The table below looks at the prevalence of the term Advertising in IT contracts advertised for the East Midlands region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Advertising
Rank 82 85 79
Rank change year-on-year
+3 -6
Contract jobs citing Advertising 12 12 9
As % of all contract IT jobs located in the East Midlands 0.76% 0.73% 0.58%
As % of the General category 2.36% 2.28% 1.79%
Number of daily rates quoted 12 11 9
Average daily rate
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of your Daily Rate
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£388 £275 £400
Average daily rate % change year-on-year
+40.90% -31.25%
90% offered a daily rate of more than £308 £200 £310
10% offered a daily rate of more than £650 £425 £483
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 0 1 0
Average hourly rate - £21.00 -
UK excluding London average hourly rate £22.50 £17.85 £15.90
% change year-on-year
+26.08% +12.23%
Advertising
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the East Midlands region.

General Category
East Midlands
Contract IT job ads with a match in the
General category
509 527 502
As % of all contract IT jobs located in the East Midlands 32.19% 31.98% 32.51%
Number of daily rates quoted 292 296 254
Average daily rate £425 £363 £413
Average daily rate % change year-on-year
+17.24% -12.12%
90% offered a daily rate of more than £291 £98 £275
10% offered a daily rate of more than £550 £500 £525
UK excluding London average daily rate £400 £380 £375
% change year-on-year
+5.26% +1.33%
Number of hourly rates quoted 15 34 18
Average hourly rate £9.94 £35.00 £60.00
Average hourly rate % change year-on-year
-71.60% -41.66%
90% offered a hourly rate of more than £9.10 £11.00 £13.39
10% offered a hourly rate of more than £12.50 £56.21 £65.90
UK excluding London average hourly rate £23.00 £20.50 £28.50
% change year-on-year
+12.19% -28.07%

Advertising
Jobs Demand Trend in the East Midlands

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the East Midlands region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in the East Midlands

Advertising
Daily Rate Trend in the East Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the East Midlands region.

Advertising Daily Rate Trend in the East Midlands

Advertising
Daily Rate Histogram in the East Midlands

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the East Midlands region over the 3 months to 19 September 2014.

Advertising Daily Rate Histogram in the East Midlands

Advertising
Hourly Rate Trend in the East Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the East Midlands region.

Advertising Hourly Rate Trend in the East Midlands

Advertising
Contract Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Advertising within the East Midlands region over the 3 months to 19 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Nottinghamshire +10 6 £525 +27.27% 7
Leicestershire - 3 £375 - 5
Northamptonshire +1 1 £313 +25.00% 3
Derbyshire - - - - 8
Lincolnshire - - - - 2
Advertising
England

Advertising
Top 30 Related IT Skills in the East Midlands

For the 6 months to 19 September 2014, IT contractor jobs across the East Midlands region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 13 (43.33%) Microsoft
2 10 (33.33%) Stakeholder Management
3 8 (26.67%) Finance
4 7 (23.33%) Dynamics CRM
4 7 (23.33%) CICS
4 7 (23.33%) C#
4 7 (23.33%) SQL
4 7 (23.33%) .NET
4 7 (23.33%) DB2
4 7 (23.33%) CRM
4 7 (23.33%) SharePoint
5 6 (20.00%) Dynamics AX
6 5 (16.67%) COBOL
7 4 (13.33%) ETL
7 4 (13.33%) Agile Software Development
7 4 (13.33%) Programme Management
8 3 (10.00%) QA
8 3 (10.00%) Waterfall
8 3 (10.00%) Risk Management
8 3 (10.00%) SQL Server Integration Services
8 3 (10.00%) DataStage
8 3 (10.00%) Microsoft Certification
8 3 (10.00%) Mainframe
9 2 (6.67%) Project Management
9 2 (6.67%) T-SQL
9 2 (6.67%) VB.NET
9 2 (6.67%) ASP.NET
9 2 (6.67%) MS Excel
9 2 (6.67%) Manufacturing
9 2 (6.67%) Test Planning

Advertising
Top Related IT Skills in the East Midlands by Category

For the 6 months to 19 September 2014, IT contractor jobs across the East Midlands region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 7 (23.33%) CICS
1 7 (23.33%) SharePoint
Applications
1 2 (6.67%) MS Excel
Business Applications
1 7 (23.33%) Dynamics CRM
2 6 (20.00%) Dynamics AX
3 1 (3.33%) Google Analytics
Communications & Networking
1 1 (3.33%) Internet
Database & Business Intelligence
1 7 (23.33%) DB2
2 3 (10.00%) SQL Server Integration Services
2 3 (10.00%) DataStage
3 1 (3.33%) SQL Server Analysis Services
3 1 (3.33%) SQL Server 2008
3 1 (3.33%) ZAP BI
3 1 (3.33%) Microsoft Analysis Services
3 1 (3.33%) SQL Server Reporting Services
3 1 (3.33%) OLAP
3 1 (3.33%) SQL Server
General
1 8 (26.67%) Finance
2 2 (6.67%) Manufacturing
3 1 (3.33%) Back Office
3 1 (3.33%) Marketing
3 1 (3.33%) Retail
Job Titles
1 7 (23.33%) Consultant
2 5 (16.67%) Analyst
3 4 (13.33%) PMO Manager
4 3 (10.00%) Dynamics CRM Consultant
4 3 (10.00%) Software Manager
4 3 (10.00%) CRM Technical Consultant
4 3 (10.00%) Software Development Manager
4 3 (10.00%) Development Manager
4 3 (10.00%) Technical Consultant
4 3 (10.00%) Functional Consultant
4 3 (10.00%) CRM Consultant
5 2 (6.67%) Architect
5 2 (6.67%) Developer
5 2 (6.67%) Analyst Programmer
5 2 (6.67%) Programmer
5 2 (6.67%) CRM Developer
5 2 (6.67%) Test Leader
5 2 (6.67%) Dynamics CRM Developer
5 2 (6.67%) Dynamics AX Consultant
6 1 (3.33%) CRM Manager
Libraries, Frameworks & Software Standards
1 7 (23.33%) .NET
2 2 (6.67%) ASP.NET
Miscellaneous
1 3 (10.00%) Mainframe
2 1 (3.33%) iSeries
2 1 (3.33%) User Experience
2 1 (3.33%) Analytical Skills
Processes & Methodologies
1 10 (33.33%) Stakeholder Management
2 7 (23.33%) CRM
3 4 (13.33%) ETL
3 4 (13.33%) Agile Software Development
3 4 (13.33%) Programme Management
4 3 (10.00%) Waterfall
4 3 (10.00%) Risk Management
5 2 (6.67%) Project Management
5 2 (6.67%) Test Planning
5 2 (6.67%) Test Management
6 1 (3.33%) Test Scripting
6 1 (3.33%) Time Management
6 1 (3.33%) Data Migration
6 1 (3.33%) Integration Testing
6 1 (3.33%) People Management
6 1 (3.33%) Test Strategy
6 1 (3.33%) Analytics
6 1 (3.33%) Dependency Management
6 1 (3.33%) Migration
6 1 (3.33%) Workflow
Programming Languages
1 7 (23.33%) C#
1 7 (23.33%) SQL
2 5 (16.67%) COBOL
3 2 (6.67%) T-SQL
3 2 (6.67%) VB.NET
4 1 (3.33%) Java
4 1 (3.33%) JavaScript
4 1 (3.33%) Assembly Language
Qualifications
1 3 (10.00%) Microsoft Certification
Quality Assurance & Compliance
1 3 (10.00%) QA
Vendors
1 13 (43.33%) Microsoft
2 1 (3.33%) Google
2 1 (3.33%) Dell
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