The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 1 September 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
1 Sep 2015
Same period 2014 Same period 2013
Web Analytics
Rank 475 506 425
Rank change year-on-year
+31 -81
Contract jobs citing Web Analytics 125 82 148
As % of all contract IT jobs located in England 0.23% 0.16% 0.31%
As % of the Processes & Methodologies category 0.30% 0.21% 0.41%
Number of daily rates quoted 85 42 98
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£375 £355 £327
Average daily rate % change year-on-year
+5.63% +8.64%
90% offered a daily rate of more than £200 £200 £201
10% offered a daily rate of more than £500 £486 £525
UK excluding London average daily rate £363 £350 £325
% change year-on-year
+3.57% +7.69%
Number of hourly rates quoted 2 2 1
Average hourly rate £38.82 £19.00 £17.69
Average hourly rate % change year-on-year
+104.31% +7.40%
UK excluding London average hourly rate £33.64 £19.00 £17.69
% change year-on-year
+77.05% +7.40%
Web Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
42104 39098 36285
As % of all contract IT jobs located in England 78.15% 76.38% 75.40%
Number of daily rates quoted 27971 24690 22740
Average daily rate £425 £413 £410
Average daily rate % change year-on-year
+3.03% +0.60%
90% offered a daily rate of more than £293 £275 £275
10% offered a daily rate of more than £590 £575 £575
UK excluding London average daily rate £400 £375 £370
% change year-on-year
+6.66% +1.35%
Number of hourly rates quoted 1134 1102 1016
Average hourly rate £31.44 £23.00 £30.00
Average hourly rate % change year-on-year
+36.69% -23.33%
90% offered a hourly rate of more than £13.00 £12.50 £12.75
10% offered a hourly rate of more than £50.00 £46.50 £50.00
UK excluding London average hourly rate £32.52 £25.75 £30.50
% change year-on-year
+26.29% -15.57%

Web Analytics
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the England region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in England

Web Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the England region.

Web Analytics Daily Rate Trend in England

Web Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the England region over the 3 months to 1 September 2015.

Web Analytics Daily Rate Histogram in England

Web Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the England region.

Web Analytics Hourly Rate Trend in England

Web Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the England region over the 3 months to 1 September 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +19 63 £400 +6.66% 25
South East -26 22 £363 +3.57% 2
Yorkshire -18 14 £388 +34.78% 5
North West -11 10 £350 - 2
North East -19 8 £450 +63.63% 1
West Midlands +7 3 £300 - 1
East of England +2 3 £341 +25.22% 2
South West -4 2 £350 - 2
East Midlands - 1 - - 1
Web Analytics
UK

Web Analytics
Top 30 Related IT Skills in England

For the 6 months to 1 September 2015, IT contractor jobs across the England region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 232 (93.55%) Analytics
2 114 (45.97%) Marketing
3 110 (44.35%) Google Analytics
4 98 (39.52%) Google
5 92 (37.10%) Adobe
6 83 (33.47%) HTML
7 76 (30.65%) Adobe Analytics
8 74 (29.84%) JavaScript
8 74 (29.84%) E-Commerce
9 73 (29.44%) User Experience
10 63 (25.40%) Analytical Skills
11 56 (22.58%) SQL
11 56 (22.58%) Agile Software Development
12 55 (22.18%) CSS
13 51 (20.56%) SEO
14 46 (18.55%) Java
15 40 (16.13%) Omniture
16 39 (15.73%) .NET
17 36 (14.52%) Content Management
18 35 (14.11%) Digital Marketing
19 32 (12.90%) Finance
19 32 (12.90%) WebTrends
20 31 (12.50%) jQuery
21 29 (11.69%) HTML5
21 29 (11.69%) CMS
21 29 (11.69%) Project Management
21 29 (11.69%) SOA
22 27 (10.89%) Oracle
23 26 (10.48%) Social Media
23 26 (10.48%) CSS3

Web Analytics
Top Related IT Skills in England by Category

For the 6 months to 1 September 2015, IT contractor jobs across the England region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 29 (11.69%) CMS
2 17 (6.85%) IIS
3 15 (6.05%) JBoss
4 14 (5.65%) Adobe Experience Manager
5 11 (4.44%) WebLogic
5 11 (4.44%) Oracle Workflow
6 10 (4.03%) WebLogic Portal
6 10 (4.03%) SAS
7 9 (3.63%) WebSphere
8 8 (3.23%) WebSphere Portal
9 7 (2.82%) Sitecore CMS
10 4 (1.61%) Confluence
10 4 (1.61%) Umbraco
10 4 (1.61%) WordPress
11 2 (0.81%) Drupal
11 2 (0.81%) SharePoint
11 2 (0.81%) Node.js
11 2 (0.81%) SharePoint 2013
12 1 (0.40%) SharePoint 2010
12 1 (0.40%) Kentico
Applications
1 18 (7.26%) MS Excel
2 9 (3.63%) Photoshop
2 9 (3.63%) MS Office
3 8 (3.23%) MS PowerPoint
4 5 (2.02%) SPSS
5 2 (0.81%) OmniGraffle
6 1 (0.40%) PowerPivot
6 1 (0.40%) Adobe Illustrator
6 1 (0.40%) InfoPath
6 1 (0.40%) Spreadsheet
6 1 (0.40%) FastStats
Business Applications
1 32 (12.90%) WebTrends
2 11 (4.44%) Adobe Campaign
3 10 (4.03%) Remedy ITSM
4 3 (1.21%) Dynamics CRM
4 3 (1.21%) Radian6
5 2 (0.81%) Optimost
6 1 (0.40%) Unica
Cloud Services
1 110 (44.35%) Google Analytics
2 76 (30.65%) Adobe Analytics
3 4 (1.61%) Amazon AWS
4 2 (0.81%) Office 365
4 2 (0.81%) MailChimp
5 1 (0.40%) Google Cloud Platform
5 1 (0.40%) GitHub
5 1 (0.40%) SaaS
5 1 (0.40%) Cloud Computing
5 1 (0.40%) Microsoft Azure
Communications & Networking
1 8 (3.23%) HTTP
2 3 (1.21%) Internet
3 1 (0.40%) MVNO
3 1 (0.40%) Intranet
Database & Business Intelligence
1 16 (6.45%) Data Warehouse
2 14 (5.65%) Oracle Database
3 13 (5.24%) Oracle Database 11g
4 11 (4.44%) Oracle Database 10g
4 11 (4.44%) BusinessObjects
4 11 (4.44%) Oracle BI EE
5 8 (3.23%) SQL Server
6 4 (1.61%) Data Mining
7 3 (1.21%) MongoDB
7 3 (1.21%) Data Mart
8 2 (0.81%) QlikView
8 2 (0.81%) NoSQL
8 2 (0.81%) Big Data
8 2 (0.81%) PostgreSQL
8 2 (0.81%) SQL Server Reporting Services
8 2 (0.81%) SQL Server Analysis Services
8 2 (0.81%) Relational Database
9 1 (0.40%) Microsoft Power View
9 1 (0.40%) BigQuery
9 1 (0.40%) RDBMS
Development Applications
1 7 (2.82%) Axure RP
2 5 (2.02%) JIRA
3 3 (1.21%) Firebug
3 3 (1.21%) Fiddler
3 3 (1.21%) Visual Studio
4 2 (0.81%) Team Foundation Server
4 2 (0.81%) Balsamiq Mockups
4 2 (0.81%) Grunt
4 2 (0.81%) Bower
5 1 (0.40%) Dreamweaver
5 1 (0.40%) Git (software)
General
1 114 (45.97%) Marketing
2 32 (12.90%) Finance
3 17 (6.85%) Banking
4 16 (6.45%) Retail
5 15 (6.05%) Publishing
6 12 (4.84%) Telecoms
7 9 (3.63%) Billing
8 3 (1.21%) Advertising
8 3 (1.21%) Games
9 2 (0.81%) Danish Language
9 2 (0.81%) Italian Language
9 2 (0.81%) Norwegian Language
9 2 (0.81%) Swedish Language
9 2 (0.81%) Legal
9 2 (0.81%) Retail Banking
10 1 (0.40%) Manufacturing
10 1 (0.40%) Automotive
10 1 (0.40%) Pharmaceutical
10 1 (0.40%) Financial Institution
10 1 (0.40%) Electronics
Job Titles
1 88 (35.48%) Analyst
2 36 (14.52%) Developer
3 31 (12.50%) Web Analyst
4 25 (10.08%) Consultant
5 20 (8.06%) Architect
6 15 (6.05%) Support Analyst
6 15 (6.05%) Applications Support
6 15 (6.05%) Applications Support Analyst
7 14 (5.65%) Business Analyst
8 13 (5.24%) Data Analyst
8 13 (5.24%) Front-End Developer
9 12 (4.84%) Web Analytics Consultant
10 11 (4.44%) Oracle Developer
10 11 (4.44%) Junior
11 10 (4.03%) Project Manager
11 10 (4.03%) Web Developer
11 10 (4.03%) Web Manager
12 8 (3.23%) E-Commerce Manager
12 8 (3.23%) Web Analytics Analyst
12 8 (3.23%) Designer
Libraries, Frameworks & Software Standards
1 83 (33.47%) HTML
2 55 (22.18%) CSS
3 39 (15.73%) .NET
4 31 (12.50%) jQuery
5 29 (11.69%) HTML5
6 26 (10.48%) CSS3
7 25 (10.08%) Ajax
8 22 (8.87%) XML
9 21 (8.47%) JSON
10 19 (7.66%) ASP.NET
11 12 (4.84%) .NET Framework
12 11 (4.44%) WebCenter
13 10 (4.03%) AngularJS
14 8 (3.23%) Web Services
15 7 (2.82%) PhoneGap
16 6 (2.42%) REST
16 6 (2.42%) Middleware
17 5 (2.02%) JSR 170
17 5 (2.02%) Flash
17 5 (2.02%) Twitter Bootstrap
Miscellaneous
1 73 (29.44%) User Experience
2 63 (25.40%) Analytical Skills
3 26 (10.48%) Social Media
4 15 (6.05%) Mobile App
5 14 (5.65%) Visualisation
6 11 (4.44%) Digital Media
7 9 (3.63%) Computer Science
8 8 (3.23%) Taxonomies
9 7 (2.82%) W3C
10 6 (2.42%) Statistics
11 5 (2.02%) Mathematics
11 5 (2.02%) Algorithms
12 4 (1.61%) Management Information System
13 3 (1.21%) New Media
13 3 (1.21%) Data Extraction
13 3 (1.21%) Data Integration
14 2 (0.81%) Enterprise Software
14 2 (0.81%) Online Banking
14 2 (0.81%) Physics
14 2 (0.81%) Data Centre
Operating Systems
1 9 (3.63%) Android
2 8 (3.23%) Apple iOS
3 7 (2.82%) Windows
4 3 (1.21%) UNIX
5 2 (0.81%) Linux
6 1 (0.40%) Windows Phone 7
6 1 (0.40%) Windows Phone
Processes & Methodologies
1 232 (93.55%) Analytics
2 74 (29.84%) E-Commerce
3 56 (22.58%) Agile Software Development
4 51 (20.56%) SEO
5 36 (14.52%) Content Management
6 35 (14.11%) Digital Marketing
7 29 (11.69%) Project Management
7 29 (11.69%) SOA
8 22 (8.87%) CRM
8 22 (8.87%) Web Development
9 20 (8.06%) Data Analysis
10 19 (7.66%) Validation
10 19 (7.66%) Responsive Web Design
11 18 (7.26%) ETL
11 18 (7.26%) B2B
12 17 (6.85%) Service Management
13 16 (6.45%) Continuous Integration
14 15 (6.05%) SDLC
14 15 (6.05%) Workflow
14 15 (6.05%) Problem Management
Programming Languages
1 74 (29.84%) JavaScript
2 56 (22.58%) SQL
3 46 (18.55%) Java
4 12 (4.84%) PL/SQL
4 12 (4.84%) VBScript
4 12 (4.84%) VB.NET
5 10 (4.03%) Python
6 9 (3.63%) C#
7 7 (2.82%) R
8 5 (2.02%) PHP
9 4 (1.61%) Ruby
10 3 (1.21%) ActionScript
10 3 (1.21%) PowerShell
11 2 (0.81%) Scala
11 2 (0.81%) T-SQL
11 2 (0.81%) C
12 1 (0.40%) C++
12 1 (0.40%) Perl
12 1 (0.40%) Groovy
12 1 (0.40%) Objective-C
Qualifications
1 24 (9.68%) Degree
2 2 (0.81%) Security Cleared
2 2 (0.81%) PMP
2 2 (0.81%) PMI Certification
3 1 (0.40%) MBA
3 1 (0.40%) MCP
3 1 (0.40%) PhD
3 1 (0.40%) Microsoft Certification
3 1 (0.40%) SC Cleared
3 1 (0.40%) BC Cleared
Quality Assurance & Compliance
1 13 (5.24%) SLA
2 12 (4.84%) QA
Systems Management
1 10 (4.03%) Netcool
2 8 (3.23%) Puppet
3 1 (0.40%) TeamSite
Vendors
1 98 (39.52%) Google
2 92 (37.10%) Adobe
3 40 (16.13%) Omniture
4 27 (10.89%) Oracle
5 19 (7.66%) Tableau
6 17 (6.85%) Sitecore
7 15 (6.05%) Software AG
7 15 (6.05%) webMethods
8 14 (5.65%) Microsoft
9 13 (5.24%) Eloqua
10 11 (4.44%) Aprimo
11 10 (4.03%) Amdocs
11 10 (4.03%) Pega
11 10 (4.03%) BMC
11 10 (4.03%) Remedy
11 10 (4.03%) Infovista
12 9 (3.63%) TIBCO
12 9 (3.63%) Splunk
13 7 (2.82%) IBM
13 7 (2.82%) Endeca
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