The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Glasgow region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 1 April 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
1 Apr 2015
Same period 2014 Same period 2013
Google Analytics
Rank 71 - 77
Rank change year-on-year
- 0
Contract jobs citing Google Analytics 3 0 1
As % of all contract IT jobs located in Glasgow 0.34% - 0.12%
As % of the Business Applications category 7.69% - 5.26%
Number of daily rates quoted 2 0 0
Average daily rate
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of your Daily Rate
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£260 - -
UK excluding London average daily rate £325 £300 £240
% change year-on-year
+8.33% +25.00%
Number of hourly rates quoted 0 0 1
Average hourly rate - - £16.53
UK excluding London average hourly rate - £16.50 £16.53
% change year-on-year
- -0.18%
Google Analytics
Scotland

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the Glasgow region.

Business Applications Category
Glasgow
Contract IT job ads with a match in the
Business Applications category
39 39 19
As % of all contract IT jobs located in Glasgow 4.41% 5.98% 2.20%
Number of daily rates quoted 17 16 10
Average daily rate £363 £353 £400
Average daily rate % change year-on-year
+2.83% -11.87%
90% offered a daily rate of more than £276 £330 £221
10% offered a daily rate of more than £565 £475 £443
UK excluding London average daily rate £425 £410 £425
% change year-on-year
+3.65% -3.52%
Number of hourly rates quoted 0 0 1
Average hourly rate - - £16.53
UK excluding London average hourly rate £17.50 £33.00 £37.80
% change year-on-year
-46.96% -12.69%

Google Analytics
Jobs Demand Trend in Glasgow

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the Glasgow region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Glasgow

Google Analytics
Daily Rate Trend in Glasgow

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Glasgow region.

Google Analytics Daily Rate Trend in Glasgow

Google Analytics
Top 19 Related IT Skills in Glasgow

For the 6 months to 1 April 2015, IT contractor jobs across the Glasgow region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 4 (100.00%) Google
1 4 (100.00%) Analytics
2 3 (75.00%) Social Media
2 3 (75.00%) Marketing
2 3 (75.00%) Degree
2 3 (75.00%) SEO
2 3 (75.00%) CMS
2 3 (75.00%) Content Management
3 2 (50.00%) Adobe
3 2 (50.00%) Time Management
3 2 (50.00%) User Experience
3 2 (50.00%) Adobe CQ
4 1 (25.00%) Pay per click
4 1 (25.00%) Continuous Improvement
4 1 (25.00%) Online Marketing
4 1 (25.00%) WebTrends
4 1 (25.00%) Business Analysis
4 1 (25.00%) Omniture
4 1 (25.00%) Retail

Google Analytics
Top Related IT Skills in Glasgow by Category

For the 6 months to 1 April 2015, IT contractor jobs across the Glasgow region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 3 (75.00%) CMS
2 2 (50.00%) Adobe CQ
Business Applications
1 1 (25.00%) WebTrends
General
1 3 (75.00%) Marketing
2 1 (25.00%) Retail
Job Titles
1 2 (50.00%) Content Editor
2 1 (25.00%) Business Analyst
2 1 (25.00%) Analyst
Miscellaneous
1 3 (75.00%) Social Media
2 2 (50.00%) User Experience
Processes & Methodologies
1 4 (100.00%) Analytics
2 3 (75.00%) SEO
2 3 (75.00%) Content Management
3 2 (50.00%) Time Management
4 1 (25.00%) Pay per click
4 1 (25.00%) Continuous Improvement
4 1 (25.00%) Online Marketing
4 1 (25.00%) Business Analysis
Qualifications
1 3 (75.00%) Degree
Vendors
1 4 (100.00%) Google
2 2 (50.00%) Adobe
3 1 (25.00%) Omniture