The first table below looks at the demand for Google Analytics skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 28 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the England region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
28 Jul 2014
Same period 2013 Same period 2012
Google Analytics
Rank 456 475 472
Rank change year-on-year
+19 -3
Contract jobs citing Google Analytics 101 75 102
As % of all contract IT jobs located in England 0.20% 0.16% 0.19%
As % of the Business Applications category 2.24% 1.84% 2.21%
Number of daily rates quoted 73 47 46
Average daily rate
Keep up to 90%
of your Daily Rate
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£300 £310 £283
Average daily rate % change year-on-year
-3.22% +9.73%
90% offered a daily rate of more than £178 £200 £201
10% offered a daily rate of more than £450 £438 £400
UK excluding London average daily rate £300 £300 £230
% change year-on-year
- +30.43%
Number of hourly rates quoted 2 2 6
Average hourly rate £74.25 £12.50 £28.25
Average hourly rate % change year-on-year
+494.00% -55.75%
90% offered a hourly rate of more than £23.65 £12.50 £18.00
10% offered a hourly rate of more than £124.85 £12.50 £38.86
UK excluding London average hourly rate £11.00 - £28.25
Business Applications Category
England
Contract IT job ads with a match in the
Business Applications category
4499 4082 4613
As % of all contract IT jobs located in England 9.11% 8.76% 8.70%
Number of daily rates quoted 2400 2189 2375
Average daily rate £428 £426 £450
Average daily rate % change year-on-year
+0.29% -5.27%
90% offered a daily rate of more than £300 £290 £290
10% offered a daily rate of more than £575 £600 £578
UK excluding London average daily rate £425 £413 £438
% change year-on-year
+3.03% -5.71%
Number of hourly rates quoted 63 76 52
Average hourly rate £31.50 £21.25 £37.00
Average hourly rate % change year-on-year
+48.23% -42.56%
90% offered a hourly rate of more than £13.36 £12.50 £15.00
10% offered a hourly rate of more than £45.50 £50.00 £61.50
UK excluding London average hourly rate £31.50 £27.50 £32.50
% change year-on-year
+14.54% -15.38%
Google Analytics
UK

Google Analytics
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the England region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in England

Google Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the England region.

Google Analytics Daily Rate Trend in England

Google Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the England region over the 3 months to 28 July 2014.

Google Analytics Daily Rate Histogram in England

Google Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the England region.

Google Analytics Hourly Rate Trend in England

Google Analytics
Hourly Rate Histogram in England

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Google Analytics across the England region over the 3 months to 28 July 2014.

Google Analytics Hourly Rate Histogram in England

Google Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the England region over the 3 months to 28 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +32 67 £350 +12.90% 37
South East -16 15 £240 -26.15% 11
South West -23 10 £300 - 5
West Midlands -9 5 £250 -7.40% 2
Yorkshire +2 2 - - 4
East Midlands 0 1 £401 -5.76% 6
North West - - - - 6
East of England - - - - 3
Google Analytics
UK

Google Analytics
Top 30 Related IT Skills in England

For the 6 months to 28 July 2014, IT contractor jobs across the England region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 183 (100.00%) Google
1 183 (100.00%) Analytics
2 88 (48.09%) HTML
3 80 (43.72%) Marketing
4 70 (38.25%) SEO
5 60 (32.79%) E-Commerce
6 57 (31.15%) CSS
7 49 (26.78%) JavaScript
8 48 (26.23%) CMS
9 46 (25.14%) SQL Server
10 42 (22.95%) jQuery
11 35 (19.13%) SQL
11 35 (19.13%) Omniture
12 34 (18.58%) Digital Marketing
13 31 (16.94%) TDD
14 30 (16.39%) Web Analytics
15 28 (15.30%) Continuous Integration
15 28 (15.30%) C#
16 27 (14.75%) Agile Software Development
16 27 (14.75%) Social Media
17 26 (14.21%) HTML5
18 25 (13.66%) Umbraco
19 24 (13.11%) Retail
19 24 (13.11%) XML
19 24 (13.11%) WebTrends
20 23 (12.57%) Content Management
21 22 (12.02%) User Acceptance Testing
21 22 (12.02%) Git (software)
21 22 (12.02%) Finance
21 22 (12.02%) Scrum

Google Analytics
Top Related IT Skills in England by Category

For the 6 months to 28 July 2014, IT contractor jobs across the England region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 48 (26.23%) CMS
2 25 (13.66%) Umbraco
3 18 (9.84%) SAS
4 11 (6.01%) IIS
5 7 (3.83%) Drupal
6 6 (3.28%) SharePoint
7 3 (1.64%) WebSphere
7 3 (1.64%) SharePoint 2013
7 3 (1.64%) MQSeries
7 3 (1.64%) WordPress
8 2 (1.09%) Sitecore CMS
9 1 (0.55%) ExpressionEngine
9 1 (0.55%) concrete5
9 1 (0.55%) TYPO3
9 1 (0.55%) Joomla!
9 1 (0.55%) Documentum
9 1 (0.55%) Apache
9 1 (0.55%) Tomcat
Applications
1 21 (11.48%) Photoshop
2 13 (7.10%) MS Excel
2 13 (7.10%) MS PowerPoint
3 4 (2.19%) Fireworks
3 4 (2.19%) Adobe Illustrator
4 2 (1.09%) Spreadsheet
4 2 (1.09%) MS Visio
4 2 (1.09%) SPSS
5 1 (0.55%) MS Project
5 1 (0.55%) OmniGraffle
5 1 (0.55%) InDesign
Business Applications
1 24 (13.11%) WebTrends
2 22 (12.02%) SiteCatalyst
3 4 (2.19%) Dynamics CRM
4 2 (1.09%) Oracle CRM
5 1 (0.55%) SAP Oil and Gas
5 1 (0.55%) Magento
Cloud Services
1 8 (4.37%) Amazon AWS
2 1 (0.55%) GitHub
Communications & Networking
1 10 (5.46%) Internet
2 4 (2.19%) HTTP
3 3 (1.64%) Intranet
4 2 (1.09%) FTP
5 1 (0.55%) SMS
Database & Business Intelligence
1 46 (25.14%) SQL Server
2 18 (9.84%) Data Mining
3 17 (9.29%) SQL Server 2008
3 17 (9.29%) Relational Database
4 16 (8.74%) Hadoop
5 15 (8.20%) DB2
6 13 (7.10%) Big Data
7 5 (2.73%) Data Warehouse
7 5 (2.73%) SQL Server Integration Services
8 3 (1.64%) PowerCenter
8 3 (1.64%) PostgreSQL
8 3 (1.64%) MySQL
8 3 (1.64%) MongoDB
8 3 (1.64%) NoSQL
8 3 (1.64%) Redis
9 1 (0.55%) Oracle Database
9 1 (0.55%) ProClarity
9 1 (0.55%) QlikView
9 1 (0.55%) Oracle BI EE
Development Applications
1 22 (12.02%) Git (software)
2 20 (10.93%) Mercurial
3 19 (10.38%) Kiln
3 19 (10.38%) TeamCity
4 9 (4.92%) JIRA
4 9 (4.92%) Bitbucket
5 7 (3.83%) Subversion
6 4 (2.19%) Dreamweaver
7 3 (1.64%) Team Foundation Server
7 3 (1.64%) SoapUI
8 1 (0.55%) Axure RP
8 1 (0.55%) Eclipse
8 1 (0.55%) Firebug
General
1 80 (43.72%) Marketing
2 24 (13.11%) Retail
3 22 (12.02%) Finance
4 14 (7.65%) Publishing
5 12 (6.56%) Advertising
6 10 (5.46%) Pharmaceutical
7 7 (3.83%) Games
8 5 (2.73%) Banking
8 5 (2.73%) Automotive
8 5 (2.73%) German Language
9 4 (2.19%) Financial Institution
10 2 (1.09%) Telecoms
10 2 (1.09%) French Language
11 1 (0.55%) Electronics
11 1 (0.55%) Manufacturing
Job Titles
1 52 (28.42%) Developer
2 41 (22.40%) Analyst
3 22 (12.02%) Front-End Developer
4 12 (6.56%) Web Developer
4 12 (6.56%) Project Manager
4 12 (6.56%) Data Analyst
5 9 (4.92%) Architect
5 9 (4.92%) Web Analyst
6 8 (4.37%) Android Developer
7 7 (3.83%) PPC Manager
7 7 (3.83%) PPC Analyst
7 7 (3.83%) PPC Executive
7 7 (3.83%) Web Editor
7 7 (3.83%) Content Editor
7 7 (3.83%) PPC Specialist
7 7 (3.83%) Digital Project Manager
7 7 (3.83%) Consultant
8 6 (3.28%) Designer
9 5 (2.73%) Web Content Editor
9 5 (2.73%) Webmaster
Libraries, Frameworks & Software Standards
1 88 (48.09%) HTML
2 57 (31.15%) CSS
3 42 (22.95%) jQuery
4 26 (14.21%) HTML5
5 24 (13.11%) XML
6 22 (12.02%) LESS
7 17 (9.29%) JSON
7 17 (9.29%) XHTML
8 15 (8.20%) Twitter Bootstrap
9 12 (6.56%) Ajax
10 11 (6.01%) .NET
11 10 (5.46%) CSS3
12 9 (4.92%) AngularJS
12 9 (4.92%) RESTful
12 9 (4.92%) Web Services
13 8 (4.37%) ASP.NET
14 6 (3.28%) SOAP
14 6 (3.28%) REST
15 5 (2.73%) WebSockets
15 5 (2.73%) Flash
Miscellaneous
1 27 (14.75%) Social Media
2 16 (8.74%) Digital Media
3 13 (7.10%) Mobile App
4 6 (3.28%) EPoS
4 6 (3.28%) W3C
4 6 (3.28%) Visualisation
5 5 (2.73%) Data Integration
5 5 (2.73%) Statistics
6 4 (2.19%) Copywriting
6 4 (2.19%) iPad
7 3 (1.64%) Mobile Banking
7 3 (1.64%) Computer Science
7 3 (1.64%) iSeries
7 3 (1.64%) Management Information System
8 2 (1.09%) BBC
8 2 (1.09%) Mathematics
8 2 (1.09%) New Media
9 1 (0.55%) Enterprise Software
9 1 (0.55%) Blog
9 1 (0.55%) Online Games
Operating Systems
1 19 (10.38%) Windows
1 19 (10.38%) Windows Server 2003
1 19 (10.38%) Windows Server 2008
2 14 (7.65%) Android
3 9 (4.92%) Linux
4 7 (3.83%) Apple iOS
5 1 (0.55%) UNIX
5 1 (0.55%) Solaris
Processes & Methodologies
1 183 (100.00%) Analytics
2 70 (38.25%) SEO
3 60 (32.79%) E-Commerce
4 34 (18.58%) Digital Marketing
5 31 (16.94%) TDD
6 30 (16.39%) Web Analytics
7 28 (15.30%) Continuous Integration
8 27 (14.75%) Agile Software Development
9 23 (12.57%) Content Management
10 22 (12.02%) Scrum
10 22 (12.02%) User Acceptance Testing
11 21 (11.48%) Kanban
12 20 (10.93%) Pay per click
12 20 (10.93%) Project Management
13 19 (10.38%) Responsive Web Design
14 17 (9.29%) BDD
14 17 (9.29%) Continuous Improvement
14 17 (9.29%) Business Intelligence
14 17 (9.29%) Data Analysis
15 16 (8.74%) Data Modelling
Programming Languages
1 49 (26.78%) JavaScript
2 35 (19.13%) SQL
3 28 (15.30%) C#
4 17 (9.29%) Java
5 8 (4.37%) PHP
6 3 (1.64%) Python
7 1 (0.55%) Objective-C
7 1 (0.55%) PL/SQL
7 1 (0.55%) C
7 1 (0.55%) C++
Qualifications
1 21 (11.48%) Degree
2 2 (1.09%) BC Cleared
2 2 (1.09%) Security Cleared
2 2 (1.09%) PMP
2 2 (1.09%) PMI Certification
Quality Assurance & Compliance
1 5 (2.73%) Data Quality
2 1 (0.55%) QA
System Software
1 3 (1.64%) Active Directory
Systems Management
1 3 (1.64%) Hyperic
Vendors
1 183 (100.00%) Google
2 35 (19.13%) Omniture
3 19 (10.38%) Venda
4 17 (9.29%) Oracle
5 14 (7.65%) Tableau
5 14 (7.65%) Facebook
6 13 (7.10%) Twitter
7 11 (6.01%) Business Objects
8 10 (5.46%) Microsoft
8 10 (5.46%) Adobe
9 6 (3.28%) Hitwise
10 5 (2.73%) Splunk
10 5 (2.73%) Sitecore
10 5 (2.73%) Ab Initio
11 4 (2.19%) Salesforce.com
11 4 (2.19%) TIBCO
11 4 (2.19%) Coremetrics
12 3 (1.64%) Vertica
12 3 (1.64%) IBM
12 3 (1.64%) Endeca
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