The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the West Midlands region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 3 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
3 Jul 2015
Same period 2014 Same period 2013
Google Analytics
Rank 117 113 97
Rank change year-on-year
-4 -16
Contract jobs citing Google Analytics 2 5 1
As % of all contract IT jobs located in the West Midlands 0.085% 0.21% 0.056%
As % of the Cloud Services category 1.92% 9.80% 3.70%
Number of daily rates quoted 0 4 0
Average daily rate
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of your Daily Rate
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- £250 -
UK excluding London average daily rate £350 £300 £275
% change year-on-year
+16.66% +9.09%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £10.00 £11.00 £13.50
% change year-on-year
-9.09% -18.51%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the West Midlands region.

Cloud Services Category
West Midlands
Contract IT job ads with a match in the
Cloud Services category
104 51 27
As % of all contract IT jobs located in the West Midlands 4.41% 2.18% 1.52%
Number of daily rates quoted 56 31 14
Average daily rate £369 £338 £375
Average daily rate % change year-on-year
+9.25% -10.00%
90% offered a daily rate of more than £275 £265 £255
10% offered a daily rate of more than £451 £530 £550
UK excluding London average daily rate £380 £388 £293
% change year-on-year
-1.93% +32.47%
Number of hourly rates quoted 5 6 2
Average hourly rate £18.00 £15.00 £12.50
Average hourly rate % change year-on-year
+20.00% +20.00%
UK excluding London average hourly rate £23.00 £15.50 £33.00
% change year-on-year
+48.38% -53.03%

Google Analytics
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the West Midlands region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in the West Midlands

Google Analytics
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the West Midlands region.

Google Analytics Daily Rate Trend in the West Midlands

Google Analytics
Top 30 Related IT Skills in the West Midlands

For the 6 months to 3 July 2015, IT contractor jobs across the West Midlands region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 7 (100.00%) Google
1 7 (100.00%) Analytics
2 5 (71.43%) C#
2 5 (71.43%) HTML
2 5 (71.43%) JavaScript
2 5 (71.43%) .NET
2 5 (71.43%) CSS
3 4 (57.14%) Back Office
3 4 (57.14%) ASP.NET
3 4 (57.14%) E-Commerce
3 4 (57.14%) SQL Server
3 4 (57.14%) SQL
3 4 (57.14%) jQuery
4 3 (42.86%) Pay per click
4 3 (42.86%) Degree
4 3 (42.86%) User Experience
4 3 (42.86%) Adobe
4 3 (42.86%) SEO
4 3 (42.86%) CMS
5 2 (28.57%) MVC
5 2 (28.57%) W3C
5 2 (28.57%) SSL
5 2 (28.57%) IIS
5 2 (28.57%) Visual Studio
5 2 (28.57%) T-SQL
5 2 (28.57%) VB
5 2 (28.57%) MySQL
5 2 (28.57%) Web Services
5 2 (28.57%) XML
5 2 (28.57%) XHTML

Google Analytics
Top Related IT Skills in the West Midlands by Category

For the 6 months to 3 July 2015, IT contractor jobs across the West Midlands region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 3 (42.86%) CMS
2 2 (28.57%) Sitecore CMS
2 2 (28.57%) IIS
Applications
1 1 (14.29%) Photoshop
1 1 (14.29%) MS Excel
1 1 (14.29%) Adobe Illustrator
Cloud Services
1 2 (28.57%) Adobe Analytics
Communications & Networking
1 2 (28.57%) SSL
Database & Business Intelligence
1 4 (57.14%) SQL Server
2 2 (28.57%) SQL Server 2008
2 2 (28.57%) MySQL
Development Applications
1 2 (28.57%) Visual Studio
2 1 (14.29%) Dreamweaver
General
1 4 (57.14%) Back Office
2 1 (14.29%) Finance
2 1 (14.29%) Retail
2 1 (14.29%) Marketing
Job Titles
1 5 (71.43%) Developer
2 2 (28.57%) Junior Developer
2 2 (28.57%) .NET Developer
2 2 (28.57%) Junior
3 1 (14.29%) C# Developer
3 1 (14.29%) Test Engineer
3 1 (14.29%) Digital Project Manager
3 1 (14.29%) Front-End Developer
3 1 (14.29%) C# .NET Developer
3 1 (14.29%) Analyst
3 1 (14.29%) Test Analyst
3 1 (14.29%) Project Manager
3 1 (14.29%) Tester
Libraries, Frameworks & Software Standards
1 5 (71.43%) CSS
1 5 (71.43%) HTML
1 5 (71.43%) .NET
2 4 (57.14%) ASP.NET
2 4 (57.14%) jQuery
3 2 (28.57%) HTML5
3 2 (28.57%) CSS3
3 2 (28.57%) ASP.NET Web Forms
3 2 (28.57%) Web Services
3 2 (28.57%) XML
3 2 (28.57%) XHTML
3 2 (28.57%) Ajax
Miscellaneous
1 3 (42.86%) User Experience
2 2 (28.57%) W3C
Processes & Methodologies
1 7 (100.00%) Analytics
2 4 (57.14%) E-Commerce
3 3 (42.86%) Pay per click
3 3 (42.86%) SEO
4 2 (28.57%) Agile Software Development
4 2 (28.57%) Content Management
4 2 (28.57%) Web Development
4 2 (28.57%) Change Control
4 2 (28.57%) MVC
5 1 (14.29%) B2B
5 1 (14.29%) B2C
5 1 (14.29%) Web Analytics
Programming Languages
1 5 (71.43%) C#
1 5 (71.43%) JavaScript
2 4 (57.14%) SQL
3 2 (28.57%) T-SQL
3 2 (28.57%) VB
Qualifications
1 3 (42.86%) Degree
Vendors
1 7 (100.00%) Google
2 3 (42.86%) Adobe
3 2 (28.57%) Omniture
3 2 (28.57%) Sitecore
4 1 (14.29%) Endeca
4 1 (14.29%) Oracle
Birmingham
Computer Futures
Rate: competitive
Posted: 19 days ago