The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the City of London region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 28 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
28 Sep 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 154 165 199
Rank change year-on-year
+11 +34
Contract jobs citing Google Analytics 12 23 10
As % of all contract IT jobs located in the City of London 0.35% 0.49% 0.17%
As % of the Cloud Services category 2.55% 7.96% 4.29%
Number of daily rates quoted 8 21 10
Median daily rate £285 £250 £350
Median daily rate % change year-on-year
+14.00% -28.57%
90% offered a daily rate of more than £252 £200 £289
10% offered a daily rate of more than £465 £400 £401
UK excluding London median daily rate £350 £369 £265
% change year-on-year
-5.08% +39.15%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £18.00 £24.00 £37.50
% change year-on-year
-25.00% -36.00%
Google Analytics
London

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the City of London region.

Cloud Services Category
City of London
Contract IT job ads with a match in the
Cloud Services category
471 289 233
As % of all contract IT jobs located in the City of London 13.72% 6.16% 4.02%
Number of daily rates quoted 397 235 166
Median daily rate £500 £450 £401
Median daily rate % change year-on-year
+11.11% +12.35%
90% offered a daily rate of more than £375 £260 £295
10% offered a daily rate of more than £600 £625 £575
UK excluding London median daily rate £430 £405 £400
% change year-on-year
+6.17% +1.25%
Number of hourly rates quoted 3 3 2
Median hourly rate £35.00 £22.00 £21.25
Median hourly rate % change year-on-year
+59.09% +3.52%
90% offered a hourly rate of more than £22.94 £21.20 £20.65
10% offered a hourly rate of more than £50.40 £23.78 £21.85
UK excluding London median hourly rate £17.75 £25.00 £20.00
% change year-on-year
-29.00% +25.00%

Google Analytics
Jobs Demand Trend in the City of London

The demand trend of contract jobs across the City of London region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the City of London

Google Analytics
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the City of London region.

Google Analytics Daily Rate Trend in the City of London

Google Analytics
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the City of London region over the 3 months to 28 September 2016.

Google Analytics Daily Rate Histogram in the City of London

Google Analytics
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the City of London region.

Google Analytics Hourly Rate Trend in the City of London

Google Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 28 September 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for Google Analytics.

1 32 (96.97%) Google
1 32 (96.97%) Analytics
2 15 (45.45%) Marketing
3 12 (36.36%) E-Commerce
4 11 (33.33%) Web Analytics
4 11 (33.33%) Analytical Skills
5 9 (27.27%) SQL
5 9 (27.27%) SEO
6 8 (24.24%) Degree
6 8 (24.24%) Tableau
7 7 (21.21%) Digital Marketing
7 7 (21.21%) Agile Software Development
8 6 (18.18%) Publishing
8 6 (18.18%) Finance
8 6 (18.18%) JavaScript
8 6 (18.18%) Business Intelligence
8 6 (18.18%) Visualisation
8 6 (18.18%) User Experience
9 5 (15.15%) Social Media
9 5 (15.15%) Mathematics
9 5 (15.15%) Statistics
9 5 (15.15%) Omniture
9 5 (15.15%) Adobe
9 5 (15.15%) Stakeholder Management
10 4 (12.12%) Economics
10 4 (12.12%) Legal
10 4 (12.12%) Advertising
10 4 (12.12%) HTML
10 4 (12.12%) Java
10 4 (12.12%) MS Excel

Google Analytics
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (6.06%) CMS
1 2 (6.06%) WebSphere
1 2 (6.06%) WordPress
2 1 (3.03%) Adobe Experience Manager
2 1 (3.03%) Drupal
2 1 (3.03%) Facebook Platform
2 1 (3.03%) Kentico
2 1 (3.03%) SAS
2 1 (3.03%) SharePoint
2 1 (3.03%) SharePoint 2013
2 1 (3.03%) Sitecore CMS
2 1 (3.03%) Umbraco
Applications
1 4 (12.12%) MS Excel
1 4 (12.12%) MS PowerPoint
2 3 (9.09%) MS Office
3 2 (6.06%) Spreadsheet
4 1 (3.03%) Photoshop
4 1 (3.03%) SPSS
Business Applications
1 2 (6.06%) Sprinklr
2 1 (3.03%) Magento
2 1 (3.03%) Radian6
2 1 (3.03%) WebTrends
Cloud Services
1 3 (9.09%) Google Cloud Platform
2 2 (6.06%) Adobe Analytics
2 2 (6.06%) Socialbakers
3 1 (3.03%) AdWords
3 1 (3.03%) Amazon AWS
3 1 (3.03%) Amazon S3
3 1 (3.03%) Google Tag Manager
Communications & Networking
1 2 (6.06%) Intranet
2 1 (3.03%) Internet
Database & Business Intelligence
1 3 (9.09%) BigQuery
2 1 (3.03%) Mixpanel
2 1 (3.03%) SQL Server
General
1 15 (45.45%) Marketing
2 6 (18.18%) Finance
2 6 (18.18%) Publishing
3 4 (12.12%) Advertising
3 4 (12.12%) Legal
4 3 (9.09%) Retail
5 1 (3.03%) Banking
Job Titles
1 16 (48.48%) Analyst
2 8 (24.24%) Digital Analyst
3 5 (15.15%) Senior Analyst
4 4 (12.12%) Data Analyst
4 4 (12.12%) Developer
5 3 (9.09%) Java Developer
5 3 (9.09%) Marketing Analyst
5 3 (9.09%) SQL Analyst
6 2 (6.06%) Angular Developer
6 2 (6.06%) C Developer
6 2 (6.06%) Excel Analyst
6 2 (6.06%) Project Manager
6 2 (6.06%) SQL Data Analyst
7 1 (3.03%) Consultant
7 1 (3.03%) E-Commerce Manager
7 1 (3.03%) Information Architect
7 1 (3.03%) Operations Analyst
7 1 (3.03%) Product Manager
7 1 (3.03%) Team Leader
7 1 (3.03%) Web Project Manager
Libraries, Frameworks & Software Standards
1 4 (12.12%) HTML
2 3 (9.09%) AngularJS
2 3 (9.09%) CSS
3 1 (3.03%) CSS3
3 1 (3.03%) Flash
3 1 (3.03%) HTML5
3 1 (3.03%) JSON
Miscellaneous
1 11 (33.33%) Analytical Skills
2 6 (18.18%) User Experience
2 6 (18.18%) Visualisation
3 5 (15.15%) Mathematics
3 5 (15.15%) Social Media
3 5 (15.15%) Statistics
4 4 (12.12%) Economics
4 4 (12.12%) Physics
5 1 (3.03%) Digital Media
5 1 (3.03%) Management Information System
5 1 (3.03%) Mobile App
5 1 (3.03%) Performance Metrics
5 1 (3.03%) Psychology
5 1 (3.03%) Smartphone
5 1 (3.03%) Tandem
Processes & Methodologies
1 32 (96.97%) Analytics
2 12 (36.36%) E-Commerce
3 11 (33.33%) Web Analytics
4 9 (27.27%) SEO
5 7 (21.21%) Agile Software Development
5 7 (21.21%) Digital Marketing
6 6 (18.18%) Business Intelligence
7 5 (15.15%) Stakeholder Management
8 4 (12.12%) Data Visualisation
8 4 (12.12%) Digital Analytics
9 3 (9.09%) Content Management
9 3 (9.09%) Data Analysis
9 3 (9.09%) Pair Programming
9 3 (9.09%) Pay per click
9 3 (9.09%) Tag Management
9 3 (9.09%) TDD
10 2 (6.06%) Customer Insight
10 2 (6.06%) Display Advertising
10 2 (6.06%) Funnel Analysis
10 2 (6.06%) Migration
Programming Languages
1 9 (27.27%) SQL
2 6 (18.18%) JavaScript
3 4 (12.12%) Java
4 3 (9.09%) Groovy
5 2 (6.06%) C
5 2 (6.06%) VBA
6 1 (3.03%) Python
6 1 (3.03%) R
6 1 (3.03%) T-SQL
Qualifications
1 8 (24.24%) Degree
2 1 (3.03%) PMI Certification
2 1 (3.03%) PMP
Quality Assurance & Compliance
1 2 (6.06%) Disclosure Scotland
Vendors
1 32 (96.97%) Google
2 8 (24.24%) Tableau
3 5 (15.15%) Adobe
3 5 (15.15%) Omniture
4 3 (9.09%) Facebook
4 3 (9.09%) Twitter
5 2 (6.06%) Brandwatch
5 2 (6.06%) Crimson Hexagon
5 2 (6.06%) DoubleClick
5 2 (6.06%) hybris
5 2 (6.06%) Optimizely
5 2 (6.06%) Sitecore
5 2 (6.06%) Spredfast
6 1 (3.03%) comScore
6 1 (3.03%) Coremetrics
6 1 (3.03%) Crazy Egg
6 1 (3.03%) Demandware
6 1 (3.03%) Marin
6 1 (3.03%) Mediaplex
6 1 (3.03%) Yahoo!
City, London
ANSON MCCADE
Rate: £200-£300 per day
Posted: 16 hours ago
City, London
Lawrence Harvey Enterprise
Posted: 6 days ago