The first table below looks at the demand for Google Analytics skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 16 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the England region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
16 Apr 2014
Same period 2013 Same period 2012
Google Analytics
Rank 480 437 467
Rank change year-on-year
-43 +30
Contract jobs citing Google Analytics 86 92 96
As % of all contract IT jobs located in England 0.16% 0.21% 0.17%
As % of the Business Applications category 1.97% 2.40% 1.96%
Number of daily rates quoted 66 60 40
Average daily rate £300 £250 £311
Average daily rate % change year-on-year
+20.00% -19.67%
90% offered a daily rate of more than £194 £125 £194
10% offered a daily rate of more than £463 £350 £378
UK excluding London average daily rate £300 £230 £275
% change year-on-year
+30.43% -16.36%
Number of hourly rates quoted 1 4 3
Average hourly rate £16.50 £13.50 £16.50
Average hourly rate % change year-on-year
+22.22% -18.18%
UK excluding London average hourly rate £16.50 £13.50 £12.00
% change year-on-year
+22.22% +12.50%
Business Applications Category
England
Contract IT job ads with a match in the
Business Applications category
4372 3840 4886
As % of all contract IT jobs located in England 8.35% 8.74% 8.78%
Number of daily rates quoted 2571 2084 2533
Average daily rate £425 £450 £445
Average daily rate % change year-on-year
-5.55% +1.12%
90% offered a daily rate of more than £300 £300 £300
10% offered a daily rate of more than £600 £575 £600
UK excluding London average daily rate £400 £425 £430
% change year-on-year
-5.88% -1.16%
Number of hourly rates quoted 40 73 67
Average hourly rate £26.00 £37.80 £22.50
Average hourly rate % change year-on-year
-31.21% +68.00%
90% offered a hourly rate of more than £13.90 £13.50 £12.40
10% offered a hourly rate of more than £54.00 £75.00 £56.25
UK excluding London average hourly rate £33.00 £37.80 £20.00
% change year-on-year
-12.69% +89.00%
Google Analytics
UK

Google Analytics
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the England region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in England

Google Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the England region.

Google Analytics Daily Rate Trend in England

Google Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the England region over the 3 months to 16 April 2014.

Google Analytics Daily Rate Histogram in England

Google Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the England region.

Google Analytics Hourly Rate Trend in England

Google Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the England region over the 3 months to 16 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Find
Job
Vacancies
London -36 58 £300 +6.19% 40
South West -9 8 £230 - 8
East of England -25 8 £425 +88.88% 4
South East -29 7 £300 +20.00% 14
East Midlands - 2 £200 - 1
West Midlands -8 1 - - 1
North West -23 1 - - 9
Yorkshire - 1 - - 2
North East - - - - 1
Google Analytics
UK

Google Analytics
Top 30 Related IT Skills in England

For the 6 months to 16 April 2014, IT contractor jobs across the England region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 157 (100.00%) Google
1 157 (100.00%) Analytics
2 84 (53.50%) HTML
3 66 (42.04%) CSS
4 59 (37.58%) SEO
5 57 (36.31%) JavaScript
5 57 (36.31%) jQuery
6 55 (35.03%) E-Commerce
7 54 (34.39%) Marketing
8 50 (31.85%) CMS
9 41 (26.11%) SQL Server
10 37 (23.57%) C#
10 37 (23.57%) Umbraco
11 35 (22.29%) Agile Software Development
11 35 (22.29%) TDD
12 34 (21.66%) User Acceptance Testing
13 33 (21.02%) Mercurial
14 32 (20.38%) Continuous Integration
15 31 (19.75%) Omniture
15 31 (19.75%) Scrum
15 31 (19.75%) XHTML
15 31 (19.75%) Social Media
16 30 (19.11%) LESS
16 30 (19.11%) Git (software)
17 29 (18.47%) TeamCity
17 29 (18.47%) Kanban
17 29 (18.47%) Windows Server 2008
17 29 (18.47%) Windows
17 29 (18.47%) Windows Server 2003
17 29 (18.47%) Venda

Google Analytics
Top Related IT Skills in England by Category

For the 6 months to 16 April 2014, IT contractor jobs across the England region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 50 (31.85%) CMS
2 37 (23.57%) Umbraco
3 10 (6.37%) IIS
4 6 (3.82%) Drupal
5 3 (1.91%) Sitecore CMS
5 3 (1.91%) WebSphere
6 2 (1.27%) concrete5
6 2 (1.27%) MQSeries
6 2 (1.27%) WordPress
7 1 (0.64%) ExpressionEngine
7 1 (0.64%) Joomla!
7 1 (0.64%) SAS
7 1 (0.64%) SharePoint
7 1 (0.64%) Apache
7 1 (0.64%) Sitefinity
Applications
1 25 (15.92%) Photoshop
2 9 (5.73%) Adobe Illustrator
3 7 (4.46%) MS PowerPoint
3 7 (4.46%) MS Excel
4 5 (3.18%) Spreadsheet
4 5 (3.18%) MS Office
5 3 (1.91%) InDesign
5 3 (1.91%) PowerPivot
6 2 (1.27%) Fireworks
7 1 (0.64%) SPSS
7 1 (0.64%) OmniGraffle
Business Applications
1 15 (9.55%) SiteCatalyst
2 8 (5.10%) WebTrends
3 4 (2.55%) Dynamics CRM
4 1 (0.64%) SAP Oil and Gas
Cloud Services
1 10 (6.37%) Amazon AWS
2 6 (3.82%) SaaS
3 4 (2.55%) GitHub
4 1 (0.64%) Amazon S3
4 1 (0.64%) Cloud Computing
Communications & Networking
1 6 (3.82%) Internet
2 4 (2.55%) Intranet
3 2 (1.27%) FTP
Database & Business Intelligence
1 41 (26.11%) SQL Server
2 26 (16.56%) SQL Server 2008
3 8 (5.10%) MySQL
4 7 (4.46%) Big Data
5 5 (3.18%) Data Warehouse
6 4 (2.55%) Relational Database
7 3 (1.91%) Data Mining
7 3 (1.91%) DB2
7 3 (1.91%) ProClarity
8 2 (1.27%) MongoDB
8 2 (1.27%) NoSQL
8 2 (1.27%) Redis
8 2 (1.27%) MariaDB
8 2 (1.27%) PostgreSQL
8 2 (1.27%) PowerCenter
8 2 (1.27%) Hadoop
9 1 (0.64%) SQL Server Analysis Services
9 1 (0.64%) SQL Server Integration Services
9 1 (0.64%) QlikView
9 1 (0.64%) RDBMS
Development Applications
1 33 (21.02%) Mercurial
2 30 (19.11%) Git (software)
3 29 (18.47%) TeamCity
4 6 (3.82%) Subversion
5 5 (3.18%) JIRA
6 4 (2.55%) Team Foundation Server
7 3 (1.91%) Bitbucket
7 3 (1.91%) SoapUI
7 3 (1.91%) Axure RP
8 1 (0.64%) Firebug
8 1 (0.64%) Eclipse
8 1 (0.64%) Xcode
8 1 (0.64%) PhoneGap
General
1 54 (34.39%) Marketing
2 20 (12.74%) Retail
3 9 (5.73%) Finance
4 8 (5.10%) Games
5 6 (3.82%) Advertising
6 5 (3.18%) Telecoms
7 3 (1.91%) French Language
8 2 (1.27%) Publishing
9 1 (0.64%) Spanish Language
9 1 (0.64%) Manufacturing
9 1 (0.64%) Financial Institution
9 1 (0.64%) Electronics
9 1 (0.64%) Pharmaceutical
Job Titles
1 54 (34.39%) Developer
2 27 (17.20%) Analyst
3 24 (15.29%) Front-End Developer
4 18 (11.46%) Web Developer
5 12 (7.64%) Web Editor
6 11 (7.01%) Data Analyst
7 9 (5.73%) Content Editor
8 8 (5.10%) CSS Developer
9 7 (4.46%) Web Content Editor
9 7 (4.46%) Senior Analyst
9 7 (4.46%) Architect
10 6 (3.82%) Business Analyst
10 6 (3.82%) Designer
11 5 (3.18%) User Experience Designer
11 5 (3.18%) PHP Developer
11 5 (3.18%) Senior Data Analyst
11 5 (3.18%) Senior Developer
11 5 (3.18%) Project Manager
12 4 (2.55%) Web Analyst
12 4 (2.55%) Business Data Analyst
Libraries, Frameworks & Software Standards
1 84 (53.50%) HTML
2 66 (42.04%) CSS
3 57 (36.31%) jQuery
4 31 (19.75%) XHTML
5 30 (19.11%) LESS
6 25 (15.92%) Twitter Bootstrap
7 24 (15.29%) HTML5
8 23 (14.65%) XML
9 12 (7.64%) JSON
9 12 (7.64%) Ajax
10 11 (7.01%) AngularJS
11 9 (5.73%) .NET
12 8 (5.10%) CSS3
12 8 (5.10%) Flash
12 8 (5.10%) XSLT
13 7 (4.46%) Web Services
14 5 (3.18%) ASP.NET MVC
14 5 (3.18%) JMS
14 5 (3.18%) Middleware
14 5 (3.18%) SOAP
Miscellaneous
1 31 (19.75%) Social Media
2 16 (10.19%) Mobile App
3 9 (5.73%) Digital Media
4 8 (5.10%) W3C
5 6 (3.82%) Blog
6 5 (3.18%) Computer Science
7 4 (2.55%) New Media
7 4 (2.55%) Management Information System
7 4 (2.55%) Statistics
8 3 (1.91%) iSeries
8 3 (1.91%) Copywriting
8 3 (1.91%) Online Games
9 2 (1.27%) Social Network
9 2 (1.27%) Open Source
10 1 (0.64%) Visualisation
10 1 (0.64%) FMCG
10 1 (0.64%) iPhone
10 1 (0.64%) Economics
10 1 (0.64%) Mathematics
10 1 (0.64%) Physics
Operating Systems
1 29 (18.47%) Windows Server 2008
1 29 (18.47%) Windows
1 29 (18.47%) Windows Server 2003
2 10 (6.37%) Linux
3 8 (5.10%) Apple iOS
4 7 (4.46%) Android
Processes & Methodologies
1 157 (100.00%) Analytics
2 59 (37.58%) SEO
3 55 (35.03%) E-Commerce
4 35 (22.29%) Agile Software Development
4 35 (22.29%) TDD
5 34 (21.66%) User Acceptance Testing
6 32 (20.38%) Continuous Integration
7 31 (19.75%) Scrum
8 29 (18.47%) Kanban
9 27 (17.20%) Continuous Improvement
10 25 (15.92%) BDD
11 22 (14.01%) Content Management
12 21 (13.38%) Responsive Web Design
13 20 (12.74%) Web Analytics
14 19 (12.10%) Web Development
15 18 (11.46%) Digital Marketing
16 16 (10.19%) Project Management
17 13 (8.28%) CRM
18 10 (6.37%) Business Intelligence
18 10 (6.37%) Pay per click
Programming Languages
1 57 (36.31%) JavaScript
2 37 (23.57%) C#
3 23 (14.65%) SQL
4 10 (6.37%) PHP
5 8 (5.10%) Java
6 4 (2.55%) C++
7 3 (1.91%) PL/SQL
7 3 (1.91%) C
8 2 (1.27%) Objective-C
8 2 (1.27%) Python
9 1 (0.64%) VB
Qualifications
1 24 (15.29%) Degree
Quality Assurance & Compliance
1 7 (4.46%) QA
Systems Management
1 3 (1.91%) EMC NetWorker
Vendors
1 157 (100.00%) Google
2 31 (19.75%) Omniture
3 29 (18.47%) Venda
4 19 (12.10%) Adobe
5 16 (10.19%) Facebook
6 14 (8.92%) Twitter
7 9 (5.73%) Business Objects
7 9 (5.73%) Salesforce.com
8 7 (4.46%) Coremetrics
8 7 (4.46%) IBM
9 6 (3.82%) Microsoft
9 6 (3.82%) Sitecore
10 4 (2.55%) TIBCO
11 3 (1.91%) Endeca
11 3 (1.91%) ATG
12 2 (1.27%) Vertica
12 2 (1.27%) Alterian
12 2 (1.27%) Oracle
12 2 (1.27%) Informatica
12 2 (1.27%) EPiServer
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