The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the West Midlands region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 20 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
20 Jan 2017
Same period 2016 Same period 2015
Google Analytics (GA)
England / West Midlands
Rank 116 115 110
Rank change year-on-year
-1 -5
Contract jobs citing Google Analytics 7 1 2
As % of all contract IT jobs located in the West Midlands 0.29% 0.041% 0.093%
As % of the Cloud Services category 2.85% 0.64% 3.70%
Number of daily rates quoted 2 1 2
Median daily rate £370 £300 £288
Median daily rate % change year-on-year
+23.33% +4.34%
UK excluding London median daily rate £338 £300 £300
% change year-on-year
+12.50% -
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the West Midlands region.

Cloud Services Category
West Midlands
Contract IT job ads with a match in the
Cloud Services category
246 156 54
As % of all contract IT jobs located in the West Midlands 10.28% 6.47% 2.51%
Number of daily rates quoted 155 87 22
Median daily rate £425 £450 £375
Median daily rate % change year-on-year
-5.55% +20.00%
90% offered a daily rate of more than £275 £300 £275
10% offered a daily rate of more than £540 £570 £433
UK excluding London median daily rate £425 £410 £400
% change year-on-year
+3.65% +2.50%
Number of hourly rates quoted 6 5 13
Median hourly rate £21.47 £13.50 £26.00
Median hourly rate % change year-on-year
+59.00% -48.07%
UK excluding London median hourly rate £17.00 £27.50 £22.50
% change year-on-year
-38.18% +22.22%

Google Analytics
Jobs Demand Trend in the West Midlands

The demand trend of contract jobs across the West Midlands region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the West Midlands

Google Analytics
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the West Midlands region.

Google Analytics Daily Rate Trend in the West Midlands

Google Analytics
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the West Midlands region over the 3 months to 20 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Shropshire - 5 - - 1
Staffordshire - 2 £370 - 1
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the West Midlands

For the 6 months to 20 January 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the West Midlands region with a requirement for Google Analytics.

1 20 (100.00%) Google
1 20 (100.00%) Analytics
2 17 (85.00%) Agile Software Development
3 10 (50.00%) Data Analysis
3 10 (50.00%) Web Analytics
3 10 (50.00%) Visualisation
3 10 (50.00%) Analytical Skills
4 9 (45.00%) R
5 7 (35.00%) User Experience
5 7 (35.00%) Continuous Integration
5 7 (35.00%) Git (software)
5 7 (35.00%) Java
5 7 (35.00%) JavaScript
6 6 (30.00%) Open Source
7 5 (25.00%) Cucumber
7 5 (25.00%) MongoDB
7 5 (25.00%) NoSQL
7 5 (25.00%) Scala
7 5 (25.00%) Node.js
7 5 (25.00%) Gherkin
7 5 (25.00%) GitHub
7 5 (25.00%) AngularJS
7 5 (25.00%) Jenkins
7 5 (25.00%) nginx
7 5 (25.00%) Groovy
7 5 (25.00%) Ubuntu
7 5 (25.00%) Selenium
7 5 (25.00%) jQuery
7 5 (25.00%) Haskell
7 5 (25.00%) Perl

Google Analytics
Top Related IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (25.00%) nginx
1 5 (25.00%) Tomcat
2 2 (10.00%) ColdFusion
Applications
1 2 (10.00%) Adobe Creative Suite
1 2 (10.00%) OmniGraffle
Cloud Services
1 5 (25.00%) GitHub
Communications & Networking
1 5 (25.00%) HTTP
1 5 (25.00%) SSL
1 5 (25.00%) TCP/IP
Database & Business Intelligence
1 5 (25.00%) MongoDB
1 5 (25.00%) NoSQL
2 2 (10.00%) MySQL
2 2 (10.00%) SQL Server
Development Applications
1 7 (35.00%) Git (software)
2 5 (25.00%) Ant
2 5 (25.00%) Cucumber
2 5 (25.00%) Gatling
2 5 (25.00%) Grunt
2 5 (25.00%) gulp
2 5 (25.00%) IntelliJ
2 5 (25.00%) Jenkins
2 5 (25.00%) Karma Test Runner
2 5 (25.00%) Selenium
2 5 (25.00%) Sublime Text
3 2 (10.00%) Axure RP
General
1 3 (15.00%) Finance
Job Titles
1 10 (50.00%) Analyst
2 8 (40.00%) Google Analytics Analyst
3 7 (35.00%) Developer
3 7 (35.00%) Performance Analyst
4 5 (25.00%) Digital Analyst
4 5 (25.00%) Scala Developer
5 3 (15.00%) Business Analyst
5 3 (15.00%) Digital Analytics Analyst
5 3 (15.00%) Digital Business Analyst
6 2 (10.00%) Designer
6 2 (10.00%) PHP Developer
6 2 (10.00%) Senior Developer
6 2 (10.00%) Senior PHP Developer
6 2 (10.00%) UX Designer
7 1 (5.00%) Analytics Manager
7 1 (5.00%) Digital Performance Analyst
7 1 (5.00%) Google Analytics Manager
7 1 (5.00%) Web Analytics Manager
7 1 (5.00%) Web Manager
Libraries, Frameworks & Software Standards
1 5 (25.00%) AngularJS
1 5 (25.00%) Gherkin
1 5 (25.00%) jQuery
1 5 (25.00%) Node.js
1 5 (25.00%) Servlets
2 2 (10.00%) CodeIgniter
2 2 (10.00%) CSS
2 2 (10.00%) HTML
2 2 (10.00%) Laravel
2 2 (10.00%) RESTful
3 1 (5.00%) Web Services
Miscellaneous
1 10 (50.00%) Analytical Skills
1 10 (50.00%) Visualisation
2 7 (35.00%) User Experience
3 2 (10.00%) Taxonomies
Operating Systems
1 5 (25.00%) Linux
1 5 (25.00%) Ubuntu
1 5 (25.00%) Windows
Processes & Methodologies
1 20 (100.00%) Analytics
2 17 (85.00%) Agile Software Development
3 10 (50.00%) Data Analysis
3 10 (50.00%) Web Analytics
4 7 (35.00%) Continuous Integration
5 6 (30.00%) Open Source
6 5 (25.00%) Automated Testing
6 5 (25.00%) DevOps
7 3 (15.00%) Performance Management
8 2 (10.00%) Benchmarking
8 2 (10.00%) Competitor Analysis
8 2 (10.00%) MVC
8 2 (10.00%) Performance Analysis
8 2 (10.00%) TDD
8 2 (10.00%) Test Automation
8 2 (10.00%) Translating Business Requirements
8 2 (10.00%) Wireframes
9 1 (5.00%) Actionable Insight
9 1 (5.00%) Dashboard Development
9 1 (5.00%) Digital Analytics
Programming Languages
1 9 (45.00%) R
2 7 (35.00%) Java
2 7 (35.00%) JavaScript
3 5 (25.00%) C#
3 5 (25.00%) Groovy
3 5 (25.00%) Haskell
3 5 (25.00%) Perl
3 5 (25.00%) Python
3 5 (25.00%) Ruby
3 5 (25.00%) Scala
4 2 (10.00%) PHP
Qualifications
1 2 (10.00%) Degree
1 2 (10.00%) Security Cleared
Systems Management
1 5 (25.00%) Grafana
1 5 (25.00%) Kibana
Vendors
1 20 (100.00%) Google
2 2 (10.00%) Adobe
2 2 (10.00%) Apple