The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Google Analytics
Rank 461 478 455
Rank change year-on-year
+17 -23
Contract jobs citing Google Analytics 128 81 79
As % of all contract IT jobs located in England 0.25% 0.17% 0.17%
As % of the Business Applications category 2.95% 1.93% 1.91%
Number of daily rates quoted 90 44 52
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£325 £275 £250
Average daily rate % change year-on-year
+18.18% +10.00%
90% offered a daily rate of more than £263 £200 £200
10% offered a daily rate of more than £550 £425 £473
UK excluding London average daily rate £300 £398 £225
% change year-on-year
-24.52% +76.66%
Number of hourly rates quoted 2 0 4
Average hourly rate £19.50 - £11.00
UK excluding London average hourly rate - £14.02 £13.00
% change year-on-year
- +7.84%
Google Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the England region.

Business Applications Category
England
Contract IT job ads with a match in the
Business Applications category
4335 4195 4126
As % of all contract IT jobs located in England 8.59% 8.88% 9.13%
Number of daily rates quoted 2630 2318 2117
Average daily rate £445 £440 £425
Average daily rate % change year-on-year
+1.13% +3.52%
90% offered a daily rate of more than £300 £265 £300
10% offered a daily rate of more than £600 £600 £550
UK excluding London average daily rate £425 £425 £410
% change year-on-year
- +3.65%
Number of hourly rates quoted 29 64 83
Average hourly rate £19.00 £32.25 £36.00
Average hourly rate % change year-on-year
-41.08% -10.41%
90% offered a hourly rate of more than £11.75 £15.50 £13.50
10% offered a hourly rate of more than £67.00 £60.53 £56.93
UK excluding London average hourly rate £17.50 £35.00 £36.00
% change year-on-year
-50.00% -2.77%

Google Analytics
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the England region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in England

Google Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the England region.

Google Analytics Daily Rate Trend in England

Google Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the England region over the 3 months to 19 December 2014.

Google Analytics Daily Rate Histogram in England

Google Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the England region.

Google Analytics Hourly Rate Trend in England

Google Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the England region over the 3 months to 19 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +42 75 £368 +43.41% 30
South East -12 29 £344 -18.63% 9
North West 0 11 £300 - 7
South West -18 7 £300 -20.00% 7
East of England - 3 £354 - 1
West Midlands -14 2 £288 -4.16% 3
East Midlands -2 1 - - 1
Midlands - - - -
North East - - - -
Yorkshire - - - - 6
Google Analytics
UK

Google Analytics
Top 30 Related IT Skills in England

For the 6 months to 19 December 2014, IT contractor jobs across the England region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 228 (100.00%) Google
1 228 (100.00%) Analytics
2 103 (45.18%) Marketing
3 61 (26.75%) HTML
4 57 (25.00%) Web Analytics
5 51 (22.37%) JavaScript
5 51 (22.37%) Agile Software Development
6 44 (19.30%) Omniture
7 43 (18.86%) Analytical Skills
8 40 (17.54%) User Experience
9 39 (17.11%) CSS
10 38 (16.67%) Finance
11 37 (16.23%) SQL
11 37 (16.23%) Social Media
12 34 (14.91%) E-Commerce
13 33 (14.47%) jQuery
14 32 (14.04%) Digital Marketing
15 31 (13.60%) Adobe
15 31 (13.60%) WebTrends
16 29 (12.72%) Project Management
16 29 (12.72%) Content Management
17 28 (12.28%) SEO
17 28 (12.28%) CMS
18 24 (10.53%) SAS
18 24 (10.53%) Degree
19 21 (9.21%) SiteCatalyst
20 18 (7.89%) Ajax
21 16 (7.02%) Statistics
21 16 (7.02%) SQL Server
21 16 (7.02%) Information Architecture

Google Analytics
Top Related IT Skills in England by Category

For the 6 months to 19 December 2014, IT contractor jobs across the England region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 28 (12.28%) CMS
2 24 (10.53%) SAS
3 7 (3.07%) SharePoint
3 7 (3.07%) Umbraco
4 6 (2.63%) WordPress
4 6 (2.63%) IIS
4 6 (2.63%) Adobe CQ
5 3 (1.32%) SharePoint 2013
5 3 (1.32%) Joomla!
6 2 (0.88%) Drupal
6 2 (0.88%) TeamSite
6 2 (0.88%) Node.js
7 1 (0.44%) concrete5
7 1 (0.44%) Apache
7 1 (0.44%) Tomcat
7 1 (0.44%) WebLogic
7 1 (0.44%) nginx
Applications
1 11 (4.82%) MS Excel
2 8 (3.51%) SPSS
2 8 (3.51%) Photoshop
3 6 (2.63%) MS PowerPoint
4 5 (2.19%) Spreadsheet
5 3 (1.32%) Adobe Illustrator
6 1 (0.44%) MS Project
6 1 (0.44%) MS Office
6 1 (0.44%) MS Visio
6 1 (0.44%) InDesign
Business Applications
1 31 (13.60%) WebTrends
2 21 (9.21%) SiteCatalyst
3 6 (2.63%) Optimost
4 1 (0.44%) Radian6
4 1 (0.44%) Tridion
4 1 (0.44%) Dynamics CRM
Cloud Services
1 8 (3.51%) Basecamp
2 2 (0.88%) SaaS
3 1 (0.44%) Google Cloud Platform
3 1 (0.44%) Responsys
Communications & Networking
1 9 (3.95%) Internet
2 7 (3.07%) HTTP
3 6 (2.63%) Intranet
4 2 (0.88%) SMS
5 1 (0.44%) HTTPS
5 1 (0.44%) SSL
Database & Business Intelligence
1 16 (7.02%) SQL Server
2 11 (4.82%) Big Data
3 9 (3.95%) Data Mining
4 7 (3.07%) Hadoop
5 5 (2.19%) Relational Database
5 5 (2.19%) DB2
5 5 (2.19%) Data Warehouse
5 5 (2.19%) SQL Server Integration Services
6 4 (1.75%) MySQL
7 2 (0.88%) Amazon Redshift
8 1 (0.44%) Apache Hive
8 1 (0.44%) BigQuery
8 1 (0.44%) MariaDB
8 1 (0.44%) MS Access
8 1 (0.44%) Base SAS
8 1 (0.44%) SAS Enterprise Guide
8 1 (0.44%) Spotfire
Development Applications
1 11 (4.82%) JIRA
2 8 (3.51%) Trac
3 5 (2.19%) Subversion
3 5 (2.19%) Git (software)
4 4 (1.75%) Grunt
5 3 (1.32%) Dreamweaver
6 2 (0.88%) Team Foundation Server
6 2 (0.88%) VSS/SourceSafe
6 2 (0.88%) Bitbucket
7 1 (0.44%) QUnit
7 1 (0.44%) Jasmine
7 1 (0.44%) TeamCity
7 1 (0.44%) WATIR
7 1 (0.44%) Selenium
7 1 (0.44%) Firebug
General
1 103 (45.18%) Marketing
2 38 (16.67%) Finance
3 12 (5.26%) Banking
3 12 (5.26%) Retail
4 11 (4.82%) Publishing
5 7 (3.07%) Advertising
6 4 (1.75%) Games
7 3 (1.32%) Automotive
8 2 (0.88%) Billing
9 1 (0.44%) Front Office
9 1 (0.44%) Legal
9 1 (0.44%) Financial Institution
9 1 (0.44%) Pharmaceutical
9 1 (0.44%) Multimedia
9 1 (0.44%) Dutch Language
Job Titles
1 81 (35.53%) Analyst
2 35 (15.35%) Developer
3 33 (14.47%) Web Analyst
4 24 (10.53%) Data Analyst
5 21 (9.21%) Product Manager
6 16 (7.02%) Senior Manager
7 15 (6.58%) Senior Product Manager
8 14 (6.14%) Web Developer
9 13 (5.70%) Web Manager
10 12 (5.26%) Project Manager
11 8 (3.51%) Designer
12 7 (3.07%) Consultant
12 7 (3.07%) Senior Analyst
12 7 (3.07%) Front-End Developer
13 6 (2.63%) Marketing Executive
13 6 (2.63%) Business Analyst
13 6 (2.63%) Digital Marketing Executive
14 5 (2.19%) Web Analytics Manager
14 5 (2.19%) Performance Analyst
14 5 (2.19%) Content Editor
Libraries, Frameworks & Software Standards
1 61 (26.75%) HTML
2 39 (17.11%) CSS
3 33 (14.47%) jQuery
4 18 (7.89%) Ajax
5 14 (6.14%) HTML5
6 12 (5.26%) Web Services
7 11 (4.82%) CSS3
8 10 (4.39%) RESTful
9 9 (3.95%) AngularJS
10 8 (3.51%) .NET
11 7 (3.07%) Regular Expression
11 7 (3.07%) XML
12 5 (2.19%) XHTML
12 5 (2.19%) JSON
13 4 (1.75%) LESS
14 3 (1.32%) ASP.NET
14 3 (1.32%) Flash
15 2 (0.88%) Django
15 2 (0.88%) Twitter Bootstrap
16 1 (0.44%) REST
Miscellaneous
1 43 (18.86%) Analytical Skills
2 40 (17.54%) User Experience
3 37 (16.23%) Social Media
4 16 (7.02%) Statistics
5 14 (6.14%) Visualisation
6 8 (3.51%) Copywriting
6 8 (3.51%) Digital Media
7 7 (3.07%) Mobile App
7 7 (3.07%) W3C
8 6 (2.63%) Blog
9 5 (2.19%) Psychology
9 5 (2.19%) Human Factors
9 5 (2.19%) Data Integration
10 4 (1.75%) Management Information System
11 3 (1.32%) Open Source
11 3 (1.32%) Data Structures
11 3 (1.32%) Clustering
11 3 (1.32%) Taxonomies
11 3 (1.32%) FMCG
11 3 (1.32%) Computer Science
Operating Systems
1 5 (2.19%) Android
2 4 (1.75%) Linux
3 3 (1.32%) Apple iOS
4 1 (0.44%) Red Hat Enterprise Linux
Processes & Methodologies
1 228 (100.00%) Analytics
2 57 (25.00%) Web Analytics
3 51 (22.37%) Agile Software Development
4 34 (14.91%) E-Commerce
5 32 (14.04%) Digital Marketing
6 29 (12.72%) Project Management
6 29 (12.72%) Content Management
7 28 (12.28%) SEO
8 16 (7.02%) Information Architecture
9 15 (6.58%) Online Marketing
9 15 (6.58%) CRM
10 14 (6.14%) Email Marketing
10 14 (6.14%) Web Development
11 12 (5.26%) Pay per click
12 11 (4.82%) Business Intelligence
12 11 (4.82%) Data Analysis
13 10 (4.39%) Responsive Web Design
13 10 (4.39%) Product Management
14 9 (3.95%) Scrum
14 9 (3.95%) Usability Testing
Programming Languages
1 51 (22.37%) JavaScript
2 37 (16.23%) SQL
3 10 (4.39%) Java
4 7 (3.07%) R
5 6 (2.63%) PHP
6 5 (2.19%) VBA
7 4 (1.75%) C#
8 2 (0.88%) Ruby
8 2 (0.88%) Python
8 2 (0.88%) Perl
9 1 (0.44%) VB
9 1 (0.44%) C
Qualifications
1 24 (10.53%) Degree
2 15 (6.58%) Security Cleared
3 5 (2.19%) SC Cleared
4 2 (0.88%) BC Cleared
5 1 (0.44%) DV Cleared
Quality Assurance & Compliance
1 6 (2.63%) Data Quality
2 3 (1.32%) WAI
3 2 (0.88%) QA
System Software
1 3 (1.32%) Active Directory
Vendors
1 228 (100.00%) Google
2 44 (19.30%) Omniture
3 31 (13.60%) Adobe
4 15 (6.58%) Tableau
4 15 (6.58%) Twitter
5 12 (5.26%) Coremetrics
5 12 (5.26%) Facebook
6 11 (4.82%) Microsoft
6 11 (4.82%) Salesforce.com
7 9 (3.95%) DoubleClick
8 6 (2.63%) Business Objects
8 6 (2.63%) Marketo
8 6 (2.63%) Pardot
8 6 (2.63%) Maxymiser
8 6 (2.63%) ClickTale
8 6 (2.63%) Eloqua
9 5 (2.19%) Oracle
9 5 (2.19%) Ab Initio
10 4 (1.75%) IBM
10 4 (1.75%) Splunk
London
Hydrogen Group
Rate: Negotiable
Posted: 23 hours ago
Central London / West End
ARC IT Recruitment Ltd
Posted: Yesterday
London
Templeton and Partners - SAP & UK Account
Rate: £480 - 550 per day
Posted: 5 days ago
London
Energize Recruitment Solutions Ltd
Rate: £150 - £250 per annum
Posted: 5 days ago
Gloucestershire
Computer Futures
Rate: £350 - £400 per day + competitive
Posted: 8 days ago
South West England
Computer Futures
Rate: £400 - £450 per day + competitive
Posted: 16 days ago
City of London
Amoria Bond - UK
Posted: 18 days ago
City of London
Real Staffing
Rate: competitive
Posted: 18 days ago
London
Templeton and Partners - SAP & UK Account
Rate: Market related
Posted: 19 days ago
Bournemouth
Computer Futures
Posted: 22 days ago
London
Bridge Noble
Rate: £300 - £350 per day
Posted: 25 days ago