The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Scotland region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 3 September 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
3 Sep 2015
Same period 2014 Same period 2013
Google Analytics
Rank 131 - 100
Rank change year-on-year
- 0
Contract jobs citing Google Analytics 6 0 5
As % of all contract IT jobs located in Scotland 0.18% - 0.20%
As % of the Cloud Services category 8.11% - 15.15%
Number of daily rates quoted 2 0 3
Average daily rate
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£319 - £300
UK excluding London average daily rate £364 £275 £275
% change year-on-year
+32.27% -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £19.25 £11.00 £17.69
% change year-on-year
+75.00% -37.81%
Google Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Scotland region.

Cloud Services Category
Scotland
Contract IT job ads with a match in the
Cloud Services category
74 39 33
As % of all contract IT jobs located in Scotland 2.26% 1.40% 1.34%
Number of daily rates quoted 35 17 22
Average daily rate £363 £325 £350
Average daily rate % change year-on-year
+11.53% -7.14%
90% offered a daily rate of more than £275 £170 £280
10% offered a daily rate of more than £480 £456 £494
UK excluding London average daily rate £400 £380 £300
% change year-on-year
+5.26% +26.66%
Number of hourly rates quoted 0 1 0
Average hourly rate - £17.50 -
UK excluding London average hourly rate £23.50 £17.00 £30.75
% change year-on-year
+38.23% -44.71%

Google Analytics
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the Scotland region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in Scotland

Google Analytics
Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Scotland region.

Google Analytics Daily Rate Trend in Scotland

Google Analytics
Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the Scotland region.

Google Analytics Hourly Rate Trend in Scotland

Google Analytics
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the Scotland region over the 3 months to 3 September 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh - 2 £363 - 2
North Lanarkshire - 2 - -
Glasgow - 1 £275 -
Renfrewshire - 1 - -
Google Analytics
UK

Google Analytics
Top 30 Related IT Skills in Scotland

For the 6 months to 3 September 2015, IT contractor jobs across the Scotland region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 12 (100.00%) Google
1 12 (100.00%) Analytics
2 7 (58.33%) User Experience
2 7 (58.33%) Agile Software Development
3 5 (41.67%) Microsoft
3 5 (41.67%) Degree
4 4 (33.33%) Marketing
4 4 (33.33%) Social Media
4 4 (33.33%) Analytical Skills
4 4 (33.33%) Adobe Experience Manager
4 4 (33.33%) Adobe
4 4 (33.33%) MS Visio
4 4 (33.33%) Content Management
4 4 (33.33%) SQL Server Reporting Services
4 4 (33.33%) SEO
4 4 (33.33%) Finance
4 4 (33.33%) CMS
5 3 (25.00%) Scrum
5 3 (25.00%) Data Management
5 3 (25.00%) Data Modelling
5 3 (25.00%) Business Intelligence
5 3 (25.00%) C#
5 3 (25.00%) SQL
5 3 (25.00%) SQL Server
5 3 (25.00%) Visual Studio
5 3 (25.00%) Master Data Management
5 3 (25.00%) SQL Server 2012
5 3 (25.00%) Axure RP
5 3 (25.00%) Apple iOS
5 3 (25.00%) Tableau

Google Analytics
Top Related IT Skills in Scotland by Category

For the 6 months to 3 September 2015, IT contractor jobs across the Scotland region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 4 (33.33%) CMS
1 4 (33.33%) Adobe Experience Manager
2 1 (8.33%) SharePoint
Applications
1 4 (33.33%) MS Visio
2 2 (16.67%) MS Excel
3 1 (8.33%) MS Office
3 1 (8.33%) MS PowerPoint
Business Applications
1 2 (16.67%) Dynamics CRM
Communications & Networking
1 1 (8.33%) WebEx
Database & Business Intelligence
1 4 (33.33%) SQL Server Reporting Services
2 3 (25.00%) SQL Server Integration Services
2 3 (25.00%) SQL Server
2 3 (25.00%) Data Warehouse
2 3 (25.00%) SQL Server 2012
3 1 (8.33%) SQL Server Analysis Services
Development Applications
1 3 (25.00%) Visual Studio
1 3 (25.00%) Team Foundation Server
1 3 (25.00%) Axure RP
General
1 4 (33.33%) Finance
1 4 (33.33%) Marketing
Job Titles
1 4 (33.33%) Content Editor
2 3 (25.00%) UX Designer
2 3 (25.00%) Designer
2 3 (25.00%) Developer
2 3 (25.00%) SQL Developer
3 1 (8.33%) Project Analyst
3 1 (8.33%) Performance Analyst
3 1 (8.33%) Analyst
3 1 (8.33%) Digital Project Manager
3 1 (8.33%) Project Manager
Miscellaneous
1 7 (58.33%) User Experience
2 4 (33.33%) Analytical Skills
2 4 (33.33%) Social Media
3 3 (25.00%) Data Integration
Operating Systems
1 3 (25.00%) Android
1 3 (25.00%) Apple iOS
Processes & Methodologies
1 12 (100.00%) Analytics
2 7 (58.33%) Agile Software Development
3 4 (33.33%) Content Management
3 4 (33.33%) SEO
4 3 (25.00%) Data Modelling
4 3 (25.00%) Business Intelligence
4 3 (25.00%) Data Management
4 3 (25.00%) Usability Testing
4 3 (25.00%) Time Management
4 3 (25.00%) Master Data Management
4 3 (25.00%) Scrum
5 2 (16.67%) Project Management
5 2 (16.67%) CRM
6 1 (8.33%) ITIL
6 1 (8.33%) Migration
6 1 (8.33%) Service Delivery
6 1 (8.33%) Data Migration
6 1 (8.33%) Agile Project Management
6 1 (8.33%) Business Analysis
Programming Languages
1 3 (25.00%) C#
1 3 (25.00%) SQL
2 1 (8.33%) T-SQL
Qualifications
1 5 (41.67%) Degree
Vendors
1 12 (100.00%) Google
2 5 (41.67%) Microsoft
3 4 (33.33%) Adobe
4 3 (25.00%) Tableau
5 1 (8.33%) Oracle