The table below looks at the statistics for Pay per click skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 30 April 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 Apr 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 596 563 567
Rank change year-on-year
-33 +4
Contract jobs citing Pay per click 31 35 27
As % of all contract IT jobs located in England 0.061% 0.069% 0.054%
As % of the Processes & Methodologies category 0.074% 0.087% 0.070%
Number of daily rates quoted 27 12 17
Average daily rate £200 £325 £300
Average daily rate % change year-on-year
-38.46% +8.33%
90% offered a daily rate of more than £135 £175 £211
10% offered a daily rate of more than £425 £448 £408
UK excluding London average daily rate £195 £250 £300
% change year-on-year
-22.00% -16.66%
Number of hourly rates quoted 1 2 0
Average hourly rate £19.61 £21.25 -
Average hourly rate % change year-on-year
-7.71% -
UK excluding London average hourly rate £19.61 £21.25 -
% change year-on-year
-7.71% -
Pay per click
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
41826 40039 38764
As % of all contract IT jobs located in England 81.63% 78.98% 77.91%
Number of daily rates quoted 27962 25351 24614
Average daily rate £445 £420 £400
Average daily rate % change year-on-year
+5.95% +5.00%
90% offered a daily rate of more than £300 £285 £275
10% offered a daily rate of more than £600 £575 £575
UK excluding London average daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 916 1169 1134
Average hourly rate £32.25 £29.00 £30.00
Average hourly rate % change year-on-year
+11.20% -3.33%
90% offered a hourly rate of more than £12.83 £12.40 £12.50
10% offered a hourly rate of more than £47.91 £47.83 £50.00
UK excluding London average hourly rate £36.00 £30.75 £31.50
% change year-on-year
+17.07% -2.38%

Pay per click
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Pay per click across the England region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in England

Pay per click
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click across the England region.

Pay per click Daily Rate Trend in England

Pay per click
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Pay per click across the England region over the 3 months to 30 April 2016.

Pay per click Daily Rate Histogram in England

Pay per click
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click across the England region.

Pay per click Hourly Rate Trend in England

Pay per click
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Pay per click within the England region over the 3 months to 30 April 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
South East -16 15 £180 - 9
London -3 13 £228 -43.12% 15
South West - 3 £195 - 3
Pay per click
UK

Pay per click
Top 30 Related IT Skills in England

For the 6 months to 30 April 2016, IT contractor jobs across the England region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click.

1 51 (80.95%) Marketing
2 41 (65.08%) SEO
3 35 (55.56%) Digital Marketing
4 24 (38.10%) Social Media
5 23 (36.51%) Google
6 22 (34.92%) Analytics
7 15 (23.81%) Online Marketing
7 15 (23.81%) Degree
7 15 (23.81%) Google Analytics
7 15 (23.81%) E-Commerce
8 12 (19.05%) Email Marketing
9 11 (17.46%) Mobile App
9 11 (17.46%) Analytical Skills
10 10 (15.87%) Marketo
10 10 (15.87%) German Language
10 10 (15.87%) B2B
10 10 (15.87%) Salesforce.com
10 10 (15.87%) CMS
11 9 (14.29%) Advertising
11 9 (14.29%) Digital Media
11 9 (14.29%) SaaS
11 9 (14.29%) AdWords
11 9 (14.29%) Brand Awareness
12 8 (12.70%) Data Acquisition
12 8 (12.70%) Marketing Automation
12 8 (12.70%) User Experience
12 8 (12.70%) Project Planning
12 8 (12.70%) Finance
12 8 (12.70%) Agile Software Development
13 7 (11.11%) Publishing

Pay per click
Top Related IT Skills in England by Category

For the 6 months to 30 April 2016, IT contractor jobs across the England region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 10 (15.87%) CMS
2 4 (6.35%) Magnolia
3 3 (4.76%) Drupal
4 2 (3.17%) IBM Notes
4 2 (3.17%) Node.js
Applications
1 6 (9.52%) MS Excel
1 6 (9.52%) MS PowerPoint
2 3 (4.76%) MS Office
3 2 (3.17%) Photoshop
Business Applications
1 6 (9.52%) WebTrends
2 2 (3.17%) SAP Oil and Gas
Cloud Services
1 15 (23.81%) Google Analytics
2 9 (14.29%) AdWords
2 9 (14.29%) SaaS
3 4 (6.35%) Adobe Analytics
4 1 (1.59%) Google Tag Manager
Communications & Networking
1 1 (1.59%) Internet
General
1 51 (80.95%) Marketing
2 10 (15.87%) German Language
3 9 (14.29%) Advertising
3 9 (14.29%) Brand Awareness
4 8 (12.70%) Finance
5 7 (11.11%) Publishing
6 5 (7.94%) Retail
7 3 (4.76%) Danish Language
7 3 (4.76%) Manufacturing
7 3 (4.76%) Spanish Language
7 3 (4.76%) Telecoms
8 2 (3.17%) Banking
8 2 (3.17%) Electronics
8 2 (3.17%) Italian Language
8 2 (3.17%) Portuguese Language
9 1 (1.59%) Automotive
9 1 (1.59%) Multimedia
Job Titles
1 10 (15.87%) Digital Executive
1 10 (15.87%) Marketing Executive
2 9 (14.29%) Digital Marketing Executive
3 8 (12.70%) Consultant
4 7 (11.11%) PPC Executive
5 6 (9.52%) Marketing Manager
5 6 (9.52%) Product Owner
6 5 (7.94%) Project Manager
7 4 (6.35%) Digital Marketing Manager
7 4 (6.35%) Web Consultant
8 3 (4.76%) Analyst
8 3 (4.76%) Applications Consultant
8 3 (4.76%) Marketing Officer
8 3 (4.76%) Migration Consultant
8 3 (4.76%) Windows Consultant
9 2 (3.17%) E-Commerce Consultant
9 2 (3.17%) E-Commerce Developer
9 2 (3.17%) E-Commerce Executive
9 2 (3.17%) Senior Digital Marketing Manager
9 2 (3.17%) Senior Marketing Manager
Libraries, Frameworks & Software Standards
1 5 (7.94%) HTML
2 4 (6.35%) CSS
3 2 (3.17%) LESS
3 2 (3.17%) Sass
Miscellaneous
1 24 (38.10%) Social Media
2 11 (17.46%) Analytical Skills
2 11 (17.46%) Mobile App
3 9 (14.29%) Digital Media
4 8 (12.70%) User Experience
5 5 (7.94%) Enterprise Software
6 3 (4.76%) Copywriting
Operating Systems
1 3 (4.76%) Windows
1 3 (4.76%) Windows 10
Processes & Methodologies
1 41 (65.08%) SEO
2 35 (55.56%) Digital Marketing
3 22 (34.92%) Analytics
4 15 (23.81%) E-Commerce
4 15 (23.81%) Online Marketing
5 12 (19.05%) Email Marketing
6 10 (15.87%) B2B
7 8 (12.70%) Agile Software Development
7 8 (12.70%) Data Acquisition
7 8 (12.70%) Marketing Automation
7 8 (12.70%) Project Planning
8 6 (9.52%) Marketing Strategy
8 6 (9.52%) Project Management
8 6 (9.52%) Scrum
9 5 (7.94%) Business Analysis
9 5 (7.94%) Content Management
9 5 (7.94%) Dependency Management
10 4 (6.35%) Campaign Management
10 4 (6.35%) Line Management
11 3 (4.76%) Escalation Management
Programming Languages
1 4 (6.35%) JavaScript
2 2 (3.17%) PHP
Qualifications
1 15 (23.81%) Degree
Quality Assurance & Compliance
1 2 (3.17%) QA
Systems Management
1 4 (6.35%) SCCM
Vendors
1 23 (36.51%) Google
2 10 (15.87%) Marketo
2 10 (15.87%) Salesforce.com
3 7 (11.11%) Facebook
4 6 (9.52%) Microsoft
5 5 (7.94%) Twitter
6 4 (6.35%) Adobe
6 4 (6.35%) Omniture
7 3 (4.76%) Yahoo!
8 2 (3.17%) Coremetrics
8 2 (3.17%) Hitwise
8 2 (3.17%) Lotus
8 2 (3.17%) SAP
9 1 (1.59%) Apple
Barnstaple, Devon
Ashdown IT
Rate: £180 - £210 per day
Posted: 2 days ago
Canterbury, Kent
Greywood Associates Limited
Rate: £100 - £130 per day
Posted: 2 days ago
Barnstaple, Devon
Ashdown IT
Rate: £180 - £210 per day
Posted: 3 days ago
London
Blue Fire Professional Services
Rate: Unspecified High rates available for the right candidate
Posted: 4 days ago