The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 9 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
9 Feb 2016
Same period 2015 Same period 2014
Web Analytics
Rank 524 507 453
Rank change year-on-year
-17 -54
Contract jobs citing Web Analytics 84 71 116
As % of all contract IT jobs located in England 0.18% 0.15% 0.26%
As % of the Processes & Methodologies category 0.22% 0.19% 0.33%
Number of daily rates quoted 64 47 62
Average daily rate £375 £325 £400
Average daily rate % change year-on-year
+15.38% -18.75%
90% offered a daily rate of more than £267 £225 £193
10% offered a daily rate of more than £460 £450 £450
UK excluding London average daily rate £400 £325 £400
% change year-on-year
+23.07% -18.75%
Number of hourly rates quoted 0 1 0
Average hourly rate - £14.00 -
UK excluding London average hourly rate - £14.00 £14.37
% change year-on-year
- -2.57%
Web Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
38464 36543 34805
As % of all contract IT jobs located in England 81.46% 77.80% 77.07%
Number of daily rates quoted 25533 23649 21506
Average daily rate £430 £425 £401
Average daily rate % change year-on-year
+1.17% +6.11%
90% offered a daily rate of more than £300 £285 £273
10% offered a daily rate of more than £600 £575 £575
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 1098 988 1090
Average hourly rate £37.50 £26.00 £27.50
Average hourly rate % change year-on-year
+44.23% -5.45%
90% offered a hourly rate of more than £12.72 £12.00 £12.50
10% offered a hourly rate of more than £57.00 £45.50 £52.32
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

Web Analytics
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the England region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in England

Web Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the England region.

Web Analytics Daily Rate Trend in England

Web Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the England region over the 3 months to 9 February 2016.

Web Analytics Daily Rate Histogram in England

Web Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the England region.

Web Analytics Hourly Rate Trend in England

Web Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the England region over the 3 months to 9 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +34 61 £375 +20.00% 29
South East -12 14 £433 +15.33% 6
South West -9 4 £294 +2.17% 1
West Midlands -11 2 £338 +22.72%
East of England +1 1 - -
North West -12 1 £420 +40.00% 1
Yorkshire -12 1 - - 1
East Midlands - 1 £375 -
Web Analytics
UK

Web Analytics
Top 30 Related IT Skills in England

For the 6 months to 9 February 2016, IT contractor jobs across the England region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 195 (97.99%) Analytics
2 85 (42.71%) Marketing
3 70 (35.18%) Google
3 70 (35.18%) Google Analytics
4 64 (32.16%) Adobe
5 60 (30.15%) SEO
6 59 (29.65%) E-Commerce
7 51 (25.63%) CMS
8 50 (25.13%) User Experience
9 48 (24.12%) Agile Software Development
9 48 (24.12%) HTML
10 42 (21.11%) SQL
11 41 (20.60%) Analytical Skills
12 39 (19.60%) JavaScript
13 37 (18.59%) Digital Marketing
14 36 (18.09%) Adobe Analytics
15 35 (17.59%) CSS
16 27 (13.57%) Java
16 27 (13.57%) Tableau
17 26 (13.07%) Finance
17 26 (13.07%) WebTrends
18 25 (12.56%) Content Management
19 24 (12.06%) Social Media
20 23 (11.56%) Omniture
20 23 (11.56%) MS Excel
21 22 (11.06%) Tag Management
22 21 (10.55%) CRM
22 21 (10.55%) Microsoft
23 19 (9.55%) Degree
23 19 (9.55%) Retail

Web Analytics
Top Related IT Skills in England by Category

For the 6 months to 9 February 2016, IT contractor jobs across the England region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 51 (25.63%) CMS
2 14 (7.04%) Drupal
3 11 (5.53%) Adobe Experience Manager
3 11 (5.53%) SharePoint
4 10 (5.03%) SAS
5 7 (3.52%) Confluence
6 5 (2.51%) IIS
6 5 (2.51%) JBoss
7 4 (2.01%) Sitecore CMS
7 4 (2.01%) WebSphere
8 2 (1.01%) Apache Solr
8 2 (1.01%) SharePoint 2013
8 2 (1.01%) WordPress
9 1 (0.50%) Apache
9 1 (0.50%) DNN
9 1 (0.50%) Kentico
9 1 (0.50%) Magnolia
9 1 (0.50%) SharePoint 2010
9 1 (0.50%) Sitefinity
9 1 (0.50%) Umbraco
Applications
1 23 (11.56%) MS Excel
2 16 (8.04%) MS PowerPoint
3 14 (7.04%) Photoshop
4 11 (5.53%) MS Office
5 7 (3.52%) MS Visio
5 7 (3.52%) OmniGraffle
6 4 (2.01%) Adobe Illustrator
7 2 (1.01%) Fireworks
8 1 (0.50%) InfoPath
8 1 (0.50%) MS Project
Business Applications
1 26 (13.07%) WebTrends
2 6 (3.02%) Radian6
3 5 (2.51%) Dynamics CRM
3 5 (2.51%) Oracle CRM
3 5 (2.51%) Unica
4 4 (2.01%) Data Workbench
5 2 (1.01%) Eloqua
5 2 (1.01%) SAP Oil and Gas
6 1 (0.50%) Magento
6 1 (0.50%) Oracle Retail
Cloud Services
1 70 (35.18%) Google Analytics
2 36 (18.09%) Adobe Analytics
3 5 (2.51%) Google Cloud Platform
4 3 (1.51%) AdWords
4 3 (1.51%) Google Tag Manager
4 3 (1.51%) Microsoft Azure
4 3 (1.51%) Office 365
5 2 (1.01%) Amazon AWS
5 2 (1.01%) MailChimp
6 1 (0.50%) Pure360
6 1 (0.50%) Responsys
6 1 (0.50%) SmartFocus
Communications & Networking
1 11 (5.53%) Internet
2 4 (2.01%) HTTP
3 1 (0.50%) Firewall
3 1 (0.50%) Intranet
3 1 (0.50%) Intrusion Detection
Database & Business Intelligence
1 9 (4.52%) Big Data
2 7 (3.52%) Data Mining
2 7 (3.52%) MongoDB
2 7 (3.52%) NoSQL
3 6 (3.02%) Hadoop
4 5 (2.51%) BigQuery
5 4 (2.01%) Apache Hive
6 2 (1.01%) BusinessObjects
6 2 (1.01%) Data Warehouse
6 2 (1.01%) DB2
6 2 (1.01%) MySQL
6 2 (1.01%) QlikView
6 2 (1.01%) Spotfire
6 2 (1.01%) SQL Server
7 1 (0.50%) Microsoft Power View
7 1 (0.50%) PowerPivot
7 1 (0.50%) Relational Database
Development Applications
1 10 (5.03%) Axure RP
2 7 (3.52%) Balsamiq Mockups
2 7 (3.52%) Dreamweaver
2 7 (3.52%) Git (software)
2 7 (3.52%) JIRA
3 3 (1.51%) Cucumber
3 3 (1.51%) Team Foundation Server
4 2 (1.01%) Grunt
5 1 (0.50%) Ant
5 1 (0.50%) Jenkins
5 1 (0.50%) JUnit
5 1 (0.50%) Subversion
General
1 85 (42.71%) Marketing
2 26 (13.07%) Finance
3 19 (9.55%) Retail
4 18 (9.05%) Banking
5 9 (4.52%) Telecoms
6 7 (3.52%) Publishing
7 5 (2.51%) Games
8 4 (2.01%) Advertising
9 3 (1.51%) Electronics
10 2 (1.01%) Financial Institution
10 2 (1.01%) Manufacturing
11 1 (0.50%) Back Office
11 1 (0.50%) Billing
11 1 (0.50%) Dutch Language
11 1 (0.50%) French Language
11 1 (0.50%) German Language
11 1 (0.50%) Korean Language
11 1 (0.50%) Legal
11 1 (0.50%) Retail Banking
Job Titles
1 70 (35.18%) Analyst
2 27 (13.57%) Web Analyst
3 23 (11.56%) Business Analyst
3 23 (11.56%) Developer
4 22 (11.06%) Digital Analyst
5 19 (9.55%) Consultant
6 16 (8.04%) Designer
7 14 (7.04%) Web Consultant
8 13 (6.53%) Web Analytics Analyst
9 11 (5.53%) Marketing Analyst
9 11 (5.53%) Project Manager
10 10 (5.03%) Architect
10 10 (5.03%) Front End Developer (Client-Side Developer)
10 10 (5.03%) Web Analytics Consultant
11 9 (4.52%) Digital Business Analyst
11 9 (4.52%) UX Designer
12 8 (4.02%) Data Analyst
12 8 (4.02%) Digital Project Manager
12 8 (4.02%) Insight Analyst
12 8 (4.02%) Web Developer
Libraries, Frameworks & Software Standards
1 48 (24.12%) HTML
2 35 (17.59%) CSS
3 19 (9.55%) HTML5
3 19 (9.55%) jQuery
4 18 (9.05%) Web Services
5 11 (5.53%) .NET
5 11 (5.53%) Ajax
6 9 (4.52%) CSS3
7 8 (4.02%) Flash
7 8 (4.02%) JSON
8 7 (3.52%) AngularJS
8 7 (3.52%) XML
9 6 (3.02%) Middleware
10 4 (2.01%) COM
10 4 (2.01%) Dojo
10 4 (2.01%) LESS
10 4 (2.01%) RESTful
10 4 (2.01%) Sass
10 4 (2.01%) XHTML
11 3 (1.51%) XSL
Miscellaneous
1 50 (25.13%) User Experience
2 41 (20.60%) Analytical Skills
3 24 (12.06%) Social Media
4 14 (7.04%) Algorithms
4 14 (7.04%) Visualisation
5 9 (4.52%) Computer Science
5 9 (4.52%) Statistics
6 8 (4.02%) Management Information System
6 8 (4.02%) Mathematics
7 5 (2.51%) Copywriting
7 5 (2.51%) Data Extraction
7 5 (2.51%) Mobile App
7 5 (2.51%) Taxonomies
8 4 (2.01%) Digital Media
8 4 (2.01%) Economics
8 4 (2.01%) Online Banking
8 4 (2.01%) W3C
9 3 (1.51%) Data Structures
10 1 (0.50%) Internet of Things
10 1 (0.50%) New Media
Operating Systems
1 7 (3.52%) Android
2 4 (2.01%) Windows
3 3 (1.51%) Apple iOS
4 2 (1.01%) Linux
5 1 (0.50%) Windows 10
5 1 (0.50%) Windows Server 2012
Processes & Methodologies
1 195 (97.99%) Analytics
2 60 (30.15%) SEO
3 59 (29.65%) E-Commerce
4 48 (24.12%) Agile Software Development
5 37 (18.59%) Digital Marketing
6 25 (12.56%) Content Management
7 22 (11.06%) Tag Management
8 21 (10.55%) CRM
9 17 (8.54%) Business Intelligence
10 16 (8.04%) Data Analysis
11 15 (7.54%) Information Architecture
12 14 (7.04%) Responsive Web Design
13 13 (6.53%) Web Design
14 12 (6.03%) Online Marketing
15 11 (5.53%) Data Modelling
15 11 (5.53%) Project Management
15 11 (5.53%) Stakeholder Management
16 10 (5.03%) Problem Management
16 10 (5.03%) Use Case
16 10 (5.03%) Web Development
Programming Languages
1 42 (21.11%) SQL
2 39 (19.60%) JavaScript
3 27 (13.57%) Java
4 9 (4.52%) PHP
5 7 (3.52%) Python
6 5 (2.51%) VBA
7 4 (2.01%) R
8 3 (1.51%) C#
9 2 (1.01%) VB
10 1 (0.50%) ActionScript
10 1 (0.50%) ActionScript 2.0
10 1 (0.50%) Ruby
10 1 (0.50%) Scala
10 1 (0.50%) VB.NET
Qualifications
1 19 (9.55%) Degree
2 8 (4.02%) PMI Certification
2 8 (4.02%) PMP
3 6 (3.02%) Security Cleared
4 4 (2.01%) SC Cleared
5 1 (0.50%) MCP
5 1 (0.50%) Microsoft Certification
Quality Assurance & Compliance
1 13 (6.53%) QA
2 5 (2.51%) SLA
3 2 (1.01%) Data Quality
4 1 (0.50%) Disclosure Scotland
System Software
1 2 (1.01%) Varnish
Systems Management
1 7 (3.52%) ZABBIX
2 5 (2.51%) Puppet
3 1 (0.50%) Ganglia
3 1 (0.50%) Nagios
3 1 (0.50%) Opscode Chef
Vendors
1 70 (35.18%) Google
2 64 (32.16%) Adobe
3 27 (13.57%) Tableau
4 23 (11.56%) Omniture
5 21 (10.55%) Microsoft
6 14 (7.04%) Salesforce.com
7 8 (4.02%) Oracle
7 8 (4.02%) Sitecore
8 7 (3.52%) IBM
9 6 (3.02%) Coremetrics
9 6 (3.02%) webMethods
10 5 (2.51%) Atlassian
10 5 (2.51%) Dynatrace
10 5 (2.51%) Software AG
10 5 (2.51%) Splunk
11 3 (1.51%) Salesforce Marketing Cloud
12 2 (1.01%) Facebook
12 2 (1.01%) Marketo
12 2 (1.01%) SAP
12 2 (1.01%) Teradata
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Square One Resources
Rate: Market Rates
Posted: 4 days ago
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Rate: £38,000
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Rate: £360 - £470 per day
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Rate: c.£38,000
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