The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Scotland region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 29 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
29 May 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 145 125 -
Rank change year-on-year
-20 -
Contract jobs citing Google Analytics 6 6 0
As % of all contract IT jobs located in Scotland 0.21% 0.20% -
As % of the Cloud Services category 3.80% 7.59% -
Number of daily rates quoted 3 6 0
Median daily rate £200 £260 -
Median daily rate % change year-on-year
-23.07% -
UK excluding London median daily rate £375 £300 £300
% change year-on-year
+25.00% -
Number of hourly rates quoted 1 0 0
Median hourly rate £14.25 - -
UK excluding London median hourly rate £19.61 - -
Google Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Scotland region.

Cloud Services Category
Scotland
Contract IT job ads with a match in the
Cloud Services category
158 79 43
As % of all contract IT jobs located in Scotland 5.45% 2.64% 1.65%
Number of daily rates quoted 76 47 16
Median daily rate £350 £400 £418
Median daily rate % change year-on-year
-12.50% -4.19%
90% offered a daily rate of more than £250 £245 £375
10% offered a daily rate of more than £471 £450 £460
UK excluding London median daily rate £450 £400 £400
% change year-on-year
+12.50% -
Number of hourly rates quoted 7 2 5
Median hourly rate £36.00 £17.00 £16.00
Median hourly rate % change year-on-year
+111.76% +6.25%
90% offered a hourly rate of more than £14.25 £14.60 £15.50
10% offered a hourly rate of more than £40.00 £19.40 £32.00
UK excluding London median hourly rate £18.56 £25.00 £12.75
% change year-on-year
-25.78% +96.07%

Google Analytics
Jobs Demand Trend in Scotland

The demand trend of contract jobs across the Scotland region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Scotland

Google Analytics
Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Scotland region.

Google Analytics Daily Rate Trend in Scotland

Google Analytics
Daily Rate Histogram in Scotland

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the Scotland region over the 3 months to 29 May 2016.

Google Analytics Daily Rate Histogram in Scotland

Google Analytics
Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the Scotland region.

Google Analytics Hourly Rate Trend in Scotland

Google Analytics
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the Scotland region over the 3 months to 29 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Glasgow -1 3 £200 -18.36%
West Dunbartonshire - 2 - -
Edinburgh -6 1 - - 1
Google Analytics
UK

Google Analytics
Top 30 Related IT Skills in Scotland

For the 6 months to 29 May 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Scotland region with a requirement for Google Analytics.

1 24 (100.00%) Google
1 24 (100.00%) Analytics
2 11 (45.83%) SEO
3 10 (41.67%) User Experience
4 9 (37.50%) Web Development
4 9 (37.50%) CMS
5 8 (33.33%) Content Management
5 8 (33.33%) Copywriting
6 5 (20.83%) Adobe Experience Manager
6 5 (20.83%) Disclosure Scotland
7 3 (12.50%) AdWords
7 3 (12.50%) Digital Content Management
7 3 (12.50%) Stakeholder Management
7 3 (12.50%) Web Analytics
7 3 (12.50%) Project Management
7 3 (12.50%) HTML
8 2 (8.33%) MS Office
8 2 (8.33%) SharePoint
8 2 (8.33%) Microsoft
8 2 (8.33%) Internet
8 2 (8.33%) Continuous Improvement
8 2 (8.33%) Social Media
8 2 (8.33%) Tag Management
8 2 (8.33%) Content Development
8 2 (8.33%) Kalman Filter
9 1 (4.17%) Digital Analytics
9 1 (4.17%) Skype for Business
9 1 (4.17%) Tableau
9 1 (4.17%) Degree
9 1 (4.17%) MS Project Server

Google Analytics
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (37.50%) CMS
2 5 (20.83%) Adobe Experience Manager
3 2 (8.33%) SharePoint
4 1 (4.17%) MS Project Server
4 1 (4.17%) Sitecore CMS
4 1 (4.17%) Skype for Business
4 1 (4.17%) Umbraco
Applications
1 2 (8.33%) MS Office
2 1 (4.17%) MS Excel
2 1 (4.17%) MS PowerPoint
2 1 (4.17%) MS Project
Cloud Services
1 3 (12.50%) AdWords
2 1 (4.17%) Basecamp
2 1 (4.17%) Trello
Communications & Networking
1 2 (8.33%) Internet
General
1 1 (4.17%) Banking
1 1 (4.17%) Finance
1 1 (4.17%) Multimedia
Job Titles
1 15 (62.50%) Content Editor
2 10 (41.67%) Analyst
3 5 (20.83%) Web Content Editor
3 5 (20.83%) Web Editor
4 2 (8.33%) Analytics Manager
4 2 (8.33%) Insight Manager
5 1 (4.17%) Digital Analyst
5 1 (4.17%) Digital Content Editor
5 1 (4.17%) Digital Editor
5 1 (4.17%) Digital Performance Analyst
5 1 (4.17%) IT Analyst
5 1 (4.17%) Performance Analyst
5 1 (4.17%) Search Manager
5 1 (4.17%) Social Media Manager
Libraries, Frameworks & Software Standards
1 3 (12.50%) HTML
Miscellaneous
1 10 (41.67%) User Experience
2 8 (33.33%) Copywriting
3 2 (8.33%) Social Media
4 1 (4.17%) Management Information System
4 1 (4.17%) NHS
4 1 (4.17%) Visualisation
Processes & Methodologies
1 24 (100.00%) Analytics
2 11 (45.83%) SEO
3 9 (37.50%) Web Development
4 8 (33.33%) Content Management
5 3 (12.50%) Digital Content Management
5 3 (12.50%) Project Management
5 3 (12.50%) Stakeholder Management
5 3 (12.50%) Web Analytics
6 2 (8.33%) Content Development
6 2 (8.33%) Continuous Improvement
6 2 (8.33%) Kalman Filter
6 2 (8.33%) Tag Management
7 1 (4.17%) Agile Software Development
7 1 (4.17%) Data Analysis
7 1 (4.17%) Digital Analytics
7 1 (4.17%) Information Architecture
7 1 (4.17%) Performance Analysis
7 1 (4.17%) Project Planning
7 1 (4.17%) Social Media Monitoring
7 1 (4.17%) Time Management
Qualifications
1 1 (4.17%) Degree
Quality Assurance & Compliance
1 5 (20.83%) Disclosure Scotland
Vendors
1 24 (100.00%) Google
2 2 (8.33%) Microsoft
3 1 (4.17%) Adobe
3 1 (4.17%) Sitecore
3 1 (4.17%) Tableau