The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Lancashire region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 22 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 Aug 2014
Same period 2013 Same period 2012
Marketing
Rank 22 30 27
Rank change year-on-year
+8 -3
Permanent jobs citing Marketing 50 34 36
As % of all permanent IT jobs located in Lancashire 9.60% 6.53% 6.87%
As % of the General category 30.30% 19.32% 19.35%
Number of salaries quoted 38 27 30
Average salary £40,000 £30,000 £27,500
Average salary % change year-on-year
+33.33% +9.09%
90% offered a salary of more than £17,000 £18,000 £21,350
10% offered a salary of more than £70,000 £35,000 £51,125
UK excluding London average salary £37,500 £35,000 £35,000
% change year-on-year
+7.14% -
Marketing
North West

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Lancashire region.

General Category
Lancashire
Permanent IT job ads with a match in the
General category
165 176 186
As % of all permanent IT jobs located in Lancashire 31.67% 33.78% 35.50%
Number of salaries quoted 144 151 156
Average salary £40,000 £32,500 £35,000
Average salary % change year-on-year
+23.07% -7.14%
90% offered a salary of more than £22,500 £18,000 £20,000
10% offered a salary of more than £65,000 £51,125 £53,250
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Marketing
Jobs Demand Trend in Lancashire

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Lancashire region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Lancashire

Marketing
Salary Trend in Lancashire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Lancashire region.

Marketing Salary Trend in Lancashire

Marketing
Salary Histogram in Lancashire

This chart provides a salary histogram for IT jobs citing Marketing across the Lancashire region over the 3 months to 22 August 2014.

Marketing Salary Histogram in Lancashire

Marketing
Job Locations in Lancashire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing within the Lancashire region over the 3 months to 22 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Preston +20 27 £30,000 +44.57% 1
Lancaster +1 7 £40,000 +33.33%
Burnley - 7 £70,000 -
Blackburn -2 6 £62,500 +78.57%
Accrington - 2 £23,500 - 1
Marketing
North West

Marketing
Top 30 Related IT Skills in Lancashire

For the 6 months to 22 August 2014, IT jobs across the Lancashire region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 36 (34.62%) SEO
2 29 (27.88%) E-Commerce
2 29 (27.88%) Analytics
3 28 (26.92%) Pay per click
4 25 (24.04%) HTML
5 24 (23.08%) Online Marketing
6 20 (19.23%) Digital Marketing
6 20 (19.23%) Social Media
6 20 (19.23%) CSS
7 18 (17.31%) jQuery
8 17 (16.35%) PHP
8 17 (16.35%) CRM
9 16 (15.38%) HTML5
10 15 (14.42%) Digital Media
11 14 (13.46%) MySQL
11 14 (13.46%) Degree
12 13 (12.50%) Retail
12 13 (12.50%) WordPress
13 12 (11.54%) Advertising
14 11 (10.58%) Agile Software Development
14 11 (10.58%) Magento
14 11 (10.58%) Facebook
15 10 (9.62%) Data Analysis
15 10 (9.62%) Google
15 10 (9.62%) SQL Server
16 9 (8.65%) .NET
16 9 (8.65%) JavaScript
16 9 (8.65%) Scrum
16 9 (8.65%) Google Analytics
16 9 (8.65%) Email Marketing

Marketing
Top Related IT Skills in Lancashire by Category

For the 6 months to 22 August 2014, IT jobs across the Lancashire region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 13 (12.50%) WordPress
2 7 (6.73%) CMS
3 2 (1.92%) Apache
Applications
1 8 (7.69%) MS Excel
2 5 (4.81%) Adobe Illustrator
3 4 (3.85%) Photoshop
4 1 (0.96%) InDesign
4 1 (0.96%) MS PowerPoint
4 1 (0.96%) PowerPivot
Business Applications
1 11 (10.58%) Magento
2 9 (8.65%) Google Analytics
Cloud Services
1 5 (4.81%) Cloud Computing
2 4 (3.85%) Microsoft Azure
Communications & Networking
1 2 (1.92%) Internet
2 1 (0.96%) DNS
2 1 (0.96%) FTP
2 1 (0.96%) Extranet
2 1 (0.96%) Intranet
Database & Business Intelligence
1 14 (13.46%) MySQL
2 10 (9.62%) SQL Server
3 2 (1.92%) Relational Database
3 2 (1.92%) SQL Server Reporting Services
3 2 (1.92%) MS Access
4 1 (0.96%) SQL Server 2005
4 1 (0.96%) SQL Server Integration Services
4 1 (0.96%) SQL Server Analysis Services
Development Applications
1 4 (3.85%) Dreamweaver
2 2 (1.92%) Git (software)
2 2 (1.92%) Subversion
3 1 (0.96%) Appcelerator Titanium
General
1 13 (12.50%) Retail
2 12 (11.54%) Advertising
3 7 (6.73%) Finance
4 6 (5.77%) Russian Language
4 6 (5.77%) Swedish Language
5 5 (4.81%) Financial Institution
6 4 (3.85%) Legal
7 2 (1.92%) Back Office
Job Titles
1 26 (25.00%) Developer
2 13 (12.50%) Web Developer
3 12 (11.54%) Senior Developer
4 11 (10.58%) Analyst
4 11 (10.58%) Project Manager
5 10 (9.62%) Digital Project Manager
5 10 (9.62%) PHP Developer
6 9 (8.65%) Agile Project Manager
7 7 (6.73%) PHP Web Developer
7 7 (6.73%) Senior PHP Developer
7 7 (6.73%) Senior PHP Web Developer
7 7 (6.73%) Senior Web Developer
8 6 (5.77%) C# .NET Developer
8 6 (5.77%) C# Developer
8 6 (5.77%) Business Analyst
9 5 (4.81%) Telemarketer
9 5 (4.81%) C# ASP.NET Developer
9 5 (4.81%) Senior C# Developer
9 5 (4.81%) Designer
10 4 (3.85%) PPC Executive
Libraries, Frameworks & Software Standards
1 25 (24.04%) HTML
2 20 (19.23%) CSS
3 18 (17.31%) jQuery
4 16 (15.38%) HTML5
5 9 (8.65%) .NET
5 9 (8.65%) CSS3
6 7 (6.73%) Zend Framework
6 7 (6.73%) Twitter Bootstrap
7 6 (5.77%) ASP.NET
8 3 (2.88%) XHTML
8 3 (2.88%) Ajax
9 2 (1.92%) MooTools
9 2 (1.92%) Spring
9 2 (1.92%) Hibernate
9 2 (1.92%) Django
9 2 (1.92%) Spring MVC
9 2 (1.92%) Ruby on Rails
9 2 (1.92%) XML
9 2 (1.92%) JSP
9 2 (1.92%) J2EE
Miscellaneous
1 20 (19.23%) Social Media
2 15 (14.42%) Digital Media
3 6 (5.77%) Copywriting
4 3 (2.88%) Data Protection Act
4 3 (2.88%) Blog
4 3 (2.88%) New Media
4 3 (2.88%) Visualisation
5 2 (1.92%) Mobile App
5 2 (1.92%) Mathematics
5 2 (1.92%) Graphic Design
6 1 (0.96%) Smartphone
6 1 (0.96%) iPhone
Operating Systems
1 4 (3.85%) Linux
2 1 (0.96%) Android
Processes & Methodologies
1 36 (34.62%) SEO
2 29 (27.88%) E-Commerce
2 29 (27.88%) Analytics
3 28 (26.92%) Pay per click
4 24 (23.08%) Online Marketing
5 20 (19.23%) Digital Marketing
6 17 (16.35%) CRM
7 11 (10.58%) Agile Software Development
8 10 (9.62%) Data Analysis
9 9 (8.65%) Scrum
9 9 (8.65%) Email Marketing
10 8 (7.69%) MVC
10 8 (7.69%) B2B
11 7 (6.73%) Web Design
11 7 (6.73%) Change Management
11 7 (6.73%) Business Development
12 6 (5.77%) Web Development
13 5 (4.81%) Web Marketing
13 5 (4.81%) Continuous Improvement
13 5 (4.81%) Marketing Analytics
Programming Languages
1 17 (16.35%) PHP
2 9 (8.65%) JavaScript
3 8 (7.69%) SQL
4 7 (6.73%) PHP5
5 6 (5.77%) C#
6 2 (1.92%) Ruby
6 2 (1.92%) Java
6 2 (1.92%) Python
Qualifications
1 14 (13.46%) Degree
2 4 (3.85%) ISEB
2 4 (3.85%) HND
3 3 (2.88%) HNC
Vendors
1 11 (10.58%) Facebook
2 10 (9.62%) Google
3 7 (6.73%) Zend
4 5 (4.81%) Microsoft
5 4 (3.85%) Adobe
6 2 (1.92%) Twitter
7 1 (0.96%) Yahoo!
7 1 (0.96%) Appcelerator
Leyland, Lancashire
Premier Group Recruitment
Salary: £18000 - £22000 per annum
Posted: 14 hours ago
Leyland, Lancashire
Newton Blue
Salary: £40000 - £50000 per annum + car and benefits
Posted: 3 days ago
Accrington, Lancashire
Blue Octopus Recruitment LLP
Salary: £27,794 per annum
Posted: 3 days ago
Longridge, Lancashire
The Smart List
Salary: £Depending on experience
Posted: 14 days ago
Blackpool, Lancashire
The Smart List
Salary: £Depending on experience
Posted: 14 days ago
Preston, Lancashire
The Smart List
Salary: £Depending on experience
Posted: 14 days ago