The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Lancashire region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 28 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 May 2015
Same period 2014 Same period 2013
Marketing
Rank 28 14 43
Rank change year-on-year
-14 +29
Permanent jobs citing Marketing 39 57 18
As % of all permanent IT jobs located in Lancashire 7.50% 13.04% 3.64%
As % of the General category 20.86% 35.40% 11.18%
Number of salaries quoted 22 35 15
Average salary £22,500 £30,000 £30,000
Average salary % change year-on-year
-25.00% -
90% offered a salary of more than £21,500 £17,000 £21,500
10% offered a salary of more than £45,000 £70,000 £45,000
UK excluding London average salary £40,000 £38,000 £37,500
% change year-on-year
+5.26% +1.33%
Marketing
North West

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Lancashire region.

General Category
Lancashire
Permanent IT job ads with a match in the
General category
187 161 161
As % of all permanent IT jobs located in Lancashire 35.96% 36.84% 32.59%
Number of salaries quoted 154 112 143
Average salary £37,500 £35,000 £34,000
Average salary % change year-on-year
+7.14% +2.94%
90% offered a salary of more than £24,500 £22,500 £23,400
10% offered a salary of more than £50,000 £55,000 £59,000
UK excluding London average salary £45,000 £43,000 £42,500
% change year-on-year
+4.65% +1.17%

Marketing
Jobs Demand Trend in Lancashire

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Lancashire region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Lancashire

Marketing
Salary Trend in Lancashire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Lancashire region.

Marketing Salary Trend in Lancashire

Marketing
Salary Histogram in Lancashire

This chart provides a salary histogram for IT jobs citing Marketing across the Lancashire region over the 3 months to 28 May 2015.

Marketing Salary Histogram in Lancashire

Marketing
Job Locations in Lancashire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing within the Lancashire region over the 3 months to 28 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Preston -6 17 £24,000 -58.62% 3
Lancaster -2 2 - - 1
Chorley -5 2 £58,750 +80.76%
Blackpool - 2 £23,438 -
Nelson - 2 £29,500 -
Marketing
North West

Marketing
Top 30 Related IT Skills in Lancashire

For the 6 months to 28 May 2015, IT jobs across the Lancashire region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 59 (62.11%) HTML
2 43 (45.26%) CSS
3 39 (41.05%) Digital Marketing
4 38 (40.00%) jQuery
5 36 (37.89%) PHP
6 35 (36.84%) Email Marketing
7 31 (32.63%) WordPress
7 31 (32.63%) SEO
8 29 (30.53%) Social Media
9 28 (29.47%) Pay per click
10 26 (27.37%) Web Development
11 24 (25.26%) Adobe
12 23 (24.21%) Photoshop
13 21 (22.11%) Content Management
14 18 (18.95%) HTML5
14 18 (18.95%) B2B
14 18 (18.95%) User Experience
15 17 (17.89%) Adobe Creative Suite
15 17 (17.89%) Online Marketing
15 17 (17.89%) Social Media Marketing
16 15 (15.79%) MySQL
16 15 (15.79%) Adobe Illustrator
16 15 (15.79%) Analytical Skills
17 14 (14.74%) Web Design
18 13 (13.68%) CakePHP
19 12 (12.63%) Drupal
19 12 (12.63%) Ajax
19 12 (12.63%) Data Integration
19 12 (12.63%) Magento
19 12 (12.63%) CMS

Marketing
Top Related IT Skills in Lancashire by Category

For the 6 months to 28 May 2015, IT jobs across the Lancashire region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 31 (32.63%) WordPress
2 12 (12.63%) Drupal
2 12 (12.63%) CMS
3 4 (4.21%) Node.js
Applications
1 23 (24.21%) Photoshop
2 17 (17.89%) Adobe Creative Suite
3 15 (15.79%) Adobe Illustrator
4 11 (11.58%) Fireworks
5 4 (4.21%) InDesign
6 1 (1.05%) MS Excel
Business Applications
1 12 (12.63%) Magento
2 5 (5.26%) SAP Oil and Gas
3 1 (1.05%) WebTrends
Cloud Services
1 9 (9.47%) Google Analytics
2 1 (1.05%) Adobe Analytics
Communications & Networking
1 3 (3.16%) Internet
Database & Business Intelligence
1 15 (15.79%) MySQL
2 3 (3.16%) SQL Server
2 3 (3.16%) DB2
3 1 (1.05%) Data Warehouse
3 1 (1.05%) SQL Server Integration Services
3 1 (1.05%) SQL Server Reporting Services
Development Applications
1 7 (7.37%) Dreamweaver
2 4 (4.21%) Grunt
2 4 (4.21%) Bower
General
1 9 (9.47%) Retail
2 8 (8.42%) Finance
3 7 (7.37%) Advertising
4 5 (5.26%) Manufacturing
4 5 (5.26%) Electronics
4 5 (5.26%) Telecoms
5 2 (2.11%) Back Office
6 1 (1.05%) Billing
Job Titles
1 47 (49.47%) Developer
2 21 (22.11%) PHP Developer
3 19 (20.00%) Designer
4 11 (11.58%) Web Designer
5 9 (9.47%) Marketing Manager
6 8 (8.42%) Junior PHP Developer
6 8 (8.42%) Junior
6 8 (8.42%) Junior Developer
7 7 (7.37%) Web Developer
7 7 (7.37%) Java Developer
7 7 (7.37%) PPC Specialist
7 7 (7.37%) Marketing Executive
7 7 (7.37%) PPC Executive
7 7 (7.37%) PPC Manager
7 7 (7.37%) PPC Analyst
8 6 (6.32%) Graphic Designer
9 5 (5.26%) Front-End Developer
9 5 (5.26%) Website Developer
10 4 (4.21%) Project Manager
11 3 (3.16%) .NET Developer
Libraries, Frameworks & Software Standards
1 59 (62.11%) HTML
2 43 (45.26%) CSS
3 38 (40.00%) jQuery
4 18 (18.95%) HTML5
5 13 (13.68%) CakePHP
6 12 (12.63%) Ajax
7 7 (7.37%) .NET
7 7 (7.37%) ASP.NET
8 6 (6.32%) CSS3
9 4 (4.21%) Razor View Engine
10 3 (3.16%) Laravel
10 3 (3.16%) REST
10 3 (3.16%) JSON
11 1 (1.05%) Flash
11 1 (1.05%) Symfony
Miscellaneous
1 29 (30.53%) Social Media
2 18 (18.95%) User Experience
3 15 (15.79%) Analytical Skills
4 12 (12.63%) Data Integration
5 8 (8.42%) Copywriting
6 5 (5.26%) DTV
6 5 (5.26%) Blog
7 3 (3.16%) Mobile App
8 2 (2.11%) Management Information System
Processes & Methodologies
1 39 (41.05%) Digital Marketing
2 35 (36.84%) Email Marketing
3 31 (32.63%) SEO
4 28 (29.47%) Pay per click
5 26 (27.37%) Web Development
6 21 (22.11%) Content Management
7 18 (18.95%) B2B
8 17 (17.89%) Online Marketing
8 17 (17.89%) Social Media Marketing
9 14 (14.74%) Web Design
10 12 (12.63%) OOP
10 12 (12.63%) OO
11 10 (10.53%) E-Commerce
12 9 (9.47%) Analytics
13 7 (7.37%) Scrum
13 7 (7.37%) PRINCE2
13 7 (7.37%) Agile Software Development
14 6 (6.32%) Business Intelligence
14 6 (6.32%) Programme Management
15 5 (5.26%) Responsive Web Design
Programming Languages
1 36 (37.89%) PHP
2 8 (8.42%) JavaScript
3 7 (7.37%) Java
4 4 (4.21%) C#
5 3 (3.16%) COBOL
6 1 (1.05%) C
6 1 (1.05%) SQL
Qualifications
1 11 (11.58%) Degree
Quality Assurance & Compliance
1 3 (3.16%) SLA
1 3 (3.16%) QA
Vendors
1 24 (25.26%) Adobe
2 9 (9.47%) Google
3 5 (5.26%) SAP
4 4 (4.21%) Twitter
5 3 (3.16%) Oracle
6 1 (1.05%) Marketo
6 1 (1.05%) Sage
6 1 (1.05%) Coremetrics
Preston, Lancashire
Searchability
Salary: £20000 - £25000 per annum + Benefits
Posted: Yesterday
Preston, Lancashire
Searchability
Salary: £25000 - £30000 per annum + Benefits
Posted: 2 days ago
Preston
Applause IT Innovation
Salary: £25000 - £35000 per annum + Benefits, Training & Progression
Posted: 11 days ago
Lancashire
The Advocate Group
Posted: 16 days ago
Lancaster
I4 Recruitment
Salary: Market related
Posted: 22 days ago