The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the East of England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 29 August 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
29 Aug 2014
Same period 2013 Same period 2012
Web Analytics
Rank 139 117 131
Rank change year-on-year
-22 +14
Contract jobs citing Web Analytics 7 4 11
As % of all contract IT jobs located in the East of England 0.22% 0.17% 0.36%
As % of the Processes & Methodologies category 0.29% 0.24% 0.52%
Number of daily rates quoted 2 2 9
Average daily rate
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of your Daily Rate
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£273 £363 £413
Average daily rate % change year-on-year
-24.82% -12.12%
90% offered a daily rate of more than £171 £293 £383
10% offered a daily rate of more than £375 £433 £420
UK excluding London average daily rate £350 £325 £300
% change year-on-year
+7.69% +8.33%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £19.00 £17.69 -
% change year-on-year
+7.40% -
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the East of England region.

Processes & Methodologies Category
East of England
Contract IT job ads with a match in the
Processes & Methodologies category
2410 1690 2096
As % of all contract IT jobs located in the East of England 76.17% 70.98% 68.12%
Number of daily rates quoted 1446 863 1094
Average daily rate £400 £388 £375
Average daily rate % change year-on-year
+3.22% +3.33%
90% offered a daily rate of more than £250 £225 £229
10% offered a daily rate of more than £525 £515 £450
UK excluding London average daily rate £375 £370 £360
% change year-on-year
+1.35% +2.77%
Number of hourly rates quoted 152 114 213
Average hourly rate £28.50 £35.00 £33.50
Average hourly rate % change year-on-year
-18.57% +4.47%
90% offered a hourly rate of more than £12.50 £14.80 £15.20
10% offered a hourly rate of more than £43.25 £50.00 £42.50
UK excluding London average hourly rate £25.50 £30.00 £31.00
% change year-on-year
-15.00% -3.22%

Web Analytics
Jobs Demand Trend in the East of England

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the East of England region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the East of England

Web Analytics
Daily Rate Trend in the East of England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the East of England region.

Web Analytics Daily Rate Trend in the East of England

Web Analytics
Daily Rate Histogram in the East of England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the East of England region over the 3 months to 29 August 2014.

Web Analytics Daily Rate Histogram in the East of England

Web Analytics
Hourly Rate Trend in the East of England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the East of England region.

Web Analytics Hourly Rate Trend in the East of England

Web Analytics
Contract Job Locations in the East of England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the East of England region over the 3 months to 29 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Hertfordshire -17 2 £400 +10.34%
Cambridgeshire - 2 - -
Essex - 2 - - 1
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the East of England

For the 6 months to 29 August 2014, IT contractor jobs across the East of England region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 15 (100.00%) Analytics
2 7 (46.67%) Retail
2 7 (46.67%) Marketing
3 5 (33.33%) SQL
3 5 (33.33%) Adobe
3 5 (33.33%) SiteCatalyst
4 4 (26.67%) Online Marketing
4 4 (26.67%) HTML
4 4 (26.67%) E-Commerce
4 4 (26.67%) CSS
5 3 (20.00%) Oracle
5 3 (20.00%) JavaScript
5 3 (20.00%) Data Mining
5 3 (20.00%) Project Management
5 3 (20.00%) B2C
5 3 (20.00%) SEO
5 3 (20.00%) Data Migration
5 3 (20.00%) Data Cleansing
5 3 (20.00%) Data Analysis
5 3 (20.00%) Migration
5 3 (20.00%) Social Media
5 3 (20.00%) Mobile App
6 2 (13.33%) Windows Phone
6 2 (13.33%) Apple iOS
6 2 (13.33%) Axure RP
6 2 (13.33%) Information Architecture
6 2 (13.33%) Adobe Illustrator
6 2 (13.33%) Pay per click
6 2 (13.33%) Degree
6 2 (13.33%) Android

Web Analytics
Top Related IT Skills in the East of England by Category

For the 6 months to 29 August 2014, IT contractor jobs across the East of England region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 1 (6.67%) SAS
Applications
1 2 (13.33%) Photoshop
1 2 (13.33%) Fireworks
1 2 (13.33%) Adobe Illustrator
2 1 (6.67%) MS Office
2 1 (6.67%) MS Excel
Business Applications
1 5 (33.33%) SiteCatalyst
2 2 (13.33%) WebTrends
3 1 (6.67%) Google Analytics
Database & Business Intelligence
1 3 (20.00%) Data Mining
2 2 (13.33%) Oracle Reports
3 1 (6.67%) Oracle Exadata
Development Applications
1 2 (13.33%) Axure RP
General
1 7 (46.67%) Retail
1 7 (46.67%) Marketing
2 2 (13.33%) Finance
3 1 (6.67%) Legal
3 1 (6.67%) Advertising
3 1 (6.67%) Publishing
3 1 (6.67%) Telecoms
Job Titles
1 3 (20.00%) Analyst
2 2 (13.33%) Web Developer
2 2 (13.33%) Consultant
2 2 (13.33%) Data Analyst
2 2 (13.33%) Data Consultant
2 2 (13.33%) UI Designer
2 2 (13.33%) User Experience Designer
2 2 (13.33%) Designer
2 2 (13.33%) Developer
2 2 (13.33%) Social Media Manager
3 1 (6.67%) Senior Architect
3 1 (6.67%) Data Analytics Consultant
3 1 (6.67%) Senior Data Architect
3 1 (6.67%) Architect
3 1 (6.67%) Project Manager
3 1 (6.67%) Marketing Executive
3 1 (6.67%) Data Migration Consultant
3 1 (6.67%) Digital Project Manager
3 1 (6.67%) Web Support Analyst
3 1 (6.67%) Senior Data Analyst
Libraries, Frameworks & Software Standards
1 4 (26.67%) HTML
1 4 (26.67%) CSS
Miscellaneous
1 3 (20.00%) Social Media
1 3 (20.00%) Mobile App
2 1 (6.67%) Statistics
2 1 (6.67%) Mathematics
2 1 (6.67%) FMCG
Operating Systems
1 2 (13.33%) Windows
1 2 (13.33%) Android
1 2 (13.33%) Apple iOS
1 2 (13.33%) Windows Phone
Processes & Methodologies
1 15 (100.00%) Analytics
2 4 (26.67%) E-Commerce
2 4 (26.67%) Online Marketing
3 3 (20.00%) Data Analysis
3 3 (20.00%) B2C
3 3 (20.00%) Project Management
3 3 (20.00%) SEO
3 3 (20.00%) Migration
3 3 (20.00%) Data Migration
3 3 (20.00%) Data Cleansing
4 2 (13.33%) Multivariate Testing
4 2 (13.33%) Pay per click
4 2 (13.33%) Information Architecture
5 1 (6.67%) Waterfall
5 1 (6.67%) Customer Insight
5 1 (6.67%) Statistical Modelling
5 1 (6.67%) Predictive Analytics
5 1 (6.67%) SOA
5 1 (6.67%) Stakeholder Management
5 1 (6.67%) Content Management
Programming Languages
1 5 (33.33%) SQL
2 3 (20.00%) JavaScript
3 2 (13.33%) PHP
4 1 (6.67%) R
Qualifications
1 2 (13.33%) Degree
Vendors
1 5 (33.33%) Adobe
2 3 (20.00%) Oracle
3 1 (6.67%) Business Objects
3 1 (6.67%) ATG
3 1 (6.67%) Teradata
3 1 (6.67%) Google