The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 20 August 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
20 Aug 2014
Same period 2013 Same period 2012
Google Analytics
Rank 484 466 464
Rank change year-on-year
-18 -2
Contract jobs citing Google Analytics 95 86 95
As % of all contract IT jobs located in England 0.19% 0.18% 0.18%
As % of the Business Applications category 2.10% 2.08% 2.01%
Number of daily rates quoted 68 57 46
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£350 £300 £275
Average daily rate % change year-on-year
+16.66% +9.09%
90% offered a daily rate of more than £225 £200 £181
10% offered a daily rate of more than £555 £430 £388
UK excluding London average daily rate £288 £288 £238
% change year-on-year
- +21.05%
Number of hourly rates quoted 3 1 6
Average hourly rate £28.00 £17.69 £18.00
Average hourly rate % change year-on-year
+58.28% -1.72%
90% offered a hourly rate of more than £14.40 £17.69 £17.75
10% offered a hourly rate of more than £115.60 £17.69 £32.00
UK excluding London average hourly rate £11.00 £17.69 £18.00
% change year-on-year
-37.81% -1.72%
Google Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the England region.

Business Applications Category
England
Contract IT job ads with a match in the
Business Applications category
4516 4140 4717
As % of all contract IT jobs located in England 9.02% 8.53% 8.74%
Number of daily rates quoted 2457 2284 2441
Average daily rate £450 £431 £450
Average daily rate % change year-on-year
+4.45% -4.26%
90% offered a daily rate of more than £300 £288 £300
10% offered a daily rate of more than £575 £595 £600
UK excluding London average daily rate £425 £400 £435
% change year-on-year
+6.25% -8.04%
Number of hourly rates quoted 62 77 58
Average hourly rate £31.16 £17.50 £22.75
Average hourly rate % change year-on-year
+78.05% -23.07%
90% offered a hourly rate of more than £13.00 £11.00 £13.50
10% offered a hourly rate of more than £50.25 £45.00 £46.80
UK excluding London average hourly rate £31.50 £17.69 £20.00
% change year-on-year
+78.06% -11.55%

Google Analytics
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the England region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in England

Google Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the England region.

Google Analytics Daily Rate Trend in England

Google Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the England region over the 3 months to 20 August 2014.

Google Analytics Daily Rate Histogram in England

Google Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the England region.

Google Analytics Hourly Rate Trend in England

Google Analytics
Hourly Rate Histogram in England

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Google Analytics across the England region over the 3 months to 20 August 2014.

Google Analytics Hourly Rate Histogram in England

Google Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the England region over the 3 months to 20 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +30 65 £375 +25.00% 51
South West -27 7 £300 - 3
South East -6 5 £270 -16.92% 11
West Midlands -16 5 £250 +4.71% 1
North West -4 4 £300 - 12
Yorkshire - 3 £288 - 2
East Midlands +10 1 £401 -5.76% 2
East of England - - - - 6
Google Analytics
UK

Google Analytics
Top 30 Related IT Skills in England

For the 6 months to 20 August 2014, IT contractor jobs across the England region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 179 (100.00%) Google
1 179 (100.00%) Analytics
2 90 (50.28%) Marketing
3 76 (42.46%) HTML
4 52 (29.05%) SEO
5 43 (24.02%) CSS
5 43 (24.02%) E-Commerce
6 39 (21.79%) Digital Marketing
7 38 (21.23%) Social Media
8 35 (19.55%) SQL
9 34 (18.99%) Omniture
10 33 (18.44%) JavaScript
11 31 (17.32%) CMS
11 31 (17.32%) Web Analytics
11 31 (17.32%) Content Management
12 29 (16.20%) SQL Server
12 29 (16.20%) SiteCatalyst
13 27 (15.08%) Finance
14 26 (14.53%) jQuery
15 24 (13.41%) Degree
15 24 (13.41%) WebTrends
16 23 (12.85%) XML
16 23 (12.85%) Retail
17 22 (12.29%) Project Management
18 19 (10.61%) Photoshop
18 19 (10.61%) Java
18 19 (10.61%) Pay per click
19 18 (10.06%) JSON
19 18 (10.06%) Data Mining
19 18 (10.06%) SAS

Google Analytics
Top Related IT Skills in England by Category

For the 6 months to 20 August 2014, IT contractor jobs across the England region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 31 (17.32%) CMS
2 18 (10.06%) SAS
3 11 (6.15%) IIS
4 8 (4.47%) SharePoint
5 5 (2.79%) WordPress
6 4 (2.23%) Umbraco
6 4 (2.23%) Drupal
7 3 (1.68%) WebSphere
7 3 (1.68%) Joomla!
7 3 (1.68%) MQSeries
7 3 (1.68%) SharePoint 2013
8 2 (1.12%) concrete5
8 2 (1.12%) Sitecore CMS
9 1 (0.56%) TYPO3
9 1 (0.56%) Apache
9 1 (0.56%) Tomcat
9 1 (0.56%) Documentum
9 1 (0.56%) ExpressionEngine
Applications
1 19 (10.61%) Photoshop
2 13 (7.26%) MS Excel
3 11 (6.15%) MS PowerPoint
4 4 (2.23%) Fireworks
4 4 (2.23%) Adobe Illustrator
5 3 (1.68%) Spreadsheet
6 2 (1.12%) MS Visio
6 2 (1.12%) SPSS
6 2 (1.12%) InDesign
7 1 (0.56%) MS Project
7 1 (0.56%) OmniGraffle
Business Applications
1 29 (16.20%) SiteCatalyst
2 24 (13.41%) WebTrends
3 4 (2.23%) Dynamics CRM
4 2 (1.12%) Oracle CRM
5 1 (0.56%) SAP Oil and Gas
5 1 (0.56%) Magento
5 1 (0.56%) Tridion
Cloud Services
1 5 (2.79%) Amazon AWS
2 1 (0.56%) GitHub
Communications & Networking
1 12 (6.70%) Internet
2 5 (2.79%) Intranet
3 4 (2.23%) HTTP
4 2 (1.12%) FTP
5 1 (0.56%) SMS
Database & Business Intelligence
1 29 (16.20%) SQL Server
2 18 (10.06%) Data Mining
3 16 (8.94%) Hadoop
3 16 (8.94%) Relational Database
4 15 (8.38%) DB2
5 12 (6.70%) Big Data
6 5 (2.79%) SQL Server Integration Services
6 5 (2.79%) Data Warehouse
7 3 (1.68%) PostgreSQL
7 3 (1.68%) MySQL
7 3 (1.68%) PowerCenter
7 3 (1.68%) Redis
7 3 (1.68%) MongoDB
7 3 (1.68%) NoSQL
8 1 (0.56%) Oracle BI EE
8 1 (0.56%) MariaDB
8 1 (0.56%) Oracle Database
Development Applications
1 10 (5.59%) JIRA
1 10 (5.59%) Bitbucket
2 8 (4.47%) Subversion
3 4 (2.23%) Dreamweaver
4 3 (1.68%) Team Foundation Server
4 3 (1.68%) SoapUI
5 2 (1.12%) Git (software)
6 1 (0.56%) Firebug
6 1 (0.56%) Eclipse
6 1 (0.56%) Axure RP
6 1 (0.56%) Mercurial
General
1 90 (50.28%) Marketing
2 27 (15.08%) Finance
3 23 (12.85%) Retail
4 15 (8.38%) Publishing
5 13 (7.26%) Advertising
6 10 (5.59%) Pharmaceutical
7 6 (3.35%) Automotive
7 6 (3.35%) Games
8 5 (2.79%) Banking
8 5 (2.79%) German Language
9 4 (2.23%) Financial Institution
10 2 (1.12%) Telecoms
10 2 (1.12%) French Language
11 1 (0.56%) Multimedia
11 1 (0.56%) Dutch Language
11 1 (0.56%) Electronics
11 1 (0.56%) Manufacturing
11 1 (0.56%) Front Office
Job Titles
1 51 (28.49%) Analyst
2 34 (18.99%) Developer
3 12 (6.70%) Project Manager
3 12 (6.70%) Data Analyst
4 9 (5.03%) Android Developer
4 9 (5.03%) Web Analyst
4 9 (5.03%) Architect
4 9 (5.03%) Web Developer
5 8 (4.47%) Web Editor
5 8 (4.47%) Content Editor
6 7 (3.91%) Digital Project Manager
6 7 (3.91%) PPC Specialist
6 7 (3.91%) Consultant
6 7 (3.91%) PPC Executive
6 7 (3.91%) PPC Manager
6 7 (3.91%) PPC Analyst
7 6 (3.35%) Web Content Editor
7 6 (3.35%) Web Manager
8 5 (2.79%) Front-End Developer
8 5 (2.79%) Webmaster
Libraries, Frameworks & Software Standards
1 76 (42.46%) HTML
2 43 (24.02%) CSS
3 26 (14.53%) jQuery
4 23 (12.85%) XML
5 18 (10.06%) JSON
6 17 (9.50%) HTML5
7 12 (6.70%) .NET
8 10 (5.59%) RESTful
9 9 (5.03%) CSS3
9 9 (5.03%) Web Services
10 8 (4.47%) ASP.NET
11 6 (3.35%) REST
11 6 (3.35%) SOAP
11 6 (3.35%) Ajax
12 5 (2.79%) Middleware
12 5 (2.79%) Flash
12 5 (2.79%) JMS
12 5 (2.79%) WebSockets
12 5 (2.79%) ASP.NET MVC
13 4 (2.23%) Backbone.js
Miscellaneous
1 38 (21.23%) Social Media
2 15 (8.38%) Statistics
3 13 (7.26%) Mobile App
3 13 (7.26%) Digital Media
4 12 (6.70%) Visualisation
5 6 (3.35%) EPoS
5 6 (3.35%) Copywriting
6 5 (2.79%) Data Integration
6 5 (2.79%) W3C
7 4 (2.23%) iPad
7 4 (2.23%) Computer Science
8 3 (1.68%) iSeries
8 3 (1.68%) Management Information System
8 3 (1.68%) Mobile Banking
9 2 (1.12%) BBC
9 2 (1.12%) Blog
9 2 (1.12%) Mathematics
10 1 (0.56%) Smartphone
10 1 (0.56%) Economics
10 1 (0.56%) Online Games
Operating Systems
1 15 (8.38%) Android
2 9 (5.03%) Linux
3 7 (3.91%) Apple iOS
4 1 (0.56%) UNIX
4 1 (0.56%) Solaris
Processes & Methodologies
1 179 (100.00%) Analytics
2 52 (29.05%) SEO
3 43 (24.02%) E-Commerce
4 39 (21.79%) Digital Marketing
5 31 (17.32%) Web Analytics
5 31 (17.32%) Content Management
6 22 (12.29%) Project Management
7 19 (10.61%) Pay per click
8 16 (8.94%) Business Intelligence
8 16 (8.94%) Data Analysis
9 15 (8.38%) Data Modelling
10 14 (7.82%) Web Development
10 14 (7.82%) TDD
11 10 (5.59%) CRM
11 10 (5.59%) Stakeholder Management
11 10 (5.59%) Continuous Integration
12 9 (5.03%) Android Development
12 9 (5.03%) Agile Software Development
13 8 (4.47%) ETL
13 8 (4.47%) MVC
Programming Languages
1 35 (19.55%) SQL
2 33 (18.44%) JavaScript
3 19 (10.61%) Java
4 8 (4.47%) PHP
5 7 (3.91%) C#
5 7 (3.91%) R
6 3 (1.68%) Python
7 2 (1.12%) Perl
8 1 (0.56%) Objective-C
8 1 (0.56%) C
8 1 (0.56%) C++
Qualifications
1 24 (13.41%) Degree
2 2 (1.12%) PMP
2 2 (1.12%) PMI Certification
2 2 (1.12%) BC Cleared
2 2 (1.12%) Security Cleared
Quality Assurance & Compliance
1 5 (2.79%) Data Quality
2 1 (0.56%) QA
System Software
1 3 (1.68%) Active Directory
Systems Management
1 3 (1.68%) Hyperic
Vendors
1 179 (100.00%) Google
2 34 (18.99%) Omniture
3 17 (9.50%) Oracle
4 16 (8.94%) Tableau
4 16 (8.94%) Twitter
5 15 (8.38%) Facebook
6 11 (6.15%) Adobe
7 10 (5.59%) Business Objects
7 10 (5.59%) Microsoft
8 7 (3.91%) Splunk
9 6 (3.35%) Hitwise
10 5 (2.79%) Coremetrics
10 5 (2.79%) Sitecore
10 5 (2.79%) Ab Initio
10 5 (2.79%) Salesforce.com
11 4 (2.23%) TIBCO
12 3 (1.68%) Endeca
12 3 (1.68%) IBM
12 3 (1.68%) Informatica
12 3 (1.68%) Vertica
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