The table below looks at the statistics for Pay per click skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 3 September 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
3 Sep 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 578 552 545
Rank change year-on-year
-26 -7
Contract jobs citing Pay per click 17 33 27
As % of all contract IT jobs located in England 0.032% 0.065% 0.055%
As % of the Processes & Methodologies category 0.041% 0.084% 0.074%
Number of daily rates quoted 11 17 14
Average daily rate
Keep up to 90%
of your Daily Rate
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£213 £231 £243
Average daily rate % change year-on-year
-8.10% -4.63%
90% offered a daily rate of more than £155 £132 £166
10% offered a daily rate of more than £400 £358 £318
UK excluding London average daily rate £213 £239 £288
% change year-on-year
-10.99% -16.95%
Number of hourly rates quoted 1 4 0
Average hourly rate £40.00 £30.00 -
Average hourly rate % change year-on-year
+33.33% -
UK excluding London average hourly rate £40.00 £30.00 -
% change year-on-year
+33.33% -
Pay per click
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
41497 39075 36704
As % of all contract IT jobs located in England 78.31% 76.38% 75.40%
Number of daily rates quoted 27575 24692 22997
Average daily rate £425 £413 £408
Average daily rate % change year-on-year
+3.03% +1.22%
90% offered a daily rate of more than £295 £275 £275
10% offered a daily rate of more than £588 £575 £575
UK excluding London average daily rate £400 £375 £370
% change year-on-year
+6.66% +1.35%
Number of hourly rates quoted 1127 1093 1036
Average hourly rate £31.00 £24.12 £30.00
Average hourly rate % change year-on-year
+28.52% -19.60%
90% offered a hourly rate of more than £13.00 £12.50 £12.75
10% offered a hourly rate of more than £50.00 £47.50 £50.00
UK excluding London average hourly rate £32.50 £26.98 £30.50
% change year-on-year
+20.48% -11.55%

Pay per click
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Pay per click across the England region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in England

Pay per click
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click across the England region.

Pay per click Daily Rate Trend in England

Pay per click
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Pay per click across the England region over the 3 months to 3 September 2015.

Pay per click Daily Rate Histogram in England

Pay per click
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click across the England region.

Pay per click Hourly Rate Trend in England

Pay per click
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Pay per click within the England region over the 3 months to 3 September 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -13 7 £238 +26.66% 18
North West -31 4 £175 -36.36% 10
South East -18 3 £175 -22.22% 11
East Midlands - 3 £400 - 1
Pay per click
UK

Pay per click
Top 30 Related IT Skills in England

For the 6 months to 3 September 2015, IT contractor jobs across the England region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click.

1 51 (78.46%) Marketing
2 49 (75.38%) SEO
3 33 (50.77%) Digital Marketing
3 33 (50.77%) Analytics
4 27 (41.54%) Google
5 23 (35.38%) HTML
6 22 (33.85%) User Experience
7 20 (30.77%) CSS
8 18 (27.69%) E-Commerce
9 17 (26.15%) Google Analytics
10 14 (21.54%) Social Media
11 12 (18.46%) Information Architecture
11 12 (18.46%) Degree
12 11 (16.92%) Analytical Skills
12 11 (16.92%) Content Management
12 11 (16.92%) JavaScript
13 10 (15.38%) Web Design
13 10 (15.38%) Retail
13 10 (15.38%) Web Analytics
14 9 (13.85%) Facebook
15 8 (12.31%) Online Marketing
15 8 (12.31%) Spreadsheet
16 7 (10.77%) Agile Software Development
16 7 (10.77%) Management Information System
16 7 (10.77%) Advertising
16 7 (10.77%) Photoshop
16 7 (10.77%) Twitter
16 7 (10.77%) Dashboard Development
17 6 (9.23%) MS Office
18 5 (7.69%) Microsoft

Pay per click
Top Related IT Skills in England by Category

For the 6 months to 3 September 2015, IT contractor jobs across the England region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 4 (6.15%) CMS
2 2 (3.08%) IIS
3 1 (1.54%) WebSphere
Applications
1 8 (12.31%) Spreadsheet
2 7 (10.77%) Photoshop
3 6 (9.23%) MS Office
4 3 (4.62%) MS Excel
5 2 (3.08%) MS PowerPoint
Business Applications
1 3 (4.62%) WebTrends
2 1 (1.54%) Radian6
Cloud Services
1 17 (26.15%) Google Analytics
2 1 (1.54%) Adobe Analytics
Communications & Networking
1 5 (7.69%) Intranet
2 3 (4.62%) Extranet
3 2 (3.08%) SSL
3 2 (3.08%) Internet
Database & Business Intelligence
1 2 (3.08%) SQL Server
1 2 (3.08%) SQL Server 2008
Development Applications
1 2 (3.08%) Visual Studio
General
1 51 (78.46%) Marketing
2 10 (15.38%) Retail
3 7 (10.77%) Advertising
4 2 (3.08%) Back Office
5 1 (1.54%) Finance
5 1 (1.54%) Automotive
5 1 (1.54%) Law
5 1 (1.54%) Manufacturing
5 1 (1.54%) Games
Job Titles
1 12 (18.46%) PPC Specialist
1 12 (18.46%) PPC Manager
1 12 (18.46%) PPC Analyst
1 12 (18.46%) PPC Executive
2 10 (15.38%) Consultant
3 6 (9.23%) Developer
4 5 (7.69%) Analyst
4 5 (7.69%) Web Analyst
5 4 (6.15%) Marketing Consultant
6 3 (4.62%) Marketing Executive
6 3 (4.62%) Front-End Developer
6 3 (4.62%) Digital Marketing Consultant
6 3 (4.62%) Web Content Editor
6 3 (4.62%) Content Editor
6 3 (4.62%) E-Commerce Manager
6 3 (4.62%) Project Manager
6 3 (4.62%) Social Media Manager
6 3 (4.62%) Web Editor
7 2 (3.08%) Junior
7 2 (3.08%) Web Developer
Libraries, Frameworks & Software Standards
1 23 (35.38%) HTML
2 20 (30.77%) CSS
3 4 (6.15%) XML
4 3 (4.62%) jQuery
4 3 (4.62%) HTML5
4 3 (4.62%) CSS3
4 3 (4.62%) AngularJS
5 2 (3.08%) ASP.NET Web Forms
5 2 (3.08%) Backbone.js
5 2 (3.08%) Flash
5 2 (3.08%) XHTML
5 2 (3.08%) Web Services
5 2 (3.08%) .NET
5 2 (3.08%) ASP.NET
6 1 (1.54%) Cocoa
6 1 (1.54%) Cocoa Touch
Miscellaneous
1 22 (33.85%) User Experience
2 14 (21.54%) Social Media
3 11 (16.92%) Analytical Skills
4 7 (10.77%) Management Information System
5 5 (7.69%) Digital Media
6 3 (4.62%) Graphic Design
7 2 (3.08%) Copywriting
7 2 (3.08%) NHS
7 2 (3.08%) W3C
8 1 (1.54%) Performance Metrics
8 1 (1.54%) Blog
8 1 (1.54%) FMCG
8 1 (1.54%) Mobile App
8 1 (1.54%) Xbox
Operating Systems
1 1 (1.54%) Windows
1 1 (1.54%) Apple iOS
Processes & Methodologies
1 49 (75.38%) SEO
2 33 (50.77%) Digital Marketing
2 33 (50.77%) Analytics
3 18 (27.69%) E-Commerce
4 12 (18.46%) Information Architecture
5 11 (16.92%) Content Management
6 10 (15.38%) Web Design
6 10 (15.38%) Web Analytics
7 8 (12.31%) Online Marketing
8 7 (10.77%) Agile Software Development
8 7 (10.77%) Dashboard Development
9 5 (7.69%) Email Marketing
10 4 (6.15%) Search Engine Marketing
11 3 (4.62%) Data Protection
11 3 (4.62%) Scrum
11 3 (4.62%) Web Development
11 3 (4.62%) Migration
11 3 (4.62%) Project Management
11 3 (4.62%) Responsive Web Design
12 2 (3.08%) Change Control
Programming Languages
1 11 (16.92%) JavaScript
2 4 (6.15%) VB
3 2 (3.08%) SQL
3 2 (3.08%) T-SQL
3 2 (3.08%) C
3 2 (3.08%) C#
4 1 (1.54%) Objective-C
4 1 (1.54%) PowerShell
4 1 (1.54%) Apple Swift
Qualifications
1 12 (18.46%) Degree
2 2 (3.08%) Security Cleared
Quality Assurance & Compliance
1 3 (4.62%) QA
System Software
1 1 (1.54%) Active Directory
Vendors
1 27 (41.54%) Google
2 9 (13.85%) Facebook
3 7 (10.77%) Twitter
4 5 (7.69%) Microsoft
4 5 (7.69%) Omniture
5 4 (6.15%) Adobe
6 3 (4.62%) Demandware
6 3 (4.62%) hybris
7 2 (3.08%) Oracle
7 2 (3.08%) Eloqua
7 2 (3.08%) Endeca
7 2 (3.08%) DoubleClick
8 1 (1.54%) Yahoo!
8 1 (1.54%) Salesforce.com
8 1 (1.54%) VMware
8 1 (1.54%) Hitwise
8 1 (1.54%) Sysomos