The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Lancashire region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 30 August 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 Aug 2016
Same period 2015 Same period 2014
Marketing
Rank 26 50 38
Rank change year-on-year
+24 -12
Contract jobs citing Marketing 12 4 11
As % of all contract IT jobs located in Lancashire 3.80% 0.86% 2.76%
As % of the General category 14.81% 4.71% 18.64%
Number of daily rates quoted 8 2 7
Median daily rate £350 £398 £425
Median daily rate % change year-on-year
-11.94% -6.47%
90% offered a daily rate of more than £300 £236 £387
10% offered a daily rate of more than £581 £560 £475
UK excluding London median daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 1 2 0
Median hourly rate £11.00 £59.50 -
Median hourly rate % change year-on-year
-81.51% -
UK excluding London median hourly rate £17.50 £33.00 £21.62
% change year-on-year
-46.96% +52.67%
Marketing
North West

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Lancashire region.

General Category
Lancashire
Contract IT job ads with a match in the
General category
81 85 59
As % of all contract IT jobs located in Lancashire 25.63% 18.32% 14.79%
Number of daily rates quoted 47 58 31
Median daily rate £325 £489 £375
Median daily rate % change year-on-year
-33.57% +30.48%
90% offered a daily rate of more than £134 £325 £300
10% offered a daily rate of more than £450 £600 £475
UK excluding London median daily rate £400 £400 £388
% change year-on-year
- +3.22%
Number of hourly rates quoted 14 16 0
Median hourly rate £43.00 £41.00 -
Median hourly rate % change year-on-year
+4.87% -
UK excluding London median hourly rate £20.00 £25.00 £22.50
% change year-on-year
-20.00% +11.11%

Marketing
Jobs Demand Trend in Lancashire

The demand trend of contract jobs across the Lancashire region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in Lancashire

Marketing
Daily Rate Trend in Lancashire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Lancashire region.

Marketing Daily Rate Trend in Lancashire

Marketing
Daily Rate Histogram in Lancashire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Lancashire region over the 3 months to 30 August 2016.

Marketing Daily Rate Histogram in Lancashire

Marketing
Hourly Rate Trend in Lancashire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Lancashire region.

Marketing Hourly Rate Trend in Lancashire

Marketing
Contract Job Locations in Lancashire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the Lancashire region over the 3 months to 30 August 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Blackpool +22 3 £300 -24.52% 1
Blackburn - 2 £375 - 3
Fleetwood - 2 £594 -
Lytham St Annes - 2 - -
Marketing
North West

Marketing
Top 30 Related IT Skills in Lancashire

For the 6 months to 30 August 2016, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Lancashire region with a requirement for Marketing.

1 8 (53.33%) Digital Marketing
2 7 (46.67%) Finance
3 6 (40.00%) Manufacturing
3 6 (40.00%) Electronics
3 6 (40.00%) Telecoms
3 6 (40.00%) Programme Management
3 6 (40.00%) SAP Oil and Gas
3 6 (40.00%) Business Intelligence
3 6 (40.00%) SAP
4 5 (33.33%) SQL Server
4 5 (33.33%) .NET
4 5 (33.33%) Agile Software Development
5 4 (26.67%) Web Development
5 4 (26.67%) Process Management
5 4 (26.67%) CMS
5 4 (26.67%) Relational Database
5 4 (26.67%) Business Process Mapping
5 4 (26.67%) Workflow
6 3 (20.00%) Workflow Development
6 3 (20.00%) Degree
6 3 (20.00%) User Experience
6 3 (20.00%) PHP
6 3 (20.00%) SharePoint
7 2 (13.33%) Project Management
7 2 (13.33%) OO
7 2 (13.33%) RDBMS
7 2 (13.33%) HTML
7 2 (13.33%) Java
7 2 (13.33%) J2EE
7 2 (13.33%) CSS

Marketing
Top Related IT Skills in Lancashire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (26.67%) CMS
2 3 (20.00%) SharePoint
3 2 (13.33%) Drupal
3 2 (13.33%) Joomla!
3 2 (13.33%) WordPress
4 1 (6.67%) Alfresco
4 1 (6.67%) Apache
Applications
1 1 (6.67%) MS Excel
Business Applications
1 6 (40.00%) SAP Oil and Gas
2 2 (13.33%) OpenCart
3 1 (6.67%) Sage 50
Database & Business Intelligence
1 5 (33.33%) SQL Server
2 4 (26.67%) Relational Database
3 2 (13.33%) RDBMS
4 1 (6.67%) MySQL
General
1 7 (46.67%) Finance
2 6 (40.00%) Electronics
2 6 (40.00%) Manufacturing
2 6 (40.00%) Telecoms
3 2 (13.33%) Retail
Job Titles
1 8 (53.33%) Developer
2 4 (26.67%) Workflow Developer
3 3 (20.00%) Web Developer
4 2 (13.33%) .NET Developer
4 2 (13.33%) .NET Software Developer
4 2 (13.33%) Analyst
4 2 (13.33%) Content Strategist
4 2 (13.33%) Java Developer
4 2 (13.33%) Messaging Developer
4 2 (13.33%) Software Developer
4 2 (13.33%) Web Analyst
5 1 (6.67%) C# ASP.NET Developer
5 1 (6.67%) C# Software Developer
5 1 (6.67%) CMS Developer
5 1 (6.67%) Excel Specialist
5 1 (6.67%) Graphic Artist
5 1 (6.67%) SharePoint Developer
5 1 (6.67%) Software Analyst
5 1 (6.67%) Software Test Analyst
5 1 (6.67%) Web Test Analyst
Libraries, Frameworks & Software Standards
1 5 (33.33%) .NET
2 2 (13.33%) CSS
2 2 (13.33%) HTML
2 2 (13.33%) J2EE
2 2 (13.33%) Web Services
2 2 (13.33%) XML
3 1 (6.67%) ASP.NET
3 1 (6.67%) ASP.NET Web API
3 1 (6.67%) HTML5
3 1 (6.67%) LAMP
Miscellaneous
1 3 (20.00%) User Experience
2 2 (13.33%) Analytical Skills
2 2 (13.33%) Social Media
3 1 (6.67%) NHS
3 1 (6.67%) Taxonomies
Operating Systems
1 1 (6.67%) Linux
Processes & Methodologies
1 8 (53.33%) Digital Marketing
2 6 (40.00%) Business Intelligence
2 6 (40.00%) Programme Management
3 5 (33.33%) Agile Software Development
4 4 (26.67%) Business Process Mapping
4 4 (26.67%) Process Management
4 4 (26.67%) Web Development
4 4 (26.67%) Workflow
5 3 (20.00%) Workflow Development
6 2 (13.33%) Automated Testing
6 2 (13.33%) Business Analysis
6 2 (13.33%) Content Management
6 2 (13.33%) OO
6 2 (13.33%) Project Management
6 2 (13.33%) SEO
6 2 (13.33%) Strategic Planning
7 1 (6.67%) Business Continuity
7 1 (6.67%) E-Commerce
7 1 (6.67%) Migration
7 1 (6.67%) Web Analytics
Programming Languages
1 3 (20.00%) PHP
2 2 (13.33%) Java
3 1 (6.67%) C#
3 1 (6.67%) JavaScript
3 1 (6.67%) VB
Qualifications
1 3 (20.00%) Degree
2 1 (6.67%) ISEB
Quality Assurance & Compliance
1 1 (6.67%) QA
Vendors
1 6 (40.00%) SAP
2 2 (13.33%) Nintex
3 1 (6.67%) Microsoft
3 1 (6.67%) Oracle
3 1 (6.67%) PeopleSoft
3 1 (6.67%) Sage
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