The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the England region. Included is a guide to the contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 25 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
25 May 2016
Same period 2015 Same period 2014
Web Analytics
Rank 571 488 480
Rank change year-on-year
-83 -8
Contract jobs citing Web Analytics 55 123 101
As % of all contract IT jobs located in England 0.11% 0.25% 0.21%
As % of the Processes & Methodologies category 0.14% 0.32% 0.27%
Number of daily rates quoted 39 76 59
Median daily rate £385 £400 £375
Median daily rate % change year-on-year
-3.75% +6.66%
90% offered a daily rate of more than £225 £219 £272
10% offered a daily rate of more than £500 £530 £480
UK excluding London median daily rate £388 £325 £388
% change year-on-year
+19.23% -16.12%
Number of hourly rates quoted 0 0 3
Median hourly rate - - £38.80
UK excluding London median hourly rate - - £20.50
Web Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
40456 39044 37496
As % of all contract IT jobs located in England 82.11% 79.32% 78.05%
Number of daily rates quoted 27087 25129 24044
Median daily rate £450 £415 £400
Median daily rate % change year-on-year
+8.43% +3.75%
90% offered a daily rate of more than £300 £285 £275
10% offered a daily rate of more than £600 £575 £568
UK excluding London median daily rate £400 £385 £375
% change year-on-year
+3.89% +2.66%
Number of hourly rates quoted 906 1122 1153
Median hourly rate £27.50 £29.00 £29.00
Median hourly rate % change year-on-year
-5.17% -
90% offered a hourly rate of more than £12.75 £12.00 £12.50
10% offered a hourly rate of more than £47.50 £47.83 £47.50
UK excluding London median hourly rate £33.75 £30.50 £30.00
% change year-on-year
+10.65% +1.66%

Web Analytics
Jobs Demand Trend in England

The demand trend of contract jobs across the England region citing Web Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in England

Web Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the England region.

Web Analytics Daily Rate Trend in England

Web Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the England region over the 3 months to 25 May 2016.

Web Analytics Daily Rate Histogram in England

Web Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the England region.

Web Analytics Hourly Rate Trend in England

Web Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the England region over the 3 months to 25 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -32 43 £385 -12.00% 26
South East -22 5 £340 +60.00% 10
South West -9 3 £160 -54.28%
East Midlands +3 2 £450 +100.00%
East of England +3 1 £400 - 3
Yorkshire -2 1 £425 -22.72% 2
Web Analytics
UK

Web Analytics
Top 30 Related IT Skills in England

For the 6 months to 25 May 2016, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Web Analytics.

1 128 (100.00%) Analytics
2 59 (46.09%) Marketing
3 52 (40.63%) Adobe
4 37 (28.91%) Google
5 35 (27.34%) Google Analytics
6 33 (25.78%) CMS
7 31 (24.22%) Adobe Analytics
8 30 (23.44%) E-Commerce
9 29 (22.66%) SEO
10 26 (20.31%) HTML
10 26 (20.31%) Agile Software Development
11 25 (19.53%) Omniture
12 23 (17.97%) CSS
13 22 (17.19%) Adobe Experience Manager
14 21 (16.41%) User Experience
14 21 (16.41%) CRM
14 21 (16.41%) Content Management
15 20 (15.63%) SQL
16 19 (14.84%) JavaScript
17 18 (14.06%) WebTrends
18 17 (13.28%) Java
19 16 (12.50%) Web Services
19 16 (12.50%) Data Analysis
19 16 (12.50%) Degree
19 16 (12.50%) Tag Management
19 16 (12.50%) Social Media
20 15 (11.72%) Web Development
21 13 (10.16%) Digital Marketing
21 13 (10.16%) jQuery
21 13 (10.16%) Finance

Web Analytics
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 33 (25.78%) CMS
2 22 (17.19%) Adobe Experience Manager
3 8 (6.25%) Drupal
4 5 (3.91%) Confluence
5 4 (3.13%) Apache
5 4 (3.13%) Sitecore CMS
6 3 (2.34%) SharePoint
6 3 (2.34%) WebSphere
7 2 (1.56%) Apache Solr
7 2 (1.56%) Node.js
7 2 (1.56%) SAS
7 2 (1.56%) WordPress
8 1 (0.78%) Community Server
8 1 (0.78%) Elasticsearch
8 1 (0.78%) Magnolia
8 1 (0.78%) Mule
8 1 (0.78%) SharePoint 2013
8 1 (0.78%) Tomcat
8 1 (0.78%) Umbraco
8 1 (0.78%) WebLogic Portal
Applications
1 10 (7.81%) Photoshop
2 8 (6.25%) MS Excel
2 8 (6.25%) MS Office
3 4 (3.13%) Adobe Illustrator
3 4 (3.13%) OmniGraffle
4 2 (1.56%) MS PowerPoint
5 1 (0.78%) MS Project
5 1 (0.78%) MS Visio
Business Applications
1 18 (14.06%) WebTrends
2 8 (6.25%) Unica
3 7 (5.47%) Radian6
4 6 (4.69%) Eloqua
5 2 (1.56%) SAP Oil and Gas
6 1 (0.78%) Dynamics CRM
6 1 (0.78%) Oracle BPM
6 1 (0.78%) Oracle Retail
6 1 (0.78%) SAP hybris
Cloud Services
1 35 (27.34%) Google Analytics
2 31 (24.22%) Adobe Analytics
3 4 (3.13%) AdWords
3 4 (3.13%) Amazon AWS
3 4 (3.13%) Google Tag Manager
3 4 (3.13%) SaaS
4 3 (2.34%) SmartFocus
5 2 (1.56%) GitHub
5 2 (1.56%) Google Cloud Platform
5 2 (1.56%) Microsoft Azure
6 1 (0.78%) Amazon S3
6 1 (0.78%) Heroku
6 1 (0.78%) MailChimp
6 1 (0.78%) Office 365
6 1 (0.78%) Pure360
6 1 (0.78%) Responsys
Communications & Networking
1 3 (2.34%) HTTP
1 3 (2.34%) Internet
2 1 (0.78%) Firewall
2 1 (0.78%) Intranet
2 1 (0.78%) Intrusion Detection
2 1 (0.78%) SMS
Database & Business Intelligence
1 7 (5.47%) Big Data
2 6 (4.69%) Data Mining
3 4 (3.13%) MongoDB
4 3 (2.34%) Apache Hive
4 3 (2.34%) Hadoop
5 2 (1.56%) BigQuery
5 2 (1.56%) MySQL
5 2 (1.56%) Oracle Database
5 2 (1.56%) SQL Server
6 1 (0.78%) Data Warehouse
6 1 (0.78%) MariaDB
6 1 (0.78%) NoSQL
6 1 (0.78%) Oracle Database 11g
6 1 (0.78%) PostgreSQL
6 1 (0.78%) Relational Database
6 1 (0.78%) SQL Server Integration Services
Development Applications
1 7 (5.47%) Grunt
2 6 (4.69%) Dreamweaver
2 6 (4.69%) Git (software)
3 5 (3.91%) JIRA
4 4 (3.13%) Axure RP
5 3 (2.34%) Balsamiq Mockups
6 1 (0.78%) Atlassian Bamboo
6 1 (0.78%) Bower
6 1 (0.78%) FindBugs
6 1 (0.78%) Gatling
6 1 (0.78%) Geb
6 1 (0.78%) Gradle
6 1 (0.78%) Jenkins
6 1 (0.78%) JUnit
6 1 (0.78%) Sonatype Nexus
6 1 (0.78%) Spock
6 1 (0.78%) Subversion
6 1 (0.78%) Vagrant
General
1 59 (46.09%) Marketing
2 13 (10.16%) Finance
3 11 (8.59%) Banking
4 10 (7.81%) Retail
5 5 (3.91%) Publishing
5 5 (3.91%) Telecoms
6 4 (3.13%) Advertising
7 2 (1.56%) Electronics
7 2 (1.56%) Games
7 2 (1.56%) Law
7 2 (1.56%) Manufacturing
8 1 (0.78%) Billing
8 1 (0.78%) Korean Language
8 1 (0.78%) Legal
Job Titles
1 33 (25.78%) Analyst
2 22 (17.19%) Developer
3 18 (14.06%) Web Analyst
4 17 (13.28%) Architect
5 13 (10.16%) Consultant
5 13 (10.16%) Designer
6 11 (8.59%) Web Consultant
7 10 (7.81%) Analytics Consultant
7 10 (7.81%) Digital Designer
7 10 (7.81%) Web Analytics Consultant
8 9 (7.03%) E-Commerce Designer
8 9 (7.03%) Solutions Designer
9 8 (6.25%) Solutions Architect
10 7 (5.47%) Digital Analyst
10 7 (5.47%) SEO Executive
10 7 (5.47%) Web Analytics Analyst
10 7 (5.47%) Web Manager
11 6 (4.69%) Analytics Manager
11 6 (4.69%) Web Analytics Manager
11 6 (4.69%) Web Developer
Libraries, Frameworks & Software Standards
1 26 (20.31%) HTML
2 23 (17.97%) CSS
3 16 (12.50%) Web Services
4 13 (10.16%) jQuery
5 11 (8.59%) HTML5
5 11 (8.59%) XML
6 9 (7.03%) Middleware
7 8 (6.25%) Ajax
7 8 (6.25%) Spring
8 6 (4.69%) JSON
8 6 (4.69%) LESS
8 6 (4.69%) RESTful
9 5 (3.91%) AngularJS
9 5 (3.91%) REST
9 5 (3.91%) Sass
10 4 (3.13%) .NET
10 4 (3.13%) CSS3
10 4 (3.13%) J2EE
11 3 (2.34%) Dojo
11 3 (2.34%) OSGi
Miscellaneous
1 21 (16.41%) User Experience
2 16 (12.50%) Social Media
3 9 (7.03%) Analytical Skills
4 7 (5.47%) Computer Science
5 6 (4.69%) Algorithms
6 5 (3.91%) Management Information System
6 5 (3.91%) Mathematics
6 5 (3.91%) Statistics
7 3 (2.34%) Copywriting
7 3 (2.34%) Data Centre
7 3 (2.34%) Data Integration
7 3 (2.34%) Economics
7 3 (2.34%) Enterprise Software
7 3 (2.34%) FMCG
7 3 (2.34%) Visualisation
8 1 (0.78%) Data Structures
8 1 (0.78%) Digital Media
8 1 (0.78%) Mobile App
8 1 (0.78%) Mobile Banking
8 1 (0.78%) New Media
Operating Systems
1 5 (3.91%) Linux
2 3 (2.34%) Android
3 1 (0.78%) Apple iOS
3 1 (0.78%) Windows
3 1 (0.78%) Windows 10
3 1 (0.78%) Windows Server 2012
Processes & Methodologies
1 128 (100.00%) Analytics
2 30 (23.44%) E-Commerce
3 29 (22.66%) SEO
4 26 (20.31%) Agile Software Development
5 21 (16.41%) Content Management
5 21 (16.41%) CRM
6 16 (12.50%) Data Analysis
6 16 (12.50%) Tag Management
7 15 (11.72%) Web Development
8 13 (10.16%) Digital Marketing
9 12 (9.38%) Data Analytics
10 10 (7.81%) Business Intelligence
10 10 (7.81%) Data Modelling
10 10 (7.81%) Scrum
11 8 (6.25%) Stakeholder Management
11 8 (6.25%) Statistical Analysis
12 7 (5.47%) Customer Engagement
12 7 (5.47%) Performance Management
12 7 (5.47%) Responsive Web Design
12 7 (5.47%) Web Design
Programming Languages
1 20 (15.63%) SQL
2 19 (14.84%) JavaScript
3 17 (13.28%) Java
4 7 (5.47%) Python
5 6 (4.69%) VBA
6 5 (3.91%) PHP
7 3 (2.34%) C#
7 3 (2.34%) R
8 2 (1.56%) ActionScript
9 1 (0.78%) ActionScript 2.0
9 1 (0.78%) Groovy
9 1 (0.78%) PL/SQL
9 1 (0.78%) Ruby
9 1 (0.78%) Scala
Qualifications
1 16 (12.50%) Degree
2 1 (0.78%) PMI Certification
2 1 (0.78%) PMP
Quality Assurance & Compliance
1 6 (4.69%) QA
2 1 (0.78%) PCI DSS
System Software
1 3 (2.34%) Varnish
2 1 (0.78%) Apache ZooKeeper
2 1 (0.78%) VirtualBox
Systems Management
1 1 (0.78%) Capistrano
1 1 (0.78%) Ganglia
1 1 (0.78%) Kibana
1 1 (0.78%) logstash
1 1 (0.78%) Nagios
1 1 (0.78%) Opscode Chef
1 1 (0.78%) Puppet
Vendors
1 52 (40.63%) Adobe
2 37 (28.91%) Google
3 25 (19.53%) Omniture
4 10 (7.81%) Salesforce.com
5 8 (6.25%) Coremetrics
5 8 (6.25%) Tableau
6 6 (4.69%) IBM
6 6 (4.69%) Optimizely
6 6 (4.69%) Oracle
7 5 (3.91%) hybris
7 5 (3.91%) Microsoft
7 5 (3.91%) Sitecore
8 4 (3.13%) SAP
9 3 (2.34%) Atlassian
9 3 (2.34%) Cognos
10 2 (1.56%) DoubleClick
10 2 (1.56%) Marketo
10 2 (1.56%) Siebel
10 2 (1.56%) Teradata
10 2 (1.56%) Zend
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