The table below looks at the prevalence of the term Advertising in IT contracts advertised for the Scotland region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 30 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
30 Jul 2015
Same period 2014 Same period 2013
Advertising
Rank 120 107 103
Rank change year-on-year
-13 -4
Contract jobs citing Advertising 13 26 10
As % of all contract IT jobs located in Scotland 0.41% 0.94% 0.41%
As % of the General category 0.74% 2.32% 0.91%
Number of daily rates quoted 9 21 5
Average daily rate
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£428 £400 £413
Average daily rate % change year-on-year
+6.87% -3.03%
90% offered a daily rate of more than £350 £225 £345
10% offered a daily rate of more than £510 £575 £465
UK excluding London average daily rate £360 £375 £375
% change year-on-year
-4.00% -
Number of hourly rates quoted 0 0 3
Average hourly rate - - £15.77
UK excluding London average hourly rate £15.00 £22.50 £16.50
% change year-on-year
-33.33% +36.36%
Advertising
UK

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Scotland region.

General Category
Scotland
Contract IT job ads with a match in the
General category
1756 1121 1095
As % of all contract IT jobs located in Scotland 54.91% 40.66% 44.42%
Number of daily rates quoted 864 537 534
Average daily rate £375 £400 £396
Average daily rate % change year-on-year
-6.25% +1.01%
90% offered a daily rate of more than £288 £280 £270
10% offered a daily rate of more than £500 £550 £500
UK excluding London average daily rate £400 £385 £388
% change year-on-year
+3.89% -0.64%
Number of hourly rates quoted 31 17 37
Average hourly rate £30.00 £11.00 £11.00
Average hourly rate % change year-on-year
+172.72% -
90% offered a hourly rate of more than £10.38 £10.50 £9.35
10% offered a hourly rate of more than £45.02 £32.40 £20.30
UK excluding London average hourly rate £22.67 £22.00 £22.50
% change year-on-year
+3.02% -2.22%

Advertising
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the Scotland region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in Scotland

Advertising
Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Scotland region.

Advertising Daily Rate Trend in Scotland

Advertising
Daily Rate Histogram in Scotland

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the Scotland region over the 3 months to 30 July 2015.

Advertising Daily Rate Histogram in Scotland

Advertising
Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the Scotland region.

Advertising Hourly Rate Trend in Scotland

Advertising
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Advertising within the Scotland region over the 3 months to 30 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -17 8 £450 +9.09% 4
Glasgow +12 4 £375 +68.91% 3
Advertising
UK

Advertising
Top 30 Related IT Skills in Scotland

For the 6 months to 30 July 2015, IT contractor jobs across the Scotland region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 13 (56.52%) Microsoft
2 10 (43.48%) Finance
3 7 (30.43%) CRM
3 7 (30.43%) SharePoint
3 7 (30.43%) Dynamics CRM
4 4 (17.39%) Stakeholder Management
5 3 (13.04%) MS Excel
5 3 (13.04%) Financial Institution
5 3 (13.04%) Asset Management
5 3 (13.04%) Project Management
5 3 (13.04%) C#
5 3 (13.04%) .NET
5 3 (13.04%) User Acceptance Testing
5 3 (13.04%) SharePoint 2013
6 2 (8.70%) Performance Testing
6 2 (8.70%) Test Scripting
6 2 (8.70%) Investment Banking
6 2 (8.70%) jQuery
6 2 (8.70%) Dynamics AX
6 2 (8.70%) Investment Management
6 2 (8.70%) SharePoint 2010
6 2 (8.70%) Stakeholder Engagement
6 2 (8.70%) Test Automation
6 2 (8.70%) Markit EDM
6 2 (8.70%) HTML
6 2 (8.70%) JavaScript
6 2 (8.70%) ASP.NET
6 2 (8.70%) Six Sigma
6 2 (8.70%) Charles River
6 2 (8.70%) Agresso

Advertising
Top Related IT Skills in Scotland by Category

For the 6 months to 30 July 2015, IT contractor jobs across the Scotland region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 7 (30.43%) SharePoint
2 3 (13.04%) SharePoint 2013
3 2 (8.70%) SharePoint 2010
Applications
1 3 (13.04%) MS Excel
2 1 (4.35%) MS Project
2 1 (4.35%) MS Office
Business Applications
1 7 (30.43%) Dynamics CRM
2 2 (8.70%) Dynamics AX
2 2 (8.70%) Markit EDM
2 2 (8.70%) Agresso
3 1 (4.35%) Eikon
3 1 (4.35%) thinkFolio
Database & Business Intelligence
1 1 (4.35%) SQL Server
1 1 (4.35%) SQL Server 2000
1 1 (4.35%) SQL Server Reporting Services
1 1 (4.35%) SQL Server 2005
1 1 (4.35%) SQL Server Integration Services
1 1 (4.35%) SQL Server Analysis Services
1 1 (4.35%) SQL Server 2008
Development Applications
1 1 (4.35%) Team Foundation Server
General
1 10 (43.48%) Finance
2 3 (13.04%) Financial Institution
3 2 (8.70%) Banking
3 2 (8.70%) Investment Banking
4 1 (4.35%) Retail
4 1 (4.35%) Front Office
Job Titles
1 7 (30.43%) Analyst
2 5 (21.74%) Business Analyst
3 4 (17.39%) Developer
4 3 (13.04%) Architect
4 3 (13.04%) Microsoft Developer
5 2 (8.70%) SharePoint Developer
5 2 (8.70%) CRM Analyst
5 2 (8.70%) Test Analyst
5 2 (8.70%) Administrator
6 1 (4.35%) Project Coordinator
6 1 (4.35%) SQL DBA
6 1 (4.35%) IT Architect
6 1 (4.35%) Senior Test Manager
6 1 (4.35%) CRM Business Analyst
6 1 (4.35%) Consultant
6 1 (4.35%) Systems Administrator
6 1 (4.35%) DBA
6 1 (4.35%) Solutions Architect
6 1 (4.35%) Senior Manager
6 1 (4.35%) Project Manager
Libraries, Frameworks & Software Standards
1 3 (13.04%) .NET
2 2 (8.70%) ASP.NET
2 2 (8.70%) Middleware
2 2 (8.70%) jQuery
2 2 (8.70%) HTML
3 1 (4.35%) HTML5
3 1 (4.35%) CSS
Miscellaneous
1 1 (4.35%) Foreign Exchange (FX)
1 1 (4.35%) Management Information System
1 1 (4.35%) Replication
1 1 (4.35%) Fixed Income
1 1 (4.35%) Clustering
1 1 (4.35%) Equities
1 1 (4.35%) Derivative
1 1 (4.35%) DataPower
Operating Systems
1 1 (4.35%) Windows
1 1 (4.35%) AIX
1 1 (4.35%) zOS
Processes & Methodologies
1 7 (30.43%) CRM
2 4 (17.39%) Stakeholder Management
3 3 (13.04%) Asset Management
3 3 (13.04%) User Acceptance Testing
3 3 (13.04%) Project Management
4 2 (8.70%) Six Sigma
4 2 (8.70%) Performance Testing
4 2 (8.70%) Test Scripting
4 2 (8.70%) Investment Management
4 2 (8.70%) Test Automation
4 2 (8.70%) Stakeholder Engagement
5 1 (4.35%) Waterfall
5 1 (4.35%) Portfolio Management
5 1 (4.35%) Test Strategy
5 1 (4.35%) Root Cause Analysis
5 1 (4.35%) Business Transformation
5 1 (4.35%) Performance Tuning
5 1 (4.35%) SDLC
5 1 (4.35%) GAP Analysis
5 1 (4.35%) Migration
Programming Languages
1 3 (13.04%) C#
2 2 (8.70%) JavaScript
3 1 (4.35%) SQL
3 1 (4.35%) T-SQL
Qualifications
1 1 (4.35%) ISEB
1 1 (4.35%) IIBA
Quality Assurance & Compliance
1 1 (4.35%) QA
1 1 (4.35%) EMIR
1 1 (4.35%) Dodd-Frank
Vendors
1 13 (56.52%) Microsoft
2 2 (8.70%) Charles River
3 1 (4.35%) Oracle
3 1 (4.35%) Bloomberg