The table below looks at the prevalence of the term Advertising in IT contracts advertised for the East Midlands region. Included is a guide to the contractor rates offered in IT contracts that have cited Advertising over the 3 months to 19 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
19 Jan 2017
Same period 2016 Same period 2015
Advertising
England / East Midlands
Rank 71 87 66
Rank change year-on-year
+16 -21
Contract jobs citing Advertising 25 11 21
As % of all contract IT jobs located in the East Midlands 1.68% 0.73% 1.42%
As % of the General category 4.98% 2.33% 4.41%
Number of daily rates quoted 18 10 15
Median daily rate £388 £330 £400
Median daily rate % change year-on-year
+17.42% -17.50%
90% offered a daily rate of more than £248 £248 £313
10% offered a daily rate of more than £433 £402 £496
UK excluding London median daily rate £400 £375 £400
% change year-on-year
+6.66% -6.25%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £15.00 £16.00 £18.00
% change year-on-year
-6.25% -11.11%

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the East Midlands region.

General Category
East Midlands
Contract IT job ads with a match in the
General category
502 473 476
As % of all contract IT jobs located in the East Midlands 33.78% 31.32% 32.14%
Number of daily rates quoted 335 309 285
Median daily rate £386 £398 £425
Median daily rate % change year-on-year
-2.89% -6.41%
90% offered a daily rate of more than £140 £217 £288
10% offered a daily rate of more than £550 £550 £525
UK excluding London median daily rate £400 £400 £400
Number of hourly rates quoted 15 19 12
Median hourly rate £22.45 £16.06 £10.19
Median hourly rate % change year-on-year
+39.83% +57.55%
90% offered a hourly rate of more than £11.33 £10.46 £9.10
10% offered a hourly rate of more than £30.50 £41.55 £15.50
UK excluding London median hourly rate £27.00 £32.50 £26.00
% change year-on-year
-16.92% +25.00%

Advertising
Jobs Demand Trend in the East Midlands

The demand trend of contract jobs across the East Midlands region citing Advertising as a proportion of all IT contracts with a match in the General category.

Advertising Jobs Demand Trend in the East Midlands

Advertising
Daily Rate Trend in the East Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the East Midlands region.

Advertising Daily Rate Trend in the East Midlands

Advertising
Daily Rate Histogram in the East Midlands

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the East Midlands region over the 3 months to 19 January 2017.

Advertising Daily Rate Histogram in the East Midlands

Advertising
Hourly Rate Trend in the East Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the East Midlands region.

Advertising Hourly Rate Trend in the East Midlands

Advertising
Contract Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the East Midlands region over the 3 months to 19 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leicestershire +11 8 £381 +52.50% 2
Nottinghamshire +10 6 £363 +5.83% 6
Lincolnshire +4 5 £425 +13.33% 3
Derbyshire +3 3 £444 +8.23% 2
Northamptonshire -18 1 £113 -67.85% 1
Advertising
England

Advertising
Top 30 Related IT Skills in the East Midlands

For the 6 months to 19 January 2017, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the East Midlands region with a requirement for Advertising.

1 37 (77.08%) Microsoft
2 20 (41.67%) .NET
3 16 (33.33%) C#
4 14 (29.17%) SQL
5 10 (20.83%) SQL Server
5 10 (20.83%) MVC
6 8 (16.67%) Analytical Skills
7 7 (14.58%) Microsoft Azure
7 7 (14.58%) MS Excel
7 7 (14.58%) SharePoint
8 6 (12.50%) ASP.NET
8 6 (12.50%) Finance
8 6 (12.50%) Migration
8 6 (12.50%) Dynamics NAV
8 6 (12.50%) Dynamics AX
9 5 (10.42%) Dynamics CRM
9 5 (10.42%) Agile Software Development
9 5 (10.42%) CSS
9 5 (10.42%) CRM
9 5 (10.42%) C
9 5 (10.42%) Office 365
9 5 (10.42%) SharePoint 2013
10 4 (8.33%) Qlik Sense
10 4 (8.33%) SDLC
10 4 (8.33%) PaaS
10 4 (8.33%) Data Warehouse
10 4 (8.33%) ETL
10 4 (8.33%) Web Services
10 4 (8.33%) HTML
10 4 (8.33%) JavaScript

Advertising
Top Related IT Skills in the East Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (14.58%) SharePoint
2 5 (10.42%) SharePoint 2013
3 3 (6.25%) CMS
4 1 (2.08%) Apache Spark
4 1 (2.08%) MS Exchange
4 1 (2.08%) SharePoint 2010
4 1 (2.08%) Sitecore CMS
4 1 (2.08%) Skype for Business
Applications
1 7 (14.58%) MS Excel
Business Applications
1 6 (12.50%) Dynamics AX
1 6 (12.50%) Dynamics NAV
2 5 (10.42%) Dynamics CRM
3 4 (8.33%) Unit4 Business World
Cloud Services
1 7 (14.58%) Microsoft Azure
2 5 (10.42%) Office 365
3 4 (8.33%) PaaS
4 2 (4.17%) IaaS
5 1 (2.08%) Amazon AWS
5 1 (2.08%) Amazon EC2
5 1 (2.08%) Amazon ElastiCache
5 1 (2.08%) Amazon S3
5 1 (2.08%) Azure Active Directory
5 1 (2.08%) Azure Machine Learning
5 1 (2.08%) DigitalOcean
5 1 (2.08%) Route 53
5 1 (2.08%) SaaS
Communications & Networking
1 1 (2.08%) DNS
1 1 (2.08%) Remote Desktop
1 1 (2.08%) VLAN
Database & Business Intelligence
1 10 (20.83%) SQL Server
2 4 (8.33%) Data Warehouse
2 4 (8.33%) Qlik Sense
3 3 (6.25%) QlikView
3 3 (6.25%) SQL Server Reporting Services
4 2 (4.17%) SQL Server Analysis Services
4 2 (4.17%) SQL Server Integration Services
5 1 (2.08%) Amazon RDS
5 1 (2.08%) Azure SQL Database
5 1 (2.08%) Big Data
5 1 (2.08%) HDInsight
5 1 (2.08%) MySQL
5 1 (2.08%) Power BI
5 1 (2.08%) Relational Database
5 1 (2.08%) SQL Server 2012
Development Applications
1 2 (4.17%) Bower
1 2 (4.17%) gulp
2 1 (2.08%) Git (software)
2 1 (2.08%) Visual Studio
General
1 6 (12.50%) Finance
2 3 (6.25%) Retail
3 1 (2.08%) Manufacturing
3 1 (2.08%) Marketing
Job Titles
1 28 (58.33%) Developer
2 9 (18.75%) .NET Developer
3 6 (12.50%) Consultant
4 4 (8.33%) C# .NET Developer
4 4 (8.33%) C# Developer
4 4 (8.33%) Microsoft Developer
4 4 (8.33%) SharePoint Developer
5 3 (6.25%) Administrator
5 3 (6.25%) Analyst
5 3 (6.25%) Azure Developer
5 3 (6.25%) CRM Developer
5 3 (6.25%) Dynamics CRM Developer
6 2 (4.17%) 2nd Line Support
6 2 (4.17%) Business Consultant
6 2 (4.17%) Dynamics NAV Developer
6 2 (4.17%) Microsoft Consultant
6 2 (4.17%) QlikView Developer
6 2 (4.17%) SharePoint Administrator
6 2 (4.17%) Software Developer
6 2 (4.17%) SQL Developer
Libraries, Frameworks & Software Standards
1 20 (41.67%) .NET
2 6 (12.50%) ASP.NET
3 5 (10.42%) CSS
4 4 (8.33%) HTML
4 4 (8.33%) jQuery
4 4 (8.33%) Web Services
5 3 (6.25%) RESTful
6 2 (4.17%) ASP.NET Web API
6 2 (4.17%) RabbitMQ
6 2 (4.17%) RequireJS
6 2 (4.17%) WPF
6 2 (4.17%) XML
7 1 (2.08%) Ajax
7 1 (2.08%) ASP.NET MVC 5
7 1 (2.08%) CSS3
7 1 (2.08%) JSTL
7 1 (2.08%) LINQ
7 1 (2.08%) MDX
7 1 (2.08%) OOCSS
7 1 (2.08%) XSLT
Miscellaneous
1 8 (16.67%) Analytical Skills
2 2 (4.17%) EPoS
2 2 (4.17%) Mainframe
3 1 (2.08%) Clustering
3 1 (2.08%) Computer Science
3 1 (2.08%) Data Conversion
3 1 (2.08%) Public Cloud
3 1 (2.08%) User Experience
Operating Systems
1 1 (2.08%) CentOS
1 1 (2.08%) Linux
1 1 (2.08%) Red Hat Enterprise Linux
1 1 (2.08%) Ubuntu
Processes & Methodologies
1 10 (20.83%) MVC
2 6 (12.50%) Migration
3 5 (10.42%) Agile Software Development
3 5 (10.42%) CRM
4 4 (8.33%) ETL
4 4 (8.33%) SDLC
5 3 (6.25%) Business Intelligence
5 3 (6.25%) Data Migration
5 3 (6.25%) MVVM
5 3 (6.25%) OO
5 3 (6.25%) Project Management
6 2 (4.17%) DevOps
6 2 (4.17%) ERP
6 2 (4.17%) ITIL
6 2 (4.17%) PRINCE2
6 2 (4.17%) Software Engineering
6 2 (4.17%) SOLID
6 2 (4.17%) System Testing
6 2 (4.17%) TDD
7 1 (2.08%) Virtual Environments
Programming Languages
1 16 (33.33%) C#
2 14 (29.17%) SQL
3 5 (10.42%) C
4 4 (8.33%) JavaScript
5 3 (6.25%) Java
5 3 (6.25%) VB
6 2 (4.17%) PowerShell
6 2 (4.17%) T-SQL
6 2 (4.17%) VB.NET
7 1 (2.08%) PHP
7 1 (2.08%) Ruby
7 1 (2.08%) Scala
7 1 (2.08%) XPath
Qualifications
1 2 (4.17%) Degree
2 1 (2.08%) MCSD
2 1 (2.08%) Microsoft Certification
Quality Assurance & Compliance
1 1 (2.08%) QA
1 1 (2.08%) SLA
System Software
1 3 (6.25%) Active Directory
2 1 (2.08%) Hyper-V
2 1 (2.08%) VMware Infrastructure
Systems Management
1 1 (2.08%) Opscode Chef
1 1 (2.08%) Puppet
1 1 (2.08%) SCCM
Vendors
1 37 (77.08%) Microsoft
2 1 (2.08%) Barracuda Networks
2 1 (2.08%) Dell
2 1 (2.08%) NetApp
2 1 (2.08%) Nintex
2 1 (2.08%) Oracle
2 1 (2.08%) Rackspace
2 1 (2.08%) Red Hat
2 1 (2.08%) Sitecore
2 1 (2.08%) VMware