The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the Hertfordshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 21 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
21 Oct 2014
Same period 2013 Same period 2012
Web Analytics
Rank 71 48 71
Rank change year-on-year
-23 +23
Contract jobs citing Web Analytics 1 5 7
As % of all contract IT jobs located in Hertfordshire 0.12% 0.97% 0.72%
As % of the Processes & Methodologies category 0.15% 1.37% 1.00%
Number of daily rates quoted 0 3 6
Average daily rate
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of your Daily Rate
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- £325 £369
Average daily rate % change year-on-year
- -11.86%
UK excluding London average daily rate £350 £326 £300
% change year-on-year
+7.27% +8.75%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £16.35 -
Web Analytics
East of England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Hertfordshire region.

Processes & Methodologies Category
Hertfordshire
Contract IT job ads with a match in the
Processes & Methodologies category
647 365 700
As % of all contract IT jobs located in Hertfordshire 76.21% 70.60% 72.02%
Number of daily rates quoted 402 173 354
Average daily rate £400 £375 £400
Average daily rate % change year-on-year
+6.66% -6.25%
90% offered a daily rate of more than £233 £240 £265
10% offered a daily rate of more than £550 £500 £500
UK excluding London average daily rate £375 £363 £370
% change year-on-year
+3.44% -2.02%
Number of hourly rates quoted 19 20 37
Average hourly rate £16.00 £41.75 £20.00
Average hourly rate % change year-on-year
-61.67% +108.75%
90% offered a hourly rate of more than £11.00 £10.65 £9.55
10% offered a hourly rate of more than £41.50 £50.00 £37.50
UK excluding London average hourly rate £25.00 £29.00 £27.50
% change year-on-year
-13.79% +5.45%

Web Analytics
Jobs Demand Trend in Hertfordshire

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the Hertfordshire region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Hertfordshire

Web Analytics
Daily Rate Trend in Hertfordshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Hertfordshire region.

Web Analytics Daily Rate Trend in Hertfordshire

Web Analytics
Contract Job Locations in Hertfordshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the Hertfordshire region over the 3 months to 21 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Baldock - - - - 1
Web Analytics
East of England

Web Analytics
Top 25 Related IT Skills in Hertfordshire

For the 6 months to 21 October 2014, IT contractor jobs across the Hertfordshire region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 2 (100.00%) E-Commerce
1 2 (100.00%) Retail
1 2 (100.00%) Marketing
1 2 (100.00%) Degree
1 2 (100.00%) Multivariate Testing
1 2 (100.00%) Online Marketing
1 2 (100.00%) Analytics
1 2 (100.00%) Analytical Skills
2 1 (50.00%) User Experience
2 1 (50.00%) R
2 1 (50.00%) SiteCatalyst
2 1 (50.00%) Statistical Modelling
2 1 (50.00%) Predictive Analytics
2 1 (50.00%) Mathematics
2 1 (50.00%) FMCG
2 1 (50.00%) Statistics
2 1 (50.00%) SAS
2 1 (50.00%) Adobe
2 1 (50.00%) SEO
2 1 (50.00%) Legal
2 1 (50.00%) Advertising
2 1 (50.00%) JavaScript
2 1 (50.00%) Business Objects
2 1 (50.00%) MS Office
2 1 (50.00%) MS Excel

Web Analytics
Top Related IT Skills in Hertfordshire by Category

For the 6 months to 21 October 2014, IT contractor jobs across the Hertfordshire region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 1 (50.00%) SAS
Applications
1 1 (50.00%) MS Office
1 1 (50.00%) MS Excel
Business Applications
1 1 (50.00%) SiteCatalyst
General
1 2 (100.00%) Retail
1 2 (100.00%) Marketing
2 1 (50.00%) Legal
2 1 (50.00%) Advertising
Job Titles
1 1 (50.00%) E-Commerce Manager
1 1 (50.00%) Web Manager
1 1 (50.00%) Marketing Executive
Miscellaneous
1 2 (100.00%) Analytical Skills
2 1 (50.00%) Statistics
2 1 (50.00%) Mathematics
2 1 (50.00%) FMCG
2 1 (50.00%) User Experience
Processes & Methodologies
1 2 (100.00%) E-Commerce
1 2 (100.00%) Multivariate Testing
1 2 (100.00%) Online Marketing
1 2 (100.00%) Analytics
2 1 (50.00%) Statistical Modelling
2 1 (50.00%) SEO
2 1 (50.00%) Predictive Analytics
Programming Languages
1 1 (50.00%) JavaScript
1 1 (50.00%) R
Qualifications
1 2 (100.00%) Degree
Vendors
1 1 (50.00%) Business Objects
1 1 (50.00%) Adobe