The table below looks at the statistics for Pay per click skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 30 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
30 Sep 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 546 520 521
Rank change year-on-year
-26 +1
Contract jobs citing Pay per click 33 36 47
As % of all contract IT jobs located in England 0.063% 0.075% 0.089%
As % of the Processes & Methodologies category 0.085% 0.10% 0.12%
Number of daily rates quoted 9 17 24
Average daily rate
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of your Daily Rate
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£200 £288 £218
Average daily rate % change year-on-year
-30.43% +32.18%
90% offered a daily rate of more than £125 £190 £183
10% offered a daily rate of more than £285 £325 £375
UK excluding London average daily rate £250 £294 £375
% change year-on-year
-14.89% -21.66%
Number of hourly rates quoted 6 0 1
Average hourly rate £28.75 - £17.50
UK excluding London average hourly rate £28.75 - £17.50
Pay per click
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
39047 35944 38456
As % of all contract IT jobs located in England 74.01% 74.50% 72.49%
Number of daily rates quoted 24929 22718 22716
Average daily rate £413 £403 £400
Average daily rate % change year-on-year
+2.48% +0.62%
90% offered a daily rate of more than £275 £275 £270
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £375 £367 £365
% change year-on-year
+2.18% +0.53%
Number of hourly rates quoted 1092 1003 1444
Average hourly rate £23.50 £29.50 £30.45
Average hourly rate % change year-on-year
-20.33% -3.11%
90% offered a hourly rate of more than £12.50 £12.50 £13.00
10% offered a hourly rate of more than £47.95 £48.00 £47.00
UK excluding London average hourly rate £26.50 £30.00 £29.00
% change year-on-year
-11.66% +3.44%

Pay per click
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Pay per click across the England region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in England

Pay per click
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click across the England region.

Pay per click Daily Rate Trend in England

Pay per click
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Pay per click across the England region over the 3 months to 30 September 2014.

Pay per click Daily Rate Histogram in England

Pay per click
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click across the England region.

Pay per click Hourly Rate Trend in England

Pay per click
Hourly Rate Histogram in England

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Pay per click across the England region over the 3 months to 30 September 2014.

Pay per click Hourly Rate Histogram in England

Pay per click
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Pay per click within the England region over the 3 months to 30 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +10 12 £175 -36.36% 30
North West -2 6 - - 6
South East -9 6 £238 +18.75% 9
East of England -24 4 - - 2
East Midlands +4 2 - - 3
South West -29 2 - - 4
Yorkshire - 2 - - 7
West Midlands - 1 - - 1
North East - - - -
Pay per click
UK

Pay per click
Top 30 Related IT Skills in England

For the 6 months to 30 September 2014, IT contractor jobs across the England region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click.

1 52 (75.36%) SEO
1 52 (75.36%) Marketing
2 30 (43.48%) Google
2 30 (43.48%) Analytics
3 25 (36.23%) Social Media
4 22 (31.88%) Google Analytics
5 21 (30.43%) E-Commerce
6 20 (28.99%) CMS
7 19 (27.54%) HTML
8 16 (23.19%) Digital Marketing
9 13 (18.84%) CSS
10 11 (15.94%) Email Marketing
10 11 (15.94%) Content Management
11 10 (14.49%) Web Analytics
11 10 (14.49%) JavaScript
11 10 (14.49%) Mobile App
11 10 (14.49%) User Experience
11 10 (14.49%) Analytical Skills
12 9 (13.04%) Finance
12 9 (13.04%) Project Management
13 8 (11.59%) WebTrends
13 8 (11.59%) Omniture
13 8 (11.59%) Facebook
13 8 (11.59%) Digital Media
14 7 (10.14%) Magnolia
14 7 (10.14%) Copywriting
14 7 (10.14%) Online Marketing
14 7 (10.14%) MS Office
14 7 (10.14%) Microsoft
15 6 (8.70%) MS Excel

Pay per click
Top Related IT Skills in England by Category

For the 6 months to 30 September 2014, IT contractor jobs across the England region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 20 (28.99%) CMS
2 7 (10.14%) Magnolia
3 5 (7.25%) Drupal
4 4 (5.80%) IBM Notes
5 2 (2.90%) WordPress
6 1 (1.45%) concrete5
Applications
1 7 (10.14%) MS Office
2 6 (8.70%) MS Excel
3 5 (7.25%) MS PowerPoint
4 1 (1.45%) Adobe Creative Suite
4 1 (1.45%) Photoshop
Business Applications
1 22 (31.88%) Google Analytics
2 8 (11.59%) WebTrends
3 1 (1.45%) Magento
3 1 (1.45%) SiteCatalyst
Communications & Networking
1 3 (4.35%) Internet
1 3 (4.35%) MVNO
2 2 (2.90%) Extranet
3 1 (1.45%) FTP
3 1 (1.45%) Intranet
Database & Business Intelligence
1 2 (2.90%) MySQL
Development Applications
1 4 (5.80%) Git (software)
2 2 (2.90%) Subversion
General
1 52 (75.36%) Marketing
2 9 (13.04%) Finance
3 5 (7.25%) Retail
3 5 (7.25%) French Language
3 5 (7.25%) German Language
4 4 (5.80%) Dutch Language
5 3 (4.35%) Advertising
6 1 (1.45%) Publishing
6 1 (1.45%) Games
6 1 (1.45%) Banking
6 1 (1.45%) Telecoms
6 1 (1.45%) Automotive
Job Titles
1 19 (27.54%) PPC Specialist
1 19 (27.54%) PPC Manager
1 19 (27.54%) PPC Analyst
1 19 (27.54%) PPC Executive
2 9 (13.04%) Analyst
3 6 (8.70%) Marketing Executive
3 6 (8.70%) Developer
4 4 (5.80%) Web Analyst
5 3 (4.35%) Web Manager
5 3 (4.35%) Project Manager
5 3 (4.35%) Account Manager
5 3 (4.35%) Digital Marketing Executive
5 3 (4.35%) Search Manager
6 2 (2.90%) Drupal Developer
6 2 (2.90%) Designer
6 2 (2.90%) Content Manager
6 2 (2.90%) Digital Producer
6 2 (2.90%) Web Developer
6 2 (2.90%) Consultant
6 2 (2.90%) Web Content Manager
Libraries, Frameworks & Software Standards
1 19 (27.54%) HTML
2 13 (18.84%) CSS
3 5 (7.25%) jQuery
4 3 (4.35%) XML
5 2 (2.90%) XSL
5 2 (2.90%) XSLT
5 2 (2.90%) Flash
5 2 (2.90%) XHTML
5 2 (2.90%) RSS
5 2 (2.90%) XML Schema
5 2 (2.90%) LAMP
5 2 (2.90%) Ajax
5 2 (2.90%) .NET
5 2 (2.90%) CodeIgniter
6 1 (1.45%) HTML5
6 1 (1.45%) CSS3
6 1 (1.45%) PhoneGap
6 1 (1.45%) Sass
6 1 (1.45%) LESS
6 1 (1.45%) JSON
Miscellaneous
1 25 (36.23%) Social Media
2 10 (14.49%) Mobile App
2 10 (14.49%) User Experience
2 10 (14.49%) Analytical Skills
3 8 (11.59%) Digital Media
4 7 (10.14%) Copywriting
5 5 (7.25%) Blog
6 3 (4.35%) Handset
7 1 (1.45%) FMCG
Operating Systems
1 3 (4.35%) Linux
2 1 (1.45%) Mac OS X
2 1 (1.45%) Windows
Processes & Methodologies
1 52 (75.36%) SEO
2 30 (43.48%) Analytics
3 21 (30.43%) E-Commerce
4 16 (23.19%) Digital Marketing
5 11 (15.94%) Email Marketing
5 11 (15.94%) Content Management
6 10 (14.49%) Web Analytics
7 9 (13.04%) Project Management
8 7 (10.14%) Online Marketing
9 6 (8.70%) Web Development
10 5 (7.25%) CRM
11 4 (5.80%) Marketing Strategy
12 3 (4.35%) Social Media Marketing
12 3 (4.35%) User Acceptance Testing
12 3 (4.35%) Multivariate Testing
12 3 (4.35%) B2B
12 3 (4.35%) Migration
12 3 (4.35%) Agile Software Development
12 3 (4.35%) Line Management
13 2 (2.90%) Budget Control
Programming Languages
1 10 (14.49%) JavaScript
2 5 (7.25%) PHP
3 3 (4.35%) C
4 2 (2.90%) ActionScript
Qualifications
1 6 (8.70%) Degree
2 1 (1.45%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 5 (7.25%) QA
Vendors
1 30 (43.48%) Google
2 8 (11.59%) Facebook
2 8 (11.59%) Omniture
3 7 (10.14%) Microsoft
4 5 (7.25%) Twitter
5 4 (5.80%) Coremetrics
5 4 (5.80%) Lotus
6 2 (2.90%) Zend
6 2 (2.90%) ExactTarget
7 1 (1.45%) Salesforce.com
7 1 (1.45%) Adobe
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