The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Lancashire region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Marketing
Rank 25 35 45
Rank change year-on-year
+10 +10
Permanent jobs citing Marketing 40 28 11
As % of all permanent IT jobs located in Lancashire 7.89% 5.67% 2.48%
As % of the General category 26.85% 22.76% 6.21%
Number of salaries quoted 33 21 8
Average salary £25,000 £36,041 £39,000
Average salary % change year-on-year
-30.63% -7.58%
90% offered a salary of more than £22,100 £25,000 £30,000
10% offered a salary of more than £37,500 £80,000 £51,750
UK excluding London average salary £37,500 £37,500 £36,000
% change year-on-year
- +4.16%
Marketing
North West

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Lancashire region.

General Category
Lancashire
Permanent IT job ads with a match in the
General category
149 123 177
As % of all permanent IT jobs located in Lancashire 29.39% 24.90% 39.86%
Number of salaries quoted 131 97 157
Average salary £35,335 £35,000 £35,000
Average salary % change year-on-year
+0.95% -
90% offered a salary of more than £22,500 £25,400 £19,750
10% offered a salary of more than £50,000 £48,750 £63,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Marketing
Jobs Demand Trend in Lancashire

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Lancashire region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Lancashire

Marketing
Salary Trend in Lancashire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Lancashire region.

Marketing Salary Trend in Lancashire

Marketing
Salary Histogram in Lancashire

This chart provides a salary histogram for IT jobs citing Marketing across the Lancashire region over the 3 months to 19 December 2014.

Marketing Salary Histogram in Lancashire

Marketing
Job Locations in Lancashire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing within the Lancashire region over the 3 months to 19 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Preston -2 12 £25,000 -32.01%
Nelson - 12 £27,500 -
Blackburn +3 4 £27,500 +10.00% 1
Burnley - 2 £22,500 - 1
Lancaster +4 1 £36,000 +10.76%
Marketing
North West

Marketing
Top 30 Related IT Skills in Lancashire

For the 6 months to 19 December 2014, IT jobs across the Lancashire region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 34 (43.59%) HTML
2 32 (41.03%) Digital Marketing
3 28 (35.90%) jQuery
4 23 (29.49%) HTML5
4 23 (29.49%) CSS
5 21 (26.92%) PHP
5 21 (26.92%) SEO
6 20 (25.64%) Analytical Skills
7 19 (24.36%) MySQL
8 17 (21.79%) CRM
9 16 (20.51%) Magento
10 15 (19.23%) B2B
11 14 (17.95%) Pay per click
12 13 (16.67%) Online Marketing
12 13 (16.67%) WordPress
13 12 (15.38%) CSS3
14 11 (14.10%) Social Media
15 10 (12.82%) CakePHP
15 10 (12.82%) OO
15 10 (12.82%) Adobe
16 9 (11.54%) Zend
16 9 (11.54%) OOP
16 9 (11.54%) Ajax
16 9 (11.54%) User Experience
16 9 (11.54%) Drupal
16 9 (11.54%) Data Integration
17 8 (10.26%) Advertising
17 8 (10.26%) Twitter Bootstrap
17 8 (10.26%) Degree
17 8 (10.26%) Agile Software Development

Marketing
Top Related IT Skills in Lancashire by Category

For the 6 months to 19 December 2014, IT jobs across the Lancashire region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 13 (16.67%) WordPress
2 9 (11.54%) Drupal
3 1 (1.28%) CMS
Applications
1 7 (8.97%) Adobe Illustrator
2 6 (7.69%) Photoshop
3 5 (6.41%) Adobe Creative Suite
4 4 (5.13%) InDesign
5 3 (3.85%) MS Excel
6 2 (2.56%) Fireworks
Business Applications
1 16 (20.51%) Magento
2 1 (1.28%) Google Analytics
Cloud Services
1 5 (6.41%) Cloud Computing
Communications & Networking
1 4 (5.13%) Internet
2 1 (1.28%) Extranet
2 1 (1.28%) FTP
2 1 (1.28%) Intranet
Database & Business Intelligence
1 19 (24.36%) MySQL
2 5 (6.41%) SQL Server
3 2 (2.56%) MS Access
3 2 (2.56%) Relational Database
4 1 (1.28%) SQL Server Reporting Services
4 1 (1.28%) SQL Server Integration Services
4 1 (1.28%) SQL Server Analysis Services
Development Applications
1 3 (3.85%) Dreamweaver
General
1 8 (10.26%) Advertising
2 5 (6.41%) Retail
Job Titles
1 29 (37.18%) Developer
2 16 (20.51%) PHP Developer
3 12 (15.38%) Designer
4 11 (14.10%) Senior Developer
5 10 (12.82%) Web Developer
6 7 (8.97%) PHP Web Developer
6 7 (8.97%) Senior PHP Developer
6 7 (8.97%) Senior PHP Web Developer
6 7 (8.97%) Senior Web Developer
6 7 (8.97%) Marketing Executive
6 7 (8.97%) Digital Marketing Executive
7 6 (7.69%) Web Designer
8 5 (6.41%) Telemarketer
8 5 (6.41%) C# Developer
8 5 (6.41%) C# .NET Developer
9 4 (5.13%) PPC Manager
9 4 (5.13%) PPC Analyst
9 4 (5.13%) PPC Specialist
9 4 (5.13%) PPC Executive
9 4 (5.13%) Senior C# Developer
Libraries, Frameworks & Software Standards
1 34 (43.59%) HTML
2 28 (35.90%) jQuery
3 23 (29.49%) HTML5
3 23 (29.49%) CSS
4 12 (15.38%) CSS3
5 10 (12.82%) CakePHP
6 9 (11.54%) Ajax
7 8 (10.26%) Twitter Bootstrap
8 7 (8.97%) Zend Framework
9 6 (7.69%) .NET
10 5 (6.41%) ASP.NET
11 3 (3.85%) Laravel
11 3 (3.85%) REST
11 3 (3.85%) JSON
12 1 (1.28%) Spring MVC
12 1 (1.28%) Symfony
12 1 (1.28%) JSP
12 1 (1.28%) XML
12 1 (1.28%) Flash
12 1 (1.28%) XHTML
Miscellaneous
1 20 (25.64%) Analytical Skills
2 11 (14.10%) Social Media
3 9 (11.54%) Data Integration
3 9 (11.54%) User Experience
4 7 (8.97%) Digital Media
5 6 (7.69%) Mobile App
6 5 (6.41%) Copywriting
7 1 (1.28%) Blog
7 1 (1.28%) Graphic Design
7 1 (1.28%) Mathematics
7 1 (1.28%) New Media
Operating Systems
1 3 (3.85%) Android
1 3 (3.85%) Apple iOS
Processes & Methodologies
1 32 (41.03%) Digital Marketing
2 21 (26.92%) SEO
3 17 (21.79%) CRM
4 15 (19.23%) B2B
5 14 (17.95%) Pay per click
6 13 (16.67%) Online Marketing
7 10 (12.82%) OO
8 9 (11.54%) OOP
9 8 (10.26%) Agile Software Development
9 8 (10.26%) Web Development
10 7 (8.97%) Email Marketing
10 7 (8.97%) Web Design
11 6 (7.69%) Mobile Application Development
12 5 (6.41%) Change Management
12 5 (6.41%) Business Development
12 5 (6.41%) Kanban
12 5 (6.41%) Data Cleansing
13 4 (5.13%) Responsive Web Design
13 4 (5.13%) Service Delivery
14 3 (3.85%) Marketing Strategy
Programming Languages
1 21 (26.92%) PHP
2 7 (8.97%) PHP5
2 7 (8.97%) JavaScript
3 6 (7.69%) C#
3 6 (7.69%) Java
4 3 (3.85%) SQL
4 3 (3.85%) Objective-C
5 2 (2.56%) C
Qualifications
1 8 (10.26%) Degree
2 1 (1.28%) HNC
2 1 (1.28%) HND
Quality Assurance & Compliance
1 3 (3.85%) SLA
Vendors
1 10 (12.82%) Adobe
2 9 (11.54%) Zend
3 4 (5.13%) Microsoft
4 2 (2.56%) SonicWALL
4 2 (2.56%) Facebook
4 2 (2.56%) HP
4 2 (2.56%) Dell
4 2 (2.56%) Sage
5 1 (1.28%) Google
5 1 (1.28%) Twitter
5 1 (1.28%) Oracle
Blackburn, Lancashire
Circle Recruitment
Salary: £38000 - £40000 per annum
Posted: 2 days ago
Lancashire
Integrated Talent Solutions
Salary: £20,000 - £30,000 DOE
Posted: 8 days ago
Burnley, Lancashire
The Little Black Book Agency
Posted: 10 days ago