The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the East of England region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 16 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
16 Jan 2017
Same period 2016 Same period 2015
Google Analytics (GA)
England / East of England
Rank 122 123 124
Rank change year-on-year
+1 +1
Contract jobs citing Google Analytics 1 1 2
As % of all contract IT jobs located in the East of England 0.047% 0.043% 0.078%
As % of the Cloud Services category 0.46% 0.68% 1.30%
Number of daily rates quoted 0 0 1
Median daily rate - - £350
UK excluding London median daily rate £325 £238 £300
% change year-on-year
+36.84% -20.83%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the East of England region.

Cloud Services Category
East of England
Contract IT job ads with a match in the
Cloud Services category
216 146 154
As % of all contract IT jobs located in the East of England 10.13% 6.34% 6.00%
Number of daily rates quoted 128 105 109
Median daily rate £388 £463 £450
Median daily rate % change year-on-year
-16.21% +2.77%
90% offered a daily rate of more than £243 £325 £366
10% offered a daily rate of more than £613 £625 £550
UK excluding London median daily rate £425 £404 £412
% change year-on-year
+5.32% -2.06%
Number of hourly rates quoted 6 3 3
Median hourly rate £22.98 £15.50 £11.00
Median hourly rate % change year-on-year
+48.22% +40.90%
UK excluding London median hourly rate £17.00 £27.50 £22.50
% change year-on-year
-38.18% +22.22%

Google Analytics
Jobs Demand Trend in the East of England

The demand trend of contract jobs across the East of England region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the East of England

Google Analytics
Daily Rate Trend in the East of England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the East of England region.

Google Analytics Daily Rate Trend in the East of England

Google Analytics
Hourly Rate Trend in the East of England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the East of England region.

Google Analytics Hourly Rate Trend in the East of England

Google Analytics
Contract Job Locations in the East of England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the East of England region over the 3 months to 16 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Cambridgeshire 0 1 - -
Google Analytics
England

Google Analytics
Top 24 Related IT Skills in the East of England

For the 6 months to 16 January 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the East of England region with a requirement for Google Analytics.

1 7 (100.00%) Google
1 7 (100.00%) Analytics
2 6 (85.71%) Marketing
3 5 (71.43%) Digital Marketing
3 5 (71.43%) Social Media
3 5 (71.43%) Facebook
3 5 (71.43%) Twitter
3 5 (71.43%) Pay per click
4 1 (14.29%) AdWords
4 1 (14.29%) Digital Analytics
4 1 (14.29%) Relational Database
4 1 (14.29%) User Experience
4 1 (14.29%) Analytical Skills
4 1 (14.29%) Front End Development
4 1 (14.29%) D3.js
4 1 (14.29%) Dynamics CRM
4 1 (14.29%) HTML5
4 1 (14.29%) HTML
4 1 (14.29%) SQL
4 1 (14.29%) CSS
4 1 (14.29%) CRM
4 1 (14.29%) E-Commerce
4 1 (14.29%) W3C
4 1 (14.29%) SEO

Google Analytics
Top Related IT Skills in the East of England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Business Applications
1 1 (14.29%) Dynamics CRM
Cloud Services
1 1 (14.29%) AdWords
Database & Business Intelligence
1 1 (14.29%) Relational Database
General
1 6 (85.71%) Marketing
Job Titles
1 5 (71.43%) Digital Marketing Officer
1 5 (71.43%) Marketing Officer
2 1 (14.29%) Analyst
2 1 (14.29%) Developer
2 1 (14.29%) Digital Analyst
2 1 (14.29%) Front End Developer (Client-Side Developer)
Libraries, Frameworks & Software Standards
1 1 (14.29%) CSS
1 1 (14.29%) D3.js
1 1 (14.29%) HTML
1 1 (14.29%) HTML5
Miscellaneous
1 5 (71.43%) Social Media
2 1 (14.29%) Analytical Skills
2 1 (14.29%) User Experience
2 1 (14.29%) W3C
Processes & Methodologies
1 7 (100.00%) Analytics
2 5 (71.43%) Digital Marketing
2 5 (71.43%) Pay per click
3 1 (14.29%) CRM
3 1 (14.29%) Digital Analytics
3 1 (14.29%) E-Commerce
3 1 (14.29%) Front End Development
3 1 (14.29%) SEO
Programming Languages
1 1 (14.29%) SQL
Vendors
1 7 (100.00%) Google
2 5 (71.43%) Facebook
2 5 (71.43%) Twitter