The table below looks at the prevalence of the term Advertising in IT contracts advertised for the Edinburgh region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 28 August 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
28 Aug 2014
Same period 2013 Same period 2012
Advertising
Rank 61 57 60
Rank change year-on-year
-4 +3
Contract jobs citing Advertising 17 8 2
As % of all contract IT jobs located in Edinburgh 1.44% 0.72% 0.19%
As % of the General category 2.97% 1.27% 0.27%
Number of daily rates quoted 12 5 2
Average daily rate
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of your Daily Rate
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£488 £450 £313
Average daily rate % change year-on-year
+8.33% +44.00%
90% offered a daily rate of more than £325 £418 £203
10% offered a daily rate of more than £575 £525 £423
UK excluding London average daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £22.50 £18.85 £17.50
% change year-on-year
+19.39% +7.68%
Advertising
Scotland

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Edinburgh region.

General Category
Edinburgh
Contract IT job ads with a match in the
General category
572 630 731
As % of all contract IT jobs located in Edinburgh 48.52% 57.07% 68.51%
Number of daily rates quoted 289 252 347
Average daily rate £425 £396 £363
Average daily rate % change year-on-year
+7.32% +9.24%
90% offered a daily rate of more than £320 £270 £270
10% offered a daily rate of more than £600 £525 £510
UK excluding London average daily rate £388 £385 £375
% change year-on-year
+0.64% +2.66%
Number of hourly rates quoted 6 21 8
Average hourly rate £10.50 £10.50 £10.00
Average hourly rate % change year-on-year
- +5.00%
UK excluding London average hourly rate £22.50 £22.50 £29.00
% change year-on-year
- -22.41%

Advertising
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the Edinburgh region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in Edinburgh

Advertising
Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Edinburgh region.

Advertising Daily Rate Trend in Edinburgh

Advertising
Daily Rate Histogram in Edinburgh

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the Edinburgh region over the 3 months to 28 August 2014.

Advertising Daily Rate Histogram in Edinburgh

Advertising
Hourly Rate Trend in Edinburgh

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the Edinburgh region.

Advertising Hourly Rate Trend in Edinburgh

Advertising
Top 30 Related IT Skills in Edinburgh

For the 6 months to 28 August 2014, IT contractor jobs across the Edinburgh region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 14 (46.67%) Finance
2 9 (30.00%) Project Management
3 7 (23.33%) Asset Management
4 6 (20.00%) Stakeholder Management
4 6 (20.00%) Microsoft
5 5 (16.67%) Front Office
6 4 (13.33%) Dynamics CRM
6 4 (13.33%) Agile Software Development
6 4 (13.33%) CRM
7 3 (10.00%) JavaScript
7 3 (10.00%) .NET
7 3 (10.00%) Banking
7 3 (10.00%) Programme Management
7 3 (10.00%) Derivative
7 3 (10.00%) Investment Management
7 3 (10.00%) Analytics
8 2 (6.67%) Mobile App
8 2 (6.67%) Digital Media
8 2 (6.67%) Email Marketing
8 2 (6.67%) IT Governance
8 2 (6.67%) Marketing
8 2 (6.67%) X++
8 2 (6.67%) jQuery
8 2 (6.67%) MS PowerPoint
8 2 (6.67%) SEO
8 2 (6.67%) Dynamics AX
8 2 (6.67%) Pay per click
8 2 (6.67%) Data Management
8 2 (6.67%) Oracle
8 2 (6.67%) C#

Advertising
Top Related IT Skills in Edinburgh by Category

For the 6 months to 28 August 2014, IT contractor jobs across the Edinburgh region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 2 (6.67%) SharePoint
2 1 (3.33%) CMS
2 1 (3.33%) Adobe CQ
Applications
1 2 (6.67%) MS Excel
1 2 (6.67%) MS PowerPoint
2 1 (3.33%) Photoshop
Business Applications
1 4 (13.33%) Dynamics CRM
2 2 (6.67%) Dynamics AX
3 1 (3.33%) Markit EDM
Database & Business Intelligence
1 1 (3.33%) SQL Server
1 1 (3.33%) Data Warehouse
1 1 (3.33%) RDBMS
1 1 (3.33%) SQL Server Reporting Services
1 1 (3.33%) Oracle Database
1 1 (3.33%) Relational Database
Development Applications
1 2 (6.67%) ERwin
2 1 (3.33%) Dreamweaver
2 1 (3.33%) PowerDesigner
General
1 14 (46.67%) Finance
2 5 (16.67%) Front Office
3 3 (10.00%) Banking
4 2 (6.67%) Marketing
5 1 (3.33%) Retail
5 1 (3.33%) Investment Banking
5 1 (3.33%) Retail Banking
5 1 (3.33%) Back Office
5 1 (3.33%) Legal
Job Titles
1 9 (30.00%) Project Manager
1 9 (30.00%) Analyst
2 6 (20.00%) Business Analyst
2 6 (20.00%) Developer
3 3 (10.00%) Senior Manager
3 3 (10.00%) Senior Project Manager
4 2 (6.67%) Consultant
4 2 (6.67%) Microsoft Developer
4 2 (6.67%) PMO Analyst
4 2 (6.67%) Dynamics AX Developer
4 2 (6.67%) Front-End Developer
4 2 (6.67%) CRM Developer
4 2 (6.67%) Dynamics CRM Developer
5 1 (3.33%) Digital Project Manager
5 1 (3.33%) Payments Business Analyst
5 1 (3.33%) Change Project Manager
5 1 (3.33%) Configuration and Release Manager
5 1 (3.33%) Project Delivery Manager
5 1 (3.33%) Front-End Web Developer
5 1 (3.33%) CRM Analyst
Libraries, Frameworks & Software Standards
1 3 (10.00%) .NET
2 2 (6.67%) CSS
2 2 (6.67%) jQuery
2 2 (6.67%) HTML
3 1 (3.33%) HTML5
3 1 (3.33%) CSS3
3 1 (3.33%) XML
3 1 (3.33%) XHTML
Miscellaneous
1 3 (10.00%) Derivative
2 2 (6.67%) Digital Media
2 2 (6.67%) Mobile App
3 1 (3.33%) Open Source
3 1 (3.33%) Fixed Income
Operating Systems
1 1 (3.33%) UNIX
1 1 (3.33%) Windows
Processes & Methodologies
1 9 (30.00%) Project Management
2 7 (23.33%) Asset Management
3 6 (20.00%) Stakeholder Management
4 4 (13.33%) Agile Software Development
4 4 (13.33%) CRM
5 3 (10.00%) Programme Management
5 3 (10.00%) Investment Management
5 3 (10.00%) Analytics
6 2 (6.67%) Pay per click
6 2 (6.67%) IT Governance
6 2 (6.67%) Email Marketing
6 2 (6.67%) SEO
6 2 (6.67%) Data Management
6 2 (6.67%) DNA
6 2 (6.67%) Data Modelling
7 1 (3.33%) Business Intelligence
7 1 (3.33%) Configuration Management
7 1 (3.33%) E-Commerce
7 1 (3.33%) ERP
7 1 (3.33%) Risk Management
Programming Languages
1 3 (10.00%) JavaScript
2 2 (6.67%) C#
2 2 (6.67%) X++
3 1 (3.33%) C
3 1 (3.33%) PHP
3 1 (3.33%) SQL
Qualifications
1 1 (3.33%) Microsoft Certification
1 1 (3.33%) Degree
Systems Management
1 1 (3.33%) Tivoli
1 1 (3.33%) Tivoli Storage Manager
Vendors
1 6 (20.00%) Microsoft
2 2 (6.67%) Oracle
3 1 (3.33%) SAP
3 1 (3.33%) IBM
3 1 (3.33%) Adobe
3 1 (3.33%) VMware
3 1 (3.33%) Twitter
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