The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the England region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 30 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 May 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 496 470 501
Rank change year-on-year
-26 +31
Contract jobs citing Google Analytics 110 143 92
As % of all contract IT jobs located in England 0.22% 0.29% 0.19%
As % of the Cloud Services category 2.39% 4.92% 4.67%
Number of daily rates quoted 81 77 65
Median daily rate £350 £338 £300
Median daily rate % change year-on-year
+3.70% +12.50%
90% offered a daily rate of more than £175 £196 £155
10% offered a daily rate of more than £500 £502 £477
UK excluding London median daily rate £375 £300 £300
% change year-on-year
+25.00% -
Number of hourly rates quoted 4 3 1
Median hourly rate £19.61 £16.43 £32.00
Median hourly rate % change year-on-year
+19.35% -48.65%
UK excluding London median hourly rate £19.61 - -
Google Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the England region.

Cloud Services Category
England
Contract IT job ads with a match in the
Cloud Services category
4596 2904 1969
As % of all contract IT jobs located in England 9.33% 5.80% 3.99%
Number of daily rates quoted 3208 1884 1283
Median daily rate £470 £415 £400
Median daily rate % change year-on-year
+13.25% +3.75%
90% offered a daily rate of more than £325 £252 £278
10% offered a daily rate of more than £613 £600 £525
UK excluding London median daily rate £450 £400 £400
% change year-on-year
+12.50% -
Number of hourly rates quoted 70 76 34
Median hourly rate £19.81 £30.00 £16.25
Median hourly rate % change year-on-year
-33.98% +84.61%
90% offered a hourly rate of more than £12.50 £14.70 £8.68
10% offered a hourly rate of more than £43.93 £40.00 £33.80
UK excluding London median hourly rate £18.56 £25.00 £12.75
% change year-on-year
-25.78% +96.07%

Google Analytics
Jobs Demand Trend in England

The demand trend of contract jobs across the England region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in England

Google Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the England region.

Google Analytics Daily Rate Trend in England

Google Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the England region over the 3 months to 30 May 2016.

Google Analytics Daily Rate Histogram in England

Google Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the England region.

Google Analytics Hourly Rate Trend in England

Google Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the England region over the 3 months to 30 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -2 67 £338 -6.89% 39
North West -6 11 £500 +66.66% 23
South East -29 11 £300 -14.28% 16
Yorkshire +10 8 £375 +40.18% 4
East of England +7 7 £300 - 5
South West -7 5 £175 -50.00% 4
West Midlands -16 1 - - 7
Google Analytics
UK

Google Analytics
Top 30 Related IT Skills in England

For the 6 months to 30 May 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Google Analytics.

1 218 (98.64%) Analytics
2 215 (97.29%) Google
3 93 (42.08%) Marketing
4 79 (35.75%) Agile Software Development
5 77 (34.84%) SEO
6 71 (32.13%) HTML
7 63 (28.51%) JavaScript
8 61 (27.60%) CSS
9 53 (23.98%) E-Commerce
10 47 (21.27%) Adobe
11 44 (19.91%) User Experience
12 42 (19.00%) Digital Marketing
12 42 (19.00%) CMS
13 41 (18.55%) SQL
13 41 (18.55%) Java
14 40 (18.10%) Social Media
15 36 (16.29%) CRM
16 35 (15.84%) Web Analytics
16 35 (15.84%) HTML5
17 33 (14.93%) TDD
18 32 (14.48%) Omniture
18 32 (14.48%) Analytical Skills
18 32 (14.48%) Adobe Analytics
19 30 (13.57%) JIRA
20 29 (13.12%) Git (software)
21 28 (12.67%) Content Management
22 27 (12.22%) Spring
22 27 (12.22%) Tomcat
23 26 (11.76%) Degree
24 25 (11.31%) Web Development

Google Analytics
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 42 (19.00%) CMS
2 27 (12.22%) Tomcat
3 17 (7.69%) Apache TomEE
4 14 (6.33%) Confluence
5 11 (4.98%) Drupal
6 9 (4.07%) Apache Solr
6 9 (4.07%) SAS
6 9 (4.07%) SharePoint
7 8 (3.62%) IIS
7 8 (3.62%) Node.js
8 6 (2.71%) Apache
8 6 (2.71%) WordPress
9 4 (1.81%) Joomla!
9 4 (1.81%) Skype for Business
10 3 (1.36%) Adobe Experience Manager
10 3 (1.36%) ExpressionEngine
11 2 (0.90%) nginx
11 2 (0.90%) SharePoint 2010
11 2 (0.90%) WebLogic
11 2 (0.90%) WebSphere
Applications
1 19 (8.60%) MS Excel
2 14 (6.33%) Photoshop
3 13 (5.88%) MS Office
4 10 (4.52%) MS PowerPoint
4 10 (4.52%) OmniGraffle
5 7 (3.17%) Adobe Creative Suite
6 6 (2.71%) Spreadsheet
7 5 (2.26%) MS Visio
8 4 (1.81%) Fireworks
8 4 (1.81%) SPSS
9 1 (0.45%) Adobe Illustrator
Business Applications
1 15 (6.79%) WebTrends
2 13 (5.88%) Payment Gateway
3 6 (2.71%) SAP Oil and Gas
4 1 (0.45%) Dynamics CRM
4 1 (0.45%) Magento
4 1 (0.45%) Oracle BPM
4 1 (0.45%) Radian6
Cloud Services
1 32 (14.48%) Adobe Analytics
2 19 (8.60%) Google Tag Manager
3 14 (6.33%) AdWords
4 12 (5.43%) Amazon AWS
5 8 (3.62%) Amazon EC2
5 8 (3.62%) GitHub
6 6 (2.71%) MailChimp
7 4 (1.81%) Google Apps
7 4 (1.81%) SaaS
7 4 (1.81%) Yammer
8 3 (1.36%) Google Checkout
8 3 (1.36%) Google Cloud Platform
9 2 (0.90%) Amazon S3
9 2 (0.90%) Silverpop
10 1 (0.45%) Heroku
10 1 (0.45%) Pure360
10 1 (0.45%) Responsys
10 1 (0.45%) SmartFocus
Communications & Networking
1 12 (5.43%) Intranet
2 11 (4.98%) Internet
3 7 (3.17%) SMS
4 6 (2.71%) HTTP
5 3 (1.36%) FTP
6 1 (0.45%) SSL
6 1 (0.45%) TCP/IP
Database & Business Intelligence
1 12 (5.43%) Relational Database
2 9 (4.07%) NoSQL
3 8 (3.62%) SQL Server
4 6 (2.71%) Data Mining
4 6 (2.71%) Hadoop
5 4 (1.81%) Apache Hive
5 4 (1.81%) QlikView
5 4 (1.81%) SQL Server Integration Services
6 3 (1.36%) Big Data
7 2 (0.90%) BigQuery
7 2 (0.90%) BusinessObjects
7 2 (0.90%) Data Warehouse
7 2 (0.90%) MongoDB
7 2 (0.90%) MySQL
7 2 (0.90%) Oracle BI EE
7 2 (0.90%) Oracle ODI
7 2 (0.90%) Power BI
7 2 (0.90%) SQL Server 2005
7 2 (0.90%) SQL Server Analysis Services
8 1 (0.45%) DB2
Development Applications
1 30 (13.57%) JIRA
2 29 (13.12%) Git (software)
3 19 (8.60%) Axure RP
4 18 (8.14%) Jenkins
5 12 (5.43%) Subversion
6 6 (2.71%) Ant
7 4 (1.81%) Balsamiq Mockups
7 4 (1.81%) Sublime Text
8 3 (1.36%) Dreamweaver
8 3 (1.36%) Gradle
8 3 (1.36%) Grunt
8 3 (1.36%) JUnit
8 3 (1.36%) Maven
9 2 (0.90%) AccuRev
9 2 (0.90%) Gatling
9 2 (0.90%) SonarQube
9 2 (0.90%) Vagrant
10 1 (0.45%) gulp
10 1 (0.45%) Karma Test Runner
10 1 (0.45%) Sonatype Nexus
General
1 93 (42.08%) Marketing
2 25 (11.31%) Finance
3 20 (9.05%) Publishing
4 16 (7.24%) Retail
5 14 (6.33%) Advertising
6 12 (5.43%) Telecoms
7 9 (4.07%) Legal
8 8 (3.62%) Manufacturing
9 6 (2.71%) Electronics
10 4 (1.81%) Banking
11 3 (1.36%) Danish Language
12 2 (0.90%) Games
13 1 (0.45%) Korean Language
Job Titles
1 54 (24.43%) Analyst
2 53 (23.98%) Developer
3 22 (9.95%) Senior Developer
4 19 (8.60%) Digital Analyst
5 18 (8.14%) Designer
5 18 (8.14%) Java Developer
5 18 (8.14%) Project Manager
6 17 (7.69%) UX Designer
7 16 (7.24%) Senior Java Developer
8 14 (6.33%) Web Analyst
9 11 (4.98%) Web Developer
10 10 (4.52%) Consultant
11 9 (4.07%) Architect
11 9 (4.07%) Data Analyst
11 9 (4.07%) Full Stack Developer
11 9 (4.07%) Technical Leader
12 8 (3.62%) Front End Developer (Client-Side Developer)
12 8 (3.62%) Integration Developer
12 8 (3.62%) JavaScript Developer
12 8 (3.62%) Product Owner
Libraries, Frameworks & Software Standards
1 71 (32.13%) HTML
2 61 (27.60%) CSS
3 35 (15.84%) HTML5
4 27 (12.22%) Spring
5 25 (11.31%) Web Services
6 19 (8.60%) CSS3
7 18 (8.14%) Hibernate
7 18 (8.14%) Middleware
8 17 (7.69%) J2EE
9 16 (7.24%) jQuery
10 13 (5.88%) .NET
11 10 (4.52%) Ajax
11 10 (4.52%) ASP.NET
11 10 (4.52%) XML
12 9 (4.07%) AngularJS
13 8 (3.62%) RESTful
14 7 (3.17%) JSP
14 7 (3.17%) XHTML
15 6 (2.71%) REST
15 6 (2.71%) Spring Integration
Miscellaneous
1 44 (19.91%) User Experience
2 40 (18.10%) Social Media
3 32 (14.48%) Analytical Skills
4 14 (6.33%) Copywriting
5 13 (5.88%) Digital Media
5 13 (5.88%) iPad
6 11 (4.98%) Visualisation
7 8 (3.62%) Algorithms
7 8 (3.62%) Mobile App
8 7 (3.17%) Computer Science
8 7 (3.17%) Taxonomies
9 6 (2.71%) Statistics
10 5 (2.26%) Economics
10 5 (2.26%) Management Information System
10 5 (2.26%) Mathematics
11 3 (1.36%) W3C
12 2 (0.90%) Data Extraction
12 2 (0.90%) Web 2.0
13 1 (0.45%) Blog
13 1 (0.45%) FMCG
Operating Systems
1 15 (6.79%) Linux
2 12 (5.43%) Windows
3 9 (4.07%) Android
3 9 (4.07%) Windows Server
4 8 (3.62%) Red Hat Enterprise Linux
5 7 (3.17%) Apple iOS
6 3 (1.36%) Unix
7 2 (0.90%) Solaris
8 1 (0.45%) Ubuntu
8 1 (0.45%) Windows Server 2003
8 1 (0.45%) Windows Server 2008
8 1 (0.45%) Windows Server 2012
Processes & Methodologies
1 218 (98.64%) Analytics
2 79 (35.75%) Agile Software Development
3 77 (34.84%) SEO
4 53 (23.98%) E-Commerce
5 42 (19.00%) Digital Marketing
6 36 (16.29%) CRM
7 35 (15.84%) Web Analytics
8 33 (14.93%) TDD
9 28 (12.67%) Content Management
10 25 (11.31%) Scrum
10 25 (11.31%) Web Development
11 24 (10.86%) Tag Management
12 23 (10.41%) Wireframes
13 21 (9.50%) Business Intelligence
13 21 (9.50%) Pay per click
14 19 (8.60%) Digital Analytics
14 19 (8.60%) Open Source
14 19 (8.60%) Project Management
15 17 (7.69%) Data Analysis
16 16 (7.24%) Continuous Delivery
Programming Languages
1 63 (28.51%) JavaScript
2 41 (18.55%) Java
2 41 (18.55%) SQL
3 19 (8.60%) PHP
4 9 (4.07%) Python
5 7 (3.17%) VBA
6 4 (1.81%) T-SQL
7 3 (1.36%) R
8 2 (0.90%) C#
8 2 (0.90%) Groovy
8 2 (0.90%) Ruby
9 1 (0.45%) C++
9 1 (0.45%) Haskell
9 1 (0.45%) Objective-C
9 1 (0.45%) Perl
9 1 (0.45%) PowerShell
9 1 (0.45%) Scala
9 1 (0.45%) VB.NET
Qualifications
1 26 (11.76%) Degree
2 2 (0.90%) Security Cleared
3 1 (0.45%) BPSS Clearance
3 1 (0.45%) MBA
3 1 (0.45%) Microsoft Certification
3 1 (0.45%) PMI Certification
3 1 (0.45%) PMP
3 1 (0.45%) SC Cleared
Quality Assurance & Compliance
1 8 (3.62%) QA
2 3 (1.36%) WCAG
3 2 (0.90%) Data Quality
3 2 (0.90%) Disclosure Scotland
4 1 (0.45%) PCI DSS
4 1 (0.45%) SLA
System Software
1 1 (0.45%) Apache ZooKeeper
1 1 (0.45%) Docker
1 1 (0.45%) Varnish
1 1 (0.45%) VirtualBox
1 1 (0.45%) XenApp
Systems Management
1 2 (0.90%) Kibana
2 1 (0.45%) Capistrano
2 1 (0.45%) Grafana
2 1 (0.45%) logstash
2 1 (0.45%) Puppet
Vendors
1 215 (97.29%) Google
2 47 (21.27%) Adobe
3 32 (14.48%) Omniture
4 21 (9.50%) Tableau
5 20 (9.05%) Oracle
6 17 (7.69%) CyberSource
7 13 (5.88%) Microsoft
8 12 (5.43%) Salesforce.com
9 9 (4.07%) Salesforce Marketing Cloud
10 8 (3.62%) Optimizely
10 8 (3.62%) Red Hat
11 7 (3.17%) Facebook
12 6 (2.71%) SAP
12 6 (2.71%) Siebel
13 5 (2.26%) Atlassian
13 5 (2.26%) Coremetrics
13 5 (2.26%) DoubleClick
13 5 (2.26%) IBM
13 5 (2.26%) Tealium
13 5 (2.26%) Twitter
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