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The table below looks at the demand for Google Analytics skills within the England region with a comparison to our Business Applications category. Included is a guide to the contractor rates offered in IT jobs that have cited Google Analytics over the 3 months to 7 October 2008 with a comparison to the same period last year.

LinkGoogle Analytics
Location
3 months to
7 Oct 2008
Same period last year
Rank530609
Rank change on same period last yearUp+79
Matching contract IT job ads1822
As % of all UK contract IT job ads sampled0.026 %0.022 %
As % of the category below0.400 %0.342 %
Daily rates quoted1110
Average minimum daily rate£286£264
Average daily rate£305£279
% change on same period last year+9.15 %
Average maximum daily rate£323£294
UK excluding London average daily rate-£200
% change on same period last year-
Hourly rates quoted02
Average minimum hourly rate-£20.00
Average hourly rate-£25.00
% change on same period last year-
Average maximum hourly rate-£30.00
UK excluding London average hourly rate--
% change on same period last year-
England IT Contractor Job Market, Business ApplicationsBusiness Applications
England
Matching contract IT job ads45016430
As % of all UK contract IT job ads sampled6.396 %6.494 %
Daily rates quoted12541901
Average minimum daily rate£427£436
Average daily rate£462£467
% change on same period last year-1.03 %
Average maximum daily rate£497£498
UK excluding London average daily rate£444£421
% change on same period last year+5.33 %
Hourly rates quoted135204
Average minimum hourly rate£29.38£26.03
Average hourly rate£32.28£27.96
% change on same period last year+15.46 %
Average maximum hourly rate£35.18£29.89
UK excluding London average hourly rate£23.83£28.18
% change on same period last year-15.43 %
Google Analytics UKGoogle Analytics
UK

We calculate average IT contractor rates directly from the figures quoted and do not attempt to derive hourly rates from daily rates or vice versa.

Google Analytics
Demand Trend

The chart provides a 3-month moving total beginning in 2004 of IT contractor jobs citing Google Analytics across the England region as a proportion of the total demand within the Business Applications category.

England Google Analytics Demand Trend

Google Analytics
Daily Rate Trend

The chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the England region.

England Google Analytics Daily Rate Trend

Google Analytics
Daily Rate Histogram

The chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the England region over the 3 months to 7 October 2008.

England Google Analytics Daily Rate Histogram

Google Analytics
Hourly Rate Trend

The chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the England region.

England Google Analytics Hourly Rate Trend

Google Analytics
Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the England region over the 3 months to 7 October 2008. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year. A positive number indicates a relative increase in demand.

LocationRank Change
on Same Period
Last Last
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
LondonUp+8415£305+5.82 %
YorkshireNew entry-1--
South EastNew entry-1--
East of EnglandNew entry-1--
Google Analytics UKGoogle Analytics
UK

Google Analytics
Top 30 Related IT Skills

For the 6 months to 7 October 2008, IT contractor jobs across the England region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

132 (100.00 %)Google
217 (53.13 %)Marketing
313 (40.63 %)WebTrends
411 (34.38 %)HTML
510 (31.25 %)Omniture
69 (28.13 %)Web Analytics
76 (18.75 %)JavaScript
76 (18.75 %)Photoshop
85 (15.63 %)Flash
85 (15.63 %)SMS
85 (15.63 %)SEO
85 (15.63 %)Fireworks
85 (15.63 %)Dreamweaver
85 (15.63 %)Adobe Illustrator
85 (15.63 %)Content Management
85 (15.63 %)Blog
94 (12.50 %)DotNetNuke
94 (12.50 %)3G
94 (12.50 %)MS Excel
94 (12.50 %)ASP.NET
94 (12.50 %)ActionScript
94 (12.50 %).NET
94 (12.50 %)SQL
103 (9.375 %)Project Management
103 (9.375 %)W3C
103 (9.375 %)Telecoms
112 (6.250 %)Web Development
112 (6.250 %)Pay per click
112 (6.250 %)Statistics
112 (6.250 %)Social Network

Google Analytics
Top Related IT Skills by Category

For the 6 months to 7 October 2008, IT contractor jobs across the England region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

England IT Contractor Job Market, Application DevelopmentApplication Development
111 (34.38 %)HTML
24 (12.50 %).NET
24 (12.50 %)ASP.NET
32 (6.250 %)CSS
41 (3.125 %)XHTML
41 (3.125 %)WAP
England IT Contractor Job Market, Application PlatformsApplication Platforms
14 (12.50 %)DotNetNuke
22 (6.250 %)Documentum
31 (3.125 %)EPiServer
England IT Contractor Job Market, ApplicationsApplications
16 (18.75 %)Photoshop
25 (15.63 %)Fireworks
25 (15.63 %)Adobe Illustrator
34 (12.50 %)MS Excel
42 (6.250 %)MS Project
42 (6.250 %)MS Office
England IT Contractor Job Market, Business ApplicationsBusiness Applications
113 (40.63 %)WebTrends
England IT Contractor Job Market, Communications & NetworkingCommunications & Networking
15 (15.63 %)SMS
24 (12.50 %)3G
31 (3.125 %)Intranet
England IT Contractor Job Market, Development ApplicationsDevelopment Applications
15 (15.63 %)Flash
15 (15.63 %)Dreamweaver
England IT Contractor Job Market, GeneralGeneral
117 (53.13 %)Marketing
23 (9.375 %)Telecoms
31 (3.125 %)Finance
31 (3.125 %)Construction
31 (3.125 %)Education
31 (3.125 %)Publishing
31 (3.125 %)Retail
31 (3.125 %)Financial Institution
England IT Contractor Job Market, Job TitlesJob Titles
19 (28.13 %)Project Manager
19 (28.13 %)Analyst
28 (25.00 %)Data Analyst
35 (15.63 %)Web Designer
42 (6.250 %)Consultant
42 (6.250 %)Web Specialist
51 (3.125 %)Technical Consultant
51 (3.125 %)Web Project Manager
51 (3.125 %)Web Analyst
51 (3.125 %)Web Manager
51 (3.125 %)Marketing Analyst
51 (3.125 %)SEO Specialist
51 (3.125 %)Senior Marketing Executive
51 (3.125 %)Marketing Executive
51 (3.125 %)Search Manager
England IT Contractor Job Market, MiscellaneousMiscellaneous
15 (15.63 %)Blog
23 (9.375 %)W3C
32 (6.250 %)Statistics
32 (6.250 %)Social Network
41 (3.125 %)Copywriting
England IT Contractor Job Market, Processes & MethodologiesProcesses & Methodologies
19 (28.13 %)Web Analytics
25 (15.63 %)SEO
25 (15.63 %)Content Management
33 (9.375 %)Project Management
42 (6.250 %)Pay per click
42 (6.250 %)Web Development
51 (3.125 %)Internet Marketing
51 (3.125 %)Digital Marketing
51 (3.125 %)E-Commerce
England IT Contractor Job Market, Programming LanguagesProgramming Languages
16 (18.75 %)JavaScript
24 (12.50 %)SQL
24 (12.50 %)ActionScript
32 (6.250 %)VB
England IT Contractor Job Market, QualificationsQualifications
11 (3.125 %)Degree
England IT Contractor Job Market, VendorsVendors
132 (100.00 %)Google
210 (31.25 %)Omniture
32 (6.250 %)Microsoft
32 (6.250 %)Sage
41 (3.125 %)Yahoo!