The table below looks at the prevalence of the term Advertising in IT contracts advertised for the Scotland region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Advertising
Rank 123 111 106
Rank change year-on-year
-12 -5
Contract jobs citing Advertising 8 12 8
As % of all contract IT jobs located in Scotland 0.31% 0.45% 0.35%
As % of the General category 0.70% 0.99% 0.89%
Number of daily rates quoted 6 7 6
Average daily rate £494 £450 £419
Average daily rate % change year-on-year
+9.72% +7.46%
90% offered a daily rate of more than £363 £325 £366
10% offered a daily rate of more than £525 £485 £500
UK excluding London average daily rate £375 £375 £375
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £15.00 £14.50 £26.50
% change year-on-year
+3.44% -45.28%
Advertising
UK

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Scotland region.

General Category
Scotland
Contract IT job ads with a match in the
General category
1146 1210 903
As % of all contract IT jobs located in Scotland 44.98% 45.75% 39.80%
Number of daily rates quoted 535 632 434
Average daily rate £413 £400 £400
Average daily rate % change year-on-year
+3.18% -
90% offered a daily rate of more than £275 £300 £263
10% offered a daily rate of more than £575 £525 £500
UK excluding London average daily rate £400 £400 £388
% change year-on-year
- +3.22%
Number of hourly rates quoted 11 10 13
Average hourly rate £37.50 £26.00 £17.50
Average hourly rate % change year-on-year
+44.23% +48.57%
90% offered a hourly rate of more than £11.00 £11.00 £12.00
10% offered a hourly rate of more than £45.00 £36.25 £32.50
UK excluding London average hourly rate £35.00 £26.00 £22.00
% change year-on-year
+34.61% +18.18%

Advertising
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the Scotland region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in Scotland

Advertising
Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Scotland region.

Advertising Daily Rate Trend in Scotland

Advertising
Daily Rate Histogram in Scotland

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the Scotland region over the 3 months to 5 February 2016.

Advertising Daily Rate Histogram in Scotland

Advertising
Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the Scotland region.

Advertising Hourly Rate Trend in Scotland

Advertising
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Advertising within the Scotland region over the 3 months to 5 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -17 6 £494 +36.20% 8
Glasgow +9 1 - - 10
Advertising
UK

Advertising
Top 30 Related IT Skills in Scotland

For the 6 months to 5 February 2016, IT contractor jobs across the Scotland region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 14 (35.00%) Finance
2 13 (32.50%) Microsoft
3 11 (27.50%) Migration
4 10 (25.00%) Stakeholder Management
5 8 (20.00%) Project Management
6 7 (17.50%) HTML
6 7 (17.50%) JavaScript
6 7 (17.50%) Oracle
6 7 (17.50%) CSS
7 6 (15.00%) MS Excel
7 6 (15.00%) SQL
7 6 (15.00%) ETL
7 6 (15.00%) SharePoint
7 6 (15.00%) Unit4 Business World
8 5 (12.50%) ERP
8 5 (12.50%) C#
8 5 (12.50%) .NET
8 5 (12.50%) ASP.NET
8 5 (12.50%) SharePoint 2010
9 4 (10.00%) Enterprise Software
9 4 (10.00%) Data Migration
9 4 (10.00%) Marketing
9 4 (10.00%) SAP Business One
9 4 (10.00%) SAP
9 4 (10.00%) Business Intelligence
10 3 (7.50%) HP
10 3 (7.50%) SQL Server
10 3 (7.50%) T-SQL
10 3 (7.50%) Asset Management
10 3 (7.50%) Banking

Advertising
Top Related IT Skills in Scotland by Category

For the 6 months to 5 February 2016, IT contractor jobs across the Scotland region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 6 (15.00%) SharePoint
2 5 (12.50%) SharePoint 2010
3 1 (2.50%) Lync
Applications
1 6 (15.00%) MS Excel
2 2 (5.00%) MS Visio
3 1 (2.50%) Adobe Creative Suite
Business Applications
1 6 (15.00%) Unit4 Business World
2 4 (10.00%) SAP Business One
3 2 (5.00%) Dynamics CRM
3 2 (5.00%) Markit EDM
3 2 (5.00%) Oracle 11i
3 2 (5.00%) Oracle EBS
3 2 (5.00%) Oracle EBS R12
3 2 (5.00%) Oracle ERP
4 1 (2.50%) Dynamics AX
Cloud Services
1 1 (2.50%) Google Analytics
Communications & Networking
1 2 (5.00%) BGP
1 2 (5.00%) Cisco Nexus
1 2 (5.00%) DHCP
1 2 (5.00%) DNS
1 2 (5.00%) EIGRP
1 2 (5.00%) Firewall
1 2 (5.00%) IPsec
1 2 (5.00%) LAN
1 2 (5.00%) MPLS
1 2 (5.00%) OSPF
1 2 (5.00%) SSL
1 2 (5.00%) TCP/IP
1 2 (5.00%) VoIP
1 2 (5.00%) VPN
1 2 (5.00%) WAN
1 2 (5.00%) Wireless
2 1 (2.50%) Skype
Database & Business Intelligence
1 3 (7.50%) SQL Server
1 3 (7.50%) SQL Server Analysis Services
1 3 (7.50%) SQL Server Integration Services
2 2 (5.00%) Data Warehouse
2 2 (5.00%) OLAP
2 2 (5.00%) OLAP Cube
2 2 (5.00%) Oracle Database
2 2 (5.00%) SQL Server Reporting Services
3 1 (2.50%) QlikView
3 1 (2.50%) SQL Server 2012
Development Applications
1 1 (2.50%) Git (software)
1 1 (2.50%) Team Foundation Server
General
1 14 (35.00%) Finance
2 4 (10.00%) Marketing
3 3 (7.50%) Banking
4 2 (5.00%) Legal
4 2 (5.00%) Retail
5 1 (2.50%) Brand Awareness
5 1 (2.50%) Financial Institution
5 1 (2.50%) Investment Banking
5 1 (2.50%) Telecoms
Job Titles
1 10 (25.00%) Project Manager
2 8 (20.00%) Consultant
3 7 (17.50%) Developer
4 6 (15.00%) Architect
5 5 (12.50%) .NET Architect
5 5 (12.50%) C# Architect
5 5 (12.50%) SharePoint Architect
6 4 (10.00%) Analyst
6 4 (10.00%) Business Analyst
6 4 (10.00%) Business Manager
6 4 (10.00%) Business Project Manager
6 4 (10.00%) SAP Business One Manager
6 4 (10.00%) SAP Manager
6 4 (10.00%) SAP Project Manager
7 3 (7.50%) Business Intelligence Developer
7 3 (7.50%) Functional Consultant
8 2 (5.00%) Microsoft Developer
8 2 (5.00%) Oracle Consultant
8 2 (5.00%) Oracle Functional Consultant
8 2 (5.00%) SQL Developer
Libraries, Frameworks & Software Standards
1 7 (17.50%) CSS
1 7 (17.50%) HTML
2 5 (12.50%) .NET
2 5 (12.50%) ASP.NET
3 2 (5.00%) EDI
3 2 (5.00%) MDX
4 1 (2.50%) CSS3
4 1 (2.50%) HTML5
4 1 (2.50%) Middleware
4 1 (2.50%) Sass
4 1 (2.50%) Semantic HTML
Miscellaneous
1 4 (10.00%) Enterprise Software
2 2 (5.00%) Social Media
3 1 (2.50%) Analytical Skills
3 1 (2.50%) Blog
3 1 (2.50%) DataPower
3 1 (2.50%) Digital Media
3 1 (2.50%) Management Information System
3 1 (2.50%) User Experience
Operating Systems
1 2 (5.00%) Linux
1 2 (5.00%) Unix
2 1 (2.50%) zOS
Processes & Methodologies
1 11 (27.50%) Migration
2 10 (25.00%) Stakeholder Management
3 8 (20.00%) Project Management
4 6 (15.00%) ETL
5 5 (12.50%) ERP
6 4 (10.00%) Business Intelligence
6 4 (10.00%) Data Migration
7 3 (7.50%) Asset Management
8 2 (5.00%) Agile Software Development
8 2 (5.00%) Analytics
8 2 (5.00%) Business Analysis
8 2 (5.00%) CRM
8 2 (5.00%) Data Analysis
8 2 (5.00%) GAP Analysis
8 2 (5.00%) ITIL
8 2 (5.00%) Network Management
8 2 (5.00%) Online Marketing
8 2 (5.00%) Systems Analysis
8 2 (5.00%) Use Case
8 2 (5.00%) Workflow
Programming Languages
1 7 (17.50%) JavaScript
2 6 (15.00%) SQL
3 5 (12.50%) C#
4 3 (7.50%) T-SQL
Qualifications
1 2 (5.00%) CCNP
1 2 (5.00%) Cisco Certification
2 1 (2.50%) Microsoft Certification
Vendors
1 13 (32.50%) Microsoft
2 7 (17.50%) Oracle
3 4 (10.00%) SAP
4 3 (7.50%) HP
5 2 (5.00%) CheckPoint
5 2 (5.00%) Cisco
5 2 (5.00%) Fortinet
5 2 (5.00%) Juniper
6 1 (2.50%) Adobe
6 1 (2.50%) Facebook
6 1 (2.50%) Google
6 1 (2.50%) IBM
6 1 (2.50%) Twitter
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