The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 24 April 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Apr 2015
Same period 2014 Same period 2013
Google Analytics
Rank 181 206 191
Rank change year-on-year
+25 -15
Contract jobs citing Google Analytics 14 7 12
As % of all contract IT jobs located in the City of London 0.26% 0.11% 0.19%
As % of the Cloud Services category 4.86% 3.26% 8.96%
Number of daily rates quoted 6 6 8
Average daily rate
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of your Daily Rate
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£300 £275 £250
Average daily rate % change year-on-year
+9.09% +10.00%
90% offered a daily rate of more than £250 £215 £160
10% offered a daily rate of more than £490 £380 £410
UK excluding London average daily rate £300 £300 £230
% change year-on-year
- +30.43%
Number of hourly rates quoted 1 0 0
Average hourly rate £15.64 - -
UK excluding London average hourly rate - £16.50 £13.50
% change year-on-year
- +22.22%
Google Analytics
London

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the City of London region.

Cloud Services Category
City of London
Contract IT job ads with a match in the
Cloud Services category
288 215 134
As % of all contract IT jobs located in the City of London 5.31% 3.42% 2.11%
Number of daily rates quoted 209 163 105
Average daily rate £435 £400 £400
Average daily rate % change year-on-year
+8.75% -
90% offered a daily rate of more than £250 £263 £238
10% offered a daily rate of more than £600 £550 £575
UK excluding London average daily rate £400 £400 £334
% change year-on-year
- +19.85%
Number of hourly rates quoted 2 0 2
Average hourly rate £16.57 - £21.50
90% offered a hourly rate of more than £15.82 - £16.30
10% offered a hourly rate of more than £17.31 - £26.70
UK excluding London average hourly rate £25.00 £14.00 £16.53
% change year-on-year
+78.57% -15.30%

Google Analytics
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the City of London region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in the City of London

Google Analytics
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the City of London region.

Google Analytics Daily Rate Trend in the City of London

Google Analytics
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the City of London region over the 3 months to 24 April 2015.

Google Analytics Daily Rate Histogram in the City of London

Google Analytics
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the City of London region.

Google Analytics Hourly Rate Trend in the City of London

Google Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 24 April 2015, IT contractor jobs across the City of London region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 38 (100.00%) Google
1 38 (100.00%) Analytics
2 13 (34.21%) Web Analytics
2 13 (34.21%) Marketing
3 10 (26.32%) Adobe
4 9 (23.68%) WebTrends
5 8 (21.05%) Agile Software Development
5 8 (21.05%) Degree
6 7 (18.42%) HTML
6 7 (18.42%) SQL
6 7 (18.42%) Analytical Skills
7 6 (15.79%) Adobe Analytics
8 5 (13.16%) Tableau
8 5 (13.16%) Digital Media
8 5 (13.16%) User Experience
8 5 (13.16%) Java
8 5 (13.16%) CRM
8 5 (13.16%) SEO
8 5 (13.16%) CMS
8 5 (13.16%) Data Analysis
8 5 (13.16%) Omniture
9 4 (10.53%) MS PowerPoint
9 4 (10.53%) Web Development
9 4 (10.53%) Statistics
9 4 (10.53%) Content Management
9 4 (10.53%) Spreadsheet
9 4 (10.53%) Multivariate Testing
9 4 (10.53%) Publishing
9 4 (10.53%) Finance
9 4 (10.53%) Scrum

Google Analytics
Top Related IT Skills in the City of London by Category

For the 6 months to 24 April 2015, IT contractor jobs across the City of London region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 5 (13.16%) CMS
2 4 (10.53%) Adobe Experience Manager
3 2 (5.26%) Drupal
3 2 (5.26%) SAS
4 1 (2.63%) IIS
4 1 (2.63%) Tomcat
4 1 (2.63%) Oracle Workflow
4 1 (2.63%) WordPress
4 1 (2.63%) TYPO3
Applications
1 4 (10.53%) MS PowerPoint
1 4 (10.53%) Spreadsheet
1 4 (10.53%) MS Excel
2 2 (5.26%) SPSS
2 2 (5.26%) MS Office
3 1 (2.63%) PowerPivot
3 1 (2.63%) Photoshop
Business Applications
1 9 (23.68%) WebTrends
2 1 (2.63%) Adobe Campaign
2 1 (2.63%) Unica
Cloud Services
1 6 (15.79%) Adobe Analytics
2 1 (2.63%) Microsoft Azure
2 1 (2.63%) Google App Engine
2 1 (2.63%) Amazon AWS
2 1 (2.63%) Google Cloud Platform
2 1 (2.63%) Amazon CloudWatch
Database & Business Intelligence
1 2 (5.26%) Oracle Database 11g
1 2 (5.26%) Data Warehouse
1 2 (5.26%) Oracle Database
2 1 (2.63%) Big Data
2 1 (2.63%) NoSQL
2 1 (2.63%) MySQL
2 1 (2.63%) Data Mining
2 1 (2.63%) MS Access
2 1 (2.63%) Oracle Database 10g
2 1 (2.63%) Base SAS
2 1 (2.63%) SAS Enterprise Guide
2 1 (2.63%) Oracle BI EE
2 1 (2.63%) SQL Server Integration Services
Development Applications
1 3 (7.89%) Grunt
2 1 (2.63%) Psake
2 1 (2.63%) TeamCity
2 1 (2.63%) JIRA
2 1 (2.63%) Subversion
General
1 13 (34.21%) Marketing
2 4 (10.53%) Publishing
2 4 (10.53%) Finance
3 3 (7.89%) Legal
4 1 (2.63%) Financial Institution
4 1 (2.63%) Advertising
4 1 (2.63%) Retail Banking
4 1 (2.63%) Banking
4 1 (2.63%) Retail
4 1 (2.63%) Billing
Job Titles
1 10 (26.32%) Analyst
2 5 (13.16%) Developer
2 5 (13.16%) Product Manager
3 4 (10.53%) Senior Product Manager
3 4 (10.53%) Senior Manager
4 3 (7.89%) Performance Analyst
4 3 (7.89%) Web Analyst
5 1 (2.63%) PPC Executive
5 1 (2.63%) Data Analytics Manager
5 1 (2.63%) Web Analytics Consultant
5 1 (2.63%) CSS Developer
5 1 (2.63%) Designer
5 1 (2.63%) Content Manager
5 1 (2.63%) PPC Manager
5 1 (2.63%) PPC Analyst
5 1 (2.63%) DevOps Engineer
5 1 (2.63%) AWS Developer
5 1 (2.63%) Business Analyst
5 1 (2.63%) Consultant
5 1 (2.63%) Data Manager
Libraries, Frameworks & Software Standards
1 7 (18.42%) HTML
2 4 (10.53%) CSS
3 3 (7.89%) Web Services
4 2 (5.26%) RESTful
4 2 (5.26%) Regular Expression
5 1 (2.63%) CSS3
5 1 (2.63%) HTML5
5 1 (2.63%) ASP.NET
5 1 (2.63%) .NET
5 1 (2.63%) J2EE
5 1 (2.63%) XML
5 1 (2.63%) Flash
5 1 (2.63%) jQuery
5 1 (2.63%) JSON
5 1 (2.63%) Spring MVC
5 1 (2.63%) Grails
5 1 (2.63%) Django
5 1 (2.63%) .NET Framework
5 1 (2.63%) Ajax
5 1 (2.63%) Spring
Miscellaneous
1 7 (18.42%) Analytical Skills
2 5 (13.16%) Digital Media
2 5 (13.16%) User Experience
3 4 (10.53%) Statistics
3 4 (10.53%) Visualisation
4 2 (5.26%) Ontologies
4 2 (5.26%) Social Media
5 1 (2.63%) Open Source
5 1 (2.63%) Mobile App
5 1 (2.63%) Data Structures
5 1 (2.63%) Algorithms
5 1 (2.63%) W3C
5 1 (2.63%) BBC
5 1 (2.63%) Copywriting
5 1 (2.63%) Blog
Operating Systems
1 2 (5.26%) Android
1 2 (5.26%) Apple iOS
Processes & Methodologies
1 38 (100.00%) Analytics
2 13 (34.21%) Web Analytics
3 8 (21.05%) Agile Software Development
4 5 (13.16%) CRM
4 5 (13.16%) SEO
4 5 (13.16%) Data Analysis
5 4 (10.53%) Web Development
5 4 (10.53%) Content Management
5 4 (10.53%) Multivariate Testing
5 4 (10.53%) Scrum
5 4 (10.53%) ETL
6 3 (7.89%) Product Management
6 3 (7.89%) Information Architecture
6 3 (7.89%) E-Commerce
6 3 (7.89%) Workflow
6 3 (7.89%) Project Management
6 3 (7.89%) Pay per click
6 3 (7.89%) Business Development
7 2 (5.26%) Digital Marketing
7 2 (5.26%) Time Management
Programming Languages
1 7 (18.42%) SQL
2 5 (13.16%) Java
3 4 (10.53%) JavaScript
4 2 (5.26%) Python
4 2 (5.26%) VBA
5 1 (2.63%) R
5 1 (2.63%) VBScript
5 1 (2.63%) VB.NET
5 1 (2.63%) PL/SQL
5 1 (2.63%) Objective-C
5 1 (2.63%) PowerShell
5 1 (2.63%) Ruby
Qualifications
1 8 (21.05%) Degree
2 3 (7.89%) Security Cleared
3 2 (5.26%) SC Cleared
Systems Management
1 1 (2.63%) TeamSite
Vendors
1 38 (100.00%) Google
2 10 (26.32%) Adobe
3 5 (13.16%) Tableau
3 5 (13.16%) Omniture
4 3 (7.89%) Salesforce.com
5 2 (5.26%) DoubleClick
5 2 (5.26%) Oracle
5 2 (5.26%) Business Objects
6 1 (2.63%) Eloqua
6 1 (2.63%) Facebook
6 1 (2.63%) Twitter
6 1 (2.63%) New Relic
6 1 (2.63%) Birst
6 1 (2.63%) Sysomos
6 1 (2.63%) Microsoft
6 1 (2.63%) Aprimo
6 1 (2.63%) Coremetrics
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