The table below looks at the statistics for Pay per click skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 12 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
12 Feb 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 566 573 546
Rank change year-on-year
+7 -27
Contract jobs citing Pay per click 30 20 31
As % of all contract IT jobs located in England 0.064% 0.042% 0.068%
As % of the Processes & Methodologies category 0.078% 0.055% 0.089%
Number of daily rates quoted 21 11 17
Average daily rate £350 £200 £325
Average daily rate % change year-on-year
+75.00% -38.46%
90% offered a daily rate of more than £200 £150 £205
10% offered a daily rate of more than £500 £500 £425
UK excluding London average daily rate £300 £258 £375
% change year-on-year
+16.50% -31.33%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
Pay per click
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
38418 36663 34938
As % of all contract IT jobs located in England 81.41% 77.86% 77.04%
Number of daily rates quoted 25454 23704 21566
Average daily rate £430 £425 £401
Average daily rate % change year-on-year
+1.17% +5.98%
90% offered a daily rate of more than £300 £285 £275
10% offered a daily rate of more than £600 £575 £575
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 1094 997 1101
Average hourly rate £37.50 £26.50 £27.50
Average hourly rate % change year-on-year
+41.50% -3.63%
90% offered a hourly rate of more than £12.72 £12.00 £12.50
10% offered a hourly rate of more than £57.00 £46.00 £47.50
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

Pay per click
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Pay per click across the England region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in England

Pay per click
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click across the England region.

Pay per click Daily Rate Trend in England

Pay per click
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Pay per click across the England region over the 3 months to 12 February 2016.

Pay per click Daily Rate Histogram in England

Pay per click
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click across the England region.

Pay per click Hourly Rate Trend in England

Pay per click
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Pay per click within the England region over the 3 months to 12 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +17 18 £375 +89.87% 19
South East +19 9 £278 +85.16% 6
North West -16 2 £338 +3.84% 11
East of England +2 1 - -
Pay per click
UK

Pay per click
Top 30 Related IT Skills in England

For the 6 months to 12 February 2016, IT contractor jobs across the England region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click.

1 46 (80.70%) Marketing
2 35 (61.40%) SEO
3 32 (56.14%) Digital Marketing
4 23 (40.35%) Google
5 20 (35.09%) E-Commerce
6 18 (31.58%) Analytics
7 13 (22.81%) Agile Software Development
8 12 (21.05%) Publishing
9 11 (19.30%) Google Analytics
10 10 (17.54%) Social Media
10 10 (17.54%) Retail
11 9 (15.79%) Web Development
11 9 (15.79%) JavaScript
11 9 (15.79%) Adobe Analytics
11 9 (15.79%) AdWords
12 8 (14.04%) Mobile App
12 8 (14.04%) CMS
13 7 (12.28%) Finance
13 7 (12.28%) Content Management
13 7 (12.28%) PHP
13 7 (12.28%) Adobe
13 7 (12.28%) Sass
13 7 (12.28%) LESS
13 7 (12.28%) Open Source
13 7 (12.28%) Online Marketing
13 7 (12.28%) Node.js
13 7 (12.28%) Analytical Skills
14 6 (10.53%) User Experience
14 6 (10.53%) Facebook
14 6 (10.53%) Project Management

Pay per click
Top Related IT Skills in England by Category

For the 6 months to 12 February 2016, IT contractor jobs across the England region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 8 (14.04%) CMS
2 7 (12.28%) Node.js
3 3 (5.26%) Drupal
4 2 (3.51%) Magnolia
Applications
1 3 (5.26%) MS Excel
2 1 (1.75%) MS PowerPoint
2 1 (1.75%) Spreadsheet
Business Applications
1 5 (8.77%) WebTrends
2 2 (3.51%) SAP Oil and Gas
3 1 (1.75%) Magento
3 1 (1.75%) nopCommerce
Cloud Services
1 11 (19.30%) Google Analytics
2 9 (15.79%) Adobe Analytics
2 9 (15.79%) AdWords
General
1 46 (80.70%) Marketing
2 12 (21.05%) Publishing
3 10 (17.54%) Retail
4 7 (12.28%) Finance
5 5 (8.77%) Advertising
5 5 (8.77%) Telecoms
6 3 (5.26%) Danish Language
6 3 (5.26%) Spanish Language
7 2 (3.51%) Banking
7 2 (3.51%) Electronics
7 2 (3.51%) Italian Language
7 2 (3.51%) Manufacturing
7 2 (3.51%) Portuguese Language
8 1 (1.75%) Brand Awareness
8 1 (1.75%) Multimedia
Job Titles
1 16 (28.07%) Consultant
2 9 (15.79%) Web Consultant
3 8 (14.04%) Digital Executive
3 8 (14.04%) Digital Marketing Executive
3 8 (14.04%) Marketing Executive
4 7 (12.28%) Developer
4 7 (12.28%) Marketing Manager
4 7 (12.28%) Project Manager
4 7 (12.28%) Web Developer
5 6 (10.53%) Digital Marketing Manager
6 5 (8.77%) E-Commerce Consultant
6 5 (8.77%) E-Commerce Developer
6 5 (8.77%) E-Commerce Web Developer
6 5 (8.77%) Implementation Consultant
6 5 (8.77%) PPC Manager
6 5 (8.77%) Product Owner
7 4 (7.02%) Marketing Consultant
7 4 (7.02%) Senior Digital Marketing Manager
7 4 (7.02%) Senior Manager
7 4 (7.02%) Senior Marketing Manager
Libraries, Frameworks & Software Standards
1 7 (12.28%) LESS
1 7 (12.28%) Sass
2 5 (8.77%) CSS
2 5 (8.77%) HTML
3 1 (1.75%) XHTML
Miscellaneous
1 10 (17.54%) Social Media
2 8 (14.04%) Mobile App
3 7 (12.28%) Analytical Skills
4 6 (10.53%) User Experience
5 5 (8.77%) Digital Media
5 5 (8.77%) Enterprise Software
6 3 (5.26%) Copywriting
7 1 (1.75%) FMCG
7 1 (1.75%) Video on Demand
Operating Systems
1 3 (5.26%) Windows
1 3 (5.26%) Windows 10
Processes & Methodologies
1 35 (61.40%) SEO
2 32 (56.14%) Digital Marketing
3 20 (35.09%) E-Commerce
4 18 (31.58%) Analytics
5 13 (22.81%) Agile Software Development
6 9 (15.79%) Web Development
7 7 (12.28%) Content Management
7 7 (12.28%) Online Marketing
7 7 (12.28%) Open Source
8 6 (10.53%) Project Management
8 6 (10.53%) Scrum
9 5 (8.77%) Campaign Management
9 5 (8.77%) Dependency Management
9 5 (8.77%) Email Marketing
9 5 (8.77%) Marketing Strategy
10 4 (7.02%) Line Management
11 3 (5.26%) B2C
11 3 (5.26%) Business Analysis
11 3 (5.26%) Migration
11 3 (5.26%) Product Marketing
Programming Languages
1 9 (15.79%) JavaScript
2 7 (12.28%) PHP
Qualifications
1 5 (8.77%) Degree
Quality Assurance & Compliance
1 3 (5.26%) QA
Systems Management
1 4 (7.02%) SCCM
Vendors
1 23 (40.35%) Google
2 7 (12.28%) Adobe
3 6 (10.53%) Facebook
4 5 (8.77%) Microsoft
5 4 (7.02%) Omniture
5 4 (7.02%) Twitter
5 4 (7.02%) Yahoo!
6 3 (5.26%) Salesforce.com
7 2 (3.51%) Coremetrics
7 2 (3.51%) Marketo
7 2 (3.51%) SAP
8 1 (1.75%) Apple
8 1 (1.75%) ATG
8 1 (1.75%) hybris
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