The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the England region. Included is a guide to the contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 24 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
24 Jan 2017
Same period 2016 Same period 2015
Web Analytics
UK / England
Rank 438 488 494
Rank change year-on-year
+50 +6
Contract jobs citing Web Analytics 130 102 82
As % of all contract IT jobs located in England 0.31% 0.22% 0.18%
As % of the Processes & Methodologies category 0.38% 0.27% 0.23%
Number of daily rates quoted 84 80 59
Median daily rate £404 £375 £325
Median daily rate % change year-on-year
+7.66% +15.38%
90% offered a daily rate of more than £300 £253 £263
10% offered a daily rate of more than £575 £500 £463
UK excluding London median daily rate £350 £400 £356
% change year-on-year
-12.50% +12.28%
Number of hourly rates quoted 0 0 1
Median hourly rate - - £14.00
UK excluding London median hourly rate - - £14.00

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
34228 37564 35753
As % of all contract IT jobs located in England 82.41% 82.01% 78.66%
Number of daily rates quoted 22833 24718 23381
Median daily rate £450 £425 £425
Median daily rate % change year-on-year
+5.88% -
90% offered a daily rate of more than £300 £300 £285
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £405 £400 £390
% change year-on-year
+1.25% +2.56%
Number of hourly rates quoted 836 1096 958
Median hourly rate £35.00 £37.50 £25.00
Median hourly rate % change year-on-year
-6.66% +50.00%
90% offered a hourly rate of more than £13.00 £13.00 £12.00
10% offered a hourly rate of more than £50.00 £55.00 £47.50
UK excluding London median hourly rate £35.00 £40.00 £26.00
% change year-on-year
-12.50% +53.84%

Web Analytics
Jobs Demand Trend in England

The demand trend of contract jobs across the England region citing Web Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in England

Web Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the England region.

Web Analytics Daily Rate Trend in England

Web Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the England region over the 3 months to 24 January 2017.

Web Analytics Daily Rate Histogram in England

Web Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the England region.

Web Analytics Hourly Rate Trend in England

Web Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the England region over the 3 months to 24 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +3 72 £450 +20.00% 28
South East +26 28 £373 -13.87% 8
West Midlands +4 10 £319 -5.55% 2
North West +26 6 £463 +105.55%
Yorkshire +21 6 £338 -10.00% 1
South West +7 6 £338 -3.57% 2
North East - 2 - - 1
Web Analytics
UK

Web Analytics
Top 30 Related IT Skills in England

For the 6 months to 24 January 2017, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Web Analytics.

1 295 (100.00%) Analytics
2 191 (64.75%) Marketing
3 129 (43.73%) Business Intelligence
4 113 (38.31%) Big Data
5 111 (37.63%) Credit Risk
6 102 (34.58%) SQL
7 93 (31.53%) Google
8 79 (26.78%) Degree
8 79 (26.78%) Analytical Skills
9 77 (26.10%) Google Analytics
10 65 (22.03%) Agile Software Development
11 60 (20.34%) Adobe
12 58 (19.66%) User Experience
13 49 (16.61%) E-Commerce
14 48 (16.27%) Finance
15 47 (15.93%) Python
15 47 (15.93%) SAS
16 46 (15.59%) Stakeholder Management
17 45 (15.25%) JavaScript
18 41 (13.90%) HTML
19 40 (13.56%) R
20 36 (12.20%) Adobe Analytics
20 36 (12.20%) Retail
21 35 (11.86%) Statistics
22 34 (11.53%) Hadoop
23 33 (11.19%) Linux
24 32 (10.85%) Data Analysis
24 32 (10.85%) Visualisation
25 31 (10.51%) Apache Spark
26 29 (9.83%) Java

Web Analytics
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 47 (15.93%) SAS
2 31 (10.51%) Apache Spark
3 20 (6.78%) CMS
4 8 (2.71%) Confluence
5 4 (1.36%) Apache
5 4 (1.36%) Drupal
5 4 (1.36%) Elasticsearch
6 3 (1.02%) nginx
7 2 (0.68%) Adobe Experience Manager
7 2 (0.68%) SharePoint
8 1 (0.34%) IIS
8 1 (0.34%) Sitecore CMS
8 1 (0.34%) Tomcat
8 1 (0.34%) WebSphere
Applications
1 21 (7.12%) MS Excel
2 9 (3.05%) SPSS
3 7 (2.37%) MS Office
3 7 (2.37%) MS PowerPoint
4 4 (1.36%) Photoshop
5 3 (1.02%) Adobe Creative Suite
6 2 (0.68%) Adobe Illustrator
7 1 (0.34%) EViews
7 1 (0.34%) MS Visio
7 1 (0.34%) Spreadsheet
7 1 (0.34%) Weka
Business Applications
1 16 (5.42%) Adobe Campaign
2 14 (4.75%) WebTrends
3 4 (1.36%) Sprinklr
4 3 (1.02%) FastStats
5 2 (0.68%) Radian6
5 2 (0.68%) SessionCam
5 2 (0.68%) Unica
6 1 (0.34%) Oracle BPM
Cloud Services
1 77 (26.10%) Google Analytics
2 36 (12.20%) Adobe Analytics
3 27 (9.15%) Google Tag Manager
4 13 (4.41%) GitHub
5 8 (2.71%) Amazon AWS
6 3 (1.02%) Microsoft Azure
7 2 (0.68%) Adobe Creative Cloud
7 2 (0.68%) SmartFocus
8 1 (0.34%) Basecamp
8 1 (0.34%) Cloud Computing
8 1 (0.34%) Google Cloud Platform
8 1 (0.34%) SaaS
Communications & Networking
1 15 (5.08%) HTTP
1 15 (5.08%) Kerberos
1 15 (5.08%) LDAP
2 7 (2.37%) Internet
3 4 (1.36%) Firewall
4 1 (0.34%) HTTPS
4 1 (0.34%) Intranet
4 1 (0.34%) SSL
Database & Business Intelligence
1 113 (38.31%) Big Data
2 34 (11.53%) Hadoop
3 23 (7.80%) Data Warehouse
4 22 (7.46%) Base SAS
5 16 (5.42%) Apache Hive
6 11 (3.73%) QlikView
6 11 (3.73%) SAS Enterprise Guide
7 10 (3.39%) NoSQL
8 9 (3.05%) HBase
8 9 (3.05%) Relational Database
8 9 (3.05%) SQL Server
9 8 (2.71%) MS Access
10 7 (2.37%) BusinessObjects
11 6 (2.03%) MySQL
12 5 (1.69%) Data Mining
12 5 (1.69%) SQL Server Reporting Services
13 4 (1.36%) Mixpanel
13 4 (1.36%) Qlik Sense
13 4 (1.36%) RDBMS
14 3 (1.02%) SQL Server Analysis Services
Development Applications
1 25 (8.47%) Jenkins
2 21 (7.12%) Git (software)
3 13 (4.41%) Maven
4 10 (3.39%) JIRA
5 8 (2.71%) Selenium
6 5 (1.69%) Talend Open Studio
7 3 (1.02%) Axure RP
7 3 (1.02%) Hudson
7 3 (1.02%) PHPUnit
7 3 (1.02%) Subversion
8 2 (0.68%) Artifactory
8 2 (0.68%) Bower
8 2 (0.68%) Capybara
8 2 (0.68%) Cucumber
8 2 (0.68%) Gerrit
8 2 (0.68%) Grunt
8 2 (0.68%) TeamCity
8 2 (0.68%) WebDriver
9 1 (0.34%) JConsole
9 1 (0.34%) VisualVM
General
1 191 (64.75%) Marketing
2 48 (16.27%) Finance
3 36 (12.20%) Retail
4 20 (6.78%) Telecoms
5 13 (4.41%) Publishing
6 11 (3.73%) Banking
7 7 (2.37%) Legal
8 6 (2.03%) Games
8 6 (2.03%) Pharmaceutical
9 2 (0.68%) Advertising
9 2 (0.68%) German Language
9 2 (0.68%) Law
10 1 (0.34%) Automotive
10 1 (0.34%) Electronics
10 1 (0.34%) Investment Banking
10 1 (0.34%) Multimedia
10 1 (0.34%) Retail Banking
Job Titles
1 72 (24.41%) Analyst
2 26 (8.81%) Analytics Manager
2 26 (8.81%) Developer
3 24 (8.14%) Web Analyst
4 20 (6.78%) Consultant
5 16 (5.42%) DevOps Engineer
5 16 (5.42%) Hadoop Engineer
5 16 (5.42%) Web Engineer
6 15 (5.08%) Digital Analyst
7 14 (4.75%) Digital Analytics Manager
8 13 (4.41%) Big Data Engineer
8 13 (4.41%) Data Analyst
9 12 (4.07%) Architect
9 12 (4.07%) User Researcher
9 12 (4.07%) Web Manager
10 11 (3.73%) Web Analytics Manager
11 10 (3.39%) Google Analytics Analyst
11 10 (3.39%) Project Manager
12 9 (3.05%) Data Architect
12 9 (3.05%) Senior Analyst
Libraries, Frameworks & Software Standards
1 41 (13.90%) HTML
2 22 (7.46%) CSS
3 19 (6.44%) jQuery
4 16 (5.42%) Regular Expression
5 11 (3.73%) XML
6 8 (2.71%) HTML5
7 7 (2.37%) AngularJS
7 7 (2.37%) REST
8 6 (2.03%) CSS3
9 5 (1.69%) Ajax
9 5 (1.69%) Web Services
10 4 (1.36%) .NET
10 4 (1.36%) LESS
10 4 (1.36%) Sass
10 4 (1.36%) SOAP
11 3 (1.02%) ADO
11 3 (1.02%) ASP.NET
11 3 (1.02%) ELK Stack
11 3 (1.02%) Twitter Bootstrap
11 3 (1.02%) XSLT
Miscellaneous
1 111 (37.63%) Credit Risk
2 79 (26.78%) Analytical Skills
3 58 (19.66%) User Experience
4 35 (11.86%) Statistics
5 32 (10.85%) Visualisation
6 23 (7.80%) Social Media
7 19 (6.44%) Algorithms
8 18 (6.10%) Mathematics
9 15 (5.08%) Computer Science
10 12 (4.07%) Digital Media
10 12 (4.07%) FMCG
10 12 (4.07%) Mobile App
11 5 (1.69%) Data Extraction
11 5 (1.69%) Data Integration
11 5 (1.69%) Economics
11 5 (1.69%) Physics
12 4 (1.36%) Taxonomies
13 3 (1.02%) Animation
13 3 (1.02%) Graphic Design
13 3 (1.02%) Video Editing
Operating Systems
1 33 (11.19%) Linux
2 18 (6.10%) Unix
3 2 (0.68%) Ubuntu
3 2 (0.68%) Windows
4 1 (0.34%) Windows Server
4 1 (0.34%) Windows Server 2008
Processes & Methodologies
1 295 (100.00%) Analytics
2 129 (43.73%) Business Intelligence
3 65 (22.03%) Agile Software Development
4 49 (16.61%) E-Commerce
5 46 (15.59%) Stakeholder Management
6 32 (10.85%) Data Analysis
7 26 (8.81%) Machine Learning
7 26 (8.81%) SEO
8 25 (8.47%) Digital Marketing
9 24 (8.14%) Project Management
10 23 (7.80%) Continuous Integration
10 23 (7.80%) ETL
11 21 (7.12%) Tag Management
12 20 (6.78%) DevOps
12 20 (6.78%) Digital Analytics
13 19 (6.44%) Usability Testing
14 18 (6.10%) Statistical Analysis
15 17 (5.76%) Data Visualisation
16 16 (5.42%) Migration
17 15 (5.08%) Data Management
Programming Languages
1 102 (34.58%) SQL
2 47 (15.93%) Python
3 45 (15.25%) JavaScript
4 40 (13.56%) R
5 29 (9.83%) Java
6 26 (8.81%) Scala
7 14 (4.75%) C++
8 13 (4.41%) Bash Shell
9 9 (3.05%) PHP
10 5 (1.69%) C#
11 4 (1.36%) C
11 4 (1.36%) VB
12 3 (1.02%) Go
13 2 (0.68%) Erlang
13 2 (0.68%) MATLAB
13 2 (0.68%) Ruby
14 1 (0.34%) Groovy
14 1 (0.34%) SAS Macro
14 1 (0.34%) Shell Script
14 1 (0.34%) T-SQL
Qualifications
1 79 (26.78%) Degree
2 5 (1.69%) PhD
3 4 (1.36%) Security Cleared
4 2 (0.68%) BPSS Clearance
4 2 (0.68%) PRINCE2 Certification
4 2 (0.68%) SC Cleared
Quality Assurance & Compliance
1 16 (5.42%) QA
2 13 (4.41%) Data Quality
3 4 (1.36%) Disclosure Scotland
4 3 (1.02%) Actionable Recommendations
5 2 (0.68%) WCAG
6 1 (0.34%) IFRS
6 1 (0.34%) IFRS 9
System Software
1 3 (1.02%) Docker
2 2 (0.68%) vCloud
2 2 (0.68%) Virtual Machines
3 1 (0.34%) Active Directory
3 1 (0.34%) Apache Flume
3 1 (0.34%) HDFS
3 1 (0.34%) VMware Infrastructure
Systems Management
1 17 (5.76%) Ansible
2 15 (5.08%) Opscode Chef
3 13 (4.41%) Puppet
4 3 (1.02%) Kibana
4 3 (1.02%) logstash
5 2 (0.68%) Grafana
5 2 (0.68%) Mesos
5 2 (0.68%) ZABBIX
Vendors
1 93 (31.53%) Google
2 60 (20.34%) Adobe
3 26 (8.81%) Tableau
4 24 (8.14%) Omniture
5 15 (5.08%) Cognos
5 15 (5.08%) Oracle
6 13 (4.41%) Hortonworks
7 12 (4.07%) Microsoft
8 9 (3.05%) DoubleClick
8 9 (3.05%) Informatica
8 9 (3.05%) Optimizely
9 8 (2.71%) MicroStrategy
10 7 (2.37%) Ab Initio
10 7 (2.37%) Coremetrics
11 5 (1.69%) Talend
11 5 (1.69%) Teradata
12 4 (1.36%) Brandwatch
12 4 (1.36%) Tealium
13 3 (1.02%) Brio
13 3 (1.02%) Tealeaf
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