The table below looks at the prevalence of the term Advertising in IT contracts advertised for the Kent region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 3 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
3 Jul 2015
Same period 2014 Same period 2013
Advertising
Rank 39 28 28
Rank change year-on-year
-11 0
Contract jobs citing Advertising 3 12 12
As % of all contract IT jobs located in Kent 1.06% 4.98% 4.32%
As % of the General category 4.11% 12.37% 11.21%
Number of daily rates quoted 3 12 6
Average daily rate
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£425 £313 £375
Average daily rate % change year-on-year
+36.00% -16.66%
90% offered a daily rate of more than £385 £250 £313
10% offered a daily rate of more than £505 £350 £425
UK excluding London average daily rate £350 £369 £375
% change year-on-year
-5.08% -1.66%
Number of hourly rates quoted 0 0 4
Average hourly rate - - £17.25
UK excluding London average hourly rate £12.50 £21.00 £17.00
% change year-on-year
-40.47% +23.52%
Advertising
South East

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Kent region.

General Category
Kent
Contract IT job ads with a match in the
General category
73 97 107
As % of all contract IT jobs located in Kent 25.70% 40.25% 38.49%
Number of daily rates quoted 47 69 55
Average daily rate £375 £361 £375
Average daily rate % change year-on-year
+3.80% -3.66%
90% offered a daily rate of more than £307 £175 £275
10% offered a daily rate of more than £514 £558 £478
UK excluding London average daily rate £400 £375 £380
% change year-on-year
+6.66% -1.31%
Number of hourly rates quoted 2 0 10
Average hourly rate £39.77 - £20.00
UK excluding London average hourly rate £22.50 £22.75 £23.21
% change year-on-year
-1.09% -1.98%

Advertising
Jobs Demand Trend in Kent

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the Kent region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in Kent

Advertising
Daily Rate Trend in Kent

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Kent region.

Advertising Daily Rate Trend in Kent

Advertising
Daily Rate Histogram in Kent

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the Kent region over the 3 months to 3 July 2015.

Advertising Daily Rate Histogram in Kent

Advertising
Hourly Rate Trend in Kent

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the Kent region.

Advertising Hourly Rate Trend in Kent

Advertising
Contract Job Locations in Kent

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Advertising within the Kent region over the 3 months to 3 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Chatham - 2 £475 -
Advertising
South East

Advertising
Top 30 Related IT Skills in Kent

For the 6 months to 3 July 2015, IT contractor jobs across the Kent region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 6 (54.55%) Finance
2 5 (45.45%) Windows
2 5 (45.45%) Active Directory
2 5 (45.45%) Citrix
3 3 (27.27%) Cisco
3 3 (27.27%) Internet
3 3 (27.27%) MS Excel
3 3 (27.27%) E-Commerce
3 3 (27.27%) LAN
3 3 (27.27%) WAN
3 3 (27.27%) Publishing
3 3 (27.27%) VMware
3 3 (27.27%) Firewall
3 3 (27.27%) Web Analytics
3 3 (27.27%) MS PowerPoint
3 3 (27.27%) XenApp
3 3 (27.27%) Analytics
3 3 (27.27%) Mobile Computing
4 2 (18.18%) Splunk
4 2 (18.18%) SIEM
4 2 (18.18%) Windows 8
4 2 (18.18%) OLAP Cube
4 2 (18.18%) MDX
4 2 (18.18%) SQL Server Analysis Services
4 2 (18.18%) SCCM
4 2 (18.18%) PCI DSS
4 2 (18.18%) VMware Infrastructure
4 2 (18.18%) Cisco ASA
4 2 (18.18%) SQL Server Integration Services
4 2 (18.18%) SQL

Advertising
Top Related IT Skills in Kent by Category

For the 6 months to 3 July 2015, IT contractor jobs across the Kent region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 2 (18.18%) MS Exchange
2 1 (9.09%) SharePoint Server
Applications
1 3 (27.27%) MS Excel
1 3 (27.27%) MS PowerPoint
2 2 (18.18%) MS Office
Communications & Networking
1 3 (27.27%) LAN
1 3 (27.27%) WAN
1 3 (27.27%) Internet
1 3 (27.27%) Firewall
2 2 (18.18%) Cisco ASA
2 2 (18.18%) TCP/IP
3 1 (9.09%) DNS
3 1 (9.09%) SAN
3 1 (9.09%) DHCP
3 1 (9.09%) Network Security
Database & Business Intelligence
1 2 (18.18%) SQL Server
1 2 (18.18%) OLAP
1 2 (18.18%) SQL Server Integration Services
1 2 (18.18%) SQL Server Analysis Services
1 2 (18.18%) OLAP Cube
2 1 (9.09%) SQL Server 2008
2 1 (9.09%) SQL Server Reporting Services
General
1 6 (54.55%) Finance
2 3 (27.27%) Publishing
3 1 (9.09%) Marketing
Job Titles
1 3 (27.27%) Project Manager
1 3 (27.27%) Analyst
1 3 (27.27%) Support Analyst
1 3 (27.27%) 1st Line Support
1 3 (27.27%) Help Desk Support
2 2 (18.18%) Business Intelligence Developer
2 2 (18.18%) Microsoft Developer
2 2 (18.18%) 1st Line Support Analyst
2 2 (18.18%) Digital Project Manager
2 2 (18.18%) Help Desk Analyst
2 2 (18.18%) Help Desk Support Analyst
2 2 (18.18%) Developer
3 1 (9.09%) Architect
3 1 (9.09%) Desktop Support
3 1 (9.09%) Technical Architect
3 1 (9.09%) Consultant
3 1 (9.09%) Business Intelligence Consultant
3 1 (9.09%) IT Support Analyst
3 1 (9.09%) Security Specialist
3 1 (9.09%) Security Engineer
Libraries, Frameworks & Software Standards
1 2 (18.18%) MDX
Miscellaneous
1 3 (27.27%) Mobile Computing
Operating Systems
1 5 (45.45%) Windows
2 2 (18.18%) Windows XP
2 2 (18.18%) Windows 8
3 1 (9.09%) UNIX
3 1 (9.09%) Windows Vista
3 1 (9.09%) Windows Server 2008
3 1 (9.09%) Windows 7
Processes & Methodologies
1 3 (27.27%) E-Commerce
1 3 (27.27%) Web Analytics
1 3 (27.27%) Analytics
2 2 (18.18%) SIEM
2 2 (18.18%) ETL
2 2 (18.18%) Business Intelligence
3 1 (9.09%) Data Security
3 1 (9.09%) Security Management
3 1 (9.09%) Risk Management
3 1 (9.09%) Information Security
3 1 (9.09%) Penetration Testing
3 1 (9.09%) ITIL
3 1 (9.09%) Incident Management
3 1 (9.09%) Kalman Filter
3 1 (9.09%) ETL Development
Programming Languages
1 2 (18.18%) SQL
2 1 (9.09%) T-SQL
2 1 (9.09%) Data Analysis Expressions (DAX)
Qualifications
1 1 (9.09%) CISSP
1 1 (9.09%) CISM
1 1 (9.09%) CCSA
1 1 (9.09%) CCSE
Quality Assurance & Compliance
1 2 (18.18%) PCI DSS
2 1 (9.09%) SLA
2 1 (9.09%) ISO/IEC 27001
System Software
1 5 (45.45%) Active Directory
2 3 (27.27%) XenApp
3 2 (18.18%) VMware Infrastructure
4 1 (9.09%) vSphere
Systems Management
1 2 (18.18%) SCCM
2 1 (9.09%) SCOM
2 1 (9.09%) Nessus
2 1 (9.09%) WSUS
Vendors
1 5 (45.45%) Citrix
2 3 (27.27%) Cisco
2 3 (27.27%) VMware
3 2 (18.18%) Splunk
3 2 (18.18%) Microsoft
3 2 (18.18%) CheckPoint
4 1 (9.09%) LogRhythm