The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 6 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
6 Jul 2015
Same period 2014 Same period 2013
Google Analytics
Rank 435 447 480
Rank change year-on-year
+12 +33
Contract jobs citing Google Analytics 142 116 69
As % of all contract IT jobs located in England 0.29% 0.24% 0.15%
As % of the Cloud Services category 4.75% 5.86% 5.89%
Number of daily rates quoted 81 86 41
Average daily rate
Keep up to 90%
of your Daily Rate
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£350 £300 £310
Average daily rate % change year-on-year
+16.66% -3.22%
90% offered a daily rate of more than £200 £175 £175
10% offered a daily rate of more than £500 £482 £450
UK excluding London average daily rate £350 £300 £275
% change year-on-year
+16.66% +9.09%
Number of hourly rates quoted 2 2 5
Average hourly rate £13.22 £21.50 £12.50
Average hourly rate % change year-on-year
-38.53% +72.00%
UK excluding London average hourly rate £10.00 £11.00 £13.50
% change year-on-year
-9.09% -18.51%
Google Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the England region.

Cloud Services Category
England
Contract IT job ads with a match in the
Cloud Services category
2989 1981 1172
As % of all contract IT jobs located in England 6.01% 4.14% 2.63%
Number of daily rates quoted 1986 1309 812
Average daily rate £403 £400 £350
Average daily rate % change year-on-year
+0.62% +14.28%
90% offered a daily rate of more than £275 £250 £190
10% offered a daily rate of more than £563 £528 £500
UK excluding London average daily rate £380 £388 £293
% change year-on-year
-1.93% +32.47%
Number of hourly rates quoted 57 48 36
Average hourly rate £35.00 £17.50 £30.50
Average hourly rate % change year-on-year
+100.00% -42.62%
90% offered a hourly rate of more than £12.50 £11.45 £12.50
10% offered a hourly rate of more than £40.40 £24.80 £44.80
UK excluding London average hourly rate £23.00 £15.50 £33.00
% change year-on-year
+48.38% -53.03%

Google Analytics
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the England region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in England

Google Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the England region.

Google Analytics Daily Rate Trend in England

Google Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the England region over the 3 months to 6 July 2015.

Google Analytics Daily Rate Histogram in England

Google Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the England region.

Google Analytics Hourly Rate Trend in England

Google Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the England region over the 3 months to 6 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -2 65 £350 +6.06% 46
South East +1 31 £364 +25.97% 13
East Midlands +6 18 £275 +22.22%
South West -9 12 £350 +16.66% 4
East of England +8 9 £363 +107.14% 7
North West - 4 £300 - 14
West Midlands -3 2 - - 8
Yorkshire -22 2 £268 - 5
Google Analytics
UK

Google Analytics
Top 30 Related IT Skills in England

For the 6 months to 6 July 2015, IT contractor jobs across the England region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 239 (100.00%) Analytics
2 238 (99.58%) Google
3 94 (39.33%) HTML
4 85 (35.56%) Marketing
5 68 (28.45%) Adobe
6 65 (27.20%) JavaScript
6 65 (27.20%) Web Analytics
7 58 (24.27%) CSS
8 55 (23.01%) SEO
9 54 (22.59%) E-Commerce
10 51 (21.34%) User Experience
10 51 (21.34%) Analytical Skills
11 49 (20.50%) Adobe Analytics
12 48 (20.08%) SQL
13 46 (19.25%) Agile Software Development
14 41 (17.15%) Finance
15 40 (16.74%) CMS
16 38 (15.90%) Omniture
16 38 (15.90%) WebTrends
17 36 (15.06%) Data Analysis
17 36 (15.06%) Content Management
18 33 (13.81%) Social Media
19 32 (13.39%) Tableau
20 30 (12.55%) Degree
21 27 (11.30%) HTML5
22 24 (10.04%) CSS3
22 24 (10.04%) Publishing
22 24 (10.04%) .NET
23 23 (9.62%) MS Excel
23 23 (9.62%) Project Management

Google Analytics
Top Related IT Skills in England by Category

For the 6 months to 6 July 2015, IT contractor jobs across the England region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 40 (16.74%) CMS
2 11 (4.60%) Adobe Experience Manager
3 10 (4.18%) Oracle Workflow
3 10 (4.18%) Drupal
4 8 (3.35%) WordPress
4 8 (3.35%) Sitecore CMS
5 7 (2.93%) WebSphere
5 7 (2.93%) SharePoint
6 6 (2.51%) Umbraco
7 5 (2.09%) WebLogic
7 5 (2.09%) IIS
8 4 (1.67%) SAS
9 3 (1.26%) Apache
9 3 (1.26%) Confluence
10 2 (0.84%) Node.js
10 2 (0.84%) NetWeaver
10 2 (0.84%) BizTalk Server
10 2 (0.84%) TYPO3
11 1 (0.42%) ExpressionEngine
Applications
1 23 (9.62%) MS Excel
2 13 (5.44%) Photoshop
3 12 (5.02%) Spreadsheet
4 7 (2.93%) MS Office
5 6 (2.51%) SPSS
6 4 (1.67%) MS PowerPoint
7 2 (0.84%) Adobe Illustrator
7 2 (0.84%) MS Visio
8 1 (0.42%) Fireworks
8 1 (0.42%) PowerPivot
Business Applications
1 38 (15.90%) WebTrends
2 10 (4.18%) Adobe Campaign
3 8 (3.35%) Optimost
4 2 (0.84%) Dynamics CRM
5 1 (0.42%) Radian6
Cloud Services
1 49 (20.50%) Adobe Analytics
2 5 (2.09%) Microsoft Azure
2 5 (2.09%) Amazon AWS
3 4 (1.67%) Google Cloud Platform
4 3 (1.26%) Amazon CloudWatch
5 2 (0.84%) SaaS
5 2 (0.84%) PaaS
5 2 (0.84%) SmartFocus
6 1 (0.42%) Google App Engine
6 1 (0.42%) GitHub
6 1 (0.42%) Yammer
Communications & Networking
1 12 (5.02%) Intranet
1 12 (5.02%) Internet
2 7 (2.93%) SMS
3 5 (2.09%) SSL
4 2 (0.84%) DNS
5 1 (0.42%) HTTP
Database & Business Intelligence
1 15 (6.28%) SQL Server
2 13 (5.44%) Data Warehouse
2 13 (5.44%) Data Mining
3 12 (5.02%) Oracle Database
4 11 (4.60%) MySQL
5 10 (4.18%) Oracle Database 11g
5 10 (4.18%) Oracle BI EE
5 10 (4.18%) Oracle Database 10g
6 5 (2.09%) DB2
7 4 (1.67%) PostgreSQL
7 4 (1.67%) Relational Database
7 4 (1.67%) QlikView
8 3 (1.26%) BigQuery
8 3 (1.26%) Redis
8 3 (1.26%) Neo4j
8 3 (1.26%) Hadoop
8 3 (1.26%) SQL Server Integration Services
9 2 (0.84%) SQL Server 2008
9 2 (0.84%) SQL Server Reporting Services
10 1 (0.42%) SQL Server 2005
Development Applications
1 12 (5.02%) Subversion
2 10 (4.18%) Git (software)
3 7 (2.93%) Firebug
3 7 (2.93%) Fiddler
3 7 (2.93%) Axure RP
4 6 (2.51%) JIRA
5 5 (2.09%) Selenium
5 5 (2.09%) SoapUI
5 5 (2.09%) Team Foundation Server
6 4 (1.67%) Visual Studio
6 4 (1.67%) Dreamweaver
6 4 (1.67%) LoadRunner
6 4 (1.67%) TestComplete
7 3 (1.26%) TeamCity
7 3 (1.26%) Psake
8 2 (0.84%) Redmine
9 1 (0.42%) Jasmine
9 1 (0.42%) Bitbucket
9 1 (0.42%) Jenkins
9 1 (0.42%) Grunt
General
1 85 (35.56%) Marketing
2 41 (17.15%) Finance
3 24 (10.04%) Publishing
4 21 (8.79%) Retail
5 9 (3.77%) Banking
6 6 (2.51%) Advertising
7 4 (1.67%) Back Office
7 4 (1.67%) Multimedia
8 3 (1.26%) Danish Language
8 3 (1.26%) Italian Language
8 3 (1.26%) Norwegian Language
8 3 (1.26%) Swedish Language
8 3 (1.26%) Legal
8 3 (1.26%) Games
9 2 (0.84%) Telecoms
10 1 (0.42%) Manufacturing
10 1 (0.42%) Pharmaceutical
10 1 (0.42%) Billing
10 1 (0.42%) Local Government
10 1 (0.42%) Retail Banking
Job Titles
1 67 (28.03%) Analyst
2 47 (19.67%) Developer
3 32 (13.39%) Web Analyst
4 21 (8.79%) Consultant
5 11 (4.60%) Data Analyst
5 11 (4.60%) Front-End Developer
6 10 (4.18%) Oracle Developer
6 10 (4.18%) Performance Analyst
7 9 (3.77%) Web Developer
8 8 (3.35%) Project Manager
9 7 (2.93%) Junior
9 7 (2.93%) Website Manager
9 7 (2.93%) Web Editor
9 7 (2.93%) Web Manager
9 7 (2.93%) Product Manager
10 6 (2.51%) Oracle Database Developer
10 6 (2.51%) Test Analyst
10 6 (2.51%) Database Developer
10 6 (2.51%) User Experience Consultant
11 5 (2.09%) Designer
Libraries, Frameworks & Software Standards
1 94 (39.33%) HTML
2 58 (24.27%) CSS
3 27 (11.30%) HTML5
4 24 (10.04%) .NET
4 24 (10.04%) CSS3
5 22 (9.21%) jQuery
6 20 (8.37%) ASP.NET
7 18 (7.53%) XML
8 9 (3.77%) .NET Framework
9 8 (3.35%) Ajax
10 7 (2.93%) XHTML
10 7 (2.93%) AngularJS
11 6 (2.51%) Web Services
12 5 (2.09%) WebSphere MQ
12 5 (2.09%) WebSphere Message Broker
12 5 (2.09%) Sass
12 5 (2.09%) Twitter Bootstrap
13 4 (1.67%) LESS
13 4 (1.67%) Ruby on Rails
13 4 (1.67%) JSON
Miscellaneous
1 51 (21.34%) User Experience
1 51 (21.34%) Analytical Skills
2 33 (13.81%) Social Media
3 16 (6.69%) Computer Science
4 15 (6.28%) Visualisation
5 12 (5.02%) Mobile App
5 12 (5.02%) Statistics
6 8 (3.35%) Digital Media
7 6 (2.51%) W3C
8 5 (2.09%) Copywriting
9 4 (1.67%) iSeries
10 3 (1.26%) NHS
10 3 (1.26%) Algorithms
10 3 (1.26%) Management Information System
10 3 (1.26%) AS400
11 2 (0.84%) GIS
11 2 (0.84%) Wiki
11 2 (0.84%) Graphic Design
11 2 (0.84%) Data Centre
11 2 (0.84%) Clustering
Operating Systems
1 10 (4.18%) Linux
1 10 (4.18%) Android
1 10 (4.18%) Apple iOS
2 9 (3.77%) Windows
3 6 (2.51%) Red Hat Enterprise Linux
4 4 (1.67%) UNIX
5 1 (0.42%) Windows Phone
5 1 (0.42%) Solaris
5 1 (0.42%) Windows Mobile
Processes & Methodologies
1 239 (100.00%) Analytics
2 65 (27.20%) Web Analytics
3 55 (23.01%) SEO
4 54 (22.59%) E-Commerce
5 46 (19.25%) Agile Software Development
6 36 (15.06%) Content Management
6 36 (15.06%) Data Analysis
7 23 (9.62%) Project Management
8 21 (8.79%) Multivariate Testing
9 20 (8.37%) Web Development
10 19 (7.95%) Workflow
11 18 (7.53%) Digital Marketing
12 16 (6.69%) ETL
13 14 (5.86%) CRM
13 14 (5.86%) B2C
13 14 (5.86%) Pay per click
13 14 (5.86%) Campaign Management
14 13 (5.44%) Dashboard Development
14 13 (5.44%) System Testing
14 13 (5.44%) Scrum
Programming Languages
1 65 (27.20%) JavaScript
2 48 (20.08%) SQL
3 19 (7.95%) Java
4 14 (5.86%) Python
5 13 (5.44%) PL/SQL
6 12 (5.02%) Ruby
7 11 (4.60%) R
7 11 (4.60%) C#
8 10 (4.18%) PHP
8 10 (4.18%) VBScript
8 10 (4.18%) VB.NET
9 5 (2.09%) C
10 4 (1.67%) T-SQL
10 4 (1.67%) PowerShell
10 4 (1.67%) Scala
11 2 (0.84%) VBA
11 2 (0.84%) VB
11 2 (0.84%) Objective-C
12 1 (0.42%) Embedded C++
12 1 (0.42%) C++
Qualifications
1 30 (12.55%) Degree
2 3 (1.26%) Security Cleared
3 1 (0.42%) PRINCE2 Certification
Quality Assurance & Compliance
1 9 (3.77%) QA
2 1 (0.42%) WAI
Systems Management
1 2 (0.84%) Capistrano
2 1 (0.42%) TeamSite
Vendors
1 238 (99.58%) Google
2 68 (28.45%) Adobe
3 38 (15.90%) Omniture
4 32 (13.39%) Tableau
5 22 (9.21%) Microsoft
6 16 (6.69%) Oracle
7 12 (5.02%) Business Objects
7 12 (5.02%) Twitter
8 11 (4.60%) Eloqua
8 11 (4.60%) Facebook
9 10 (4.18%) Aprimo
10 9 (3.77%) Tealeaf
11 8 (3.35%) DoubleClick
11 8 (3.35%) Sitecore
11 8 (3.35%) Coremetrics
12 7 (2.93%) IBM
13 5 (2.09%) HP
13 5 (2.09%) New Relic
14 4 (1.67%) Endeca
14 4 (1.67%) Salesforce.com
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