The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 27 March 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Mar 2015
Same period 2014 Same period 2013
Google Analytics
Rank 482 486 438
Rank change year-on-year
+4 -48
Contract jobs citing Google Analytics 90 77 77
As % of all contract IT jobs located in England 0.19% 0.16% 0.18%
As % of the Business Applications category 2.27% 1.94% 2.12%
Number of daily rates quoted 54 56 51
Average daily rate
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of your Daily Rate
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£338 £300 £250
Average daily rate % change year-on-year
+12.50% +20.00%
90% offered a daily rate of more than £250 £215 £165
10% offered a daily rate of more than £468 £425 £350
UK excluding London average daily rate £325 £313 £250
% change year-on-year
+4.00% +25.00%
Number of hourly rates quoted 0 1 2
Average hourly rate - £16.50 £19.25
Average hourly rate % change year-on-year
- -14.28%
UK excluding London average hourly rate - £16.50 £16.53
% change year-on-year
- -0.18%
Google Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the England region.

Business Applications Category
England
Contract IT job ads with a match in the
Business Applications category
3962 3973 3626
As % of all contract IT jobs located in England 8.15% 8.40% 8.67%
Number of daily rates quoted 2361 2257 1929
Average daily rate £450 £425 £450
Average daily rate % change year-on-year
+5.88% -5.55%
90% offered a daily rate of more than £300 £288 £300
10% offered a daily rate of more than £600 £590 £575
UK excluding London average daily rate £425 £410 £425
% change year-on-year
+3.65% -3.52%
Number of hourly rates quoted 22 46 63
Average hourly rate £30.00 £21.25 £37.80
Average hourly rate % change year-on-year
+41.17% -43.78%
90% offered a hourly rate of more than £15.75 £14.20 £17.50
10% offered a hourly rate of more than £54.62 £55.00 £55.00
UK excluding London average hourly rate £17.50 £33.00 £37.80
% change year-on-year
-46.96% -12.69%

Google Analytics
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the England region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in England

Google Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the England region.

Google Analytics Daily Rate Trend in England

Google Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the England region over the 3 months to 27 March 2015.

Google Analytics Daily Rate Histogram in England

Google Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the England region.

Google Analytics Hourly Rate Trend in England

Google Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the England region over the 3 months to 27 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +8 64 £350 +16.66% 32
South East -23 12 £325 +4.00% 8
West Midlands -2 5 £325 - 1
South West -4 4 £350 +100.00% 3
East of England +2 3 £220 -48.23% 1
North West -14 1 £275 - 13
Yorkshire -15 1 - - 2
East Midlands - - - - 2
Midlands - - - -
Google Analytics
UK

Google Analytics
Top 30 Related IT Skills in England

For the 6 months to 27 March 2015, IT contractor jobs across the England region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 216 (100.00%) Google
1 216 (100.00%) Analytics
2 85 (39.35%) Marketing
3 67 (31.02%) Web Analytics
4 56 (25.93%) HTML
5 55 (25.46%) Agile Software Development
6 54 (25.00%) Adobe
7 53 (24.54%) JavaScript
8 43 (19.91%) E-Commerce
8 43 (19.91%) Omniture
9 42 (19.44%) Analytical Skills
10 37 (17.13%) Finance
11 35 (16.20%) SQL
11 35 (16.20%) User Experience
12 33 (15.28%) WebTrends
12 33 (15.28%) SiteCatalyst
13 32 (14.81%) Degree
14 31 (14.35%) CSS
15 27 (12.50%) CMS
16 25 (11.57%) SEO
17 24 (11.11%) Social Media
18 21 (9.72%) Content Management
19 20 (9.26%) Tableau
20 19 (8.80%) Multivariate Testing
20 19 (8.80%) jQuery
20 19 (8.80%) Publishing
20 19 (8.80%) Project Management
21 17 (7.87%) HTML5
22 16 (7.41%) CSS3
22 16 (7.41%) Information Architecture

Google Analytics
Top Related IT Skills in England by Category

For the 6 months to 27 March 2015, IT contractor jobs across the England region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 27 (12.50%) CMS
2 14 (6.48%) SAS
3 7 (3.24%) Adobe CQ
3 7 (3.24%) Drupal
4 6 (2.78%) Umbraco
5 5 (2.31%) WordPress
5 5 (2.31%) Oracle Workflow
6 4 (1.85%) Node.js
7 3 (1.39%) Sitecore CMS
7 3 (1.39%) Confluence
7 3 (1.39%) IIS
8 2 (0.93%) TeamSite
9 1 (0.46%) nginx
9 1 (0.46%) WebLogic
9 1 (0.46%) Apache
9 1 (0.46%) Tomcat
9 1 (0.46%) SharePoint
9 1 (0.46%) WebSphere
9 1 (0.46%) Joomla!
Applications
1 14 (6.48%) MS Excel
2 13 (6.02%) Spreadsheet
3 8 (3.70%) MS PowerPoint
4 7 (3.24%) SPSS
5 6 (2.78%) Photoshop
6 5 (2.31%) MS Office
7 4 (1.85%) Adobe Illustrator
8 1 (0.46%) PowerPivot
Business Applications
1 33 (15.28%) WebTrends
1 33 (15.28%) SiteCatalyst
2 9 (4.17%) Optimost
3 1 (0.46%) Radian6
3 1 (0.46%) Dynamics CRM
Cloud Services
1 4 (1.85%) Google Cloud Platform
2 3 (1.39%) Basecamp
2 3 (1.39%) Microsoft Azure
2 3 (1.39%) Amazon CloudWatch
3 2 (0.93%) Amazon AWS
4 1 (0.46%) GitHub
4 1 (0.46%) Heroku
4 1 (0.46%) PaaS
4 1 (0.46%) Google App Engine
4 1 (0.46%) Responsys
4 1 (0.46%) Yammer
Communications & Networking
1 7 (3.24%) Intranet
2 4 (1.85%) Internet
3 3 (1.39%) HTTP
4 1 (0.46%) SMS
4 1 (0.46%) SSL
Database & Business Intelligence
1 12 (5.56%) Data Mining
2 10 (4.63%) Data Warehouse
3 8 (3.70%) SQL Server
4 7 (3.24%) MySQL
5 6 (2.78%) Oracle Database 11g
5 6 (2.78%) Big Data
5 6 (2.78%) Oracle Database
6 5 (2.31%) Oracle BI EE
6 5 (2.31%) Oracle Database 10g
7 3 (1.39%) BigQuery
8 2 (0.93%) SQL Server Integration Services
8 2 (0.93%) PostgreSQL
8 2 (0.93%) NoSQL
8 2 (0.93%) Relational Database
9 1 (0.46%) Amazon Redshift
9 1 (0.46%) Base SAS
9 1 (0.46%) SAS Enterprise Guide
9 1 (0.46%) BusinessObjects Web Intelligence
9 1 (0.46%) Apache Hive
9 1 (0.46%) Hadoop
Development Applications
1 8 (3.70%) Firebug
2 7 (3.24%) Fiddler
3 6 (2.78%) JIRA
3 6 (2.78%) Git (software)
4 5 (2.31%) Grunt
4 5 (2.31%) Dreamweaver
5 4 (1.85%) Subversion
6 3 (1.39%) Trac
6 3 (1.39%) Psake
6 3 (1.39%) TeamCity
7 2 (0.93%) VSS/SourceSafe
7 2 (0.93%) Team Foundation Server
8 1 (0.46%) Bower
8 1 (0.46%) Bitbucket
8 1 (0.46%) Jasmine
8 1 (0.46%) Mercurial
8 1 (0.46%) Ant
General
1 85 (39.35%) Marketing
2 37 (17.13%) Finance
3 19 (8.80%) Publishing
4 16 (7.41%) Banking
4 16 (7.41%) Retail
5 2 (0.93%) Legal
5 2 (0.93%) Games
5 2 (0.93%) Pharmaceutical
5 2 (0.93%) Back Office
6 1 (0.46%) Financial Institution
6 1 (0.46%) Retail Banking
6 1 (0.46%) Local Government
6 1 (0.46%) Billing
Job Titles
1 75 (34.72%) Analyst
2 37 (17.13%) Developer
3 34 (15.74%) Web Analyst
4 23 (10.65%) Product Manager
5 19 (8.80%) Data Analyst
6 16 (7.41%) Senior Manager
7 15 (6.94%) Senior Product Manager
8 12 (5.56%) Web Developer
9 11 (5.09%) Performance Analyst
10 9 (4.17%) Designer
10 9 (4.17%) Front-End Developer
10 9 (4.17%) Consultant
10 9 (4.17%) Web Manager
11 5 (2.31%) Web Analytics Manager
11 5 (2.31%) Web Analytics Consultant
11 5 (2.31%) Project Manager
11 5 (2.31%) Business Analyst
11 5 (2.31%) Oracle Developer
11 5 (2.31%) Senior Analyst
11 5 (2.31%) E-Commerce Manager
Libraries, Frameworks & Software Standards
1 56 (25.93%) HTML
2 31 (14.35%) CSS
3 19 (8.80%) jQuery
4 17 (7.87%) HTML5
5 16 (7.41%) CSS3
6 14 (6.48%) Web Services
6 14 (6.48%) .NET
7 10 (4.63%) Ajax
8 9 (4.17%) RESTful
9 8 (3.70%) ASP.NET
9 8 (3.70%) XML
10 6 (2.78%) XHTML
10 6 (2.78%) AngularJS
11 4 (1.85%) Django
11 4 (1.85%) .NET Framework
11 4 (1.85%) Sass
12 3 (1.39%) LESS
12 3 (1.39%) Flash
13 2 (0.93%) JSON
13 2 (0.93%) J2EE
Miscellaneous
1 42 (19.44%) Analytical Skills
2 35 (16.20%) User Experience
3 24 (11.11%) Social Media
4 16 (7.41%) Visualisation
5 15 (6.94%) Statistics
6 12 (5.56%) Mobile App
7 10 (4.63%) Open Source
8 9 (4.17%) Digital Media
9 7 (3.24%) Computer Science
10 6 (2.78%) W3C
11 5 (2.31%) Psychology
11 5 (2.31%) Human Factors
12 4 (1.85%) Management Information System
13 3 (1.39%) Data Structures
13 3 (1.39%) Taxonomies
13 3 (1.39%) Mathematics
14 2 (0.93%) Blog
14 2 (0.93%) Graphic Design
14 2 (0.93%) Ontologies
14 2 (0.93%) Streaming Music
Operating Systems
1 7 (3.24%) Apple iOS
1 7 (3.24%) Android
2 5 (2.31%) Linux
3 2 (0.93%) Windows
4 1 (0.46%) Red Hat Enterprise Linux
4 1 (0.46%) UNIX
4 1 (0.46%) Solaris
Processes & Methodologies
1 216 (100.00%) Analytics
2 67 (31.02%) Web Analytics
3 55 (25.46%) Agile Software Development
4 43 (19.91%) E-Commerce
5 25 (11.57%) SEO
6 21 (9.72%) Content Management
7 19 (8.80%) Multivariate Testing
7 19 (8.80%) Project Management
8 16 (7.41%) Information Architecture
8 16 (7.41%) Data Analysis
9 14 (6.48%) Digital Marketing
9 14 (6.48%) Online Marketing
10 13 (6.02%) Web Development
11 12 (5.56%) CRM
11 12 (5.56%) Product Management
12 11 (5.09%) Scrum
13 10 (4.63%) ETL
14 9 (4.17%) Market Research
14 9 (4.17%) Pay per click
14 9 (4.17%) Cluster Analysis
Programming Languages
1 53 (24.54%) JavaScript
2 35 (16.20%) SQL
3 13 (6.02%) Python
4 12 (5.56%) Java
5 11 (5.09%) Ruby
6 7 (3.24%) R
6 7 (3.24%) PHP
7 5 (2.31%) VB.NET
7 5 (2.31%) PL/SQL
7 5 (2.31%) VBScript
7 5 (2.31%) C
7 5 (2.31%) C#
8 4 (1.85%) VBA
9 3 (1.39%) PowerShell
10 2 (0.93%) Objective-C
11 1 (0.46%) VB
Qualifications
1 32 (14.81%) Degree
2 12 (5.56%) Security Cleared
3 5 (2.31%) SC Cleared
4 1 (0.46%) DV Cleared
Quality Assurance & Compliance
1 5 (2.31%) QA
2 3 (1.39%) WAI
3 1 (0.46%) Data Quality
System Software
1 1 (0.46%) Docker
Vendors
1 216 (100.00%) Google
2 54 (25.00%) Adobe
3 43 (19.91%) Omniture
4 20 (9.26%) Tableau
5 15 (6.94%) DoubleClick
6 10 (4.63%) Microsoft
7 9 (4.17%) Oracle
7 9 (4.17%) Business Objects
8 7 (3.24%) Coremetrics
9 6 (2.78%) Maxymiser
9 6 (2.78%) ClickTale
10 5 (2.31%) Eloqua
10 5 (2.31%) Sitecore
10 5 (2.31%) hybris
10 5 (2.31%) IBM
10 5 (2.31%) Salesforce.com
10 5 (2.31%) Aprimo
11 4 (1.85%) HP
11 4 (1.85%) Twitter
11 4 (1.85%) Tealeaf
London
Opilio Recruitment
Rate: £30k - 35k per year + Benefits
Posted: 4 hours ago
City of London
Hays IT - Uk Posting account
Rate: £14.84 - £16.43 per hour
Posted: 23 hours ago
Central London / West End
Aquent
Rate: From £300 to £350 per day depending on experience
Posted: 23 hours ago
Bracknell, Berkshire
TD Group
Rate: From £190 to £210 per annum
Posted: Yesterday
London
Haybrook IT Resourcing Ltd
Rate: Up to £530 per day
Posted: Yesterday
South East
Vivid Resourcing Ltd
Rate: £250 - 400 per day + negotiable on experience
Posted: 2 days ago
Northamptonshire
Roc Search
Posted: 2 days ago
North West
Vivid Resourcing Ltd
Rate: £250 - 350 per day + negotiable on experience
Posted: 2 days ago
City, London
Rullion IT Plus
Posted: 4 days ago
City, London
McGregor Boyall
Posted: 4 days ago
London
Initi8 Recruitment
Posted: 4 days ago
Leeds, West Yorkshire
Vertical IT
Rate: Market rates
Posted: 4 days ago
London
Initi8 Recruitment
Posted: 6 days ago
Reading
Deerfoot IT
Rate: £200 - £300 per day
Posted: 23 days ago