The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Scotland region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 10 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
10 Feb 2016
Same period 2015 Same period 2014
Google Analytics
Rank 118 125 112
Rank change year-on-year
+7 -13
Contract jobs citing Google Analytics 14 3 1
As % of all contract IT jobs located in Scotland 0.55% 0.11% 0.043%
As % of the Cloud Services category 10.85% 4.62% 5.26%
Number of daily rates quoted 11 1 0
Average daily rate £175 £188 -
Average daily rate % change year-on-year
-6.66% -
UK excluding London average daily rate £331 £300 £300
% change year-on-year
+10.41% -
Number of hourly rates quoted 0 0 1
Average hourly rate - - £14.02
UK excluding London average hourly rate - - £15.26
Google Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Scotland region.

Cloud Services Category
Scotland
Contract IT job ads with a match in the
Cloud Services category
129 65 19
As % of all contract IT jobs located in Scotland 5.06% 2.39% 0.81%
Number of daily rates quoted 65 28 11
Average daily rate £385 £310 £400
Average daily rate % change year-on-year
+24.19% -22.50%
90% offered a daily rate of more than £184 £213 £302
10% offered a daily rate of more than £475 £450 £450
UK excluding London average daily rate £420 £400 £400
% change year-on-year
+5.00% -
Number of hourly rates quoted 1 3 1
Average hourly rate £16.00 £14.00 £14.02
Average hourly rate % change year-on-year
+14.28% -0.14%
UK excluding London average hourly rate £19.50 £22.50 £17.23
% change year-on-year
-13.35% +30.62%

Google Analytics
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the Scotland region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in Scotland

Google Analytics
Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Scotland region.

Google Analytics Daily Rate Trend in Scotland

Google Analytics
Daily Rate Histogram in Scotland

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the Scotland region over the 3 months to 10 February 2016.

Google Analytics Daily Rate Histogram in Scotland

Google Analytics
Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the Scotland region.

Google Analytics Hourly Rate Trend in Scotland

Google Analytics
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the Scotland region over the 3 months to 10 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Glasgow +15 7 £175 - 1
Edinburgh -9 7 £170 -9.33%
Google Analytics
UK

Google Analytics
Top 30 Related IT Skills in Scotland

For the 6 months to 10 February 2016, IT contractor jobs across the Scotland region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 18 (100.00%) Google
1 18 (100.00%) Analytics
2 7 (38.89%) SEO
2 7 (38.89%) User Experience
3 5 (27.78%) Copywriting
3 5 (27.78%) Web Development
4 4 (22.22%) Degree
4 4 (22.22%) Microsoft
4 4 (22.22%) MS Excel
4 4 (22.22%) CMS
5 3 (16.67%) Content Management
5 3 (16.67%) CRM
5 3 (16.67%) SharePoint
5 3 (16.67%) MS Office
5 3 (16.67%) Project Management
5 3 (16.67%) Dynamics CRM
5 3 (16.67%) Web Analytics
5 3 (16.67%) MS PowerPoint
5 3 (16.67%) Marketing
5 3 (16.67%) Digital Content Management
6 2 (11.11%) WebEx
6 2 (11.11%) Tag Management
6 2 (11.11%) Kalman Filter
6 2 (11.11%) Time Management
6 2 (11.11%) Data Migration
6 2 (11.11%) Information Architecture
6 2 (11.11%) Adobe Experience Manager
6 2 (11.11%) Social Media
6 2 (11.11%) Continuous Improvement
6 2 (11.11%) Finance

Google Analytics
Top Related IT Skills in Scotland by Category

For the 6 months to 10 February 2016, IT contractor jobs across the Scotland region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 4 (22.22%) CMS
2 3 (16.67%) SharePoint
3 2 (11.11%) Adobe Experience Manager
4 1 (5.56%) MS Project Server
4 1 (5.56%) Skype for Business
Applications
1 4 (22.22%) MS Excel
2 3 (16.67%) MS Office
2 3 (16.67%) MS PowerPoint
3 2 (11.11%) MS Visio
4 1 (5.56%) MS Project
Business Applications
1 3 (16.67%) Dynamics CRM
Communications & Networking
1 2 (11.11%) WebEx
Database & Business Intelligence
1 2 (11.11%) SQL Server Reporting Services
Development Applications
1 1 (5.56%) Git (software)
General
1 3 (16.67%) Marketing
2 2 (11.11%) Finance
3 1 (5.56%) Advertising
3 1 (5.56%) Banking
3 1 (5.56%) Brand Awareness
3 1 (5.56%) Multimedia
3 1 (5.56%) Retail
Job Titles
1 10 (55.56%) Content Editor
2 7 (38.89%) Analyst
3 3 (16.67%) Web Content Editor
3 3 (16.67%) Web Editor
4 2 (11.11%) Digital Analyst
4 2 (11.11%) Digital Performance Analyst
4 2 (11.11%) Insight Manager
4 2 (11.11%) Performance Analyst
5 1 (5.56%) Digital Content Editor
5 1 (5.56%) Digital Editor
5 1 (5.56%) Digital Performance Manager
5 1 (5.56%) Digital Project Manager
5 1 (5.56%) Performance Manager
5 1 (5.56%) Project Analyst
5 1 (5.56%) Project Manager
Libraries, Frameworks & Software Standards
1 1 (5.56%) CSS
1 1 (5.56%) CSS3
1 1 (5.56%) HTML
1 1 (5.56%) HTML5
1 1 (5.56%) Sass
1 1 (5.56%) Semantic HTML
Miscellaneous
1 7 (38.89%) User Experience
2 5 (27.78%) Copywriting
3 2 (11.11%) Social Media
4 1 (5.56%) Analytical Skills
4 1 (5.56%) Blog
4 1 (5.56%) Digital Media
4 1 (5.56%) Management Information System
4 1 (5.56%) NHS
4 1 (5.56%) Visualisation
Processes & Methodologies
1 18 (100.00%) Analytics
2 7 (38.89%) SEO
3 5 (27.78%) Web Development
4 3 (16.67%) Content Management
4 3 (16.67%) CRM
4 3 (16.67%) Digital Content Management
4 3 (16.67%) Project Management
4 3 (16.67%) Web Analytics
5 2 (11.11%) Agile Software Development
5 2 (11.11%) Business Analysis
5 2 (11.11%) Continuous Improvement
5 2 (11.11%) Data Migration
5 2 (11.11%) Information Architecture
5 2 (11.11%) ITIL
5 2 (11.11%) Kalman Filter
5 2 (11.11%) Migration
5 2 (11.11%) Tag Management
5 2 (11.11%) Time Management
6 1 (5.56%) Agile Project Management
6 1 (5.56%) Performance Analysis
Qualifications
1 4 (22.22%) Degree
Quality Assurance & Compliance
1 1 (5.56%) Disclosure Scotland
Vendors
1 18 (100.00%) Google
2 4 (22.22%) Microsoft
3 1 (5.56%) Adobe
3 1 (5.56%) Facebook
3 1 (5.56%) Oracle
3 1 (5.56%) Tableau
3 1 (5.56%) Twitter
Glasgow
Lusona
Rate: £Negotiable
Posted: 14 days ago