The table below looks at the prevalence of the term Advertising in IT contracts advertised for the England region. Included is a guide to the contractor rates offered in IT contracts that have cited Advertising over the 3 months to 5 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
5 Dec 2016
Same period 2015 Same period 2014
Advertising
Rank 171 231 221
Rank change year-on-year
+60 -10
Contract jobs citing Advertising 717 508 550
As % of all contract IT jobs located in England 1.55% 1.01% 1.05%
As % of the General category 4.26% 2.61% 2.72%
Number of daily rates quoted 546 362 414
Median daily rate £409 £388 £400
Median daily rate % change year-on-year
+5.48% -3.12%
90% offered a daily rate of more than £264 £250 £275
10% offered a daily rate of more than £550 £550 £563
UK excluding London median daily rate £388 £375 £400
% change year-on-year
+3.33% -6.25%
Number of hourly rates quoted 13 21 5
Median hourly rate £19.00 £18.50 £25.00
Median hourly rate % change year-on-year
+2.70% -26.00%
90% offered a hourly rate of more than £15.00 £15.00 £17.10
10% offered a hourly rate of more than £35.94 £25.00 £29.06
UK excluding London median hourly rate £15.00 £16.00 £20.25
% change year-on-year
-6.25% -20.98%
Advertising
UK

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the England region.

General Category
England
Contract IT job ads with a match in the
General category
16845 19450 20195
As % of all contract IT jobs located in England 36.30% 38.85% 38.56%
Number of daily rates quoted 11276 12597 13171
Median daily rate £451 £450 £438
Median daily rate % change year-on-year
+0.11% +2.85%
90% offered a daily rate of more than £288 £280 £275
10% offered a daily rate of more than £638 £625 £613
UK excluding London median daily rate £400 £400 £400
Number of hourly rates quoted 400 518 491
Median hourly rate £22.84 £27.00 £22.50
Median hourly rate % change year-on-year
-15.40% +20.00%
90% offered a hourly rate of more than £11.50 £12.35 £11.00
10% offered a hourly rate of more than £42.50 £47.50 £45.00
UK excluding London median hourly rate £24.50 £28.69 £24.50
% change year-on-year
-14.60% +17.10%

Advertising
Jobs Demand Trend in England

The demand trend of contract jobs across the England region citing Advertising as a proportion of all IT contracts with a match in the General category.

Advertising Jobs Demand Trend in England

Advertising
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the England region.

Advertising Daily Rate Trend in England

Advertising
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the England region over the 3 months to 5 December 2016.

Advertising Daily Rate Histogram in England

Advertising
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the England region.

Advertising Hourly Rate Trend in England

Advertising
Hourly Rate Histogram in England

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Advertising across the England region over the 3 months to 5 December 2016.

Advertising Hourly Rate Histogram in England

Advertising
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the England region over the 3 months to 5 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +15 321 £450 +12.50% 159
South East +40 94 £363 -3.33% 61
West Midlands -1 53 £419 +15.51% 31
South West +45 51 £350 +3.70% 28
Yorkshire +44 47 £400 - 35
North West +25 47 £413 +10.00% 28
East of England +18 43 £400 +5.26% 23
East Midlands +18 36 £356 -1.72% 22
North East -23 14 £350 - 13
Advertising
UK

Advertising
Top 30 Related IT Skills in England

For the 6 months to 5 December 2016, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Advertising.

1 621 (50.12%) Microsoft
2 270 (21.79%) .NET
3 238 (19.21%) Agile Software Development
4 235 (18.97%) C#
5 214 (17.27%) Finance
6 202 (16.30%) SQL Server
7 199 (16.06%) SQL
8 194 (15.66%) CRM
9 187 (15.09%) JavaScript
10 175 (14.12%) SharePoint
11 165 (13.32%) Dynamics CRM
12 157 (12.67%) HTML
13 142 (11.46%) Marketing
14 137 (11.06%) Stakeholder Management
15 134 (10.82%) MS Excel
16 127 (10.25%) CSS
17 125 (10.09%) Business Intelligence
18 121 (9.77%) MVC
19 111 (8.96%) ASP.NET
20 103 (8.31%) SQL Server Reporting Services
21 98 (7.91%) SQL Server Integration Services
22 97 (7.83%) Microsoft Azure
23 96 (7.75%) Migration
24 84 (6.78%) Office 365
25 82 (6.62%) jQuery
26 81 (6.54%) Active Directory
27 80 (6.46%) Windows
28 78 (6.30%) T-SQL
29 74 (5.97%) Java
30 73 (5.89%) Project Management

Advertising
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 175 (14.12%) SharePoint
2 51 (4.12%) SharePoint 2013
3 31 (2.50%) CMS
4 21 (1.69%) MS Exchange
5 20 (1.61%) SharePoint 2010
6 13 (1.05%) BizTalk Server
7 10 (0.81%) Elasticsearch
7 10 (0.81%) IIS
7 10 (0.81%) Skype for Business
8 8 (0.65%) Oracle SOA Suite
8 8 (0.65%) Sitecore CMS
9 7 (0.56%) Adobe Experience Manager
9 7 (0.56%) Umbraco
9 7 (0.56%) WebLogic
10 6 (0.48%) Tomcat
11 5 (0.40%) Apache
11 5 (0.40%) Oracle Service Bus
11 5 (0.40%) WebSphere
12 4 (0.32%) nginx
12 4 (0.32%) SharePoint Server
Applications
1 134 (10.82%) MS Excel
2 65 (5.25%) MS Office
3 27 (2.18%) MS PowerPoint
4 20 (1.61%) MS Project
5 15 (1.21%) Photoshop
6 14 (1.13%) Adobe Creative Suite
7 13 (1.05%) MS Visio
8 12 (0.97%) Adobe Illustrator
9 7 (0.56%) InDesign
10 5 (0.40%) Spreadsheet
11 4 (0.32%) InfoPath
12 2 (0.16%) CINEMA 4D
12 2 (0.16%) Maya
13 1 (0.081%) Adobe After Effects
13 1 (0.081%) Final Cut Pro
13 1 (0.081%) Fireworks
13 1 (0.081%) InVision
13 1 (0.081%) OmniGraffle
Business Applications
1 165 (13.32%) Dynamics CRM
2 51 (4.12%) Dynamics AX
3 26 (2.10%) Unit4 Business World
4 15 (1.21%) Dynamics NAV
5 12 (0.97%) Sage 200
6 10 (0.81%) Sage X3
7 8 (0.65%) SAP Business One
8 7 (0.56%) SAP Oil and Gas
9 6 (0.48%) Sage 1000
10 4 (0.32%) SAP SRM
11 3 (0.24%) Magento
11 3 (0.24%) Oracle EBS
11 3 (0.24%) Oracle EBS R12
11 3 (0.24%) Sage 50
12 2 (0.16%) Maximo
12 2 (0.16%) SAP CO
12 2 (0.16%) SAP FI
12 2 (0.16%) SAP FI/CO
12 2 (0.16%) SAP R/3
13 1 (0.081%) SAP Retail
Cloud Services
1 97 (7.83%) Microsoft Azure
2 84 (6.78%) Office 365
3 31 (2.50%) Amazon AWS
4 23 (1.86%) IaaS
5 20 (1.61%) PaaS
6 17 (1.37%) SaaS
7 13 (1.05%) Google Analytics
8 10 (0.81%) Azure Active Directory
9 6 (0.48%) GitHub
10 5 (0.40%) Cloud Computing
10 5 (0.40%) Route 53
11 4 (0.32%) Amazon EC2
11 4 (0.32%) Amazon S3
11 4 (0.32%) OneDrive
12 3 (0.24%) Adobe Creative Cloud
12 3 (0.24%) AdWords
12 3 (0.24%) Amazon ElastiCache
12 3 (0.24%) DigitalOcean
12 3 (0.24%) Google Cloud Platform
13 2 (0.16%) Adobe Analytics
Communications & Networking
1 17 (1.37%) Firewall
1 17 (1.37%) TCP/IP
2 15 (1.21%) DNS
3 14 (1.13%) Internet
4 11 (0.89%) LAN
5 10 (0.81%) Intranet
5 10 (0.81%) Skype
5 10 (0.81%) VPN
6 9 (0.73%) WAN
7 8 (0.65%) DHCP
7 8 (0.65%) Wireless
8 7 (0.56%) HTTP
8 7 (0.56%) Network Security
8 7 (0.56%) SAN
8 7 (0.56%) Wireshark
9 6 (0.48%) Ethernet
9 6 (0.48%) NAS
10 5 (0.40%) FTP
10 5 (0.40%) Unified Communications
11 4 (0.32%) SMS
Database & Business Intelligence
1 202 (16.30%) SQL Server
2 103 (8.31%) SQL Server Reporting Services
3 98 (7.91%) SQL Server Integration Services
4 66 (5.33%) Data Warehouse
4 66 (5.33%) SQL Server Analysis Services
5 34 (2.74%) SQL Server 2012
6 29 (2.34%) MySQL
7 25 (2.02%) SQL Server 2014
8 22 (1.78%) SQL Server 2008
9 17 (1.37%) MongoDB
10 16 (1.29%) SQL Server 2005
11 15 (1.21%) NoSQL
12 11 (0.89%) Power BI
12 11 (0.89%) Redis
13 10 (0.81%) PostgreSQL
14 9 (0.73%) Hadoop
14 9 (0.73%) OLAP
15 7 (0.56%) Crystal Reports
15 7 (0.56%) Data Mining
15 7 (0.56%) QlikView
Development Applications
1 29 (2.34%) Git (software)
2 24 (1.94%) Visual Studio
3 23 (1.86%) Team Foundation Server
4 14 (1.13%) Jenkins
5 12 (0.97%) gulp
6 11 (0.89%) Grunt
6 11 (0.89%) JUnit
7 10 (0.81%) Bower
7 10 (0.81%) JIRA
8 9 (0.73%) Cucumber
9 8 (0.65%) NUnit
9 8 (0.65%) Selenium
10 7 (0.56%) Mockito
11 6 (0.48%) MSTest
11 6 (0.48%) Subversion
11 6 (0.48%) TeamCity
11 6 (0.48%) WebDriver
12 5 (0.40%) Atlassian Bamboo
12 5 (0.40%) TestNG
13 4 (0.32%) Octopus Deploy
General
1 214 (17.27%) Finance
2 142 (11.46%) Marketing
3 44 (3.55%) Retail
4 43 (3.47%) Telecoms
5 35 (2.82%) Banking
6 33 (2.66%) Games
7 26 (2.10%) Manufacturing
8 22 (1.78%) Legal
9 20 (1.61%) Automotive
10 14 (1.13%) Publishing
11 12 (0.97%) Retail Banking
12 10 (0.81%) Front Office
13 7 (0.56%) Electronics
14 6 (0.48%) Back Office
14 6 (0.48%) Law
15 5 (0.40%) Investment Banking
16 4 (0.32%) Billing
16 4 (0.32%) Financial Institution
17 3 (0.24%) French Language
18 2 (0.16%) German Language
Job Titles
1 464 (37.45%) Developer
2 171 (13.80%) Analyst
3 114 (9.20%) Consultant
4 103 (8.31%) .NET Developer
5 85 (6.86%) CRM Developer
6 83 (6.70%) Dynamics CRM Developer
7 79 (6.38%) Microsoft Developer
8 77 (6.21%) Project Manager
9 74 (5.97%) Business Analyst
10 66 (5.33%) Architect
11 48 (3.87%) Senior Developer
12 47 (3.79%) Administrator
13 36 (2.91%) SharePoint Developer
14 31 (2.50%) Business Intelligence Developer
14 31 (2.50%) C# Developer
14 31 (2.50%) SQL Developer
15 30 (2.42%) Front End Developer (Client-Side Developer)
15 30 (2.42%) SSIS Developer
16 28 (2.26%) Java Developer
16 28 (2.26%) Microsoft Consultant
Libraries, Frameworks & Software Standards
1 270 (21.79%) .NET
2 157 (12.67%) HTML
3 127 (10.25%) CSS
4 111 (8.96%) ASP.NET
5 82 (6.62%) jQuery
6 66 (5.33%) HTML5
7 58 (4.68%) AngularJS
8 51 (4.12%) XML
9 45 (3.63%) ASP.NET MVC
10 39 (3.15%) CSS3
11 36 (2.91%) Ajax
12 30 (2.42%) COM
13 28 (2.26%) LINQ
13 28 (2.26%) WPF
14 25 (2.02%) Node.js
15 24 (1.94%) REST
16 22 (1.78%) Sass
17 20 (1.61%) Web Services
18 19 (1.53%) React
19 18 (1.45%) Twitter Bootstrap
Miscellaneous
1 68 (5.49%) Analytical Skills
2 45 (3.63%) User Experience
3 20 (1.61%) Social Media
4 15 (1.21%) Data Centre
4 15 (1.21%) Mobile App
5 13 (1.05%) Data Conversion
6 12 (0.97%) Algorithms
6 12 (0.97%) Clustering
7 11 (0.89%) Computer Science
7 11 (0.89%) Visualisation
8 10 (0.81%) Copywriting
9 9 (0.73%) Management Information System
10 8 (0.65%) Digital Media
10 8 (0.65%) Public Cloud
11 7 (0.56%) Statistics
11 7 (0.56%) Virtual Team
12 6 (0.48%) Animation
12 6 (0.48%) Data Integration
12 6 (0.48%) Data Structures
12 6 (0.48%) Replication
Operating Systems
1 80 (6.46%) Windows
2 46 (3.71%) Linux
3 37 (2.99%) Windows Server
4 19 (1.53%) Unix
5 16 (1.29%) Android
5 16 (1.29%) Windows Server 2012
6 15 (1.21%) Windows Server 2008
7 14 (1.13%) Apple iOS
8 11 (0.89%) Windows 7
9 7 (0.56%) Solaris
10 6 (0.48%) Windows 10
11 5 (0.40%) Red Hat Enterprise Linux
11 5 (0.40%) Windows XP
12 4 (0.32%) Ubuntu
13 3 (0.24%) CentOS
13 3 (0.24%) Mac OS X
13 3 (0.24%) Windows 8
14 2 (0.16%) Windows Server 2003
14 2 (0.16%) Windows Vista
15 1 (0.081%) Windows Mobile
Processes & Methodologies
1 238 (19.21%) Agile Software Development
2 194 (15.66%) CRM
3 137 (11.06%) Stakeholder Management
4 125 (10.09%) Business Intelligence
5 121 (9.77%) MVC
6 96 (7.75%) Migration
7 73 (5.89%) Project Management
8 68 (5.49%) ETL
8 68 (5.49%) Scrum
9 61 (4.92%) TDD
10 57 (4.60%) ERP
11 53 (4.28%) Web Development
12 48 (3.87%) DevOps
13 45 (3.63%) Business Analysis
13 45 (3.63%) Front End Development
13 45 (3.63%) PRINCE2
14 44 (3.55%) Continuous Integration
14 44 (3.55%) SDLC
15 42 (3.39%) ITIL
16 40 (3.23%) E-Commerce
Programming Languages
1 235 (18.97%) C#
2 199 (16.06%) SQL
3 187 (15.09%) JavaScript
4 78 (6.30%) T-SQL
5 74 (5.97%) Java
6 51 (4.12%) VB.NET
7 39 (3.15%) PowerShell
8 33 (2.66%) PHP
9 28 (2.26%) Python
10 22 (1.78%) C
11 16 (1.29%) Perl
12 13 (1.05%) Ruby
13 12 (0.97%) R
14 11 (0.89%) Scala
15 10 (0.81%) VB
16 7 (0.56%) C++
16 7 (0.56%) XPath
17 6 (0.48%) VBA
18 5 (0.40%) Haskell
18 5 (0.40%) Shell Script
Qualifications
1 53 (4.28%) Degree
2 21 (1.69%) Microsoft Certification
3 19 (1.53%) Security Cleared
4 18 (1.45%) SC Cleared
5 16 (1.29%) MCSE
6 8 (0.65%) MCSA
7 7 (0.56%) Cisco Certification
7 7 (0.56%) ITIL Certification
8 6 (0.48%) CCNP
8 6 (0.48%) CISSP
8 6 (0.48%) PMP
9 5 (0.40%) PRINCE2 Certification
10 4 (0.32%) BPSS Clearance
10 4 (0.32%) CCNA
10 4 (0.32%) DBS Check
10 4 (0.32%) ISEB
10 4 (0.32%) PMI Certification
10 4 (0.32%) VCAP
10 4 (0.32%) VCP5
10 4 (0.32%) VCP6
Quality Assurance & Compliance
1 23 (1.86%) QA
2 13 (1.05%) SLA
3 6 (0.48%) Data Quality
4 5 (0.40%) MiFID
5 3 (0.24%) Disclosure Scotland
5 3 (0.24%) PCI DSS
5 3 (0.24%) Sarbanes-Oxley
5 3 (0.24%) Solvency II
6 1 (0.081%) COBIT
System Software
1 81 (6.54%) Active Directory
2 16 (1.29%) VMware Infrastructure
3 13 (1.05%) Hyper-V
4 11 (0.89%) Docker
5 7 (0.56%) VMware ESX
6 6 (0.48%) vSphere
7 4 (0.32%) NFS
8 3 (0.24%) Virtual Machines
9 2 (0.16%) StorNext
9 2 (0.16%) VMware ESXi
9 2 (0.16%) Xsan
10 1 (0.081%) ACF2
10 1 (0.081%) Brightmail
10 1 (0.081%) HDFS
10 1 (0.081%) Microsoft App-V
10 1 (0.081%) RACF
10 1 (0.081%) XenApp
Systems Management
1 16 (1.29%) Opscode Chef
1 16 (1.29%) Puppet
2 12 (0.97%) SCCM
3 7 (0.56%) Ansible
4 5 (0.40%) Nagios
4 5 (0.40%) SCOM
5 4 (0.32%) Microsoft Clustering
6 3 (0.24%) EnCase
6 3 (0.24%) Failover Clustering
6 3 (0.24%) NetBackup
6 3 (0.24%) Oracle Identity Management
6 3 (0.24%) Oracle Identity Manager
6 3 (0.24%) WSUS
7 2 (0.16%) Forefront Identity Manager
7 2 (0.16%) Host Intrusion Detection System
7 2 (0.16%) Kibana
7 2 (0.16%) McAfee ePO
7 2 (0.16%) MOM
7 2 (0.16%) Network Intrusion Detection System
7 2 (0.16%) Tivoli
Vendors
1 621 (50.12%) Microsoft
2 39 (3.15%) Oracle
3 36 (2.91%) VMware
4 33 (2.66%) SAP
5 31 (2.50%) Sage
6 28 (2.26%) Adobe
7 24 (1.94%) Sitecore
8 23 (1.86%) Google
9 13 (1.05%) Cisco
10 12 (0.97%) NetSuite
11 10 (0.81%) Facebook
12 9 (0.73%) Citrix
12 9 (0.73%) Tableau
13 8 (0.65%) CheckPoint
13 8 (0.65%) MuleSoft
14 7 (0.56%) DoubleClick
14 7 (0.56%) HP
14 7 (0.56%) Intel Security
14 7 (0.56%) Qualys
14 7 (0.56%) Red Hat
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