The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Coventry region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 18 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
18 Dec 2014
Same period 2013 Same period 2012
Marketing
Rank 23 - 29
Rank change year-on-year
- 0
Contract jobs citing Marketing 15 0 2
As % of all contract IT jobs located in Coventry 5.26% - 0.76%
As % of the General category 12.71% - 1.49%
Number of daily rates quoted 12 0 1
Average daily rate
Keep up to 90%
of your Daily Rate
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£350 - £275
UK excluding London average daily rate £360 £320 £350
% change year-on-year
+12.50% -8.57%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £20.25 £18.25 £18.28
% change year-on-year
+10.95% -0.16%
Marketing
West Midlands

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Coventry region.

General Category
Coventry
Contract IT job ads with a match in the
General category
118 110 134
As % of all contract IT jobs located in Coventry 41.40% 38.73% 50.95%
Number of daily rates quoted 70 47 36
Average daily rate £350 £425 £375
Average daily rate % change year-on-year
-17.64% +13.33%
90% offered a daily rate of more than £278 £310 £275
10% offered a daily rate of more than £498 £525 £495
UK excluding London average daily rate £400 £375 £375
% change year-on-year
+6.66% -
Number of hourly rates quoted 8 5 33
Average hourly rate £29.35 £37.80 £36.00
Average hourly rate % change year-on-year
-22.36% +5.00%
UK excluding London average hourly rate £22.68 £23.00 £22.50
% change year-on-year
-1.39% +2.22%

Marketing
Jobs Demand Trend in Coventry

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Coventry region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Coventry

Marketing
Daily Rate Trend in Coventry

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Coventry region.

Marketing Daily Rate Trend in Coventry

Marketing
Daily Rate Histogram in Coventry

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Coventry region over the 3 months to 18 December 2014.

Marketing Daily Rate Histogram in Coventry

Marketing
Hourly Rate Trend in Coventry

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Coventry region.

Marketing Hourly Rate Trend in Coventry

Marketing
Top 30 Related IT Skills in Coventry

For the 6 months to 18 December 2014, IT contractor jobs across the Coventry region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 10 (40.00%) Social Media
2 7 (28.00%) SQL
3 6 (24.00%) Digital Marketing
4 5 (20.00%) AngularJS
4 5 (20.00%) JavaScript
4 5 (20.00%) Automotive
4 5 (20.00%) Teradata
4 5 (20.00%) Agile Software Development
5 4 (16.00%) Retail
5 4 (16.00%) Campaign Management
5 4 (16.00%) QA
5 4 (16.00%) User Experience
6 3 (12.00%) Analytical Skills
6 3 (12.00%) Unit Testing
6 3 (12.00%) Direct Marketing
6 3 (12.00%) Data Protection
6 3 (12.00%) ENOVIA
6 3 (12.00%) Business Analysis
6 3 (12.00%) Business Transformation
6 3 (12.00%) Marketing Strategy
6 3 (12.00%) Product Management
6 3 (12.00%) Visualisation
6 3 (12.00%) Web Design
6 3 (12.00%) PLM
6 3 (12.00%) Manufacturing
6 3 (12.00%) Validation
6 3 (12.00%) Data Security
6 3 (12.00%) HTML
6 3 (12.00%) CAD
6 3 (12.00%) SMS

Marketing
Top Related IT Skills in Coventry by Category

For the 6 months to 18 December 2014, IT contractor jobs across the Coventry region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (4.00%) CMS
Applications
1 1 (4.00%) Adobe Creative Suite
Business Applications
1 3 (12.00%) ENOVIA
2 1 (4.00%) Google Analytics
Communications & Networking
1 3 (12.00%) SMS
2 1 (4.00%) Intranet
2 1 (4.00%) Internet
General
1 5 (20.00%) Automotive
2 4 (16.00%) Retail
3 3 (12.00%) Manufacturing
4 2 (8.00%) Finance
5 1 (4.00%) Telecoms
Job Titles
1 5 (20.00%) Product Manager
1 5 (20.00%) Front-End Developer
1 5 (20.00%) Developer
1 5 (20.00%) Analyst
2 3 (12.00%) Campaign Analyst
3 2 (8.00%) Coordinator
3 2 (8.00%) Campaign Manager
3 2 (8.00%) Campaign Delivery Manager
3 2 (8.00%) Teradata Analyst
3 2 (8.00%) Senior Front-End Developer
3 2 (8.00%) Delivery Manager
3 2 (8.00%) Senior Developer
4 1 (4.00%) Relationships Manager
4 1 (4.00%) Communications Officer
4 1 (4.00%) Business Development Manager
4 1 (4.00%) Junior Project Manager
4 1 (4.00%) Business Manager
4 1 (4.00%) Project Manager
4 1 (4.00%) Junior
4 1 (4.00%) Development Manager
Libraries, Frameworks & Software Standards
1 5 (20.00%) AngularJS
2 3 (12.00%) HTML
3 2 (8.00%) CSS
4 1 (4.00%) Web Services
4 1 (4.00%) XML
Miscellaneous
1 10 (40.00%) Social Media
2 4 (16.00%) User Experience
3 3 (12.00%) Analytical Skills
3 3 (12.00%) Visualisation
4 1 (4.00%) Copywriting
4 1 (4.00%) NHS
Operating Systems
1 1 (4.00%) Windows
1 1 (4.00%) Mac OS X
Processes & Methodologies
1 6 (24.00%) Digital Marketing
2 5 (20.00%) Agile Software Development
3 4 (16.00%) Campaign Management
4 3 (12.00%) Unit Testing
4 3 (12.00%) Direct Marketing
4 3 (12.00%) Data Protection
4 3 (12.00%) Business Analysis
4 3 (12.00%) Business Transformation
4 3 (12.00%) Marketing Strategy
4 3 (12.00%) Product Management
4 3 (12.00%) Web Design
4 3 (12.00%) PLM
4 3 (12.00%) Validation
4 3 (12.00%) Data Security
4 3 (12.00%) CAD
5 2 (8.00%) SEO
5 2 (8.00%) Analytics
5 2 (8.00%) User Stories
6 1 (4.00%) Pay per click
6 1 (4.00%) Business Development
Programming Languages
1 7 (28.00%) SQL
2 5 (20.00%) JavaScript
Qualifications
1 1 (4.00%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 4 (16.00%) QA
Vendors
1 5 (20.00%) Teradata
2 2 (8.00%) Facebook
2 2 (8.00%) Twitter
2 2 (8.00%) Aprimo
3 1 (4.00%) Google
3 1 (4.00%) Adobe
3 1 (4.00%) Salesforce.com