The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Glasgow region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 11 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
11 Feb 2016
Same period 2015 Same period 2014
Google Analytics
Rank 106 - -
Rank change year-on-year
- 0
Permanent jobs citing Google Analytics 6 0 0
As % of all permanent IT jobs located in Glasgow 0.44% - -
As % of the Cloud Services category 5.50% - -
Number of salaries quoted 3 0 0
Average salary £30,500 - -
UK excluding London average salary £35,000 £30,000 £33,000
% change year-on-year
+16.66% -9.09%
Google Analytics
Scotland

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the Glasgow region.

Cloud Services Category
Glasgow
Permanent IT job ads with a match in the
Cloud Services category
109 85 15
As % of all permanent IT jobs located in Glasgow 8.01% 7.82% 1.24%
Number of salaries quoted 70 70 7
Average salary £45,000 £42,500 £43,750
Average salary % change year-on-year
+5.88% -2.85%
90% offered a salary of more than £31,000 £30,000 £42,500
10% offered a salary of more than £60,000 £55,400 £60,000
UK excluding London average salary £45,000 £45,000 £44,000
% change year-on-year
- +2.27%

Google Analytics
Jobs Demand Trend in Glasgow

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Glasgow region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in Glasgow

Google Analytics
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Glasgow region.

Google Analytics Salary Trend in Glasgow

Google Analytics
Salary Histogram in Glasgow

This chart provides a salary histogram for IT jobs citing Google Analytics across the Glasgow region over the 3 months to 11 February 2016.

Google Analytics Salary Histogram in Glasgow

Google Analytics
Top 30 Related IT Skills in Glasgow

For the 6 months to 11 February 2016, IT jobs across the Glasgow region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 10 (100.00%) Google
1 10 (100.00%) Analytics
2 7 (70.00%) Marketing
3 5 (50.00%) User Experience
4 4 (40.00%) AdWords
4 4 (40.00%) Social Media
4 4 (40.00%) Pay per click
4 4 (40.00%) SEO
5 3 (30.00%) HTML
5 3 (30.00%) CSS
5 3 (30.00%) Statistical Analysis
5 3 (30.00%) Publishing
5 3 (30.00%) Digital Marketing
6 2 (20.00%) gulp
6 2 (20.00%) Front End Development
6 2 (20.00%) Analytical Skills
6 2 (20.00%) Web Accessibility
6 2 (20.00%) CSS3
6 2 (20.00%) Backbone.js
6 2 (20.00%) Grunt
6 2 (20.00%) Online Marketing
6 2 (20.00%) HTML5
6 2 (20.00%) Sass
6 2 (20.00%) WCAG
6 2 (20.00%) jQuery
6 2 (20.00%) Usability Testing
6 2 (20.00%) Kanban
6 2 (20.00%) W3C
6 2 (20.00%) JavaScript
6 2 (20.00%) Finance

Google Analytics
Top Related IT Skills in Glasgow by Category

For the 6 months to 11 February 2016, IT jobs across the Glasgow region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 1 (10.00%) CMS
Cloud Services
1 4 (40.00%) AdWords
Communications & Networking
1 1 (10.00%) Internet
Development Applications
1 2 (20.00%) Grunt
1 2 (20.00%) gulp
General
1 7 (70.00%) Marketing
2 3 (30.00%) Publishing
3 2 (20.00%) Advertising
3 2 (20.00%) Banking
3 2 (20.00%) Finance
Job Titles
1 3 (30.00%) Analyst
1 3 (30.00%) UX Analyst
2 2 (20.00%) Developer
3 1 (10.00%) Content Manager
3 1 (10.00%) Digital Content Manager
3 1 (10.00%) Digital Marketing Manager
3 1 (10.00%) Head of Search
3 1 (10.00%) JavaScript Developer
3 1 (10.00%) Marketing Director
3 1 (10.00%) Marketing Manager
3 1 (10.00%) SEO Expert
3 1 (10.00%) UI Developer
Libraries, Frameworks & Software Standards
1 3 (30.00%) CSS
1 3 (30.00%) HTML
2 2 (20.00%) Backbone.js
2 2 (20.00%) CSS3
2 2 (20.00%) HTML5
2 2 (20.00%) jQuery
2 2 (20.00%) Sass
3 1 (10.00%) .NET
Miscellaneous
1 5 (50.00%) User Experience
2 4 (40.00%) Social Media
3 2 (20.00%) Analytical Skills
3 2 (20.00%) W3C
4 1 (10.00%) Algorithms
4 1 (10.00%) Copywriting
Processes & Methodologies
1 10 (100.00%) Analytics
2 4 (40.00%) Pay per click
2 4 (40.00%) SEO
3 3 (30.00%) Digital Marketing
3 3 (30.00%) Statistical Analysis
4 2 (20.00%) Agile Software Development
4 2 (20.00%) Front End Development
4 2 (20.00%) Kanban
4 2 (20.00%) Online Marketing
4 2 (20.00%) Scrum
4 2 (20.00%) Usability Testing
4 2 (20.00%) Web Accessibility
5 1 (10.00%) Campaign Analysis
5 1 (10.00%) Campaign Management
5 1 (10.00%) CRM
5 1 (10.00%) Digital Content Management
5 1 (10.00%) Link Building
5 1 (10.00%) People Management
5 1 (10.00%) Performance Monitoring
5 1 (10.00%) Web Usability
Programming Languages
1 2 (20.00%) JavaScript
2 1 (10.00%) PHP
2 1 (10.00%) SQL
Quality Assurance & Compliance
1 2 (20.00%) WCAG
Vendors
1 10 (100.00%) Google
2 1 (10.00%) Omniture