The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the West Midlands region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 27 August 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Aug 2015
Same period 2014 Same period 2013
Google Analytics
Rank 109 116 99
Rank change year-on-year
+7 -17
Contract jobs citing Google Analytics 3 5 9
As % of all contract IT jobs located in the West Midlands 0.12% 0.20% 0.42%
As % of the Cloud Services category 2.73% 7.14% 16.98%
Number of daily rates quoted 3 4 6
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£300 £250 £239
Average daily rate % change year-on-year
+20.00% +4.71%
UK excluding London average daily rate £363 £280 £275
% change year-on-year
+29.46% +1.81%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £19.25 £11.00 £17.69
% change year-on-year
+75.00% -37.81%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the West Midlands region.

Cloud Services Category
West Midlands
Contract IT job ads with a match in the
Cloud Services category
110 70 53
As % of all contract IT jobs located in the West Midlands 4.48% 2.73% 2.50%
Number of daily rates quoted 67 40 33
Average daily rate £375 £369 £280
Average daily rate % change year-on-year
+1.69% +31.69%
90% offered a daily rate of more than £275 £275 £164
10% offered a daily rate of more than £504 £524 £480
UK excluding London average daily rate £400 £388 £300
% change year-on-year
+3.22% +29.16%
Number of hourly rates quoted 1 6 2
Average hourly rate £23.00 £18.75 £10.75
Average hourly rate % change year-on-year
+22.66% +74.41%
UK excluding London average hourly rate £23.50 £17.00 £33.00
% change year-on-year
+38.23% -48.48%

Google Analytics
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the West Midlands region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in the West Midlands

Google Analytics
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the West Midlands region.

Google Analytics Daily Rate Trend in the West Midlands

Google Analytics
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the West Midlands region over the 3 months to 27 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham - 3 £300 - 4
Solihull - 3 £300 -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the West Midlands

For the 6 months to 27 August 2015, IT contractor jobs across the West Midlands region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 6 (85.71%) HTML
1 6 (85.71%) JavaScript
1 6 (85.71%) CSS
1 6 (85.71%) User Experience
2 5 (71.43%) jQuery
3 4 (57.14%) Analytics
3 4 (57.14%) Web Analytics
3 4 (57.14%) Google
4 3 (42.86%) Pay per click
4 3 (42.86%) SEO
4 3 (42.86%) Content Management
4 3 (42.86%) Ajax
4 3 (42.86%) C#
4 3 (42.86%) HTTP
4 3 (42.86%) .NET
4 3 (42.86%) Reverse Engineering
4 3 (42.86%) HTML5
4 3 (42.86%) Adobe Analytics
4 3 (42.86%) CSS3
4 3 (42.86%) JSON
4 3 (42.86%) Responsive Web Design
4 3 (42.86%) AngularJS
5 2 (28.57%) SQL Server 2008
5 2 (28.57%) ASP.NET Web Forms
5 2 (28.57%) Web Development
5 2 (28.57%) Degree
5 2 (28.57%) Change Control
5 2 (28.57%) SQL Server
5 2 (28.57%) IIS
5 2 (28.57%) Visual Studio

Google Analytics
Top Related IT Skills in the West Midlands by Category

For the 6 months to 27 August 2015, IT contractor jobs across the West Midlands region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (28.57%) IIS
2 1 (14.29%) CMS
Applications
1 1 (14.29%) Photoshop
1 1 (14.29%) Adobe Illustrator
Cloud Services
1 3 (42.86%) Adobe Analytics
Communications & Networking
1 3 (42.86%) HTTP
2 2 (28.57%) SSL
Database & Business Intelligence
1 2 (28.57%) SQL Server
1 2 (28.57%) SQL Server 2008
Development Applications
1 2 (28.57%) Visual Studio
2 1 (14.29%) Dreamweaver
General
1 2 (28.57%) Back Office
2 1 (14.29%) Marketing
Job Titles
1 6 (85.71%) Developer
2 4 (57.14%) Front-End Developer
3 3 (42.86%) Front-End Web Developer
3 3 (42.86%) Web Developer
4 2 (28.57%) Junior Developer
4 2 (28.57%) Junior
5 1 (14.29%) Project Manager
5 1 (14.29%) Digital Project Manager
Libraries, Frameworks & Software Standards
1 6 (85.71%) CSS
1 6 (85.71%) HTML
2 5 (71.43%) jQuery
3 3 (42.86%) HTML5
3 3 (42.86%) CSS3
3 3 (42.86%) AngularJS
3 3 (42.86%) .NET
3 3 (42.86%) Ajax
3 3 (42.86%) JSON
4 2 (28.57%) ASP.NET
4 2 (28.57%) Web Services
4 2 (28.57%) XML
4 2 (28.57%) XHTML
4 2 (28.57%) ASP.NET Web Forms
Miscellaneous
1 6 (85.71%) User Experience
2 2 (28.57%) W3C
Processes & Methodologies
1 4 (57.14%) Web Analytics
1 4 (57.14%) Analytics
2 3 (42.86%) Responsive Web Design
2 3 (42.86%) Pay per click
2 3 (42.86%) Reverse Engineering
2 3 (42.86%) SEO
2 3 (42.86%) Content Management
3 2 (28.57%) MVC
3 2 (28.57%) Change Control
3 2 (28.57%) Web Development
4 1 (14.29%) E-Commerce
Programming Languages
1 6 (85.71%) JavaScript
2 3 (42.86%) C#
3 2 (28.57%) SQL
3 2 (28.57%) T-SQL
3 2 (28.57%) VB
Qualifications
1 2 (28.57%) Degree
Vendors
1 4 (57.14%) Google
2 1 (14.29%) Adobe