The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Coventry region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 5 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
5 May 2016
Same period 2015 Same period 2014
Marketing
Rank 39 31 36
Rank change year-on-year
-8 +5
Contract jobs citing Marketing 4 11 6
As % of all contract IT jobs located in Coventry 1.04% 3.44% 1.75%
As % of the General category 3.96% 8.73% 4.55%
Number of daily rates quoted 2 5 5
Median daily rate £204 £325 £350
Median daily rate % change year-on-year
-37.30% -7.14%
90% offered a daily rate of more than £199 £310 £320
10% offered a daily rate of more than £209 £370 £518
UK excluding London median daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 0 1 1
Median hourly rate - £22.50 £31.50
Median hourly rate % change year-on-year
- -28.57%
UK excluding London median hourly rate £17.50 £16.25 £21.50
% change year-on-year
+7.69% -24.41%
Marketing
West Midlands

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Coventry region.

General Category
Coventry
Contract IT job ads with a match in the
General category
101 126 132
As % of all contract IT jobs located in Coventry 26.23% 39.38% 38.48%
Number of daily rates quoted 50 53 47
Median daily rate £388 £415 £360
Median daily rate % change year-on-year
-6.62% +15.27%
90% offered a daily rate of more than £280 £310 £216
10% offered a daily rate of more than £520 £540 £485
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 5 6 22
Median hourly rate £12.50 £25.66 £37.50
Median hourly rate % change year-on-year
-51.28% -31.57%
90% offered a hourly rate of more than £11.30 £22.50 £10.00
10% offered a hourly rate of more than £27.00 £38.00 £37.80
UK excluding London median hourly rate £27.19 £25.00 £25.04
% change year-on-year
+8.76% -0.15%

Marketing
Jobs Demand Trend in Coventry

The demand trend of contract jobs across the Coventry region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in Coventry

Marketing
Daily Rate Trend in Coventry

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Coventry region.

Marketing Daily Rate Trend in Coventry

Marketing
Hourly Rate Trend in Coventry

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Coventry region.

Marketing Hourly Rate Trend in Coventry

Marketing
Top 30 Related IT Skills in Coventry

For the 6 months to 5 May 2016, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Coventry region with a requirement for Marketing.

1 3 (33.33%) Business Intelligence
1 3 (33.33%) Project Management
1 3 (33.33%) SQL
1 3 (33.33%) Finance
1 3 (33.33%) Automotive
2 2 (22.22%) Manufacturing
2 2 (22.22%) PLM
2 2 (22.22%) Agile Software Development
2 2 (22.22%) Content Management
2 2 (22.22%) Data Analysis
2 2 (22.22%) Systems Analysis
2 2 (22.22%) MS PowerPoint
2 2 (22.22%) Google
2 2 (22.22%) VBA
2 2 (22.22%) MS Office
2 2 (22.22%) PRINCE2
2 2 (22.22%) MS Excel
2 2 (22.22%) Microsoft
2 2 (22.22%) BPR
2 2 (22.22%) QlikView
2 2 (22.22%) Digital Marketing
2 2 (22.22%) Product Management
2 2 (22.22%) User Experience
2 2 (22.22%) E-Commerce
3 1 (11.11%) Tag Management
3 1 (11.11%) Digital Analytics
3 1 (11.11%) Adobe Analytics
3 1 (11.11%) Analytics
3 1 (11.11%) Procure-to-pay
3 1 (11.11%) Google Analytics

Marketing
Top Related IT Skills in Coventry by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (11.11%) CMS
Applications
1 2 (22.22%) MS Excel
1 2 (22.22%) MS Office
1 2 (22.22%) MS PowerPoint
Cloud Services
1 1 (11.11%) Adobe Analytics
1 1 (11.11%) Google Analytics
Database & Business Intelligence
1 2 (22.22%) QlikView
2 1 (11.11%) SQL Server
General
1 3 (33.33%) Automotive
1 3 (33.33%) Finance
2 2 (22.22%) Manufacturing
3 1 (11.11%) Billing
3 1 (11.11%) Publishing
3 1 (11.11%) Retail
Job Titles
1 4 (44.44%) Analyst
2 2 (22.22%) Applications Engineer
3 1 (11.11%) Business Analyst
3 1 (11.11%) Digital Programme Manager
3 1 (11.11%) Digital Project Manager
3 1 (11.11%) Financial Analyst
3 1 (11.11%) Programme Manager
3 1 (11.11%) Project Manager
Libraries, Frameworks & Software Standards
1 1 (11.11%) Flash
Miscellaneous
1 2 (22.22%) User Experience
Processes & Methodologies
1 3 (33.33%) Business Intelligence
1 3 (33.33%) Project Management
2 2 (22.22%) Agile Software Development
2 2 (22.22%) BPR
2 2 (22.22%) Content Management
2 2 (22.22%) Data Analysis
2 2 (22.22%) Digital Marketing
2 2 (22.22%) E-Commerce
2 2 (22.22%) PLM
2 2 (22.22%) PRINCE2
2 2 (22.22%) Product Management
2 2 (22.22%) Systems Analysis
3 1 (11.11%) Analytics
3 1 (11.11%) CRM
3 1 (11.11%) Digital Analytics
3 1 (11.11%) Migration
3 1 (11.11%) Procure-to-pay
3 1 (11.11%) SEO
3 1 (11.11%) Tag Management
3 1 (11.11%) Web Analytics
Programming Languages
1 3 (33.33%) SQL
2 2 (22.22%) VBA
Vendors
1 2 (22.22%) Google
1 2 (22.22%) Microsoft
2 1 (11.11%) Omniture
2 1 (11.11%) SAP