The table below looks at the statistics for Pay per click skills in IT contracts advertised for the Hertfordshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 30 June 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
30 Jun 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank - 57 57
Contract jobs citing Pay per click 0 1 4
As % of all contract IT jobs located in Hertfordshire - 0.16% 0.62%
As % of the Processes & Methodologies category - 0.22% 0.78%
Number of daily rates quoted 0 1 2
Average daily rate
Keep up to 90%
of your Daily Rate
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- £175 £200
Average daily rate % change year-on-year
- -12.50%
UK excluding London average daily rate £175 £300 £220
% change year-on-year
-41.66% +36.36%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £12.50 - -
Pay per click
East of England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Hertfordshire region.

Processes & Methodologies Category
Hertfordshire
Contract IT job ads with a match in the
Processes & Methodologies category
592 445 511
As % of all contract IT jobs located in Hertfordshire 74.37% 72.95% 79.10%
Number of daily rates quoted 310 209 255
Average daily rate £395 £388 £400
Average daily rate % change year-on-year
+1.93% -3.12%
90% offered a daily rate of more than £275 £250 £245
10% offered a daily rate of more than £550 £475 £500
UK excluding London average daily rate £388 £375 £365
% change year-on-year
+3.33% +2.73%
Number of hourly rates quoted 52 29 24
Average hourly rate £33.00 £24.68 £32.50
Average hourly rate % change year-on-year
+33.72% -24.06%
90% offered a hourly rate of more than £9.50 £10.75 £15.25
10% offered a hourly rate of more than £49.50 £39.75 £40.50
UK excluding London average hourly rate £30.00 £30.00 £30.50
% change year-on-year
- -1.63%

Pay per click
Jobs Demand Trend in Hertfordshire

This chart provides a 3-month moving total of IT contractor jobs citing Pay per click across the Hertfordshire region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Hertfordshire

Pay per click
Daily Rate Trend in Hertfordshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click across the Hertfordshire region.

Pay per click Daily Rate Trend in Hertfordshire

Pay per click
Top 5 Related IT Skills in Hertfordshire

For the 6 months to 30 June 2015, IT contractor jobs across the Hertfordshire region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click.

1 1 (100.00%) SEO
1 1 (100.00%) Automotive
1 1 (100.00%) Retail
1 1 (100.00%) Google
1 1 (100.00%) Marketing

Pay per click
Top Related IT Skills in Hertfordshire by Category

For the 6 months to 30 June 2015, IT contractor jobs across the Hertfordshire region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

General
1 1 (100.00%) Automotive
1 1 (100.00%) Retail
1 1 (100.00%) Marketing
Job Titles
1 1 (100.00%) Consultant
1 1 (100.00%) SEO Consultant
Processes & Methodologies
1 1 (100.00%) SEO
Vendors
1 1 (100.00%) Google