The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Hampshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 7 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
7 Jul 2015
Same period 2014 Same period 2013
Google Analytics
Rank 111 - 108
Rank change year-on-year
- 0
Contract jobs citing Google Analytics 8 0 3
As % of all contract IT jobs located in Hampshire 0.39% - 0.17%
As % of the Cloud Services category 6.30% - 4.17%
Number of daily rates quoted 5 0 0
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£365 - -
UK excluding London average daily rate £350 £300 £275
% change year-on-year
+16.66% +9.09%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £10.00 £11.00 £13.50
% change year-on-year
-9.09% -18.51%
Google Analytics
South East

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Hampshire region.

Cloud Services Category
Hampshire
Contract IT job ads with a match in the
Cloud Services category
127 54 72
As % of all contract IT jobs located in Hampshire 6.11% 2.68% 4.11%
Number of daily rates quoted 84 26 45
Average daily rate £408 £375 £420
Average daily rate % change year-on-year
+8.66% -10.71%
90% offered a daily rate of more than £316 £330 £375
10% offered a daily rate of more than £490 £438 £550
UK excluding London average daily rate £400 £388 £300
% change year-on-year
+3.22% +29.16%
Number of hourly rates quoted 6 4 3
Average hourly rate £11.25 £8.68 £47.50
Average hourly rate % change year-on-year
+29.60% -81.72%
90% offered a hourly rate of more than £9.34 £8.38 £37.50
10% offered a hourly rate of more than £17.50 £134.90 £49.50
UK excluding London average hourly rate £23.00 £15.50 £33.00
% change year-on-year
+48.38% -53.03%

Google Analytics
Jobs Demand Trend in Hampshire

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the Hampshire region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in Hampshire

Google Analytics
Daily Rate Trend in Hampshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Hampshire region.

Google Analytics Daily Rate Trend in Hampshire

Google Analytics
Daily Rate Histogram in Hampshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the Hampshire region over the 3 months to 7 July 2015.

Google Analytics Daily Rate Histogram in Hampshire

Google Analytics
Hourly Rate Trend in Hampshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the Hampshire region.

Google Analytics Hourly Rate Trend in Hampshire

Google Analytics
Contract Job Locations in Hampshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the Hampshire region over the 3 months to 7 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Basingstoke - 4 £358 -
Google Analytics
South East

Google Analytics
Top 30 Related IT Skills in Hampshire

For the 6 months to 7 July 2015, IT contractor jobs across the Hampshire region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 8 (100.00%) Google
1 8 (100.00%) Analytics
2 5 (62.50%) HTML
2 5 (62.50%) Linux
3 4 (50.00%) SQL Server
3 4 (50.00%) DB2
3 4 (50.00%) Java
3 4 (50.00%) E-Commerce
3 4 (50.00%) IBM
3 4 (50.00%) SEO
3 4 (50.00%) WebSphere MQ
3 4 (50.00%) Agile Software Development
3 4 (50.00%) WebSphere
3 4 (50.00%) Marketing
3 4 (50.00%) Selenium
3 4 (50.00%) WebSphere Message Broker
3 4 (50.00%) Team Foundation Server
3 4 (50.00%) Online Marketing
3 4 (50.00%) SoapUI
4 3 (37.50%) System Testing
4 3 (37.50%) TestComplete
4 3 (37.50%) iSeries
4 3 (37.50%) Release Management
4 3 (37.50%) Coremetrics
4 3 (37.50%) Retail
4 3 (37.50%) Regression Testing
4 3 (37.50%) Microsoft
4 3 (37.50%) MS Excel
4 3 (37.50%) LoadRunner
4 3 (37.50%) Project Management

Google Analytics
Top Related IT Skills in Hampshire by Category

For the 6 months to 7 July 2015, IT contractor jobs across the Hampshire region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 4 (50.00%) WebSphere
2 1 (12.50%) ExpressionEngine
2 1 (12.50%) Apache
2 1 (12.50%) CMS
Applications
1 3 (37.50%) MS Excel
2 1 (12.50%) Fireworks
2 1 (12.50%) Adobe Illustrator
2 1 (12.50%) Photoshop
Communications & Networking
1 1 (12.50%) Internet
Database & Business Intelligence
1 4 (50.00%) SQL Server
1 4 (50.00%) DB2
2 1 (12.50%) MySQL
Development Applications
1 4 (50.00%) Selenium
1 4 (50.00%) Team Foundation Server
1 4 (50.00%) SoapUI
2 3 (37.50%) TestComplete
2 3 (37.50%) LoadRunner
3 1 (12.50%) Subversion
3 1 (12.50%) Git (software)
General
1 4 (50.00%) Marketing
2 3 (37.50%) Retail
3 2 (25.00%) Telecoms
4 1 (12.50%) Games
Job Titles
1 4 (50.00%) Analyst
1 4 (50.00%) Test Analyst
2 3 (37.50%) Project Manager
3 2 (25.00%) Tester
3 2 (25.00%) Senior Analyst
3 2 (25.00%) Test Engineer
3 2 (25.00%) Senior Test Analyst
3 2 (25.00%) QA Engineer
4 1 (12.50%) Marketing Manager
4 1 (12.50%) Senior QA Engineer
4 1 (12.50%) Automation Test Analyst
4 1 (12.50%) Online Project Manager
4 1 (12.50%) Online Marketing Manager
4 1 (12.50%) Telecoms Project Manager
4 1 (12.50%) Marketing Project Manager
4 1 (12.50%) Automation Analyst
4 1 (12.50%) Senior Tester
4 1 (12.50%) PHP Developer
4 1 (12.50%) Senior Test Engineer
4 1 (12.50%) Developer
Libraries, Frameworks & Software Standards
1 5 (62.50%) HTML
2 4 (50.00%) WebSphere MQ
2 4 (50.00%) WebSphere Message Broker
3 3 (37.50%) .NET
4 2 (25.00%) ASP.NET
4 2 (25.00%) SOAP
5 1 (12.50%) XHTML
5 1 (12.50%) CodeIgniter
5 1 (12.50%) CSS
5 1 (12.50%) jQuery
5 1 (12.50%) Google Maps API
5 1 (12.50%) FBML
5 1 (12.50%) HTML5
5 1 (12.50%) CSS3
Miscellaneous
1 3 (37.50%) iSeries
2 2 (25.00%) AS400
3 1 (12.50%) Cybernetics
3 1 (12.50%) Computer Science
3 1 (12.50%) Visualisation
3 1 (12.50%) Social Media
3 1 (12.50%) W3C
Operating Systems
1 5 (62.50%) Linux
2 2 (25.00%) Android
2 2 (25.00%) Apple iOS
3 1 (12.50%) UNIX
3 1 (12.50%) Windows
Processes & Methodologies
1 8 (100.00%) Analytics
2 4 (50.00%) Online Marketing
2 4 (50.00%) E-Commerce
2 4 (50.00%) Agile Software Development
2 4 (50.00%) SEO
3 3 (37.50%) Release Management
3 3 (37.50%) Project Management
3 3 (37.50%) Regression Testing
3 3 (37.50%) System Testing
4 2 (25.00%) Integration Testing
4 2 (25.00%) Manual Testing
4 2 (25.00%) System Integration Testing
4 2 (25.00%) B2B
4 2 (25.00%) Mobile Commerce
5 1 (12.50%) MVC
5 1 (12.50%) OOD
5 1 (12.50%) OOP
5 1 (12.50%) OO
5 1 (12.50%) User Acceptance Testing
5 1 (12.50%) Scalability Testing
Programming Languages
1 4 (50.00%) Java
2 3 (37.50%) C#
3 2 (25.00%) SQL
4 1 (12.50%) PHP5
4 1 (12.50%) PowerShell
4 1 (12.50%) JavaScript
4 1 (12.50%) PHP
Qualifications
1 1 (12.50%) Degree
Quality Assurance & Compliance
1 2 (25.00%) QA
2 1 (12.50%) WAI
Vendors
1 8 (100.00%) Google
2 4 (50.00%) IBM
3 3 (37.50%) Microsoft
3 3 (37.50%) Coremetrics
4 2 (25.00%) Endeca
5 1 (12.50%) Adobe
5 1 (12.50%) Facebook
5 1 (12.50%) Twitter