The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Hampshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 17 April 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
17 Apr 2015
Same period 2014 Same period 2013
Google Analytics
Rank 123 113 105
Rank change year-on-year
-10 -8
Contract jobs citing Google Analytics 1 3 8
As % of all contract IT jobs located in Hampshire 0.045% 0.15% 0.46%
As % of the Business Applications category 0.68% 2.05% 4.76%
Number of daily rates quoted 1 0 5
Average daily rate
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of your Daily Rate
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£425 - £250
UK excluding London average daily rate £323 £300 £230
% change year-on-year
+7.50% +30.43%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £16.50 £13.50
% change year-on-year
- +22.22%
Google Analytics
South East

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the Hampshire region.

Business Applications Category
Hampshire
Contract IT job ads with a match in the
Business Applications category
146 146 168
As % of all contract IT jobs located in Hampshire 6.51% 7.08% 9.74%
Number of daily rates quoted 96 75 97
Average daily rate £425 £375 £400
Average daily rate % change year-on-year
+13.33% -6.25%
90% offered a daily rate of more than £313 £269 £295
10% offered a daily rate of more than £502 £525 £525
UK excluding London average daily rate £425 £400 £425
% change year-on-year
+6.25% -5.88%
Number of hourly rates quoted 1 6 2
Average hourly rate £39.00 £52.50 £23.00
Average hourly rate % change year-on-year
-25.71% +128.26%
UK excluding London average hourly rate £32.00 £33.00 £37.80
% change year-on-year
-3.03% -12.69%

Google Analytics
Jobs Demand Trend in Hampshire

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the Hampshire region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Hampshire

Google Analytics
Daily Rate Trend in Hampshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Hampshire region.

Google Analytics Daily Rate Trend in Hampshire

Google Analytics
Hourly Rate Trend in Hampshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the Hampshire region.

Google Analytics Hourly Rate Trend in Hampshire

Google Analytics
Contract Job Locations in Hampshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the Hampshire region over the 3 months to 17 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Basingstoke - - - -
Farnborough - - - -
Alton - - - -
Google Analytics
South East

Google Analytics
Top 30 Related IT Skills in Hampshire

For the 6 months to 17 April 2015, IT contractor jobs across the Hampshire region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 2 (100.00%) Google
1 2 (100.00%) Analytics
2 1 (50.00%) Radian6
2 1 (50.00%) Coremetrics
2 1 (50.00%) Pay per click
2 1 (50.00%) Marketing
2 1 (50.00%) WebSphere
2 1 (50.00%) Selenium
2 1 (50.00%) Search Engine Marketing
2 1 (50.00%) Release Management
2 1 (50.00%) Digital Marketing
2 1 (50.00%) Continuous Integration
2 1 (50.00%) TestComplete
2 1 (50.00%) PowerShell
2 1 (50.00%) iSeries
2 1 (50.00%) Team Foundation Server
2 1 (50.00%) Test Automation
2 1 (50.00%) BDD
2 1 (50.00%) SoapUI
2 1 (50.00%) C#
2 1 (50.00%) HTML
2 1 (50.00%) Java
2 1 (50.00%) .NET
2 1 (50.00%) SQL Server
2 1 (50.00%) DB2
2 1 (50.00%) Linux
2 1 (50.00%) MS Excel
2 1 (50.00%) E-Commerce
2 1 (50.00%) IBM
2 1 (50.00%) Microsoft

Google Analytics
Top Related IT Skills in Hampshire by Category

For the 6 months to 17 April 2015, IT contractor jobs across the Hampshire region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 1 (50.00%) WebSphere
Applications
1 1 (50.00%) MS Excel
Business Applications
1 1 (50.00%) Radian6
Database & Business Intelligence
1 1 (50.00%) SQL Server
1 1 (50.00%) DB2
Development Applications
1 1 (50.00%) LoadRunner
1 1 (50.00%) Selenium
1 1 (50.00%) TestComplete
1 1 (50.00%) Team Foundation Server
1 1 (50.00%) SoapUI
General
1 1 (50.00%) Retail
1 1 (50.00%) Marketing
Job Titles
1 1 (50.00%) Coordinator
1 1 (50.00%) Analyst
1 1 (50.00%) Test Analyst
1 1 (50.00%) Senior Analyst
1 1 (50.00%) Senior Test Analyst
1 1 (50.00%) Automation Test Analyst
1 1 (50.00%) Automation Analyst
Libraries, Frameworks & Software Standards
1 1 (50.00%) HTML
1 1 (50.00%) .NET
1 1 (50.00%) WebSphere MQ
Miscellaneous
1 1 (50.00%) iSeries
Operating Systems
1 1 (50.00%) Linux
Processes & Methodologies
1 2 (100.00%) Analytics
2 1 (50.00%) E-Commerce
2 1 (50.00%) Mobile Commerce
2 1 (50.00%) SEO
2 1 (50.00%) Agile Software Development
2 1 (50.00%) TDD
2 1 (50.00%) Pay per click
2 1 (50.00%) Search Engine Marketing
2 1 (50.00%) Release Management
2 1 (50.00%) Digital Marketing
2 1 (50.00%) Continuous Integration
2 1 (50.00%) Test Automation
2 1 (50.00%) BDD
Programming Languages
1 1 (50.00%) C#
1 1 (50.00%) Java
1 1 (50.00%) PowerShell
Vendors
1 2 (100.00%) Google
2 1 (50.00%) Coremetrics
2 1 (50.00%) IBM
2 1 (50.00%) Microsoft
2 1 (50.00%) Adobe