The table below looks at the prevalence of the term Advertising in IT contracts advertised for the Scotland region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 28 August 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
28 Aug 2015
Same period 2014 Same period 2013
Advertising
Rank 115 107 100
Rank change year-on-year
-8 -7
Contract jobs citing Advertising 21 24 13
As % of all contract IT jobs located in Scotland 0.64% 0.88% 0.53%
As % of the General category 1.15% 2.12% 1.23%
Number of daily rates quoted 16 16 8
Average daily rate
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£439 £413 £438
Average daily rate % change year-on-year
+6.36% -5.71%
90% offered a daily rate of more than £350 £225 £386
10% offered a daily rate of more than £494 £575 £525
UK excluding London average daily rate £375 £400 £388
% change year-on-year
-6.25% +3.22%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £17.00 £22.50 £18.85
% change year-on-year
-24.44% +19.39%
Advertising
UK

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Scotland region.

General Category
Scotland
Contract IT job ads with a match in the
General category
1826 1131 1060
As % of all contract IT jobs located in Scotland 55.67% 41.29% 43.28%
Number of daily rates quoted 904 509 474
Average daily rate £388 £400 £380
Average daily rate % change year-on-year
-3.12% +5.26%
90% offered a daily rate of more than £290 £300 £250
10% offered a daily rate of more than £500 £575 £504
UK excluding London average daily rate £400 £388 £385
% change year-on-year
+3.22% +0.64%
Number of hourly rates quoted 36 13 33
Average hourly rate £30.50 £16.00 £10.50
Average hourly rate % change year-on-year
+90.62% +52.38%
90% offered a hourly rate of more than £12.35 £10.50 £9.75
10% offered a hourly rate of more than £55.00 £88.13 £20.50
UK excluding London average hourly rate £25.83 £22.50 £22.47
% change year-on-year
+14.80% +0.15%

Advertising
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the Scotland region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in Scotland

Advertising
Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Scotland region.

Advertising Daily Rate Trend in Scotland

Advertising
Daily Rate Histogram in Scotland

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the Scotland region over the 3 months to 28 August 2015.

Advertising Daily Rate Histogram in Scotland

Advertising
Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the Scotland region.

Advertising Hourly Rate Trend in Scotland

Advertising
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Advertising within the Scotland region over the 3 months to 28 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -20 11 £461 -5.38% 6
Glasgow - 8 £388 - 15
Advertising
UK

Advertising
Top 30 Related IT Skills in Scotland

For the 6 months to 28 August 2015, IT contractor jobs across the Scotland region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 14 (48.28%) Microsoft
2 13 (44.83%) Finance
3 8 (27.59%) SharePoint
4 7 (24.14%) CRM
4 7 (24.14%) Stakeholder Management
4 7 (24.14%) Dynamics CRM
5 5 (17.24%) Migration
5 5 (17.24%) MS Excel
5 5 (17.24%) C#
5 5 (17.24%) .NET
6 4 (13.79%) HTML
6 4 (13.79%) JavaScript
6 4 (13.79%) ASP.NET
6 4 (13.79%) Project Management
6 4 (13.79%) Asset Management
6 4 (13.79%) Financial Institution
6 4 (13.79%) SharePoint 2010
7 3 (10.34%) Markit EDM
7 3 (10.34%) SharePoint 2013
7 3 (10.34%) SDLC
7 3 (10.34%) Investment Banking
7 3 (10.34%) Banking
7 3 (10.34%) Middleware
7 3 (10.34%) Agresso
7 3 (10.34%) CSS
8 2 (6.90%) ERP
8 2 (6.90%) Data Modelling
8 2 (6.90%) SQL
8 2 (6.90%) Oracle
8 2 (6.90%) ETL

Advertising
Top Related IT Skills in Scotland by Category

For the 6 months to 28 August 2015, IT contractor jobs across the Scotland region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 8 (27.59%) SharePoint
2 4 (13.79%) SharePoint 2010
3 3 (10.34%) SharePoint 2013
Applications
1 5 (17.24%) MS Excel
Business Applications
1 7 (24.14%) Dynamics CRM
2 3 (10.34%) Agresso
2 3 (10.34%) Markit EDM
3 1 (3.45%) Eikon
3 1 (3.45%) Oracle ERP
3 1 (3.45%) SAP Business One
3 1 (3.45%) thinkFolio
Database & Business Intelligence
1 1 (3.45%) SQL Server
1 1 (3.45%) SQL Server 2000
1 1 (3.45%) SQL Server Reporting Services
1 1 (3.45%) SQL Server 2005
1 1 (3.45%) SQL Server Integration Services
1 1 (3.45%) QlikView
1 1 (3.45%) SQL Server Analysis Services
1 1 (3.45%) SQL Server 2008
Development Applications
1 1 (3.45%) Team Foundation Server
General
1 13 (44.83%) Finance
2 4 (13.79%) Financial Institution
3 3 (10.34%) Banking
3 3 (10.34%) Investment Banking
4 1 (3.45%) Retail
4 1 (3.45%) Front Office
Job Titles
1 6 (20.69%) Developer
1 6 (20.69%) Analyst
1 6 (20.69%) Business Analyst
2 5 (17.24%) Architect
3 4 (13.79%) Project Manager
3 4 (13.79%) Microsoft Developer
4 3 (10.34%) SharePoint Architect
4 3 (10.34%) Administrator
5 2 (6.90%) Dynamics CRM Developer
5 2 (6.90%) CRM Developer
5 2 (6.90%) SharePoint Developer
6 1 (3.45%) SAP Manager
6 1 (3.45%) ERP Project Manager
6 1 (3.45%) Tester
6 1 (3.45%) CRM Architect
6 1 (3.45%) Middleware Consultant
6 1 (3.45%) QlikView Developer
6 1 (3.45%) ERP Manager
6 1 (3.45%) Test Leader
6 1 (3.45%) CRM Analyst
Libraries, Frameworks & Software Standards
1 5 (17.24%) .NET
2 4 (13.79%) ASP.NET
2 4 (13.79%) HTML
3 3 (10.34%) CSS
3 3 (10.34%) Middleware
4 2 (6.90%) jQuery
5 1 (3.45%) HTML5
Miscellaneous
1 1 (3.45%) Foreign Exchange (FX)
1 1 (3.45%) Management Information System
1 1 (3.45%) Replication
1 1 (3.45%) Fixed Income
1 1 (3.45%) Clustering
1 1 (3.45%) Equities
1 1 (3.45%) Derivative
1 1 (3.45%) DataPower
1 1 (3.45%) Enterprise Software
Operating Systems
1 2 (6.90%) zOS
2 1 (3.45%) Windows
2 1 (3.45%) AIX
Processes & Methodologies
1 7 (24.14%) CRM
1 7 (24.14%) Stakeholder Management
2 5 (17.24%) Migration
3 4 (13.79%) Asset Management
3 4 (13.79%) Project Management
4 3 (10.34%) SDLC
5 2 (6.90%) ERP
5 2 (6.90%) Data Modelling
5 2 (6.90%) ETL
5 2 (6.90%) Business Intelligence
5 2 (6.90%) Six Sigma
5 2 (6.90%) Data Analysis
5 2 (6.90%) User Acceptance Testing
5 2 (6.90%) Investment Management
5 2 (6.90%) Stakeholder Engagement
6 1 (3.45%) Waterfall
6 1 (3.45%) Portfolio Management
6 1 (3.45%) Change Control
6 1 (3.45%) Test Strategy
6 1 (3.45%) Root Cause Analysis
Programming Languages
1 5 (17.24%) C#
2 4 (13.79%) JavaScript
3 2 (6.90%) SQL
4 1 (3.45%) T-SQL
Qualifications
1 1 (3.45%) ISEB
1 1 (3.45%) IIBA
Quality Assurance & Compliance
1 1 (3.45%) QA
1 1 (3.45%) EMIR
1 1 (3.45%) Dodd-Frank
Vendors
1 14 (48.28%) Microsoft
2 2 (6.90%) Oracle
2 2 (6.90%) Charles River
3 1 (3.45%) SAP
3 1 (3.45%) Bloomberg
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