The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 16 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
16 Sep 2014
Same period 2013 Same period 2012
Web Analytics
Rank 485 439 465
Rank change year-on-year
-46 +26
Contract jobs citing Web Analytics 88 132 121
As % of all contract IT jobs located in England 0.17% 0.27% 0.22%
As % of the Processes & Methodologies category 0.23% 0.37% 0.31%
Number of daily rates quoted 48 91 83
Average daily rate
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of your Daily Rate
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£370 £325 £308
Average daily rate % change year-on-year
+13.84% +5.69%
90% offered a daily rate of more than £200 £213 £195
10% offered a daily rate of more than £500 £525 £431
UK excluding London average daily rate £350 £325 £300
% change year-on-year
+7.69% +8.33%
Number of hourly rates quoted 2 1 0
Average hourly rate £19.00 £17.69 -
Average hourly rate % change year-on-year
+7.40% -
UK excluding London average hourly rate £19.00 £17.69 -
% change year-on-year
+7.40% -
Web Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
38820 35961 39230
As % of all contract IT jobs located in England 74.48% 74.48% 72.61%
Number of daily rates quoted 24656 22601 23180
Average daily rate £413 £403 £400
Average daily rate % change year-on-year
+2.48% +0.62%
90% offered a daily rate of more than £275 £275 £268
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £375 £370 £363
% change year-on-year
+1.35% +2.06%
Number of hourly rates quoted 1106 1012 1434
Average hourly rate £23.50 £29.00 £32.00
Average hourly rate % change year-on-year
-18.96% -9.37%
90% offered a hourly rate of more than £12.50 £12.50 £13.14
10% offered a hourly rate of more than £47.50 £50.00 £45.00
UK excluding London average hourly rate £26.00 £30.00 £30.00
% change year-on-year
-13.33% -

Web Analytics
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the England region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in England

Web Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the England region.

Web Analytics Daily Rate Trend in England

Web Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the England region over the 3 months to 16 September 2014.

Web Analytics Daily Rate Histogram in England

Web Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the England region.

Web Analytics Hourly Rate Trend in England

Web Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the England region over the 3 months to 16 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +5 54 £375 +7.14% 34
South East -28 19 £350 +22.80% 15
East of England -29 6 £145 -51.66% 12
North West -7 2 - - 5
West Midlands -25 2 - - 1
North East - 2 £275 - 3
Yorkshire - 2 £288 - 1
South West -30 1 - -
East Midlands - - - - 2
Web Analytics
UK

Web Analytics
Top 30 Related IT Skills in England

For the 6 months to 16 September 2014, IT contractor jobs across the England region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 185 (100.00%) Analytics
2 87 (47.03%) Marketing
3 54 (29.19%) SEO
4 47 (25.41%) HTML
4 47 (25.41%) E-Commerce
5 44 (23.78%) Digital Marketing
6 41 (22.16%) Omniture
6 41 (22.16%) JavaScript
7 36 (19.46%) Agile Software Development
8 35 (18.92%) Google
9 34 (18.38%) Google Analytics
9 34 (18.38%) Finance
10 32 (17.30%) CSS
10 32 (17.30%) Adobe
11 30 (16.22%) User Experience
11 30 (16.22%) SiteCatalyst
12 28 (15.14%) Social Media
12 28 (15.14%) Analytical Skills
13 27 (14.59%) Data Analysis
13 27 (14.59%) Content Management
13 27 (14.59%) SQL
14 24 (12.97%) CMS
14 24 (12.97%) Project Management
15 22 (11.89%) Retail
16 21 (11.35%) Degree
17 20 (10.81%) jQuery
18 19 (10.27%) HTML5
19 18 (9.73%) WebTrends
20 17 (9.19%) Business Intelligence
20 17 (9.19%) MS Excel

Web Analytics
Top Related IT Skills in England by Category

For the 6 months to 16 September 2014, IT contractor jobs across the England region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 24 (12.97%) CMS
2 9 (4.86%) SharePoint
3 8 (4.32%) SAS
3 8 (4.32%) IIS
4 7 (3.78%) Drupal
5 4 (2.16%) Adobe CQ
5 4 (2.16%) Magnolia
6 3 (1.62%) Node.js
6 3 (1.62%) MQSeries
7 2 (1.08%) TeamSite
7 2 (1.08%) Sitecore CMS
8 1 (0.54%) Confluence
8 1 (0.54%) concrete5
8 1 (0.54%) Documentum
8 1 (0.54%) WebLogic
8 1 (0.54%) Apache
8 1 (0.54%) Tomcat
Applications
1 17 (9.19%) MS Excel
2 12 (6.49%) Photoshop
3 11 (5.95%) MS PowerPoint
4 7 (3.78%) SPSS
5 5 (2.70%) MS Office
6 3 (1.62%) MS Visio
7 1 (0.54%) Fireworks
7 1 (0.54%) Adobe Illustrator
7 1 (0.54%) InDesign
7 1 (0.54%) Spreadsheet
7 1 (0.54%) PowerPivot
Business Applications
1 34 (18.38%) Google Analytics
2 30 (16.22%) SiteCatalyst
3 18 (9.73%) WebTrends
4 3 (1.62%) Oracle CRM
5 1 (0.54%) Cognos Business Intelligence
5 1 (0.54%) Magento
Cloud Services
1 4 (2.16%) Microsoft Azure
2 1 (0.54%) Responsys
Communications & Networking
1 6 (3.24%) Internet
2 4 (2.16%) DNS
3 2 (1.08%) Intranet
4 1 (0.54%) HTTP
Database & Business Intelligence
1 15 (8.11%) Data Mining
2 9 (4.86%) Data Warehouse
3 6 (3.24%) SQL Server
3 6 (3.24%) PostgreSQL
3 6 (3.24%) Hadoop
4 5 (2.70%) MongoDB
4 5 (2.70%) NoSQL
5 4 (2.16%) Big Data
6 3 (1.62%) PowerCenter
6 3 (1.62%) Redis
6 3 (1.62%) Spotfire
6 3 (1.62%) Relational Database
7 2 (1.08%) Oracle Database
7 2 (1.08%) QlikView
7 2 (1.08%) Oracle Reports
7 2 (1.08%) MySQL
8 1 (0.54%) Oracle Database 11g
8 1 (0.54%) SQLPlus
8 1 (0.54%) Oracle ODI
Development Applications
1 5 (2.70%) Visual Studio
1 5 (2.70%) Dreamweaver
1 5 (2.70%) JIRA
2 4 (2.16%) Axure RP
3 2 (1.08%) Appcelerator Titanium
4 1 (0.54%) Jasmine
4 1 (0.54%) Balsamiq Mockups
4 1 (0.54%) Subversion
General
1 87 (47.03%) Marketing
2 34 (18.38%) Finance
3 22 (11.89%) Retail
4 12 (6.49%) Legal
5 8 (4.32%) Publishing
6 7 (3.78%) Dutch Language
7 6 (3.24%) Pharmaceutical
8 5 (2.70%) Financial Institution
8 5 (2.70%) Games
8 5 (2.70%) French Language
9 4 (2.16%) Portuguese Language
9 4 (2.16%) Spanish Language
9 4 (2.16%) Telecoms
10 3 (1.62%) Advertising
10 3 (1.62%) Swedish Language
10 3 (1.62%) Italian Language
10 3 (1.62%) Japanese Language
10 3 (1.62%) Korean Language
10 3 (1.62%) Danish Language
11 2 (1.08%) Banking
Job Titles
1 59 (31.89%) Analyst
2 32 (17.30%) Web Analyst
3 19 (10.27%) Developer
3 19 (10.27%) Project Manager
4 11 (5.95%) Data Analyst
4 11 (5.95%) Designer
5 9 (4.86%) Architect
6 8 (4.32%) Senior Manager
6 8 (4.32%) Digital Project Manager
7 7 (3.78%) Front-End Developer
7 7 (3.78%) Consultant
7 7 (3.78%) Business Analyst
7 7 (3.78%) Content Manager
8 6 (3.24%) Web Developer
8 6 (3.24%) Planning Manager
8 6 (3.24%) Web Manager
9 5 (2.70%) Senior Planning Manager
9 5 (2.70%) Campaign Manager
9 5 (2.70%) Solutions Architect
9 5 (2.70%) Product Manager
Libraries, Frameworks & Software Standards
1 47 (25.41%) HTML
2 32 (17.30%) CSS
3 20 (10.81%) jQuery
4 19 (10.27%) HTML5
5 15 (8.11%) XML
6 10 (5.41%) Ajax
7 9 (4.86%) CSS3
8 7 (3.78%) Web Services
8 7 (3.78%) .NET Framework
8 7 (3.78%) Flash
8 7 (3.78%) .NET
9 6 (3.24%) XSLT
9 6 (3.24%) JSP
10 5 (2.70%) JSON
11 4 (2.16%) WebCenter
11 4 (2.16%) ASP.NET
11 4 (2.16%) Regular Expression
11 4 (2.16%) Backbone.js
11 4 (2.16%) Sass
11 4 (2.16%) AngularJS
Miscellaneous
1 30 (16.22%) User Experience
2 28 (15.14%) Analytical Skills
2 28 (15.14%) Social Media
3 15 (8.11%) Mobile App
3 15 (8.11%) Visualisation
4 7 (3.78%) Open Source
4 7 (3.78%) EPoS
5 5 (2.70%) W3C
6 4 (2.16%) Wiki
6 4 (2.16%) Computer Science
6 4 (2.16%) Digital Media
7 3 (1.62%) Smartphone
7 3 (1.62%) Statistics
7 3 (1.62%) Management Information System
8 2 (1.08%) Clustering
8 2 (1.08%) Tandem
8 2 (1.08%) Animation
8 2 (1.08%) Blog
8 2 (1.08%) Copywriting
9 1 (0.54%) Enterprise Software
Operating Systems
1 7 (3.78%) Windows
2 5 (2.70%) Linux
3 3 (1.62%) Windows XP
3 3 (1.62%) Windows Server 2003
3 3 (1.62%) Android
3 3 (1.62%) Windows Server 2008
3 3 (1.62%) Apple iOS
4 1 (0.54%) Solaris
4 1 (0.54%) UNIX
Processes & Methodologies
1 185 (100.00%) Analytics
2 54 (29.19%) SEO
3 47 (25.41%) E-Commerce
4 44 (23.78%) Digital Marketing
5 36 (19.46%) Agile Software Development
6 27 (14.59%) Content Management
6 27 (14.59%) Data Analysis
7 24 (12.97%) Project Management
8 17 (9.19%) Business Intelligence
9 16 (8.65%) Scrum
10 12 (6.49%) Pay per click
11 11 (5.95%) Online Marketing
11 11 (5.95%) Marketing Strategy
12 10 (5.41%) CRM
13 9 (4.86%) Data Modelling
13 9 (4.86%) Multivariate Testing
13 9 (4.86%) Web Development
14 8 (4.32%) Stakeholder Management
14 8 (4.32%) Email Marketing
14 8 (4.32%) SOA
Programming Languages
1 41 (22.16%) JavaScript
2 27 (14.59%) SQL
3 10 (5.41%) PHP
4 9 (4.86%) Java
5 7 (3.78%) Perl
6 6 (3.24%) Python
7 4 (2.16%) C#
8 3 (1.62%) T-SQL
8 3 (1.62%) Ruby
8 3 (1.62%) R
9 1 (0.54%) Data Analysis Expressions (DAX)
9 1 (0.54%) Bash Shell
9 1 (0.54%) Shell Script
9 1 (0.54%) PowerHouse
9 1 (0.54%) VBA
9 1 (0.54%) PL/SQL
Qualifications
1 21 (11.35%) Degree
2 8 (4.32%) Security Cleared
3 6 (3.24%) SC Cleared
4 3 (1.62%) PMP
4 3 (1.62%) PMI Certification
5 1 (0.54%) ACCA
5 1 (0.54%) CIMA
5 1 (0.54%) MBA
Quality Assurance & Compliance
1 5 (2.70%) SLA
2 2 (1.08%) WCAG
2 2 (1.08%) QA
System Software
1 3 (1.62%) Active Directory
Vendors
1 41 (22.16%) Omniture
2 35 (18.92%) Google
3 32 (17.30%) Adobe
4 15 (8.11%) Oracle
5 9 (4.86%) Microsoft
6 7 (3.78%) Hitwise
7 6 (3.24%) Tableau
8 4 (2.16%) Facebook
8 4 (2.16%) DoubleClick
9 3 (1.62%) Unica
9 3 (1.62%) Informatica
9 3 (1.62%) Salesforce.com
9 3 (1.62%) Vertica
10 2 (1.08%) ServiceNow
10 2 (1.08%) Appcelerator
10 2 (1.08%) Splunk
10 2 (1.08%) Sitecore
10 2 (1.08%) Business Objects
10 2 (1.08%) Interwoven
11 1 (0.54%) EPiServer
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