The table below looks at the statistics for Competitor Analysis skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Competitor Analysis over the 3 months to 24 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Oct 2014
Same period 2013 Same period 2012
Competitor Analysis
Rank 572 558 534
Rank change year-on-year
-14 -24
Contract jobs citing Competitor Analysis 18 5 12
As % of all contract IT jobs located in England 0.034% 0.010% 0.024%
As % of the Processes & Methodologies category 0.046% 0.014% 0.033%
Number of daily rates quoted 6 2 9
Average daily rate
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£375 £450 £550
Average daily rate % change year-on-year
-16.66% -18.18%
90% offered a daily rate of more than £363 £370 £330
10% offered a daily rate of more than £388 £530 £1,000
UK excluding London average daily rate £375 £550 £400
% change year-on-year
-31.81% +37.50%
Number of hourly rates quoted 1 0 1
Average hourly rate £21.50 - £12.50
UK excluding London average hourly rate £21.50 - £12.50
Competitor Analysis
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
39381 35768 36229
As % of all contract IT jobs located in England 73.87% 74.65% 72.49%
Number of daily rates quoted 25694 22646 21510
Average daily rate £423 £405 £400
Average daily rate % change year-on-year
+4.32% +1.25%
90% offered a daily rate of more than £275 £275 £275
10% offered a daily rate of more than £600 £575 £580
UK excluding London average daily rate £375 £363 £370
% change year-on-year
+3.44% -2.02%
Number of hourly rates quoted 1118 1037 1346
Average hourly rate £24.00 £27.50 £28.00
Average hourly rate % change year-on-year
-12.72% -1.78%
90% offered a hourly rate of more than £12.00 £12.75 £12.50
10% offered a hourly rate of more than £47.50 £45.00 £46.00
UK excluding London average hourly rate £25.38 £29.00 £26.90
% change year-on-year
-12.50% +7.80%

Competitor Analysis
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Competitor Analysis across the England region as a proportion of the total demand within the Processes & Methodologies category.

Competitor Analysis Jobs Demand Trend in England

Competitor Analysis
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Competitor Analysis across the England region.

Competitor Analysis Daily Rate Trend in England

Competitor Analysis
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Competitor Analysis across the England region.

Competitor Analysis Hourly Rate Trend in England

Competitor Analysis
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Competitor Analysis within the England region over the 3 months to 24 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
East of England - 10 £375 - 1
North West - 4 - - 3
London -7 2 - - 5
Yorkshire - - - -
East Midlands - - - -
South East - - - - 1
West Midlands - - - -
Competitor Analysis
UK

Competitor Analysis
Top 30 Related IT Skills in England

For the 6 months to 24 October 2014, IT contractor jobs across the England region citing Competitor Analysis also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Competitor Analysis.

1 12 (50.00%) Information Architecture
1 12 (50.00%) User Experience
2 11 (45.83%) OmniGraffle
2 11 (45.83%) Axure RP
2 11 (45.83%) E-Commerce
3 10 (41.67%) Finance
4 9 (37.50%) Manufacturing
5 8 (33.33%) Marketing
6 7 (29.17%) Usability Testing
7 6 (25.00%) Photoshop
7 6 (25.00%) B2B
7 6 (25.00%) B2C
7 6 (25.00%) Adobe Illustrator
7 6 (25.00%) Agile Software Development
7 6 (25.00%) Retail
8 5 (20.83%) Social Media
9 4 (16.67%) Telecoms
9 4 (16.67%) Games
10 3 (12.50%) Electronics
11 2 (8.33%) Programme Management
11 2 (8.33%) SAP
11 2 (8.33%) Business Intelligence
11 2 (8.33%) DTV
11 2 (8.33%) Digital Marketing
11 2 (8.33%) Business Development
11 2 (8.33%) SAP Oil and Gas
12 1 (4.17%) Analytical Skills
12 1 (4.17%) Digital Media
12 1 (4.17%) Customer Segmentation
12 1 (4.17%) Performance Analysis

Competitor Analysis
Top Related IT Skills in England by Category

For the 6 months to 24 October 2014, IT contractor jobs across the England region citing Competitor Analysis also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Competitor Analysis. Up to 20 skills are shown per category.

Applications
1 11 (45.83%) OmniGraffle
2 6 (25.00%) Photoshop
2 6 (25.00%) Adobe Illustrator
3 1 (4.17%) MS PowerPoint
3 1 (4.17%) MS Excel
Business Applications
1 2 (8.33%) SAP Oil and Gas
Communications & Networking
1 1 (4.17%) Internet
1 1 (4.17%) NFC
Development Applications
1 11 (45.83%) Axure RP
General
1 10 (41.67%) Finance
2 9 (37.50%) Manufacturing
3 8 (33.33%) Marketing
4 6 (25.00%) Retail
5 4 (16.67%) Games
5 4 (16.67%) Telecoms
6 3 (12.50%) Electronics
Job Titles
1 7 (29.17%) Consultant
1 7 (29.17%) User Experience Consultant
2 5 (20.83%) UX Designer
2 5 (20.83%) Designer
3 2 (8.33%) Bid Manager
4 1 (4.17%) Telecoms Analyst
4 1 (4.17%) Telecoms Business Analyst
4 1 (4.17%) Architect
4 1 (4.17%) Business Analyst
4 1 (4.17%) Analyst
4 1 (4.17%) Sales Executive
4 1 (4.17%) Administrator
4 1 (4.17%) Business Architect
4 1 (4.17%) Head of Architecture
4 1 (4.17%) Head of Enterprise Architecture
Miscellaneous
1 12 (50.00%) User Experience
2 5 (20.83%) Social Media
3 2 (8.33%) DTV
4 1 (4.17%) Handset
4 1 (4.17%) Economics
4 1 (4.17%) Ergonomics
4 1 (4.17%) Digital Media
4 1 (4.17%) Analytical Skills
Processes & Methodologies
1 12 (50.00%) Information Architecture
2 11 (45.83%) E-Commerce
3 7 (29.17%) Usability Testing
4 6 (25.00%) B2B
4 6 (25.00%) B2C
4 6 (25.00%) Agile Software Development
5 2 (8.33%) Business Intelligence
5 2 (8.33%) Business Development
5 2 (8.33%) Digital Marketing
5 2 (8.33%) Programme Management
6 1 (4.17%) Test Scripting
6 1 (4.17%) Market Research
6 1 (4.17%) Customer Segmentation
6 1 (4.17%) Performance Analysis
6 1 (4.17%) Benchmarking
6 1 (4.17%) Process Management
6 1 (4.17%) Stakeholder Management
6 1 (4.17%) Scrum
6 1 (4.17%) TDD
6 1 (4.17%) Zachman Framework
Qualifications
1 1 (4.17%) SC Cleared
1 1 (4.17%) CTC Cleared
1 1 (4.17%) Security Cleared
Quality Assurance & Compliance
1 1 (4.17%) WCAG
Vendors
1 2 (8.33%) SAP