The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the City of London region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 29 August 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
29 Aug 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 162 178 189
Rank change year-on-year
+16 +11
Contract jobs citing Google Analytics 15 26 14
As % of all contract IT jobs located in the City of London 0.43% 0.49% 0.24%
As % of the Cloud Services category 3.18% 7.95% 5.81%
Number of daily rates quoted 9 23 13
Median daily rate £285 £250 £350
Median daily rate % change year-on-year
+14.00% -28.57%
90% offered a daily rate of more than £191 £200 £297
10% offered a daily rate of more than £410 £480 £484
UK excluding London median daily rate £300 £363 £280
% change year-on-year
-17.24% +29.46%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £19.61 £19.25 £11.00
% change year-on-year
+1.87% +75.00%
Google Analytics
London

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the City of London region.

Cloud Services Category
City of London
Contract IT job ads with a match in the
Cloud Services category
472 327 241
As % of all contract IT jobs located in the City of London 13.44% 6.17% 4.09%
Number of daily rates quoted 398 255 167
Median daily rate £500 £450 £423
Median daily rate % change year-on-year
+11.11% +6.50%
90% offered a daily rate of more than £350 £254 £294
10% offered a daily rate of more than £575 £575 £575
UK excluding London median daily rate £425 £400 £388
% change year-on-year
+6.25% +3.22%
Number of hourly rates quoted 1 3 2
Median hourly rate £35.00 £24.23 £21.25
Median hourly rate % change year-on-year
+44.44% +14.02%
UK excluding London median hourly rate £17.75 £23.00 £17.50
% change year-on-year
-22.82% +31.42%

Google Analytics
Jobs Demand Trend in the City of London

The demand trend of contract jobs across the City of London region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the City of London

Google Analytics
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the City of London region.

Google Analytics Daily Rate Trend in the City of London

Google Analytics
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the City of London region over the 3 months to 29 August 2016.

Google Analytics Daily Rate Histogram in the City of London

Google Analytics
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the City of London region.

Google Analytics Hourly Rate Trend in the City of London

Google Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 29 August 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for Google Analytics.

1 30 (96.77%) Google
1 30 (96.77%) Analytics
2 15 (48.39%) Marketing
3 11 (35.48%) E-Commerce
4 10 (32.26%) Analytical Skills
5 8 (25.81%) SEO
6 7 (22.58%) Agile Software Development
6 7 (22.58%) Web Analytics
6 7 (22.58%) SQL
6 7 (22.58%) Social Media
6 7 (22.58%) Tableau
7 6 (19.35%) Digital Marketing
7 6 (19.35%) JavaScript
7 6 (19.35%) Finance
7 6 (19.35%) Publishing
8 5 (16.13%) Digital Analytics
8 5 (16.13%) Data Analysis
8 5 (16.13%) Business Intelligence
8 5 (16.13%) Visualisation
9 4 (12.90%) Degree
9 4 (12.90%) Adobe
9 4 (12.90%) HTML
9 4 (12.90%) Java
9 4 (12.90%) MS Excel
9 4 (12.90%) Advertising
9 4 (12.90%) MS PowerPoint
9 4 (12.90%) Crimson Hexagon
10 3 (9.68%) AdWords
10 3 (9.68%) Tag Management
10 3 (9.68%) Legal

Google Analytics
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (6.45%) CMS
1 2 (6.45%) WordPress
2 1 (3.23%) Adobe Experience Manager
2 1 (3.23%) Drupal
2 1 (3.23%) Facebook Platform
2 1 (3.23%) Kentico
2 1 (3.23%) SharePoint
2 1 (3.23%) SharePoint 2013
2 1 (3.23%) Sitecore CMS
2 1 (3.23%) Umbraco
Applications
1 4 (12.90%) MS Excel
1 4 (12.90%) MS PowerPoint
2 3 (9.68%) MS Office
3 2 (6.45%) Spreadsheet
4 1 (3.23%) Photoshop
Business Applications
1 2 (6.45%) Sprinklr
2 1 (3.23%) Radian6
2 1 (3.23%) WebTrends
Cloud Services
1 3 (9.68%) AdWords
1 3 (9.68%) Google Cloud Platform
2 2 (6.45%) Socialbakers
3 1 (3.23%) Adobe Analytics
3 1 (3.23%) Amazon AWS
3 1 (3.23%) Amazon S3
3 1 (3.23%) Google Tag Manager
Communications & Networking
1 2 (6.45%) Intranet
2 1 (3.23%) Internet
Database & Business Intelligence
1 3 (9.68%) BigQuery
2 1 (3.23%) Mixpanel
2 1 (3.23%) SQL Server
General
1 15 (48.39%) Marketing
2 6 (19.35%) Finance
2 6 (19.35%) Publishing
3 4 (12.90%) Advertising
4 3 (9.68%) Legal
5 1 (3.23%) Banking
5 1 (3.23%) Retail
Job Titles
1 15 (48.39%) Analyst
2 6 (19.35%) Digital Analyst
3 5 (16.13%) Data Analyst
4 4 (12.90%) Developer
4 4 (12.90%) Senior Analyst
5 3 (9.68%) Java Developer
5 3 (9.68%) Marketing Analyst
5 3 (9.68%) SQL Analyst
6 2 (6.45%) Angular Developer
6 2 (6.45%) C Developer
6 2 (6.45%) Excel Analyst
6 2 (6.45%) Junior
6 2 (6.45%) Junior Analyst
6 2 (6.45%) Junior Data Analyst
6 2 (6.45%) Junior Web Analyst
6 2 (6.45%) SQL Data Analyst
6 2 (6.45%) Web Analyst
7 1 (3.23%) Conversion Manager
7 1 (3.23%) Digital Marketing Analyst
7 1 (3.23%) Marketing Insight Analyst
Libraries, Frameworks & Software Standards
1 4 (12.90%) HTML
2 3 (9.68%) AngularJS
2 3 (9.68%) CSS
3 1 (3.23%) CSS3
3 1 (3.23%) Flash
3 1 (3.23%) HTML5
3 1 (3.23%) JSON
Miscellaneous
1 10 (32.26%) Analytical Skills
2 7 (22.58%) Social Media
3 5 (16.13%) Visualisation
4 3 (9.68%) Economics
4 3 (9.68%) Mathematics
4 3 (9.68%) Physics
4 3 (9.68%) Statistics
4 3 (9.68%) User Experience
5 2 (6.45%) Data Extraction
6 1 (3.23%) Copywriting
6 1 (3.23%) Management Information System
6 1 (3.23%) Mobile App
Processes & Methodologies
1 30 (96.77%) Analytics
2 11 (35.48%) E-Commerce
3 8 (25.81%) SEO
4 7 (22.58%) Agile Software Development
4 7 (22.58%) Web Analytics
5 6 (19.35%) Digital Marketing
6 5 (16.13%) Business Intelligence
6 5 (16.13%) Data Analysis
6 5 (16.13%) Digital Analytics
7 3 (9.68%) Content Management
7 3 (9.68%) Data Analytics
7 3 (9.68%) Data Visualisation
7 3 (9.68%) Pair Programming
7 3 (9.68%) Tag Management
7 3 (9.68%) TDD
8 2 (6.45%) Customer Insight
8 2 (6.45%) Migration
8 2 (6.45%) Pay per click
8 2 (6.45%) Stakeholder Management
8 2 (6.45%) Validation
Programming Languages
1 7 (22.58%) SQL
2 6 (19.35%) JavaScript
3 4 (12.90%) Java
4 3 (9.68%) Groovy
5 2 (6.45%) C
5 2 (6.45%) VBA
6 1 (3.23%) Python
6 1 (3.23%) R
6 1 (3.23%) T-SQL
Qualifications
1 4 (12.90%) Degree
2 1 (3.23%) PMI Certification
2 1 (3.23%) PMP
Quality Assurance & Compliance
1 2 (6.45%) Disclosure Scotland
Vendors
1 30 (96.77%) Google
2 7 (22.58%) Tableau
3 4 (12.90%) Adobe
3 4 (12.90%) Crimson Hexagon
4 3 (9.68%) Facebook
4 3 (9.68%) Twitter
5 2 (6.45%) Brandwatch
5 2 (6.45%) DoubleClick
5 2 (6.45%) Omniture
5 2 (6.45%) Optimizely
5 2 (6.45%) Sitecore
5 2 (6.45%) Spredfast
6 1 (3.23%) comScore
6 1 (3.23%) hybris
6 1 (3.23%) IBM
6 1 (3.23%) Marin
6 1 (3.23%) Mediaplex
6 1 (3.23%) Microsoft
6 1 (3.23%) SAP
6 1 (3.23%) Yahoo!
City, London
Spring Technology
Rate: £450 - £550 per day
Posted: 5 days ago