The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the City of London region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 26 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
26 May 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 145 188 204
Rank change year-on-year
+43 +16
Contract jobs citing Google Analytics 16 13 10
As % of all contract IT jobs located in the City of London 0.48% 0.24% 0.17%
As % of the Cloud Services category 4.66% 3.90% 4.22%
Number of daily rates quoted 11 6 7
Median daily rate £338 £403 £300
Median daily rate % change year-on-year
-16.14% +34.16%
90% offered a daily rate of more than £225 £250 £245
10% offered a daily rate of more than £450 £496 £405
UK excluding London median daily rate £375 £310 £300
% change year-on-year
+20.96% +3.33%
Number of hourly rates quoted 0 1 0
Median hourly rate - £15.64 -
UK excluding London median hourly rate £19.61 - -
Google Analytics
London

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the City of London region.

Cloud Services Category
City of London
Contract IT job ads with a match in the
Cloud Services category
343 333 237
As % of all contract IT jobs located in the City of London 10.30% 6.13% 3.96%
Number of daily rates quoted 289 239 185
Median daily rate £475 £450 £425
Median daily rate % change year-on-year
+5.55% +5.88%
90% offered a daily rate of more than £338 £250 £312
10% offered a daily rate of more than £625 £600 £550
UK excluding London median daily rate £450 £400 £400
% change year-on-year
+12.50% -
Number of hourly rates quoted 8 3 0
Median hourly rate £20.50 £17.50 -
Median hourly rate % change year-on-year
+17.14% -
UK excluding London median hourly rate £17.50 £25.00 £13.00
% change year-on-year
-30.00% +92.30%

Google Analytics
Jobs Demand Trend in the City of London

The demand trend of contract jobs across the City of London region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the City of London

Google Analytics
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the City of London region.

Google Analytics Daily Rate Trend in the City of London

Google Analytics
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the City of London region over the 3 months to 26 May 2016.

Google Analytics Daily Rate Histogram in the City of London

Google Analytics
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the City of London region.

Google Analytics Hourly Rate Trend in the City of London

Google Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 26 May 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for Google Analytics.

1 18 (94.74%) Google
1 18 (94.74%) Analytics
2 12 (63.16%) Marketing
3 7 (36.84%) Digital Marketing
3 7 (36.84%) Analytical Skills
3 7 (36.84%) Finance
4 6 (31.58%) SEO
4 6 (31.58%) Digital Analytics
5 5 (26.32%) E-Commerce
5 5 (26.32%) JavaScript
6 4 (21.05%) MS Excel
6 4 (21.05%) Data Analysis
6 4 (21.05%) Web Analytics
6 4 (21.05%) Social Media
7 3 (15.79%) Tableau
7 3 (15.79%) MS PowerPoint
7 3 (15.79%) Agile Software Development
7 3 (15.79%) Advertising
7 3 (15.79%) Publishing
7 3 (15.79%) MS Office
7 3 (15.79%) Tag Management
8 2 (10.53%) Google Tag Manager
8 2 (10.53%) AdWords
8 2 (10.53%) CRM
8 2 (10.53%) SharePoint
8 2 (10.53%) HTML
8 2 (10.53%) Business Intelligence
8 2 (10.53%) Validation
8 2 (10.53%) CMS
8 2 (10.53%) Content Management

Google Analytics
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (10.53%) CMS
1 2 (10.53%) SharePoint
1 2 (10.53%) WordPress
2 1 (5.26%) Adobe Experience Manager
2 1 (5.26%) Drupal
2 1 (5.26%) Exchange Server 2007
2 1 (5.26%) Exchange Server 2010
2 1 (5.26%) Exchange Server 2013
2 1 (5.26%) MS Exchange
2 1 (5.26%) SharePoint 2013
2 1 (5.26%) Sitecore CMS
2 1 (5.26%) Umbraco
Applications
1 4 (21.05%) MS Excel
2 3 (15.79%) MS Office
2 3 (15.79%) MS PowerPoint
3 2 (10.53%) Spreadsheet
Business Applications
1 1 (5.26%) WebTrends
Cloud Services
1 2 (10.53%) AdWords
1 2 (10.53%) Google Tag Manager
2 1 (5.26%) Adobe Analytics
2 1 (5.26%) Amazon AWS
2 1 (5.26%) GitHub
Communications & Networking
1 1 (5.26%) Intranet
Database & Business Intelligence
1 1 (5.26%) MySQL
1 1 (5.26%) Oracle Reports
1 1 (5.26%) RDBMS
1 1 (5.26%) Relational Database
1 1 (5.26%) SQL Server
1 1 (5.26%) SQL Server 2005
1 1 (5.26%) SQL Server Analysis Services
1 1 (5.26%) SQL Server Integration Services
Development Applications
1 1 (5.26%) Git (software)
1 1 (5.26%) Jenkins
General
1 12 (63.16%) Marketing
2 7 (36.84%) Finance
3 3 (15.79%) Advertising
3 3 (15.79%) Publishing
4 1 (5.26%) Banking
4 1 (5.26%) Retail
Job Titles
1 6 (31.58%) Analyst
2 2 (10.53%) Data Analyst
2 2 (10.53%) Digital Analyst
2 2 (10.53%) Junior
2 2 (10.53%) Junior Analyst
2 2 (10.53%) Junior Data Analyst
2 2 (10.53%) Junior Web Analyst
2 2 (10.53%) Web Analyst
3 1 (5.26%) Automation Consultant
3 1 (5.26%) Customer Analyst
3 1 (5.26%) Digital Analytics Executive
3 1 (5.26%) Digital Executive
3 1 (5.26%) Marketing Automation Consultant
3 1 (5.26%) Marketing Consultant
3 1 (5.26%) Marketing Executive
3 1 (5.26%) Marketing Insight Analyst
3 1 (5.26%) PowerShell Engineer
3 1 (5.26%) SEO Manager
3 1 (5.26%) SharePoint Architect
3 1 (5.26%) SQL Analyst
Libraries, Frameworks & Software Standards
1 2 (10.53%) HTML
2 1 (5.26%) .NET
2 1 (5.26%) CSS
2 1 (5.26%) CSS3
2 1 (5.26%) Flash
2 1 (5.26%) HTML5
Miscellaneous
1 7 (36.84%) Analytical Skills
2 4 (21.05%) Social Media
3 2 (10.53%) Data Extraction
3 2 (10.53%) User Experience
4 1 (5.26%) Copywriting
4 1 (5.26%) Fintech
4 1 (5.26%) Management Information System
4 1 (5.26%) Performance Metrics
4 1 (5.26%) Public Cloud
4 1 (5.26%) Visualisation
Operating Systems
1 1 (5.26%) Linux
1 1 (5.26%) Windows
1 1 (5.26%) Windows Server
1 1 (5.26%) Windows Server 2003
1 1 (5.26%) Windows Server 2008
1 1 (5.26%) Windows Server 2012
Processes & Methodologies
1 18 (94.74%) Analytics
2 7 (36.84%) Digital Marketing
3 6 (31.58%) Digital Analytics
3 6 (31.58%) SEO
4 5 (26.32%) E-Commerce
5 4 (21.05%) Data Analysis
5 4 (21.05%) Web Analytics
6 3 (15.79%) Agile Software Development
6 3 (15.79%) Tag Management
7 2 (10.53%) Business Intelligence
7 2 (10.53%) Campaign Management
7 2 (10.53%) Content Management
7 2 (10.53%) CRM
7 2 (10.53%) Data Validation
7 2 (10.53%) Display Advertising
7 2 (10.53%) Kalman Filter
7 2 (10.53%) Pay per click
7 2 (10.53%) Social Media Monitoring
7 2 (10.53%) Validation
7 2 (10.53%) Web Marketing
Programming Languages
1 5 (26.32%) JavaScript
2 1 (5.26%) Java
2 1 (5.26%) PowerShell
2 1 (5.26%) Python
2 1 (5.26%) R
2 1 (5.26%) SQL
2 1 (5.26%) VBA
Qualifications
1 1 (5.26%) Degree
1 1 (5.26%) PMI Certification
1 1 (5.26%) PMP
Quality Assurance & Compliance
1 2 (10.53%) Disclosure Scotland
2 1 (5.26%) SLA
System Software
1 1 (5.26%) XenApp
Vendors
1 18 (94.74%) Google
2 3 (15.79%) Tableau
3 2 (10.53%) Sitecore
4 1 (5.26%) Adobe
4 1 (5.26%) Citrix
4 1 (5.26%) Coremetrics
4 1 (5.26%) DoubleClick
4 1 (5.26%) Facebook
4 1 (5.26%) HubSpot
4 1 (5.26%) hybris
4 1 (5.26%) IBM
4 1 (5.26%) Marketo
4 1 (5.26%) Microsoft
4 1 (5.26%) Nintex
4 1 (5.26%) Omniture
4 1 (5.26%) Optimizely
4 1 (5.26%) Oracle
4 1 (5.26%) Salesforce.com
4 1 (5.26%) VMware
City of London
Computer Futures
Rate: competitive
Posted: 22 days ago