The first table below looks at the demand for Web Analytics skills in IT contracts advertised for the Hertfordshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 23 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Hertfordshire region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
23 Apr 2014
Same period 2013 Same period 2012
Web Analytics
Rank 58 - 62
Rank change year-on-year
- 0
Contract jobs citing Web Analytics 9 0 12
As % of all contract IT jobs located in Hertfordshire 1.16% - 1.25%
As % of the Processes & Methodologies category 1.67% - 1.78%
Number of daily rates quoted 4 0 2
Average daily rate £425 - £425
UK excluding London average daily rate £400 £238 £325
% change year-on-year
+68.42% -26.92%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £20.50 - £16.50
Processes & Methodologies Category
Hertfordshire
Contract IT job ads with a match in the
Processes & Methodologies category
539 497 676
As % of all contract IT jobs located in Hertfordshire 69.73% 78.02% 70.42%
Number of daily rates quoted 274 261 325
Average daily rate £413 £425 £375
Average daily rate % change year-on-year
-2.94% +13.33%
90% offered a daily rate of more than £260 £265 £275
10% offered a daily rate of more than £500 £550 £500
UK excluding London average daily rate £375 £360 £370
% change year-on-year
+4.16% -2.70%
Number of hourly rates quoted 25 17 60
Average hourly rate £32.50 £21.50 £37.00
Average hourly rate % change year-on-year
+51.16% -41.89%
90% offered a hourly rate of more than £9.50 £11.00 £12.00
10% offered a hourly rate of more than £37.00 £40.50 £49.00
UK excluding London average hourly rate £30.50 £32.00 £26.00
% change year-on-year
-4.68% +23.07%
Web Analytics
East of England

Web Analytics
Jobs Demand Trend in Hertfordshire

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the Hertfordshire region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Hertfordshire

Web Analytics
Daily Rate Trend in Hertfordshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Hertfordshire region.

Web Analytics Daily Rate Trend in Hertfordshire

Web Analytics
Contract Job Locations in Hertfordshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the Hertfordshire region over the 3 months to 23 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Find
Job
Vacancies
Welwyn Garden City - 1 - -
Borehamwood - - - -
Stevenage - - - -
Watford - - - -
Web Analytics
East of England

Web Analytics
Top 30 Related IT Skills in Hertfordshire

For the 6 months to 23 April 2014, IT contractor jobs across the Hertfordshire region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 15 (100.00%) Analytics
2 11 (73.33%) Retail
3 9 (60.00%) Marketing
4 8 (53.33%) E-Commerce
4 8 (53.33%) B2C
5 7 (46.67%) Finance
6 5 (33.33%) Manufacturing
6 5 (33.33%) SEO
6 5 (33.33%) Stakeholder Management
6 5 (33.33%) B2B
6 5 (33.33%) Project Management
6 5 (33.33%) Business Development
6 5 (33.33%) Pay per click
6 5 (33.33%) Digital Marketing
6 5 (33.33%) Time Management
6 5 (33.33%) FMCG
6 5 (33.33%) Social Media
7 3 (20.00%) SiteCatalyst
7 3 (20.00%) Data Migration
7 3 (20.00%) Data Cleansing
7 3 (20.00%) Migration
7 3 (20.00%) Content Management
7 3 (20.00%) Data Analysis
7 3 (20.00%) Data Mining
7 3 (20.00%) Adobe
7 3 (20.00%) CSS
7 3 (20.00%) HTML
7 3 (20.00%) SQL
7 3 (20.00%) Oracle
8 2 (13.33%) CMS

Web Analytics
Top Related IT Skills in Hertfordshire by Category

For the 6 months to 23 April 2014, IT contractor jobs across the Hertfordshire region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (13.33%) CMS
Applications
1 2 (13.33%) Photoshop
1 2 (13.33%) Fireworks
1 2 (13.33%) Adobe Illustrator
Business Applications
1 3 (20.00%) SiteCatalyst
2 2 (13.33%) WebTrends
3 1 (6.67%) Google Analytics
Database & Business Intelligence
1 3 (20.00%) Data Mining
2 2 (13.33%) Oracle Reports
3 1 (6.67%) Oracle Exadata
Development Applications
1 2 (13.33%) Axure RP
General
1 11 (73.33%) Retail
2 9 (60.00%) Marketing
3 7 (46.67%) Finance
4 5 (33.33%) Manufacturing
5 2 (13.33%) Games
5 2 (13.33%) Advertising
6 1 (6.67%) Publishing
6 1 (6.67%) Telecoms
Job Titles
1 7 (46.67%) Consultant
2 3 (20.00%) Analyst
3 2 (13.33%) Data Analyst
3 2 (13.33%) Product Manager
3 2 (13.33%) Data Consultant
3 2 (13.33%) User Experience Designer
3 2 (13.33%) Designer
3 2 (13.33%) UI Designer
4 1 (6.67%) Data Analytics Consultant
4 1 (6.67%) Senior Architect
4 1 (6.67%) Senior Data Architect
4 1 (6.67%) Data Migration Consultant
4 1 (6.67%) Web Support Analyst
4 1 (6.67%) JavaScript Developer
4 1 (6.67%) Senior Data Analyst
4 1 (6.67%) Web Analyst
4 1 (6.67%) Architect
4 1 (6.67%) Developer
4 1 (6.67%) Data Architect
4 1 (6.67%) Support Analyst
Libraries, Frameworks & Software Standards
1 3 (20.00%) CSS
1 3 (20.00%) HTML
2 1 (6.67%) jQuery
Miscellaneous
1 5 (33.33%) FMCG
1 5 (33.33%) Social Media
2 2 (13.33%) Mobile App
3 1 (6.67%) W3C
Operating Systems
1 2 (13.33%) Windows
1 2 (13.33%) Android
1 2 (13.33%) Windows Phone
1 2 (13.33%) Apple iOS
Processes & Methodologies
1 15 (100.00%) Analytics
2 8 (53.33%) E-Commerce
2 8 (53.33%) B2C
3 5 (33.33%) SEO
3 5 (33.33%) Stakeholder Management
3 5 (33.33%) B2B
3 5 (33.33%) Project Management
3 5 (33.33%) Business Development
3 5 (33.33%) Pay per click
3 5 (33.33%) Digital Marketing
3 5 (33.33%) Time Management
4 3 (20.00%) Data Migration
4 3 (20.00%) Data Cleansing
4 3 (20.00%) Migration
4 3 (20.00%) Content Management
4 3 (20.00%) Data Analysis
5 2 (13.33%) User Experience Design
5 2 (13.33%) Product Management
5 2 (13.33%) Information Architecture
6 1 (6.67%) Customer Insight
Programming Languages
1 3 (20.00%) SQL
2 1 (6.67%) JavaScript
Vendors
1 3 (20.00%) Adobe
1 3 (20.00%) Oracle
2 1 (6.67%) Teradata
2 1 (6.67%) Omniture
2 1 (6.67%) Google
2 1 (6.67%) ATG