The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the Hertfordshire region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 3 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Aug 2015
Same period 2014 Same period 2013
Web Analytics
Rank 143 135 98
Rank change year-on-year
-8 -37
Permanent jobs citing Web Analytics 11 15 34
As % of all permanent IT jobs located in Hertfordshire 0.46% 0.61% 1.60%
As % of the Processes & Methodologies category 0.56% 0.75% 2.03%
Number of salaries quoted 10 11 21
Average salary £32,500 £55,000 £45,000
Average salary % change year-on-year
-40.90% +22.22%
90% offered a salary of more than £32,400 £45,000 £27,500
10% offered a salary of more than £43,250 £55,000 £50,000
UK excluding London average salary £37,500 £37,500 £37,000
% change year-on-year
- +1.35%
Web Analytics
East of England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Hertfordshire region.

Processes & Methodologies Category
Hertfordshire
Permanent IT job ads with a match in the
Processes & Methodologies category
1957 2007 1672
As % of all permanent IT jobs located in Hertfordshire 81.34% 81.06% 78.76%
Number of salaries quoted 1647 1652 1275
Average salary £48,000 £48,000 £45,000
Average salary % change year-on-year
- +6.66%
90% offered a salary of more than £31,000 £32,500 £30,000
10% offered a salary of more than £70,000 £65,000 £75,000
UK excluding London average salary £45,000 £42,500 £41,000
% change year-on-year
+5.88% +3.65%

Web Analytics
Jobs Demand Trend in Hertfordshire

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the Hertfordshire region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Hertfordshire

Web Analytics
Salary Trend in Hertfordshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Hertfordshire region.

Web Analytics Salary Trend in Hertfordshire

Web Analytics
Salary Histogram in Hertfordshire

This chart provides a salary histogram for IT jobs citing Web Analytics across the Hertfordshire region over the 3 months to 3 August 2015.

Web Analytics Salary Histogram in Hertfordshire

Web Analytics
Job Locations in Hertfordshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the Hertfordshire region over the 3 months to 3 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Welwyn Garden City -3 1 - -
Watford -7 1 £42,500 -
Web Analytics
East of England

Web Analytics
Top 30 Related IT Skills in Hertfordshire

For the 6 months to 3 August 2015, IT jobs across the Hertfordshire region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 17 (100.00%) Analytics
2 14 (82.35%) Marketing
3 13 (76.47%) E-Commerce
4 10 (58.82%) Project Management
5 8 (47.06%) User Experience
5 8 (47.06%) Analytical Skills
6 7 (41.18%) Content Management
6 7 (41.18%) MS PowerPoint
7 6 (35.29%) Publishing
7 6 (35.29%) CMS
8 5 (29.41%) Omniture
8 5 (29.41%) Digital Marketing
9 4 (23.53%) Google Analytics
9 4 (23.53%) FMCG
9 4 (23.53%) Social Media
9 4 (23.53%) B2C
9 4 (23.53%) SQL
9 4 (23.53%) Google
9 4 (23.53%) Retail
9 4 (23.53%) SEO
10 3 (17.65%) Stakeholder Management
10 3 (17.65%) B2B
10 3 (17.65%) Pay per click
10 3 (17.65%) Time Management
10 3 (17.65%) Business Development
11 2 (11.76%) Unica
11 2 (11.76%) Email Marketing
11 2 (11.76%) Facebook
11 2 (11.76%) Silverpop
11 2 (11.76%) ExactTarget

Web Analytics
Top Related IT Skills in Hertfordshire by Category

For the 6 months to 3 August 2015, IT jobs across the Hertfordshire region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 6 (35.29%) CMS
Applications
1 7 (41.18%) MS PowerPoint
2 1 (5.88%) MS Office
2 1 (5.88%) MS Excel
Business Applications
1 2 (11.76%) Unica
Cloud Services
1 4 (23.53%) Google Analytics
2 2 (11.76%) Silverpop
3 1 (5.88%) Adobe Analytics
Communications & Networking
1 2 (11.76%) SMS
Database & Business Intelligence
1 1 (5.88%) Data Warehouse
1 1 (5.88%) Relational Database
General
1 14 (82.35%) Marketing
2 6 (35.29%) Publishing
3 4 (23.53%) Retail
4 1 (5.88%) Finance
Job Titles
1 5 (29.41%) Analyst
2 3 (17.65%) Senior Consultant
2 3 (17.65%) Consultant
3 2 (11.76%) Senior Analyst
3 2 (11.76%) Data Analyst
3 2 (11.76%) Senior Data Analyst
4 1 (5.88%) Web Analyst
4 1 (5.88%) SEO Manager
4 1 (5.88%) Web Analytics Analyst
4 1 (5.88%) User Experience Researcher
4 1 (5.88%) Senior Manager
Libraries, Frameworks & Software Standards
1 1 (5.88%) HTML
1 1 (5.88%) CSS
Miscellaneous
1 8 (47.06%) User Experience
1 8 (47.06%) Analytical Skills
2 4 (23.53%) FMCG
2 4 (23.53%) Social Media
3 1 (5.88%) Copywriting
Processes & Methodologies
1 17 (100.00%) Analytics
2 13 (76.47%) E-Commerce
3 10 (58.82%) Project Management
4 7 (41.18%) Content Management
5 5 (29.41%) Digital Marketing
6 4 (23.53%) B2C
6 4 (23.53%) SEO
7 3 (17.65%) Stakeholder Management
7 3 (17.65%) B2B
7 3 (17.65%) Pay per click
7 3 (17.65%) Business Development
7 3 (17.65%) Time Management
8 2 (11.76%) Email Marketing
8 2 (11.76%) CRM
8 2 (11.76%) Data Analysis
9 1 (5.88%) Business Intelligence
9 1 (5.88%) Online Marketing
9 1 (5.88%) Customer Insight
Programming Languages
1 4 (23.53%) SQL
2 2 (11.76%) C
3 1 (5.88%) JavaScript
3 1 (5.88%) VB
Qualifications
1 1 (5.88%) Degree
Vendors
1 5 (29.41%) Omniture
2 4 (23.53%) Google
3 2 (11.76%) Facebook
3 2 (11.76%) ExactTarget
3 2 (11.76%) Teradata
4 1 (5.88%) Microsoft
4 1 (5.88%) Adobe