The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Coventry region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 3 June 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
3 Jun 2015
Same period 2014 Same period 2013
Marketing
Rank 30 31 21
Rank change year-on-year
+1 -10
Contract jobs citing Marketing 8 8 8
As % of all contract IT jobs located in Coventry 2.45% 2.48% 4.23%
As % of the General category 6.45% 6.96% 8.89%
Number of daily rates quoted 3 7 0
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£325 £350 -
Average daily rate % change year-on-year
-7.14% -
UK excluding London average daily rate £360 £350 £360
% change year-on-year
+2.85% -2.77%
Number of hourly rates quoted 1 1 4
Average hourly rate £22.50 £31.50 £37.80
Average hourly rate % change year-on-year
-28.57% -16.66%
UK excluding London average hourly rate £17.50 £22.00 £21.75
% change year-on-year
-20.45% +1.14%
Marketing
West Midlands

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Coventry region.

General Category
Coventry
Contract IT job ads with a match in the
General category
124 115 90
As % of all contract IT jobs located in Coventry 37.92% 35.60% 47.62%
Number of daily rates quoted 69 34 17
Average daily rate £400 £375 £375
Average daily rate % change year-on-year
+6.66% -
90% offered a daily rate of more than £163 £230 £221
10% offered a daily rate of more than £475 £544 £550
UK excluding London average daily rate £400 £375 £375
% change year-on-year
+6.66% -
Number of hourly rates quoted 7 25 23
Average hourly rate £25.08 £37.50 £37.80
Average hourly rate % change year-on-year
-33.12% -0.79%
UK excluding London average hourly rate £22.50 £24.50 £25.00
% change year-on-year
-8.16% -2.00%

Marketing
Jobs Demand Trend in Coventry

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Coventry region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Coventry

Marketing
Daily Rate Trend in Coventry

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Coventry region.

Marketing Daily Rate Trend in Coventry

Marketing
Hourly Rate Trend in Coventry

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Coventry region.

Marketing Hourly Rate Trend in Coventry

Marketing
Top 30 Related IT Skills in Coventry

For the 6 months to 3 June 2015, IT contractor jobs across the Coventry region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 10 (37.04%) Web Design
1 10 (37.04%) Digital Marketing
2 9 (33.33%) SQL
2 9 (33.33%) Analytical Skills
3 8 (29.63%) User Experience
4 7 (25.93%) Teradata
5 6 (22.22%) Management Information System
5 6 (22.22%) E-Commerce
5 6 (22.22%) JavaScript
5 6 (22.22%) Retail
5 6 (22.22%) Aprimo
6 5 (18.52%) Degree
6 5 (18.52%) Direct Marketing
6 5 (18.52%) QA
6 5 (18.52%) Content Management
6 5 (18.52%) Pay per click
6 5 (18.52%) Unit Testing
6 5 (18.52%) Data Protection
6 5 (18.52%) Spreadsheet
6 5 (18.52%) Information Architecture
6 5 (18.52%) Social Media
6 5 (18.52%) Online Marketing
6 5 (18.52%) AngularJS
6 5 (18.52%) Analytics
6 5 (18.52%) Photoshop
6 5 (18.52%) CSS
6 5 (18.52%) CRM
6 5 (18.52%) HTML
6 5 (18.52%) SEO
7 4 (14.81%) SAS

Marketing
Top Related IT Skills in Coventry by Category

For the 6 months to 3 June 2015, IT contractor jobs across the Coventry region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 4 (14.81%) SAS
Applications
1 5 (18.52%) Photoshop
1 5 (18.52%) Spreadsheet
Communications & Networking
1 2 (7.41%) SMS
Database & Business Intelligence
1 1 (3.70%) MySQL
1 1 (3.70%) Crystal Reports
1 1 (3.70%) SAP BW
1 1 (3.70%) SAP BI
1 1 (3.70%) SAS Enterprise Guide
General
1 6 (22.22%) Retail
2 1 (3.70%) Finance
2 1 (3.70%) Automotive
2 1 (3.70%) Legal
Job Titles
1 9 (33.33%) Analyst
2 6 (22.22%) Developer
3 5 (18.52%) Front-End Developer
3 5 (18.52%) Product Manager
4 4 (14.81%) Campaign Analyst
5 2 (7.41%) Teradata Analyst
6 1 (3.70%) CRM Analyst
6 1 (3.70%) PHP MySQL Developer
6 1 (3.70%) Business Analyst
6 1 (3.70%) Data Manager
6 1 (3.70%) SAP Functional Consultant
6 1 (3.70%) Quality Analyst
6 1 (3.70%) Data Quality Analyst
6 1 (3.70%) SAP BI Consultant
6 1 (3.70%) Consultant
6 1 (3.70%) Business Intelligence Consultant
6 1 (3.70%) Functional Consultant
6 1 (3.70%) Data Analyst
6 1 (3.70%) SAP Consultant
6 1 (3.70%) PHP Developer
Libraries, Frameworks & Software Standards
1 5 (18.52%) HTML
1 5 (18.52%) CSS
1 5 (18.52%) AngularJS
2 1 (3.70%) jQuery
2 1 (3.70%) Laravel
Miscellaneous
1 9 (33.33%) Analytical Skills
2 8 (29.63%) User Experience
3 6 (22.22%) Management Information System
4 5 (18.52%) Social Media
5 1 (3.70%) Data Protection Act
Operating Systems
1 1 (3.70%) VMS
Processes & Methodologies
1 10 (37.04%) Web Design
1 10 (37.04%) Digital Marketing
2 6 (22.22%) E-Commerce
3 5 (18.52%) SEO
3 5 (18.52%) CRM
3 5 (18.52%) Direct Marketing
3 5 (18.52%) Content Management
3 5 (18.52%) Pay per click
3 5 (18.52%) Unit Testing
3 5 (18.52%) Data Protection
3 5 (18.52%) Online Marketing
3 5 (18.52%) Information Architecture
3 5 (18.52%) Analytics
4 4 (14.81%) Campaign Management
4 4 (14.81%) Agile Software Development
5 3 (11.11%) Product Management
6 2 (7.41%) User Stories
6 2 (7.41%) Data Analysis
7 1 (3.70%) Web Development
7 1 (3.70%) Business Development
Programming Languages
1 9 (33.33%) SQL
2 6 (22.22%) JavaScript
3 1 (3.70%) PHP
Qualifications
1 5 (18.52%) Degree
Quality Assurance & Compliance
1 5 (18.52%) QA
2 1 (3.70%) Data Quality
Vendors
1 7 (25.93%) Teradata
2 6 (22.22%) Aprimo
3 1 (3.70%) Facebook
3 1 (3.70%) SAP
3 1 (3.70%) EMC