The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the England region. Included is a guide to the contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 4 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
4 Dec 2016
Same period 2015 Same period 2014
Web Analytics
Rank 441 497 499
Rank change year-on-year
+56 +2
Contract jobs citing Web Analytics 167 120 120
As % of all contract IT jobs located in England 0.37% 0.24% 0.23%
As % of the Processes & Methodologies category 0.44% 0.29% 0.30%
Number of daily rates quoted 105 85 89
Median daily rate £450 £400 £375
Median daily rate % change year-on-year
+12.50% +6.66%
90% offered a daily rate of more than £282 £230 £288
10% offered a daily rate of more than £583 £500 £475
UK excluding London median daily rate £420 £400 £369
% change year-on-year
+5.00% +8.47%
Number of hourly rates quoted 0 1 0
Median hourly rate - £36.00 -
UK excluding London median hourly rate - £36.00 -
Web Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
37885 41254 40531
As % of all contract IT jobs located in England 82.84% 81.42% 77.10%
Number of daily rates quoted 25383 27169 26769
Median daily rate £450 £425 £425
Median daily rate % change year-on-year
+5.88% -
90% offered a daily rate of more than £300 £300 £280
10% offered a daily rate of more than £600 £600 £600
UK excluding London median daily rate £413 £400 £385
% change year-on-year
+3.12% +3.89%
Number of hourly rates quoted 995 1228 1147
Median hourly rate £29.00 £30.90 £24.00
Median hourly rate % change year-on-year
-6.14% +28.75%
90% offered a hourly rate of more than £12.50 £12.50 £11.75
10% offered a hourly rate of more than £50.00 £50.00 £48.10
UK excluding London median hourly rate £31.00 £34.95 £25.00
% change year-on-year
-11.30% +39.80%

Web Analytics
Jobs Demand Trend in England

The demand trend of contract jobs across the England region citing Web Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in England

Web Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the England region.

Web Analytics Daily Rate Trend in England

Web Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the England region over the 3 months to 4 December 2016.

Web Analytics Daily Rate Histogram in England

Web Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the England region.

Web Analytics Hourly Rate Trend in England

Web Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the England region over the 3 months to 4 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +43 115 £450 +12.50% 35
West Midlands +10 20 £475 +35.71% 3
South East +9 14 £375 -10.71% 6
North West +8 7 £463 +105.55% 4
East Midlands - 4 £400 - 4
Yorkshire +18 3 £318 -18.06% 3
South West +5 3 £325 -13.33% 3
North East -29 1 - - 1
Web Analytics
UK

Web Analytics
Top 30 Related IT Skills in England

For the 6 months to 4 December 2016, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Web Analytics.

1 299 (100.00%) Analytics
2 183 (61.20%) Marketing
3 136 (45.48%) Business Intelligence
4 120 (40.13%) Big Data
5 117 (39.13%) Credit Risk
6 115 (38.46%) SQL
7 89 (29.77%) Degree
8 79 (26.42%) Analytical Skills
9 78 (26.09%) Google Analytics
9 78 (26.09%) Google
10 70 (23.41%) Agile Software Development
11 60 (20.07%) User Experience
12 54 (18.06%) SAS
13 49 (16.39%) Python
13 49 (16.39%) Adobe
14 46 (15.38%) R
15 45 (15.05%) Stakeholder Management
16 43 (14.38%) Finance
17 42 (14.05%) HTML
18 41 (13.71%) Adobe Analytics
19 40 (13.38%) JavaScript
19 40 (13.38%) Retail
20 39 (13.04%) Data Analysis
21 38 (12.71%) Statistics
22 37 (12.37%) E-Commerce
22 37 (12.37%) SEO
22 37 (12.37%) Hadoop
23 36 (12.04%) Visualisation
24 33 (11.04%) Tableau
25 32 (10.70%) Machine Learning

Web Analytics
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 54 (18.06%) SAS
2 29 (9.70%) Apache Spark
3 23 (7.69%) CMS
4 8 (2.68%) Confluence
5 5 (1.67%) Apache
6 4 (1.34%) Drupal
6 4 (1.34%) Elasticsearch
7 3 (1.00%) nginx
8 2 (0.67%) Adobe Experience Manager
8 2 (0.67%) SharePoint
8 2 (0.67%) Sitecore CMS
9 1 (0.33%) Apache Pig
9 1 (0.33%) IIS
9 1 (0.33%) SharePoint 2013
9 1 (0.33%) Tomcat
9 1 (0.33%) WebSphere
Applications
1 15 (5.02%) SPSS
2 14 (4.68%) MS Excel
2 14 (4.68%) MS Office
3 8 (2.68%) MS PowerPoint
4 7 (2.34%) Photoshop
5 4 (1.34%) Adobe Creative Suite
6 3 (1.00%) Adobe Illustrator
7 2 (0.67%) Simulink
8 1 (0.33%) EViews
8 1 (0.33%) Fireworks
8 1 (0.33%) MS Visio
8 1 (0.33%) Spreadsheet
8 1 (0.33%) Weka
Business Applications
1 16 (5.35%) WebTrends
2 5 (1.67%) Sprinklr
3 3 (1.00%) FastStats
3 3 (1.00%) SessionCam
3 3 (1.00%) Unica
4 2 (0.67%) Adobe Campaign
4 2 (0.67%) Radian6
5 1 (0.33%) Oracle BPM
Cloud Services
1 78 (26.09%) Google Analytics
2 41 (13.71%) Adobe Analytics
3 13 (4.35%) GitHub
4 10 (3.34%) Google Tag Manager
5 7 (2.34%) Amazon AWS
6 4 (1.34%) Microsoft Azure
7 3 (1.00%) SmartFocus
8 2 (0.67%) Adobe Creative Cloud
9 1 (0.33%) Basecamp
9 1 (0.33%) BlueKai
9 1 (0.33%) Cloud Computing
9 1 (0.33%) Google Cloud Platform
9 1 (0.33%) Office 365
9 1 (0.33%) Responsys
9 1 (0.33%) SaaS
9 1 (0.33%) Socialbakers
Communications & Networking
1 15 (5.02%) Kerberos
1 15 (5.02%) LDAP
2 6 (2.01%) Internet
3 4 (1.34%) Firewall
3 4 (1.34%) HTTP
4 2 (0.67%) Intranet
5 1 (0.33%) HTTPS
5 1 (0.33%) SSL
Database & Business Intelligence
1 120 (40.13%) Big Data
2 37 (12.37%) Hadoop
3 24 (8.03%) Base SAS
4 21 (7.02%) Data Warehouse
5 19 (6.35%) Apache Hive
6 15 (5.02%) SAS Enterprise Guide
7 11 (3.68%) QlikView
8 10 (3.34%) SQL Server
9 9 (3.01%) HBase
10 8 (2.68%) NoSQL
10 8 (2.68%) Relational Database
11 7 (2.34%) BusinessObjects
12 6 (2.01%) Data Mining
13 5 (1.67%) MySQL
13 5 (1.67%) SQL Server Reporting Services
14 4 (1.34%) Sqoop
15 3 (1.00%) Oracle Reports
15 3 (1.00%) PostgreSQL
15 3 (1.00%) RDBMS
15 3 (1.00%) SQL Server Analysis Services
Development Applications
1 23 (7.69%) Git (software)
2 22 (7.36%) Jenkins
3 12 (4.01%) Maven
4 10 (3.34%) JIRA
5 7 (2.34%) Selenium
6 5 (1.67%) Axure RP
6 5 (1.67%) Talend Open Studio
7 4 (1.34%) Bower
7 4 (1.34%) Grunt
8 3 (1.00%) gulp
8 3 (1.00%) Hudson
8 3 (1.00%) PHPUnit
8 3 (1.00%) Subversion
9 2 (0.67%) Balsamiq Mockups
9 2 (0.67%) Capybara
9 2 (0.67%) Cucumber
9 2 (0.67%) Gerrit
9 2 (0.67%) Jasmine
9 2 (0.67%) TeamCity
9 2 (0.67%) WebDriver
General
1 183 (61.20%) Marketing
2 43 (14.38%) Finance
3 40 (13.38%) Retail
4 24 (8.03%) Telecoms
5 14 (4.68%) Publishing
6 12 (4.01%) Banking
7 7 (2.34%) Games
7 7 (2.34%) Legal
7 7 (2.34%) Pharmaceutical
8 4 (1.34%) Advertising
9 3 (1.00%) Law
10 2 (0.67%) Automotive
10 2 (0.67%) German Language
11 1 (0.33%) Electronics
11 1 (0.33%) Investment Banking
11 1 (0.33%) Multimedia
11 1 (0.33%) Retail Banking
Job Titles
1 68 (22.74%) Analyst
2 28 (9.36%) Developer
3 25 (8.36%) Analytics Manager
4 21 (7.02%) Consultant
4 21 (7.02%) Digital Analytics Manager
5 16 (5.35%) Digital Analyst
5 16 (5.35%) Web Analyst
6 15 (5.02%) DevOps Engineer
7 14 (4.68%) Hadoop Engineer
8 13 (4.35%) Data Analyst
9 12 (4.01%) User Researcher
10 11 (3.68%) Architect
10 11 (3.68%) Big Data Engineer
10 11 (3.68%) Data Scientist
10 11 (3.68%) Project Manager
10 11 (3.68%) Senior Analyst
11 9 (3.01%) Analytics Consultant
11 9 (3.01%) Data Architect
11 9 (3.01%) Designer
11 9 (3.01%) Google Analytics Analyst
Libraries, Frameworks & Software Standards
1 42 (14.05%) HTML
2 29 (9.70%) CSS
3 14 (4.68%) HTML5
3 14 (4.68%) jQuery
4 12 (4.01%) XML
5 9 (3.01%) AngularJS
6 8 (2.68%) CSS3
7 6 (2.01%) Ajax
7 6 (2.01%) REST
8 5 (1.67%) Apache Flex
8 5 (1.67%) LESS
8 5 (1.67%) Sass
9 4 (1.34%) .NET
9 4 (1.34%) Node.js
9 4 (1.34%) SOAP
9 4 (1.34%) Web Services
9 4 (1.34%) XSLT
10 3 (1.00%) ASP.NET
10 3 (1.00%) JSON
10 3 (1.00%) KnockoutJS
Miscellaneous
1 117 (39.13%) Credit Risk
2 79 (26.42%) Analytical Skills
3 60 (20.07%) User Experience
4 38 (12.71%) Statistics
5 36 (12.04%) Visualisation
6 26 (8.70%) Social Media
7 24 (8.03%) Algorithms
8 20 (6.69%) Mathematics
9 16 (5.35%) Computer Science
10 12 (4.01%) FMCG
11 10 (3.34%) Handset
11 10 (3.34%) Psychology
12 7 (2.34%) Physics
13 5 (1.67%) Data Extraction
13 5 (1.67%) Data Integration
13 5 (1.67%) Economics
14 4 (1.34%) Fintech
14 4 (1.34%) Graphic Design
14 4 (1.34%) Taxonomies
15 3 (1.00%) Virtual Team
Operating Systems
1 24 (8.03%) Linux
2 18 (6.02%) Unix
3 2 (0.67%) Ubuntu
3 2 (0.67%) Windows
4 1 (0.33%) Windows Server
4 1 (0.33%) Windows Server 2008
Processes & Methodologies
1 299 (100.00%) Analytics
2 136 (45.48%) Business Intelligence
3 70 (23.41%) Agile Software Development
4 45 (15.05%) Stakeholder Management
5 39 (13.04%) Data Analysis
6 37 (12.37%) E-Commerce
6 37 (12.37%) SEO
7 32 (10.70%) Machine Learning
8 27 (9.03%) Digital Analytics
9 26 (8.70%) Project Management
10 23 (7.69%) ETL
11 22 (7.36%) Continuous Integration
12 21 (7.02%) Digital Marketing
13 19 (6.35%) DevOps
14 17 (5.69%) Data Visualisation
14 17 (5.69%) Usability Testing
15 16 (5.35%) Scrum
15 16 (5.35%) Statistical Analysis
16 15 (5.02%) Benchmarking
16 15 (5.02%) Migration
Programming Languages
1 115 (38.46%) SQL
2 49 (16.39%) Python
3 46 (15.38%) R
4 40 (13.38%) JavaScript
5 28 (9.36%) Java
6 23 (7.69%) Scala
7 17 (5.69%) C++
8 13 (4.35%) Bash Shell
9 9 (3.01%) PHP
10 5 (1.67%) C
10 5 (1.67%) C#
11 4 (1.34%) MATLAB
11 4 (1.34%) VB
12 3 (1.00%) TypeScript
13 2 (0.67%) Erlang
13 2 (0.67%) Go
13 2 (0.67%) Ruby
14 1 (0.33%) PL/SQL
14 1 (0.33%) Shell Script
14 1 (0.33%) VBA
Qualifications
1 89 (29.77%) Degree
2 8 (2.68%) PhD
3 5 (1.67%) Security Cleared
4 3 (1.00%) SC Cleared
5 2 (0.67%) BPSS Clearance
6 1 (0.33%) MCP
6 1 (0.33%) Microsoft Certification
Quality Assurance & Compliance
1 16 (5.35%) QA
2 14 (4.68%) Data Quality
3 4 (1.34%) Actionable Recommendations
3 4 (1.34%) Disclosure Scotland
4 3 (1.00%) WCAG
System Software
1 3 (1.00%) Docker
2 2 (0.67%) vCloud
2 2 (0.67%) Virtual Machines
3 1 (0.33%) Apache Flume
3 1 (0.33%) HDFS
3 1 (0.33%) VMware Infrastructure
Systems Management
1 16 (5.35%) Ansible
2 14 (4.68%) Opscode Chef
3 12 (4.01%) Puppet
4 2 (0.67%) Grafana
4 2 (0.67%) Kibana
4 2 (0.67%) logstash
4 2 (0.67%) Mesos
4 2 (0.67%) ZABBIX
Vendors
1 78 (26.09%) Google
2 49 (16.39%) Adobe
3 33 (11.04%) Tableau
4 27 (9.03%) Omniture
5 16 (5.35%) Oracle
6 13 (4.35%) Hortonworks
7 12 (4.01%) Microsoft
8 10 (3.34%) DoubleClick
9 9 (3.01%) MicroStrategy
10 8 (2.68%) Coremetrics
10 8 (2.68%) Informatica
10 8 (2.68%) Optimizely
11 7 (2.34%) Ab Initio
11 7 (2.34%) Cognos
12 5 (1.67%) Brandwatch
12 5 (1.67%) Talend
12 5 (1.67%) Tealium
13 4 (1.34%) Teradata
14 3 (1.00%) Alterian
14 3 (1.00%) Brio
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