The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Coventry region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 24 April 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Apr 2015
Same period 2014 Same period 2013
Marketing
Rank 28 37 20
Rank change year-on-year
+9 -17
Contract jobs citing Marketing 13 4 10
As % of all contract IT jobs located in Coventry 3.82% 1.22% 4.41%
As % of the General category 9.35% 3.23% 9.62%
Number of daily rates quoted 6 4 0
Average daily rate
Keep up to 90%
of your Daily Rate
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£325 £410 -
Average daily rate % change year-on-year
-20.73% -
UK excluding London average daily rate £350 £350 £330
% change year-on-year
- +6.06%
Number of hourly rates quoted 1 0 4
Average hourly rate £22.50 - £37.80
UK excluding London average hourly rate £16.00 £21.50 £17.33
% change year-on-year
-25.58% +24.09%
Marketing
West Midlands

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Coventry region.

General Category
Coventry
Contract IT job ads with a match in the
General category
139 124 104
As % of all contract IT jobs located in Coventry 40.88% 37.69% 45.81%
Number of daily rates quoted 56 47 21
Average daily rate £415 £358 £375
Average daily rate % change year-on-year
+16.08% -4.66%
90% offered a daily rate of more than £278 £175 £160
10% offered a daily rate of more than £539 £484 £490
UK excluding London average daily rate £400 £380 £375
% change year-on-year
+5.26% +1.33%
Number of hourly rates quoted 7 16 37
Average hourly rate £24.50 £37.50 £37.80
Average hourly rate % change year-on-year
-34.66% -0.79%
UK excluding London average hourly rate £24.00 £25.00 £26.50
% change year-on-year
-4.00% -5.66%

Marketing
Jobs Demand Trend in Coventry

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Coventry region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Coventry

Marketing
Daily Rate Trend in Coventry

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Coventry region.

Marketing Daily Rate Trend in Coventry

Marketing
Hourly Rate Trend in Coventry

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Coventry region.

Marketing Hourly Rate Trend in Coventry

Marketing
Top 30 Related IT Skills in Coventry

For the 6 months to 24 April 2015, IT contractor jobs across the Coventry region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 14 (43.75%) Digital Marketing
2 12 (37.50%) Web Design
3 11 (34.38%) SQL
4 9 (28.13%) Analytical Skills
5 8 (25.00%) User Experience
5 8 (25.00%) Teradata
5 8 (25.00%) JavaScript
6 7 (21.88%) Unit Testing
6 7 (21.88%) Social Media
6 7 (21.88%) AngularJS
7 6 (18.75%) Data Protection
7 6 (18.75%) Retail
7 6 (18.75%) Aprimo
7 6 (18.75%) Direct Marketing
7 6 (18.75%) Management Information System
8 5 (15.63%) SEO
8 5 (15.63%) Photoshop
8 5 (15.63%) HTML
8 5 (15.63%) CSS
8 5 (15.63%) CRM
8 5 (15.63%) E-Commerce
8 5 (15.63%) Pay per click
8 5 (15.63%) Degree
8 5 (15.63%) Content Management
8 5 (15.63%) Spreadsheet
8 5 (15.63%) QA
8 5 (15.63%) Online Marketing
8 5 (15.63%) Information Architecture
8 5 (15.63%) Analytics
8 5 (15.63%) Campaign Management

Marketing
Top Related IT Skills in Coventry by Category

For the 6 months to 24 April 2015, IT contractor jobs across the Coventry region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 4 (12.50%) SAS
Applications
1 5 (15.63%) Photoshop
1 5 (15.63%) Spreadsheet
Communications & Networking
1 2 (6.25%) SMS
Database & Business Intelligence
1 1 (3.13%) Crystal Reports
1 1 (3.13%) SAP BW
1 1 (3.13%) SAP BI
1 1 (3.13%) MySQL
1 1 (3.13%) SAS Enterprise Guide
General
1 6 (18.75%) Retail
2 2 (6.25%) Finance
3 1 (3.13%) Automotive
Job Titles
1 10 (31.25%) Analyst
2 8 (25.00%) Developer
3 7 (21.88%) Front-End Developer
4 6 (18.75%) Campaign Analyst
5 5 (15.63%) Product Manager
6 2 (6.25%) Coordinator
6 2 (6.25%) Teradata Analyst
7 1 (3.13%) Functional Consultant
7 1 (3.13%) Data Analyst
7 1 (3.13%) SAP Consultant
7 1 (3.13%) PHP Developer
7 1 (3.13%) Consultant
7 1 (3.13%) Business Intelligence Consultant
7 1 (3.13%) Quality Analyst
7 1 (3.13%) SAP Functional Consultant
7 1 (3.13%) Data Manager
7 1 (3.13%) Data Quality Analyst
7 1 (3.13%) CRM Analyst
7 1 (3.13%) PHP MySQL Developer
7 1 (3.13%) SAP BI Consultant
Libraries, Frameworks & Software Standards
1 7 (21.88%) AngularJS
2 5 (15.63%) HTML
2 5 (15.63%) CSS
3 1 (3.13%) Laravel
3 1 (3.13%) jQuery
Miscellaneous
1 9 (28.13%) Analytical Skills
2 8 (25.00%) User Experience
3 7 (21.88%) Social Media
4 6 (18.75%) Management Information System
5 1 (3.13%) Data Protection Act
Operating Systems
1 1 (3.13%) VMS
Processes & Methodologies
1 14 (43.75%) Digital Marketing
2 12 (37.50%) Web Design
3 7 (21.88%) Unit Testing
4 6 (18.75%) Data Protection
4 6 (18.75%) Direct Marketing
5 5 (15.63%) SEO
5 5 (15.63%) CRM
5 5 (15.63%) E-Commerce
5 5 (15.63%) Pay per click
5 5 (15.63%) Content Management
5 5 (15.63%) Online Marketing
5 5 (15.63%) Information Architecture
5 5 (15.63%) Analytics
5 5 (15.63%) Campaign Management
6 4 (12.50%) Agile Software Development
7 3 (9.38%) Product Management
8 2 (6.25%) Data Security
8 2 (6.25%) Data Analysis
8 2 (6.25%) User Stories
9 1 (3.13%) Stakeholder Management
Programming Languages
1 11 (34.38%) SQL
2 8 (25.00%) JavaScript
3 1 (3.13%) PHP
Qualifications
1 5 (15.63%) Degree
Quality Assurance & Compliance
1 5 (15.63%) QA
2 1 (3.13%) Data Quality
Vendors
1 8 (25.00%) Teradata
2 6 (18.75%) Aprimo
3 1 (3.13%) SAP
3 1 (3.13%) EMC
3 1 (3.13%) Facebook