The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the Hertfordshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Web Analytics
Rank - - 56
Contract jobs citing Web Analytics 0 0 7
As % of all contract IT jobs located in Hertfordshire - - 1.10%
As % of the Processes & Methodologies category - - 1.51%
Number of daily rates quoted 0 0 2
Average daily rate - - £394
UK excluding London average daily rate £400 £325 £400
% change year-on-year
+23.07% -18.75%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £14.00 £14.37
% change year-on-year
- -2.57%
Web Analytics
East of England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Hertfordshire region.

Processes & Methodologies Category
Hertfordshire
Contract IT job ads with a match in the
Processes & Methodologies category
406 476 464
As % of all contract IT jobs located in Hertfordshire 70.49% 74.96% 73.19%
Number of daily rates quoted 209 258 240
Average daily rate £450 £415 £400
Average daily rate % change year-on-year
+8.43% +3.75%
90% offered a daily rate of more than £310 £275 £275
10% offered a daily rate of more than £625 £575 £525
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 40 23 26
Average hourly rate £37.50 £29.25 £31.25
Average hourly rate % change year-on-year
+28.20% -6.40%
90% offered a hourly rate of more than £14.85 £12.50 £15.00
10% offered a hourly rate of more than £49.50 £40.00 £37.50
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

Web Analytics
Jobs Demand Trend in Hertfordshire

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the Hertfordshire region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Hertfordshire

Web Analytics
Daily Rate Trend in Hertfordshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Hertfordshire region.

Web Analytics Daily Rate Trend in Hertfordshire

Web Analytics
Top 19 Related IT Skills in Hertfordshire

For the 6 months to 5 February 2016, IT contractor jobs across the Hertfordshire region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 2 (100.00%) Analytics
2 1 (50.00%) User Experience
2 1 (50.00%) HTML
2 1 (50.00%) JavaScript
2 1 (50.00%) CSS
2 1 (50.00%) Windows
2 1 (50.00%) CRM
2 1 (50.00%) Adobe
2 1 (50.00%) SEO
2 1 (50.00%) CMS
2 1 (50.00%) Agile Software Development
2 1 (50.00%) Content Management
2 1 (50.00%) Systems Analysis
2 1 (50.00%) Business Analysis
2 1 (50.00%) Marketing
2 1 (50.00%) DNN
2 1 (50.00%) Umbraco
2 1 (50.00%) Kentico
2 1 (50.00%) Sitefinity

Web Analytics
Top Related IT Skills in Hertfordshire by Category

For the 6 months to 5 February 2016, IT contractor jobs across the Hertfordshire region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 1 (50.00%) CMS
1 1 (50.00%) DNN
1 1 (50.00%) Kentico
1 1 (50.00%) Sitefinity
1 1 (50.00%) Umbraco
General
1 1 (50.00%) Marketing
Job Titles
1 1 (50.00%) Analyst
1 1 (50.00%) Business Analyst
1 1 (50.00%) Business Systems Analyst
1 1 (50.00%) CMS Business Analyst
1 1 (50.00%) Designer
1 1 (50.00%) Digital Designer
1 1 (50.00%) Lead Designer
Libraries, Frameworks & Software Standards
1 1 (50.00%) CSS
1 1 (50.00%) HTML
Miscellaneous
1 1 (50.00%) User Experience
Operating Systems
1 1 (50.00%) Windows
Processes & Methodologies
1 2 (100.00%) Analytics
2 1 (50.00%) Agile Software Development
2 1 (50.00%) Business Analysis
2 1 (50.00%) Content Management
2 1 (50.00%) CRM
2 1 (50.00%) SEO
2 1 (50.00%) Systems Analysis
Programming Languages
1 1 (50.00%) JavaScript
Vendors
1 1 (50.00%) Adobe