The table below looks at the prevalence of the term Advertising in IT contracts advertised for the Edinburgh region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 28 August 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
28 Aug 2015
Same period 2014 Same period 2013
Advertising
Rank 82 62 59
Rank change year-on-year
-20 -3
Contract jobs citing Advertising 11 17 8
As % of all contract IT jobs located in Edinburgh 0.65% 1.45% 0.72%
As % of the General category 0.96% 2.98% 1.27%
Number of daily rates quoted 8 12 5
Average daily rate
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of your Daily Rate
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£461 £488 £450
Average daily rate % change year-on-year
-5.38% +8.33%
90% offered a daily rate of more than £419 £325 £418
10% offered a daily rate of more than £506 £575 £525
UK excluding London average daily rate £375 £400 £388
% change year-on-year
-6.25% +3.22%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £17.00 £22.50 £18.85
% change year-on-year
-24.44% +19.39%
Advertising
Scotland

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Edinburgh region.

General Category
Edinburgh
Contract IT job ads with a match in the
General category
1145 571 630
As % of all contract IT jobs located in Edinburgh 68.11% 48.55% 57.07%
Number of daily rates quoted 578 289 252
Average daily rate £400 £425 £396
Average daily rate % change year-on-year
-5.88% +7.32%
90% offered a daily rate of more than £290 £320 £270
10% offered a daily rate of more than £525 £600 £525
UK excluding London average daily rate £400 £388 £385
% change year-on-year
+3.22% +0.64%
Number of hourly rates quoted 8 6 21
Average hourly rate £20.50 £10.50 £10.50
Average hourly rate % change year-on-year
+95.23% -
90% offered a hourly rate of more than £12.25 £10.50 £10.00
10% offered a hourly rate of more than £33.46 £22.50 £20.80
UK excluding London average hourly rate £25.83 £22.50 £22.47
% change year-on-year
+14.80% +0.15%

Advertising
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the Edinburgh region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in Edinburgh

Advertising
Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Edinburgh region.

Advertising Daily Rate Trend in Edinburgh

Advertising
Daily Rate Histogram in Edinburgh

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the Edinburgh region over the 3 months to 28 August 2015.

Advertising Daily Rate Histogram in Edinburgh

Advertising
Hourly Rate Trend in Edinburgh

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the Edinburgh region.

Advertising Hourly Rate Trend in Edinburgh

Advertising
Top 30 Related IT Skills in Edinburgh

For the 6 months to 28 August 2015, IT contractor jobs across the Edinburgh region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 11 (78.57%) Finance
2 5 (35.71%) Stakeholder Management
3 4 (28.57%) Asset Management
3 4 (28.57%) Financial Institution
4 3 (21.43%) Banking
4 3 (21.43%) Middleware
4 3 (21.43%) Investment Banking
4 3 (21.43%) Markit EDM
5 2 (14.29%) Stakeholder Engagement
5 2 (14.29%) Data Analysis
5 2 (14.29%) User Acceptance Testing
5 2 (14.29%) Investment Management
5 2 (14.29%) zOS
5 2 (14.29%) Six Sigma
5 2 (14.29%) Charles River
5 2 (14.29%) Project Management
5 2 (14.29%) SharePoint
5 2 (14.29%) Data Modelling
5 2 (14.29%) Microsoft
6 1 (7.14%) Data Management
6 1 (7.14%) Fixed Income
6 1 (7.14%) Equities
6 1 (7.14%) Information Security
6 1 (7.14%) Management Information System
6 1 (7.14%) Front Office
6 1 (7.14%) Migration
6 1 (7.14%) ISEB
6 1 (7.14%) Foreign Exchange (FX)
6 1 (7.14%) SOA
6 1 (7.14%) Oracle

Advertising
Top Related IT Skills in Edinburgh by Category

For the 6 months to 28 August 2015, IT contractor jobs across the Edinburgh region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 2 (14.29%) SharePoint
2 1 (7.14%) SharePoint 2010
2 1 (7.14%) SharePoint 2013
Applications
1 1 (7.14%) MS Excel
Business Applications
1 3 (21.43%) Markit EDM
2 1 (7.14%) Eikon
2 1 (7.14%) Agresso
2 1 (7.14%) Dynamics CRM
2 1 (7.14%) thinkFolio
Development Applications
1 1 (7.14%) Team Foundation Server
General
1 11 (78.57%) Finance
2 4 (28.57%) Financial Institution
3 3 (21.43%) Banking
3 3 (21.43%) Investment Banking
4 1 (7.14%) Front Office
Job Titles
1 5 (35.71%) Business Analyst
1 5 (35.71%) Analyst
2 2 (14.29%) Architect
2 2 (14.29%) Project Manager
2 2 (14.29%) Administrator
3 1 (7.14%) IT Project Manager
3 1 (7.14%) IT Architect
3 1 (7.14%) CRM Business Analyst
3 1 (7.14%) SharePoint Architect
3 1 (7.14%) Test Leader
3 1 (7.14%) CRM Analyst
3 1 (7.14%) Middleware Consultant
3 1 (7.14%) Developer
3 1 (7.14%) Consultant
3 1 (7.14%) Solutions Architect
Libraries, Frameworks & Software Standards
1 3 (21.43%) Middleware
Miscellaneous
1 1 (7.14%) Foreign Exchange (FX)
1 1 (7.14%) Management Information System
1 1 (7.14%) Fixed Income
1 1 (7.14%) Equities
1 1 (7.14%) Derivative
1 1 (7.14%) DataPower
Operating Systems
1 2 (14.29%) zOS
2 1 (7.14%) Windows
2 1 (7.14%) AIX
Processes & Methodologies
1 5 (35.71%) Stakeholder Management
2 4 (28.57%) Asset Management
3 2 (14.29%) Data Modelling
3 2 (14.29%) Six Sigma
3 2 (14.29%) Project Management
3 2 (14.29%) Data Analysis
3 2 (14.29%) User Acceptance Testing
3 2 (14.29%) Investment Management
3 2 (14.29%) Stakeholder Engagement
4 1 (7.14%) Portfolio Management
4 1 (7.14%) Systems Analysis
4 1 (7.14%) Business Analysis
4 1 (7.14%) Enterprise Data Management
4 1 (7.14%) Use Case
4 1 (7.14%) Migration
4 1 (7.14%) SOA
4 1 (7.14%) Data Management
4 1 (7.14%) Information Security
4 1 (7.14%) CRM
Qualifications
1 1 (7.14%) ISEB
1 1 (7.14%) IIBA
Quality Assurance & Compliance
1 1 (7.14%) EMIR
1 1 (7.14%) Dodd-Frank
Vendors
1 2 (14.29%) Microsoft
1 2 (14.29%) Charles River
2 1 (7.14%) Oracle
2 1 (7.14%) Bloomberg