The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Google Analytics
Rank 186 218 214
Rank change year-on-year
+32 -4
Contract jobs citing Google Analytics 13 9 6
As % of all contract IT jobs located in the City of London 0.22% 0.13% 0.077%
As % of the Business Applications category 2.37% 1.51% 0.90%
Number of daily rates quoted 13 7 3
Average daily rate
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£375 £300 £250
Average daily rate % change year-on-year
+25.00% +20.00%
90% offered a daily rate of more than £307 £258 £210
10% offered a daily rate of more than £484 £425 £290
UK excluding London average daily rate £285 £288 £225
% change year-on-year
-0.86% +27.77%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £37.50 £17.69 £18.00
% change year-on-year
+111.98% -1.72%
Google Analytics
London

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the City of London region.

Business Applications Category
City of London
Contract IT job ads with a match in the
Business Applications category
548 595 670
As % of all contract IT jobs located in the City of London 9.31% 8.26% 8.63%
Number of daily rates quoted 403 391 488
Average daily rate £475 £465 £500
Average daily rate % change year-on-year
+2.15% -7.00%
90% offered a daily rate of more than £337 £325 £375
10% offered a daily rate of more than £575 £625 £625
UK excluding London average daily rate £425 £400 £450
% change year-on-year
+6.25% -11.01%
Number of hourly rates quoted 5 5 4
Average hourly rate £31.43 £14.75 £41.05
Average hourly rate % change year-on-year
+113.05% -64.06%
90% offered a hourly rate of more than £14.89 £14.50 £24.50
10% offered a hourly rate of more than £32.82 £18.50 £54.06
UK excluding London average hourly rate £31.50 £17.60 £32.50
% change year-on-year
+79.02% -45.86%

Google Analytics
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the City of London region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the City of London

Google Analytics
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the City of London region.

Google Analytics Daily Rate Trend in the City of London

Google Analytics
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the City of London region over the 3 months to 19 September 2014.

Google Analytics Daily Rate Histogram in the City of London

Google Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 19 September 2014, IT contractor jobs across the City of London region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 25 (100.00%) Google
1 25 (100.00%) Analytics
2 14 (56.00%) Marketing
3 10 (40.00%) Omniture
3 10 (40.00%) SQL
4 9 (36.00%) SQL Server
4 9 (36.00%) SAS
5 8 (32.00%) Business Intelligence
6 6 (24.00%) Facebook
6 6 (24.00%) Twitter
6 6 (24.00%) Data Analytics
6 6 (24.00%) Analytical Skills
7 5 (20.00%) Kimball Methodology
7 5 (20.00%) Master Data Management
7 5 (20.00%) Tableau
7 5 (20.00%) Data Governance
7 5 (20.00%) Data Quality
7 5 (20.00%) Data Integration
7 5 (20.00%) Data Architecture
7 5 (20.00%) Hadoop
7 5 (20.00%) SQL Server Integration Services
7 5 (20.00%) Data Modelling
7 5 (20.00%) ETL
7 5 (20.00%) Retail
7 5 (20.00%) Data Management
7 5 (20.00%) Data Analysis
7 5 (20.00%) Project Management
7 5 (20.00%) Ab Initio
8 4 (16.00%) SEO
8 4 (16.00%) Finance

Google Analytics
Top Related IT Skills in the City of London by Category

For the 6 months to 19 September 2014, IT contractor jobs across the City of London region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 9 (36.00%) SAS
2 2 (8.00%) CMS
3 1 (4.00%) TYPO3
3 1 (4.00%) Umbraco
3 1 (4.00%) IIS
Applications
1 4 (16.00%) MS Excel
2 3 (12.00%) MS PowerPoint
3 1 (4.00%) Spreadsheet
3 1 (4.00%) MS Project
3 1 (4.00%) Photoshop
3 1 (4.00%) SPSS
3 1 (4.00%) Fireworks
Business Applications
1 4 (16.00%) WebTrends
2 2 (8.00%) SiteCatalyst
Cloud Services
1 1 (4.00%) GitHub
Database & Business Intelligence
1 9 (36.00%) SQL Server
2 5 (20.00%) Hadoop
2 5 (20.00%) SQL Server Integration Services
3 4 (16.00%) Data Mining
3 4 (16.00%) DB2
3 4 (16.00%) Big Data
3 4 (16.00%) Relational Database
4 2 (8.00%) Data Warehouse
Development Applications
1 1 (4.00%) Mercurial
1 1 (4.00%) Dreamweaver
1 1 (4.00%) Subversion
General
1 14 (56.00%) Marketing
2 5 (20.00%) Retail
3 4 (16.00%) Finance
4 3 (12.00%) Publishing
4 3 (12.00%) Games
5 2 (8.00%) Financial Institution
6 1 (4.00%) French Language
6 1 (4.00%) German Language
6 1 (4.00%) Banking
Job Titles
1 17 (68.00%) Analyst
2 9 (36.00%) Data Analyst
3 4 (16.00%) Web Analyst
4 3 (12.00%) Project Manager
5 2 (8.00%) Report Analyst
6 1 (4.00%) Data Analytics Manager
6 1 (4.00%) Customer Insight Manager
6 1 (4.00%) Digital Project Manager
6 1 (4.00%) Web Manager
6 1 (4.00%) Senior Marketing Analyst
6 1 (4.00%) Marketing Analyst
6 1 (4.00%) .NET Developer
6 1 (4.00%) Data Manager
6 1 (4.00%) .NET Web Developer
6 1 (4.00%) Performance Analyst
6 1 (4.00%) Developer
6 1 (4.00%) Web Developer
6 1 (4.00%) Consultant
6 1 (4.00%) Senior Analyst
6 1 (4.00%) Website Manager
Libraries, Frameworks & Software Standards
1 3 (12.00%) HTML
2 2 (8.00%) CSS
3 1 (4.00%) CSS3
3 1 (4.00%) HTML5
3 1 (4.00%) jQuery
3 1 (4.00%) Web Services
3 1 (4.00%) XML
3 1 (4.00%) XSLT
3 1 (4.00%) Flash
3 1 (4.00%) XHTML
3 1 (4.00%) .NET
3 1 (4.00%) Ajax
Miscellaneous
1 6 (24.00%) Analytical Skills
2 5 (20.00%) Data Integration
3 2 (8.00%) Statistics
4 1 (4.00%) Mobile App
4 1 (4.00%) User Experience
4 1 (4.00%) Mathematics
4 1 (4.00%) W3C
Processes & Methodologies
1 25 (100.00%) Analytics
2 8 (32.00%) Business Intelligence
3 6 (24.00%) Data Analytics
4 5 (20.00%) Kimball Methodology
4 5 (20.00%) Master Data Management
4 5 (20.00%) Data Governance
4 5 (20.00%) Data Architecture
4 5 (20.00%) Data Modelling
4 5 (20.00%) ETL
4 5 (20.00%) Data Management
4 5 (20.00%) Data Analysis
4 5 (20.00%) Project Management
5 4 (16.00%) SEO
5 4 (16.00%) Web Analytics
6 3 (12.00%) Digital Marketing
6 3 (12.00%) PRINCE2
6 3 (12.00%) Stakeholder Management
7 2 (8.00%) Scrum
7 2 (8.00%) Content Management
7 2 (8.00%) Agile Software Development
Programming Languages
1 10 (40.00%) SQL
2 1 (4.00%) JavaScript
2 1 (4.00%) C#
2 1 (4.00%) C++
Qualifications
1 3 (12.00%) Degree
2 1 (4.00%) Security Cleared
Quality Assurance & Compliance
1 5 (20.00%) Data Quality
Vendors
1 25 (100.00%) Google
2 10 (40.00%) Omniture
3 6 (24.00%) Facebook
3 6 (24.00%) Twitter
4 5 (20.00%) Tableau
4 5 (20.00%) Ab Initio
5 4 (16.00%) Oracle
5 4 (16.00%) Business Objects
6 3 (12.00%) Microsoft
7 1 (4.00%) MicroStrategy
7 1 (4.00%) Teradata
City of London
I4 Recruitment
Rate: £400 - 1,000 per day + Negotiable
Posted: 22 days ago