The table below looks at the statistics for Pay per click skills in IT contracts advertised for the England region. Included is a guide to the contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 7 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
7 Dec 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 520 593 599
Rank change year-on-year
+73 +6
Contract jobs citing Pay per click 75 26 28
As % of all contract IT jobs located in England 0.16% 0.051% 0.054%
As % of the Processes & Methodologies category 0.20% 0.063% 0.070%
Number of daily rates quoted 20 16 12
Median daily rate £263 £400 £231
Median daily rate % change year-on-year
-34.37% +72.97%
90% offered a daily rate of more than £128 £210 £153
10% offered a daily rate of more than £338 £525 £485
UK excluding London median daily rate £150 £400 £283
% change year-on-year
-62.50% +41.59%
Number of hourly rates quoted 39 1 2
Median hourly rate £14.50 £27.66 £17.50
Median hourly rate % change year-on-year
-47.57% +58.05%
UK excluding London median hourly rate £14.50 - £17.50
Pay per click
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
38173 41342 39811
As % of all contract IT jobs located in England 82.79% 81.45% 77.14%
Number of daily rates quoted 25638 27209 26333
Median daily rate £450 £425 £425
Median daily rate % change year-on-year
+5.88% -
90% offered a daily rate of more than £300 £300 £280
10% offered a daily rate of more than £600 £600 £600
UK excluding London median daily rate £413 £400 £385
% change year-on-year
+3.12% +3.89%
Number of hourly rates quoted 1000 1236 1136
Median hourly rate £29.00 £31.44 £24.00
Median hourly rate % change year-on-year
-7.76% +31.00%
90% offered a hourly rate of more than £12.50 £12.50 £11.75
10% offered a hourly rate of more than £50.00 £50.00 £47.50
UK excluding London median hourly rate £31.00 £35.00 £25.00
% change year-on-year
-11.42% +40.00%

Pay per click
Jobs Demand Trend in England

The demand trend of contract jobs across the England region citing Pay per click as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in England

Pay per click
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click across the England region.

Pay per click Daily Rate Trend in England

Pay per click
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Pay per click across the England region over the 3 months to 7 December 2016.

Pay per click Daily Rate Histogram in England

Pay per click
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click across the England region.

Pay per click Hourly Rate Trend in England

Pay per click
Hourly Rate Histogram in England

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Pay per click across the England region over the 3 months to 7 December 2016.

Pay per click Hourly Rate Histogram in England

Pay per click
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Pay per click within the England region over the 3 months to 7 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +26 35 £300 -11.11% 21
South East +39 18 £250 -37.50% 5
South West - 9 £128 -
East of England +8 3 - - 2
North West +7 3 £150 -60.00% 13
West Midlands - 3 - - 2
Yorkshire +16 2 - - 4
East Midlands - 1 - - 7
North East - 1 - - 1
Pay per click
UK

Pay per click
Top 30 Related IT Skills in England

For the 6 months to 7 December 2016, IT contractor jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Pay per click.

1 51 (43.97%) HP
1 51 (43.97%) Marketing
2 45 (38.79%) SEO
3 38 (32.76%) Analytics
4 35 (30.17%) Digital Marketing
5 33 (28.45%) Google
6 29 (25.00%) Social Media
7 28 (24.14%) Google Analytics
8 20 (17.24%) Analytical Skills
9 14 (12.07%) E-Commerce
10 13 (11.21%) HTML
10 13 (11.21%) Web Analytics
11 11 (9.48%) Retail
11 11 (9.48%) CSS
11 11 (9.48%) Adobe
12 10 (8.62%) Adobe Analytics
13 9 (7.76%) Degree
13 9 (7.76%) Digital Analytics
14 8 (6.90%) Continuous Improvement
14 8 (6.90%) Digital Media
14 8 (6.90%) Facebook
14 8 (6.90%) B2B
14 8 (6.90%) Data Analysis
14 8 (6.90%) DoubleClick
14 8 (6.90%) Advertising
15 6 (5.17%) User Experience
15 6 (5.17%) Performance Analysis
15 6 (5.17%) Marketo
15 6 (5.17%) Actionable Recommendations
15 6 (5.17%) Project Planning

Pay per click
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (5.17%) CMS
2 1 (0.86%) concrete5
2 1 (0.86%) Kentico
2 1 (0.86%) SAS
2 1 (0.86%) Umbraco
2 1 (0.86%) WebSphere
2 1 (0.86%) WordPress
Applications
1 6 (5.17%) MS Excel
2 5 (4.31%) MS PowerPoint
3 4 (3.45%) MS Office
4 1 (0.86%) SPSS
Business Applications
1 4 (3.45%) WebTrends
2 2 (1.72%) Dynamics CRM
3 1 (0.86%) Adobe Campaign
3 1 (0.86%) SAP Oil and Gas
3 1 (0.86%) Unica
Cloud Services
1 28 (24.14%) Google Analytics
2 10 (8.62%) Adobe Analytics
3 5 (4.31%) SaaS
4 3 (2.59%) AdWords
5 1 (0.86%) Google Tag Manager
5 1 (0.86%) Trello
Communications & Networking
1 4 (3.45%) Internet
Database & Business Intelligence
1 2 (1.72%) BusinessObjects
1 2 (1.72%) MySQL
General
1 51 (43.97%) Marketing
2 11 (9.48%) Retail
3 8 (6.90%) Advertising
4 6 (5.17%) Finance
5 4 (3.45%) Brand Awareness
5 4 (3.45%) German Language
6 3 (2.59%) Manufacturing
7 2 (1.72%) Telecoms
8 1 (0.86%) Aerospace
8 1 (0.86%) Electronics
8 1 (0.86%) Publishing
Job Titles
1 51 (43.97%) Field Engineer
1 51 (43.97%) Field Service Engineer
2 45 (38.79%) Field Hardware Engineer
2 45 (38.79%) Hardware Engineer
3 42 (36.21%) Printer Engineer
4 40 (34.48%) HP Printer Engineer
5 18 (15.52%) Break Fix Engineer
6 8 (6.90%) Marketing Manager
7 7 (6.03%) Analytics Manager
7 7 (6.03%) Consultant
7 7 (6.03%) Digital Marketing Officer
7 7 (6.03%) Marketing Officer
7 7 (6.03%) SEO Consultant
8 6 (5.17%) Analyst
8 6 (5.17%) CMS Consultant
9 5 (4.31%) Digital Analytics Manager
9 5 (4.31%) PPC Specialist
10 4 (3.45%) Digital Analyst
10 4 (3.45%) Digital Marketing Manager
11 3 (2.59%) PPC Manager
Libraries, Frameworks & Software Standards
1 13 (11.21%) HTML
2 11 (9.48%) CSS
3 2 (1.72%) Web Services
Miscellaneous
1 29 (25.00%) Social Media
2 20 (17.24%) Analytical Skills
3 8 (6.90%) Digital Media
4 6 (5.17%) FMCG
4 6 (5.17%) User Experience
5 5 (4.31%) Visualisation
6 4 (3.45%) Copywriting
7 2 (1.72%) Clustering
7 2 (1.72%) Fintech
7 2 (1.72%) Mathematics
7 2 (1.72%) Statistics
Operating Systems
1 1 (0.86%) CentOS
1 1 (0.86%) Linux
Processes & Methodologies
1 45 (38.79%) SEO
2 38 (32.76%) Analytics
3 35 (30.17%) Digital Marketing
4 14 (12.07%) E-Commerce
5 13 (11.21%) Web Analytics
6 9 (7.76%) Digital Analytics
7 8 (6.90%) B2B
7 8 (6.90%) Continuous Improvement
7 8 (6.90%) Data Analysis
8 6 (5.17%) Performance Analysis
8 6 (5.17%) Project Management
8 6 (5.17%) Project Planning
9 5 (4.31%) Agile Software Development
9 5 (4.31%) CRM
9 5 (4.31%) Customer Insight
9 5 (4.31%) Data Visualisation
9 5 (4.31%) Marketing Analytics
9 5 (4.31%) Marketing Strategy
9 5 (4.31%) Online Marketing
10 4 (3.45%) Web Development
Programming Languages
1 6 (5.17%) SQL
2 5 (4.31%) JavaScript
3 2 (1.72%) C
4 1 (0.86%) PHP
4 1 (0.86%) Python
4 1 (0.86%) R
Qualifications
1 9 (7.76%) Degree
Quality Assurance & Compliance
1 6 (5.17%) Actionable Recommendations
2 5 (4.31%) Data Quality
3 4 (3.45%) SLA
4 1 (0.86%) QA
Vendors
1 51 (43.97%) HP
2 33 (28.45%) Google
3 11 (9.48%) Adobe
4 8 (6.90%) DoubleClick
4 8 (6.90%) Facebook
5 6 (5.17%) Marketo
5 6 (5.17%) Twitter
6 5 (4.31%) Microsoft
6 5 (4.31%) Omniture
6 5 (4.31%) Tableau
7 4 (3.45%) Salesforce.com
8 2 (1.72%) Brio
8 2 (1.72%) Cognos
8 2 (1.72%) Coremetrics
8 2 (1.72%) MicroStrategy
9 1 (0.86%) Alterian
9 1 (0.86%) Aprimo
9 1 (0.86%) HubSpot
9 1 (0.86%) SAP
9 1 (0.86%) Sitecore
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