The table below looks at the prevalence of the term Advertising in IT contracts advertised for the East Midlands region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 3 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
3 Jul 2015
Same period 2014 Same period 2013
Advertising
Rank 79 68 75
Rank change year-on-year
-11 +7
Contract jobs citing Advertising 14 19 10
As % of all contract IT jobs located in the East Midlands 0.89% 1.33% 0.74%
As % of the General category 2.67% 4.15% 2.08%
Number of daily rates quoted 10 9 8
Average daily rate
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of your Daily Rate
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£338 £401 £338
Average daily rate % change year-on-year
-15.73% +18.66%
90% offered a daily rate of more than £258 £300 £270
10% offered a daily rate of more than £403 £685 £463
UK excluding London average daily rate £350 £369 £375
% change year-on-year
-5.08% -1.66%
Number of hourly rates quoted 0 0 2
Average hourly rate - - £21.00
UK excluding London average hourly rate £12.50 £21.00 £17.00
% change year-on-year
-40.47% +23.52%
Advertising
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the East Midlands region.

General Category
East Midlands
Contract IT job ads with a match in the
General category
525 458 480
As % of all contract IT jobs located in the East Midlands 33.38% 32.16% 35.37%
Number of daily rates quoted 325 270 284
Average daily rate £425 £425 £425
Average daily rate % change year-on-year
- +0.11%
90% offered a daily rate of more than £250 £275 £263
10% offered a daily rate of more than £550 £533 £525
UK excluding London average daily rate £400 £375 £380
% change year-on-year
+6.66% -1.31%
Number of hourly rates quoted 19 20 24
Average hourly rate £10.44 £9.94 £29.25
Average hourly rate % change year-on-year
+5.03% -66.01%
UK excluding London average hourly rate £22.50 £22.75 £23.21
% change year-on-year
-1.09% -1.98%

Advertising
Jobs Demand Trend in the East Midlands

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the East Midlands region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in the East Midlands

Advertising
Daily Rate Trend in the East Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the East Midlands region.

Advertising Daily Rate Trend in the East Midlands

Advertising
Daily Rate Histogram in the East Midlands

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the East Midlands region over the 3 months to 3 July 2015.

Advertising Daily Rate Histogram in the East Midlands

Advertising
Hourly Rate Trend in the East Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the East Midlands region.

Advertising Hourly Rate Trend in the East Midlands

Advertising
Contract Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Advertising within the East Midlands region over the 3 months to 3 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Derbyshire -1 6 £325 -55.93% 3
Leicestershire +1 4 £350 -0.07% 11
Nottinghamshire -11 3 £375 -30.23% 11
Advertising
England

Advertising
Top 30 Related IT Skills in the East Midlands

For the 6 months to 3 July 2015, IT contractor jobs across the East Midlands region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 9 (40.91%) Microsoft
2 6 (27.27%) HTML
2 6 (27.27%) Migration
2 6 (27.27%) Stakeholder Management
2 6 (27.27%) Marketing
3 5 (22.73%) Pay per click
3 5 (22.73%) Google
3 5 (22.73%) SEO
3 5 (22.73%) E-Commerce
4 4 (18.18%) SharePoint
4 4 (18.18%) C#
4 4 (18.18%) JavaScript
4 4 (18.18%) SQL
4 4 (18.18%) .NET
4 4 (18.18%) Finance
4 4 (18.18%) Digital Marketing
5 3 (13.64%) Web Analytics
5 3 (13.64%) Project Management
5 3 (13.64%) Content Management
5 3 (13.64%) ASP.NET
5 3 (13.64%) CSS
5 3 (13.64%) MS Excel
5 3 (13.64%) Agresso
5 3 (13.64%) Citrix
5 3 (13.64%) Email Marketing
5 3 (13.64%) hybris
5 3 (13.64%) SharePoint 2010
5 3 (13.64%) Demandware
5 3 (13.64%) Analytics
5 3 (13.64%) SharePoint 2013

Advertising
Top Related IT Skills in the East Midlands by Category

For the 6 months to 3 July 2015, IT contractor jobs across the East Midlands region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 4 (18.18%) SharePoint
2 3 (13.64%) SharePoint 2010
2 3 (13.64%) SharePoint 2013
Applications
1 3 (13.64%) MS Excel
2 2 (9.09%) MS Project
3 1 (4.55%) MS Office
Business Applications
1 3 (13.64%) Agresso
2 2 (9.09%) Dynamics CRM
3 1 (4.55%) Dynamics NAV
Cloud Services
1 1 (4.55%) Office 365
Communications & Networking
1 2 (9.09%) Intranet
2 1 (4.55%) Firewall
2 1 (4.55%) NetScaler
Database & Business Intelligence
1 1 (4.55%) SQL Server Reporting Services
1 1 (4.55%) SQL Server Integration Services
1 1 (4.55%) QlikView
1 1 (4.55%) SQL Server Analysis Services
General
1 6 (27.27%) Marketing
2 4 (18.18%) Finance
Job Titles
1 5 (22.73%) Developer
2 3 (13.64%) Analyst
2 3 (13.64%) Consultant
2 3 (13.64%) IT Project Manager
2 3 (13.64%) Project Manager
2 3 (13.64%) E-Commerce Manager
3 2 (9.09%) Business Analyst
3 2 (9.09%) Project Support Officer
3 2 (9.09%) Dynamics CRM Developer
3 2 (9.09%) CRM Developer
3 2 (9.09%) Project Officer
3 2 (9.09%) Microsoft Developer
3 2 (9.09%) SharePoint Developer
4 1 (4.55%) PPC Specialist
4 1 (4.55%) Digital Marketing Manager
4 1 (4.55%) SharePoint Business Analyst
4 1 (4.55%) PPC Manager
4 1 (4.55%) PPC Analyst
4 1 (4.55%) IT Infrastructure Manager
4 1 (4.55%) IT Infrastructure Project Manager
Libraries, Frameworks & Software Standards
1 6 (27.27%) HTML
2 4 (18.18%) .NET
3 3 (13.64%) ASP.NET
3 3 (13.64%) CSS
4 2 (9.09%) Flash
5 1 (4.55%) jQuery
Miscellaneous
1 2 (9.09%) PMI
1 2 (9.09%) Social Media
2 1 (4.55%) NHS
Processes & Methodologies
1 6 (27.27%) Migration
1 6 (27.27%) Stakeholder Management
2 5 (22.73%) E-Commerce
2 5 (22.73%) SEO
2 5 (22.73%) Pay per click
3 4 (18.18%) Digital Marketing
4 3 (13.64%) Content Management
4 3 (13.64%) Project Management
4 3 (13.64%) Email Marketing
4 3 (13.64%) Web Analytics
4 3 (13.64%) Analytics
5 2 (9.09%) PRINCE2
5 2 (9.09%) CRM
5 2 (9.09%) Web Design
6 1 (4.55%) Logistics
6 1 (4.55%) Systems Analysis
6 1 (4.55%) Data Migration
6 1 (4.55%) Requirements Engineering
6 1 (4.55%) Stakeholder Engagement
6 1 (4.55%) Business Intelligence
Programming Languages
1 4 (18.18%) C#
1 4 (18.18%) JavaScript
1 4 (18.18%) SQL
2 2 (9.09%) C++
Qualifications
1 2 (9.09%) PMI Certification
System Software
1 1 (4.55%) Active Directory
1 1 (4.55%) XenApp
1 1 (4.55%) XenDesktop
Vendors
1 9 (40.91%) Microsoft
2 5 (22.73%) Google
3 3 (13.64%) hybris
3 3 (13.64%) Citrix
3 3 (13.64%) Demandware
4 1 (4.55%) Tableau
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