The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Farnborough region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 4 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
4 Mar 2015
Same period 2014 Same period 2013
Marketing
Rank 30 25 39
Rank change year-on-year
-5 +14
Permanent jobs citing Marketing 4 13 9
As % of all permanent IT jobs located in Farnborough 2.16% 6.74% 3.78%
As % of the General category 6.78% 14.29% 10.98%
Number of salaries quoted 3 13 8
Average salary £35,000 £50,000 £47,500
Average salary % change year-on-year
-30.00% +5.26%
UK excluding London average salary £37,500 £37,500 £35,000
% change year-on-year
- +7.14%
Marketing
Hampshire

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Farnborough region.

General Category
Farnborough
Permanent IT job ads with a match in the
General category
59 91 82
As % of all permanent IT jobs located in Farnborough 31.89% 47.15% 34.45%
Number of salaries quoted 53 72 77
Average salary £40,000 £50,000 £41,000
Average salary % change year-on-year
-20.00% +21.95%
90% offered a salary of more than £23,500 £32,000 £32,500
10% offered a salary of more than £68,000 £55,000 £60,000
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

Marketing
Jobs Demand Trend in Farnborough

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Farnborough region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Farnborough

Marketing
Salary Trend in Farnborough

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Farnborough region.

Marketing Salary Trend in Farnborough

Marketing
Top 30 Related IT Skills in Farnborough

For the 6 months to 4 March 2015, IT jobs across the Farnborough region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 6 (60.00%) Social Media
1 6 (60.00%) Marketing Strategy
2 5 (50.00%) CRM
3 4 (40.00%) Adobe Illustrator
3 4 (40.00%) InDesign
3 4 (40.00%) HTML
3 4 (40.00%) Photoshop
3 4 (40.00%) CSS
3 4 (40.00%) Adobe
4 3 (30.00%) MS Office
4 3 (30.00%) C
4 3 (30.00%) PHP
4 3 (30.00%) CMS
4 3 (30.00%) Google
4 3 (30.00%) Contact Management
4 3 (30.00%) CSS3
4 3 (30.00%) Digital Marketing
4 3 (30.00%) Degree
4 3 (30.00%) Mathematics
4 3 (30.00%) Sendmail
4 3 (30.00%) Online Marketing
5 2 (20.00%) WordPress
5 2 (20.00%) SaaS
5 2 (20.00%) HTML5
5 2 (20.00%) Blog
5 2 (20.00%) Email Marketing
5 2 (20.00%) jQuery
5 2 (20.00%) Magento
5 2 (20.00%) Facebook
5 2 (20.00%) Twitter

Marketing
Top Related IT Skills in Farnborough by Category

For the 6 months to 4 March 2015, IT jobs across the Farnborough region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 3 (30.00%) CMS
2 2 (20.00%) WordPress
Applications
1 4 (40.00%) Adobe Illustrator
1 4 (40.00%) InDesign
1 4 (40.00%) Photoshop
2 3 (30.00%) MS Office
3 1 (10.00%) Adobe After Effects
3 1 (10.00%) Adobe Creative Suite
Business Applications
1 2 (20.00%) Magento
2 1 (10.00%) WebTrends
2 1 (10.00%) Google Analytics
Cloud Services
1 2 (20.00%) SaaS
2 1 (10.00%) Pure360
Communications & Networking
1 1 (10.00%) Intranet
1 1 (10.00%) Internet
Database & Business Intelligence
1 2 (20.00%) MySQL
2 1 (10.00%) BusinessObjects
Development Applications
1 1 (10.00%) Dreamweaver
General
1 2 (20.00%) Publishing
2 1 (10.00%) Military
2 1 (10.00%) Advertising
Job Titles
1 6 (60.00%) Marketing Executive
2 3 (30.00%) Developer
3 2 (20.00%) Web Developer
4 1 (10.00%) Sales Manager
4 1 (10.00%) Product Manager
4 1 (10.00%) Magento Developer
4 1 (10.00%) Digital Marketing Executive
Libraries, Frameworks & Software Standards
1 4 (40.00%) HTML
1 4 (40.00%) CSS
2 3 (30.00%) CSS3
3 2 (20.00%) HTML5
3 2 (20.00%) jQuery
4 1 (10.00%) Flash
Miscellaneous
1 6 (60.00%) Social Media
2 3 (30.00%) Mathematics
3 2 (20.00%) Blog
4 1 (10.00%) User Experience
4 1 (10.00%) Analytical Skills
Processes & Methodologies
1 6 (60.00%) Marketing Strategy
2 5 (50.00%) CRM
3 3 (30.00%) Contact Management
3 3 (30.00%) Digital Marketing
3 3 (30.00%) Online Marketing
4 2 (20.00%) Email Marketing
4 2 (20.00%) Responsive Web Design
4 2 (20.00%) B2B
4 2 (20.00%) Pay per click
4 2 (20.00%) Web Design
5 1 (10.00%) Project Management
5 1 (10.00%) SEO
5 1 (10.00%) Analytics
5 1 (10.00%) SAP Implementation
Programming Languages
1 3 (30.00%) C
1 3 (30.00%) PHP
2 1 (10.00%) ActionScript
2 1 (10.00%) JavaScript
2 1 (10.00%) ActionScript 3.0
2 1 (10.00%) ActionScript 2.0
Qualifications
1 3 (30.00%) Degree
2 1 (10.00%) Security Cleared
System Software
1 3 (30.00%) Sendmail
Vendors
1 4 (40.00%) Adobe
2 3 (30.00%) Google
3 2 (20.00%) Facebook
3 2 (20.00%) Twitter
3 2 (20.00%) Marketo
3 2 (20.00%) HubSpot
4 1 (10.00%) Business Objects
4 1 (10.00%) SAP