The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Coventry region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 30 January 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
30 Jan 2015
Same period 2014 Same period 2013
Marketing
Rank 12 30 24
Rank change year-on-year
+18 -6
Contract jobs citing Marketing 19 2 3
As % of all contract IT jobs located in Coventry 7.12% 0.73% 1.52%
As % of the General category 15.57% 1.52% 3.03%
Number of daily rates quoted 17 0 0
Average daily rate
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of your Daily Rate
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£325 - -
UK excluding London average daily rate £363 £350 £330
% change year-on-year
+3.57% +6.06%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £18.00 £15.50 £23.50
% change year-on-year
+16.12% -34.04%
Marketing
West Midlands

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Coventry region.

General Category
Coventry
Contract IT job ads with a match in the
General category
122 132 99
As % of all contract IT jobs located in Coventry 45.69% 48.18% 50.00%
Number of daily rates quoted 76 55 20
Average daily rate £350 £420 £375
Average daily rate % change year-on-year
-16.66% +12.00%
90% offered a daily rate of more than £275 £325 £300
10% offered a daily rate of more than £478 £518 £470
UK excluding London average daily rate £400 £380 £375
% change year-on-year
+5.26% +1.33%
Number of hourly rates quoted 7 8 24
Average hourly rate £22.50 £37.80 £35.25
Average hourly rate % change year-on-year
-40.47% +7.23%
90% offered a hourly rate of more than £9.15 £13.05 £30.00
10% offered a hourly rate of more than £36.60 £37.80 £37.86
UK excluding London average hourly rate £26.25 £22.00 £25.00
% change year-on-year
+19.31% -12.00%

Marketing
Jobs Demand Trend in Coventry

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Coventry region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Coventry

Marketing
Daily Rate Trend in Coventry

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Coventry region.

Marketing Daily Rate Trend in Coventry

Marketing
Daily Rate Histogram in Coventry

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Coventry region over the 3 months to 30 January 2015.

Marketing Daily Rate Histogram in Coventry

Marketing
Hourly Rate Trend in Coventry

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Coventry region.

Marketing Hourly Rate Trend in Coventry

Marketing
Top 30 Related IT Skills in Coventry

For the 6 months to 30 January 2015, IT contractor jobs across the Coventry region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 9 (34.62%) JavaScript
1 9 (34.62%) Digital Marketing
1 9 (34.62%) AngularJS
2 8 (30.77%) Social Media
2 8 (30.77%) SQL
3 7 (26.92%) Unit Testing
3 7 (26.92%) Web Design
4 6 (23.08%) Teradata
5 5 (19.23%) QA
5 5 (19.23%) Campaign Management
6 4 (15.38%) Direct Marketing
6 4 (15.38%) Data Protection
6 4 (15.38%) Agile Software Development
7 3 (11.54%) Data Security
7 3 (11.54%) SMS
7 3 (11.54%) Aprimo
7 3 (11.54%) User Experience
7 3 (11.54%) Analytical Skills
7 3 (11.54%) Product Management
8 2 (7.69%) User Stories
8 2 (7.69%) CSS
8 2 (7.69%) CRM
8 2 (7.69%) HTML
8 2 (7.69%) Retail
8 2 (7.69%) Finance
8 2 (7.69%) Automotive
9 1 (3.85%) Manufacturing
9 1 (3.85%) Validation
9 1 (3.85%) Data Management
9 1 (3.85%) ENOVIA

Marketing
Top Related IT Skills in Coventry by Category

For the 6 months to 30 January 2015, IT contractor jobs across the Coventry region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (3.85%) SAS
Applications
1 1 (3.85%) Adobe Creative Suite
Business Applications
1 1 (3.85%) ENOVIA
Communications & Networking
1 3 (11.54%) SMS
2 1 (3.85%) Intranet
General
1 2 (7.69%) Retail
1 2 (7.69%) Finance
1 2 (7.69%) Automotive
2 1 (3.85%) Manufacturing
2 1 (3.85%) Telecoms
Job Titles
1 9 (34.62%) Developer
1 9 (34.62%) Front-End Developer
2 6 (23.08%) Analyst
3 5 (19.23%) Product Manager
4 4 (15.38%) Campaign Analyst
5 2 (7.69%) Campaign Delivery Manager
5 2 (7.69%) Campaign Manager
5 2 (7.69%) Teradata Analyst
5 2 (7.69%) Senior Developer
5 2 (7.69%) Senior Front-End Developer
5 2 (7.69%) Coordinator
5 2 (7.69%) Delivery Manager
6 1 (3.85%) Relationships Manager
6 1 (3.85%) Business Manager
6 1 (3.85%) Development Manager
6 1 (3.85%) Business Development Manager
Libraries, Frameworks & Software Standards
1 9 (34.62%) AngularJS
2 2 (7.69%) CSS
2 2 (7.69%) HTML
Miscellaneous
1 8 (30.77%) Social Media
2 3 (11.54%) User Experience
2 3 (11.54%) Analytical Skills
3 1 (3.85%) Visualisation
Operating Systems
1 1 (3.85%) Windows
1 1 (3.85%) Mac OS X
Processes & Methodologies
1 9 (34.62%) Digital Marketing
2 7 (26.92%) Unit Testing
2 7 (26.92%) Web Design
3 5 (19.23%) Campaign Management
4 4 (15.38%) Direct Marketing
4 4 (15.38%) Data Protection
4 4 (15.38%) Agile Software Development
5 3 (11.54%) Data Security
5 3 (11.54%) Product Management
6 2 (7.69%) User Stories
6 2 (7.69%) CRM
7 1 (3.85%) Validation
7 1 (3.85%) Data Management
7 1 (3.85%) Business Analysis
7 1 (3.85%) Pay per click
7 1 (3.85%) Business Development
7 1 (3.85%) SEO
7 1 (3.85%) PRINCE2
7 1 (3.85%) CAD
7 1 (3.85%) Project Management
Programming Languages
1 9 (34.62%) JavaScript
2 8 (30.77%) SQL
Qualifications
1 1 (3.85%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 5 (19.23%) QA
Vendors
1 6 (23.08%) Teradata
2 3 (11.54%) Aprimo
3 1 (3.85%) Adobe
3 1 (3.85%) Salesforce.com
3 1 (3.85%) Facebook
3 1 (3.85%) Twitter