The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the England region. Included is a guide to the contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 27 August 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
27 Aug 2016
Same period 2015 Same period 2014
Web Analytics
Rank 509 526 514
Rank change year-on-year
+17 -12
Contract jobs citing Web Analytics 120 120 84
As % of all contract IT jobs located in England 0.24% 0.23% 0.16%
As % of the Processes & Methodologies category 0.29% 0.28% 0.21%
Number of daily rates quoted 57 83 46
Median daily rate £390 £375 £364
Median daily rate % change year-on-year
+4.00% +3.09%
90% offered a daily rate of more than £235 £198 £200
10% offered a daily rate of more than £535 £500 £484
UK excluding London median daily rate £425 £363 £350
% change year-on-year
+17.24% +3.57%
Number of hourly rates quoted 2 2 2
Median hourly rate £35.50 £38.50 £19.00
Median hourly rate % change year-on-year
-7.79% +102.63%
UK excluding London median hourly rate £35.50 £33.00 £19.00
% change year-on-year
+7.57% +73.68%
Web Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
41109 42571 40219
As % of all contract IT jobs located in England 83.07% 80.47% 78.85%
Number of daily rates quoted 27368 28203 25368
Median daily rate £450 £425 £413
Median daily rate % change year-on-year
+5.88% +3.03%
90% offered a daily rate of more than £300 £290 £275
10% offered a daily rate of more than £600 £588 £575
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 983 1139 1122
Median hourly rate £29.50 £31.44 £23.00
Median hourly rate % change year-on-year
-6.17% +36.69%
90% offered a hourly rate of more than £12.58 £13.00 £12.50
10% offered a hourly rate of more than £52.00 £51.44 £45.00
UK excluding London median hourly rate £30.00 £33.00 £26.00
% change year-on-year
-9.09% +26.92%

Web Analytics
Jobs Demand Trend in England

The demand trend of contract jobs across the England region citing Web Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in England

Web Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the England region.

Web Analytics Daily Rate Trend in England

Web Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the England region over the 3 months to 27 August 2016.

Web Analytics Daily Rate Histogram in England

Web Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the England region.

Web Analytics Hourly Rate Trend in England

Web Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the England region over the 3 months to 27 August 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +19 72 £390 -2.50% 21
South East +15 28 £250 -31.03% 6
North West +15 8 £400 +14.28% 5
South West +8 3 - -
East Midlands 0 3 - -
East of England +21 2 £425 +17.24% 1
Yorkshire -8 2 £275 -29.03% 2
North East -28 1 - - 3
West Midlands -33 1 - - 3
Web Analytics
UK

Web Analytics
Top 30 Related IT Skills in England

For the 6 months to 27 August 2016, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Web Analytics.

1 176 (100.00%) Analytics
2 89 (50.57%) Marketing
3 52 (29.55%) SQL
3 52 (29.55%) Business Intelligence
3 52 (29.55%) Adobe
4 50 (28.41%) Degree
5 45 (25.57%) Analytical Skills
6 40 (22.73%) HTML
7 39 (22.16%) Google Analytics
7 39 (22.16%) Google
7 39 (22.16%) Big Data
8 36 (20.45%) User Experience
8 36 (20.45%) Credit Risk
9 35 (19.89%) E-Commerce
10 32 (18.18%) CMS
11 31 (17.61%) Agile Software Development
11 31 (17.61%) Adobe Analytics
12 29 (16.48%) CSS
13 24 (13.64%) JavaScript
13 24 (13.64%) SEO
14 23 (13.07%) Finance
14 23 (13.07%) Stakeholder Management
15 22 (12.50%) SAS
16 21 (11.93%) Project Management
17 20 (11.36%) Data Analysis
17 20 (11.36%) Adobe Experience Manager
18 19 (10.80%) Omniture
19 18 (10.23%) Content Management
20 17 (9.66%) Tag Management
21 16 (9.09%) Statistics

Web Analytics
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 32 (18.18%) CMS
2 22 (12.50%) SAS
3 20 (11.36%) Adobe Experience Manager
4 6 (3.41%) Drupal
5 4 (2.27%) Apache
5 4 (2.27%) Apache Spark
6 2 (1.14%) Elasticsearch
6 2 (1.14%) SharePoint
6 2 (1.14%) SharePoint 2013
6 2 (1.14%) Sitecore CMS
6 2 (1.14%) WordPress
7 1 (0.57%) Apache Pig
7 1 (0.57%) Community Server
7 1 (0.57%) Confluence
7 1 (0.57%) Mule
7 1 (0.57%) Oracle Workflow
7 1 (0.57%) Tomcat
7 1 (0.57%) Umbraco
7 1 (0.57%) WebLogic Portal
7 1 (0.57%) WebSphere
Applications
1 16 (9.09%) MS Office
2 12 (6.82%) MS Excel
3 8 (4.55%) Photoshop
4 7 (3.98%) SPSS
5 6 (3.41%) Adobe Creative Suite
5 6 (3.41%) Adobe Illustrator
6 3 (1.70%) MS PowerPoint
7 2 (1.14%) Simulink
8 1 (0.57%) EViews
8 1 (0.57%) Fireworks
8 1 (0.57%) Spreadsheet
Business Applications
1 15 (8.52%) WebTrends
2 6 (3.41%) Unica
3 5 (2.84%) Eloqua
4 3 (1.70%) Radian6
5 1 (0.57%) Oracle BPM
5 1 (0.57%) SAP hybris
5 1 (0.57%) Sprinklr
Cloud Services
1 39 (22.16%) Google Analytics
2 31 (17.61%) Adobe Analytics
3 8 (4.55%) Google Tag Manager
4 4 (2.27%) SaaS
5 3 (1.70%) Amazon AWS
5 3 (1.70%) SmartFocus
6 2 (1.14%) GitHub
6 2 (1.14%) Microsoft Azure
7 1 (0.57%) Adobe Creative Cloud
7 1 (0.57%) Amazon S3
7 1 (0.57%) BlueKai
7 1 (0.57%) Google Cloud Platform
7 1 (0.57%) Heroku
7 1 (0.57%) MailChimp
7 1 (0.57%) Office 365
7 1 (0.57%) Responsys
7 1 (0.57%) Socialbakers
Communications & Networking
1 4 (2.27%) Internet
2 2 (1.14%) HTTP
2 2 (1.14%) Intranet
3 1 (0.57%) SMS
Database & Business Intelligence
1 39 (22.16%) Big Data
2 12 (6.82%) Base SAS
3 10 (5.68%) Hadoop
4 8 (4.55%) SAS Enterprise Guide
5 7 (3.98%) Data Warehouse
6 5 (2.84%) MongoDB
6 5 (2.84%) QlikView
7 4 (2.27%) Apache Hive
7 4 (2.27%) SQL Server
8 3 (1.70%) BusinessObjects
8 3 (1.70%) Data Mining
8 3 (1.70%) HBase
8 3 (1.70%) NoSQL
8 3 (1.70%) Oracle Database
8 3 (1.70%) Relational Database
9 2 (1.14%) Oracle Database 11g
9 2 (1.14%) Qlik Sense
9 2 (1.14%) Sqoop
10 1 (0.57%) DB2
10 1 (0.57%) Oracle Database 12c
Development Applications
1 8 (4.55%) Grunt
2 3 (1.70%) Axure RP
2 3 (1.70%) Bower
2 3 (1.70%) Dreamweaver
2 3 (1.70%) Git (software)
2 3 (1.70%) Talend Open Studio
3 2 (1.14%) gulp
3 2 (1.14%) Jasmine
4 1 (0.57%) Atlassian Bamboo
4 1 (0.57%) Balsamiq Mockups
4 1 (0.57%) FindBugs
4 1 (0.57%) Gatling
4 1 (0.57%) Geb
4 1 (0.57%) Gradle
4 1 (0.57%) JIRA
4 1 (0.57%) Sonatype Nexus
4 1 (0.57%) Spock
4 1 (0.57%) Subversion
4 1 (0.57%) Vagrant
General
1 89 (50.57%) Marketing
2 23 (13.07%) Finance
3 13 (7.39%) Retail
4 10 (5.68%) Telecoms
5 8 (4.55%) Banking
6 5 (2.84%) Publishing
7 4 (2.27%) Advertising
7 4 (2.27%) Law
7 4 (2.27%) Pharmaceutical
8 3 (1.70%) Games
8 3 (1.70%) Legal
9 1 (0.57%) Automotive
9 1 (0.57%) Electronics
Job Titles
1 34 (19.32%) Analyst
2 22 (12.50%) Developer
3 19 (10.80%) Designer
4 12 (6.82%) Analytics Manager
4 12 (6.82%) Architect
5 10 (5.68%) Digital Designer
6 9 (5.11%) Consultant
6 9 (5.11%) Digital Analytics Manager
7 8 (4.55%) E-Commerce Designer
7 8 (4.55%) Solutions Designer
7 8 (4.55%) User Researcher
7 8 (4.55%) Web Analyst
8 7 (3.98%) Analytics Consultant
8 7 (3.98%) Project Manager
8 7 (3.98%) Senior Analyst
8 7 (3.98%) Web Designer
9 6 (3.41%) Data Analyst
9 6 (3.41%) Digital Analyst
9 6 (3.41%) Solutions Architect
9 6 (3.41%) Web Manager
Libraries, Frameworks & Software Standards
1 40 (22.73%) HTML
2 29 (16.48%) CSS
3 14 (7.95%) HTML5
3 14 (7.95%) jQuery
4 13 (7.39%) Web Services
5 8 (4.55%) AngularJS
5 8 (4.55%) Middleware
6 7 (3.98%) Spring
6 7 (3.98%) XML
7 6 (3.41%) CSS3
7 6 (3.41%) LESS
8 5 (2.84%) Ajax
8 5 (2.84%) Apache Flex
8 5 (2.84%) REST
8 5 (2.84%) Sass
9 4 (2.27%) JSON
9 4 (2.27%) Node.js
9 4 (2.27%) RESTful
10 3 (1.70%) JSR 170
10 3 (1.70%) Twitter Bootstrap
Miscellaneous
1 45 (25.57%) Analytical Skills
2 36 (20.45%) Credit Risk
2 36 (20.45%) User Experience
3 16 (9.09%) Statistics
4 13 (7.39%) Visualisation
5 11 (6.25%) Mathematics
6 10 (5.68%) Handset
6 10 (5.68%) Social Media
7 9 (5.11%) Psychology
8 7 (3.98%) Computer Science
8 7 (3.98%) Physics
9 6 (3.41%) Algorithms
10 5 (2.84%) Animation
10 5 (2.84%) Management Information System
10 5 (2.84%) Video Editing
11 4 (2.27%) Data Integration
11 4 (2.27%) Economics
11 4 (2.27%) Fintech
11 4 (2.27%) Graphic Design
12 3 (1.70%) Virtual Team
Operating Systems
1 5 (2.84%) Linux
2 1 (0.57%) Unix
Processes & Methodologies
1 176 (100.00%) Analytics
2 52 (29.55%) Business Intelligence
3 35 (19.89%) E-Commerce
4 31 (17.61%) Agile Software Development
5 24 (13.64%) SEO
6 23 (13.07%) Stakeholder Management
7 21 (11.93%) Project Management
8 20 (11.36%) Data Analysis
9 18 (10.23%) Content Management
10 17 (9.66%) Tag Management
11 15 (8.52%) Benchmarking
11 15 (8.52%) CRM
12 12 (6.82%) Data Analytics
12 12 (6.82%) Digital Analytics
12 12 (6.82%) Usability Testing
12 12 (6.82%) Web Development
13 10 (5.68%) Front End Development
13 10 (5.68%) Web Design
14 9 (5.11%) Digital Marketing
14 9 (5.11%) Scrum
Programming Languages
1 52 (29.55%) SQL
2 24 (13.64%) JavaScript
3 15 (8.52%) Java
4 10 (5.68%) Python
4 10 (5.68%) R
5 5 (2.84%) PHP
6 4 (2.27%) VBA
7 3 (1.70%) C
7 3 (1.70%) C++
8 2 (1.14%) C#
8 2 (1.14%) MATLAB
8 2 (1.14%) TypeScript
9 1 (0.57%) ActionScript
9 1 (0.57%) Bash Shell
9 1 (0.57%) Groovy
9 1 (0.57%) PL/SQL
9 1 (0.57%) Scala
9 1 (0.57%) Shell Script
Qualifications
1 50 (28.41%) Degree
2 4 (2.27%) PhD
3 1 (0.57%) MCP
3 1 (0.57%) Microsoft Certification
3 1 (0.57%) PMI Certification
3 1 (0.57%) PMP
3 1 (0.57%) SC Cleared
3 1 (0.57%) Security Cleared
Quality Assurance & Compliance
1 4 (2.27%) Actionable Recommendations
2 2 (1.14%) Data Quality
3 1 (0.57%) PCI DSS
3 1 (0.57%) QA
3 1 (0.57%) WCAG
System Software
1 1 (0.57%) Apache ZooKeeper
1 1 (0.57%) Varnish
1 1 (0.57%) Virtual Machines
1 1 (0.57%) VirtualBox
Systems Management
1 1 (0.57%) Capistrano
1 1 (0.57%) Kibana
1 1 (0.57%) logstash
Vendors
1 52 (29.55%) Adobe
2 39 (22.16%) Google
3 19 (10.80%) Omniture
4 15 (8.52%) Tableau
5 11 (6.25%) Microsoft
6 9 (5.11%) Oracle
7 7 (3.98%) Coremetrics
8 5 (2.84%) Cognos
8 5 (2.84%) hybris
8 5 (2.84%) Salesforce.com
9 4 (2.27%) Tealium
10 3 (1.70%) DoubleClick
10 3 (1.70%) MicroStrategy
10 3 (1.70%) Talend
11 2 (1.14%) Ab Initio
11 2 (1.14%) Brio
11 2 (1.14%) IBM
11 2 (1.14%) Informatica
11 2 (1.14%) SAP
11 2 (1.14%) Sitecore
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