The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Coventry region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 6 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
6 Dec 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 48 - -
Rank change year-on-year
- 0
Contract jobs citing Google Analytics 11 0 0
As % of all contract IT jobs located in Coventry 2.12% - -
As % of the Cloud Services category 16.42% - -
Number of daily rates quoted 11 0 0
Median daily rate £518 - -
UK excluding London median daily rate £385 £250 £300
% change year-on-year
+54.00% -16.66%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £19.00 £14.50 £40.00
% change year-on-year
+31.03% -63.75%
Google Analytics
West Midlands

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Coventry region.

Cloud Services Category
Coventry
Contract IT job ads with a match in the
Cloud Services category
67 32 26
As % of all contract IT jobs located in Coventry 12.93% 8.47% 9.25%
Number of daily rates quoted 58 18 9
Median daily rate £400 £400 £450
Median daily rate % change year-on-year
- -11.11%
90% offered a daily rate of more than £320 £150 £428
10% offered a daily rate of more than £540 £550 £544
UK excluding London median daily rate £450 £404 £420
% change year-on-year
+11.52% -3.92%
Number of hourly rates quoted 2 0 0
Median hourly rate £16.00 - -
UK excluding London median hourly rate £16.00 £27.50 £18.00
% change year-on-year
-41.81% +52.77%

Google Analytics
Jobs Demand Trend in Coventry

The demand trend of contract jobs across the Coventry region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Coventry

Google Analytics
Daily Rate Trend in Coventry

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Coventry region.

Google Analytics Daily Rate Trend in Coventry

Google Analytics
Daily Rate Histogram in Coventry

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the Coventry region over the 3 months to 6 December 2016.

Google Analytics Daily Rate Histogram in Coventry

Google Analytics
Top 21 Related IT Skills in Coventry

For the 6 months to 6 December 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Coventry region with a requirement for Google Analytics.

1 11 (100.00%) Google
1 11 (100.00%) Analytics
2 10 (90.91%) Analytical Skills
2 10 (90.91%) Visualisation
2 10 (90.91%) Agile Software Development
2 10 (90.91%) Data Analysis
2 10 (90.91%) Web Analytics
3 9 (81.82%) R
4 3 (27.27%) User Experience
4 3 (27.27%) Finance
4 3 (27.27%) Performance Management
5 2 (18.18%) Security Cleared
5 2 (18.18%) Performance Analysis
6 1 (9.09%) User Stories
6 1 (9.09%) Digital Analytics
6 1 (9.09%) Dashboard Development
6 1 (9.09%) Actionable Insight
6 1 (9.09%) Open Source
6 1 (9.09%) Kanban
6 1 (9.09%) Web Services
6 1 (9.09%) Scrum

Google Analytics
Top Related IT Skills in Coventry by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

General
1 3 (27.27%) Finance
Job Titles
1 10 (90.91%) Analyst
2 8 (72.73%) Google Analytics Analyst
3 7 (63.64%) Performance Analyst
4 5 (45.45%) Digital Analyst
5 3 (27.27%) Business Analyst
5 3 (27.27%) Digital Analytics Analyst
5 3 (27.27%) Digital Business Analyst
6 1 (9.09%) Analytics Manager
6 1 (9.09%) Digital Performance Analyst
6 1 (9.09%) Google Analytics Manager
6 1 (9.09%) Web Analytics Manager
6 1 (9.09%) Web Manager
Libraries, Frameworks & Software Standards
1 1 (9.09%) Web Services
Miscellaneous
1 10 (90.91%) Analytical Skills
1 10 (90.91%) Visualisation
2 3 (27.27%) User Experience
Processes & Methodologies
1 11 (100.00%) Analytics
2 10 (90.91%) Agile Software Development
2 10 (90.91%) Data Analysis
2 10 (90.91%) Web Analytics
3 3 (27.27%) Performance Management
4 2 (18.18%) Performance Analysis
5 1 (9.09%) Actionable Insight
5 1 (9.09%) Dashboard Development
5 1 (9.09%) Digital Analytics
5 1 (9.09%) Kanban
5 1 (9.09%) Open Source
5 1 (9.09%) Scrum
5 1 (9.09%) User Stories
Programming Languages
1 9 (81.82%) R
Qualifications
1 2 (18.18%) Security Cleared
Vendors
1 11 (100.00%) Google