The table below looks at the prevalence of the term Advertising in IT contracts advertised for the Hertfordshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 27 August 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Aug 2014
Same period 2013 Same period 2012
Advertising
Rank 61 52 69
Rank change year-on-year
-9 +17
Contract jobs citing Advertising 8 4 6
As % of all contract IT jobs located in Hertfordshire 1.02% 0.75% 0.62%
As % of the General category 2.22% 1.90% 1.41%
Number of daily rates quoted 3 2 2
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£330 £363 £238
Average daily rate % change year-on-year
-8.96% +52.63%
90% offered a daily rate of more than £154 £293 £228
10% offered a daily rate of more than £338 £433 £248
UK excluding London average daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 2 0 1
Average hourly rate £22.50 - £21.50
UK excluding London average hourly rate £22.50 £18.85 £17.50
% change year-on-year
+19.39% +7.68%
Advertising
East of England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Hertfordshire region.

General Category
Hertfordshire
Contract IT job ads with a match in the
General category
361 210 427
As % of all contract IT jobs located in Hertfordshire 45.81% 39.33% 44.29%
Number of daily rates quoted 186 102 204
Average daily rate £388 £400 £388
Average daily rate % change year-on-year
-3.12% +3.22%
90% offered a daily rate of more than £210 £235 £200
10% offered a daily rate of more than £500 £500 £450
UK excluding London average daily rate £388 £385 £375
% change year-on-year
+0.64% +2.66%
Number of hourly rates quoted 17 17 11
Average hourly rate £15.25 £32.00 £28.75
Average hourly rate % change year-on-year
-52.34% +11.30%
90% offered a hourly rate of more than £10.50 £9.00 £18.70
10% offered a hourly rate of more than £30.00 £50.00 £34.85
UK excluding London average hourly rate £22.50 £22.50 £27.50
% change year-on-year
- -18.18%

Advertising
Jobs Demand Trend in Hertfordshire

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the Hertfordshire region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in Hertfordshire

Advertising
Daily Rate Trend in Hertfordshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Hertfordshire region.

Advertising Daily Rate Trend in Hertfordshire

Advertising
Daily Rate Histogram in Hertfordshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the Hertfordshire region over the 3 months to 27 August 2014.

Advertising Daily Rate Histogram in Hertfordshire

Advertising
Hourly Rate Trend in Hertfordshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the Hertfordshire region.

Advertising Hourly Rate Trend in Hertfordshire

Advertising
Contract Job Locations in Hertfordshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Advertising within the Hertfordshire region over the 3 months to 27 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Welwyn Garden City +2 3 £110 -
Hemel Hempstead - - - -
Watford - - - -
Advertising
East of England

Advertising
Top 30 Related IT Skills in Hertfordshire

For the 6 months to 27 August 2014, IT contractor jobs across the Hertfordshire region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 19 (86.36%) Marketing
2 9 (40.91%) Workflow
2 9 (40.91%) Workflow Management
3 8 (36.36%) Photoshop
4 7 (31.82%) Adobe Illustrator
5 5 (22.73%) French Language
5 5 (22.73%) Multimedia
6 4 (18.18%) CSS
6 4 (18.18%) HTML
6 4 (18.18%) JavaScript
7 3 (13.64%) OO
7 3 (13.64%) E-Commerce
7 3 (13.64%) HTML5
7 3 (13.64%) jQuery
7 3 (13.64%) Sass
7 3 (13.64%) LESS
8 2 (9.09%) Responsive Web Design
8 2 (9.09%) CSS3
8 2 (9.09%) Performance Management
8 2 (9.09%) Customer Analysis
8 2 (9.09%) Spreadsheet
8 2 (9.09%) Ruby on Rails
8 2 (9.09%) Smartphone
8 2 (9.09%) SLA
8 2 (9.09%) PHP
8 2 (9.09%) Service Delivery
8 2 (9.09%) SEO
8 2 (9.09%) Agile Software Development
8 2 (9.09%) Acrobat
8 2 (9.09%) Retail

Advertising
Top Related IT Skills in Hertfordshire by Category

For the 6 months to 27 August 2014, IT contractor jobs across the Hertfordshire region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Applications
1 8 (36.36%) Photoshop
2 7 (31.82%) Adobe Illustrator
3 2 (9.09%) Spreadsheet
3 2 (9.09%) Acrobat
Business Applications
1 1 (4.55%) Dynamics CRM
Development Applications
1 1 (4.55%) Git (software)
1 1 (4.55%) Jasmine
General
1 19 (86.36%) Marketing
2 5 (22.73%) French Language
2 5 (22.73%) Multimedia
3 2 (9.09%) Retail
4 1 (4.55%) Legal
Job Titles
1 7 (31.82%) Coordinator
2 5 (22.73%) Graphic Designer
2 5 (22.73%) Designer
3 4 (18.18%) Developer
4 2 (9.09%) Front-End Developer
5 1 (4.55%) CRM Architect
5 1 (4.55%) UI Programmer
5 1 (4.55%) CRM Solutions Architect
5 1 (4.55%) Web Developer
5 1 (4.55%) Solutions Architect
5 1 (4.55%) Architect
5 1 (4.55%) JavaScript Developer
5 1 (4.55%) Marketing Executive
5 1 (4.55%) UI Developer
Libraries, Frameworks & Software Standards
1 4 (18.18%) HTML
1 4 (18.18%) CSS
2 3 (13.64%) jQuery
2 3 (13.64%) HTML5
2 3 (13.64%) Sass
2 3 (13.64%) LESS
3 2 (9.09%) Ember.js
3 2 (9.09%) Ruby on Rails
3 2 (9.09%) CSS3
4 1 (4.55%) Bing Maps
4 1 (4.55%) JSP
4 1 (4.55%) XML
4 1 (4.55%) Ajax
4 1 (4.55%) JSON
4 1 (4.55%) Dojo
4 1 (4.55%) Semantic HTML
4 1 (4.55%) Twitter Bootstrap
Miscellaneous
1 2 (9.09%) Smartphone
Processes & Methodologies
1 9 (40.91%) Workflow
1 9 (40.91%) Workflow Management
2 3 (13.64%) OO
2 3 (13.64%) E-Commerce
3 2 (9.09%) Service Delivery
3 2 (9.09%) SEO
3 2 (9.09%) Agile Software Development
3 2 (9.09%) Performance Management
3 2 (9.09%) Customer Analysis
3 2 (9.09%) Responsive Web Design
4 1 (4.55%) Analytics
4 1 (4.55%) Online Marketing
4 1 (4.55%) BDD
4 1 (4.55%) Multivariate Testing
4 1 (4.55%) Web Analytics
4 1 (4.55%) Web Development
4 1 (4.55%) TDD
4 1 (4.55%) Web Design
4 1 (4.55%) CRM
Programming Languages
1 4 (18.18%) JavaScript
2 2 (9.09%) PHP
2 2 (9.09%) Ruby
3 1 (4.55%) Java
Qualifications
1 1 (4.55%) Degree
Quality Assurance & Compliance
1 2 (9.09%) SLA
2 1 (4.55%) QA
Vendors
1 1 (4.55%) Microsoft
1 1 (4.55%) Adobe
1 1 (4.55%) Apple
1 1 (4.55%) Twitter