The table below looks at the prevalence of the term Advertising in IT contracts advertised for the Scotland region. Included is a guide to the contractor rates offered in IT contracts that have cited Advertising over the 3 months to 21 February 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
21 Feb 2017
Same period 2016 Same period 2015
Advertising
UK / Scotland
Rank 107 126 112
Rank change year-on-year
+19 -14
Contract jobs citing Advertising 3 4 12
As % of all contract IT jobs located in Scotland 0.17% 0.16% 0.44%
As % of the General category 0.45% 0.35% 0.97%
Number of daily rates quoted 1 4 7
Median daily rate £525 £463 £363
Median daily rate % change year-on-year
+13.51% +27.58%
UK excluding London median daily rate £400 £375 £375
% change year-on-year
+6.66% -
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £15.00 £15.00 £11.00
% change year-on-year
- +36.36%

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Scotland region.

General Category
Scotland
Contract IT job ads with a match in the
General category
664 1157 1243
As % of all contract IT jobs located in Scotland 37.73% 45.37% 45.99%
Number of daily rates quoted 377 553 661
Median daily rate £400 £420 £400
Median daily rate % change year-on-year
-4.76% +5.00%
90% offered a daily rate of more than £245 £275 £300
10% offered a daily rate of more than £500 £575 £520
UK excluding London median daily rate £412 £400 £400
% change year-on-year
+2.87% -
Number of hourly rates quoted 9 6 10
Median hourly rate £46.00 £28.00 £32.00
Median hourly rate % change year-on-year
+64.28% -12.50%
90% offered a hourly rate of more than £10.50 £11.00 £10.60
10% offered a hourly rate of more than £61.77 £50.50 £40.00
UK excluding London median hourly rate £26.00 £32.75 £22.50
% change year-on-year
-20.61% +45.55%

Advertising
Jobs Demand Trend in Scotland

The demand trend of contract jobs across the Scotland region citing Advertising as a proportion of all IT contracts with a match in the General category.

Advertising Jobs Demand Trend in Scotland

Advertising
Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Scotland region.

Advertising Daily Rate Trend in Scotland

Advertising
Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the Scotland region.

Advertising Hourly Rate Trend in Scotland

Advertising
Top 30 Related IT Skills in Scotland

For the 6 months to 21 February 2017, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Scotland region with a requirement for Advertising.

1 4 (33.33%) Microsoft
1 4 (33.33%) Finance
2 3 (25.00%) Unit4 Business World
2 3 (25.00%) SQL
2 3 (25.00%) ERP
3 2 (16.67%) ETL
3 2 (16.67%) C#
3 2 (16.67%) HTML
3 2 (16.67%) JavaScript
3 2 (16.67%) ASP.NET
3 2 (16.67%) CSS
3 2 (16.67%) Web Services
3 2 (16.67%) XML
3 2 (16.67%) MS Excel
3 2 (16.67%) SharePoint
3 2 (16.67%) T-SQL
3 2 (16.67%) VB.NET
3 2 (16.67%) .NET
3 2 (16.67%) SQL Server
3 2 (16.67%) BizTalk Server
3 2 (16.67%) Middleware
3 2 (16.67%) MVC
3 2 (16.67%) Stakeholder Management
3 2 (16.67%) WPF
3 2 (16.67%) LINQ
3 2 (16.67%) jQuery
3 2 (16.67%) Agile Software Development
3 2 (16.67%) SDLC
3 2 (16.67%) Ajax
4 1 (8.33%) Retail Banking

Advertising
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (16.67%) BizTalk Server
1 2 (16.67%) SharePoint
Applications
1 2 (16.67%) MS Excel
2 1 (8.33%) MS Office
2 1 (8.33%) MS Project
Business Applications
1 3 (25.00%) Unit4 Business World
2 1 (8.33%) SAP Business One
Cloud Services
1 1 (8.33%) Amazon AWS
1 1 (8.33%) Microsoft Azure
1 1 (8.33%) PaaS
1 1 (8.33%) SaaS
Database & Business Intelligence
1 2 (16.67%) SQL Server
2 1 (8.33%) SAP HANA
Development Applications
1 1 (8.33%) Xcode
General
1 4 (33.33%) Finance
2 1 (8.33%) Banking
2 1 (8.33%) Games
2 1 (8.33%) General Ledger
2 1 (8.33%) Manufacturing
2 1 (8.33%) Retail
2 1 (8.33%) Retail Banking
Job Titles
1 4 (33.33%) Developer
2 3 (25.00%) Consultant
3 2 (16.67%) BizTalk Developer
3 2 (16.67%) Project Manager
4 1 (8.33%) Accountant
4 1 (8.33%) Architect
4 1 (8.33%) Azure Developer
4 1 (8.33%) Business Architect
4 1 (8.33%) Business Consultant
4 1 (8.33%) Cloud Developer
4 1 (8.33%) ERP Consultant
4 1 (8.33%) Head of PMO
4 1 (8.33%) iOS Developer
4 1 (8.33%) Management Accountant
4 1 (8.33%) Microsoft Developer
4 1 (8.33%) Operations Manager
4 1 (8.33%) Operations Project Manager
4 1 (8.33%) SAP Business Consultant
4 1 (8.33%) SAP Business One Consultant
4 1 (8.33%) SAP Consultant
Libraries, Frameworks & Software Standards
1 2 (16.67%) .NET
1 2 (16.67%) Ajax
1 2 (16.67%) ASP.NET
1 2 (16.67%) CSS
1 2 (16.67%) HTML
1 2 (16.67%) jQuery
1 2 (16.67%) LINQ
1 2 (16.67%) Middleware
1 2 (16.67%) Web Services
1 2 (16.67%) WPF
1 2 (16.67%) XML
Miscellaneous
1 1 (8.33%) iPad
1 1 (8.33%) iPhone
Operating Systems
1 1 (8.33%) Apple iOS
Processes & Methodologies
1 3 (25.00%) ERP
2 2 (16.67%) Agile Software Development
2 2 (16.67%) ETL
2 2 (16.67%) MVC
2 2 (16.67%) SDLC
2 2 (16.67%) Stakeholder Management
3 1 (8.33%) Business Process Analysis
3 1 (8.33%) Integration Testing
3 1 (8.33%) iOS Development
3 1 (8.33%) Migration
3 1 (8.33%) People Management
3 1 (8.33%) Procure-to-Pay
3 1 (8.33%) Regulatory Compliance
3 1 (8.33%) Target Operating Model
3 1 (8.33%) Visualisation
Programming Languages
1 3 (25.00%) SQL
2 2 (16.67%) C#
2 2 (16.67%) JavaScript
2 2 (16.67%) T-SQL
2 2 (16.67%) VB.NET
3 1 (8.33%) Objective-C
System Software
1 1 (8.33%) Hyper-V
Vendors
1 4 (33.33%) Microsoft
2 1 (8.33%) Epicor
2 1 (8.33%) SAP
2 1 (8.33%) Sitecore
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