The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Coventry region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Marketing
Rank 34 17 33
Rank change year-on-year
-17 +16
Contract jobs citing Marketing 5 20 2
As % of all contract IT jobs located in Coventry 1.41% 7.12% 0.72%
As % of the General category 4.81% 15.27% 1.45%
Number of daily rates quoted 2 17 0
Average daily rate £375 £325 -
Average daily rate % change year-on-year
+15.38% -
UK excluding London average daily rate £365 £363 £350
% change year-on-year
+0.68% +3.57%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £20.00 £18.00 £15.50
% change year-on-year
+11.11% +16.12%
Marketing
West Midlands

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Coventry region.

General Category
Coventry
Contract IT job ads with a match in the
General category
104 131 138
As % of all contract IT jobs located in Coventry 29.38% 46.62% 49.46%
Number of daily rates quoted 60 78 62
Average daily rate £375 £350 £425
Average daily rate % change year-on-year
+7.14% -17.64%
90% offered a daily rate of more than £264 £275 £275
10% offered a daily rate of more than £540 £500 £498
UK excluding London average daily rate £400 £400 £388
% change year-on-year
- +3.22%
Number of hourly rates quoted 2 7 9
Average hourly rate £28.00 £22.50 £37.80
Average hourly rate % change year-on-year
+24.44% -40.47%
UK excluding London average hourly rate £35.00 £26.00 £22.00
% change year-on-year
+34.61% +18.18%

Marketing
Jobs Demand Trend in Coventry

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Coventry region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Coventry

Marketing
Daily Rate Trend in Coventry

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Coventry region.

Marketing Daily Rate Trend in Coventry

Marketing
Daily Rate Histogram in Coventry

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Coventry region over the 3 months to 5 February 2016.

Marketing Daily Rate Histogram in Coventry

Marketing
Hourly Rate Trend in Coventry

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Coventry region.

Marketing Hourly Rate Trend in Coventry

Marketing
Top 30 Related IT Skills in Coventry

For the 6 months to 5 February 2016, IT contractor jobs across the Coventry region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 7 (53.85%) Finance
2 3 (23.08%) SAP
3 2 (15.38%) PRINCE2
3 2 (15.38%) RPG
3 2 (15.38%) CRM
3 2 (15.38%) E-Commerce
3 2 (15.38%) ERP
3 2 (15.38%) Automotive
3 2 (15.38%) Change Management
3 2 (15.38%) Agile Software Development
3 2 (15.38%) Content Management
3 2 (15.38%) Google
3 2 (15.38%) Digital Marketing
3 2 (15.38%) iSeries
3 2 (15.38%) Stakeholder Management
3 2 (15.38%) Analytics
3 2 (15.38%) User Experience
3 2 (15.38%) Analytical Skills
3 2 (15.38%) Project Management
4 1 (7.69%) Tag Management
4 1 (7.69%) SuccessFactors
4 1 (7.69%) Procure-to-pay
4 1 (7.69%) CMS
4 1 (7.69%) Learning Management System
4 1 (7.69%) Adobe Analytics
4 1 (7.69%) Business Transformation
4 1 (7.69%) Degree
4 1 (7.69%) Credit Risk
4 1 (7.69%) Google Analytics
4 1 (7.69%) Web Analytics

Marketing
Top Related IT Skills in Coventry by Category

For the 6 months to 5 February 2016, IT contractor jobs across the Coventry region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (7.69%) CMS
Applications
1 1 (7.69%) MS Excel
1 1 (7.69%) MS PowerPoint
Business Applications
1 1 (7.69%) SAP HR
Cloud Services
1 1 (7.69%) Adobe Analytics
1 1 (7.69%) Google Analytics
1 1 (7.69%) SuccessFactors
Database & Business Intelligence
1 1 (7.69%) SQL Server
General
1 7 (53.85%) Finance
2 2 (15.38%) Automotive
3 1 (7.69%) Billing
3 1 (7.69%) Legal
3 1 (7.69%) Publishing
3 1 (7.69%) Retail
Job Titles
1 5 (38.46%) Analyst
2 3 (23.08%) Project Manager
3 2 (15.38%) Financial Analyst
3 2 (15.38%) Senior Manager
3 2 (15.38%) Senior Project Manager
3 2 (15.38%) Systems Analyst
4 1 (7.69%) Build Manager
4 1 (7.69%) Business Analyst
4 1 (7.69%) Business Systems Analyst
4 1 (7.69%) Campaign Manager
4 1 (7.69%) Communications Manager
4 1 (7.69%) Digital Programme Manager
4 1 (7.69%) Digital Project Manager
4 1 (7.69%) Financial Services Project Manager
4 1 (7.69%) Marketing Manager
4 1 (7.69%) Programme Manager
4 1 (7.69%) Senior Service Manager
4 1 (7.69%) Technical Manager
Libraries, Frameworks & Software Standards
1 1 (7.69%) Flash
Miscellaneous
1 2 (15.38%) Analytical Skills
1 2 (15.38%) iSeries
1 2 (15.38%) User Experience
2 1 (7.69%) Credit Risk
2 1 (7.69%) Learning Management System
Processes & Methodologies
1 2 (15.38%) Agile Software Development
1 2 (15.38%) Analytics
1 2 (15.38%) Change Management
1 2 (15.38%) Content Management
1 2 (15.38%) CRM
1 2 (15.38%) Digital Marketing
1 2 (15.38%) E-Commerce
1 2 (15.38%) ERP
1 2 (15.38%) PRINCE2
1 2 (15.38%) Project Management
1 2 (15.38%) Stakeholder Management
2 1 (7.69%) Business Intelligence
2 1 (7.69%) Business Transformation
2 1 (7.69%) Migration
2 1 (7.69%) Procure-to-pay
2 1 (7.69%) Risk Management
2 1 (7.69%) SEO
2 1 (7.69%) Tag Management
2 1 (7.69%) Validation
2 1 (7.69%) Web Analytics
Programming Languages
1 2 (15.38%) RPG
2 1 (7.69%) SQL
Qualifications
1 1 (7.69%) Degree
Vendors
1 3 (23.08%) SAP
2 2 (15.38%) Google
3 1 (7.69%) Cognos
3 1 (7.69%) Omniture