The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the City of London region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 5 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
5 May 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 150 181 209
Rank change year-on-year
+31 +28
Contract jobs citing Google Analytics 9 14 9
As % of all contract IT jobs located in the City of London 0.26% 0.26% 0.14%
As % of the Cloud Services category 2.74% 4.44% 3.98%
Number of daily rates quoted 6 6 8
Median daily rate £331 £300 £305
Median daily rate % change year-on-year
+10.41% -1.63%
90% offered a daily rate of more than £224 £250 £215
10% offered a daily rate of more than £496 £490 £424
UK excluding London median daily rate £363 £300 £300
% change year-on-year
+20.83% -
Number of hourly rates quoted 0 1 0
Median hourly rate - £15.64 -
UK excluding London median hourly rate £16.93 - £16.50
Google Analytics
London

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the City of London region.

Cloud Services Category
City of London
Contract IT job ads with a match in the
Cloud Services category
329 315 226
As % of all contract IT jobs located in the City of London 9.54% 5.75% 3.60%
Number of daily rates quoted 277 230 170
Median daily rate £500 £425 £418
Median daily rate % change year-on-year
+17.64% +1.79%
90% offered a daily rate of more than £338 £250 £278
10% offered a daily rate of more than £625 £600 £550
UK excluding London median daily rate £435 £400 £400
% change year-on-year
+8.75% -
Number of hourly rates quoted 8 2 0
Median hourly rate £20.50 £16.57 -
Median hourly rate % change year-on-year
+23.73% -
UK excluding London median hourly rate £19.61 £25.00 £14.00
% change year-on-year
-21.56% +78.57%

Google Analytics
Jobs Demand Trend in the City of London

The demand trend of contract jobs across the City of London region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the City of London

Google Analytics
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the City of London region.

Google Analytics Daily Rate Trend in the City of London

Google Analytics
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the City of London region over the 3 months to 5 May 2016.

Google Analytics Daily Rate Histogram in the City of London

Google Analytics
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the City of London region.

Google Analytics Hourly Rate Trend in the City of London

Google Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 5 May 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for Google Analytics.

1 15 (93.75%) Google
1 15 (93.75%) Analytics
2 10 (62.50%) Marketing
3 5 (31.25%) Analytical Skills
3 5 (31.25%) Digital Marketing
3 5 (31.25%) Advertising
4 4 (25.00%) Agile Software Development
4 4 (25.00%) E-Commerce
4 4 (25.00%) Finance
5 3 (18.75%) SEO
5 3 (18.75%) MS Excel
5 3 (18.75%) PRINCE2
5 3 (18.75%) Data Analysis
5 3 (18.75%) Publishing
5 3 (18.75%) CMS
5 3 (18.75%) Scrum
5 3 (18.75%) Social Media
5 3 (18.75%) Waterfall
5 3 (18.75%) Digital Analytics
6 2 (12.50%) Web Marketing
6 2 (12.50%) AdWords
6 2 (12.50%) Kalman Filter
6 2 (12.50%) User Experience
6 2 (12.50%) Google Tag Manager
6 2 (12.50%) Data Analytics
6 2 (12.50%) Campaign Management
6 2 (12.50%) Social Media Monitoring
6 2 (12.50%) Validation
6 2 (12.50%) Retail
6 2 (12.50%) Web Analytics

Google Analytics
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (18.75%) CMS
2 1 (6.25%) Exchange Server 2007
2 1 (6.25%) Exchange Server 2010
2 1 (6.25%) Exchange Server 2013
2 1 (6.25%) MS Exchange
2 1 (6.25%) SharePoint
Applications
1 3 (18.75%) MS Excel
2 2 (12.50%) MS Office
2 2 (12.50%) MS PowerPoint
Business Applications
1 1 (6.25%) WebTrends
Cloud Services
1 2 (12.50%) AdWords
1 2 (12.50%) Google Tag Manager
2 1 (6.25%) Amazon AWS
2 1 (6.25%) GitHub
Database & Business Intelligence
1 1 (6.25%) MySQL
1 1 (6.25%) Oracle Reports
1 1 (6.25%) RDBMS
1 1 (6.25%) Relational Database
1 1 (6.25%) SQL Server
1 1 (6.25%) SQL Server 2005
1 1 (6.25%) SQL Server Analysis Services
1 1 (6.25%) SQL Server Integration Services
Development Applications
1 1 (6.25%) Git (software)
1 1 (6.25%) Jenkins
General
1 10 (62.50%) Marketing
2 5 (31.25%) Advertising
3 4 (25.00%) Finance
4 3 (18.75%) Publishing
5 2 (12.50%) Retail
Job Titles
1 4 (25.00%) Analyst
2 3 (18.75%) Project Manager
3 2 (12.50%) Data Analyst
3 2 (12.50%) Digital Project Manager
3 2 (12.50%) Junior
3 2 (12.50%) Junior Analyst
3 2 (12.50%) Junior Data Analyst
3 2 (12.50%) Junior Web Analyst
3 2 (12.50%) Web Analyst
4 1 (6.25%) Automation Consultant
4 1 (6.25%) Customer Analyst
4 1 (6.25%) Digital Executive
4 1 (6.25%) Digital Product Manager
4 1 (6.25%) Marketing Automation Consultant
4 1 (6.25%) Marketing Consultant
4 1 (6.25%) Marketing Executive
4 1 (6.25%) Marketing Insight Analyst
4 1 (6.25%) PowerShell Engineer
4 1 (6.25%) SEO Manager
4 1 (6.25%) SQL Analyst
Libraries, Frameworks & Software Standards
1 1 (6.25%) .NET
1 1 (6.25%) Flash
1 1 (6.25%) HTML
Miscellaneous
1 5 (31.25%) Analytical Skills
2 3 (18.75%) Social Media
3 2 (12.50%) Data Extraction
3 2 (12.50%) User Experience
4 1 (6.25%) Copywriting
4 1 (6.25%) Digital Media
4 1 (6.25%) Fintech
4 1 (6.25%) Performance Metrics
4 1 (6.25%) Public Cloud
Operating Systems
1 1 (6.25%) Android
1 1 (6.25%) Apple iOS
1 1 (6.25%) Linux
1 1 (6.25%) Windows
1 1 (6.25%) Windows Server
1 1 (6.25%) Windows Server 2003
1 1 (6.25%) Windows Server 2008
1 1 (6.25%) Windows Server 2012
Processes & Methodologies
1 15 (93.75%) Analytics
2 5 (31.25%) Digital Marketing
3 4 (25.00%) Agile Software Development
3 4 (25.00%) E-Commerce
4 3 (18.75%) Data Analysis
4 3 (18.75%) Digital Analytics
4 3 (18.75%) PRINCE2
4 3 (18.75%) Scrum
4 3 (18.75%) SEO
4 3 (18.75%) Waterfall
5 2 (12.50%) Business Intelligence
5 2 (12.50%) Campaign Management
5 2 (12.50%) CRM
5 2 (12.50%) Data Validation
5 2 (12.50%) Kalman Filter
5 2 (12.50%) Project Management
5 2 (12.50%) Social Media Monitoring
5 2 (12.50%) Validation
5 2 (12.50%) Web Analytics
5 2 (12.50%) Web Marketing
Programming Languages
1 1 (6.25%) Java
1 1 (6.25%) JavaScript
1 1 (6.25%) PowerShell
1 1 (6.25%) Python
1 1 (6.25%) R
1 1 (6.25%) SQL
1 1 (6.25%) VBA
Quality Assurance & Compliance
1 1 (6.25%) SLA
System Software
1 1 (6.25%) XenApp
Vendors
1 15 (93.75%) Google
2 1 (6.25%) Citrix
2 1 (6.25%) Coremetrics
2 1 (6.25%) DoubleClick
2 1 (6.25%) Facebook
2 1 (6.25%) HubSpot
2 1 (6.25%) hybris
2 1 (6.25%) IBM
2 1 (6.25%) Marketo
2 1 (6.25%) Microsoft
2 1 (6.25%) Nintex
2 1 (6.25%) Oracle
2 1 (6.25%) Salesforce.com
2 1 (6.25%) Sitecore
2 1 (6.25%) Tableau
2 1 (6.25%) VMware
City, London
Salt
Rate: £35000 - £40000 per annum + benefits
Posted: 15 hours ago
City of London
Computer Futures
Rate: competitive
Posted: Yesterday
City, London
McGregor Boyall
Posted: 2 days ago