The table below looks at the prevalence of the term Advertising in IT contracts advertised for the Scotland region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 22 August 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 Aug 2014
Same period 2013 Same period 2012
Advertising
Rank 101 101 101
Rank change year-on-year
0 0
Contract jobs citing Advertising 26 13 7
As % of all contract IT jobs located in Scotland 0.93% 0.52% 0.27%
As % of the General category 2.29% 1.19% 0.52%
Number of daily rates quoted 18 7 5
Average daily rate
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of your Daily Rate
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£413 £450 £300
Average daily rate % change year-on-year
-8.33% +50.00%
90% offered a daily rate of more than £225 £378 £225
10% offered a daily rate of more than £575 £525 £440
UK excluding London average daily rate £400 £375 £375
% change year-on-year
+6.66% -
Number of hourly rates quoted 0 1 1
Average hourly rate - £15.89 £15.90
Average hourly rate % change year-on-year
- -0.09%
UK excluding London average hourly rate £22.50 £17.69 £17.50
% change year-on-year
+27.19% +1.08%
Advertising
UK

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Scotland region.

General Category
Scotland
Contract IT job ads with a match in the
General category
1134 1090 1353
As % of all contract IT jobs located in Scotland 40.69% 43.69% 51.68%
Number of daily rates quoted 511 499 615
Average daily rate £400 £379 £363
Average daily rate % change year-on-year
+5.54% +4.55%
90% offered a daily rate of more than £300 £260 £273
10% offered a daily rate of more than £575 £505 £500
UK excluding London average daily rate £388 £385 £375
% change year-on-year
+0.64% +2.66%
Number of hourly rates quoted 14 34 30
Average hourly rate £16.00 £10.50 £15.95
Average hourly rate % change year-on-year
+52.38% -34.16%
90% offered a hourly rate of more than £10.50 £9.80 £9.50
10% offered a hourly rate of more than £78.75 £20.40 £32.00
UK excluding London average hourly rate £22.50 £22.50 £27.50
% change year-on-year
- -18.18%

Advertising
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the Scotland region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in Scotland

Advertising
Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Scotland region.

Advertising Daily Rate Trend in Scotland

Advertising
Daily Rate Histogram in Scotland

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the Scotland region over the 3 months to 22 August 2014.

Advertising Daily Rate Histogram in Scotland

Advertising
Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the Scotland region.

Advertising Hourly Rate Trend in Scotland

Advertising
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Advertising within the Scotland region over the 3 months to 22 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -5 18 £475 -2.56% 9
Aberdeen +6 4 £313 -30.55% 4
Dundee - - - -
Glasgow - - - - 7
Stirling - - - -
Advertising
UK

Advertising
Top 30 Related IT Skills in Scotland

For the 6 months to 22 August 2014, IT contractor jobs across the Scotland region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 19 (44.19%) Finance
2 15 (34.88%) Microsoft
3 13 (30.23%) Project Management
4 8 (18.60%) Dynamics AX
5 7 (16.28%) Asset Management
5 7 (16.28%) Stakeholder Management
6 6 (13.95%) CRM
6 6 (13.95%) Dynamics CRM
7 5 (11.63%) SharePoint
7 5 (11.63%) ERP
7 5 (11.63%) .NET
7 5 (11.63%) Front Office
8 4 (9.30%) C#
8 4 (9.30%) PRINCE2
8 4 (9.30%) Data Management
8 4 (9.30%) Agile Software Development
9 3 (6.98%) Investment Management
9 3 (6.98%) MS PowerPoint
9 3 (6.98%) Banking
9 3 (6.98%) MS Office
9 3 (6.98%) JavaScript
9 3 (6.98%) Oracle
9 3 (6.98%) MS Excel
9 3 (6.98%) Microsoft Certification
9 3 (6.98%) PMP
9 3 (6.98%) PMI Certification
9 3 (6.98%) JD Edwards
9 3 (6.98%) Analytics
10 2 (4.65%) Mobile App
10 2 (4.65%) Business Transformation

Advertising
Top Related IT Skills in Scotland by Category

For the 6 months to 22 August 2014, IT contractor jobs across the Scotland region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 5 (11.63%) SharePoint
2 1 (2.33%) Adobe CQ
2 1 (2.33%) CMS
Applications
1 3 (6.98%) MS PowerPoint
1 3 (6.98%) MS Office
1 3 (6.98%) MS Excel
2 2 (4.65%) MS Project
3 1 (2.33%) Photoshop
3 1 (2.33%) MS Visio
Business Applications
1 8 (18.60%) Dynamics AX
2 6 (13.95%) Dynamics CRM
3 1 (2.33%) Markit EDM
3 1 (2.33%) JDE EnterpriseOne
Cloud Services
1 1 (2.33%) Office 365
Database & Business Intelligence
1 2 (4.65%) SQL Server
2 1 (2.33%) SQL Server Reporting Services
2 1 (2.33%) Data Warehouse
2 1 (2.33%) RDBMS
2 1 (2.33%) Oracle Database
2 1 (2.33%) Relational Database
Development Applications
1 2 (4.65%) ERwin
2 1 (2.33%) Dreamweaver
2 1 (2.33%) TestDirector
2 1 (2.33%) ProC
2 1 (2.33%) PowerDesigner
General
1 19 (44.19%) Finance
2 5 (11.63%) Front Office
3 3 (6.98%) Banking
4 2 (4.65%) Marketing
5 1 (2.33%) Retail Banking
5 1 (2.33%) Retail
5 1 (2.33%) Investment Banking
5 1 (2.33%) General Ledger
5 1 (2.33%) Legal
5 1 (2.33%) Manufacturing
Job Titles
1 11 (25.58%) Analyst
2 9 (20.93%) Project Manager
3 8 (18.60%) Business Analyst
3 8 (18.60%) Developer
4 4 (9.30%) Microsoft Developer
4 4 (9.30%) Dynamics CRM Developer
4 4 (9.30%) CRM Developer
5 3 (6.98%) Consultant
6 2 (4.65%) Coordinator
6 2 (4.65%) Programme Manager
6 2 (4.65%) Senior Manager
6 2 (4.65%) Senior Project Manager
6 2 (4.65%) Project Coordinator
6 2 (4.65%) PMO Analyst
6 2 (4.65%) Dynamics AX Developer
6 2 (4.65%) Front-End Developer
7 1 (2.33%) Change Project Manager
7 1 (2.33%) Front-End Web Developer
7 1 (2.33%) CRM Analyst
7 1 (2.33%) Storage Manager
Libraries, Frameworks & Software Standards
1 5 (11.63%) .NET
2 2 (4.65%) HTML
2 2 (4.65%) CSS
2 2 (4.65%) jQuery
3 1 (2.33%) HTML5
3 1 (2.33%) CSS3
3 1 (2.33%) XML
3 1 (2.33%) XHTML
Miscellaneous
1 2 (4.65%) Mobile App
1 2 (4.65%) Derivative
1 2 (4.65%) Digital Media
2 1 (2.33%) Open Source
2 1 (2.33%) PMI
2 1 (2.33%) Management Information System
2 1 (2.33%) Fixed Income
Operating Systems
1 1 (2.33%) UNIX
1 1 (2.33%) Windows
Processes & Methodologies
1 13 (30.23%) Project Management
2 7 (16.28%) Asset Management
2 7 (16.28%) Stakeholder Management
3 6 (13.95%) CRM
4 5 (11.63%) ERP
5 4 (9.30%) PRINCE2
5 4 (9.30%) Data Management
5 4 (9.30%) Agile Software Development
6 3 (6.98%) Investment Management
6 3 (6.98%) Analytics
7 2 (4.65%) Business Transformation
7 2 (4.65%) E-Commerce
7 2 (4.65%) Data Modelling
7 2 (4.65%) DNA
7 2 (4.65%) Programme Management
7 2 (4.65%) SEO
7 2 (4.65%) Resource Management
7 2 (4.65%) Enterprise Data Management
7 2 (4.65%) Pay per click
7 2 (4.65%) IT Governance
Programming Languages
1 4 (9.30%) C#
2 3 (6.98%) JavaScript
3 2 (4.65%) X++
3 2 (4.65%) SQL
4 1 (2.33%) PHP
4 1 (2.33%) C
Qualifications
1 3 (6.98%) Microsoft Certification
1 3 (6.98%) PMP
1 3 (6.98%) PMI Certification
2 1 (2.33%) PRINCE2 Practitioner
2 1 (2.33%) SC Cleared
2 1 (2.33%) Security Cleared
2 1 (2.33%) ISTQB
2 1 (2.33%) Degree
2 1 (2.33%) ISEB
Systems Management
1 1 (2.33%) Tivoli
1 1 (2.33%) Tivoli Storage Manager
Vendors
1 15 (34.88%) Microsoft
2 3 (6.98%) Oracle
2 3 (6.98%) JD Edwards
3 2 (4.65%) SAP
4 1 (2.33%) Twitter
4 1 (2.33%) Infor
4 1 (2.33%) IBM
4 1 (2.33%) Adobe
4 1 (2.33%) VMware
4 1 (2.33%) Charles River
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