The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Coventry region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 30 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 May 2016
Same period 2015 Same period 2014
Marketing
Rank 39 29 36
Rank change year-on-year
-10 +7
Contract jobs citing Marketing 4 10 8
As % of all contract IT jobs located in Coventry 1.09% 3.18% 2.35%
As % of the General category 3.81% 8.33% 6.35%
Number of daily rates quoted 1 4 7
Median daily rate £198 £325 £350
Median daily rate % change year-on-year
-39.23% -7.14%
UK excluding London median daily rate £375 £360 £350
% change year-on-year
+4.16% +2.85%
Number of hourly rates quoted 0 1 1
Median hourly rate - £22.50 £31.50
Median hourly rate % change year-on-year
- -28.57%
UK excluding London median hourly rate £16.50 £17.50 £21.50
% change year-on-year
-5.71% -18.60%
Marketing
West Midlands

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Coventry region.

General Category
Coventry
Contract IT job ads with a match in the
General category
105 120 126
As % of all contract IT jobs located in Coventry 28.69% 38.22% 37.06%
Number of daily rates quoted 49 63 37
Median daily rate £410 £400 £350
Median daily rate % change year-on-year
+2.50% +14.28%
90% offered a daily rate of more than £280 £163 £190
10% offered a daily rate of more than £650 £450 £534
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 7 7 24
Median hourly rate £25.00 £25.08 £37.50
Median hourly rate % change year-on-year
-0.31% -33.12%
90% offered a hourly rate of more than £11.90 £22.06 £31.50
10% offered a hourly rate of more than £56.00 £38.00 £37.80
UK excluding London median hourly rate £26.06 £24.25 £25.00
% change year-on-year
+7.46% -3.00%

Marketing
Jobs Demand Trend in Coventry

The demand trend of contract jobs across the Coventry region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in Coventry

Marketing
Daily Rate Trend in Coventry

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Coventry region.

Marketing Daily Rate Trend in Coventry

Marketing
Hourly Rate Trend in Coventry

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Coventry region.

Marketing Hourly Rate Trend in Coventry

Marketing
Top 30 Related IT Skills in Coventry

For the 6 months to 30 May 2016, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Coventry region with a requirement for Marketing.

1 5 (45.45%) Project Management
2 4 (36.36%) Finance
2 4 (36.36%) Automotive
2 4 (36.36%) MS Excel
2 4 (36.36%) Microsoft
2 4 (36.36%) PLM
2 4 (36.36%) MS PowerPoint
2 4 (36.36%) Product Management
3 3 (27.27%) Digital Marketing
3 3 (27.27%) Data Analysis
3 3 (27.27%) Systems Analysis
3 3 (27.27%) Business Intelligence
3 3 (27.27%) BPR
3 3 (27.27%) SQL
3 3 (27.27%) MS Office
3 3 (27.27%) Manufacturing
4 2 (18.18%) SAP
4 2 (18.18%) PRINCE2
4 2 (18.18%) VBA
4 2 (18.18%) E-Commerce
4 2 (18.18%) Google
4 2 (18.18%) QlikView
4 2 (18.18%) Agile Software Development
4 2 (18.18%) Content Management
4 2 (18.18%) User Experience
5 1 (9.09%) Tag Management
5 1 (9.09%) Digital Analytics
5 1 (9.09%) Tealium
5 1 (9.09%) Adobe Analytics
5 1 (9.09%) Analytics

Marketing
Top Related IT Skills in Coventry by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (9.09%) CMS
Applications
1 4 (36.36%) MS Excel
1 4 (36.36%) MS PowerPoint
2 3 (27.27%) MS Office
3 1 (9.09%) Photoshop
Business Applications
1 1 (9.09%) SAP CRM
1 1 (9.09%) SAP PM
Cloud Services
1 1 (9.09%) Adobe Analytics
1 1 (9.09%) Google Analytics
Database & Business Intelligence
1 2 (18.18%) QlikView
2 1 (9.09%) SQL Server
General
1 4 (36.36%) Automotive
1 4 (36.36%) Finance
2 3 (27.27%) Manufacturing
3 1 (9.09%) Billing
3 1 (9.09%) Publishing
3 1 (9.09%) Retail
Job Titles
1 4 (36.36%) Analyst
2 3 (27.27%) Applications Engineer
3 1 (9.09%) Business Analyst
3 1 (9.09%) Consultant
3 1 (9.09%) CRM Consultant
3 1 (9.09%) Digital Programme Manager
3 1 (9.09%) Digital Project Manager
3 1 (9.09%) Financial Analyst
3 1 (9.09%) Junior
3 1 (9.09%) Junior Analyst
3 1 (9.09%) Junior Business Analyst
3 1 (9.09%) Programme Manager
3 1 (9.09%) Project Manager
3 1 (9.09%) Report Analyst
3 1 (9.09%) SAP Consultant
3 1 (9.09%) SAP CRM Consultant
3 1 (9.09%) SAP PM Consultant
Libraries, Frameworks & Software Standards
1 1 (9.09%) CSS
1 1 (9.09%) Flash
1 1 (9.09%) HTML
Miscellaneous
1 2 (18.18%) User Experience
2 1 (9.09%) Management Information System
Processes & Methodologies
1 5 (45.45%) Project Management
2 4 (36.36%) PLM
2 4 (36.36%) Product Management
3 3 (27.27%) BPR
3 3 (27.27%) Business Intelligence
3 3 (27.27%) Data Analysis
3 3 (27.27%) Digital Marketing
3 3 (27.27%) Systems Analysis
4 2 (18.18%) Agile Software Development
4 2 (18.18%) Content Management
4 2 (18.18%) E-Commerce
4 2 (18.18%) PRINCE2
5 1 (9.09%) Analytics
5 1 (9.09%) Coaching
5 1 (9.09%) CRM
5 1 (9.09%) Information Management
5 1 (9.09%) Procure-to-Pay
5 1 (9.09%) SEO
5 1 (9.09%) Stakeholder Management
5 1 (9.09%) Web Analytics
Programming Languages
1 3 (27.27%) SQL
2 2 (18.18%) VBA
Vendors
1 4 (36.36%) Microsoft
2 2 (18.18%) Google
2 2 (18.18%) SAP
3 1 (9.09%) Adobe
3 1 (9.09%) Omniture
3 1 (9.09%) Tealium