The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 27 February 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Feb 2015
Same period 2014 Same period 2013
Google Analytics
Rank 167 189 190
Rank change year-on-year
+22 +1
Contract jobs citing Google Analytics 17 11 4
As % of all contract IT jobs located in the City of London 0.33% 0.19% 0.070%
As % of the Business Applications category 4.07% 2.39% 0.89%
Number of daily rates quoted 12 4 3
Average daily rate
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of your Daily Rate
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£338 £333 £275
Average daily rate % change year-on-year
+1.50% +20.90%
90% offered a daily rate of more than £275 £215 £203
10% offered a daily rate of more than £498 £450 £335
UK excluding London average daily rate £300 £375 £240
% change year-on-year
-20.00% +56.25%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £16.50 £17.50
% change year-on-year
- -5.71%
Google Analytics
London

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the City of London region.

Business Applications Category
City of London
Contract IT job ads with a match in the
Business Applications category
418 460 450
As % of all contract IT jobs located in the City of London 8.14% 7.93% 7.87%
Number of daily rates quoted 302 308 323
Average daily rate £500 £450 £475
Average daily rate % change year-on-year
+11.11% -5.26%
90% offered a daily rate of more than £320 £316 £350
10% offered a daily rate of more than £650 £625 £600
UK excluding London average daily rate £425 £413 £413
% change year-on-year
+3.03% -
Number of hourly rates quoted 2 4 1
Average hourly rate £31.25 £27.56 £49.00
Average hourly rate % change year-on-year
+13.38% -43.75%
UK excluding London average hourly rate £18.00 £23.00 £37.80
% change year-on-year
-21.73% -39.15%

Google Analytics
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the City of London region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the City of London

Google Analytics
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the City of London region.

Google Analytics Daily Rate Trend in the City of London

Google Analytics
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the City of London region over the 3 months to 27 February 2015.

Google Analytics Daily Rate Histogram in the City of London

Google Analytics
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the City of London region.

Google Analytics Hourly Rate Trend in the City of London

Google Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 27 February 2015, IT contractor jobs across the City of London region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 37 (100.00%) Google
1 37 (100.00%) Analytics
2 14 (37.84%) Web Analytics
3 12 (32.43%) Marketing
4 9 (24.32%) Adobe
4 9 (24.32%) Agile Software Development
5 8 (21.62%) WebTrends
5 8 (21.62%) SQL
5 8 (21.62%) HTML
5 8 (21.62%) Analytical Skills
6 7 (18.92%) User Experience
6 7 (18.92%) Degree
7 6 (16.22%) Visualisation
8 5 (13.51%) Java
8 5 (13.51%) JavaScript
8 5 (13.51%) CRM
8 5 (13.51%) SiteCatalyst
8 5 (13.51%) Statistics
8 5 (13.51%) Web Development
8 5 (13.51%) Data Analysis
8 5 (13.51%) Tableau
9 4 (10.81%) MS PowerPoint
9 4 (10.81%) Omniture
9 4 (10.81%) Security Cleared
9 4 (10.81%) Spreadsheet
9 4 (10.81%) SEO
9 4 (10.81%) Finance
9 4 (10.81%) Scrum
9 4 (10.81%) CSS
9 4 (10.81%) SPSS

Google Analytics
Top Related IT Skills in the City of London by Category

For the 6 months to 27 February 2015, IT contractor jobs across the City of London region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 4 (10.81%) SAS
2 3 (8.11%) CMS
2 3 (8.11%) Adobe CQ
3 2 (5.41%) Drupal
4 1 (2.70%) WordPress
4 1 (2.70%) TeamSite
4 1 (2.70%) IIS
4 1 (2.70%) Tomcat
Applications
1 4 (10.81%) SPSS
1 4 (10.81%) MS PowerPoint
1 4 (10.81%) Spreadsheet
2 2 (5.41%) MS Excel
3 1 (2.70%) PowerPivot
Business Applications
1 8 (21.62%) WebTrends
2 5 (13.51%) SiteCatalyst
Cloud Services
1 2 (5.41%) Basecamp
2 1 (2.70%) Google Cloud Platform
2 1 (2.70%) Microsoft Azure
2 1 (2.70%) Google App Engine
Communications & Networking
1 2 (5.41%) Intranet
Database & Business Intelligence
1 3 (8.11%) Big Data
2 1 (2.70%) Oracle Database
2 1 (2.70%) MySQL
2 1 (2.70%) MS Access
2 1 (2.70%) Data Warehouse
2 1 (2.70%) Data Mining
2 1 (2.70%) SQL Server Integration Services
2 1 (2.70%) Oracle Database 11g
2 1 (2.70%) Base SAS
2 1 (2.70%) SAS Enterprise Guide
2 1 (2.70%) NoSQL
Development Applications
1 3 (8.11%) JIRA
1 3 (8.11%) Grunt
2 2 (5.41%) Trac
3 1 (2.70%) Subversion
3 1 (2.70%) TeamCity
3 1 (2.70%) Psake
General
1 12 (32.43%) Marketing
2 4 (10.81%) Finance
3 3 (8.11%) Publishing
4 2 (5.41%) Legal
5 1 (2.70%) Financial Institution
5 1 (2.70%) Banking
5 1 (2.70%) Retail
5 1 (2.70%) Retail Banking
Job Titles
1 14 (37.84%) Analyst
2 6 (16.22%) Developer
3 5 (13.51%) Product Manager
4 4 (10.81%) Senior Manager
4 4 (10.81%) Performance Analyst
4 4 (10.81%) Senior Product Manager
4 4 (10.81%) Web Analyst
5 3 (8.11%) Data Analyst
6 2 (5.41%) Senior Developer
7 1 (2.70%) Senior Analyst
7 1 (2.70%) Java Developer
7 1 (2.70%) Web Designer
7 1 (2.70%) Business Analyst
7 1 (2.70%) Consultant
7 1 (2.70%) Copywriter
7 1 (2.70%) Product Marketing Manager
7 1 (2.70%) Front-End Developer
7 1 (2.70%) Senior Front-End Developer
7 1 (2.70%) Designer
7 1 (2.70%) Content Manager
Libraries, Frameworks & Software Standards
1 8 (21.62%) HTML
2 4 (10.81%) CSS
3 3 (8.11%) Web Services
3 3 (8.11%) Ajax
3 3 (8.11%) jQuery
4 2 (5.41%) RESTful
4 2 (5.41%) Regular Expression
4 2 (5.41%) AngularJS
5 1 (2.70%) HTML5
5 1 (2.70%) CSS3
5 1 (2.70%) JSON
5 1 (2.70%) Spring MVC
5 1 (2.70%) Grails
5 1 (2.70%) Django
5 1 (2.70%) Spring
5 1 (2.70%) J2EE
Miscellaneous
1 8 (21.62%) Analytical Skills
2 7 (18.92%) User Experience
3 6 (16.22%) Visualisation
4 5 (13.51%) Statistics
5 3 (8.11%) Data Structures
6 2 (5.41%) Social Media
6 2 (5.41%) Digital Media
6 2 (5.41%) Ontologies
7 1 (2.70%) Copywriting
7 1 (2.70%) Blog
7 1 (2.70%) Open Source
7 1 (2.70%) W3C
7 1 (2.70%) BBC
7 1 (2.70%) Mobile App
Operating Systems
1 2 (5.41%) Android
1 2 (5.41%) Apple iOS
Processes & Methodologies
1 37 (100.00%) Analytics
2 14 (37.84%) Web Analytics
3 9 (24.32%) Agile Software Development
4 5 (13.51%) CRM
4 5 (13.51%) Data Analysis
4 5 (13.51%) Web Development
5 4 (10.81%) SEO
5 4 (10.81%) Scrum
6 3 (8.11%) E-Commerce
6 3 (8.11%) CHAID
6 3 (8.11%) Content Management
6 3 (8.11%) Product Management
6 3 (8.11%) Information Architecture
6 3 (8.11%) Data-Driven Marketing
6 3 (8.11%) Time Series Analysis
6 3 (8.11%) Factor Analysis
7 2 (5.41%) Kalman Filter
7 2 (5.41%) Online Marketing
7 2 (5.41%) Marketing Strategy
7 2 (5.41%) Pay per click
Programming Languages
1 8 (21.62%) SQL
2 5 (13.51%) Java
2 5 (13.51%) JavaScript
3 2 (5.41%) VBA
3 2 (5.41%) Python
4 1 (2.70%) Objective-C
4 1 (2.70%) Ruby
4 1 (2.70%) PowerShell
4 1 (2.70%) R
Qualifications
1 7 (18.92%) Degree
2 4 (10.81%) Security Cleared
3 2 (5.41%) SC Cleared
Vendors
1 37 (100.00%) Google
2 9 (24.32%) Adobe
3 5 (13.51%) Tableau
4 4 (10.81%) Omniture
5 3 (8.11%) DoubleClick
5 3 (8.11%) Coremetrics
5 3 (8.11%) Salesforce.com
5 3 (8.11%) Sysomos
6 1 (2.70%) Facebook
6 1 (2.70%) Twitter
6 1 (2.70%) New Relic
6 1 (2.70%) Birst
6 1 (2.70%) Oracle
6 1 (2.70%) Business Objects
6 1 (2.70%) Microsoft
6 1 (2.70%) Unica