The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Glasgow region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 27 February 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
27 Feb 2017
Same period 2016 Same period 2015
Google Analytics (GA)
Scotland / Glasgow
Rank 53 46 66
Rank change year-on-year
-7 +20
Contract jobs citing Google Analytics 3 11 1
As % of all contract IT jobs located in Glasgow 0.54% 1.78% 0.13%
As % of the Cloud Services category 4.48% 20.37% 3.85%
Number of daily rates quoted 1 10 0
Median daily rate £121 £188 -
Median daily rate % change year-on-year
-35.44% -
UK excluding London median daily rate £325 £323 £300
% change year-on-year
+0.77% +7.50%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Glasgow region.

Cloud Services Category
Glasgow
Contract IT job ads with a match in the
Cloud Services category
67 54 26
As % of all contract IT jobs located in Glasgow 11.99% 8.75% 3.30%
Number of daily rates quoted 38 28 10
Median daily rate £370 £300 £305
Median daily rate % change year-on-year
+23.33% -1.63%
90% offered a daily rate of more than £249 £175 £213
10% offered a daily rate of more than £475 £550 £420
UK excluding London median daily rate £425 £425 £400
% change year-on-year
- +6.25%
Number of hourly rates quoted 0 1 1
Median hourly rate - £16.00 £12.10
Median hourly rate % change year-on-year
- +32.23%
UK excluding London median hourly rate £17.00 £19.50 £22.50
% change year-on-year
-12.79% -13.35%

Google Analytics
Jobs Demand Trend in Glasgow

The demand trend of contract jobs across the Glasgow region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Glasgow

Google Analytics
Daily Rate Trend in Glasgow

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Glasgow region.

Google Analytics Daily Rate Trend in Glasgow

Google Analytics
Top 29 Related IT Skills in Glasgow

For the 6 months to 27 February 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Glasgow region with a requirement for Google Analytics.

1 3 (100.00%) Google
1 3 (100.00%) Analytics
2 2 (66.67%) SEO
2 2 (66.67%) CMS
3 1 (33.33%) Agile Software Development
3 1 (33.33%) Content Management
3 1 (33.33%) Web Analytics
3 1 (33.33%) Omniture
3 1 (33.33%) HTML
3 1 (33.33%) Microsoft
3 1 (33.33%) Adobe
3 1 (33.33%) Project Management
3 1 (33.33%) Statistics
3 1 (33.33%) Marketing
3 1 (33.33%) Copywriting
3 1 (33.33%) Drupal
3 1 (33.33%) Digital Marketing
3 1 (33.33%) Sitecore
3 1 (33.33%) Rapid Prototyping
3 1 (33.33%) Social Media
3 1 (33.33%) Axure RP
3 1 (33.33%) Web Application Development
3 1 (33.33%) Publishing
3 1 (33.33%) User Experience
3 1 (33.33%) Software Delivery
3 1 (33.33%) Disclosure Scotland
3 1 (33.33%) Adobe Creative Cloud
3 1 (33.33%) AdWords
3 1 (33.33%) Social Media Management

Google Analytics
Top Related IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (66.67%) CMS
2 1 (33.33%) Drupal
Cloud Services
1 1 (33.33%) Adobe Creative Cloud
1 1 (33.33%) AdWords
Development Applications
1 1 (33.33%) Axure RP
General
1 1 (33.33%) Marketing
1 1 (33.33%) Publishing
Job Titles
1 1 (33.33%) Content Designer
1 1 (33.33%) Designer
1 1 (33.33%) Web Content Designer
1 1 (33.33%) Web Designer
Libraries, Frameworks & Software Standards
1 1 (33.33%) HTML
Miscellaneous
1 1 (33.33%) Social Media
1 1 (33.33%) User Experience
Processes & Methodologies
1 3 (100.00%) Analytics
2 2 (66.67%) SEO
3 1 (33.33%) Agile Software Development
3 1 (33.33%) Content Management
3 1 (33.33%) Copywriting
3 1 (33.33%) Digital Marketing
3 1 (33.33%) Project Management
3 1 (33.33%) Rapid Prototyping
3 1 (33.33%) Social Media Management
3 1 (33.33%) Software Delivery
3 1 (33.33%) Statistics
3 1 (33.33%) Web Analytics
3 1 (33.33%) Web Application Development
Quality Assurance & Compliance
1 1 (33.33%) Disclosure Scotland
Vendors
1 3 (100.00%) Google
2 1 (33.33%) Adobe
2 1 (33.33%) Microsoft
2 1 (33.33%) Omniture
2 1 (33.33%) Sitecore