Pay per click Contracts in England

Pay per click (PPC)
UK > England

The following table provides summary statistics for contract job vacancies advertised in England with a requirement for Pay per click skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Pay per click over the 6 months to 30 April 2024 with a comparison to the same period in the previous 2 years.

6 months to
30 Apr 2024
Same period 2023 Same period 2022
Rank 530 634 745
Rank change year-on-year +104 +111 -134
Contract jobs citing Pay per click 12 19 38
As % of all contract jobs advertised in England 0.032% 0.038% 0.053%
As % of the Processes & Methodologies category 0.037% 0.042% 0.059%
Number of daily rates quoted 4 8 28
10th Percentile £345 £209 £250
25th Percentile £348 £259 £338
Median daily rate (50th Percentile) £353 £388 £440
Median % change year-on-year -9.03% -11.93% +17.33%
75th Percentile £444 £459 £538
90th Percentile £583 £533 -
UK median daily rate £350 £388 £440
% change year-on-year -9.68% -11.93% +17.33%
Number of hourly rates quoted 2 7 3
10th Percentile - - -
25th Percentile £27.50 £21.00 £27.50
Median hourly rate £29.50 £22.00 £30.00
Median % change year-on-year +34.09% -26.67% +57.89%
75th Percentile £32.00 £23.00 £33.75
90th Percentile £32.30 £48.80 £34.50
UK median hourly rate £29.50 £22.00 £30.00
% change year-on-year +34.09% -26.67% +50.00%

All Process and Methodology Skills
England

Pay per click is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 32,193 45,529 64,475
As % of all contract IT jobs advertised in England 86.56% 90.24% 90.77%
Number of daily rates quoted 21,105 31,969 45,783
10th Percentile £300 £325 £331
25th Percentile £413 £445 £425
Median daily rate (50th Percentile) £525 £550 £538
Median % change year-on-year -4.55% +2.33% +8.59%
75th Percentile £650 £675 £650
90th Percentile £750 £765 £750
UK median daily rate £525 £550 £525
% change year-on-year -4.55% +4.76% +7.69%
Number of hourly rates quoted 2,246 1,592 1,771
10th Percentile £12.92 £10.87 £12.50
25th Percentile £16.01 £16.25 £15.25
Median hourly rate £36.00 £37.50 £24.50
Median % change year-on-year -4.00% +53.06% +2.08%
75th Percentile £60.00 £65.00 £49.25
90th Percentile £72.50 £75.00 £63.75
UK median hourly rate £35.65 £37.30 £25.00
% change year-on-year -4.42% +49.20% -

Pay per click
Job Vacancy Trend in England

Job postings citing Pay per click as a proportion of all IT jobs advertised in England.

Job vacancy trend for Pay per click in England

Pay per click
Contractor Daily Rate Trend in England

3-month moving average daily rate quoted in jobs citing Pay per click in England.

Daily rate trend for Pay per click in England

Pay per click
Daily Rate Histogram in England

Daily rate distribution for jobs citing Pay per click in England over the 6 months to 30 April 2024.

Daily rate histogram for Pay per click in England

Pay per click
Contractor Hourly Rate Trend in England

3-month moving average hourly rates quoted in jobs citing Pay per click in England.

Hourly rate trend for Pay per click in England

Pay per click
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Pay per click within the England region over the 6 months to 30 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London +97 5 £350 -9.68% 73
South West - 3 £650 - 9
East of England +6 1 - - 10
Pay per click
UK

Pay per click
Co-occurring Skills and Capabilities in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (16.67%) CMS
1 2 (16.67%) Drupal
1 2 (16.67%) WordPress
2 1 (8.33%) Liferay
Applications
1 1 (8.33%) Adobe Illustrator
1 1 (8.33%) Photoshop
Business Applications
1 1 (8.33%) Magento
Cloud Services
1 1 (8.33%) Google Analytics
1 1 (8.33%) Google Tag Manager
1 1 (8.33%) WhatsApp
Database & Business Intelligence
1 1 (8.33%) MySQL
General
1 10 (83.33%) Marketing
2 5 (41.67%) Analytical Skills
3 4 (33.33%) Social Skills
4 3 (25.00%) Finance
4 3 (25.00%) German Language
5 2 (16.67%) Advertising
5 2 (16.67%) Inclusion and Diversity
5 2 (16.67%) Law
5 2 (16.67%) Organisational Skills
5 2 (16.67%) Retail
6 1 (8.33%) Legal
6 1 (8.33%) Telecoms
Job Titles
1 5 (41.67%) Digital Marketing Manager
1 5 (41.67%) Marketing Manager
2 2 (16.67%) Lead
3 1 (8.33%) Analyst
3 1 (8.33%) Developer
3 1 (8.33%) Digital Marketing Assistant
3 1 (8.33%) Magento Developer
3 1 (8.33%) Marketing Analyst
3 1 (8.33%) Marketing Assistant
3 1 (8.33%) Planning Manager
3 1 (8.33%) Project Controller
3 1 (8.33%) Senior
3 1 (8.33%) Senior Project Controller
Libraries, Frameworks & Software Standards
1 1 (8.33%) CSS
1 1 (8.33%) HTML
Miscellaneous
1 5 (41.67%) Social Media
2 2 (16.67%) Analytical Mindset
2 2 (16.67%) FMCG
3 1 (8.33%) Digital Media
Operating Systems
1 1 (8.33%) Linux
1 1 (8.33%) Unix
Processes & Methodologies
1 9 (75.00%) Digital Marketing
2 6 (50.00%) SEO
3 5 (41.67%) Marketing Strategy
4 4 (33.33%) Demand Generation
5 3 (25.00%) A/B Testing
5 3 (25.00%) B2B
5 3 (25.00%) Conversion Rate Optimisation
5 3 (25.00%) E-Commerce
5 3 (25.00%) User Experience
6 2 (16.67%) Analytics
6 2 (16.67%) Content Management
6 2 (16.67%) Customer Acquisition
6 2 (16.67%) Customer Engagement
6 2 (16.67%) Marketing Automation
6 2 (16.67%) Personalization
7 1 (8.33%) Commercial Awareness
7 1 (8.33%) Critical Thinking
7 1 (8.33%) Decision-Making
7 1 (8.33%) Project Delivery
7 1 (8.33%) Social Collaboration
Programming Languages
1 1 (8.33%) JavaScript
1 1 (8.33%) PHP
Qualifications
1 1 (8.33%) Computer Science Degree
1 1 (8.33%) Degree
1 1 (8.33%) SC Cleared
1 1 (8.33%) Security Cleared
Vendors
1 2 (16.67%) Google
1 2 (16.67%) Marketo
1 2 (16.67%) Pardot
1 2 (16.67%) Salesforce
2 1 (8.33%) Adobe
2 1 (8.33%) Cadence