The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 31 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
31 Jul 2015
Same period 2014 Same period 2013
Google Analytics
Rank 185 180 219
Rank change year-on-year
-5 +39
Contract jobs citing Google Analytics 23 19 7
As % of all contract IT jobs located in the City of London 0.39% 0.33% 0.099%
As % of the Cloud Services category 6.76% 8.44% 3.83%
Number of daily rates quoted 21 16 7
Average daily rate
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of your Daily Rate
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£250 £350 £425
Average daily rate % change year-on-year
-28.57% -17.64%
90% offered a daily rate of more than £200 £256 £306
10% offered a daily rate of more than £488 £460 £438
UK excluding London average daily rate £363 £300 £288
% change year-on-year
+20.83% +4.34%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £24.00 £11.00 -
% change year-on-year
+118.18% -
Google Analytics
London

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the City of London region.

Cloud Services Category
City of London
Contract IT job ads with a match in the
Cloud Services category
340 225 183
As % of all contract IT jobs located in the City of London 5.81% 3.88% 2.58%
Number of daily rates quoted 262 162 141
Average daily rate £450 £413 £425
Average daily rate % change year-on-year
+9.09% -2.94%
90% offered a daily rate of more than £275 £275 £238
10% offered a daily rate of more than £600 £575 £550
UK excluding London average daily rate £400 £376 £300
% change year-on-year
+6.31% +25.41%
Number of hourly rates quoted 2 2 6
Average hourly rate £35.50 £21.25 £17.00
Average hourly rate % change year-on-year
+67.05% +25.00%
90% offered a hourly rate of more than £34.30 £20.65 £13.25
10% offered a hourly rate of more than £36.70 £21.85 £48.25
UK excluding London average hourly rate £22.00 £16.50 £33.00
% change year-on-year
+33.33% -50.00%

Google Analytics
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the City of London region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in the City of London

Google Analytics
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the City of London region.

Google Analytics Daily Rate Trend in the City of London

Google Analytics
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the City of London region over the 3 months to 31 July 2015.

Google Analytics Daily Rate Histogram in the City of London

Google Analytics
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the City of London region.

Google Analytics Hourly Rate Trend in the City of London

Google Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 31 July 2015, IT contractor jobs across the City of London region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 37 (100.00%) Google
1 37 (100.00%) Analytics
2 16 (43.24%) HTML
3 14 (37.84%) Adobe
4 13 (35.14%) Web Analytics
4 13 (35.14%) Marketing
5 12 (32.43%) Adobe Analytics
5 12 (32.43%) User Experience
5 12 (32.43%) Analytical Skills
6 10 (27.03%) SQL
6 10 (27.03%) Omniture
7 9 (24.32%) Content Management
8 8 (21.62%) CMS
8 8 (21.62%) CSS
9 7 (18.92%) JavaScript
9 7 (18.92%) SEO
9 7 (18.92%) Finance
9 7 (18.92%) Digital Marketing
10 6 (16.22%) Data Analysis
10 6 (16.22%) Web Development
10 6 (16.22%) WebTrends
10 6 (16.22%) Photoshop
10 6 (16.22%) MS Excel
11 5 (13.51%) E-Commerce
11 5 (13.51%) Project Management
11 5 (13.51%) Legal
11 5 (13.51%) Agile Software Development
11 5 (13.51%) DoubleClick
11 5 (13.51%) Multivariate Testing
11 5 (13.51%) Tableau

Google Analytics
Top Related IT Skills in the City of London by Category

For the 6 months to 31 July 2015, IT contractor jobs across the City of London region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 8 (21.62%) CMS
2 4 (10.81%) TYPO3
2 4 (10.81%) Adobe Experience Manager
3 3 (8.11%) SharePoint
4 2 (5.41%) SAS
5 1 (2.70%) IIS
5 1 (2.70%) JBoss
5 1 (2.70%) Oracle Workflow
Applications
1 6 (16.22%) Photoshop
1 6 (16.22%) MS Excel
2 4 (10.81%) MS PowerPoint
3 3 (8.11%) MS Visio
3 3 (8.11%) MS Office
4 1 (2.70%) Spreadsheet
Business Applications
1 6 (16.22%) WebTrends
2 3 (8.11%) Dynamics CRM
3 1 (2.70%) Adobe Campaign
Cloud Services
1 12 (32.43%) Adobe Analytics
2 1 (2.70%) Google Cloud Platform
2 1 (2.70%) Google App Engine
Communications & Networking
1 2 (5.41%) Intranet
Database & Business Intelligence
1 3 (8.11%) Relational Database
2 2 (5.41%) QlikView
2 2 (5.41%) Hadoop
2 2 (5.41%) Redis
2 2 (5.41%) Neo4j
3 1 (2.70%) Oracle Database
3 1 (2.70%) Data Warehouse
3 1 (2.70%) Data Mining
3 1 (2.70%) Oracle Database 10g
3 1 (2.70%) BusinessObjects
3 1 (2.70%) Oracle Database 11g
3 1 (2.70%) Oracle BI EE
Development Applications
1 3 (8.11%) Dreamweaver
1 3 (8.11%) JIRA
General
1 13 (35.14%) Marketing
2 7 (18.92%) Finance
3 5 (13.51%) Legal
4 4 (10.81%) Advertising
5 1 (2.70%) Publishing
5 1 (2.70%) Billing
Job Titles
1 12 (32.43%) Analyst
2 6 (16.22%) Web Analyst
2 6 (16.22%) Web Manager
3 4 (10.81%) Website Manager
4 2 (5.41%) Junior
4 2 (5.41%) Junior Analyst
4 2 (5.41%) PPC Specialist
4 2 (5.41%) Web Content Manager
4 2 (5.41%) Digital Producer
4 2 (5.41%) Content Manager
4 2 (5.41%) Web Analytics Manager
4 2 (5.41%) PPC Manager
4 2 (5.41%) PPC Analyst
4 2 (5.41%) PPC Executive
5 1 (2.70%) Data Analytics Manager
5 1 (2.70%) Data Scientist
5 1 (2.70%) Web Analytics Consultant
5 1 (2.70%) Insight Analyst
5 1 (2.70%) Senior Insight Analyst
5 1 (2.70%) Product Marketing Manager
Libraries, Frameworks & Software Standards
1 16 (43.24%) HTML
2 8 (21.62%) CSS
3 2 (5.41%) .NET
3 2 (5.41%) Apache Flex
4 1 (2.70%) Django
4 1 (2.70%) ASP.NET
4 1 (2.70%) XML
4 1 (2.70%) Flash
4 1 (2.70%) .NET Framework
Miscellaneous
1 12 (32.43%) User Experience
1 12 (32.43%) Analytical Skills
2 4 (10.81%) Algorithms
3 3 (8.11%) Digital Media
4 1 (2.70%) Mobile App
4 1 (2.70%) Statistics
4 1 (2.70%) Visualisation
4 1 (2.70%) Social Media
Operating Systems
1 2 (5.41%) Windows
2 1 (2.70%) Android
2 1 (2.70%) Apple iOS
Processes & Methodologies
1 37 (100.00%) Analytics
2 13 (35.14%) Web Analytics
3 9 (24.32%) Content Management
4 7 (18.92%) Digital Marketing
4 7 (18.92%) SEO
5 6 (16.22%) Data Analysis
5 6 (16.22%) Web Development
6 5 (13.51%) Project Management
6 5 (13.51%) Agile Software Development
6 5 (13.51%) E-Commerce
6 5 (13.51%) Multivariate Testing
7 3 (8.11%) Dashboard Development
7 3 (8.11%) CRM
7 3 (8.11%) B2B
7 3 (8.11%) B2C
7 3 (8.11%) Asset Management
7 3 (8.11%) Scrum
7 3 (8.11%) Online Marketing
8 2 (5.41%) Complex Event Processing
8 2 (5.41%) User Acceptance Testing
Programming Languages
1 10 (27.03%) SQL
2 7 (18.92%) JavaScript
3 4 (10.81%) Java
4 3 (8.11%) Python
5 2 (5.41%) Scala
5 2 (5.41%) R
6 1 (2.70%) Objective-C
6 1 (2.70%) PL/SQL
6 1 (2.70%) VBScript
6 1 (2.70%) VB.NET
Qualifications
1 3 (8.11%) Degree
2 1 (2.70%) Security Cleared
Quality Assurance & Compliance
1 2 (5.41%) QA
2 1 (2.70%) SLA
Vendors
1 37 (100.00%) Google
2 14 (37.84%) Adobe
3 10 (27.03%) Omniture
4 5 (13.51%) DoubleClick
4 5 (13.51%) Tableau
5 4 (10.81%) Salesforce.com
6 2 (5.41%) Coremetrics
6 2 (5.41%) Splunk
7 1 (2.70%) Oracle
7 1 (2.70%) Eloqua
7 1 (2.70%) Aprimo
7 1 (2.70%) webMethods
7 1 (2.70%) Software AG
City, London
Arrows Group
Rate: £350 - £450 per day + Negotiable
Posted: 2 days ago
City, London
Spring Technology
Rate: £200.00 - £250.00 per day
Posted: 3 days ago
City of London
Energize Recruitment Solutions Ltd
Rate: £300 - £450 per day
Posted: 19 days ago