The first table below looks at the demand for Google Analytics skills in IT jobs advertised for the Glasgow region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 30 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the Glasgow region.

Location
3 months to
30 Jul 2014
Same period 2013 Same period 2012
Google Analytics
Rank 112 - 82
Rank change year-on-year
- 0
Permanent jobs citing Google Analytics 2 0 2
As % of all permanent IT jobs located in Glasgow 0.14% - 0.22%
As % of the Business Applications category 2.56% - 4.26%
Number of salaries quoted 0 0 1
Average salary - - £27,500
UK excluding London average salary £32,500 £30,000 £31,500
% change year-on-year
+8.33% -4.76%
Business Applications Category
Glasgow
Permanent IT job ads with a match in the
Business Applications category
78 112 47
As % of all permanent IT jobs located in Glasgow 5.58% 9.23% 5.25%
Number of salaries quoted 59 86 35
Average salary £47,500 £47,500 £41,250
Average salary % change year-on-year
- +15.15%
90% offered a salary of more than £35,450 £29,000 £30,000
10% offered a salary of more than £62,500 £60,000 £52,500
UK excluding London average salary £50,000 £47,500 £47,500
% change year-on-year
+5.26% -
Google Analytics
Scotland

Google Analytics
Jobs Demand Trend in Glasgow

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Glasgow region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Glasgow

Google Analytics
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Glasgow region.

Google Analytics Salary Trend in Glasgow

Google Analytics
Top 30 Related IT Skills in Glasgow

For the 6 months to 30 July 2014, IT jobs across the Glasgow region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 3 (100.00%) Google
1 3 (100.00%) Analytics
2 2 (66.67%) Pay per click
2 2 (66.67%) Marketing
2 2 (66.67%) E-Commerce
2 2 (66.67%) SEO
3 1 (33.33%) CMS
3 1 (33.33%) Agile Software Development
3 1 (33.33%) Retail
3 1 (33.33%) Web Analytics
3 1 (33.33%) Yahoo!
3 1 (33.33%) Business Intelligence
3 1 (33.33%) Microsoft
3 1 (33.33%) Internet
3 1 (33.33%) SQL
3 1 (33.33%) .NET
3 1 (33.33%) SQL Server
3 1 (33.33%) Python
3 1 (33.33%) MS Excel
3 1 (33.33%) Web Development
3 1 (33.33%) .NET Framework
3 1 (33.33%) Degree
3 1 (33.33%) Internet Marketing
3 1 (33.33%) SQL Server 2008
3 1 (33.33%) Online Marketing
3 1 (33.33%) Social Media
3 1 (33.33%) Tableau
3 1 (33.33%) Facebook
3 1 (33.33%) SQL Server 2012
3 1 (33.33%) Campaign Management

Google Analytics
Top Related IT Skills in Glasgow by Category

For the 6 months to 30 July 2014, IT jobs across the Glasgow region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 1 (33.33%) CMS
Applications
1 1 (33.33%) MS Excel
Communications & Networking
1 1 (33.33%) Internet
Database & Business Intelligence
1 1 (33.33%) SQL Server
1 1 (33.33%) SQL Server 2008
1 1 (33.33%) SQL Server 2012
General
1 2 (66.67%) Marketing
2 1 (33.33%) Retail
Job Titles
1 1 (33.33%) E-Commerce Manager
1 1 (33.33%) Marketing Manager
1 1 (33.33%) Business Intelligence Analyst
1 1 (33.33%) Business Analyst
1 1 (33.33%) Analyst
1 1 (33.33%) Online Marketing Manager
1 1 (33.33%) PPC Specialist
1 1 (33.33%) PPC Manager
1 1 (33.33%) PPC Analyst
1 1 (33.33%) PPC Executive
Libraries, Frameworks & Software Standards
1 1 (33.33%) .NET
1 1 (33.33%) .NET Framework
Miscellaneous
1 1 (33.33%) Social Media
Processes & Methodologies
1 3 (100.00%) Analytics
2 2 (66.67%) Pay per click
2 2 (66.67%) E-Commerce
2 2 (66.67%) SEO
3 1 (33.33%) Agile Software Development
3 1 (33.33%) Web Analytics
3 1 (33.33%) Business Intelligence
3 1 (33.33%) Web Development
3 1 (33.33%) Internet Marketing
3 1 (33.33%) Online Marketing
3 1 (33.33%) Campaign Management
Programming Languages
1 1 (33.33%) SQL
1 1 (33.33%) Python
Qualifications
1 1 (33.33%) Degree
Vendors
1 3 (100.00%) Google
2 1 (33.33%) Yahoo!
2 1 (33.33%) Microsoft
2 1 (33.33%) Tableau
2 1 (33.33%) Facebook