The table below looks at the prevalence of the term Advertising in IT contracts advertised for the South East region. Included is a guide to the contractor rates offered in IT contracts that have cited Advertising over the 3 months to 30 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 Jul 2016
Same period 2015 Same period 2014
Advertising
Rank 210 221 176
Rank change year-on-year
+11 -45
Contract jobs citing Advertising 47 51 77
As % of all contract IT jobs located in the South East 0.53% 0.53% 0.84%
As % of the General category 1.69% 1.51% 2.36%
Number of daily rates quoted 39 39 63
Median daily rate £350 £350 £350
90% offered a daily rate of more than £200 £270 £238
10% offered a daily rate of more than £415 £421 £499
UK excluding London median daily rate £375 £360 £375
% change year-on-year
+4.16% -4.00%
Number of hourly rates quoted 2 1 1
Median hourly rate £17.25 £80.00 £17.50
Median hourly rate % change year-on-year
-78.43% +357.14%
UK excluding London median hourly rate £16.00 £15.00 £22.50
% change year-on-year
+6.66% -33.33%
Advertising
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the South East region.

General Category
South East
Contract IT job ads with a match in the
General category
2787 3379 3261
As % of all contract IT jobs located in the South East 31.59% 35.39% 35.41%
Number of daily rates quoted 1574 1916 1738
Median daily rate £410 £400 £370
Median daily rate % change year-on-year
+2.50% +8.10%
90% offered a daily rate of more than £238 £250 £220
10% offered a daily rate of more than £550 £525 £500
UK excluding London median daily rate £400 £400 £385
% change year-on-year
- +3.89%
Number of hourly rates quoted 95 102 108
Median hourly rate £19.61 £22.00 £19.00
Median hourly rate % change year-on-year
-10.86% +15.78%
90% offered a hourly rate of more than £10.24 £12.00 £12.50
10% offered a hourly rate of more than £52.50 £52.17 £41.50
UK excluding London median hourly rate £20.50 £22.67 £22.00
% change year-on-year
-9.55% +3.02%

Advertising
Jobs Demand Trend in the South East

The demand trend of contract jobs across the South East region citing Advertising as a proportion of all IT contracts with a match in the General category.

Advertising Jobs Demand Trend in the South East

Advertising
Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the South East region.

Advertising Daily Rate Trend in the South East

Advertising
Daily Rate Histogram in the South East

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the South East region over the 3 months to 30 July 2016.

Advertising Daily Rate Histogram in the South East

Advertising
Hourly Rate Trend in the South East

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the South East region.

Advertising Hourly Rate Trend in the South East

Advertising
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the South East region over the 3 months to 30 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Berkshire -12 16 £350 -2.77% 20
Surrey -3 8 £306 -12.50% 13
Oxfordshire - 6 £390 - 12
Hampshire -1 5 £300 -14.28% 26
East Sussex +3 4 £325 -3.70% 4
Buckinghamshire +8 3 £338 +7.14% 5
Kent +7 3 £400 -5.88% 4
Middlesex - 1 £300 -
Advertising
England

Advertising
Top 30 Related IT Skills in the South East

For the 6 months to 30 July 2016, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South East region with a requirement for Advertising.

1 34 (32.38%) Microsoft
2 22 (20.95%) Marketing
3 21 (20.00%) SQL Server
4 18 (17.14%) Telecoms
4 18 (17.14%) Finance
4 18 (17.14%) SQL
5 16 (15.24%) T-SQL
6 14 (13.33%) Windows
6 14 (13.33%) Degree
7 12 (11.43%) MS Excel
8 11 (10.48%) CRM
9 10 (9.52%) Active Directory
9 10 (9.52%) MS Office
9 10 (9.52%) Digital Marketing
10 9 (8.57%) MS PowerPoint
10 9 (8.57%) .NET
10 9 (8.57%) MySQL
10 9 (8.57%) Business Intelligence
10 9 (8.57%) SharePoint
10 9 (8.57%) MS Exchange
10 9 (8.57%) ERP
10 9 (8.57%) SEO
10 9 (8.57%) Stakeholder Management
10 9 (8.57%) SQL Server 2008
11 8 (7.62%) VMware
11 8 (7.62%) Project Management
11 8 (7.62%) Data Warehouse
11 8 (7.62%) Linux
12 7 (6.67%) ITIL
12 7 (6.67%) MS Visio

Advertising
Top Related IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (8.57%) MS Exchange
1 9 (8.57%) SharePoint
2 6 (5.71%) Apache
3 4 (3.81%) Skype for Business
4 3 (2.86%) SAS
4 3 (2.86%) SharePoint 2013
4 3 (2.86%) WordPress
5 2 (1.90%) CMS
5 2 (1.90%) Drupal
5 2 (1.90%) Exchange Server 2010
5 2 (1.90%) nginx
5 2 (1.90%) SharePoint 2010
5 2 (1.90%) Umbraco
6 1 (0.95%) ArcGIS
6 1 (0.95%) BizTalk Server
6 1 (0.95%) GeoServer
6 1 (0.95%) Live Communications Server
6 1 (0.95%) Office Communications Server
6 1 (0.95%) Perch
6 1 (0.95%) SilverStripe
Applications
1 12 (11.43%) MS Excel
2 10 (9.52%) MS Office
3 9 (8.57%) MS PowerPoint
4 7 (6.67%) MS Visio
5 2 (1.90%) Adobe Illustrator
5 2 (1.90%) InDesign
5 2 (1.90%) Photoshop
6 1 (0.95%) InfoPath
Business Applications
1 4 (3.81%) Dynamics NAV
1 4 (3.81%) Sage X3
2 3 (2.86%) Dynamics AX
3 1 (0.95%) Dynamics CRM
3 1 (0.95%) JDE EnterpriseOne
3 1 (0.95%) Magento
3 1 (0.95%) Sage 1000
3 1 (0.95%) SAP Business One
3 1 (0.95%) Teamcenter
Cloud Services
1 4 (3.81%) SaaS
2 3 (2.86%) Microsoft Azure
2 3 (2.86%) Office 365
3 2 (1.90%) Adobe Creative Cloud
3 2 (1.90%) Boomi
3 2 (1.90%) IaaS
3 2 (1.90%) PaaS
Communications & Networking
1 4 (3.81%) Intranet
1 4 (3.81%) Skype
1 4 (3.81%) TCP/IP
2 3 (2.86%) FTP
2 3 (2.86%) Wireless
3 2 (1.90%) DNS
3 2 (1.90%) Firewall
3 2 (1.90%) LAN
3 2 (1.90%) WAN
4 1 (0.95%) DHCP
4 1 (0.95%) HTTP
4 1 (0.95%) Internet
4 1 (0.95%) LDAP
4 1 (0.95%) PBX
4 1 (0.95%) PSTN
4 1 (0.95%) RTP
4 1 (0.95%) SAN
4 1 (0.95%) SDH
4 1 (0.95%) SSH
4 1 (0.95%) Telnet
Database & Business Intelligence
1 21 (20.00%) SQL Server
2 9 (8.57%) MySQL
2 9 (8.57%) SQL Server 2008
3 8 (7.62%) Data Warehouse
4 7 (6.67%) SQL Server Integration Services
5 6 (5.71%) SQL Server Reporting Services
6 5 (4.76%) SQL Server Analysis Services
7 1 (0.95%) Data Mart
7 1 (0.95%) Microsoft Analysis Services
7 1 (0.95%) MS Access
7 1 (0.95%) PostgreSQL
7 1 (0.95%) Qlik Sense
7 1 (0.95%) QlikView
7 1 (0.95%) SQL Server 2012
7 1 (0.95%) SQL Server 2014
Development Applications
1 5 (4.76%) Team Foundation Server
2 1 (0.95%) Git (software)
2 1 (0.95%) Visual Studio
General
1 22 (20.95%) Marketing
2 18 (17.14%) Finance
2 18 (17.14%) Telecoms
3 7 (6.67%) Manufacturing
4 6 (5.71%) Retail
5 5 (4.76%) Legal
6 4 (3.81%) Law
7 2 (1.90%) Front Office
8 1 (0.95%) Billing
8 1 (0.95%) Games
8 1 (0.95%) General Ledger
Job Titles
1 21 (20.00%) Developer
2 19 (18.10%) Analyst
3 11 (10.48%) Consultant
3 11 (10.48%) Project Manager
4 9 (8.57%) Business Analyst
5 5 (4.76%) IT Support
6 4 (3.81%) Account Manager
6 4 (3.81%) Desktop Support
6 4 (3.81%) HR Manager
6 4 (3.81%) Linux Systems Administrator
6 4 (3.81%) PHP Developer
6 4 (3.81%) Process Analyst
6 4 (3.81%) Systems Administrator
7 3 (2.86%) 2nd Line Support
7 3 (2.86%) Business Intelligence Developer
7 3 (2.86%) Desktop Analyst
7 3 (2.86%) Desktop Support Analyst
7 3 (2.86%) Microsoft Consultant
7 3 (2.86%) SharePoint Developer
7 3 (2.86%) Web Analyst
Libraries, Frameworks & Software Standards
1 9 (8.57%) .NET
2 7 (6.67%) LAMP
3 4 (3.81%) HTML
4 3 (2.86%) ASP.NET
4 3 (2.86%) CSS
4 3 (2.86%) MDX
4 3 (2.86%) XML
5 2 (1.90%) jQuery
5 2 (1.90%) LEMP Stack
5 2 (1.90%) RESTful
6 1 (0.95%) .NET Framework
6 1 (0.95%) Ajax
6 1 (0.95%) ASP.NET MVC
6 1 (0.95%) Entity Framework
6 1 (0.95%) Google Maps API
6 1 (0.95%) LINQ
6 1 (0.95%) OpenLayers
6 1 (0.95%) Regular Expression
6 1 (0.95%) Silverlight
6 1 (0.95%) WPF
Miscellaneous
1 7 (6.67%) Analytical Skills
2 5 (4.76%) Social Media
3 4 (3.81%) Digital Media
3 4 (3.81%) Replication
4 2 (1.90%) Blog
4 2 (1.90%) Video Conferencing
5 1 (0.95%) Economics
5 1 (0.95%) FMCG
5 1 (0.95%) Mathematics
5 1 (0.95%) Photography
5 1 (0.95%) Private Cloud
5 1 (0.95%) Xbox
Operating Systems
1 14 (13.33%) Windows
2 8 (7.62%) Linux
3 6 (5.71%) Windows Server
4 4 (3.81%) Windows 10
4 4 (3.81%) Windows 7
4 4 (3.81%) Windows Server 2008
4 4 (3.81%) Windows Server 2012
5 3 (2.86%) Android
6 2 (1.90%) Solaris
7 1 (0.95%) Ubuntu
7 1 (0.95%) Unix
Processes & Methodologies
1 11 (10.48%) CRM
2 10 (9.52%) Digital Marketing
3 9 (8.57%) Business Intelligence
3 9 (8.57%) ERP
3 9 (8.57%) SEO
3 9 (8.57%) Stakeholder Management
4 8 (7.62%) Project Management
5 7 (6.67%) Agile Software Development
5 7 (6.67%) ITIL
5 7 (6.67%) Kimball Methodology
6 6 (5.71%) B2B
6 6 (5.71%) Migration
7 5 (4.76%) E-Commerce
7 5 (4.76%) ETL
7 5 (4.76%) Investment Management
7 5 (4.76%) Matrix Organization
7 5 (4.76%) PRINCE2
8 4 (3.81%) Analytics
8 4 (3.81%) Continuous Improvement
8 4 (3.81%) DevOps
Programming Languages
1 18 (17.14%) SQL
2 16 (15.24%) T-SQL
3 6 (5.71%) PHP
4 5 (4.76%) C#
4 5 (4.76%) JavaScript
5 4 (3.81%) Bash Shell
5 4 (3.81%) PowerShell
5 4 (3.81%) Python
6 3 (2.86%) Perl
7 2 (1.90%) C
7 2 (1.90%) Java
8 1 (0.95%) VB.NET
8 1 (0.95%) XPath
Qualifications
1 14 (13.33%) Degree
2 2 (1.90%) ITIL Certification
2 2 (1.90%) Microsoft Certification
3 1 (0.95%) DBS Check
3 1 (0.95%) MCDBA
3 1 (0.95%) MCITP
3 1 (0.95%) MCP
3 1 (0.95%) MCSE
3 1 (0.95%) MCTS
3 1 (0.95%) Oracle Certification
3 1 (0.95%) PMI Certification
3 1 (0.95%) PMP
3 1 (0.95%) SC Cleared
3 1 (0.95%) Security Cleared
Quality Assurance & Compliance
1 2 (1.90%) ISO22301
2 1 (0.95%) SLA
System Software
1 10 (9.52%) Active Directory
2 4 (3.81%) VMware Infrastructure
3 2 (1.90%) NFS
4 1 (0.95%) Hyper-V
4 1 (0.95%) VMware ESX
4 1 (0.95%) vSphere
4 1 (0.95%) XenApp
Systems Management
1 4 (3.81%) Ansible
1 4 (3.81%) Puppet
2 3 (2.86%) Backup Exec
3 2 (1.90%) SCCM
3 2 (1.90%) SCOM
Vendors
1 34 (32.38%) Microsoft
2 8 (7.62%) VMware
3 6 (5.71%) Sage
4 4 (3.81%) Citrix
5 3 (2.86%) Apple
5 3 (2.86%) arcserve
5 3 (2.86%) Oracle
5 3 (2.86%) Symantec
6 2 (1.90%) Adobe
6 2 (1.90%) Barracuda Networks
6 2 (1.90%) Cisco
6 2 (1.90%) Dell
6 2 (1.90%) FrontRange
6 2 (1.90%) HP
6 2 (1.90%) Salesforce.com
7 1 (0.95%) Google
7 1 (0.95%) IFS
7 1 (0.95%) NetSuite
7 1 (0.95%) Nintex
7 1 (0.95%) Tableau
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