The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 1 May 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
1 May 2015
Same period 2014 Same period 2013
Google Analytics
Rank 453 491 442
Rank change year-on-year
+38 -49
Contract jobs citing Google Analytics 127 81 100
As % of all contract IT jobs located in England 0.25% 0.16% 0.23%
As % of the Cloud Services category 4.83% 4.74% 9.63%
Number of daily rates quoted 71 60 66
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£325 £300 £250
Average daily rate % change year-on-year
+8.33% +20.00%
90% offered a daily rate of more than £215 £190 £113
10% offered a daily rate of more than £475 £480 £350
UK excluding London average daily rate £300 £300 £230
% change year-on-year
- +30.43%
Number of hourly rates quoted 3 2 5
Average hourly rate £16.43 £24.25 £13.50
Average hourly rate % change year-on-year
-32.24% +79.62%
UK excluding London average hourly rate - £16.50 £13.50
% change year-on-year
- +22.22%
Google Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the England region.

Cloud Services Category
England
Contract IT job ads with a match in the
Cloud Services category
2629 1710 1038
As % of all contract IT jobs located in England 5.19% 3.45% 2.38%
Number of daily rates quoted 1692 1094 698
Average daily rate £418 £410 £350
Average daily rate % change year-on-year
+1.82% +17.14%
90% offered a daily rate of more than £275 £300 £238
10% offered a daily rate of more than £600 £525 £500
UK excluding London average daily rate £400 £400 £325
% change year-on-year
- +23.07%
Number of hourly rates quoted 87 28 22
Average hourly rate £27.32 £16.25 £19.25
Average hourly rate % change year-on-year
+68.09% -15.58%
90% offered a hourly rate of more than £14.85 £8.81 £12.50
10% offered a hourly rate of more than £40.00 £28.40 £51.40
UK excluding London average hourly rate £25.00 £13.50 £16.02
% change year-on-year
+85.18% -15.70%

Google Analytics
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the England region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in England

Google Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the England region.

Google Analytics Daily Rate Trend in England

Google Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the England region over the 3 months to 1 May 2015.

Google Analytics Daily Rate Histogram in England

Google Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the England region.

Google Analytics Hourly Rate Trend in England

Google Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the England region over the 3 months to 1 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +24 70 £325 +8.33% 46
South East -6 18 £344 +14.58% 17
East of England +10 12 £220 -48.23% 5
East Midlands +4 11 £281 +40.62% 4
South West +2 7 £350 +12.00% 2
West Midlands - 4 £313 - 9
Yorkshire -8 3 £268 - 8
North West -20 2 £288 - 13
Google Analytics
UK

Google Analytics
Top 30 Related IT Skills in England

For the 6 months to 1 May 2015, IT contractor jobs across the England region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 234 (100.00%) Analytics
2 233 (99.57%) Google
3 76 (32.48%) Marketing
4 69 (29.49%) HTML
5 67 (28.63%) Web Analytics
6 57 (24.36%) Adobe
7 55 (23.50%) JavaScript
8 53 (22.65%) Agile Software Development
9 51 (21.79%) E-Commerce
10 47 (20.09%) Adobe Analytics
11 44 (18.80%) Omniture
12 42 (17.95%) CSS
12 42 (17.95%) Analytical Skills
13 39 (16.67%) SQL
14 38 (16.24%) User Experience
15 36 (15.38%) WebTrends
15 36 (15.38%) Finance
16 34 (14.53%) Degree
16 34 (14.53%) Social Media
17 32 (13.68%) CMS
18 31 (13.25%) SEO
19 29 (12.39%) Content Management
20 23 (9.83%) Data Analysis
21 22 (9.40%) Project Management
21 22 (9.40%) HTML5
21 22 (9.40%) Tableau
22 21 (8.97%) CSS3
22 21 (8.97%) .NET
22 21 (8.97%) Retail
23 20 (8.55%) MS Excel

Google Analytics
Top Related IT Skills in England by Category

For the 6 months to 1 May 2015, IT contractor jobs across the England region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 32 (13.68%) CMS
2 12 (5.13%) SAS
3 10 (4.27%) Drupal
4 9 (3.85%) Adobe Experience Manager
5 7 (2.99%) Oracle Workflow
5 7 (2.99%) WordPress
6 6 (2.56%) Umbraco
7 5 (2.14%) Sitecore CMS
8 4 (1.71%) WebSphere
9 3 (1.28%) SharePoint
9 3 (1.28%) WebLogic
9 3 (1.28%) Node.js
9 3 (1.28%) Confluence
10 1 (0.43%) Joomla!
10 1 (0.43%) TYPO3
10 1 (0.43%) Tomcat
10 1 (0.43%) IIS
Applications
1 20 (8.55%) MS Excel
2 13 (5.56%) Spreadsheet
3 10 (4.27%) Photoshop
4 7 (2.99%) MS Office
5 5 (2.14%) MS PowerPoint
5 5 (2.14%) SPSS
6 3 (1.28%) Adobe Illustrator
7 1 (0.43%) PowerPivot
Business Applications
1 36 (15.38%) WebTrends
2 7 (2.99%) Adobe Campaign
3 4 (1.71%) Optimost
4 1 (0.43%) Dynamics CRM
4 1 (0.43%) Unica
4 1 (0.43%) Radian6
Cloud Services
1 47 (20.09%) Adobe Analytics
2 4 (1.71%) Google Cloud Platform
2 4 (1.71%) Amazon AWS
3 3 (1.28%) Microsoft Azure
3 3 (1.28%) Amazon CloudWatch
4 1 (0.43%) Google App Engine
4 1 (0.43%) GitHub
4 1 (0.43%) PaaS
4 1 (0.43%) Heroku
4 1 (0.43%) Yammer
4 1 (0.43%) Responsys
Communications & Networking
1 9 (3.85%) Intranet
2 7 (2.99%) Internet
3 5 (2.14%) SMS
4 3 (1.28%) HTTP
5 1 (0.43%) SSL
Database & Business Intelligence
1 11 (4.70%) Data Warehouse
1 11 (4.70%) Data Mining
2 10 (4.27%) SQL Server
3 8 (3.42%) Oracle Database
3 8 (3.42%) Oracle Database 11g
4 7 (2.99%) Oracle Database 10g
4 7 (2.99%) Oracle BI EE
5 6 (2.56%) MySQL
6 3 (1.28%) DB2
6 3 (1.28%) BigQuery
7 2 (0.85%) Relational Database
7 2 (0.85%) Big Data
7 2 (0.85%) NoSQL
7 2 (0.85%) QlikView
7 2 (0.85%) PostgreSQL
7 2 (0.85%) SQL Server Integration Services
8 1 (0.43%) SQL Server Reporting Services
8 1 (0.43%) SQL Server 2005
8 1 (0.43%) Spotfire
8 1 (0.43%) MS Access
Development Applications
1 8 (3.42%) Firebug
2 7 (2.99%) Fiddler
3 6 (2.56%) Git (software)
3 6 (2.56%) Subversion
4 4 (1.71%) Dreamweaver
5 3 (1.28%) Selenium
5 3 (1.28%) JIRA
5 3 (1.28%) LoadRunner
5 3 (1.28%) TeamCity
5 3 (1.28%) TestComplete
5 3 (1.28%) Team Foundation Server
5 3 (1.28%) SoapUI
5 3 (1.28%) Psake
5 3 (1.28%) Grunt
6 2 (0.85%) VSS/SourceSafe
7 1 (0.43%) Ant
7 1 (0.43%) Visual Studio
7 1 (0.43%) Mercurial
7 1 (0.43%) Bitbucket
7 1 (0.43%) Jasmine
General
1 76 (32.48%) Marketing
2 36 (15.38%) Finance
3 21 (8.97%) Retail
4 19 (8.12%) Publishing
5 14 (5.98%) Banking
6 3 (1.28%) Legal
7 2 (0.85%) Pharmaceutical
7 2 (0.85%) Back Office
7 2 (0.85%) Advertising
7 2 (0.85%) Multimedia
8 1 (0.43%) Billing
8 1 (0.43%) Retail Banking
8 1 (0.43%) Local Government
8 1 (0.43%) Games
8 1 (0.43%) Financial Institution
Job Titles
1 81 (34.62%) Analyst
2 42 (17.95%) Web Analyst
3 36 (15.38%) Developer
4 23 (9.83%) Product Manager
5 16 (6.84%) Senior Manager
6 15 (6.41%) Senior Product Manager
7 12 (5.13%) Performance Analyst
7 12 (5.13%) Data Analyst
8 11 (4.70%) Web Developer
9 10 (4.27%) Consultant
10 8 (3.42%) Front-End Developer
10 8 (3.42%) Designer
11 7 (2.99%) Oracle Developer
11 7 (2.99%) Web Manager
12 5 (2.14%) E-Commerce Manager
12 5 (2.14%) Web Editor
12 5 (2.14%) Project Manager
12 5 (2.14%) Web Analytics Consultant
13 4 (1.71%) Business Analyst
13 4 (1.71%) Test Analyst
Libraries, Frameworks & Software Standards
1 69 (29.49%) HTML
2 42 (17.95%) CSS
3 22 (9.40%) HTML5
4 21 (8.97%) CSS3
4 21 (8.97%) .NET
5 19 (8.12%) jQuery
6 14 (5.98%) ASP.NET
6 14 (5.98%) Web Services
7 10 (4.27%) XML
8 9 (3.85%) RESTful
9 8 (3.42%) Ajax
10 6 (2.56%) .NET Framework
11 5 (2.14%) Flash
11 5 (2.14%) XHTML
11 5 (2.14%) Sass
11 5 (2.14%) AngularJS
12 3 (1.28%) WebSphere MQ
12 3 (1.28%) WebSphere Message Broker
12 3 (1.28%) Django
12 3 (1.28%) LESS
Miscellaneous
1 42 (17.95%) Analytical Skills
2 38 (16.24%) User Experience
3 34 (14.53%) Social Media
4 15 (6.41%) Statistics
4 15 (6.41%) Visualisation
5 10 (4.27%) Open Source
5 10 (4.27%) Computer Science
6 9 (3.85%) Digital Media
6 9 (3.85%) Mobile App
7 5 (2.14%) Psychology
7 5 (2.14%) Human Factors
7 5 (2.14%) W3C
8 3 (1.28%) iSeries
9 2 (0.85%) Algorithms
9 2 (0.85%) NHS
9 2 (0.85%) Management Information System
9 2 (0.85%) AS400
9 2 (0.85%) Blog
9 2 (0.85%) Mathematics
9 2 (0.85%) Taxonomies
Operating Systems
1 9 (3.85%) Apple iOS
1 9 (3.85%) Android
2 6 (2.56%) Linux
3 4 (1.71%) Red Hat Enterprise Linux
4 3 (1.28%) Windows
5 1 (0.43%) Windows Mobile
5 1 (0.43%) UNIX
5 1 (0.43%) Solaris
Processes & Methodologies
1 234 (100.00%) Analytics
2 67 (28.63%) Web Analytics
3 53 (22.65%) Agile Software Development
4 51 (21.79%) E-Commerce
5 31 (13.25%) SEO
6 29 (12.39%) Content Management
7 23 (9.83%) Data Analysis
8 22 (9.40%) Project Management
9 20 (8.55%) Multivariate Testing
10 14 (5.98%) Web Development
11 13 (5.56%) Workflow
12 12 (5.13%) Digital Marketing
12 12 (5.13%) ETL
13 11 (4.70%) CRM
13 11 (4.70%) Product Management
13 11 (4.70%) Campaign Management
14 10 (4.27%) Online Marketing
14 10 (4.27%) Information Architecture
14 10 (4.27%) Pay per click
15 9 (3.85%) Cluster Analysis
Programming Languages
1 55 (23.50%) JavaScript
2 39 (16.67%) SQL
3 16 (6.84%) Java
4 14 (5.98%) Python
5 11 (4.70%) Ruby
6 9 (3.85%) R
7 8 (3.42%) C#
8 7 (2.99%) PHP
8 7 (2.99%) PL/SQL
8 7 (2.99%) VBScript
8 7 (2.99%) VB.NET
9 6 (2.56%) C
10 4 (1.71%) PowerShell
11 3 (1.28%) VBA
12 2 (0.85%) Scala
12 2 (0.85%) Objective-C
13 1 (0.43%) VB
13 1 (0.43%) T-SQL
13 1 (0.43%) C++
13 1 (0.43%) Embedded C++
Qualifications
1 34 (14.53%) Degree
2 12 (5.13%) Security Cleared
3 5 (2.14%) SC Cleared
4 1 (0.43%) PRINCE2 Certification
4 1 (0.43%) DV Cleared
Quality Assurance & Compliance
1 8 (3.42%) QA
2 2 (0.85%) WAI
3 1 (0.43%) Data Quality
System Software
1 1 (0.43%) Docker
Systems Management
1 1 (0.43%) TeamSite
Vendors
1 233 (99.57%) Google
2 57 (24.36%) Adobe
3 44 (18.80%) Omniture
4 22 (9.40%) Tableau
5 17 (7.26%) Microsoft
6 12 (5.13%) Oracle
7 11 (4.70%) Business Objects
8 9 (3.85%) DoubleClick
9 8 (3.42%) Twitter
10 7 (2.99%) Aprimo
10 7 (2.99%) Facebook
10 7 (2.99%) Eloqua
11 6 (2.56%) IBM
12 5 (2.14%) Coremetrics
12 5 (2.14%) Sitecore
12 5 (2.14%) hybris
13 4 (1.71%) Tealeaf
13 4 (1.71%) Salesforce.com
13 4 (1.71%) HP
14 3 (1.28%) Endeca
Leicester, Leicestershire
Capita Resourcing - IT Resourcing
Rate: £145 per day
Posted: 2 days ago
City of London
Energize Recruitment Solutions Ltd
Rate: £300 - £450 per day
Posted: 4 days ago
Basingstoke, Hampshire
Spectrum IT Recruitment (South) Ltd
Rate: £280 - £310 per day
Posted: 4 days ago
Central London / West End
Talent Spa
Rate: £300-350 pd
Posted: 4 days ago
Watford, Hertfordshire
Action For Children
Rate: £32,201- £35,930 per annum
Posted: 4 days ago
West Midlands
Camping and Caravanning Club
Rate: £19,000 - £23,000 + Benefits
Posted: 5 days ago
Northamptonshire
The Bridge Ltd
Rate: Up to £200 per day
Posted: 6 days ago
London
Oho Group Ltd.
Rate: £250 - £300 per day
Posted: 6 days ago
City of London
Energize Recruitment Solutions Ltd
Rate: £300 - £450 per day
Posted: 10 days ago
Sheffield
Hays IT - Uk Posting account
Rate: £26800.00 - £32500.00 per annum + Excellent benefits
Posted: 16 days ago
London
Interquest - ITQ Financial - Tunbridge Wells
Rate: £300 - £350 per day
Posted: 23 days ago
London
Energize Recruitment Solutions Ltd
Rate: £400 - £600 per day
Posted: 26 days ago