The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Glasgow region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 3 September 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Sep 2015
Same period 2014 Same period 2013
Google Analytics
Rank 106 113 95
Rank change year-on-year
+7 -18
Permanent jobs citing Google Analytics 5 1 2
As % of all permanent IT jobs located in Glasgow 0.39% 0.071% 0.18%
As % of the Cloud Services category 7.94% 2.04% 15.38%
Number of salaries quoted 4 0 2
Average salary £35,250 - £25,000
UK excluding London average salary £32,500 £32,500 £30,000
% change year-on-year
- +8.33%
Google Analytics
Scotland

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the Glasgow region.

Cloud Services Category
Glasgow
Permanent IT job ads with a match in the
Cloud Services category
63 49 13
As % of all permanent IT jobs located in Glasgow 4.90% 3.49% 1.15%
Number of salaries quoted 35 23 11
Average salary £42,500 £43,750 £46,750
Average salary % change year-on-year
-2.85% -6.41%
90% offered a salary of more than £30,000 £30,000 £30,250
10% offered a salary of more than £79,500 £50,000 £50,750
UK excluding London average salary £45,000 £45,000 £44,500
% change year-on-year
- +1.12%

Google Analytics
Jobs Demand Trend in Glasgow

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Glasgow region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in Glasgow

Google Analytics
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Glasgow region.

Google Analytics Salary Trend in Glasgow

Google Analytics
Salary Histogram in Glasgow

This chart provides a salary histogram for IT jobs citing Google Analytics across the Glasgow region over the 3 months to 3 September 2015.

Google Analytics Salary Histogram in Glasgow

Google Analytics
Top 30 Related IT Skills in Glasgow

For the 6 months to 3 September 2015, IT jobs across the Glasgow region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 6 (100.00%) Google
1 6 (100.00%) Analytics
2 3 (50.00%) Social Media
2 3 (50.00%) HTML
3 2 (33.33%) JavaScript
3 2 (33.33%) CSS
3 2 (33.33%) CRM
3 2 (33.33%) W3C
3 2 (33.33%) SEO
3 2 (33.33%) Finance
3 2 (33.33%) Pay per click
3 2 (33.33%) Marketing
3 2 (33.33%) Scrum
3 2 (33.33%) WCAG
3 2 (33.33%) CSS3
3 2 (33.33%) Agile Software Development
3 2 (33.33%) HTML5
3 2 (33.33%) Digital Marketing
3 2 (33.33%) jQuery
3 2 (33.33%) Usability Testing
3 2 (33.33%) Kanban
3 2 (33.33%) Web Accessibility
3 2 (33.33%) Grunt
3 2 (33.33%) Backbone.js
3 2 (33.33%) Sass
3 2 (33.33%) User Experience
3 2 (33.33%) gulp
4 1 (16.67%) Digital Content Management
4 1 (16.67%) Performance Monitoring
4 1 (16.67%) Customer Engagement

Google Analytics
Top Related IT Skills in Glasgow by Category

For the 6 months to 3 September 2015, IT jobs across the Glasgow region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 1 (16.67%) CMS
Development Applications
1 2 (33.33%) Grunt
1 2 (33.33%) gulp
General
1 2 (33.33%) Finance
1 2 (33.33%) Marketing
2 1 (16.67%) Advertising
Job Titles
1 2 (33.33%) Developer
1 2 (33.33%) UI Developer
1 2 (33.33%) UI Programmer
2 1 (16.67%) Designer
2 1 (16.67%) Content Manager
2 1 (16.67%) Web Content Administrator
2 1 (16.67%) Administrator
2 1 (16.67%) Web Administrator
2 1 (16.67%) Marketing Manager
2 1 (16.67%) UI Designer
2 1 (16.67%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 3 (50.00%) HTML
2 2 (33.33%) CSS
2 2 (33.33%) jQuery
2 2 (33.33%) HTML5
2 2 (33.33%) CSS3
2 2 (33.33%) Backbone.js
2 2 (33.33%) Sass
Miscellaneous
1 3 (50.00%) Social Media
2 2 (33.33%) User Experience
2 2 (33.33%) W3C
3 1 (16.67%) Blog
Processes & Methodologies
1 6 (100.00%) Analytics
2 2 (33.33%) Digital Marketing
2 2 (33.33%) Usability Testing
2 2 (33.33%) Kanban
2 2 (33.33%) Web Accessibility
2 2 (33.33%) CRM
2 2 (33.33%) SEO
2 2 (33.33%) Scrum
2 2 (33.33%) Agile Software Development
2 2 (33.33%) Pay per click
3 1 (16.67%) Technical Architecture
3 1 (16.67%) Web Development
3 1 (16.67%) Email Marketing
3 1 (16.67%) Web Design
3 1 (16.67%) Data Modelling
3 1 (16.67%) Customer Engagement
3 1 (16.67%) Marketing Strategy
3 1 (16.67%) Performance Monitoring
3 1 (16.67%) Digital Content Management
Programming Languages
1 2 (33.33%) JavaScript
Qualifications
1 1 (16.67%) Degree
Quality Assurance & Compliance
1 2 (33.33%) WCAG
Vendors
1 6 (100.00%) Google