The table below looks at the prevalence of the term Advertising in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 8 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
8 Feb 2016
Same period 2015 Same period 2014
Advertising
Rank 247 220 251
Rank change year-on-year
-27 +31
Contract jobs citing Advertising 437 484 371
As % of all contract IT jobs located in England 0.93% 1.03% 0.84%
As % of the General category 2.40% 2.66% 2.05%
Number of daily rates quoted 331 354 253
Average daily rate £388 £400 £375
Average daily rate % change year-on-year
-3.12% +6.66%
90% offered a daily rate of more than £250 £250 £254
10% offered a daily rate of more than £550 £514 £552
UK excluding London average daily rate £375 £375 £375
Number of hourly rates quoted 10 2 10
Average hourly rate £19.56 £20.50 £23.25
Average hourly rate % change year-on-year
-4.59% -11.82%
90% offered a hourly rate of more than £10.00 £12.90 £12.00
10% offered a hourly rate of more than £26.09 £28.10 £27.50
UK excluding London average hourly rate £15.00 £14.50 £26.50
% change year-on-year
+3.44% -45.28%
Advertising
UK

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the England region.

General Category
England
Contract IT job ads with a match in the
General category
18175 18180 18057
As % of all contract IT jobs located in England 38.51% 38.74% 40.73%
Number of daily rates quoted 11922 11865 11394
Average daily rate £450 £440 £450
Average daily rate % change year-on-year
+2.27% -2.22%
90% offered a daily rate of more than £275 £275 £275
10% offered a daily rate of more than £625 £613 £625
UK excluding London average daily rate £400 £400 £388
% change year-on-year
- +3.22%
Number of hourly rates quoted 501 419 573
Average hourly rate £31.33 £22.50 £22.50
Average hourly rate % change year-on-year
+39.24% -
90% offered a hourly rate of more than £12.65 £11.60 £11.60
10% offered a hourly rate of more than £54.00 £45.00 £45.00
UK excluding London average hourly rate £35.00 £26.00 £22.00
% change year-on-year
+34.61% +18.18%

Advertising
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the England region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in England

Advertising
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the England region.

Advertising Daily Rate Trend in England

Advertising
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the England region over the 3 months to 8 February 2016.

Advertising Daily Rate Histogram in England

Advertising
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the England region.

Advertising Hourly Rate Trend in England

Advertising
Hourly Rate Histogram in England

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Advertising across the England region over the 3 months to 8 February 2016.

Advertising Hourly Rate Histogram in England

Advertising
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Advertising within the England region over the 3 months to 8 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -33 236 £406 -1.51% 427
South East -35 41 £373 - 242
East of England +27 38 £375 - 44
North West -7 28 £400 -5.88% 115
Yorkshire -9 24 £375 +7.14% 42
South West +20 23 £344 +1.85% 63
West Midlands -13 23 £388 - 103
East Midlands -8 12 £350 -11.11% 35
North East -24 8 £350 +40.00% 31
Advertising
UK

Advertising
Top 30 Related IT Skills in England

For the 6 months to 8 February 2016, IT contractor jobs across the England region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 382 (38.47%) Microsoft
2 241 (24.27%) Finance
3 154 (15.51%) SQL
4 147 (14.80%) Agile Software Development
5 141 (14.20%) Business Intelligence
6 122 (12.29%) Stakeholder Management
7 117 (11.78%) SQL Server
8 116 (11.68%) HTML
9 114 (11.48%) Marketing
10 109 (10.98%) Migration
11 106 (10.67%) .NET
12 103 (10.37%) JavaScript
13 99 (9.97%) Project Management
14 96 (9.67%) CSS
15 95 (9.57%) SharePoint
15 95 (9.57%) SQL Server Reporting Services
16 92 (9.26%) Data Warehouse
16 92 (9.26%) Windows
16 92 (9.26%) SQL Server Integration Services
17 91 (9.16%) C#
18 87 (8.76%) MS Excel
19 79 (7.96%) Active Directory
19 79 (7.96%) CRM
20 72 (7.25%) Oracle
21 71 (7.15%) SQL Server Analysis Services
22 68 (6.85%) Office 365
22 68 (6.85%) Analytics
23 64 (6.45%) ETL
24 58 (5.84%) Degree
25 57 (5.74%) ERP

Advertising
Top Related IT Skills in England by Category

For the 6 months to 8 February 2016, IT contractor jobs across the England region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 95 (9.57%) SharePoint
2 40 (4.03%) CMS
3 38 (3.83%) SharePoint 2013
3 38 (3.83%) Skype for Business
4 32 (3.22%) MS Exchange
5 20 (2.01%) SharePoint 2010
6 18 (1.81%) Node.js
7 15 (1.51%) Exchange Server 2010
8 11 (1.11%) WordPress
9 10 (1.01%) SAS
10 7 (0.70%) Exchange Server 2013
11 6 (0.60%) Umbraco
12 5 (0.50%) Oracle Self-Service HR
12 5 (0.50%) Oracle SOA Suite
13 4 (0.40%) Apache
13 4 (0.40%) Drupal
13 4 (0.40%) IBM Notes
13 4 (0.40%) SharePoint Server
13 4 (0.40%) WebSphere
14 3 (0.30%) MS Project Server
Applications
1 87 (8.76%) MS Excel
2 55 (5.54%) MS Office
3 25 (2.52%) MS Project
4 24 (2.42%) MS PowerPoint
5 15 (1.51%) MS Visio
6 14 (1.41%) Photoshop
7 10 (1.01%) Adobe Illustrator
8 5 (0.50%) Adobe Creative Suite
9 2 (0.20%) OmniGraffle
9 2 (0.20%) Spreadsheet
10 1 (0.10%) 3ds Max
10 1 (0.10%) Adobe After Effects
10 1 (0.10%) Adobe Captivate
10 1 (0.10%) InDesign
10 1 (0.10%) InfoPath
10 1 (0.10%) SPSS
Business Applications
1 53 (5.34%) Dynamics CRM
2 34 (3.42%) Dynamics NAV
3 27 (2.72%) Oracle EBS
4 24 (2.42%) Oracle EBS R12
5 23 (2.32%) Dynamics AX
6 12 (1.21%) Sage X3
7 11 (1.11%) Maximo
8 10 (1.01%) Oracle Payables
9 9 (0.91%) Oracle Cash Management
9 9 (0.91%) Oracle iProcurement
9 9 (0.91%) Oracle Receivables
10 7 (0.70%) Oracle 11i
11 6 (0.60%) Sage 200
11 6 (0.60%) Unit4 Business World
12 5 (0.50%) Dynamics GP
12 5 (0.50%) PeopleSoft HCM
12 5 (0.50%) PeopleSoft HRMS
13 4 (0.40%) JDE EnterpriseOne
13 4 (0.40%) Oracle Retail
14 3 (0.30%) SAP Business One
Cloud Services
1 68 (6.85%) Office 365
2 27 (2.72%) Microsoft Azure
3 25 (2.52%) Google Analytics
4 20 (2.01%) Amazon AWS
5 8 (0.81%) SaaS
6 7 (0.70%) GitHub
7 5 (0.50%) Azure Active Directory
8 4 (0.40%) AdWords
8 4 (0.40%) Cloud Computing
9 2 (0.20%) Adobe Analytics
9 2 (0.20%) Amazon EC2
9 2 (0.20%) Amazon S3
9 2 (0.20%) IaaS
9 2 (0.20%) PaaS
10 1 (0.10%) AdSense
10 1 (0.10%) CheetahMail
10 1 (0.10%) CloudFront
10 1 (0.10%) Responsys
10 1 (0.10%) Silverpop
10 1 (0.10%) Taleo
Communications & Networking
1 31 (3.12%) Skype
2 22 (2.22%) LAN
2 22 (2.22%) WAN
3 18 (1.81%) DNS
3 18 (1.81%) Internet
4 16 (1.61%) Firewall
5 14 (1.41%) TCP/IP
6 13 (1.31%) Intranet
6 13 (1.31%) VPN
7 10 (1.01%) DHCP
8 8 (0.81%) Cisco IOS
8 8 (0.81%) VoIP
9 7 (0.70%) Network Security
9 7 (0.70%) SAN
9 7 (0.70%) VLAN
10 6 (0.60%) HTTP
11 5 (0.50%) Extranet
11 5 (0.50%) IP Telephony
11 5 (0.50%) PBX
11 5 (0.50%) Wi-Fi
Database & Business Intelligence
1 117 (11.78%) SQL Server
2 95 (9.57%) SQL Server Reporting Services
3 92 (9.26%) Data Warehouse
3 92 (9.26%) SQL Server Integration Services
4 71 (7.15%) SQL Server Analysis Services
5 29 (2.92%) SQL Server 2012
6 26 (2.62%) SQL Server 2008
7 19 (1.91%) MySQL
8 17 (1.71%) Big Data
8 17 (1.71%) OLAP
9 16 (1.61%) SQL Server 2014
10 15 (1.51%) Power BI
10 15 (1.51%) QlikView
11 14 (1.41%) OLAP Cube
12 10 (1.01%) Amazon Redshift
12 10 (1.01%) NoSQL
12 10 (1.01%) PostgreSQL
13 9 (0.91%) MongoDB
14 8 (0.81%) Crystal Reports
14 8 (0.81%) Oracle BI EE
Development Applications
1 18 (1.81%) Git (software)
2 12 (1.21%) Team Foundation Server
2 12 (1.21%) Visual Studio
3 8 (0.81%) PHPUnit
4 7 (0.70%) Grunt
5 4 (0.40%) gulp
5 4 (0.40%) SoapUI
5 4 (0.40%) Subversion
6 3 (0.30%) Balsamiq Mockups
6 3 (0.30%) Bower
6 3 (0.30%) ClearCase
6 3 (0.30%) GitLab
6 3 (0.30%) JUnit
6 3 (0.30%) Selenium
6 3 (0.30%) SpecFlow
6 3 (0.30%) Vagrant
7 2 (0.20%) Jasmine
7 2 (0.20%) Karma Test Runner
7 2 (0.20%) Moq
7 2 (0.20%) TeamCity
General
1 241 (24.27%) Finance
2 114 (11.48%) Marketing
3 40 (4.03%) Retail
4 38 (3.83%) Banking
5 34 (3.42%) Publishing
6 30 (3.02%) Manufacturing
7 17 (1.71%) Telecoms
8 15 (1.51%) General Ledger
8 15 (1.51%) Legal
9 12 (1.21%) Investment Banking
10 9 (0.91%) Games
11 6 (0.60%) Front Office
11 6 (0.60%) Retail Banking
12 5 (0.50%) Automotive
13 4 (0.40%) Back Office
13 4 (0.40%) French Language
13 4 (0.40%) Law
13 4 (0.40%) Pharmaceutical
14 3 (0.30%) Multimedia
15 2 (0.20%) Financial Institution
Job Titles
1 258 (25.98%) Developer
2 168 (16.92%) Analyst
3 118 (11.88%) Consultant
4 105 (10.57%) Project Manager
5 81 (8.16%) Business Analyst
6 65 (6.55%) Business Intelligence Developer
7 60 (6.04%) Architect
8 43 (4.33%) Business Developer
9 39 (3.93%) SQL Developer
10 33 (3.32%) Microsoft Developer
11 31 (3.12%) .NET Developer
11 31 (3.12%) Digital Project Manager
12 28 (2.82%) Front End Developer (Client-Side Developer)
12 28 (2.82%) Microsoft Consultant
12 28 (2.82%) Support Analyst
13 23 (2.32%) Oracle Consultant
14 22 (2.22%) Administrator
14 22 (2.22%) SQL BI Developer
15 21 (2.11%) Senior Developer
15 21 (2.11%) SharePoint Developer
Libraries, Frameworks & Software Standards
1 116 (11.68%) HTML
2 106 (10.67%) .NET
3 96 (9.67%) CSS
4 48 (4.83%) HTML5
5 41 (4.13%) ASP.NET
5 41 (4.13%) jQuery
6 35 (3.52%) MDX
7 34 (3.42%) XML
8 32 (3.22%) Web Services
9 31 (3.12%) AngularJS
9 31 (3.12%) CSS3
10 21 (2.11%) RESTful
11 16 (1.61%) Sass
11 16 (1.61%) SOAP
12 15 (1.51%) .NET Framework
13 12 (1.21%) ASP.NET MVC
13 12 (1.21%) Flash
13 12 (1.21%) WCF
14 11 (1.11%) Twitter Bootstrap
15 9 (0.91%) ASP.NET Web API
Miscellaneous
1 55 (5.54%) Analytical Skills
2 50 (5.04%) User Experience
3 30 (3.02%) Data Centre
4 26 (2.62%) Computer Science
5 22 (2.22%) Digital Media
6 16 (1.61%) Social Media
7 15 (1.51%) Data Integration
7 15 (1.51%) Management Information System
8 14 (1.41%) Mobile App
9 11 (1.11%) Data Protection Act
10 8 (0.81%) Derivative
10 8 (0.81%) PMI
10 8 (0.81%) Visualisation
11 7 (0.70%) Animation
11 7 (0.70%) Blackberry
12 6 (0.60%) Fat Client
12 6 (0.60%) Psychology
12 6 (0.60%) Social Network
12 6 (0.60%) Thin Client
12 6 (0.60%) W3C
Operating Systems
1 92 (9.26%) Windows
2 46 (4.63%) Linux
3 29 (2.92%) Windows Server
4 26 (2.62%) Unix
5 24 (2.42%) Windows 7
6 17 (1.71%) Android
7 16 (1.61%) Windows Server 2012
8 13 (1.31%) Windows Server 2008
9 12 (1.21%) Apple iOS
10 7 (0.70%) Windows XP
11 5 (0.50%) Windows 8
12 4 (0.40%) Mac OS X
12 4 (0.40%) Windows Server 2003
13 3 (0.30%) AIX
13 3 (0.30%) CentOS
13 3 (0.30%) Data ONTAP
13 3 (0.30%) VMS
13 3 (0.30%) Windows 10
14 2 (0.20%) HPUX
15 1 (0.10%) Solaris
Processes & Methodologies
1 147 (14.80%) Agile Software Development
2 141 (14.20%) Business Intelligence
3 122 (12.29%) Stakeholder Management
4 109 (10.98%) Migration
5 99 (9.97%) Project Management
6 79 (7.96%) CRM
7 68 (6.85%) Analytics
8 64 (6.45%) ETL
9 57 (5.74%) ERP
10 54 (5.44%) PRINCE2
11 43 (4.33%) Scrum
12 41 (4.13%) ITIL
13 39 (3.93%) Digital Marketing
14 38 (3.83%) Data Migration
15 37 (3.73%) Front End Development
15 37 (3.73%) MVC
16 35 (3.52%) Waterfall
17 32 (3.22%) Business Analysis
17 32 (3.22%) E-Commerce
18 31 (3.12%) SDLC
Programming Languages
1 154 (15.51%) SQL
2 103 (10.37%) JavaScript
3 91 (9.16%) C#
4 56 (5.64%) T-SQL
5 31 (3.12%) PHP
6 23 (2.32%) Java
7 19 (1.91%) PowerShell
8 17 (1.71%) Python
9 15 (1.51%) VB.NET
10 12 (1.21%) Ruby
11 8 (0.81%) Perl
12 6 (0.60%) C
13 5 (0.50%) C++
13 5 (0.50%) VBA
14 4 (0.40%) Data Analysis Expressions (DAX)
14 4 (0.40%) PL/SQL
14 4 (0.40%) R
15 3 (0.30%) Bash Shell
15 3 (0.30%) Groovy
15 3 (0.30%) VB
Qualifications
1 58 (5.84%) Degree
2 18 (1.81%) Security Cleared
3 15 (1.51%) ITIL Certification
3 15 (1.51%) PMI Certification
4 14 (1.41%) Microsoft Certification
5 13 (1.31%) SC Cleared
6 10 (1.01%) ISEB
7 9 (0.91%) Cisco Certification
7 9 (0.91%) PMP
8 7 (0.70%) PRINCE2 Certification
9 6 (0.60%) CCNA
9 6 (0.60%) MCSE
10 5 (0.50%) CISSP
10 5 (0.50%) MCP
11 4 (0.40%) IIBA
12 3 (0.30%) CCNP
12 3 (0.30%) CCSA
12 3 (0.30%) CISM
12 3 (0.30%) MCDBA
12 3 (0.30%) VMware Certified Professional (VCP)
Quality Assurance & Compliance
1 24 (2.42%) QA
2 13 (1.31%) Data Quality
3 9 (0.91%) Solvency II
4 8 (0.81%) Sarbanes-Oxley
5 7 (0.70%) ISO/IEC 27001
6 6 (0.60%) ISO20022
7 4 (0.40%) GAAP
8 3 (0.30%) Disclosure Scotland
8 3 (0.30%) UCITS
9 2 (0.20%) Dodd-Frank
9 2 (0.20%) SLA
10 1 (0.10%) Basel III
10 1 (0.10%) COREP
10 1 (0.10%) CRD IV
10 1 (0.10%) EMIR
10 1 (0.10%) MiFID
10 1 (0.10%) PCI DSS
System Software
1 79 (7.96%) Active Directory
2 14 (1.41%) VMware Infrastructure
3 10 (1.01%) vSphere
3 10 (1.01%) XenApp
4 9 (0.91%) Hyper-V
5 5 (0.50%) VMware ESX
6 4 (0.40%) XenDesktop
7 3 (0.30%) Docker
7 3 (0.30%) Microsoft App-V
8 2 (0.20%) VMware ESXi
9 1 (0.10%) BitLocker
9 1 (0.10%) KVM
9 1 (0.10%) NFS
9 1 (0.10%) Oracle RAC
9 1 (0.10%) Platform Symphony
9 1 (0.10%) Postfix
9 1 (0.10%) RACF
9 1 (0.10%) Terminal Services
9 1 (0.10%) XenServer
Systems Management
1 10 (1.01%) Systems Management Server (SMS)
2 7 (0.70%) SCCM
3 6 (0.60%) Puppet
4 5 (0.50%) Backup Exec
4 5 (0.50%) Opscode Chef
5 4 (0.40%) HP Quality Center
6 3 (0.30%) Ansible
6 3 (0.30%) Bacula
6 3 (0.30%) SCOM
6 3 (0.30%) ZABBIX
7 2 (0.20%) EnCase
7 2 (0.20%) Nagios
7 2 (0.20%) vRealize
8 1 (0.10%) Data Guard
8 1 (0.10%) Forefront Identity Manager
8 1 (0.10%) HP Data Protector
8 1 (0.10%) NetBackup
8 1 (0.10%) Oracle RMAN
8 1 (0.10%) SCVMM
8 1 (0.10%) XenMobile
Vendors
1 382 (38.47%) Microsoft
2 72 (7.25%) Oracle
3 37 (3.73%) Cisco
4 30 (3.02%) Google
5 28 (2.82%) VMware
6 24 (2.42%) Sage
7 23 (2.32%) SAP
8 22 (2.22%) Citrix
9 15 (1.51%) IBM
9 15 (1.51%) Tableau
10 14 (1.41%) Adobe
11 12 (1.21%) Facebook
12 11 (1.11%) Zend
13 10 (1.01%) CheckPoint
14 9 (0.91%) Cyber-Ark
14 9 (0.91%) NetApp
14 9 (0.91%) Splunk
15 8 (0.81%) JD Edwards
16 7 (0.70%) HP
16 7 (0.70%) Siemens
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