The table below looks at the prevalence of the term Advertising in IT contracts advertised for the Edinburgh region. Included is a guide to the contractor rates offered in IT contracts that have cited Advertising over the 3 months to 4 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
4 May 2016
Same period 2015 Same period 2014
Advertising
Rank 92 78 63
Rank change year-on-year
-14 -15
Contract jobs citing Advertising 1 3 20
As % of all contract IT jobs located in Edinburgh 0.066% 0.21% 1.59%
As % of the General category 0.11% 0.37% 3.52%
Number of daily rates quoted 1 1 9
Median daily rate £450 £400 £450
Median daily rate % change year-on-year
+12.50% -11.11%
UK excluding London median daily rate £350 £350 £375
% change year-on-year
- -6.66%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £16.25 £11.00 £21.00
% change year-on-year
+47.72% -47.61%
Advertising
Scotland

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Edinburgh region.

General Category
Edinburgh
Contract IT job ads with a match in the
General category
949 814 568
As % of all contract IT jobs located in Edinburgh 62.72% 56.18% 45.12%
Number of daily rates quoted 498 431 285
Median daily rate £438 £396 £418
Median daily rate % change year-on-year
+10.47% -5.14%
90% offered a daily rate of more than £322 £275 £300
10% offered a daily rate of more than £550 £490 £562
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 2 10 10
Median hourly rate £31.00 £10.00 £11.00
Median hourly rate % change year-on-year
+210.00% -9.09%
90% offered a hourly rate of more than £23.80 £9.95 £10.50
10% offered a hourly rate of more than £38.20 £35.00 £25.00
UK excluding London median hourly rate £27.38 £24.25 £25.00
% change year-on-year
+12.90% -3.00%

Advertising
Jobs Demand Trend in Edinburgh

The demand trend of contract jobs across the Edinburgh region citing Advertising as a proportion of all IT contracts with a match in the General category.

Advertising Jobs Demand Trend in Edinburgh

Advertising
Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Edinburgh region.

Advertising Daily Rate Trend in Edinburgh

Advertising
Hourly Rate Trend in Edinburgh

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the Edinburgh region.

Advertising Hourly Rate Trend in Edinburgh

Advertising
Top 26 Related IT Skills in Edinburgh

For the 6 months to 4 May 2016, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Edinburgh region with a requirement for Advertising.

1 4 (57.14%) Finance
1 4 (57.14%) Stakeholder Management
2 3 (42.86%) Microsoft
3 2 (28.57%) MS Visio
3 2 (28.57%) Legal
3 2 (28.57%) Project Management
3 2 (28.57%) Banking
3 2 (28.57%) Use Case
4 1 (14.29%) SQL Server Analysis Services
4 1 (14.29%) SQL Server 2008
4 1 (14.29%) Skype for Business
4 1 (14.29%) Analytical Skills
4 1 (14.29%) Skype
4 1 (14.29%) TOGAF
4 1 (14.29%) Microsoft Analysis Services
4 1 (14.29%) SQL Server Reporting Services
4 1 (14.29%) Dynamics CRM
4 1 (14.29%) SQL Server Integration Services
4 1 (14.29%) Business Intelligence
4 1 (14.29%) Microsoft Certification
4 1 (14.29%) JavaScript
4 1 (14.29%) SQL
4 1 (14.29%) T-SQL
4 1 (14.29%) SQL Server
4 1 (14.29%) MS Excel
4 1 (14.29%) CRM

Advertising
Top Related IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (14.29%) Skype for Business
Applications
1 2 (28.57%) MS Visio
2 1 (14.29%) MS Excel
Business Applications
1 1 (14.29%) Dynamics CRM
Communications & Networking
1 1 (14.29%) Skype
Database & Business Intelligence
1 1 (14.29%) Microsoft Analysis Services
1 1 (14.29%) SQL Server
1 1 (14.29%) SQL Server 2008
1 1 (14.29%) SQL Server Analysis Services
1 1 (14.29%) SQL Server Integration Services
1 1 (14.29%) SQL Server Reporting Services
General
1 4 (57.14%) Finance
2 2 (28.57%) Banking
2 2 (28.57%) Legal
Job Titles
1 2 (28.57%) Analyst
1 2 (28.57%) Business Analyst
1 2 (28.57%) Project Manager
2 1 (14.29%) Architect
2 1 (14.29%) Business Architect
2 1 (14.29%) Business Intelligence Developer
2 1 (14.29%) Consultant
2 1 (14.29%) CRM Consultant
2 1 (14.29%) Developer
2 1 (14.29%) Dynamics CRM Consultant
2 1 (14.29%) Enterprise Technical Architect
2 1 (14.29%) Functional Consultant
2 1 (14.29%) Microsoft Consultant
2 1 (14.29%) Microsoft CRM Consultant
2 1 (14.29%) SQL BI Developer
2 1 (14.29%) SQL Developer
2 1 (14.29%) SSRS Developer
2 1 (14.29%) Technical Architect
2 1 (14.29%) T-SQL Developer
2 1 (14.29%) Voice Architect
Miscellaneous
1 1 (14.29%) Analytical Skills
Processes & Methodologies
1 4 (57.14%) Stakeholder Management
2 2 (28.57%) Project Management
2 2 (28.57%) Use Case
3 1 (14.29%) Business Intelligence
3 1 (14.29%) CRM
3 1 (14.29%) TOGAF
Programming Languages
1 1 (14.29%) JavaScript
1 1 (14.29%) SQL
1 1 (14.29%) T-SQL
Qualifications
1 1 (14.29%) Microsoft Certification
Vendors
1 3 (42.86%) Microsoft