The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Web Analytics
Rank 474 457 409
Rank change year-on-year
-17 -48
Contract jobs citing Web Analytics 115 102 125
As % of all contract IT jobs located in England 0.23% 0.22% 0.28%
As % of the Processes & Methodologies category 0.31% 0.29% 0.38%
Number of daily rates quoted 85 46 74
Average daily rate
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of your Daily Rate
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£360 £400 £325
Average daily rate % change year-on-year
-10.00% +23.07%
90% offered a daily rate of more than £275 £263 £202
10% offered a daily rate of more than £464 £450 £500
UK excluding London average daily rate £369 £320 £300
% change year-on-year
+15.23% +6.66%
Number of hourly rates quoted 0 1 0
Average hourly rate - £15.00 -
UK excluding London average hourly rate - £14.69 -
Web Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
37611 35073 32579
As % of all contract IT jobs located in England 74.56% 74.26% 72.11%
Number of daily rates quoted 25023 22021 19511
Average daily rate £425 £401 £400
Average daily rate % change year-on-year
+6.11% +0.12%
90% offered a daily rate of more than £285 £270 £273
10% offered a daily rate of more than £600 £575 £575
UK excluding London average daily rate £388 £365 £365
% change year-on-year
+6.16% -
Number of hourly rates quoted 1045 1075 1369
Average hourly rate £24.00 £26.50 £30.00
Average hourly rate % change year-on-year
-9.43% -11.66%
90% offered a hourly rate of more than £11.50 £12.50 £12.50
10% offered a hourly rate of more than £47.50 £45.00 £46.50
UK excluding London average hourly rate £25.00 £27.00 £30.00
% change year-on-year
-7.40% -10.00%

Web Analytics
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the England region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in England

Web Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the England region.

Web Analytics Daily Rate Trend in England

Web Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the England region over the 3 months to 19 December 2014.

Web Analytics Daily Rate Histogram in England

Web Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the England region.

Web Analytics Hourly Rate Trend in England

Web Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the England region over the 3 months to 19 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +12 57 £360 -10.00% 27
South East 0 42 £375 +20.96% 3
South West -17 6 £288 +43.75% 3
North West -6 3 £300 -29.41% 2
West Midlands -20 3 £275 -11.29% 3
Yorkshire -8 2 £450 - 1
East of England -22 2 £358 -20.55% 3
East Midlands - - - -
North East - - - - 2
Web Analytics
UK

Web Analytics
Top 30 Related IT Skills in England

For the 6 months to 19 December 2014, IT contractor jobs across the England region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 202 (100.00%) Analytics
2 91 (45.05%) Marketing
3 58 (28.71%) Google
4 57 (28.22%) Google Analytics
4 57 (28.22%) Adobe
5 54 (26.73%) Agile Software Development
6 46 (22.77%) HTML
7 42 (20.79%) JavaScript
8 41 (20.30%) Omniture
9 38 (18.81%) Analytical Skills
10 35 (17.33%) SQL
10 35 (17.33%) Finance
11 32 (15.84%) SEO
12 29 (14.36%) User Experience
13 28 (13.86%) E-Commerce
14 27 (13.37%) Visualisation
15 26 (12.87%) Digital Marketing
15 26 (12.87%) CSS
16 25 (12.38%) Scrum
16 25 (12.38%) Business Intelligence
17 24 (11.88%) WebTrends
18 23 (11.39%) Project Management
18 23 (11.39%) Data Analysis
18 23 (11.39%) Degree
19 21 (10.40%) Retail
19 21 (10.40%) Social Media
20 19 (9.41%) SiteCatalyst
20 19 (9.41%) Data Warehouse
20 19 (9.41%) Java
21 18 (8.91%) HTML5

Web Analytics
Top Related IT Skills in England by Category

For the 6 months to 19 December 2014, IT contractor jobs across the England region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 12 (5.94%) CMS
2 11 (5.45%) SAS
3 10 (4.95%) Adobe CQ
4 8 (3.96%) IIS
5 4 (1.98%) SharePoint
6 3 (1.49%) Node.js
6 3 (1.49%) TeamSite
7 2 (0.99%) Apache
7 2 (0.99%) Sitecore CMS
7 2 (0.99%) Drupal
Applications
1 15 (7.43%) MS Excel
2 12 (5.94%) MS PowerPoint
2 12 (5.94%) SPSS
3 8 (3.96%) Photoshop
4 4 (1.98%) MS Visio
5 2 (0.99%) Adobe Illustrator
5 2 (0.99%) Fireworks
5 2 (0.99%) PowerPivot
6 1 (0.50%) MS Office
6 1 (0.50%) InDesign
Business Applications
1 57 (28.22%) Google Analytics
2 24 (11.88%) WebTrends
3 19 (9.41%) SiteCatalyst
4 6 (2.97%) Optimost
5 2 (0.99%) Radian6
6 1 (0.50%) Cognos Business Intelligence
6 1 (0.50%) Dynamics CRM
6 1 (0.50%) Summit
6 1 (0.50%) Tridion
Cloud Services
1 3 (1.49%) SaaS
1 3 (1.49%) Microsoft Azure
2 2 (0.99%) Cloud Computing
3 1 (0.50%) Responsys
Communications & Networking
1 7 (3.47%) HTTP
2 6 (2.97%) Internet
3 4 (1.98%) Intranet
4 3 (1.49%) DNS
Database & Business Intelligence
1 19 (9.41%) Data Warehouse
2 11 (5.45%) SQL Server
3 8 (3.96%) Data Mining
4 7 (3.47%) NoSQL
5 6 (2.97%) Big Data
6 5 (2.48%) MongoDB
7 4 (1.98%) SQL Server Integration Services
7 4 (1.98%) Spotfire
8 3 (1.49%) CloverETL
8 3 (1.49%) PostgreSQL
9 2 (0.99%) IDOL
9 2 (0.99%) SQLPlus
9 2 (0.99%) SQL Server Reporting Services
9 2 (0.99%) SQL Server Analysis Services
9 2 (0.99%) Apache Cassandra
9 2 (0.99%) Business Intelligence Development Studio
9 2 (0.99%) Relational Database
10 1 (0.50%) Oracle Database
10 1 (0.50%) Microsoft Power View
10 1 (0.50%) SQL Server 2012
Development Applications
1 9 (4.46%) JIRA
2 4 (1.98%) Axure RP
2 4 (1.98%) Grunt
3 3 (1.49%) Visual Studio
3 3 (1.49%) Dreamweaver
4 2 (0.99%) Appcelerator Titanium
5 1 (0.50%) Balsamiq Mockups
5 1 (0.50%) Git (software)
5 1 (0.50%) Subversion
General
1 91 (45.05%) Marketing
2 35 (17.33%) Finance
3 21 (10.40%) Retail
4 9 (4.46%) Banking
5 7 (3.47%) Legal
5 7 (3.47%) Publishing
6 5 (2.48%) Telecoms
6 5 (2.48%) Games
7 3 (1.49%) Portuguese Language
7 3 (1.49%) Spanish Language
7 3 (1.49%) Automotive
8 2 (0.99%) Advertising
8 2 (0.99%) Pharmaceutical
8 2 (0.99%) Danish Language
8 2 (0.99%) Dutch Language
8 2 (0.99%) Italian Language
8 2 (0.99%) Japanese Language
8 2 (0.99%) Korean Language
8 2 (0.99%) Swedish Language
9 1 (0.50%) French Language
Job Titles
1 74 (36.63%) Analyst
2 28 (13.86%) Web Analyst
3 26 (12.87%) Business Analyst
4 24 (11.88%) Developer
5 16 (7.92%) Architect
6 14 (6.93%) Consultant
6 14 (6.93%) Data Analyst
7 12 (5.94%) Project Manager
8 11 (5.45%) Designer
9 10 (4.95%) Product Manager
9 10 (4.95%) Web Manager
10 8 (3.96%) Web Developer
10 8 (3.96%) Solutions Architect
11 7 (3.47%) Agile Business Analyst
11 7 (3.47%) Front-End Developer
11 7 (3.47%) Web Designer
12 6 (2.97%) Senior Analyst
12 6 (2.97%) Web Analytics Manager
13 5 (2.48%) Insight Analyst
13 5 (2.48%) Web Analytics Consultant
Libraries, Frameworks & Software Standards
1 46 (22.77%) HTML
2 26 (12.87%) CSS
3 18 (8.91%) HTML5
4 17 (8.42%) jQuery
5 14 (6.93%) .NET
6 9 (4.46%) XML
7 8 (3.96%) Web Services
7 8 (3.96%) .NET Framework
7 8 (3.96%) RESTful
7 8 (3.96%) CSS3
8 7 (3.47%) Ajax
8 7 (3.47%) ASP.NET
9 6 (2.97%) JSP
9 6 (2.97%) J2EE
9 6 (2.97%) JSR 170
9 6 (2.97%) REST
9 6 (2.97%) Regular Expression
9 6 (2.97%) Apache Sling
10 5 (2.48%) Sass
11 4 (1.98%) JSON
Miscellaneous
1 38 (18.81%) Analytical Skills
2 29 (14.36%) User Experience
3 27 (13.37%) Visualisation
4 21 (10.40%) Social Media
5 7 (3.47%) Data Structures
6 6 (2.97%) Web 2.0
6 6 (2.97%) Mobile App
7 4 (1.98%) Computer Science
7 4 (1.98%) Taxonomies
7 4 (1.98%) Open Source
8 3 (1.49%) Digital Media
8 3 (1.49%) Algorithms
8 3 (1.49%) Wiki
8 3 (1.49%) W3C
8 3 (1.49%) Clustering
9 2 (0.99%) Grid Computing
9 2 (0.99%) Management Information System
9 2 (0.99%) Tandem
9 2 (0.99%) Graphic Design
9 2 (0.99%) Data Integration
Operating Systems
1 8 (3.96%) Windows
2 7 (3.47%) Apple iOS
3 6 (2.97%) Android
4 5 (2.48%) Windows Server 2008
4 5 (2.48%) Windows XP
4 5 (2.48%) Windows Server 2003
5 1 (0.50%) webOS
Processes & Methodologies
1 202 (100.00%) Analytics
2 54 (26.73%) Agile Software Development
3 32 (15.84%) SEO
4 28 (13.86%) E-Commerce
5 26 (12.87%) Digital Marketing
6 25 (12.38%) Scrum
6 25 (12.38%) Business Intelligence
7 23 (11.39%) Project Management
7 23 (11.39%) Data Analysis
8 17 (8.42%) Content Management
9 13 (6.44%) CRM
9 13 (6.44%) SOA
9 13 (6.44%) Business Analysis
10 12 (5.94%) Online Marketing
11 11 (5.45%) Stakeholder Management
12 10 (4.95%) User Stories
13 9 (4.46%) Service Delivery
14 8 (3.96%) Web Development
15 7 (3.47%) Performance Improvement
15 7 (3.47%) Performance Monitoring
Programming Languages
1 42 (20.79%) JavaScript
2 35 (17.33%) SQL
3 19 (9.41%) Java
4 7 (3.47%) Groovy
5 5 (2.48%) Scala
5 5 (2.48%) T-SQL
5 5 (2.48%) PHP
6 4 (1.98%) Perl
6 4 (1.98%) Ruby
7 3 (1.49%) Bash Shell
7 3 (1.49%) VBA
7 3 (1.49%) C#
8 2 (0.99%) PL/SQL
8 2 (0.99%) Python
9 1 (0.50%) Data Analysis Expressions (DAX)
9 1 (0.50%) R
9 1 (0.50%) C
9 1 (0.50%) VB
9 1 (0.50%) Shell Script
Qualifications
1 23 (11.39%) Degree
2 13 (6.44%) Security Cleared
3 8 (3.96%) SC Cleared
Quality Assurance & Compliance
1 4 (1.98%) QA
2 2 (0.99%) SLA
3 1 (0.50%) ISO 9001
3 1 (0.50%) ISO 14001
System Software
1 5 (2.48%) Active Directory
2 2 (0.99%) Docker
Systems Management
1 2 (0.99%) Ansible
Vendors
1 58 (28.71%) Google
2 57 (28.22%) Adobe
3 41 (20.30%) Omniture
4 16 (7.92%) Microsoft
5 11 (5.45%) DoubleClick
6 10 (4.95%) Tableau
7 8 (3.96%) Coremetrics
8 6 (2.97%) Sysomos
8 6 (2.97%) Maxymiser
8 6 (2.97%) ClickTale
9 5 (2.48%) Unica
9 5 (2.48%) Salesforce.com
10 4 (1.98%) IBM
10 4 (1.98%) Oracle
10 4 (1.98%) Business Objects
10 4 (1.98%) Splunk
11 2 (0.99%) Cognos
11 2 (0.99%) Sitecore
11 2 (0.99%) Appcelerator
11 2 (0.99%) ServiceNow
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