The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the England region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 16 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
16 Jan 2017
Same period 2016 Same period 2015
Google Analytics (GA)
UK / England
Rank 464 463 464
Rank change year-on-year
-1 +1
Contract jobs citing Google Analytics 111 127 133
As % of all contract IT jobs located in England 0.27% 0.28% 0.29%
As % of the Cloud Services category 2.10% 3.71% 5.90%
Number of daily rates quoted 65 84 93
Median daily rate £375 £336 £325
Median daily rate % change year-on-year
+11.52% +3.46%
90% offered a daily rate of more than £195 £160 £258
10% offered a daily rate of more than £500 £440 £543
UK excluding London median daily rate £325 £238 £300
% change year-on-year
+36.84% -20.83%
Number of hourly rates quoted 0 2 2
Median hourly rate - £19.47 £19.50
Median hourly rate % change year-on-year
- -0.14%
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the England region.

Cloud Services Category
England
Contract IT job ads with a match in the
Cloud Services category
5280 3425 2253
As % of all contract IT jobs located in England 12.73% 7.50% 4.86%
Number of daily rates quoted 3714 2398 1519
Median daily rate £475 £450 £450
Median daily rate % change year-on-year
+5.55% -
90% offered a daily rate of more than £325 £320 £300
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £425 £404 £412
% change year-on-year
+5.32% -2.06%
Number of hourly rates quoted 56 55 62
Median hourly rate £18.00 £27.50 £22.50
Median hourly rate % change year-on-year
-34.54% +22.22%
90% offered a hourly rate of more than £11.25 £11.05 £10.15
10% offered a hourly rate of more than £48.70 £100.00 £32.50
UK excluding London median hourly rate £17.00 £27.50 £22.50
% change year-on-year
-38.18% +22.22%

Google Analytics
Jobs Demand Trend in England

The demand trend of contract jobs across the England region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in England

Google Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the England region.

Google Analytics Daily Rate Trend in England

Google Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the England region over the 3 months to 16 January 2017.

Google Analytics Daily Rate Histogram in England

Google Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the England region.

Google Analytics Hourly Rate Trend in England

Google Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the England region over the 3 months to 16 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -16 71 £375 +10.29% 34
South East +20 20 £196 -52.13% 13
West Midlands -1 6 £370 +23.33% 3
North West +5 5 £150 -20.00% 11
Yorkshire +14 4 £410 +36.66% 6
South West +17 1 £300 -9.43% 4
East of England +1 1 - - 2
East Midlands - 1 - - 6
Google Analytics
UK

Google Analytics
Top 30 Related IT Skills in England

For the 6 months to 16 January 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Google Analytics.

1 294 (100.00%) Analytics
2 283 (96.26%) Google
3 118 (40.14%) Marketing
4 84 (28.57%) HTML
5 77 (26.19%) Web Analytics
5 77 (26.19%) Analytical Skills
6 73 (24.83%) Agile Software Development
6 73 (24.83%) CSS
7 70 (23.81%) JavaScript
7 70 (23.81%) User Experience
8 64 (21.77%) SEO
9 56 (19.05%) Adobe
10 54 (18.37%) SQL
11 52 (17.69%) Digital Marketing
12 48 (16.33%) E-Commerce
13 46 (15.65%) Adobe Analytics
13 46 (15.65%) Tableau
14 45 (15.31%) jQuery
15 40 (13.61%) Social Media
16 36 (12.24%) Visualisation
17 35 (11.90%) HTML5
17 35 (11.90%) CMS
18 32 (10.88%) Python
18 32 (10.88%) Git (software)
19 31 (10.54%) Degree
20 29 (9.86%) Data Analysis
20 29 (9.86%) CRM
20 29 (9.86%) CSS3
21 27 (9.18%) Omniture
22 26 (8.84%) Finance

Google Analytics
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 35 (11.90%) CMS
2 16 (5.44%) Drupal
3 13 (4.42%) Tomcat
4 11 (3.74%) nginx
5 10 (3.40%) SAS
6 9 (3.06%) Umbraco
7 8 (2.72%) Apache
8 7 (2.38%) Elasticsearch
8 7 (2.38%) WordPress
9 5 (1.70%) SharePoint
10 3 (1.02%) Apache Spark
10 3 (1.02%) Sitecore CMS
11 2 (0.68%) Confluence
11 2 (0.68%) JBoss
11 2 (0.68%) OpenStack
11 2 (0.68%) WebLogic
11 2 (0.68%) WebSphere
12 1 (0.34%) ColdFusion
12 1 (0.34%) IIS
12 1 (0.34%) Magnolia
Applications
1 19 (6.46%) MS Excel
1 19 (6.46%) Photoshop
2 12 (4.08%) MS PowerPoint
3 9 (3.06%) MS Office
4 6 (2.04%) Adobe Creative Suite
4 6 (2.04%) Adobe Illustrator
4 6 (2.04%) OmniGraffle
5 5 (1.70%) SPSS
6 4 (1.36%) InfoPath
7 3 (1.02%) Stata
8 1 (0.34%) Fireworks
8 1 (0.34%) Pixate
8 1 (0.34%) Spreadsheet
Business Applications
1 10 (3.40%) WebTrends
2 6 (2.04%) Magento
2 6 (2.04%) Sprinklr
3 5 (1.70%) Dynamics CRM
4 3 (1.02%) Eloqua
5 2 (0.68%) Radian6
5 2 (0.68%) SessionCam
6 1 (0.34%) Oracle BPM
6 1 (0.34%) SAP Oil and Gas
Cloud Services
1 46 (15.65%) Adobe Analytics
2 23 (7.82%) GitHub
3 22 (7.48%) Google Tag Manager
4 16 (5.44%) Amazon AWS
5 15 (5.10%) AdWords
6 7 (2.38%) Google Cloud Platform
7 5 (1.70%) MailChimp
8 4 (1.36%) Heroku
9 3 (1.02%) Flurry Analytics
9 3 (1.02%) SmartFocus
10 2 (0.68%) DigitalOcean
10 2 (0.68%) Linode
11 1 (0.34%) Adobe Creative Cloud
11 1 (0.34%) Amazon EC2
11 1 (0.34%) Amazon S3
11 1 (0.34%) SaaS
11 1 (0.34%) Silverpop
11 1 (0.34%) Slack
11 1 (0.34%) Socialbakers
11 1 (0.34%) Yammer
Communications & Networking
1 12 (4.08%) HTTP
2 11 (3.74%) SSL
2 11 (3.74%) TCP/IP
3 10 (3.40%) Internet
3 10 (3.40%) Intranet
4 4 (1.36%) Extranet
5 3 (1.02%) SMS
6 1 (0.34%) VoIP
Database & Business Intelligence
1 19 (6.46%) SQL Server
2 13 (4.42%) Big Data
3 12 (4.08%) MySQL
3 12 (4.08%) NoSQL
4 11 (3.74%) MongoDB
5 9 (3.06%) Mixpanel
5 9 (3.06%) SQL Server Integration Services
6 7 (2.38%) BigQuery
7 6 (2.04%) PostgreSQL
7 6 (2.04%) QlikView
8 3 (1.02%) Hadoop
8 3 (1.02%) SQL Server Reporting Services
9 2 (0.68%) Data Mining
9 2 (0.68%) Data Warehouse
9 2 (0.68%) DataStage
9 2 (0.68%) IBM InfoSphere
9 2 (0.68%) OLAP
9 2 (0.68%) Relational Database
9 2 (0.68%) SQL Server 2012
10 1 (0.34%) MS Access
Development Applications
1 32 (10.88%) Git (software)
2 19 (6.46%) Axure RP
2 19 (6.46%) Cucumber
2 19 (6.46%) Jenkins
3 14 (4.76%) gulp
4 13 (4.42%) Grunt
5 12 (4.08%) Karma Test Runner
5 12 (4.08%) Selenium
6 11 (3.74%) Ant
6 11 (3.74%) Gatling
6 11 (3.74%) IntelliJ
6 11 (3.74%) Sublime Text
7 7 (2.38%) Bitbucket
7 7 (2.38%) JMeter
8 6 (2.04%) Vagrant
9 5 (1.70%) Visual Studio
10 4 (1.36%) Gradle
10 4 (1.36%) JIRA
10 4 (1.36%) Travis CI
10 4 (1.36%) Visual Studio Tools for Office
General
1 118 (40.14%) Marketing
2 26 (8.84%) Finance
3 17 (5.78%) Retail
4 13 (4.42%) Publishing
5 12 (4.08%) Advertising
6 7 (2.38%) Legal
7 6 (2.04%) Pharmaceutical
7 6 (2.04%) Telecoms
8 5 (1.70%) Banking
9 4 (1.36%) Games
10 2 (0.68%) Back Office
10 2 (0.68%) Brand Awareness
10 2 (0.68%) German Language
10 2 (0.68%) Law
11 1 (0.34%) Automotive
11 1 (0.34%) Electronics
11 1 (0.34%) Manufacturing
11 1 (0.34%) Portuguese Language
Job Titles
1 73 (24.83%) Analyst
2 66 (22.45%) Developer
3 24 (8.16%) Digital Analyst
4 23 (7.82%) Designer
5 21 (7.14%) Web Analyst
6 19 (6.46%) Consultant
7 16 (5.44%) Analytics Manager
7 16 (5.44%) Google Analytics Analyst
7 16 (5.44%) Performance Analyst
7 16 (5.44%) UX Designer
8 14 (4.76%) Data Analyst
8 14 (4.76%) Front End Developer (Client-Side Developer)
9 13 (4.42%) Marketing Manager
10 11 (3.74%) Project Manager
10 11 (3.74%) Scala Developer
10 11 (3.74%) Senior Analyst
10 11 (3.74%) SEO Manager
10 11 (3.74%) Web Manager
11 10 (3.40%) Digital Analytics Manager
11 10 (3.40%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 84 (28.57%) HTML
2 73 (24.83%) CSS
3 45 (15.31%) jQuery
4 35 (11.90%) HTML5
5 29 (9.86%) CSS3
6 24 (8.16%) AngularJS
6 24 (8.16%) Sass
7 23 (7.82%) Node.js
8 13 (4.42%) .NET
9 12 (4.08%) XML
10 11 (3.74%) Gherkin
10 11 (3.74%) Servlets
11 10 (3.40%) JSON
12 9 (3.06%) REST
13 8 (2.72%) Ajax
14 7 (2.38%) ELK Stack
14 7 (2.38%) RESTful
14 7 (2.38%) Twitter Bootstrap
15 6 (2.04%) Ruby on Rails
15 6 (2.04%) Web Services
Miscellaneous
1 77 (26.19%) Analytical Skills
2 70 (23.81%) User Experience
3 40 (13.61%) Social Media
4 36 (12.24%) Visualisation
5 14 (4.76%) Statistics
6 12 (4.08%) Digital Media
6 12 (4.08%) Mobile App
7 10 (3.40%) Data Integration
7 10 (3.40%) Mathematics
8 9 (3.06%) Credit Risk
9 5 (1.70%) Economics
9 5 (1.70%) Taxonomies
10 4 (1.36%) Computer Science
10 4 (1.36%) FMCG
10 4 (1.36%) Physics
11 3 (1.02%) Copywriting
11 3 (1.02%) Data Extraction
12 2 (0.68%) Applied Mathematics
12 2 (0.68%) Online Banking
12 2 (0.68%) Psychology
Operating Systems
1 24 (8.16%) Windows
2 19 (6.46%) Linux
3 11 (3.74%) Ubuntu
4 5 (1.70%) Apple iOS
5 4 (1.36%) Android
5 4 (1.36%) Unix
6 3 (1.02%) Windows Server
7 2 (0.68%) CentOS
7 2 (0.68%) Red Hat Enterprise Linux
8 1 (0.34%) Mac OS
8 1 (0.34%) Windows Server 2008
Processes & Methodologies
1 294 (100.00%) Analytics
2 77 (26.19%) Web Analytics
3 73 (24.83%) Agile Software Development
4 64 (21.77%) SEO
5 52 (17.69%) Digital Marketing
6 48 (16.33%) E-Commerce
7 29 (9.86%) CRM
7 29 (9.86%) Data Analysis
8 25 (8.50%) Business Intelligence
8 25 (8.50%) Pay per click
9 23 (7.82%) Continuous Integration
9 23 (7.82%) Wireframes
10 22 (7.48%) Data Visualisation
10 22 (7.48%) Stakeholder Management
11 21 (7.14%) DevOps
11 21 (7.14%) Digital Analytics
12 18 (6.12%) Scrum
12 18 (6.12%) Web Development
12 18 (6.12%) Workflow
13 17 (5.78%) Project Management
Programming Languages
1 70 (23.81%) JavaScript
2 54 (18.37%) SQL
3 32 (10.88%) Python
4 23 (7.82%) Java
5 22 (7.48%) C#
6 20 (6.80%) R
7 18 (6.12%) Ruby
8 14 (4.76%) PHP
9 12 (4.08%) Groovy
9 12 (4.08%) Scala
10 11 (3.74%) Haskell
10 11 (3.74%) Perl
11 9 (3.06%) T-SQL
12 7 (2.38%) C++
13 5 (1.70%) TypeScript
14 4 (1.36%) Bash Shell
14 4 (1.36%) Go
14 4 (1.36%) VB
15 3 (1.02%) MATLAB
16 2 (0.68%) Jython
Qualifications
1 31 (10.54%) Degree
2 5 (1.70%) Security Cleared
3 4 (1.36%) PMI Certification
3 4 (1.36%) PMP
4 1 (0.34%) BPSS Clearance
4 1 (0.34%) PhD
4 1 (0.34%) SC Cleared
Quality Assurance & Compliance
1 10 (3.40%) Actionable Recommendations
1 10 (3.40%) QA
2 7 (2.38%) Data Quality
3 2 (0.68%) SLA
4 1 (0.34%) Disclosure Scotland
System Software
1 17 (5.78%) Docker
2 2 (0.68%) VirtualBox
2 2 (0.68%) VMware Infrastructure
2 2 (0.68%) Xen
3 1 (0.34%) HDFS
Systems Management
1 19 (6.46%) Kibana
2 13 (4.42%) Ansible
3 11 (3.74%) Grafana
3 11 (3.74%) Puppet
4 9 (3.06%) Opscode Chef
5 7 (2.38%) logstash
6 4 (1.36%) Terraform
7 2 (0.68%) Nagios
7 2 (0.68%) OpenNMS
7 2 (0.68%) ZABBIX
7 2 (0.68%) Zenoss
Vendors
1 283 (96.26%) Google
2 56 (19.05%) Adobe
3 46 (15.65%) Tableau
4 27 (9.18%) Omniture
5 14 (4.76%) DoubleClick
5 14 (4.76%) Microsoft
6 12 (4.08%) Twitter
7 11 (3.74%) ClickTale
8 10 (3.40%) Facebook
9 8 (2.72%) Salesforce.com
9 8 (2.72%) Splunk
10 6 (2.04%) Brandwatch
11 5 (1.70%) Oracle
11 5 (1.70%) Sitecore
12 4 (1.36%) Cognos
12 4 (1.36%) comScore
12 4 (1.36%) MicroStrategy
12 4 (1.36%) Nintex
12 4 (1.36%) Optimizely
12 4 (1.36%) Salesforce Marketing Cloud
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Rate: £450 Per Day
Posted: 2 days ago
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