (5.56%) SPSS
Business Applications
1 2 (11.11%) Magento
Cloud Services
1 3 (16.67%) AdWords
2 2 (11.11%) Google Cloud Platform
2 2 (11.11%) MailChimp
3 1 (5.56%) Adobe Analytics
3 1 (5.56%) AdSense
3 1 (5.56%) Amazon AWS
3 1 (5.56%) Google Tag Manager
Communications & Networking
1 1 (5.56%) Intranet
Database & Business Intelligence
1 2 (11.11%) BigQuery
General
1 9 (50.00%) Marketing
2 2 (11.11%) Legal
2 2 (11.11%) Retail
3 1 (5.56%) Advertising
Job Titles
1 7 (38.89%) Analyst
2 3 (16.67%) Consultant
2 3 (16.67%) Data Analyst
2 3 (16.67%) Digital Analyst
3 2 (11.11%) Analytics Consultant
3 2 (11.11%) Digital Executive
3 2 (11.11%) E-Commerce Manager
3 2 (11.11%) Marketing Manager
3 2 (11.11%) Senior Analyst
3 2 (11.11%) Web Analytics Consultant
3 2 (11.11%) Web Consultant
4 1 (5.56%) Customer Analytics Consultant
4 1 (5.56%) Developer
4 1 (5.56%) Digital Marketing Manager
4 1 (5.56%) Digital Producer
4 1 (5.56%) E-Commerce Project Manager
4 1 (5.56%) Google Analytics Analyst
4 1 (5.56%) Marketing Executive
4 1 (5.56%) Online Marketing Manager
4 1 (5.56%) Project Manager
Libraries, Frameworks & Software Standards
1 2 (11.11%) CSS
1 2 (11.11%) HTML
2 1 (5.56%) .NET
2 1 (5.56%) AngularJS
2 1 (5.56%) jQuery
2 1 (5.56%) Node.js
Miscellaneous
1 4 (22.22%) User Experience
2 3 (16.67%) Analytical Skills
3 2 (11.11%) Social Media
4 1 (5.56%) Computer Science
4 1 (5.56%) Digital Media
4 1 (5.56%) Mobile App
4 1 (5.56%) Smartphone
4 1 (5.56%) Tandem
Processes & Methodologies
1 18 (100.00%) Analytics
2 6 (33.33%) E-Commerce
2 6 (33.33%) Web Analytics
3 5 (27.78%) Digital Marketing
4 4 (22.22%) A/B Testing
4 4 (22.22%) Business Intelligence
4 4 (22.22%) Data Visualisation
4 4 (22.22%) Mathematics
4 4 (22.22%) Stakeholder Management
4 4 (22.22%) Statistics
4 4 (22.22%) Visualisation
5 3 (16.67%) Economics
5 3 (16.67%) Physics
5 3 (16.67%) SEO
6 2 (11.11%) Campaign Management
6 2 (11.11%) Conversion Rate Optimisation
6 2 (11.11%) Funnel Analysis
6 2 (11.11%) Pay per click
7 1 (5.56%) Customer Analytics
7 1 (5.56%) Customer Segmentation
Programming Languages
1 7 (38.89%) SQL
2 1 (5.56%) C#
2 1 (5.56%) JavaScript
2 1 (5.56%) R
Qualifications
1 7 (38.89%) Degree
System Software
1 1 (5.56%) Docker
Vendors
1 18 (100.00%) Google
2 4 (22.22%) Tableau
3 3 (16.67%) Adobe
3 3 (16.67%) Omniture
4 2 (11.11%) hybris
5 1 (5.56%) Demandware
5 1 (5.56%) DoubleClick
5 1 (5.56%) Facebook
5 1 (5.56%) Monetate
5 1 (5.56%) Optimizely
5 1 (5.56%) SendGrid
5 1 (5.56%) Twitter