The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 29 April 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
29 Apr 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 513 476 508
Rank change year-on-year
-37 +32
Contract jobs citing Google Analytics 108 124 84
As % of all contract IT jobs located in England 0.21% 0.24% 0.17%
As % of the Cloud Services category 2.42% 4.61% 4.75%
Number of daily rates quoted 70 67 66
Average daily rate £375 £325 £300
Average daily rate % change year-on-year
+15.38% +8.33%
90% offered a daily rate of more than £218 £239 £215
10% offered a daily rate of more than £500 £502 £477
UK excluding London average daily rate £350 £300 £300
% change year-on-year
+16.66% -
Number of hourly rates quoted 3 3 2
Average hourly rate £19.61 £16.43 £24.25
Average hourly rate % change year-on-year
+19.35% -32.24%
90% offered a hourly rate of more than £17.92 £15.79 £18.05
10% offered a hourly rate of more than £21.52 £16.43 £30.45
UK excluding London average hourly rate £16.93 - £16.50
Google Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the England region.

Cloud Services Category
England
Contract IT job ads with a match in the
Cloud Services category
4454 2690 1769
As % of all contract IT jobs located in England 8.70% 5.31% 3.56%
Number of daily rates quoted 3075 1731 1141
Average daily rate £460 £418 £410
Average daily rate % change year-on-year
+10.17% +1.82%
90% offered a daily rate of more than £325 £275 £300
10% offered a daily rate of more than £600 £600 £525
UK excluding London average daily rate £435 £400 £400
% change year-on-year
+8.75% -
Number of hourly rates quoted 78 96 28
Average hourly rate £22.25 £26.00 £16.75
Average hourly rate % change year-on-year
-14.42% +55.22%
90% offered a hourly rate of more than £13.30 £14.85 £9.22
10% offered a hourly rate of more than £46.63 £40.00 £28.85
UK excluding London average hourly rate £19.61 £25.00 £14.75
% change year-on-year
-21.56% +69.49%

Google Analytics
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the England region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in England

Google Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the England region.

Google Analytics Daily Rate Trend in England

Google Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the England region over the 3 months to 29 April 2016.

Google Analytics Daily Rate Histogram in England

Google Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the England region.

Google Analytics Hourly Rate Trend in England

Google Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the England region over the 3 months to 29 April 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -6 72 £350 -1.75% 40
North West -1 10 £500 +73.91% 15
South East -25 10 £375 +8.69% 9
Yorkshire +3 5 £375 +40.18% 8
East of England +2 5 £300 +36.36% 3
South West -2 4 £168 -52.14% 2
East Midlands 0 2 £375 +30.43%
Google Analytics
UK

Google Analytics
Top 30 Related IT Skills in England

For the 6 months to 29 April 2016, IT contractor jobs across the England region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 233 (98.73%) Analytics
2 230 (97.46%) Google
3 105 (44.49%) Marketing
4 73 (30.93%) Agile Software Development
4 73 (30.93%) SEO
5 72 (30.51%) HTML
6 61 (25.85%) CSS
7 59 (25.00%) JavaScript
8 56 (23.73%) E-Commerce
9 54 (22.88%) Adobe
10 51 (21.61%) Digital Marketing
11 45 (19.07%) CRM
11 45 (19.07%) CMS
11 45 (19.07%) Web Analytics
12 44 (18.64%) SQL
12 44 (18.64%) User Experience
13 39 (16.53%) Adobe Analytics
13 39 (16.53%) Java
14 35 (14.83%) Social Media
15 32 (13.56%) HTML5
16 31 (13.14%) TDD
17 30 (12.71%) Omniture
18 28 (11.86%) JIRA
18 28 (11.86%) Git (software)
19 27 (11.44%) Analytical Skills
19 27 (11.44%) Scrum
20 26 (11.02%) Web Development
21 25 (10.59%) Finance
21 25 (10.59%) Web Services
21 25 (10.59%) Tomcat

Google Analytics
Top Related IT Skills in England by Category

For the 6 months to 29 April 2016, IT contractor jobs across the England region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 45 (19.07%) CMS
2 25 (10.59%) Tomcat
3 17 (7.20%) Apache TomEE
4 12 (5.08%) Confluence
5 10 (4.24%) Drupal
6 9 (3.81%) Apache Solr
7 8 (3.39%) IIS
7 8 (3.39%) SharePoint
8 7 (2.97%) WordPress
9 6 (2.54%) Node.js
10 5 (2.12%) SAS
11 4 (1.69%) Joomla!
11 4 (1.69%) Skype for Business
12 3 (1.27%) ExpressionEngine
13 2 (0.85%) Adobe Experience Manager
13 2 (0.85%) Apache
13 2 (0.85%) SharePoint 2010
13 2 (0.85%) WebSphere
14 1 (0.42%) MS Exchange
14 1 (0.42%) WebLogic
Applications
1 19 (8.05%) MS Excel
2 16 (6.78%) Photoshop
3 13 (5.51%) MS PowerPoint
4 11 (4.66%) MS Office
5 6 (2.54%) OmniGraffle
6 5 (2.12%) MS Visio
7 4 (1.69%) Fireworks
8 3 (1.27%) Adobe Creative Suite
9 1 (0.42%) Adobe Illustrator
Business Applications
1 16 (6.78%) WebTrends
2 13 (5.51%) Payment Gateway
3 7 (2.97%) SAP Oil and Gas
4 1 (0.42%) Dynamics CRM
4 1 (0.42%) Magento
Cloud Services
1 39 (16.53%) Adobe Analytics
2 18 (7.63%) Google Tag Manager
3 16 (6.78%) AdWords
4 12 (5.08%) Amazon AWS
5 8 (3.39%) Amazon EC2
6 6 (2.54%) GitHub
6 6 (2.54%) MailChimp
7 5 (2.12%) Google Cloud Platform
8 4 (1.69%) SaaS
8 4 (1.69%) Yammer
9 3 (1.27%) Google Apps
9 3 (1.27%) Google Checkout
10 2 (0.85%) Amazon S3
10 2 (0.85%) Silverpop
10 2 (0.85%) SmartFocus
11 1 (0.42%) Heroku
11 1 (0.42%) Pure360
11 1 (0.42%) Responsys
Communications & Networking
1 14 (5.93%) SMS
2 12 (5.08%) Intranet
3 10 (4.24%) Internet
4 4 (1.69%) HTTP
5 3 (1.27%) FTP
Database & Business Intelligence
1 11 (4.66%) Relational Database
2 8 (3.39%) NoSQL
3 7 (2.97%) Hadoop
4 6 (2.54%) QlikView
5 5 (2.12%) Data Mining
5 5 (2.12%) Data Warehouse
5 5 (2.12%) SQL Server
6 4 (1.69%) Apache Hive
6 4 (1.69%) Big Data
7 3 (1.27%) BigQuery
7 3 (1.27%) Power BI
7 3 (1.27%) Spotfire
7 3 (1.27%) SQL Server Integration Services
8 2 (0.85%) BusinessObjects
8 2 (0.85%) MySQL
8 2 (0.85%) Oracle BI EE
8 2 (0.85%) Oracle ODI
8 2 (0.85%) SQL Server 2005
9 1 (0.42%) Oracle Database 11g
9 1 (0.42%) SQL Server 2008
Development Applications
1 28 (11.86%) Git (software)
1 28 (11.86%) JIRA
2 17 (7.20%) Jenkins
3 14 (5.93%) Axure RP
4 12 (5.08%) Subversion
5 5 (2.12%) Ant
6 4 (1.69%) Balsamiq Mockups
7 3 (1.27%) Dreamweaver
7 3 (1.27%) Gradle
7 3 (1.27%) Maven
7 3 (1.27%) Sublime Text
8 2 (0.85%) AccuRev
8 2 (0.85%) JUnit
8 2 (0.85%) SonarQube
9 1 (0.42%) Geb
9 1 (0.42%) Grunt
9 1 (0.42%) Spock
9 1 (0.42%) Talend Open Studio
9 1 (0.42%) Team Foundation Server
9 1 (0.42%) Vagrant
General
1 105 (44.49%) Marketing
2 25 (10.59%) Finance
3 23 (9.75%) Retail
4 17 (7.20%) Advertising
4 17 (7.20%) Publishing
5 13 (5.51%) Telecoms
6 8 (3.39%) Legal
6 8 (3.39%) Manufacturing
7 7 (2.97%) Electronics
8 3 (1.27%) Banking
8 3 (1.27%) Danish Language
9 2 (0.85%) Games
10 1 (0.42%) Automotive
10 1 (0.42%) Dutch Language
10 1 (0.42%) French Language
10 1 (0.42%) German Language
10 1 (0.42%) Korean Language
Job Titles
1 56 (23.73%) Analyst
2 53 (22.46%) Developer
3 26 (11.02%) Project Manager
4 24 (10.17%) Web Analyst
5 23 (9.75%) Senior Developer
6 18 (7.63%) Digital Analyst
7 17 (7.20%) Java Developer
8 16 (6.78%) Senior Java Developer
9 14 (5.93%) Consultant
10 12 (5.08%) Designer
10 12 (5.08%) UX Designer
11 11 (4.66%) Web Developer
12 10 (4.24%) Digital Project Manager
12 10 (4.24%) Web Analytics Consultant
12 10 (4.24%) Web Consultant
13 9 (3.81%) Architect
13 9 (3.81%) Data Analyst
13 9 (3.81%) Front End Developer (Client-Side Developer)
13 9 (3.81%) Full Stack Developer
13 9 (3.81%) Technical Leader
Libraries, Frameworks & Software Standards
1 72 (30.51%) HTML
2 61 (25.85%) CSS
3 32 (13.56%) HTML5
4 25 (10.59%) Web Services
5 24 (10.17%) Spring
6 18 (7.63%) Middleware
7 17 (7.20%) CSS3
7 17 (7.20%) Hibernate
7 17 (7.20%) jQuery
8 16 (6.78%) J2EE
9 15 (6.36%) .NET
10 10 (4.24%) ASP.NET
11 8 (3.39%) Ajax
11 8 (3.39%) AngularJS
11 8 (3.39%) RESTful
12 7 (2.97%) JSP
12 7 (2.97%) XHTML
12 7 (2.97%) XML
13 6 (2.54%) JSON
13 6 (2.54%) Spring Integration
Miscellaneous
1 44 (18.64%) User Experience
2 35 (14.83%) Social Media
3 27 (11.44%) Analytical Skills
4 21 (8.90%) Copywriting
5 14 (5.93%) Digital Media
6 13 (5.51%) iPad
7 12 (5.08%) Algorithms
8 10 (4.24%) Mobile App
9 8 (3.39%) Computer Science
9 8 (3.39%) Visualisation
10 6 (2.54%) Management Information System
10 6 (2.54%) W3C
11 5 (2.12%) Statistics
12 4 (1.69%) Economics
12 4 (1.69%) Mathematics
13 2 (0.85%) Blog
13 2 (0.85%) Data Extraction
13 2 (0.85%) Taxonomies
13 2 (0.85%) Web 2.0
14 1 (0.42%) FMCG
Operating Systems
1 12 (5.08%) Linux
2 11 (4.66%) Android
2 11 (4.66%) Windows
3 9 (3.81%) Apple iOS
3 9 (3.81%) Windows Server
4 8 (3.39%) Red Hat Enterprise Linux
5 2 (0.85%) Solaris
5 2 (0.85%) Unix
6 1 (0.42%) Windows Server 2003
6 1 (0.42%) Windows Server 2008
6 1 (0.42%) Windows Server 2012
Processes & Methodologies
1 233 (98.73%) Analytics
2 73 (30.93%) Agile Software Development
2 73 (30.93%) SEO
3 56 (23.73%) E-Commerce
4 51 (21.61%) Digital Marketing
5 45 (19.07%) CRM
5 45 (19.07%) Web Analytics
6 31 (13.14%) TDD
7 27 (11.44%) Scrum
8 26 (11.02%) Web Development
9 23 (9.75%) Content Management
9 23 (9.75%) Project Management
10 20 (8.47%) Business Intelligence
11 19 (8.05%) Tag Management
12 18 (7.63%) Open Source
13 17 (7.20%) B2C
14 16 (6.78%) Continuous Delivery
15 15 (6.36%) Pay per click
16 14 (5.93%) Data Analysis
16 14 (5.93%) Pair Programming
Programming Languages
1 59 (25.00%) JavaScript
2 44 (18.64%) SQL
3 39 (16.53%) Java
4 21 (8.90%) PHP
5 8 (3.39%) Python
6 7 (2.97%) VBA
7 3 (1.27%) C#
8 2 (0.85%) C++
8 2 (0.85%) R
8 2 (0.85%) T-SQL
8 2 (0.85%) VB
9 1 (0.42%) Groovy
9 1 (0.42%) Objective-C
9 1 (0.42%) PowerShell
9 1 (0.42%) Ruby
9 1 (0.42%) VB.NET
Qualifications
1 21 (8.90%) Degree
2 1 (0.42%) MBA
2 1 (0.42%) Microsoft Certification
2 1 (0.42%) SC Cleared
2 1 (0.42%) Security Cleared
Quality Assurance & Compliance
1 9 (3.81%) QA
2 3 (1.27%) WCAG
3 2 (0.85%) Data Quality
4 1 (0.42%) SLA
System Software
1 1 (0.42%) XenApp
Vendors
1 230 (97.46%) Google
2 54 (22.88%) Adobe
3 30 (12.71%) Omniture
4 21 (8.90%) Tableau
5 20 (8.47%) Salesforce.com
6 19 (8.05%) Salesforce Marketing Cloud
7 18 (7.63%) Oracle
8 17 (7.20%) CyberSource
9 11 (4.66%) Microsoft
10 8 (3.39%) Red Hat
11 7 (2.97%) Optimizely
11 7 (2.97%) SAP
12 6 (2.54%) DoubleClick
12 6 (2.54%) Facebook
12 6 (2.54%) Siebel
13 5 (2.12%) Atlassian
13 5 (2.12%) Coremetrics
13 5 (2.12%) Twitter
14 4 (1.69%) Cognos
14 4 (1.69%) IBM
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