The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Glasgow region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 27 July 2016 with a comparison to the same period over the previous 2 years.

3 months to
27 Jul 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank - 91 110
Permanent jobs citing Google Analytics 0 3 2
As % of all permanent IT jobs located in Glasgow - 0.25% 0.14%
As % of the Cloud Services category - 4.41% 3.45%
Number of salaries quoted 0 3 0
Median salary - £33,000 -
UK excluding London median salary £32,000 £32,500 £31,500
% change year-on-year
-1.53% +3.17%
Google Analytics
Scotland

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the Glasgow region.

Cloud Services Category
Glasgow
Permanent IT job ads with a match in the
Cloud Services category
114 68 58
As % of all permanent IT jobs located in Glasgow 8.93% 5.59% 4.19%
Number of salaries quoted 60 45 37
Median salary £45,000 £37,500 £42,500
Median salary % change year-on-year
+20.00% -11.76%
90% offered a salary of more than £32,500 £22,500 £30,000
10% offered a salary of more than £60,000 £62,500 £79,500
UK excluding London median salary £47,500 £45,000 £44,000
% change year-on-year
+5.55% +2.27%

Google Analytics
Jobs Demand Trend in Glasgow

The demand trend of job ads across the Glasgow region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Glasgow

Google Analytics
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Glasgow region.

Google Analytics Salary Trend in Glasgow

Google Analytics
Top 20 Related IT Skills in Glasgow

For the 6 months to 27 July 2016, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Glasgow region with a requirement for Google Analytics.

1 3 (100.00%) SEO
1 3 (100.00%) Google
1 3 (100.00%) Pay per click
1 3 (100.00%) Marketing
1 3 (100.00%) Analytics
1 3 (100.00%) Digital Marketing
2 2 (66.67%) Campaign Analysis
2 2 (66.67%) Banking
3 1 (33.33%) Competitor Analysis
3 1 (33.33%) HTML
3 1 (33.33%) CSS
3 1 (33.33%) CRM
3 1 (33.33%) Copywriting
3 1 (33.33%) Blog
3 1 (33.33%) Email Marketing
3 1 (33.33%) User Experience
3 1 (33.33%) Analytical Skills
3 1 (33.33%) AdWords
3 1 (33.33%) Social Media
3 1 (33.33%) Marketing Strategy

Google Analytics
Top Related IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 1 (33.33%) AdWords
General
1 3 (100.00%) Marketing
2 2 (66.67%) Banking
Job Titles
1 1 (33.33%) Analyst
1 1 (33.33%) Consultant
1 1 (33.33%) Digital Analyst
1 1 (33.33%) Digital Marketer
1 1 (33.33%) Email Marketing Manager
1 1 (33.33%) Marketing Manager
1 1 (33.33%) SEO Analyst
1 1 (33.33%) SEO Consultant
1 1 (33.33%) SEO Expert
1 1 (33.33%) Web Analyst
1 1 (33.33%) Web Consultant
Libraries, Frameworks & Software Standards
1 1 (33.33%) CSS
1 1 (33.33%) HTML
Miscellaneous
1 1 (33.33%) Analytical Skills
1 1 (33.33%) Blog
1 1 (33.33%) Copywriting
1 1 (33.33%) Social Media
1 1 (33.33%) User Experience
Processes & Methodologies
1 3 (100.00%) Analytics
1 3 (100.00%) Digital Marketing
1 3 (100.00%) Pay per click
1 3 (100.00%) SEO
2 2 (66.67%) Campaign Analysis
3 1 (33.33%) Competitor Analysis
3 1 (33.33%) CRM
3 1 (33.33%) Email Marketing
3 1 (33.33%) Marketing Strategy
Vendors
1 3 (100.00%) Google
Glasgow, Lanarkshire
Big Wednesday Digital Ltd
Salary: £45000 - £60000 per annum + Negotiable
Posted: 6 days ago