The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the East of England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 22 August 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 Aug 2014
Same period 2013 Same period 2012
Google Analytics
Rank 148 113 134
Rank change year-on-year
-35 +21
Contract jobs citing Google Analytics 2 8 10
As % of all contract IT jobs located in the East of England 0.063% 0.33% 0.33%
As % of the Business Applications category 0.75% 4.76% 5.99%
Number of daily rates quoted 2 5 3
Average daily rate
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of your Daily Rate
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£238 £450 £225
Average daily rate % change year-on-year
-47.22% +100.00%
90% offered a daily rate of more than £228 £200 £195
10% offered a daily rate of more than £248 £530 £365
UK excluding London average daily rate £280 £288 £238
% change year-on-year
-2.60% +21.05%
Number of hourly rates quoted 0 0 2
Average hourly rate - - £32.00
UK excluding London average hourly rate £11.00 £17.69 £18.00
% change year-on-year
-37.81% -1.72%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the East of England region.

Business Applications Category
East of England
Contract IT job ads with a match in the
Business Applications category
265 168 167
As % of all contract IT jobs located in the East of England 8.33% 6.92% 5.43%
Number of daily rates quoted 165 92 64
Average daily rate £425 £400 £400
Average daily rate % change year-on-year
+6.25% -
90% offered a daily rate of more than £293 £273 £240
10% offered a daily rate of more than £500 £535 £550
UK excluding London average daily rate £425 £400 £438
% change year-on-year
+6.25% -8.57%
Number of hourly rates quoted 2 4 4
Average hourly rate £26.50 £40.00 £21.50
Average hourly rate % change year-on-year
-33.75% +86.04%
90% offered a hourly rate of more than £23.70 £26.25 £14.27
10% offered a hourly rate of more than £29.30 £45.00 £38.50
UK excluding London average hourly rate £31.50 £18.03 £21.00
% change year-on-year
+74.73% -14.15%

Google Analytics
Jobs Demand Trend in the East of England

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the East of England region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the East of England

Google Analytics
Daily Rate Trend in the East of England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the East of England region.

Google Analytics Daily Rate Trend in the East of England

Google Analytics
Hourly Rate Trend in the East of England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the East of England region.

Google Analytics Hourly Rate Trend in the East of England

Google Analytics
Contract Job Locations in the East of England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the East of England region over the 3 months to 22 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Hertfordshire -18 2 £238 -32.14% 4
Suffolk - - - -
Bedfordshire - - - - 1
Cambridgeshire - - - -
Essex - - - - 2
Google Analytics
England

Google Analytics
Top 19 Related IT Skills in the East of England

For the 6 months to 22 August 2014, IT contractor jobs across the East of England region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 6 (100.00%) Google
1 6 (100.00%) Analytics
2 4 (66.67%) Marketing
2 4 (66.67%) Retail
3 3 (50.00%) Adobe
3 3 (50.00%) Mobile App
3 3 (50.00%) SiteCatalyst
4 2 (33.33%) Umbraco
4 2 (33.33%) Social Media
4 2 (33.33%) Change Management
4 2 (33.33%) Risk Management
4 2 (33.33%) Web Analytics
4 2 (33.33%) Stakeholder Management
4 2 (33.33%) CMS
4 2 (33.33%) Agile Software Development
5 1 (16.67%) SEO
5 1 (16.67%) Publishing
5 1 (16.67%) Digital Marketing
5 1 (16.67%) Pay per click

Google Analytics
Top Related IT Skills in the East of England by Category

For the 6 months to 22 August 2014, IT contractor jobs across the East of England region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (33.33%) Umbraco
1 2 (33.33%) CMS
Business Applications
1 3 (50.00%) SiteCatalyst
General
1 4 (66.67%) Marketing
1 4 (66.67%) Retail
2 1 (16.67%) Publishing
Job Titles
1 2 (33.33%) Designer
Miscellaneous
1 3 (50.00%) Mobile App
2 2 (33.33%) Social Media
Processes & Methodologies
1 6 (100.00%) Analytics
2 2 (33.33%) Change Management
2 2 (33.33%) Risk Management
2 2 (33.33%) Web Analytics
2 2 (33.33%) Stakeholder Management
2 2 (33.33%) Agile Software Development
3 1 (16.67%) SEO
3 1 (16.67%) Digital Marketing
3 1 (16.67%) Pay per click
Vendors
1 6 (100.00%) Google
2 3 (50.00%) Adobe