The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Hampshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 24 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Oct 2014
Same period 2013 Same period 2012
Google Analytics
Rank - 97 115
Contract jobs citing Google Analytics 0 8 2
As % of all contract IT jobs located in Hampshire - 0.49% 0.11%
As % of the Business Applications category - 7.14% 1.49%
Number of daily rates quoted 0 2 0
Average daily rate
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- £338 -
UK excluding London average daily rate £286 £300 £331
% change year-on-year
-4.58% -9.43%
Number of hourly rates quoted 0 0 1
Average hourly rate - - £18.00
UK excluding London average hourly rate £37.50 £17.69 £15.25
% change year-on-year
+111.98% +16.00%
Google Analytics
South East

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the Hampshire region.

Business Applications Category
Hampshire
Contract IT job ads with a match in the
Business Applications category
129 112 134
As % of all contract IT jobs located in Hampshire 6.01% 6.85% 7.29%
Number of daily rates quoted 55 50 59
Average daily rate £400 £388 £425
Average daily rate % change year-on-year
+3.22% -8.82%
90% offered a daily rate of more than £200 £225 £324
10% offered a daily rate of more than £486 £550 £600
UK excluding London average daily rate £425 £410 £425
% change year-on-year
+3.65% -3.52%
Number of hourly rates quoted 3 3 10
Average hourly rate £10.00 £35.00 £35.00
Average hourly rate % change year-on-year
-71.42% -
90% offered a hourly rate of more than £8.95 £35.00 £13.00
10% offered a hourly rate of more than £41.50 £35.00 £42.75
UK excluding London average hourly rate £29.75 £22.50 £35.00
% change year-on-year
+32.22% -35.71%

Google Analytics
Jobs Demand Trend in Hampshire

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the Hampshire region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Hampshire

Google Analytics
Daily Rate Trend in Hampshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Hampshire region.

Google Analytics Daily Rate Trend in Hampshire

Google Analytics
Hourly Rate Trend in Hampshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the Hampshire region.

Google Analytics Hourly Rate Trend in Hampshire

Google Analytics
Contract Job Locations in Hampshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the Hampshire region over the 3 months to 24 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Basingstoke - - - -
Havant - - - -
Portsmouth - - - -
Google Analytics
South East