The table below looks at the prevalence of the term Marketing in IT contracts advertised for the North West region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 23 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
23 Jan 2017
Same period 2016 Same period 2015
Marketing
England / North West
Rank 67 82 105
Rank change year-on-year
+15 +23
Contract jobs citing Marketing 65 77 33
As % of all contract IT jobs located in the North West 2.50% 2.03% 1.05%
As % of the General category 8.40% 6.36% 2.97%
Number of daily rates quoted 45 46 21
Median daily rate £388 £383 £295
Median daily rate % change year-on-year
+1.30% +29.66%
90% offered a daily rate of more than £250 £196 £270
10% offered a daily rate of more than £550 £633 £400
UK excluding London median daily rate £375 £375 £355
% change year-on-year
- +5.63%
Number of hourly rates quoted 5 3 0
Median hourly rate £29.00 £12.50 -
Median hourly rate % change year-on-year
+132.00% -
UK excluding London median hourly rate £21.98 £21.25 £20.25
% change year-on-year
+3.41% +4.93%

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the North West region.

General Category
North West
Contract IT job ads with a match in the
General category
774 1210 1111
As % of all contract IT jobs located in the North West 29.76% 31.88% 35.44%
Number of daily rates quoted 486 766 654
Median daily rate £405 £413 £375
Median daily rate % change year-on-year
-1.81% +10.00%
90% offered a daily rate of more than £250 £275 £225
10% offered a daily rate of more than £550 £550 £547
UK excluding London median daily rate £400 £400 £400
Number of hourly rates quoted 47 56 47
Median hourly rate £16.00 £25.00 £18.00
Median hourly rate % change year-on-year
-36.00% +38.88%
90% offered a hourly rate of more than £11.50 £13.36 £12.42
10% offered a hourly rate of more than £50.00 £53.08 £40.90
UK excluding London median hourly rate £26.50 £35.00 £27.50
% change year-on-year
-24.28% +27.27%

Marketing
Jobs Demand Trend in the North West

The demand trend of contract jobs across the North West region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in the North West

Marketing
Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the North West region.

Marketing Daily Rate Trend in the North West

Marketing
Daily Rate Histogram in the North West

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the North West region over the 3 months to 23 January 2017.

Marketing Daily Rate Histogram in the North West

Marketing
Hourly Rate Trend in the North West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the North West region.

Marketing Hourly Rate Trend in the North West

Marketing
Hourly Rate Histogram in the North West

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Marketing across the North West region over the 3 months to 23 January 2017.

Marketing Hourly Rate Histogram in the North West

Marketing
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the North West region over the 3 months to 23 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +9 41 £388 +19.23% 56
Lancashire +5 9 £250 -58.84% 18
Merseyside -3 5 £320 -11.72% 7
Cheshire +21 3 £475 -5.00% 27
Marketing
England

Marketing
Top 30 Related IT Skills in the North West

For the 6 months to 23 January 2017, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the North West region with a requirement for Marketing.

1 39 (33.05%) Finance
2 32 (27.12%) Business Intelligence
3 30 (25.42%) Digital Marketing
4 28 (23.73%) Agile Software Development
4 28 (23.73%) SAP
5 27 (22.88%) Manufacturing
6 26 (22.03%) Telecoms
7 23 (19.49%) Programme Management
8 21 (17.80%) Electronics
8 21 (17.80%) SAP Oil and Gas
9 20 (16.95%) SQL
10 18 (15.25%) Java
10 18 (15.25%) Big Data
10 18 (15.25%) Analytics
11 15 (12.71%) CRM
11 15 (12.71%) Retail
12 14 (11.86%) User Experience
13 13 (11.02%) Web Analytics
13 13 (11.02%) Business Analysis
13 13 (11.02%) Project Management
13 13 (11.02%) JavaScript
13 13 (11.02%) Python
14 12 (10.17%) HTML
14 12 (10.17%) SAS
15 11 (9.32%) E-Commerce
15 11 (9.32%) CSS
15 11 (9.32%) Degree
16 10 (8.47%) Google
16 10 (8.47%) Open Source
16 10 (8.47%) SEO

Marketing
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (10.17%) SAS
2 10 (8.47%) Apache Spark
2 10 (8.47%) CMS
3 3 (2.54%) Apache
4 2 (1.69%) Drupal
4 2 (1.69%) WebSphere
5 1 (0.85%) Apache Pig
5 1 (0.85%) Kentico
5 1 (0.85%) Magnolia
5 1 (0.85%) MS Exchange
5 1 (0.85%) SharePoint
5 1 (0.85%) Umbraco
5 1 (0.85%) WordPress
Applications
1 6 (5.08%) MS Excel
1 6 (5.08%) MS PowerPoint
1 6 (5.08%) SPSS
2 4 (3.39%) MS Visio
2 4 (3.39%) Photoshop
3 2 (1.69%) Adobe Illustrator
3 2 (1.69%) MS Office
4 1 (0.85%) InDesign
Business Applications
1 21 (17.80%) SAP Oil and Gas
2 4 (3.39%) Unit4 Business World
3 3 (2.54%) Dynamics NAV
4 1 (0.85%) Dynamics CRM
4 1 (0.85%) Unica
Cloud Services
1 7 (5.93%) Microsoft Azure
2 6 (5.08%) Amazon AWS
2 6 (5.08%) Google Cloud Platform
3 3 (2.54%) Google Analytics
4 2 (1.69%) Amazon EMR
5 1 (0.85%) AdWords
5 1 (0.85%) Force.com
5 1 (0.85%) GitHub
5 1 (0.85%) SmartFocus
Communications & Networking
1 1 (0.85%) 2G
1 1 (0.85%) 3G
1 1 (0.85%) 4G
1 1 (0.85%) Fibre Channel
1 1 (0.85%) SAN
Database & Business Intelligence
1 18 (15.25%) Big Data
2 9 (7.63%) Hadoop
3 8 (6.78%) Data Mining
4 7 (5.93%) SAS Data Integration Studio
4 7 (5.93%) SQL Server
5 6 (5.08%) BusinessObjects
5 6 (5.08%) MySQL
5 6 (5.08%) Relational Database
6 5 (4.24%) Data Warehouse
7 2 (1.69%) Couchbase
7 2 (1.69%) Electronic Patient Records
7 2 (1.69%) HDInsight
7 2 (1.69%) MongoDB
7 2 (1.69%) NoSQL
7 2 (1.69%) Spark SQL
8 1 (0.85%) Amazon Redshift
8 1 (0.85%) Apache Hive
8 1 (0.85%) Impala
8 1 (0.85%) Oracle Database 12c
8 1 (0.85%) Sqoop
Development Applications
1 6 (5.08%) Git (software)
2 4 (3.39%) Grunt
2 4 (3.39%) Talend Open Studio
3 3 (2.54%) gulp
4 2 (1.69%) Jenkins
4 2 (1.69%) JIRA
4 2 (1.69%) Selenium
5 1 (0.85%) Babel
5 1 (0.85%) Cucumber
5 1 (0.85%) Team Foundation Server
5 1 (0.85%) Vagrant
General
1 39 (33.05%) Finance
2 27 (22.88%) Manufacturing
3 26 (22.03%) Telecoms
4 21 (17.80%) Electronics
5 15 (12.71%) Retail
6 4 (3.39%) Banking
7 3 (2.54%) Legal
7 3 (2.54%) Pharmaceutical
7 3 (2.54%) Publishing
8 2 (1.69%) Advertising
9 1 (0.85%) General Ledger
Job Titles
1 28 (23.73%) Developer
2 24 (20.34%) Analyst
3 12 (10.17%) Business Analyst
4 7 (5.93%) Project Manager
5 6 (5.08%) Consultant
5 6 (5.08%) Customer Analyst
5 6 (5.08%) Customer Insight Analyst
5 6 (5.08%) Insight Analyst
6 5 (4.24%) Architect
6 5 (4.24%) CRM Analyst
6 5 (4.24%) CRM Business Analyst
6 5 (4.24%) Front End Developer (Client-Side Developer)
6 5 (4.24%) Research Analyst
7 4 (3.39%) Big Data Engineer
7 4 (3.39%) Content Strategist
7 4 (3.39%) Data Engineer
7 4 (3.39%) Designer
7 4 (3.39%) Hadoop Engineer
7 4 (3.39%) Java Developer
8 3 (2.54%) Data Scientist
Libraries, Frameworks & Software Standards
1 12 (10.17%) HTML
2 11 (9.32%) CSS
3 8 (6.78%) Web Services
4 7 (5.93%) HTML5
5 6 (5.08%) .NET
5 6 (5.08%) AngularJS
5 6 (5.08%) CSS3
5 6 (5.08%) Twitter Bootstrap
6 5 (4.24%) Node.js
6 5 (4.24%) XML
7 4 (3.39%) jQuery
7 4 (3.39%) React
8 3 (2.54%) J2EE
8 3 (2.54%) Sass
9 2 (1.69%) ASP.NET
9 2 (1.69%) Behat
9 2 (1.69%) Ember.js
9 2 (1.69%) Redux
9 2 (1.69%) REST
9 2 (1.69%) Spark Streaming
Miscellaneous
1 14 (11.86%) User Experience
2 9 (7.63%) Credit Risk
3 8 (6.78%) Analytical Skills
3 8 (6.78%) Social Media
4 6 (5.08%) Data Integration
5 5 (4.24%) Algorithms
5 5 (4.24%) Copywriting
6 4 (3.39%) Mathematics
7 3 (2.54%) Data Centre
7 3 (2.54%) FMCG
7 3 (2.54%) Mobile App
7 3 (2.54%) NHS
7 3 (2.54%) Security Operations Centre
7 3 (2.54%) Statistics
7 3 (2.54%) Taxonomies
8 2 (1.69%) Life Science
8 2 (1.69%) Management Information System
9 1 (0.85%) Computer Science
9 1 (0.85%) Data Extraction
9 1 (0.85%) Informatics
Operating Systems
1 6 (5.08%) Linux
2 4 (3.39%) Windows
3 2 (1.69%) Windows Server
4 1 (0.85%) Unix
Processes & Methodologies
1 32 (27.12%) Business Intelligence
2 30 (25.42%) Digital Marketing
3 28 (23.73%) Agile Software Development
4 23 (19.49%) Programme Management
5 18 (15.25%) Analytics
6 15 (12.71%) CRM
7 13 (11.02%) Business Analysis
7 13 (11.02%) Project Management
7 13 (11.02%) Web Analytics
8 11 (9.32%) E-Commerce
9 10 (8.47%) Open Source
9 10 (8.47%) SEO
9 10 (8.47%) Stakeholder Management
10 9 (7.63%) Continuous Delivery
10 9 (7.63%) ETL
10 9 (7.63%) Market Research
11 8 (6.78%) Campaign Analysis
11 8 (6.78%) Content Management
11 8 (6.78%) GAP Analysis
11 8 (6.78%) Migration
Programming Languages
1 20 (16.95%) SQL
2 18 (15.25%) Java
3 13 (11.02%) JavaScript
3 13 (11.02%) Python
4 7 (5.93%) C
5 6 (5.08%) PHP
6 5 (4.24%) C#
7 3 (2.54%) R
8 2 (1.69%) ES6
8 2 (1.69%) F#
8 2 (1.69%) Groovy
8 2 (1.69%) Ruby
8 2 (1.69%) Scala
8 2 (1.69%) T-SQL
9 1 (0.85%) Apex Code
9 1 (0.85%) C++
9 1 (0.85%) PHP 5
9 1 (0.85%) SOQL
9 1 (0.85%) VB.NET
Qualifications
1 11 (9.32%) Degree
2 5 (4.24%) ISEB
2 5 (4.24%) SC Cleared
2 5 (4.24%) Security Cleared
3 3 (2.54%) PhD
4 1 (0.85%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 2 (1.69%) QA
2 1 (0.85%) Data Quality
2 1 (0.85%) GMP
2 1 (0.85%) GxP
System Software
1 2 (1.69%) Docker
2 1 (0.85%) Hyper-V
2 1 (0.85%) Virtual Machines
2 1 (0.85%) VMware Workstation
Systems Management
1 2 (1.69%) HP Quality Center
2 1 (0.85%) Opscode Chef
2 1 (0.85%) Puppet
Vendors
1 28 (23.73%) SAP
2 10 (8.47%) Google
3 7 (5.93%) Microsoft
3 7 (5.93%) Tableau
4 6 (5.08%) Oracle
5 4 (3.39%) Informatica
5 4 (3.39%) Talend
6 2 (1.69%) Ab Initio
6 2 (1.69%) Adobe
6 2 (1.69%) hybris
6 2 (1.69%) IBM
6 2 (1.69%) PeopleSoft
6 2 (1.69%) ServiceNow
6 2 (1.69%) Sitecore
7 1 (0.85%) Alterian
7 1 (0.85%) Brocade
7 1 (0.85%) Epiphany
7 1 (0.85%) EPiServer
7 1 (0.85%) Omniture
7 1 (0.85%) VMware
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