The table below looks at the prevalence of the term Advertising in IT contracts advertised for the East Midlands region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 24 April 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Apr 2015
Same period 2014 Same period 2013
Advertising
Rank 86 88 76
Rank change year-on-year
+2 -12
Contract jobs citing Advertising 9 12 9
As % of all contract IT jobs located in the East Midlands 0.52% 0.76% 0.69%
As % of the General category 1.54% 2.42% 2.09%
Number of daily rates quoted 5 6 9
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£351 £388 £400
Average daily rate % change year-on-year
-9.54% -3.12%
90% offered a daily rate of more than £235 £325 £298
10% offered a daily rate of more than £425 £738 £480
UK excluding London average daily rate £350 £391 £338
% change year-on-year
-10.54% +15.92%
Number of hourly rates quoted 1 0 0
Average hourly rate £11.00 - -
UK excluding London average hourly rate £11.00 £21.00 £15.00
% change year-on-year
-47.61% +40.00%
Advertising
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the East Midlands region.

General Category
East Midlands
Contract IT job ads with a match in the
General category
585 496 430
As % of all contract IT jobs located in the East Midlands 33.56% 31.23% 32.85%
Number of daily rates quoted 333 302 231
Average daily rate £420 £410 £400
Average daily rate % change year-on-year
+2.43% +2.50%
90% offered a daily rate of more than £250 £70 £250
10% offered a daily rate of more than £550 £550 £550
UK excluding London average daily rate £400 £380 £375
% change year-on-year
+5.26% +1.33%
Number of hourly rates quoted 23 12 34
Average hourly rate £10.80 £12.50 £20.50
Average hourly rate % change year-on-year
-13.58% -39.02%
90% offered a hourly rate of more than £10.44 £9.14 £12.42
10% offered a hourly rate of more than £29.15 £33.00 £34.50
UK excluding London average hourly rate £24.00 £25.00 £26.50
% change year-on-year
-4.00% -5.66%

Advertising
Jobs Demand Trend in the East Midlands

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the East Midlands region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in the East Midlands

Advertising
Daily Rate Trend in the East Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the East Midlands region.

Advertising Daily Rate Trend in the East Midlands

Advertising
Daily Rate Histogram in the East Midlands

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the East Midlands region over the 3 months to 24 April 2015.

Advertising Daily Rate Histogram in the East Midlands

Advertising
Hourly Rate Trend in the East Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the East Midlands region.

Advertising Hourly Rate Trend in the East Midlands

Advertising
Contract Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Advertising within the East Midlands region over the 3 months to 24 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Northamptonshire -5 6 £388 +3.40% 4
Nottinghamshire -4 3 £325 -18.75% 11
Advertising
England

Advertising
Top 30 Related IT Skills in the East Midlands

For the 6 months to 24 April 2015, IT contractor jobs across the East Midlands region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 10 (41.67%) Microsoft
2 8 (33.33%) Agresso
3 7 (29.17%) SharePoint
4 6 (25.00%) HTML
4 6 (25.00%) .NET
4 6 (25.00%) Finance
4 6 (25.00%) Marketing
5 5 (20.83%) Dynamics CRM
5 5 (20.83%) SQL
5 5 (20.83%) CRM
6 4 (16.67%) Microsoft Certification
6 4 (16.67%) CSS
6 4 (16.67%) C#
7 3 (12.50%) SharePoint 2013
7 3 (12.50%) User Experience
7 3 (12.50%) Apple iOS
7 3 (12.50%) CSS3
7 3 (12.50%) SharePoint 2010
7 3 (12.50%) Responsive Web Design
7 3 (12.50%) Android
7 3 (12.50%) HTML5
7 3 (12.50%) Use Case
7 3 (12.50%) ASP.NET
7 3 (12.50%) Migration
8 2 (8.33%) Manufacturing
8 2 (8.33%) Process Management
8 2 (8.33%) SEO
8 2 (8.33%) Intranet
8 2 (8.33%) C++
8 2 (8.33%) E-Commerce

Advertising
Top Related IT Skills in the East Midlands by Category

For the 6 months to 24 April 2015, IT contractor jobs across the East Midlands region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 7 (29.17%) SharePoint
2 3 (12.50%) SharePoint 2013
2 3 (12.50%) SharePoint 2010
Applications
1 1 (4.17%) MS Excel
Business Applications
1 8 (33.33%) Agresso
2 5 (20.83%) Dynamics CRM
3 2 (8.33%) Dynamics AX
Cloud Services
1 1 (4.17%) Office 365
Communications & Networking
1 2 (8.33%) Intranet
Database & Business Intelligence
1 1 (4.17%) SQL Server Reporting Services
General
1 6 (25.00%) Finance
1 6 (25.00%) Marketing
2 2 (8.33%) Manufacturing
3 1 (4.17%) General Ledger
Job Titles
1 8 (33.33%) Consultant
2 6 (25.00%) Technical Consultant
3 5 (20.83%) Developer
4 4 (16.67%) Dynamics CRM Consultant
4 4 (16.67%) Functional Consultant
4 4 (16.67%) CRM Consultant
4 4 (16.67%) CRM Technical Consultant
5 2 (8.33%) Dynamics AX Developer
5 2 (8.33%) E-Commerce Manager
5 2 (8.33%) Test Manager
5 2 (8.33%) Systems Accountant
5 2 (8.33%) SharePoint Developer
6 1 (4.17%) PPC Executive
6 1 (4.17%) PPC Manager
6 1 (4.17%) PPC Analyst
6 1 (4.17%) Microsoft Developer
6 1 (4.17%) Procurement Consultant
6 1 (4.17%) Technical Analyst
6 1 (4.17%) Marketing Manager
6 1 (4.17%) Technical Business Analyst
Libraries, Frameworks & Software Standards
1 6 (25.00%) HTML
1 6 (25.00%) .NET
2 4 (16.67%) CSS
3 3 (12.50%) CSS3
3 3 (12.50%) HTML5
3 3 (12.50%) ASP.NET
4 1 (4.17%) jQuery
Miscellaneous
1 3 (12.50%) User Experience
2 1 (4.17%) Mobile App
2 1 (4.17%) Data Structures
Operating Systems
1 3 (12.50%) Apple iOS
1 3 (12.50%) Android
Processes & Methodologies
1 5 (20.83%) CRM
2 3 (12.50%) Responsive Web Design
2 3 (12.50%) Use Case
2 3 (12.50%) Migration
3 2 (8.33%) Process Management
3 2 (8.33%) SEO
3 2 (8.33%) E-Commerce
3 2 (8.33%) Email Marketing
3 2 (8.33%) Pay per click
3 2 (8.33%) Content Management
3 2 (8.33%) Web Analytics
3 2 (8.33%) Root Cause Analysis
3 2 (8.33%) Analytics
4 1 (4.17%) Procure-to-pay
4 1 (4.17%) Business Analysis
4 1 (4.17%) Digital Marketing
4 1 (4.17%) B2B
4 1 (4.17%) B2C
4 1 (4.17%) Stakeholder Management
Programming Languages
1 5 (20.83%) SQL
2 4 (16.67%) C#
3 2 (8.33%) C++
3 2 (8.33%) X++
4 1 (4.17%) JavaScript
Qualifications
1 4 (16.67%) Microsoft Certification
Vendors
1 10 (41.67%) Microsoft
2 2 (8.33%) hybris
2 2 (8.33%) Google
2 2 (8.33%) Demandware
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