The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Scotland region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 7 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
7 Jul 2015
Same period 2014 Same period 2013
Google Analytics
Rank 126 - 115
Rank change year-on-year
- 0
Contract jobs citing Google Analytics 6 0 3
As % of all contract IT jobs located in Scotland 0.20% - 0.12%
As % of the Cloud Services category 7.41% - 9.09%
Number of daily rates quoted 4 0 2
Average daily rate
Keep up to 90%
of your Daily Rate
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£363 - £226
90% offered a daily rate of more than £301 - £221
10% offered a daily rate of more than £371 - £231
UK excluding London average daily rate £350 £300 £275
% change year-on-year
+16.66% +9.09%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £10.00 £11.00 £13.50
% change year-on-year
-9.09% -18.51%
Google Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Scotland region.

Cloud Services Category
Scotland
Contract IT job ads with a match in the
Cloud Services category
81 41 33
As % of all contract IT jobs located in Scotland 2.71% 1.55% 1.29%
Number of daily rates quoted 41 13 20
Average daily rate £363 £418 £388
Average daily rate % change year-on-year
-13.17% +7.74%
90% offered a daily rate of more than £186 £345 £293
10% offered a daily rate of more than £480 £470 £528
UK excluding London average daily rate £400 £388 £300
% change year-on-year
+3.22% +29.16%
Number of hourly rates quoted 2 5 0
Average hourly rate £17.00 £17.50 -
Average hourly rate % change year-on-year
-2.85% -
UK excluding London average hourly rate £23.00 £15.50 £33.00
% change year-on-year
+48.38% -53.03%

Google Analytics
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the Scotland region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in Scotland

Google Analytics
Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Scotland region.

Google Analytics Daily Rate Trend in Scotland

Google Analytics
Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the Scotland region.

Google Analytics Hourly Rate Trend in Scotland

Google Analytics
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the Scotland region over the 3 months to 7 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh - 3 £363 -
North Lanarkshire - 2 - -
Glasgow - 1 £275 -
Google Analytics
UK

Google Analytics
Top 30 Related IT Skills in Scotland

For the 6 months to 7 July 2015, IT contractor jobs across the Scotland region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 12 (100.00%) Google
1 12 (100.00%) Analytics
2 7 (58.33%) User Experience
3 6 (50.00%) Agile Software Development
3 6 (50.00%) SEO
4 5 (41.67%) CMS
4 5 (41.67%) Content Management
4 5 (41.67%) Social Media
5 4 (33.33%) Adobe Experience Manager
5 4 (33.33%) Marketing
5 4 (33.33%) Degree
5 4 (33.33%) Adobe
6 3 (25.00%) SQL Server
6 3 (25.00%) Visual Studio
6 3 (25.00%) Scrum
6 3 (25.00%) Finance
6 3 (25.00%) C#
6 3 (25.00%) SQL
6 3 (25.00%) Data Warehouse
6 3 (25.00%) MS Visio
6 3 (25.00%) Data Modelling
6 3 (25.00%) Business Intelligence
6 3 (25.00%) Microsoft
6 3 (25.00%) SQL Server Integration Services
6 3 (25.00%) Data Management
6 3 (25.00%) SQL Server Reporting Services
6 3 (25.00%) Time Management
6 3 (25.00%) Data Integration
6 3 (25.00%) Android
6 3 (25.00%) Team Foundation Server

Google Analytics
Top Related IT Skills in Scotland by Category

For the 6 months to 7 July 2015, IT contractor jobs across the Scotland region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 5 (41.67%) CMS
2 4 (33.33%) Adobe Experience Manager
Applications
1 3 (25.00%) MS Visio
Business Applications
1 1 (8.33%) WebTrends
Database & Business Intelligence
1 3 (25.00%) SQL Server
1 3 (25.00%) Data Warehouse
1 3 (25.00%) SQL Server Reporting Services
1 3 (25.00%) SQL Server Integration Services
1 3 (25.00%) SQL Server 2012
2 1 (8.33%) SQL Server Analysis Services
Development Applications
1 3 (25.00%) Visual Studio
1 3 (25.00%) Team Foundation Server
1 3 (25.00%) Axure RP
General
1 4 (33.33%) Marketing
2 3 (25.00%) Finance
3 1 (8.33%) Retail
Job Titles
1 4 (33.33%) Content Editor
2 3 (25.00%) Developer
2 3 (25.00%) SQL Developer
2 3 (25.00%) UX Designer
2 3 (25.00%) Designer
3 1 (8.33%) SEO Specialist
Libraries, Frameworks & Software Standards
1 1 (8.33%) HTML
1 1 (8.33%) CSS
Miscellaneous
1 7 (58.33%) User Experience
2 5 (41.67%) Social Media
3 3 (25.00%) Data Integration
3 3 (25.00%) Analytical Skills
Operating Systems
1 3 (25.00%) Android
1 3 (25.00%) Apple iOS
Processes & Methodologies
1 12 (100.00%) Analytics
2 6 (50.00%) SEO
2 6 (50.00%) Agile Software Development
3 5 (41.67%) Content Management
4 3 (25.00%) Data Management
4 3 (25.00%) Scrum
4 3 (25.00%) Data Modelling
4 3 (25.00%) Business Intelligence
4 3 (25.00%) Master Data Management
4 3 (25.00%) Usability Testing
4 3 (25.00%) Time Management
5 1 (8.33%) Online Marketing
5 1 (8.33%) Continuous Improvement
5 1 (8.33%) Pay per click
Programming Languages
1 3 (25.00%) C#
1 3 (25.00%) SQL
2 1 (8.33%) T-SQL
Qualifications
1 4 (33.33%) Degree
Vendors
1 12 (100.00%) Google
2 4 (33.33%) Adobe
3 3 (25.00%) Tableau
3 3 (25.00%) Microsoft
4 1 (8.33%) Omniture