The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 22 May 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 May 2015
Same period 2014 Same period 2013
Web Analytics
Rank 456 452 435
Rank change year-on-year
-4 -17
Contract jobs citing Web Analytics 123 101 89
As % of all contract IT jobs located in England 0.25% 0.21% 0.21%
As % of the Processes & Methodologies category 0.33% 0.28% 0.28%
Number of daily rates quoted 76 59 70
Average daily rate
Keep up to 90%
of your Daily Rate
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£400 £375 £318
Average daily rate % change year-on-year
+6.66% +18.11%
90% offered a daily rate of more than £219 £272 £125
10% offered a daily rate of more than £530 £480 £600
UK excluding London average daily rate £325 £388 £231
% change year-on-year
-16.12% +67.56%
Number of hourly rates quoted 0 3 1
Average hourly rate - £38.80 £90.00
Average hourly rate % change year-on-year
- -56.88%
UK excluding London average hourly rate - £20.50 -
Web Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
37734 36043 31566
As % of all contract IT jobs located in England 76.70% 75.13% 74.37%
Number of daily rates quoted 24299 23133 19378
Average daily rate £418 £400 £420
Average daily rate % change year-on-year
+4.37% -4.76%
90% offered a daily rate of more than £288 £275 £275
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £388 £375 £363
% change year-on-year
+3.33% +3.44%
Number of hourly rates quoted 1098 1110 988
Average hourly rate £27.50 £29.00 £32.50
Average hourly rate % change year-on-year
-5.17% -10.76%
90% offered a hourly rate of more than £12.00 £12.50 £14.00
10% offered a hourly rate of more than £47.50 £47.50 £50.00
UK excluding London average hourly rate £30.00 £30.00 £32.00
% change year-on-year
- -6.25%

Web Analytics
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the England region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in England

Web Analytics
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the England region.

Web Analytics Daily Rate Trend in England

Web Analytics
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the England region over the 3 months to 22 May 2015.

Web Analytics Daily Rate Histogram in England

Web Analytics
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the England region.

Web Analytics Hourly Rate Trend in England

Web Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the England region over the 3 months to 22 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +5 75 £438 +16.66% 38
South East -20 18 £213 -34.61% 10
East Midlands - 12 £225 - 1
South West +15 6 £350 -30.00% 2
East of England +3 6 - - 2
Yorkshire - 5 £550 - 1
West Midlands - 1 £425 - 2
Web Analytics
UK

Web Analytics
Top 30 Related IT Skills in England

For the 6 months to 22 May 2015, IT contractor jobs across the England region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 198 (100.00%) Analytics
2 74 (37.37%) HTML
2 74 (37.37%) Google
3 73 (36.87%) Marketing
4 65 (32.83%) Google Analytics
5 60 (30.30%) Adobe
6 51 (25.76%) Adobe Analytics
7 49 (24.75%) JavaScript
7 49 (24.75%) E-Commerce
8 45 (22.73%) Agile Software Development
9 42 (21.21%) SEO
10 40 (20.20%) User Experience
11 39 (19.70%) CSS
12 37 (18.69%) Analytical Skills
13 36 (18.18%) SQL
14 34 (17.17%) Finance
15 33 (16.67%) WebTrends
16 31 (15.66%) Omniture
17 27 (13.64%) Publishing
18 26 (13.13%) Degree
18 26 (13.13%) Content Management
19 24 (12.12%) ETL
19 24 (12.12%) Social Media
20 23 (11.62%) Java
21 22 (11.11%) XML
21 22 (11.11%) Project Management
21 22 (11.11%) CMS
22 20 (10.10%) Oracle
22 20 (10.10%) HTML5
23 19 (9.60%) Tableau

Web Analytics
Top Related IT Skills in England by Category

For the 6 months to 22 May 2015, IT contractor jobs across the England region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 22 (11.11%) CMS
2 13 (6.57%) Oracle Workflow
3 11 (5.56%) SAS
4 8 (4.04%) Sitecore CMS
5 5 (2.53%) WebLogic
6 4 (2.02%) Apache
6 4 (2.02%) Tomcat
6 4 (2.02%) Oracle HTTP Server
7 3 (1.52%) Confluence
7 3 (1.52%) Umbraco
8 2 (1.01%) IIS
8 2 (1.01%) WebLogic Portal
8 2 (1.01%) Adobe Experience Manager
8 2 (1.01%) WordPress
9 1 (0.51%) WebSphere Portal
9 1 (0.51%) Node.js
9 1 (0.51%) WebSphere
Applications
1 17 (8.59%) MS Excel
2 7 (3.54%) SPSS
3 6 (3.03%) Photoshop
3 6 (3.03%) MS Office
4 5 (2.53%) MS PowerPoint
5 1 (0.51%) Spreadsheet
5 1 (0.51%) PowerPivot
5 1 (0.51%) OmniGraffle
5 1 (0.51%) Adobe Illustrator
Business Applications
1 33 (16.67%) WebTrends
2 10 (5.05%) Adobe Campaign
3 2 (1.01%) Dynamics CRM
4 1 (0.51%) Radian6
4 1 (0.51%) Unica
4 1 (0.51%) Remedy ITSM
4 1 (0.51%) Summit
Cloud Services
1 65 (32.83%) Google Analytics
2 51 (25.76%) Adobe Analytics
3 6 (3.03%) Amazon AWS
3 6 (3.03%) SaaS
4 3 (1.52%) Cloud Computing
5 1 (0.51%) GitHub
Communications & Networking
1 14 (7.07%) Internet
2 9 (4.55%) HTTP
3 2 (1.01%) Intranet
4 1 (0.51%) MVNO
Database & Business Intelligence
1 18 (9.09%) Data Warehouse
2 15 (7.58%) Oracle Database
3 11 (5.56%) Oracle Database 11g
4 10 (5.05%) SQL Server
4 10 (5.05%) Oracle Database 10g
4 10 (5.05%) Oracle BI EE
5 6 (3.03%) Data Mining
5 6 (3.03%) NoSQL
5 6 (3.03%) Big Data
6 4 (2.02%) MongoDB
7 3 (1.52%) Hadoop
7 3 (1.52%) Data Mart
8 2 (1.01%) MOLAP
8 2 (1.01%) OLAP
8 2 (1.01%) ROLAP
8 2 (1.01%) PostgreSQL
8 2 (1.01%) SQL Server Integration Services
8 2 (1.01%) Relational Database
8 2 (1.01%) CloverETL
9 1 (0.51%) SQL Server 2008
Development Applications
1 7 (3.54%) JIRA
2 3 (1.52%) Firebug
2 3 (1.52%) Fiddler
2 3 (1.52%) Visual Studio
3 2 (1.01%) Team Foundation Server
4 1 (0.51%) Balsamiq Mockups
4 1 (0.51%) Axure RP
4 1 (0.51%) Grunt
4 1 (0.51%) Bower
4 1 (0.51%) Dreamweaver
General
1 73 (36.87%) Marketing
2 34 (17.17%) Finance
3 27 (13.64%) Publishing
4 18 (9.09%) Banking
5 16 (8.08%) Retail
6 8 (4.04%) Telecoms
6 8 (4.04%) Advertising
7 5 (2.53%) Legal
8 2 (1.01%) Manufacturing
8 2 (1.01%) Games
9 1 (0.51%) Retail Banking
9 1 (0.51%) Multimedia
9 1 (0.51%) Billing
9 1 (0.51%) Pharmaceutical
9 1 (0.51%) Automotive
Job Titles
1 57 (28.79%) Analyst
2 26 (13.13%) Developer
3 24 (12.12%) Web Analyst
4 19 (9.60%) Consultant
5 15 (7.58%) Architect
6 14 (7.07%) Project Manager
7 12 (6.06%) Designer
7 12 (6.06%) Web Analytics Consultant
8 11 (5.56%) Data Analyst
9 10 (5.05%) Oracle Developer
10 9 (4.55%) Senior Designer
10 9 (4.55%) Business Analyst
11 8 (4.04%) Junior
12 7 (3.54%) Solutions Architect
13 6 (3.03%) Oracle Database Developer
13 6 (3.03%) Product Manager
13 6 (3.03%) Database Developer
13 6 (3.03%) Front-End Developer
14 5 (2.53%) Digital Project Manager
14 5 (2.53%) Marketing Consultant
Libraries, Frameworks & Software Standards
1 74 (37.37%) HTML
2 39 (19.70%) CSS
3 22 (11.11%) XML
4 20 (10.10%) HTML5
5 19 (9.60%) .NET
6 17 (8.59%) Web Services
6 17 (8.59%) ASP.NET
6 17 (8.59%) jQuery
7 14 (7.07%) REST
7 14 (7.07%) JSON
8 12 (6.06%) CSS3
9 11 (5.56%) AngularJS
9 11 (5.56%) .NET Framework
10 8 (4.04%) Backbone.js
11 7 (3.54%) Hibernate
11 7 (3.54%) Spring
12 6 (3.03%) Middleware
13 5 (2.53%) WebCenter
13 5 (2.53%) Twitter Bootstrap
13 5 (2.53%) Ajax
Miscellaneous
1 40 (20.20%) User Experience
2 37 (18.69%) Analytical Skills
3 24 (12.12%) Social Media
4 16 (8.08%) Visualisation
5 11 (5.56%) Computer Science
6 9 (4.55%) Digital Media
6 9 (4.55%) Statistics
7 7 (3.54%) Data Integration
8 5 (2.53%) Mobile App
8 5 (2.53%) Algorithms
9 4 (2.02%) Blackberry
9 4 (2.02%) Web 2.0
9 4 (2.02%) Mathematics
9 4 (2.02%) Google Search Appliance
10 3 (1.52%) Open Source
10 3 (1.52%) New Media
10 3 (1.52%) Enterprise Software
10 3 (1.52%) Data Structures
10 3 (1.52%) W3C
10 3 (1.52%) Management Information System
Operating Systems
1 8 (4.04%) Windows
1 8 (4.04%) Apple iOS
2 7 (3.54%) Android
3 4 (2.02%) Windows Phone
3 4 (2.02%) Windows Phone 7
4 3 (1.52%) Linux
Processes & Methodologies
1 198 (100.00%) Analytics
2 49 (24.75%) E-Commerce
3 45 (22.73%) Agile Software Development
4 42 (21.21%) SEO
5 26 (13.13%) Content Management
6 24 (12.12%) ETL
7 22 (11.11%) Project Management
8 18 (9.09%) SOA
9 15 (7.58%) Workflow
10 14 (7.07%) Business Intelligence
11 12 (6.06%) MVC
11 12 (6.06%) Digital Marketing
11 12 (6.06%) Web Development
11 12 (6.06%) Campaign Management
12 11 (5.56%) ITIL
13 10 (5.05%) Data Modelling
13 10 (5.05%) System Testing
14 9 (4.55%) Performance Management
14 9 (4.55%) Stakeholder Management
14 9 (4.55%) Service Management
Programming Languages
1 49 (24.75%) JavaScript
2 36 (18.18%) SQL
3 23 (11.62%) Java
4 15 (7.58%) PL/SQL
5 10 (5.05%) VB.NET
5 10 (5.05%) VBScript
6 6 (3.03%) C#
7 5 (2.53%) Scala
8 4 (2.02%) Python
8 4 (2.02%) Ruby
8 4 (2.02%) Groovy
9 3 (1.52%) R
9 3 (1.52%) PHP
9 3 (1.52%) T-SQL
10 2 (1.01%) ActionScript
10 2 (1.01%) C
11 1 (0.51%) Objective-C
11 1 (0.51%) VBA
11 1 (0.51%) VB
Qualifications
1 26 (13.13%) Degree
2 5 (2.53%) Security Cleared
3 3 (1.52%) SC Cleared
4 1 (0.51%) MBA
4 1 (0.51%) PhD
Quality Assurance & Compliance
1 8 (4.04%) QA
2 1 (0.51%) ISO 14001
2 1 (0.51%) ISO 9001
Systems Management
1 1 (0.51%) TeamSite
1 1 (0.51%) Netcool
Vendors
1 74 (37.37%) Google
2 60 (30.30%) Adobe
3 31 (15.66%) Omniture
4 20 (10.10%) Oracle
5 19 (9.60%) Tableau
6 13 (6.57%) Business Objects
7 10 (5.05%) Aprimo
7 10 (5.05%) Endeca
7 10 (5.05%) Eloqua
7 10 (5.05%) Sitecore
8 9 (4.55%) Microsoft
9 8 (4.04%) SAP
10 4 (2.02%) Teradata
10 4 (2.02%) DoubleClick
11 3 (1.52%) hybris
11 3 (1.52%) Rackspace
11 3 (1.52%) Demandware
12 2 (1.01%) IBM
12 2 (1.01%) Apple
12 2 (1.01%) FatWire
Bromley, Kent
Hays Finance Technology
Rate: £350.00 - £400.00 per annum
Posted: 3 days ago
Berkshire
Deerfoot IT Resources Ltd
Rate: £170 - £200 per day
Posted: 3 days ago
Berkshire
Lorien Resourcing
Rate: Market rates
Posted: 3 days ago
Oxfordshire
Haybrook IT Resourcing Ltd
Rate: Up to £530 per day
Posted: 4 days ago
London
Progressive Recruitment
Rate: £200 - £250 per day
Posted: 5 days ago
City, London
Engage PSG
Rate: £200 - £300 per day + Company Benefits Scheme
Posted: 5 days ago
Central London / West End
Reed Business Information Ltd
Rate: From £200 to £250 per day direct - no agency margin
Posted: 8 days ago
Berkshire
Interquest - ITQ Financial - Tunbridge Wells
Rate: £150 - £180 per day
Posted: 8 days ago
London
Energize Recruitment Solutions Ltd
Rate: £400 - £600 per day
Posted: 8 days ago
City of London
Energize Recruitment Solutions Ltd
Rate: £300 - £450 per day
Posted: 8 days ago
City of London
Energize Recruitment Solutions Ltd
Rate: £300 - £450 per day
Posted: 8 days ago
London
Michael Page
Posted: 11 days ago
Bracknell
Interquest - ITQ Financial - Tunbridge Wells
Rate: £150 - £165 per day + Flex
Posted: 24 days ago
London
Progressive Recruitment
Rate: £300 - £365 per day + competitive
Posted: 26 days ago