The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Glasgow region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 21 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
21 Oct 2014
Same period 2013 Same period 2012
Google Analytics
Rank - 95 75
Permanent jobs citing Google Analytics 0 2 4
As % of all permanent IT jobs located in Glasgow - 0.19% 0.45%
As % of the Business Applications category - 2.20% 7.41%
Number of salaries quoted 0 2 3
Average salary - £25,000 £27,000
Average salary % change year-on-year
- -7.40%
UK excluding London average salary £31,000 £30,000 £32,500
% change year-on-year
+3.33% -7.69%
Google Analytics
Scotland

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the Glasgow region.

Business Applications Category
Glasgow
Permanent IT job ads with a match in the
Business Applications category
76 91 54
As % of all permanent IT jobs located in Glasgow 6.88% 8.45% 6.09%
Number of salaries quoted 45 57 39
Average salary £42,500 £39,000 £37,500
Average salary % change year-on-year
+8.97% +4.00%
90% offered a salary of more than £30,000 £28,500 £28,500
10% offered a salary of more than £50,000 £50,000 £55,000
UK excluding London average salary £50,000 £50,000 £48,500
% change year-on-year
- +3.09%

Google Analytics
Jobs Demand Trend in Glasgow

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Glasgow region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Glasgow

Google Analytics
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Glasgow region.

Google Analytics Salary Trend in Glasgow

Google Analytics
Top 24 Related IT Skills in Glasgow

For the 6 months to 21 October 2014, IT jobs across the Glasgow region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 2 (100.00%) Google
1 2 (100.00%) Analytics
2 1 (50.00%) Campaign Management
2 1 (50.00%) Analytical Skills
2 1 (50.00%) SQL
2 1 (50.00%) SQL Server
2 1 (50.00%) Python
2 1 (50.00%) E-Commerce
2 1 (50.00%) Business Intelligence
2 1 (50.00%) Internet
2 1 (50.00%) SEO
2 1 (50.00%) Agile Software Development
2 1 (50.00%) Web Analytics
2 1 (50.00%) Yahoo!
2 1 (50.00%) Pay per click
2 1 (50.00%) Marketing
2 1 (50.00%) Web Development
2 1 (50.00%) Degree
2 1 (50.00%) Internet Marketing
2 1 (50.00%) SQL Server 2008
2 1 (50.00%) Online Marketing
2 1 (50.00%) Tableau
2 1 (50.00%) Facebook
2 1 (50.00%) SQL Server 2012

Google Analytics
Top Related IT Skills in Glasgow by Category

For the 6 months to 21 October 2014, IT jobs across the Glasgow region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Communications & Networking
1 1 (50.00%) Internet
Database & Business Intelligence
1 1 (50.00%) SQL Server
1 1 (50.00%) SQL Server 2008
1 1 (50.00%) SQL Server 2012
General
1 1 (50.00%) Marketing
Job Titles
1 1 (50.00%) Business Analyst
1 1 (50.00%) Analyst
1 1 (50.00%) Marketing Manager
1 1 (50.00%) Business Intelligence Analyst
1 1 (50.00%) Online Marketing Manager
1 1 (50.00%) PPC Specialist
1 1 (50.00%) PPC Manager
1 1 (50.00%) PPC Analyst
1 1 (50.00%) PPC Executive
Miscellaneous
1 1 (50.00%) Analytical Skills
Processes & Methodologies
1 2 (100.00%) Analytics
2 1 (50.00%) Campaign Management
2 1 (50.00%) E-Commerce
2 1 (50.00%) Business Intelligence
2 1 (50.00%) SEO
2 1 (50.00%) Agile Software Development
2 1 (50.00%) Web Analytics
2 1 (50.00%) Pay per click
2 1 (50.00%) Web Development
2 1 (50.00%) Internet Marketing
2 1 (50.00%) Online Marketing
Programming Languages
1 1 (50.00%) SQL
1 1 (50.00%) Python
Qualifications
1 1 (50.00%) Degree
Vendors
1 2 (100.00%) Google
2 1 (50.00%) Yahoo!
2 1 (50.00%) Tableau
2 1 (50.00%) Facebook