The table below looks at the prevalence of the term Advertising in IT contracts advertised for the Edinburgh region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 27 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Jul 2015
Same period 2014 Same period 2013
Advertising
Rank 80 64 62
Rank change year-on-year
-16 -2
Contract jobs citing Advertising 8 19 3
As % of all contract IT jobs located in Edinburgh 0.50% 1.48% 0.29%
As % of the General category 0.73% 3.14% 0.54%
Number of daily rates quoted 5 15 2
Average daily rate
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£450 £413 £431
Average daily rate % change year-on-year
+9.09% -4.34%
90% offered a daily rate of more than £411 £325 £416
10% offered a daily rate of more than £525 £575 £446
UK excluding London average daily rate £360 £375 £375
% change year-on-year
-4.00% -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £15.00 £22.50 £16.50
% change year-on-year
-33.33% +36.36%
Advertising
Scotland

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Edinburgh region.

General Category
Edinburgh
Contract IT job ads with a match in the
General category
1091 605 560
As % of all contract IT jobs located in Edinburgh 67.98% 47.12% 54.96%
Number of daily rates quoted 537 315 254
Average daily rate £380 £413 £400
Average daily rate % change year-on-year
-7.87% +3.12%
90% offered a daily rate of more than £290 £288 £275
10% offered a daily rate of more than £500 £575 £516
UK excluding London average daily rate £398 £383 £388
% change year-on-year
+3.92% -1.29%
Number of hourly rates quoted 5 9 18
Average hourly rate £10.50 £10.50 £10.50
90% offered a hourly rate of more than £10.30 £10.50 £10.00
10% offered a hourly rate of more than £18.70 £20.70 £20.50
UK excluding London average hourly rate £22.50 £22.50 £22.50

Advertising
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the Edinburgh region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in Edinburgh

Advertising
Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Edinburgh region.

Advertising Daily Rate Trend in Edinburgh

Advertising
Daily Rate Histogram in Edinburgh

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the Edinburgh region over the 3 months to 27 July 2015.

Advertising Daily Rate Histogram in Edinburgh

Advertising
Hourly Rate Trend in Edinburgh

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the Edinburgh region.

Advertising Hourly Rate Trend in Edinburgh

Advertising
Top 30 Related IT Skills in Edinburgh

For the 6 months to 27 July 2015, IT contractor jobs across the Edinburgh region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 8 (72.73%) Finance
2 3 (27.27%) Financial Institution
2 3 (27.27%) Asset Management
2 3 (27.27%) Stakeholder Management
3 2 (18.18%) Microsoft
3 2 (18.18%) SharePoint
3 2 (18.18%) Middleware
3 2 (18.18%) Six Sigma
3 2 (18.18%) Charles River
3 2 (18.18%) User Acceptance Testing
3 2 (18.18%) Investment Management
3 2 (18.18%) Investment Banking
3 2 (18.18%) Markit EDM
3 2 (18.18%) Stakeholder Engagement
3 2 (18.18%) Banking
4 1 (9.09%) Portfolio Management
4 1 (9.09%) SharePoint 2013
4 1 (9.09%) Eikon
4 1 (9.09%) EMIR
4 1 (9.09%) Dodd-Frank
4 1 (9.09%) Dynamics CRM
4 1 (9.09%) Derivative
4 1 (9.09%) Enterprise Data Management
4 1 (9.09%) Use Case
4 1 (9.09%) thinkFolio
4 1 (9.09%) DataPower
4 1 (9.09%) Team Foundation Server
4 1 (9.09%) IIBA
4 1 (9.09%) SharePoint 2010
4 1 (9.09%) Project Management

Advertising
Top Related IT Skills in Edinburgh by Category

For the 6 months to 27 July 2015, IT contractor jobs across the Edinburgh region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 2 (18.18%) SharePoint
2 1 (9.09%) SharePoint 2010
2 1 (9.09%) SharePoint 2013
Applications
1 1 (9.09%) MS Excel
Business Applications
1 2 (18.18%) Markit EDM
2 1 (9.09%) Eikon
2 1 (9.09%) Agresso
2 1 (9.09%) Dynamics CRM
2 1 (9.09%) thinkFolio
Development Applications
1 1 (9.09%) Team Foundation Server
General
1 8 (72.73%) Finance
2 3 (27.27%) Financial Institution
3 2 (18.18%) Banking
3 2 (18.18%) Investment Banking
4 1 (9.09%) Front Office
Job Titles
1 4 (36.36%) Analyst
1 4 (36.36%) Business Analyst
2 2 (18.18%) Architect
3 1 (9.09%) Project Manager
3 1 (9.09%) Developer
3 1 (9.09%) Consultant
3 1 (9.09%) Solutions Architect
3 1 (9.09%) Administrator
3 1 (9.09%) IT Architect
3 1 (9.09%) CRM Business Analyst
3 1 (9.09%) SharePoint Architect
3 1 (9.09%) Test Leader
3 1 (9.09%) CRM Analyst
3 1 (9.09%) Middleware Consultant
Libraries, Frameworks & Software Standards
1 2 (18.18%) Middleware
Miscellaneous
1 1 (9.09%) Foreign Exchange (FX)
1 1 (9.09%) Management Information System
1 1 (9.09%) Fixed Income
1 1 (9.09%) Equities
1 1 (9.09%) Derivative
1 1 (9.09%) DataPower
Operating Systems
1 1 (9.09%) Windows
1 1 (9.09%) AIX
1 1 (9.09%) zOS
Processes & Methodologies
1 3 (27.27%) Asset Management
1 3 (27.27%) Stakeholder Management
2 2 (18.18%) User Acceptance Testing
2 2 (18.18%) Investment Management
2 2 (18.18%) Stakeholder Engagement
2 2 (18.18%) Six Sigma
3 1 (9.09%) Project Management
3 1 (9.09%) Migration
3 1 (9.09%) CRM
3 1 (9.09%) Data Modelling
3 1 (9.09%) SOA
3 1 (9.09%) Data Management
3 1 (9.09%) Data Analysis
3 1 (9.09%) Enterprise Data Management
3 1 (9.09%) Use Case
3 1 (9.09%) Portfolio Management
3 1 (9.09%) Information Security
Qualifications
1 1 (9.09%) ISEB
1 1 (9.09%) IIBA
Quality Assurance & Compliance
1 1 (9.09%) EMIR
1 1 (9.09%) Dodd-Frank
Vendors
1 2 (18.18%) Microsoft
1 2 (18.18%) Charles River
2 1 (9.09%) Oracle
2 1 (9.09%) Bloomberg