The table below looks at the statistics for Pay per click skills in IT contracts advertised for the England region. Included is a guide to the contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 25 June 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
25 Jun 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 564 586 576
Rank change year-on-year
+22 -10
Contract jobs citing Pay per click 55 32 36
As % of all contract IT jobs located in England 0.11% 0.063% 0.073%
As % of the Processes & Methodologies category 0.14% 0.079% 0.093%
Number of daily rates quoted 41 11 29
Median daily rate £200 £325 £300
Median daily rate % change year-on-year
-38.46% +8.33%
90% offered a daily rate of more than £160 £175 £202
10% offered a daily rate of more than £500 £425 £398
UK excluding London median daily rate £195 £175 £300
% change year-on-year
+11.42% -41.66%
Number of hourly rates quoted 7 1 0
Median hourly rate £19.61 £12.50 -
Median hourly rate % change year-on-year
+56.88% -
UK excluding London median hourly rate £19.61 £12.50 -
% change year-on-year
+56.88% -
Pay per click
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
40110 40514 38511
As % of all contract IT jobs located in England 82.41% 79.68% 78.59%
Number of daily rates quoted 26974 26588 24639
Median daily rate £450 £415 £400
Median daily rate % change year-on-year
+8.43% +3.75%
90% offered a daily rate of more than £300 £288 £275
10% offered a daily rate of more than £600 £578 £575
UK excluding London median daily rate £400 £380 £375
% change year-on-year
+5.26% +1.33%
Number of hourly rates quoted 915 1082 1144
Median hourly rate £27.50 £27.50 £27.50
90% offered a hourly rate of more than £12.58 £12.35 £13.00
10% offered a hourly rate of more than £49.46 £50.00 £46.00
UK excluding London median hourly rate £28.50 £30.00 £29.50
% change year-on-year
-5.00% +1.69%

Pay per click
Jobs Demand Trend in England

The demand trend of contract jobs across the England region citing Pay per click as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in England

Pay per click
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click across the England region.

Pay per click Daily Rate Trend in England

Pay per click
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Pay per click across the England region over the 3 months to 25 June 2016.

Pay per click Daily Rate Histogram in England

Pay per click
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click across the England region.

Pay per click Hourly Rate Trend in England

Pay per click
Hourly Rate Histogram in England

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Pay per click across the England region over the 3 months to 25 June 2016.

Pay per click Hourly Rate Histogram in England

Pay per click
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Pay per click within the England region over the 3 months to 25 June 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
South East +25 23 £195 +11.42% 9
London +22 20 £325 -13.33% 9
South West - 9 £195 -
Yorkshire +4 2 £175 - 1
East Midlands -3 1 £200 -14.89% 2
Pay per click
UK

Pay per click
Top 30 Related IT Skills in England

For the 6 months to 25 June 2016, IT contractor jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Pay per click.

1 70 (78.65%) Marketing
2 63 (70.79%) SEO
3 43 (48.31%) Digital Marketing
4 38 (42.70%) Analytics
5 36 (40.45%) Social Media
6 33 (37.08%) Google
7 27 (30.34%) Degree
8 25 (28.09%) Google Analytics
9 19 (21.35%) Online Marketing
9 19 (21.35%) B2B
9 19 (21.35%) Analytical Skills
10 18 (20.22%) SaaS
10 18 (20.22%) Digital Media
11 17 (19.10%) German Language
11 17 (19.10%) Salesforce.com
12 16 (17.98%) Finance
12 16 (17.98%) Email Marketing
12 16 (17.98%) Brand Awareness
13 15 (16.85%) Marketing Automation
14 14 (15.73%) Marketo
14 14 (15.73%) Project Planning
14 14 (15.73%) E-Commerce
14 14 (15.73%) HTML
15 12 (13.48%) CMS
15 12 (13.48%) User Experience
15 12 (13.48%) Data Acquisition
16 11 (12.36%) CSS
16 11 (12.36%) WebTrends
16 11 (12.36%) Project Management
17 9 (10.11%) MS Excel

Pay per click
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (13.48%) CMS
2 4 (4.49%) Magnolia
3 3 (3.37%) Drupal
4 2 (2.25%) Apache
4 2 (2.25%) IBM Notes
4 2 (2.25%) WordPress
Applications
1 9 (10.11%) MS Excel
1 9 (10.11%) MS PowerPoint
2 7 (7.87%) MS Office
3 5 (5.62%) Photoshop
Business Applications
1 11 (12.36%) WebTrends
2 3 (3.37%) Eloqua
3 2 (2.25%) SAP Oil and Gas
Cloud Services
1 25 (28.09%) Google Analytics
2 18 (20.22%) SaaS
3 8 (8.99%) AdWords
4 1 (1.12%) Adobe Analytics
4 1 (1.12%) Google Tag Manager
Communications & Networking
1 6 (6.74%) Internet
2 1 (1.12%) FTP
General
1 70 (78.65%) Marketing
2 17 (19.10%) German Language
3 16 (17.98%) Brand Awareness
3 16 (17.98%) Finance
4 9 (10.11%) Advertising
5 6 (6.74%) Manufacturing
6 5 (5.62%) Retail
7 4 (4.49%) Electronics
7 4 (4.49%) Publishing
8 3 (3.37%) Danish Language
8 3 (3.37%) French Language
8 3 (3.37%) Spanish Language
9 2 (2.25%) Banking
9 2 (2.25%) Italian Language
9 2 (2.25%) Portuguese Language
9 2 (2.25%) Telecoms
10 1 (1.12%) Automotive
10 1 (1.12%) Multimedia
Job Titles
1 14 (15.73%) Marketing Manager
2 9 (10.11%) Digital Executive
2 9 (10.11%) PPC Executive
3 8 (8.99%) Marketing Executive
3 8 (8.99%) Project Manager
4 7 (7.87%) Digital Marketing Executive
5 5 (5.62%) Digital Project Manager
6 4 (4.49%) Analyst
6 4 (4.49%) Coordinator
6 4 (4.49%) Digital Marketing Manager
6 4 (4.49%) Product Owner
6 4 (4.49%) Senior Manager
6 4 (4.49%) Senior Marketing Manager
7 3 (3.37%) Consultant
7 3 (3.37%) Designer
7 3 (3.37%) Developer
7 3 (3.37%) Marketing Officer
7 3 (3.37%) Web Designer
7 3 (3.37%) Web Developer
8 2 (2.25%) PPC Analyst
Libraries, Frameworks & Software Standards
1 14 (15.73%) HTML
2 11 (12.36%) CSS
3 2 (2.25%) Regular Expression
3 2 (2.25%) Web Services
Miscellaneous
1 36 (40.45%) Social Media
2 19 (21.35%) Analytical Skills
3 18 (20.22%) Digital Media
4 12 (13.48%) User Experience
5 9 (10.11%) Mobile App
6 6 (6.74%) Copywriting
7 4 (4.49%) Enterprise Software
8 2 (2.25%) Algorithms
8 2 (2.25%) Clustering
8 2 (2.25%) Fintech
8 2 (2.25%) Taxonomies
9 1 (1.12%) FMCG
Operating Systems
1 2 (2.25%) Windows
1 2 (2.25%) Windows 10
Processes & Methodologies
1 63 (70.79%) SEO
2 43 (48.31%) Digital Marketing
3 38 (42.70%) Analytics
4 19 (21.35%) B2B
4 19 (21.35%) Online Marketing
5 16 (17.98%) Email Marketing
6 15 (16.85%) Marketing Automation
7 14 (15.73%) E-Commerce
7 14 (15.73%) Project Planning
8 12 (13.48%) Data Acquisition
9 11 (12.36%) Project Management
10 7 (7.87%) Digital Analytics
11 6 (6.74%) Agile Software Development
11 6 (6.74%) Content Management
11 6 (6.74%) Link Building
11 6 (6.74%) Marketing Strategy
12 5 (5.62%) Affiliate Network
12 5 (5.62%) Competitor Analysis
12 5 (5.62%) Web Analytics
12 5 (5.62%) Website Architecture
Programming Languages
1 3 (3.37%) JavaScript
2 2 (2.25%) SQL
Qualifications
1 27 (30.34%) Degree
2 1 (1.12%) A+ Certification
Quality Assurance & Compliance
1 2 (2.25%) QA
2 1 (1.12%) SLA
Systems Management
1 3 (3.37%) SCCM
Vendors
1 33 (37.08%) Google
2 17 (19.10%) Salesforce.com
3 14 (15.73%) Marketo
4 8 (8.99%) Omniture
5 7 (7.87%) Microsoft
6 6 (6.74%) Facebook
7 4 (4.49%) Adobe
8 3 (3.37%) SAP
8 3 (3.37%) Tealium
8 3 (3.37%) Twitter
8 3 (3.37%) Yahoo!
9 2 (2.25%) Hitwise
9 2 (2.25%) Lotus
10 1 (1.12%) Coremetrics
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