The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 28 January 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
28 Jan 2015
Same period 2014 Same period 2013
Google Analytics
Rank 447 458 456
Rank change year-on-year
+11 -2
Contract jobs citing Google Analytics 110 81 66
As % of all contract IT jobs located in England 0.24% 0.18% 0.16%
As % of the Business Applications category 2.73% 2.03% 1.87%
Number of daily rates quoted 75 43 38
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£325 £295 £250
Average daily rate % change year-on-year
+10.16% +18.00%
90% offered a daily rate of more than £266 £186 £193
10% offered a daily rate of more than £550 £395 £410
UK excluding London average daily rate £300 £375 £300
% change year-on-year
-20.00% +25.00%
Number of hourly rates quoted 0 0 6
Average hourly rate - - £15.50
UK excluding London average hourly rate - £14.02 £15.50
% change year-on-year
- -9.54%
Google Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the England region.

Business Applications Category
England
Contract IT job ads with a match in the
Business Applications category
4035 3988 3526
As % of all contract IT jobs located in England 8.85% 8.94% 8.55%
Number of daily rates quoted 2413 2126 1797
Average daily rate £425 £450 £425
Average daily rate % change year-on-year
-5.55% +5.88%
90% offered a daily rate of more than £300 £275 £300
10% offered a daily rate of more than £575 £600 £575
UK excluding London average daily rate £425 £425 £400
% change year-on-year
- +6.25%
Number of hourly rates quoted 25 62 55
Average hourly rate £34.50 £30.42 £36.00
Average hourly rate % change year-on-year
+13.43% -15.51%
90% offered a hourly rate of more than £15.04 £15.00 £18.79
10% offered a hourly rate of more than £67.00 £61.15 £56.25
UK excluding London average hourly rate £17.50 £37.80 £39.25
% change year-on-year
-53.70% -3.69%

Google Analytics
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the England region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in England

Google Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the England region.

Google Analytics Daily Rate Trend in England

Google Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the England region over the 3 months to 28 January 2015.

Google Analytics Daily Rate Histogram in England

Google Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the England region.

Google Analytics Hourly Rate Trend in England

Google Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the England region over the 3 months to 28 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +36 77 £388 +32.47% 39
South East -10 15 £344 -18.63% 9
North West +8 11 £300 - 10
South West -16 5 £325 +27.45% 7
West Midlands +1 1 £275 - 8
East of England - 1 - - 6
Yorkshire - - - - 6
East Midlands - - - - 2
Midlands - - - -
Google Analytics
UK

Google Analytics
Top 30 Related IT Skills in England

For the 6 months to 28 January 2015, IT contractor jobs across the England region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 218 (100.00%) Google
1 218 (100.00%) Analytics
2 92 (42.20%) Marketing
3 59 (27.06%) Web Analytics
4 53 (24.31%) HTML
5 50 (22.94%) Agile Software Development
6 47 (21.56%) JavaScript
7 42 (19.27%) Omniture
8 41 (18.81%) Analytical Skills
9 38 (17.43%) E-Commerce
10 37 (16.97%) User Experience
11 35 (16.06%) Social Media
11 35 (16.06%) Adobe
12 33 (15.14%) CSS
12 33 (15.14%) Finance
13 31 (14.22%) Content Management
14 29 (13.30%) WebTrends
14 29 (13.30%) jQuery
15 27 (12.39%) Digital Marketing
15 27 (12.39%) SQL
15 27 (12.39%) CMS
16 25 (11.47%) SEO
17 24 (11.01%) Project Management
18 22 (10.09%) Degree
19 21 (9.63%) Statistics
20 20 (9.17%) SiteCatalyst
21 18 (8.26%) Visualisation
22 16 (7.34%) Information Architecture
23 15 (6.88%) CRM
23 15 (6.88%) Ajax

Google Analytics
Top Related IT Skills in England by Category

For the 6 months to 28 January 2015, IT contractor jobs across the England region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 27 (12.39%) CMS
2 14 (6.42%) SAS
3 8 (3.67%) WordPress
4 7 (3.21%) Adobe CQ
5 5 (2.29%) Drupal
6 4 (1.83%) Umbraco
6 4 (1.83%) Joomla!
6 4 (1.83%) SharePoint
7 3 (1.38%) Node.js
7 3 (1.38%) IIS
8 2 (0.92%) TeamSite
9 1 (0.46%) concrete5
9 1 (0.46%) WebLogic
9 1 (0.46%) Apache
9 1 (0.46%) Tomcat
9 1 (0.46%) nginx
Applications
1 10 (4.59%) SPSS
2 8 (3.67%) Spreadsheet
3 7 (3.21%) Photoshop
4 6 (2.75%) MS Excel
5 4 (1.83%) MS PowerPoint
6 3 (1.38%) Adobe Illustrator
7 2 (0.92%) MS Office
8 1 (0.46%) PowerPivot
8 1 (0.46%) MS Visio
Business Applications
1 29 (13.30%) WebTrends
2 20 (9.17%) SiteCatalyst
3 6 (2.75%) Optimost
4 1 (0.46%) Radian6
4 1 (0.46%) Tridion
4 1 (0.46%) Dynamics CRM
Cloud Services
1 8 (3.67%) Basecamp
2 3 (1.38%) Microsoft Azure
3 2 (0.92%) Amazon AWS
3 2 (0.92%) SaaS
3 2 (0.92%) Google Cloud Platform
4 1 (0.46%) Responsys
4 1 (0.46%) Heroku
4 1 (0.46%) PaaS
Communications & Networking
1 6 (2.75%) Intranet
1 6 (2.75%) Internet
2 4 (1.83%) HTTP
3 1 (0.46%) SMS
3 1 (0.46%) HTTPS
3 1 (0.46%) SSL
Database & Business Intelligence
1 9 (4.13%) Data Mining
2 6 (2.75%) SQL Server
2 6 (2.75%) Big Data
3 5 (2.29%) MySQL
4 3 (1.38%) Data Warehouse
5 2 (0.92%) NoSQL
5 2 (0.92%) BigQuery
6 1 (0.46%) Oracle Database
6 1 (0.46%) Amazon Redshift
6 1 (0.46%) Relational Database
6 1 (0.46%) MariaDB
6 1 (0.46%) Apache Hive
6 1 (0.46%) PostgreSQL
6 1 (0.46%) MS Access
6 1 (0.46%) SQL Server Integration Services
6 1 (0.46%) Hadoop
6 1 (0.46%) Base SAS
6 1 (0.46%) SAS Enterprise Guide
6 1 (0.46%) Spotfire
6 1 (0.46%) Oracle Database 11g
Development Applications
1 10 (4.59%) JIRA
2 8 (3.67%) Trac
3 5 (2.29%) Git (software)
4 4 (1.83%) TeamCity
4 4 (1.83%) Subversion
4 4 (1.83%) Grunt
5 3 (1.38%) Psake
5 3 (1.38%) Dreamweaver
6 2 (0.92%) Team Foundation Server
6 2 (0.92%) VSS/SourceSafe
6 2 (0.92%) Jasmine
7 1 (0.46%) Bitbucket
7 1 (0.46%) QUnit
7 1 (0.46%) WATIR
7 1 (0.46%) Selenium
7 1 (0.46%) Firebug
General
1 92 (42.20%) Marketing
2 33 (15.14%) Finance
3 12 (5.50%) Publishing
3 12 (5.50%) Banking
3 12 (5.50%) Retail
4 5 (2.29%) Advertising
5 2 (0.92%) Billing
5 2 (0.92%) Games
6 1 (0.46%) Financial Institution
6 1 (0.46%) Front Office
6 1 (0.46%) Automotive
6 1 (0.46%) Legal
6 1 (0.46%) Multimedia
6 1 (0.46%) Pharmaceutical
6 1 (0.46%) Retail Banking
6 1 (0.46%) Dutch Language
Job Titles
1 80 (36.70%) Analyst
2 33 (15.14%) Web Analyst
3 30 (13.76%) Developer
4 21 (9.63%) Product Manager
5 20 (9.17%) Data Analyst
6 16 (7.34%) Senior Manager
7 15 (6.88%) Senior Product Manager
8 13 (5.96%) Web Manager
9 12 (5.50%) Performance Analyst
10 11 (5.05%) Web Developer
11 9 (4.13%) Designer
12 6 (2.75%) Marketing Executive
12 6 (2.75%) Front-End Developer
12 6 (2.75%) Consultant
12 6 (2.75%) Business Analyst
12 6 (2.75%) Digital Marketing Executive
13 5 (2.29%) Content Manager
13 5 (2.29%) Web Analytics Manager
13 5 (2.29%) Project Manager
13 5 (2.29%) E-Commerce Manager
Libraries, Frameworks & Software Standards
1 53 (24.31%) HTML
2 33 (15.14%) CSS
3 29 (13.30%) jQuery
4 15 (6.88%) Ajax
5 13 (5.96%) Web Services
6 10 (4.59%) CSS3
6 10 (4.59%) HTML5
6 10 (4.59%) AngularJS
7 9 (4.13%) RESTful
8 7 (3.21%) Regular Expression
9 5 (2.29%) XHTML
10 4 (1.83%) JSON
10 4 (1.83%) XML
10 4 (1.83%) .NET
11 3 (1.38%) Flash
11 3 (1.38%) Django
12 2 (0.92%) Backbone.js
12 2 (0.92%) Twitter Bootstrap
12 2 (0.92%) Sass
13 1 (0.46%) LESS
Miscellaneous
1 41 (18.81%) Analytical Skills
2 37 (16.97%) User Experience
3 35 (16.06%) Social Media
4 21 (9.63%) Statistics
5 18 (8.26%) Visualisation
6 7 (3.21%) Copywriting
7 6 (2.75%) Blog
7 6 (2.75%) W3C
7 6 (2.75%) Digital Media
7 6 (2.75%) Open Source
7 6 (2.75%) Mobile App
8 5 (2.29%) Psychology
8 5 (2.29%) Human Factors
9 4 (1.83%) Computer Science
9 4 (1.83%) Management Information System
10 3 (1.38%) Data Structures
10 3 (1.38%) Clustering
10 3 (1.38%) Taxonomies
10 3 (1.38%) FMCG
10 3 (1.38%) Mathematics
Operating Systems
1 5 (2.29%) Android
2 4 (1.83%) Linux
2 4 (1.83%) Apple iOS
3 1 (0.46%) Red Hat Enterprise Linux
Processes & Methodologies
1 218 (100.00%) Analytics
2 59 (27.06%) Web Analytics
3 50 (22.94%) Agile Software Development
4 38 (17.43%) E-Commerce
5 31 (14.22%) Content Management
6 27 (12.39%) Digital Marketing
7 25 (11.47%) SEO
8 24 (11.01%) Project Management
9 16 (7.34%) Information Architecture
10 15 (6.88%) CRM
10 15 (6.88%) Email Marketing
10 15 (6.88%) Online Marketing
11 12 (5.50%) Data Analysis
12 11 (5.05%) Pay per click
12 11 (5.05%) Web Development
13 10 (4.59%) Product Management
14 9 (4.13%) Scrum
14 9 (4.13%) Market Research
14 9 (4.13%) Usability Testing
15 8 (3.67%) TDD
Programming Languages
1 47 (21.56%) JavaScript
2 27 (12.39%) SQL
3 10 (4.59%) Java
3 10 (4.59%) R
4 7 (3.21%) PHP
4 7 (3.21%) Python
4 7 (3.21%) Ruby
5 6 (2.75%) VBA
6 3 (1.38%) C
6 3 (1.38%) PowerShell
7 2 (0.92%) Perl
8 1 (0.46%) VB
8 1 (0.46%) C#
Qualifications
1 22 (10.09%) Degree
2 14 (6.42%) Security Cleared
3 5 (2.29%) SC Cleared
4 1 (0.46%) BC Cleared
4 1 (0.46%) DV Cleared
Quality Assurance & Compliance
1 4 (1.83%) QA
2 3 (1.38%) WAI
3 1 (0.46%) Data Quality
System Software
1 1 (0.46%) Docker
Vendors
1 218 (100.00%) Google
2 42 (19.27%) Omniture
3 35 (16.06%) Adobe
4 13 (5.96%) Tableau
5 12 (5.50%) Coremetrics
6 11 (5.05%) Salesforce.com
7 9 (4.13%) DoubleClick
8 8 (3.67%) Microsoft
8 8 (3.67%) Twitter
9 6 (2.75%) Eloqua
9 6 (2.75%) Maxymiser
9 6 (2.75%) ClickTale
9 6 (2.75%) hybris
9 6 (2.75%) Facebook
9 6 (2.75%) Marketo
9 6 (2.75%) Pardot
10 4 (1.83%) IBM
11 3 (1.38%) Sysomos
11 3 (1.38%) ExactTarget
11 3 (1.38%) New Relic
Watford, Hertfordshire
Certes Computing Ltd
Rate: £180 - £250 per day
Posted: 12 hours ago
Coventry, West Midlands (County)
Capita Resourcing - IT Resourcing
Rate: £325 - £375 per day
Posted: 2 days ago
London
McGregor Boyall
Posted: 5 days ago
London
Real Staffing
Rate: competitive
Posted: 8 days ago
London
Austin Fraser Limited
Rate: Market Rates
Posted: 8 days ago