The first table below looks at the demand for Google Analytics skills in IT contracts advertised for the West Midlands region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 25 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the West Midlands region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
25 Jul 2014
Same period 2013 Same period 2012
Google Analytics
Rank 113 99 107
Rank change year-on-year
-14 +8
Contract jobs citing Google Analytics 5 6 1
As % of all contract IT jobs located in the West Midlands 0.21% 0.31% 0.044%
As % of the Business Applications category 1.49% 2.42% 0.52%
Number of daily rates quoted 4 3 0
Average daily rate
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of your Daily Rate
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£250 £270 -
Average daily rate % change year-on-year
-7.40% -
UK excluding London average daily rate £300 £275 £228
% change year-on-year
+9.09% +20.87%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £11.00 - £28.25
Business Applications Category
West Midlands
Contract IT job ads with a match in the
Business Applications category
335 248 192
As % of all contract IT jobs located in the West Midlands 13.84% 12.63% 8.52%
Number of daily rates quoted 145 88 69
Average daily rate £420 £450 £425
Average daily rate % change year-on-year
-6.66% +5.88%
90% offered a daily rate of more than £275 £310 £291
10% offered a daily rate of more than £550 £550 £550
UK excluding London average daily rate £425 £413 £438
% change year-on-year
+3.03% -5.71%
Number of hourly rates quoted 29 13 2
Average hourly rate £37.80 £37.80 £44.75
Average hourly rate % change year-on-year
- -15.53%
90% offered a hourly rate of more than £21.95 £22.32 £34.55
10% offered a hourly rate of more than £42.00 £37.80 £54.95
UK excluding London average hourly rate £31.50 £28.75 £32.50
% change year-on-year
+9.56% -11.53%
Google Analytics
England

Google Analytics
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the West Midlands region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the West Midlands

Google Analytics
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the West Midlands region.

Google Analytics Daily Rate Trend in the West Midlands

Google Analytics
Daily Rate Histogram in the West Midlands

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the West Midlands region over the 3 months to 25 July 2014.

Google Analytics Daily Rate Histogram in the West Midlands

Google Analytics
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the West Midlands region over the 3 months to 25 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham - - - - 1
Google Analytics
England

Google Analytics
Top 16 Related IT Skills in the West Midlands

For the 6 months to 25 July 2014, IT contractor jobs across the West Midlands region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 5 (100.00%) Automotive
1 5 (100.00%) Content Management
1 5 (100.00%) Google
1 5 (100.00%) Analytics
2 4 (80.00%) Use Case
2 4 (80.00%) HTML
2 4 (80.00%) Web Services
2 4 (80.00%) XML
2 4 (80.00%) Internet
3 3 (60.00%) SEO
3 3 (60.00%) Digital Marketing
3 3 (60.00%) Social Media
3 3 (60.00%) Marketing
4 2 (40.00%) CMS
5 1 (20.00%) Finance
5 1 (20.00%) Project Management

Google Analytics
Top Related IT Skills in the West Midlands by Category

For the 6 months to 25 July 2014, IT contractor jobs across the West Midlands region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (40.00%) CMS
Communications & Networking
1 4 (80.00%) Internet
General
1 5 (100.00%) Automotive
2 3 (60.00%) Marketing
3 1 (20.00%) Finance
Job Titles
1 3 (60.00%) Project Manager
2 2 (40.00%) Junior
2 2 (40.00%) Junior Project Manager
3 1 (20.00%) Digital Project Manager
3 1 (20.00%) Digital Marketing Specialist
3 1 (20.00%) Analyst
Libraries, Frameworks & Software Standards
1 4 (80.00%) HTML
1 4 (80.00%) Web Services
1 4 (80.00%) XML
Miscellaneous
1 3 (60.00%) Social Media
Processes & Methodologies
1 5 (100.00%) Content Management
1 5 (100.00%) Analytics
2 4 (80.00%) Use Case
3 3 (60.00%) Digital Marketing
3 3 (60.00%) SEO
4 1 (20.00%) Project Management
Vendors
1 5 (100.00%) Google