The first table below looks at the demand for Web Analytics skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 23 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the England region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
23 May 2013
Same period 2012 Same period 2011
Web Analytics
Rank 429 392 476
Rank change year-on-year
-37 +84
Contract jobs citing Web Analytics 89 174 97
As % of all contract IT jobs located in England 0.214% 0.326% 0.170%
As % of the Processes & Methodologies category 0.300% 0.477% 0.250%
Number of daily rates quoted 69 93 55
Average daily rate £315 £325 £338
Average daily rate % change year-on-year
-3.07% -3.70%
90% offered a daily rate of more than £125 £227 £216
10% offered a daily rate of more than £600 £450 £500
UK excluding London average daily rate £233 £350 £275
% change year-on-year
-33.57% +27.27%
Number of hourly rates quoted 1 5 4
Average hourly rate £90.00 £16.50 £37.00
Average hourly rate % change year-on-year
+445.45% -55.40%
UK excluding London average hourly rate - £16.50 -
All Processes & Methodologies
England
Contract IT job ads with a match in the
Processes & Methodologies category
29662 36514 38847
As % of all contract IT jobs located in England 71.44% 68.38% 68.00%
Number of daily rates quoted 18132 21436 22477
Average daily rate £420 £413 £450
Average daily rate % change year-on-year
+1.81% -8.33%
90% offered a daily rate of more than £275 £275 £275
10% offered a daily rate of more than £575 £588 £600
UK excluding London average daily rate £365 £365 £375
% change year-on-year
- -2.66%
Number of hourly rates quoted 906 1198 1411
Average hourly rate £32.00 £25.00 £28.50
Average hourly rate % change year-on-year
+28.00% -12.28%
90% offered a hourly rate of more than £13.61 £13.27 £13.50
10% offered a hourly rate of more than £50.00 £45.00 £45.00
UK excluding London average hourly rate £30.45 £25.00 £29.00
% change year-on-year
+21.78% -13.79%
Web Analytics
UK

Web Analytics
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the England region as a proportion of the total demand within the Processes & Methodologies category.

England Web Analytics Jobs Demand Trend

Web Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the England region.

England Web Analytics Daily Rate Trend

Web Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the England region over the 3 months to 23 May 2013.

England Web Analytics Daily Rate Histogram

Web Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the England region.

England Web Analytics Hourly Rate Trend

Web Analytics
Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the England region over the 3 months to 23 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
London +5 60 £325 +4.00%
South East +3 16 £250 -18.03%
West Midlands - 7 £184 -
East of England +6 3 £325 -23.52%
South West +27 1 £230 +43.75%
East Midlands +1 1 - -
North West -11 1 - -
Web Analytics
UK

Web Analytics
Top 30 Related IT Skills

For the 6 months to 23 May 2013, IT contractor jobs across the England region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 201 (100.00%) Analytics
2 89 (44.28%) Marketing
3 66 (32.84%) SEO
4 65 (32.34%) Google
5 63 (31.34%) Google Analytics
6 56 (27.86%) E-Commerce
7 53 (26.37%) Omniture
7 53 (26.37%) Content Management
8 52 (25.87%) CMS
9 42 (20.90%) HTML
10 36 (17.91%) CSS
11 35 (17.41%) JavaScript
12 31 (15.42%) Finance
13 29 (14.43%) Retail
14 27 (13.43%) WebTrends
14 27 (13.43%) SQL
14 27 (13.43%) SiteCatalyst
15 26 (12.94%) Online Marketing
16 21 (10.45%) CRM
16 21 (10.45%) Adobe
16 21 (10.45%) jQuery
17 20 (9.950%) B2C
18 19 (9.453%) B2B
19 18 (8.955%) Sitecore CMS
19 18 (8.955%) Sitecore
19 18 (8.955%) Agile Software Development
20 17 (8.458%) Banking
20 17 (8.458%) Degree
20 17 (8.458%) Photoshop
21 16 (7.960%) Internet

Web Analytics
Top Related IT Skills by Category

For the 6 months to 23 May 2013, IT contractor jobs across the England region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Development
1 42 (20.90%) HTML
2 36 (17.91%) CSS
3 21 (10.45%) jQuery
4 16 (7.960%) HTML5
5 14 (6.965%) XML
6 12 (5.970%) CSS3
7 11 (5.473%) .NET
8 10 (4.975%) ASP.NET
9 8 (3.980%) Ajax
10 7 (3.483%) Web Services
11 5 (2.488%) .NET Framework
12 4 (1.990%) XHTML
12 4 (1.990%) Sass
12 4 (1.990%) LESS
12 4 (1.990%) ASP.NET MVC
12 4 (1.990%) ASP.NET MVC 2
13 3 (1.493%) Semantic HTML
13 3 (1.493%) WebSphere
13 3 (1.493%) J2EE
13 3 (1.493%) RSS
Application Platforms
1 52 (25.87%) CMS
2 18 (8.955%) Sitecore CMS
3 8 (3.980%) TeamSite
4 7 (3.483%) SAS
5 5 (2.488%) IIS
6 4 (1.990%) Apache
6 4 (1.990%) WordPress
7 3 (1.493%) SharePoint
8 2 (0.995%) Commerce Server
9 1 (0.498%) Kentico
9 1 (0.498%) SharePoint 2010
9 1 (0.498%) Adobe CQ
9 1 (0.498%) Joomla!
9 1 (0.498%) nginx
9 1 (0.498%) LiveSite
9 1 (0.498%) Umbraco
9 1 (0.498%) DotNetNuke
Applications
1 17 (8.458%) Photoshop
2 16 (7.960%) Adobe Illustrator
3 6 (2.985%) MS Office
3 6 (2.985%) MS PowerPoint
4 4 (1.990%) MS Project
4 4 (1.990%) MS Excel
5 2 (0.995%) QuarkXPress
5 2 (0.995%) FreeHand
5 2 (0.995%) Fireworks
6 1 (0.498%) OmniGraffle
6 1 (0.498%) InDesign
Business Applications
1 63 (31.34%) Google Analytics
2 27 (13.43%) WebTrends
2 27 (13.43%) SiteCatalyst
3 1 (0.498%) SAP Oil and Gas
3 1 (0.498%) Unica Affinium
Communications & Networking
1 16 (7.960%) Internet
2 1 (0.498%) Intranet
2 1 (0.498%) SMS
2 1 (0.498%) DNS
2 1 (0.498%) FTP
2 1 (0.498%) HTTP
Database & Business Intelligence
1 10 (4.975%) SQL Server
2 9 (4.478%) Data Warehouse
3 8 (3.980%) Data Mining
3 8 (3.980%) Data Mart
4 5 (2.488%) SQL Server 2005
5 3 (1.493%) MongoDB
5 3 (1.493%) SQL Server 2008
5 3 (1.493%) RDBMS
6 2 (0.995%) MySQL
6 2 (0.995%) MS Access
7 1 (0.498%) Big Data
7 1 (0.498%) SQL Server Integration Services
7 1 (0.498%) SQL Server Analysis Services
7 1 (0.498%) QlikView
7 1 (0.498%) Crystal Reports
Development Applications
1 3 (1.493%) LoadRunner
1 3 (1.493%) JMeter
1 3 (1.493%) Dreamweaver
2 2 (0.995%) Subversion
2 2 (0.995%) Axure RP
2 2 (0.995%) Balsamiq Mockups
3 1 (0.498%) Hudson
3 1 (0.498%) GitHub
3 1 (0.498%) Jenkins
3 1 (0.498%) Git (software)
General
1 89 (44.28%) Marketing
2 31 (15.42%) Finance
3 29 (14.43%) Retail
4 17 (8.458%) Banking
5 12 (5.970%) Games
5 12 (5.970%) Publishing
6 9 (4.478%) Retail Banking
7 7 (3.483%) German Language
8 6 (2.985%) French Language
9 5 (2.488%) Advertising
10 2 (0.995%) Electronics
10 2 (0.995%) Telecoms
10 2 (0.995%) Legal
11 1 (0.498%) Multimedia
11 1 (0.498%) Mandarin Language
11 1 (0.498%) Manufacturing
Job Titles
1 69 (34.33%) Analyst
2 43 (21.39%) Web Analyst
3 26 (12.94%) Developer
4 17 (8.458%) Consultant
5 16 (7.960%) Web Manager
6 14 (6.965%) Architect
6 14 (6.965%) Business Analyst
7 13 (6.468%) Web Developer
8 11 (5.473%) Web Analytics Consultant
8 11 (5.473%) Junior
9 9 (4.478%) Junior Analyst
10 8 (3.980%) Senior Analyst
11 6 (2.985%) .NET Developer
11 6 (2.985%) Content Manager
12 5 (2.488%) Production Manager
12 5 (2.488%) Designer
12 5 (2.488%) Senior Web Analyst
12 5 (2.488%) Coordinator
12 5 (2.488%) Solutions Architect
13 4 (1.990%) Software Engineer
Miscellaneous
1 12 (5.970%) Social Media
2 11 (5.473%) FMCG
3 10 (4.975%) Management Information System
4 9 (4.478%) W3C
5 6 (2.985%) N-Tier
6 4 (1.990%) New Media
7 3 (1.493%) Visualisation
8 2 (0.995%) Mathematics
8 2 (0.995%) Online Games
8 2 (0.995%) Computer Science
8 2 (0.995%) Online Banking
8 2 (0.995%) Taxonomies
8 2 (0.995%) Digital Media
9 1 (0.498%) iPad
9 1 (0.498%) Mobile App
9 1 (0.498%) Mobile Banking
9 1 (0.498%) Economics
9 1 (0.498%) Smartphone
9 1 (0.498%) Statistics
9 1 (0.498%) RIA
Operating Systems
1 4 (1.990%) Windows
2 2 (0.995%) Windows Vista
Processes & Methodologies
1 201 (100.00%) Analytics
2 66 (32.84%) SEO
3 56 (27.86%) E-Commerce
4 53 (26.37%) Content Management
5 26 (12.94%) Online Marketing
6 21 (10.45%) CRM
7 20 (9.950%) B2C
8 19 (9.453%) B2B
9 18 (8.955%) Agile Software Development
10 16 (7.960%) Project Management
10 16 (7.960%) Email Marketing
11 14 (6.965%) Digital Marketing
11 14 (6.965%) Information Architecture
12 12 (5.970%) Web Development
13 11 (5.473%) Continuous Improvement
14 10 (4.975%) UML
14 10 (4.975%) Data Protection
15 9 (4.478%) Business Analysis
15 9 (4.478%) Data Analysis
15 9 (4.478%) MVC
Programming Languages
1 35 (17.41%) JavaScript
2 27 (13.43%) SQL
3 15 (7.463%) PHP
4 9 (4.478%) C#
5 4 (1.990%) Java
6 2 (0.995%) VB
7 1 (0.498%) SAS Macro
7 1 (0.498%) Objective-C
7 1 (0.498%) VB.NET
7 1 (0.498%) C
7 1 (0.498%) T-SQL
Qualifications
1 17 (8.458%) Degree
2 2 (0.995%) PMP
2 2 (0.995%) PMI Certification
3 1 (0.498%) ISTQB
3 1 (0.498%) Security Cleared
3 1 (0.498%) ISEB
Quality Assurance & Compliance
1 7 (3.483%) QA
2 3 (1.493%) WAI
2 3 (1.493%) ISO 9001
Systems Management
1 3 (1.493%) HP SiteScope
Vendors
1 65 (32.34%) Google
2 53 (26.37%) Omniture
3 21 (10.45%) Adobe
4 18 (8.955%) Sitecore
5 16 (7.960%) Coremetrics
6 11 (5.473%) hybris
7 10 (4.975%) Unica
8 8 (3.980%) Microsoft
9 7 (3.483%) Interwoven
10 6 (2.985%) Business Objects
10 6 (2.985%) Hitwise
11 3 (1.493%) RightScale
11 3 (1.493%) Eloqua
11 3 (1.493%) HP
11 3 (1.493%) IBM
11 3 (1.493%) SAP
12 2 (0.995%) Cognos
12 2 (0.995%) ATG
12 2 (0.995%) Informatica
12 2 (0.995%) ION Trading
London
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