The table below looks at the prevalence of the term Advertising in IT contracts advertised for the South East region. Included is a guide to the contractor rates offered in IT contracts that have cited Advertising over the 3 months to 30 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 Sep 2016
Same period 2015 Same period 2014
Advertising
Rank 191 216 182
Rank change year-on-year
+25 -34
Contract jobs citing Advertising 69 58 71
As % of all contract IT jobs located in the South East 0.83% 0.59% 0.76%
As % of the General category 2.58% 1.66% 2.26%
Number of daily rates quoted 56 39 61
Median daily rate £375 £360 £400
Median daily rate % change year-on-year
+4.16% -10.00%
90% offered a daily rate of more than £193 £270 £225
10% offered a daily rate of more than £451 £500 £525
UK excluding London median daily rate £375 £375 £400
% change year-on-year
- -6.25%
Number of hourly rates quoted 4 3 1
Median hourly rate £18.00 £80.00 £17.50
Median hourly rate % change year-on-year
-77.50% +357.14%
UK excluding London median hourly rate £18.00 £17.00 £22.50
% change year-on-year
+5.88% -24.44%
Advertising
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the South East region.

General Category
South East
Contract IT job ads with a match in the
General category
2678 3504 3148
As % of all contract IT jobs located in the South East 32.17% 35.43% 33.71%
Number of daily rates quoted 1564 1996 1688
Median daily rate £400 £400 £375
Median daily rate % change year-on-year
- +6.66%
90% offered a daily rate of more than £247 £250 £225
10% offered a daily rate of more than £550 £525 £500
UK excluding London median daily rate £400 £400 £396
% change year-on-year
- +1.01%
Number of hourly rates quoted 126 116 105
Median hourly rate £24.75 £25.00 £19.00
Median hourly rate % change year-on-year
-1.00% +31.57%
90% offered a hourly rate of more than £11.00 £11.50 £12.00
10% offered a hourly rate of more than £45.00 £48.23 £40.00
UK excluding London median hourly rate £20.50 £30.00 £26.25
% change year-on-year
-31.66% +14.28%

Advertising
Jobs Demand Trend in the South East

The demand trend of contract jobs across the South East region citing Advertising as a proportion of all IT contracts with a match in the General category.

Advertising Jobs Demand Trend in the South East

Advertising
Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the South East region.

Advertising Daily Rate Trend in the South East

Advertising
Daily Rate Histogram in the South East

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the South East region over the 3 months to 30 September 2016.

Advertising Daily Rate Histogram in the South East

Advertising
Hourly Rate Trend in the South East

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the South East region.

Advertising Hourly Rate Trend in the South East

Advertising
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the South East region over the 3 months to 30 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Berkshire -4 16 £363 +1.39% 21
Hampshire +25 15 £300 +9.09% 20
Surrey +17 14 £381 +10.90% 10
Buckinghamshire +14 6 £450 +21.78% 4
West Sussex +7 5 £450 +100.00% 1
Kent - 5 £450 - 4
East Sussex +1 3 £275 -26.66%
Sussex +4 1 £220 -56.00%
Oxfordshire -12 1 £525 +320.00% 10
Middlesex - 1 £300 -
Advertising
England

Advertising
Top 30 Related IT Skills in the South East

For the 6 months to 30 September 2016, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South East region with a requirement for Advertising.

1 44 (36.97%) Microsoft
2 33 (27.73%) SQL Server
3 21 (17.65%) SQL
4 20 (16.81%) .NET
4 20 (16.81%) Telecoms
4 20 (16.81%) Marketing
5 19 (15.97%) Finance
5 19 (15.97%) T-SQL
5 19 (15.97%) MS Excel
6 18 (15.13%) Agile Software Development
7 17 (14.29%) CRM
7 17 (14.29%) C#
7 17 (14.29%) Windows
8 14 (11.76%) MS Office
8 14 (11.76%) Business Intelligence
8 14 (11.76%) Degree
9 13 (10.92%) SharePoint
10 12 (10.08%) MS Exchange
10 12 (10.08%) SQL Server Integration Services
10 12 (10.08%) SQL Server Reporting Services
11 11 (9.24%) ERP
11 11 (9.24%) Data Warehouse
11 11 (9.24%) Active Directory
11 11 (9.24%) HTML
12 10 (8.40%) MVC
12 10 (8.40%) Stakeholder Management
12 10 (8.40%) Web Development
12 10 (8.40%) Digital Marketing
12 10 (8.40%) Analytical Skills
13 9 (7.56%) Kimball Methodology

Advertising
Top Related IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (10.92%) SharePoint
2 12 (10.08%) MS Exchange
3 4 (3.36%) Apache
3 4 (3.36%) CMS
4 3 (2.52%) Skype for Business
4 3 (2.52%) Umbraco
4 3 (2.52%) WordPress
5 2 (1.68%) BizTalk Server
5 2 (1.68%) Drupal
5 2 (1.68%) Exchange Server 2010
6 1 (0.84%) ArcGIS
6 1 (0.84%) GeoServer
6 1 (0.84%) IIS
6 1 (0.84%) Perch
6 1 (0.84%) SAS
6 1 (0.84%) SharePoint 2010
6 1 (0.84%) SharePoint 2013
6 1 (0.84%) SharePoint Server
6 1 (0.84%) SilverStripe
6 1 (0.84%) Tomcat
Applications
1 19 (15.97%) MS Excel
2 14 (11.76%) MS Office
3 9 (7.56%) MS PowerPoint
4 4 (3.36%) MS Visio
5 2 (1.68%) Adobe Illustrator
5 2 (1.68%) InDesign
5 2 (1.68%) Photoshop
6 1 (0.84%) InfoPath
Business Applications
1 9 (7.56%) Dynamics AX
2 7 (5.88%) Dynamics CRM
3 6 (5.04%) Sage X3
4 2 (1.68%) SAP Business One
5 1 (0.84%) JDE EnterpriseOne
5 1 (0.84%) Magento
5 1 (0.84%) Teamcenter
Cloud Services
1 7 (5.88%) Microsoft Azure
2 5 (4.20%) Office 365
2 5 (4.20%) SaaS
3 3 (2.52%) IaaS
3 3 (2.52%) PaaS
4 2 (1.68%) Adobe Creative Cloud
4 2 (1.68%) Boomi
Communications & Networking
1 4 (3.36%) Firewall
1 4 (3.36%) FTP
1 4 (3.36%) LAN
2 3 (2.52%) Skype
2 3 (2.52%) TCP/IP
2 3 (2.52%) Wireless
3 2 (1.68%) Cisco ASA
3 2 (1.68%) HTTP
3 2 (1.68%) Intranet
3 2 (1.68%) SSH
3 2 (1.68%) Telnet
3 2 (1.68%) Unified Communications
3 2 (1.68%) WAN
4 1 (0.84%) DHCP
4 1 (0.84%) DNS
4 1 (0.84%) Internet
4 1 (0.84%) LDAP
Database & Business Intelligence
1 33 (27.73%) SQL Server
2 12 (10.08%) SQL Server Integration Services
2 12 (10.08%) SQL Server Reporting Services
3 11 (9.24%) Data Warehouse
4 8 (6.72%) MySQL
4 8 (6.72%) SQL Server Analysis Services
5 7 (5.88%) SQL Server 2008
6 3 (2.52%) SQL Server 2012
6 3 (2.52%) SQL Server 2014
7 2 (1.68%) SQL Server 2005
8 1 (0.84%) Microsoft Analysis Services
8 1 (0.84%) MS Access
8 1 (0.84%) NoSQL
8 1 (0.84%) PostgreSQL
Development Applications
1 5 (4.20%) Team Foundation Server
2 1 (0.84%) Git (software)
2 1 (0.84%) Visual Studio
General
1 20 (16.81%) Marketing
1 20 (16.81%) Telecoms
2 19 (15.97%) Finance
3 6 (5.04%) Manufacturing
4 5 (4.20%) Legal
5 4 (3.36%) Law
6 2 (1.68%) Front Office
7 1 (0.84%) Back Office
7 1 (0.84%) Banking
7 1 (0.84%) Games
7 1 (0.84%) General Ledger
Job Titles
1 36 (30.25%) Developer
2 17 (14.29%) Analyst
3 12 (10.08%) .NET Developer
4 9 (7.56%) Business Analyst
4 9 (7.56%) Consultant
5 8 (6.72%) IT Support
5 8 (6.72%) Project Manager
6 7 (5.88%) IT Engineer
6 7 (5.88%) Support Engineer
7 5 (4.20%) Business Intelligence Developer
7 5 (4.20%) HR Manager
7 5 (4.20%) IT Support Engineer
8 4 (3.36%) Database Developer
8 4 (3.36%) Linux Systems Administrator
8 4 (3.36%) Systems Administrator
9 3 (2.52%) 2nd Line Support
9 3 (2.52%) Business Manager
9 3 (2.52%) Desktop Support
9 3 (2.52%) ETL Developer
9 3 (2.52%) Process Analyst
Libraries, Frameworks & Software Standards
1 20 (16.81%) .NET
2 11 (9.24%) HTML
3 9 (7.56%) CSS
4 7 (5.88%) ASP.NET
5 6 (5.04%) COM
5 6 (5.04%) XML
6 5 (4.20%) LAMP
6 5 (4.20%) MDX
7 4 (3.36%) jQuery
8 3 (2.52%) .NET Framework
8 3 (2.52%) LINQ
9 2 (1.68%) Ajax
9 2 (1.68%) AngularJS
9 2 (1.68%) ASP.NET MVC
9 2 (1.68%) Entity Framework
9 2 (1.68%) HTML5
9 2 (1.68%) RESTful
9 2 (1.68%) WCF
9 2 (1.68%) WPF
10 1 (0.84%) ASP.NET Web Forms
Miscellaneous
1 10 (8.40%) Analytical Skills
2 5 (4.20%) Social Media
3 3 (2.52%) Digital Media
3 3 (2.52%) Replication
4 2 (1.68%) Blog
4 2 (1.68%) Driving Licence
4 2 (1.68%) Video Conferencing
5 1 (0.84%) Copywriting
5 1 (0.84%) Data Structures
5 1 (0.84%) Economics
5 1 (0.84%) Enterprise Software
5 1 (0.84%) FMCG
5 1 (0.84%) IVR
5 1 (0.84%) Management Information System
5 1 (0.84%) Mathematics
5 1 (0.84%) N-Tier
5 1 (0.84%) Photography
5 1 (0.84%) User Experience
5 1 (0.84%) Xbox
Operating Systems
1 17 (14.29%) Windows
2 8 (6.72%) Windows Server
2 8 (6.72%) Windows Server 2008
3 7 (5.88%) Linux
4 5 (4.20%) Windows Server 2012
5 4 (3.36%) Windows 10
6 3 (2.52%) Android
6 3 (2.52%) Solaris
6 3 (2.52%) Windows 7
7 2 (1.68%) Unix
8 1 (0.84%) Ubuntu
Processes & Methodologies
1 18 (15.13%) Agile Software Development
2 17 (14.29%) CRM
3 14 (11.76%) Business Intelligence
4 11 (9.24%) ERP
5 10 (8.40%) Digital Marketing
5 10 (8.40%) MVC
5 10 (8.40%) Stakeholder Management
5 10 (8.40%) Web Development
6 9 (7.56%) Kimball Methodology
6 9 (7.56%) SEO
7 8 (6.72%) ETL
8 7 (5.88%) Project Management
9 6 (5.04%) ITIL
9 6 (5.04%) Migration
9 6 (5.04%) PRINCE2
10 5 (4.20%) E-Commerce
10 5 (4.20%) Investment Management
11 4 (3.36%) Continuous Improvement
11 4 (3.36%) Open Source
11 4 (3.36%) Product Marketing
Programming Languages
1 21 (17.65%) SQL
2 19 (15.97%) T-SQL
3 17 (14.29%) C#
4 8 (6.72%) VB.NET
5 6 (5.04%) JavaScript
6 5 (4.20%) PHP
6 5 (4.20%) Python
7 4 (3.36%) Bash Shell
7 4 (3.36%) Perl
8 3 (2.52%) PowerShell
9 2 (1.68%) C
9 2 (1.68%) Java
10 1 (0.84%) XPath
Qualifications
1 14 (11.76%) Degree
2 2 (1.68%) Microsoft Certification
3 1 (0.84%) DBS Check
3 1 (0.84%) ITIL Certification
3 1 (0.84%) MCDBA
3 1 (0.84%) MCP
3 1 (0.84%) MCSE
3 1 (0.84%) Oracle Certification
Quality Assurance & Compliance
1 1 (0.84%) ISO22301
System Software
1 11 (9.24%) Active Directory
2 6 (5.04%) VMware Infrastructure
3 2 (1.68%) Hyper-V
3 2 (1.68%) NFS
4 1 (0.84%) VMware ESX
4 1 (0.84%) vSphere
Systems Management
1 4 (3.36%) Ansible
1 4 (3.36%) Puppet
2 3 (2.52%) SCCM
3 2 (1.68%) Host Intrusion Detection System
3 2 (1.68%) Network Intrusion Detection System
3 2 (1.68%) SCOM
4 1 (0.84%) Backup Exec
Vendors
1 44 (36.97%) Microsoft
2 8 (6.72%) Sage
2 8 (6.72%) VMware
3 5 (4.20%) NetSuite
3 5 (4.20%) Oracle
4 4 (3.36%) Cisco
4 4 (3.36%) HP
4 4 (3.36%) Salesforce.com
4 4 (3.36%) SAP
5 3 (2.52%) Apple
5 3 (2.52%) arcserve
5 3 (2.52%) Citrix
6 2 (1.68%) Adobe
6 2 (1.68%) Barracuda Networks
6 2 (1.68%) CheckPoint
6 2 (1.68%) Dell
6 2 (1.68%) FrontRange
6 2 (1.68%) Juniper
6 2 (1.68%) Palo Alto
6 2 (1.68%) TippingPoint
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