The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the West Midlands region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 27 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
27 Jul 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 147 110 116
Rank change year-on-year
-37 +6
Contract jobs citing Google Analytics 2 3 5
As % of all contract IT jobs located in the West Midlands 0.063% 0.13% 0.21%
As % of the Cloud Services category 0.81% 2.36% 9.09%
Number of daily rates quoted 0 1 4
Median daily rate - £300 £250
Median daily rate % change year-on-year
- +20.00%
UK excluding London median daily rate £313 £363 £300
% change year-on-year
-13.79% +20.83%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £19.61 £24.00 £11.00
% change year-on-year
-18.29% +118.18%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the West Midlands region.

Cloud Services Category
West Midlands
Contract IT job ads with a match in the
Cloud Services category
246 127 55
As % of all contract IT jobs located in the West Midlands 7.77% 5.34% 2.31%
Number of daily rates quoted 159 73 33
Median daily rate £415 £364 £338
Median daily rate % change year-on-year
+14.08% +7.77%
90% offered a daily rate of more than £300 £225 £230
10% offered a daily rate of more than £503 £500 £527
UK excluding London median daily rate £450 £400 £375
% change year-on-year
+12.50% +6.66%
Number of hourly rates quoted 3 3 6
Median hourly rate £13.68 £23.00 £20.00
Median hourly rate % change year-on-year
-40.52% +15.00%
90% offered a hourly rate of more than £13.00 £19.00 £13.80
10% offered a hourly rate of more than £14.00 £23.00 £33.55
UK excluding London median hourly rate £15.64 £22.00 £17.00
% change year-on-year
-28.89% +29.41%

Google Analytics
Jobs Demand Trend in the West Midlands

The demand trend of contract jobs across the West Midlands region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the West Midlands

Google Analytics
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the West Midlands region.

Google Analytics Daily Rate Trend in the West Midlands

Google Analytics
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the West Midlands region over the 3 months to 27 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham -13 1 - - 3
Shropshire - 1 - -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the West Midlands

For the 6 months to 27 July 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the West Midlands region with a requirement for Google Analytics.

1 2 (100.00%) JSON
1 2 (100.00%) Analytics
1 2 (100.00%) REST
1 2 (100.00%) Google
2 1 (50.00%) Ubuntu
2 1 (50.00%) Gherkin
2 1 (50.00%) GitHub
2 1 (50.00%) AngularJS
2 1 (50.00%) Publishing
2 1 (50.00%) Hibernate
2 1 (50.00%) Agile Software Development
2 1 (50.00%) Spring
2 1 (50.00%) Automated Testing
2 1 (50.00%) Software Engineering
2 1 (50.00%) Ruby
2 1 (50.00%) Jenkins
2 1 (50.00%) Grunt
2 1 (50.00%) Play Framework
2 1 (50.00%) Karma Test Runner
2 1 (50.00%) Sublime Text
2 1 (50.00%) iOS Development
2 1 (50.00%) Docker
2 1 (50.00%) DevOps
2 1 (50.00%) Kibana
2 1 (50.00%) Microservices
2 1 (50.00%) Apple Swift
2 1 (50.00%) gulp
2 1 (50.00%) Grafana
2 1 (50.00%) Gatling
2 1 (50.00%) Selenium

Google Analytics
Top Related IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (50.00%) Apache
1 1 (50.00%) JBoss
1 1 (50.00%) nginx
1 1 (50.00%) Tomcat
1 1 (50.00%) WebLogic
Cloud Services
1 1 (50.00%) GitHub
Communications & Networking
1 1 (50.00%) HTTP
1 1 (50.00%) SSL
1 1 (50.00%) TCP/IP
Database & Business Intelligence
1 1 (50.00%) MongoDB
1 1 (50.00%) NoSQL
Development Applications
1 1 (50.00%) Ant
1 1 (50.00%) Cucumber
1 1 (50.00%) Eclipse
1 1 (50.00%) Gatling
1 1 (50.00%) Git (software)
1 1 (50.00%) Grunt
1 1 (50.00%) gulp
1 1 (50.00%) IntelliJ
1 1 (50.00%) Jenkins
1 1 (50.00%) JUnit
1 1 (50.00%) Karma Test Runner
1 1 (50.00%) Selenium
1 1 (50.00%) Sublime Text
General
1 1 (50.00%) Publishing
Job Titles
1 2 (100.00%) Developer
2 1 (50.00%) Developer/Software Engineer
2 1 (50.00%) Digital Developer
2 1 (50.00%) iOS Developer
2 1 (50.00%) Software Developer
2 1 (50.00%) Software Engineer
Libraries, Frameworks & Software Standards
1 2 (100.00%) JSON
1 2 (100.00%) REST
2 1 (50.00%) AngularJS
2 1 (50.00%) CSS
2 1 (50.00%) EJB
2 1 (50.00%) Gherkin
2 1 (50.00%) Hibernate
2 1 (50.00%) HTML
2 1 (50.00%) HTML5
2 1 (50.00%) J2EE
2 1 (50.00%) J2SE
2 1 (50.00%) jQuery
2 1 (50.00%) Node.js
2 1 (50.00%) Play Framework
2 1 (50.00%) Servlets
2 1 (50.00%) SOAP
2 1 (50.00%) Spring
2 1 (50.00%) XML
Operating Systems
1 1 (50.00%) Apple iOS
1 1 (50.00%) Linux
1 1 (50.00%) Ubuntu
1 1 (50.00%) Unix
1 1 (50.00%) Windows
Processes & Methodologies
1 2 (100.00%) Analytics
2 1 (50.00%) Agile Software Development
2 1 (50.00%) Automated Testing
2 1 (50.00%) Configuration Management
2 1 (50.00%) Continuous Integration
2 1 (50.00%) DevOps
2 1 (50.00%) iOS Development
2 1 (50.00%) Microservices
2 1 (50.00%) Open Source
2 1 (50.00%) Software Engineering
Programming Languages
1 1 (50.00%) Apple Swift
1 1 (50.00%) C#
1 1 (50.00%) Groovy
1 1 (50.00%) Haskell
1 1 (50.00%) Java
1 1 (50.00%) JavaScript
1 1 (50.00%) Perl
1 1 (50.00%) Python
1 1 (50.00%) Ruby
1 1 (50.00%) Scala
1 1 (50.00%) SQL
System Software
1 1 (50.00%) Docker
Systems Management
1 1 (50.00%) Grafana
1 1 (50.00%) Kibana
1 1 (50.00%) Puppet
Vendors
1 2 (100.00%) Google
2 1 (50.00%) Apple
2 1 (50.00%) webMethods