The table below looks at the prevalence of the term Marketing in IT contracts advertised for the North West region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 28 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
28 Sep 2016
Same period 2015 Same period 2014
Marketing
Rank 89 89 91
Rank change year-on-year
0 +2
Contract jobs citing Marketing 67 83 53
As % of all contract IT jobs located in the North West 1.89% 1.85% 1.67%
As % of the General category 6.27% 5.02% 5.22%
Number of daily rates quoted 42 54 29
Median daily rate £388 £413 £400
Median daily rate % change year-on-year
-6.06% +3.12%
90% offered a daily rate of more than £263 £182 £246
10% offered a daily rate of more than £550 £600 £500
UK excluding London median daily rate £365 £375 £375
% change year-on-year
-2.66% -
Number of hourly rates quoted 0 8 2
Median hourly rate - £59.50 £82.00
Median hourly rate % change year-on-year
- -27.43%
UK excluding London median hourly rate £17.50 £33.15 £25.00
% change year-on-year
-47.20% +32.58%
Marketing
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the North West region.

General Category
North West
Contract IT job ads with a match in the
General category
1068 1654 1016
As % of all contract IT jobs located in the North West 30.05% 36.79% 32.07%
Number of daily rates quoted 668 959 568
Median daily rate £400 £425 £400
Median daily rate % change year-on-year
-5.88% +6.25%
90% offered a daily rate of more than £267 £285 £260
10% offered a daily rate of more than £538 £550 £525
UK excluding London median daily rate £400 £400 £400
Number of hourly rates quoted 46 65 47
Median hourly rate £14.00 £29.01 £19.00
Median hourly rate % change year-on-year
-51.74% +52.68%
90% offered a hourly rate of more than £13.50 £12.00 £10.00
10% offered a hourly rate of more than £43.00 £54.00 £45.00
UK excluding London median hourly rate £20.50 £30.00 £26.50
% change year-on-year
-31.66% +13.20%

Marketing
Jobs Demand Trend in the North West

The demand trend of contract jobs across the North West region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in the North West

Marketing
Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the North West region.

Marketing Daily Rate Trend in the North West

Marketing
Daily Rate Histogram in the North West

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the North West region over the 3 months to 28 September 2016.

Marketing Daily Rate Histogram in the North West

Marketing
Hourly Rate Trend in the North West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the North West region.

Marketing Hourly Rate Trend in the North West

Marketing
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the North West region over the 3 months to 28 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -30 25 £350 -13.84% 40
Lancashire +24 10 £375 -37.50% 14
Merseyside +4 5 £455 +58.26% 9
Cheshire -7 3 £300 -48.93% 25
Cumbria +13 1 £162 - 8
Marketing
England

Marketing
Top 30 Related IT Skills in the North West

For the 6 months to 28 September 2016, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the North West region with a requirement for Marketing.

1 54 (39.13%) Finance
2 44 (31.88%) Business Intelligence
2 44 (31.88%) Digital Marketing
3 40 (28.99%) SAP
4 31 (22.46%) Telecoms
5 30 (21.74%) Manufacturing
6 28 (20.29%) Electronics
6 28 (20.29%) Programme Management
6 28 (20.29%) SAP Oil and Gas
7 27 (19.57%) Agile Software Development
8 24 (17.39%) SQL
9 23 (16.67%) E-Commerce
10 22 (15.94%) Analytics
11 18 (13.04%) CRM
11 18 (13.04%) SAS
12 17 (12.32%) Retail
12 17 (12.32%) Web Development
13 16 (11.59%) SEO
13 16 (11.59%) JavaScript
14 15 (10.87%) HTML
14 15 (10.87%) Microsoft
14 15 (10.87%) User Experience
15 14 (10.14%) Degree
15 14 (10.14%) CSS
16 13 (9.42%) SQL Server
16 13 (9.42%) Project Management
17 12 (8.70%) Java
17 12 (8.70%) PHP
17 12 (8.70%) ETL
17 12 (8.70%) CMS

Marketing
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 18 (13.04%) SAS
2 12 (8.70%) CMS
3 8 (5.80%) SharePoint
4 6 (4.35%) WordPress
5 4 (2.90%) Apache
5 4 (2.90%) Tomcat
6 3 (2.17%) WebSphere
7 2 (1.45%) BizTalk Server
7 2 (1.45%) Drupal
7 2 (1.45%) Joomla!
7 2 (1.45%) Oracle Service Bus
8 1 (0.72%) Alfresco
8 1 (0.72%) Apache Spark
8 1 (0.72%) Exchange Server 2003
8 1 (0.72%) IBM Notes
8 1 (0.72%) JBoss
8 1 (0.72%) Magnolia
8 1 (0.72%) MS Exchange
8 1 (0.72%) nginx
8 1 (0.72%) Skype for Business
Applications
1 9 (6.52%) MS Excel
2 5 (3.62%) SPSS
3 4 (2.90%) MS Office
4 3 (2.17%) MS PowerPoint
5 2 (1.45%) MS Project
5 2 (1.45%) Photoshop
5 2 (1.45%) Simulink
6 1 (0.72%) Adobe Illustrator
6 1 (0.72%) MS Visio
6 1 (0.72%) Spreadsheet
Business Applications
1 28 (20.29%) SAP Oil and Gas
2 11 (7.97%) Unit4 Business World
3 5 (3.62%) SAP hybris
4 3 (2.17%) Dynamics CRM
4 3 (2.17%) Oracle EBS
4 3 (2.17%) Oracle EBS R12
4 3 (2.17%) Unica
5 2 (1.45%) OpenCart
5 2 (1.45%) SAP CRM
6 1 (0.72%) Magento
6 1 (0.72%) Oracle Payables
6 1 (0.72%) Sage 50
Cloud Services
1 6 (4.35%) Google Analytics
2 3 (2.17%) Google Cloud Platform
3 2 (1.45%) GitHub
3 2 (1.45%) IaaS
3 2 (1.45%) Microsoft Azure
3 2 (1.45%) PaaS
3 2 (1.45%) SaaS
3 2 (1.45%) SmartFocus
4 1 (0.72%) AdWords
4 1 (0.72%) Force.com
4 1 (0.72%) Office 365
4 1 (0.72%) Sage Pay
Communications & Networking
1 4 (2.90%) Network Security
2 3 (2.17%) Firewall
2 3 (2.17%) Internet
2 3 (2.17%) TCP/IP
2 3 (2.17%) WAN
3 2 (1.45%) DNS
3 2 (1.45%) LAN
4 1 (0.72%) 2G
4 1 (0.72%) 3G
4 1 (0.72%) BGP
4 1 (0.72%) DHCP
4 1 (0.72%) EIGRP
4 1 (0.72%) HTTP
4 1 (0.72%) IGRP
4 1 (0.72%) MPLS
4 1 (0.72%) OSPF
4 1 (0.72%) PBX
4 1 (0.72%) VoIP
4 1 (0.72%) VPN
4 1 (0.72%) Wireless
Database & Business Intelligence
1 13 (9.42%) SQL Server
2 10 (7.25%) Big Data
3 9 (6.52%) Data Warehouse
4 8 (5.80%) MySQL
5 7 (5.07%) BusinessObjects
6 6 (4.35%) Data Mining
6 6 (4.35%) Relational Database
6 6 (4.35%) SAS Data Integration Studio
7 4 (2.90%) SAS Enterprise Guide
7 4 (2.90%) SQL Server Integration Services
7 4 (2.90%) SQL Server Reporting Services
8 3 (2.17%) Base SAS
8 3 (2.17%) BigQuery
8 3 (2.17%) SAS Visual Analytics
9 2 (1.45%) Oracle Database
9 2 (1.45%) Oracle Database 11g
9 2 (1.45%) RDBMS
10 1 (0.72%) DTS
10 1 (0.72%) OLTP
10 1 (0.72%) SQL Server 2000
Development Applications
1 5 (3.62%) Talend Open Studio
2 3 (2.17%) Maven
2 3 (2.17%) SQL Server Management Studio (SSMS)
2 3 (2.17%) Team Foundation Server
3 1 (0.72%) Grunt
3 1 (0.72%) gulp
3 1 (0.72%) JIRA
3 1 (0.72%) PhpStorm
General
1 54 (39.13%) Finance
2 31 (22.46%) Telecoms
3 30 (21.74%) Manufacturing
4 28 (20.29%) Electronics
5 17 (12.32%) Retail
6 6 (4.35%) General Ledger
7 5 (3.62%) Advertising
8 3 (2.17%) Billing
9 2 (1.45%) Banking
9 2 (1.45%) Brand Awareness
9 2 (1.45%) Financial Institution
9 2 (1.45%) Pharmaceutical
10 1 (0.72%) Legal
10 1 (0.72%) Retail Banking
Job Titles
1 41 (29.71%) Developer
2 32 (23.19%) Analyst
3 9 (6.52%) Business Analyst
3 9 (6.52%) Consultant
4 8 (5.80%) Architect
4 8 (5.80%) Java Developer
5 6 (4.35%) CRM Analyst
5 6 (4.35%) Project Manager
6 5 (3.62%) Content Strategist
6 5 (3.62%) CRM Business Analyst
6 5 (3.62%) Marketing Analyst
6 5 (3.62%) Marketing Business Analyst
6 5 (3.62%) Support Analyst
6 5 (3.62%) Web Developer
7 4 (2.90%) C# Developer
7 4 (2.90%) Customer Analyst
7 4 (2.90%) Data Analyst
7 4 (2.90%) Insight Analyst
7 4 (2.90%) Solutions Architect
7 4 (2.90%) Support Consultant
Libraries, Frameworks & Software Standards
1 15 (10.87%) HTML
2 14 (10.14%) CSS
3 11 (7.97%) HTML5
4 9 (6.52%) .NET
4 9 (6.52%) CSS3
5 5 (3.62%) jQuery
5 5 (3.62%) XML
6 4 (2.90%) ASP.NET
6 4 (2.90%) J2EE
6 4 (2.90%) Web Services
7 3 (2.17%) ASP.NET MVC
8 2 (1.45%) AngularJS
8 2 (1.45%) Oracle Fusion
8 2 (1.45%) REST
9 1 (0.72%) Apache Camel
9 1 (0.72%) ASP.NET Web API
9 1 (0.72%) Entity Framework
9 1 (0.72%) Laravel
9 1 (0.72%) Sass
9 1 (0.72%) Visualforce
Miscellaneous
1 15 (10.87%) User Experience
2 12 (8.70%) Social Media
3 10 (7.25%) Analytical Skills
3 10 (7.25%) Credit Risk
4 5 (3.62%) Digital Media
4 5 (3.62%) Health Informatics
4 5 (3.62%) Informatics
5 4 (2.90%) Data Integration
6 3 (2.17%) Blog
6 3 (2.17%) Copywriting
6 3 (2.17%) Data Centre
6 3 (2.17%) NHS
6 3 (2.17%) Statistics
6 3 (2.17%) Taxonomies
7 2 (1.45%) Enterprise Software
7 2 (1.45%) Social Network
7 2 (1.45%) Visualisation
8 1 (0.72%) Mathematics
8 1 (0.72%) Reference Data
8 1 (0.72%) Smartphone
Operating Systems
1 4 (2.90%) Linux
1 4 (2.90%) Windows
2 3 (2.17%) Windows Server
3 1 (0.72%) AIX
3 1 (0.72%) Unix
3 1 (0.72%) Windows 8
3 1 (0.72%) Windows XP
3 1 (0.72%) zOS
Processes & Methodologies
1 44 (31.88%) Business Intelligence
1 44 (31.88%) Digital Marketing
2 28 (20.29%) Programme Management
3 27 (19.57%) Agile Software Development
4 23 (16.67%) E-Commerce
5 22 (15.94%) Analytics
6 18 (13.04%) CRM
7 17 (12.32%) Web Development
8 16 (11.59%) SEO
9 13 (9.42%) Project Management
10 12 (8.70%) ETL
10 12 (8.70%) Web Analytics
11 11 (7.97%) Business Analysis
12 9 (6.52%) Stakeholder Management
12 9 (6.52%) Wireframes
13 8 (5.80%) Migration
13 8 (5.80%) Time Management
14 7 (5.07%) Campaign Analysis
14 7 (5.07%) Content Management
14 7 (5.07%) Front End Development
Programming Languages
1 24 (17.39%) SQL
2 16 (11.59%) JavaScript
3 12 (8.70%) Java
3 12 (8.70%) PHP
4 4 (2.90%) C#
4 4 (2.90%) VBA
5 3 (2.17%) VB.NET
6 2 (1.45%) MATLAB
6 2 (1.45%) T-SQL
6 2 (1.45%) VB
7 1 (0.72%) Apex Code
7 1 (0.72%) PHP 5
7 1 (0.72%) PL/SQL
7 1 (0.72%) PowerShell
7 1 (0.72%) Python
7 1 (0.72%) R
7 1 (0.72%) SOQL
Qualifications
1 14 (10.14%) Degree
2 3 (2.17%) SC Cleared
2 3 (2.17%) Security Cleared
3 2 (1.45%) CCNP
3 2 (1.45%) Cisco Certification
3 2 (1.45%) PRINCE2 Certification
4 1 (0.72%) ACCA
4 1 (0.72%) BPSS Clearance
4 1 (0.72%) CCIE
4 1 (0.72%) CCNA
4 1 (0.72%) CCSP
4 1 (0.72%) CIMA
4 1 (0.72%) ISEB
4 1 (0.72%) JNCIA
4 1 (0.72%) MCTS
4 1 (0.72%) Microsoft Certification
4 1 (0.72%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 3 (2.17%) QA
2 1 (0.72%) Data Quality
2 1 (0.72%) Disclosure Scotland
2 1 (0.72%) ISO/IEC 27001
2 1 (0.72%) PCI DSS
System Software
1 3 (2.17%) Active Directory
2 1 (0.72%) Virtual Machines
2 1 (0.72%) VMware Infrastructure
Systems Management
1 1 (0.72%) SCCM
1 1 (0.72%) SmoothWall
Vendors
1 40 (28.99%) SAP
2 15 (10.87%) Microsoft
3 11 (7.97%) Oracle
4 9 (6.52%) Google
4 9 (6.52%) hybris
5 7 (5.07%) Tableau
6 5 (3.62%) Cisco
6 5 (3.62%) IBM
6 5 (3.62%) Talend
7 3 (2.17%) Citrix
7 3 (2.17%) Juniper
7 3 (2.17%) Twitter
8 2 (1.45%) Chordiant
8 2 (1.45%) Epiphany
8 2 (1.45%) Facebook
8 2 (1.45%) HP
8 2 (1.45%) Informatica
8 2 (1.45%) Nintex
8 2 (1.45%) Omniture
8 2 (1.45%) Salesforce.com
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