The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Scotland region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 8 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
8 Dec 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 109 131 123
Rank change year-on-year
+22 -8
Contract jobs citing Google Analytics 12 3 4
As % of all contract IT jobs located in Scotland 0.61% 0.10% 0.14%
As % of the Cloud Services category 6.98% 2.65% 5.63%
Number of daily rates quoted 4 1 2
Median daily rate £310 £275 £258
Median daily rate % change year-on-year
+12.72% +6.79%
90% offered a daily rate of more than £292 £275 £252
10% offered a daily rate of more than £325 £275 £264
UK excluding London median daily rate £385 £250 £300
% change year-on-year
+54.00% -16.66%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £19.00 £14.50 £40.00
% change year-on-year
+31.03% -63.75%
Google Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Scotland region.

Cloud Services Category
Scotland
Contract IT job ads with a match in the
Cloud Services category
172 113 71
As % of all contract IT jobs located in Scotland 8.73% 3.94% 2.52%
Number of daily rates quoted 111 63 33
Median daily rate £360 £336 £350
Median daily rate % change year-on-year
+7.22% -4.07%
90% offered a daily rate of more than £249 £258 £225
10% offered a daily rate of more than £475 £513 £450
UK excluding London median daily rate £438 £400 £415
% change year-on-year
+9.37% -3.61%
Number of hourly rates quoted 4 0 1
Median hourly rate £13.00 - £14.00
UK excluding London median hourly rate £16.50 £27.50 £19.00
% change year-on-year
-40.00% +44.73%

Google Analytics
Jobs Demand Trend in Scotland

The demand trend of contract jobs across the Scotland region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Scotland

Google Analytics
Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Scotland region.

Google Analytics Daily Rate Trend in Scotland

Google Analytics
Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the Scotland region.

Google Analytics Hourly Rate Trend in Scotland

Google Analytics
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the Scotland region over the 3 months to 8 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Aberdeen - 8 £310 -
Edinburgh +24 4 - - 1
Google Analytics
UK

Google Analytics
Top 30 Related IT Skills in Scotland

For the 6 months to 8 December 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Scotland region with a requirement for Google Analytics.

1 14 (100.00%) Google
1 14 (100.00%) Analytics
2 10 (71.43%) HTML
2 10 (71.43%) JavaScript
2 10 (71.43%) CSS
3 9 (64.29%) Responsive Web Design
4 8 (57.14%) jQuery
4 8 (57.14%) Web Design
4 8 (57.14%) CMS
4 8 (57.14%) Content Management
5 7 (50.00%) OpenText
5 7 (50.00%) Apache
5 7 (50.00%) Twitter Bootstrap
6 6 (42.86%) Linux
7 5 (35.71%) Marketing
7 5 (35.71%) Web Development
7 5 (35.71%) Finance
8 4 (28.57%) Service Delivery
8 4 (28.57%) Client/Server
8 4 (28.57%) Internet
8 4 (28.57%) Stakeholder Management
8 4 (28.57%) Digital Analytics
9 3 (21.43%) Disclosure Scotland
9 3 (21.43%) Google Tag Manager
10 2 (14.29%) Process Improvement
10 2 (14.29%) Virtual Team
11 1 (7.14%) Actionable Insight
11 1 (7.14%) Digital Media Management
11 1 (7.14%) Front End Development
11 1 (7.14%) Digital Media

Google Analytics
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (57.14%) CMS
2 7 (50.00%) Apache
Cloud Services
1 3 (21.43%) Google Tag Manager
Communications & Networking
1 4 (28.57%) Internet
Database & Business Intelligence
1 1 (7.14%) SQL Server
General
1 5 (35.71%) Finance
1 5 (35.71%) Marketing
2 1 (7.14%) Legal
Job Titles
1 9 (64.29%) Web Manager
2 6 (42.86%) Production Manager
2 6 (42.86%) Web Production Manager
3 4 (28.57%) Analyst
4 3 (21.43%) Analytics Manager
4 3 (21.43%) Performance Analyst
5 2 (14.29%) Development Manager
5 2 (14.29%) Digital Analyst
5 2 (14.29%) Digital Analytics Analyst
5 2 (14.29%) Web Analytics Manager
5 2 (14.29%) Web Development Manager
6 1 (7.14%) Developer
6 1 (7.14%) Digital Content Manager
6 1 (7.14%) Digital Editor
6 1 (7.14%) Digital Transformation
6 1 (7.14%) Digital Transformation Manager
6 1 (7.14%) HTML Developer
6 1 (7.14%) Lead Developer
6 1 (7.14%) Transformation Manager
6 1 (7.14%) Website Manager
Libraries, Frameworks & Software Standards
1 10 (71.43%) CSS
1 10 (71.43%) HTML
2 8 (57.14%) jQuery
3 7 (50.00%) Twitter Bootstrap
Miscellaneous
1 4 (28.57%) Client/Server
2 2 (14.29%) Virtual Team
3 1 (7.14%) Digital Media
3 1 (7.14%) Pricing Data
Operating Systems
1 6 (42.86%) Linux
Processes & Methodologies
1 14 (100.00%) Analytics
2 9 (64.29%) Responsive Web Design
3 8 (57.14%) Content Management
3 8 (57.14%) Web Design
4 5 (35.71%) Web Development
5 4 (28.57%) Digital Analytics
5 4 (28.57%) Service Delivery
5 4 (28.57%) Stakeholder Management
6 2 (14.29%) Process Improvement
7 1 (7.14%) Actionable Insight
7 1 (7.14%) Asset Management
7 1 (7.14%) Data Management
7 1 (7.14%) Digital Media Management
7 1 (7.14%) Front End Development
7 1 (7.14%) Mentoring
7 1 (7.14%) Time Management
7 1 (7.14%) Workflow
Programming Languages
1 10 (71.43%) JavaScript
Quality Assurance & Compliance
1 3 (21.43%) Disclosure Scotland
Vendors
1 14 (100.00%) Google
2 7 (50.00%) OpenText