The table below looks at the prevalence of the term Advertising in IT contracts advertised for the South East region. Included is a guide to the contractor rates offered in IT contracts that have cited Advertising over the 3 months to 27 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
27 May 2016
Same period 2015 Same period 2014
Advertising
Rank 211 231 185
Rank change year-on-year
+20 -46
Contract jobs citing Advertising 63 29 68
As % of all contract IT jobs located in the South East 0.68% 0.31% 0.76%
As % of the General category 2.11% 0.91% 2.15%
Number of daily rates quoted 47 15 60
Median daily rate £350 £350 £350
90% offered a daily rate of more than £225 £325 £217
10% offered a daily rate of more than £450 £498 £474
UK excluding London median daily rate £350 £350 £375
% change year-on-year
- -6.66%
Number of hourly rates quoted 5 0 2
Median hourly rate £16.50 - £11.25
90% offered a hourly rate of more than £13.90 - £10.65
10% offered a hourly rate of more than £21.80 - £11.85
UK excluding London median hourly rate £16.25 £12.50 £21.00
% change year-on-year
+30.00% -40.47%
Advertising
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the South East region.

General Category
South East
Contract IT job ads with a match in the
General category
2989 3179 3158
As % of all contract IT jobs located in the South East 32.12% 34.12% 35.17%
Number of daily rates quoted 1691 1656 1677
Median daily rate £413 £400 £365
Median daily rate % change year-on-year
+3.12% +9.58%
90% offered a daily rate of more than £238 £250 £210
10% offered a daily rate of more than £538 £550 £500
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 103 83 131
Median hourly rate £20.00 £21.00 £21.00
Median hourly rate % change year-on-year
-4.76% -
90% offered a hourly rate of more than £12.00 £11.00 £12.50
10% offered a hourly rate of more than £46.00 £49.78 £51.00
UK excluding London median hourly rate £25.06 £24.00 £25.00
% change year-on-year
+4.41% -4.00%

Advertising
Jobs Demand Trend in the South East

The demand trend of contract jobs across the South East region citing Advertising as a proportion of all IT contracts with a match in the General category.

Advertising Jobs Demand Trend in the South East

Advertising
Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the South East region.

Advertising Daily Rate Trend in the South East

Advertising
Daily Rate Histogram in the South East

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the South East region over the 3 months to 27 May 2016.

Advertising Daily Rate Histogram in the South East

Advertising
Hourly Rate Trend in the South East

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the South East region.

Advertising Hourly Rate Trend in the South East

Advertising
Hourly Rate Histogram in the South East

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Advertising across the South East region over the 3 months to 27 May 2016.

Advertising Hourly Rate Histogram in the South East

Advertising
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the South East region over the 3 months to 27 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Berkshire -3 17 £350 -3.44% 6
Surrey - 14 £350 - 10
Hampshire -3 7 £300 -25.00% 28
Kent -7 7 £450 -5.26% 8
Oxfordshire - 7 £390 - 17
East Sussex +9 5 £300 -7.69% 7
Buckinghamshire +9 4 £400 +18.51% 7
Middlesex - 1 £270 -
Advertising
England

Advertising
Top 30 Related IT Skills in the South East

For the 6 months to 27 May 2016, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South East region with a requirement for Advertising.

1 35 (34.31%) Microsoft
2 19 (18.63%) Marketing
3 17 (16.67%) SQL
4 16 (15.69%) SQL Server
5 15 (14.71%) Telecoms
6 14 (13.73%) Finance
6 14 (13.73%) T-SQL
6 14 (13.73%) Windows
7 12 (11.76%) Degree
8 11 (10.78%) .NET
8 11 (10.78%) Active Directory
9 10 (9.80%) MS Excel
9 10 (9.80%) Agile Software Development
10 9 (8.82%) Digital Marketing
10 9 (8.82%) Migration
10 9 (8.82%) SharePoint
11 8 (7.84%) Linux
11 8 (7.84%) C#
11 8 (7.84%) Analytics
11 8 (7.84%) Windows Server
12 7 (6.86%) Analytical Skills
12 7 (6.86%) Stakeholder Management
12 7 (6.86%) VMware
12 7 (6.86%) ITIL
12 7 (6.86%) Data Warehouse
12 7 (6.86%) CRM
12 7 (6.86%) Business Intelligence
12 7 (6.86%) SQL Server 2008
12 7 (6.86%) Retail
12 7 (6.86%) MS PowerPoint

Advertising
Top Related IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (8.82%) SharePoint
2 6 (5.88%) Apache
3 5 (4.90%) MS Exchange
3 5 (4.90%) SAS
3 5 (4.90%) SharePoint 2013
4 2 (1.96%) CMS
4 2 (1.96%) Drupal
4 2 (1.96%) nginx
4 2 (1.96%) Node.js
4 2 (1.96%) Skype for Business
5 1 (0.98%) IIS
5 1 (0.98%) Live Communications Server
5 1 (0.98%) Office Communications Server
5 1 (0.98%) SharePoint 2010
Applications
1 10 (9.80%) MS Excel
2 7 (6.86%) MS PowerPoint
3 6 (5.88%) MS Visio
4 5 (4.90%) MS Office
5 1 (0.98%) Photoshop
Business Applications
1 7 (6.86%) Dynamics NAV
2 2 (1.96%) Dynamics AX
3 1 (0.98%) Dynamics CRM
3 1 (0.98%) Sage 1000
3 1 (0.98%) Teamcenter
Cloud Services
1 5 (4.90%) Office 365
2 4 (3.92%) Google Analytics
3 3 (2.94%) SaaS
4 2 (1.96%) AdWords
4 2 (1.96%) Boomi
4 2 (1.96%) Microsoft Azure
5 1 (0.98%) Amazon AWS
5 1 (0.98%) IaaS
5 1 (0.98%) PaaS
Communications & Networking
1 3 (2.94%) DNS
1 3 (2.94%) Intranet
2 2 (1.96%) FTP
2 2 (1.96%) Internet
2 2 (1.96%) LAN
2 2 (1.96%) TCP/IP
2 2 (1.96%) WAN
3 1 (0.98%) DHCP
3 1 (0.98%) Firewall
3 1 (0.98%) PBX
3 1 (0.98%) PSTN
3 1 (0.98%) RTP
3 1 (0.98%) SAN
3 1 (0.98%) SDH
3 1 (0.98%) Skype
Database & Business Intelligence
1 16 (15.69%) SQL Server
2 7 (6.86%) Data Warehouse
2 7 (6.86%) SQL Server 2008
3 6 (5.88%) MySQL
4 4 (3.92%) SQL Server Analysis Services
4 4 (3.92%) SQL Server Integration Services
5 3 (2.94%) SQL Server 2014
5 3 (2.94%) SQL Server Reporting Services
6 2 (1.96%) NoSQL
6 2 (1.96%) QlikView
7 1 (0.98%) Data Mart
7 1 (0.98%) Microsoft Analysis Services
7 1 (0.98%) MS Access
7 1 (0.98%) Qlik Sense
7 1 (0.98%) SQL Server 2012
Development Applications
1 4 (3.92%) Team Foundation Server
2 2 (1.96%) Git (software)
3 1 (0.98%) Cucumber
3 1 (0.98%) Selenium
3 1 (0.98%) SpecFlow
3 1 (0.98%) WebDriver
General
1 19 (18.63%) Marketing
2 15 (14.71%) Telecoms
3 14 (13.73%) Finance
4 7 (6.86%) Retail
5 4 (3.92%) Legal
6 3 (2.94%) Law
6 3 (2.94%) Manufacturing
7 2 (1.96%) Banking
7 2 (1.96%) Front Office
7 2 (1.96%) Publishing
8 1 (0.98%) Billing
8 1 (0.98%) General Ledger
Job Titles
1 22 (21.57%) Analyst
2 19 (18.63%) Developer
3 10 (9.80%) Business Analyst
4 9 (8.82%) Project Manager
5 8 (7.84%) Consultant
6 6 (5.88%) IT Support
7 5 (4.90%) 2nd Line Support
7 5 (4.90%) Support Analyst
8 4 (3.92%) Account Manager
8 4 (3.92%) Desktop Support
8 4 (3.92%) Dynamics NAV Developer
8 4 (3.92%) HR Manager
8 4 (3.92%) Linux Systems Administrator
8 4 (3.92%) Senior Analyst
8 4 (3.92%) SharePoint Developer
8 4 (3.92%) Support Engineer
8 4 (3.92%) Systems Administrator
9 3 (2.94%) 2nd Line Desktop Support
9 3 (2.94%) 2nd Line Desktop Support Analyst
9 3 (2.94%) IT Engineer
Libraries, Frameworks & Software Standards
1 11 (10.78%) .NET
2 6 (5.88%) LAMP
3 4 (3.92%) ASP.NET
3 4 (3.92%) HTML
3 4 (3.92%) RESTful
4 3 (2.94%) .NET Framework
4 3 (2.94%) Entity Framework
5 2 (1.96%) ASP.NET MVC
5 2 (1.96%) ASP.NET MVC 5
5 2 (1.96%) ASP.NET Web API
5 2 (1.96%) LEMP Stack
5 2 (1.96%) WCF
6 1 (0.98%) CSS
6 1 (0.98%) HTML5
6 1 (0.98%) jQuery
6 1 (0.98%) MDX
6 1 (0.98%) Middleware
6 1 (0.98%) ODBC
6 1 (0.98%) XML
Miscellaneous
1 7 (6.86%) Analytical Skills
2 2 (1.96%) Data Centre
2 2 (1.96%) Digital Media
2 2 (1.96%) Replication
2 2 (1.96%) Social Media
3 1 (0.98%) Economics
3 1 (0.98%) Mathematics
3 1 (0.98%) Photography
3 1 (0.98%) Private Cloud
3 1 (0.98%) Video Conferencing
Operating Systems
1 14 (13.73%) Windows
2 8 (7.84%) Linux
2 8 (7.84%) Windows Server
3 3 (2.94%) Windows 7
4 2 (1.96%) Mac OS X
4 2 (1.96%) Windows 10
4 2 (1.96%) Windows Server 2012
5 1 (0.98%) Red Hat Enterprise Linux
5 1 (0.98%) Windows Server 2008
5 1 (0.98%) Windows XP
Processes & Methodologies
1 10 (9.80%) Agile Software Development
2 9 (8.82%) Digital Marketing
2 9 (8.82%) Migration
3 8 (7.84%) Analytics
4 7 (6.86%) Business Intelligence
4 7 (6.86%) CRM
4 7 (6.86%) ITIL
4 7 (6.86%) Stakeholder Management
5 6 (5.88%) PRINCE2
5 6 (5.88%) Project Management
6 5 (4.90%) B2B
6 5 (4.90%) Investment Management
6 5 (4.90%) Kimball Methodology
7 4 (3.92%) DevOps
7 4 (3.92%) Display Advertising
7 4 (3.92%) ERP
7 4 (3.92%) ETL
7 4 (3.92%) Open Source
7 4 (3.92%) SEO
8 3 (2.94%) MVC
Programming Languages
1 17 (16.67%) SQL
2 14 (13.73%) T-SQL
3 8 (7.84%) C#
4 4 (3.92%) Bash Shell
4 4 (3.92%) PowerShell
4 4 (3.92%) Python
4 4 (3.92%) Ruby
5 3 (2.94%) Java
5 3 (2.94%) JavaScript
6 2 (1.96%) PHP
Qualifications
1 12 (11.76%) Degree
2 4 (3.92%) Microsoft Certification
3 2 (1.96%) MCP
4 1 (0.98%) CCNA
4 1 (0.98%) CCNP
4 1 (0.98%) Cisco Certification
4 1 (0.98%) DBS Check
4 1 (0.98%) ITIL Certification
4 1 (0.98%) MCDBA
4 1 (0.98%) MCITP
4 1 (0.98%) MCSD
4 1 (0.98%) MCSE
4 1 (0.98%) MCTS
4 1 (0.98%) PMI Certification
4 1 (0.98%) PMP
4 1 (0.98%) SC Cleared
4 1 (0.98%) Security Cleared
Quality Assurance & Compliance
1 2 (1.96%) ISO22301
2 1 (0.98%) SLA
System Software
1 11 (10.78%) Active Directory
2 3 (2.94%) VMware Infrastructure
3 2 (1.96%) Hyper-V
3 2 (1.96%) vSphere
4 1 (0.98%) KVM
4 1 (0.98%) NFS
4 1 (0.98%) XenApp
Systems Management
1 5 (4.90%) Puppet
2 4 (3.92%) Ansible
2 4 (3.92%) SCCM
3 3 (2.94%) Backup Exec
4 2 (1.96%) SCOM
5 1 (0.98%) SCVMM
5 1 (0.98%) Windows Intune
Vendors
1 35 (34.31%) Microsoft
2 7 (6.86%) VMware
3 4 (3.92%) Google
3 4 (3.92%) Salesforce.com
3 4 (3.92%) Tableau
4 3 (2.94%) Citrix
4 3 (2.94%) Symantec
5 2 (1.96%) CommVault
5 2 (1.96%) Dell
5 2 (1.96%) Facebook
5 2 (1.96%) Marketo
6 1 (0.98%) Cisco
6 1 (0.98%) IFS
6 1 (0.98%) Juniper
6 1 (0.98%) Nintex
6 1 (0.98%) Oracle
6 1 (0.98%) Red Hat
6 1 (0.98%) RightScale
6 1 (0.98%) Siemens
6 1 (0.98%) Xamarin
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