The table below looks at the prevalence of the term Marketing in IT contracts advertised for the East Midlands region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 4 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
4 Dec 2016
Same period 2015 Same period 2014
Marketing
Rank 76 64 59
Rank change year-on-year
-12 -5
Contract jobs citing Marketing 30 35 37
As % of all contract IT jobs located in the East Midlands 1.80% 2.25% 2.19%
As % of the General category 5.05% 7.17% 7.13%
Number of daily rates quoted 14 26 18
Median daily rate £425 £313 £420
Median daily rate % change year-on-year
+36.00% -25.59%
90% offered a daily rate of more than £228 £250 £85
10% offered a daily rate of more than £506 £550 £488
UK excluding London median daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 1 0 0
Median hourly rate £22.45 - -
UK excluding London median hourly rate £21.50 £25.00 £22.50
% change year-on-year
-14.00% +11.11%
Marketing
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the East Midlands region.

General Category
East Midlands
Contract IT job ads with a match in the
General category
594 488 519
As % of all contract IT jobs located in the East Midlands 35.72% 31.32% 30.73%
Number of daily rates quoted 408 333 306
Median daily rate £388 £400 £425
Median daily rate % change year-on-year
-3.12% -5.88%
90% offered a daily rate of more than £160 £250 £250
10% offered a daily rate of more than £525 £513 £510
UK excluding London median daily rate £400 £400 £400
Number of hourly rates quoted 11 11 14
Median hourly rate £21.23 £17.50 £9.94
Median hourly rate % change year-on-year
+21.28% +76.05%
90% offered a hourly rate of more than £9.13 £11.27 £9.10
10% offered a hourly rate of more than £31.10 £41.50 £21.78
UK excluding London median hourly rate £24.50 £28.69 £25.00
% change year-on-year
-14.60% +14.76%

Marketing
Jobs Demand Trend in the East Midlands

The demand trend of contract jobs across the East Midlands region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in the East Midlands

Marketing
Daily Rate Trend in the East Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the East Midlands region.

Marketing Daily Rate Trend in the East Midlands

Marketing
Daily Rate Histogram in the East Midlands

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the East Midlands region over the 3 months to 4 December 2016.

Marketing Daily Rate Histogram in the East Midlands

Marketing
Hourly Rate Trend in the East Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the East Midlands region.

Marketing Hourly Rate Trend in the East Midlands

Marketing
Contract Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the East Midlands region over the 3 months to 4 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Nottinghamshire -8 9 £450 -14.28% 19
Leicestershire -3 6 £383 +27.50% 17
Northamptonshire -17 5 £213 -15.00% 14
Lincolnshire - 2 - - 9
Derbyshire +1 1 - - 9
Rutland - 1 - -
Marketing
England

Marketing
Top 30 Related IT Skills in the East Midlands

For the 6 months to 4 December 2016, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the East Midlands region with a requirement for Marketing.

1 20 (34.48%) Finance
2 12 (20.69%) SQL
2 12 (20.69%) E-Commerce
2 12 (20.69%) Analytics
3 11 (18.97%) CRM
3 11 (18.97%) Stakeholder Management
3 11 (18.97%) CMS
3 11 (18.97%) Agile Software Development
4 10 (17.24%) Banking
5 9 (15.52%) Business Intelligence
5 9 (15.52%) SharePoint
5 9 (15.52%) Digital Marketing
6 8 (13.79%) Degree
6 8 (13.79%) Salesforce.com
6 8 (13.79%) Retail
7 7 (12.07%) Telecoms
7 7 (12.07%) .NET
7 7 (12.07%) User Experience
8 6 (10.34%) Oracle
8 6 (10.34%) CSS
8 6 (10.34%) JavaScript
8 6 (10.34%) HTML
8 6 (10.34%) Microsoft
8 6 (10.34%) SAS
8 6 (10.34%) Web Development
9 5 (8.62%) Google
9 5 (8.62%) Scrum
9 5 (8.62%) Programme Management
9 5 (8.62%) IBM
9 5 (8.62%) Project Management

Marketing
Top Related IT Skills in the East Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (18.97%) CMS
2 9 (15.52%) SharePoint
3 6 (10.34%) SAS
4 2 (3.45%) Sitecore CMS
5 1 (1.72%) Apache Solr
5 1 (1.72%) Elasticsearch
5 1 (1.72%) Skype for Business
5 1 (1.72%) WebSphere
Applications
1 5 (8.62%) MS Excel
2 3 (5.17%) MS Office
3 2 (3.45%) Adobe Illustrator
3 2 (3.45%) Photoshop
4 1 (1.72%) Adobe Creative Suite
4 1 (1.72%) AutoCAD
4 1 (1.72%) InDesign
4 1 (1.72%) MS PowerPoint
4 1 (1.72%) MS Visio
4 1 (1.72%) Revit
Business Applications
1 3 (5.17%) SAP Oil and Gas
2 2 (3.45%) WebTrends
3 1 (1.72%) Dynamics CRM
Cloud Services
1 2 (3.45%) Adobe Analytics
1 2 (3.45%) Google Tag Manager
1 2 (3.45%) PaaS
2 1 (1.72%) Amazon AWS
2 1 (1.72%) G Suite
2 1 (1.72%) Google Analytics
2 1 (1.72%) Microsoft Azure
2 1 (1.72%) Office 365
2 1 (1.72%) OneDrive
Communications & Networking
1 2 (3.45%) HTTP
2 1 (1.72%) Extranet
2 1 (1.72%) Intranet
2 1 (1.72%) Skype
2 1 (1.72%) VoIP
Database & Business Intelligence
1 4 (6.90%) DB2
1 4 (6.90%) Hadoop
1 4 (6.90%) Oracle Database
1 4 (6.90%) SQL Server
2 2 (3.45%) Base SAS
2 2 (3.45%) Big Data
2 2 (3.45%) BusinessObjects
2 2 (3.45%) Relational Database
2 2 (3.45%) SAS Enterprise Guide
3 1 (1.72%) PostgreSQL
3 1 (1.72%) PowerPivot
Development Applications
1 2 (3.45%) Jenkins
1 2 (3.45%) Subversion
2 1 (1.72%) Axure RP
2 1 (1.72%) Balsamiq Mockups
2 1 (1.72%) Cucumber
2 1 (1.72%) Git (software)
2 1 (1.72%) Selenium
2 1 (1.72%) SoapUI
2 1 (1.72%) WebDriver
General
1 20 (34.48%) Finance
2 10 (17.24%) Banking
3 8 (13.79%) Retail
4 7 (12.07%) Telecoms
5 3 (5.17%) Electronics
5 3 (5.17%) Manufacturing
6 2 (3.45%) Advertising
6 2 (3.45%) Front Office
7 1 (1.72%) Local Government
7 1 (1.72%) Publishing
Job Titles
1 12 (20.69%) Architect
1 12 (20.69%) Developer
2 10 (17.24%) Analyst
2 10 (17.24%) Solutions Architect
3 5 (8.62%) Designer
4 4 (6.90%) UI Designer
5 3 (5.17%) Commercial Architect
6 2 (3.45%) Consultant
6 2 (3.45%) Content Editor
6 2 (3.45%) Content Manager
6 2 (3.45%) Digital Content Editor
6 2 (3.45%) Digital Content Manager
6 2 (3.45%) Insight Analyst
6 2 (3.45%) Marketing Manager
6 2 (3.45%) Senior Developer
6 2 (3.45%) Senior PHP Developer
6 2 (3.45%) Sitecore Developer
6 2 (3.45%) Supply Chain Architect
6 2 (3.45%) UI Developer
6 2 (3.45%) UX Designer
Libraries, Frameworks & Software Standards
1 7 (12.07%) .NET
2 6 (10.34%) CSS
2 6 (10.34%) HTML
3 2 (3.45%) ASP.NET
3 2 (3.45%) jQuery
3 2 (3.45%) Web Services
4 1 (1.72%) .NET Framework
4 1 (1.72%) Ajax
4 1 (1.72%) AngularJS
4 1 (1.72%) ASP.NET MVC
4 1 (1.72%) ASP.NET Web API
4 1 (1.72%) Behat
4 1 (1.72%) Doctrine
4 1 (1.72%) HTML5
4 1 (1.72%) LINQ
4 1 (1.72%) WCF
4 1 (1.72%) WPF
4 1 (1.72%) XML
4 1 (1.72%) Zend Framework
Miscellaneous
1 7 (12.07%) User Experience
2 5 (8.62%) Computer Science
3 3 (5.17%) Analytical Skills
3 3 (5.17%) Data Integration
4 2 (3.45%) Copywriting
4 2 (3.45%) Credit Risk
4 2 (3.45%) Fintech
4 2 (3.45%) Mobile App
4 2 (3.45%) Social Media
4 2 (3.45%) Visualisation
5 1 (1.72%) Graphic Design
5 1 (1.72%) Mobile Payment
5 1 (1.72%) Neural Network
5 1 (1.72%) Psychology
5 1 (1.72%) Statistics
5 1 (1.72%) Taxonomies
5 1 (1.72%) Virtual Team
Operating Systems
1 4 (6.90%) Linux
1 4 (6.90%) Unix
2 2 (3.45%) Mac OS X
2 2 (3.45%) Red Hat Enterprise Linux
3 1 (1.72%) Windows
Processes & Methodologies
1 12 (20.69%) Analytics
1 12 (20.69%) E-Commerce
2 11 (18.97%) Agile Software Development
2 11 (18.97%) CRM
2 11 (18.97%) Stakeholder Management
3 9 (15.52%) Business Intelligence
3 9 (15.52%) Digital Marketing
4 6 (10.34%) Web Development
5 5 (8.62%) Programme Management
5 5 (8.62%) Project Management
5 5 (8.62%) Scrum
5 5 (8.62%) Translating Business Requirements
5 5 (8.62%) Wireframes
6 4 (6.90%) Human Resource Management
6 4 (6.90%) ITIL
6 4 (6.90%) Migration
6 4 (6.90%) TOGAF
6 4 (6.90%) Web Analytics
7 3 (5.17%) Campaign Management
7 3 (5.17%) Continuous Integration
Programming Languages
1 12 (20.69%) SQL
2 6 (10.34%) JavaScript
3 5 (8.62%) Java
4 2 (3.45%) AWK
4 2 (3.45%) C
4 2 (3.45%) C#
4 2 (3.45%) PHP
4 2 (3.45%) PL/SQL
5 1 (1.72%) Python
5 1 (1.72%) T-SQL
5 1 (1.72%) VB.NET
Qualifications
1 8 (13.79%) Degree
2 2 (3.45%) MCSD
2 2 (3.45%) Microsoft Certification
3 1 (1.72%) SC Cleared
3 1 (1.72%) Security Cleared
Quality Assurance & Compliance
1 2 (3.45%) QA
System Software
1 1 (1.72%) Active Directory
1 1 (1.72%) Docker
1 1 (1.72%) Hyper-V
Vendors
1 8 (13.79%) Salesforce.com
2 6 (10.34%) Microsoft
2 6 (10.34%) Oracle
3 5 (8.62%) Google
3 5 (8.62%) IBM
4 4 (6.90%) SAP
5 3 (5.17%) Endeca
6 2 (3.45%) Adobe
6 2 (3.45%) Brio
6 2 (3.45%) Cognos
6 2 (3.45%) Coremetrics
6 2 (3.45%) MicroStrategy
6 2 (3.45%) Omniture
6 2 (3.45%) Red Hat
6 2 (3.45%) Sitecore
7 1 (1.72%) Cisco
7 1 (1.72%) hybris
7 1 (1.72%) Tableau
7 1 (1.72%) VMware
7 1 (1.72%) Zend
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