The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Halifax region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 1 May 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
1 May 2016
Same period 2015 Same period 2014
Marketing
Rank 22 26 -
Rank change year-on-year
+4 -
Contract jobs citing Marketing 1 2 0
As % of all contract IT jobs located in Halifax 1.03% 1.27% -
As % of the General category 1.19% 2.02% -
Number of daily rates quoted 1 2 0
Average daily rate £455 £259 -
Average daily rate % change year-on-year
+75.67% -
UK excluding London average daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £17.25 £16.25 £21.50
% change year-on-year
+6.15% -24.41%
Marketing
West Yorkshire

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Halifax region.

General Category
Halifax
Contract IT job ads with a match in the
General category
84 99 142
As % of all contract IT jobs located in Halifax 86.60% 62.66% 81.14%
Number of daily rates quoted 75 76 117
Average daily rate £400 £356 £380
Average daily rate % change year-on-year
+12.35% -6.31%
90% offered a daily rate of more than £325 £259 £288
10% offered a daily rate of more than £461 £469 £459
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 0 3 0
Average hourly rate - £40.00 -
UK excluding London average hourly rate £28.00 £24.25 £25.75
% change year-on-year
+15.46% -5.82%

Marketing
Jobs Demand Trend in Halifax

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Halifax region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Halifax

Marketing
Daily Rate Trend in Halifax

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Halifax region.

Marketing Daily Rate Trend in Halifax

Marketing
Hourly Rate Trend in Halifax

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Halifax region.

Marketing Hourly Rate Trend in Halifax

Marketing
Top 10 Related IT Skills in Halifax

For the 6 months to 1 May 2016, IT contractor jobs across the Halifax region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 2 (100.00%) Direct Marketing
1 2 (100.00%) Data Extraction
1 2 (100.00%) Data Structures
1 2 (100.00%) SQL
2 1 (50.00%) SAS
2 1 (50.00%) Customer Insight
2 1 (50.00%) Kalman Filter
2 1 (50.00%) Teradata
2 1 (50.00%) Banking
2 1 (50.00%) Retail

Marketing
Top Related IT Skills in Halifax by Category

For the 6 months to 1 May 2016, IT contractor jobs across the Halifax region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (50.00%) SAS
General
1 1 (50.00%) Banking
1 1 (50.00%) Retail
Job Titles
1 2 (100.00%) Analyst
1 2 (100.00%) Customer Analyst
2 1 (50.00%) Banking Analyst
2 1 (50.00%) Banking Business Analyst
2 1 (50.00%) Business Analyst
2 1 (50.00%) Customer Insight Analyst
2 1 (50.00%) Data Analyst
2 1 (50.00%) Data Insight Analyst
2 1 (50.00%) Insight Analyst
2 1 (50.00%) Insight Data Analyst
2 1 (50.00%) Product Analyst
2 1 (50.00%) Product Business Analyst
Miscellaneous
1 2 (100.00%) Data Extraction
1 2 (100.00%) Data Structures
Processes & Methodologies
1 2 (100.00%) Direct Marketing
2 1 (50.00%) Customer Insight
2 1 (50.00%) Kalman Filter
Programming Languages
1 2 (100.00%) SQL
Vendors
1 1 (50.00%) Teradata