The first table below looks at the demand for Pay per click skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 24 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the England region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 May 2013
Same period 2012 Same period 2011
Pay per click (PPC)
Rank 484 514 550
Rank change year-on-year
+30 +36
Contract jobs citing Pay per click 29 45 21
As % of all contract IT jobs located in England 0.070% 0.084% 0.037%
As % of the Processes & Methodologies category 0.098% 0.123% 0.055%
Number of daily rates quoted 6 25 11
Average daily rate £185 £310 £350
Average daily rate % change year-on-year
-40.32% -11.42%
90% offered a daily rate of more than £125 £250 £150
10% offered a daily rate of more than £263 £413 £375
UK excluding London average daily rate £220 £275 £288
% change year-on-year
-20.00% -4.34%
Number of hourly rates quoted 0 2 0
Average hourly rate - £15.25 -
UK excluding London average hourly rate - £14.00 -
All Processes & Methodologies
England
Contract IT job ads with a match in the
Processes & Methodologies category
29704 36492 38199
As % of all contract IT jobs located in England 71.44% 68.42% 67.98%
Number of daily rates quoted 18148 21397 22087
Average daily rate £420 £413 £450
Average daily rate % change year-on-year
+1.81% -8.33%
90% offered a daily rate of more than £275 £275 £275
10% offered a daily rate of more than £575 £588 £600
UK excluding London average daily rate £365 £365 £375
% change year-on-year
- -2.66%
Number of hourly rates quoted 918 1197 1399
Average hourly rate £32.00 £25.00 £28.50
Average hourly rate % change year-on-year
+28.00% -12.28%
90% offered a hourly rate of more than £13.55 £13.21 £13.50
10% offered a hourly rate of more than £50.00 £45.00 £45.00
UK excluding London average hourly rate £30.00 £25.00 £29.50
% change year-on-year
+20.00% -15.25%
Pay per click
UK

Pay per click
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing Pay per click across the England region as a proportion of the total demand within the Processes & Methodologies category.

England Pay per click Jobs Demand Trend

Pay per click
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click across the England region.

England Pay per click Daily Rate Trend

Pay per click
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Pay per click across the England region over the 3 months to 24 May 2013.

England Pay per click Daily Rate Histogram

Pay per click
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click across the England region.

England Pay per click Hourly Rate Trend

Pay per click
Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Pay per click within the England region over the 3 months to 24 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
London +29 15 £190 -49.33%
East of England - 10 - -
West Midlands +9 2 £125 -
South East +4 1 £325 +4.83%
East Midlands - 1 - -
Pay per click
UK

Pay per click
Top 30 Related IT Skills

For the 6 months to 24 May 2013, IT contractor jobs across the England region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click.

1 33 (58.93%) SEO
1 33 (58.93%) Marketing
2 23 (41.07%) Google
3 20 (35.71%) Online Marketing
4 19 (33.93%) Digital Marketing
4 19 (33.93%) E-Commerce
5 17 (30.36%) Retail
6 15 (26.79%) Advertising
7 14 (25.00%) Analytics
8 13 (23.21%) Display Advertising
9 11 (19.64%) Social Media
9 11 (19.64%) Marketing Strategy
10 10 (17.86%) Internet
11 8 (14.29%) Microsoft
11 8 (14.29%) HTML
11 8 (14.29%) Web Analytics
11 8 (14.29%) Migration
11 8 (14.29%) Web Development
12 6 (10.71%) Google Analytics
12 6 (10.71%) .NET
12 6 (10.71%) ASP.NET
13 5 (8.929%) MVC
13 5 (8.929%) Telecoms
13 5 (8.929%) C#
13 5 (8.929%) TDD
13 5 (8.929%) .NET Framework
13 5 (8.929%) Facebook
14 4 (7.143%) User Acceptance Testing
14 4 (7.143%) French Language
14 4 (7.143%) CSS

Pay per click
Top Related IT Skills by Category

For the 6 months to 24 May 2013, IT contractor jobs across the England region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Development
1 8 (14.29%) HTML
2 6 (10.71%) .NET
2 6 (10.71%) ASP.NET
3 5 (8.929%) .NET Framework
4 4 (7.143%) CSS
5 2 (3.571%) XHTML
6 1 (1.786%) ASP
6 1 (1.786%) RSS
6 1 (1.786%) XML
6 1 (1.786%) Flash
Application Platforms
1 1 (1.786%) Apache
1 1 (1.786%) Oracle Spatial
Applications
1 3 (5.357%) MS Excel
2 2 (3.571%) Photoshop
3 1 (1.786%) Fireworks
Business Applications
1 6 (10.71%) Google Analytics
2 1 (1.786%) Oracle Applications
2 1 (1.786%) SiteCatalyst
Communications & Networking
1 10 (17.86%) Internet
2 3 (5.357%) Fibre Channel
3 2 (3.571%) Broadband
4 1 (1.786%) HTTP
4 1 (1.786%) Intranet
Database & Business Intelligence
1 1 (1.786%) MySQL
1 1 (1.786%) GIS
1 1 (1.786%) Big Data
1 1 (1.786%) NoSQL
Development Applications
1 1 (1.786%) Dreamweaver
General
1 33 (58.93%) Marketing
2 17 (30.36%) Retail
3 15 (26.79%) Advertising
4 5 (8.929%) Telecoms
5 4 (7.143%) French Language
6 3 (5.357%) Music
7 2 (3.571%) Finance
8 1 (1.786%) Publishing
8 1 (1.786%) Billing
8 1 (1.786%) German Language
8 1 (1.786%) Italian Language
8 1 (1.786%) Spanish Language
Job Titles
1 13 (23.21%) Marketing Manager
2 11 (19.64%) PPC Executive
2 11 (19.64%) PPC Manager
2 11 (19.64%) PPC Analyst
2 11 (19.64%) PPC Specialist
3 5 (8.929%) Account Manager
3 5 (8.929%) Developer
3 5 (8.929%) .NET Developer
4 4 (7.143%) SEO Executive
4 4 (7.143%) Analyst
5 3 (5.357%) Business Analyst
5 3 (5.357%) Consultant
5 3 (5.357%) Senior Manager
5 3 (5.357%) Online Marketing Manager
5 3 (5.357%) SEO Consultant
6 2 (3.571%) Designer
6 2 (3.571%) Account Director
6 2 (3.571%) Senior Account Manager
6 2 (3.571%) Web Designer
6 2 (3.571%) Project Leader
Miscellaneous
1 11 (19.64%) Social Media
2 3 (5.357%) Digital Media
3 1 (1.786%) W3C
3 1 (1.786%) Podcast
3 1 (1.786%) Social Network
3 1 (1.786%) RIA
3 1 (1.786%) Statistics
3 1 (1.786%) Video Editing
3 1 (1.786%) Kindle
Operating Systems
1 1 (1.786%) Linux
Processes & Methodologies
1 33 (58.93%) SEO
2 20 (35.71%) Online Marketing
3 19 (33.93%) Digital Marketing
3 19 (33.93%) E-Commerce
4 14 (25.00%) Analytics
5 13 (23.21%) Display Advertising
6 11 (19.64%) Marketing Strategy
7 8 (14.29%) Web Analytics
7 8 (14.29%) Migration
7 8 (14.29%) Web Development
8 5 (8.929%) MVC
8 5 (8.929%) TDD
9 4 (7.143%) User Acceptance Testing
10 3 (5.357%) B2B
10 3 (5.357%) SOA
10 3 (5.357%) Email Marketing
11 2 (3.571%) Budget Control
11 2 (3.571%) Content Management
11 2 (3.571%) Web Design
11 2 (3.571%) B2C
Programming Languages
1 5 (8.929%) C#
2 2 (3.571%) JavaScript
3 1 (1.786%) Perl
3 1 (1.786%) PHP
3 1 (1.786%) SQL
Qualifications
1 1 (1.786%) Degree
Quality Assurance & Compliance
1 1 (1.786%) ISO 9001
Vendors
1 23 (41.07%) Google
2 8 (14.29%) Microsoft
3 5 (8.929%) Facebook
4 3 (5.357%) DoubleClick
4 3 (5.357%) Yahoo!
5 2 (3.571%) Twitter
6 1 (1.786%) Oracle
6 1 (1.786%) Adobe
6 1 (1.786%) Omniture
6 1 (1.786%) Coremetrics
6 1 (1.786%) Tableau
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