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The first table below looks at the demand for Google Analytics skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 22 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the City of London region. Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.
|
3 months to
22 May 2013 |
Same period 2012 |
Same period 2011 |
| Google Analytics |
| Rank |
193 |
201 |
240 |
| Rank change year-on-year |
|
| Contract jobs citing Google Analytics |
12 |
14 |
1 |
| As % of all contract IT jobs located in the City of London |
0.187% |
0.175% |
0.010% |
| As % of the Business Applications category |
2.335% |
2.527% |
0.137% |
| Number of daily rates quoted |
9 |
7 |
1 |
| Average daily rate |
£300 |
£313 |
£263 |
| Average daily rate % change year-on-year |
|
| UK excluding London average daily rate |
£230 |
£263 |
£200 |
| % change year-on-year |
|
| Number of hourly rates quoted |
0 |
1 |
0 |
| Average hourly rate |
- |
£16.50 |
- |
| UK excluding London average hourly rate |
£13.50 |
£16.50 |
£20.00 |
| % change year-on-year |
|
All Business Applications
City of London |
Contract IT job ads with a match in the
Business Applications category |
514 |
554 |
730 |
| As % of all contract IT jobs located in the City of London |
7.995% |
6.943% |
7.553% |
| Number of daily rates quoted |
363 |
380 |
519 |
| Average daily rate |
£450 |
£450 |
£525 |
| Average daily rate % change year-on-year |
|
| 90% offered a daily rate of more than |
£350 |
£300 |
£350 |
| 10% offered a daily rate of more than |
£600 |
£650 |
£650 |
| UK excluding London average daily rate |
£425 |
£433 |
£420 |
| % change year-on-year |
|
| Number of hourly rates quoted |
8 |
4 |
2 |
| Average hourly rate |
£32.58 |
£50.00 |
£34.25 |
| Average hourly rate % change year-on-year |
|
| 90% offered a hourly rate of more than |
£12.00 |
£14.75 |
£19.65 |
| 10% offered a hourly rate of more than |
£39.51 |
£56.25 |
£48.85 |
| UK excluding London average hourly rate |
£37.80 |
£22.50 |
£25.00 |
| % change year-on-year |
|
Google Analytics
London |
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