The first table below looks at the demand for Web Analytics skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 17 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the England region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
17 Apr 2014
Same period 2013 Same period 2012
Web Analytics
Rank 450 427 410
Rank change year-on-year
-23 -17
Contract jobs citing Web Analytics 107 95 161
As % of all contract IT jobs located in England 0.21% 0.22% 0.29%
As % of the Processes & Methodologies category 0.28% 0.30% 0.41%
Number of daily rates quoted 68 79 98
Average daily rate £400 £320 £325
Average daily rate % change year-on-year
+25.00% -1.53%
90% offered a daily rate of more than £300 £165 £225
10% offered a daily rate of more than £480 £600 £425
UK excluding London average daily rate £400 £275 £325
% change year-on-year
+45.45% -15.38%
Number of hourly rates quoted 1 1 6
Average hourly rate £45.00 £90.00 £16.50
Average hourly rate % change year-on-year
-50.00% +445.45%
UK excluding London average hourly rate - - £16.50
Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
37929 31517 38922
As % of all contract IT jobs located in England 73.86% 72.98% 69.90%
Number of daily rates quoted 23931 19262 22641
Average daily rate £405 £413 £415
Average daily rate % change year-on-year
-1.81% -0.60%
90% offered a daily rate of more than £275 £275 £275
10% offered a daily rate of more than £575 £575 £600
UK excluding London average daily rate £375 £363 £370
% change year-on-year
+3.44% -2.02%
Number of hourly rates quoted 1113 994 1339
Average hourly rate £28.00 £32.00 £27.50
Average hourly rate % change year-on-year
-12.50% +16.36%
90% offered a hourly rate of more than £12.25 £13.55 £13.90
10% offered a hourly rate of more than £50.00 £54.00 £45.00
UK excluding London average hourly rate £30.00 £32.00 £27.50
% change year-on-year
-6.25% +16.36%
Web Analytics
UK

Web Analytics
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the England region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in England

Web Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the England region.

Web Analytics Daily Rate Trend in England

Web Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the England region over the 3 months to 17 April 2014.

Web Analytics Daily Rate Histogram in England

Web Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the England region.

Web Analytics Hourly Rate Trend in England

Web Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the England region over the 3 months to 17 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Find
Job
Vacancies
London -38 62 £410 +17.14% 34
South East -15 19 £400 +45.45% 4
East of England -17 15 £425 +88.88% 2
West Midlands -21 6 £313 +26.90%
Yorkshire - 2 - - 4
South West -26 1 £500 +117.39% 3
East Midlands - - - -
Midlands - - - -
North East - - - - 1
North West - - - - 8
Web Analytics
UK

Web Analytics
Top 30 Related IT Skills in England

For the 6 months to 17 April 2014, IT contractor jobs across the England region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 230 (100.00%) Analytics
2 96 (41.74%) Marketing
3 75 (32.61%) E-Commerce
4 52 (22.61%) Retail
5 46 (20.00%) Adobe
6 43 (18.70%) Finance
7 42 (18.26%) SEO
8 39 (16.96%) Digital Marketing
9 38 (16.52%) HTML
10 36 (15.65%) Project Management
10 36 (15.65%) Content Management
11 34 (14.78%) Degree
11 34 (14.78%) Mobile App
12 32 (13.91%) SiteCatalyst
12 32 (13.91%) CSS
13 29 (12.61%) CRM
13 29 (12.61%) Omniture
14 28 (12.17%) B2C
14 28 (12.17%) Social Media
15 27 (11.74%) CMS
16 25 (10.87%) Stakeholder Management
17 23 (10.00%) SQL
17 23 (10.00%) Google
17 23 (10.00%) Agile Software Development
18 22 (9.57%) JavaScript
18 22 (9.57%) Business Intelligence
19 20 (8.70%) Google Analytics
20 19 (8.26%) Unica
20 19 (8.26%) Visualisation
21 18 (7.83%) Use Case

Web Analytics
Top Related IT Skills in England by Category

For the 6 months to 17 April 2014, IT contractor jobs across the England region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 27 (11.74%) CMS
2 12 (5.22%) Adobe CQ
3 11 (4.78%) SharePoint
4 6 (2.61%) SAS
5 5 (2.17%) Magnolia
5 5 (2.17%) IIS
6 4 (1.74%) SharePoint 2013
7 2 (0.87%) TeamSite
7 2 (0.87%) SharePoint 2010
7 2 (0.87%) MQSeries
8 1 (0.43%) WebLogic
8 1 (0.43%) Apache
8 1 (0.43%) SharePoint Server
8 1 (0.43%) WebSphere
8 1 (0.43%) DNN
8 1 (0.43%) Umbraco
8 1 (0.43%) WordPress
8 1 (0.43%) Kentico
Applications
1 18 (7.83%) Photoshop
2 9 (3.91%) MS Excel
3 5 (2.17%) MS Office
3 5 (2.17%) Fireworks
4 4 (1.74%) Adobe Illustrator
4 4 (1.74%) MS PowerPoint
4 4 (1.74%) Spreadsheet
5 3 (1.30%) PowerPivot
6 2 (0.87%) QuarkXPress
6 2 (0.87%) FreeHand
7 1 (0.43%) InDesign
7 1 (0.43%) MS Visio
7 1 (0.43%) SPSS
Business Applications
1 32 (13.91%) SiteCatalyst
2 20 (8.70%) Google Analytics
3 9 (3.91%) WebTrends
4 1 (0.43%) Tridion
Cloud Services
1 5 (2.17%) SaaS
2 2 (0.87%) Amazon AWS
3 1 (0.43%) Amazon S3
Communications & Networking
1 14 (6.09%) Internet
2 5 (2.17%) Intranet
3 3 (1.30%) DNS
4 2 (0.87%) Broadband
5 1 (0.43%) SMS
5 1 (0.43%) HTTP
5 1 (0.43%) TCP/IP
5 1 (0.43%) DMZ
5 1 (0.43%) Firewall
5 1 (0.43%) VLAN
Database & Business Intelligence
1 9 (3.91%) SQL Server
1 9 (3.91%) Relational Database
2 7 (3.04%) Data Warehouse
2 7 (3.04%) Hadoop
3 6 (2.61%) Data Mining
3 6 (2.61%) Big Data
4 5 (2.17%) Oracle Reports
5 4 (1.74%) MongoDB
5 4 (1.74%) NoSQL
6 3 (1.30%) MySQL
7 2 (0.87%) Oracle Exadata
7 2 (0.87%) Redis
7 2 (0.87%) PowerCenter
7 2 (0.87%) PostgreSQL
7 2 (0.87%) SQL Server Reporting Services
7 2 (0.87%) QlikView
8 1 (0.43%) SQL Server Analysis Services
8 1 (0.43%) Amazon RDS
8 1 (0.43%) Oracle ODI
8 1 (0.43%) SQL Server Integration Services
Development Applications
1 12 (5.22%) Axure RP
2 9 (3.91%) Appcelerator Titanium
3 7 (3.04%) Dreamweaver
4 3 (1.30%) Jasmine
5 1 (0.43%) Gradle
5 1 (0.43%) Jenkins
5 1 (0.43%) Grunt
5 1 (0.43%) Ant
5 1 (0.43%) JUnit
5 1 (0.43%) Visual Studio
5 1 (0.43%) Subversion
5 1 (0.43%) Maven
5 1 (0.43%) Firebug
5 1 (0.43%) Atlassian Bamboo
5 1 (0.43%) HtmlUnit
5 1 (0.43%) Git (software)
5 1 (0.43%) Team Foundation Server
General
1 96 (41.74%) Marketing
2 52 (22.61%) Retail
3 43 (18.70%) Finance
4 17 (7.39%) Publishing
5 14 (6.09%) Games
6 11 (4.78%) Automotive
6 11 (4.78%) Telecoms
7 6 (2.61%) Advertising
8 5 (2.17%) Manufacturing
8 5 (2.17%) Banking
9 4 (1.74%) Legal
10 3 (1.30%) Financial Institution
10 3 (1.30%) French Language
11 2 (0.87%) German Language
11 2 (0.87%) Spanish Language
12 1 (0.43%) Czech Language
12 1 (0.43%) Italian Language
12 1 (0.43%) Portuguese Language
Job Titles
1 71 (30.87%) Analyst
2 32 (13.91%) Business Analyst
3 29 (12.61%) Web Analyst
4 23 (10.00%) Architect
5 20 (8.70%) Developer
6 18 (7.83%) Product Manager
6 18 (7.83%) Designer
7 17 (7.39%) Consultant
8 15 (6.52%) Project Manager
8 15 (6.52%) User Experience Designer
9 10 (4.35%) Online Product Manager
10 9 (3.91%) Senior User Experience Designer
10 9 (3.91%) Front-End Developer
10 9 (3.91%) Senior Designer
10 9 (3.91%) Solutions Architect
10 9 (3.91%) Senior Analyst
11 7 (3.04%) Lead Architect
11 7 (3.04%) Content Manager
12 6 (2.61%) Copywriter
12 6 (2.61%) Data Analyst
Libraries, Frameworks & Software Standards
1 38 (16.52%) HTML
2 32 (13.91%) CSS
3 17 (7.39%) CSS3
4 16 (6.96%) HTML5
5 14 (6.09%) jQuery
6 13 (5.65%) .NET
7 8 (3.48%) XML
8 6 (2.61%) JSON
8 6 (2.61%) Web Services
9 5 (2.17%) Backbone.js
9 5 (2.17%) Ajax
10 4 (1.74%) .NET Framework
10 4 (1.74%) J2EE
10 4 (1.74%) LESS
11 3 (1.30%) Sass
11 3 (1.30%) JSP
12 2 (0.87%) ASP.NET
12 2 (0.87%) Hibernate
12 2 (0.87%) Spring
12 2 (0.87%) XSLT
Miscellaneous
1 34 (14.78%) Mobile App
2 28 (12.17%) Social Media
3 19 (8.26%) Visualisation
4 8 (3.48%) Mathematics
4 8 (3.48%) Digital Media
5 7 (3.04%) Statistics
6 6 (2.61%) Copywriting
7 5 (2.17%) Computer Science
7 5 (2.17%) Economics
7 5 (2.17%) FMCG
8 4 (1.74%) Linked Data
8 4 (1.74%) W3C
8 4 (1.74%) Management Information System
9 3 (1.30%) Open Source
10 2 (0.87%) Data Integration
10 2 (0.87%) Online Games
10 2 (0.87%) Web 2.0
10 2 (0.87%) Smartphone
11 1 (0.43%) Photography
11 1 (0.43%) Online Gambling
Operating Systems
1 17 (7.39%) Android
1 17 (7.39%) Apple iOS
2 11 (4.78%) Windows
3 5 (2.17%) Windows Server 2003
3 5 (2.17%) Windows Server 2008
4 4 (1.74%) Linux
4 4 (1.74%) Windows XP
5 2 (0.87%) Windows Phone
6 1 (0.43%) UNIX
Processes & Methodologies
1 230 (100.00%) Analytics
2 75 (32.61%) E-Commerce
3 42 (18.26%) SEO
4 39 (16.96%) Digital Marketing
5 36 (15.65%) Content Management
5 36 (15.65%) Project Management
6 29 (12.61%) CRM
7 28 (12.17%) B2C
8 25 (10.87%) Stakeholder Management
9 23 (10.00%) Agile Software Development
10 22 (9.57%) Business Intelligence
11 18 (7.83%) Scrum
11 18 (7.83%) Use Case
12 17 (7.39%) Product Management
13 15 (6.52%) B2B
14 14 (6.09%) User Acceptance Testing
14 14 (6.09%) Data Analysis
14 14 (6.09%) Pay per click
15 13 (5.65%) Information Architecture
15 13 (5.65%) GAP Analysis
Programming Languages
1 23 (10.00%) SQL
2 22 (9.57%) JavaScript
3 8 (3.48%) Java
4 4 (1.74%) Python
5 3 (1.30%) Data Analysis Expressions (DAX)
5 3 (1.30%) PHP
6 2 (0.87%) Perl
6 2 (0.87%) C
6 2 (0.87%) R
7 1 (0.43%) XPath
7 1 (0.43%) C#
7 1 (0.43%) VBA
Qualifications
1 34 (14.78%) Degree
2 6 (2.61%) Security Cleared
3 5 (2.17%) SC Cleared
4 4 (1.74%) ACCA
4 4 (1.74%) CIMA
5 2 (0.87%) ISEB
6 1 (0.43%) ITIL Certification
Quality Assurance & Compliance
1 3 (1.30%) WCAG
2 2 (0.87%) QA
System Software
1 4 (1.74%) Active Directory
Systems Management
1 1 (0.43%) Nagios
Vendors
1 46 (20.00%) Adobe
2 29 (12.61%) Omniture
3 23 (10.00%) Google
4 19 (8.26%) Unica
5 13 (5.65%) Microsoft
6 12 (5.22%) Oracle
7 9 (3.91%) Appcelerator
8 7 (3.04%) comScore
9 3 (1.30%) Facebook
9 3 (1.30%) Siebel
10 2 (0.87%) DoubleClick
10 2 (0.87%) Interwoven
10 2 (0.87%) Informatica
10 2 (0.87%) Quark
10 2 (0.87%) Salesforce.com
10 2 (0.87%) Vertica
10 2 (0.87%) Tableau
11 1 (0.43%) Coremetrics
11 1 (0.43%) hybris
11 1 (0.43%) Akamai
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