The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Lancashire region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 24 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Oct 2014
Same period 2013 Same period 2012
Marketing
Rank 43 31 25
Rank change year-on-year
-12 -6
Permanent jobs citing Marketing 25 38 35
As % of all permanent IT jobs located in Lancashire 5.18% 6.93% 7.61%
As % of the General category 16.34% 22.35% 17.68%
Number of salaries quoted 21 32 25
Average salary £28,000 £28,500 £30,000
Average salary % change year-on-year
-1.75% -5.00%
90% offered a salary of more than £17,000 £18,100 £25,000
10% offered a salary of more than £33,650 £36,041 £45,000
UK excluding London average salary £39,000 £35,000 £35,000
% change year-on-year
+11.42% -
Marketing
North West

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Lancashire region.

General Category
Lancashire
Permanent IT job ads with a match in the
General category
153 170 198
As % of all permanent IT jobs located in Lancashire 31.68% 31.02% 43.04%
Number of salaries quoted 142 144 165
Average salary £40,000 £35,000 £33,500
Average salary % change year-on-year
+14.28% +4.47%
90% offered a salary of more than £24,500 £22,150 £19,500
10% offered a salary of more than £48,750 £51,250 £70,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Marketing
Jobs Demand Trend in Lancashire

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Lancashire region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Lancashire

Marketing
Salary Trend in Lancashire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Lancashire region.

Marketing Salary Trend in Lancashire

Marketing
Salary Histogram in Lancashire

This chart provides a salary histogram for IT jobs citing Marketing across the Lancashire region over the 3 months to 24 October 2014.

Marketing Salary Histogram in Lancashire

Marketing
Job Locations in Lancashire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing within the Lancashire region over the 3 months to 24 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Preston -3 8 £30,000 -16.76% 2
Blackburn +8 5 £28,500 -18.57%
Nelson - 2 £27,500 - 1
Lancaster -3 1 - -
Marketing
North West

Marketing
Top 30 Related IT Skills in Lancashire

For the 6 months to 24 October 2014, IT jobs across the Lancashire region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 28 (34.15%) SEO
2 26 (31.71%) Digital Marketing
3 24 (29.27%) Pay per click
4 18 (21.95%) CRM
4 18 (21.95%) HTML
5 16 (19.51%) E-Commerce
5 16 (19.51%) Agile Software Development
5 16 (19.51%) jQuery
5 16 (19.51%) Social Media
6 15 (18.29%) Analytical Skills
7 14 (17.07%) Online Marketing
7 14 (17.07%) Digital Media
7 14 (17.07%) CSS
8 13 (15.85%) Analytics
9 12 (14.63%) HTML5
10 11 (13.41%) PHP
10 11 (13.41%) WordPress
10 11 (13.41%) User Experience
11 10 (12.20%) SQL Server
11 10 (12.20%) Advertising
12 9 (10.98%) Scrum
12 9 (10.98%) MySQL
12 9 (10.98%) .NET
12 9 (10.98%) Degree
12 9 (10.98%) Zend
12 9 (10.98%) Retail
12 9 (10.98%) Mentoring
12 9 (10.98%) Facebook
13 8 (9.76%) Twitter Bootstrap
13 8 (9.76%) CSS3

Marketing
Top Related IT Skills in Lancashire by Category

For the 6 months to 24 October 2014, IT jobs across the Lancashire region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 11 (13.41%) WordPress
2 2 (2.44%) CMS
Applications
1 5 (6.10%) Adobe Illustrator
2 4 (4.88%) Photoshop
2 4 (4.88%) MS Excel
3 1 (1.22%) InDesign
3 1 (1.22%) PowerPivot
3 1 (1.22%) Adobe Creative Suite
Business Applications
1 7 (8.54%) Magento
2 5 (6.10%) Google Analytics
Cloud Services
1 5 (6.10%) Cloud Computing
2 4 (4.88%) Microsoft Azure
Communications & Networking
1 1 (1.22%) FTP
1 1 (1.22%) DNS
1 1 (1.22%) Intranet
1 1 (1.22%) Internet
1 1 (1.22%) Extranet
Database & Business Intelligence
1 10 (12.20%) SQL Server
2 9 (10.98%) MySQL
3 2 (2.44%) Relational Database
3 2 (2.44%) MS Access
3 2 (2.44%) SQL Server Reporting Services
4 1 (1.22%) SQL Server 2005
4 1 (1.22%) SQL Server Integration Services
4 1 (1.22%) SQL Server Analysis Services
4 1 (1.22%) Microsoft Power View
Development Applications
1 4 (4.88%) Dreamweaver
2 1 (1.22%) Appcelerator Titanium
General
1 10 (12.20%) Advertising
2 9 (10.98%) Retail
3 4 (4.88%) Russian Language
3 4 (4.88%) Swedish Language
4 2 (2.44%) Finance
Job Titles
1 20 (24.39%) Developer
2 12 (14.63%) Senior Developer
3 10 (12.20%) Project Manager
4 9 (10.98%) Web Developer
4 9 (10.98%) Digital Project Manager
4 9 (10.98%) Agile Project Manager
5 7 (8.54%) PPC Manager
5 7 (8.54%) PPC Analyst
5 7 (8.54%) PPC Executive
5 7 (8.54%) Senior Web Developer
5 7 (8.54%) PHP Developer
5 7 (8.54%) PHP Web Developer
5 7 (8.54%) Senior PHP Developer
5 7 (8.54%) Senior PHP Web Developer
5 7 (8.54%) PPC Specialist
6 6 (7.32%) C# Developer
6 6 (7.32%) C# .NET Developer
6 6 (7.32%) Designer
7 5 (6.10%) Marketing Executive
7 5 (6.10%) Telemarketer
Libraries, Frameworks & Software Standards
1 18 (21.95%) HTML
2 16 (19.51%) jQuery
3 14 (17.07%) CSS
4 12 (14.63%) HTML5
5 9 (10.98%) .NET
6 8 (9.76%) CSS3
6 8 (9.76%) Twitter Bootstrap
7 7 (8.54%) Zend Framework
8 6 (7.32%) ASP.NET
9 3 (3.66%) XHTML
10 2 (2.44%) XML
10 2 (2.44%) J2EE
10 2 (2.44%) JSP
10 2 (2.44%) Hibernate
10 2 (2.44%) Spring
10 2 (2.44%) Spring MVC
11 1 (1.22%) WCF
11 1 (1.22%) CodeIgniter
11 1 (1.22%) RESTful
11 1 (1.22%) ASP.NET MVC
Miscellaneous
1 16 (19.51%) Social Media
2 15 (18.29%) Analytical Skills
3 14 (17.07%) Digital Media
4 11 (13.41%) User Experience
5 6 (7.32%) Copywriting
6 3 (3.66%) Blog
6 3 (3.66%) Data Protection Act
6 3 (3.66%) New Media
6 3 (3.66%) Mobile App
7 1 (1.22%) Mathematics
7 1 (1.22%) iPhone
7 1 (1.22%) Graphic Design
Operating Systems
1 2 (2.44%) Linux
1 2 (2.44%) Android
2 1 (1.22%) Apple iOS
Processes & Methodologies
1 28 (34.15%) SEO
2 26 (31.71%) Digital Marketing
3 24 (29.27%) Pay per click
4 18 (21.95%) CRM
5 16 (19.51%) E-Commerce
5 16 (19.51%) Agile Software Development
6 14 (17.07%) Online Marketing
7 13 (15.85%) Analytics
8 9 (10.98%) Scrum
8 9 (10.98%) Mentoring
9 8 (9.76%) Email Marketing
10 7 (8.54%) Change Management
11 6 (7.32%) MVC
11 6 (7.32%) B2B
12 5 (6.10%) Business Development
12 5 (6.10%) Time Management
12 5 (6.10%) Kanban
12 5 (6.10%) Data Protection
12 5 (6.10%) Data Cleansing
13 4 (4.88%) Web Design
Programming Languages
1 11 (13.41%) PHP
2 7 (8.54%) PHP5
3 6 (7.32%) C#
3 6 (7.32%) JavaScript
4 5 (6.10%) Java
5 4 (4.88%) SQL
6 1 (1.22%) Objective-C
6 1 (1.22%) C
Qualifications
1 9 (10.98%) Degree
2 4 (4.88%) HND
3 3 (3.66%) HNC
Vendors
1 9 (10.98%) Zend
1 9 (10.98%) Facebook
2 7 (8.54%) Microsoft
3 5 (6.10%) Google
4 4 (4.88%) Adobe
5 2 (2.44%) HP
5 2 (2.44%) Dell
5 2 (2.44%) Sage
5 2 (2.44%) SonicWALL
6 1 (1.22%) Appcelerator
6 1 (1.22%) Oracle
6 1 (1.22%) Twitter
Preston
Net Recruit.co.uk Ltd
Salary: Competitive, Dependent on Experience
Posted: 2 days ago
Lancashire
Oscar Associates (UK) Ltd
Salary: £20000 - £25000 per annum + Free Parking and Health Care
Posted: 2 days ago
Nelson, Lancashire
Circle Recruitment
Salary: £25000 - £30000 per annum + Benefits
Posted: 3 days ago
Chorley
Recruitment Genius
Posted: 17 days ago
Preston
Computer Futures
Salary: £35000 - £42000 per annum + competitive
Posted: 25 days ago