The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Coventry region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 18 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
18 Jan 2017
Same period 2016 Same period 2015
Google Analytics (GA)
West Midlands / Coventry
Rank - 38 -
Contract jobs citing Google Analytics 0 1 0
As % of all contract IT jobs located in Coventry - 0.30% -
As % of the Cloud Services category - 2.38% -
Number of daily rates quoted 0 1 0
Median daily rate - £300 -
UK excluding London median daily rate £325 £238 £300
% change year-on-year
+36.84% -20.83%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Coventry region.

Cloud Services Category
Coventry
Contract IT job ads with a match in the
Cloud Services category
48 42 8
As % of all contract IT jobs located in Coventry 10.32% 12.57% 3.04%
Number of daily rates quoted 40 21 2
Median daily rate £444 £350 £431
Median daily rate % change year-on-year
+26.78% -18.84%
90% offered a daily rate of more than £375 £150 £426
10% offered a daily rate of more than £543 £463 £436
UK excluding London median daily rate £425 £410 £412
% change year-on-year
+3.65% -0.36%
Number of hourly rates quoted 2 0 0
Median hourly rate £16.00 - -
UK excluding London median hourly rate £17.00 £27.50 £22.50
% change year-on-year
-38.18% +22.22%

Google Analytics
Jobs Demand Trend in Coventry

The demand trend of contract jobs across the Coventry region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Coventry

Google Analytics
Daily Rate Trend in Coventry

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Coventry region.

Google Analytics Daily Rate Trend in Coventry

Google Analytics
Top 21 Related IT Skills in Coventry

For the 6 months to 18 January 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Coventry region with a requirement for Google Analytics.

1 11 (100.00%) Google
1 11 (100.00%) Analytics
2 10 (90.91%) Analytical Skills
2 10 (90.91%) Visualisation
2 10 (90.91%) Agile Software Development
2 10 (90.91%) Data Analysis
2 10 (90.91%) Web Analytics
3 9 (81.82%) R
4 3 (27.27%) User Experience
4 3 (27.27%) Finance
4 3 (27.27%) Performance Management
5 2 (18.18%) Security Cleared
5 2 (18.18%) Performance Analysis
6 1 (9.09%) User Stories
6 1 (9.09%) Digital Analytics
6 1 (9.09%) Dashboard Development
6 1 (9.09%) Actionable Insight
6 1 (9.09%) Open Source
6 1 (9.09%) Kanban
6 1 (9.09%) Web Services
6 1 (9.09%) Scrum

Google Analytics
Top Related IT Skills in Coventry by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

General
1 3 (27.27%) Finance
Job Titles
1 10 (90.91%) Analyst
2 8 (72.73%) Google Analytics Analyst
3 7 (63.64%) Performance Analyst
4 5 (45.45%) Digital Analyst
5 3 (27.27%) Business Analyst
5 3 (27.27%) Digital Analytics Analyst
5 3 (27.27%) Digital Business Analyst
6 1 (9.09%) Analytics Manager
6 1 (9.09%) Digital Performance Analyst
6 1 (9.09%) Google Analytics Manager
6 1 (9.09%) Web Analytics Manager
6 1 (9.09%) Web Manager
Libraries, Frameworks & Software Standards
1 1 (9.09%) Web Services
Miscellaneous
1 10 (90.91%) Analytical Skills
1 10 (90.91%) Visualisation
2 3 (27.27%) User Experience
Processes & Methodologies
1 11 (100.00%) Analytics
2 10 (90.91%) Agile Software Development
2 10 (90.91%) Data Analysis
2 10 (90.91%) Web Analytics
3 3 (27.27%) Performance Management
4 2 (18.18%) Performance Analysis
5 1 (9.09%) Actionable Insight
5 1 (9.09%) Dashboard Development
5 1 (9.09%) Digital Analytics
5 1 (9.09%) Kanban
5 1 (9.09%) Open Source
5 1 (9.09%) Scrum
5 1 (9.09%) User Stories
Programming Languages
1 9 (81.82%) R
Qualifications
1 2 (18.18%) Security Cleared
Vendors
1 11 (100.00%) Google