The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 23 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
23 Sep 2014
Same period 2013 Same period 2012
Google Analytics
Rank 480 482 502
Rank change year-on-year
+2 +20
Contract jobs citing Google Analytics 100 78 78
As % of all contract IT jobs located in England 0.19% 0.16% 0.15%
As % of the Business Applications category 2.21% 1.87% 1.59%
Number of daily rates quoted 67 47 39
Average daily rate
Keep up to 90%
of your Daily Rate
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£354 £270 £250
Average daily rate % change year-on-year
+31.01% +8.00%
90% offered a daily rate of more than £222 £212 £150
10% offered a daily rate of more than £559 £410 £363
UK excluding London average daily rate £275 £288 £225
% change year-on-year
-4.34% +27.77%
Number of hourly rates quoted 4 1 5
Average hourly rate £87.50 £17.69 £18.00
Average hourly rate % change year-on-year
+394.62% -1.72%
90% offered a hourly rate of more than £30.85 £17.69 £17.70
10% offered a hourly rate of more than £137.50 £17.69 £20.10
UK excluding London average hourly rate £37.50 £17.69 £18.00
% change year-on-year
+111.98% -1.72%
Google Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the England region.

Business Applications Category
England
Contract IT job ads with a match in the
Business Applications category
4534 4176 4909
As % of all contract IT jobs located in England 8.64% 8.67% 9.16%
Number of daily rates quoted 2612 2320 2585
Average daily rate £450 £438 £450
Average daily rate % change year-on-year
+2.85% -2.77%
90% offered a daily rate of more than £300 £275 £300
10% offered a daily rate of more than £585 £600 £600
UK excluding London average daily rate £425 £400 £450
% change year-on-year
+6.25% -11.11%
Number of hourly rates quoted 62 74 77
Average hourly rate £30.82 £17.60 £30.00
Average hourly rate % change year-on-year
+75.16% -41.35%
90% offered a hourly rate of more than £13.00 £10.90 £12.70
10% offered a hourly rate of more than £55.00 £45.00 £44.40
UK excluding London average hourly rate £31.50 £18.37 £32.50
% change year-on-year
+71.52% -43.49%

Google Analytics
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the England region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in England

Google Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the England region.

Google Analytics Daily Rate Trend in England

Google Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the England region over the 3 months to 23 September 2014.

Google Analytics Daily Rate Histogram in England

Google Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the England region.

Google Analytics Hourly Rate Trend in England

Google Analytics
Hourly Rate Histogram in England

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Google Analytics across the England region over the 3 months to 23 September 2014.

Google Analytics Hourly Rate Histogram in England

Google Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the England region over the 3 months to 23 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +32 63 £388 +29.16% 44
South East -11 9 £250 -11.50% 11
North West +7 8 £300 - 5
East of England -22 6 £250 -44.44% 6
South West -24 4 £288 - 6
North East - 3 £280 - 4
Yorkshire - 3 £288 - 6
West Midlands -20 2 £275 +15.18% 3
East Midlands +3 1 £425 - 5
Google Analytics
UK

Google Analytics
Top 30 Related IT Skills in England

For the 6 months to 23 September 2014, IT contractor jobs across the England region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 205 (100.00%) Google
1 205 (100.00%) Analytics
2 98 (47.80%) Marketing
3 81 (39.51%) HTML
4 56 (27.32%) SEO
5 50 (24.39%) Social Media
6 46 (22.44%) Digital Marketing
7 45 (21.95%) Analytical Skills
8 44 (21.46%) CSS
8 44 (21.46%) E-Commerce
9 42 (20.49%) User Experience
10 39 (19.02%) Omniture
10 39 (19.02%) Agile Software Development
11 38 (18.54%) Content Management
11 38 (18.54%) SQL
11 38 (18.54%) CMS
12 37 (18.05%) JavaScript
12 37 (18.05%) Web Analytics
13 32 (15.61%) WebTrends
14 30 (14.63%) Finance
15 29 (14.15%) jQuery
16 28 (13.66%) Project Management
17 27 (13.17%) SQL Server
18 26 (12.68%) Degree
19 23 (11.22%) Pay per click
19 23 (11.22%) SiteCatalyst
20 21 (10.24%) XML
21 20 (9.76%) Photoshop
22 19 (9.27%) Data Mining
22 19 (9.27%) JSON

Google Analytics
Top Related IT Skills in England by Category

For the 6 months to 23 September 2014, IT contractor jobs across the England region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 38 (18.54%) CMS
2 18 (8.78%) SAS
3 11 (5.37%) IIS
4 9 (4.39%) SharePoint
5 8 (3.90%) Umbraco
6 5 (2.44%) WordPress
7 3 (1.46%) Joomla!
7 3 (1.46%) Drupal
7 3 (1.46%) SharePoint 2013
7 3 (1.46%) MQSeries
8 2 (0.98%) concrete5
8 2 (0.98%) Sitecore CMS
9 1 (0.49%) ExpressionEngine
9 1 (0.49%) TYPO3
9 1 (0.49%) Documentum
9 1 (0.49%) Apache
9 1 (0.49%) Tomcat
Applications
1 20 (9.76%) Photoshop
2 15 (7.32%) MS Excel
3 11 (5.37%) MS PowerPoint
4 5 (2.44%) SPSS
5 4 (1.95%) Fireworks
6 3 (1.46%) Adobe Illustrator
6 3 (1.46%) MS Visio
6 3 (1.46%) Spreadsheet
7 1 (0.49%) OmniGraffle
7 1 (0.49%) MS Project
7 1 (0.49%) MS Office
7 1 (0.49%) InDesign
Business Applications
1 32 (15.61%) WebTrends
2 23 (11.22%) SiteCatalyst
3 3 (1.46%) Dynamics CRM
4 2 (0.98%) Oracle CRM
5 1 (0.49%) SAP Oil and Gas
5 1 (0.49%) Magento
5 1 (0.49%) Optimost
5 1 (0.49%) Tridion
Cloud Services
1 5 (2.44%) Amazon AWS
2 4 (1.95%) Basecamp
3 2 (0.98%) SaaS
4 1 (0.49%) GitHub
Communications & Networking
1 12 (5.85%) Internet
2 6 (2.93%) Intranet
2 6 (2.93%) HTTP
3 2 (0.98%) FTP
4 1 (0.49%) SMS
4 1 (0.49%) HTTPS
4 1 (0.49%) SSL
Database & Business Intelligence
1 27 (13.17%) SQL Server
2 19 (9.27%) Data Mining
3 16 (7.80%) Hadoop
3 16 (7.80%) Relational Database
4 12 (5.85%) DB2
5 11 (5.37%) Big Data
6 5 (2.44%) SQL Server Integration Services
6 5 (2.44%) Data Warehouse
7 3 (1.46%) PowerCenter
7 3 (1.46%) PostgreSQL
7 3 (1.46%) MongoDB
7 3 (1.46%) NoSQL
7 3 (1.46%) Redis
7 3 (1.46%) MySQL
8 1 (0.49%) Oracle BI EE
8 1 (0.49%) MariaDB
8 1 (0.49%) Oracle Database
Development Applications
1 14 (6.83%) JIRA
2 10 (4.88%) Bitbucket
3 8 (3.90%) Subversion
4 4 (1.95%) Trac
4 4 (1.95%) Dreamweaver
5 3 (1.46%) Git (software)
6 1 (0.49%) Mercurial
6 1 (0.49%) Axure RP
6 1 (0.49%) QUnit
6 1 (0.49%) Jasmine
6 1 (0.49%) WATIR
6 1 (0.49%) Selenium
6 1 (0.49%) TeamCity
6 1 (0.49%) Eclipse
General
1 98 (47.80%) Marketing
2 30 (14.63%) Finance
3 17 (8.29%) Publishing
3 17 (8.29%) Retail
4 16 (7.80%) Advertising
5 9 (4.39%) Pharmaceutical
6 6 (2.93%) Automotive
7 5 (2.44%) Banking
7 5 (2.44%) German Language
8 4 (1.95%) Games
8 4 (1.95%) Financial Institution
9 2 (0.98%) Telecoms
9 2 (0.98%) Billing
9 2 (0.98%) French Language
10 1 (0.49%) Dutch Language
10 1 (0.49%) Multimedia
10 1 (0.49%) Manufacturing
10 1 (0.49%) Front Office
10 1 (0.49%) Electronics
Job Titles
1 60 (29.27%) Analyst
2 37 (18.05%) Developer
3 17 (8.29%) Web Analyst
4 13 (6.34%) Data Analyst
5 12 (5.85%) Project Manager
6 11 (5.37%) Architect
7 10 (4.88%) Content Editor
8 9 (4.39%) Web Editor
8 9 (4.39%) Designer
8 9 (4.39%) Web Developer
8 9 (4.39%) Android Developer
9 8 (3.90%) Consultant
10 7 (3.41%) Front-End Developer
10 7 (3.41%) Web Content Editor
10 7 (3.41%) Web Manager
10 7 (3.41%) PPC Specialist
10 7 (3.41%) PPC Manager
10 7 (3.41%) PPC Analyst
10 7 (3.41%) PPC Executive
11 6 (2.93%) Digital Marketing Executive
Libraries, Frameworks & Software Standards
1 81 (39.51%) HTML
2 44 (21.46%) CSS
3 29 (14.15%) jQuery
4 21 (10.24%) XML
5 19 (9.27%) JSON
6 18 (8.78%) HTML5
7 12 (5.85%) Ajax
7 12 (5.85%) .NET
8 10 (4.88%) Web Services
8 10 (4.88%) CSS3
8 10 (4.88%) RESTful
9 8 (3.90%) ASP.NET
10 7 (3.41%) REST
11 6 (2.93%) SOAP
12 5 (2.44%) JMS
12 5 (2.44%) Middleware
12 5 (2.44%) Flash
12 5 (2.44%) WebSockets
12 5 (2.44%) Backbone.js
12 5 (2.44%) ASP.NET MVC
Miscellaneous
1 50 (24.39%) Social Media
2 45 (21.95%) Analytical Skills
3 42 (20.49%) User Experience
4 15 (7.32%) Visualisation
4 15 (7.32%) Statistics
5 13 (6.34%) Digital Media
6 11 (5.37%) Copywriting
7 9 (4.39%) Mobile App
8 6 (2.93%) Blog
8 6 (2.93%) EPoS
9 5 (2.44%) Data Integration
10 4 (1.95%) iPad
10 4 (1.95%) Computer Science
11 3 (1.46%) Mobile Banking
11 3 (1.46%) W3C
11 3 (1.46%) Management Information System
11 3 (1.46%) BBC
12 2 (0.98%) Mathematics
12 2 (0.98%) Clustering
12 2 (0.98%) FMCG
Operating Systems
1 15 (7.32%) Android
2 7 (3.41%) Apple iOS
3 6 (2.93%) Linux
4 1 (0.49%) UNIX
4 1 (0.49%) Solaris
Processes & Methodologies
1 205 (100.00%) Analytics
2 56 (27.32%) SEO
3 46 (22.44%) Digital Marketing
4 44 (21.46%) E-Commerce
5 39 (19.02%) Agile Software Development
6 38 (18.54%) Content Management
7 37 (18.05%) Web Analytics
8 28 (13.66%) Project Management
9 23 (11.22%) Pay per click
10 17 (8.29%) Data Analysis
11 16 (7.80%) Business Intelligence
11 16 (7.80%) Email Marketing
12 15 (7.32%) Web Development
13 14 (6.83%) Data Modelling
13 14 (6.83%) CRM
14 11 (5.37%) TDD
14 11 (5.37%) Continuous Integration
15 9 (4.39%) MVC
15 9 (4.39%) Android Development
16 8 (3.90%) ETL
Programming Languages
1 38 (18.54%) SQL
2 37 (18.05%) JavaScript
3 16 (7.80%) Java
4 7 (3.41%) PHP
4 7 (3.41%) C#
4 7 (3.41%) R
5 3 (1.46%) Python
6 2 (0.98%) Perl
6 2 (0.98%) VBA
7 1 (0.49%) C++
7 1 (0.49%) Objective-C
Qualifications
1 26 (12.68%) Degree
2 6 (2.93%) Security Cleared
3 3 (1.46%) BC Cleared
4 2 (0.98%) PMP
4 2 (0.98%) PMI Certification
Quality Assurance & Compliance
1 5 (2.44%) Data Quality
System Software
1 3 (1.46%) Active Directory
Systems Management
1 3 (1.46%) Hyperic
Vendors
1 205 (100.00%) Google
2 39 (19.02%) Omniture
3 18 (8.78%) Oracle
3 18 (8.78%) Tableau
3 18 (8.78%) Twitter
4 17 (8.29%) Facebook
5 14 (6.83%) Microsoft
6 10 (4.88%) Business Objects
7 8 (3.90%) Salesforce.com
8 7 (3.41%) Splunk
9 6 (2.93%) Marketo
9 6 (2.93%) Pardot
9 6 (2.93%) Eloqua
9 6 (2.93%) Hitwise
9 6 (2.93%) Coremetrics
9 6 (2.93%) Adobe
10 5 (2.44%) Ab Initio
10 5 (2.44%) Sitecore
11 4 (1.95%) TIBCO
12 3 (1.46%) Informatica
City of London
Real Staffing
Rate: competitive
Posted: Yesterday
Maidenhead, Berkshire
Yoh
Posted: 3 days ago
Surrey
The Bridge Ltd
Rate: Market Rates
Posted: 4 days ago
Chertsey
Progressive Recruitment
Rate: £350 - £400 per day + competitive
Posted: 4 days ago
Norwich, Norfolk
I4 Recruitment
Rate: £400 - 1,000 per day + Negotiable
Posted: 5 days ago
Cambridge
NFP Group Ltd
Rate: £340 - £375 per annum
Posted: 7 days ago
London
Interquest - Sand Resources
Rate: £300.00 - £400.00 per day
Posted: 8 days ago
London
Computer Futures
Rate: Negotiable
Posted: 11 days ago
London
OHO Group
Rate: £125 - £225 per day
Posted: 22 days ago
City of London
I4 Recruitment
Rate: £400 - 1,000 per day + Negotiable
Posted: 26 days ago
South Yorkshire
Progressive Recruitment
Posted: 27 days ago