The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Glasgow region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 27 June 2016 with a comparison to the same period over the previous 2 years.

3 months to
27 Jun 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 106 101 114
Rank change year-on-year
-5 +13
Permanent jobs citing Google Analytics 2 1 1
As % of all permanent IT jobs located in Glasgow 0.15% 0.079% 0.075%
As % of the Cloud Services category 1.96% 1.89% 1.92%
Number of salaries quoted 2 1 0
Median salary £38,750 £33,000 -
Median salary % change year-on-year
+17.42% -
UK excluding London median salary £32,500 £33,000 £30,000
% change year-on-year
-1.51% +10.00%
Google Analytics
Scotland

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the Glasgow region.

Cloud Services Category
Glasgow
Permanent IT job ads with a match in the
Cloud Services category
102 53 52
As % of all permanent IT jobs located in Glasgow 7.86% 4.21% 3.91%
Number of salaries quoted 50 29 34
Median salary £45,000 £35,000 £48,500
Median salary % change year-on-year
+28.57% -27.83%
90% offered a salary of more than £30,000 £21,500 £35,000
10% offered a salary of more than £55,900 £62,500 £66,450
UK excluding London median salary £47,500 £45,000 £44,000
% change year-on-year
+5.55% +2.27%

Google Analytics
Jobs Demand Trend in Glasgow

The demand trend of job ads across the Glasgow region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Glasgow

Google Analytics
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Glasgow region.

Google Analytics Salary Trend in Glasgow

Google Analytics
Top 23 Related IT Skills in Glasgow

For the 6 months to 27 June 2016, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Glasgow region with a requirement for Google Analytics.

1 7 (100.00%) Marketing
1 7 (100.00%) Google
1 7 (100.00%) Analytics
2 4 (57.14%) Digital Marketing
2 4 (57.14%) User Experience
2 4 (57.14%) Pay per click
2 4 (57.14%) SEO
3 3 (42.86%) Publishing
3 3 (42.86%) Banking
3 3 (42.86%) Statistical Analysis
4 2 (28.57%) Campaign Analysis
4 2 (28.57%) AdWords
4 2 (28.57%) Social Media
4 2 (28.57%) Email Marketing
5 1 (14.29%) Copywriting
5 1 (14.29%) Blog
5 1 (14.29%) Competitor Analysis
5 1 (14.29%) HTML
5 1 (14.29%) CSS
5 1 (14.29%) CRM
5 1 (14.29%) Marketing Strategy
5 1 (14.29%) Online Marketing
5 1 (14.29%) Analytical Skills

Google Analytics
Top Related IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 2 (28.57%) AdWords
General
1 7 (100.00%) Marketing
2 3 (42.86%) Banking
2 3 (42.86%) Publishing
Job Titles
1 4 (57.14%) Analyst
2 3 (42.86%) UX Analyst
3 1 (14.29%) Consultant
3 1 (14.29%) Digital Analyst
3 1 (14.29%) Digital Marketer
3 1 (14.29%) Email Marketing Manager
3 1 (14.29%) Marketing Director
3 1 (14.29%) Marketing Manager
3 1 (14.29%) Online Marketing Director
3 1 (14.29%) SEO Analyst
3 1 (14.29%) SEO Consultant
3 1 (14.29%) SEO Expert
3 1 (14.29%) Web Analyst
3 1 (14.29%) Web Consultant
Libraries, Frameworks & Software Standards
1 1 (14.29%) CSS
1 1 (14.29%) HTML
Miscellaneous
1 4 (57.14%) User Experience
2 2 (28.57%) Social Media
3 1 (14.29%) Analytical Skills
3 1 (14.29%) Blog
3 1 (14.29%) Copywriting
Processes & Methodologies
1 7 (100.00%) Analytics
2 4 (57.14%) Digital Marketing
2 4 (57.14%) Pay per click
2 4 (57.14%) SEO
3 3 (42.86%) Statistical Analysis
4 2 (28.57%) Campaign Analysis
4 2 (28.57%) Email Marketing
5 1 (14.29%) Competitor Analysis
5 1 (14.29%) CRM
5 1 (14.29%) Marketing Strategy
5 1 (14.29%) Online Marketing
Vendors
1 7 (100.00%) Google