The first table below looks at the demand for Google Analytics skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 17 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the City of London region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
17 Apr 2014
Same period 2013 Same period 2012
Google Analytics
Rank 204 188 207
Rank change year-on-year
-16 +19
Contract jobs citing Google Analytics 6 12 16
As % of all contract IT jobs located in the City of London 0.093% 0.19% 0.20%
As % of the Business Applications category 1.23% 2.11% 2.84%
Number of daily rates quoted 4 8 8
Average daily rate £233 £250 £321
Average daily rate % change year-on-year
-7.00% -22.17%
90% offered a daily rate of more than £215 £160 £310
10% offered a daily rate of more than £390 £410 £458
UK excluding London average daily rate £300 £230 £275
% change year-on-year
+30.43% -16.36%
Number of hourly rates quoted 0 0 1
Average hourly rate - - £16.50
UK excluding London average hourly rate £16.50 £13.50 £14.25
% change year-on-year
+22.22% -5.26%
Business Applications Category
City of London
Contract IT job ads with a match in the
Business Applications category
489 568 564
As % of all contract IT jobs located in the City of London 7.56% 9.15% 6.97%
Number of daily rates quoted 351 398 365
Average daily rate £450 £475 £450
Average daily rate % change year-on-year
-5.26% +5.55%
90% offered a daily rate of more than £310 £350 £313
10% offered a daily rate of more than £625 £600 £650
UK excluding London average daily rate £400 £425 £433
% change year-on-year
-5.88% -1.73%
Number of hourly rates quoted 4 3 5
Average hourly rate £50.00 £12.00 £50.00
Average hourly rate % change year-on-year
+316.66% -76.00%
90% offered a hourly rate of more than £15.25 £11.60 £11.84
10% offered a hourly rate of more than £56.25 £30.75 £56.82
UK excluding London average hourly rate £33.00 £37.80 £20.00
% change year-on-year
-12.69% +89.00%
Google Analytics
London

Google Analytics
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the City of London region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the City of London

Google Analytics
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the City of London region.

Google Analytics Daily Rate Trend in the City of London

Google Analytics
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the City of London region over the 3 months to 17 April 2014.

Google Analytics Daily Rate Histogram in the City of London

Google Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 17 April 2014, IT contractor jobs across the City of London region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 17 (100.00%) Google
1 17 (100.00%) Analytics
2 6 (35.29%) Content Management
2 6 (35.29%) SQL
2 6 (35.29%) XML
2 6 (35.29%) SEO
3 5 (29.41%) Web Services
3 5 (29.41%) HTML
3 5 (29.41%) JavaScript
3 5 (29.41%) Ajax
3 5 (29.41%) MS PowerPoint
3 5 (29.41%) Omniture
3 5 (29.41%) jQuery
3 5 (29.41%) HTML5
4 4 (23.53%) Umbraco
4 4 (23.53%) Marketing
4 4 (23.53%) Web Development
4 4 (23.53%) Subversion
4 4 (23.53%) C#
4 4 (23.53%) C++
4 4 (23.53%) .NET
4 4 (23.53%) SQL Server
4 4 (23.53%) IIS
4 4 (23.53%) CSS
4 4 (23.53%) W3C
4 4 (23.53%) XSLT
4 4 (23.53%) Flash
4 4 (23.53%) XHTML
4 4 (23.53%) CMS
4 4 (23.53%) Digital Marketing

Google Analytics
Top Related IT Skills in the City of London by Category

For the 6 months to 17 April 2014, IT contractor jobs across the City of London region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 4 (23.53%) IIS
1 4 (23.53%) CMS
1 4 (23.53%) Umbraco
Applications
1 5 (29.41%) MS PowerPoint
Business Applications
1 1 (5.88%) SiteCatalyst
Cloud Services
1 4 (23.53%) GitHub
Database & Business Intelligence
1 4 (23.53%) SQL Server
Development Applications
1 4 (23.53%) Subversion
1 4 (23.53%) Mercurial
2 1 (5.88%) Bitbucket
2 1 (5.88%) JIRA
General
1 4 (23.53%) Marketing
2 2 (11.76%) French Language
2 2 (11.76%) Games
2 2 (11.76%) Advertising
3 1 (5.88%) Publishing
3 1 (5.88%) Financial Institution
3 1 (5.88%) Finance
3 1 (5.88%) Retail
Job Titles
1 6 (35.29%) Developer
2 4 (23.53%) Analyst
2 4 (23.53%) Web Developer
3 2 (11.76%) Senior Consultant
3 2 (11.76%) Consultant
3 2 (11.76%) .NET Developer
3 2 (11.76%) Senior Technical Consultant
3 2 (11.76%) .NET Web Developer
3 2 (11.76%) Technical Consultant
4 1 (5.88%) Report Analyst
4 1 (5.88%) Data Analyst
4 1 (5.88%) UI Developer
4 1 (5.88%) iOS Developer
4 1 (5.88%) Senior iOS Developer
4 1 (5.88%) UI Programmer
4 1 (5.88%) Account Manager
4 1 (5.88%) Senior Developer
Libraries, Frameworks & Software Standards
1 6 (35.29%) XML
2 5 (29.41%) HTML
2 5 (29.41%) Ajax
2 5 (29.41%) jQuery
2 5 (29.41%) HTML5
2 5 (29.41%) Web Services
3 4 (23.53%) CSS3
3 4 (23.53%) .NET
3 4 (23.53%) CSS
3 4 (23.53%) XSLT
3 4 (23.53%) Flash
3 4 (23.53%) XHTML
4 2 (11.76%) JSON
5 1 (5.88%) RESTful
Miscellaneous
1 4 (23.53%) W3C
2 3 (17.65%) Mobile App
3 2 (11.76%) New Media
3 2 (11.76%) Social Media
4 1 (5.88%) Digital Media
4 1 (5.88%) Streaming Video
4 1 (5.88%) Computer Science
Operating Systems
1 1 (5.88%) Apple iOS
Processes & Methodologies
1 17 (100.00%) Analytics
2 6 (35.29%) SEO
2 6 (35.29%) Content Management
3 4 (23.53%) Web Development
3 4 (23.53%) Digital Marketing
4 3 (17.65%) Data Analysis
4 3 (17.65%) E-Commerce
5 2 (11.76%) Project Management
5 2 (11.76%) Process Management
5 2 (11.76%) Business Analysis
5 2 (11.76%) Usability Testing
5 2 (11.76%) Pay per click
5 2 (11.76%) Search Engine Marketing
5 2 (11.76%) Display Advertising
5 2 (11.76%) Market Research
5 2 (11.76%) Stakeholder Engagement
5 2 (11.76%) Trend Analysis
5 2 (11.76%) Campaign Analysis
6 1 (5.88%) iOS Development
6 1 (5.88%) Data Virtualisation
Programming Languages
1 6 (35.29%) SQL
2 5 (29.41%) JavaScript
3 4 (23.53%) C#
3 4 (23.53%) C++
4 1 (5.88%) PHP
4 1 (5.88%) Objective-C
Qualifications
1 1 (5.88%) Degree
Vendors
1 17 (100.00%) Google
2 5 (29.41%) Omniture
3 2 (11.76%) Salesforce.com
3 2 (11.76%) ATG
4 1 (5.88%) Splunk