The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the England region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 22 February 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
22 Feb 2017
Same period 2016 Same period 2015
Google Analytics (GA)
UK / England
Rank 451 492 489
Rank change year-on-year
+41 -3
Contract jobs citing Google Analytics 116 119 100
As % of all contract IT jobs located in England 0.28% 0.25% 0.21%
As % of the Cloud Services category 2.18% 3.17% 4.25%
Number of daily rates quoted 72 80 71
Median daily rate £369 £350 £325
Median daily rate % change year-on-year
+5.35% +7.69%
90% offered a daily rate of more than £180 £249 £258
10% offered a daily rate of more than £500 £440 £515
UK excluding London median daily rate £350 £338 £300
% change year-on-year
+3.70% +12.50%
Number of hourly rates quoted 2 1 0
Median hourly rate £71.25 £19.92 -
Median hourly rate % change year-on-year
+257.77% -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the England region.

Cloud Services Category
England
Contract IT job ads with a match in the
Cloud Services category
5320 3755 2355
As % of all contract IT jobs located in England 12.72% 7.87% 5.02%
Number of daily rates quoted 3791 2667 1535
Median daily rate £475 £450 £430
Median daily rate % change year-on-year
+5.55% +4.65%
90% offered a daily rate of more than £325 £320 £300
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £430 £425 £400
% change year-on-year
+1.17% +6.25%
Number of hourly rates quoted 66 60 84
Median hourly rate £19.00 £25.00 £22.50
Median hourly rate % change year-on-year
-24.00% +11.11%
90% offered a hourly rate of more than £11.30 £13.50 £11.00
10% offered a hourly rate of more than £54.00 £100.00 £35.00
UK excluding London median hourly rate £17.00 £19.50 £21.25
% change year-on-year
-12.79% -8.25%

Google Analytics
Jobs Demand Trend in England

The demand trend of contract jobs across the England region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in England

Google Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the England region.

Google Analytics Daily Rate Trend in England

Google Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the England region over the 3 months to 22 February 2017.

Google Analytics Daily Rate Histogram in England

Google Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the England region.

Google Analytics Hourly Rate Trend in England

Google Analytics
Hourly Rate Histogram in England

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Google Analytics across the England region over the 3 months to 22 February 2017.

Google Analytics Hourly Rate Histogram in England

Google Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the England region over the 3 months to 22 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +6 65 £368 +5.00% 29
South East +34 32 £338 -15.62% 11
West Midlands +10 8 £370 +23.33% 8
North West +17 7 - - 7
South West +9 2 £528 +59.24% 10
Yorkshire +17 1 £400 +33.33% 10
East of England - 1 - - 3
Google Analytics
UK

Google Analytics
Top 30 Related IT Skills in England

For the 6 months to 22 February 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Google Analytics.

1 293 (100.00%) Analytics
2 281 (95.90%) Google
3 114 (38.91%) Marketing
4 84 (28.67%) HTML
5 80 (27.30%) Agile Software Development
6 78 (26.62%) User Experience
7 72 (24.57%) JavaScript
7 72 (24.57%) CSS
8 71 (24.23%) Analytical Skills
9 69 (23.55%) Web Analytics
10 60 (20.48%) Adobe
10 60 (20.48%) SQL
11 58 (19.80%) SEO
12 50 (17.06%) Tableau
13 46 (15.70%) Adobe Analytics
14 44 (15.02%) Digital Marketing
15 43 (14.68%) jQuery
16 41 (13.99%) Social Media
17 37 (12.63%) Visualisation
17 37 (12.63%) CRM
17 37 (12.63%) E-Commerce
18 34 (11.60%) CMS
19 33 (11.26%) Degree
19 33 (11.26%) Data Analysis
20 32 (10.92%) HTML5
21 31 (10.58%) Git (software)
22 30 (10.24%) Python
23 29 (9.90%) A/B Testing
24 27 (9.22%) Wireframes
24 27 (9.22%) Windows

Google Analytics
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 34 (11.60%) CMS
2 15 (5.12%) SAS
3 14 (4.78%) nginx
3 14 (4.78%) Tomcat
4 12 (4.10%) Umbraco
5 11 (3.75%) WordPress
6 10 (3.41%) Drupal
7 7 (2.39%) Apache
8 6 (2.05%) Elasticsearch
9 5 (1.71%) SharePoint
10 3 (1.02%) Apache Spark
10 3 (1.02%) JBoss
10 3 (1.02%) WebLogic
11 2 (0.68%) ColdFusion
11 2 (0.68%) Confluence
11 2 (0.68%) Sitecore CMS
11 2 (0.68%) WebSphere
12 1 (0.34%) IIS
12 1 (0.34%) Joomla!
12 1 (0.34%) Kentico
Applications
1 22 (7.51%) MS Excel
2 21 (7.17%) Photoshop
3 13 (4.44%) Adobe Creative Suite
4 10 (3.41%) MS PowerPoint
5 9 (3.07%) MS Office
6 8 (2.73%) OmniGraffle
7 6 (2.05%) SPSS
8 5 (1.71%) Adobe Illustrator
9 4 (1.37%) InfoPath
10 3 (1.02%) Spreadsheet
10 3 (1.02%) Stata
11 1 (0.34%) Fireworks
11 1 (0.34%) Pixate
Business Applications
1 7 (2.39%) WebTrends
2 6 (2.05%) Sprinklr
3 4 (1.37%) Eloqua
3 4 (1.37%) Magento
4 3 (1.02%) Dynamics CRM
4 3 (1.02%) FastStats
4 3 (1.02%) FastStats PeopleStage
5 2 (0.68%) SessionCam
6 1 (0.34%) Oracle BPM
6 1 (0.34%) Radian6
6 1 (0.34%) SAP Oil and Gas
Cloud Services
1 46 (15.70%) Adobe Analytics
2 24 (8.19%) GitHub
3 17 (5.80%) Google Tag Manager
4 15 (5.12%) AdWords
5 13 (4.44%) Amazon AWS
6 8 (2.73%) SmartFocus
7 7 (2.39%) Google Cloud Platform
8 5 (1.71%) MailChimp
9 4 (1.37%) Heroku
10 3 (1.02%) Flurry Analytics
10 3 (1.02%) Responsys
11 2 (0.68%) Microsoft Azure
12 1 (0.34%) AdSense
12 1 (0.34%) Amazon EC2
12 1 (0.34%) Amazon S3
12 1 (0.34%) SaaS
12 1 (0.34%) Silverpop
12 1 (0.34%) Slack
12 1 (0.34%) Socialbakers
12 1 (0.34%) Yammer
Communications & Networking
1 15 (5.12%) HTTP
2 14 (4.78%) SSL
2 14 (4.78%) TCP/IP
3 11 (3.75%) Internet
4 10 (3.41%) Intranet
5 8 (2.73%) SMS
6 4 (1.37%) Extranet
7 1 (0.34%) VoIP
Database & Business Intelligence
1 20 (6.83%) SQL Server
2 17 (5.80%) NoSQL
3 16 (5.46%) MySQL
4 14 (4.78%) MongoDB
5 13 (4.44%) Big Data
6 10 (3.41%) SQL Server Integration Services
7 7 (2.39%) BigQuery
7 7 (2.39%) Mixpanel
8 6 (2.05%) SQL Server Reporting Services
9 5 (1.71%) QlikView
10 4 (1.37%) Data Warehouse
10 4 (1.37%) PostgreSQL
11 3 (1.02%) Hadoop
12 2 (0.68%) BusinessObjects
12 2 (0.68%) Data Mining
12 2 (0.68%) OLAP
12 2 (0.68%) Relational Database
12 2 (0.68%) SQL Server 2012
12 2 (0.68%) SQL Server Analysis Services
13 1 (0.34%) OLTP
Development Applications
1 31 (10.58%) Git (software)
2 20 (6.83%) Axure RP
2 20 (6.83%) Cucumber
2 20 (6.83%) Jenkins
3 16 (5.46%) Grunt
3 16 (5.46%) gulp
3 16 (5.46%) Selenium
4 14 (4.78%) Ant
4 14 (4.78%) Gatling
4 14 (4.78%) IntelliJ
4 14 (4.78%) Karma Test Runner
4 14 (4.78%) Sublime Text
5 6 (2.05%) Bitbucket
5 6 (2.05%) JMeter
6 5 (1.71%) Visual Studio
7 4 (1.37%) Gradle
7 4 (1.37%) JIRA
7 4 (1.37%) Travis CI
7 4 (1.37%) Vagrant
7 4 (1.37%) Visual Studio Tools for Office
General
1 114 (38.91%) Marketing
2 20 (6.83%) Finance
3 15 (5.12%) Retail
4 13 (4.44%) Publishing
5 12 (4.10%) Advertising
6 7 (2.39%) Games
6 7 (2.39%) Legal
7 5 (1.71%) Banking
7 5 (1.71%) Telecoms
8 3 (1.02%) Pharmaceutical
9 2 (0.68%) Back Office
9 2 (0.68%) German Language
10 1 (0.34%) Automotive
10 1 (0.34%) Electronics
10 1 (0.34%) Law
10 1 (0.34%) Manufacturing
Job Titles
1 75 (25.60%) Analyst
2 69 (23.55%) Developer
3 23 (7.85%) Digital Analyst
4 21 (7.17%) Consultant
4 21 (7.17%) Designer
5 20 (6.83%) Data Analyst
5 20 (6.83%) Web Analyst
6 18 (6.14%) UX Designer
7 17 (5.80%) Performance Analyst
8 15 (5.12%) Google Analytics Analyst
9 14 (4.78%) Scala Developer
10 13 (4.44%) Analytics Manager
11 12 (4.10%) Web Manager
12 10 (3.41%) Digital Executive
12 10 (3.41%) JavaScript Developer
12 10 (3.41%) Marketing Executive
12 10 (3.41%) PHP Developer
12 10 (3.41%) Web Developer
13 9 (3.07%) Front End Developer (Client-Side Developer)
13 9 (3.07%) SEO Manager
Libraries, Frameworks & Software Standards
1 84 (28.67%) HTML
2 72 (24.57%) CSS
3 43 (14.68%) jQuery
4 32 (10.92%) HTML5
5 25 (8.53%) AngularJS
6 24 (8.19%) CSS3
7 23 (7.85%) Node.js
8 18 (6.14%) Sass
9 16 (5.46%) .NET
10 14 (4.78%) Gherkin
10 14 (4.78%) Servlets
10 14 (4.78%) XML
11 9 (3.07%) REST
12 8 (2.73%) JSON
13 7 (2.39%) ASP.NET
14 6 (2.05%) Elastic Stack
14 6 (2.05%) Twitter Bootstrap
15 5 (1.71%) SOAP
15 5 (1.71%) XSLT
16 4 (1.37%) LAMP
Miscellaneous
1 78 (26.62%) User Experience
2 71 (24.23%) Analytical Skills
3 41 (13.99%) Social Media
4 11 (3.75%) Mobile App
5 9 (3.07%) Credit Risk
5 9 (3.07%) Digital Media
6 5 (1.71%) Taxonomies
7 4 (1.37%) Computer Science
8 3 (1.02%) Blog
8 3 (1.02%) iPad
8 3 (1.02%) W3C
9 2 (0.68%) Data Structures
9 2 (0.68%) FMCG
9 2 (0.68%) iPhone
9 2 (0.68%) IVR
9 2 (0.68%) Management Information System
10 1 (0.34%) Graphic Design
10 1 (0.34%) Online Banking
10 1 (0.34%) RIA
10 1 (0.34%) Tandem
Operating Systems
1 27 (9.22%) Windows
2 20 (6.83%) Linux
3 14 (4.78%) Ubuntu
4 6 (2.05%) Android
4 6 (2.05%) Apple iOS
5 3 (1.02%) Unix
6 1 (0.34%) Mac OS
6 1 (0.34%) Windows Server
6 1 (0.34%) Windows Server 2008
Processes & Methodologies
1 293 (100.00%) Analytics
2 80 (27.30%) Agile Software Development
3 69 (23.55%) Web Analytics
4 58 (19.80%) SEO
5 44 (15.02%) Digital Marketing
6 37 (12.63%) CRM
6 37 (12.63%) E-Commerce
6 37 (12.63%) Visualisation
7 33 (11.26%) Data Analysis
8 29 (9.90%) A/B Testing
9 27 (9.22%) Wireframes
10 25 (8.53%) Business Intelligence
11 24 (8.19%) Continuous Integration
12 23 (7.85%) Data Visualisation
12 23 (7.85%) Workflow
13 22 (7.51%) Digital Analytics
14 20 (6.83%) DevOps
14 20 (6.83%) Open Source
14 20 (6.83%) Stakeholder Management
15 19 (6.48%) Scrum
Programming Languages
1 72 (24.57%) JavaScript
2 60 (20.48%) SQL
3 30 (10.24%) Python
4 24 (8.19%) C#
5 23 (7.85%) Java
6 21 (7.17%) R
7 19 (6.48%) Ruby
8 17 (5.80%) PHP
9 15 (5.12%) Groovy
9 15 (5.12%) Scala
10 14 (4.78%) Haskell
10 14 (4.78%) Perl
11 11 (3.75%) T-SQL
12 6 (2.05%) C++
13 5 (1.71%) TypeScript
14 4 (1.37%) Bash Shell
14 4 (1.37%) Go
14 4 (1.37%) VB
15 3 (1.02%) MATLAB
16 1 (0.34%) C
Qualifications
1 33 (11.26%) Degree
2 6 (2.05%) Security Cleared
3 4 (1.37%) PMI Certification
3 4 (1.37%) PMP
4 1 (0.34%) BPSS Clearance
4 1 (0.34%) PhD
4 1 (0.34%) SC Cleared
Quality Assurance & Compliance
1 11 (3.75%) QA
2 9 (3.07%) Actionable Recommendations
3 6 (2.05%) Data Quality
4 1 (0.34%) Disclosure Scotland
4 1 (0.34%) PCI DSS
4 1 (0.34%) SLA
System Software
1 17 (5.80%) Docker
2 1 (0.34%) HDFS
Systems Management
1 21 (7.17%) Kibana
2 14 (4.78%) Grafana
3 10 (3.41%) Ansible
4 9 (3.07%) Puppet
5 6 (2.05%) logstash
5 6 (2.05%) Opscode Chef
6 4 (1.37%) Terraform
Vendors
1 281 (95.90%) Google
2 60 (20.48%) Adobe
3 50 (17.06%) Tableau
4 23 (7.85%) Omniture
5 15 (5.12%) Microsoft
6 11 (3.75%) ClickTale
6 11 (3.75%) DoubleClick
7 9 (3.07%) Twitter
8 8 (2.73%) Salesforce.com
9 7 (2.39%) Splunk
10 6 (2.05%) Oracle
11 5 (1.71%) Brandwatch
11 5 (1.71%) Facebook
11 5 (1.71%) Optimizely
11 5 (1.71%) Salesforce Marketing Cloud
12 4 (1.37%) MicroStrategy
12 4 (1.37%) Nintex
12 4 (1.37%) Sitecore
13 3 (1.02%) Cognos
13 3 (1.02%) webMethods
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