The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 13 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
13 Feb 2016
Same period 2015 Same period 2014
Google Analytics
Rank 456 486 480
Rank change year-on-year
+30 -6
Contract jobs citing Google Analytics 125 99 91
As % of all contract IT jobs located in England 0.27% 0.21% 0.20%
As % of the Cloud Services category 3.53% 4.45% 6.62%
Number of daily rates quoted 88 68 54
Average daily rate £350 £325 £300
Average daily rate % change year-on-year
+7.69% +8.33%
90% offered a daily rate of more than £218 £255 £197
10% offered a daily rate of more than £440 £550 £400
UK excluding London average daily rate £339 £300 £300
% change year-on-year
+12.91% -
Number of hourly rates quoted 1 0 1
Average hourly rate £19.92 - £16.50
UK excluding London average hourly rate - - £15.26
Google Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the England region.

Cloud Services Category
England
Contract IT job ads with a match in the
Cloud Services category
3546 2223 1375
As % of all contract IT jobs located in England 7.63% 4.78% 3.03%
Number of daily rates quoted 2519 1457 903
Average daily rate £450 £435 £400
Average daily rate % change year-on-year
+3.44% +8.75%
90% offered a daily rate of more than £320 £300 £288
10% offered a daily rate of more than £600 £575 £550
UK excluding London average daily rate £420 £400 £400
% change year-on-year
+5.00% -
Number of hourly rates quoted 59 78 29
Average hourly rate £22.00 £22.50 £17.23
Average hourly rate % change year-on-year
-2.22% +30.62%
90% offered a hourly rate of more than £13.26 £11.00 £11.70
10% offered a hourly rate of more than £100.00 £35.00 £42.50
UK excluding London average hourly rate £19.00 £22.50 £17.23
% change year-on-year
-15.56% +30.62%

Google Analytics
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the England region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in England

Google Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the England region.

Google Analytics Daily Rate Trend in England

Google Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the England region over the 3 months to 13 February 2016.

Google Analytics Daily Rate Histogram in England

Google Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the England region.

Google Analytics Hourly Rate Trend in England

Google Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the England region over the 3 months to 13 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +19 86 £350 -14.63% 51
South East +19 22 £400 +10.34% 11
North West -10 10 - - 18
South West -5 2 £331 +1.92% 2
East Midlands - 2 £375 - 3
West Midlands -19 1 £300 +4.34% 7
Yorkshire - 1 £300 - 6
Google Analytics
UK

Google Analytics
Top 30 Related IT Skills in England

For the 6 months to 13 February 2016, IT contractor jobs across the England region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 261 (98.86%) Analytics
2 253 (95.83%) Google
3 126 (47.73%) Marketing
4 90 (34.09%) HTML
5 74 (28.03%) SEO
6 73 (27.65%) JavaScript
7 71 (26.89%) Agile Software Development
8 70 (26.52%) CMS
9 69 (26.14%) CSS
10 68 (25.76%) Web Analytics
11 62 (23.48%) Adobe
12 59 (22.35%) Digital Marketing
13 51 (19.32%) SQL
13 51 (19.32%) Adobe Analytics
14 49 (18.56%) User Experience
14 49 (18.56%) E-Commerce
15 42 (15.91%) Java
16 41 (15.53%) Analytical Skills
17 40 (15.15%) HTML5
18 37 (14.02%) CRM
19 36 (13.64%) Content Management
20 35 (13.26%) Project Management
20 35 (13.26%) Social Media
21 31 (11.74%) PHP
21 31 (11.74%) Copywriting
22 29 (10.98%) Omniture
22 29 (10.98%) jQuery
23 28 (10.61%) Finance
23 28 (10.61%) Publishing
23 28 (10.61%) Photoshop

Google Analytics
Top Related IT Skills in England by Category

For the 6 months to 13 February 2016, IT contractor jobs across the England region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 70 (26.52%) CMS
2 20 (7.58%) Drupal
2 20 (7.58%) WordPress
3 13 (4.92%) IIS
4 12 (4.55%) SharePoint
5 11 (4.17%) Confluence
5 11 (4.17%) Tomcat
6 9 (3.41%) Apache Solr
7 8 (3.03%) Adobe Experience Manager
8 5 (1.89%) JBoss
8 5 (1.89%) Node.js
8 5 (1.89%) SAS
9 4 (1.52%) ExpressionEngine
9 4 (1.52%) Joomla!
9 4 (1.52%) Skype for Business
10 3 (1.14%) Apache TomEE
10 3 (1.14%) Umbraco
11 2 (0.76%) LiveLink
11 2 (0.76%) WebSphere
12 1 (0.38%) TYPO3
Applications
1 28 (10.61%) Photoshop
2 24 (9.09%) MS Excel
3 12 (4.55%) MS PowerPoint
4 11 (4.17%) MS Office
5 8 (3.03%) MS Visio
6 5 (1.89%) OmniGraffle
7 4 (1.52%) Fireworks
8 2 (0.76%) Acrobat
9 1 (0.38%) Adobe Creative Suite
9 1 (0.38%) Adobe Illustrator
Business Applications
1 21 (7.95%) WebTrends
2 6 (2.27%) Magento
3 5 (1.89%) SAP Oil and Gas
4 4 (1.52%) Oracle CRM
4 4 (1.52%) Payment Gateway
5 1 (0.38%) Dynamics CRM
Cloud Services
1 51 (19.32%) Adobe Analytics
2 20 (7.58%) AdWords
3 16 (6.06%) Google Tag Manager
4 11 (4.17%) Google Cloud Platform
5 10 (3.79%) Amazon AWS
6 9 (3.41%) MailChimp
7 8 (3.03%) Amazon EC2
8 7 (2.65%) SaaS
9 6 (2.27%) Yammer
10 5 (1.89%) GitHub
11 3 (1.14%) SmartFocus
12 2 (0.76%) Silverpop
13 1 (0.38%) Amazon S3
13 1 (0.38%) Pure360
13 1 (0.38%) Responsys
Communications & Networking
1 21 (7.95%) Intranet
2 17 (6.44%) SMS
3 13 (4.92%) Internet
4 7 (2.65%) HTTP
5 3 (1.14%) FTP
Database & Business Intelligence
1 11 (4.17%) Hadoop
2 10 (3.79%) Big Data
2 10 (3.79%) Relational Database
3 8 (3.03%) MySQL
3 8 (3.03%) SQL Server
4 7 (2.65%) NoSQL
5 6 (2.27%) Data Warehouse
6 5 (1.89%) Apache Hive
6 5 (1.89%) BigQuery
6 5 (1.89%) Data Mining
6 5 (1.89%) QlikView
7 4 (1.52%) SQL Server Integration Services
8 3 (1.14%) DB2
8 3 (1.14%) Power BI
8 3 (1.14%) Spotfire
8 3 (1.14%) SQL Server Analysis Services
9 2 (0.76%) Oracle Reports
9 2 (0.76%) SQL Server 2005
10 1 (0.38%) RDBMS
10 1 (0.38%) SQL Server Reporting Services
Development Applications
1 18 (6.82%) Git (software)
2 16 (6.06%) JIRA
3 13 (4.92%) Axure RP
4 12 (4.55%) Subversion
5 8 (3.03%) Dreamweaver
6 6 (2.27%) Balsamiq Mockups
6 6 (2.27%) Grunt
6 6 (2.27%) Vagrant
7 5 (1.89%) Jenkins
8 3 (1.14%) Sublime Text
8 3 (1.14%) Team Foundation Server
9 2 (0.76%) Visual Studio
10 1 (0.38%) Ant
10 1 (0.38%) Gradle
10 1 (0.38%) LoadRunner
10 1 (0.38%) Selenium
10 1 (0.38%) SoapUI
10 1 (0.38%) TestComplete
General
1 126 (47.73%) Marketing
2 28 (10.61%) Finance
2 28 (10.61%) Publishing
3 24 (9.09%) Advertising
4 23 (8.71%) Retail
5 11 (4.17%) Telecoms
6 6 (2.27%) Legal
6 6 (2.27%) Manufacturing
7 5 (1.89%) Banking
7 5 (1.89%) Electronics
7 5 (1.89%) Multimedia
8 3 (1.14%) Danish Language
9 2 (0.76%) Local Government
10 1 (0.38%) Automotive
10 1 (0.38%) Dutch Language
10 1 (0.38%) French Language
10 1 (0.38%) German Language
10 1 (0.38%) Korean Language
Job Titles
1 58 (21.97%) Analyst
2 56 (21.21%) Developer
3 30 (11.36%) Project Manager
4 20 (7.58%) Digital Analyst
4 20 (7.58%) Web Analyst
5 18 (6.82%) Digital Project Manager
5 18 (6.82%) Web Developer
6 16 (6.06%) Consultant
6 16 (6.06%) Front End Developer (Client-Side Developer)
7 15 (5.68%) Designer
8 12 (4.55%) Architect
8 12 (4.55%) Marketing Analyst
9 11 (4.17%) UX Designer
9 11 (4.17%) Web Analytics Consultant
9 11 (4.17%) Web Consultant
10 10 (3.79%) Web Manager
11 9 (3.41%) JavaScript Developer
11 9 (3.41%) PHP Developer
12 8 (3.03%) .NET Developer
12 8 (3.03%) C# Developer
Libraries, Frameworks & Software Standards
1 90 (34.09%) HTML
2 69 (26.14%) CSS
3 40 (15.15%) HTML5
4 29 (10.98%) jQuery
5 25 (9.47%) .NET
6 22 (8.33%) CSS3
7 16 (6.06%) Web Services
8 14 (5.30%) JSON
9 13 (4.92%) XML
10 11 (4.17%) Spring
11 10 (3.79%) Ajax
11 10 (3.79%) AngularJS
11 10 (3.79%) ASP.NET
11 10 (3.79%) Twitter Bootstrap
12 8 (3.03%) .NET Framework
12 8 (3.03%) LESS
12 8 (3.03%) Sass
12 8 (3.03%) SOAP
12 8 (3.03%) XHTML
13 7 (2.65%) Dojo
Miscellaneous
1 49 (18.56%) User Experience
2 41 (15.53%) Analytical Skills
3 35 (13.26%) Social Media
4 31 (11.74%) Copywriting
5 12 (4.55%) Algorithms
5 12 (4.55%) Computer Science
5 12 (4.55%) Digital Media
5 12 (4.55%) Mobile App
6 9 (3.41%) Visualisation
7 6 (2.27%) Management Information System
8 4 (1.52%) Blog
8 4 (1.52%) Economics
8 4 (1.52%) Mathematics
8 4 (1.52%) Psychology
8 4 (1.52%) Statistics
8 4 (1.52%) W3C
9 3 (1.14%) iPad
9 3 (1.14%) Web 2.0
10 2 (0.76%) e-Learning
10 2 (0.76%) Performance Metrics
Operating Systems
1 12 (4.55%) Android
2 11 (4.17%) Linux
2 11 (4.17%) Windows
3 9 (3.41%) Windows Server
4 8 (3.03%) Apple iOS
4 8 (3.03%) Red Hat Enterprise Linux
5 1 (0.38%) Solaris
5 1 (0.38%) Unix
5 1 (0.38%) Windows Server 2003
5 1 (0.38%) Windows Server 2008
5 1 (0.38%) Windows Server 2012
Processes & Methodologies
1 261 (98.86%) Analytics
2 74 (28.03%) SEO
3 71 (26.89%) Agile Software Development
4 68 (25.76%) Web Analytics
5 59 (22.35%) Digital Marketing
6 49 (18.56%) E-Commerce
7 37 (14.02%) CRM
8 36 (13.64%) Content Management
9 35 (13.26%) Project Management
10 26 (9.85%) B2C
10 26 (9.85%) Scrum
10 26 (9.85%) Tag Management
11 21 (7.95%) Front End Development
12 18 (6.82%) Data Protection
13 17 (6.44%) Business Intelligence
13 17 (6.44%) Change Management
13 17 (6.44%) Continuous Integration
13 17 (6.44%) Customer Analytics
13 17 (6.44%) Email Marketing
13 17 (6.44%) Information Architecture
Programming Languages
1 73 (27.65%) JavaScript
2 51 (19.32%) SQL
3 42 (15.91%) Java
4 31 (11.74%) PHP
5 13 (4.92%) C#
6 12 (4.55%) Python
7 7 (2.65%) VBA
8 6 (2.27%) C++
8 6 (2.27%) VB.NET
9 4 (1.52%) R
10 2 (0.76%) T-SQL
10 2 (0.76%) VB
11 1 (0.38%) PL/SQL
11 1 (0.38%) PowerShell
11 1 (0.38%) Ruby
Qualifications
1 27 (10.23%) Degree
2 5 (1.89%) PMI Certification
2 5 (1.89%) PMP
3 3 (1.14%) Security Cleared
4 1 (0.38%) BPSS Clearance
4 1 (0.38%) MBA
4 1 (0.38%) SC Cleared
Quality Assurance & Compliance
1 13 (4.92%) QA
2 6 (2.27%) SLA
3 3 (1.14%) WCAG
4 2 (0.76%) Data Quality
System Software
1 1 (0.38%) XenApp
Systems Management
1 4 (1.52%) Puppet
2 1 (0.38%) Systems Management Server (SMS)
Vendors
1 253 (95.83%) Google
2 62 (23.48%) Adobe
3 29 (10.98%) Omniture
4 26 (9.85%) Salesforce.com
5 25 (9.47%) Tableau
6 22 (8.33%) Salesforce Marketing Cloud
7 17 (6.44%) Microsoft
8 11 (4.17%) Oracle
9 8 (3.03%) ClickTale
9 8 (3.03%) Red Hat
9 8 (3.03%) Splunk
9 8 (3.03%) Twitter
10 7 (2.65%) EPiServer
11 6 (2.27%) Coremetrics
11 6 (2.27%) Facebook
12 5 (1.89%) Atlassian
12 5 (1.89%) Dynatrace
12 5 (1.89%) SAP
12 5 (1.89%) Software AG
12 5 (1.89%) webMethods
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