The first table below looks at the demand for Competitor Analysis skills in IT jobs advertised for the England region. Included is a guide to the average salaries offered in IT jobs that have cited Competitor Analysis over the 3 months to 24 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the England region.

Location
3 months to
24 May 2013
Same period 2012 Same period 2011
Competitor Analysis
Rank 745 813 766
Rank change year-on-year
+68 -47
Permanent jobs citing Competitor Analysis 96 53 84
As % of all permanent IT jobs located in England 0.095% 0.047% 0.071%
As % of the Processes & Methodologies category 0.124% 0.063% 0.097%
Number of salaries quoted 69 49 81
Average salary £42,500 £32,500 £34,000
Average salary % change year-on-year
+30.76% -4.41%
90% offered a salary of more than £25,700 £27,500 £25,000
10% offered a salary of more than £60,000 £57,500 £57,500
UK excluding London average salary £37,500 £40,000 £30,000
% change year-on-year
-6.25% +33.33%
All Processes & Methodologies
England
Permanent IT job ads with a match in the
Processes & Methodologies category
77473 84750 86518
As % of all permanent IT jobs located in England 76.60% 74.76% 73.44%
Number of salaries quoted 64240 72541 72957
Average salary £46,000 £47,500 £47,500
Average salary % change year-on-year
-3.15% -
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £71,500 £75,000 £75,000
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
Competitor Analysis
UK

Competitor Analysis
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Competitor Analysis across the England region as a proportion of the total demand within the Processes & Methodologies category.

England Competitor Analysis Jobs Demand Trend

Competitor Analysis
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Competitor Analysis across the England region.

England Competitor Analysis Salary Trend

Competitor Analysis
Salary Histogram

This chart provides a salary histogram for IT jobs citing Competitor Analysis across the England region over the 3 months to 24 May 2013.

England Competitor Analysis Salary Histogram

Competitor Analysis
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Competitor Analysis within the England region over the 3 months to 24 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
London +73 53 £50,000 +66.66%
North West +28 27 £37,500 -31.81%
South East +6 9 £47,500 -5.00%
Yorkshire +6 4 £32,500 +14.03%
South West -1 1 £30,000 -7.69%
East Midlands -3 1 £34,000 -24.44%
Midlands - 1 £85,000 -
Competitor Analysis
UK

Competitor Analysis
Top 30 Related IT Skills

For the 6 months to 24 May 2013, IT jobs across the England region citing Competitor Analysis also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Competitor Analysis.

1 65 (40.37%) Marketing
2 61 (37.89%) Analytics
3 50 (31.06%) SEO
4 41 (25.47%) Social Media
5 40 (24.84%) E-Commerce
6 36 (22.36%) Copywriting
7 34 (21.12%) Degree
8 31 (19.25%) Google
8 31 (19.25%) Pay per click
9 30 (18.63%) Google Analytics
10 29 (18.01%) Finance
11 23 (14.29%) CSS
12 22 (13.66%) Web Analytics
13 21 (13.04%) Publishing
14 19 (11.80%) Telecoms
15 18 (11.18%) Digital Marketing
16 17 (10.56%) Customer Insight
17 16 (9.938%) Business Analysis
17 16 (9.938%) Project Management
17 16 (9.938%) HTML
18 15 (9.317%) Omniture
18 15 (9.317%) Product Management
19 14 (8.696%) Usability Testing
19 14 (8.696%) Requirements Analysis
19 14 (8.696%) Legal
19 14 (8.696%) PHP
19 14 (8.696%) XHTML
19 14 (8.696%) MS Excel
19 14 (8.696%) B2C
20 13 (8.075%) Microsoft

Competitor Analysis
Top Related IT Skills by Category

For the 6 months to 24 May 2013, IT jobs across the England region citing Competitor Analysis also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Competitor Analysis. Up to 20 skills are shown per category.

Application Development
1 23 (14.29%) CSS
2 16 (9.938%) HTML
3 14 (8.696%) XHTML
4 12 (7.453%) .NET
5 8 (4.969%) ASP.NET
5 8 (4.969%) XML
6 5 (3.106%) RSS
7 1 (0.621%) Middleware
Application Platforms
1 9 (5.590%) WordPress
1 9 (5.590%) Magento
1 9 (5.590%) Drupal
2 5 (3.106%) CMS
2 5 (3.106%) Apache
2 5 (3.106%) IIS
3 4 (2.484%) SAS
Applications
1 14 (8.696%) MS Excel
2 13 (8.075%) MS Visio
2 13 (8.075%) OmniGraffle
3 11 (6.832%) MS Office
4 7 (4.348%) MS PowerPoint
5 4 (2.484%) SPSS
6 1 (0.621%) MS Project
6 1 (0.621%) Spreadsheet
Business Applications
1 30 (18.63%) Google Analytics
2 5 (3.106%) WebTrends
3 1 (0.621%) Endur
Communications & Networking
1 4 (2.484%) LTE
1 4 (2.484%) 3GPP
2 2 (1.242%) Internet
3 1 (0.621%) NGN
3 1 (0.621%) Broadband
3 1 (0.621%) HSDPA
3 1 (0.621%) Intranet
3 1 (0.621%) GGSN
3 1 (0.621%) SGSN
Database & Business Intelligence
1 9 (5.590%) MySQL
2 7 (4.348%) SQL Server
3 1 (0.621%) Data Mining
3 1 (0.621%) Hadoop
Development Applications
1 13 (8.075%) Axure RP
2 1 (0.621%) Dreamweaver
General
1 65 (40.37%) Marketing
2 29 (18.01%) Finance
3 21 (13.04%) Publishing
4 19 (11.80%) Telecoms
5 14 (8.696%) Legal
6 13 (8.075%) Games
6 13 (8.075%) Retail
7 5 (3.106%) Banking
8 4 (2.484%) Advertising
8 4 (2.484%) Aerospace
8 4 (2.484%) Law
9 3 (1.863%) Arabic Language
9 3 (1.863%) French Language
Job Titles
1 32 (19.88%) Analyst
2 22 (13.66%) User Experience Manager
3 21 (13.04%) Business Analyst
4 19 (11.80%) SEO Specialist
5 14 (8.696%) SEO Manager
6 13 (8.075%) Senior Manager
7 10 (6.211%) Product Manager
8 9 (5.590%) Buyer
9 8 (4.969%) Digital Planner
9 8 (4.969%) Senior Digital Planner
9 8 (4.969%) Senior SEO Specialist
9 8 (4.969%) Senior Buyer
10 7 (4.348%) Senior Account Manager
10 7 (4.348%) Account Manager
10 7 (4.348%) Development Manager
11 6 (3.727%) SEO Executive
11 6 (3.727%) Marketing Manager
12 4 (2.484%) PPC Executive
12 4 (2.484%) PPC Manager
12 4 (2.484%) PPC Analyst
Miscellaneous
1 41 (25.47%) Social Media
2 36 (22.36%) Copywriting
3 13 (8.075%) Blog
4 9 (5.590%) Digital Media
5 6 (3.727%) Online Games
6 5 (3.106%) W3C
7 4 (2.484%) BBC
8 3 (1.863%) Interactive TV
8 3 (1.863%) NHS
8 3 (1.863%) Open Source
8 3 (1.863%) Social Gaming
9 2 (1.242%) Mobile App
9 2 (1.242%) Psychology
10 1 (0.621%) Ergonomics
10 1 (0.621%) Human Factors
10 1 (0.621%) Computer Science
10 1 (0.621%) Management Information System
10 1 (0.621%) iDTV
10 1 (0.621%) Smart Meter
10 1 (0.621%) New Media
Processes & Methodologies
1 61 (37.89%) Analytics
2 50 (31.06%) SEO
3 40 (24.84%) E-Commerce
4 31 (19.25%) Pay per click
5 22 (13.66%) Web Analytics
6 18 (11.18%) Digital Marketing
7 17 (10.56%) Customer Insight
8 16 (9.938%) Business Analysis
8 16 (9.938%) Project Management
9 15 (9.317%) Product Management
10 14 (8.696%) Usability Testing
10 14 (8.696%) Requirements Analysis
10 14 (8.696%) B2C
11 13 (8.075%) B2B
12 12 (7.453%) Email Marketing
13 11 (6.832%) Information Architecture
14 9 (5.590%) Technical Architecture
14 9 (5.590%) Business Development
15 8 (4.969%) Use Case
15 8 (4.969%) Online Marketing
Programming Languages
1 14 (8.696%) PHP
2 11 (6.832%) SQL
3 7 (4.348%) C#
4 4 (2.484%) VBA
5 1 (0.621%) Java
Qualifications
1 34 (21.12%) Degree
Quality Assurance & Compliance
1 1 (0.621%) QA
1 1 (0.621%) SLA
Vendors
1 31 (19.25%) Google
2 15 (9.317%) Omniture
3 13 (8.075%) Microsoft
4 6 (3.727%) ClickTale
4 6 (3.727%) Yahoo!
5 5 (3.106%) Twitter
6 4 (2.484%) Facebook
7 3 (1.863%) Cognos
7 3 (1.863%) Business Objects
8 2 (1.242%) Oracle
9 1 (0.621%) OpenLink
9 1 (0.621%) Tableau
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