The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the Hertfordshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 4 September 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
4 Sep 2015
Same period 2014 Same period 2013
Web Analytics
Rank 64 67 49
Rank change year-on-year
+3 -18
Contract jobs citing Web Analytics 2 2 4
As % of all contract IT jobs located in Hertfordshire 0.25% 0.25% 0.81%
As % of the Processes & Methodologies category 0.35% 0.33% 1.09%
Number of daily rates quoted 2 1 3
Average daily rate
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£341 £400 £325
Average daily rate % change year-on-year
-14.68% +23.07%
90% offered a daily rate of more than £324 £400 £285
10% offered a daily rate of more than £358 £400 £425
UK excluding London average daily rate £363 £350 £325
% change year-on-year
+3.57% +7.69%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £33.64 £19.00 £17.69
% change year-on-year
+77.05% +7.40%
Web Analytics
East of England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Hertfordshire region.

Processes & Methodologies Category
Hertfordshire
Contract IT job ads with a match in the
Processes & Methodologies category
571 615 367
As % of all contract IT jobs located in Hertfordshire 72.46% 78.14% 74.14%
Number of daily rates quoted 291 357 175
Average daily rate £403 £400 £400
Average daily rate % change year-on-year
+0.62% -
90% offered a daily rate of more than £275 £232 £238
10% offered a daily rate of more than £600 £513 £550
UK excluding London average daily rate £400 £375 £370
% change year-on-year
+6.66% +1.35%
Number of hourly rates quoted 45 24 27
Average hourly rate £21.53 £15.00 £37.50
Average hourly rate % change year-on-year
+43.50% -60.00%
90% offered a hourly rate of more than £9.00 £10.00 £11.25
10% offered a hourly rate of more than £42.50 £36.50 £50.00
UK excluding London average hourly rate £32.50 £26.98 £30.50
% change year-on-year
+20.48% -11.55%

Web Analytics
Jobs Demand Trend in Hertfordshire

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the Hertfordshire region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Hertfordshire

Web Analytics
Daily Rate Trend in Hertfordshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Hertfordshire region.

Web Analytics Daily Rate Trend in Hertfordshire

Web Analytics
Contract Job Locations in Hertfordshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the Hertfordshire region over the 3 months to 4 September 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Watford - 2 £341 -
Web Analytics
East of England

Web Analytics
Top 22 Related IT Skills in Hertfordshire

For the 6 months to 4 September 2015, IT contractor jobs across the Hertfordshire region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 4 (100.00%) Analytics
2 3 (75.00%) E-Commerce
2 3 (75.00%) CMS
2 3 (75.00%) Content Management
2 3 (75.00%) Marketing
3 2 (50.00%) Publishing
3 2 (50.00%) Project Management
3 2 (50.00%) User Experience
3 2 (50.00%) Analytical Skills
3 2 (50.00%) MS PowerPoint
4 1 (25.00%) Omniture
4 1 (25.00%) Google
4 1 (25.00%) Windows
4 1 (25.00%) CRM
4 1 (25.00%) Agile Software Development
4 1 (25.00%) DNN
4 1 (25.00%) Google Analytics
4 1 (25.00%) Umbraco
4 1 (25.00%) Social Media
4 1 (25.00%) Kentico
4 1 (25.00%) Systems Analysis
4 1 (25.00%) Business Analysis

Web Analytics
Top Related IT Skills in Hertfordshire by Category

For the 6 months to 4 September 2015, IT contractor jobs across the Hertfordshire region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 3 (75.00%) CMS
2 1 (25.00%) DNN
2 1 (25.00%) Umbraco
2 1 (25.00%) Kentico
Applications
1 2 (50.00%) MS PowerPoint
Cloud Services
1 1 (25.00%) Google Analytics
General
1 3 (75.00%) Marketing
2 2 (50.00%) Publishing
Job Titles
1 2 (50.00%) Analyst
2 1 (25.00%) Web Analyst
2 1 (25.00%) Web Analytics Analyst
2 1 (25.00%) Business Analyst
Miscellaneous
1 2 (50.00%) User Experience
1 2 (50.00%) Analytical Skills
2 1 (25.00%) Social Media
Operating Systems
1 1 (25.00%) Windows
Processes & Methodologies
1 4 (100.00%) Analytics
2 3 (75.00%) E-Commerce
2 3 (75.00%) Content Management
3 2 (50.00%) Project Management
4 1 (25.00%) Agile Software Development
4 1 (25.00%) Systems Analysis
4 1 (25.00%) Business Analysis
4 1 (25.00%) CRM
Vendors
1 1 (25.00%) Omniture
1 1 (25.00%) Google