The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the Hertfordshire region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 27 February 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Feb 2015
Same period 2014 Same period 2013
Web Analytics
Rank 132 124 144
Rank change year-on-year
-8 +20
Permanent jobs citing Web Analytics 11 12 14
As % of all permanent IT jobs located in Hertfordshire 0.53% 0.57% 0.52%
As % of the Processes & Methodologies category 0.68% 0.76% 0.67%
Number of salaries quoted 7 10 12
Average salary £25,000 £38,750 £40,000
Average salary % change year-on-year
-35.48% -3.12%
UK excluding London average salary £40,000 £37,500 £37,500
% change year-on-year
+6.66% -
Web Analytics
East of England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Hertfordshire region.

Processes & Methodologies Category
Hertfordshire
Permanent IT job ads with a match in the
Processes & Methodologies category
1620 1587 2102
As % of all permanent IT jobs located in Hertfordshire 78.19% 75.90% 78.32%
Number of salaries quoted 1267 1192 1770
Average salary £50,000 £45,000 £45,000
Average salary % change year-on-year
+11.11% -
90% offered a salary of more than £32,500 £30,000 £32,500
10% offered a salary of more than £70,000 £65,000 £62,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Web Analytics
Jobs Demand Trend in Hertfordshire

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the Hertfordshire region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Hertfordshire

Web Analytics
Salary Trend in Hertfordshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Hertfordshire region.

Web Analytics Salary Trend in Hertfordshire

Web Analytics
Salary Histogram in Hertfordshire

This chart provides a salary histogram for IT jobs citing Web Analytics across the Hertfordshire region over the 3 months to 27 February 2015.

Web Analytics Salary Histogram in Hertfordshire

Web Analytics
Job Locations in Hertfordshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the Hertfordshire region over the 3 months to 27 February 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Watford +4 7 £25,000 -
Welwyn Garden City -13 2 £42,500 -2.85%
Stevenage - 2 £26,500 -
Web Analytics
East of England

Web Analytics
Top 30 Related IT Skills in Hertfordshire

For the 6 months to 27 February 2015, IT jobs across the Hertfordshire region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 30 (100.00%) Analytics
2 16 (53.33%) Marketing
3 15 (50.00%) Google
4 13 (43.33%) E-Commerce
5 12 (40.00%) Project Management
6 10 (33.33%) SEO
7 8 (26.67%) Supplier Management
7 8 (26.67%) HTML
7 8 (26.67%) JavaScript
7 8 (26.67%) Analytical Skills
7 8 (26.67%) Algorithms
7 8 (26.67%) Performance Metrics
7 8 (26.67%) Search Engine Marketing
8 7 (23.33%) Google Analytics
8 7 (23.33%) FMCG
8 7 (23.33%) Data Analysis
9 6 (20.00%) User Experience
9 6 (20.00%) Digital Marketing
10 5 (16.67%) Blog
10 5 (16.67%) Enterprise Software
10 5 (16.67%) Campaign Analysis
10 5 (16.67%) Continuous Improvement
10 5 (16.67%) Data Structures
10 5 (16.67%) MS PowerPoint
10 5 (16.67%) Finance
10 5 (16.67%) SQL
10 5 (16.67%) OLAP
10 5 (16.67%) Microsoft
10 5 (16.67%) Adobe
10 5 (16.67%) ETL

Web Analytics
Top Related IT Skills in Hertfordshire by Category

For the 6 months to 27 February 2015, IT jobs across the Hertfordshire region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 4 (13.33%) WebSphere
2 3 (10.00%) CMS
3 1 (3.33%) Node.js
3 1 (3.33%) IIS
3 1 (3.33%) JBoss
3 1 (3.33%) Tomcat
Applications
1 5 (16.67%) MS PowerPoint
2 4 (13.33%) MS Excel
3 2 (6.67%) MS Visio
4 1 (3.33%) Adobe Creative Suite
4 1 (3.33%) MS Office
Business Applications
1 7 (23.33%) Google Analytics
2 1 (3.33%) WebTrends
Cloud Services
1 1 (3.33%) SaaS
Communications & Networking
1 2 (6.67%) SMS
Database & Business Intelligence
1 5 (16.67%) OLAP
2 1 (3.33%) Data Mining
2 1 (3.33%) NoSQL
2 1 (3.33%) Big Data
Development Applications
1 2 (6.67%) Axure RP
General
1 16 (53.33%) Marketing
2 5 (16.67%) Finance
3 4 (13.33%) Retail
4 1 (3.33%) Advertising
4 1 (3.33%) Publishing
Job Titles
1 8 (26.67%) Analyst
1 8 (26.67%) SEO Specialist
2 6 (20.00%) Web Analyst
3 5 (16.67%) Business Intelligence Specialist
3 5 (16.67%) Senior Business Intelligence Specialist
4 3 (10.00%) Developer
5 2 (6.67%) Architect
5 2 (6.67%) Senior Consultant
5 2 (6.67%) Consultant
5 2 (6.67%) Senior Developer
5 2 (6.67%) Senior Analyst
5 2 (6.67%) Data Analyst
5 2 (6.67%) Senior Data Analyst
5 2 (6.67%) Front-End Developer
5 2 (6.67%) Senior Front-End Developer
5 2 (6.67%) User Experience Architect
6 1 (3.33%) Web Analytics Specialist
6 1 (3.33%) Senior Web Analytics Specialist
6 1 (3.33%) JavaScript Developer
Libraries, Frameworks & Software Standards
1 8 (26.67%) HTML
2 4 (13.33%) HTML5
3 3 (10.00%) CSS3
3 3 (10.00%) CSS
3 3 (10.00%) XHTML
3 3 (10.00%) jQuery
4 2 (6.67%) DHTML
5 1 (3.33%) Ext JS
5 1 (3.33%) Ajax
5 1 (3.33%) JSON
5 1 (3.33%) Dojo
5 1 (3.33%) GWT
5 1 (3.33%) Backbone.js
5 1 (3.33%) AngularJS
Miscellaneous
1 8 (26.67%) Analytical Skills
1 8 (26.67%) Algorithms
1 8 (26.67%) Performance Metrics
2 7 (23.33%) FMCG
3 6 (20.00%) User Experience
4 5 (16.67%) Enterprise Software
4 5 (16.67%) Data Structures
4 5 (16.67%) Blog
5 3 (10.00%) Statistics
6 2 (6.67%) Social Media
7 1 (3.33%) Mobile App
7 1 (3.33%) iPhone
7 1 (3.33%) Copywriting
7 1 (3.33%) Management Information System
Operating Systems
1 1 (3.33%) Windows
1 1 (3.33%) Linux
Processes & Methodologies
1 30 (100.00%) Analytics
2 13 (43.33%) E-Commerce
3 12 (40.00%) Project Management
4 10 (33.33%) SEO
5 8 (26.67%) Supplier Management
5 8 (26.67%) Search Engine Marketing
6 7 (23.33%) Data Analysis
7 6 (20.00%) Digital Marketing
8 5 (16.67%) Campaign Analysis
8 5 (16.67%) ETL
8 5 (16.67%) Business Intelligence
8 5 (16.67%) Continuous Improvement
9 4 (13.33%) Qualitative Analysis
10 3 (10.00%) Web Design
10 3 (10.00%) Agile Software Development
11 2 (6.67%) Content Management
11 2 (6.67%) CRM
11 2 (6.67%) B2B
11 2 (6.67%) B2C
11 2 (6.67%) Stakeholder Management
Programming Languages
1 8 (26.67%) JavaScript
2 5 (16.67%) SQL
3 2 (6.67%) C
4 1 (3.33%) Java
4 1 (3.33%) PHP
Qualifications
1 1 (3.33%) Degree
Vendors
1 15 (50.00%) Google
2 5 (16.67%) Microsoft
2 5 (16.67%) Adobe
3 4 (13.33%) Tealeaf
3 4 (13.33%) Hitwise
3 4 (13.33%) comScore
3 4 (13.33%) Tableau
3 4 (13.33%) Coremetrics
3 4 (13.33%) IBM
4 2 (6.67%) Unica
4 2 (6.67%) Facebook
4 2 (6.67%) ExactTarget
4 2 (6.67%) Teradata
4 2 (6.67%) Omniture