The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Coventry region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 20 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
20 Oct 2014
Same period 2013 Same period 2012
Marketing
Rank 36 27 33
Rank change year-on-year
-9 +6
Contract jobs citing Marketing 6 4 1
As % of all contract IT jobs located in Coventry 1.75% 1.44% 0.35%
As % of the General category 4.08% 3.85% 0.93%
Number of daily rates quoted 1 0 0
Average daily rate
Keep up to 90%
of your Daily Rate
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£325 - -
UK excluding London average daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 2 0 0
Average hourly rate £29.50 - -
UK excluding London average hourly rate £22.00 £17.50 £16.25
% change year-on-year
+25.71% +7.69%
Marketing
West Midlands

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Coventry region.

General Category
Coventry
Contract IT job ads with a match in the
General category
147 104 108
As % of all contract IT jobs located in Coventry 42.86% 37.55% 38.16%
Number of daily rates quoted 42 27 38
Average daily rate £351 £400 £375
Average daily rate % change year-on-year
-12.21% +6.66%
90% offered a daily rate of more than £132 £265 £300
10% offered a daily rate of more than £436 £488 £500
UK excluding London average daily rate £400 £380 £375
% change year-on-year
+5.40% +1.20%
Number of hourly rates quoted 21 12 19
Average hourly rate £31.50 £37.80 £36.00
Average hourly rate % change year-on-year
-16.66% +5.00%
UK excluding London average hourly rate £24.50 £22.22 £26.00
% change year-on-year
+10.28% -14.55%

Marketing
Jobs Demand Trend in Coventry

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Coventry region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Coventry

Marketing
Daily Rate Trend in Coventry

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Coventry region.

Marketing Daily Rate Trend in Coventry

Marketing
Hourly Rate Trend in Coventry

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Coventry region.

Marketing Hourly Rate Trend in Coventry

Marketing
Top 30 Related IT Skills in Coventry

For the 6 months to 20 October 2014, IT contractor jobs across the Coventry region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 9 (56.25%) Automotive
2 6 (37.50%) CAD
2 6 (37.50%) PLM
2 6 (37.50%) Visualisation
2 6 (37.50%) Business Transformation
3 5 (31.25%) Retail
4 4 (25.00%) ENOVIA
4 4 (25.00%) Business Analysis
4 4 (25.00%) Manufacturing
4 4 (25.00%) Validation
4 4 (25.00%) HTML
4 4 (25.00%) Marketing Strategy
5 3 (18.75%) JavaScript
5 3 (18.75%) SQL
5 3 (18.75%) CRM
5 3 (18.75%) Project Management
5 3 (18.75%) CSS
5 3 (18.75%) Social Media
6 2 (12.50%) QA
6 2 (12.50%) SEO
6 2 (12.50%) Digital Marketing
6 2 (12.50%) Facebook
6 2 (12.50%) Twitter
6 2 (12.50%) AngularJS
6 2 (12.50%) Analytics
6 2 (12.50%) Campaign Management
7 1 (6.25%) Campaign Analysis
7 1 (6.25%) User Experience
7 1 (6.25%) Adobe Creative Suite
7 1 (6.25%) GAP Analysis

Marketing
Top Related IT Skills in Coventry by Category

For the 6 months to 20 October 2014, IT contractor jobs across the Coventry region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (6.25%) CMS
Applications
1 1 (6.25%) Adobe Creative Suite
Business Applications
1 4 (25.00%) ENOVIA
2 1 (6.25%) Google Analytics
2 1 (6.25%) Magento
2 1 (6.25%) Oracle CRM
Communications & Networking
1 1 (6.25%) SMS
1 1 (6.25%) Intranet
1 1 (6.25%) Internet
General
1 9 (56.25%) Automotive
2 5 (31.25%) Retail
3 4 (25.00%) Manufacturing
4 1 (6.25%) Telecoms
Job Titles
1 3 (18.75%) Developer
2 2 (12.50%) Front-End Developer
2 2 (12.50%) Senior Front-End Developer
2 2 (12.50%) Delivery Manager
2 2 (12.50%) Relationships Manager
2 2 (12.50%) Business Manager
2 2 (12.50%) Portfolio Manager
2 2 (12.50%) Senior Developer
2 2 (12.50%) Campaign Manager
2 2 (12.50%) Campaign Delivery Manager
3 1 (6.25%) Communications Officer
3 1 (6.25%) Senior Enterprise Architect
3 1 (6.25%) Business Development Manager
3 1 (6.25%) Junior Project Manager
3 1 (6.25%) PHP Developer
3 1 (6.25%) Enterprise Architect
3 1 (6.25%) Architect
3 1 (6.25%) Project Manager
3 1 (6.25%) Business Analyst
3 1 (6.25%) Junior
Libraries, Frameworks & Software Standards
1 4 (25.00%) HTML
2 3 (18.75%) CSS
3 2 (12.50%) AngularJS
4 1 (6.25%) Web Services
4 1 (6.25%) XML
4 1 (6.25%) .NET
Miscellaneous
1 6 (37.50%) Visualisation
2 3 (18.75%) Social Media
3 1 (6.25%) User Experience
3 1 (6.25%) NHS
3 1 (6.25%) Copywriting
Operating Systems
1 1 (6.25%) Windows
1 1 (6.25%) Mac OS X
1 1 (6.25%) Apple iOS
Processes & Methodologies
1 6 (37.50%) CAD
1 6 (37.50%) PLM
1 6 (37.50%) Business Transformation
2 4 (25.00%) Validation
2 4 (25.00%) Marketing Strategy
2 4 (25.00%) Business Analysis
3 3 (18.75%) Project Management
3 3 (18.75%) CRM
4 2 (12.50%) SEO
4 2 (12.50%) Digital Marketing
4 2 (12.50%) Analytics
4 2 (12.50%) Campaign Management
5 1 (6.25%) Campaign Analysis
5 1 (6.25%) Data Protection
5 1 (6.25%) E-Commerce
5 1 (6.25%) SOA
5 1 (6.25%) PRINCE2
5 1 (6.25%) OO
5 1 (6.25%) GAP Analysis
5 1 (6.25%) Data Security
Programming Languages
1 3 (18.75%) JavaScript
1 3 (18.75%) SQL
2 1 (6.25%) Java
2 1 (6.25%) PHP
Qualifications
1 1 (6.25%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 2 (12.50%) QA
Vendors
1 2 (12.50%) Facebook
1 2 (12.50%) Twitter
2 1 (6.25%) Oracle
2 1 (6.25%) SAP
2 1 (6.25%) Adobe
2 1 (6.25%) JD Edwards
2 1 (6.25%) Salesforce.com
2 1 (6.25%) Teradata
2 1 (6.25%) Google