The first table below looks at the demand for Google Analytics skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 24 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the England region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 May 2013
Same period 2012 Same period 2011
Google Analytics
Rank 418 459 531
Rank change year-on-year
+41 +72
Contract jobs citing Google Analytics 95 100 40
As % of all contract IT jobs located in England 0.228% 0.187% 0.071%
As % of the Business Applications category 2.746% 2.188% 0.815%
Number of daily rates quoted 60 31 20
Average daily rate £250 £310 £350
Average daily rate % change year-on-year
-19.35% -11.42%
90% offered a daily rate of more than £100 £213 £198
10% offered a daily rate of more than £418 £400 £425
UK excluding London average daily rate £231 £263 £200
% change year-on-year
-11.90% +31.25%
Number of hourly rates quoted 7 5 2
Average hourly rate £12.50 £16.50 £20.00
Average hourly rate % change year-on-year
-24.24% -17.50%
UK excluding London average hourly rate £13.50 £16.50 £20.00
% change year-on-year
-18.18% -17.50%
All Business Applications
England
Contract IT job ads with a match in the
Business Applications category
3459 4570 4907
As % of all contract IT jobs located in England 8.320% 8.568% 8.733%
Number of daily rates quoted 1839 2338 2537
Average daily rate £450 £450 £463
Average daily rate % change year-on-year
- -2.70%
90% offered a daily rate of more than £300 £290 £300
10% offered a daily rate of more than £600 £600 £625
UK excluding London average daily rate £425 £430 £420
% change year-on-year
-1.16% +2.38%
Number of hourly rates quoted 80 52 90
Average hourly rate £37.80 £34.00 £22.98
Average hourly rate % change year-on-year
+11.17% +47.95%
90% offered a hourly rate of more than £12.50 £13.00 £15.40
10% offered a hourly rate of more than £62.50 £57.50 £45.00
UK excluding London average hourly rate £37.80 £22.50 £25.00
% change year-on-year
+68.00% -10.00%
Google Analytics
UK

Google Analytics
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the England region as a proportion of the total demand within the Business Applications category.

England Google Analytics Jobs Demand Trend

Google Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the England region.

England Google Analytics Daily Rate Trend

Google Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the England region over the 3 months to 24 May 2013.

England Google Analytics Daily Rate Histogram

Google Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the England region.

England Google Analytics Hourly Rate Trend

Google Analytics
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Google Analytics across the England region over the 3 months to 24 May 2013.

England Google Analytics Hourly Rate Histogram

Google Analytics
Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the England region over the 3 months to 24 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
London +42 63 £295 -9.23%
South East +21 21 £250 +8.69%
South West +29 3 £265 +17.77%
North West +15 3 - -
West Midlands +9 2 £125 -
East of England +6 2 £225 +28.57%
Yorkshire -3 1 - -
Google Analytics
UK

Google Analytics
Top 30 Related IT Skills

For the 6 months to 24 May 2013, IT contractor jobs across the England region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 155 (100.00%) Google
1 155 (100.00%) Analytics
2 67 (43.23%) SEO
3 64 (41.29%) Web Analytics
4 51 (32.90%) Omniture
5 48 (30.97%) Marketing
6 35 (22.58%) HTML
7 32 (20.65%) CSS
8 29 (18.71%) CMS
9 28 (18.06%) JavaScript
9 28 (18.06%) E-Commerce
10 27 (17.42%) WebTrends
11 26 (16.77%) SQL
11 26 (16.77%) Photoshop
12 24 (15.48%) Content Management
13 20 (12.90%) Online Marketing
13 20 (12.90%) Social Media
14 19 (12.26%) SiteCatalyst
14 19 (12.26%) Adobe
15 18 (11.61%) Coremetrics
15 18 (11.61%) MS PowerPoint
16 17 (10.97%) jQuery
16 17 (10.97%) PHP
17 14 (9.032%) Agile Software Development
18 13 (8.387%) Adobe Illustrator
18 13 (8.387%) Degree
18 13 (8.387%) Email Marketing
18 13 (8.387%) Digital Marketing
18 13 (8.387%) Project Management
19 12 (7.742%) Publishing

Google Analytics
Top Related IT Skills by Category

For the 6 months to 24 May 2013, IT contractor jobs across the England region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Development
1 35 (22.58%) HTML
2 32 (20.65%) CSS
3 17 (10.97%) jQuery
4 12 (7.742%) HTML5
5 11 (7.097%) CSS3
5 11 (7.097%) XML
6 9 (5.806%) .NET
7 7 (4.516%) Ajax
8 5 (3.226%) ASP.NET
9 4 (2.581%) XHTML
9 4 (2.581%) ASP
9 4 (2.581%) Sass
10 3 (1.935%) ASP.NET MVC
10 3 (1.935%) REST
10 3 (1.935%) ASP.NET MVC 3
10 3 (1.935%) Node.js
10 3 (1.935%) CodeIgniter
10 3 (1.935%) MooTools
10 3 (1.935%) Web Services
10 3 (1.935%) JSP
Application Platforms
1 29 (18.71%) CMS
2 5 (3.226%) WordPress
2 5 (3.226%) IIS
2 5 (3.226%) SAS
3 3 (1.935%) Sitecore CMS
4 2 (1.290%) TeamSite
4 2 (1.290%) SharePoint
4 2 (1.290%) Apache
4 2 (1.290%) Magento
4 2 (1.290%) Drupal
4 2 (1.290%) nginx
5 1 (0.645%) Facebook Platform
5 1 (0.645%) Adobe CQ
5 1 (0.645%) Windows Azure
5 1 (0.645%) Google App Engine
5 1 (0.645%) ExpressionEngine
5 1 (0.645%) Confluence
5 1 (0.645%) CM System
5 1 (0.645%) Joomla!
5 1 (0.645%) Umbraco
Applications
1 26 (16.77%) Photoshop
2 18 (11.61%) MS PowerPoint
3 13 (8.387%) Adobe Illustrator
4 11 (7.097%) MS Excel
5 6 (3.871%) MS Office
6 3 (1.935%) Fireworks
7 2 (1.290%) QuarkXPress
7 2 (1.290%) FreeHand
8 1 (0.645%) Mingle
8 1 (0.645%) InDesign
8 1 (0.645%) MS Project
8 1 (0.645%) MS Visio
8 1 (0.645%) SPSS
8 1 (0.645%) Acrobat
Business Applications
1 27 (17.42%) WebTrends
2 19 (12.26%) SiteCatalyst
3 1 (0.645%) SAP Oil and Gas
Communications & Networking
1 7 (4.516%) Internet
2 2 (1.290%) Intranet
2 2 (1.290%) DNS
2 2 (1.290%) HTTP
3 1 (0.645%) NFC
3 1 (0.645%) FTP
3 1 (0.645%) TCP/IP
Database & Business Intelligence
1 10 (6.452%) Data Mart
2 9 (5.806%) Data Mining
3 6 (3.871%) MySQL
4 5 (3.226%) SQL Server
5 3 (1.935%) MongoDB
6 2 (1.290%) MS Access
6 2 (1.290%) Crystal Reports
6 2 (1.290%) QlikView
7 1 (0.645%) Big Data
7 1 (0.645%) NoSQL
7 1 (0.645%) SQL Server 2005
7 1 (0.645%) SQL Server 2008
7 1 (0.645%) DB2
7 1 (0.645%) OLAP
7 1 (0.645%) TOAD
7 1 (0.645%) Data Warehouse
Development Applications
1 4 (2.581%) Dreamweaver
1 4 (2.581%) Git (software)
2 3 (1.935%) Subversion
2 3 (1.935%) LoadRunner
2 3 (1.935%) JMeter
3 1 (0.645%) GitHub
3 1 (0.645%) QUnit
3 1 (0.645%) Jasmine
3 1 (0.645%) Jenkins
3 1 (0.645%) Balsamiq Mockups
3 1 (0.645%) Hudson
3 1 (0.645%) Appcelerator Titanium
3 1 (0.645%) JIRA
3 1 (0.645%) ReSharper
3 1 (0.645%) CruiseControl
3 1 (0.645%) NUnit
3 1 (0.645%) Team Foundation Server
3 1 (0.645%) Visual Studio
3 1 (0.645%) Xcode
General
1 48 (30.97%) Marketing
2 12 (7.742%) Publishing
3 9 (5.806%) Finance
4 6 (3.871%) French Language
4 6 (3.871%) German Language
5 4 (2.581%) Advertising
5 4 (2.581%) Games
6 3 (1.935%) Retail
7 2 (1.290%) Manufacturing
7 2 (1.290%) Multimedia
8 1 (0.645%) Local Government
8 1 (0.645%) Electronics
8 1 (0.645%) Telecoms
8 1 (0.645%) Law
Job Titles
1 76 (49.03%) Analyst
2 43 (27.74%) Web Analyst
3 15 (9.677%) Developer
4 14 (9.032%) Consultant
5 12 (7.742%) Junior
6 10 (6.452%) Junior Analyst
6 10 (6.452%) Web Manager
7 8 (5.161%) SEO Analyst
8 7 (4.516%) Senior Analyst
9 6 (3.871%) Project Manager
9 6 (3.871%) Web Developer
10 5 (3.226%) Web Analytics Consultant
10 5 (3.226%) Senior Web Analyst
11 4 (2.581%) Business Analyst
11 4 (2.581%) Digital Project Manager
11 4 (2.581%) Copywriter
11 4 (2.581%) SEO Consultant
11 4 (2.581%) Data Analyst
11 4 (2.581%) Web Editor
11 4 (2.581%) Designer
Miscellaneous
1 20 (12.90%) Social Media
2 4 (2.581%) Management Information System
2 4 (2.581%) Visualisation
3 3 (1.935%) Mobile App
4 2 (1.290%) N-Tier
4 2 (1.290%) iPhone
4 2 (1.290%) Computer Science
4 2 (1.290%) Statistics
4 2 (1.290%) Digital Media
5 1 (0.645%) iPad
5 1 (0.645%) New Media
5 1 (0.645%) Graphic Design
5 1 (0.645%) Animation
5 1 (0.645%) Blog
5 1 (0.645%) Social Network
5 1 (0.645%) Data Protection Act
5 1 (0.645%) RIA
5 1 (0.645%) Copywriting
5 1 (0.645%) Data Extraction
5 1 (0.645%) DTV
Operating Systems
1 5 (3.226%) Windows
2 3 (1.935%) Apple iOS
2 3 (1.935%) Windows Server 2008
3 2 (1.290%) Android
4 1 (0.645%) UNIX
4 1 (0.645%) Linux
4 1 (0.645%) Windows Server 2003
Processes & Methodologies
1 155 (100.00%) Analytics
2 67 (43.23%) SEO
3 64 (41.29%) Web Analytics
4 28 (18.06%) E-Commerce
5 24 (15.48%) Content Management
6 20 (12.90%) Online Marketing
7 14 (9.032%) Agile Software Development
8 13 (8.387%) Email Marketing
8 13 (8.387%) Digital Marketing
8 13 (8.387%) Project Management
9 10 (6.452%) Web Development
9 10 (6.452%) Information Architecture
10 9 (5.806%) MVC
11 8 (5.161%) B2B
11 8 (5.161%) Web Design
11 8 (5.161%) Data Protection
12 7 (4.516%) Data Analysis
12 7 (4.516%) TDD
12 7 (4.516%) Migration
13 6 (3.871%) Business Intelligence
Programming Languages
1 28 (18.06%) JavaScript
2 26 (16.77%) SQL
3 17 (10.97%) PHP
4 5 (3.226%) C#
5 4 (2.581%) Java
6 2 (1.290%) Objective-C
6 2 (1.290%) Python
6 2 (1.290%) ActionScript
7 1 (0.645%) Scala
7 1 (0.645%) ActionScript 3.0
7 1 (0.645%) GLSL
7 1 (0.645%) XPath
7 1 (0.645%) Ruby
7 1 (0.645%) PHP5
7 1 (0.645%) Groovy
7 1 (0.645%) VBA
7 1 (0.645%) C++
7 1 (0.645%) T-SQL
7 1 (0.645%) VB
Qualifications
1 13 (8.387%) Degree
2 1 (0.645%) ISTQB
2 1 (0.645%) Postgraduate
2 1 (0.645%) ISEB
Quality Assurance & Compliance
1 4 (2.581%) QA
Systems Management
1 3 (1.935%) HP SiteScope
Vendors
1 155 (100.00%) Google
2 51 (32.90%) Omniture
3 19 (12.26%) Adobe
4 18 (11.61%) Coremetrics
5 10 (6.452%) Unica
6 8 (5.161%) Microsoft
7 7 (4.516%) Interwoven
8 6 (3.871%) Hitwise
8 6 (3.871%) Twitter
9 5 (3.226%) ATG
10 4 (2.581%) Sitecore
10 4 (2.581%) Facebook
11 3 (1.935%) Tableau
11 3 (1.935%) RightScale
11 3 (1.935%) HP
12 2 (1.290%) FatWire
12 2 (1.290%) Business Objects
12 2 (1.290%) Oracle
12 2 (1.290%) Atlassian
12 2 (1.290%) Eloqua
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