The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 10 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
10 Feb 2016
Same period 2015 Same period 2014
Google Analytics
Rank 147 173 196
Rank change year-on-year
+26 +23
Contract jobs citing Google Analytics 6 15 10
As % of all contract IT jobs located in the City of London 0.19% 0.29% 0.17%
As % of the Cloud Services category 2.87% 5.70% 6.76%
Number of daily rates quoted 6 10 3
Average daily rate £294 £385 £250
Average daily rate % change year-on-year
-23.70% +54.00%
90% offered a daily rate of more than £183 £272 £222
10% offered a daily rate of more than £388 £550 £410
UK excluding London average daily rate £331 £300 £300
% change year-on-year
+10.41% -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - £15.26
Google Analytics
London

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the City of London region.

Cloud Services Category
City of London
Contract IT job ads with a match in the
Cloud Services category
209 263 148
As % of all contract IT jobs located in the City of London 6.64% 5.12% 2.49%
Number of daily rates quoted 167 198 102
Average daily rate £450 £450 £425
Average daily rate % change year-on-year
- +5.88%
90% offered a daily rate of more than £313 £325 £238
10% offered a daily rate of more than £550 £600 £575
UK excluding London average daily rate £420 £400 £400
% change year-on-year
+5.00% -
Number of hourly rates quoted 2 1 0
Average hourly rate £29.64 £17.75 -
Average hourly rate % change year-on-year
+66.98% -
UK excluding London average hourly rate £19.50 £22.50 £17.23
% change year-on-year
-13.35% +30.62%

Google Analytics
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the City of London region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in the City of London

Google Analytics
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the City of London region.

Google Analytics Daily Rate Trend in the City of London

Google Analytics
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the City of London region over the 3 months to 10 February 2016.

Google Analytics Daily Rate Histogram in the City of London

Google Analytics
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the City of London region.

Google Analytics Hourly Rate Trend in the City of London

Google Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 10 February 2016, IT contractor jobs across the City of London region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 21 (100.00%) Google
1 21 (100.00%) Analytics
2 10 (47.62%) CMS
2 10 (47.62%) Agile Software Development
3 8 (38.10%) Scrum
3 8 (38.10%) Advertising
3 8 (38.10%) PRINCE2
3 8 (38.10%) Waterfall
4 7 (33.33%) Publishing
4 7 (33.33%) Marketing
5 6 (28.57%) SQL
5 6 (28.57%) Project Management
6 5 (23.81%) Analytical Skills
6 5 (23.81%) E-Commerce
6 5 (23.81%) Finance
7 4 (19.05%) SEO
7 4 (19.05%) Business Intelligence
7 4 (19.05%) Digital Marketing
7 4 (19.05%) User Experience
8 3 (14.29%) .NET
8 3 (14.29%) SQL Server
8 3 (14.29%) Asset Management
8 3 (14.29%) Content Management
9 2 (9.52%) Data Analysis
9 2 (9.52%) Migration
9 2 (9.52%) Retail
9 2 (9.52%) VBA
9 2 (9.52%) ASP.NET
9 2 (9.52%) CSS
9 2 (9.52%) C#

Google Analytics
Top Related IT Skills in the City of London by Category

For the 6 months to 10 February 2016, IT contractor jobs across the City of London region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 10 (47.62%) CMS
2 1 (4.76%) Adobe Experience Manager
2 1 (4.76%) Exchange Server 2007
2 1 (4.76%) Exchange Server 2010
2 1 (4.76%) Exchange Server 2013
2 1 (4.76%) MS Exchange
2 1 (4.76%) SharePoint
2 1 (4.76%) TYPO3
2 1 (4.76%) Umbraco
Applications
1 2 (9.52%) MS Excel
2 1 (4.76%) MS Office
Business Applications
1 1 (4.76%) WebTrends
Cloud Services
1 1 (4.76%) Amazon AWS
1 1 (4.76%) GitHub
1 1 (4.76%) Google Cloud Platform
1 1 (4.76%) Google Tag Manager
1 1 (4.76%) SaaS
Database & Business Intelligence
1 3 (14.29%) SQL Server
2 2 (9.52%) SQL Server Analysis Services
2 2 (9.52%) SQL Server Integration Services
3 1 (4.76%) Big Data
3 1 (4.76%) Data Warehouse
3 1 (4.76%) Hadoop
3 1 (4.76%) MySQL
3 1 (4.76%) Oracle Reports
3 1 (4.76%) RDBMS
3 1 (4.76%) Relational Database
3 1 (4.76%) Spotfire
3 1 (4.76%) SQL Server 2005
3 1 (4.76%) SQL Server Reporting Services
Development Applications
1 1 (4.76%) Git (software)
1 1 (4.76%) Jenkins
1 1 (4.76%) JIRA
General
1 8 (38.10%) Advertising
2 7 (33.33%) Marketing
2 7 (33.33%) Publishing
3 5 (23.81%) Finance
4 2 (9.52%) Retail
5 1 (4.76%) Legal
Job Titles
1 9 (42.86%) Project Manager
2 8 (38.10%) Digital Project Manager
3 6 (28.57%) Web Manager
4 5 (23.81%) Campaign Manager
4 5 (23.81%) Web Project Manager
5 3 (14.29%) Analyst
5 3 (14.29%) Developer
6 2 (9.52%) .NET Developer
6 2 (9.52%) ASP.NET Developer
6 2 (9.52%) C# .NET Developer
6 2 (9.52%) C# ASP.NET Developer
6 2 (9.52%) C# Developer
6 2 (9.52%) Marketing Analyst
6 2 (9.52%) SQL Analyst
7 1 (4.76%) Digital Executive
7 1 (4.76%) Digital Product Manager
7 1 (4.76%) Insight Analyst
7 1 (4.76%) Marketing Automation Consultant
7 1 (4.76%) Marketing Insight Analyst
7 1 (4.76%) PowerShell Engineer
Libraries, Frameworks & Software Standards
1 3 (14.29%) .NET
2 2 (9.52%) ASP.NET
2 2 (9.52%) CSS
2 2 (9.52%) HTML
3 1 (4.76%) WCF
3 1 (4.76%) WinForms
Miscellaneous
1 5 (23.81%) Analytical Skills
2 4 (19.05%) User Experience
3 2 (9.52%) Digital Media
4 1 (4.76%) Algorithms
4 1 (4.76%) Computer Science
4 1 (4.76%) Fintech
4 1 (4.76%) Performance Metrics
4 1 (4.76%) Public Cloud
4 1 (4.76%) Visualisation
Operating Systems
1 2 (9.52%) Android
1 2 (9.52%) Apple iOS
2 1 (4.76%) Linux
2 1 (4.76%) Windows
2 1 (4.76%) Windows Server
2 1 (4.76%) Windows Server 2003
2 1 (4.76%) Windows Server 2008
2 1 (4.76%) Windows Server 2012
Processes & Methodologies
1 21 (100.00%) Analytics
2 10 (47.62%) Agile Software Development
3 8 (38.10%) PRINCE2
3 8 (38.10%) Scrum
3 8 (38.10%) Waterfall
4 6 (28.57%) Project Management
5 5 (23.81%) E-Commerce
6 4 (19.05%) Business Intelligence
6 4 (19.05%) Digital Marketing
6 4 (19.05%) SEO
7 3 (14.29%) Asset Management
7 3 (14.29%) Content Management
8 2 (9.52%) Campaign Management
8 2 (9.52%) Data Analysis
8 2 (9.52%) Migration
8 2 (9.52%) SDLC
9 1 (4.76%) Customer Insight
9 1 (4.76%) Data Visualisation
9 1 (4.76%) Marketing Automation
9 1 (4.76%) Numerical Analysis
Programming Languages
1 6 (28.57%) SQL
2 2 (9.52%) C#
2 2 (9.52%) Java
2 2 (9.52%) Python
2 2 (9.52%) VBA
3 1 (4.76%) C++
3 1 (4.76%) JavaScript
3 1 (4.76%) PowerShell
3 1 (4.76%) R
3 1 (4.76%) VB.NET
Qualifications
1 1 (4.76%) Degree
Quality Assurance & Compliance
1 1 (4.76%) SLA
System Software
1 1 (4.76%) XenApp
Vendors
1 21 (100.00%) Google
2 1 (4.76%) Citrix
2 1 (4.76%) Facebook
2 1 (4.76%) HubSpot
2 1 (4.76%) Marketo
2 1 (4.76%) Microsoft
2 1 (4.76%) Nintex
2 1 (4.76%) Oracle
2 1 (4.76%) Salesforce.com
2 1 (4.76%) Tableau
2 1 (4.76%) VMware