The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 27 March 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Mar 2015
Same period 2014 Same period 2013
Web Analytics
Rank 476 446 409
Rank change year-on-year
-30 -37
Contract jobs citing Web Analytics 96 118 106
As % of all contract IT jobs located in England 0.20% 0.25% 0.25%
As % of the Processes & Methodologies category 0.26% 0.33% 0.34%
Number of daily rates quoted 57 75 87
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£350 £400 £323
Average daily rate % change year-on-year
-12.50% +24.03%
90% offered a daily rate of more than £220 £225 £190
10% offered a daily rate of more than £502 £450 £565
UK excluding London average daily rate £325 £400 £275
% change year-on-year
-18.75% +45.45%
Number of hourly rates quoted 0 1 0
Average hourly rate - £45.00 -
UK excluding London average hourly rate - - -
Web Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
37161 35673 30835
As % of all contract IT jobs located in England 76.42% 75.44% 73.74%
Number of daily rates quoted 23489 22217 18883
Average daily rate £425 £408 £410
Average daily rate % change year-on-year
+4.29% -0.60%
90% offered a daily rate of more than £280 £275 £275
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £396 £375 £363
% change year-on-year
+5.60% +3.44%
Number of hourly rates quoted 1070 1065 1029
Average hourly rate £29.00 £26.88 £31.50
Average hourly rate % change year-on-year
+7.90% -14.68%
90% offered a hourly rate of more than £12.43 £12.00 £13.00
10% offered a hourly rate of more than £49.50 £50.00 £51.50
UK excluding London average hourly rate £31.44 £27.50 £32.00
% change year-on-year
+14.32% -14.06%

Web Analytics
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the England region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in England

Web Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the England region.

Web Analytics Daily Rate Trend in England

Web Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the England region over the 3 months to 27 March 2015.

Web Analytics Daily Rate Histogram in England

Web Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the England region.

Web Analytics Hourly Rate Trend in England

Web Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the England region over the 3 months to 27 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -9 63 £375 -1.63% 29
South West +5 11 £350 +84.21% 1
South East -43 10 £375 -6.25% 9
East Midlands - 7 £225 - 3
Yorkshire -14 3 - - 2
West Midlands -12 1 £425 +37.09% 4
North West - 1 £350 - 2
East of England - - - - 2
Web Analytics
UK

Web Analytics
Top 30 Related IT Skills in England

For the 6 months to 27 March 2015, IT contractor jobs across the England region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 206 (100.00%) Analytics
2 78 (37.86%) Marketing
3 73 (35.44%) Google
4 67 (32.52%) Google Analytics
5 65 (31.55%) HTML
6 59 (28.64%) Adobe
6 59 (28.64%) Agile Software Development
7 49 (23.79%) JavaScript
8 46 (22.33%) SEO
9 40 (19.42%) E-Commerce
9 40 (19.42%) User Experience
10 39 (18.93%) Analytical Skills
11 35 (16.99%) Finance
12 34 (16.50%) CSS
13 31 (15.05%) Java
14 29 (14.08%) WebTrends
15 28 (13.59%) SQL
15 28 (13.59%) Publishing
16 27 (13.11%) Omniture
16 27 (13.11%) Visualisation
16 27 (13.11%) SiteCatalyst
17 26 (12.62%) Degree
17 26 (12.62%) Content Management
18 22 (10.68%) Project Management
18 22 (10.68%) HTML5
19 20 (9.71%) Social Media
19 20 (9.71%) jQuery
19 20 (9.71%) Retail
19 20 (9.71%) CMS
20 19 (9.22%) Data Analysis

Web Analytics
Top Related IT Skills in England by Category

For the 6 months to 27 March 2015, IT contractor jobs across the England region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 20 (9.71%) CMS
2 9 (4.37%) Oracle Workflow
2 9 (4.37%) Adobe CQ
3 8 (3.88%) SAS
4 6 (2.91%) Apache
4 6 (2.91%) Sitecore CMS
5 4 (1.94%) Tomcat
5 4 (1.94%) WebLogic
5 4 (1.94%) IIS
5 4 (1.94%) Oracle HTTP Server
6 3 (1.46%) TeamSite
6 3 (1.46%) Confluence
7 1 (0.49%) Node.js
7 1 (0.49%) Drupal
7 1 (0.49%) Umbraco
7 1 (0.49%) WebLogic Portal
Applications
1 15 (7.28%) MS Excel
2 14 (6.80%) MS PowerPoint
3 9 (4.37%) SPSS
4 5 (2.43%) Photoshop
5 4 (1.94%) MS Office
6 3 (1.46%) MS Visio
7 2 (0.97%) Adobe Illustrator
8 1 (0.49%) Fireworks
8 1 (0.49%) Spreadsheet
8 1 (0.49%) PowerPivot
Business Applications
1 67 (32.52%) Google Analytics
2 29 (14.08%) WebTrends
3 27 (13.11%) SiteCatalyst
4 5 (2.43%) Optimost
5 1 (0.49%) Summit
5 1 (0.49%) Dynamics CRM
5 1 (0.49%) Tridion
Cloud Services
1 6 (2.91%) SaaS
2 5 (2.43%) Cloud Computing
3 1 (0.49%) GitHub
3 1 (0.49%) Responsys
Communications & Networking
1 17 (8.25%) Internet
2 14 (6.80%) HTTP
3 5 (2.43%) Intranet
Database & Business Intelligence
1 16 (7.77%) Data Warehouse
2 12 (5.83%) SQL Server
3 11 (5.34%) NoSQL
4 10 (4.85%) Oracle Database
5 7 (3.40%) MongoDB
5 7 (3.40%) Big Data
6 6 (2.91%) Oracle Database 11g
7 5 (2.43%) Oracle BI EE
7 5 (2.43%) Data Mining
7 5 (2.43%) Oracle Database 10g
8 3 (1.46%) SQL Server Integration Services
8 3 (1.46%) CloverETL
8 3 (1.46%) Hadoop
9 2 (0.97%) Apache Cassandra
9 2 (0.97%) Relational Database
9 2 (0.97%) SQL Server Analysis Services
9 2 (0.97%) SQL Server Reporting Services
9 2 (0.97%) IDOL
9 2 (0.97%) MOLAP
9 2 (0.97%) ROLAP
Development Applications
1 10 (4.85%) JIRA
2 5 (2.43%) Grunt
3 3 (1.46%) Firebug
3 3 (1.46%) Fiddler
4 2 (0.97%) Visual Studio
4 2 (0.97%) Team Foundation Server
5 1 (0.49%) Dreamweaver
5 1 (0.49%) Bower
5 1 (0.49%) Git (software)
General
1 78 (37.86%) Marketing
2 35 (16.99%) Finance
3 28 (13.59%) Publishing
4 20 (9.71%) Retail
5 18 (8.74%) Banking
6 7 (3.40%) Advertising
6 7 (3.40%) Legal
7 5 (2.43%) Telecoms
8 4 (1.94%) Games
9 3 (1.46%) Pharmaceutical
10 1 (0.49%) Automotive
10 1 (0.49%) Manufacturing
10 1 (0.49%) Multimedia
10 1 (0.49%) Retail Banking
Job Titles
1 63 (30.58%) Analyst
2 32 (15.53%) Developer
3 26 (12.62%) Business Analyst
4 17 (8.25%) Web Analyst
5 16 (7.77%) Consultant
6 15 (7.28%) Project Manager
7 14 (6.80%) Architect
7 14 (6.80%) Designer
8 12 (5.83%) Front-End Developer
9 11 (5.34%) Product Manager
10 10 (4.85%) Data Analyst
11 9 (4.37%) Senior Designer
11 9 (4.37%) Agile Business Analyst
12 8 (3.88%) Web Analytics Consultant
12 8 (3.88%) Web Manager
13 6 (2.91%) Web Developer
13 6 (2.91%) Senior Developer
14 5 (2.43%) Solutions Architect
14 5 (2.43%) Oracle Developer
14 5 (2.43%) Web Designer
Libraries, Frameworks & Software Standards
1 65 (31.55%) HTML
2 34 (16.50%) CSS
3 22 (10.68%) HTML5
4 20 (9.71%) jQuery
5 19 (9.22%) Web Services
6 17 (8.25%) .NET
7 14 (6.80%) REST
7 14 (6.80%) CSS3
8 13 (6.31%) XML
9 12 (5.83%) ASP.NET
9 12 (5.83%) JSON
10 8 (3.88%) JSP
10 8 (3.88%) Middleware
11 7 (3.40%) RESTful
11 7 (3.40%) AngularJS
12 6 (2.91%) Apache Sling
12 6 (2.91%) .NET Framework
12 6 (2.91%) JSR 170
12 6 (2.91%) Spring
12 6 (2.91%) J2EE
Miscellaneous
1 40 (19.42%) User Experience
2 39 (18.93%) Analytical Skills
3 27 (13.11%) Visualisation
4 20 (9.71%) Social Media
5 8 (3.88%) Web 2.0
6 6 (2.91%) Statistics
6 6 (2.91%) Taxonomies
6 6 (2.91%) Computer Science
6 6 (2.91%) Digital Media
7 5 (2.43%) Mobile App
7 5 (2.43%) Data Structures
8 4 (1.94%) Data Integration
8 4 (1.94%) Google Search Appliance
9 3 (1.46%) Algorithms
9 3 (1.46%) Graphic Design
9 3 (1.46%) W3C
9 3 (1.46%) Blackberry
9 3 (1.46%) Management Information System
10 2 (0.97%) Replication
10 2 (0.97%) Grid Computing
Operating Systems
1 9 (4.37%) Apple iOS
2 8 (3.88%) Android
2 8 (3.88%) Windows
3 3 (1.46%) Windows Phone
3 3 (1.46%) Windows Phone 7
4 2 (0.97%) Windows Server 2008
4 2 (0.97%) Linux
4 2 (0.97%) Windows XP
4 2 (0.97%) Windows Server 2003
5 1 (0.49%) webOS
Processes & Methodologies
1 206 (100.00%) Analytics
2 59 (28.64%) Agile Software Development
3 46 (22.33%) SEO
4 40 (19.42%) E-Commerce
5 26 (12.62%) Content Management
6 22 (10.68%) Project Management
7 19 (9.22%) Data Analysis
8 18 (8.74%) Digital Marketing
8 18 (8.74%) Scrum
9 17 (8.25%) ETL
9 17 (8.25%) Business Analysis
10 15 (7.28%) SOA
11 14 (6.80%) CRM
11 14 (6.80%) Workflow
12 13 (6.31%) Business Intelligence
12 13 (6.31%) Stakeholder Management
12 13 (6.31%) Web Development
13 12 (5.83%) User Stories
14 10 (4.85%) TDD
15 9 (4.37%) MVC
Programming Languages
1 49 (23.79%) JavaScript
2 31 (15.05%) Java
3 28 (13.59%) SQL
4 11 (5.34%) PL/SQL
5 9 (4.37%) Groovy
6 7 (3.40%) Scala
7 5 (2.43%) VBScript
7 5 (2.43%) VB.NET
8 4 (1.94%) Python
9 3 (1.46%) T-SQL
9 3 (1.46%) C
9 3 (1.46%) C#
9 3 (1.46%) R
10 2 (0.97%) Ruby
10 2 (0.97%) PHP
10 2 (0.97%) Bash Shell
10 2 (0.97%) ActionScript
11 1 (0.49%) VBA
11 1 (0.49%) VB
11 1 (0.49%) Objective-C
Qualifications
1 26 (12.62%) Degree
2 9 (4.37%) Security Cleared
3 5 (2.43%) SC Cleared
Quality Assurance & Compliance
1 8 (3.88%) QA
2 1 (0.49%) ISO 9001
2 1 (0.49%) ISO 14001
System Software
1 2 (0.97%) Active Directory
1 2 (0.97%) Docker
Systems Management
1 2 (0.97%) Ansible
Vendors
1 73 (35.44%) Google
2 59 (28.64%) Adobe
3 27 (13.11%) Omniture
4 14 (6.80%) Tableau
5 13 (6.31%) Microsoft
5 13 (6.31%) Oracle
6 12 (5.83%) DoubleClick
7 9 (4.37%) Endeca
7 9 (4.37%) Business Objects
8 7 (3.40%) SAP
8 7 (3.40%) Coremetrics
8 7 (3.40%) Sitecore
9 6 (2.91%) Maxymiser
9 6 (2.91%) ClickTale
10 5 (2.43%) Eloqua
10 5 (2.43%) Aprimo
10 5 (2.43%) Salesforce.com
11 4 (1.94%) Teradata
11 4 (1.94%) IBM
12 3 (1.46%) Rackspace
Central London / West End
Aquent
Rate: From £300 to £350 per day depending on experience
Posted: Yesterday
Newbury, Berkshire
Randstad Technologies
Rate: £0.00 per day
Posted: 2 days ago
London
Haybrook IT Resourcing Ltd
Rate: Up to £530 per day
Posted: 2 days ago
Canterbury, Kent
Canterbury Christ Church University
Rate: From £22,685 to £24,775 per annum
Posted: 2 days ago
West London
Oscar Associates (UK) Ltd
Rate: £500 - £550 per day + negotiable
Posted: 4 days ago
City, London
McGregor Boyall
Posted: 4 days ago
Leeds, West Yorkshire
Vertical IT
Rate: Market rates
Posted: 4 days ago
London
Real Staffing
Rate: competitive
Posted: 9 days ago