The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 27 February 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Feb 2015
Same period 2014 Same period 2013
Google Analytics
Rank 472 458 455
Rank change year-on-year
-14 -3
Contract jobs citing Google Analytics 92 88 59
As % of all contract IT jobs located in England 0.19% 0.19% 0.14%
As % of the Business Applications category 2.25% 2.22% 1.69%
Number of daily rates quoted 64 54 32
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£325 £300 £263
Average daily rate % change year-on-year
+8.33% +14.28%
90% offered a daily rate of more than £252 £215 £178
10% offered a daily rate of more than £500 £425 £350
UK excluding London average daily rate £300 £375 £240
% change year-on-year
-20.00% +56.25%
Number of hourly rates quoted 0 1 4
Average hourly rate - £16.50 £21.25
Average hourly rate % change year-on-year
- -22.35%
UK excluding London average hourly rate - £16.50 £17.50
% change year-on-year
- -5.71%
Google Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the England region.

Business Applications Category
England
Contract IT job ads with a match in the
Business Applications category
4096 3961 3490
As % of all contract IT jobs located in England 8.60% 8.66% 8.57%
Number of daily rates quoted 2410 2168 1817
Average daily rate £450 £438 £428
Average daily rate % change year-on-year
+2.85% +2.33%
90% offered a daily rate of more than £300 £300 £300
10% offered a daily rate of more than £600 £600 £575
UK excluding London average daily rate £425 £413 £413
% change year-on-year
+3.03% -
Number of hourly rates quoted 30 49 48
Average hourly rate £30.00 £18.20 £31.50
Average hourly rate % change year-on-year
+64.83% -42.22%
90% offered a hourly rate of more than £17.15 £15.00 £17.50
10% offered a hourly rate of more than £64.95 £59.90 £77.25
UK excluding London average hourly rate £18.00 £23.00 £37.80
% change year-on-year
-21.73% -39.15%

Google Analytics
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the England region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in England

Google Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the England region.

Google Analytics Daily Rate Trend in England

Google Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the England region over the 3 months to 27 February 2015.

Google Analytics Daily Rate Histogram in England

Google Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the England region.

Google Analytics Hourly Rate Trend in England

Google Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the England region over the 3 months to 27 February 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -18 65 £375 +25.00% 31
North West -7 8 £300 - 6
South East -25 8 £435 - 11
South West -18 5 £325 +27.45% 5
East of England +3 3 £220 -49.71% 2
West Midlands -3 3 £300 - 8
Yorkshire - - - - 6
East Midlands - - - - 1
Midlands - - - -
Google Analytics
UK

Google Analytics
Top 30 Related IT Skills in England

For the 6 months to 27 February 2015, IT contractor jobs across the England region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 216 (100.00%) Google
1 216 (100.00%) Analytics
2 85 (39.35%) Marketing
3 60 (27.78%) Web Analytics
4 55 (25.46%) Agile Software Development
5 47 (21.76%) HTML
6 45 (20.83%) Omniture
7 43 (19.91%) JavaScript
7 43 (19.91%) E-Commerce
8 41 (18.98%) Analytical Skills
9 38 (17.59%) Adobe
10 36 (16.67%) User Experience
11 32 (14.81%) WebTrends
11 32 (14.81%) Finance
12 31 (14.35%) SQL
13 28 (12.96%) CSS
13 28 (12.96%) CMS
14 26 (12.04%) SEO
15 25 (11.57%) Social Media
16 24 (11.11%) Content Management
17 23 (10.65%) Project Management
18 22 (10.19%) jQuery
19 20 (9.26%) Degree
20 19 (8.80%) SiteCatalyst
21 17 (7.87%) Ajax
22 16 (7.41%) Retail
22 16 (7.41%) Digital Marketing
22 16 (7.41%) Security Cleared
22 16 (7.41%) Publishing
22 16 (7.41%) Information Architecture

Google Analytics
Top Related IT Skills in England by Category

For the 6 months to 27 February 2015, IT contractor jobs across the England region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 28 (12.96%) CMS
2 14 (6.48%) SAS
3 7 (3.24%) Adobe CQ
4 6 (2.78%) Drupal
4 6 (2.78%) WordPress
5 5 (2.31%) Umbraco
6 3 (1.39%) Node.js
6 3 (1.39%) IIS
7 2 (0.93%) SharePoint
7 2 (0.93%) TeamSite
7 2 (0.93%) Joomla!
7 2 (0.93%) Confluence
7 2 (0.93%) Sitecore CMS
8 1 (0.46%) nginx
8 1 (0.46%) WebSphere
8 1 (0.46%) WebLogic
8 1 (0.46%) Apache
8 1 (0.46%) Tomcat
Applications
1 12 (5.56%) Spreadsheet
2 10 (4.63%) MS Excel
3 9 (4.17%) SPSS
4 7 (3.24%) Photoshop
5 5 (2.31%) MS PowerPoint
6 3 (1.39%) MS Office
6 3 (1.39%) Adobe Illustrator
7 1 (0.46%) PowerPivot
7 1 (0.46%) MS Visio
Business Applications
1 32 (14.81%) WebTrends
2 19 (8.80%) SiteCatalyst
3 9 (4.17%) Optimost
4 1 (0.46%) Radian6
4 1 (0.46%) Dynamics CRM
Cloud Services
1 8 (3.70%) Basecamp
2 4 (1.85%) Google Cloud Platform
3 3 (1.39%) Microsoft Azure
4 2 (0.93%) Amazon AWS
4 2 (0.93%) SaaS
5 1 (0.46%) PaaS
5 1 (0.46%) Heroku
5 1 (0.46%) Google App Engine
5 1 (0.46%) Responsys
5 1 (0.46%) Yammer
Communications & Networking
1 5 (2.31%) Intranet
2 4 (1.85%) Internet
2 4 (1.85%) HTTP
3 2 (0.93%) SSL
4 1 (0.46%) SMS
4 1 (0.46%) HTTPS
Database & Business Intelligence
1 12 (5.56%) Data Mining
2 8 (3.70%) SQL Server
3 6 (2.78%) MySQL
3 6 (2.78%) Big Data
4 4 (1.85%) Data Warehouse
5 3 (1.39%) BigQuery
6 2 (0.93%) NoSQL
6 2 (0.93%) Relational Database
7 1 (0.46%) Amazon Redshift
7 1 (0.46%) Oracle Database
7 1 (0.46%) MS Access
7 1 (0.46%) BusinessObjects
7 1 (0.46%) PostgreSQL
7 1 (0.46%) SQL Server 2005
7 1 (0.46%) SQL Server Integration Services
7 1 (0.46%) Spotfire
7 1 (0.46%) Oracle Database 11g
7 1 (0.46%) BusinessObjects Web Intelligence
7 1 (0.46%) Base SAS
7 1 (0.46%) SAS Enterprise Guide
Development Applications
1 10 (4.63%) JIRA
2 8 (3.70%) Trac
3 5 (2.31%) Git (software)
4 4 (1.85%) TeamCity
4 4 (1.85%) Grunt
4 4 (1.85%) Dreamweaver
5 3 (1.39%) Subversion
5 3 (1.39%) Psake
6 2 (0.93%) Jasmine
6 2 (0.93%) Team Foundation Server
6 2 (0.93%) VSS/SourceSafe
6 2 (0.93%) Firebug
7 1 (0.46%) Fiddler
7 1 (0.46%) WATIR
7 1 (0.46%) Selenium
7 1 (0.46%) Ant
7 1 (0.46%) QUnit
General
1 85 (39.35%) Marketing
2 32 (14.81%) Finance
3 16 (7.41%) Publishing
3 16 (7.41%) Retail
4 14 (6.48%) Banking
5 2 (0.93%) Back Office
5 2 (0.93%) Games
5 2 (0.93%) Legal
5 2 (0.93%) Advertising
5 2 (0.93%) Billing
6 1 (0.46%) Local Government
6 1 (0.46%) Retail Banking
6 1 (0.46%) Pharmaceutical
6 1 (0.46%) Financial Institution
Job Titles
1 79 (36.57%) Analyst
2 38 (17.59%) Web Analyst
3 31 (14.35%) Developer
4 23 (10.65%) Product Manager
5 21 (9.72%) Data Analyst
6 16 (7.41%) Senior Manager
7 15 (6.94%) Senior Product Manager
8 12 (5.56%) Performance Analyst
9 11 (5.09%) Web Developer
9 11 (5.09%) Designer
10 9 (4.17%) Web Manager
11 6 (2.78%) Consultant
11 6 (2.78%) Business Analyst
11 6 (2.78%) Front-End Developer
12 5 (2.31%) Web Analytics Manager
12 5 (2.31%) Project Manager
12 5 (2.31%) Senior Analyst
12 5 (2.31%) Web Designer
12 5 (2.31%) E-Commerce Manager
13 4 (1.85%) Marketing Manager
Libraries, Frameworks & Software Standards
1 47 (21.76%) HTML
2 28 (12.96%) CSS
3 22 (10.19%) jQuery
4 17 (7.87%) Ajax
5 14 (6.48%) Web Services
6 13 (6.02%) HTML5
7 12 (5.56%) CSS3
8 10 (4.63%) AngularJS
9 8 (3.70%) RESTful
10 6 (2.78%) .NET
10 6 (2.78%) XHTML
11 5 (2.31%) Regular Expression
12 4 (1.85%) Django
13 3 (1.39%) Flash
13 3 (1.39%) ASP.NET
13 3 (1.39%) XML
13 3 (1.39%) Sass
14 2 (0.93%) LESS
14 2 (0.93%) Backbone.js
14 2 (0.93%) Twitter Bootstrap
Miscellaneous
1 41 (18.98%) Analytical Skills
2 36 (16.67%) User Experience
3 25 (11.57%) Social Media
4 15 (6.94%) Visualisation
5 14 (6.48%) Statistics
6 9 (4.17%) Mobile App
7 8 (3.70%) Open Source
8 6 (2.78%) Digital Media
8 6 (2.78%) W3C
8 6 (2.78%) Copywriting
8 6 (2.78%) Blog
9 5 (2.31%) Psychology
9 5 (2.31%) Human Factors
10 4 (1.85%) Management Information System
11 3 (1.39%) Clustering
11 3 (1.39%) NHS
11 3 (1.39%) Computer Science
11 3 (1.39%) Taxonomies
11 3 (1.39%) FMCG
11 3 (1.39%) Mathematics
Operating Systems
1 7 (3.24%) Android
1 7 (3.24%) Apple iOS
2 4 (1.85%) Linux
3 2 (0.93%) Windows
4 1 (0.46%) Solaris
4 1 (0.46%) UNIX
4 1 (0.46%) Red Hat Enterprise Linux
Processes & Methodologies
1 216 (100.00%) Analytics
2 60 (27.78%) Web Analytics
3 55 (25.46%) Agile Software Development
4 43 (19.91%) E-Commerce
5 26 (12.04%) SEO
6 24 (11.11%) Content Management
7 23 (10.65%) Project Management
8 16 (7.41%) Digital Marketing
8 16 (7.41%) Information Architecture
9 15 (6.94%) Data Analysis
9 15 (6.94%) Multivariate Testing
9 15 (6.94%) CRM
10 14 (6.48%) Online Marketing
11 12 (5.56%) Product Management
11 12 (5.56%) Web Development
12 10 (4.63%) Pay per click
12 10 (4.63%) Market Research
12 10 (4.63%) Scrum
13 9 (4.17%) Usability Testing
14 8 (3.70%) Cluster Analysis
Programming Languages
1 43 (19.91%) JavaScript
2 31 (14.35%) SQL
3 11 (5.09%) Python
4 10 (4.63%) Ruby
4 10 (4.63%) Java
5 6 (2.78%) VBA
5 6 (2.78%) PHP
5 6 (2.78%) R
6 4 (1.85%) C
6 4 (1.85%) C#
7 3 (1.39%) PowerShell
8 1 (0.46%) Objective-C
8 1 (0.46%) VB
Qualifications
1 20 (9.26%) Degree
2 16 (7.41%) Security Cleared
3 5 (2.31%) SC Cleared
4 1 (0.46%) BC Cleared
4 1 (0.46%) DV Cleared
4 1 (0.46%) VCP4
Quality Assurance & Compliance
1 4 (1.85%) QA
2 3 (1.39%) WAI
3 1 (0.46%) Data Quality
System Software
1 1 (0.46%) Docker
Vendors
1 216 (100.00%) Google
2 45 (20.83%) Omniture
3 38 (17.59%) Adobe
4 16 (7.41%) Tableau
5 11 (5.09%) Coremetrics
6 10 (4.63%) Microsoft
6 10 (4.63%) DoubleClick
7 7 (3.24%) Twitter
8 6 (2.78%) hybris
8 6 (2.78%) Maxymiser
8 6 (2.78%) ClickTale
8 6 (2.78%) Salesforce.com
8 6 (2.78%) Facebook
9 5 (2.31%) IBM
10 4 (1.85%) Sitecore
11 3 (1.39%) Tealeaf
11 3 (1.39%) New Relic
11 3 (1.39%) HP
11 3 (1.39%) Oracle
11 3 (1.39%) Business Objects
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