The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 18 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
18 Dec 2014
Same period 2013 Same period 2012
Google Analytics
Rank 182 203 195
Rank change year-on-year
+21 -8
Contract jobs citing Google Analytics 24 14 6
As % of all contract IT jobs located in the City of London 0.42% 0.20% 0.098%
As % of the Business Applications category 4.99% 2.67% 1.23%
Number of daily rates quoted 16 10 5
Average daily rate
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of your Daily Rate
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£340 £275 £288
Average daily rate % change year-on-year
+23.63% -4.34%
90% offered a daily rate of more than £281 £223 £226
10% offered a daily rate of more than £525 £455 £475
UK excluding London average daily rate £300 £398 £225
% change year-on-year
-24.52% +76.66%
Number of hourly rates quoted 2 0 0
Average hourly rate £19.50 - -
UK excluding London average hourly rate - £14.02 £13.00
% change year-on-year
- +7.84%
Google Analytics
London

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the City of London region.

Business Applications Category
City of London
Contract IT job ads with a match in the
Business Applications category
481 525 486
As % of all contract IT jobs located in the City of London 8.51% 7.69% 7.93%
Number of daily rates quoted 360 353 372
Average daily rate £463 £475 £450
Average daily rate % change year-on-year
-2.63% +5.55%
90% offered a daily rate of more than £288 £338 £325
10% offered a daily rate of more than £650 £650 £600
UK excluding London average daily rate £425 £420 £410
% change year-on-year
+1.19% +2.43%
Number of hourly rates quoted 3 5 6
Average hourly rate £19.50 £29.20 £43.48
Average hourly rate % change year-on-year
-33.20% -32.84%
UK excluding London average hourly rate £17.50 £35.00 £36.00
% change year-on-year
-50.00% -2.77%

Google Analytics
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the City of London region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the City of London

Google Analytics
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the City of London region.

Google Analytics Daily Rate Trend in the City of London

Google Analytics
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the City of London region over the 3 months to 18 December 2014.

Google Analytics Daily Rate Histogram in the City of London

Google Analytics
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the City of London region.

Google Analytics Hourly Rate Trend in the City of London

Google Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 18 December 2014, IT contractor jobs across the City of London region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 37 (100.00%) Google
1 37 (100.00%) Analytics
2 18 (48.65%) Marketing
3 12 (32.43%) SQL
3 12 (32.43%) Web Analytics
4 11 (29.73%) SAS
5 9 (24.32%) Agile Software Development
6 8 (21.62%) Omniture
7 7 (18.92%) Degree
7 7 (18.92%) Facebook
7 7 (18.92%) Twitter
7 7 (18.92%) WebTrends
7 7 (18.92%) Business Intelligence
7 7 (18.92%) Adobe
7 7 (18.92%) Analytical Skills
8 6 (16.22%) User Experience
8 6 (16.22%) HTML
8 6 (16.22%) SQL Server
8 6 (16.22%) Big Data
8 6 (16.22%) Data Analytics
9 5 (13.51%) Tableau
9 5 (13.51%) Data Governance
9 5 (13.51%) Data Quality
9 5 (13.51%) Data Architecture
9 5 (13.51%) Data Integration
9 5 (13.51%) Web Development
9 5 (13.51%) SQL Server Integration Services
9 5 (13.51%) Scrum
9 5 (13.51%) Ab Initio
9 5 (13.51%) Data Management

Google Analytics
Top Related IT Skills in the City of London by Category

For the 6 months to 18 December 2014, IT contractor jobs across the City of London region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 11 (29.73%) SAS
2 3 (8.11%) Adobe CQ
3 1 (2.70%) CMS
3 1 (2.70%) Tomcat
3 1 (2.70%) IIS
3 1 (2.70%) TeamSite
Applications
1 4 (10.81%) MS Excel
2 3 (8.11%) Spreadsheet
2 3 (8.11%) MS PowerPoint
2 3 (8.11%) SPSS
3 1 (2.70%) MS Project
Business Applications
1 7 (18.92%) WebTrends
2 4 (10.81%) SiteCatalyst
Cloud Services
1 2 (5.41%) Basecamp
Communications & Networking
1 2 (5.41%) Intranet
Database & Business Intelligence
1 6 (16.22%) SQL Server
1 6 (16.22%) Big Data
2 5 (13.51%) SQL Server Integration Services
3 3 (8.11%) Hadoop
3 3 (8.11%) Data Warehouse
4 2 (5.41%) Relational Database
4 2 (5.41%) Data Mining
4 2 (5.41%) DB2
5 1 (2.70%) Base SAS
5 1 (2.70%) SAS Enterprise Guide
5 1 (2.70%) MySQL
5 1 (2.70%) MS Access
5 1 (2.70%) Amazon Redshift
Development Applications
1 3 (8.11%) JIRA
1 3 (8.11%) Grunt
2 2 (5.41%) Trac
3 1 (2.70%) Subversion
General
1 18 (48.65%) Marketing
2 4 (10.81%) Finance
3 3 (8.11%) Retail
3 3 (8.11%) Publishing
4 2 (5.41%) Games
5 1 (2.70%) Legal
Job Titles
1 18 (48.65%) Analyst
2 9 (24.32%) Data Analyst
3 6 (16.22%) Developer
4 4 (10.81%) Senior Product Manager
4 4 (10.81%) Product Manager
4 4 (10.81%) Senior Manager
5 3 (8.11%) Project Manager
5 3 (8.11%) Web Analyst
6 2 (5.41%) Senior Developer
6 2 (5.41%) Senior Analyst
7 1 (2.70%) Data Analytics Manager
7 1 (2.70%) Customer Insight Manager
7 1 (2.70%) Insight Analyst
7 1 (2.70%) Web Analytics Consultant
7 1 (2.70%) CSS Developer
7 1 (2.70%) Digital Project Manager
7 1 (2.70%) Front-End Developer
7 1 (2.70%) Senior Front-End Developer
7 1 (2.70%) Marketing Analyst
7 1 (2.70%) Senior Marketing Analyst
Libraries, Frameworks & Software Standards
1 6 (16.22%) HTML
2 3 (8.11%) Ajax
2 3 (8.11%) jQuery
2 3 (8.11%) CSS
2 3 (8.11%) Web Services
3 2 (5.41%) RESTful
3 2 (5.41%) AngularJS
3 2 (5.41%) Regular Expression
4 1 (2.70%) CSS3
4 1 (2.70%) HTML5
4 1 (2.70%) JSON
4 1 (2.70%) Spring MVC
4 1 (2.70%) Grails
4 1 (2.70%) Spring
4 1 (2.70%) J2EE
Miscellaneous
1 7 (18.92%) Analytical Skills
2 6 (16.22%) User Experience
3 5 (13.51%) Data Integration
4 4 (10.81%) Statistics
5 3 (8.11%) Visualisation
5 3 (8.11%) Data Structures
6 2 (5.41%) Ontologies
6 2 (5.41%) Social Media
7 1 (2.70%) Digital Media
7 1 (2.70%) Blog
7 1 (2.70%) W3C
Operating Systems
1 1 (2.70%) Apple iOS
1 1 (2.70%) Android
Processes & Methodologies
1 37 (100.00%) Analytics
2 12 (32.43%) Web Analytics
3 9 (24.32%) Agile Software Development
4 7 (18.92%) Business Intelligence
5 6 (16.22%) Data Analytics
6 5 (13.51%) Data Governance
6 5 (13.51%) Data Architecture
6 5 (13.51%) Web Development
6 5 (13.51%) Scrum
6 5 (13.51%) Data Management
6 5 (13.51%) Data Analysis
6 5 (13.51%) ETL
6 5 (13.51%) CRM
6 5 (13.51%) Data Modelling
6 5 (13.51%) Master Data Management
6 5 (13.51%) Kimball Methodology
7 4 (10.81%) SEO
8 3 (8.11%) Information Architecture
8 3 (8.11%) Project Management
8 3 (8.11%) PRINCE2
Programming Languages
1 12 (32.43%) SQL
2 4 (10.81%) Java
3 3 (8.11%) JavaScript
4 1 (2.70%) VBA
Qualifications
1 7 (18.92%) Degree
2 3 (8.11%) Security Cleared
3 2 (5.41%) SC Cleared
Quality Assurance & Compliance
1 5 (13.51%) Data Quality
Vendors
1 37 (100.00%) Google
2 8 (21.62%) Omniture
3 7 (18.92%) Facebook
3 7 (18.92%) Twitter
3 7 (18.92%) Adobe
4 5 (13.51%) Tableau
4 5 (13.51%) Ab Initio
5 3 (8.11%) DoubleClick
5 3 (8.11%) Coremetrics
5 3 (8.11%) Business Objects
5 3 (8.11%) Salesforce.com
5 3 (8.11%) Sysomos
6 2 (5.41%) Oracle
6 2 (5.41%) Microsoft
7 1 (2.70%) Unica
7 1 (2.70%) Teradata
7 1 (2.70%) MicroStrategy
City of London
Amoria Bond - UK
Posted: 16 days ago
City of London
Real Staffing
Rate: competitive
Posted: 17 days ago