The first table below looks at the prevalence of the term Advertising in IT contracts advertised for the East of England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 16 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our General category for the East of England region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
16 Apr 2014
Same period 2013 Same period 2012
Advertising
Rank 123 95 120
Rank change year-on-year
-28 +25
Contract jobs citing Advertising 26 22 14
As % of all contract IT jobs located in the East of England 0.81% 0.95% 0.45%
As % of the General category 2.42% 2.80% 1.28%
Number of daily rates quoted 20 8 8
Average daily rate £375 £375 £375
90% offered a daily rate of more than £270 £85 £335
10% offered a daily rate of more than £450 £439 £430
UK excluding London average daily rate £375 £350 £375
% change year-on-year
+7.14% -6.66%
Number of hourly rates quoted 4 0 0
Average hourly rate £21.00 - -
UK excluding London average hourly rate £21.00 £15.00 £27.50
% change year-on-year
+40.00% -45.45%
General Category
East of England
Contract IT job ads with a match in the
General category
1073 786 1091
As % of all contract IT jobs located in the East of England 33.31% 34.08% 35.18%
Number of daily rates quoted 578 385 474
Average daily rate £400 £375 £375
Average daily rate % change year-on-year
+6.66% -
90% offered a daily rate of more than £249 £233 £250
10% offered a daily rate of more than £550 £500 £500
UK excluding London average daily rate £380 £375 £375
% change year-on-year
+1.33% -
Number of hourly rates quoted 67 71 88
Average hourly rate £28.50 £31.50 £34.00
Average hourly rate % change year-on-year
-9.52% -7.35%
90% offered a hourly rate of more than £12.00 £14.35 £13.00
10% offered a hourly rate of more than £45.00 £45.00 £42.50
UK excluding London average hourly rate £25.00 £27.50 £25.00
% change year-on-year
-9.09% +10.00%
Advertising
England

Advertising
Jobs Demand Trend in the East of England

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the East of England region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in the East of England

Advertising
Daily Rate Trend in the East of England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the East of England region.

Advertising Daily Rate Trend in the East of England

Advertising
Daily Rate Histogram in the East of England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the East of England region over the 3 months to 16 April 2014.

Advertising Daily Rate Histogram in the East of England

Advertising
Hourly Rate Trend in the East of England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the East of England region.

Advertising Hourly Rate Trend in the East of England

Advertising
Contract Job Locations in the East of England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Advertising within the East of England region over the 3 months to 16 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Find
Job
Vacancies
Hertfordshire +4 13 £400 +370.58% 16
Cambridgeshire -8 7 £375 -6.25% 13
Suffolk - 5 £288 - 3
Essex -24 1 - - 5
Norfolk - - - - 1
Bedfordshire - - - - 1
Advertising
England

Advertising
Top 30 Related IT Skills in the East of England

For the 6 months to 16 April 2014, IT contractor jobs across the East of England region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 16 (40.00%) SQL
2 14 (35.00%) Agile Software Development
3 12 (30.00%) Microsoft
3 12 (30.00%) Finance
3 12 (30.00%) Java
3 12 (30.00%) UNIX
4 11 (27.50%) CRM
4 11 (27.50%) Dynamics CRM
5 10 (25.00%) Marketing
5 10 (25.00%) Tomcat
5 10 (25.00%) Sybase
6 9 (22.50%) OO
6 9 (22.50%) Solaris
7 8 (20.00%) Linux
7 8 (20.00%) Subversion
7 8 (20.00%) QA
8 7 (17.50%) Perl
9 6 (15.00%) HTML
9 6 (15.00%) JSON
10 5 (12.50%) Retail
10 5 (12.50%) SQL Server Reporting Services
10 5 (12.50%) JavaScript
10 5 (12.50%) Photoshop
10 5 (12.50%) CSS
10 5 (12.50%) .NET
10 5 (12.50%) E-Commerce
10 5 (12.50%) CGI
11 4 (10.00%) Sun
11 4 (10.00%) CMS
11 4 (10.00%) SEO

Advertising
Top Related IT Skills in the East of England by Category

For the 6 months to 16 April 2014, IT contractor jobs across the East of England region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 10 (25.00%) Tomcat
2 4 (10.00%) CMS
2 4 (10.00%) SharePoint
3 3 (7.50%) BizTalk Server
4 2 (5.00%) WebLogic
5 1 (2.50%) WordPress
Applications
1 5 (12.50%) Photoshop
2 4 (10.00%) Adobe Illustrator
Business Applications
1 11 (27.50%) Dynamics CRM
2 2 (5.00%) Dynamics AX
Communications & Networking
1 3 (7.50%) Internet
2 1 (2.50%) Wi-Fi
Database & Business Intelligence
1 5 (12.50%) SQL Server Reporting Services
2 3 (7.50%) SQL Server
3 1 (2.50%) SQL Server Analysis Services
Development Applications
1 8 (20.00%) Subversion
2 2 (5.00%) Git (software)
3 1 (2.50%) MorphX
General
1 12 (30.00%) Finance
2 10 (25.00%) Marketing
3 5 (12.50%) Retail
4 4 (10.00%) French Language
4 4 (10.00%) Multimedia
5 2 (5.00%) Games
6 1 (2.50%) Electronics
Job Titles
1 14 (35.00%) Developer
2 6 (15.00%) Java Engineer
3 5 (12.50%) Graphic Designer
3 5 (12.50%) Designer
4 4 (10.00%) Architect
5 3 (7.50%) Microsoft Developer
5 3 (7.50%) CRM Developer
5 3 (7.50%) Dynamics CRM Developer
5 3 (7.50%) UI Developer
5 3 (7.50%) UI Programmer
6 2 (5.00%) Project Manager
6 2 (5.00%) Coordinator
6 2 (5.00%) Technical Architect
6 2 (5.00%) Solutions Architect
6 2 (5.00%) Front-End Developer
6 2 (5.00%) CRM Manager
6 2 (5.00%) Java Architect
6 2 (5.00%) BizTalk Developer
6 2 (5.00%) CRM Project Manager
6 2 (5.00%) Product Manager
Libraries, Frameworks & Software Standards
1 6 (15.00%) HTML
1 6 (15.00%) JSON
2 5 (12.50%) CSS
2 5 (12.50%) .NET
2 5 (12.50%) CGI
3 4 (10.00%) Web Services
3 4 (10.00%) HTML5
3 4 (10.00%) WCF
3 4 (10.00%) Silverlight
3 4 (10.00%) jQuery
3 4 (10.00%) Ajax
4 3 (7.50%) Dojo
4 3 (7.50%) J2SE
4 3 (7.50%) XML
4 3 (7.50%) SOAP
4 3 (7.50%) J2EE
4 3 (7.50%) Bing Maps
4 3 (7.50%) Sass
4 3 (7.50%) LESS
4 3 (7.50%) Semantic HTML
Miscellaneous
1 3 (7.50%) Clustering
2 2 (5.00%) Replication
3 1 (2.50%) STB
3 1 (2.50%) Computer Science
3 1 (2.50%) Copywriting
3 1 (2.50%) Social Media
3 1 (2.50%) Device Driver
3 1 (2.50%) Digital Media
Operating Systems
1 12 (30.00%) UNIX
2 9 (22.50%) Solaris
3 8 (20.00%) Linux
4 3 (7.50%) Oracle Linux
5 1 (2.50%) Embedded Linux
5 1 (2.50%) Windows
Processes & Methodologies
1 14 (35.00%) Agile Software Development
2 11 (27.50%) CRM
3 9 (22.50%) OO
4 5 (12.50%) E-Commerce
5 4 (10.00%) SEO
6 3 (7.50%) Web Analytics
6 3 (7.50%) Content Management
6 3 (7.50%) Load Balancing
6 3 (7.50%) Web Development
6 3 (7.50%) Performance Testing
6 3 (7.50%) Multithreading
6 3 (7.50%) UML
6 3 (7.50%) OOA/OOD
6 3 (7.50%) OOD
6 3 (7.50%) Analytics
7 2 (5.00%) Performance Tuning
7 2 (5.00%) Data Modelling
7 2 (5.00%) BCP
7 2 (5.00%) Project Management
7 2 (5.00%) Scrum
Programming Languages
1 16 (40.00%) SQL
2 12 (30.00%) Java
3 7 (17.50%) Perl
4 5 (12.50%) JavaScript
5 4 (10.00%) C#
6 2 (5.00%) AWK
6 2 (5.00%) C
6 2 (5.00%) T-SQL
6 2 (5.00%) Bourne shell
7 1 (2.50%) X++
7 1 (2.50%) C++
7 1 (2.50%) sed
Qualifications
1 3 (7.50%) Degree
Quality Assurance & Compliance
1 8 (20.00%) QA
Vendors
1 12 (30.00%) Microsoft
2 10 (25.00%) Sybase
3 4 (10.00%) Sun
4 3 (7.50%) Oracle
4 3 (7.50%) Apple
4 3 (7.50%) Twitter
5 2 (5.00%) Atlassian
6 1 (2.50%) ATG
6 1 (2.50%) Adobe
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