The first table below looks at the demand for Pay per click skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 25 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the England region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
25 Jul 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 534 517 526
Rank change year-on-year
-17 +9
Contract jobs citing Pay per click 36 25 34
As % of all contract IT jobs located in England 0.073% 0.054% 0.064%
As % of the Processes & Methodologies category 0.098% 0.073% 0.090%
Number of daily rates quoted 26 9 16
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£300 £200 £275
Average daily rate % change year-on-year
+50.00% -27.27%
90% offered a daily rate of more than £199 £173 £194
10% offered a daily rate of more than £380 £305 £393
UK excluding London average daily rate £300 £200 £338
% change year-on-year
+50.00% -40.74%
Number of hourly rates quoted 0 0 1
Average hourly rate - - £14.00
UK excluding London average hourly rate - - £14.00
Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
36754 34094 37574
As % of all contract IT jobs located in England 74.45% 73.30% 71.01%
Number of daily rates quoted 23188 21156 22089
Average daily rate £407 £413 £400
Average daily rate % change year-on-year
-1.33% +3.12%
90% offered a daily rate of more than £275 £275 £270
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 1082 994 1361
Average hourly rate £24.00 £31.00 £32.00
Average hourly rate % change year-on-year
-22.58% -3.12%
90% offered a hourly rate of more than £12.58 £13.00 £14.00
10% offered a hourly rate of more than £45.00 £50.00 £47.50
UK excluding London average hourly rate £26.50 £31.00 £32.00
% change year-on-year
-14.51% -3.12%
Pay per click
UK

Pay per click
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Pay per click across the England region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in England

Pay per click
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click across the England region.

Pay per click Daily Rate Trend in England

Pay per click
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Pay per click across the England region over the 3 months to 25 July 2014.

Pay per click Daily Rate Histogram in England

Pay per click
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click across the England region.

Pay per click Hourly Rate Trend in England

Pay per click
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Pay per click within the England region over the 3 months to 25 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +7 17 £325 +62.50% 33
South East -2 9 £225 -30.76% 8
South West - 6 £300 - 3
North West 0 2 £313 - 17
East of England -27 2 - - 5
West Midlands - - - -
Yorkshire - - - - 8
East Midlands - - - - 5
Pay per click
UK

Pay per click
Top 30 Related IT Skills in England

For the 6 months to 25 July 2014, IT contractor jobs across the England region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click.

1 49 (80.33%) SEO
2 43 (70.49%) Marketing
3 29 (47.54%) Analytics
4 24 (39.34%) Google
5 22 (36.07%) Digital Marketing
6 20 (32.79%) Google Analytics
7 17 (27.87%) E-Commerce
8 16 (26.23%) CMS
8 16 (26.23%) Social Media
9 13 (21.31%) Web Analytics
10 12 (19.67%) Content Management
10 12 (19.67%) HTML
11 11 (18.03%) Digital Media
12 10 (16.39%) Finance
12 10 (16.39%) Project Management
12 10 (16.39%) Omniture
13 9 (14.75%) WebTrends
13 9 (14.75%) Mobile App
14 8 (13.11%) CSS
15 7 (11.48%) JavaScript
15 7 (11.48%) Microsoft
15 7 (11.48%) Online Marketing
15 7 (11.48%) Email Marketing
15 7 (11.48%) Magnolia
16 6 (9.84%) MS PowerPoint
16 6 (9.84%) Degree
16 6 (9.84%) German Language
16 6 (9.84%) Advertising
16 6 (9.84%) MS Office
17 5 (8.20%) MS Excel

Pay per click
Top Related IT Skills in England by Category

For the 6 months to 25 July 2014, IT contractor jobs across the England region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 16 (26.23%) CMS
2 7 (11.48%) Magnolia
3 5 (8.20%) Drupal
4 4 (6.56%) IBM Notes
5 1 (1.64%) WebLogic
5 1 (1.64%) concrete5
Applications
1 6 (9.84%) MS Office
1 6 (9.84%) MS PowerPoint
2 5 (8.20%) MS Excel
3 1 (1.64%) Spreadsheet
Business Applications
1 20 (32.79%) Google Analytics
2 9 (14.75%) WebTrends
3 1 (1.64%) Magento
3 1 (1.64%) SiteCatalyst
Communications & Networking
1 3 (4.92%) Internet
2 2 (3.28%) Extranet
2 2 (3.28%) MVNO
Database & Business Intelligence
1 2 (3.28%) MySQL
Development Applications
1 2 (3.28%) Git (software)
2 1 (1.64%) PhoneGap
2 1 (1.64%) Visual Studio
2 1 (1.64%) Toad
General
1 43 (70.49%) Marketing
2 10 (16.39%) Finance
3 6 (9.84%) Advertising
3 6 (9.84%) German Language
4 5 (8.20%) Retail
5 4 (6.56%) French Language
6 3 (4.92%) Dutch Language
7 2 (3.28%) Banking
8 1 (1.64%) Czech Language
Job Titles
1 13 (21.31%) PPC Specialist
1 13 (21.31%) PPC Manager
1 13 (21.31%) PPC Analyst
1 13 (21.31%) PPC Executive
2 7 (11.48%) Analyst
3 5 (8.20%) Developer
3 5 (8.20%) Marketing Executive
4 4 (6.56%) Web Analyst
4 4 (6.56%) Digital Marketing Executive
5 3 (4.92%) Web Manager
5 3 (4.92%) Project Manager
5 3 (4.92%) Digital Producer
5 3 (4.92%) Search Manager
5 3 (4.92%) Marketing Manager
5 3 (4.92%) Content Manager
6 2 (3.28%) Digital Marketing Manager
6 2 (3.28%) Designer
6 2 (3.28%) Drupal Developer
6 2 (3.28%) Web Content Manager
6 2 (3.28%) Web Developer
Libraries, Frameworks & Software Standards
1 12 (19.67%) HTML
2 8 (13.11%) CSS
3 4 (6.56%) XML
4 3 (4.92%) jQuery
5 2 (3.28%) .NET
5 2 (3.28%) XSL
5 2 (3.28%) XSLT
5 2 (3.28%) Flash
5 2 (3.28%) XHTML
5 2 (3.28%) RSS
5 2 (3.28%) XML Schema
6 1 (1.64%) JSON
6 1 (1.64%) Symfony
6 1 (1.64%) HTML5
6 1 (1.64%) CSS3
6 1 (1.64%) Sass
6 1 (1.64%) LESS
Miscellaneous
1 16 (26.23%) Social Media
2 11 (18.03%) Digital Media
3 9 (14.75%) Mobile App
4 3 (4.92%) Copywriting
5 2 (3.28%) Handset
5 2 (3.28%) New Media
6 1 (1.64%) Blog
6 1 (1.64%) FMCG
6 1 (1.64%) Video on Demand
Operating Systems
1 1 (1.64%) UNIX
1 1 (1.64%) Windows
1 1 (1.64%) Linux
Processes & Methodologies
1 49 (80.33%) SEO
2 29 (47.54%) Analytics
3 22 (36.07%) Digital Marketing
4 17 (27.87%) E-Commerce
5 13 (21.31%) Web Analytics
6 12 (19.67%) Content Management
7 10 (16.39%) Project Management
8 7 (11.48%) Email Marketing
8 7 (11.48%) Online Marketing
9 4 (6.56%) Web Development
9 4 (6.56%) Search Engine Marketing
9 4 (6.56%) Marketing Strategy
10 3 (4.92%) Social Media Marketing
10 3 (4.92%) Multivariate Testing
10 3 (4.92%) Market Research
10 3 (4.92%) Display Advertising
10 3 (4.92%) CRM
10 3 (4.92%) B2B
11 2 (3.28%) OO
11 2 (3.28%) Migration
Programming Languages
1 7 (11.48%) JavaScript
2 3 (4.92%) PHP
3 2 (3.28%) SQL
3 2 (3.28%) ActionScript
3 2 (3.28%) C
4 1 (1.64%) COBOL
4 1 (1.64%) Java
Qualifications
1 6 (9.84%) Degree
2 1 (1.64%) ISTQB Foundation Certification
2 1 (1.64%) ISEB
2 1 (1.64%) ACCA
2 1 (1.64%) CIMA
2 1 (1.64%) ISTQB
Quality Assurance & Compliance
1 5 (8.20%) QA
Vendors
1 24 (39.34%) Google
2 10 (16.39%) Omniture
3 7 (11.48%) Microsoft
4 4 (6.56%) Lotus
4 4 (6.56%) Facebook
5 2 (3.28%) ExactTarget
5 2 (3.28%) Salesforce.com
5 2 (3.28%) Zend
6 1 (1.64%) Oracle
6 1 (1.64%) webMethods
6 1 (1.64%) Twitter
City, London
Salt
Rate: £25000 - £30000 per annum
Posted: Yesterday
South East London
Salt
Rate: £300 per day
Posted: 2 days ago
Merseyside
Computer People
Rate: £150.00 - £200.00 per day
Posted: 4 days ago