The table below looks at the statistics for Pay per click skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 24 April 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Apr 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 547 557 498
Rank change year-on-year
+10 -59
Contract jobs citing Pay per click 36 25 28
As % of all contract IT jobs located in England 0.071% 0.050% 0.064%
As % of the Processes & Methodologies category 0.093% 0.066% 0.086%
Number of daily rates quoted 12 16 9
Average daily rate
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of your Daily Rate
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£325 £300 £190
Average daily rate % change year-on-year
+8.33% +57.89%
90% offered a daily rate of more than £175 £209 £125
10% offered a daily rate of more than £448 £410 £250
UK excluding London average daily rate £250 £275 £220
% change year-on-year
-9.09% +25.00%
Number of hourly rates quoted 2 0 0
Average hourly rate £21.25 - -
UK excluding London average hourly rate £21.25 - -
Pay per click
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
38727 37841 32389
As % of all contract IT jobs located in England 76.63% 75.25% 74.06%
Number of daily rates quoted 24549 23975 19814
Average daily rate £423 £405 £413
Average daily rate % change year-on-year
+4.32% -1.81%
90% offered a daily rate of more than £288 £275 £275
10% offered a daily rate of more than £580 £575 £575
UK excluding London average daily rate £393 £375 £363
% change year-on-year
+4.66% +3.44%
Number of hourly rates quoted 1124 1098 1003
Average hourly rate £29.00 £30.00 £32.00
Average hourly rate % change year-on-year
-3.33% -6.25%
90% offered a hourly rate of more than £12.00 £12.25 £13.50
10% offered a hourly rate of more than £47.50 £51.00 £54.00
UK excluding London average hourly rate £30.50 £30.50 £32.00
% change year-on-year
- -4.68%

Pay per click
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Pay per click across the England region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in England

Pay per click
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click across the England region.

Pay per click Daily Rate Trend in England

Pay per click
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Pay per click across the England region over the 3 months to 24 April 2015.

Pay per click Daily Rate Histogram in England

Pay per click
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click across the England region.

Pay per click Hourly Rate Trend in England

Pay per click
Hourly Rate Histogram in England

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Pay per click across the England region over the 3 months to 24 April 2015.

Pay per click Hourly Rate Histogram in England

Pay per click
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Pay per click within the England region over the 3 months to 24 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +5 12 £400 +33.33% 22
South East -4 10 - - 10
West Midlands -7 6 £325 +30.00% 2
East Midlands - 6 £250 - 1
East of England +23 2 £175 - 4
Pay per click
UK

Pay per click
Top 30 Related IT Skills in England

For the 6 months to 24 April 2015, IT contractor jobs across the England region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click.

1 41 (71.93%) Marketing
2 40 (70.18%) SEO
3 23 (40.35%) Analytics
4 20 (35.09%) Digital Marketing
5 18 (31.58%) HTML
6 17 (29.82%) Social Media
7 16 (28.07%) Google
7 16 (28.07%) User Experience
8 15 (26.32%) E-Commerce
9 14 (24.56%) CSS
10 11 (19.30%) Content Management
11 10 (17.54%) Google Analytics
11 10 (17.54%) Analytical Skills
12 9 (15.79%) Search Engine Marketing
12 9 (15.79%) Retail
13 8 (14.04%) MS Office
13 8 (14.04%) Degree
13 8 (14.04%) Digital Media
14 7 (12.28%) Online Marketing
14 7 (12.28%) Photoshop
14 7 (12.28%) Microsoft
15 6 (10.53%) CMS
15 6 (10.53%) Adobe
16 5 (8.77%) B2B
16 5 (8.77%) Web Design
16 5 (8.77%) Management Information System
16 5 (8.77%) Information Architecture
16 5 (8.77%) Spreadsheet
16 5 (8.77%) Email Marketing
16 5 (8.77%) Web Analytics

Pay per click
Top Related IT Skills in England by Category

For the 6 months to 24 April 2015, IT contractor jobs across the England region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 6 (10.53%) CMS
2 1 (1.75%) IIS
2 1 (1.75%) Drupal
Applications
1 8 (14.04%) MS Office
2 7 (12.28%) Photoshop
3 5 (8.77%) Spreadsheet
4 1 (1.75%) MS Excel
4 1 (1.75%) MS PowerPoint
Business Applications
1 2 (3.51%) Radian6
2 1 (1.75%) WebTrends
Cloud Services
1 10 (17.54%) Google Analytics
Communications & Networking
1 2 (3.51%) Intranet
Database & Business Intelligence
1 4 (7.02%) MySQL
Development Applications
1 1 (1.75%) Subversion
1 1 (1.75%) Git (software)
1 1 (1.75%) PHPUnit
General
1 41 (71.93%) Marketing
2 9 (15.79%) Retail
3 4 (7.02%) Finance
4 3 (5.26%) Advertising
5 2 (3.51%) Automotive
6 1 (1.75%) Law
6 1 (1.75%) Legal
6 1 (1.75%) Publishing
Job Titles
1 10 (17.54%) PPC Specialist
1 10 (17.54%) PPC Executive
1 10 (17.54%) PPC Manager
1 10 (17.54%) PPC Analyst
2 7 (12.28%) Developer
3 4 (7.02%) PHP Developer
4 3 (5.26%) Project Manager
4 3 (5.26%) Consultant
4 3 (5.26%) Social Media Manager
5 2 (3.51%) Content Manager
5 2 (3.51%) Web Editor
5 2 (3.51%) Web Analyst
5 2 (3.51%) Marketing Manager
5 2 (3.51%) Web Content Editor
5 2 (3.51%) Content Editor
5 2 (3.51%) Digital Marketing Manager
5 2 (3.51%) Digital Project Manager
5 2 (3.51%) Analyst
5 2 (3.51%) Web Developer
5 2 (3.51%) Administrator
Libraries, Frameworks & Software Standards
1 18 (31.58%) HTML
2 14 (24.56%) CSS
3 3 (5.26%) jQuery
4 2 (3.51%) Ajax
4 2 (3.51%) XHTML
4 2 (3.51%) .NET
4 2 (3.51%) XML
5 1 (1.75%) ASP.NET
5 1 (1.75%) SOAP
5 1 (1.75%) Cocoa
5 1 (1.75%) HTML5
5 1 (1.75%) ASP.NET MVC
5 1 (1.75%) Symfony
5 1 (1.75%) KnockoutJS
5 1 (1.75%) REST
5 1 (1.75%) Twitter Bootstrap
5 1 (1.75%) Cocoa Touch
Miscellaneous
1 17 (29.82%) Social Media
2 16 (28.07%) User Experience
3 10 (17.54%) Analytical Skills
4 8 (14.04%) Digital Media
5 5 (8.77%) Management Information System
6 2 (3.51%) Blog
7 1 (1.75%) FMCG
7 1 (1.75%) Open Source
7 1 (1.75%) Contract for Difference
7 1 (1.75%) Spread Betting
7 1 (1.75%) Copywriting
7 1 (1.75%) Performance Metrics
7 1 (1.75%) Mobile App
Operating Systems
1 1 (1.75%) Windows
1 1 (1.75%) Linux
1 1 (1.75%) Apple iOS
Processes & Methodologies
1 40 (70.18%) SEO
2 23 (40.35%) Analytics
3 20 (35.09%) Digital Marketing
4 15 (26.32%) E-Commerce
5 11 (19.30%) Content Management
6 9 (15.79%) Search Engine Marketing
7 7 (12.28%) Online Marketing
8 5 (8.77%) B2B
8 5 (8.77%) Web Design
8 5 (8.77%) Information Architecture
8 5 (8.77%) Email Marketing
8 5 (8.77%) Web Analytics
9 4 (7.02%) Time Management
10 3 (5.26%) Project Management
10 3 (5.26%) Migration
10 3 (5.26%) Stakeholder Management
10 3 (5.26%) Web Development
10 3 (5.26%) Responsive Web Design
11 2 (3.51%) Marketing Strategy
11 2 (3.51%) Mobile Development
Programming Languages
1 4 (7.02%) JavaScript
1 4 (7.02%) PHP
2 1 (1.75%) C
2 1 (1.75%) C#
2 1 (1.75%) VB
2 1 (1.75%) Objective-C
2 1 (1.75%) PowerShell
2 1 (1.75%) Apple Swift
Qualifications
1 8 (14.04%) Degree
2 1 (1.75%) Security Cleared
System Software
1 1 (1.75%) Active Directory
Vendors
1 16 (28.07%) Google
2 7 (12.28%) Microsoft
3 6 (10.53%) Adobe
4 5 (8.77%) Facebook
5 4 (7.02%) Twitter
6 3 (5.26%) Omniture
7 2 (3.51%) Demandware
7 2 (3.51%) hybris
8 1 (1.75%) VMware
8 1 (1.75%) Zend
8 1 (1.75%) DoubleClick
8 1 (1.75%) Sysomos
8 1 (1.75%) Eloqua
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Rate: £20 per hour
Posted: 5 days ago
South East
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Rate: £350 - 450 per day + negotiable on experience
Posted: 6 days ago
Ipswich
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Rate: £10 - £15 per hour
Posted: 10 days ago