The table below looks at the prevalence of the term Marketing in IT contracts advertised for the North West region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 26 February 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
26 Feb 2017
Same period 2016 Same period 2015
Marketing
England / North West
Rank 83 92 111
Rank change year-on-year
+9 +19
Contract jobs citing Marketing 55 61 41
As % of all contract IT jobs located in the North West 2.12% 1.59% 1.20%
As % of the General category 7.02% 4.91% 3.30%
Number of daily rates quoted 38 44 28
Median daily rate £375 £360 £344
Median daily rate % change year-on-year
+4.16% +4.72%
90% offered a daily rate of more than £182 £201 £289
10% offered a daily rate of more than £550 £625 £483
UK excluding London median daily rate £400 £365 £365
% change year-on-year
+9.58% -
Number of hourly rates quoted 3 1 1
Median hourly rate £29.00 £42.50 £12.00
Median hourly rate % change year-on-year
-31.76% +254.16%
UK excluding London median hourly rate £21.50 £19.18 £17.13
% change year-on-year
+12.12% +11.97%

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the North West region.

General Category
North West
Contract IT job ads with a match in the
General category
783 1243 1243
As % of all contract IT jobs located in the North West 30.19% 32.50% 36.39%
Number of daily rates quoted 454 769 671
Median daily rate £400 £400 £400
90% offered a daily rate of more than £241 £259 £265
10% offered a daily rate of more than £550 £550 £525
UK excluding London median daily rate £410 £400 £400
% change year-on-year
+2.50% -
Number of hourly rates quoted 56 63 61
Median hourly rate £38.46 £26.83 £18.00
Median hourly rate % change year-on-year
+43.34% +49.05%
90% offered a hourly rate of more than £11.33 £14.00 £12.45
10% offered a hourly rate of more than £50.00 £49.20 £49.50
UK excluding London median hourly rate £27.00 £32.50 £24.00
% change year-on-year
-16.92% +35.41%

Marketing
Jobs Demand Trend in the North West

The demand trend of contract jobs across the North West region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in the North West

Marketing
Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the North West region.

Marketing Daily Rate Trend in the North West

Marketing
Daily Rate Histogram in the North West

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the North West region over the 3 months to 26 February 2017.

Marketing Daily Rate Histogram in the North West

Marketing
Hourly Rate Trend in the North West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the North West region.

Marketing Hourly Rate Trend in the North West

Marketing
Hourly Rate Histogram in the North West

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Marketing across the North West region over the 3 months to 26 February 2017.

Marketing Hourly Rate Histogram in the North West

Marketing
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the North West region over the 3 months to 26 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +6 27 £425 +28.78% 66
Lancashire +24 13 £250 - 15
Cheshire +23 7 £203 -57.36% 29
Merseyside -3 4 £405 +1.25% 12
Marketing
England

Marketing
Top 30 Related IT Skills in the North West

For the 6 months to 26 February 2017, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the North West region with a requirement for Marketing.

1 41 (34.75%) Finance
2 31 (26.27%) Business Intelligence
3 30 (25.42%) SAP
4 28 (23.73%) Manufacturing
4 28 (23.73%) Digital Marketing
5 26 (22.03%) Agile Software Development
5 26 (22.03%) Telecoms
6 24 (20.34%) Programme Management
7 22 (18.64%) SAP Oil and Gas
7 22 (18.64%) Electronics
8 18 (15.25%) Java
9 17 (14.41%) SQL
9 17 (14.41%) CRM
10 16 (13.56%) Big Data
11 15 (12.71%) Analytics
11 15 (12.71%) Retail
12 14 (11.86%) Python
12 14 (11.86%) User Experience
13 12 (10.17%) JavaScript
14 11 (9.32%) Project Management
14 11 (9.32%) Stakeholder Management
14 11 (9.32%) Business Analysis
14 11 (9.32%) Google
14 11 (9.32%) Web Analytics
14 11 (9.32%) Apache Spark
14 11 (9.32%) Open Source
15 10 (8.47%) Degree
15 10 (8.47%) Hadoop
15 10 (8.47%) CSS
15 10 (8.47%) HTML

Marketing
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (9.32%) Apache Spark
2 9 (7.63%) SAS
3 8 (6.78%) CMS
4 3 (2.54%) WebSphere
5 2 (1.69%) Apache
5 2 (1.69%) Drupal
6 1 (0.85%) Apache Pig
6 1 (0.85%) Kentico
6 1 (0.85%) MS Exchange
6 1 (0.85%) SharePoint
6 1 (0.85%) Umbraco
Applications
1 8 (6.78%) MS PowerPoint
2 7 (5.93%) MS Excel
3 6 (5.08%) MS Visio
4 5 (4.24%) SPSS
5 4 (3.39%) Photoshop
6 3 (2.54%) InDesign
7 2 (1.69%) Adobe Creative Suite
7 2 (1.69%) Adobe Illustrator
7 2 (1.69%) MS Office
8 1 (0.85%) GIMP
Business Applications
1 22 (18.64%) SAP Oil and Gas
2 4 (3.39%) Unit4 Business World
3 3 (2.54%) Dynamics NAV
4 2 (1.69%) Dynamics CRM
5 1 (0.85%) Unica
Cloud Services
1 8 (6.78%) Microsoft Azure
2 7 (5.93%) Amazon AWS
2 7 (5.93%) Google Cloud Platform
3 3 (2.54%) Google Analytics
4 2 (1.69%) Amazon EMR
5 1 (0.85%) AdWords
5 1 (0.85%) SmartFocus
Communications & Networking
1 1 (0.85%) Fibre Channel
1 1 (0.85%) SAN
1 1 (0.85%) TETRA
Database & Business Intelligence
1 16 (13.56%) Big Data
2 10 (8.47%) Hadoop
3 7 (5.93%) Data Mining
4 6 (5.08%) Relational Database
4 6 (5.08%) SQL Server
5 5 (4.24%) BusinessObjects
5 5 (4.24%) MySQL
5 5 (4.24%) SAS Data Integration Studio
6 3 (2.54%) Data Warehouse
7 2 (1.69%) Couchbase
7 2 (1.69%) Electronic Patient Records
7 2 (1.69%) HDInsight
7 2 (1.69%) MongoDB
7 2 (1.69%) NoSQL
7 2 (1.69%) Spark SQL
8 1 (0.85%) Apache Hive
8 1 (0.85%) Impala
8 1 (0.85%) Oracle Database
8 1 (0.85%) Oracle Database 12c
8 1 (0.85%) Sqoop
Development Applications
1 6 (5.08%) Git (software)
2 3 (2.54%) Grunt
3 2 (1.69%) gulp
3 2 (1.69%) Jenkins
3 2 (1.69%) JIRA
3 2 (1.69%) Selenium
3 2 (1.69%) Talend Open Studio
4 1 (0.85%) Babel
4 1 (0.85%) Cucumber
4 1 (0.85%) Mercurial
4 1 (0.85%) Team Foundation Server
4 1 (0.85%) Vagrant
4 1 (0.85%) Visual Studio
General
1 41 (34.75%) Finance
2 28 (23.73%) Manufacturing
3 26 (22.03%) Telecoms
4 22 (18.64%) Electronics
5 15 (12.71%) Retail
6 5 (4.24%) Banking
7 4 (3.39%) Advertising
8 3 (2.54%) Legal
8 3 (2.54%) Publishing
9 2 (1.69%) Pharmaceutical
10 1 (0.85%) Avionics
Job Titles
1 26 (22.03%) Analyst
2 24 (20.34%) Developer
3 15 (12.71%) Business Analyst
4 7 (5.93%) CRM Analyst
4 7 (5.93%) CRM Business Analyst
5 6 (5.08%) Consultant
5 6 (5.08%) Project Manager
6 5 (4.24%) Customer Analyst
6 5 (4.24%) Customer Insight Analyst
6 5 (4.24%) Data Engineer
6 5 (4.24%) Insight Analyst
6 5 (4.24%) Research Analyst
7 4 (3.39%) Big Data Engineer
7 4 (3.39%) Content Strategist
7 4 (3.39%) Front End Developer (Client-Side Developer)
7 4 (3.39%) Hadoop Engineer
7 4 (3.39%) Java Developer
8 3 (2.54%) Architect
8 3 (2.54%) Report Writer
8 3 (2.54%) Web Developer
Libraries, Frameworks & Software Standards
1 10 (8.47%) CSS
1 10 (8.47%) HTML
2 8 (6.78%) Web Services
3 6 (5.08%) AngularJS
3 6 (5.08%) HTML5
3 6 (5.08%) Twitter Bootstrap
4 5 (4.24%) CSS3
4 5 (4.24%) Node.js
5 4 (3.39%) .NET
5 4 (3.39%) React
6 3 (2.54%) J2EE
6 3 (2.54%) jQuery
6 3 (2.54%) XML
7 2 (1.69%) Ajax
7 2 (1.69%) DOM
7 2 (1.69%) Sass
7 2 (1.69%) SAX
7 2 (1.69%) SOAP
7 2 (1.69%) Spark Streaming
7 2 (1.69%) XML Schema
Miscellaneous
1 14 (11.86%) User Experience
2 8 (6.78%) Analytical Skills
2 8 (6.78%) Social Media
3 7 (5.93%) Credit Risk
4 5 (4.24%) Algorithms
4 5 (4.24%) FMCG
5 3 (2.54%) Mobile App
5 3 (2.54%) NHS
5 3 (2.54%) Security Operations Centre
5 3 (2.54%) Taxonomies
6 2 (1.69%) Data Centre
6 2 (1.69%) Life Science
7 1 (0.85%) Blog
7 1 (0.85%) Clustering
7 1 (0.85%) Cyber Defence
7 1 (0.85%) Fintech
7 1 (0.85%) iPad
7 1 (0.85%) Management Information System
7 1 (0.85%) PKI
7 1 (0.85%) Web 2.0
Operating Systems
1 6 (5.08%) Linux
2 5 (4.24%) Windows
3 2 (1.69%) Unix
3 2 (1.69%) Windows Server
4 1 (0.85%) Solaris
Processes & Methodologies
1 31 (26.27%) Business Intelligence
2 28 (23.73%) Digital Marketing
3 26 (22.03%) Agile Software Development
4 24 (20.34%) Programme Management
5 17 (14.41%) CRM
6 15 (12.71%) Analytics
7 11 (9.32%) Business Analysis
7 11 (9.32%) Open Source
7 11 (9.32%) Project Management
7 11 (9.32%) Stakeholder Management
7 11 (9.32%) Web Analytics
8 9 (7.63%) Continuous Delivery
8 9 (7.63%) GAP Analysis
8 9 (7.63%) Migration
8 9 (7.63%) SEO
9 8 (6.78%) E-Commerce
9 8 (6.78%) Market Research
10 7 (5.93%) Campaign Analysis
10 7 (5.93%) Content Management
10 7 (5.93%) Wireframes
Programming Languages
1 18 (15.25%) Java
2 17 (14.41%) SQL
3 14 (11.86%) Python
4 12 (10.17%) JavaScript
5 9 (7.63%) C
6 4 (3.39%) C#
6 4 (3.39%) PHP
7 3 (2.54%) R
8 2 (1.69%) C++
8 2 (1.69%) ES6
8 2 (1.69%) F#
8 2 (1.69%) Groovy
8 2 (1.69%) Ruby
8 2 (1.69%) Scala
9 1 (0.85%) PHP 5
9 1 (0.85%) T-SQL
9 1 (0.85%) VB.NET
Qualifications
1 10 (8.47%) Degree
2 6 (5.08%) ISEB
3 5 (4.24%) SC Cleared
3 5 (4.24%) Security Cleared
4 3 (2.54%) PhD
Quality Assurance & Compliance
1 5 (4.24%) PMO
2 1 (0.85%) Data Quality
2 1 (0.85%) GMP
2 1 (0.85%) GxP
2 1 (0.85%) QA
System Software
1 2 (1.69%) Docker
2 1 (0.85%) Hyper-V
2 1 (0.85%) Veritas File System
2 1 (0.85%) VMware Workstation
Systems Management
1 2 (1.69%) HP Quality Center
2 1 (0.85%) Opscode Chef
2 1 (0.85%) Puppet
2 1 (0.85%) Tivoli Storage Manager
Vendors
1 30 (25.42%) SAP
2 11 (9.32%) Google
3 8 (6.78%) Microsoft
4 6 (5.08%) Tableau
5 4 (3.39%) Adobe
5 4 (3.39%) IBM
5 4 (3.39%) Oracle
6 2 (1.69%) EMC
6 2 (1.69%) hybris
6 2 (1.69%) Informatica
6 2 (1.69%) Salesforce.com
6 2 (1.69%) ServiceNow
6 2 (1.69%) Talend
7 1 (0.85%) 3PAR
7 1 (0.85%) Acronis
7 1 (0.85%) Cloudera
7 1 (0.85%) Hortonworks
7 1 (0.85%) Remedy
7 1 (0.85%) Snow
7 1 (0.85%) Teradata
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