The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the England region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 27 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
27 Sep 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 467 497 517
Rank change year-on-year
+30 +20
Contract jobs citing Google Analytics 150 146 94
As % of all contract IT jobs located in England 0.30% 0.28% 0.18%
As % of the Cloud Services category 2.60% 4.49% 3.93%
Number of daily rates quoted 90 85 59
Median daily rate £350 £350 £350
90% offered a daily rate of more than £225 £210 £215
10% offered a daily rate of more than £500 £450 £558
UK excluding London median daily rate £369 £369 £265
% change year-on-year
- +39.15%
Number of hourly rates quoted 9 11 4
Median hourly rate £19.61 £23.00 £87.50
Median hourly rate % change year-on-year
-14.73% -73.71%
90% offered a hourly rate of more than £17.90 £14.50 £30.85
10% offered a hourly rate of more than £115.00 £40.00 £137.50
UK excluding London median hourly rate £18.00 £24.00 £37.50
% change year-on-year
-25.00% -36.00%
Google Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the England region.

Cloud Services Category
England
Contract IT job ads with a match in the
Cloud Services category
5773 3249 2390
As % of all contract IT jobs located in England 11.60% 6.25% 4.60%
Number of daily rates quoted 3983 2191 1537
Median daily rate £475 £425 £425
Median daily rate % change year-on-year
+11.76% -
90% offered a daily rate of more than £313 £275 £300
10% offered a daily rate of more than £600 £590 £575
UK excluding London median daily rate £438 £400 £400
% change year-on-year
+9.37% -
Number of hourly rates quoted 89 56 47
Median hourly rate £19.61 £23.00 £23.00
Median hourly rate % change year-on-year
-14.73% -
90% offered a hourly rate of more than £13.00 £12.80 £13.50
10% offered a hourly rate of more than £59.31 £37.00 £42.50
UK excluding London median hourly rate £17.75 £25.00 £20.00
% change year-on-year
-29.00% +25.00%

Google Analytics
Jobs Demand Trend in England

The demand trend of contract jobs across the England region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in England

Google Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the England region.

Google Analytics Daily Rate Trend in England

Google Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the England region over the 3 months to 27 September 2016.

Google Analytics Daily Rate Histogram in England

Google Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the England region.

Google Analytics Hourly Rate Trend in England

Google Analytics
Hourly Rate Histogram in England

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Google Analytics across the England region over the 3 months to 27 September 2016.

Google Analytics Hourly Rate Histogram in England

Google Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the England region over the 3 months to 27 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +10 87 £350 +21.73% 46
South East +11 19 £275 -31.25% 12
North West +18 12 £344 -27.63% 10
Yorkshire -3 10 £300 -22.58% 6
West Midlands -19 8 £591 +97.08% 12
East Midlands -4 6 £363 +16.00% 1
East of England 0 5 - - 2
North East - 2 £300 - 1
South West - 1 £450 - 3
Google Analytics
UK

Google Analytics
Top 30 Related IT Skills in England

For the 6 months to 27 September 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Google Analytics.

1 259 (99.62%) Analytics
2 258 (99.23%) Google
3 110 (42.31%) Marketing
4 83 (31.92%) HTML
5 80 (30.77%) SEO
6 75 (28.85%) Agile Software Development
7 70 (26.92%) Analytical Skills
8 67 (25.77%) User Experience
9 66 (25.38%) CSS
10 61 (23.46%) E-Commerce
10 61 (23.46%) Web Analytics
11 56 (21.54%) SQL
12 50 (19.23%) JavaScript
13 47 (18.08%) Digital Marketing
14 44 (16.92%) Finance
15 43 (16.54%) Adobe
15 43 (16.54%) Degree
16 40 (15.38%) Social Media
17 33 (12.69%) CMS
18 32 (12.31%) Pay per click
18 32 (12.31%) Data Analysis
19 30 (11.54%) CRM
19 30 (11.54%) HTML5
19 30 (11.54%) Tableau
20 27 (10.38%) Omniture
21 26 (10.00%) CSS3
21 26 (10.00%) Visualisation
22 25 (9.62%) MS Excel
23 24 (9.23%) Tag Management
23 24 (9.23%) Digital Analytics

Google Analytics
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 33 (12.69%) CMS
2 15 (5.77%) SAS
3 12 (4.62%) Drupal
4 10 (3.85%) Apache
5 7 (2.69%) Umbraco
6 6 (2.31%) WordPress
7 5 (1.92%) Confluence
7 5 (1.92%) Elasticsearch
7 5 (1.92%) Tomcat
8 3 (1.15%) Apache Spark
8 3 (1.15%) Sitecore CMS
9 2 (0.77%) Facebook Platform
9 2 (0.77%) OpenStack
9 2 (0.77%) WebLogic
9 2 (0.77%) WebSphere
10 1 (0.38%) Adobe Experience Manager
10 1 (0.38%) JBoss
10 1 (0.38%) Oracle Workflow
10 1 (0.38%) SharePoint
10 1 (0.38%) WebLogic Portal
Applications
1 25 (9.62%) MS Excel
2 20 (7.69%) MS PowerPoint
3 11 (4.23%) Adobe Creative Suite
3 11 (4.23%) OmniGraffle
4 10 (3.85%) MS Office
5 8 (3.08%) SPSS
6 7 (2.69%) Photoshop
6 7 (2.69%) Spreadsheet
7 5 (1.92%) Adobe Illustrator
8 3 (1.15%) Stata
9 1 (0.38%) Fireworks
9 1 (0.38%) MS Visio
9 1 (0.38%) Pixate
Business Applications
1 20 (7.69%) WebTrends
2 5 (1.92%) Magento
3 4 (1.54%) Dynamics CRM
4 3 (1.15%) Radian6
4 3 (1.15%) Sprinklr
5 2 (0.77%) Oracle BPM
5 2 (0.77%) SAP Oil and Gas
6 1 (0.38%) Adobe Campaign
6 1 (0.38%) Unica
Cloud Services
1 18 (6.92%) Google Tag Manager
2 14 (5.38%) Adobe Analytics
3 11 (4.23%) Amazon AWS
4 10 (3.85%) GitHub
5 9 (3.46%) AdWords
6 8 (3.08%) Google Cloud Platform
7 5 (1.92%) SaaS
8 4 (1.54%) Google Apps
9 3 (1.15%) Socialbakers
10 2 (0.77%) Amazon S3
10 2 (0.77%) DigitalOcean
10 2 (0.77%) Heroku
10 2 (0.77%) Linode
10 2 (0.77%) Microsoft Azure
10 2 (0.77%) Slack
10 2 (0.77%) SmartFocus
11 1 (0.38%) Adobe Creative Cloud
11 1 (0.38%) Amazon EC2
11 1 (0.38%) Silverpop
Communications & Networking
1 8 (3.08%) Internet
2 4 (1.54%) HTTP
2 4 (1.54%) Intranet
3 1 (0.38%) SMS
3 1 (0.38%) SSL
3 1 (0.38%) TCP/IP
3 1 (0.38%) VoIP
Database & Business Intelligence
1 11 (4.23%) MySQL
2 10 (3.85%) Mixpanel
2 10 (3.85%) SQL Server
3 8 (3.08%) BigQuery
4 4 (1.54%) Hadoop
4 4 (1.54%) MongoDB
4 4 (1.54%) PostgreSQL
4 4 (1.54%) QlikView
4 4 (1.54%) SQL Server Integration Services
4 4 (1.54%) SQL Server Reporting Services
5 3 (1.15%) Data Mining
5 3 (1.15%) Data Warehouse
5 3 (1.15%) NoSQL
5 3 (1.15%) SAS Enterprise Guide
5 3 (1.15%) SAS Visual Analytics
6 2 (0.77%) Apache Hive
6 2 (0.77%) BusinessObjects
6 2 (0.77%) IBM InfoSphere
6 2 (0.77%) Oracle BI EE
6 2 (0.77%) Oracle ODI
Development Applications
1 19 (7.31%) Axure RP
2 15 (5.77%) Git (software)
3 8 (3.08%) Jenkins
4 7 (2.69%) JIRA
5 6 (2.31%) Cucumber
6 4 (1.54%) Bitbucket
6 4 (1.54%) JMeter
7 3 (1.15%) Bower
7 3 (1.15%) Grunt
7 3 (1.15%) SQL Server Management Studio (SSMS)
7 3 (1.15%) Vagrant
8 2 (0.77%) Ant
8 2 (0.77%) Atlassian Bamboo
8 2 (0.77%) git-flow
8 2 (0.77%) GitLab
8 2 (0.77%) gulp
8 2 (0.77%) Karma Test Runner
8 2 (0.77%) Selenium
8 2 (0.77%) Subversion
8 2 (0.77%) Xcode
General
1 110 (42.31%) Marketing
2 44 (16.92%) Finance
3 23 (8.85%) Retail
4 22 (8.46%) Publishing
5 12 (4.62%) Advertising
6 7 (2.69%) Legal
6 7 (2.69%) Pharmaceutical
6 7 (2.69%) Telecoms
7 6 (2.31%) Manufacturing
8 5 (1.92%) Banking
9 4 (1.54%) Brand Awareness
10 3 (1.15%) Games
10 3 (1.15%) Law
11 2 (0.77%) Back Office
11 2 (0.77%) Electronics
12 1 (0.38%) Portuguese Language
Job Titles
1 74 (28.46%) Analyst
2 47 (18.08%) Developer
3 24 (9.23%) Designer
4 21 (8.08%) Digital Analyst
5 18 (6.92%) Data Analyst
6 17 (6.54%) UX Designer
7 15 (5.77%) Google Analytics Analyst
8 13 (5.00%) Front End Developer (Client-Side Developer)
8 13 (5.00%) Web Analyst
9 12 (4.62%) Project Manager
10 10 (3.85%) Analytics Manager
10 10 (3.85%) Marketing Manager
10 10 (3.85%) Performance Analyst
11 9 (3.46%) Senior Analyst
12 8 (3.08%) Analytics Developer
12 8 (3.08%) Consultant
12 8 (3.08%) Digital Marketing Manager
12 8 (3.08%) SEO Manager
12 8 (3.08%) Web Developer
13 7 (2.69%) Digital Analytics Manager
Libraries, Frameworks & Software Standards
1 83 (31.92%) HTML
2 66 (25.38%) CSS
3 30 (11.54%) HTML5
4 26 (10.00%) CSS3
5 20 (7.69%) jQuery
6 17 (6.54%) Sass
7 16 (6.15%) AngularJS
8 12 (4.62%) .NET
9 10 (3.85%) Ajax
9 10 (3.85%) XML
10 9 (3.46%) Middleware
11 8 (3.08%) ASP.NET
11 8 (3.08%) Node.js
11 8 (3.08%) REST
11 8 (3.08%) Twitter Bootstrap
12 7 (2.69%) JSON
12 7 (2.69%) RESTful
13 6 (2.31%) LESS
13 6 (2.31%) Spring
14 5 (1.92%) Web Services
Miscellaneous
1 70 (26.92%) Analytical Skills
2 67 (25.77%) User Experience
3 40 (15.38%) Social Media
4 26 (10.00%) Visualisation
5 15 (5.77%) Digital Media
5 15 (5.77%) Statistics
6 14 (5.38%) Mathematics
7 10 (3.85%) Taxonomies
8 9 (3.46%) Computer Science
8 9 (3.46%) Economics
9 8 (3.08%) Algorithms
9 8 (3.08%) Mobile App
10 5 (1.92%) Physics
11 4 (1.54%) Copywriting
11 4 (1.54%) FMCG
12 3 (1.15%) Blog
12 3 (1.15%) Clustering
12 3 (1.15%) Data Extraction
13 2 (0.77%) IVR
13 2 (0.77%) Social Network
Operating Systems
1 9 (3.46%) Apple iOS
1 9 (3.46%) Linux
2 6 (2.31%) Android
2 6 (2.31%) Windows
3 4 (1.54%) Unix
4 3 (1.15%) Red Hat Enterprise Linux
5 2 (0.77%) CentOS
5 2 (0.77%) Windows Server
6 1 (0.38%) Ubuntu
Processes & Methodologies
1 259 (99.62%) Analytics
2 80 (30.77%) SEO
3 75 (28.85%) Agile Software Development
4 61 (23.46%) E-Commerce
4 61 (23.46%) Web Analytics
5 47 (18.08%) Digital Marketing
6 32 (12.31%) Data Analysis
6 32 (12.31%) Pay per click
7 30 (11.54%) CRM
8 24 (9.23%) Digital Analytics
8 24 (9.23%) Tag Management
9 21 (8.08%) Business Intelligence
9 21 (8.08%) Web Development
10 20 (7.69%) Project Management
10 20 (7.69%) Wireframes
11 19 (7.31%) Stakeholder Management
12 14 (5.38%) Actionable Insight
12 14 (5.38%) B2B
12 14 (5.38%) Content Management
12 14 (5.38%) Responsive Web Design
Programming Languages
1 56 (21.54%) SQL
2 50 (19.23%) JavaScript
3 18 (6.92%) Java
4 15 (5.77%) PHP
4 15 (5.77%) R
5 14 (5.38%) Python
6 7 (2.69%) VBA
7 5 (1.92%) Ruby
8 4 (1.54%) Apple Swift
8 4 (1.54%) Groovy
9 3 (1.15%) C++
9 3 (1.15%) MATLAB
9 3 (1.15%) T-SQL
10 2 (0.77%) C
10 2 (0.77%) C#
10 2 (0.77%) Jython
10 2 (0.77%) Objective-C
10 2 (0.77%) Scala
10 2 (0.77%) TypeScript
11 1 (0.38%) Haskell
Qualifications
1 43 (16.54%) Degree
2 5 (1.92%) Security Cleared
3 2 (0.77%) BPSS Clearance
4 1 (0.38%) PhD
4 1 (0.38%) PMI Certification
4 1 (0.38%) PMP
4 1 (0.38%) SC Cleared
Quality Assurance & Compliance
1 9 (3.46%) QA
2 7 (2.69%) Data Quality
3 4 (1.54%) Actionable Recommendations
4 3 (1.15%) Disclosure Scotland
5 1 (0.38%) PCI DSS
5 1 (0.38%) SLA
System Software
1 5 (1.92%) Docker
2 3 (1.15%) VirtualBox
3 2 (0.77%) VMware Infrastructure
3 2 (0.77%) Xen
4 1 (0.38%) Apache ZooKeeper
4 1 (0.38%) HDFS
4 1 (0.38%) Varnish
4 1 (0.38%) Virtual Machines
Systems Management
1 8 (3.08%) Puppet
2 7 (2.69%) Ansible
2 7 (2.69%) Opscode Chef
3 6 (2.31%) Kibana
4 5 (1.92%) logstash
5 3 (1.15%) ZABBIX
6 2 (0.77%) Nagios
6 2 (0.77%) OpenNMS
6 2 (0.77%) Tivoli NetView
6 2 (0.77%) Zenoss
7 1 (0.38%) Capistrano
7 1 (0.38%) Grafana
7 1 (0.38%) Pingdom
Vendors
1 258 (99.23%) Google
2 43 (16.54%) Adobe
3 30 (11.54%) Tableau
4 27 (10.38%) Omniture
5 15 (5.77%) Facebook
5 15 (5.77%) Twitter
6 13 (5.00%) DoubleClick
7 12 (4.62%) Microsoft
7 12 (4.62%) Oracle
8 10 (3.85%) Tealium
9 6 (2.31%) SAP
10 5 (1.92%) Sitecore
11 4 (1.54%) Brandwatch
11 4 (1.54%) Coremetrics
11 4 (1.54%) IBM
11 4 (1.54%) Splunk
12 3 (1.15%) Crimson Hexagon
12 3 (1.15%) Ensighten
12 3 (1.15%) Spredfast
12 3 (1.15%) Teradata
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