The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the City of London region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 28 June 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
28 Jun 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 143 184 191
Rank change year-on-year
+41 +7
Contract jobs citing Google Analytics 21 16 16
As % of all contract IT jobs located in the City of London 0.62% 0.28% 0.27%
As % of the Cloud Services category 5.56% 4.31% 6.99%
Number of daily rates quoted 14 9 12
Median daily rate £331 £400 £300
Median daily rate % change year-on-year
-17.18% +33.33%
90% offered a daily rate of more than £204 £274 £253
10% offered a daily rate of more than £443 £650 £492
UK excluding London median daily rate £300 £350 £300
% change year-on-year
-14.28% +16.66%
Number of hourly rates quoted 0 1 0
Median hourly rate - £15.64 -
UK excluding London median hourly rate £19.61 £10.00 £11.00
% change year-on-year
+96.10% -9.09%
Google Analytics
London

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the City of London region.

Cloud Services Category
City of London
Contract IT job ads with a match in the
Cloud Services category
378 371 229
As % of all contract IT jobs located in the City of London 11.23% 6.46% 3.93%
Number of daily rates quoted 323 271 173
Median daily rate £475 £450 £425
Median daily rate % change year-on-year
+5.55% +5.88%
90% offered a daily rate of more than £350 £281 £300
10% offered a daily rate of more than £600 £600 £551
UK excluding London median daily rate £450 £390 £388
% change year-on-year
+15.38% +0.64%
Number of hourly rates quoted 4 4 0
Median hourly rate £20.50 £25.75 -
Median hourly rate % change year-on-year
-20.38% -
UK excluding London median hourly rate £15.79 £26.00 £15.00
% change year-on-year
-39.28% +73.33%

Google Analytics
Jobs Demand Trend in the City of London

The demand trend of contract jobs across the City of London region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the City of London

Google Analytics
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the City of London region.

Google Analytics Daily Rate Trend in the City of London

Google Analytics
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the City of London region over the 3 months to 28 June 2016.

Google Analytics Daily Rate Histogram in the City of London

Google Analytics
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the City of London region.

Google Analytics Hourly Rate Trend in the City of London

Google Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 28 June 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for Google Analytics.

1 26 (96.30%) Google
1 26 (96.30%) Analytics
2 15 (55.56%) Marketing
3 9 (33.33%) Digital Marketing
3 9 (33.33%) Analytical Skills
4 7 (25.93%) SEO
4 7 (25.93%) Finance
4 7 (25.93%) E-Commerce
5 6 (22.22%) Publishing
5 6 (22.22%) Agile Software Development
5 6 (22.22%) Social Media
5 6 (22.22%) Digital Analytics
6 5 (18.52%) Data Analysis
6 5 (18.52%) MS Excel
6 5 (18.52%) JavaScript
7 4 (14.81%) Java
7 4 (14.81%) Advertising
7 4 (14.81%) Web Analytics
7 4 (14.81%) MS PowerPoint
7 4 (14.81%) Facebook
8 3 (11.11%) Twitter
8 3 (11.11%) Data Analytics
8 3 (11.11%) AngularJS
8 3 (11.11%) BigQuery
8 3 (11.11%) Google Cloud Platform
8 3 (11.11%) AdWords
8 3 (11.11%) Tag Management
8 3 (11.11%) Content Management
8 3 (11.11%) Tableau
8 3 (11.11%) Groovy

Google Analytics
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (7.41%) CMS
1 2 (7.41%) SharePoint
1 2 (7.41%) WordPress
2 1 (3.70%) Adobe Experience Manager
2 1 (3.70%) Drupal
2 1 (3.70%) Exchange Server 2007
2 1 (3.70%) Exchange Server 2010
2 1 (3.70%) Exchange Server 2013
2 1 (3.70%) Facebook Platform
2 1 (3.70%) Kentico
2 1 (3.70%) MS Exchange
2 1 (3.70%) SharePoint 2013
2 1 (3.70%) Sitecore CMS
2 1 (3.70%) Umbraco
Applications
1 5 (18.52%) MS Excel
2 4 (14.81%) MS PowerPoint
3 3 (11.11%) MS Office
4 2 (7.41%) Spreadsheet
Business Applications
1 2 (7.41%) WebTrends
2 1 (3.70%) Radian6
Cloud Services
1 3 (11.11%) AdWords
1 3 (11.11%) Google Cloud Platform
2 2 (7.41%) Amazon AWS
2 2 (7.41%) Google Tag Manager
3 1 (3.70%) Adobe Analytics
3 1 (3.70%) Amazon S3
3 1 (3.70%) GitHub
Communications & Networking
1 1 (3.70%) Internet
1 1 (3.70%) Intranet
Database & Business Intelligence
1 3 (11.11%) BigQuery
2 2 (7.41%) SQL Server
3 1 (3.70%) MySQL
3 1 (3.70%) Oracle Reports
3 1 (3.70%) RDBMS
3 1 (3.70%) Relational Database
3 1 (3.70%) SQL Server 2005
3 1 (3.70%) SQL Server Analysis Services
3 1 (3.70%) SQL Server Integration Services
Development Applications
1 1 (3.70%) Git (software)
1 1 (3.70%) Jenkins
General
1 15 (55.56%) Marketing
2 7 (25.93%) Finance
3 6 (22.22%) Publishing
4 4 (14.81%) Advertising
5 1 (3.70%) Banking
5 1 (3.70%) Retail
Job Titles
1 11 (40.74%) Analyst
2 4 (14.81%) Data Analyst
2 4 (14.81%) Developer
3 3 (11.11%) Digital Analyst
3 3 (11.11%) Java Developer
3 3 (11.11%) Marketing Analyst
3 3 (11.11%) SQL Analyst
4 2 (7.41%) Angular Developer
4 2 (7.41%) C Developer
4 2 (7.41%) Excel Analyst
4 2 (7.41%) Junior
4 2 (7.41%) Junior Analyst
4 2 (7.41%) Junior Data Analyst
4 2 (7.41%) Junior Web Analyst
4 2 (7.41%) SQL Data Analyst
4 2 (7.41%) Web Analyst
5 1 (3.70%) Architect
5 1 (3.70%) Consultant
5 1 (3.70%) Information Architect
5 1 (3.70%) Project Manager
Libraries, Frameworks & Software Standards
1 3 (11.11%) AngularJS
1 3 (11.11%) HTML
2 2 (7.41%) CSS
3 1 (3.70%) .NET
3 1 (3.70%) CSS3
3 1 (3.70%) Flash
3 1 (3.70%) HTML5
3 1 (3.70%) JSON
Miscellaneous
1 9 (33.33%) Analytical Skills
2 6 (22.22%) Social Media
3 2 (7.41%) Data Extraction
3 2 (7.41%) User Experience
4 1 (3.70%) Copywriting
4 1 (3.70%) Fintech
4 1 (3.70%) Management Information System
4 1 (3.70%) Performance Metrics
4 1 (3.70%) Public Cloud
4 1 (3.70%) Visualisation
Operating Systems
1 1 (3.70%) Linux
1 1 (3.70%) Windows
1 1 (3.70%) Windows Server
1 1 (3.70%) Windows Server 2003
1 1 (3.70%) Windows Server 2008
1 1 (3.70%) Windows Server 2012
Processes & Methodologies
1 26 (96.30%) Analytics
2 9 (33.33%) Digital Marketing
3 7 (25.93%) E-Commerce
3 7 (25.93%) SEO
4 6 (22.22%) Agile Software Development
4 6 (22.22%) Digital Analytics
5 5 (18.52%) Data Analysis
6 4 (14.81%) Web Analytics
7 3 (11.11%) Business Intelligence
7 3 (11.11%) Content Management
7 3 (11.11%) Data Analytics
7 3 (11.11%) Pair Programming
7 3 (11.11%) Tag Management
7 3 (11.11%) TDD
8 2 (7.41%) Campaign Management
8 2 (7.41%) CRM
8 2 (7.41%) Customer Insight
8 2 (7.41%) Kalman Filter
8 2 (7.41%) Social Media Monitoring
8 2 (7.41%) Validation
Programming Languages
1 5 (18.52%) JavaScript
2 4 (14.81%) Java
3 3 (11.11%) Groovy
3 3 (11.11%) SQL
4 2 (7.41%) C
4 2 (7.41%) VBA
5 1 (3.70%) PowerShell
5 1 (3.70%) Python
5 1 (3.70%) R
5 1 (3.70%) T-SQL
Qualifications
1 1 (3.70%) Degree
1 1 (3.70%) PMI Certification
1 1 (3.70%) PMP
Quality Assurance & Compliance
1 2 (7.41%) Disclosure Scotland
2 1 (3.70%) SLA
System Software
1 1 (3.70%) XenApp
Vendors
1 26 (96.30%) Google
2 4 (14.81%) Facebook
3 3 (11.11%) Adobe
3 3 (11.11%) Tableau
3 3 (11.11%) Twitter
4 2 (7.41%) DoubleClick
4 2 (7.41%) Microsoft
4 2 (7.41%) Omniture
4 2 (7.41%) Optimizely
4 2 (7.41%) Sitecore
5 1 (3.70%) Citrix
5 1 (3.70%) Coremetrics
5 1 (3.70%) Crazy Egg
5 1 (3.70%) HubSpot
5 1 (3.70%) hybris
5 1 (3.70%) Marketo
5 1 (3.70%) Nintex
5 1 (3.70%) Salesforce.com
5 1 (3.70%) VMware
5 1 (3.70%) Yahoo!