The table below looks at the prevalence of the term Marketing in IT contracts advertised for the North West region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 2 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
2 Dec 2016
Same period 2015 Same period 2014
Marketing
Rank 98 94 97
Rank change year-on-year
-4 +3
Contract jobs citing Marketing 59 69 40
As % of all contract IT jobs located in the North West 1.83% 1.64% 1.23%
As % of the General category 6.30% 4.50% 3.65%
Number of daily rates quoted 44 36 23
Median daily rate £400 £438 £350
Median daily rate % change year-on-year
-8.57% +25.00%
90% offered a daily rate of more than £251 £181 £285
10% offered a daily rate of more than £529 £633 £490
UK excluding London median daily rate £375 £375 £375
Number of hourly rates quoted 3 3 2
Median hourly rate £29.00 £12.50 £82.00
Median hourly rate % change year-on-year
+132.00% -84.75%
UK excluding London median hourly rate £21.50 £25.00 £22.50
% change year-on-year
-14.00% +11.11%
Marketing
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the North West region.

General Category
North West
Contract IT job ads with a match in the
General category
937 1535 1096
As % of all contract IT jobs located in the North West 29.10% 36.40% 33.71%
Number of daily rates quoted 623 966 631
Median daily rate £413 £425 £375
Median daily rate % change year-on-year
-2.94% +13.33%
90% offered a daily rate of more than £250 £275 £231
10% offered a daily rate of more than £550 £550 £530
UK excluding London median daily rate £400 £400 £400
Number of hourly rates quoted 32 66 51
Median hourly rate £14.00 £18.50 £18.00
Median hourly rate % change year-on-year
-24.32% +2.77%
UK excluding London median hourly rate £24.75 £28.00 £25.00
% change year-on-year
-11.60% +12.00%

Marketing
Jobs Demand Trend in the North West

The demand trend of contract jobs across the North West region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in the North West

Marketing
Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the North West region.

Marketing Daily Rate Trend in the North West

Marketing
Daily Rate Histogram in the North West

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the North West region over the 3 months to 2 December 2016.

Marketing Daily Rate Histogram in the North West

Marketing
Hourly Rate Trend in the North West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the North West region.

Marketing Hourly Rate Trend in the North West

Marketing
Hourly Rate Histogram in the North West

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Marketing across the North West region over the 3 months to 2 December 2016.

Marketing Hourly Rate Histogram in the North West

Marketing
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the North West region over the 3 months to 2 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +4 41 £388 -6.06% 60
Cheshire +5 4 £400 -33.33% 23
Merseyside -2 3 £320 +113.33% 9
Lancashire -3 3 £375 -40.00% 18
Marketing
England

Marketing
Top 30 Related IT Skills in the North West

For the 6 months to 2 December 2016, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the North West region with a requirement for Marketing.

1 51 (36.69%) Finance
2 50 (35.97%) Business Intelligence
3 42 (30.22%) Digital Marketing
4 38 (27.34%) SAP
5 34 (24.46%) Manufacturing
6 33 (23.74%) Telecoms
7 31 (22.30%) Agile Software Development
8 29 (20.86%) Programme Management
8 29 (20.86%) SAP Oil and Gas
8 29 (20.86%) Electronics
8 29 (20.86%) SQL
9 28 (20.14%) Analytics
10 20 (14.39%) SAS
11 19 (13.67%) E-Commerce
11 19 (13.67%) Retail
12 18 (12.95%) Web Analytics
12 18 (12.95%) Big Data
13 16 (11.51%) User Experience
14 15 (10.79%) Degree
14 15 (10.79%) Microsoft
14 15 (10.79%) Java
14 15 (10.79%) JavaScript
15 14 (10.07%) HTML
15 14 (10.07%) CSS
15 14 (10.07%) SQL Server
15 14 (10.07%) ETL
15 14 (10.07%) CRM
15 14 (10.07%) SEO
15 14 (10.07%) Credit Risk
16 12 (8.63%) Business Analysis

Marketing
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 20 (14.39%) SAS
2 11 (7.91%) CMS
3 6 (4.32%) Apache Spark
4 4 (2.88%) SharePoint
5 3 (2.16%) Apache
5 3 (2.16%) WordPress
6 2 (1.44%) BizTalk Server
6 2 (1.44%) Drupal
6 2 (1.44%) Oracle Service Bus
6 2 (1.44%) Oracle SOA Suite
6 2 (1.44%) WebSphere
7 1 (0.72%) Apache Pig
7 1 (0.72%) Kentico
7 1 (0.72%) Magnolia
7 1 (0.72%) Umbraco
Applications
1 11 (7.91%) MS Excel
2 6 (4.32%) SPSS
3 4 (2.88%) MS PowerPoint
3 4 (2.88%) Photoshop
4 3 (2.16%) MS Office
5 2 (1.44%) Adobe Illustrator
5 2 (1.44%) Simulink
6 1 (0.72%) InDesign
6 1 (0.72%) MS Visio
Business Applications
1 29 (20.86%) SAP Oil and Gas
2 10 (7.19%) Unit4 Business World
3 4 (2.88%) Dynamics CRM
4 3 (2.16%) Dynamics NAV
4 3 (2.16%) Oracle EBS
4 3 (2.16%) Oracle EBS R12
5 2 (1.44%) Unica
6 1 (0.72%) Magento
6 1 (0.72%) Oracle Payables
6 1 (0.72%) Sage 50
6 1 (0.72%) SAP CRM
6 1 (0.72%) SAP hybris
Cloud Services
1 8 (5.76%) Google Analytics
2 5 (3.60%) Google Cloud Platform
2 5 (3.60%) Microsoft Azure
3 2 (1.44%) Amazon AWS
3 2 (1.44%) Amazon EMR
3 2 (1.44%) IaaS
3 2 (1.44%) PaaS
3 2 (1.44%) SaaS
3 2 (1.44%) SmartFocus
4 1 (0.72%) AdWords
4 1 (0.72%) Force.com
4 1 (0.72%) GitHub
4 1 (0.72%) Sage Pay
Communications & Networking
1 1 (0.72%) 2G
1 1 (0.72%) 3G
1 1 (0.72%) 4G
1 1 (0.72%) Internet
Database & Business Intelligence
1 18 (12.95%) Big Data
2 14 (10.07%) SQL Server
3 10 (7.19%) MySQL
4 9 (6.47%) Data Warehouse
5 8 (5.76%) BusinessObjects
5 8 (5.76%) Relational Database
6 7 (5.04%) SAS Data Integration Studio
7 6 (4.32%) Data Mining
8 5 (3.60%) Hadoop
9 4 (2.88%) SAS Enterprise Guide
9 4 (2.88%) SQL Server Integration Services
9 4 (2.88%) SQL Server Reporting Services
10 3 (2.16%) Base SAS
10 3 (2.16%) BigQuery
10 3 (2.16%) SAS Visual Analytics
11 2 (1.44%) Couchbase
11 2 (1.44%) Electronic Patient Records
11 2 (1.44%) HDInsight
11 2 (1.44%) Oracle Database
11 2 (1.44%) Spark SQL
Development Applications
1 5 (3.60%) Talend Open Studio
2 3 (2.16%) Git (software)
2 3 (2.16%) SQL Server Management Studio (SSMS)
3 2 (1.44%) Grunt
3 2 (1.44%) Selenium
3 2 (1.44%) Team Foundation Server
4 1 (0.72%) Cucumber
4 1 (0.72%) gulp
4 1 (0.72%) Jenkins
4 1 (0.72%) JIRA
General
1 51 (36.69%) Finance
2 34 (24.46%) Manufacturing
3 33 (23.74%) Telecoms
4 29 (20.86%) Electronics
5 19 (13.67%) Retail
6 6 (4.32%) General Ledger
7 3 (2.16%) Advertising
8 2 (1.44%) Billing
8 2 (1.44%) Brand Awareness
8 2 (1.44%) Legal
8 2 (1.44%) Publishing
9 1 (0.72%) Banking
9 1 (0.72%) Pharmaceutical
9 1 (0.72%) Retail Banking
Job Titles
1 38 (27.34%) Developer
2 29 (20.86%) Analyst
3 11 (7.91%) Consultant
4 9 (6.47%) Architect
5 8 (5.76%) Business Analyst
6 6 (4.32%) Report Writer
7 5 (3.60%) Customer Analyst
7 5 (3.60%) Customer Insight Analyst
7 5 (3.60%) Insight Analyst
7 5 (3.60%) Java Developer
8 4 (2.88%) Content Strategist
8 4 (2.88%) Data Architect
8 4 (2.88%) Designer
8 4 (2.88%) Marketing Manager
8 4 (2.88%) Solutions Architect
8 4 (2.88%) Support Analyst
8 4 (2.88%) Support Consultant
8 4 (2.88%) UI Developer
9 3 (2.16%) Project Manager
9 3 (2.16%) Report Analyst
Libraries, Frameworks & Software Standards
1 14 (10.07%) CSS
1 14 (10.07%) HTML
2 9 (6.47%) .NET
2 9 (6.47%) HTML5
3 8 (5.76%) Web Services
4 7 (5.04%) CSS3
4 7 (5.04%) XML
5 4 (2.88%) J2EE
5 4 (2.88%) jQuery
6 3 (2.16%) ASP.NET
6 3 (2.16%) REST
6 3 (2.16%) Twitter Bootstrap
7 2 (1.44%) AngularJS
7 2 (1.44%) ASP.NET MVC
7 2 (1.44%) Behat
7 2 (1.44%) DOM
7 2 (1.44%) Node.js
7 2 (1.44%) Oracle Fusion
7 2 (1.44%) SOAP
7 2 (1.44%) Spark Streaming
Miscellaneous
1 16 (11.51%) User Experience
2 14 (10.07%) Credit Risk
3 11 (7.91%) Analytical Skills
3 11 (7.91%) Social Media
4 6 (4.32%) Copywriting
5 5 (3.60%) Algorithms
5 5 (3.60%) Data Integration
6 4 (2.88%) Mathematics
6 4 (2.88%) Statistics
7 3 (2.16%) Blog
7 3 (2.16%) FMCG
7 3 (2.16%) NHS
7 3 (2.16%) Taxonomies
8 2 (1.44%) Data Centre
8 2 (1.44%) Digital Media
8 2 (1.44%) Enterprise Software
8 2 (1.44%) Management Information System
8 2 (1.44%) Social Network
9 1 (0.72%) Computer Science
9 1 (0.72%) Web 2.0
Operating Systems
1 6 (4.32%) Linux
2 3 (2.16%) Windows
3 1 (0.72%) Unix
3 1 (0.72%) Windows Server
3 1 (0.72%) zOS
Processes & Methodologies
1 50 (35.97%) Business Intelligence
2 42 (30.22%) Digital Marketing
3 31 (22.30%) Agile Software Development
4 29 (20.86%) Programme Management
5 28 (20.14%) Analytics
6 19 (13.67%) E-Commerce
7 18 (12.95%) Web Analytics
8 14 (10.07%) CRM
8 14 (10.07%) ETL
8 14 (10.07%) SEO
9 12 (8.63%) Business Analysis
10 11 (7.91%) Project Management
10 11 (7.91%) Stakeholder Management
11 10 (7.19%) Web Development
12 9 (6.47%) Wireframes
13 8 (5.76%) Campaign Analysis
13 8 (5.76%) Content Management
13 8 (5.76%) Migration
13 8 (5.76%) Open Source
14 7 (5.04%) Scrum
Programming Languages
1 29 (20.86%) SQL
2 15 (10.79%) Java
2 15 (10.79%) JavaScript
3 9 (6.47%) Python
4 6 (4.32%) C#
4 6 (4.32%) PHP
5 4 (2.88%) C
6 3 (2.16%) R
6 3 (2.16%) T-SQL
7 2 (1.44%) F#
7 2 (1.44%) Groovy
7 2 (1.44%) MATLAB
7 2 (1.44%) Ruby
7 2 (1.44%) Scala
7 2 (1.44%) VB.NET
7 2 (1.44%) VBA
8 1 (0.72%) C++
8 1 (0.72%) PHP 5
8 1 (0.72%) PL/SQL
8 1 (0.72%) VB
Qualifications
1 15 (10.79%) Degree
2 6 (4.32%) SC Cleared
2 6 (4.32%) Security Cleared
3 3 (2.16%) PhD
4 1 (0.72%) BPSS Clearance
4 1 (0.72%) ISEB
4 1 (0.72%) MCTS
4 1 (0.72%) Microsoft Certification
4 1 (0.72%) PRINCE2 Certification
4 1 (0.72%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 3 (2.16%) QA
2 1 (0.72%) Data Quality
2 1 (0.72%) Disclosure Scotland
System Software
1 1 (0.72%) Docker
1 1 (0.72%) Hyper-V
1 1 (0.72%) Virtual Machines
Systems Management
1 2 (1.44%) HP Quality Center
Vendors
1 38 (27.34%) SAP
2 15 (10.79%) Microsoft
3 10 (7.19%) Google
3 10 (7.19%) Oracle
4 7 (5.04%) Tableau
5 5 (3.60%) Talend
6 4 (2.88%) hybris
7 3 (2.16%) IBM
7 3 (2.16%) Informatica
7 3 (2.16%) Twitter
8 2 (1.44%) Ab Initio
8 2 (1.44%) Adobe
8 2 (1.44%) Alterian
8 2 (1.44%) Chordiant
8 2 (1.44%) Epiphany
8 2 (1.44%) Facebook
8 2 (1.44%) Nintex
8 2 (1.44%) Omniture
8 2 (1.44%) ServiceNow
8 2 (1.44%) Sitecore
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