The table below looks at the prevalence of the term Marketing in IT contracts advertised for the North West region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
Marketing
Rank 109 99 85
Rank change year-on-year
-10 -14
Contract jobs citing Marketing 30 30 45
As % of all contract IT jobs located in the North West 0.93% 1.06% 1.52%
As % of the General category 2.81% 3.05% 5.13%
Number of daily rates quoted 19 11 10
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£305 £313 £328
Average daily rate % change year-on-year
-2.40% -4.58%
90% offered a daily rate of more than £282 £225 £259
10% offered a daily rate of more than £405 £475 £394
UK excluding London average daily rate £355 £330 £330
% change year-on-year
+7.57% -
Number of hourly rates quoted 0 2 4
Average hourly rate - £19.52 £18.21
Average hourly rate % change year-on-year
- +7.19%
UK excluding London average hourly rate £17.25 £18.25 £19.85
% change year-on-year
-5.47% -8.06%
Marketing
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the North West region.

General Category
North West
Contract IT job ads with a match in the
General category
1066 984 878
As % of all contract IT jobs located in the North West 33.20% 34.75% 29.68%
Number of daily rates quoted 618 494 447
Average daily rate £375 £375 £350
Average daily rate % change year-on-year
- +7.14%
90% offered a daily rate of more than £225 £250 £225
10% offered a daily rate of more than £550 £500 £500
UK excluding London average daily rate £400 £375 £375
% change year-on-year
+6.66% -
Number of hourly rates quoted 49 58 66
Average hourly rate £18.00 £31.56 £17.10
Average hourly rate % change year-on-year
-42.95% +84.53%
90% offered a hourly rate of more than £12.05 £12.44 £8.50
10% offered a hourly rate of more than £39.70 £42.80 £55.00
UK excluding London average hourly rate £22.50 £25.00 £22.50
% change year-on-year
-10.00% +11.11%

Marketing
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the North West region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in the North West

Marketing
Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the North West region.

Marketing Daily Rate Trend in the North West

Marketing
Daily Rate Histogram in the North West

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the North West region over the 3 months to 24 December 2014.

Marketing Daily Rate Histogram in the North West

Marketing
Hourly Rate Trend in the North West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the North West region.

Marketing Hourly Rate Trend in the North West

Marketing
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the North West region over the 3 months to 24 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -9 24 £313 +0.40% 29
Cheshire +9 4 £305 - 7
Cumbria - - - -
Lancashire - - - - 3
Merseyside - - - - 3
Marketing
England

Marketing
Top 30 Related IT Skills in the North West

For the 6 months to 24 December 2014, IT contractor jobs across the North West region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 33 (39.76%) Finance
2 22 (26.51%) Business Intelligence
3 21 (25.30%) Digital Marketing
4 18 (21.69%) HTML
5 17 (20.48%) Analytics
6 15 (18.07%) E-Commerce
6 15 (18.07%) SQL
7 14 (16.87%) Microsoft
8 13 (15.66%) CSS
8 13 (15.66%) CMS
8 13 (15.66%) Social Media
9 12 (14.46%) JavaScript
9 12 (14.46%) Oracle
10 11 (13.25%) SQL Server
10 11 (13.25%) Programme Management
11 10 (12.05%) Electronics
11 10 (12.05%) Telecoms
11 10 (12.05%) Manufacturing
11 10 (12.05%) Agile Software Development
11 10 (12.05%) SAP
11 10 (12.05%) DTV
11 10 (12.05%) Email Marketing
11 10 (12.05%) Business Analysis
11 10 (12.05%) SAP Oil and Gas
12 9 (10.84%) Degree
12 9 (10.84%) .NET
13 8 (9.64%) Data Warehouse
13 8 (9.64%) Content Management
13 8 (9.64%) SEO
13 8 (9.64%) Google

Marketing
Top Related IT Skills in the North West by Category

For the 6 months to 24 December 2014, IT contractor jobs across the North West region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 13 (15.66%) CMS
2 5 (6.02%) SharePoint
3 4 (4.82%) Umbraco
4 3 (3.61%) WordPress
4 3 (3.61%) Joomla!
4 3 (3.61%) SAS
5 2 (2.41%) Apache
5 2 (2.41%) SharePoint 2013
6 1 (1.20%) Tomcat
6 1 (1.20%) Adobe CQ
Applications
1 7 (8.43%) MS Excel
2 2 (2.41%) Photoshop
2 2 (2.41%) Adobe Creative Suite
3 1 (1.20%) MS Office
3 1 (1.20%) Fireworks
3 1 (1.20%) Adobe Illustrator
3 1 (1.20%) InDesign
3 1 (1.20%) MS PowerPoint
Business Applications
1 10 (12.05%) SAP Oil and Gas
2 8 (9.64%) Google Analytics
3 3 (3.61%) Oracle General Ledger
3 3 (3.61%) Oracle EBS R12
3 3 (3.61%) Oracle EBS
3 3 (3.61%) Oracle CRM
4 1 (1.20%) Dynamics CRM
4 1 (1.20%) Magento
4 1 (1.20%) Agresso
Communications & Networking
1 3 (3.61%) Intranet
2 1 (1.20%) TACACS
2 1 (1.20%) Firewall
2 1 (1.20%) TCP/IP
Database & Business Intelligence
1 11 (13.25%) SQL Server
2 8 (9.64%) Data Warehouse
3 7 (8.43%) OLAP
3 7 (8.43%) SQL Server Reporting Services
3 7 (8.43%) SQL Server Analysis Services
3 7 (8.43%) SQL Server Integration Services
4 6 (7.23%) SQL Server 2008
5 5 (6.02%) OLAP Cube
5 5 (6.02%) MySQL
5 5 (6.02%) SQL Server 2005
6 4 (4.82%) Data Mart
7 3 (3.61%) Oracle OLAP
8 1 (1.20%) QlikView
8 1 (1.20%) NoSQL
8 1 (1.20%) Big Data
8 1 (1.20%) Couchbase
8 1 (1.20%) EDMS
8 1 (1.20%) InterSystems Cache
Development Applications
1 4 (4.82%) Subversion
2 2 (2.41%) Visual Studio
3 1 (1.20%) Maven
3 1 (1.20%) Jenkins
General
1 33 (39.76%) Finance
2 10 (12.05%) Electronics
2 10 (12.05%) Telecoms
2 10 (12.05%) Manufacturing
3 6 (7.23%) Publishing
4 4 (4.82%) Games
5 3 (3.61%) Retail
6 2 (2.41%) Aerospace
7 1 (1.20%) Banking
7 1 (1.20%) Local Government
Job Titles
1 17 (20.48%) Developer
2 15 (18.07%) Analyst
3 11 (13.25%) Business Analyst
4 10 (12.05%) Architect
5 7 (8.43%) Solutions Architect
5 7 (8.43%) Front-End Developer
6 5 (6.02%) Consultant
6 5 (6.02%) Project Manager
6 5 (6.02%) PHP Developer
7 4 (4.82%) SQL DBA
7 4 (4.82%) DBA
7 4 (4.82%) Process Analyst
7 4 (4.82%) MySQL Developer
7 4 (4.82%) Content Editor
7 4 (4.82%) PHP MySQL Developer
8 3 (3.61%) Web Content Editor
8 3 (3.61%) Business Process Analyst
8 3 (3.61%) Lead Developer
8 3 (3.61%) SQL Developer
8 3 (3.61%) Oracle Consultant
Libraries, Frameworks & Software Standards
1 18 (21.69%) HTML
2 13 (15.66%) CSS
3 9 (10.84%) .NET
4 8 (9.64%) jQuery
5 6 (7.23%) HTML5
6 5 (6.02%) CSS3
6 5 (6.02%) Twitter Bootstrap
7 4 (4.82%) Regular Expression
7 4 (4.82%) Ext JS
8 3 (3.61%) ASP.NET
9 2 (2.41%) Ajax
9 2 (2.41%) RESTful
9 2 (2.41%) ASP.NET MVC
9 2 (2.41%) AngularJS
9 2 (2.41%) REST
10 1 (1.20%) ASP.NET MVC 4
10 1 (1.20%) ASP.NET Web API
10 1 (1.20%) Dapper ORM
10 1 (1.20%) Autofac
10 1 (1.20%) OSGi
Miscellaneous
1 13 (15.66%) Social Media
2 10 (12.05%) DTV
3 6 (7.23%) User Experience
3 6 (7.23%) Social Network
4 4 (4.82%) Copywriting
4 4 (4.82%) Blog
4 4 (4.82%) Mobile App
4 4 (4.82%) W3C
5 3 (3.61%) NHS
5 3 (3.61%) Management Information System
5 3 (3.61%) Statistics
5 3 (3.61%) Analytical Skills
6 2 (2.41%) Data Integration
7 1 (1.20%) Reference Data
7 1 (1.20%) Graphic Design
7 1 (1.20%) Informatics
7 1 (1.20%) Client/Server
7 1 (1.20%) N-Tier
Operating Systems
1 6 (7.23%) Linux
2 4 (4.82%) Windows
3 1 (1.20%) Solaris
3 1 (1.20%) UNIX
Processes & Methodologies
1 22 (26.51%) Business Intelligence
2 21 (25.30%) Digital Marketing
3 17 (20.48%) Analytics
4 15 (18.07%) E-Commerce
5 11 (13.25%) Programme Management
6 10 (12.05%) Agile Software Development
6 10 (12.05%) Business Analysis
6 10 (12.05%) Email Marketing
7 8 (9.64%) Content Management
7 8 (9.64%) SEO
8 7 (8.43%) Data Analysis
8 7 (8.43%) Project Management
9 6 (7.23%) CRM
10 5 (6.02%) Data Protection
10 5 (6.02%) Online Marketing
10 5 (6.02%) Performance Tuning
11 4 (4.82%) Process Architecture
11 4 (4.82%) BPMN
11 4 (4.82%) Time Management
11 4 (4.82%) Competitor Analysis
Programming Languages
1 15 (18.07%) SQL
2 12 (14.46%) JavaScript
3 7 (8.43%) C#
3 7 (8.43%) T-SQL
4 5 (6.02%) PHP
5 3 (3.61%) PL/SQL
5 3 (3.61%) VB
5 3 (3.61%) VBA
6 1 (1.20%) SAS Macro
6 1 (1.20%) Java
Qualifications
1 9 (10.84%) Degree
2 6 (7.23%) Security Cleared
3 5 (6.02%) ISEB
4 4 (4.82%) SC Cleared
5 3 (3.61%) Microsoft Certification
5 3 (3.61%) MCSE
6 1 (1.20%) GCIA
6 1 (1.20%) GCIH
6 1 (1.20%) CEH
6 1 (1.20%) BC Cleared
6 1 (1.20%) CISSP
Vendors
1 14 (16.87%) Microsoft
2 12 (14.46%) Oracle
3 10 (12.05%) SAP
4 8 (9.64%) Google
5 5 (6.02%) PeopleSoft
6 4 (4.82%) Coremetrics
6 4 (4.82%) Sencha
6 4 (4.82%) Facebook
6 4 (4.82%) Twitter
7 3 (3.61%) Cisco
7 3 (3.61%) Adobe
8 2 (2.41%) Cognos
9 1 (1.20%) Juniper
9 1 (1.20%) CheckPoint
9 1 (1.20%) Teradata
9 1 (1.20%) IBM
9 1 (1.20%) Fortinet
9 1 (1.20%) F5
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