The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the England region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 9 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
9 Dec 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 455 472 491
Rank change year-on-year
+17 +19
Contract jobs citing Google Analytics 152 142 130
As % of all contract IT jobs located in England 0.33% 0.28% 0.25%
As % of the Cloud Services category 2.68% 3.96% 5.28%
Number of daily rates quoted 110 90 89
Median daily rate £350 £325 £340
Median daily rate % change year-on-year
+7.69% -4.41%
90% offered a daily rate of more than £250 £160 £235
10% offered a daily rate of more than £489 £400 £500
UK excluding London median daily rate £385 £250 £300
% change year-on-year
+54.00% -16.66%
Number of hourly rates quoted 3 6 4
Median hourly rate £18.00 £16.77 £28.50
Median hourly rate % change year-on-year
+7.36% -41.17%
90% offered a hourly rate of more than £16.72 £13.25 £19.50
10% offered a hourly rate of more than £19.60 £33.50 £41.00
UK excluding London median hourly rate £19.00 £14.50 £40.00
% change year-on-year
+31.03% -63.75%
Google Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the England region.

Cloud Services Category
England
Contract IT job ads with a match in the
Cloud Services category
5674 3587 2462
As % of all contract IT jobs located in England 12.37% 7.11% 4.78%
Number of daily rates quoted 3893 2492 1684
Median daily rate £475 £450 £438
Median daily rate % change year-on-year
+5.55% +2.85%
90% offered a daily rate of more than £315 £300 £290
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £438 £404 £413
% change year-on-year
+8.42% -2.18%
Number of hourly rates quoted 91 55 56
Median hourly rate £19.00 £22.88 £21.56
Median hourly rate % change year-on-year
-16.93% +6.09%
90% offered a hourly rate of more than £12.10 £10.75 £10.10
10% offered a hourly rate of more than £52.10 £81.25 £34.00
UK excluding London median hourly rate £16.50 £27.50 £18.50
% change year-on-year
-40.00% +48.64%

Google Analytics
Jobs Demand Trend in England

The demand trend of contract jobs across the England region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in England

Google Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the England region.

Google Analytics Daily Rate Trend in England

Google Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the England region over the 3 months to 9 December 2016.

Google Analytics Daily Rate Histogram in England

Google Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the England region.

Google Analytics Hourly Rate Trend in England

Google Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the England region over the 3 months to 9 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +8 86 £325 -2.98% 40
South East +22 16 £250 +8.69% 5
Yorkshire +28 15 £339 +6.27% 7
West Midlands +1 14 £509 +45.35% 8
North West -1 11 £300 +33.33% 9
East Midlands +1 5 £425 - 6
East of England 0 2 £200 - 2
South West +7 1 £300 -9.43% 1
Google Analytics
UK

Google Analytics
Top 30 Related IT Skills in England

For the 6 months to 9 December 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Google Analytics.

1 292 (100.00%) Analytics
2 284 (97.26%) Google
3 118 (40.41%) Marketing
4 84 (28.77%) Analytical Skills
5 78 (26.71%) HTML
6 77 (26.37%) Web Analytics
7 74 (25.34%) Agile Software Development
8 68 (23.29%) CSS
9 66 (22.60%) User Experience
10 65 (22.26%) SQL
10 65 (22.26%) SEO
11 60 (20.55%) Adobe
12 56 (19.18%) JavaScript
13 52 (17.81%) E-Commerce
14 46 (15.75%) Digital Marketing
15 45 (15.41%) Tableau
16 40 (13.70%) Adobe Analytics
17 39 (13.36%) Social Media
17 39 (13.36%) Degree
18 35 (11.99%) jQuery
19 34 (11.64%) Finance
19 34 (11.64%) Visualisation
20 33 (11.30%) Data Analysis
21 32 (10.96%) CMS
21 32 (10.96%) HTML5
22 29 (9.93%) CSS3
22 29 (9.93%) Omniture
23 28 (9.59%) Pay per click
24 27 (9.25%) CRM
25 26 (8.90%) Stakeholder Management

Google Analytics
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 32 (10.96%) CMS
2 16 (5.48%) Drupal
2 16 (5.48%) SAS
3 8 (2.74%) Umbraco
4 7 (2.40%) Apache
4 7 (2.40%) Elasticsearch
5 6 (2.05%) WordPress
6 5 (1.71%) Tomcat
7 4 (1.37%) SharePoint
8 3 (1.03%) Apache Spark
8 3 (1.03%) nginx
8 3 (1.03%) Sitecore CMS
9 2 (0.68%) Confluence
9 2 (0.68%) OpenStack
9 2 (0.68%) WebSphere
10 1 (0.34%) Facebook Platform
10 1 (0.34%) IIS
10 1 (0.34%) JBoss
10 1 (0.34%) Kentico
10 1 (0.34%) WebLogic
Applications
1 21 (7.19%) MS Excel
2 17 (5.82%) Photoshop
3 15 (5.14%) MS PowerPoint
4 11 (3.77%) MS Office
5 7 (2.40%) Adobe Creative Suite
5 7 (2.40%) OmniGraffle
5 7 (2.40%) SPSS
6 6 (2.05%) Adobe Illustrator
7 4 (1.37%) InfoPath
8 3 (1.03%) Stata
9 2 (0.68%) Pixate
10 1 (0.34%) Fireworks
10 1 (0.34%) Spreadsheet
Business Applications
1 17 (5.82%) WebTrends
2 9 (3.08%) Sprinklr
3 5 (1.71%) Dynamics CRM
3 5 (1.71%) Magento
4 3 (1.03%) Eloqua
4 3 (1.03%) Radian6
5 2 (0.68%) SessionCam
6 1 (0.34%) Adobe Campaign
6 1 (0.34%) Oracle BPM
6 1 (0.34%) Unica
Cloud Services
1 40 (13.70%) Adobe Analytics
2 20 (6.85%) Google Tag Manager
3 15 (5.14%) Amazon AWS
4 14 (4.79%) GitHub
5 13 (4.45%) AdWords
6 12 (4.11%) Google Cloud Platform
7 4 (1.37%) Socialbakers
8 3 (1.03%) Flurry Analytics
8 3 (1.03%) MailChimp
9 2 (0.68%) Amazon S3
9 2 (0.68%) DigitalOcean
9 2 (0.68%) Heroku
9 2 (0.68%) Linode
9 2 (0.68%) Microsoft Azure
9 2 (0.68%) SaaS
9 2 (0.68%) Slack
10 1 (0.34%) Adobe Creative Cloud
10 1 (0.34%) Silverpop
10 1 (0.34%) SmartFocus
10 1 (0.34%) Yammer
Communications & Networking
1 11 (3.77%) Internet
2 10 (3.42%) Intranet
3 4 (1.37%) Extranet
4 3 (1.03%) HTTP
4 3 (1.03%) SSL
4 3 (1.03%) TCP/IP
5 1 (0.34%) VoIP
Database & Business Intelligence
1 20 (6.85%) SQL Server
2 16 (5.48%) MySQL
3 12 (4.11%) BigQuery
4 11 (3.77%) SQL Server Integration Services
5 10 (3.42%) Mixpanel
6 8 (2.74%) Big Data
7 6 (2.05%) QlikView
8 5 (1.71%) MongoDB
8 5 (1.71%) NoSQL
8 5 (1.71%) SQL Server Reporting Services
9 4 (1.37%) Data Warehouse
9 4 (1.37%) PostgreSQL
10 3 (1.03%) Hadoop
10 3 (1.03%) SAS Enterprise Guide
10 3 (1.03%) SAS Visual Analytics
11 2 (0.68%) Data Mining
11 2 (0.68%) DataStage
11 2 (0.68%) IBM InfoSphere
11 2 (0.68%) Relational Database
12 1 (0.34%) OLAP
Development Applications
1 20 (6.85%) Git (software)
2 18 (6.16%) Axure RP
3 12 (4.11%) Jenkins
4 11 (3.77%) Cucumber
5 7 (2.40%) Bitbucket
5 7 (2.40%) JMeter
6 5 (1.71%) Grunt
6 5 (1.71%) gulp
7 4 (1.37%) JIRA
7 4 (1.37%) Karma Test Runner
7 4 (1.37%) Selenium
7 4 (1.37%) SQL Server Management Studio (SSMS)
7 4 (1.37%) Visual Studio
7 4 (1.37%) Visual Studio Tools for Office
8 3 (1.03%) Ant
8 3 (1.03%) Bower
8 3 (1.03%) Gatling
8 3 (1.03%) IntelliJ
8 3 (1.03%) Sublime Text
9 2 (0.68%) git-flow
General
1 118 (40.41%) Marketing
2 34 (11.64%) Finance
3 20 (6.85%) Retail
4 17 (5.82%) Publishing
5 13 (4.45%) Advertising
6 7 (2.40%) Pharmaceutical
7 6 (2.05%) Telecoms
8 5 (1.71%) Legal
9 4 (1.37%) Banking
9 4 (1.37%) Games
10 3 (1.03%) Brand Awareness
10 3 (1.03%) Law
11 2 (0.68%) Back Office
11 2 (0.68%) German Language
12 1 (0.34%) Manufacturing
12 1 (0.34%) Portuguese Language
Job Titles
1 84 (28.77%) Analyst
2 60 (20.55%) Developer
3 26 (8.90%) Digital Analyst
4 23 (7.88%) Designer
5 22 (7.53%) Web Analyst
6 18 (6.16%) Data Analyst
7 17 (5.82%) Analytics Manager
7 17 (5.82%) Consultant
8 16 (5.48%) Performance Analyst
8 16 (5.48%) UX Designer
9 15 (5.14%) Google Analytics Analyst
10 13 (4.45%) Front End Developer (Client-Side Developer)
11 12 (4.11%) Marketing Manager
12 11 (3.77%) Digital Analytics Manager
12 11 (3.77%) Project Manager
12 11 (3.77%) Senior Analyst
12 11 (3.77%) SEO Manager
13 10 (3.42%) Web Manager
14 9 (3.08%) Digital Marketing Manager
14 9 (3.08%) Digital Project Manager
Libraries, Frameworks & Software Standards
1 78 (26.71%) HTML
2 68 (23.29%) CSS
3 35 (11.99%) jQuery
4 32 (10.96%) HTML5
5 29 (9.93%) CSS3
6 21 (7.19%) AngularJS
6 21 (7.19%) Sass
7 13 (4.45%) .NET
8 12 (4.11%) Node.js
9 11 (3.77%) XML
10 8 (2.74%) JSON
10 8 (2.74%) RESTful
11 7 (2.40%) Ajax
11 7 (2.40%) ELK Stack
11 7 (2.40%) Twitter Bootstrap
12 6 (2.05%) LAMP
12 6 (2.05%) REST
12 6 (2.05%) Web Services
13 5 (1.71%) ASP.NET
13 5 (1.71%) XSLT
Miscellaneous
1 84 (28.77%) Analytical Skills
2 66 (22.60%) User Experience
3 39 (13.36%) Social Media
4 34 (11.64%) Visualisation
5 16 (5.48%) Statistics
6 12 (4.11%) Mathematics
7 10 (3.42%) Data Integration
8 9 (3.08%) Digital Media
8 9 (3.08%) Mobile App
9 8 (2.74%) Credit Risk
10 7 (2.40%) Computer Science
10 7 (2.40%) Economics
11 6 (2.05%) Taxonomies
12 4 (1.37%) FMCG
12 4 (1.37%) Physics
13 3 (1.03%) Algorithms
13 3 (1.03%) Copywriting
13 3 (1.03%) Data Extraction
14 2 (0.68%) Fintech
14 2 (0.68%) Public Cloud
Operating Systems
1 16 (5.48%) Windows
2 11 (3.77%) Linux
3 7 (2.40%) Apple iOS
4 4 (1.37%) Android
5 3 (1.03%) Red Hat Enterprise Linux
5 3 (1.03%) Ubuntu
5 3 (1.03%) Unix
5 3 (1.03%) Windows Server
6 2 (0.68%) CentOS
7 1 (0.34%) Mac OS
7 1 (0.34%) Windows Server 2008
Processes & Methodologies
1 292 (100.00%) Analytics
2 77 (26.37%) Web Analytics
3 74 (25.34%) Agile Software Development
4 65 (22.26%) SEO
5 52 (17.81%) E-Commerce
6 46 (15.75%) Digital Marketing
7 33 (11.30%) Data Analysis
8 28 (9.59%) Pay per click
9 27 (9.25%) CRM
10 26 (8.90%) Stakeholder Management
11 25 (8.56%) Business Intelligence
11 25 (8.56%) Digital Analytics
12 20 (6.85%) Data Visualisation
12 20 (6.85%) Wireframes
13 19 (6.51%) Data Analytics
14 18 (6.16%) Web Development
15 17 (5.82%) Project Management
15 17 (5.82%) Scrum
15 17 (5.82%) Workflow
16 16 (5.48%) Tag Management
Programming Languages
1 65 (22.26%) SQL
2 56 (19.18%) JavaScript
3 21 (7.19%) Python
3 21 (7.19%) R
4 15 (5.14%) PHP
5 13 (4.45%) C#
5 13 (4.45%) Java
6 9 (3.08%) T-SQL
7 8 (2.74%) Ruby
8 7 (2.40%) Groovy
9 5 (1.71%) TypeScript
10 4 (1.37%) Apple Swift
10 4 (1.37%) Scala
10 4 (1.37%) VB
11 3 (1.03%) C
11 3 (1.03%) C++
11 3 (1.03%) Haskell
11 3 (1.03%) MATLAB
11 3 (1.03%) Perl
11 3 (1.03%) VBA
Qualifications
1 39 (13.36%) Degree
2 4 (1.37%) PMI Certification
2 4 (1.37%) PMP
2 4 (1.37%) Security Cleared
3 1 (0.34%) BPSS Clearance
3 1 (0.34%) PhD
3 1 (0.34%) SC Cleared
Quality Assurance & Compliance
1 12 (4.11%) QA
2 9 (3.08%) Actionable Recommendations
3 6 (2.05%) Data Quality
4 2 (0.68%) Disclosure Scotland
5 1 (0.34%) SLA
System Software
1 11 (3.77%) Docker
2 2 (0.68%) VirtualBox
2 2 (0.68%) VMware Infrastructure
2 2 (0.68%) Xen
3 1 (0.34%) HDFS
Systems Management
1 11 (3.77%) Kibana
1 11 (3.77%) Puppet
2 10 (3.42%) Ansible
2 10 (3.42%) Opscode Chef
3 7 (2.40%) logstash
4 3 (1.03%) Grafana
4 3 (1.03%) ZABBIX
5 2 (0.68%) Nagios
5 2 (0.68%) OpenNMS
5 2 (0.68%) Zenoss
6 1 (0.34%) Pingdom
Vendors
1 284 (97.26%) Google
2 60 (20.55%) Adobe
3 45 (15.41%) Tableau
4 29 (9.93%) Omniture
5 17 (5.82%) Microsoft
6 16 (5.48%) DoubleClick
6 16 (5.48%) Twitter
7 14 (4.79%) Facebook
8 9 (3.08%) Brandwatch
9 8 (2.74%) ClickTale
9 8 (2.74%) Oracle
9 8 (2.74%) Splunk
10 7 (2.40%) Salesforce.com
11 6 (2.05%) Tealium
12 5 (1.71%) Coremetrics
12 5 (1.71%) Sitecore
13 4 (1.37%) comScore
13 4 (1.37%) Crimson Hexagon
13 4 (1.37%) MicroStrategy
13 4 (1.37%) SAP
London
Applause IT Innovation
Rate: £250 - £300 per day + Neg.
Posted: 6 hours ago
Leeds, West Yorkshire
Hotfoot Recruitment
Rate: Up to £425 per day
Posted: Yesterday
London
Applause IT Innovation
Rate: £300 - £375 per day + Negotiable
Posted: Yesterday
London
The White Company
Rate: Neg
Posted: 2 days ago
London
Applause IT Innovation
Rate: £300 - £400 per day + Negotiable
Posted: 2 days ago
North West
Gibbs S3
Posted: 21 days ago