The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Glasgow region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 24 August 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
24 Aug 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank - 70 -
Contract jobs citing Google Analytics 0 1 0
As % of all contract IT jobs located in Glasgow - 0.11% -
As % of the Cloud Services category - 5.88% -
Number of daily rates quoted 0 1 0
Median daily rate - £275 -
UK excluding London median daily rate £300 £363 £288
% change year-on-year
-17.24% +26.08%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £19.61 £14.50 £11.00
% change year-on-year
+35.24% +31.81%
Google Analytics
Scotland

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Glasgow region.

Cloud Services Category
Glasgow
Contract IT job ads with a match in the
Cloud Services category
40 17 6
As % of all contract IT jobs located in Glasgow 6.58% 1.93% 0.70%
Number of daily rates quoted 26 8 2
Median daily rate £390 £421 £300
Median daily rate % change year-on-year
-7.41% +40.41%
UK excluding London median daily rate £430 £400 £388
% change year-on-year
+7.50% +3.22%
Number of hourly rates quoted 2 0 1
Median hourly rate £14.00 - £17.50
UK excluding London median hourly rate £17.75 £22.50 £17.00
% change year-on-year
-21.11% +32.35%

Google Analytics
Jobs Demand Trend in Glasgow

The demand trend of contract jobs across the Glasgow region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Glasgow

Google Analytics
Daily Rate Trend in Glasgow

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Glasgow region.

Google Analytics Daily Rate Trend in Glasgow

Google Analytics
Top 17 Related IT Skills in Glasgow

For the 6 months to 24 August 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Glasgow region with a requirement for Google Analytics.

1 6 (100.00%) Google
1 6 (100.00%) Analytics
2 3 (50.00%) SEO
2 3 (50.00%) CMS
2 3 (50.00%) Content Management
2 3 (50.00%) Adobe Experience Manager
3 2 (33.33%) Stakeholder Management
3 2 (33.33%) Web Development
3 2 (33.33%) Copywriting
3 2 (33.33%) User Experience
4 1 (16.67%) Disclosure Scotland
4 1 (16.67%) AdWords
4 1 (16.67%) HTML
4 1 (16.67%) MS Office
4 1 (16.67%) Microsoft
4 1 (16.67%) Internet
4 1 (16.67%) Project Management

Google Analytics
Top Related IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (50.00%) Adobe Experience Manager
1 3 (50.00%) CMS
Applications
1 1 (16.67%) MS Office
Cloud Services
1 1 (16.67%) AdWords
Communications & Networking
1 1 (16.67%) Internet
Job Titles
1 4 (66.67%) Content Editor
2 3 (50.00%) Analyst
3 2 (33.33%) Web Content Editor
3 2 (33.33%) Web Editor
4 1 (16.67%) IT Analyst
Libraries, Frameworks & Software Standards
1 1 (16.67%) HTML
Miscellaneous
1 2 (33.33%) Copywriting
1 2 (33.33%) User Experience
Processes & Methodologies
1 6 (100.00%) Analytics
2 3 (50.00%) Content Management
2 3 (50.00%) SEO
3 2 (33.33%) Stakeholder Management
3 2 (33.33%) Web Development
4 1 (16.67%) Project Management
Quality Assurance & Compliance
1 1 (16.67%) Disclosure Scotland
Vendors
1 6 (100.00%) Google
2 1 (16.67%) Microsoft