The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Coventry region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 27 March 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Mar 2015
Same period 2014 Same period 2013
Marketing
Rank 23 37 21
Rank change year-on-year
+14 -16
Contract jobs citing Marketing 13 1 12
As % of all contract IT jobs located in Coventry 4.21% 0.33% 5.26%
As % of the General category 10.40% 0.75% 11.01%
Number of daily rates quoted 7 1 0
Average daily rate
Keep up to 90%
of your Daily Rate
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£325 £350 -
Average daily rate % change year-on-year
-7.14% -
UK excluding London average daily rate £360 £375 £325
% change year-on-year
-4.00% +15.38%
Number of hourly rates quoted 0 0 4
Average hourly rate - - £37.80
UK excluding London average hourly rate £16.25 £21.00 £17.33
% change year-on-year
-22.61% +21.21%
Marketing
West Midlands

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Coventry region.

General Category
Coventry
Contract IT job ads with a match in the
General category
125 134 109
As % of all contract IT jobs located in Coventry 40.45% 43.93% 47.81%
Number of daily rates quoted 49 53 18
Average daily rate £425 £358 £338
Average daily rate % change year-on-year
+18.88% +5.92%
90% offered a daily rate of more than £260 £175 £145
10% offered a daily rate of more than £525 £475 £400
UK excluding London average daily rate £400 £380 £375
% change year-on-year
+5.26% +1.33%
Number of hourly rates quoted 4 12 42
Average hourly rate £22.50 £31.75 £37.80
Average hourly rate % change year-on-year
-29.13% -16.00%
UK excluding London average hourly rate £24.00 £22.50 £27.50
% change year-on-year
+6.66% -18.18%

Marketing
Jobs Demand Trend in Coventry

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Coventry region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Coventry

Marketing
Daily Rate Trend in Coventry

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Coventry region.

Marketing Daily Rate Trend in Coventry

Marketing
Hourly Rate Trend in Coventry

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Coventry region.

Marketing Hourly Rate Trend in Coventry

Marketing
Top 30 Related IT Skills in Coventry

For the 6 months to 27 March 2015, IT contractor jobs across the Coventry region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 14 (48.28%) Digital Marketing
2 12 (41.38%) Web Design
3 9 (31.03%) SQL
4 8 (27.59%) Teradata
4 8 (27.59%) User Experience
4 8 (27.59%) Analytical Skills
5 7 (24.14%) Unit Testing
5 7 (24.14%) Social Media
5 7 (24.14%) AngularJS
5 7 (24.14%) JavaScript
6 6 (20.69%) Aprimo
6 6 (20.69%) Direct Marketing
7 5 (17.24%) Content Management
7 5 (17.24%) Pay per click
7 5 (17.24%) Degree
7 5 (17.24%) Data Protection
7 5 (17.24%) Spreadsheet
7 5 (17.24%) Analytics
7 5 (17.24%) Online Marketing
7 5 (17.24%) Campaign Management
7 5 (17.24%) Information Architecture
7 5 (17.24%) QA
7 5 (17.24%) Retail
7 5 (17.24%) Management Information System
7 5 (17.24%) SEO
7 5 (17.24%) HTML
7 5 (17.24%) Photoshop
7 5 (17.24%) CSS
7 5 (17.24%) CRM
7 5 (17.24%) E-Commerce

Marketing
Top Related IT Skills in Coventry by Category

For the 6 months to 27 March 2015, IT contractor jobs across the Coventry region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 3 (10.34%) SAS
Applications
1 5 (17.24%) Photoshop
1 5 (17.24%) Spreadsheet
Communications & Networking
1 2 (6.90%) SMS
Database & Business Intelligence
1 1 (3.45%) Crystal Reports
1 1 (3.45%) SAP BW
1 1 (3.45%) SAP BI
General
1 5 (17.24%) Retail
2 2 (6.90%) Finance
3 1 (3.45%) Automotive
Job Titles
1 9 (31.03%) Analyst
2 7 (24.14%) Developer
2 7 (24.14%) Front-End Developer
3 6 (20.69%) Campaign Analyst
4 5 (17.24%) Product Manager
5 2 (6.90%) Coordinator
5 2 (6.90%) Teradata Analyst
6 1 (3.45%) CRM Analyst
6 1 (3.45%) SAP Functional Consultant
6 1 (3.45%) SAP BI Consultant
6 1 (3.45%) Consultant
6 1 (3.45%) Business Intelligence Consultant
6 1 (3.45%) Functional Consultant
6 1 (3.45%) SAP Consultant
Libraries, Frameworks & Software Standards
1 7 (24.14%) AngularJS
2 5 (17.24%) HTML
2 5 (17.24%) CSS
Miscellaneous
1 8 (27.59%) User Experience
1 8 (27.59%) Analytical Skills
2 7 (24.14%) Social Media
3 5 (17.24%) Management Information System
Operating Systems
1 1 (3.45%) VMS
Processes & Methodologies
1 14 (48.28%) Digital Marketing
2 12 (41.38%) Web Design
3 7 (24.14%) Unit Testing
4 6 (20.69%) Direct Marketing
5 5 (17.24%) Campaign Management
5 5 (17.24%) Data Protection
5 5 (17.24%) Online Marketing
5 5 (17.24%) Information Architecture
5 5 (17.24%) Analytics
5 5 (17.24%) Content Management
5 5 (17.24%) Pay per click
5 5 (17.24%) CRM
5 5 (17.24%) E-Commerce
5 5 (17.24%) SEO
6 4 (13.79%) Agile Software Development
7 3 (10.34%) Product Management
8 2 (6.90%) User Stories
8 2 (6.90%) Data Security
9 1 (3.45%) Business Intelligence
Programming Languages
1 9 (31.03%) SQL
2 7 (24.14%) JavaScript
Qualifications
1 5 (17.24%) Degree
Quality Assurance & Compliance
1 5 (17.24%) QA
Vendors
1 8 (27.59%) Teradata
2 6 (20.69%) Aprimo
3 1 (3.45%) SAP
3 1 (3.45%) EMC