The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Coventry region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 30 April 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 Apr 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank - 37 -
Contract jobs citing Google Analytics 0 1 0
As % of all contract IT jobs located in Coventry - 0.31% -
As % of the Cloud Services category - 6.67% -
Number of daily rates quoted 0 1 0
Average daily rate - £350 -
UK excluding London average daily rate £350 £300 £300
% change year-on-year
+16.66% -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £16.93 - £16.50
Google Analytics
West Midlands

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Coventry region.

Cloud Services Category
Coventry
Contract IT job ads with a match in the
Cloud Services category
42 15 4
As % of all contract IT jobs located in Coventry 10.99% 4.59% 1.19%
Number of daily rates quoted 28 7 3
Average daily rate £400 £330 £450
Average daily rate % change year-on-year
+21.21% -26.66%
UK excluding London average daily rate £435 £400 £400
% change year-on-year
+8.75% -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £19.61 £25.00 £14.00
% change year-on-year
-21.56% +78.57%

Google Analytics
Jobs Demand Trend in Coventry

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the Coventry region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in Coventry

Google Analytics
Daily Rate Trend in Coventry

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Coventry region.

Google Analytics Daily Rate Trend in Coventry

Google Analytics
Top 14 Related IT Skills in Coventry

For the 6 months to 30 April 2016, IT contractor jobs across the Coventry region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 1 (100.00%) SQL
1 1 (100.00%) SQL Server
1 1 (100.00%) Business Intelligence
1 1 (100.00%) SEO
1 1 (100.00%) Publishing
1 1 (100.00%) Retail
1 1 (100.00%) Web Analytics
1 1 (100.00%) Omniture
1 1 (100.00%) Google
1 1 (100.00%) Marketing
1 1 (100.00%) Adobe Analytics
1 1 (100.00%) Analytics
1 1 (100.00%) Tag Management
1 1 (100.00%) Digital Analytics

Google Analytics
Top Related IT Skills in Coventry by Category

For the 6 months to 30 April 2016, IT contractor jobs across the Coventry region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Cloud Services
1 1 (100.00%) Adobe Analytics
Database & Business Intelligence
1 1 (100.00%) SQL Server
General
1 1 (100.00%) Marketing
1 1 (100.00%) Publishing
1 1 (100.00%) Retail
Processes & Methodologies
1 1 (100.00%) Analytics
1 1 (100.00%) Business Intelligence
1 1 (100.00%) Digital Analytics
1 1 (100.00%) SEO
1 1 (100.00%) Tag Management
1 1 (100.00%) Web Analytics
Programming Languages
1 1 (100.00%) SQL
Vendors
1 1 (100.00%) Google
1 1 (100.00%) Omniture