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This section looks at the prevalence of the term 'Advertising' in contract IT jobs within the East of England region together with a comparison to our General terms category. Included is a guide to the contractor rates offered in IT job ads that have cited Advertising over the 3 months to 4 July 2008 with a comparison to the same period last year.

LinkAdvertising
Location
3 months to 4 Jul 2008Same period last year
Rank143122
Rank change on same period last yearDown-21
Matching contract IT job ads822
As % of all UK contract IT job ads sampled0.011 %0.023 %
As % of the category below0.426 %1.129 %
Daily rates quoted414
Average minimum daily rate£225£208
Average daily rate£288£211
% change on same period last year+36.55 %
Average maximum daily rate£350£213
UK excluding London average daily rate£274£299
% change on same period last year-8.37 %
Hourly rates quoted10
Average minimum hourly rate£35.00-
Average hourly rate£35.00-
% change on same period last year-
Average maximum hourly rate£35.00-
UK excluding London average hourly rate£27.86£37.39
% change on same period last year-25.49 %
General East of EnglandGeneral
East of England
Matching contract IT job ads18801949
As % of all UK contract IT job ads sampled2.479 %2.067 %
Daily rates quoted677729
Average minimum daily rate£364£342
Average daily rate£391£364
% change on same period last year+7.57 %
Average maximum daily rate£419£385
UK excluding London average daily rate£386£372
% change on same period last year+3.96 %
Hourly rates quoted182153
Average minimum hourly rate£25.79£24.39
Average hourly rate£27.28£26.14
% change on same period last year+4.35 %
Average maximum hourly rate£28.76£27.88
UK excluding London average hourly rate£26.47£27.20
% change on same period last year-2.68 %
Advertising EnglandAdvertising
England

We calculate average IT contractor rates directly from the figures quoted and do not attempt to derive hourly rates from daily rates or vice versa.

Advertising
Demand Trend

The chart provides a 3-month moving total beginning in 2004 of IT contractor jobs citing Advertising across the East of England region as a proportion of the total demand within the General category.

East of England Advertising Demand Trend

Advertising
Daily Rate Trend

The chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the East of England region.

East of England Advertising Daily Rate Trend

Advertising
Daily Rate Histogram

The chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the East of England region over the 3 months to 4 July 2008.

East of England Advertising Daily Rate Histogram

Advertising
Hourly Rate Trend

The chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the East of England region.

East of England Advertising Hourly Rate Trend

Advertising
Contract Locations

This section looks at the demand and provides a guide to the average contractor rates quoted in IT job ads citing Advertising within the East of England region over the 3 months to 4 July 2008. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year. A positive number indicates a relative increase in demand.

LocationRank Change
on Same Period
Last Last
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
SuffolkNew entry-5£288-
HertfordshireDown-202--
EssexDown-21--
Advertising EnglandAdvertising
England

Advertising
Top 30 Related IT Skills

For the 6 months to 4 July 2008, IT contractor jobs across the East of England region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

111 (40.74 %)Photoshop
210 (37.04 %)Flash
38 (29.63 %)Adobe Illustrator
47 (25.93 %)Multimedia
47 (25.93 %)ActionScript
56 (22.22 %)ImageReady
65 (18.52 %)Adobe After Effects
65 (18.52 %)Streaming Media
65 (18.52 %)Adobe Premiere
65 (18.52 %)Streaming Video
65 (18.52 %)Adobe
74 (14.81 %)DoubleClick
74 (14.81 %)Marketing
83 (11.11 %)LAMP
83 (11.11 %)CSS
83 (11.11 %)XML
83 (11.11 %)Windows
92 (7.407 %)Crystal Reports
92 (7.407 %)Business Objects
92 (7.407 %)MySQL
92 (7.407 %)Oracle
92 (7.407 %)C
92 (7.407 %)JavaScript
92 (7.407 %)PHP
92 (7.407 %)Oracle Reports
92 (7.407 %)Apache
92 (7.407 %)RDBMS
92 (7.407 %)BusinessObjects
92 (7.407 %)Project Management
92 (7.407 %)Quark

Advertising
Top Related IT Skills by Category

For the 6 months to 4 July 2008, IT contractor jobs across the East of England region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Development
13 (11.11 %)CSS
13 (11.11 %)XML
13 (11.11 %)LAMP
21 (3.704 %)AJAX
21 (3.704 %)XHTML
21 (3.704 %)STL
21 (3.704 %)HTML
21 (3.704 %).NET
Application Platforms
12 (7.407 %)Apache
Applications
111 (40.74 %)Photoshop
28 (29.63 %)Adobe Illustrator
36 (22.22 %)ImageReady
45 (18.52 %)Adobe Premiere
45 (18.52 %)Adobe After Effects
Communications & Networking
11 (3.704 %)Internet
Database & Business Intelligence
12 (7.407 %)MySQL
12 (7.407 %)Crystal Reports
12 (7.407 %)Oracle Reports
12 (7.407 %)RDBMS
12 (7.407 %)BusinessObjects
Development Applications
110 (37.04 %)Flash
21 (3.704 %)Visual Studio
General
17 (25.93 %)Multimedia
24 (14.81 %)Marketing
32 (7.407 %)Education
41 (3.704 %)Games
41 (3.704 %)Back Office
41 (3.704 %)Animation
41 (3.704 %)Video Editing
Job Titles
17 (25.93 %)Developer
26 (22.22 %)Photoshop Designer
34 (14.81 %)Senior Photoshop Designer
42 (7.407 %)Web Manager
42 (7.407 %)Multimedia Designer
42 (7.407 %)Report Developer
42 (7.407 %)Web Designer
42 (7.407 %)Senior Web Designer
42 (7.407 %)Graphic Designer
42 (7.407 %)Systems Manager
51 (3.704 %)Senior Project Manager
51 (3.704 %)Software Developer
51 (3.704 %)Project Manager
51 (3.704 %)Software Engineer
51 (3.704 %)Web Developer
51 (3.704 %)Consultant
51 (3.704 %)Senior Manager
51 (3.704 %)Senior Developer
51 (3.704 %)Marketing Manager
51 (3.704 %)C++ Software Engineer
Miscellaneous
15 (18.52 %)Streaming Video
15 (18.52 %)Streaming Media
22 (7.407 %)Statistics
22 (7.407 %)Interactive TV
31 (3.704 %)Client/Server
31 (3.704 %)W3C
31 (3.704 %)Multithreading
Operating Systems
13 (11.11 %)Windows
21 (3.704 %)Linux
Processes & Methodologies
12 (7.407 %)Project Management
12 (7.407 %)Logistics
12 (7.407 %)Competitor Analysis
12 (7.407 %)Direct Marketing
21 (3.704 %)Internet Marketing
21 (3.704 %)OO
21 (3.704 %)RAD
21 (3.704 %)Web Development
Programming Languages
17 (25.93 %)ActionScript
22 (7.407 %)C
22 (7.407 %)JavaScript
22 (7.407 %)PHP
31 (3.704 %)C++
Qualifications
12 (7.407 %)Degree
Vendors
15 (18.52 %)Adobe
24 (14.81 %)DoubleClick
32 (7.407 %)Quark
32 (7.407 %)Oracle
32 (7.407 %)Business Objects
41 (3.704 %)Microsoft
41 (3.704 %)Macromedia
41 (3.704 %)Apple
41 (3.704 %)Sony
41 (3.704 %)Google
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