The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Coventry region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 3 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Jul 2015
Same period 2014 Same period 2013
Marketing
Rank 66 56 62
Rank change year-on-year
-10 +6
Permanent jobs citing Marketing 14 13 3
As % of all permanent IT jobs located in Coventry 1.68% 2.07% 0.46%
As % of the General category 4.09% 5.04% 1.64%
Number of salaries quoted 14 10 3
Average salary £30,000 £35,000 £40,000
Average salary % change year-on-year
-14.28% -12.50%
90% offered a salary of more than £13,000 £22,850 £25,200
10% offered a salary of more than £39,000 £48,500 £44,000
UK excluding London average salary £40,000 £38,000 £36,000
% change year-on-year
+5.26% +5.55%
Marketing
West Midlands

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Coventry region.

General Category
Coventry
Permanent IT job ads with a match in the
General category
342 258 183
As % of all permanent IT jobs located in Coventry 41.01% 41.02% 27.90%
Number of salaries quoted 259 199 122
Average salary £49,500 £45,000 £38,500
Average salary % change year-on-year
+10.00% +16.88%
90% offered a salary of more than £28,500 £32,500 £30,000
10% offered a salary of more than £65,000 £57,500 £57,500
UK excluding London average salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Marketing
Jobs Demand Trend in Coventry

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Coventry region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Coventry

Marketing
Salary Trend in Coventry

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Coventry region.

Marketing Salary Trend in Coventry

Marketing
Salary Histogram in Coventry

This chart provides a salary histogram for IT jobs citing Marketing across the Coventry region over the 3 months to 3 July 2015.

Marketing Salary Histogram in Coventry

Marketing
Top 30 Related IT Skills in Coventry

For the 6 months to 3 July 2015, IT jobs across the Coventry region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 28 (54.90%) Degree
2 25 (49.02%) E-Commerce
3 24 (47.06%) Google
4 20 (39.22%) Google Analytics
4 20 (39.22%) Analytics
5 19 (37.25%) User Experience
5 19 (37.25%) Microsoft
5 19 (37.25%) Content Management
6 18 (35.29%) Management Information System
6 18 (35.29%) Project Management
6 18 (35.29%) Social Media
7 17 (33.33%) MS Excel
7 17 (33.33%) Agile Software Development
8 15 (29.41%) Scrum
9 14 (27.45%) PRINCE2
10 13 (25.49%) Digital Marketing
11 12 (23.53%) Multivariate Testing
11 12 (23.53%) Penetration Testing
11 12 (23.53%) Change Control
11 12 (23.53%) Risk Analysis
11 12 (23.53%) Regression Testing
11 12 (23.53%) CMS
12 11 (21.57%) Analytical Skills
13 9 (17.65%) MS PowerPoint
14 8 (15.69%) Pay per click
14 8 (15.69%) Time Management
14 8 (15.69%) Finance
14 8 (15.69%) MS Office
14 8 (15.69%) SAP
15 7 (13.73%) Business Intelligence

Marketing
Top Related IT Skills in Coventry by Category

For the 6 months to 3 July 2015, IT jobs across the Coventry region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 12 (23.53%) CMS
Applications
1 17 (33.33%) MS Excel
2 9 (17.65%) MS PowerPoint
3 8 (15.69%) MS Office
4 6 (11.76%) Photoshop
4 6 (11.76%) Spreadsheet
Business Applications
1 4 (7.84%) SAP Oil and Gas
Cloud Services
1 20 (39.22%) Google Analytics
Database & Business Intelligence
1 4 (7.84%) SQL Server Reporting Services
1 4 (7.84%) SQL Server Integration Services
2 3 (5.88%) SAP BI
3 1 (1.96%) MySQL
3 1 (1.96%) SQL Server
General
1 8 (15.69%) Finance
2 6 (11.76%) Manufacturing
2 6 (11.76%) Retail
3 4 (7.84%) Electronics
3 4 (7.84%) Telecoms
4 3 (5.88%) Multimedia
4 3 (5.88%) Back Office
5 1 (1.96%) Automotive
5 1 (1.96%) Legal
Job Titles
1 3 (5.88%) Analyst
1 3 (5.88%) Technical Analyst
1 3 (5.88%) Communications Manager
1 3 (5.88%) Marketing Manager
1 3 (5.88%) SAP Manager
1 3 (5.88%) Business Intelligence Manager
1 3 (5.88%) Social Media Executive
2 2 (3.92%) Product Owner
2 2 (3.92%) PPC Executive
2 2 (3.92%) PPC Manager
2 2 (3.92%) PPC Analyst
2 2 (3.92%) PPC Specialist
2 2 (3.92%) Marketing Executive
2 2 (3.92%) Project Manager
3 1 (1.96%) Developer
3 1 (1.96%) Software Consultant
3 1 (1.96%) ITIL Manager
3 1 (1.96%) PHP Web Developer
3 1 (1.96%) Trainee
3 1 (1.96%) Team Leader
Libraries, Frameworks & Software Standards
1 2 (3.92%) .NET
2 1 (1.96%) CSS
2 1 (1.96%) jQuery
2 1 (1.96%) HTML
Miscellaneous
1 19 (37.25%) User Experience
2 18 (35.29%) Management Information System
2 18 (35.29%) Social Media
3 11 (21.57%) Analytical Skills
4 6 (11.76%) Digital Media
4 6 (11.76%) Copywriting
5 4 (7.84%) DTV
6 3 (5.88%) Smartcard
7 1 (1.96%) Blog
7 1 (1.96%) FMCG
7 1 (1.96%) Telematics
7 1 (1.96%) Mobile App
7 1 (1.96%) Enterprise Software
Operating Systems
1 1 (1.96%) Linux
Processes & Methodologies
1 25 (49.02%) E-Commerce
2 20 (39.22%) Analytics
3 19 (37.25%) Content Management
4 18 (35.29%) Project Management
5 17 (33.33%) Agile Software Development
6 15 (29.41%) Scrum
7 14 (27.45%) PRINCE2
8 13 (25.49%) Digital Marketing
9 12 (23.53%) Multivariate Testing
9 12 (23.53%) Penetration Testing
9 12 (23.53%) Regression Testing
9 12 (23.53%) Risk Analysis
9 12 (23.53%) Change Control
10 8 (15.69%) Time Management
10 8 (15.69%) Pay per click
11 7 (13.73%) Competitor Analysis
11 7 (13.73%) SEO
11 7 (13.73%) Business Intelligence
12 6 (11.76%) Web Analytics
12 6 (11.76%) Online Marketing
Programming Languages
1 4 (7.84%) SQL
2 1 (1.96%) Java
2 1 (1.96%) JavaScript
2 1 (1.96%) PHP
Qualifications
1 28 (54.90%) Degree
2 1 (1.96%) PRINCE2 Certification
Vendors
1 24 (47.06%) Google
2 19 (37.25%) Microsoft
3 8 (15.69%) SAP
4 6 (11.76%) Adobe
5 3 (5.88%) Facebook
5 3 (5.88%) Twitter
5 3 (5.88%) Autodesk
6 1 (1.96%) Infor
6 1 (1.96%) HP
6 1 (1.96%) Cisco
6 1 (1.96%) IBM
Coventry, West Midlands (County)
CV Screen Ltd
Salary: £25k - 30k per year
Posted: 4 days ago