The table below looks at the prevalence of the term Advertising in IT contracts advertised for the Edinburgh region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 9 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
9 Feb 2016
Same period 2015 Same period 2014
Advertising
Rank 87 75 66
Rank change year-on-year
-12 -9
Contract jobs citing Advertising 6 9 9
As % of all contract IT jobs located in Edinburgh 0.42% 0.67% 0.76%
As % of the General category 0.76% 1.20% 1.68%
Number of daily rates quoted 6 5 7
Average daily rate £494 £363 £425
Average daily rate % change year-on-year
+36.20% -14.70%
90% offered a daily rate of more than £363 £325 £374
10% offered a daily rate of more than £525 £503 £490
UK excluding London average daily rate £375 £375 £375
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £15.00 £14.50 £26.50
% change year-on-year
+3.44% -45.28%
Advertising
Scotland

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Edinburgh region.

General Category
Edinburgh
Contract IT job ads with a match in the
General category
785 752 535
As % of all contract IT jobs located in Edinburgh 55.09% 55.87% 45.45%
Number of daily rates quoted 360 382 255
Average daily rate £425 £400 £400
Average daily rate % change year-on-year
+6.25% -
90% offered a daily rate of more than £280 £300 £294
10% offered a daily rate of more than £600 £536 £513
UK excluding London average daily rate £400 £400 £388
% change year-on-year
- +3.22%
Number of hourly rates quoted 2 5 6
Average hourly rate £11.00 £11.00 £15.25
Average hourly rate % change year-on-year
- -27.86%
UK excluding London average hourly rate £33.86 £26.00 £22.50
% change year-on-year
+30.21% +15.55%

Advertising
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the Edinburgh region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in Edinburgh

Advertising
Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Edinburgh region.

Advertising Daily Rate Trend in Edinburgh

Advertising
Daily Rate Histogram in Edinburgh

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the Edinburgh region over the 3 months to 9 February 2016.

Advertising Daily Rate Histogram in Edinburgh

Advertising
Hourly Rate Trend in Edinburgh

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the Edinburgh region.

Advertising Hourly Rate Trend in Edinburgh

Advertising
Top 30 Related IT Skills in Edinburgh

For the 6 months to 9 February 2016, IT contractor jobs across the Edinburgh region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 8 (50.00%) Finance
2 7 (43.75%) Stakeholder Management
3 3 (18.75%) Project Management
3 3 (18.75%) Microsoft
3 3 (18.75%) Oracle
3 3 (18.75%) Banking
3 3 (18.75%) Asset Management
4 2 (12.50%) Use Case
4 2 (12.50%) Oracle EBS R12
4 2 (12.50%) Markit EDM
4 2 (12.50%) Data Analysis
4 2 (12.50%) Systems Analysis
4 2 (12.50%) Business Analysis
4 2 (12.50%) Marketing
4 2 (12.50%) Retail
4 2 (12.50%) Legal
4 2 (12.50%) GAP Analysis
4 2 (12.50%) Oracle EBS
4 2 (12.50%) EDI
4 2 (12.50%) MS Visio
4 2 (12.50%) Oracle 11i
5 1 (6.25%) Financial Institution
5 1 (6.25%) MS Excel
5 1 (6.25%) CRM
5 1 (6.25%) SharePoint
5 1 (6.25%) Data Warehouse
5 1 (6.25%) HP
5 1 (6.25%) Microsoft Certification
5 1 (6.25%) zOS
5 1 (6.25%) Middleware

Advertising
Top Related IT Skills in Edinburgh by Category

For the 6 months to 9 February 2016, IT contractor jobs across the Edinburgh region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 1 (6.25%) SharePoint
1 1 (6.25%) Skype for Business
Applications
1 2 (12.50%) MS Visio
2 1 (6.25%) MS Excel
Business Applications
1 2 (12.50%) Markit EDM
1 2 (12.50%) Oracle 11i
1 2 (12.50%) Oracle EBS
1 2 (12.50%) Oracle EBS R12
2 1 (6.25%) Dynamics CRM
Cloud Services
1 1 (6.25%) Google Analytics
Communications & Networking
1 1 (6.25%) Skype
Database & Business Intelligence
1 1 (6.25%) Data Warehouse
1 1 (6.25%) OLAP
1 1 (6.25%) OLAP Cube
1 1 (6.25%) SQL Server
1 1 (6.25%) SQL Server 2012
1 1 (6.25%) SQL Server Analysis Services
1 1 (6.25%) SQL Server Integration Services
1 1 (6.25%) SQL Server Reporting Services
Development Applications
1 1 (6.25%) Git (software)
1 1 (6.25%) Team Foundation Server
General
1 8 (50.00%) Finance
2 3 (18.75%) Banking
3 2 (12.50%) Legal
3 2 (12.50%) Marketing
3 2 (12.50%) Retail
4 1 (6.25%) Brand Awareness
4 1 (6.25%) Financial Institution
4 1 (6.25%) Investment Banking
Job Titles
1 4 (25.00%) Analyst
1 4 (25.00%) Business Analyst
1 4 (25.00%) Consultant
2 3 (18.75%) Functional Consultant
2 3 (18.75%) Project Manager
3 2 (12.50%) Data Business Analyst
3 2 (12.50%) Developer
3 2 (12.50%) EDI Consultant
3 2 (12.50%) Oracle Consultant
3 2 (12.50%) Oracle Functional Consultant
3 2 (12.50%) Oracle HRMS Consultant
3 2 (12.50%) Oracle HRMS Functional Consultant
4 1 (6.25%) Administrator
4 1 (6.25%) Business Intelligence Developer
4 1 (6.25%) CRM Consultant
4 1 (6.25%) Microsoft BI Developer
4 1 (6.25%) Microsoft Consultant
4 1 (6.25%) Microsoft CRM Consultant
4 1 (6.25%) SQL BI Developer
4 1 (6.25%) T-SQL Developer
Libraries, Frameworks & Software Standards
1 2 (12.50%) EDI
2 1 (6.25%) CSS
2 1 (6.25%) CSS3
2 1 (6.25%) HTML
2 1 (6.25%) HTML5
2 1 (6.25%) MDX
2 1 (6.25%) Middleware
2 1 (6.25%) Sass
2 1 (6.25%) Semantic HTML
Miscellaneous
1 1 (6.25%) Analytical Skills
1 1 (6.25%) Blog
1 1 (6.25%) DataPower
1 1 (6.25%) Digital Media
1 1 (6.25%) Management Information System
1 1 (6.25%) Social Media
Operating Systems
1 1 (6.25%) zOS
Processes & Methodologies
1 7 (43.75%) Stakeholder Management
2 3 (18.75%) Asset Management
2 3 (18.75%) Project Management
3 2 (12.50%) Business Analysis
3 2 (12.50%) Data Analysis
3 2 (12.50%) GAP Analysis
3 2 (12.50%) Systems Analysis
3 2 (12.50%) Use Case
4 1 (6.25%) Analytics
4 1 (6.25%) Business Intelligence
4 1 (6.25%) CRM
4 1 (6.25%) Data Modelling
4 1 (6.25%) ETL
4 1 (6.25%) ETL Development
4 1 (6.25%) Fund Accounting
4 1 (6.25%) Information Architecture
4 1 (6.25%) Investment Management
4 1 (6.25%) Online Marketing
4 1 (6.25%) SOA
4 1 (6.25%) Time Management
Programming Languages
1 1 (6.25%) JavaScript
1 1 (6.25%) SQL
1 1 (6.25%) T-SQL
Qualifications
1 1 (6.25%) Microsoft Certification
Vendors
1 3 (18.75%) Microsoft
1 3 (18.75%) Oracle
2 1 (6.25%) Facebook
2 1 (6.25%) Google
2 1 (6.25%) HP
2 1 (6.25%) IBM
2 1 (6.25%) Twitter
Edinburgh, Midlothian
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