The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Coventry region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 28 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Aug 2015
Same period 2014 Same period 2013
Marketing
Rank 57 37 51
Rank change year-on-year
-20 +14
Permanent jobs citing Marketing 18 26 12
As % of all permanent IT jobs located in Coventry 2.21% 4.41% 2.14%
As % of the General category 5.07% 11.45% 6.74%
Number of salaries quoted 17 25 11
Average salary £27,500 £32,500 £34,500
Average salary % change year-on-year
-15.38% -5.79%
90% offered a salary of more than £18,100 £19,400 £21,500
10% offered a salary of more than £39,000 £46,500 £45,000
UK excluding London average salary £37,500 £37,500 £35,000
% change year-on-year
- +7.14%
Marketing
West Midlands

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Coventry region.

General Category
Coventry
Permanent IT job ads with a match in the
General category
355 227 178
As % of all permanent IT jobs located in Coventry 43.50% 38.47% 31.73%
Number of salaries quoted 263 200 119
Average salary £44,000 £45,000 £35,250
Average salary % change year-on-year
-2.22% +27.65%
90% offered a salary of more than £28,500 £31,250 £24,050
10% offered a salary of more than £65,000 £50,000 £62,500
UK excluding London average salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Marketing
Jobs Demand Trend in Coventry

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Coventry region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Coventry

Marketing
Salary Trend in Coventry

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Coventry region.

Marketing Salary Trend in Coventry

Marketing
Salary Histogram in Coventry

This chart provides a salary histogram for IT jobs citing Marketing across the Coventry region over the 3 months to 28 August 2015.

Marketing Salary Histogram in Coventry

Marketing
Top 30 Related IT Skills in Coventry

For the 6 months to 28 August 2015, IT jobs across the Coventry region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 20 (46.51%) Google
2 18 (41.86%) Degree
3 17 (39.53%) Google Analytics
3 17 (39.53%) Analytics
4 15 (34.88%) E-Commerce
4 15 (34.88%) Project Management
5 14 (32.56%) MS Excel
5 14 (32.56%) Microsoft
5 14 (32.56%) Digital Marketing
6 13 (30.23%) Social Media
6 13 (30.23%) User Experience
7 12 (27.91%) Analytical Skills
7 12 (27.91%) Management Information System
7 12 (27.91%) Content Management
8 10 (23.26%) Agile Software Development
9 9 (20.93%) Pay per click
10 8 (18.60%) Risk Analysis
10 8 (18.60%) Multivariate Testing
10 8 (18.60%) Change Control
10 8 (18.60%) Penetration Testing
10 8 (18.60%) CMS
10 8 (18.60%) Scrum
10 8 (18.60%) PRINCE2
10 8 (18.60%) Regression Testing
11 7 (16.28%) Finance
12 6 (13.95%) Retail
12 6 (13.95%) Business Intelligence
12 6 (13.95%) SQL
12 6 (13.95%) SAP
12 6 (13.95%) Time Management

Marketing
Top Related IT Skills in Coventry by Category

For the 6 months to 28 August 2015, IT jobs across the Coventry region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 8 (18.60%) CMS
Applications
1 14 (32.56%) MS Excel
2 5 (11.63%) Photoshop
2 5 (11.63%) MS Office
2 5 (11.63%) MS PowerPoint
3 4 (9.30%) Spreadsheet
4 1 (2.33%) Adobe Illustrator
Business Applications
1 3 (6.98%) SAP Oil and Gas
Cloud Services
1 17 (39.53%) Google Analytics
2 1 (2.33%) PaaS
Communications & Networking
1 2 (4.65%) Intranet
2 1 (2.33%) Internet
Database & Business Intelligence
1 3 (6.98%) SAP BI
1 3 (6.98%) SQL Server Reporting Services
1 3 (6.98%) SQL Server Integration Services
2 2 (4.65%) SQL Server
3 1 (2.33%) MySQL
3 1 (2.33%) Big Data
General
1 7 (16.28%) Finance
2 6 (13.95%) Retail
3 5 (11.63%) Telecoms
3 5 (11.63%) Manufacturing
4 3 (6.98%) Back Office
4 3 (6.98%) Electronics
5 2 (4.65%) Multimedia
Job Titles
1 5 (11.63%) PPC Specialist
1 5 (11.63%) PPC Manager
1 5 (11.63%) PPC Analyst
1 5 (11.63%) PPC Executive
2 4 (9.30%) Digital Marketing Executive
2 4 (9.30%) Marketing Executive
2 4 (9.30%) Marketing Manager
3 3 (6.98%) Business Intelligence Manager
3 3 (6.98%) Analyst
3 3 (6.98%) Technical Analyst
3 3 (6.98%) Communications Manager
3 3 (6.98%) SAP Manager
4 2 (4.65%) Social Media Executive
4 2 (4.65%) Product Owner
4 2 (4.65%) IT Administrator
4 2 (4.65%) Systems Administrator
4 2 (4.65%) Administrator
5 1 (2.33%) Service Manager
5 1 (2.33%) Web Developer
5 1 (2.33%) PHP Developer
Libraries, Frameworks & Software Standards
1 2 (4.65%) HTML
1 2 (4.65%) CSS
1 2 (4.65%) jQuery
2 1 (2.33%) CSS3
Miscellaneous
1 13 (30.23%) Social Media
1 13 (30.23%) User Experience
2 12 (27.91%) Analytical Skills
2 12 (27.91%) Management Information System
3 4 (9.30%) Copywriting
3 4 (9.30%) Digital Media
4 3 (6.98%) Smartcard
4 3 (6.98%) DTV
5 1 (2.33%) Mobile App
5 1 (2.33%) Internet of Things
Operating Systems
1 1 (2.33%) Linux
Processes & Methodologies
1 17 (39.53%) Analytics
2 15 (34.88%) E-Commerce
2 15 (34.88%) Project Management
3 14 (32.56%) Digital Marketing
4 12 (27.91%) Content Management
5 10 (23.26%) Agile Software Development
6 9 (20.93%) Pay per click
7 8 (18.60%) Risk Analysis
7 8 (18.60%) Multivariate Testing
7 8 (18.60%) Penetration Testing
7 8 (18.60%) Regression Testing
7 8 (18.60%) Scrum
7 8 (18.60%) PRINCE2
7 8 (18.60%) Change Control
8 6 (13.95%) Time Management
8 6 (13.95%) Business Intelligence
9 5 (11.63%) Campaign Management
10 4 (9.30%) Online Marketing
10 4 (9.30%) SEO
10 4 (9.30%) Competitor Analysis
Programming Languages
1 6 (13.95%) SQL
2 2 (4.65%) JavaScript
3 1 (2.33%) PHP
Qualifications
1 18 (41.86%) Degree
Vendors
1 20 (46.51%) Google
2 14 (32.56%) Microsoft
3 6 (13.95%) SAP
4 5 (11.63%) Adobe
5 3 (6.98%) Autodesk
6 2 (4.65%) Facebook
6 2 (4.65%) Twitter
Coventry, Warwickshire
TechnoRecruit
Salary: £25,000 - £30,000 DOE
Posted: 17 days ago
Coventry
Real Staffing
Salary: £50000 - £60000 per annum + competitive benefits package
Posted: 21 days ago