The first table below looks at the demand for Google Analytics skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 1 August 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the City of London region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
1 Aug 2014
Same period 2013 Same period 2012
Google Analytics
Rank 173 213 218
Rank change year-on-year
+40 +5
Contract jobs citing Google Analytics 19 7 8
As % of all contract IT jobs located in the City of London 0.33% 0.099% 0.10%
As % of the Business Applications category 3.77% 1.15% 1.20%
Number of daily rates quoted 16 7 5
Average daily rate
Keep up to 90%
of your Daily Rate
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£350 £425 £305
Average daily rate % change year-on-year
-17.64% +39.34%
90% offered a daily rate of more than £256 £306 £300
10% offered a daily rate of more than £460 £438 £460
UK excluding London average daily rate £293 £288 £240
% change year-on-year
+1.73% +19.79%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £11.00 - £18.00
Business Applications Category
City of London
Contract IT job ads with a match in the
Business Applications category
504 610 668
As % of all contract IT jobs located in the City of London 8.75% 8.61% 8.58%
Number of daily rates quoted 342 431 487
Average daily rate £475 £450 £475
Average daily rate % change year-on-year
+5.55% -5.26%
90% offered a daily rate of more than £300 £325 £350
10% offered a daily rate of more than £600 £625 £625
UK excluding London average daily rate £425 £413 £438
% change year-on-year
+3.03% -5.71%
Number of hourly rates quoted 4 10 6
Average hourly rate £32.03 £15.00 £48.00
Average hourly rate % change year-on-year
+113.53% -68.75%
90% offered a hourly rate of more than £23.87 £12.40 £41.05
10% offered a hourly rate of more than £32.82 £32.58 £62.95
UK excluding London average hourly rate £32.50 £20.00 £28.75
% change year-on-year
+62.50% -30.43%
Google Analytics
London

Google Analytics
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the City of London region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the City of London

Google Analytics
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the City of London region.

Google Analytics Daily Rate Trend in the City of London

Google Analytics
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the City of London region over the 3 months to 1 August 2014.

Google Analytics Daily Rate Histogram in the City of London

Google Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 1 August 2014, IT contractor jobs across the City of London region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 26 (100.00%) Google
1 26 (100.00%) Analytics
2 16 (61.54%) Marketing
3 10 (38.46%) SQL
4 9 (34.62%) SQL Server
4 9 (34.62%) SAS
4 9 (34.62%) Omniture
5 8 (30.77%) Data Analysis
5 8 (30.77%) Business Intelligence
6 6 (23.08%) Retail
6 6 (23.08%) SEO
6 6 (23.08%) Data Analytics
6 6 (23.08%) Facebook
6 6 (23.08%) Twitter
7 5 (19.23%) Tableau
7 5 (19.23%) Data Governance
7 5 (19.23%) Data Quality
7 5 (19.23%) Digital Marketing
7 5 (19.23%) Data Integration
7 5 (19.23%) Data Architecture
7 5 (19.23%) Hadoop
7 5 (19.23%) Master Data Management
7 5 (19.23%) Kimball Methodology
7 5 (19.23%) Project Management
7 5 (19.23%) Ab Initio
7 5 (19.23%) Data Management
7 5 (19.23%) MS PowerPoint
7 5 (19.23%) SQL Server Integration Services
7 5 (19.23%) Data Modelling
7 5 (19.23%) ETL

Google Analytics
Top Related IT Skills in the City of London by Category

For the 6 months to 1 August 2014, IT contractor jobs across the City of London region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 9 (34.62%) SAS
2 2 (7.69%) CMS
3 1 (3.85%) Umbraco
3 1 (3.85%) TYPO3
3 1 (3.85%) IIS
Applications
1 5 (19.23%) MS PowerPoint
2 4 (15.38%) MS Excel
3 1 (3.85%) Spreadsheet
3 1 (3.85%) MS Project
3 1 (3.85%) Photoshop
3 1 (3.85%) SPSS
3 1 (3.85%) Fireworks
Business Applications
1 2 (7.69%) WebTrends
1 2 (7.69%) SiteCatalyst
Cloud Services
1 1 (3.85%) GitHub
Database & Business Intelligence
1 9 (34.62%) SQL Server
2 5 (19.23%) Hadoop
2 5 (19.23%) SQL Server Integration Services
3 4 (15.38%) Data Mining
3 4 (15.38%) DB2
3 4 (15.38%) Relational Database
3 4 (15.38%) Big Data
4 2 (7.69%) Data Warehouse
Development Applications
1 1 (3.85%) Mercurial
1 1 (3.85%) Subversion
1 1 (3.85%) Dreamweaver
General
1 16 (61.54%) Marketing
2 6 (23.08%) Retail
3 4 (15.38%) Finance
4 3 (11.54%) Publishing
4 3 (11.54%) Games
5 2 (7.69%) Financial Institution
5 2 (7.69%) Advertising
6 1 (3.85%) French Language
6 1 (3.85%) German Language
6 1 (3.85%) Banking
Job Titles
1 15 (57.69%) Analyst
2 9 (34.62%) Data Analyst
3 3 (11.54%) Project Manager
3 3 (11.54%) Web Analyst
4 2 (7.69%) Report Analyst
5 1 (3.85%) Customer Insight Manager
5 1 (3.85%) Data Analytics Manager
5 1 (3.85%) Digital Project Manager
5 1 (3.85%) Marketing Analyst
5 1 (3.85%) Senior Marketing Analyst
5 1 (3.85%) Webmaster
5 1 (3.85%) Developer
5 1 (3.85%) Web Developer
5 1 (3.85%) Consultant
5 1 (3.85%) Senior Analyst
5 1 (3.85%) Website Manager
5 1 (3.85%) .NET Developer
5 1 (3.85%) Data Manager
5 1 (3.85%) .NET Web Developer
5 1 (3.85%) Web Manager
Libraries, Frameworks & Software Standards
1 3 (11.54%) HTML
2 2 (7.69%) XML
2 2 (7.69%) CSS
3 1 (3.85%) HTML5
3 1 (3.85%) CSS3
3 1 (3.85%) jQuery
3 1 (3.85%) JSON
3 1 (3.85%) Ajax
3 1 (3.85%) Web Services
3 1 (3.85%) XSLT
3 1 (3.85%) Flash
3 1 (3.85%) XHTML
3 1 (3.85%) .NET
Miscellaneous
1 5 (19.23%) Data Integration
2 2 (7.69%) Statistics
2 2 (7.69%) New Media
3 1 (3.85%) Mobile App
3 1 (3.85%) Mathematics
3 1 (3.85%) W3C
Processes & Methodologies
1 26 (100.00%) Analytics
2 8 (30.77%) Data Analysis
2 8 (30.77%) Business Intelligence
3 6 (23.08%) SEO
3 6 (23.08%) Data Analytics
4 5 (19.23%) Data Governance
4 5 (19.23%) Digital Marketing
4 5 (19.23%) Data Architecture
4 5 (19.23%) Master Data Management
4 5 (19.23%) Kimball Methodology
4 5 (19.23%) Project Management
4 5 (19.23%) Data Management
4 5 (19.23%) Data Modelling
4 5 (19.23%) ETL
5 3 (11.54%) Stakeholder Management
5 3 (11.54%) PRINCE2
6 2 (7.69%) PRINCE
6 2 (7.69%) CRM
6 2 (7.69%) Web Analytics
6 2 (7.69%) Pay per click
Programming Languages
1 10 (38.46%) SQL
2 1 (3.85%) JavaScript
2 1 (3.85%) C#
2 1 (3.85%) C++
Qualifications
1 3 (11.54%) Degree
Quality Assurance & Compliance
1 5 (19.23%) Data Quality
Vendors
1 26 (100.00%) Google
2 9 (34.62%) Omniture
3 6 (23.08%) Facebook
3 6 (23.08%) Twitter
4 5 (19.23%) Tableau
4 5 (19.23%) Ab Initio
5 4 (15.38%) Oracle
5 4 (15.38%) Business Objects
6 3 (11.54%) Microsoft
7 2 (7.69%) Salesforce.com
8 1 (3.85%) Splunk
8 1 (3.85%) Teradata
8 1 (3.85%) MicroStrategy
City, London
Premier Group Recruitment
Rate: £250 - £350 per annum
Posted: Yesterday
City of London
Progressive Recruitment
Rate: £200 - £300 per day + competitive
Posted: 17 days ago
City of London
Computer Futures
Rate: competitive
Posted: 24 days ago