The table below looks at the prevalence of the term Advertising in IT contracts advertised for the Edinburgh region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 27 February 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Feb 2015
Same period 2014 Same period 2013
Advertising
Rank 73 60 55
Rank change year-on-year
-13 -5
Contract jobs citing Advertising 8 17 2
As % of all contract IT jobs located in Edinburgh 0.58% 1.38% 0.29%
As % of the General category 1.07% 2.98% 0.61%
Number of daily rates quoted 4 11 0
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£406 £425 -
Average daily rate % change year-on-year
-4.41% -
UK excluding London average daily rate £375 £375 £325
% change year-on-year
- +15.38%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £11.00 £26.50 £55.00
% change year-on-year
-58.49% -51.81%
Advertising
Scotland

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Edinburgh region.

General Category
Edinburgh
Contract IT job ads with a match in the
General category
748 570 327
As % of all contract IT jobs located in Edinburgh 54.36% 46.27% 48.16%
Number of daily rates quoted 389 260 138
Average daily rate £400 £400 £380
Average daily rate % change year-on-year
- +5.26%
90% offered a daily rate of more than £300 £275 £252
10% offered a daily rate of more than £536 £525 £500
UK excluding London average daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 5 8 5
Average hourly rate £11.00 £17.00 £10.50
Average hourly rate % change year-on-year
-35.29% +61.90%
90% offered a hourly rate of more than £10.50 £10.00 £9.00
10% offered a hourly rate of more than £31.25 £19.50 £27.50
UK excluding London average hourly rate £25.00 £24.00 £25.75
% change year-on-year
+4.16% -6.79%

Advertising
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the Edinburgh region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in Edinburgh

Advertising
Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Edinburgh region.

Advertising Daily Rate Trend in Edinburgh

Advertising
Daily Rate Histogram in Edinburgh

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the Edinburgh region over the 3 months to 27 February 2015.

Advertising Daily Rate Histogram in Edinburgh

Advertising
Hourly Rate Trend in Edinburgh

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the Edinburgh region.

Advertising Hourly Rate Trend in Edinburgh

Advertising
Top 30 Related IT Skills in Edinburgh

For the 6 months to 27 February 2015, IT contractor jobs across the Edinburgh region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 13 (54.17%) Finance
2 11 (45.83%) Asset Management
3 10 (41.67%) Investment Management
4 6 (25.00%) Data Management
5 5 (20.83%) Enterprise Data Management
5 5 (20.83%) Stakeholder Management
6 4 (16.67%) Oracle
6 4 (16.67%) SQL
6 4 (16.67%) Markit EDM
7 3 (12.50%) Banking
7 3 (12.50%) Management Information System
7 3 (12.50%) Front Office
7 3 (12.50%) Test Planning
8 2 (8.33%) Derivative
8 2 (8.33%) CMS
8 2 (8.33%) Charles River
8 2 (8.33%) Project Management
8 2 (8.33%) Microsoft
8 2 (8.33%) Investment Banking
8 2 (8.33%) Business Process Improvement
8 2 (8.33%) Team Foundation Server
9 1 (4.17%) IIBA
9 1 (4.17%) Wealth Management
9 1 (4.17%) User Acceptance Testing
9 1 (4.17%) Social Media
9 1 (4.17%) Data Governance
9 1 (4.17%) Process Improvement
9 1 (4.17%) Responsive Web Design
9 1 (4.17%) Android SDK
9 1 (4.17%) Android Development

Advertising
Top Related IT Skills in Edinburgh by Category

For the 6 months to 27 February 2015, IT contractor jobs across the Edinburgh region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 2 (8.33%) CMS
2 1 (4.17%) IIS
2 1 (4.17%) SharePoint
Applications
1 1 (4.17%) Photoshop
1 1 (4.17%) MS PowerPoint
Business Applications
1 4 (16.67%) Markit EDM
2 1 (4.17%) Dynamics AX
Database & Business Intelligence
1 1 (4.17%) SQL Server Reporting Services
Development Applications
1 2 (8.33%) Team Foundation Server
2 1 (4.17%) Dreamweaver
General
1 13 (54.17%) Finance
2 3 (12.50%) Banking
2 3 (12.50%) Front Office
3 2 (8.33%) Investment Banking
4 1 (4.17%) Back Office
4 1 (4.17%) Retail
Job Titles
1 10 (41.67%) Analyst
2 6 (25.00%) Project Manager
2 6 (25.00%) Business Analyst
3 4 (16.67%) Developer
4 3 (12.50%) Change Analyst
5 2 (8.33%) Senior Project Manager
5 2 (8.33%) Systems Analyst
5 2 (8.33%) Senior Manager
6 1 (4.17%) Operations Manager
6 1 (4.17%) Ab Initio Developer
6 1 (4.17%) Infrastructure Architect
6 1 (4.17%) Support Manager
6 1 (4.17%) Risk Manager
6 1 (4.17%) CRM Business Analyst
6 1 (4.17%) Senior Infrastructure Architect
6 1 (4.17%) Lead Business Analyst
6 1 (4.17%) Agile Project Manager
6 1 (4.17%) Test Leader
6 1 (4.17%) Senior Architect
6 1 (4.17%) CRM Analyst
Libraries, Frameworks & Software Standards
1 1 (4.17%) HTML
1 1 (4.17%) .NET
1 1 (4.17%) CSS
1 1 (4.17%) XML
1 1 (4.17%) XHTML
1 1 (4.17%) Android SDK
Miscellaneous
1 3 (12.50%) Management Information System
2 2 (8.33%) Derivative
3 1 (4.17%) Data Integration
3 1 (4.17%) Social Media
3 1 (4.17%) W3C
Operating Systems
1 1 (4.17%) UNIX
1 1 (4.17%) Android
Processes & Methodologies
1 11 (45.83%) Asset Management
2 10 (41.67%) Investment Management
3 6 (25.00%) Data Management
4 5 (20.83%) Stakeholder Management
4 5 (20.83%) Enterprise Data Management
5 3 (12.50%) Test Planning
6 2 (8.33%) Business Process Improvement
6 2 (8.33%) Project Management
7 1 (4.17%) Process Management
7 1 (4.17%) Risk Management
7 1 (4.17%) SEO
7 1 (4.17%) ITIL
7 1 (4.17%) OOP
7 1 (4.17%) OO
7 1 (4.17%) CRM
7 1 (4.17%) Data Modelling
7 1 (4.17%) B2B
7 1 (4.17%) Six Sigma
7 1 (4.17%) Wealth Management
7 1 (4.17%) User Acceptance Testing
Programming Languages
1 4 (16.67%) SQL
2 1 (4.17%) Java
Qualifications
1 1 (4.17%) ISEB
1 1 (4.17%) IIBA
Quality Assurance & Compliance
1 1 (4.17%) EMIR
Vendors
1 4 (16.67%) Oracle
2 2 (8.33%) Microsoft
2 2 (8.33%) Charles River
3 1 (4.17%) Ab Initio
3 1 (4.17%) Adobe
3 1 (4.17%) Salesforce.com