The table below looks at the prevalence of the term Advertising in IT contracts advertised for the Scotland region. Included is a guide to the contractor rates offered in IT contracts that have cited Advertising over the 3 months to 23 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
23 Jul 2016
Same period 2015 Same period 2014
Advertising
Rank 122 128 103
Rank change year-on-year
+6 -25
Contract jobs citing Advertising 12 12 27
As % of all contract IT jobs located in Scotland 0.46% 0.38% 1.00%
As % of the General category 1.02% 0.69% 2.44%
Number of daily rates quoted 7 8 22
Median daily rate £290 £439 £400
Median daily rate % change year-on-year
-33.90% +9.68%
90% offered a daily rate of more than £225 £385 £225
10% offered a daily rate of more than £568 £515 £573
UK excluding London median daily rate £375 £360 £375
% change year-on-year
+4.16% -4.00%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £16.00 £15.00 £21.75
% change year-on-year
+6.66% -31.03%
Advertising
UK

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Scotland region.

General Category
Scotland
Contract IT job ads with a match in the
General category
1179 1746 1106
As % of all contract IT jobs located in Scotland 45.43% 54.94% 40.90%
Number of daily rates quoted 648 854 534
Median daily rate £400 £375 £400
Median daily rate % change year-on-year
+6.66% -6.25%
90% offered a daily rate of more than £260 £290 £278
10% offered a daily rate of more than £500 £500 £550
UK excluding London median daily rate £400 £395 £380
% change year-on-year
+1.26% +3.94%
Number of hourly rates quoted 10 26 15
Median hourly rate £11.00 £30.00 £11.25
Median hourly rate % change year-on-year
-63.33% +166.66%
90% offered a hourly rate of more than £9.88 £10.30 £10.50
10% offered a hourly rate of more than £16.00 £46.70 £34.00
UK excluding London median hourly rate £22.50 £22.50 £22.50

Advertising
Jobs Demand Trend in Scotland

The demand trend of contract jobs across the Scotland region citing Advertising as a proportion of all IT contracts with a match in the General category.

Advertising Jobs Demand Trend in Scotland

Advertising
Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Scotland region.

Advertising Daily Rate Trend in Scotland

Advertising
Daily Rate Histogram in Scotland

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the Scotland region over the 3 months to 23 July 2016.

Advertising Daily Rate Histogram in Scotland

Advertising
Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the Scotland region.

Advertising Hourly Rate Trend in Scotland

Advertising
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the Scotland region over the 3 months to 23 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -8 3 £290 -35.55% 4
Glasgow +5 2 £338 -15.62% 1
Dundee - 2 £225 -
Advertising
UK

Advertising
Top 30 Related IT Skills in Scotland

For the 6 months to 23 July 2016, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Scotland region with a requirement for Advertising.

1 5 (31.25%) Microsoft
1 5 (31.25%) Stakeholder Management
1 5 (31.25%) Service Management
2 4 (25.00%) Continuous Improvement
3 3 (18.75%) Finance
3 3 (18.75%) Business Intelligence
3 3 (18.75%) Java
3 3 (18.75%) SQL Server
3 3 (18.75%) SQL
3 3 (18.75%) ITIL
4 2 (12.50%) Unix
4 2 (12.50%) Python
4 2 (12.50%) C#
4 2 (12.50%) C++
4 2 (12.50%) .NET
4 2 (12.50%) OO
4 2 (12.50%) OOD
4 2 (12.50%) 3D Graphics
4 2 (12.50%) Games
4 2 (12.50%) Scrum
4 2 (12.50%) SQL Server Reporting Services
4 2 (12.50%) Ruby
4 2 (12.50%) Ruby on Rails
4 2 (12.50%) SQL Server Integration Services
4 2 (12.50%) ArcGIS
4 2 (12.50%) MVC
4 2 (12.50%) Configuration Management
4 2 (12.50%) Agile Software Development
4 2 (12.50%) TDD
4 2 (12.50%) Pair Programming

Advertising
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (12.50%) ArcGIS
2 1 (6.25%) Blackberry Enterprise Server
2 1 (6.25%) Exchange Server 2010
2 1 (6.25%) JBoss
2 1 (6.25%) MS Exchange
2 1 (6.25%) SharePoint
2 1 (6.25%) SharePoint 2010
2 1 (6.25%) Skype for Business
Cloud Services
1 2 (12.50%) SaaS
Communications & Networking
1 1 (6.25%) DHCP
1 1 (6.25%) DNS
Database & Business Intelligence
1 3 (18.75%) SQL Server
2 2 (12.50%) Hadoop
2 2 (12.50%) QGIS
2 2 (12.50%) SQL Server 2008
2 2 (12.50%) SQL Server Integration Services
2 2 (12.50%) SQL Server Reporting Services
3 1 (6.25%) Microsoft Analysis Services
3 1 (6.25%) SQL Server 2012
3 1 (6.25%) SQL Server Analysis Services
General
1 3 (18.75%) Finance
2 2 (12.50%) Games
3 1 (6.25%) Manufacturing
Job Titles
1 6 (37.50%) Head of IT
2 3 (18.75%) Developer
3 2 (12.50%) Business Intelligence Developer
3 2 (12.50%) Chief Information Officer
3 2 (12.50%) CIO
3 2 (12.50%) Consultant
4 1 (6.25%) 3rd Line Support
4 1 (6.25%) 3rd Line Support Analyst
4 1 (6.25%) C# Programmer
4 1 (6.25%) Head of Business Change
4 1 (6.25%) Programmer
4 1 (6.25%) Security Consultant
4 1 (6.25%) SharePoint Architect
4 1 (6.25%) SQL BI Developer
4 1 (6.25%) SSAS Developer
4 1 (6.25%) SSIS Developer
4 1 (6.25%) SSRS Developer
4 1 (6.25%) Systems Administrator
4 1 (6.25%) Systems Support
4 1 (6.25%) T-SQL Developer
Libraries, Frameworks & Software Standards
1 2 (12.50%) .NET
1 2 (12.50%) .NET Framework
1 2 (12.50%) Ruby on Rails
1 2 (12.50%) WebGL
2 1 (6.25%) COM
2 1 (6.25%) Drools
2 1 (6.25%) Java EE
2 1 (6.25%) jBPM
2 1 (6.25%) JMS
2 1 (6.25%) JSF
2 1 (6.25%) XML
2 1 (6.25%) XSD
Miscellaneous
1 2 (12.50%) 3D Graphics
1 2 (12.50%) Algorithms
1 2 (12.50%) Data Structures
1 2 (12.50%) Mathematics
2 1 (6.25%) Analytical Skills
2 1 (6.25%) Blackberry
Operating Systems
1 2 (12.50%) Android
1 2 (12.50%) Apple iOS
1 2 (12.50%) Unix
2 1 (6.25%) Windows
2 1 (6.25%) Windows 10
2 1 (6.25%) Windows 7
2 1 (6.25%) Windows Server 2008
2 1 (6.25%) Windows Server 2012
2 1 (6.25%) zOS
Processes & Methodologies
1 5 (31.25%) Service Management
1 5 (31.25%) Stakeholder Management
2 4 (25.00%) Continuous Improvement
3 3 (18.75%) Business Intelligence
3 3 (18.75%) ITIL
4 2 (12.50%) Agile Software Development
4 2 (12.50%) Configuration Management
4 2 (12.50%) Continuous Integration
4 2 (12.50%) Kanban
4 2 (12.50%) MapReduce
4 2 (12.50%) MVC
4 2 (12.50%) OO
4 2 (12.50%) OOD
4 2 (12.50%) Open Source
4 2 (12.50%) Pair Programming
4 2 (12.50%) Scrum
4 2 (12.50%) SOLID
4 2 (12.50%) TDD
4 2 (12.50%) Web Development
5 1 (6.25%) Software Engineering
Programming Languages
1 3 (18.75%) Java
1 3 (18.75%) SQL
2 2 (12.50%) C#
2 2 (12.50%) C++
2 2 (12.50%) Lua
2 2 (12.50%) Python
2 2 (12.50%) Ruby
3 1 (6.25%) PL/SQL
3 1 (6.25%) PowerShell
3 1 (6.25%) T-SQL
System Software
1 1 (6.25%) ACF2
1 1 (6.25%) Active Directory
1 1 (6.25%) Microsoft App-V
1 1 (6.25%) XenApp
1 1 (6.25%) XenDesktop
Systems Management
1 1 (6.25%) SCCM
1 1 (6.25%) SCOM
1 1 (6.25%) Symantec Endpoint Protection
1 1 (6.25%) Symantec Enterprise Vault
1 1 (6.25%) zSecure
Vendors
1 5 (31.25%) Microsoft
2 1 (6.25%) CA
2 1 (6.25%) Citrix
2 1 (6.25%) Epicor
2 1 (6.25%) Symantec