The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 30 January 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
30 Jan 2015
Same period 2014 Same period 2013
Web Analytics
Rank 479 424 387
Rank change year-on-year
-55 -37
Contract jobs citing Web Analytics 78 115 128
As % of all contract IT jobs located in England 0.17% 0.26% 0.32%
As % of the Processes & Methodologies category 0.22% 0.35% 0.43%
Number of daily rates quoted 53 57 89
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£350 £400 £325
Average daily rate % change year-on-year
-12.50% +23.07%
90% offered a daily rate of more than £275 £192 £190
10% offered a daily rate of more than £466 £450 £500
UK excluding London average daily rate £363 £375 £294
% change year-on-year
-3.33% +27.65%
Number of hourly rates quoted 1 0 0
Average hourly rate £14.00 - -
UK excluding London average hourly rate £14.00 £14.37 -
% change year-on-year
-2.57% -
Web Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
35083 32902 29513
As % of all contract IT jobs located in England 75.54% 74.81% 72.87%
Number of daily rates quoted 22853 20351 17832
Average daily rate £425 £405 £400
Average daily rate % change year-on-year
+4.93% +1.25%
90% offered a daily rate of more than £288 £275 £275
10% offered a daily rate of more than £578 £575 £575
UK excluding London average daily rate £398 £375 £363
% change year-on-year
+6.00% +3.44%
Number of hourly rates quoted 935 1039 1211
Average hourly rate £25.00 £27.25 £30.50
Average hourly rate % change year-on-year
-8.25% -10.65%
90% offered a hourly rate of more than £12.00 £12.00 £12.00
10% offered a hourly rate of more than £46.50 £47.50 £45.00
UK excluding London average hourly rate £26.00 £27.50 £31.32
% change year-on-year
-5.45% -12.19%

Web Analytics
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the England region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in England

Web Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the England region.

Web Analytics Daily Rate Trend in England

Web Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the England region over the 3 months to 30 January 2015.

Web Analytics Daily Rate Histogram in England

Web Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the England region.

Web Analytics Hourly Rate Trend in England

Web Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the England region over the 3 months to 30 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -48 33 £338 -15.62% 28
South East 0 28 £388 -3.12% 16
South West -7 11 £313 +60.25% 1
North West - 3 £300 - 4
West Midlands +1 1 £275 -16.66% 2
East of England -7 1 - - 2
Yorkshire - 1 £450 - 1
East Midlands - - - - 1
Web Analytics
UK

Web Analytics
Top 30 Related IT Skills in England

For the 6 months to 30 January 2015, IT contractor jobs across the England region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 177 (100.00%) Analytics
2 71 (40.11%) Marketing
3 60 (33.90%) Google
4 59 (33.33%) Google Analytics
5 49 (27.68%) Agile Software Development
6 46 (25.99%) Adobe
7 38 (21.47%) HTML
8 36 (20.34%) JavaScript
9 34 (19.21%) Omniture
10 32 (18.08%) Analytical Skills
11 31 (17.51%) SEO
12 30 (16.95%) E-Commerce
13 28 (15.82%) SQL
13 28 (15.82%) Finance
13 28 (15.82%) Visualisation
14 26 (14.69%) User Experience
15 23 (12.99%) Data Analysis
15 23 (12.99%) Scrum
16 22 (12.43%) WebTrends
17 20 (11.30%) Java
17 20 (11.30%) CSS
18 19 (10.73%) Degree
19 17 (9.60%) Retail
19 17 (9.60%) Social Media
19 17 (9.60%) jQuery
19 17 (9.60%) Project Management
20 16 (9.04%) Business Intelligence
20 16 (9.04%) Digital Marketing
20 16 (9.04%) SiteCatalyst
21 15 (8.47%) Data Warehouse

Web Analytics
Top Related IT Skills in England by Category

For the 6 months to 30 January 2015, IT contractor jobs across the England region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 12 (6.78%) CMS
2 10 (5.65%) Adobe CQ
3 7 (3.95%) SAS
4 3 (1.69%) TeamSite
4 3 (1.69%) Node.js
5 2 (1.13%) Apache
5 2 (1.13%) IIS
5 2 (1.13%) Sitecore CMS
6 1 (0.56%) Confluence
6 1 (0.56%) Drupal
Applications
1 14 (7.91%) MS PowerPoint
2 12 (6.78%) MS Excel
3 8 (4.52%) SPSS
4 5 (2.82%) Photoshop
5 3 (1.69%) MS Visio
6 2 (1.13%) PowerPivot
6 2 (1.13%) Adobe Illustrator
6 2 (1.13%) Fireworks
7 1 (0.56%) MS Office
7 1 (0.56%) InDesign
Business Applications
1 59 (33.33%) Google Analytics
2 22 (12.43%) WebTrends
3 16 (9.04%) SiteCatalyst
4 6 (3.39%) Optimost
5 2 (1.13%) Radian6
6 1 (0.56%) Dynamics CRM
6 1 (0.56%) Tridion
6 1 (0.56%) Summit
Cloud Services
1 3 (1.69%) SaaS
2 2 (1.13%) Cloud Computing
3 1 (0.56%) Responsys
Communications & Networking
1 9 (5.08%) HTTP
2 6 (3.39%) Internet
3 5 (2.82%) Intranet
Database & Business Intelligence
1 15 (8.47%) Data Warehouse
2 9 (5.08%) NoSQL
2 9 (5.08%) SQL Server
3 7 (3.95%) Data Mining
3 7 (3.95%) MongoDB
4 5 (2.82%) SQL Server Integration Services
4 5 (2.82%) Big Data
5 3 (1.69%) PostgreSQL
5 3 (1.69%) CloverETL
6 2 (1.13%) Relational Database
6 2 (1.13%) Business Intelligence Development Studio
6 2 (1.13%) Apache Cassandra
6 2 (1.13%) IDOL
6 2 (1.13%) SQL Server Reporting Services
6 2 (1.13%) SQL Server Analysis Services
7 1 (0.56%) SQL Server 2008
7 1 (0.56%) Spotfire
7 1 (0.56%) Oracle Reports
7 1 (0.56%) MS Access
7 1 (0.56%) BusinessObjects
Development Applications
1 12 (6.78%) JIRA
2 4 (2.26%) Grunt
3 1 (0.56%) Balsamiq Mockups
3 1 (0.56%) Axure RP
3 1 (0.56%) Git (software)
3 1 (0.56%) Dreamweaver
General
1 71 (40.11%) Marketing
2 28 (15.82%) Finance
3 17 (9.60%) Retail
4 11 (6.21%) Publishing
5 10 (5.65%) Banking
6 5 (2.82%) Telecoms
6 5 (2.82%) Games
6 5 (2.82%) Advertising
7 4 (2.26%) Legal
8 2 (1.13%) Pharmaceutical
9 1 (0.56%) French Language
9 1 (0.56%) Portuguese Language
9 1 (0.56%) Spanish Language
9 1 (0.56%) Manufacturing
9 1 (0.56%) Automotive
Job Titles
1 69 (38.98%) Analyst
2 26 (14.69%) Business Analyst
3 25 (14.12%) Web Analyst
4 22 (12.43%) Developer
5 14 (7.91%) Architect
6 13 (7.34%) Project Manager
6 13 (7.34%) Consultant
7 11 (6.21%) Data Analyst
8 10 (5.65%) Product Manager
8 10 (5.65%) Front-End Developer
9 9 (5.08%) Agile Business Analyst
10 8 (4.52%) Web Manager
11 7 (3.95%) Designer
11 7 (3.95%) Solutions Architect
12 6 (3.39%) Senior Analyst
13 5 (2.82%) Web Analytics Manager
13 5 (2.82%) Web Analytics Consultant
13 5 (2.82%) Web Designer
14 4 (2.26%) Digital Solutions Architect
14 4 (2.26%) Digital Architect
Libraries, Frameworks & Software Standards
1 38 (21.47%) HTML
2 20 (11.30%) CSS
3 17 (9.60%) jQuery
4 14 (7.91%) HTML5
5 10 (5.65%) RESTful
6 9 (5.08%) CSS3
7 8 (4.52%) .NET
7 8 (4.52%) Web Services
8 7 (3.95%) Backbone.js
9 6 (3.39%) REST
9 6 (3.39%) Apache Sling
9 6 (3.39%) AngularJS
9 6 (3.39%) J2EE
9 6 (3.39%) JSR 170
10 5 (2.82%) Sass
10 5 (2.82%) Regular Expression
11 4 (2.26%) JSP
11 4 (2.26%) ASP.NET
11 4 (2.26%) XML
11 4 (2.26%) JSON
Miscellaneous
1 32 (18.08%) Analytical Skills
2 28 (15.82%) Visualisation
3 26 (14.69%) User Experience
4 17 (9.60%) Social Media
5 8 (4.52%) Web 2.0
6 7 (3.95%) Data Structures
7 4 (2.26%) Digital Media
7 4 (2.26%) Taxonomies
7 4 (2.26%) Open Source
8 3 (1.69%) Computer Science
8 3 (1.69%) Blackberry
8 3 (1.69%) Clustering
8 3 (1.69%) Mobile App
8 3 (1.69%) Algorithms
9 2 (1.13%) Grid Computing
9 2 (1.13%) Tandem
9 2 (1.13%) Management Information System
9 2 (1.13%) Graphic Design
9 2 (1.13%) PKI
9 2 (1.13%) Data Integration
Operating Systems
1 8 (4.52%) Apple iOS
2 7 (3.95%) Android
3 5 (2.82%) Windows
4 3 (1.69%) Windows Phone 7
4 3 (1.69%) Windows Phone
5 2 (1.13%) Windows XP
5 2 (1.13%) Windows Server 2003
5 2 (1.13%) Windows Server 2008
6 1 (0.56%) webOS
Processes & Methodologies
1 177 (100.00%) Analytics
2 49 (27.68%) Agile Software Development
3 31 (17.51%) SEO
4 30 (16.95%) E-Commerce
5 23 (12.99%) Data Analysis
5 23 (12.99%) Scrum
6 17 (9.60%) Project Management
7 16 (9.04%) Business Intelligence
7 16 (9.04%) Digital Marketing
8 14 (7.91%) Stakeholder Management
9 13 (7.34%) SOA
10 12 (6.78%) CRM
10 12 (6.78%) Business Analysis
10 12 (6.78%) Content Management
10 12 (6.78%) User Stories
11 9 (5.08%) TDD
11 9 (5.08%) Service Delivery
12 8 (4.52%) Online Marketing
13 7 (3.95%) Feature Driven Development
13 7 (3.95%) Waterfall
Programming Languages
1 36 (20.34%) JavaScript
2 28 (15.82%) SQL
3 20 (11.30%) Java
4 9 (5.08%) Groovy
5 7 (3.95%) Scala
6 4 (2.26%) PHP
6 4 (2.26%) Ruby
7 3 (1.69%) T-SQL
7 3 (1.69%) VBA
8 2 (1.13%) C
8 2 (1.13%) PL/SQL
8 2 (1.13%) Perl
8 2 (1.13%) Bash Shell
9 1 (0.56%) R
9 1 (0.56%) Python
9 1 (0.56%) VB
9 1 (0.56%) Data Analysis Expressions (DAX)
Qualifications
1 19 (10.73%) Degree
2 13 (7.34%) Security Cleared
3 9 (5.08%) SC Cleared
Quality Assurance & Compliance
1 4 (2.26%) QA
2 1 (0.56%) ISO 9001
2 1 (0.56%) ISO 14001
System Software
1 2 (1.13%) Docker
1 2 (1.13%) Active Directory
Systems Management
1 2 (1.13%) Ansible
Vendors
1 60 (33.90%) Google
2 46 (25.99%) Adobe
3 34 (19.21%) Omniture
4 11 (6.21%) Tableau
4 11 (6.21%) DoubleClick
5 10 (5.65%) Microsoft
6 8 (4.52%) Coremetrics
7 6 (3.39%) Maxymiser
7 6 (3.39%) ClickTale
8 5 (2.82%) Salesforce.com
8 5 (2.82%) Sysomos
9 4 (2.26%) Splunk
9 4 (2.26%) IBM
9 4 (2.26%) Business Objects
10 2 (1.13%) ServiceNow
10 2 (1.13%) Oracle
10 2 (1.13%) SAP
10 2 (1.13%) Unica
10 2 (1.13%) Sitecore
11 1 (0.56%) Cognos
London
QUANTICA
Rate: £225 - £250 per day
Posted: 22 hours ago
Swindon, Wiltshire
eCom Recruitment
Rate: From £150 to £200 per day Up to £200/day
Posted: Yesterday
London
Hays IT - Uk Posting account
Rate: £250.00 - £300.00 per annum
Posted: Yesterday
Manchester, Lancashire
Oscar Associates (UK) Ltd
Rate: £300 - £400 per day
Posted: 2 days ago
London
Real Staffing
Rate: competitive
Posted: 10 days ago