The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 1 September 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
1 Sep 2015
Same period 2014 Same period 2013
Google Analytics
Rank 172 187 206
Rank change year-on-year
+15 +19
Contract jobs citing Google Analytics 25 14 12
As % of all contract IT jobs located in the City of London 0.46% 0.24% 0.17%
As % of the Cloud Services category 8.17% 5.98% 6.38%
Number of daily rates quoted 22 13 11
Average daily rate
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of your Daily Rate
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£250 £350 £425
Average daily rate % change year-on-year
-28.57% -17.64%
90% offered a daily rate of more than £200 £297 £265
10% offered a daily rate of more than £445 £484 £500
UK excluding London average daily rate £364 £275 £275
% change year-on-year
+32.27% -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £19.25 £11.00 £17.69
% change year-on-year
+75.00% -37.81%
Google Analytics
London

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the City of London region.

Cloud Services Category
City of London
Contract IT job ads with a match in the
Cloud Services category
306 234 188
As % of all contract IT jobs located in the City of London 5.68% 3.97% 2.59%
Number of daily rates quoted 244 161 149
Average daily rate £450 £401 £425
Average daily rate % change year-on-year
+12.21% -5.64%
90% offered a daily rate of more than £250 £288 £264
10% offered a daily rate of more than £625 £575 £550
UK excluding London average daily rate £400 £388 £300
% change year-on-year
+3.22% +29.16%
Number of hourly rates quoted 2 2 3
Average hourly rate £29.50 £21.25 £17.00
Average hourly rate % change year-on-year
+38.82% +25.00%
UK excluding London average hourly rate £24.00 £17.00 £33.00
% change year-on-year
+41.17% -48.48%

Google Analytics
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the City of London region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in the City of London

Google Analytics
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the City of London region.

Google Analytics Daily Rate Trend in the City of London

Google Analytics
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the City of London region over the 3 months to 1 September 2015.

Google Analytics Daily Rate Histogram in the City of London

Google Analytics
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the City of London region.

Google Analytics Hourly Rate Trend in the City of London

Google Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 1 September 2015, IT contractor jobs across the City of London region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 38 (100.00%) Google
1 38 (100.00%) Analytics
2 16 (42.11%) Marketing
2 16 (42.11%) Web Analytics
2 16 (42.11%) HTML
3 15 (39.47%) Adobe
4 13 (34.21%) Omniture
4 13 (34.21%) User Experience
5 12 (31.58%) Adobe Analytics
6 11 (28.95%) Analytical Skills
6 11 (28.95%) Content Management
6 11 (28.95%) Digital Marketing
6 11 (28.95%) SQL
7 10 (26.32%) CMS
8 9 (23.68%) Finance
8 9 (23.68%) SEO
8 9 (23.68%) CSS
9 7 (18.42%) Multivariate Testing
9 7 (18.42%) E-Commerce
10 6 (15.79%) MS Excel
10 6 (15.79%) Photoshop
10 6 (15.79%) Salesforce.com
10 6 (15.79%) Legal
10 6 (15.79%) Algorithms
10 6 (15.79%) Adobe Experience Manager
10 6 (15.79%) Agile Software Development
10 6 (15.79%) Web Development
10 6 (15.79%) TYPO3
11 5 (13.16%) DoubleClick
11 5 (13.16%) WebTrends

Google Analytics
Top Related IT Skills in the City of London by Category

For the 6 months to 1 September 2015, IT contractor jobs across the City of London region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 10 (26.32%) CMS
2 6 (15.79%) TYPO3
2 6 (15.79%) Adobe Experience Manager
3 3 (7.89%) SharePoint
4 2 (5.26%) SAS
5 1 (2.63%) IIS
5 1 (2.63%) JBoss
5 1 (2.63%) Oracle Workflow
Applications
1 6 (15.79%) Photoshop
1 6 (15.79%) MS Excel
2 3 (7.89%) MS Visio
2 3 (7.89%) MS PowerPoint
2 3 (7.89%) MS Office
Business Applications
1 5 (13.16%) WebTrends
2 3 (7.89%) Dynamics CRM
3 1 (2.63%) Adobe Campaign
Cloud Services
1 12 (31.58%) Adobe Analytics
Communications & Networking
1 2 (5.26%) Intranet
Database & Business Intelligence
1 3 (7.89%) Relational Database
2 2 (5.26%) QlikView
2 2 (5.26%) Hadoop
2 2 (5.26%) Redis
2 2 (5.26%) Neo4j
3 1 (2.63%) Oracle Database
3 1 (2.63%) Data Warehouse
3 1 (2.63%) Data Mining
3 1 (2.63%) Oracle Database 10g
3 1 (2.63%) BusinessObjects
3 1 (2.63%) Oracle Database 11g
3 1 (2.63%) Oracle BI EE
Development Applications
1 3 (7.89%) Dreamweaver
1 3 (7.89%) JIRA
General
1 16 (42.11%) Marketing
2 9 (23.68%) Finance
3 6 (15.79%) Legal
4 4 (10.53%) Advertising
5 1 (2.63%) Publishing
5 1 (2.63%) Billing
Job Titles
1 13 (34.21%) Analyst
2 8 (21.05%) Web Manager
3 6 (15.79%) Web Analyst
4 4 (10.53%) Web Content Manager
4 4 (10.53%) Content Manager
4 4 (10.53%) Website Manager
5 3 (7.89%) Data Analyst
5 3 (7.89%) Content Editor
5 3 (7.89%) Junior Analyst
5 3 (7.89%) Junior
6 2 (5.26%) Implementation Manager
6 2 (5.26%) Implementation Analyst
6 2 (5.26%) Web Editor
6 2 (5.26%) PPC Specialist
6 2 (5.26%) Web Content Editor
6 2 (5.26%) Web Analytics Manager
6 2 (5.26%) Digital Producer
6 2 (5.26%) PPC Manager
6 2 (5.26%) PPC Analyst
6 2 (5.26%) PPC Executive
Libraries, Frameworks & Software Standards
1 16 (42.11%) HTML
2 9 (23.68%) CSS
3 2 (5.26%) .NET
3 2 (5.26%) Apache Flex
4 1 (2.63%) ASP.NET
4 1 (2.63%) XML
4 1 (2.63%) Flash
4 1 (2.63%) .NET Framework
Miscellaneous
1 13 (34.21%) User Experience
2 11 (28.95%) Analytical Skills
3 6 (15.79%) Algorithms
4 3 (7.89%) Digital Media
5 1 (2.63%) Statistics
5 1 (2.63%) Social Media
Operating Systems
1 2 (5.26%) UNIX
1 2 (5.26%) Windows
Processes & Methodologies
1 38 (100.00%) Analytics
2 16 (42.11%) Web Analytics
3 11 (28.95%) Content Management
3 11 (28.95%) Digital Marketing
4 9 (23.68%) SEO
5 7 (18.42%) E-Commerce
5 7 (18.42%) Multivariate Testing
6 6 (15.79%) Web Development
6 6 (15.79%) Agile Software Development
7 5 (13.16%) CRM
8 4 (10.53%) Project Management
8 4 (10.53%) Data Analysis
9 3 (7.89%) Asset Management
9 3 (7.89%) Migration
9 3 (7.89%) Scrum
9 3 (7.89%) B2B
9 3 (7.89%) B2C
9 3 (7.89%) Dashboard Development
10 2 (5.26%) Test Planning
10 2 (5.26%) Data Modelling
Programming Languages
1 11 (28.95%) SQL
2 5 (13.16%) JavaScript
3 3 (7.89%) Java
4 2 (5.26%) Python
4 2 (5.26%) Scala
4 2 (5.26%) R
5 1 (2.63%) PL/SQL
5 1 (2.63%) VBScript
5 1 (2.63%) VB.NET
Qualifications
1 2 (5.26%) Degree
Quality Assurance & Compliance
1 2 (5.26%) QA
2 1 (2.63%) SLA
Vendors
1 38 (100.00%) Google
2 15 (39.47%) Adobe
3 13 (34.21%) Omniture
4 6 (15.79%) Salesforce.com
5 5 (13.16%) DoubleClick
6 4 (10.53%) Tableau
7 2 (5.26%) Splunk
7 2 (5.26%) Coremetrics
8 1 (2.63%) Aprimo
8 1 (2.63%) webMethods
8 1 (2.63%) Software AG
8 1 (2.63%) Oracle
8 1 (2.63%) Eloqua