The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 2 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
2 Sep 2014
Same period 2013 Same period 2012
Web Analytics
Rank 496 413 445
Rank change year-on-year
-83 +32
Contract jobs citing Web Analytics 82 150 131
As % of all contract IT jobs located in England 0.16% 0.31% 0.25%
As % of the Processes & Methodologies category 0.21% 0.41% 0.34%
Number of daily rates quoted 41 99 88
Average daily rate
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of your Daily Rate
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£350 £326 £313
Average daily rate % change year-on-year
+7.36% +4.32%
90% offered a daily rate of more than £200 £204 £198
10% offered a daily rate of more than £488 £525 £449
UK excluding London average daily rate £350 £325 £300
% change year-on-year
+7.69% +8.33%
Number of hourly rates quoted 2 1 0
Average hourly rate £19.00 £17.69 -
Average hourly rate % change year-on-year
+7.40% -
UK excluding London average hourly rate £19.00 £17.69 -
% change year-on-year
+7.40% -
Web Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
38226 36235 38251
As % of all contract IT jobs located in England 74.81% 74.18% 72.13%
Number of daily rates quoted 24168 22715 22586
Average daily rate £413 £405 £400
Average daily rate % change year-on-year
+1.85% +1.25%
90% offered a daily rate of more than £275 £275 £265
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £375 £370 £360
% change year-on-year
+1.35% +2.77%
Number of hourly rates quoted 1089 1011 1398
Average hourly rate £24.00 £30.00 £32.00
Average hourly rate % change year-on-year
-20.00% -6.25%
90% offered a hourly rate of more than £12.50 £12.75 £13.50
10% offered a hourly rate of more than £47.50 £50.00 £45.00
UK excluding London average hourly rate £26.50 £30.00 £31.00
% change year-on-year
-11.66% -3.22%

Web Analytics
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the England region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in England

Web Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the England region.

Web Analytics Daily Rate Trend in England

Web Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the England region over the 3 months to 2 September 2014.

Web Analytics Daily Rate Histogram in England

Web Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the England region.

Web Analytics Hourly Rate Trend in England

Web Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the England region over the 3 months to 2 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -15 42 £370 +5.71% 44
South East -27 24 £350 +16.66% 12
East of England -18 7 £273 -24.82% 6
West Midlands -24 2 - - 1
Yorkshire - 2 £288 - 2
North East - 2 £275 -
North West -14 1 - - 7
South West -41 1 - - 3
East Midlands - - - - 2
Web Analytics
UK

Web Analytics
Top 30 Related IT Skills in England

For the 6 months to 2 September 2014, IT contractor jobs across the England region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 184 (100.00%) Analytics
2 87 (47.28%) Marketing
3 57 (30.98%) SEO
4 50 (27.17%) HTML
5 48 (26.09%) E-Commerce
6 44 (23.91%) Digital Marketing
7 43 (23.37%) JavaScript
8 40 (21.74%) Omniture
9 38 (20.65%) Adobe
10 37 (20.11%) Finance
11 36 (19.57%) SiteCatalyst
12 35 (19.02%) CSS
13 29 (15.76%) Content Management
14 28 (15.22%) Data Analysis
14 28 (15.22%) Google
14 28 (15.22%) CMS
15 27 (14.67%) SQL
15 27 (14.67%) Google Analytics
16 26 (14.13%) Retail
17 25 (13.59%) Agile Software Development
17 25 (13.59%) Project Management
18 23 (12.50%) Social Media
19 21 (11.41%) Degree
19 21 (11.41%) jQuery
20 20 (10.87%) HTML5
21 19 (10.33%) Mobile App
22 17 (9.24%) Oracle
23 16 (8.70%) Data Mining
23 16 (8.70%) MS Excel
24 15 (8.15%) Business Intelligence

Web Analytics
Top Related IT Skills in England by Category

For the 6 months to 2 September 2014, IT contractor jobs across the England region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 28 (15.22%) CMS
2 9 (4.89%) SharePoint
3 8 (4.35%) SAS
3 8 (4.35%) IIS
4 7 (3.80%) Drupal
5 6 (3.26%) Adobe CQ
5 6 (3.26%) Magnolia
6 3 (1.63%) Node.js
6 3 (1.63%) MQSeries
7 2 (1.09%) TeamSite
7 2 (1.09%) Sitecore CMS
8 1 (0.54%) Confluence
8 1 (0.54%) WebSphere
8 1 (0.54%) concrete5
8 1 (0.54%) Documentum
8 1 (0.54%) WebLogic
8 1 (0.54%) Apache
8 1 (0.54%) Tomcat
Applications
1 16 (8.70%) MS Excel
2 13 (7.07%) Photoshop
3 11 (5.98%) MS PowerPoint
4 6 (3.26%) SPSS
5 5 (2.72%) MS Office
6 3 (1.63%) MS Visio
7 2 (1.09%) Fireworks
7 2 (1.09%) Adobe Illustrator
8 1 (0.54%) InDesign
8 1 (0.54%) Spreadsheet
Business Applications
1 36 (19.57%) SiteCatalyst
2 27 (14.67%) Google Analytics
3 13 (7.07%) WebTrends
4 3 (1.63%) Oracle CRM
5 1 (0.54%) Cognos Business Intelligence
5 1 (0.54%) Magento
5 1 (0.54%) Tridion
Cloud Services
1 4 (2.17%) Microsoft Azure
2 1 (0.54%) Responsys
Communications & Networking
1 6 (3.26%) Internet
2 4 (2.17%) DNS
3 2 (1.09%) Intranet
4 1 (0.54%) HTTP
Database & Business Intelligence
1 16 (8.70%) Data Mining
2 9 (4.89%) Data Warehouse
3 6 (3.26%) Hadoop
3 6 (3.26%) SQL Server
3 6 (3.26%) PostgreSQL
4 5 (2.72%) MongoDB
4 5 (2.72%) NoSQL
4 5 (2.72%) Big Data
5 4 (2.17%) Oracle Reports
6 3 (1.63%) Spotfire
6 3 (1.63%) Redis
6 3 (1.63%) PowerCenter
6 3 (1.63%) Relational Database
7 2 (1.09%) Oracle Database
7 2 (1.09%) Oracle Exadata
7 2 (1.09%) QlikView
7 2 (1.09%) MySQL
8 1 (0.54%) DB2
8 1 (0.54%) Oracle Database 11g
8 1 (0.54%) SQLPlus
Development Applications
1 5 (2.72%) Visual Studio
1 5 (2.72%) Dreamweaver
1 5 (2.72%) JIRA
1 5 (2.72%) Axure RP
2 2 (1.09%) Appcelerator Titanium
2 2 (1.09%) Jasmine
3 1 (0.54%) Balsamiq Mockups
3 1 (0.54%) Subversion
General
1 87 (47.28%) Marketing
2 37 (20.11%) Finance
3 26 (14.13%) Retail
4 12 (6.52%) Legal
5 10 (5.43%) Publishing
6 8 (4.35%) French Language
7 7 (3.80%) Dutch Language
8 6 (3.26%) Pharmaceutical
9 5 (2.72%) Financial Institution
9 5 (2.72%) Telecoms
9 5 (2.72%) Games
10 4 (2.17%) Automotive
10 4 (2.17%) Portuguese Language
10 4 (2.17%) Spanish Language
11 3 (1.63%) Swedish Language
11 3 (1.63%) Advertising
11 3 (1.63%) Danish Language
11 3 (1.63%) Italian Language
11 3 (1.63%) Japanese Language
11 3 (1.63%) Korean Language
Job Titles
1 55 (29.89%) Analyst
2 29 (15.76%) Web Analyst
3 21 (11.41%) Developer
4 20 (10.87%) Project Manager
5 12 (6.52%) Data Analyst
5 12 (6.52%) Designer
6 8 (4.35%) Digital Project Manager
6 8 (4.35%) Front-End Developer
6 8 (4.35%) Senior Manager
7 7 (3.80%) Content Manager
8 6 (3.26%) Planning Manager
8 6 (3.26%) Business Analyst
8 6 (3.26%) Architect
8 6 (3.26%) Web Developer
8 6 (3.26%) Consultant
9 5 (2.72%) Senior Analyst
9 5 (2.72%) Senior Planning Manager
9 5 (2.72%) Web Manager
9 5 (2.72%) Campaign Manager
10 4 (2.17%) Senior Web Analyst
Libraries, Frameworks & Software Standards
1 50 (27.17%) HTML
2 35 (19.02%) CSS
3 21 (11.41%) jQuery
4 20 (10.87%) HTML5
5 15 (8.15%) XML
6 10 (5.43%) Ajax
6 10 (5.43%) CSS3
7 7 (3.80%) Web Services
7 7 (3.80%) .NET Framework
7 7 (3.80%) Flash
7 7 (3.80%) .NET
8 6 (3.26%) XSLT
8 6 (3.26%) JSP
8 6 (3.26%) JSON
9 5 (2.72%) Backbone.js
10 4 (2.17%) Sass
10 4 (2.17%) AngularJS
10 4 (2.17%) WebCenter
10 4 (2.17%) ASP.NET
11 3 (1.63%) J2EE
Miscellaneous
1 23 (12.50%) Social Media
2 19 (10.33%) Mobile App
3 14 (7.61%) Visualisation
4 7 (3.80%) Open Source
4 7 (3.80%) EPoS
5 6 (3.26%) W3C
6 4 (2.17%) Computer Science
6 4 (2.17%) Wiki
6 4 (2.17%) Digital Media
7 3 (1.63%) Management Information System
7 3 (1.63%) Smartphone
7 3 (1.63%) Statistics
8 2 (1.09%) Animation
8 2 (1.09%) Blog
8 2 (1.09%) Copywriting
8 2 (1.09%) Tandem
9 1 (0.54%) Economics
9 1 (0.54%) Data Extraction
9 1 (0.54%) FMCG
9 1 (0.54%) Mathematics
Operating Systems
1 8 (4.35%) Windows
2 5 (2.72%) Linux
3 4 (2.17%) Android
3 4 (2.17%) Apple iOS
4 3 (1.63%) Windows Server 2008
4 3 (1.63%) Windows XP
4 3 (1.63%) Windows Server 2003
5 2 (1.09%) UNIX
6 1 (0.54%) Solaris
6 1 (0.54%) Windows Phone
Processes & Methodologies
1 184 (100.00%) Analytics
2 57 (30.98%) SEO
3 48 (26.09%) E-Commerce
4 44 (23.91%) Digital Marketing
5 29 (15.76%) Content Management
6 28 (15.22%) Data Analysis
7 25 (13.59%) Agile Software Development
7 25 (13.59%) Project Management
8 15 (8.15%) Business Intelligence
9 14 (7.61%) Scrum
10 12 (6.52%) Pay per click
11 11 (5.98%) Online Marketing
11 11 (5.98%) Marketing Strategy
12 10 (5.43%) Workflow
12 10 (5.43%) B2C
13 9 (4.89%) Data Modelling
13 9 (4.89%) CRM
13 9 (4.89%) Multivariate Testing
13 9 (4.89%) Web Development
14 8 (4.35%) Email Marketing
Programming Languages
1 43 (23.37%) JavaScript
2 27 (14.67%) SQL
3 10 (5.43%) PHP
4 9 (4.89%) Java
5 7 (3.80%) Perl
6 6 (3.26%) Python
7 4 (2.17%) C#
8 3 (1.63%) T-SQL
8 3 (1.63%) Ruby
8 3 (1.63%) R
9 1 (0.54%) Bash Shell
9 1 (0.54%) Shell Script
9 1 (0.54%) PowerHouse
9 1 (0.54%) PL/SQL
9 1 (0.54%) C
Qualifications
1 21 (11.41%) Degree
2 7 (3.80%) Security Cleared
3 6 (3.26%) SC Cleared
4 3 (1.63%) PMP
4 3 (1.63%) PMI Certification
5 1 (0.54%) ACCA
5 1 (0.54%) CIMA
5 1 (0.54%) MBA
Quality Assurance & Compliance
1 5 (2.72%) SLA
2 2 (1.09%) WCAG
2 2 (1.09%) QA
System Software
1 3 (1.63%) Active Directory
Vendors
1 40 (21.74%) Omniture
2 38 (20.65%) Adobe
3 28 (15.22%) Google
4 17 (9.24%) Oracle
5 9 (4.89%) Microsoft
6 7 (3.80%) Hitwise
7 5 (2.72%) Tableau
8 4 (2.17%) comScore
8 4 (2.17%) Facebook
8 4 (2.17%) DoubleClick
9 3 (1.63%) Unica
9 3 (1.63%) Informatica
9 3 (1.63%) Salesforce.com
9 3 (1.63%) Vertica
10 2 (1.09%) ServiceNow
10 2 (1.09%) Splunk
10 2 (1.09%) Sitecore
10 2 (1.09%) Appcelerator
10 2 (1.09%) Business Objects
10 2 (1.09%) Interwoven
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