The first table below looks at the demand for Pay per click skills in IT contracts advertised for the East of England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 28 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the East of England region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
28 Jul 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 147 116 -
Rank change year-on-year
-31 -
Contract jobs citing Pay per click 2 4 0
As % of all contract IT jobs located in the East of England 0.066% 0.17% -
As % of the Processes & Methodologies category 0.090% 0.24% -
Number of daily rates quoted 0 2 0
Average daily rate
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- £200 -
UK excluding London average daily rate £300 £263 £338
% change year-on-year
+14.28% -22.22%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - £14.00
Processes & Methodologies Category
East of England
Contract IT job ads with a match in the
Processes & Methodologies category
2224 1663 2034
As % of all contract IT jobs located in the East of England 73.28% 69.58% 67.20%
Number of daily rates quoted 1304 873 1005
Average daily rate £400 £375 £375
Average daily rate % change year-on-year
+6.66% -
90% offered a daily rate of more than £250 £225 £225
10% offered a daily rate of more than £500 £500 £463
UK excluding London average daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 158 131 231
Average hourly rate £30.00 £33.00 £33.50
Average hourly rate % change year-on-year
-9.09% -1.49%
90% offered a hourly rate of more than £13.00 £17.75 £16.00
10% offered a hourly rate of more than £41.95 £42.50 £42.50
UK excluding London average hourly rate £26.50 £31.00 £32.00
% change year-on-year
-14.51% -3.12%
Pay per click
England

Pay per click
Jobs Demand Trend in the East of England

This chart provides a 3-month moving total of IT contractor jobs citing Pay per click across the East of England region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the East of England

Pay per click
Daily Rate Trend in the East of England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click across the East of England region.

Pay per click Daily Rate Trend in the East of England

Pay per click
Contract Job Locations in the East of England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Pay per click within the East of England region over the 3 months to 28 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Cambridgeshire - 2 - - 3
Essex - - - - 1
Hertfordshire - - - - 1
Pay per click
England

Pay per click
Top 11 Related IT Skills in the East of England

For the 6 months to 28 July 2014, IT contractor jobs across the East of England region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click.

1 3 (100.00%) SEO
1 3 (100.00%) Marketing
1 3 (100.00%) Social Media
1 3 (100.00%) Analytics
2 2 (66.67%) Project Management
2 2 (66.67%) Online Marketing
2 2 (66.67%) Web Analytics
3 1 (33.33%) Google
3 1 (33.33%) Retail
3 1 (33.33%) Google Analytics
3 1 (33.33%) Digital Marketing

Pay per click
Top Related IT Skills in the East of England by Category

For the 6 months to 28 July 2014, IT contractor jobs across the East of England region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Business Applications
1 1 (33.33%) Google Analytics
General
1 3 (100.00%) Marketing
2 1 (33.33%) Retail
Job Titles
1 2 (66.67%) Social Media Manager
Miscellaneous
1 3 (100.00%) Social Media
Processes & Methodologies
1 3 (100.00%) SEO
1 3 (100.00%) Analytics
2 2 (66.67%) Web Analytics
2 2 (66.67%) Project Management
2 2 (66.67%) Online Marketing
3 1 (33.33%) Digital Marketing
Vendors
1 1 (33.33%) Google