The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Coventry region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 31 August 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
31 Aug 2015
Same period 2014 Same period 2013
Marketing
Rank 35 33 29
Rank change year-on-year
-2 -4
Contract jobs citing Marketing 10 10 3
As % of all contract IT jobs located in Coventry 2.82% 2.58% 1.09%
As % of the General category 7.87% 6.33% 2.68%
Number of daily rates quoted 10 1 0
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£325 £225 -
Average daily rate % change year-on-year
+44.44% -
UK excluding London average daily rate £350 £350 £350
Number of hourly rates quoted 0 7 1
Average hourly rate - £31.50 £15.00
Average hourly rate % change year-on-year
- +110.00%
UK excluding London average hourly rate £33.00 £21.62 £21.50
% change year-on-year
+52.67% +0.53%
Marketing
West Midlands

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Coventry region.

General Category
Coventry
Contract IT job ads with a match in the
General category
127 158 112
As % of all contract IT jobs located in Coventry 35.88% 40.83% 40.73%
Number of daily rates quoted 93 40 19
Average daily rate £450 £350 £388
Average daily rate % change year-on-year
+28.57% -9.67%
90% offered a daily rate of more than £275 £180 £226
10% offered a daily rate of more than £525 £507 £575
UK excluding London average daily rate £400 £388 £385
% change year-on-year
+3.22% +0.64%
Number of hourly rates quoted 13 32 18
Average hourly rate £33.08 £35.00 £37.80
Average hourly rate % change year-on-year
-5.48% -7.40%
UK excluding London average hourly rate £27.50 £22.50 £22.50
% change year-on-year
+22.22% -

Marketing
Jobs Demand Trend in Coventry

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Coventry region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Coventry

Marketing
Daily Rate Trend in Coventry

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Coventry region.

Marketing Daily Rate Trend in Coventry

Marketing
Daily Rate Histogram in Coventry

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Coventry region over the 3 months to 31 August 2015.

Marketing Daily Rate Histogram in Coventry

Marketing
Hourly Rate Trend in Coventry

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Coventry region.

Marketing Hourly Rate Trend in Coventry

Marketing
Top 30 Related IT Skills in Coventry

For the 6 months to 31 August 2015, IT contractor jobs across the Coventry region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 6 (31.58%) Digital Marketing
2 5 (26.32%) HTML
2 5 (26.32%) CSS
3 4 (21.05%) E-Commerce
3 4 (21.05%) Microsoft
3 4 (21.05%) Adobe
3 4 (21.05%) JavaScript
3 4 (21.05%) SQL
3 4 (21.05%) MS Office
3 4 (21.05%) Management Information System
3 4 (21.05%) Web Design
3 4 (21.05%) Retail
3 4 (21.05%) Analytics
3 4 (21.05%) Analytical Skills
4 3 (15.79%) Adobe Creative Suite
4 3 (15.79%) Dashboard Development
4 3 (15.79%) Spreadsheet
4 3 (15.79%) User Experience
4 3 (15.79%) Degree
4 3 (15.79%) Online Marketing
4 3 (15.79%) Information Architecture
4 3 (15.79%) Content Management
4 3 (15.79%) Pay per click
4 3 (15.79%) SEO
4 3 (15.79%) Photoshop
4 3 (15.79%) MySQL
4 3 (15.79%) PHP
5 2 (10.53%) .NET
5 2 (10.53%) Oracle
5 2 (10.53%) SAS

Marketing
Top Related IT Skills in Coventry by Category

For the 6 months to 31 August 2015, IT contractor jobs across the Coventry region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 2 (10.53%) SAS
Applications
1 4 (21.05%) MS Office
2 3 (15.79%) Spreadsheet
2 3 (15.79%) Adobe Creative Suite
2 3 (15.79%) Photoshop
3 2 (10.53%) InDesign
Business Applications
1 1 (5.26%) SAP HR
Cloud Services
1 1 (5.26%) SuccessFactors
Database & Business Intelligence
1 3 (15.79%) MySQL
2 1 (5.26%) SAS Enterprise Guide
General
1 4 (21.05%) Retail
2 2 (10.53%) Legal
3 1 (5.26%) Finance
Job Titles
1 4 (21.05%) Analyst
1 4 (21.05%) Designer
2 3 (15.79%) Project Manager
3 2 (10.53%) Digital Project Manager
3 2 (10.53%) Developer
4 1 (5.26%) Front-End Developer
4 1 (5.26%) Business Analyst
4 1 (5.26%) Junior
4 1 (5.26%) Junior Designer
4 1 (5.26%) Campaign Manager
4 1 (5.26%) CRM Analyst
4 1 (5.26%) PHP MySQL Developer
4 1 (5.26%) Senior Manager
4 1 (5.26%) Data Analyst
4 1 (5.26%) Senior Project Manager
4 1 (5.26%) Web Designer
4 1 (5.26%) PHP Developer
4 1 (5.26%) Technical Manager
4 1 (5.26%) Data Manager
4 1 (5.26%) Build Manager
Libraries, Frameworks & Software Standards
1 5 (26.32%) HTML
1 5 (26.32%) CSS
2 2 (10.53%) .NET
2 2 (10.53%) HTML5
3 1 (5.26%) Laravel
3 1 (5.26%) AngularJS
3 1 (5.26%) jQuery
Miscellaneous
1 4 (21.05%) Management Information System
1 4 (21.05%) Analytical Skills
2 3 (15.79%) User Experience
3 2 (10.53%) Social Media
3 2 (10.53%) Mobile App
4 1 (5.26%) Data Protection Act
4 1 (5.26%) Credit Risk
4 1 (5.26%) Learning Management System
Processes & Methodologies
1 6 (31.58%) Digital Marketing
2 4 (21.05%) E-Commerce
2 4 (21.05%) Web Design
2 4 (21.05%) Analytics
3 3 (15.79%) Online Marketing
3 3 (15.79%) Information Architecture
3 3 (15.79%) Dashboard Development
3 3 (15.79%) SEO
3 3 (15.79%) Content Management
3 3 (15.79%) Pay per click
4 2 (10.53%) Data Analysis
4 2 (10.53%) CRM
4 2 (10.53%) Direct Marketing
4 2 (10.53%) Agile Software Development
4 2 (10.53%) Project Management
4 2 (10.53%) Data Protection
5 1 (5.26%) Root Cause Analysis
5 1 (5.26%) Campaign Management
5 1 (5.26%) Test Planning
5 1 (5.26%) Line Management
Programming Languages
1 4 (21.05%) JavaScript
1 4 (21.05%) SQL
2 3 (15.79%) PHP
Qualifications
1 3 (15.79%) Degree
Quality Assurance & Compliance
1 1 (5.26%) QA
1 1 (5.26%) Data Quality
Vendors
1 4 (21.05%) Microsoft
1 4 (21.05%) Adobe
2 2 (10.53%) Teradata
2 2 (10.53%) Aprimo
2 2 (10.53%) Oracle
3 1 (5.26%) SAP
3 1 (5.26%) Cognos
3 1 (5.26%) Facebook