The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Coventry region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 18 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
18 Dec 2014
Same period 2013 Same period 2012
Google Analytics
Rank - - -
Contract jobs citing Google Analytics 0 0 0
As % of all contract IT jobs located in Coventry - - -
As % of the Business Applications category - - -
Number of daily rates quoted 0 0 0
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
- - -
UK excluding London average daily rate £300 £398 £225
% change year-on-year
-24.52% +76.66%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £14.02 £13.00
% change year-on-year
- +7.84%
Google Analytics
West Midlands

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the Coventry region.

Business Applications Category
Coventry
Contract IT job ads with a match in the
Business Applications category
31 21 20
As % of all contract IT jobs located in Coventry 10.88% 7.39% 7.60%
Number of daily rates quoted 18 12 2
Average daily rate £413 £375 £358
Average daily rate % change year-on-year
+10.00% +4.89%
90% offered a daily rate of more than £300 £339 £352
10% offered a daily rate of more than £529 £640 £364
UK excluding London average daily rate £425 £420 £410
% change year-on-year
+1.19% +2.43%
Number of hourly rates quoted 0 4 10
Average hourly rate - £37.80 £36.00
Average hourly rate % change year-on-year
- +5.00%
UK excluding London average hourly rate £17.50 £35.00 £36.00
% change year-on-year
-50.00% -2.77%

Google Analytics
Jobs Demand Trend in Coventry

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the Coventry region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Coventry

Google Analytics
Top 18 Related IT Skills in Coventry

For the 6 months to 18 December 2014, IT contractor jobs across the Coventry region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 2 (100.00%) HTML
1 2 (100.00%) Web Services
1 2 (100.00%) XML
1 2 (100.00%) Internet
1 2 (100.00%) Agile Software Development
1 2 (100.00%) Content Management
1 2 (100.00%) Google
1 2 (100.00%) Use Case
1 2 (100.00%) Automotive
1 2 (100.00%) CMS
1 2 (100.00%) Analytics
1 2 (100.00%) User Experience
2 1 (50.00%) Digital Marketing
2 1 (50.00%) Social Media
2 1 (50.00%) Marketing
2 1 (50.00%) SEO
2 1 (50.00%) Finance
2 1 (50.00%) Project Management

Google Analytics
Top Related IT Skills in Coventry by Category

For the 6 months to 18 December 2014, IT contractor jobs across the Coventry region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (100.00%) CMS
Communications & Networking
1 2 (100.00%) Internet
General
1 2 (100.00%) Automotive
2 1 (50.00%) Marketing
2 1 (50.00%) Finance
Job Titles
1 2 (100.00%) Project Manager
2 1 (50.00%) Junior Project Manager
2 1 (50.00%) Digital Project Manager
2 1 (50.00%) Junior
Libraries, Frameworks & Software Standards
1 2 (100.00%) HTML
1 2 (100.00%) Web Services
1 2 (100.00%) XML
Miscellaneous
1 2 (100.00%) User Experience
2 1 (50.00%) Social Media
Processes & Methodologies
1 2 (100.00%) Agile Software Development
1 2 (100.00%) Content Management
1 2 (100.00%) Use Case
1 2 (100.00%) Analytics
2 1 (50.00%) Digital Marketing
2 1 (50.00%) SEO
2 1 (50.00%) Project Management
Vendors
1 2 (100.00%) Google