The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 28 May 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
28 May 2015
Same period 2014 Same period 2013
Google Analytics
Rank 445 477 430
Rank change year-on-year
+32 -47
Contract jobs citing Google Analytics 138 89 99
As % of all contract IT jobs located in England 0.28% 0.18% 0.23%
As % of the Cloud Services category 4.97% 4.82% 9.46%
Number of daily rates quoted 75 62 62
Average daily rate
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of your Daily Rate
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£330 £300 £250
Average daily rate % change year-on-year
+10.00% +20.00%
90% offered a daily rate of more than £194 £148 £103
10% offered a daily rate of more than £502 £478 £424
UK excluding London average daily rate £300 £300 £231
% change year-on-year
- +29.72%
Number of hourly rates quoted 3 1 7
Average hourly rate £16.43 £32.00 £12.50
Average hourly rate % change year-on-year
-48.65% +156.00%
UK excluding London average hourly rate - - £13.50
Google Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the England region.

Cloud Services Category
England
Contract IT job ads with a match in the
Cloud Services category
2774 1847 1046
As % of all contract IT jobs located in England 5.54% 3.75% 2.45%
Number of daily rates quoted 1806 1189 701
Average daily rate £415 £402 £340
Average daily rate % change year-on-year
+3.36% +18.08%
90% offered a daily rate of more than £253 £288 £225
10% offered a daily rate of more than £600 £525 £500
UK excluding London average daily rate £400 £400 £325
% change year-on-year
- +23.07%
Number of hourly rates quoted 75 33 32
Average hourly rate £30.00 £16.25 £26.00
Average hourly rate % change year-on-year
+84.61% -37.50%
90% offered a hourly rate of more than £14.65 £8.68 £12.50
10% offered a hourly rate of more than £40.00 £34.70 £52.40
UK excluding London average hourly rate £25.00 £12.50 £27.25
% change year-on-year
+100.00% -54.12%

Google Analytics
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the England region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in England

Google Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the England region.

Google Analytics Daily Rate Trend in England

Google Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the England region over the 3 months to 28 May 2015.

Google Analytics Daily Rate Histogram in England

Google Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the England region.

Google Analytics Hourly Rate Trend in England

Google Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the England region over the 3 months to 28 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +42 71 £363 +17.88% 45
South East -13 26 £350 +16.66% 13
East Midlands +11 17 £275 +37.50% 3
East of England +15 9 - - 3
South West +5 6 £350 +16.66% 6
West Midlands -5 4 £375 - 5
Yorkshire -16 3 £268 - 7
North West - 2 £300 - 16
Google Analytics
UK

Google Analytics
Top 30 Related IT Skills in England

For the 6 months to 28 May 2015, IT contractor jobs across the England region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 230 (100.00%) Analytics
2 229 (99.57%) Google
3 78 (33.91%) HTML
4 74 (32.17%) Marketing
5 65 (28.26%) Web Analytics
6 62 (26.96%) Adobe
7 57 (24.78%) JavaScript
8 51 (22.17%) E-Commerce
9 48 (20.87%) CSS
9 48 (20.87%) Agile Software Development
9 48 (20.87%) Analytical Skills
9 48 (20.87%) Adobe Analytics
10 45 (19.57%) SEO
11 40 (17.39%) SQL
11 40 (17.39%) Omniture
12 39 (16.96%) Degree
12 39 (16.96%) WebTrends
13 37 (16.09%) CMS
14 34 (14.78%) User Experience
15 33 (14.35%) Content Management
15 33 (14.35%) Finance
16 29 (12.61%) Social Media
17 27 (11.74%) Data Analysis
18 26 (11.30%) Tableau
19 23 (10.00%) HTML5
19 23 (10.00%) .NET
19 23 (10.00%) MS Excel
20 22 (9.57%) Project Management
20 22 (9.57%) CSS3
21 21 (9.13%) jQuery

Google Analytics
Top Related IT Skills in England by Category

For the 6 months to 28 May 2015, IT contractor jobs across the England region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 37 (16.09%) CMS
2 11 (4.78%) Adobe Experience Manager
3 10 (4.35%) Oracle Workflow
3 10 (4.35%) SAS
3 10 (4.35%) Drupal
4 7 (3.04%) WordPress
4 7 (3.04%) Sitecore CMS
5 6 (2.61%) WebSphere
5 6 (2.61%) Umbraco
6 5 (2.17%) WebLogic
7 4 (1.74%) IIS
7 4 (1.74%) SharePoint
8 3 (1.30%) Node.js
8 3 (1.30%) Confluence
9 2 (0.87%) Apache
10 1 (0.43%) ExpressionEngine
10 1 (0.43%) NetWeaver
10 1 (0.43%) BizTalk Server
10 1 (0.43%) Joomla!
10 1 (0.43%) TYPO3
Applications
1 23 (10.00%) MS Excel
2 12 (5.22%) Spreadsheet
3 11 (4.78%) Photoshop
4 7 (3.04%) MS Office
5 6 (2.61%) SPSS
6 5 (2.17%) MS PowerPoint
7 2 (0.87%) Adobe Illustrator
8 1 (0.43%) PowerPivot
8 1 (0.43%) Fireworks
Business Applications
1 39 (16.96%) WebTrends
2 10 (4.35%) Adobe Campaign
3 4 (1.74%) Optimost
4 1 (0.43%) Radian6
Cloud Services
1 48 (20.87%) Adobe Analytics
2 5 (2.17%) Google Cloud Platform
2 5 (2.17%) Amazon AWS
3 4 (1.74%) Microsoft Azure
4 3 (1.30%) Amazon CloudWatch
5 2 (0.87%) PaaS
6 1 (0.43%) Yammer
6 1 (0.43%) GitHub
6 1 (0.43%) Heroku
6 1 (0.43%) Google App Engine
6 1 (0.43%) SaaS
Communications & Networking
1 10 (4.35%) Intranet
1 10 (4.35%) Internet
2 7 (3.04%) SMS
3 4 (1.74%) SSL
4 1 (0.43%) HTTP
4 1 (0.43%) DNS
Database & Business Intelligence
1 14 (6.09%) Data Warehouse
2 13 (5.65%) SQL Server
3 12 (5.22%) Data Mining
3 12 (5.22%) Oracle Database
4 11 (4.78%) Oracle Database 11g
5 10 (4.35%) Oracle Database 10g
5 10 (4.35%) Oracle BI EE
6 7 (3.04%) MySQL
7 4 (1.74%) PostgreSQL
7 4 (1.74%) DB2
7 4 (1.74%) BigQuery
8 3 (1.30%) QlikView
8 3 (1.30%) SQL Server Integration Services
9 2 (0.87%) SQL Server Reporting Services
9 2 (0.87%) Hadoop
9 2 (0.87%) NoSQL
9 2 (0.87%) SQL Server 2008
9 2 (0.87%) Relational Database
9 2 (0.87%) Big Data
9 2 (0.87%) Redis
Development Applications
1 7 (3.04%) Git (software)
1 7 (3.04%) Firebug
1 7 (3.04%) Fiddler
1 7 (3.04%) Subversion
2 4 (1.74%) Visual Studio
2 4 (1.74%) Team Foundation Server
2 4 (1.74%) SoapUI
2 4 (1.74%) Selenium
3 3 (1.30%) Psake
3 3 (1.30%) TestComplete
3 3 (1.30%) TeamCity
3 3 (1.30%) LoadRunner
3 3 (1.30%) JIRA
4 2 (0.87%) Dreamweaver
4 2 (0.87%) Jasmine
5 1 (0.43%) Redmine
5 1 (0.43%) Bitbucket
5 1 (0.43%) Jenkins
5 1 (0.43%) Grunt
5 1 (0.43%) Bower
General
1 74 (32.17%) Marketing
2 33 (14.35%) Finance
3 21 (9.13%) Retail
4 19 (8.26%) Publishing
5 10 (4.35%) Banking
6 4 (1.74%) Multimedia
6 4 (1.74%) Back Office
7 3 (1.30%) Games
8 2 (0.87%) Advertising
8 2 (0.87%) Legal
8 2 (0.87%) Pharmaceutical
9 1 (0.43%) Manufacturing
9 1 (0.43%) Telecoms
9 1 (0.43%) Financial Institution
9 1 (0.43%) Local Government
9 1 (0.43%) Retail Banking
9 1 (0.43%) Billing
Job Titles
1 70 (30.43%) Analyst
2 39 (16.96%) Developer
3 34 (14.78%) Web Analyst
4 14 (6.09%) Consultant
5 13 (5.65%) Product Manager
6 11 (4.78%) Data Analyst
6 11 (4.78%) Performance Analyst
7 10 (4.35%) Oracle Developer
8 9 (3.91%) Front-End Developer
8 9 (3.91%) Senior Manager
9 8 (3.48%) Senior Product Manager
10 7 (3.04%) Web Developer
11 6 (2.61%) Oracle Database Developer
11 6 (2.61%) Database Developer
11 6 (2.61%) Web Editor
11 6 (2.61%) Project Manager
11 6 (2.61%) Web Analytics Consultant
12 5 (2.17%) Designer
12 5 (2.17%) Junior
12 5 (2.17%) Test Analyst
Libraries, Frameworks & Software Standards
1 78 (33.91%) HTML
2 48 (20.87%) CSS
3 23 (10.00%) HTML5
3 23 (10.00%) .NET
4 22 (9.57%) CSS3
5 21 (9.13%) jQuery
6 19 (8.26%) ASP.NET
7 17 (7.39%) XML
8 15 (6.52%) Web Services
9 9 (3.91%) RESTful
9 9 (3.91%) .NET Framework
10 7 (3.04%) Ajax
11 6 (2.61%) XHTML
11 6 (2.61%) AngularJS
12 5 (2.17%) Twitter Bootstrap
12 5 (2.17%) Sass
13 4 (1.74%) WebSphere MQ
13 4 (1.74%) WebSphere Message Broker
14 3 (1.30%) LESS
14 3 (1.30%) Flash
Miscellaneous
1 48 (20.87%) Analytical Skills
2 34 (14.78%) User Experience
3 29 (12.61%) Social Media
4 16 (6.96%) Visualisation
4 16 (6.96%) Computer Science
5 13 (5.65%) Statistics
6 10 (4.35%) Mobile App
7 8 (3.48%) Digital Media
8 5 (2.17%) W3C
8 5 (2.17%) Psychology
8 5 (2.17%) Human Factors
9 3 (1.30%) iSeries
9 3 (1.30%) NHS
10 2 (0.87%) Graphic Design
10 2 (0.87%) AS400
10 2 (0.87%) Management Information System
10 2 (0.87%) Mathematics
10 2 (0.87%) Online Games
10 2 (0.87%) Algorithms
11 1 (0.43%) Data Centre
Operating Systems
1 11 (4.78%) Android
1 11 (4.78%) Apple iOS
2 8 (3.48%) Linux
3 6 (2.61%) Windows
3 6 (2.61%) Red Hat Enterprise Linux
4 3 (1.30%) UNIX
5 1 (0.43%) Windows Phone
5 1 (0.43%) Solaris
5 1 (0.43%) Windows Mobile
Processes & Methodologies
1 230 (100.00%) Analytics
2 65 (28.26%) Web Analytics
3 51 (22.17%) E-Commerce
4 48 (20.87%) Agile Software Development
5 45 (19.57%) SEO
6 33 (14.35%) Content Management
7 27 (11.74%) Data Analysis
8 22 (9.57%) Project Management
9 20 (8.70%) Multivariate Testing
10 19 (8.26%) Workflow
11 17 (7.39%) Web Development
12 16 (6.96%) ETL
13 15 (6.52%) Pay per click
14 14 (6.09%) Digital Marketing
14 14 (6.09%) Campaign Management
15 12 (5.22%) System Testing
16 11 (4.78%) SOA
17 10 (4.35%) CRM
17 10 (4.35%) ITIL
17 10 (4.35%) Root Cause Analysis
Programming Languages
1 57 (24.78%) JavaScript
2 40 (17.39%) SQL
3 17 (7.39%) Java
4 14 (6.09%) Python
5 11 (4.78%) PL/SQL
6 10 (4.35%) Ruby
6 10 (4.35%) C#
6 10 (4.35%) VB.NET
6 10 (4.35%) VBScript
6 10 (4.35%) R
7 7 (3.04%) PHP
8 5 (2.17%) C
9 4 (1.74%) T-SQL
9 4 (1.74%) PowerShell
10 3 (1.30%) Scala
10 3 (1.30%) VB
10 3 (1.30%) VBA
11 2 (0.87%) Objective-C
12 1 (0.43%) PHP5
12 1 (0.43%) C++
Qualifications
1 39 (16.96%) Degree
2 7 (3.04%) Security Cleared
3 1 (0.43%) SC Cleared
3 1 (0.43%) PRINCE2 Certification
Quality Assurance & Compliance
1 7 (3.04%) QA
2 1 (0.43%) WAI
System Software
1 1 (0.43%) Docker
Systems Management
1 1 (0.43%) TeamSite
Vendors
1 229 (99.57%) Google
2 62 (26.96%) Adobe
3 40 (17.39%) Omniture
4 26 (11.30%) Tableau
5 19 (8.26%) Microsoft
6 16 (6.96%) Oracle
7 14 (6.09%) Business Objects
8 12 (5.22%) Twitter
9 11 (4.78%) Facebook
10 10 (4.35%) Aprimo
10 10 (4.35%) Eloqua
11 7 (3.04%) Sitecore
12 6 (2.61%) Coremetrics
12 6 (2.61%) DoubleClick
12 6 (2.61%) IBM
13 5 (2.17%) hybris
14 4 (1.74%) HP
14 4 (1.74%) Tealeaf
15 3 (1.30%) New Relic
15 3 (1.30%) Endeca
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Rate: £200 - £250 per day
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Rate: £300 - £350 per day
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Rate: £400 - £600 per day
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City of London
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Rate: £300 - £450 per day
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City of London
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Rate: £300 - £450 per day
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Berkshire
Interquest - ITQ Financial - Tunbridge Wells
Rate: £400 - £450 per day
Posted: 23 days ago