The first table below looks at the demand for Web Analytics skills in IT contracts advertised for the East of England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the East of England region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Web Analytics
Rank 130 117 124
Rank change year-on-year
-13 +7
Contract jobs citing Web Analytics 14 1 11
As % of all contract IT jobs located in the East of England 0.44% 0.044% 0.35%
As % of the Processes & Methodologies category 0.61% 0.065% 0.51%
Number of daily rates quoted 5 1 2
Average daily rate £425 £225 £425
Average daily rate % change year-on-year
+88.88% -47.05%
UK excluding London average daily rate £400 £250 £325
% change year-on-year
+60.00% -23.07%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - £16.50
Processes & Methodologies Category
East of England
Contract IT job ads with a match in the
Processes & Methodologies category
2277 1543 2150
As % of all contract IT jobs located in the East of England 72.22% 68.52% 68.93%
Number of daily rates quoted 1291 851 1067
Average daily rate £400 £375 £375
Average daily rate % change year-on-year
+6.66% -
90% offered a daily rate of more than £265 £245 £250
10% offered a daily rate of more than £525 £500 £500
UK excluding London average daily rate £375 £360 £370
% change year-on-year
+4.16% -2.70%
Number of hourly rates quoted 140 120 199
Average hourly rate £35.00 £35.00 £35.00
90% offered a hourly rate of more than £11.50 £16.30 £12.50
10% offered a hourly rate of more than £45.00 £43.00 £47.50
UK excluding London average hourly rate £30.00 £32.00 £27.50
% change year-on-year
-6.25% +16.36%
Web Analytics
England

Web Analytics
Jobs Demand Trend in the East of England

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the East of England region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the East of England

Web Analytics
Daily Rate Trend in the East of England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the East of England region.

Web Analytics Daily Rate Trend in the East of England

Web Analytics
Hourly Rate Trend in the East of England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the East of England region.

Web Analytics Hourly Rate Trend in the East of England

Web Analytics
Contract Job Locations in the East of England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the East of England region over the 3 months to 18 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Find
Job
Vacancies
Hertfordshire - 10 £425 - 1
Bedfordshire - 4 - -
Cambridgeshire - - - -
Norfolk - - - - 1
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the East of England

For the 6 months to 18 April 2014, IT contractor jobs across the East of England region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 20 (100.00%) Analytics
2 14 (70.00%) Retail
2 14 (70.00%) Marketing
3 9 (45.00%) Stakeholder Management
4 8 (40.00%) E-Commerce
4 8 (40.00%) B2C
5 7 (35.00%) Adobe
5 7 (35.00%) Finance
5 7 (35.00%) SiteCatalyst
6 6 (30.00%) Mobile App
6 6 (30.00%) Social Media
6 6 (30.00%) SEO
7 5 (25.00%) Project Management
7 5 (25.00%) Manufacturing
7 5 (25.00%) B2B
7 5 (25.00%) HTML
7 5 (25.00%) Google
7 5 (25.00%) Pay per click
7 5 (25.00%) Business Development
7 5 (25.00%) Google Analytics
7 5 (25.00%) Digital Marketing
7 5 (25.00%) FMCG
7 5 (25.00%) Time Management
8 4 (20.00%) Content Management
8 4 (20.00%) Change Management
8 4 (20.00%) Risk Management
9 3 (15.00%) Advertising
9 3 (15.00%) CMS
9 3 (15.00%) Windows
9 3 (15.00%) SQL

Web Analytics
Top Related IT Skills in the East of England by Category

For the 6 months to 18 April 2014, IT contractor jobs across the East of England region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 3 (15.00%) CMS
2 1 (5.00%) SharePoint
Applications
1 3 (15.00%) Photoshop
2 2 (10.00%) Adobe Illustrator
2 2 (10.00%) Fireworks
Business Applications
1 7 (35.00%) SiteCatalyst
2 5 (25.00%) Google Analytics
3 2 (10.00%) WebTrends
Database & Business Intelligence
1 3 (15.00%) Data Mining
2 2 (10.00%) Oracle Reports
3 1 (5.00%) Oracle Exadata
Development Applications
1 2 (10.00%) Axure RP
2 1 (5.00%) Firebug
General
1 14 (70.00%) Retail
1 14 (70.00%) Marketing
2 7 (35.00%) Finance
3 5 (25.00%) Manufacturing
4 3 (15.00%) Advertising
5 2 (10.00%) Games
6 1 (5.00%) Publishing
6 1 (5.00%) Telecoms
Job Titles
1 7 (35.00%) Consultant
2 3 (15.00%) Analyst
3 2 (10.00%) Designer
3 2 (10.00%) Data Consultant
3 2 (10.00%) Data Analyst
3 2 (10.00%) Product Manager
3 2 (10.00%) User Experience Designer
3 2 (10.00%) UI Designer
4 1 (5.00%) Senior Analyst
4 1 (5.00%) Migration Consultant
4 1 (5.00%) Architect
4 1 (5.00%) Developer
4 1 (5.00%) Data Architect
4 1 (5.00%) Support Analyst
4 1 (5.00%) Senior Data Architect
4 1 (5.00%) Data Migration Consultant
4 1 (5.00%) Web Support Analyst
4 1 (5.00%) Senior Data Analyst
4 1 (5.00%) JavaScript Developer
4 1 (5.00%) Web Analyst
Libraries, Frameworks & Software Standards
1 5 (25.00%) HTML
2 3 (15.00%) CSS
3 1 (5.00%) Web Services
3 1 (5.00%) jQuery
Miscellaneous
1 6 (30.00%) Mobile App
1 6 (30.00%) Social Media
2 5 (25.00%) FMCG
3 1 (5.00%) W3C
3 1 (5.00%) Copywriting
3 1 (5.00%) Digital Media
Operating Systems
1 3 (15.00%) Windows
2 2 (10.00%) Windows Phone
2 2 (10.00%) Apple iOS
2 2 (10.00%) Android
Processes & Methodologies
1 20 (100.00%) Analytics
2 9 (45.00%) Stakeholder Management
3 8 (40.00%) E-Commerce
3 8 (40.00%) B2C
4 6 (30.00%) SEO
5 5 (25.00%) Project Management
5 5 (25.00%) B2B
5 5 (25.00%) Pay per click
5 5 (25.00%) Business Development
5 5 (25.00%) Digital Marketing
5 5 (25.00%) Time Management
6 4 (20.00%) Content Management
6 4 (20.00%) Change Management
6 4 (20.00%) Risk Management
7 3 (15.00%) Data Analysis
7 3 (15.00%) Migration
7 3 (15.00%) Data Migration
7 3 (15.00%) Data Cleansing
7 3 (15.00%) Information Architecture
8 2 (10.00%) User Experience Design
Programming Languages
1 3 (15.00%) SQL
2 2 (10.00%) JavaScript
Qualifications
1 1 (5.00%) Degree
Vendors
1 7 (35.00%) Adobe
2 5 (25.00%) Google
3 3 (15.00%) Oracle
4 1 (5.00%) Teradata
4 1 (5.00%) ATG
4 1 (5.00%) Omniture