The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 1 September 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
1 Sep 2015
Same period 2014 Same period 2013
Google Analytics
Rank 442 493 492
Rank change year-on-year
+51 -1
Contract jobs citing Google Analytics 159 95 80
As % of all contract IT jobs located in England 0.30% 0.19% 0.17%
As % of the Cloud Services category 4.97% 4.27% 5.63%
Number of daily rates quoted 91 65 57
Average daily rate
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of your Daily Rate
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£363 £350 £300
Average daily rate % change year-on-year
+3.57% +16.66%
90% offered a daily rate of more than £220 £214 £200
10% offered a daily rate of more than £485 £564 £450
UK excluding London average daily rate £364 £275 £275
% change year-on-year
+32.27% -
Number of hourly rates quoted 10 3 1
Average hourly rate £21.02 £28.00 £17.69
Average hourly rate % change year-on-year
-24.94% +58.28%
UK excluding London average hourly rate £19.25 £11.00 £17.69
% change year-on-year
+75.00% -37.81%
Google Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the England region.

Cloud Services Category
England
Contract IT job ads with a match in the
Cloud Services category
3202 2224 1422
As % of all contract IT jobs located in England 5.94% 4.34% 2.95%
Number of daily rates quoted 2145 1405 1008
Average daily rate £425 £403 £375
Average daily rate % change year-on-year
+5.59% +7.33%
90% offered a daily rate of more than £288 £275 £125
10% offered a daily rate of more than £575 £550 £525
UK excluding London average daily rate £400 £388 £300
% change year-on-year
+3.22% +29.16%
Number of hourly rates quoted 57 47 28
Average hourly rate £23.00 £18.00 £20.00
Average hourly rate % change year-on-year
+27.77% -10.00%
90% offered a hourly rate of more than £12.00 £11.50 £12.90
10% offered a hourly rate of more than £39.40 £37.50 £46.80
UK excluding London average hourly rate £24.00 £17.00 £33.00
% change year-on-year
+41.17% -48.48%

Google Analytics
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the England region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in England

Google Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the England region.

Google Analytics Daily Rate Trend in England

Google Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the England region over the 3 months to 1 September 2015.

Google Analytics Daily Rate Histogram in England

Google Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the England region.

Google Analytics Hourly Rate Trend in England

Google Analytics
Hourly Rate Histogram in England

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Google Analytics across the England region over the 3 months to 1 September 2015.

Google Analytics Hourly Rate Histogram in England

Google Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the England region over the 3 months to 1 September 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +20 84 £325 -18.75% 31
South East -7 25 £375 +64.83% 16
Yorkshire -15 17 £388 +34.78% 13
East of England +14 10 £363 +52.63% 4
North West -15 10 £475 +58.33% 10
South West -3 8 £375 +30.43%
West Midlands +5 3 £300 +20.00% 4
East Midlands -9 2 £313 -21.97% 2
Google Analytics
UK

Google Analytics
Top 30 Related IT Skills in England

For the 6 months to 1 September 2015, IT contractor jobs across the England region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 284 (94.67%) Analytics
2 279 (93.00%) Google
3 148 (49.33%) HTML
4 115 (38.33%) Marketing
5 110 (36.67%) Web Analytics
6 108 (36.00%) JavaScript
7 107 (35.67%) CSS
8 93 (31.00%) Adobe
9 86 (28.67%) SEO
10 76 (25.33%) Adobe Analytics
10 76 (25.33%) User Experience
11 69 (23.00%) SQL
12 68 (22.67%) E-Commerce
13 67 (22.33%) HTML5
14 59 (19.67%) Java
15 58 (19.33%) Content Management
16 56 (18.67%) Analytical Skills
17 54 (18.00%) Omniture
18 53 (17.67%) Agile Software Development
18 53 (17.67%) CMS
19 51 (17.00%) CSS3
20 48 (16.00%) Finance
21 44 (14.67%) .NET
21 44 (14.67%) jQuery
22 42 (14.00%) Digital Marketing
23 39 (13.00%) WebTrends
24 38 (12.67%) Web Development
25 37 (12.33%) Social Media
26 32 (10.67%) Adobe Experience Manager
27 31 (10.33%) Ajax

Google Analytics
Top Related IT Skills in England by Category

For the 6 months to 1 September 2015, IT contractor jobs across the England region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 53 (17.67%) CMS
2 32 (10.67%) Adobe Experience Manager
3 21 (7.00%) IIS
4 18 (6.00%) WebSphere
5 17 (5.67%) WordPress
6 15 (5.00%) JBoss
7 12 (4.00%) Drupal
8 11 (3.67%) SharePoint
9 10 (3.33%) Oracle Workflow
10 7 (2.33%) TYPO3
10 7 (2.33%) Sitecore CMS
10 7 (2.33%) SAS
11 5 (1.67%) WebLogic
12 4 (1.33%) Apache
13 3 (1.00%) NetWeaver
13 3 (1.00%) BizTalk Server
13 3 (1.00%) Umbraco
13 3 (1.00%) Confluence
14 2 (0.67%) Node.js
14 2 (0.67%) Commerce Server
Applications
1 30 (10.00%) MS Excel
2 29 (9.67%) Photoshop
3 10 (3.33%) MS Office
4 7 (2.33%) MS PowerPoint
5 6 (2.00%) MS Visio
6 5 (1.67%) SPSS
7 3 (1.00%) Adobe Illustrator
8 2 (0.67%) Spreadsheet
9 1 (0.33%) FastStats
9 1 (0.33%) OmniGraffle
9 1 (0.33%) Adobe Creative Suite
9 1 (0.33%) Acrobat
9 1 (0.33%) Fireworks
Business Applications
1 39 (13.00%) WebTrends
2 10 (3.33%) Adobe Campaign
3 5 (1.67%) Dynamics CRM
3 5 (1.67%) Optimost
4 2 (0.67%) Magento
4 2 (0.67%) Radian6
Cloud Services
1 76 (25.33%) Adobe Analytics
2 5 (1.67%) SaaS
3 3 (1.00%) PaaS
3 3 (1.00%) Microsoft Azure
3 3 (1.00%) Amazon AWS
3 3 (1.00%) MailChimp
4 2 (0.67%) Google Cloud Platform
4 2 (0.67%) SmartFocus
5 1 (0.33%) GitHub
Communications & Networking
1 14 (4.67%) Intranet
2 12 (4.00%) Internet
3 10 (3.33%) HTTP
4 7 (2.33%) SMS
5 5 (1.67%) SSL
6 3 (1.00%) DNS
Database & Business Intelligence
1 14 (4.67%) MySQL
1 14 (4.67%) SQL Server
2 13 (4.33%) Oracle Database
2 13 (4.33%) Relational Database
3 12 (4.00%) Data Warehouse
4 11 (3.67%) BusinessObjects
5 10 (3.33%) Oracle Database 10g
5 10 (3.33%) Oracle Database 11g
5 10 (3.33%) Oracle BI EE
6 7 (2.33%) Data Mining
6 7 (2.33%) DB2
7 5 (1.67%) QlikView
8 4 (1.33%) PostgreSQL
9 3 (1.00%) Hadoop
9 3 (1.00%) Redis
9 3 (1.00%) Neo4j
10 2 (0.67%) SQL Server Reporting Services
10 2 (0.67%) SQL Server Integration Services
10 2 (0.67%) SQL Server 2008
10 2 (0.67%) BigQuery
Development Applications
1 17 (5.67%) Subversion
2 16 (5.33%) Axure RP
2 16 (5.33%) Git (software)
3 10 (3.33%) JIRA
4 9 (3.00%) Dreamweaver
5 8 (2.67%) Ant
5 8 (2.67%) Team Foundation Server
6 7 (2.33%) SoapUI
6 7 (2.33%) Selenium
7 6 (2.00%) Firebug
7 6 (2.00%) Fiddler
8 5 (1.67%) TestComplete
8 5 (1.67%) Visual Studio
9 4 (1.33%) LoadRunner
10 3 (1.00%) Grunt
11 2 (0.67%) Redmine
11 2 (0.67%) Balsamiq Mockups
12 1 (0.33%) Jasmine
12 1 (0.33%) Jenkins
12 1 (0.33%) Bower
General
1 115 (38.33%) Marketing
2 48 (16.00%) Finance
3 23 (7.67%) Publishing
4 20 (6.67%) Retail
5 14 (4.67%) Advertising
6 9 (3.00%) Legal
7 6 (2.00%) Multimedia
8 5 (1.67%) Manufacturing
8 5 (1.67%) Telecoms
8 5 (1.67%) Banking
9 3 (1.00%) Games
9 3 (1.00%) Danish Language
9 3 (1.00%) Italian Language
9 3 (1.00%) Norwegian Language
9 3 (1.00%) Swedish Language
10 2 (0.67%) Back Office
11 1 (0.33%) Pharmaceutical
11 1 (0.33%) Billing
11 1 (0.33%) Local Government
Job Titles
1 81 (27.00%) Analyst
2 74 (24.67%) Developer
3 30 (10.00%) Web Analyst
4 26 (8.67%) Front-End Developer
5 21 (7.00%) Web Developer
5 21 (7.00%) Consultant
6 15 (5.00%) Applications Support
6 15 (5.00%) Support Analyst
6 15 (5.00%) Applications Support Analyst
7 14 (4.67%) Architect
8 13 (4.33%) Junior
8 13 (4.33%) Web Manager
9 11 (3.67%) Project Manager
9 11 (3.67%) Data Analyst
10 10 (3.33%) Website Manager
10 10 (3.33%) Oracle Developer
10 10 (3.33%) Content Manager
11 8 (2.67%) Front-End Web Developer
12 7 (2.33%) Senior Analyst
12 7 (2.33%) Web Editor
Libraries, Frameworks & Software Standards
1 148 (49.33%) HTML
2 107 (35.67%) CSS
3 67 (22.33%) HTML5
4 51 (17.00%) CSS3
5 44 (14.67%) jQuery
5 44 (14.67%) .NET
6 31 (10.33%) XML
6 31 (10.33%) Ajax
7 29 (9.67%) JSON
8 24 (8.00%) ASP.NET
9 16 (5.33%) XHTML
9 16 (5.33%) AngularJS
10 15 (5.00%) Sass
11 14 (4.67%) LESS
12 13 (4.33%) J2EE
13 12 (4.00%) Web Services
14 9 (3.00%) SOAP
14 9 (3.00%) .NET Framework
15 8 (2.67%) JSP
15 8 (2.67%) Twitter Bootstrap
Miscellaneous
1 76 (25.33%) User Experience
2 56 (18.67%) Analytical Skills
3 37 (12.33%) Social Media
4 16 (5.33%) Mobile App
5 14 (4.67%) Computer Science
6 9 (3.00%) Copywriting
6 9 (3.00%) Web 2.0
6 9 (3.00%) Management Information System
6 9 (3.00%) Algorithms
7 8 (2.67%) Visualisation
7 8 (2.67%) Digital Media
7 8 (2.67%) W3C
8 6 (2.00%) iSeries
9 5 (1.67%) Statistics
9 5 (1.67%) Taxonomies
9 5 (1.67%) Wiki
10 4 (1.33%) AS400
11 3 (1.00%) GIS
11 3 (1.00%) Data Extraction
11 3 (1.00%) Clustering
Operating Systems
1 21 (7.00%) Windows
2 20 (6.67%) Linux
3 17 (5.67%) Android
4 16 (5.33%) Apple iOS
5 15 (5.00%) UNIX
6 8 (2.67%) Solaris
7 6 (2.00%) Red Hat Enterprise Linux
8 1 (0.33%) Windows Phone
8 1 (0.33%) Windows Mobile
Processes & Methodologies
1 284 (94.67%) Analytics
2 110 (36.67%) Web Analytics
3 86 (28.67%) SEO
4 68 (22.67%) E-Commerce
5 58 (19.33%) Content Management
6 53 (17.67%) Agile Software Development
7 42 (14.00%) Digital Marketing
8 38 (12.67%) Web Development
9 30 (10.00%) SOA
10 28 (9.33%) Data Analysis
11 26 (8.67%) Project Management
12 25 (8.33%) CRM
13 24 (8.00%) Web Design
14 22 (7.33%) B2C
15 19 (6.33%) TDD
15 19 (6.33%) Responsive Web Design
16 18 (6.00%) Scrum
16 18 (6.00%) Continuous Integration
17 17 (5.67%) Pay per click
17 17 (5.67%) Migration
Programming Languages
1 108 (36.00%) JavaScript
2 69 (23.00%) SQL
3 59 (19.67%) Java
4 15 (5.00%) PHP
5 14 (4.67%) PL/SQL
5 14 (4.67%) VB.NET
6 12 (4.00%) C#
7 10 (3.33%) VBScript
8 8 (2.67%) Ruby
9 7 (2.33%) Python
10 5 (1.67%) R
11 4 (1.33%) PowerShell
11 4 (1.33%) Scala
11 4 (1.33%) T-SQL
12 2 (0.67%) C
12 2 (0.67%) VB
13 1 (0.33%) VBA
13 1 (0.33%) Embedded C++
13 1 (0.33%) Objective-C
13 1 (0.33%) PHP5
Qualifications
1 30 (10.00%) Degree
2 2 (0.67%) Security Cleared
3 1 (0.33%) PRINCE2 Certification
3 1 (0.33%) BC Cleared
Quality Assurance & Compliance
1 14 (4.67%) QA
2 13 (4.33%) SLA
3 1 (0.33%) WAI
Systems Management
1 8 (2.67%) Puppet
2 5 (1.67%) Capistrano
3 2 (0.67%) Vagrant
4 1 (0.33%) TeamSite
4 1 (0.33%) Systems Management Server (SMS)
Vendors
1 279 (93.00%) Google
2 93 (31.00%) Adobe
3 54 (18.00%) Omniture
4 27 (9.00%) Tableau
5 25 (8.33%) Microsoft
6 15 (5.00%) Software AG
6 15 (5.00%) Oracle
6 15 (5.00%) IBM
6 15 (5.00%) webMethods
7 12 (4.00%) DoubleClick
8 11 (3.67%) Splunk
8 11 (3.67%) Eloqua
8 11 (3.67%) Sitecore
8 11 (3.67%) Coremetrics
9 10 (3.33%) Aprimo
9 10 (3.33%) Salesforce.com
9 10 (3.33%) Facebook
9 10 (3.33%) Twitter
10 8 (2.67%) FatWire
11 6 (2.00%) Tealeaf
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