The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 29 June 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
29 Jun 2015
Same period 2014 Same period 2013
Google Analytics
Rank 193 187 210
Rank change year-on-year
-6 +23
Contract jobs citing Google Analytics 15 15 8
As % of all contract IT jobs located in the City of London 0.26% 0.25% 0.12%
As % of the Cloud Services category 4.23% 6.98% 5.23%
Number of daily rates quoted 10 11 7
Average daily rate
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of your Daily Rate
Get a Free Illustration
£365 £300 £388
Average daily rate % change year-on-year
+21.66% -22.58%
90% offered a daily rate of more than £263 £250 £220
10% offered a daily rate of more than £650 £500 £438
UK excluding London average daily rate £350 £300 £250
% change year-on-year
+16.66% +20.00%
Number of hourly rates quoted 1 0 0
Average hourly rate £15.64 - -
UK excluding London average hourly rate £10.00 £11.00 £13.50
% change year-on-year
-9.09% -18.51%
Google Analytics
London

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the City of London region.

Cloud Services Category
City of London
Contract IT job ads with a match in the
Cloud Services category
355 215 153
As % of all contract IT jobs located in the City of London 6.08% 3.64% 2.24%
Number of daily rates quoted 266 161 118
Average daily rate £450 £425 £375
Average daily rate % change year-on-year
+5.88% +13.33%
90% offered a daily rate of more than £275 £290 £238
10% offered a daily rate of more than £600 £550 £550
UK excluding London average daily rate £390 £388 £290
% change year-on-year
+0.64% +33.62%
Number of hourly rates quoted 4 0 6
Average hourly rate £25.75 - £16.25
90% offered a hourly rate of more than £16.19 - £13.00
10% offered a hourly rate of more than £36.10 - £48.25
UK excluding London average hourly rate £25.00 £15.00 £32.00
% change year-on-year
+66.66% -53.12%

Google Analytics
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the City of London region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in the City of London

Google Analytics
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the City of London region.

Google Analytics Daily Rate Trend in the City of London

Google Analytics
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the City of London region over the 3 months to 29 June 2015.

Google Analytics Daily Rate Histogram in the City of London

Google Analytics
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the City of London region.

Google Analytics Hourly Rate Trend in the City of London

Google Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 29 June 2015, IT contractor jobs across the City of London region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 31 (100.00%) Google
1 31 (100.00%) Analytics
2 10 (32.26%) Adobe
3 9 (29.03%) HTML
3 9 (29.03%) Data Analysis
3 9 (29.03%) Web Analytics
3 9 (29.03%) Marketing
4 8 (25.81%) Adobe Analytics
4 8 (25.81%) WebTrends
4 8 (25.81%) SQL
4 8 (25.81%) Analytical Skills
5 6 (19.35%) JavaScript
5 6 (19.35%) CSS
5 6 (19.35%) Finance
5 6 (19.35%) Omniture
5 6 (19.35%) CMS
5 6 (19.35%) Tableau
6 5 (16.13%) Content Management
6 5 (16.13%) User Experience
7 4 (12.90%) ETL
7 4 (12.90%) Python
7 4 (12.90%) Digital Media
7 4 (12.90%) Multivariate Testing
8 3 (9.68%) Visualisation
8 3 (9.68%) R
8 3 (9.68%) E-Commerce
8 3 (9.68%) Data Modelling
8 3 (9.68%) Java
8 3 (9.68%) MS PowerPoint
8 3 (9.68%) Agile Software Development

Google Analytics
Top Related IT Skills in the City of London by Category

For the 6 months to 29 June 2015, IT contractor jobs across the City of London region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 6 (19.35%) CMS
2 2 (6.45%) TYPO3
2 2 (6.45%) Drupal
2 2 (6.45%) Adobe Experience Manager
3 1 (3.23%) SAS
3 1 (3.23%) WordPress
3 1 (3.23%) Oracle Workflow
Applications
1 3 (9.68%) MS PowerPoint
2 2 (6.45%) Spreadsheet
2 2 (6.45%) MS Office
2 2 (6.45%) MS Excel
3 1 (3.23%) SPSS
3 1 (3.23%) PowerPivot
3 1 (3.23%) Photoshop
Business Applications
1 8 (25.81%) WebTrends
2 1 (3.23%) Adobe Campaign
Cloud Services
1 8 (25.81%) Adobe Analytics
2 1 (3.23%) Google Cloud Platform
2 1 (3.23%) Amazon CloudWatch
2 1 (3.23%) Microsoft Azure
2 1 (3.23%) Google App Engine
2 1 (3.23%) Amazon AWS
Communications & Networking
1 2 (6.45%) Intranet
Database & Business Intelligence
1 2 (6.45%) Data Mining
1 2 (6.45%) QlikView
1 2 (6.45%) Oracle Database 11g
1 2 (6.45%) Hadoop
1 2 (6.45%) Redis
1 2 (6.45%) Neo4j
1 2 (6.45%) Oracle Database
2 1 (3.23%) NoSQL
2 1 (3.23%) Oracle BI EE
2 1 (3.23%) Oracle Database 10g
2 1 (3.23%) SQL Server Integration Services
2 1 (3.23%) Data Warehouse
Development Applications
1 1 (3.23%) TeamCity
1 1 (3.23%) Psake
General
1 9 (29.03%) Marketing
2 6 (19.35%) Finance
3 3 (9.68%) Legal
3 3 (9.68%) Publishing
4 1 (3.23%) Banking
4 1 (3.23%) Retail
4 1 (3.23%) Billing
4 1 (3.23%) Retail Banking
4 1 (3.23%) Advertising
4 1 (3.23%) Financial Institution
Job Titles
1 9 (29.03%) Analyst
2 4 (12.90%) Web Manager
3 3 (9.68%) Performance Analyst
3 3 (9.68%) Web Analyst
4 2 (6.45%) Website Manager
4 2 (6.45%) Web Analytics Manager
5 1 (3.23%) Web Analytics Consultant
5 1 (3.23%) PPC Manager
5 1 (3.23%) PPC Analyst
5 1 (3.23%) PPC Executive
5 1 (3.23%) Data Analytics Manager
5 1 (3.23%) Data Scientist
5 1 (3.23%) DevOps Engineer
5 1 (3.23%) Developer
5 1 (3.23%) Data Analyst
5 1 (3.23%) Oracle Developer
5 1 (3.23%) Web Designer
5 1 (3.23%) Product Manager
5 1 (3.23%) Data Manager
5 1 (3.23%) Marketing Manager
Libraries, Frameworks & Software Standards
1 9 (29.03%) HTML
2 6 (19.35%) CSS
3 2 (6.45%) Apache Flex
4 1 (3.23%) Django
4 1 (3.23%) .NET
4 1 (3.23%) ASP.NET
4 1 (3.23%) XML
4 1 (3.23%) Flash
4 1 (3.23%) .NET Framework
Miscellaneous
1 8 (25.81%) Analytical Skills
2 5 (16.13%) User Experience
3 4 (12.90%) Digital Media
4 3 (9.68%) Visualisation
5 2 (6.45%) Statistics
5 2 (6.45%) Algorithms
6 1 (3.23%) Copywriting
6 1 (3.23%) Social Media
6 1 (3.23%) Mobile App
6 1 (3.23%) BBC
Operating Systems
1 1 (3.23%) Android
1 1 (3.23%) Apple iOS
Processes & Methodologies
1 31 (100.00%) Analytics
2 9 (29.03%) Data Analysis
2 9 (29.03%) Web Analytics
3 5 (16.13%) Content Management
4 4 (12.90%) Multivariate Testing
4 4 (12.90%) ETL
5 3 (9.68%) E-Commerce
5 3 (9.68%) Data Modelling
5 3 (9.68%) SEO
5 3 (9.68%) Workflow
5 3 (9.68%) Project Management
5 3 (9.68%) Agile Software Development
5 3 (9.68%) Dashboard Development
6 2 (6.45%) Online Marketing
6 2 (6.45%) Complex Event Processing
6 2 (6.45%) Web Development
6 2 (6.45%) Business Development
6 2 (6.45%) Digital Marketing
7 1 (3.23%) Usability Testing
7 1 (3.23%) System Testing
Programming Languages
1 8 (25.81%) SQL
2 6 (19.35%) JavaScript
3 4 (12.90%) Python
4 3 (9.68%) Java
4 3 (9.68%) R
5 2 (6.45%) Scala
6 1 (3.23%) PL/SQL
6 1 (3.23%) Objective-C
6 1 (3.23%) Ruby
6 1 (3.23%) PowerShell
6 1 (3.23%) VBScript
6 1 (3.23%) VB.NET
6 1 (3.23%) VBA
Qualifications
1 2 (6.45%) Degree
2 1 (3.23%) Security Cleared
Quality Assurance & Compliance
1 2 (6.45%) QA
Vendors
1 31 (100.00%) Google
2 10 (32.26%) Adobe
3 6 (19.35%) Omniture
3 6 (19.35%) Tableau
4 2 (6.45%) Splunk
4 2 (6.45%) Coremetrics
4 2 (6.45%) Oracle
5 1 (3.23%) Business Objects
5 1 (3.23%) Salesforce.com
5 1 (3.23%) Aprimo
5 1 (3.23%) DoubleClick
5 1 (3.23%) Eloqua
5 1 (3.23%) New Relic
5 1 (3.23%) Birst