The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Lancashire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 27 February 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Feb 2015
Same period 2014 Same period 2013
Marketing
Rank 45 - 29
Rank change year-on-year
- 0
Contract jobs citing Marketing 1 0 3
As % of all contract IT jobs located in Lancashire 0.25% - 1.18%
As % of the General category 1.05% - 6.52%
Number of daily rates quoted 1 0 1
Average daily rate
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£451 - £303
UK excluding London average daily rate £368 £375 £325
% change year-on-year
-2.00% +15.38%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £18.00 £15.50 £20.00
% change year-on-year
+16.12% -22.50%
Marketing
North West

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Lancashire region.

General Category
Lancashire
Contract IT job ads with a match in the
General category
95 40 46
As % of all contract IT jobs located in Lancashire 23.46% 15.38% 18.04%
Number of daily rates quoted 54 22 20
Average daily rate £378 £333 £325
Average daily rate % change year-on-year
+13.53% +2.30%
90% offered a daily rate of more than £200 £206 £280
10% offered a daily rate of more than £550 £500 £418
UK excluding London average daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 11 3 5
Average hourly rate £26.83 £30.00 £27.25
Average hourly rate % change year-on-year
-10.56% +10.09%
90% offered a hourly rate of more than £13.00 £21.00 £6.50
10% offered a hourly rate of more than £52.60 £33.00 £31.07
UK excluding London average hourly rate £25.00 £24.00 £25.75
% change year-on-year
+4.16% -6.79%

Marketing
Jobs Demand Trend in Lancashire

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Lancashire region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Lancashire

Marketing
Daily Rate Trend in Lancashire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Lancashire region.

Marketing Daily Rate Trend in Lancashire

Marketing
Hourly Rate Trend in Lancashire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Lancashire region.

Marketing Hourly Rate Trend in Lancashire

Marketing
Contract Job Locations in Lancashire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the Lancashire region over the 3 months to 27 February 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Blackburn - - - - 1
Blackpool - - - - 1
Burnley - - - - 1
Chorley - - - -
Nelson - - - - 1
Preston - - - - 6
Rossendale - - - -
Marketing
North West

Marketing
Top 30 Related IT Skills in Lancashire

For the 6 months to 27 February 2015, IT contractor jobs across the Lancashire region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 5 (71.43%) Business Intelligence
2 4 (57.14%) Finance
2 4 (57.14%) Data Analysis
3 3 (42.86%) Oracle
3 3 (42.86%) SQL Server
4 2 (28.57%) PeopleSoft
4 2 (28.57%) SQL
4 2 (28.57%) T-SQL
4 2 (28.57%) Cognos
4 2 (28.57%) Data Warehouse
4 2 (28.57%) MCSE
4 2 (28.57%) Data Modelling
4 2 (28.57%) Aerospace
4 2 (28.57%) Business Continuity
4 2 (28.57%) Microsoft Certification
4 2 (28.57%) Cisco
4 2 (28.57%) IBM
4 2 (28.57%) Microsoft
4 2 (28.57%) Management Information System
4 2 (28.57%) Business Analysis
4 2 (28.57%) SQL Server 2005
4 2 (28.57%) SQL Server Integration Services
4 2 (28.57%) Degree
4 2 (28.57%) Systems Analysis
4 2 (28.57%) SQL Server Analysis Services
4 2 (28.57%) Dimensional Modelling
4 2 (28.57%) Data Integration
4 2 (28.57%) Data Architecture
4 2 (28.57%) SQL Server 2008
4 2 (28.57%) Business Transformation

Marketing
Top Related IT Skills in Lancashire by Category

For the 6 months to 27 February 2015, IT contractor jobs across the Lancashire region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (14.29%) WebSphere
Applications
1 1 (14.29%) MS Excel
Business Applications
1 1 (14.29%) Oracle General Ledger
Database & Business Intelligence
1 3 (42.86%) SQL Server
2 2 (28.57%) Data Warehouse
2 2 (28.57%) SQL Server Reporting Services
2 2 (28.57%) SQL Server 2005
2 2 (28.57%) SQL Server Integration Services
2 2 (28.57%) SQL Server Analysis Services
2 2 (28.57%) SQL Server 2008
3 1 (14.29%) OLAP Cube
3 1 (14.29%) QlikView
3 1 (14.29%) Data Mart
3 1 (14.29%) OLAP
General
1 4 (57.14%) Finance
2 2 (28.57%) Aerospace
3 1 (14.29%) General Ledger
Job Titles
1 4 (57.14%) Architect
2 2 (28.57%) Developer
2 2 (28.57%) Lead Architect
2 2 (28.57%) Solutions Architect
3 1 (14.29%) SQL Developer
3 1 (14.29%) SQL DBA
3 1 (14.29%) Business Architect
3 1 (14.29%) IT Architect
3 1 (14.29%) Business Intelligence Developer
3 1 (14.29%) Business Solution Architect
3 1 (14.29%) QlikView Developer
3 1 (14.29%) DBA
Libraries, Frameworks & Software Standards
1 1 (14.29%) .NET
Miscellaneous
1 2 (28.57%) Management Information System
1 2 (28.57%) Data Integration
2 1 (14.29%) Client/Server
Operating Systems
1 1 (14.29%) Windows
Processes & Methodologies
1 5 (71.43%) Business Intelligence
2 4 (57.14%) Data Analysis
3 2 (28.57%) Dimensional Modelling
3 2 (28.57%) Data Architecture
3 2 (28.57%) Business Transformation
3 2 (28.57%) Analytics
3 2 (28.57%) Performance Tuning
3 2 (28.57%) Business Continuity
3 2 (28.57%) Data Modelling
3 2 (28.57%) Systems Analysis
3 2 (28.57%) Business Analysis
4 1 (14.29%) Digital Marketing
4 1 (14.29%) Time Management
4 1 (14.29%) ETL
4 1 (14.29%) Content Management
4 1 (14.29%) Data Protection
4 1 (14.29%) Logistics
4 1 (14.29%) E-Commerce
Programming Languages
1 2 (28.57%) SQL
1 2 (28.57%) T-SQL
2 1 (14.29%) VB
2 1 (14.29%) PL/SQL
Qualifications
1 2 (28.57%) Microsoft Certification
1 2 (28.57%) Degree
1 2 (28.57%) MCSE
2 1 (14.29%) ISEB
2 1 (14.29%) SC Cleared
2 1 (14.29%) Security Cleared
Vendors
1 3 (42.86%) Oracle
2 2 (28.57%) PeopleSoft
2 2 (28.57%) Cognos
2 2 (28.57%) Cisco
2 2 (28.57%) IBM
2 2 (28.57%) Microsoft
3 1 (14.29%) SAP