The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Scotland region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 16 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
16 Jan 2017
Same period 2016 Same period 2015
Google Analytics (GA)
UK / Scotland
Rank 92 120 125
Rank change year-on-year
+28 +5
Contract jobs citing Google Analytics 14 8 2
As % of all contract IT jobs located in Scotland 0.86% 0.31% 0.077%
As % of the Cloud Services category 10.45% 6.61% 2.67%
Number of daily rates quoted 4 6 1
Median daily rate £310 £173 £188
Median daily rate % change year-on-year
+79.71% -8.00%
UK excluding London median daily rate £325 £238 £300
% change year-on-year
+36.84% -20.83%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Scotland region.

Cloud Services Category
Scotland
Contract IT job ads with a match in the
Cloud Services category
134 121 75
As % of all contract IT jobs located in Scotland 8.21% 4.69% 2.88%
Number of daily rates quoted 65 60 35
Median daily rate £350 £375 £320
Median daily rate % change year-on-year
-6.66% +17.18%
90% offered a daily rate of more than £249 £178 £225
10% offered a daily rate of more than £480 £500 £440
UK excluding London median daily rate £425 £404 £412
% change year-on-year
+5.32% -2.06%
Number of hourly rates quoted 5 0 1
Median hourly rate £13.00 - £14.00
UK excluding London median hourly rate £17.00 £27.50 £22.50
% change year-on-year
-38.18% +22.22%

Google Analytics
Jobs Demand Trend in Scotland

The demand trend of contract jobs across the Scotland region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Scotland

Google Analytics
Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Scotland region.

Google Analytics Daily Rate Trend in Scotland

Google Analytics
Daily Rate Histogram in Scotland

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the Scotland region over the 3 months to 16 January 2017.

Google Analytics Daily Rate Histogram in Scotland

Google Analytics
Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the Scotland region.

Google Analytics Hourly Rate Trend in Scotland

Google Analytics
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the Scotland region over the 3 months to 16 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Aberdeen - 7 £325 -
Edinburgh +22 4 - - 1
Glasgow +7 2 £121 -30.83%
Renfrewshire - 1 - -
Google Analytics
UK

Google Analytics
Top 30 Related IT Skills in Scotland

For the 6 months to 16 January 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Scotland region with a requirement for Google Analytics.

1 16 (100.00%) Google
1 16 (100.00%) Analytics
2 10 (62.50%) HTML
2 10 (62.50%) JavaScript
2 10 (62.50%) CSS
3 9 (56.25%) CMS
4 8 (50.00%) Responsive Web Design
4 8 (50.00%) Web Design
5 7 (43.75%) jQuery
5 7 (43.75%) Twitter Bootstrap
6 6 (37.50%) OpenText
6 6 (37.50%) Content Management
6 6 (37.50%) Linux
6 6 (37.50%) Apache
7 5 (31.25%) Marketing
7 5 (31.25%) Finance
8 4 (25.00%) Web Development
8 4 (25.00%) Client/Server
8 4 (25.00%) Internet
8 4 (25.00%) Service Delivery
8 4 (25.00%) Digital Analytics
8 4 (25.00%) Stakeholder Management
9 3 (18.75%) Google Tag Manager
9 3 (18.75%) Disclosure Scotland
10 2 (12.50%) Web Analytics
10 2 (12.50%) Omniture
10 2 (12.50%) Agile Software Development
10 2 (12.50%) SEO
10 2 (12.50%) Microsoft
10 2 (12.50%) Adobe

Google Analytics
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (56.25%) CMS
2 6 (37.50%) Apache
3 1 (6.25%) Drupal
Cloud Services
1 3 (18.75%) Google Tag Manager
2 2 (12.50%) Adobe Creative Cloud
Communications & Networking
1 4 (25.00%) Internet
Development Applications
1 2 (12.50%) Axure RP
General
1 5 (31.25%) Finance
1 5 (31.25%) Marketing
2 1 (6.25%) Legal
2 1 (6.25%) Publishing
Job Titles
1 9 (56.25%) Web Manager
2 7 (43.75%) Production Manager
2 7 (43.75%) Web Production Manager
3 4 (25.00%) Analyst
4 3 (18.75%) Analytics Manager
4 3 (18.75%) Performance Analyst
5 2 (12.50%) Developer
5 2 (12.50%) Digital Analyst
5 2 (12.50%) Digital Analytics Analyst
5 2 (12.50%) UI Developer
5 2 (12.50%) Web Analytics Manager
6 1 (6.25%) Consultant
6 1 (6.25%) Designer
6 1 (6.25%) Development Manager
6 1 (6.25%) Lead Developer
6 1 (6.25%) Performance Consultant
6 1 (6.25%) UI/UX Developer
6 1 (6.25%) UX Developer
6 1 (6.25%) Web Development Manager
6 1 (6.25%) Web UI Developer
Libraries, Frameworks & Software Standards
1 10 (62.50%) CSS
1 10 (62.50%) HTML
2 7 (43.75%) jQuery
2 7 (43.75%) Twitter Bootstrap
3 1 (6.25%) HTML5
Miscellaneous
1 4 (25.00%) Client/Server
2 2 (12.50%) Statistics
2 2 (12.50%) User Experience
2 2 (12.50%) Virtual Team
3 1 (6.25%) Copywriting
3 1 (6.25%) Enterprise Software
3 1 (6.25%) Social Media
Operating Systems
1 6 (37.50%) Linux
Processes & Methodologies
1 16 (100.00%) Analytics
2 8 (50.00%) Responsive Web Design
2 8 (50.00%) Web Design
3 6 (37.50%) Content Management
4 4 (25.00%) Digital Analytics
4 4 (25.00%) Service Delivery
4 4 (25.00%) Stakeholder Management
4 4 (25.00%) Web Development
5 2 (12.50%) Agile Software Development
5 2 (12.50%) Mentoring
5 2 (12.50%) Process Improvement
5 2 (12.50%) SEO
5 2 (12.50%) Software Delivery
5 2 (12.50%) Web Analytics
6 1 (6.25%) Asset Management
6 1 (6.25%) Data Management
6 1 (6.25%) Digital Marketing
6 1 (6.25%) Rapid Prototyping
6 1 (6.25%) Time Management
6 1 (6.25%) Web Application Development
Programming Languages
1 10 (62.50%) JavaScript
Quality Assurance & Compliance
1 3 (18.75%) Disclosure Scotland
Vendors
1 16 (100.00%) Google
2 6 (37.50%) OpenText
3 2 (12.50%) Adobe
3 2 (12.50%) Microsoft
3 2 (12.50%) Omniture
3 2 (12.50%) Sitecore