The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the East of England region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 10 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
10 Feb 2016
Same period 2015 Same period 2014
Web Analytics
Rank 260 239 233
Rank change year-on-year
-21 -6
Permanent jobs citing Web Analytics 4 24 21
As % of all permanent IT jobs located in the East of England 0.057% 0.33% 0.31%
As % of the Processes & Methodologies category 0.067% 0.39% 0.37%
Number of salaries quoted 3 13 19
Average salary £37,500 £35,000 £40,000
Average salary % change year-on-year
+7.14% -12.50%
UK excluding London average salary £42,500 £40,000 £37,500
% change year-on-year
+6.25% +6.66%
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the East of England region.

Processes & Methodologies Category
East of England
Permanent IT job ads with a match in the
Processes & Methodologies category
5981 6111 5624
As % of all permanent IT jobs located in the East of England 85.14% 83.42% 83.00%
Number of salaries quoted 4849 4887 4520
Average salary £47,500 £45,000 £45,000
Average salary % change year-on-year
+5.55% -
90% offered a salary of more than £32,000 £30,000 £30,000
10% offered a salary of more than £67,500 £62,500 £70,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Web Analytics
Jobs Demand Trend in the East of England

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the East of England region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the East of England

Web Analytics
Salary Trend in the East of England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the East of England region.

Web Analytics Salary Trend in the East of England

Web Analytics
Salary Histogram in the East of England

This chart provides a salary histogram for IT jobs citing Web Analytics across the East of England region over the 3 months to 10 February 2016.

Web Analytics Salary Histogram in the East of England

Web Analytics
Job Locations in the East of England

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the East of England region over the 3 months to 10 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Norfolk - 2 £37,500 -
Cambridgeshire +3 1 - -
Hertfordshire -9 1 £56,000 +124.00%
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the East of England

For the 6 months to 10 February 2016, IT jobs across the East of England region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 21 (100.00%) Analytics
2 15 (71.43%) SEO
3 12 (57.14%) E-Commerce
3 12 (57.14%) Web Development
4 9 (42.86%) Google
5 8 (38.10%) Marketing
5 8 (38.10%) Google Analytics
5 8 (38.10%) jQuery
5 8 (38.10%) HTML
5 8 (38.10%) JavaScript
5 8 (38.10%) CSS
6 7 (33.33%) Digital Marketing
6 7 (33.33%) Hadoop
6 7 (33.33%) Online Marketing
7 6 (28.57%) User Experience
7 6 (28.57%) Google Tag Manager
8 5 (23.81%) Rapid Prototyping
8 5 (23.81%) Visualisation
8 5 (23.81%) HTML5
8 5 (23.81%) Social Media
8 5 (23.81%) Data Visualisation
8 5 (23.81%) Product Management
8 5 (23.81%) Biology
8 5 (23.81%) Human Factors
8 5 (23.81%) Life Science
8 5 (23.81%) JSON
8 5 (23.81%) Bioinformatics
8 5 (23.81%) Agile Software Development
8 5 (23.81%) Asset Management
8 5 (23.81%) MS Excel

Web Analytics
Top Related IT Skills in the East of England by Category

For the 6 months to 10 February 2016, IT jobs across the East of England region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Applications
1 5 (23.81%) MS Excel
2 2 (9.52%) MS Office
Cloud Services
1 8 (38.10%) Google Analytics
2 6 (28.57%) Google Tag Manager
3 2 (9.52%) Adobe Analytics
Database & Business Intelligence
1 7 (33.33%) Hadoop
2 3 (14.29%) Big Data
2 3 (14.29%) MS Access
2 3 (14.29%) SQL Server
3 2 (9.52%) BusinessObjects
3 2 (9.52%) Data Warehouse
Development Applications
1 3 (14.29%) NUnit
1 3 (14.29%) Visual Studio
2 1 (4.76%) Firebug
General
1 8 (38.10%) Marketing
2 5 (23.81%) Finance
3 3 (14.29%) Retail
Job Titles
1 7 (33.33%) Web Analytics Specialist
1 7 (33.33%) Web Specialist
2 5 (23.81%) Team Leader
3 4 (19.05%) E-Commerce Specialist
4 3 (14.29%) C# Developer
4 3 (14.29%) Developer
4 3 (14.29%) E-Commerce Manager
4 3 (14.29%) Senior C# Developer
4 3 (14.29%) Senior Developer
5 2 (9.52%) Web Analytics Manager
5 2 (9.52%) Web Manager
6 1 (4.76%) Hadoop Specialist
6 1 (4.76%) Operations Manager
6 1 (4.76%) Senior Manager
6 1 (4.76%) Senior Web Analytics Manager
6 1 (4.76%) SEO Specialist
Libraries, Frameworks & Software Standards
1 8 (38.10%) CSS
1 8 (38.10%) HTML
1 8 (38.10%) jQuery
2 5 (23.81%) DOM
2 5 (23.81%) HTML5
2 5 (23.81%) JSON
3 3 (14.29%) .NET
3 3 (14.29%) Ajax
3 3 (14.29%) ASP.NET
3 3 (14.29%) REST
3 3 (14.29%) SOAP
3 3 (14.29%) Web Services
3 3 (14.29%) WinForms
3 3 (14.29%) XHTML
4 2 (9.52%) Regular Expression
5 1 (4.76%) J2EE
Miscellaneous
1 6 (28.57%) User Experience
2 5 (23.81%) Biology
2 5 (23.81%) Life Science
2 5 (23.81%) Social Media
2 5 (23.81%) Visualisation
3 3 (14.29%) Analytical Skills
4 2 (9.52%) Mathematics
4 2 (9.52%) Mobile App
5 1 (4.76%) FMCG
5 1 (4.76%) Statistics
Operating Systems
1 3 (14.29%) Windows
Processes & Methodologies
1 21 (100.00%) Analytics
2 15 (71.43%) SEO
3 12 (57.14%) E-Commerce
3 12 (57.14%) Web Development
4 7 (33.33%) Digital Marketing
4 7 (33.33%) Online Marketing
5 5 (23.81%) Agile Software Development
5 5 (23.81%) Asset Management
5 5 (23.81%) Bioinformatics
5 5 (23.81%) Data Visualisation
5 5 (23.81%) Human Factors
5 5 (23.81%) Product Management
5 5 (23.81%) Rapid Prototyping
5 5 (23.81%) Web Design
6 4 (19.05%) Project Management
6 4 (19.05%) Qualitative Analysis
7 3 (14.29%) Competitive Intelligence
7 3 (14.29%) OO
7 3 (14.29%) TDD
7 3 (14.29%) UML
Programming Languages
1 8 (38.10%) JavaScript
2 5 (23.81%) SQL
3 3 (14.29%) C#
Qualifications
1 3 (14.29%) Degree
Vendors
1 9 (42.86%) Google
2 2 (9.52%) Adobe
2 2 (9.52%) Microsoft
2 2 (9.52%) Omniture