The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 27 August 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Aug 2014
Same period 2013 Same period 2012
Web Analytics
Rank 496 412 442
Rank change year-on-year
-84 +30
Contract jobs citing Web Analytics 79 149 137
As % of all contract IT jobs located in England 0.16% 0.31% 0.25%
As % of the Processes & Methodologies category 0.21% 0.41% 0.36%
Number of daily rates quoted 40 99 90
Average daily rate
Keep up to 90%
of your Daily Rate
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£355 £326 £313
Average daily rate % change year-on-year
+8.89% +4.32%
90% offered a daily rate of more than £199 £182 £198
10% offered a daily rate of more than £476 £525 £450
UK excluding London average daily rate £350 £325 £300
% change year-on-year
+7.69% +8.33%
Number of hourly rates quoted 2 1 0
Average hourly rate £19.00 £17.69 -
Average hourly rate % change year-on-year
+7.40% -
UK excluding London average hourly rate £19.00 £17.69 -
% change year-on-year
+7.40% -
Web Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
37564 35968 38529
As % of all contract IT jobs located in England 74.68% 73.76% 71.56%
Number of daily rates quoted 23690 22532 22798
Average daily rate £413 £405 £400
Average daily rate % change year-on-year
+1.85% +1.25%
90% offered a daily rate of more than £275 £275 £265
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £375 £370 £360
% change year-on-year
+1.35% +2.77%
Number of hourly rates quoted 1063 991 1384
Average hourly rate £22.50 £30.00 £32.50
Average hourly rate % change year-on-year
-25.00% -7.69%
90% offered a hourly rate of more than £12.50 £12.75 £13.50
10% offered a hourly rate of more than £45.00 £50.00 £45.00
UK excluding London average hourly rate £25.00 £30.00 £31.00
% change year-on-year
-16.66% -3.22%

Web Analytics
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the England region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in England

Web Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the England region.

Web Analytics Daily Rate Trend in England

Web Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the England region over the 3 months to 27 August 2014.

Web Analytics Daily Rate Histogram in England

Web Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the England region.

Web Analytics Hourly Rate Trend in England

Web Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the England region over the 3 months to 27 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -36 39 £375 +7.14% 42
South East -33 24 £350 +16.66% 9
East of England -18 7 £273 -24.82% 4
West Midlands -9 2 - - 1
Yorkshire - 2 £288 - 1
North East - 2 £275 -
North West -13 1 - - 8
South West -39 1 - - 3
East Midlands - - - - 4
Web Analytics
UK

Web Analytics
Top 30 Related IT Skills in England

For the 6 months to 27 August 2014, IT contractor jobs across the England region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 184 (100.00%) Analytics
2 88 (47.83%) Marketing
3 57 (30.98%) SEO
4 50 (27.17%) HTML
4 50 (27.17%) E-Commerce
5 44 (23.91%) Digital Marketing
6 43 (23.37%) JavaScript
7 42 (22.83%) Omniture
8 40 (21.74%) Adobe
9 39 (21.20%) SiteCatalyst
10 36 (19.57%) CSS
11 35 (19.02%) Finance
12 29 (15.76%) Google
12 29 (15.76%) Content Management
13 28 (15.22%) Data Analysis
13 28 (15.22%) Google Analytics
13 28 (15.22%) CMS
14 27 (14.67%) Retail
15 25 (13.59%) Project Management
16 24 (13.04%) SQL
16 24 (13.04%) Agile Software Development
17 23 (12.50%) Social Media
18 22 (11.96%) Mobile App
18 22 (11.96%) Degree
19 20 (10.87%) jQuery
20 19 (10.33%) HTML5
21 17 (9.24%) Oracle
22 15 (8.15%) Business Intelligence
22 15 (8.15%) Data Mining
22 15 (8.15%) MS Excel

Web Analytics
Top Related IT Skills in England by Category

For the 6 months to 27 August 2014, IT contractor jobs across the England region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 28 (15.22%) CMS
2 9 (4.89%) SharePoint
3 8 (4.35%) SAS
3 8 (4.35%) IIS
4 7 (3.80%) Drupal
5 6 (3.26%) Adobe CQ
5 6 (3.26%) Magnolia
6 3 (1.63%) MQSeries
7 2 (1.09%) TeamSite
7 2 (1.09%) Sitecore CMS
8 1 (0.54%) Confluence
8 1 (0.54%) Node.js
8 1 (0.54%) concrete5
8 1 (0.54%) WebSphere
8 1 (0.54%) Documentum
8 1 (0.54%) WebLogic
8 1 (0.54%) Apache
8 1 (0.54%) Tomcat
Applications
1 15 (8.15%) MS Excel
2 14 (7.61%) Photoshop
3 11 (5.98%) MS PowerPoint
4 5 (2.72%) MS Office
4 5 (2.72%) SPSS
5 3 (1.63%) Fireworks
5 3 (1.63%) Adobe Illustrator
5 3 (1.63%) MS Visio
6 1 (0.54%) InDesign
6 1 (0.54%) Spreadsheet
Business Applications
1 39 (21.20%) SiteCatalyst
2 28 (15.22%) Google Analytics
3 14 (7.61%) WebTrends
4 3 (1.63%) Oracle CRM
5 1 (0.54%) Cognos Business Intelligence
5 1 (0.54%) Magento
5 1 (0.54%) Tridion
Cloud Services
1 4 (2.17%) Microsoft Azure
2 1 (0.54%) Responsys
Communications & Networking
1 6 (3.26%) Internet
2 4 (2.17%) DNS
3 2 (1.09%) Intranet
4 1 (0.54%) HTTP
Database & Business Intelligence
1 15 (8.15%) Data Mining
2 9 (4.89%) Data Warehouse
3 6 (3.26%) Hadoop
3 6 (3.26%) SQL Server
4 5 (2.72%) MongoDB
4 5 (2.72%) NoSQL
4 5 (2.72%) Big Data
5 4 (2.17%) Oracle Reports
5 4 (2.17%) PostgreSQL
6 3 (1.63%) Spotfire
6 3 (1.63%) Redis
6 3 (1.63%) PowerCenter
6 3 (1.63%) Relational Database
7 2 (1.09%) Oracle Database
7 2 (1.09%) Oracle Exadata
7 2 (1.09%) QlikView
7 2 (1.09%) MySQL
8 1 (0.54%) DB2
8 1 (0.54%) Oracle Database 11g
8 1 (0.54%) SQLPlus
Development Applications
1 6 (3.26%) Axure RP
2 5 (2.72%) Visual Studio
2 5 (2.72%) Dreamweaver
2 5 (2.72%) JIRA
3 2 (1.09%) Appcelerator Titanium
3 2 (1.09%) Jasmine
4 1 (0.54%) Balsamiq Mockups
4 1 (0.54%) Subversion
General
1 88 (47.83%) Marketing
2 35 (19.02%) Finance
3 27 (14.67%) Retail
4 12 (6.52%) Legal
5 10 (5.43%) Publishing
6 8 (4.35%) French Language
7 7 (3.80%) Dutch Language
8 6 (3.26%) Pharmaceutical
9 5 (2.72%) Financial Institution
9 5 (2.72%) Telecoms
10 4 (2.17%) Automotive
10 4 (2.17%) Games
10 4 (2.17%) Portuguese Language
10 4 (2.17%) Spanish Language
11 3 (1.63%) Swedish Language
11 3 (1.63%) Advertising
11 3 (1.63%) Danish Language
11 3 (1.63%) Italian Language
11 3 (1.63%) Japanese Language
11 3 (1.63%) Korean Language
Job Titles
1 55 (29.89%) Analyst
2 30 (16.30%) Web Analyst
3 20 (10.87%) Project Manager
3 20 (10.87%) Developer
4 14 (7.61%) Designer
5 11 (5.98%) Data Analyst
6 8 (4.35%) Senior Manager
6 8 (4.35%) Digital Project Manager
6 8 (4.35%) Front-End Developer
7 7 (3.80%) Content Manager
8 6 (3.26%) Planning Manager
8 6 (3.26%) Business Analyst
8 6 (3.26%) Architect
8 6 (3.26%) Web Developer
8 6 (3.26%) Consultant
9 5 (2.72%) Senior Analyst
9 5 (2.72%) User Experience Designer
9 5 (2.72%) Campaign Manager
9 5 (2.72%) Web Manager
9 5 (2.72%) Senior Planning Manager
Libraries, Frameworks & Software Standards
1 50 (27.17%) HTML
2 36 (19.57%) CSS
3 20 (10.87%) jQuery
4 19 (10.33%) HTML5
5 13 (7.07%) XML
6 10 (5.43%) Ajax
6 10 (5.43%) CSS3
7 7 (3.80%) .NET Framework
7 7 (3.80%) Flash
7 7 (3.80%) .NET
8 6 (3.26%) XSLT
8 6 (3.26%) JSP
8 6 (3.26%) JSON
9 5 (2.72%) Web Services
10 4 (2.17%) ASP.NET
10 4 (2.17%) WebCenter
11 3 (1.63%) J2EE
11 3 (1.63%) XHTML
11 3 (1.63%) ASP.NET MVC
11 3 (1.63%) LESS
Miscellaneous
1 23 (12.50%) Social Media
2 22 (11.96%) Mobile App
3 14 (7.61%) Visualisation
4 7 (3.80%) EPoS
5 6 (3.26%) W3C
6 5 (2.72%) Open Source
7 4 (2.17%) Computer Science
7 4 (2.17%) Wiki
7 4 (2.17%) Statistics
7 4 (2.17%) Digital Media
8 3 (1.63%) Smartphone
8 3 (1.63%) Management Information System
9 2 (1.09%) Animation
9 2 (1.09%) Tandem
9 2 (1.09%) Blog
9 2 (1.09%) Copywriting
10 1 (0.54%) Data Extraction
10 1 (0.54%) FMCG
10 1 (0.54%) Economics
10 1 (0.54%) Mathematics
Operating Systems
1 9 (4.89%) Windows
2 5 (2.72%) Linux
2 5 (2.72%) Android
2 5 (2.72%) Apple iOS
3 3 (1.63%) Windows Server 2008
3 3 (1.63%) Windows XP
3 3 (1.63%) Windows Server 2003
4 2 (1.09%) Windows Phone
4 2 (1.09%) UNIX
5 1 (0.54%) Solaris
Processes & Methodologies
1 184 (100.00%) Analytics
2 57 (30.98%) SEO
3 50 (27.17%) E-Commerce
4 44 (23.91%) Digital Marketing
5 29 (15.76%) Content Management
6 28 (15.22%) Data Analysis
7 25 (13.59%) Project Management
8 24 (13.04%) Agile Software Development
9 15 (8.15%) Business Intelligence
10 12 (6.52%) Scrum
10 12 (6.52%) Pay per click
11 11 (5.98%) Online Marketing
11 11 (5.98%) Marketing Strategy
12 10 (5.43%) Workflow
12 10 (5.43%) B2C
13 9 (4.89%) CRM
13 9 (4.89%) Data Modelling
13 9 (4.89%) Stakeholder Management
13 9 (4.89%) Multivariate Testing
13 9 (4.89%) Web Development
Programming Languages
1 43 (23.37%) JavaScript
2 24 (13.04%) SQL
3 9 (4.89%) Java
4 8 (4.35%) PHP
5 7 (3.80%) Perl
6 6 (3.26%) Python
7 4 (2.17%) C#
8 3 (1.63%) T-SQL
8 3 (1.63%) R
9 1 (0.54%) Shell Script
9 1 (0.54%) PowerHouse
9 1 (0.54%) Ruby
9 1 (0.54%) Bash Shell
9 1 (0.54%) PL/SQL
9 1 (0.54%) C
Qualifications
1 22 (11.96%) Degree
2 6 (3.26%) Security Cleared
3 5 (2.72%) SC Cleared
4 3 (1.63%) PMP
4 3 (1.63%) PMI Certification
5 1 (0.54%) ACCA
5 1 (0.54%) CIMA
5 1 (0.54%) MBA
Quality Assurance & Compliance
1 5 (2.72%) SLA
2 2 (1.09%) WCAG
2 2 (1.09%) QA
System Software
1 3 (1.63%) Active Directory
Vendors
1 42 (22.83%) Omniture
2 40 (21.74%) Adobe
3 29 (15.76%) Google
4 17 (9.24%) Oracle
5 9 (4.89%) Microsoft
6 7 (3.80%) Hitwise
7 4 (2.17%) comScore
7 4 (2.17%) Facebook
7 4 (2.17%) Tableau
7 4 (2.17%) DoubleClick
8 3 (1.63%) Unica
8 3 (1.63%) Informatica
8 3 (1.63%) Salesforce.com
8 3 (1.63%) Vertica
9 2 (1.09%) ServiceNow
9 2 (1.09%) Splunk
9 2 (1.09%) Sitecore
9 2 (1.09%) Appcelerator
9 2 (1.09%) Business Objects
9 2 (1.09%) Interwoven
London
Hydrogen Group
Rate: £330.00 - £340.00 per day
Posted: 2 days ago
London
Anantha
Rate: £300 - £370 per day
Posted: 4 days ago
Oxford
Hays IT - Uk Posting account
Rate: £180.00 - £220.00 per day
Posted: 7 days ago
Bromley
Hays IT - Uk Posting account
Rate: £300.00 - £400.00 per annum
Posted: 14 days ago
West Midlands
Amoria Bond - UK
Posted: 26 days ago