The table below looks at the prevalence of the term Marketing in IT contracts advertised for the North West region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 12 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
12 Feb 2016
Same period 2015 Same period 2014
Marketing
Rank 86 108 115
Rank change year-on-year
+22 +7
Contract jobs citing Marketing 73 33 18
As % of all contract IT jobs located in the North West 1.93% 1.01% 0.64%
As % of the General category 5.98% 2.81% 1.98%
Number of daily rates quoted 49 21 8
Average daily rate £355 £295 £339
Average daily rate % change year-on-year
+20.33% -12.91%
90% offered a daily rate of more than £206 £285 £240
10% offered a daily rate of more than £625 £450 £423
UK excluding London average daily rate £363 £363 £350
% change year-on-year
- +3.57%
Number of hourly rates quoted 1 0 1
Average hourly rate £42.50 - £8.75
UK excluding London average hourly rate £19.00 £18.00 £15.50
% change year-on-year
+5.55% +16.12%
Marketing
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the North West region.

General Category
North West
Contract IT job ads with a match in the
General category
1221 1174 910
As % of all contract IT jobs located in the North West 32.22% 35.89% 32.42%
Number of daily rates quoted 771 665 472
Average daily rate £400 £388 £375
Average daily rate % change year-on-year
+3.22% +3.33%
90% offered a daily rate of more than £268 £260 £225
10% offered a daily rate of more than £550 £525 £500
UK excluding London average daily rate £400 £400 £388
% change year-on-year
- +3.22%
Number of hourly rates quoted 57 55 49
Average hourly rate £21.00 £18.00 £25.04
Average hourly rate % change year-on-year
+16.66% -28.11%
90% offered a hourly rate of more than £14.00 £13.25 £9.35
10% offered a hourly rate of more than £49.47 £42.10 £42.60
UK excluding London average hourly rate £33.66 £25.50 £23.00
% change year-on-year
+31.98% +10.86%

Marketing
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the North West region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in the North West

Marketing
Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the North West region.

Marketing Daily Rate Trend in the North West

Marketing
Daily Rate Histogram in the North West

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the North West region over the 3 months to 12 February 2016.

Marketing Daily Rate Histogram in the North West

Marketing
Hourly Rate Trend in the North West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the North West region.

Marketing Hourly Rate Trend in the North West

Marketing
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the North West region over the 3 months to 12 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +2 41 £328 +11.01% 61
Cheshire +2 14 £500 +11.11% 20
Merseyside - 11 £363 - 6
Lancashire - 3 - - 6
Marketing
England

Marketing
Top 30 Related IT Skills in the North West

For the 6 months to 12 February 2016, IT contractor jobs across the North West region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 47 (32.87%) Finance
2 28 (19.58%) Analytics
3 27 (18.88%) CRM
3 27 (18.88%) Digital Marketing
4 25 (17.48%) SAP
5 23 (16.08%) Programme Management
6 22 (15.38%) Manufacturing
6 22 (15.38%) Google Analytics
6 22 (15.38%) Google
7 21 (14.69%) Salesforce.com
7 21 (14.69%) Change Management
7 21 (14.69%) Business Intelligence
8 20 (13.99%) Electronics
8 20 (13.99%) Telecoms
8 20 (13.99%) SAP Oil and Gas
9 19 (13.29%) SAS
10 18 (12.59%) B2C
10 18 (12.59%) Agile Software Development
10 18 (12.59%) Data Protection
11 17 (11.89%) Copywriting
11 17 (11.89%) Enterprise Architecture
11 17 (11.89%) SMS
11 17 (11.89%) JavaScript
11 17 (11.89%) Customer Analytics
11 17 (11.89%) Salesforce Marketing Cloud
11 17 (11.89%) Analytical Skills
12 15 (10.49%) SQL
12 15 (10.49%) HTML
12 15 (10.49%) ArchiMate
13 14 (9.79%) User Experience

Marketing
Top Related IT Skills in the North West by Category

For the 6 months to 12 February 2016, IT contractor jobs across the North West region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 19 (13.29%) SAS
2 7 (4.90%) CMS
3 3 (2.10%) Adobe Experience Manager
3 3 (2.10%) Drupal
4 2 (1.40%) SharePoint
4 2 (1.40%) WordPress
5 1 (0.70%) Confluence
5 1 (0.70%) Skype for Business
5 1 (0.70%) Tomcat
5 1 (0.70%) Umbraco
Applications
1 10 (6.99%) Photoshop
2 8 (5.59%) Adobe Illustrator
3 7 (4.90%) MS Excel
3 7 (4.90%) MS Office
4 5 (3.50%) Adobe Creative Suite
4 5 (3.50%) InDesign
5 4 (2.80%) OmniGraffle
6 3 (2.10%) MS PowerPoint
7 2 (1.40%) MS Project
Business Applications
1 20 (13.99%) SAP Oil and Gas
2 13 (9.09%) Unica
3 4 (2.80%) Dynamics CRM
4 3 (2.10%) Unit4 Business World
5 2 (1.40%) Magento
5 2 (1.40%) Radian6
6 1 (0.70%) Dynamics NAV
6 1 (0.70%) Payment Gateway
6 1 (0.70%) SAP HR
Cloud Services
1 22 (15.38%) Google Analytics
2 2 (1.40%) Adobe Analytics
2 2 (1.40%) Cloud Computing
2 2 (1.40%) IaaS
2 2 (1.40%) MailChimp
2 2 (1.40%) PaaS
2 2 (1.40%) SaaS
3 1 (0.70%) Amazon AWS
3 1 (0.70%) Microsoft Azure
3 1 (0.70%) Office 365
Communications & Networking
1 17 (11.89%) SMS
2 3 (2.10%) Intranet
3 2 (1.40%) HTTP
3 2 (1.40%) Internet
4 1 (0.70%) Skype
Database & Business Intelligence
1 11 (7.69%) Base SAS
2 7 (4.90%) DB2
3 2 (1.40%) Data Mining
3 2 (1.40%) SQL Server
3 2 (1.40%) SQL Server Integration Services
3 2 (1.40%) SQL Server Reporting Services
4 1 (0.70%) BusinessObjects
4 1 (0.70%) Data Warehouse
4 1 (0.70%) FileMaker
4 1 (0.70%) MySQL
4 1 (0.70%) Relational Database
4 1 (0.70%) SAS Data Integration Studio
4 1 (0.70%) SQL Server 2005
4 1 (0.70%) SQL Server 2008
4 1 (0.70%) SQL Server Analysis Services
Development Applications
1 2 (1.40%) Moq
2 1 (0.70%) Dreamweaver
2 1 (0.70%) JIRA
2 1 (0.70%) JUnit
2 1 (0.70%) Subversion
2 1 (0.70%) Visual Studio
General
1 47 (32.87%) Finance
2 22 (15.38%) Manufacturing
3 20 (13.99%) Electronics
3 20 (13.99%) Telecoms
4 8 (5.59%) Retail
5 5 (3.50%) Banking
6 3 (2.10%) Publishing
7 2 (1.40%) Advertising
7 2 (1.40%) Pharmaceutical
8 1 (0.70%) Legal
Job Titles
1 32 (22.38%) Analyst
2 25 (17.48%) Architect
3 17 (11.89%) Project Manager
4 16 (11.19%) Developer
5 15 (10.49%) Technical Architect
6 13 (9.09%) Designer
7 12 (8.39%) Business Analyst
8 9 (6.29%) Digital Architect
9 7 (4.90%) Digital Technical Architect
9 7 (4.90%) Marketing Analyst
10 6 (4.20%) Campaign Analyst
10 6 (4.20%) SAS Analyst
11 5 (3.50%) Consultant
11 5 (3.50%) Graphic Designer
11 5 (3.50%) Marketing Manager
11 5 (3.50%) SAS Developer
11 5 (3.50%) Solutions Architect
12 4 (2.80%) Database Developer
12 4 (2.80%) Web Designer
12 4 (2.80%) Web Developer
Libraries, Frameworks & Software Standards
1 15 (10.49%) HTML
2 10 (6.99%) CSS
3 4 (2.80%) .NET
3 4 (2.80%) ASP.NET
3 4 (2.80%) jQuery
4 3 (2.10%) CSS3
4 3 (2.10%) HTML5
4 3 (2.10%) WCF
4 3 (2.10%) Web Services
4 3 (2.10%) XML
5 2 (1.40%) .NET Framework
5 2 (1.40%) EDI
5 2 (1.40%) J2EE
5 2 (1.40%) JSON
5 2 (1.40%) REST
5 2 (1.40%) SAML
5 2 (1.40%) SOAP
5 2 (1.40%) Twitter Bootstrap
5 2 (1.40%) XHTML
6 1 (0.70%) Spring
Miscellaneous
1 17 (11.89%) Analytical Skills
1 17 (11.89%) Copywriting
2 14 (9.79%) User Experience
3 7 (4.90%) Social Media
4 5 (3.50%) New Media
4 5 (3.50%) Photography
5 4 (2.80%) Graphic Design
6 3 (2.10%) Management Information System
6 3 (2.10%) NHS
7 2 (1.40%) Credit Risk
7 2 (1.40%) Market Risk
8 1 (0.70%) Algorithms
8 1 (0.70%) Computer Science
8 1 (0.70%) Data Centre
8 1 (0.70%) Digital Media
8 1 (0.70%) Informatics
8 1 (0.70%) iPad
8 1 (0.70%) Life Science
8 1 (0.70%) Mobile App
8 1 (0.70%) Social Network
Operating Systems
1 6 (4.20%) Unix
2 3 (2.10%) Windows
Processes & Methodologies
1 28 (19.58%) Analytics
2 27 (18.88%) CRM
2 27 (18.88%) Digital Marketing
3 23 (16.08%) Programme Management
4 21 (14.69%) Business Intelligence
4 21 (14.69%) Change Management
5 18 (12.59%) Agile Software Development
5 18 (12.59%) B2C
5 18 (12.59%) Data Protection
6 17 (11.89%) Customer Analytics
6 17 (11.89%) Enterprise Architecture
7 15 (10.49%) ArchiMate
8 11 (7.69%) Stakeholder Management
9 9 (6.29%) Campaign Management
10 8 (5.59%) Content Management
11 6 (4.20%) Email Marketing
11 6 (4.20%) TOGAF
12 5 (3.50%) Brand Management
12 5 (3.50%) Migration
12 5 (3.50%) Zachman Framework
Programming Languages
1 17 (11.89%) JavaScript
2 15 (10.49%) SQL
3 12 (8.39%) C++
3 12 (8.39%) Python
4 4 (2.80%) C#
4 4 (2.80%) PHP
5 3 (2.10%) Java
5 3 (2.10%) VB.NET
6 2 (1.40%) VBA
7 1 (0.70%) R
7 1 (0.70%) T-SQL
Qualifications
1 7 (4.90%) Security Cleared
2 4 (2.80%) Degree
3 3 (2.10%) BPSS Clearance
4 2 (1.40%) ISEB
4 2 (1.40%) MBA
4 2 (1.40%) SC Cleared
5 1 (0.70%) BC Cleared
5 1 (0.70%) PRINCE2 Certification
Quality Assurance & Compliance
1 3 (2.10%) QA
2 2 (1.40%) SLA
Systems Management
1 1 (0.70%) EMC NetWorker
Vendors
1 25 (17.48%) SAP
2 22 (15.38%) Google
3 21 (14.69%) Salesforce.com
4 17 (11.89%) Salesforce Marketing Cloud
5 13 (9.09%) Adobe
6 11 (7.69%) Microsoft
7 2 (1.40%) Sitecore
8 1 (0.70%) Ariba
8 1 (0.70%) BEA
8 1 (0.70%) BT
8 1 (0.70%) HP
8 1 (0.70%) hybris
8 1 (0.70%) IBM
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