The table below looks at the prevalence of the term Advertising in IT contracts advertised for the Hampshire region. Included is a guide to the contractor rates offered in IT contracts that have cited Advertising over the 3 months to 23 February 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
23 Feb 2017
Same period 2016 Same period 2015
Advertising
South East / Hampshire
Rank 85 110 126
Rank change year-on-year
+25 +16
Contract jobs citing Advertising 24 6 3
As % of all contract IT jobs located in Hampshire 1.34% 0.31% 0.14%
As % of the General category 5.14% 1.05% 0.63%
Number of daily rates quoted 22 6 2
Median daily rate £305 £428 £344
Median daily rate % change year-on-year
-28.65% +24.36%
90% offered a daily rate of more than £191 £350 £259
10% offered a daily rate of more than £565 £478 £429
UK excluding London median daily rate £400 £375 £373
% change year-on-year
+6.66% +0.67%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £15.00 £15.00 £11.00
% change year-on-year
- +36.36%

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Hampshire region.

General Category
Hampshire
Contract IT job ads with a match in the
General category
467 570 480
As % of all contract IT jobs located in Hampshire 26.00% 29.56% 22.46%
Number of daily rates quoted 286 365 336
Median daily rate £418 £400 £425
Median daily rate % change year-on-year
+4.37% -5.88%
90% offered a daily rate of more than £200 £250 £206
10% offered a daily rate of more than £558 £575 £575
UK excluding London median daily rate £413 £400 £400
% change year-on-year
+3.12% -
Number of hourly rates quoted 35 23 19
Median hourly rate £27.50 £47.50 £32.26
Median hourly rate % change year-on-year
-42.10% +47.24%
90% offered a hourly rate of more than £16.00 £20.85 £10.00
10% offered a hourly rate of more than £60.87 £55.00 £42.50
UK excluding London median hourly rate £27.00 £32.50 £22.69
% change year-on-year
-16.92% +43.23%

Advertising
Jobs Demand Trend in Hampshire

The demand trend of contract jobs across the Hampshire region citing Advertising as a proportion of all IT contracts with a match in the General category.

Advertising Jobs Demand Trend in Hampshire

Advertising
Daily Rate Trend in Hampshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Hampshire region.

Advertising Daily Rate Trend in Hampshire

Advertising
Daily Rate Histogram in Hampshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the Hampshire region over the 3 months to 23 February 2017.

Advertising Daily Rate Histogram in Hampshire

Advertising
Hourly Rate Trend in Hampshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the Hampshire region.

Advertising Hourly Rate Trend in Hampshire

Advertising
Contract Job Locations in Hampshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the Hampshire region over the 3 months to 23 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Hook +7 11 £200 -56.04%
Southampton - 4 £330 - 1
Fareham - 2 £175 -
Portsmouth - 1 £375 - 3
Farnborough - 1 £600 -
Advertising
South East

Advertising
Top 30 Related IT Skills in Hampshire

For the 6 months to 23 February 2017, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Hampshire region with a requirement for Advertising.

1 23 (54.76%) Telecoms
2 15 (35.71%) SQL Server
3 13 (30.95%) Microsoft
4 9 (21.43%) Business Intelligence
4 9 (21.43%) Agile Software Development
5 8 (19.05%) B2B
5 8 (19.05%) SQL
5 8 (19.05%) .NET
6 7 (16.67%) C#
6 7 (16.67%) MVC
6 7 (16.67%) Web Development
7 6 (14.29%) Netezza
7 6 (14.29%) Product Management
7 6 (14.29%) Marketing
7 6 (14.29%) Finance
7 6 (14.29%) MS Office
7 6 (14.29%) Data Warehouse
7 6 (14.29%) Statistical Modelling
8 5 (11.90%) Data Visualisation
8 5 (11.90%) Analytics
8 5 (11.90%) Qlik Sense
8 5 (11.90%) COM
8 5 (11.90%) ITIL
8 5 (11.90%) Visualisation
8 5 (11.90%) QlikView
8 5 (11.90%) Data Management
9 4 (9.52%) MS PowerPoint
9 4 (9.52%) ASP.NET
9 4 (9.52%) JavaScript
10 3 (7.14%) CSS

Advertising
Top Related IT Skills in Hampshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (4.76%) MS Exchange
2 1 (2.38%) SAS
2 1 (2.38%) SharePoint
2 1 (2.38%) Skype for Business
Applications
1 6 (14.29%) MS Office
2 4 (9.52%) MS PowerPoint
3 2 (4.76%) MS Excel
3 2 (4.76%) MS Visio
Business Applications
1 2 (4.76%) Dynamics AX
2 1 (2.38%) Dynamics NAV
2 1 (2.38%) NetSuite
2 1 (2.38%) Salesforce.com CRM
2 1 (2.38%) SAP Business One
Cloud Services
1 2 (4.76%) SaaS
2 1 (2.38%) IaaS
2 1 (2.38%) Microsoft Azure
2 1 (2.38%) Office 365
Communications & Networking
1 3 (7.14%) Ethernet
1 3 (7.14%) SMS
1 3 (7.14%) Unified Communications
1 3 (7.14%) VoIP
1 3 (7.14%) xDSL
2 2 (4.76%) Intranet
2 2 (4.76%) PBX
2 2 (4.76%) VPN
3 1 (2.38%) Skype
3 1 (2.38%) Wi-Fi
Database & Business Intelligence
1 15 (35.71%) SQL Server
2 6 (14.29%) Data Warehouse
3 5 (11.90%) Qlik Sense
3 5 (11.90%) QlikView
4 3 (7.14%) SQL Server Analysis Services
4 3 (7.14%) SQL Server Integration Services
4 3 (7.14%) SQL Server Reporting Services
5 1 (2.38%) BusinessObjects
5 1 (2.38%) Data Mining
5 1 (2.38%) OLAP
5 1 (2.38%) Oracle BI EE
5 1 (2.38%) Relational Database
5 1 (2.38%) SQL Server 2008
5 1 (2.38%) SQL Server 2012
5 1 (2.38%) SQL Server 2014
Development Applications
1 1 (2.38%) Team Foundation Server
General
1 23 (54.76%) Telecoms
2 6 (14.29%) Finance
2 6 (14.29%) Marketing
3 1 (2.38%) Dutch Language
3 1 (2.38%) Manufacturing
Job Titles
1 16 (38.10%) Developer
2 8 (19.05%) .NET Developer
3 7 (16.67%) Analyst
4 6 (14.29%) Data Manager
4 6 (14.29%) Development Manager
4 6 (14.29%) Product Development Manager
4 6 (14.29%) Product Manager
5 4 (9.52%) SQL Developer
6 3 (7.14%) Business Intelligence Developer
6 3 (7.14%) Database Developer
6 3 (7.14%) Mobile Product Manager
6 3 (7.14%) Netezza Developer
6 3 (7.14%) Service Manager
6 3 (7.14%) SQL Database Developer
6 3 (7.14%) Support Analyst
6 3 (7.14%) Telecoms Manager
7 2 (4.76%) IT Analyst
7 2 (4.76%) IT Support
7 2 (4.76%) QlikView Analyst
7 2 (4.76%) Service Operations Manager
Libraries, Frameworks & Software Standards
1 8 (19.05%) .NET
2 5 (11.90%) COM
3 4 (9.52%) ASP.NET
4 3 (7.14%) ASP.NET MVC
4 3 (7.14%) ASP.NET MVC 5
4 3 (7.14%) CSS
5 2 (4.76%) HTML
6 1 (2.38%) AngularJS
6 1 (2.38%) ASP.NET Web Forms
6 1 (2.38%) jQuery
6 1 (2.38%) LINQ
6 1 (2.38%) LINQ to SQL
6 1 (2.38%) Visualforce
6 1 (2.38%) WCF
6 1 (2.38%) XML
Miscellaneous
1 3 (7.14%) Algorithms
1 3 (7.14%) Analytical Skills
1 3 (7.14%) User Experience
2 2 (4.76%) Data Centre
2 2 (4.76%) iPad
3 1 (2.38%) Computer Science
3 1 (2.38%) N-Tier
Operating Systems
1 3 (7.14%) Windows
2 2 (4.76%) Windows 10
2 2 (4.76%) Windows 7
2 2 (4.76%) Windows 8
2 2 (4.76%) Windows Server
Processes & Methodologies
1 9 (21.43%) Agile Software Development
1 9 (21.43%) Business Intelligence
2 8 (19.05%) B2B
3 7 (16.67%) MVC
3 7 (16.67%) Web Development
4 6 (14.29%) Product Management
4 6 (14.29%) Statistical Modelling
5 5 (11.90%) Analytics
5 5 (11.90%) Data Management
5 5 (11.90%) Data Visualisation
5 5 (11.90%) ITIL
5 5 (11.90%) Visualisation
6 3 (7.14%) Data Modelling
6 3 (7.14%) Migration
6 3 (7.14%) Service Delivery
6 3 (7.14%) Supplier Management
7 2 (4.76%) Change Management
7 2 (4.76%) Continuous Improvement
7 2 (4.76%) Performance Management
7 2 (4.76%) Performance Metrics
Programming Languages
1 8 (19.05%) SQL
2 7 (16.67%) C#
3 4 (9.52%) JavaScript
4 2 (4.76%) Java
5 1 (2.38%) Apex Code
5 1 (2.38%) C
5 1 (2.38%) VB.NET
5 1 (2.38%) VBA
Qualifications
1 1 (2.38%) APMP
1 1 (2.38%) Degree
System Software
1 3 (7.14%) Active Directory
Systems Management
1 2 (4.76%) NetBackup
Vendors
1 13 (30.95%) Microsoft
2 6 (14.29%) Netezza
3 2 (4.76%) Citrix
3 2 (4.76%) Salesforce.com
4 1 (2.38%) Avaya
4 1 (2.38%) DoubleClick
4 1 (2.38%) SAP