The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the City of London region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 10 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
10 Dec 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 160 137 178
Rank change year-on-year
-23 +41
Contract jobs citing Google Analytics 6 17 22
As % of all contract IT jobs located in the City of London 0.19% 0.50% 0.38%
As % of the Cloud Services category 1.49% 7.73% 7.75%
Number of daily rates quoted 4 16 14
Median daily rate £394 £289 £353
Median daily rate % change year-on-year
+36.36% -18.08%
90% offered a daily rate of more than £340 £288 £300
10% offered a daily rate of more than £439 £380 £463
UK excluding London median daily rate £385 £240 £300
% change year-on-year
+60.41% -20.00%
Number of hourly rates quoted 0 0 2
Median hourly rate - - £19.50
UK excluding London median hourly rate £19.00 £14.50 £40.00
% change year-on-year
+31.03% -63.75%
Google Analytics
London

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the City of London region.

Cloud Services Category
City of London
Contract IT job ads with a match in the
Cloud Services category
404 220 284
As % of all contract IT jobs located in the City of London 12.76% 6.44% 4.94%
Number of daily rates quoted 343 186 222
Median daily rate £525 £450 £425
Median daily rate % change year-on-year
+16.66% +5.88%
90% offered a daily rate of more than £375 £300 £250
10% offered a daily rate of more than £600 £625 £575
UK excluding London median daily rate £440 £413 £415
% change year-on-year
+6.66% -0.60%
Number of hourly rates quoted 1 1 3
Median hourly rate £19.92 £26.32 £19.50
Median hourly rate % change year-on-year
-24.31% +34.97%
UK excluding London median hourly rate £16.50 £27.50 £20.75
% change year-on-year
-40.00% +32.53%

Google Analytics
Jobs Demand Trend in the City of London

The demand trend of contract jobs across the City of London region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the City of London

Google Analytics
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the City of London region.

Google Analytics Daily Rate Trend in the City of London

Google Analytics
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the City of London region over the 3 months to 10 December 2016.

Google Analytics Daily Rate Histogram in the City of London

Google Analytics
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the City of London region.

Google Analytics Hourly Rate Trend in the City of London

Google Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 10 December 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for Google Analytics.

1 21 (100.00%) Google
1 21 (100.00%) Analytics
2 9 (42.86%) SQL
2 9 (42.86%) E-Commerce
3 8 (38.10%) Marketing
3 8 (38.10%) Degree
4 7 (33.33%) Web Analytics
5 6 (28.57%) Business Intelligence
6 5 (23.81%) Stakeholder Management
6 5 (23.81%) Statistics
6 5 (23.81%) Mathematics
6 5 (23.81%) Visualisation
6 5 (23.81%) Tableau
6 5 (23.81%) Analytical Skills
7 4 (19.05%) BigQuery
7 4 (19.05%) Google Cloud Platform
7 4 (19.05%) AngularJS
7 4 (19.05%) User Experience
7 4 (19.05%) Data Visualisation
7 4 (19.05%) Physics
7 4 (19.05%) Omniture
7 4 (19.05%) Economics
7 4 (19.05%) Agile Software Development
7 4 (19.05%) Legal
7 4 (19.05%) Adobe
8 3 (14.29%) Publishing
8 3 (14.29%) Java
8 3 (14.29%) TDD
8 3 (14.29%) Pair Programming
8 3 (14.29%) SEO

Google Analytics
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (9.52%) WebSphere
2 1 (4.76%) Facebook Platform
2 1 (4.76%) SAS
Applications
1 1 (4.76%) MS Excel
1 1 (4.76%) MS PowerPoint
1 1 (4.76%) Photoshop
1 1 (4.76%) SPSS
Business Applications
1 2 (9.52%) Sprinklr
2 1 (4.76%) Magento
2 1 (4.76%) Radian6
2 1 (4.76%) WebTrends
Cloud Services
1 4 (19.05%) Google Cloud Platform
2 2 (9.52%) Amazon AWS
2 2 (9.52%) Socialbakers
3 1 (4.76%) Adobe Analytics
3 1 (4.76%) AdWords
3 1 (4.76%) Amazon S3
3 1 (4.76%) MailChimp
Communications & Networking
1 1 (4.76%) Internet
1 1 (4.76%) Intranet
Database & Business Intelligence
1 4 (19.05%) BigQuery
2 1 (4.76%) Mixpanel
2 1 (4.76%) SQL Server
General
1 8 (38.10%) Marketing
2 4 (19.05%) Legal
3 3 (14.29%) Publishing
4 2 (9.52%) Retail
5 1 (4.76%) Advertising
Job Titles
1 11 (52.38%) Analyst
2 5 (23.81%) Digital Analyst
3 4 (19.05%) Developer
3 4 (19.05%) Senior Analyst
4 3 (14.29%) Data Analyst
4 3 (14.29%) Java Developer
5 2 (9.52%) Angular Developer
5 2 (9.52%) C Developer
6 1 (4.76%) Consultant
6 1 (4.76%) Digital Producer
6 1 (4.76%) E-Commerce Manager
6 1 (4.76%) E-Commerce Project Manager
6 1 (4.76%) ETL Analyst
6 1 (4.76%) Full Stack Developer
6 1 (4.76%) Marketing Manager
6 1 (4.76%) Online Marketing Manager
6 1 (4.76%) Product Manager
6 1 (4.76%) SQL Data Analyst
6 1 (4.76%) Web Analytics Consultant
6 1 (4.76%) Web Consultant
Libraries, Frameworks & Software Standards
1 4 (19.05%) AngularJS
2 2 (9.52%) CSS
2 2 (9.52%) HTML
3 1 (4.76%) .NET
3 1 (4.76%) jQuery
3 1 (4.76%) JSON
3 1 (4.76%) Node.js
Miscellaneous
1 5 (23.81%) Analytical Skills
1 5 (23.81%) Mathematics
1 5 (23.81%) Statistics
1 5 (23.81%) Visualisation
2 4 (19.05%) Economics
2 4 (19.05%) Physics
2 4 (19.05%) User Experience
3 2 (9.52%) Social Media
4 1 (4.76%) Digital Media
4 1 (4.76%) Mobile App
4 1 (4.76%) Performance Metrics
4 1 (4.76%) Psychology
4 1 (4.76%) Smartphone
4 1 (4.76%) Tandem
Processes & Methodologies
1 21 (100.00%) Analytics
2 9 (42.86%) E-Commerce
3 7 (33.33%) Web Analytics
4 6 (28.57%) Business Intelligence
5 5 (23.81%) Stakeholder Management
6 4 (19.05%) Agile Software Development
6 4 (19.05%) Data Visualisation
7 3 (14.29%) Digital Marketing
7 3 (14.29%) Pair Programming
7 3 (14.29%) SEO
7 3 (14.29%) TDD
8 2 (9.52%) Funnel Analysis
9 1 (4.76%) Actionable Insight
9 1 (4.76%) Affiliate Marketing
9 1 (4.76%) Campaign Management
9 1 (4.76%) Content Writing
9 1 (4.76%) Customer Segmentation
9 1 (4.76%) Data Transformation
9 1 (4.76%) DevOps
9 1 (4.76%) User Stories
Programming Languages
1 9 (42.86%) SQL
2 3 (14.29%) Groovy
2 3 (14.29%) Java
3 2 (9.52%) C
3 2 (9.52%) JavaScript
4 1 (4.76%) C#
4 1 (4.76%) T-SQL
Qualifications
1 8 (38.10%) Degree
System Software
1 1 (4.76%) Docker
Vendors
1 21 (100.00%) Google
2 5 (23.81%) Tableau
3 4 (19.05%) Adobe
3 4 (19.05%) Omniture
4 3 (14.29%) Facebook
4 3 (14.29%) Twitter
5 2 (9.52%) Brandwatch
5 2 (9.52%) Crimson Hexagon
5 2 (9.52%) hybris
5 2 (9.52%) Spredfast
6 1 (4.76%) comScore
6 1 (4.76%) Demandware
6 1 (4.76%) DoubleClick
6 1 (4.76%) Marin
6 1 (4.76%) Microsoft
6 1 (4.76%) SAP
6 1 (4.76%) SendGrid
6 1 (4.76%) Yahoo!