The table below looks at the prevalence of the term Advertising in IT contracts advertised for the East Midlands region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 5 March 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
5 Mar 2015
Same period 2014 Same period 2013
Advertising
Rank 86 92 73
Rank change year-on-year
+6 -19
Contract jobs citing Advertising 6 3 7
As % of all contract IT jobs located in the East Midlands 0.39% 0.21% 0.58%
As % of the General category 1.05% 0.66% 1.81%
Number of daily rates quoted 3 1 7
Average daily rate
Keep up to 90%
of your Daily Rate
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£351 £350 £325
Average daily rate % change year-on-year
+0.14% +7.69%
90% offered a daily rate of more than £300 £350 £271
10% offered a daily rate of more than £380 £350 £440
UK excluding London average daily rate £368 £385 £325
% change year-on-year
-4.54% +18.46%
Number of hourly rates quoted 1 0 0
Average hourly rate £11.00 - -
UK excluding London average hourly rate £11.00 £27.00 £55.00
% change year-on-year
-59.25% -50.90%
Advertising
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the East Midlands region.

General Category
East Midlands
Contract IT job ads with a match in the
General category
569 457 387
As % of all contract IT jobs located in the East Midlands 36.64% 31.74% 31.83%
Number of daily rates quoted 325 278 215
Average daily rate £423 £400 £388
Average daily rate % change year-on-year
+5.62% +3.22%
90% offered a daily rate of more than £275 £70 £225
10% offered a daily rate of more than £525 £550 £525
UK excluding London average daily rate £400 £385 £375
% change year-on-year
+3.89% +2.66%
Number of hourly rates quoted 18 23 24
Average hourly rate £16.00 £9.90 £20.00
Average hourly rate % change year-on-year
+61.69% -50.52%
90% offered a hourly rate of more than £9.94 £8.63 £11.25
10% offered a hourly rate of more than £22.35 £16.25 £34.50
UK excluding London average hourly rate £25.00 £22.00 £25.50
% change year-on-year
+13.63% -13.72%

Advertising
Jobs Demand Trend in the East Midlands

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the East Midlands region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in the East Midlands

Advertising
Daily Rate Trend in the East Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the East Midlands region.

Advertising Daily Rate Trend in the East Midlands

Advertising
Hourly Rate Trend in the East Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the East Midlands region.

Advertising Hourly Rate Trend in the East Midlands

Advertising
Contract Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Advertising within the East Midlands region over the 3 months to 5 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Northamptonshire -5 3 £351 - 6
Nottinghamshire -10 1 £388 - 12
Leicestershire - 1 - - 13
Lincolnshire - - - - 2
Derbyshire - - - - 5
Advertising
England

Advertising
Top 30 Related IT Skills in the East Midlands

For the 6 months to 5 March 2015, IT contractor jobs across the East Midlands region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 16 (45.71%) Microsoft
2 10 (28.57%) Agresso
3 9 (25.71%) SharePoint
4 8 (22.86%) CSS
4 8 (22.86%) HTML
4 8 (22.86%) .NET
4 8 (22.86%) Finance
4 8 (22.86%) Marketing
5 7 (20.00%) Dynamics CRM
5 7 (20.00%) Use Case
5 7 (20.00%) CRM
5 7 (20.00%) SQL
5 7 (20.00%) C#
5 7 (20.00%) Android
5 7 (20.00%) HTML5
5 7 (20.00%) Apple iOS
5 7 (20.00%) CSS3
5 7 (20.00%) Responsive Web Design
5 7 (20.00%) User Experience
6 6 (17.14%) Dynamics AX
7 5 (14.29%) Microsoft Certification
8 4 (11.43%) ASP.NET
9 3 (8.57%) Process Management
9 3 (8.57%) Manufacturing
9 3 (8.57%) X++
9 3 (8.57%) Root Cause Analysis
10 2 (5.71%) SharePoint 2013
10 2 (5.71%) SharePoint 2010
10 2 (5.71%) User Acceptance Testing
10 2 (5.71%) Legal

Advertising
Top Related IT Skills in the East Midlands by Category

For the 6 months to 5 March 2015, IT contractor jobs across the East Midlands region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 9 (25.71%) SharePoint
2 2 (5.71%) SharePoint 2013
2 2 (5.71%) SharePoint 2010
3 1 (2.86%) CMS
3 1 (2.86%) Umbraco
3 1 (2.86%) Sitecore CMS
Applications
1 2 (5.71%) MS Excel
Business Applications
1 10 (28.57%) Agresso
2 7 (20.00%) Dynamics CRM
3 6 (17.14%) Dynamics AX
Cloud Services
1 1 (2.86%) Office 365
Communications & Networking
1 1 (2.86%) Intranet
Database & Business Intelligence
1 2 (5.71%) SQL Server Reporting Services
2 1 (2.86%) SQL Server Integration Services
General
1 8 (22.86%) Finance
1 8 (22.86%) Marketing
2 3 (8.57%) Manufacturing
3 2 (5.71%) Legal
4 1 (2.86%) General Ledger
Job Titles
1 11 (31.43%) Consultant
2 8 (22.86%) Technical Consultant
3 7 (20.00%) Developer
4 5 (14.29%) Dynamics CRM Consultant
4 5 (14.29%) Functional Consultant
4 5 (14.29%) CRM Consultant
4 5 (14.29%) CRM Technical Consultant
5 3 (8.57%) Analyst
5 3 (8.57%) Test Manager
6 2 (5.71%) Dynamics AX Consultant
6 2 (5.71%) Dynamics AX Developer
6 2 (5.71%) Systems Accountant
6 2 (5.71%) Business Analyst
6 2 (5.71%) Architect
7 1 (2.86%) Project Manager
7 1 (2.86%) Administrator
7 1 (2.86%) Systems Administrator
7 1 (2.86%) Solutions Architect
7 1 (2.86%) Sales Consultant
7 1 (2.86%) Senior Developer
Libraries, Frameworks & Software Standards
1 8 (22.86%) CSS
1 8 (22.86%) HTML
1 8 (22.86%) .NET
2 7 (20.00%) HTML5
2 7 (20.00%) CSS3
3 4 (11.43%) ASP.NET
4 1 (2.86%) jQuery
Miscellaneous
1 7 (20.00%) User Experience
2 1 (2.86%) Mathematics
2 1 (2.86%) Mobile App
2 1 (2.86%) Data Structures
Operating Systems
1 7 (20.00%) Android
1 7 (20.00%) Apple iOS
Processes & Methodologies
1 7 (20.00%) Use Case
1 7 (20.00%) CRM
1 7 (20.00%) Responsive Web Design
2 3 (8.57%) Process Management
2 3 (8.57%) Root Cause Analysis
3 2 (5.71%) User Acceptance Testing
3 2 (5.71%) Business Analysis
3 2 (5.71%) ERP
4 1 (2.86%) Data Modelling
4 1 (2.86%) Workflow
4 1 (2.86%) Logistics
4 1 (2.86%) Agile Software Development
4 1 (2.86%) Migration
4 1 (2.86%) Stakeholder Management
4 1 (2.86%) Unit Testing
4 1 (2.86%) System Testing
4 1 (2.86%) Procure-to-pay
4 1 (2.86%) Test Strategy
Programming Languages
1 7 (20.00%) SQL
1 7 (20.00%) C#
2 3 (8.57%) X++
3 1 (2.86%) C
3 1 (2.86%) C++
3 1 (2.86%) Java
3 1 (2.86%) JavaScript
3 1 (2.86%) T-SQL
3 1 (2.86%) VB.NET
Qualifications
1 5 (14.29%) Microsoft Certification
2 1 (2.86%) Degree
Vendors
1 16 (45.71%) Microsoft
2 1 (2.86%) SAP
2 1 (2.86%) EPiServer
2 1 (2.86%) Sitecore
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