The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Farnborough region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 31 March 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
31 Mar 2015
Same period 2014 Same period 2013
Marketing
Rank 19 12 9
Rank change year-on-year
-7 -3
Contract jobs citing Marketing 1 1 1
As % of all contract IT jobs located in Farnborough 0.97% 2.00% 3.57%
As % of the General category 3.57% 6.67% 20.00%
Number of daily rates quoted 1 0 1
Average daily rate
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£475 - £450
UK excluding London average daily rate £365 £365 £325
% change year-on-year
- +12.30%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £16.13 £21.00 £17.50
% change year-on-year
-23.21% +20.00%
Marketing
Hampshire

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Farnborough region.

General Category
Farnborough
Contract IT job ads with a match in the
General category
28 15 5
As % of all contract IT jobs located in Farnborough 27.18% 30.00% 17.86%
Number of daily rates quoted 22 8 3
Average daily rate £440 £475 £410
Average daily rate % change year-on-year
-7.36% +15.85%
90% offered a daily rate of more than £251 £387 £304
10% offered a daily rate of more than £509 £515 £450
UK excluding London average daily rate £400 £380 £375
% change year-on-year
+5.26% +1.33%
Number of hourly rates quoted 2 0 0
Average hourly rate £50.44 - -
UK excluding London average hourly rate £22.68 £22.00 £27.50
% change year-on-year
+3.06% -20.00%

Marketing
Jobs Demand Trend in Farnborough

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Farnborough region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Farnborough

Marketing
Daily Rate Trend in Farnborough

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Farnborough region.

Marketing Daily Rate Trend in Farnborough

Marketing
Hourly Rate Trend in Farnborough

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Farnborough region.

Marketing Hourly Rate Trend in Farnborough

Marketing
Top 30 Related IT Skills in Farnborough

For the 6 months to 31 March 2015, IT contractor jobs across the Farnborough region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 2 (66.67%) Stakeholder Management
1 2 (66.67%) Programme Management
1 2 (66.67%) Finance
2 1 (33.33%) Automotive
2 1 (33.33%) Manufacturing
2 1 (33.33%) Agile Software Development
2 1 (33.33%) German Language
2 1 (33.33%) Use Case
2 1 (33.33%) User Acceptance Testing
2 1 (33.33%) Test Management
2 1 (33.33%) Test Scripting
2 1 (33.33%) BPMN
2 1 (33.33%) HP Quality Center
2 1 (33.33%) Stakeholder Engagement
2 1 (33.33%) Waterfall
2 1 (33.33%) Process Improvement
2 1 (33.33%) Digital Media
2 1 (33.33%) Business Transformation
2 1 (33.33%) Oracle
2 1 (33.33%) MS Office
2 1 (33.33%) PRINCE2
2 1 (33.33%) UML
2 1 (33.33%) CRM
2 1 (33.33%) Siebel
2 1 (33.33%) SharePoint
2 1 (33.33%) MS Visio
2 1 (33.33%) HP
2 1 (33.33%) PRINCE2 Certification
2 1 (33.33%) Internet
2 1 (33.33%) Project Management

Marketing
Top Related IT Skills in Farnborough by Category

For the 6 months to 31 March 2015, IT contractor jobs across the Farnborough region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (33.33%) SharePoint
Applications
1 1 (33.33%) MS Office
1 1 (33.33%) MS Visio
Communications & Networking
1 1 (33.33%) Internet
General
1 2 (66.67%) Finance
2 1 (33.33%) Automotive
2 1 (33.33%) Manufacturing
2 1 (33.33%) German Language
Job Titles
1 1 (33.33%) Project Manager
1 1 (33.33%) Business Analyst
1 1 (33.33%) Analyst
1 1 (33.33%) IT Project Manager
1 1 (33.33%) Communications Manager
1 1 (33.33%) UML Business Analyst
Miscellaneous
1 1 (33.33%) Digital Media
Processes & Methodologies
1 2 (66.67%) Stakeholder Management
1 2 (66.67%) Programme Management
2 1 (33.33%) Agile Software Development
2 1 (33.33%) Use Case
2 1 (33.33%) User Acceptance Testing
2 1 (33.33%) Test Management
2 1 (33.33%) Test Scripting
2 1 (33.33%) BPMN
2 1 (33.33%) Stakeholder Engagement
2 1 (33.33%) Waterfall
2 1 (33.33%) Process Improvement
2 1 (33.33%) Business Transformation
2 1 (33.33%) PRINCE2
2 1 (33.33%) UML
2 1 (33.33%) CRM
2 1 (33.33%) Project Management
2 1 (33.33%) E-business
Qualifications
1 1 (33.33%) PRINCE2 Certification
Systems Management
1 1 (33.33%) HP Quality Center
Vendors
1 1 (33.33%) Oracle
1 1 (33.33%) Siebel
1 1 (33.33%) HP