The table below looks at the prevalence of the term Marketing in IT contracts advertised for the North West region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 22 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 Oct 2014
Same period 2013 Same period 2012
Marketing
Rank 99 108 100
Rank change year-on-year
+9 -8
Contract jobs citing Marketing 45 25 38
As % of all contract IT jobs located in the North West 1.41% 0.89% 1.20%
As % of the General category 4.39% 2.47% 3.46%
Number of daily rates quoted 20 11 18
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£423 £313 £450
Average daily rate % change year-on-year
+35.20% -30.55%
UK excluding London average daily rate £375 £325 £363
% change year-on-year
+15.38% -10.34%
Number of hourly rates quoted 2 2 1
Average hourly rate £82.00 £23.99 £15.00
Average hourly rate % change year-on-year
+241.80% +59.93%
UK excluding London average hourly rate £22.25 £17.69 £16.25
% change year-on-year
+25.77% +8.86%
Marketing
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the North West region.

General Category
North West
Contract IT job ads with a match in the
General category
1024 1011 1098
As % of all contract IT jobs located in the North West 32.19% 35.98% 34.57%
Number of daily rates quoted 564 492 573
Average daily rate £400 £370 £350
Average daily rate % change year-on-year
+8.10% +5.71%
90% offered a daily rate of more than £254 £250 £250
10% offered a daily rate of more than £525 £525 £475
UK excluding London average daily rate £400 £380 £375
% change year-on-year
+5.26% +1.33%
Number of hourly rates quoted 50 65 40
Average hourly rate £18.75 £22.49 £19.75
Average hourly rate % change year-on-year
-16.61% +13.84%
90% offered a hourly rate of more than £10.00 £15.36 £12.50
10% offered a hourly rate of more than £45.00 £36.07 £62.65
UK excluding London average hourly rate £24.00 £22.50 £26.00
% change year-on-year
+6.66% -13.46%

Marketing
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the North West region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in the North West

Marketing
Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the North West region.

Marketing Daily Rate Trend in the North West

Marketing
Daily Rate Histogram in the North West

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the North West region over the 3 months to 22 October 2014.

Marketing Daily Rate Histogram in the North West

Marketing
Hourly Rate Trend in the North West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the North West region.

Marketing Hourly Rate Trend in the North West

Marketing
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the North West region over the 3 months to 22 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +2 28 £350 +12.00% 57
Lancashire -12 12 £438 +16.66% 6
Merseyside - - - - 6
Cheshire - - - - 33
Cumbria - - - - 1
Marketing
England

Marketing
Top 30 Related IT Skills in the North West

For the 6 months to 22 October 2014, IT contractor jobs across the North West region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 39 (35.45%) Finance
2 23 (20.91%) Agile Software Development
2 23 (20.91%) Digital Marketing
3 21 (19.09%) Business Intelligence
4 18 (16.36%) E-Commerce
5 17 (15.45%) Adobe
5 17 (15.45%) HTML
6 16 (14.55%) SQL
6 16 (14.55%) SAP
7 15 (13.64%) Analytics
8 14 (12.73%) Social Media
8 14 (12.73%) Programme Management
9 13 (11.82%) MVC
9 13 (11.82%) .NET
9 13 (11.82%) AngularJS
9 13 (11.82%) Business Analysis
10 12 (10.91%) Maven
10 12 (10.91%) SAP Oil and Gas
10 12 (10.91%) Adobe CQ
10 12 (10.91%) Jenkins
10 12 (10.91%) RESTful
10 12 (10.91%) SQL Server
10 12 (10.91%) JavaScript
10 12 (10.91%) CSS
10 12 (10.91%) Microsoft
10 12 (10.91%) DTV
10 12 (10.91%) Electronics
10 12 (10.91%) Telecoms
10 12 (10.91%) Manufacturing
11 11 (10.00%) CMS

Marketing
Top Related IT Skills in the North West by Category

For the 6 months to 22 October 2014, IT contractor jobs across the North West region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 12 (10.91%) Adobe CQ
2 11 (10.00%) CMS
3 4 (3.64%) Umbraco
3 4 (3.64%) SharePoint
4 3 (2.73%) SAS
4 3 (2.73%) WordPress
4 3 (2.73%) Joomla!
5 1 (0.91%) Apache
5 1 (0.91%) SharePoint 2013
Applications
1 10 (9.09%) MS Excel
2 2 (1.82%) Adobe Creative Suite
2 2 (1.82%) Photoshop
3 1 (0.91%) SPSS
3 1 (0.91%) Adobe After Effects
3 1 (0.91%) Adobe Illustrator
3 1 (0.91%) Maya
3 1 (0.91%) CINEMA 4D
3 1 (0.91%) MS PowerPoint
Business Applications
1 12 (10.91%) SAP Oil and Gas
2 8 (7.27%) Google Analytics
3 4 (3.64%) Dynamics CRM
4 2 (1.82%) Magento
5 1 (0.91%) Oracle CRM
5 1 (0.91%) Oracle ERP
Communications & Networking
1 5 (4.55%) Intranet
Database & Business Intelligence
1 12 (10.91%) SQL Server
2 8 (7.27%) MySQL
3 7 (6.36%) SQL Server Integration Services
3 7 (6.36%) SQL Server Analysis Services
3 7 (6.36%) SQL Server 2008
3 7 (6.36%) OLAP
3 7 (6.36%) Data Warehouse
3 7 (6.36%) SQL Server Reporting Services
4 5 (4.55%) NoSQL
4 5 (4.55%) InterSystems Cache
4 5 (4.55%) SQL Server 2005
5 4 (3.64%) Data Mart
6 3 (2.73%) Oracle OLAP
7 1 (0.91%) EDMS
7 1 (0.91%) Data Mining
7 1 (0.91%) QlikView
Development Applications
1 12 (10.91%) Maven
1 12 (10.91%) Jenkins
2 7 (6.36%) Subversion
3 3 (2.73%) Git (software)
3 3 (2.73%) Team Foundation Server
General
1 39 (35.45%) Finance
2 12 (10.91%) Electronics
2 12 (10.91%) Telecoms
2 12 (10.91%) Manufacturing
3 6 (5.45%) Games
4 3 (2.73%) Retail
5 2 (1.82%) Aerospace
5 2 (1.82%) Banking
5 2 (1.82%) Billing
6 1 (0.91%) Advertising
6 1 (0.91%) Publishing
Job Titles
1 26 (23.64%) Developer
2 25 (22.73%) Analyst
3 19 (17.27%) Architect
4 18 (16.36%) Business Analyst
5 8 (7.27%) PHP Developer
6 7 (6.36%) Solutions Architect
7 6 (5.45%) Consultant
7 6 (5.45%) Project Manager
8 5 (4.55%) Front-End Developer
9 4 (3.64%) MySQL Developer
9 4 (3.64%) Content Editor
9 4 (3.64%) PHP MySQL Developer
9 4 (3.64%) Senior Analyst
9 4 (3.64%) DBA
9 4 (3.64%) Senior Business Analyst
9 4 (3.64%) Lead Developer
9 4 (3.64%) SQL DBA
10 3 (2.73%) CRM Consultant
10 3 (2.73%) SQL Developer
10 3 (2.73%) Process Analyst
Libraries, Frameworks & Software Standards
1 17 (15.45%) HTML
2 13 (11.82%) .NET
2 13 (11.82%) AngularJS
3 12 (10.91%) RESTful
3 12 (10.91%) CSS
4 11 (10.00%) OSGi
5 5 (4.55%) jQuery
6 4 (3.64%) Regular Expression
6 4 (3.64%) Twitter Bootstrap
6 4 (3.64%) HTML5
6 4 (3.64%) CSS3
6 4 (3.64%) Ext JS
6 4 (3.64%) LAMP
7 3 (2.73%) XHTML
7 3 (2.73%) XML
7 3 (2.73%) REST
7 3 (2.73%) JSON
8 2 (1.82%) ASP.NET
9 1 (0.91%) ASP.NET MVC
9 1 (0.91%) CodeIgniter
Miscellaneous
1 14 (12.73%) Social Media
2 12 (10.91%) DTV
3 6 (5.45%) NHS
4 5 (4.55%) Management Information System
4 5 (4.55%) Statistics
5 4 (3.64%) User Experience
5 4 (3.64%) Copywriting
5 4 (3.64%) Blog
5 4 (3.64%) Mobile App
5 4 (3.64%) W3C
6 3 (2.73%) Analytical Skills
7 2 (1.82%) Data Integration
8 1 (0.91%) Client/Server
8 1 (0.91%) Reference Data
8 1 (0.91%) Data Extraction
8 1 (0.91%) Social Gaming
8 1 (0.91%) Online Games
8 1 (0.91%) Graphic Design
8 1 (0.91%) Informatics
Operating Systems
1 8 (7.27%) Linux
2 3 (2.73%) Windows
3 1 (0.91%) Apple iOS
Processes & Methodologies
1 23 (20.91%) Agile Software Development
1 23 (20.91%) Digital Marketing
2 21 (19.09%) Business Intelligence
3 18 (16.36%) E-Commerce
4 15 (13.64%) Analytics
5 14 (12.73%) Programme Management
6 13 (11.82%) MVC
6 13 (11.82%) Business Analysis
7 10 (9.09%) OO
7 10 (9.09%) Project Management
7 10 (9.09%) DevOps
8 9 (8.18%) CRM
8 9 (8.18%) Stakeholder Management
9 8 (7.27%) SEO
9 8 (7.27%) Content Management
10 7 (6.36%) Data Analysis
11 5 (4.55%) B2B
11 5 (4.55%) Data Protection
11 5 (4.55%) Online Marketing
11 5 (4.55%) Time Management
Programming Languages
1 16 (14.55%) SQL
2 12 (10.91%) JavaScript
3 9 (8.18%) PHP
4 7 (6.36%) Java
5 6 (5.45%) T-SQL
6 5 (4.55%) C#
7 3 (2.73%) VB
7 3 (2.73%) PL/SQL
7 3 (2.73%) PHP5
8 2 (1.82%) VBA
9 1 (0.91%) PowerHouse
Qualifications
1 10 (9.09%) Degree
2 6 (5.45%) ISEB
3 3 (2.73%) MCSE
3 3 (2.73%) Microsoft Certification
4 2 (1.82%) ICAEW
4 2 (1.82%) Security Cleared
4 2 (1.82%) CIPFA
4 2 (1.82%) CIMA
4 2 (1.82%) ACCA
5 1 (0.91%) ITIL Certification
5 1 (0.91%) SC Cleared
5 1 (0.91%) ISTQB
Quality Assurance & Compliance
1 3 (2.73%) ISO 9001
2 1 (0.91%) SLA
Vendors
1 17 (15.45%) Adobe
2 16 (14.55%) SAP
3 12 (10.91%) Microsoft
4 11 (10.00%) Oracle
5 8 (7.27%) Google
6 5 (4.55%) PeopleSoft
6 5 (4.55%) Facebook
7 4 (3.64%) Coremetrics
7 4 (3.64%) Twitter
7 4 (3.64%) Sencha
8 2 (1.82%) Cisco
8 2 (1.82%) Cognos
9 1 (0.91%) Siebel
9 1 (0.91%) iSOFT
9 1 (0.91%) IBM
9 1 (0.91%) JD Edwards
9 1 (0.91%) Teradata
9 1 (0.91%) Perforce
9 1 (0.91%) Sony
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