The first table below looks at the demand for Web Analytics skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 28 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the England region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
28 Jul 2014
Same period 2013 Same period 2012
Web Analytics
Rank 462 412 424
Rank change year-on-year
-50 +12
Contract jobs citing Web Analytics 95 141 152
As % of all contract IT jobs located in England 0.19% 0.30% 0.29%
As % of the Processes & Methodologies category 0.26% 0.41% 0.40%
Number of daily rates quoted 50 98 80
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£375 £326 £318
Average daily rate % change year-on-year
+15.20% +2.51%
90% offered a daily rate of more than £199 £174 £225
10% offered a daily rate of more than £481 £533 £450
UK excluding London average daily rate £350 £325 £300
% change year-on-year
+7.69% +8.33%
Number of hourly rates quoted 2 0 0
Average hourly rate £19.00 - -
UK excluding London average hourly rate £19.00 - -
Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
36743 34175 37676
As % of all contract IT jobs located in England 74.41% 73.35% 71.08%
Number of daily rates quoted 23166 21189 22136
Average daily rate £408 £413 £400
Average daily rate % change year-on-year
-1.21% +3.12%
90% offered a daily rate of more than £275 £275 £270
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 1090 995 1360
Average hourly rate £23.63 £32.00 £32.00
Average hourly rate % change year-on-year
-26.15% -
90% offered a hourly rate of more than £12.50 £13.44 £14.00
10% offered a hourly rate of more than £45.20 £50.00 £47.50
UK excluding London average hourly rate £26.50 £31.00 £32.00
% change year-on-year
-14.51% -3.12%
Web Analytics
UK

Web Analytics
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the England region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in England

Web Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the England region.

Web Analytics Daily Rate Trend in England

Web Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the England region over the 3 months to 28 July 2014.

Web Analytics Daily Rate Histogram in England

Web Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the England region.

Web Analytics Hourly Rate Trend in England

Web Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the England region over the 3 months to 28 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -21 49 £375 +7.14% 38
South East -18 37 £350 +12.90% 10
East of England -29 5 £273 -35.88% 2
North West -14 2 - - 4
South West -35 1 - -
West Midlands - - - -
Yorkshire - - - - 3
East Midlands - - - - 1
North East - - - - 1
Web Analytics
UK

Web Analytics
Top 30 Related IT Skills in England

For the 6 months to 28 July 2014, IT contractor jobs across the England region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 200 (100.00%) Analytics
2 100 (50.00%) Marketing
3 57 (28.50%) E-Commerce
4 56 (28.00%) HTML
5 53 (26.50%) SEO
6 50 (25.00%) Digital Marketing
7 48 (24.00%) Adobe
8 42 (21.00%) JavaScript
8 42 (21.00%) SiteCatalyst
9 41 (20.50%) CSS
10 39 (19.50%) Omniture
11 35 (17.50%) Finance
12 34 (17.00%) Retail
13 32 (16.00%) Google
13 32 (16.00%) Mobile App
14 30 (15.00%) Content Management
14 30 (15.00%) Google Analytics
15 29 (14.50%) Degree
16 27 (13.50%) Agile Software Development
16 27 (13.50%) CMS
17 25 (12.50%) SQL
18 24 (12.00%) Data Analysis
19 22 (11.00%) Project Management
19 22 (11.00%) HTML5
19 22 (11.00%) Social Media
20 20 (10.00%) jQuery
21 19 (9.50%) Business Intelligence
22 17 (8.50%) MS Excel
22 17 (8.50%) Oracle
23 16 (8.00%) Visualisation

Web Analytics
Top Related IT Skills in England by Category

For the 6 months to 28 July 2014, IT contractor jobs across the England region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 27 (13.50%) CMS
2 11 (5.50%) SharePoint
3 9 (4.50%) SAS
4 8 (4.00%) IIS
5 7 (3.50%) Adobe CQ
5 7 (3.50%) Drupal
6 6 (3.00%) Magnolia
7 3 (1.50%) MQSeries
8 2 (1.00%) TeamSite
9 1 (0.50%) Documentum
9 1 (0.50%) WebLogic
9 1 (0.50%) Apache
9 1 (0.50%) Tomcat
9 1 (0.50%) WebSphere
9 1 (0.50%) WordPress
9 1 (0.50%) Confluence
9 1 (0.50%) SharePoint 2010
9 1 (0.50%) concrete5
Applications
1 17 (8.50%) MS Excel
2 12 (6.00%) Photoshop
3 11 (5.50%) MS PowerPoint
4 7 (3.50%) MS Office
5 5 (2.50%) SPSS
6 3 (1.50%) MS Visio
7 2 (1.00%) Fireworks
7 2 (1.00%) Adobe Illustrator
8 1 (0.50%) Spreadsheet
8 1 (0.50%) PowerPivot
Business Applications
1 42 (21.00%) SiteCatalyst
2 30 (15.00%) Google Analytics
3 15 (7.50%) WebTrends
4 3 (1.50%) Oracle CRM
5 1 (0.50%) Cognos Business Intelligence
5 1 (0.50%) Magento
5 1 (0.50%) Tridion
Cloud Services
1 4 (2.00%) Microsoft Azure
2 1 (0.50%) Responsys
Communications & Networking
1 9 (4.50%) Internet
2 4 (2.00%) DNS
3 2 (1.00%) Intranet
4 1 (0.50%) SMS
4 1 (0.50%) HTTP
Database & Business Intelligence
1 13 (6.50%) Data Mining
2 9 (4.50%) Hadoop
2 9 (4.50%) Data Warehouse
3 7 (3.50%) SQL Server
4 6 (3.00%) Big Data
5 5 (2.50%) MongoDB
5 5 (2.50%) NoSQL
6 4 (2.00%) Oracle Reports
6 4 (2.00%) Relational Database
7 3 (1.50%) PowerCenter
7 3 (1.50%) PostgreSQL
7 3 (1.50%) Redis
7 3 (1.50%) Spotfire
8 2 (1.00%) QlikView
8 2 (1.00%) Oracle Exadata
8 2 (1.00%) MySQL
8 2 (1.00%) Oracle Database
9 1 (0.50%) Oracle ODI
9 1 (0.50%) DB2
9 1 (0.50%) SQL Server Reporting Services
Development Applications
1 9 (4.50%) Axure RP
2 6 (3.00%) Appcelerator Titanium
2 6 (3.00%) Dreamweaver
3 5 (2.50%) Visual Studio
4 2 (1.00%) Jasmine
5 1 (0.50%) Grunt
5 1 (0.50%) Subversion
5 1 (0.50%) JIRA
5 1 (0.50%) Firebug
General
1 100 (50.00%) Marketing
2 35 (17.50%) Finance
3 34 (17.00%) Retail
4 11 (5.50%) Legal
5 10 (5.00%) Publishing
6 8 (4.00%) Automotive
6 8 (4.00%) Telecoms
7 7 (3.50%) Games
7 7 (3.50%) Dutch Language
7 7 (3.50%) French Language
8 6 (3.00%) Pharmaceutical
9 5 (2.50%) Financial Institution
10 3 (1.50%) Advertising
10 3 (1.50%) Italian Language
10 3 (1.50%) Japanese Language
10 3 (1.50%) Korean Language
10 3 (1.50%) Portuguese Language
10 3 (1.50%) Spanish Language
10 3 (1.50%) Swedish Language
10 3 (1.50%) Danish Language
Job Titles
1 55 (27.50%) Analyst
2 29 (14.50%) Web Analyst
3 21 (10.50%) Developer
4 18 (9.00%) Project Manager
5 15 (7.50%) Architect
5 15 (7.50%) Designer
6 11 (5.50%) Data Analyst
7 10 (5.00%) Front-End Developer
8 9 (4.50%) User Experience Designer
8 9 (4.50%) Business Analyst
9 8 (4.00%) Senior Manager
9 8 (4.00%) Digital Project Manager
10 7 (3.50%) Content Manager
10 7 (3.50%) Web Manager
11 6 (3.00%) Planning Manager
11 6 (3.00%) Digital Architect
12 5 (2.50%) Campaign Manager
12 5 (2.50%) Senior Planning Manager
12 5 (2.50%) Web Analytics Manager
12 5 (2.50%) Web Developer
Libraries, Frameworks & Software Standards
1 56 (28.00%) HTML
2 41 (20.50%) CSS
3 22 (11.00%) HTML5
4 20 (10.00%) jQuery
5 14 (7.00%) CSS3
6 11 (5.50%) XML
7 10 (5.00%) Ajax
8 9 (4.50%) .NET
9 7 (3.50%) .NET Framework
9 7 (3.50%) JSON
9 7 (3.50%) Flash
10 6 (3.00%) XSLT
10 6 (3.00%) JSP
11 4 (2.00%) ASP.NET
11 4 (2.00%) Web Services
11 4 (2.00%) Backbone.js
11 4 (2.00%) WebCenter
12 3 (1.50%) ASP.NET MVC 3
12 3 (1.50%) MapReduce
12 3 (1.50%) ASP.NET MVC
Miscellaneous
1 32 (16.00%) Mobile App
2 22 (11.00%) Social Media
3 16 (8.00%) Visualisation
4 7 (3.50%) EPoS
4 7 (3.50%) W3C
5 5 (2.50%) Digital Media
6 4 (2.00%) Management Information System
6 4 (2.00%) Smartphone
6 4 (2.00%) Statistics
6 4 (2.00%) Computer Science
6 4 (2.00%) Wiki
7 3 (1.50%) Copywriting
7 3 (1.50%) Open Source
8 2 (1.00%) Data Integration
8 2 (1.00%) Animation
8 2 (1.00%) Mathematics
9 1 (0.50%) Fixed Income
9 1 (0.50%) Equities
9 1 (0.50%) FMCG
9 1 (0.50%) Blog
Operating Systems
1 10 (5.00%) Windows
1 10 (5.00%) Android
1 10 (5.00%) Apple iOS
2 6 (3.00%) Linux
3 3 (1.50%) Windows XP
3 3 (1.50%) Windows Server 2003
3 3 (1.50%) Windows Server 2008
4 2 (1.00%) Windows Phone
4 2 (1.00%) UNIX
5 1 (0.50%) Solaris
Processes & Methodologies
1 200 (100.00%) Analytics
2 57 (28.50%) E-Commerce
3 53 (26.50%) SEO
4 50 (25.00%) Digital Marketing
5 30 (15.00%) Content Management
6 27 (13.50%) Agile Software Development
7 24 (12.00%) Data Analysis
8 22 (11.00%) Project Management
9 19 (9.50%) Business Intelligence
10 13 (6.50%) CRM
10 13 (6.50%) Scrum
10 13 (6.50%) Pay per click
11 11 (5.50%) Web Development
11 11 (5.50%) Email Marketing
11 11 (5.50%) Workflow
11 11 (5.50%) B2C
12 10 (5.00%) Stakeholder Management
12 10 (5.00%) Marketing Strategy
13 9 (4.50%) Data Modelling
14 8 (4.00%) Migration
Programming Languages
1 42 (21.00%) JavaScript
2 25 (12.50%) SQL
3 11 (5.50%) Java
4 6 (3.00%) Python
4 6 (3.00%) PHP
5 5 (2.50%) Perl
5 5 (2.50%) C#
6 3 (1.50%) T-SQL
6 3 (1.50%) R
6 3 (1.50%) Data Analysis Expressions (DAX)
7 1 (0.50%) Shell Script
7 1 (0.50%) PowerHouse
7 1 (0.50%) Bash Shell
7 1 (0.50%) VBA
7 1 (0.50%) PL/SQL
7 1 (0.50%) C
Qualifications
1 29 (14.50%) Degree
2 4 (2.00%) Security Cleared
3 3 (1.50%) SC Cleared
3 3 (1.50%) PMP
3 3 (1.50%) PMI Certification
4 1 (0.50%) ACCA
4 1 (0.50%) CIMA
4 1 (0.50%) MBA
Quality Assurance & Compliance
1 5 (2.50%) SLA
2 2 (1.00%) WCAG
2 2 (1.00%) QA
System Software
1 3 (1.50%) Active Directory
Vendors
1 48 (24.00%) Adobe
2 39 (19.50%) Omniture
3 32 (16.00%) Google
4 17 (8.50%) Oracle
5 11 (5.50%) Microsoft
6 8 (4.00%) comScore
7 6 (3.00%) Hitwise
7 6 (3.00%) Appcelerator
8 5 (2.50%) Facebook
9 3 (1.50%) Vertica
9 3 (1.50%) Informatica
9 3 (1.50%) Salesforce.com
9 3 (1.50%) Unica
10 2 (1.00%) DoubleClick
10 2 (1.00%) Interwoven
10 2 (1.00%) Business Objects
10 2 (1.00%) Tableau
11 1 (0.50%) ExactTarget
11 1 (0.50%) Twitter
11 1 (0.50%) Vignette
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