| Marketing |
| 3 months to
19 Mar 2010 | Same period 2009 | Same period 2008 |
| Rank | 73 | 68 | 111 |
| Rank change year-on-year |
 -5 |  +43 |
|
| Matching contract IT job ads | 31 | 32 | 27 |
| As % of all contract IT jobs located in the North West | 1.367 % | 1.405 % | 0.683 % |
| As % of the General category | 3.253 % | 3.516 % | 1.835 % |
| Daily rates quoted | 11 | 15 | 14 |
| Average daily rate | £300 | £350 | £375 |
| Average daily rate % change year-on-year | |
| 90% of contracts offered a daily rate of more than | £195 | £170 | £183 |
| 10% of contracts offered a daily rate of more than | £380 | £448 | £582 |
| UK excluding London average daily rate | £300 | £330 | £350 |
| % change year-on-year | |
| Hourly rates quoted | 2 | 1 | 1 |
| Average hourly rate | £18.25 | £13.00 | £15.50 |
| Average hourly rate % change year-on-year | |
| UK excluding London average hourly rate | £17.75 | £17.00 | £20.00 |
| % change year-on-year | |
|
|
Contract IT job ads with a match in the
General category | 953 | 910 | 1471 |
| As % of all contract IT jobs located in the North West | 42.02 % | 39.95 % | 37.18 % |
| Daily rates quoted | 391 | 300 | 443 |
| Average daily rate | £300 | £375 | £400 |
| Average daily rate % change year-on-year | |
| 90% of contracts offered a daily rate of more than | £168 | £200 | £225 |
| 10% of contracts offered a daily rate of more than | £425 | £500 | £550 |
| UK excluding London average daily rate | £350 | £375 | £400 |
| % change year-on-year | |
| Hourly rates quoted | 46 | 76 | 107 |
| Average hourly rate | £20.00 | £18.91 | £28.50 |
| Average hourly rate % change year-on-year | |
| 90% of contracts offered a hourly rate of more than | £13.00 | £11.48 | £12.00 |
| 10% of contracts offered a hourly rate of more than | £47.50 | £34.77 | £40.00 |
| UK excluding London average hourly rate | £24.00 | £26.75 | £27.00 |
| % change year-on-year | |
|
Daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.
The chart provides a 3-month moving total beginning in 2004 of IT contractor jobs citing Marketing across the North West region as a proportion of the total demand within the General category.
