The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 21 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
21 Oct 2014
Same period 2013 Same period 2012
Google Analytics
Rank 505 493 507
Rank change year-on-year
-12 +14
Contract jobs citing Google Analytics 95 78 60
As % of all contract IT jobs located in England 0.18% 0.16% 0.12%
As % of the Business Applications category 2.17% 1.88% 1.25%
Number of daily rates quoted 55 51 31
Average daily rate
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of your Daily Rate
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£358 £265 £250
Average daily rate % change year-on-year
+34.90% +6.00%
90% offered a daily rate of more than £208 £213 £150
10% offered a daily rate of more than £569 £425 £475
UK excluding London average daily rate £275 £300 £225
% change year-on-year
-8.33% +33.33%
Number of hourly rates quoted 6 1 4
Average hourly rate £32.75 £17.69 £17.75
Average hourly rate % change year-on-year
+85.13% -0.33%
90% offered a hourly rate of more than £19.50 £17.69 £14.35
10% offered a hourly rate of more than £137.50 £17.69 £18.00
UK excluding London average hourly rate £37.50 £17.69 £17.50
% change year-on-year
+111.98% +1.08%
Google Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the England region.

Business Applications Category
England
Contract IT job ads with a match in the
Business Applications category
4375 4153 4789
As % of all contract IT jobs located in England 8.24% 8.65% 9.34%
Number of daily rates quoted 2620 2332 2523
Average daily rate £450 £440 £450
Average daily rate % change year-on-year
+2.27% -2.22%
90% offered a daily rate of more than £300 £275 £307
10% offered a daily rate of more than £591 £600 £600
UK excluding London average daily rate £425 £400 £425
% change year-on-year
+6.25% -5.88%
Number of hourly rates quoted 53 73 91
Average hourly rate £26.54 £20.00 £36.00
Average hourly rate % change year-on-year
+32.70% -44.44%
90% offered a hourly rate of more than £12.90 £12.30 £12.85
10% offered a hourly rate of more than £67.00 £45.00 £52.10
UK excluding London average hourly rate £29.75 £22.50 £35.00
% change year-on-year
+32.22% -35.71%

Google Analytics
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the England region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in England

Google Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the England region.

Google Analytics Daily Rate Trend in England

Google Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the England region over the 3 months to 21 October 2014.

Google Analytics Daily Rate Histogram in England

Google Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the England region.

Google Analytics Hourly Rate Trend in England

Google Analytics
Hourly Rate Histogram in England

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Google Analytics across the England region over the 3 months to 21 October 2014.

Google Analytics Hourly Rate Histogram in England

Google Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the England region over the 3 months to 21 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -3 53 £375 +41.50% 31
South East -26 15 £250 -23.07% 17
North West -7 8 £300 - 16
East of England -12 7 £250 -44.44% 7
North East - 3 £280 -
Yorkshire - 3 £288 - 6
South West -37 2 £141 - 1
East Midlands - 2 £425 - 7
West Midlands -17 1 £300 +41.17% 1
Google Analytics
UK

Google Analytics
Top 30 Related IT Skills in England

For the 6 months to 21 October 2014, IT contractor jobs across the England region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 200 (100.00%) Google
1 200 (100.00%) Analytics
2 95 (47.50%) Marketing
3 81 (40.50%) HTML
4 49 (24.50%) SEO
5 45 (22.50%) CSS
5 45 (22.50%) Digital Marketing
6 44 (22.00%) Agile Software Development
6 44 (22.00%) Analytical Skills
6 44 (22.00%) Social Media
7 43 (21.50%) User Experience
8 42 (21.00%) JavaScript
8 42 (21.00%) E-Commerce
9 40 (20.00%) Web Analytics
10 38 (19.00%) CMS
11 37 (18.50%) Content Management
12 36 (18.00%) Omniture
13 33 (16.50%) jQuery
13 33 (16.50%) SQL
14 32 (16.00%) WebTrends
15 25 (12.50%) Project Management
15 25 (12.50%) Finance
16 24 (12.00%) Degree
17 21 (10.50%) SiteCatalyst
18 20 (10.00%) Pay per click
19 19 (9.50%) XML
20 18 (9.00%) SQL Server
20 18 (9.00%) Publishing
21 17 (8.50%) Ajax
21 17 (8.50%) Data Mining

Google Analytics
Top Related IT Skills in England by Category

For the 6 months to 21 October 2014, IT contractor jobs across the England region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 38 (19.00%) CMS
2 17 (8.50%) SAS
3 9 (4.50%) SharePoint
4 8 (4.00%) Umbraco
5 7 (3.50%) IIS
6 5 (2.50%) WordPress
7 3 (1.50%) Joomla!
7 3 (1.50%) Drupal
7 3 (1.50%) SharePoint 2013
8 2 (1.00%) concrete5
9 1 (0.50%) Adobe CQ
9 1 (0.50%) ExpressionEngine
9 1 (0.50%) TYPO3
9 1 (0.50%) JBoss
9 1 (0.50%) Apache
9 1 (0.50%) Tomcat
9 1 (0.50%) Documentum
9 1 (0.50%) WebLogic
Applications
1 15 (7.50%) Photoshop
2 13 (6.50%) MS Excel
3 10 (5.00%) MS PowerPoint
4 6 (3.00%) SPSS
5 4 (2.00%) Fireworks
6 3 (1.50%) MS Visio
6 3 (1.50%) Spreadsheet
7 1 (0.50%) MS Project
7 1 (0.50%) MS Office
7 1 (0.50%) Adobe Illustrator
7 1 (0.50%) InDesign
Business Applications
1 32 (16.00%) WebTrends
2 21 (10.50%) SiteCatalyst
3 4 (2.00%) Optimost
4 2 (1.00%) Oracle CRM
5 1 (0.50%) Magento
5 1 (0.50%) Tridion
Cloud Services
1 8 (4.00%) Basecamp
2 2 (1.00%) SaaS
3 1 (0.50%) GitHub
Communications & Networking
1 13 (6.50%) Internet
2 8 (4.00%) Intranet
3 6 (3.00%) HTTP
4 2 (1.00%) SMS
5 1 (0.50%) HTTPS
5 1 (0.50%) SSL
Database & Business Intelligence
1 18 (9.00%) SQL Server
2 17 (8.50%) Data Mining
3 11 (5.50%) Hadoop
4 10 (5.00%) DB2
4 10 (5.00%) Relational Database
5 9 (4.50%) Big Data
6 5 (2.50%) SQL Server Integration Services
7 4 (2.00%) MySQL
8 2 (1.00%) Data Warehouse
9 1 (0.50%) Oracle BI EE
9 1 (0.50%) MariaDB
9 1 (0.50%) Oracle Database
Development Applications
1 16 (8.00%) JIRA
2 8 (4.00%) Bitbucket
2 8 (4.00%) Trac
2 8 (4.00%) Subversion
3 5 (2.50%) Dreamweaver
4 3 (1.50%) Git (software)
5 1 (0.50%) Team Foundation Server
5 1 (0.50%) Mercurial
5 1 (0.50%) QUnit
5 1 (0.50%) Jasmine
5 1 (0.50%) WATIR
5 1 (0.50%) Selenium
5 1 (0.50%) TeamCity
5 1 (0.50%) Eclipse
5 1 (0.50%) Grunt
General
1 95 (47.50%) Marketing
2 25 (12.50%) Finance
3 18 (9.00%) Publishing
4 13 (6.50%) Retail
4 13 (6.50%) Advertising
5 9 (4.50%) Pharmaceutical
6 6 (3.00%) Automotive
7 5 (2.50%) German Language
8 4 (2.00%) Games
8 4 (2.00%) Banking
9 3 (1.50%) Financial Institution
10 2 (1.00%) Billing
11 1 (0.50%) Multimedia
11 1 (0.50%) Dutch Language
11 1 (0.50%) French Language
11 1 (0.50%) Front Office
11 1 (0.50%) Telecoms
Job Titles
1 60 (30.00%) Analyst
2 39 (19.50%) Developer
3 18 (9.00%) Web Analyst
4 14 (7.00%) Data Analyst
5 12 (6.00%) Project Manager
6 9 (4.50%) Web Developer
6 9 (4.50%) Front-End Developer
7 8 (4.00%) Consultant
7 8 (4.00%) Android Developer
8 7 (3.50%) PPC Manager
8 7 (3.50%) PPC Analyst
8 7 (3.50%) PPC Executive
8 7 (3.50%) Designer
8 7 (3.50%) Web Manager
8 7 (3.50%) PPC Specialist
9 6 (3.00%) Content Editor
9 6 (3.00%) Digital Project Manager
9 6 (3.00%) Marketing Executive
9 6 (3.00%) Senior Developer
9 6 (3.00%) Digital Marketing Executive
Libraries, Frameworks & Software Standards
1 81 (40.50%) HTML
2 45 (22.50%) CSS
3 33 (16.50%) jQuery
4 19 (9.50%) XML
5 17 (8.50%) Ajax
6 15 (7.50%) HTML5
7 12 (6.00%) CSS3
7 12 (6.00%) JSON
8 9 (4.50%) Web Services
8 9 (4.50%) AngularJS
9 8 (4.00%) RESTful
10 7 (3.50%) .NET
11 6 (3.00%) Flash
12 5 (2.50%) Regular Expression
12 5 (2.50%) Backbone.js
13 4 (2.00%) LESS
13 4 (2.00%) XHTML
14 3 (1.50%) ASP.NET
15 2 (1.00%) JSP
15 2 (1.00%) REST
Miscellaneous
1 44 (22.00%) Social Media
1 44 (22.00%) Analytical Skills
2 43 (21.50%) User Experience
3 16 (8.00%) Visualisation
4 14 (7.00%) Statistics
5 12 (6.00%) Digital Media
6 9 (4.50%) Copywriting
7 6 (3.00%) Blog
7 6 (3.00%) EPoS
7 6 (3.00%) Mobile App
8 5 (2.50%) Data Integration
9 4 (2.00%) iPad
9 4 (2.00%) W3C
10 3 (1.50%) Management Information System
10 3 (1.50%) BBC
10 3 (1.50%) Mobile Banking
11 2 (1.00%) Computer Science
11 2 (1.00%) FMCG
11 2 (1.00%) Clustering
12 1 (0.50%) Equities
Operating Systems
1 9 (4.50%) Android
2 3 (1.50%) Linux
3 1 (0.50%) Red Hat Enterprise Linux
3 1 (0.50%) Apple iOS
3 1 (0.50%) UNIX
3 1 (0.50%) Solaris
Processes & Methodologies
1 200 (100.00%) Analytics
2 49 (24.50%) SEO
3 45 (22.50%) Digital Marketing
4 44 (22.00%) Agile Software Development
5 42 (21.00%) E-Commerce
6 40 (20.00%) Web Analytics
7 37 (18.50%) Content Management
8 25 (12.50%) Project Management
9 20 (10.00%) Pay per click
10 16 (8.00%) Email Marketing
11 15 (7.50%) Data Analysis
12 13 (6.50%) CRM
12 13 (6.50%) Web Development
13 11 (5.50%) Data Modelling
14 10 (5.00%) Business Intelligence
15 9 (4.50%) TDD
15 9 (4.50%) Continuous Integration
16 8 (4.00%) Android Development
17 7 (3.50%) Data Analytics
17 7 (3.50%) Responsive Web Design
Programming Languages
1 42 (21.00%) JavaScript
2 33 (16.50%) SQL
3 14 (7.00%) Java
4 7 (3.50%) PHP
4 7 (3.50%) R
5 6 (3.00%) C#
6 3 (1.50%) VBA
7 2 (1.00%) Perl
8 1 (0.50%) C++
Qualifications
1 24 (12.00%) Degree
2 7 (3.50%) Security Cleared
3 3 (1.50%) BC Cleared
4 2 (1.00%) PMP
4 2 (1.00%) PMI Certification
Quality Assurance & Compliance
1 5 (2.50%) Data Quality
2 1 (0.50%) WAI
System Software
1 3 (1.50%) Active Directory
Systems Management
1 3 (1.50%) Hyperic
Vendors
1 200 (100.00%) Google
2 36 (18.00%) Omniture
3 16 (8.00%) Tableau
3 16 (8.00%) Twitter
4 15 (7.50%) Facebook
5 12 (6.00%) Oracle
5 12 (6.00%) Microsoft
6 10 (5.00%) Adobe
6 10 (5.00%) Coremetrics
7 9 (4.50%) Salesforce.com
8 8 (4.00%) Business Objects
9 7 (3.50%) Splunk
10 6 (3.00%) Hitwise
10 6 (3.00%) Eloqua
10 6 (3.00%) Marketo
10 6 (3.00%) Pardot
11 5 (2.50%) Ab Initio
12 3 (1.50%) ExactTarget
12 3 (1.50%) SmartFocus
13 2 (1.00%) hybris
Buckinghamshire
Rullion IT Plus
Posted: 12 hours ago
Berkshire
Venn Group - UK
Rate: 250-400 Per Day
Posted: 15 hours ago
Tadworth
iKonnect
Rate: £250 - £275 per day
Posted: 16 hours ago
West Midlands
LA International
Rate: £250 - £350 per day
Posted: 5 days ago
Bedfordshire
EasyWebRecruitment.com
Rate: £26,539 - £28,922 per annum
Posted: 6 days ago
City, London
Premier Media
Rate: £100 per day
Posted: 6 days ago
Crawley
Blue Town Online
Rate: Competitive
Posted: 7 days ago
London
Real Staffing
Rate: competitive
Posted: 13 days ago
London
OHO Group
Rate: £80 - £110 per day
Posted: 14 days ago
Hertfordshire
OHO Group
Rate: £80 - £110 per day
Posted: 15 days ago
Cambridge
NFP Group Ltd
Rate: £340 - £375 per annum
Posted: 21 days ago
City of London
Progressive Recruitment
Rate: competitive
Posted: 27 days ago