The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Hampshire region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 6 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
6 Dec 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 110 127 120
Rank change year-on-year
+17 -7
Contract jobs citing Google Analytics 1 1 1
As % of all contract IT jobs located in Hampshire 0.053% 0.046% 0.046%
As % of the Cloud Services category 0.42% 1.09% 1.09%
Number of daily rates quoted 1 1 0
Median daily rate £188 £353 -
Median daily rate % change year-on-year
-46.80% -
UK excluding London median daily rate £385 £250 £300
% change year-on-year
+54.00% -16.66%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £19.00 £14.50 £40.00
% change year-on-year
+31.03% -63.75%
Google Analytics
South East

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Hampshire region.

Cloud Services Category
Hampshire
Contract IT job ads with a match in the
Cloud Services category
238 92 92
As % of all contract IT jobs located in Hampshire 12.71% 4.24% 4.20%
Number of daily rates quoted 150 50 32
Median daily rate £475 £425 £400
Median daily rate % change year-on-year
+11.76% +6.25%
90% offered a daily rate of more than £365 £339 £300
10% offered a daily rate of more than £590 £535 £500
UK excluding London median daily rate £450 £404 £420
% change year-on-year
+11.52% -3.92%
Number of hourly rates quoted 5 8 10
Median hourly rate £54.50 £37.50 £18.50
Median hourly rate % change year-on-year
+45.33% +102.70%
90% offered a hourly rate of more than £13.25 £8.68 £8.68
10% offered a hourly rate of more than £59.31 £56.50 £34.00
UK excluding London median hourly rate £16.00 £27.50 £18.00
% change year-on-year
-41.81% +52.77%

Google Analytics
Jobs Demand Trend in Hampshire

The demand trend of contract jobs across the Hampshire region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Hampshire

Google Analytics
Daily Rate Trend in Hampshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Hampshire region.

Google Analytics Daily Rate Trend in Hampshire

Google Analytics
Hourly Rate Trend in Hampshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the Hampshire region.

Google Analytics Hourly Rate Trend in Hampshire

Google Analytics
Contract Job Locations in Hampshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the Hampshire region over the 3 months to 6 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Basingstoke +2 1 £188 -46.80%
Google Analytics
South East

Google Analytics
Top 13 Related IT Skills in Hampshire

For the 6 months to 6 December 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Hampshire region with a requirement for Google Analytics.

1 2 (100.00%) SEO
1 2 (100.00%) Google
1 2 (100.00%) Marketing
1 2 (100.00%) Analytics
2 1 (50.00%) User Experience
2 1 (50.00%) Analytical Skills
2 1 (50.00%) Digital Content Management
2 1 (50.00%) Digital Media Management
2 1 (50.00%) Copywriting
2 1 (50.00%) Digital Marketing
2 1 (50.00%) Digital Media
2 1 (50.00%) CRM
2 1 (50.00%) B2C

Google Analytics
Top Related IT Skills in Hampshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

General
1 2 (100.00%) Marketing
Job Titles
1 1 (50.00%) Content Manager
1 1 (50.00%) Digital Content Manager
Miscellaneous
1 1 (50.00%) Analytical Skills
1 1 (50.00%) Copywriting
1 1 (50.00%) Digital Media
1 1 (50.00%) User Experience
Processes & Methodologies
1 2 (100.00%) Analytics
1 2 (100.00%) SEO
2 1 (50.00%) B2C
2 1 (50.00%) CRM
2 1 (50.00%) Digital Content Management
2 1 (50.00%) Digital Marketing
2 1 (50.00%) Digital Media Management
Vendors
1 2 (100.00%) Google