The table below looks at the prevalence of the term Advertising in IT contracts advertised for the Edinburgh region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 17 April 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
17 Apr 2015
Same period 2014 Same period 2013
Advertising
Rank 80 58 52
Rank change year-on-year
-22 -6
Contract jobs citing Advertising 5 22 6
As % of all contract IT jobs located in Edinburgh 0.33% 1.71% 0.79%
As % of the General category 0.61% 3.85% 1.74%
Number of daily rates quoted 2 11 2
Average daily rate
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of your Daily Rate
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£425 £425 £650
Average daily rate % change year-on-year
- -34.61%
UK excluding London average daily rate £350 £375 £350
% change year-on-year
-6.66% +7.14%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £11.00 £21.00 £15.00
% change year-on-year
-47.61% +40.00%
Advertising
Scotland

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Edinburgh region.

General Category
Edinburgh
Contract IT job ads with a match in the
General category
817 572 345
As % of all contract IT jobs located in Edinburgh 53.79% 44.58% 45.63%
Number of daily rates quoted 434 289 139
Average daily rate £400 £413 £400
Average daily rate % change year-on-year
-3.03% +3.12%
90% offered a daily rate of more than £275 £283 £265
10% offered a daily rate of more than £500 £531 £510
UK excluding London average daily rate £400 £380 £375
% change year-on-year
+5.26% +1.33%
Number of hourly rates quoted 9 7 2
Average hourly rate £10.00 £19.50 £9.00
Average hourly rate % change year-on-year
-48.71% +116.66%
UK excluding London average hourly rate £24.50 £25.00 £27.50
% change year-on-year
-2.00% -9.09%

Advertising
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the Edinburgh region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in Edinburgh

Advertising
Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Edinburgh region.

Advertising Daily Rate Trend in Edinburgh

Advertising
Hourly Rate Trend in Edinburgh

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the Edinburgh region.

Advertising Hourly Rate Trend in Edinburgh

Advertising
Top 30 Related IT Skills in Edinburgh

For the 6 months to 17 April 2015, IT contractor jobs across the Edinburgh region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 12 (66.67%) Finance
2 10 (55.56%) Investment Management
3 8 (44.44%) Asset Management
4 5 (27.78%) Markit EDM
5 4 (22.22%) Data Management
5 4 (22.22%) Enterprise Data Management
6 3 (16.67%) Banking
6 3 (16.67%) Oracle
6 3 (16.67%) Stakeholder Management
7 2 (11.11%) Financial Institution
7 2 (11.11%) Management Information System
7 2 (11.11%) Microsoft
7 2 (11.11%) ISEB
7 2 (11.11%) SQL
7 2 (11.11%) Six Sigma
7 2 (11.11%) User Acceptance Testing
7 2 (11.11%) Investment Banking
7 2 (11.11%) Business Process Improvement
7 2 (11.11%) Team Foundation Server
7 2 (11.11%) IIBA
7 2 (11.11%) Test Planning
8 1 (5.56%) Stakeholder Engagement
8 1 (5.56%) Portfolio Management
8 1 (5.56%) Eikon
8 1 (5.56%) Business Analysis
8 1 (5.56%) MS PowerPoint
8 1 (5.56%) Dynamics AX
8 1 (5.56%) Derivative
8 1 (5.56%) SQL Server Reporting Services
8 1 (5.56%) Data Analysis

Advertising
Top Related IT Skills in Edinburgh by Category

For the 6 months to 17 April 2015, IT contractor jobs across the Edinburgh region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 1 (5.56%) IIS
1 1 (5.56%) SharePoint
1 1 (5.56%) CMS
Applications
1 1 (5.56%) MS PowerPoint
Business Applications
1 5 (27.78%) Markit EDM
2 1 (5.56%) Eikon
2 1 (5.56%) Agresso
2 1 (5.56%) Dynamics AX
2 1 (5.56%) thinkFolio
Database & Business Intelligence
1 1 (5.56%) SQL Server Reporting Services
Development Applications
1 2 (11.11%) Team Foundation Server
General
1 12 (66.67%) Finance
2 3 (16.67%) Banking
3 2 (11.11%) Investment Banking
3 2 (11.11%) Financial Institution
4 1 (5.56%) Front Office
Job Titles
1 7 (38.89%) Analyst
2 6 (33.33%) Business Analyst
3 3 (16.67%) Project Manager
4 2 (11.11%) Architect
4 2 (11.11%) Developer
4 2 (11.11%) Senior Manager
4 2 (11.11%) Senior Project Manager
4 2 (11.11%) Test Leader
5 1 (5.56%) Senior Architect
5 1 (5.56%) CRM Analyst
5 1 (5.56%) Infrastructure Architect
5 1 (5.56%) Change Analyst
5 1 (5.56%) Support Manager
5 1 (5.56%) Risk Manager
5 1 (5.56%) IT Architect
5 1 (5.56%) CRM Business Analyst
5 1 (5.56%) Senior Infrastructure Architect
5 1 (5.56%) Lead Business Analyst
5 1 (5.56%) Operations Manager
5 1 (5.56%) Solutions Architect
Libraries, Frameworks & Software Standards
1 1 (5.56%) .NET
Miscellaneous
1 2 (11.11%) Management Information System
2 1 (5.56%) Derivative
2 1 (5.56%) Data Integration
Processes & Methodologies
1 10 (55.56%) Investment Management
2 8 (44.44%) Asset Management
3 4 (22.22%) Data Management
3 4 (22.22%) Enterprise Data Management
4 3 (16.67%) Stakeholder Management
5 2 (11.11%) Six Sigma
5 2 (11.11%) Business Process Improvement
5 2 (11.11%) User Acceptance Testing
5 2 (11.11%) Test Planning
6 1 (5.56%) Stakeholder Engagement
6 1 (5.56%) Portfolio Management
6 1 (5.56%) Project Management
6 1 (5.56%) Process Management
6 1 (5.56%) Risk Management
6 1 (5.56%) ITIL
6 1 (5.56%) CRM
6 1 (5.56%) Data Modelling
6 1 (5.56%) B2B
6 1 (5.56%) Information Security
6 1 (5.56%) Wealth Management
Programming Languages
1 2 (11.11%) SQL
Qualifications
1 2 (11.11%) ISEB
1 2 (11.11%) IIBA
Vendors
1 3 (16.67%) Oracle
2 2 (11.11%) Microsoft
3 1 (5.56%) Salesforce.com
3 1 (5.56%) Bloomberg
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