The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the England region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 31 August 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
31 Aug 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 499 481 523
Rank change year-on-year
-18 +42
Contract jobs citing Google Analytics 129 153 94
As % of all contract IT jobs located in England 0.26% 0.29% 0.19%
As % of the Cloud Services category 2.31% 4.62% 4.04%
Number of daily rates quoted 71 89 64
Median daily rate £375 £363 £350
Median daily rate % change year-on-year
+3.44% +3.57%
90% offered a daily rate of more than £200 £205 £219
10% offered a daily rate of more than £480 £483 £566
UK excluding London median daily rate £300 £363 £275
% change year-on-year
-17.24% +31.81%
Number of hourly rates quoted 8 9 3
Median hourly rate £26.06 £23.00 £28.00
Median hourly rate % change year-on-year
+13.28% -17.85%
90% offered a hourly rate of more than £18.00 £11.60 £14.40
10% offered a hourly rate of more than £122.50 £37.34 £115.60
UK excluding London median hourly rate £19.61 £19.25 £11.00
% change year-on-year
+1.87% +75.00%
Google Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the England region.

Cloud Services Category
England
Contract IT job ads with a match in the
Cloud Services category
5582 3315 2325
As % of all contract IT jobs located in England 11.12% 6.24% 4.62%
Number of daily rates quoted 3910 2216 1478
Median daily rate £465 £425 £413
Median daily rate % change year-on-year
+9.41% +3.03%
90% offered a daily rate of more than £313 £286 £275
10% offered a daily rate of more than £600 £575 £550
UK excluding London median daily rate £425 £400 £398
% change year-on-year
+6.25% +0.50%
Number of hourly rates quoted 78 58 50
Median hourly rate £20.00 £23.00 £18.00
Median hourly rate % change year-on-year
-13.04% +27.77%
90% offered a hourly rate of more than £12.50 £12.00 £11.60
10% offered a hourly rate of more than £55.00 £39.30 £37.11
UK excluding London median hourly rate £17.75 £23.50 £17.50
% change year-on-year
-24.46% +34.28%

Google Analytics
Jobs Demand Trend in England

The demand trend of contract jobs across the England region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in England

Google Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the England region.

Google Analytics Daily Rate Trend in England

Google Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the England region over the 3 months to 31 August 2016.

Google Analytics Daily Rate Histogram in England

Google Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the England region.

Google Analytics Hourly Rate Trend in England

Google Analytics
Hourly Rate Histogram in England

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Google Analytics across the England region over the 3 months to 31 August 2016.

Google Analytics Hourly Rate Histogram in England

Google Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the England region over the 3 months to 31 August 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -24 82 £380 +16.92% 36
South East +4 15 £275 -25.67% 6
North West +24 12 £294 -16.07% 9
Yorkshire -6 5 £400 +3.22% 2
East of England +12 4 - - 3
East Midlands 0 4 £450 +44.00% 5
South West +13 3 £300 -20.00% 4
West Midlands -26 2 £395 +31.66% 7
North East - 2 £300 - 1
Google Analytics
UK

Google Analytics
Top 30 Related IT Skills in England

For the 6 months to 31 August 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Google Analytics.

1 237 (99.58%) Analytics
2 236 (99.16%) Google
3 99 (41.60%) Marketing
4 78 (32.77%) SEO
5 75 (31.51%) HTML
6 68 (28.57%) Agile Software Development
7 66 (27.73%) E-Commerce
8 61 (25.63%) CSS
9 57 (23.95%) Analytical Skills
10 49 (20.59%) User Experience
11 48 (20.17%) SQL
12 46 (19.33%) JavaScript
13 44 (18.49%) Social Media
14 43 (18.07%) Adobe
15 42 (17.65%) Web Analytics
16 41 (17.23%) Digital Marketing
17 39 (16.39%) Finance
18 38 (15.97%) Degree
19 36 (15.13%) CMS
20 31 (13.03%) Pay per click
21 30 (12.61%) CRM
22 29 (12.18%) HTML5
23 28 (11.76%) Java
24 26 (10.92%) Omniture
25 24 (10.08%) Digital Analytics
26 23 (9.66%) Git (software)
26 23 (9.66%) CSS3
26 23 (9.66%) Tableau
27 22 (9.24%) MS Excel
28 21 (8.82%) Project Management

Google Analytics
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 36 (15.13%) CMS
2 14 (5.88%) SAS
3 13 (5.46%) Tomcat
4 12 (5.04%) Drupal
5 9 (3.78%) Apache TomEE
6 8 (3.36%) Apache
7 6 (2.52%) WordPress
8 5 (2.10%) Elasticsearch
9 4 (1.68%) Confluence
10 3 (1.26%) WebSphere
11 2 (0.84%) Apache Spark
11 2 (0.84%) Facebook Platform
11 2 (0.84%) OpenStack
11 2 (0.84%) Sitecore CMS
11 2 (0.84%) WebLogic
12 1 (0.42%) Adobe Experience Manager
12 1 (0.42%) JBoss
12 1 (0.42%) Oracle Workflow
12 1 (0.42%) SharePoint
12 1 (0.42%) WebLogic Portal
Applications
1 22 (9.24%) MS Excel
2 18 (7.56%) MS PowerPoint
3 11 (4.62%) Adobe Creative Suite
3 11 (4.62%) OmniGraffle
4 10 (4.20%) MS Office
5 8 (3.36%) Photoshop
6 7 (2.94%) Spreadsheet
7 6 (2.52%) Adobe Illustrator
7 6 (2.52%) SPSS
8 2 (0.84%) Stata
9 1 (0.42%) Fireworks
9 1 (0.42%) MS Visio
9 1 (0.42%) Pixate
Business Applications
1 20 (8.40%) WebTrends
2 5 (2.10%) Magento
2 5 (2.10%) Payment Gateway
3 3 (1.26%) Dynamics CRM
3 3 (1.26%) Radian6
3 3 (1.26%) Sprinklr
4 2 (0.84%) SAP Oil and Gas
5 1 (0.42%) Adobe Campaign
5 1 (0.42%) Oracle BPM
5 1 (0.42%) Unica
Cloud Services
1 16 (6.72%) Google Tag Manager
2 14 (5.88%) Adobe Analytics
3 11 (4.62%) AdWords
3 11 (4.62%) Amazon AWS
4 9 (3.78%) GitHub
5 8 (3.36%) Google Cloud Platform
6 4 (1.68%) Google Apps
6 4 (1.68%) SaaS
7 3 (1.26%) Socialbakers
8 2 (0.84%) Amazon S3
8 2 (0.84%) DigitalOcean
8 2 (0.84%) Heroku
8 2 (0.84%) Linode
8 2 (0.84%) Microsoft Azure
8 2 (0.84%) Slack
8 2 (0.84%) SmartFocus
9 1 (0.42%) Adobe Creative Cloud
9 1 (0.42%) Amazon EC2
9 1 (0.42%) Google Checkout
9 1 (0.42%) Silverpop
Communications & Networking
1 8 (3.36%) Internet
2 4 (1.68%) HTTP
3 3 (1.26%) Intranet
4 1 (0.42%) SMS
4 1 (0.42%) SSL
4 1 (0.42%) TCP/IP
4 1 (0.42%) VoIP
Database & Business Intelligence
1 10 (4.20%) SQL Server
2 9 (3.78%) MySQL
3 8 (3.36%) BigQuery
4 7 (2.94%) Mixpanel
5 4 (1.68%) MongoDB
5 4 (1.68%) PostgreSQL
5 4 (1.68%) QlikView
5 4 (1.68%) SQL Server Integration Services
5 4 (1.68%) SQL Server Reporting Services
6 3 (1.26%) Data Warehouse
6 3 (1.26%) Hadoop
6 3 (1.26%) NoSQL
6 3 (1.26%) Relational Database
6 3 (1.26%) SAS Enterprise Guide
6 3 (1.26%) SAS Visual Analytics
7 2 (0.84%) BusinessObjects
7 2 (0.84%) Data Mining
7 2 (0.84%) DataStage
7 2 (0.84%) IBM InfoSphere
7 2 (0.84%) Oracle BI EE
Development Applications
1 23 (9.66%) Git (software)
2 19 (7.98%) Axure RP
3 15 (6.30%) Jenkins
4 11 (4.62%) JIRA
5 6 (2.52%) Ant
5 6 (2.52%) Cucumber
6 4 (1.68%) Bitbucket
6 4 (1.68%) JMeter
7 3 (1.26%) JUnit
7 3 (1.26%) Maven
7 3 (1.26%) SQL Server Management Studio (SSMS)
7 3 (1.26%) Vagrant
8 2 (0.84%) Bower
8 2 (0.84%) git-flow
8 2 (0.84%) GitLab
8 2 (0.84%) Grunt
8 2 (0.84%) gulp
8 2 (0.84%) Karma Test Runner
8 2 (0.84%) SonarQube
8 2 (0.84%) Xcode
General
1 99 (41.60%) Marketing
2 39 (16.39%) Finance
3 21 (8.82%) Retail
4 20 (8.40%) Publishing
5 12 (5.04%) Advertising
6 7 (2.94%) Legal
6 7 (2.94%) Telecoms
7 6 (2.52%) Manufacturing
8 5 (2.10%) Banking
9 4 (1.68%) Brand Awareness
9 4 (1.68%) Pharmaceutical
10 3 (1.26%) Games
11 2 (0.84%) Electronics
11 2 (0.84%) Law
12 1 (0.42%) Back Office
12 1 (0.42%) Portuguese Language
Job Titles
1 60 (25.21%) Analyst
2 48 (20.17%) Developer
3 23 (9.66%) Designer
4 17 (7.14%) UX Designer
5 16 (6.72%) Digital Analyst
6 15 (6.30%) Data Analyst
7 14 (5.88%) Project Manager
8 13 (5.46%) Java Developer
8 13 (5.46%) Web Analyst
9 10 (4.20%) Front End Developer (Client-Side Developer)
9 10 (4.20%) Senior Developer
10 8 (3.36%) Analytics Manager
10 8 (3.36%) Digital Project Manager
10 8 (3.36%) Senior Java Developer
11 7 (2.94%) Consultant
11 7 (2.94%) Marketing Analyst
11 7 (2.94%) Marketing Manager
11 7 (2.94%) Senior Analyst
11 7 (2.94%) SEO Manager
11 7 (2.94%) Technical Leader
Libraries, Frameworks & Software Standards
1 75 (31.51%) HTML
2 61 (25.63%) CSS
3 29 (12.18%) HTML5
4 23 (9.66%) CSS3
5 16 (6.72%) jQuery
6 15 (6.30%) Web Services
7 14 (5.88%) AngularJS
8 13 (5.46%) Spring
9 12 (5.04%) Ajax
9 12 (5.04%) Sass
10 11 (4.62%) .NET
10 11 (4.62%) Middleware
11 10 (4.20%) Hibernate
11 10 (4.20%) XML
12 9 (3.78%) ASP.NET
12 9 (3.78%) J2EE
13 7 (2.94%) JSON
13 7 (2.94%) JSP
13 7 (2.94%) LESS
13 7 (2.94%) Node.js
Miscellaneous
1 57 (23.95%) Analytical Skills
2 49 (20.59%) User Experience
3 44 (18.49%) Social Media
4 16 (6.72%) Digital Media
4 16 (6.72%) Visualisation
5 12 (5.04%) Statistics
6 11 (4.62%) Mathematics
7 10 (4.20%) Taxonomies
8 8 (3.36%) Computer Science
8 8 (3.36%) Economics
9 7 (2.94%) Algorithms
9 7 (2.94%) Mobile App
10 5 (2.10%) Copywriting
10 5 (2.10%) iPad
11 4 (1.68%) Physics
12 3 (1.26%) Blog
12 3 (1.26%) Clustering
12 3 (1.26%) FMCG
12 3 (1.26%) Video on Demand
13 2 (0.84%) W3C
Operating Systems
1 9 (3.78%) Apple iOS
2 8 (3.36%) Linux
3 6 (2.52%) Android
3 6 (2.52%) Unix
3 6 (2.52%) Windows
4 3 (1.26%) Red Hat Enterprise Linux
5 2 (0.84%) CentOS
5 2 (0.84%) Solaris
5 2 (0.84%) Windows Server
6 1 (0.42%) Ubuntu
Processes & Methodologies
1 237 (99.58%) Analytics
2 78 (32.77%) SEO
3 68 (28.57%) Agile Software Development
4 66 (27.73%) E-Commerce
5 42 (17.65%) Web Analytics
6 41 (17.23%) Digital Marketing
7 31 (13.03%) Pay per click
8 30 (12.61%) CRM
9 24 (10.08%) Digital Analytics
10 21 (8.82%) Data Analysis
10 21 (8.82%) Project Management
11 20 (8.40%) Business Intelligence
11 20 (8.40%) Tag Management
12 19 (7.98%) Wireframes
13 18 (7.56%) TDD
14 16 (6.72%) Web Development
15 15 (6.30%) Content Management
15 15 (6.30%) Stakeholder Management
16 13 (5.46%) Actionable Insight
17 12 (5.04%) Translating Business Requirements
Programming Languages
1 48 (20.17%) SQL
2 46 (19.33%) JavaScript
3 28 (11.76%) Java
4 13 (5.46%) Python
5 11 (4.62%) PHP
6 7 (2.94%) R
6 7 (2.94%) VBA
7 5 (2.10%) Ruby
8 4 (1.68%) Apple Swift
8 4 (1.68%) Groovy
9 3 (1.26%) C++
9 3 (1.26%) Objective-C
9 3 (1.26%) T-SQL
10 2 (0.84%) C
10 2 (0.84%) C#
10 2 (0.84%) Jython
10 2 (0.84%) MATLAB
11 1 (0.42%) Haskell
11 1 (0.42%) Perl
11 1 (0.42%) Scala
Qualifications
1 38 (15.97%) Degree
2 4 (1.68%) Security Cleared
3 2 (0.84%) BPSS Clearance
3 2 (0.84%) SC Cleared
4 1 (0.42%) PMI Certification
4 1 (0.42%) PMP
Quality Assurance & Compliance
1 8 (3.36%) QA
2 5 (2.10%) Data Quality
3 4 (1.68%) Actionable Recommendations
4 3 (1.26%) Disclosure Scotland
5 1 (0.42%) PCI DSS
5 1 (0.42%) SLA
System Software
1 5 (2.10%) Docker
2 3 (1.26%) VirtualBox
3 2 (0.84%) VMware Infrastructure
3 2 (0.84%) Xen
4 1 (0.42%) Apache ZooKeeper
4 1 (0.42%) Varnish
4 1 (0.42%) Virtual Machines
Systems Management
1 8 (3.36%) Puppet
2 7 (2.94%) Ansible
2 7 (2.94%) Opscode Chef
3 6 (2.52%) Kibana
4 5 (2.10%) logstash
5 3 (1.26%) ZABBIX
6 2 (0.84%) Nagios
6 2 (0.84%) OpenNMS
6 2 (0.84%) Zenoss
7 1 (0.42%) Capistrano
7 1 (0.42%) Grafana
7 1 (0.42%) Pingdom
Vendors
1 236 (99.16%) Google
2 43 (18.07%) Adobe
3 26 (10.92%) Omniture
4 23 (9.66%) Tableau
5 15 (6.30%) Oracle
6 14 (5.88%) Facebook
7 12 (5.04%) Twitter
8 11 (4.62%) Microsoft
8 11 (4.62%) Tealium
9 10 (4.20%) DoubleClick
10 9 (3.78%) CyberSource
11 6 (2.52%) IBM
11 6 (2.52%) SAP
12 5 (2.10%) Crimson Hexagon
13 4 (1.68%) Brandwatch
13 4 (1.68%) Coremetrics
13 4 (1.68%) Sitecore
13 4 (1.68%) Splunk
14 3 (1.26%) Apple
14 3 (1.26%) Teradata
Brentford, Middlesex
Randstad Strategic Accounts
Rate: £400 - £430 per annum
Posted: 12 hours ago
London
Creative Personnel
Rate: £250 - £400 per day
Posted: 10 hours ago
West London
Lorien Resourcing
Posted: Yesterday
City, London
Venturi
Rate: £250 - £320 per day
Posted: Yesterday
Worthing, West Sussex
Experis Ltd
Rate: £365 - £425 per day
Posted: Yesterday
London
Mortimer Spinks
Rate: £250 - £300 per day
Posted: 5 days ago
London
24 Seven
Rate: £200 - 400 per day
Posted: 6 days ago
London
Coal IT Services
Rate: From £400 to £500 per day
Posted: 5 days ago
London
Salt
Rate: £200 - £250 per day
Posted: 6 days ago
Central London / West End
Eaglecliff
Rate: From £45,000 to £50,000 per annum DOE
Posted: 5 days ago
London
Coal IT Services
Rate: From £45,000 to £50,000 per annum Fixed Term
Posted: 5 days ago