The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the England region. Included is a guide to the contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 27 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
27 Jul 2016
Same period 2015 Same period 2014
Web Analytics
Rank 538 496 494
Rank change year-on-year
-42 -2
Contract jobs citing Web Analytics 91 119 97
As % of all contract IT jobs located in England 0.18% 0.23% 0.20%
As % of the Processes & Methodologies category 0.22% 0.29% 0.25%
Number of daily rates quoted 47 76 52
Median daily rate £385 £375 £375
Median daily rate % change year-on-year
+2.66% -
90% offered a daily rate of more than £231 £190 £226
10% offered a daily rate of more than £545 £525 £480
UK excluding London median daily rate £400 £350 £350
% change year-on-year
+14.28% -
Number of hourly rates quoted 1 2 2
Median hourly rate £35.00 £33.00 £19.00
Median hourly rate % change year-on-year
+6.06% +73.68%
UK excluding London median hourly rate £35.00 £33.00 £19.00
% change year-on-year
+6.06% +73.68%
Web Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
41433 41340 38406
As % of all contract IT jobs located in England 83.05% 79.98% 78.92%
Number of daily rates quoted 27617 27390 24287
Median daily rate £448 £420 £403
Median daily rate % change year-on-year
+6.54% +4.34%
90% offered a daily rate of more than £300 £288 £275
10% offered a daily rate of more than £600 £575 £575
UK excluding London median daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 956 1081 1104
Median hourly rate £28.50 £27.50 £25.00
Median hourly rate % change year-on-year
+3.63% +10.00%
90% offered a hourly rate of more than £13.00 £12.50 £13.00
10% offered a hourly rate of more than £51.50 £52.19 £45.00
UK excluding London median hourly rate £30.00 £30.00 £26.98
% change year-on-year
- +11.21%

Web Analytics
Jobs Demand Trend in England

The demand trend of contract jobs across the England region citing Web Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in England

Web Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the England region.

Web Analytics Daily Rate Trend in England

Web Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the England region over the 3 months to 27 July 2016.

Web Analytics Daily Rate Histogram in England

Web Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the England region.

Web Analytics Hourly Rate Trend in England

Web Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the England region over the 3 months to 27 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London 0 57 £375 -6.25% 18
South East -11 20 £250 -31.03% 10
North West -5 7 £400 +14.28% 4
East of England +19 3 £425 +17.24% 1
South West +1 1 - - 1
Yorkshire -10 1 £300 -45.45% 2
West Midlands -36 1 - -
North East - 1 - - 3
Web Analytics
UK

Web Analytics
Top 30 Related IT Skills in England

For the 6 months to 27 July 2016, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Web Analytics.

1 147 (100.00%) Analytics
2 66 (44.90%) Marketing
3 56 (38.10%) Adobe
4 34 (23.13%) HTML
5 33 (22.45%) SQL
5 33 (22.45%) Adobe Analytics
6 31 (21.09%) Business Intelligence
7 30 (20.41%) Google
8 29 (19.73%) Agile Software Development
9 28 (19.05%) CSS
9 28 (19.05%) Degree
9 28 (19.05%) Google Analytics
10 27 (18.37%) Analytical Skills
11 25 (17.01%) Big Data
11 25 (17.01%) E-Commerce
12 24 (16.33%) CMS
13 23 (15.65%) SEO
13 23 (15.65%) Credit Risk
13 23 (15.65%) Omniture
13 23 (15.65%) User Experience
14 21 (14.29%) Adobe Experience Manager
15 20 (13.61%) CRM
16 19 (12.93%) JavaScript
16 19 (12.93%) Data Analysis
17 18 (12.24%) Finance
18 17 (11.56%) Content Management
18 17 (11.56%) Social Media
19 16 (10.88%) Tag Management
19 16 (10.88%) Stakeholder Management
19 16 (10.88%) Java

Web Analytics
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 24 (16.33%) CMS
2 21 (14.29%) Adobe Experience Manager
3 14 (9.52%) SAS
4 5 (3.40%) Apache
5 4 (2.72%) Drupal
6 3 (2.04%) Confluence
7 2 (1.36%) Apache Solr
7 2 (1.36%) Apache Spark
7 2 (1.36%) Elasticsearch
7 2 (1.36%) SharePoint
7 2 (1.36%) SharePoint 2013
7 2 (1.36%) Sitecore CMS
7 2 (1.36%) WordPress
8 1 (0.68%) Community Server
8 1 (0.68%) Mule
8 1 (0.68%) Oracle Workflow
8 1 (0.68%) Tomcat
8 1 (0.68%) Umbraco
8 1 (0.68%) WebLogic
8 1 (0.68%) WebLogic Portal
Applications
1 12 (8.16%) MS Office
2 10 (6.80%) Photoshop
3 8 (5.44%) MS Excel
4 7 (4.76%) SPSS
5 5 (3.40%) Adobe Illustrator
6 3 (2.04%) Adobe Creative Suite
6 3 (2.04%) MS PowerPoint
7 2 (1.36%) OmniGraffle
7 2 (1.36%) Simulink
8 1 (0.68%) Fireworks
Business Applications
1 12 (8.16%) WebTrends
2 8 (5.44%) Unica
3 6 (4.08%) Eloqua
4 2 (1.36%) Radian6
5 1 (0.68%) Oracle BPM
5 1 (0.68%) SAP hybris
5 1 (0.68%) Sprinklr
Cloud Services
1 33 (22.45%) Adobe Analytics
2 28 (19.05%) Google Analytics
3 5 (3.40%) Amazon AWS
4 4 (2.72%) SaaS
5 3 (2.04%) Google Tag Manager
5 3 (2.04%) SmartFocus
6 2 (1.36%) GitHub
7 1 (0.68%) AdWords
7 1 (0.68%) Amazon S3
7 1 (0.68%) BlueKai
7 1 (0.68%) Google Cloud Platform
7 1 (0.68%) Heroku
7 1 (0.68%) MailChimp
7 1 (0.68%) Microsoft Azure
7 1 (0.68%) Office 365
7 1 (0.68%) Responsys
7 1 (0.68%) Socialbakers
Communications & Networking
1 4 (2.72%) Internet
2 2 (1.36%) HTTP
2 2 (1.36%) Intranet
3 1 (0.68%) SMS
Database & Business Intelligence
1 25 (17.01%) Big Data
2 8 (5.44%) Hadoop
3 5 (3.40%) Base SAS
3 5 (3.40%) Data Warehouse
4 4 (2.72%) Apache Hive
4 4 (2.72%) MongoDB
4 4 (2.72%) SAS Enterprise Guide
4 4 (2.72%) SQL Server
5 3 (2.04%) Data Mining
5 3 (2.04%) HBase
5 3 (2.04%) NoSQL
6 2 (1.36%) MySQL
6 2 (1.36%) Oracle Database
6 2 (1.36%) QlikView
6 2 (1.36%) Sqoop
7 1 (0.68%) Impala
7 1 (0.68%) MariaDB
7 1 (0.68%) Microsoft Power View
7 1 (0.68%) PowerPivot
7 1 (0.68%) Relational Database
Development Applications
1 9 (6.12%) Grunt
2 5 (3.40%) Git (software)
3 4 (2.72%) Axure RP
4 3 (2.04%) Balsamiq Mockups
4 3 (2.04%) Bower
4 3 (2.04%) Dreamweaver
4 3 (2.04%) JIRA
5 2 (1.36%) gulp
5 2 (1.36%) Jasmine
6 1 (0.68%) Atlassian Bamboo
6 1 (0.68%) FindBugs
6 1 (0.68%) Gatling
6 1 (0.68%) Geb
6 1 (0.68%) Gradle
6 1 (0.68%) Sonatype Nexus
6 1 (0.68%) Spock
6 1 (0.68%) Talend Open Studio
6 1 (0.68%) Vagrant
General
1 66 (44.90%) Marketing
2 18 (12.24%) Finance
3 11 (7.48%) Retail
4 10 (6.80%) Telecoms
5 8 (5.44%) Banking
6 4 (2.72%) Advertising
7 3 (2.04%) Games
7 3 (2.04%) Law
7 3 (2.04%) Publishing
8 2 (1.36%) Legal
9 1 (0.68%) Automotive
9 1 (0.68%) Pharmaceutical
Job Titles
1 29 (19.73%) Analyst
2 21 (14.29%) Developer
3 15 (10.20%) Architect
3 15 (10.20%) Designer
4 14 (9.52%) Analytics Manager
5 10 (6.80%) Digital Designer
5 10 (6.80%) Web Analyst
6 9 (6.12%) Digital Analytics Manager
6 9 (6.12%) Web Manager
7 8 (5.44%) E-Commerce Designer
7 8 (5.44%) Solutions Designer
8 7 (4.76%) Consultant
8 7 (4.76%) Web Analytics Manager
9 6 (4.08%) Analytics Consultant
9 6 (4.08%) Senior Developer
9 6 (4.08%) Solutions Architect
10 5 (3.40%) Senior Analyst
10 5 (3.40%) Senior Manager
10 5 (3.40%) SEO Executive
10 5 (3.40%) Web Developer
Libraries, Frameworks & Software Standards
1 34 (23.13%) HTML
2 28 (19.05%) CSS
3 15 (10.20%) HTML5
3 15 (10.20%) Web Services
4 14 (9.52%) jQuery
5 10 (6.80%) XML
6 8 (5.44%) Middleware
7 7 (4.76%) Ajax
7 7 (4.76%) Spring
8 6 (4.08%) CSS3
8 6 (4.08%) JSON
8 6 (4.08%) RESTful
9 5 (3.40%) AngularJS
9 5 (3.40%) Apache Flex
9 5 (3.40%) LESS
10 4 (2.72%) J2EE
10 4 (2.72%) Node.js
10 4 (2.72%) REST
10 4 (2.72%) Sass
11 3 (2.04%) OSGi
Miscellaneous
1 27 (18.37%) Analytical Skills
2 23 (15.65%) Credit Risk
2 23 (15.65%) User Experience
3 17 (11.56%) Social Media
4 9 (6.12%) Handset
5 8 (5.44%) Statistics
5 8 (5.44%) Visualisation
6 6 (4.08%) Algorithms
6 6 (4.08%) Computer Science
6 6 (4.08%) Mathematics
7 5 (3.40%) Management Information System
8 4 (2.72%) Fintech
8 4 (2.72%) Physics
8 4 (2.72%) Psychology
9 3 (2.04%) Copywriting
9 3 (2.04%) Data Centre
9 3 (2.04%) Data Integration
9 3 (2.04%) Enterprise Software
9 3 (2.04%) Graphic Design
9 3 (2.04%) Virtual Team
Operating Systems
1 4 (2.72%) Linux
2 2 (1.36%) Android
Processes & Methodologies
1 147 (100.00%) Analytics
2 31 (21.09%) Business Intelligence
3 29 (19.73%) Agile Software Development
4 25 (17.01%) E-Commerce
5 23 (15.65%) SEO
6 20 (13.61%) CRM
7 19 (12.93%) Data Analysis
8 17 (11.56%) Content Management
9 16 (10.88%) Stakeholder Management
9 16 (10.88%) Tag Management
10 15 (10.20%) Data Analytics
11 13 (8.84%) Web Development
12 11 (7.48%) Digital Analytics
13 10 (6.80%) Project Management
14 9 (6.12%) Actionable Insight
14 9 (6.12%) Scrum
15 8 (5.44%) Front End Development
15 8 (5.44%) SDLC
16 7 (4.76%) Channel Management
16 7 (4.76%) Performance Analysis
Programming Languages
1 33 (22.45%) SQL
2 19 (12.93%) JavaScript
3 16 (10.88%) Java
4 7 (4.76%) Python
4 7 (4.76%) R
5 6 (4.08%) PHP
6 4 (2.72%) VBA
7 3 (2.04%) C++
8 2 (1.36%) C#
8 2 (1.36%) MATLAB
8 2 (1.36%) TypeScript
9 1 (0.68%) ActionScript
9 1 (0.68%) C
9 1 (0.68%) Groovy
9 1 (0.68%) PL/SQL
9 1 (0.68%) Scala
Qualifications
1 28 (19.05%) Degree
2 3 (2.04%) PhD
3 1 (0.68%) MCP
3 1 (0.68%) Microsoft Certification
3 1 (0.68%) PMI Certification
3 1 (0.68%) PMP
3 1 (0.68%) SC Cleared
3 1 (0.68%) Security Cleared
Quality Assurance & Compliance
1 3 (2.04%) Actionable Recommendations
2 1 (0.68%) Data Quality
2 1 (0.68%) PCI DSS
2 1 (0.68%) QA
2 1 (0.68%) WCAG
System Software
1 3 (2.04%) Varnish
2 1 (0.68%) Apache ZooKeeper
2 1 (0.68%) Virtual Machines
2 1 (0.68%) VirtualBox
Systems Management
1 1 (0.68%) Capistrano
1 1 (0.68%) Kibana
1 1 (0.68%) logstash
Vendors
1 56 (38.10%) Adobe
2 30 (20.41%) Google
3 23 (15.65%) Omniture
4 11 (7.48%) Tableau
5 9 (6.12%) Oracle
6 6 (4.08%) Microsoft
6 6 (4.08%) Salesforce.com
7 5 (3.40%) hybris
8 4 (2.72%) Coremetrics
9 3 (2.04%) Cognos
9 3 (2.04%) DoubleClick
9 3 (2.04%) IBM
9 3 (2.04%) Tealium
10 2 (1.36%) Atlassian
10 2 (1.36%) Optimizely
10 2 (1.36%) SAP
10 2 (1.36%) Sitecore
10 2 (1.36%) Teradata
10 2 (1.36%) Zend
11 1 (0.68%) Capita
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