The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the East of England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 1 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
1 Jul 2015
Same period 2014 Same period 2013
Google Analytics
Rank 135 143 118
Rank change year-on-year
+8 -25
Contract jobs citing Google Analytics 10 1 6
As % of all contract IT jobs located in the East of England 0.33% 0.034% 0.27%
As % of the Cloud Services category 4.33% 0.78% 12.50%
Number of daily rates quoted 1 1 4
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£363 £175 £350
Average daily rate % change year-on-year
+107.14% -50.00%
UK excluding London average daily rate £350 £300 £250
% change year-on-year
+16.66% +20.00%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £10.00 £11.00 £13.50
% change year-on-year
-9.09% -18.51%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the East of England region.

Cloud Services Category
East of England
Contract IT job ads with a match in the
Cloud Services category
231 129 48
As % of all contract IT jobs located in the East of England 7.73% 4.37% 2.12%
Number of daily rates quoted 163 83 16
Average daily rate £400 £388 £400
Average daily rate % change year-on-year
+3.22% -3.12%
90% offered a daily rate of more than £288 £200 £199
10% offered a daily rate of more than £500 £475 £455
UK excluding London average daily rate £388 £388 £275
% change year-on-year
- +40.90%
Number of hourly rates quoted 6 2 8
Average hourly rate £48.75 £43.25 £36.50
Average hourly rate % change year-on-year
+12.71% +18.49%
90% offered a hourly rate of more than £44.50 £41.45 £29.50
10% offered a hourly rate of more than £106.25 £45.05 £43.00
UK excluding London average hourly rate £25.00 £15.50 £32.00
% change year-on-year
+61.29% -51.56%

Google Analytics
Jobs Demand Trend in the East of England

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the East of England region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in the East of England

Google Analytics
Daily Rate Trend in the East of England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the East of England region.

Google Analytics Daily Rate Trend in the East of England

Google Analytics
Hourly Rate Trend in the East of England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the East of England region.

Google Analytics Hourly Rate Trend in the East of England

Google Analytics
Contract Job Locations in the East of England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the East of England region over the 3 months to 1 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Cambridgeshire - 6 - -
Hertfordshire -9 4 £363 +107.14% 3
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the East of England

For the 6 months to 1 July 2015, IT contractor jobs across the East of England region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 13 (100.00%) Google
1 13 (100.00%) Analytics
2 7 (53.85%) Web Analytics
2 7 (53.85%) E-Commerce
3 6 (46.15%) Social Media
4 5 (38.46%) Adobe
4 5 (38.46%) WebTrends
5 4 (30.77%) SEO
5 4 (30.77%) SQL
5 4 (30.77%) Content Management
6 3 (23.08%) Agile Software Development
6 3 (23.08%) Stakeholder Management
6 3 (23.08%) Project Management
7 2 (15.38%) CMS
7 2 (15.38%) HTML
7 2 (15.38%) JavaScript
7 2 (15.38%) CSS
7 2 (15.38%) Ajax
7 2 (15.38%) Omniture
7 2 (15.38%) HTML5
7 2 (15.38%) Umbraco
7 2 (15.38%) Test Strategy
7 2 (15.38%) User Experience
8 1 (7.69%) Content Analysis
8 1 (7.69%) Twitter Bootstrap
8 1 (7.69%) Relational Database
8 1 (7.69%) Sass
8 1 (7.69%) LESS
8 1 (7.69%) CSS3
8 1 (7.69%) WordPress

Google Analytics
Top Related IT Skills in the East of England by Category

For the 6 months to 1 July 2015, IT contractor jobs across the East of England region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (15.38%) CMS
1 2 (15.38%) Umbraco
2 1 (7.69%) WordPress
2 1 (7.69%) WebSphere
Applications
1 1 (7.69%) Photoshop
Business Applications
1 5 (38.46%) WebTrends
Database & Business Intelligence
1 1 (7.69%) Relational Database
Development Applications
1 1 (7.69%) Ant
1 1 (7.69%) Visual Studio
General
1 1 (7.69%) Publishing
Job Titles
1 6 (46.15%) Analyst
1 6 (46.15%) Web Analyst
2 4 (30.77%) Web Analytics Analyst
3 3 (23.08%) Communications Manager
4 2 (15.38%) Developer
4 2 (15.38%) Designer
5 1 (7.69%) Web Content Editor
5 1 (7.69%) Content Editor
5 1 (7.69%) Web Editor
5 1 (7.69%) Web Developer
5 1 (7.69%) Java Developer
5 1 (7.69%) Digital Content Designer
Libraries, Frameworks & Software Standards
1 2 (15.38%) HTML
1 2 (15.38%) CSS
1 2 (15.38%) HTML5
1 2 (15.38%) Ajax
2 1 (7.69%) jQuery
2 1 (7.69%) CSS3
2 1 (7.69%) Sass
2 1 (7.69%) LESS
2 1 (7.69%) Twitter Bootstrap
2 1 (7.69%) JSP
2 1 (7.69%) Web Services
2 1 (7.69%) XML
2 1 (7.69%) XHTML
2 1 (7.69%) .NET
2 1 (7.69%) J2EE
2 1 (7.69%) ASP.NET
Miscellaneous
1 6 (46.15%) Social Media
2 2 (15.38%) User Experience
3 1 (7.69%) NHS
3 1 (7.69%) Web 2.0
Operating Systems
1 1 (7.69%) UNIX
1 1 (7.69%) Windows
1 1 (7.69%) Solaris
1 1 (7.69%) Linux
Processes & Methodologies
1 13 (100.00%) Analytics
2 7 (53.85%) Web Analytics
2 7 (53.85%) E-Commerce
3 4 (30.77%) SEO
3 4 (30.77%) Content Management
4 3 (23.08%) Project Management
4 3 (23.08%) Stakeholder Management
4 3 (23.08%) Agile Software Development
5 2 (15.38%) Test Strategy
6 1 (7.69%) Content Analysis
6 1 (7.69%) Web Development
6 1 (7.69%) TDD
6 1 (7.69%) SOA
6 1 (7.69%) B2C
6 1 (7.69%) OO
6 1 (7.69%) RAD
Programming Languages
1 4 (30.77%) SQL
2 2 (15.38%) JavaScript
3 1 (7.69%) PHP
3 1 (7.69%) Java
Vendors
1 13 (100.00%) Google
2 5 (38.46%) Adobe
3 2 (15.38%) Omniture
4 1 (7.69%) IBM
4 1 (7.69%) FatWire