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This section looks at the prevalence of the term 'Marketing' in contract IT jobs within the North West region together with a comparison to our General terms category. Included is a guide to the contractor rates offered in IT jobs that have cited Marketing over the 3 months to 25 July 2008 with a comparison to the same period last year.

LinkMarketing
Location
3 months to 25 Jul 2008Same period last year
Rank8691
Rank change on same period last yearUp+5
Matching contract IT job ads5748
As % of all UK contract IT job ads sampled0.076 %0.049 %
As % of the category below3.857 %3.087 %
Daily rates quoted169
Average minimum daily rate£325£327
Average daily rate£342£357
% change on same period last year-4.32 %
Average maximum daily rate£359£388
UK excluding London average daily rate£334£355
% change on same period last year-5.89 %
Hourly rates quoted52
Average minimum hourly rate£11.70£16.50
Average hourly rate£12.70£19.25
% change on same period last year-34.02 %
Average maximum hourly rate£13.70£22.00
UK excluding London average hourly rate£23.46£22.13
% change on same period last year+6.03 %
North West IT Contractor Job Market, GeneralGeneral
North West
Matching contract IT job ads14781555
As % of all UK contract IT job ads sampled1.970 %1.573 %
Daily rates quoted396430
Average minimum daily rate£355£344
Average daily rate£376£360
% change on same period last year+4.50 %
Average maximum daily rate£397£376
UK excluding London average daily rate£383£374
% change on same period last year+2.49 %
Hourly rates quoted123106
Average minimum hourly rate£22.89£22.43
Average hourly rate£25.05£24.77
% change on same period last year+1.12 %
Average maximum hourly rate£27.21£27.11
UK excluding London average hourly rate£26.78£27.25
% change on same period last year-1.70 %
Marketing EnglandMarketing
England

We calculate average IT contractor rates directly from the figures quoted and do not attempt to derive hourly rates from daily rates or vice versa.

Marketing
Demand Trend

The chart provides a 3-month moving total beginning in 2004 of IT contractor jobs citing Marketing across the North West region as a proportion of the total demand within the General category.

North West Marketing Demand Trend

Marketing
Daily Rate Trend

The chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the North West region.

North West Marketing Daily Rate Trend

Marketing
Daily Rate Histogram

The chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the North West region over the 3 months to 25 July 2008.

North West Marketing Daily Rate Histogram

Marketing
Hourly Rate Trend

The chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the North West region.

North West Marketing Hourly Rate Trend

Marketing
Hourly Rate Histogram

The chart provides a histogram of hourly rates quoted in contract IT jobs citing Marketing across the North West region over the 3 months to 25 July 2008.

North West Marketing Hourly Rate Histogram

Marketing
Contract Locations

This section looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the North West region over the 3 months to 25 July 2008. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year. A positive number indicates a relative increase in demand.

LocationRank Change
on Same Period
Last Last
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
CheshireUp+221£431+24.32 %
ManchesterDown-1217£246-
MerseysideUp+910£257-
LancashireUp+112--
Marketing EnglandMarketing
England

Marketing
Top 30 Related IT Skills

For the 6 months to 25 July 2008, IT contractor jobs across the North West region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

123 (24.47 %)Finance
218 (19.15 %)Project Management
314 (14.89 %)Flash
412 (12.77 %)HTML
412 (12.77 %)Photoshop
511 (11.70 %).NET
511 (11.70 %)Data Management
610 (10.64 %)SQL
610 (10.64 %)PRINCE2
610 (10.64 %)Stakeholder Management
610 (10.64 %)Adobe Illustrator
79 (9.574 %)Pharmaceutical
79 (9.574 %)XML
79 (9.574 %)Oracle
79 (9.574 %)CSS
79 (9.574 %)Hyperion
79 (9.574 %)Banking
79 (9.574 %)Retail
88 (8.511 %)Direct Marketing
88 (8.511 %)Hyperion Planning
88 (8.511 %)Internet
88 (8.511 %)Migration
97 (7.447 %)Microsoft
97 (7.447 %)Internet Marketing
106 (6.383 %)Graphic Design
106 (6.383 %)PRINCE2 Certification
106 (6.383 %)E-Commerce
106 (6.383 %)CRM
106 (6.383 %)C#
106 (6.383 %)JavaScript

Marketing
Top Related IT Skills by Category

For the 6 months to 25 July 2008, IT contractor jobs across the North West region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

North West IT Contractor Job Market, Application DevelopmentApplication Development
112 (12.77 %)HTML
211 (11.70 %).NET
39 (9.574 %)CSS
39 (9.574 %)XML
45 (5.319 %)ASP.NET
53 (3.191 %)XHTML
53 (3.191 %)AJAX
62 (2.128 %)WebServices
62 (2.128 %)XSLT
62 (2.128 %)ASP
71 (1.064 %)SOAP
71 (1.064 %).NET Framework
71 (1.064 %)CSLA
71 (1.064 %)LAMP
71 (1.064 %)WinForms
North West IT Contractor Job Market, Application PlatformsApplication Platforms
15 (5.319 %)SAS
23 (3.191 %)WebLogic
23 (3.191 %)Apache
32 (2.128 %)Morello
32 (2.128 %)CMS
41 (1.064 %)eRoom
41 (1.064 %)Exchange Server 2003
41 (1.064 %)MS Exchange
North West IT Contractor Job Market, ApplicationsApplications
112 (12.77 %)Photoshop
210 (10.64 %)Adobe Illustrator
35 (5.319 %)FreeHand
44 (4.255 %)QuarkXPress
53 (3.191 %)Acrobat
62 (2.128 %)MS Project
62 (2.128 %)MS Office
71 (1.064 %)MS Excel
71 (1.064 %)MS Visio
71 (1.064 %)Fireworks
71 (1.064 %)InDesign
71 (1.064 %)Spreadsheet
North West IT Contractor Job Market, Business ApplicationsBusiness Applications
18 (8.511 %)Hyperion Planning
24 (4.255 %)Oracle CRM
24 (4.255 %)Hyperion Enterprise
33 (3.191 %)WebTrends
North West IT Contractor Job Market, Communications & NetworkingCommunications & Networking
18 (8.511 %)Internet
23 (3.191 %)BIG-IP
32 (2.128 %)Intranet
North West IT Contractor Job Market, Database & Business IntelligenceDatabase & Business Intelligence
15 (5.319 %)SQL Server
24 (4.255 %)BusinessObjects
32 (2.128 %)ETL
32 (2.128 %)SQL Server 2005
32 (2.128 %)MySQL
41 (1.064 %)Data Cleansing
41 (1.064 %)Oracle 10g
41 (1.064 %)SQL Server 2000
41 (1.064 %)Oracle OWB
41 (1.064 %)Oracle 8/8i
41 (1.064 %)Oracle 9i
41 (1.064 %)Datawarehouse
North West IT Contractor Job Market, Development ApplicationsDevelopment Applications
114 (14.89 %)Flash
23 (3.191 %)Dreamweaver
31 (1.064 %)Visual Studio
North West IT Contractor Job Market, GeneralGeneral
123 (24.47 %)Finance
29 (9.574 %)Pharmaceutical
29 (9.574 %)Banking
29 (9.574 %)Retail
36 (6.383 %)Graphic Design
45 (5.319 %)Advertising
53 (3.191 %)Government
53 (3.191 %)Games
62 (2.128 %)Online Games
62 (2.128 %)Retail Banking
71 (1.064 %)International Banking
71 (1.064 %)Online Banking
71 (1.064 %)Flash Games
71 (1.064 %)Insurance
71 (1.064 %)Pensions
71 (1.064 %)Law
71 (1.064 %)Publishing
71 (1.064 %)Financial Institution
71 (1.064 %)Aerospace
71 (1.064 %)Construction
North West IT Contractor Job Market, Job TitlesJob Titles
120 (21.28 %)Project Manager
212 (12.77 %)Developer
311 (11.70 %)Analyst
48 (8.511 %)Coordinator
48 (8.511 %)Web Designer
56 (6.383 %)Project Coordinator
65 (5.319 %)Implementation Manager
65 (5.319 %).NET Developer
65 (5.319 %)Flash Designer
74 (4.255 %)Business Manager
74 (4.255 %)Data Analyst
74 (4.255 %)VB.NET Developer
74 (4.255 %)Architect
74 (4.255 %)Business Analyst
83 (3.191 %)Junior
83 (3.191 %)Graduate
83 (3.191 %)Solutions Architect
83 (3.191 %)SQL Developer
83 (3.191 %)Project Analyst
83 (3.191 %)ASP.NET Developer
North West IT Contractor Job Market, MiscellaneousMiscellaneous
13 (3.191 %)Taxonomies
22 (2.128 %)Blog
22 (2.128 %)Social Network
22 (2.128 %)DTV
22 (2.128 %)Management Information System
22 (2.128 %)IPTV
31 (1.064 %)N-Tier
North West IT Contractor Job Market, Operating SystemsOperating Systems
15 (5.319 %)Windows
23 (3.191 %)Solaris
31 (1.064 %)Linux
31 (1.064 %)Windows 2000
North West IT Contractor Job Market, Processes & MethodologiesProcesses & Methodologies
118 (19.15 %)Project Management
211 (11.70 %)Data Management
310 (10.64 %)PRINCE2
310 (10.64 %)Stakeholder Management
48 (8.511 %)Migration
48 (8.511 %)Direct Marketing
57 (7.447 %)Internet Marketing
66 (6.383 %)CRM
66 (6.383 %)E-Commerce
75 (5.319 %)Change Management
75 (5.319 %)SEO
75 (5.319 %)Statistical Analysis
75 (5.319 %)Data Analysis
84 (4.255 %)Project Planning
93 (3.191 %)Web Development
93 (3.191 %)Digital Marketing
93 (3.191 %)Supplier Management
93 (3.191 %)Content Management
93 (3.191 %)BPR
93 (3.191 %)Web Design
North West IT Contractor Job Market, Programming LanguagesProgramming Languages
110 (10.64 %)SQL
26 (6.383 %)C#
26 (6.383 %)JavaScript
35 (5.319 %)PHP
35 (5.319 %)VB.NET
44 (4.255 %)PHP5
44 (4.255 %)Java
53 (3.191 %)PHP4
61 (1.064 %)Python
61 (1.064 %)PL/SQL
61 (1.064 %)Transact-SQL
61 (1.064 %)Perl
61 (1.064 %)DHTML
North West IT Contractor Job Market, QualificationsQualifications
16 (6.383 %)PRINCE2 Certification
23 (3.191 %)Degree
31 (1.064 %)MAPM
31 (1.064 %)PMP
31 (1.064 %)PMI Certification
North West IT Contractor Job Market, Quality Assurance & ComplianceQuality Assurance & Compliance
11 (1.064 %)ISO9001
North West IT Contractor Job Market, System SoftwareSystem Software
13 (3.191 %)ClearTrust
21 (1.064 %)Active Directory
North West IT Contractor Job Market, VendorsVendors
19 (9.574 %)Oracle
19 (9.574 %)Hyperion
27 (7.447 %)Microsoft
34 (4.255 %)Adobe
34 (4.255 %)Business Objects
34 (4.255 %)Quark
41 (1.064 %)Google
41 (1.064 %)Cisco
41 (1.064 %)Apple
41 (1.064 %)Macromedia
41 (1.064 %)HP
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