The table below looks at the prevalence of the term Marketing in IT contracts advertised for the North West region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Marketing
Rank 83 106 104
Rank change year-on-year
+23 -2
Contract jobs citing Marketing 54 26 39
As % of all contract IT jobs located in the North West 1.70% 0.88% 1.16%
As % of the General category 5.41% 2.50% 3.25%
Number of daily rates quoted 30 10 33
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£359 £315 £350
Average daily rate % change year-on-year
+13.88% -10.00%
90% offered a daily rate of more than £226 £221 £213
10% offered a daily rate of more than £505 £453 £450
UK excluding London average daily rate £354 £350 £350
% change year-on-year
+1.14% -
Number of hourly rates quoted 2 3 1
Average hourly rate £82.00 £17.69 £15.00
Average hourly rate % change year-on-year
+363.53% +17.93%
UK excluding London average hourly rate £22.50 £19.00 £15.50
% change year-on-year
+18.42% +22.58%
Marketing
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the North West region.

General Category
North West
Contract IT job ads with a match in the
General category
998 1038 1200
As % of all contract IT jobs located in the North West 31.38% 35.09% 35.81%
Number of daily rates quoted 556 514 627
Average daily rate £400 £375 £350
Average daily rate % change year-on-year
+6.66% +7.14%
90% offered a daily rate of more than £260 £250 £250
10% offered a daily rate of more than £525 £525 £475
UK excluding London average daily rate £400 £380 £375
% change year-on-year
+5.26% +1.33%
Number of hourly rates quoted 49 68 50
Average hourly rate £17.50 £17.50 £22.50
Average hourly rate % change year-on-year
- -22.22%
90% offered a hourly rate of more than £10.00 £11.00 £13.50
10% offered a hourly rate of more than £45.00 £32.56 £44.20
UK excluding London average hourly rate £23.00 £20.50 £28.50
% change year-on-year
+12.19% -28.07%

Marketing
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the North West region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in the North West

Marketing
Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the North West region.

Marketing Daily Rate Trend in the North West

Marketing
Daily Rate Histogram in the North West

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the North West region over the 3 months to 19 September 2014.

Marketing Daily Rate Histogram in the North West

Marketing
Hourly Rate Trend in the North West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the North West region.

Marketing Hourly Rate Trend in the North West

Marketing
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the North West region over the 3 months to 19 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester 0 25 £298 -0.83% 38
Lancashire -6 17 £425 -2.85% 6
Merseyside +1 3 £600 +71.42% 2
Cheshire +7 2 £260 +246.66% 18
Cumbria - 1 £300 - 2
Marketing
England

Marketing
Top 30 Related IT Skills in the North West

For the 6 months to 19 September 2014, IT contractor jobs across the North West region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 43 (36.13%) Finance
2 31 (26.05%) Digital Marketing
3 24 (20.17%) Business Intelligence
4 23 (19.33%) Agile Software Development
5 19 (15.97%) Adobe
5 19 (15.97%) SAP
6 18 (15.13%) HTML
6 18 (15.13%) SQL
6 18 (15.13%) E-Commerce
7 16 (13.45%) Programme Management
7 16 (13.45%) Social Media
8 15 (12.61%) Business Analysis
8 15 (12.61%) SAP Oil and Gas
8 15 (12.61%) Manufacturing
8 15 (12.61%) Electronics
8 15 (12.61%) Telecoms
8 15 (12.61%) DTV
9 14 (11.76%) Adobe CQ
10 13 (10.92%) AngularJS
10 13 (10.92%) Analytics
10 13 (10.92%) CSS
10 13 (10.92%) MS Excel
10 13 (10.92%) MVC
10 13 (10.92%) Microsoft
11 12 (10.08%) .NET
11 12 (10.08%) Oracle
11 12 (10.08%) SQL Server
11 12 (10.08%) Maven
11 12 (10.08%) RESTful
11 12 (10.08%) Jenkins

Marketing
Top Related IT Skills in the North West by Category

For the 6 months to 19 September 2014, IT contractor jobs across the North West region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 14 (11.76%) Adobe CQ
2 9 (7.56%) CMS
3 6 (5.04%) SharePoint
4 3 (2.52%) WordPress
4 3 (2.52%) Joomla!
5 1 (0.84%) SharePoint 2013
5 1 (0.84%) Umbraco
5 1 (0.84%) Apache
5 1 (0.84%) SAS
Applications
1 13 (10.92%) MS Excel
2 3 (2.52%) MS Visio
3 2 (1.68%) Photoshop
4 1 (0.84%) CINEMA 4D
4 1 (0.84%) MS PowerPoint
4 1 (0.84%) Adobe After Effects
4 1 (0.84%) Adobe Illustrator
4 1 (0.84%) Maya
4 1 (0.84%) SPSS
Business Applications
1 15 (12.61%) SAP Oil and Gas
2 8 (6.72%) Google Analytics
3 4 (3.36%) Dynamics CRM
4 3 (2.52%) Dynamics AX
5 2 (1.68%) Magento
6 1 (0.84%) Oracle CRM
6 1 (0.84%) Oracle ERP
Cloud Services
1 2 (1.68%) SaaS
Communications & Networking
1 5 (4.20%) Intranet
2 2 (1.68%) DNS
2 2 (1.68%) SSL
Database & Business Intelligence
1 12 (10.08%) SQL Server
2 10 (8.40%) SQL Server Integration Services
3 9 (7.56%) MySQL
4 8 (6.72%) SQL Server Reporting Services
5 7 (5.88%) SQL Server Analysis Services
5 7 (5.88%) SQL Server 2008
5 7 (5.88%) Data Warehouse
6 5 (4.20%) NoSQL
6 5 (4.20%) SQL Server 2005
6 5 (4.20%) InterSystems Cache
6 5 (4.20%) OLAP
7 4 (3.36%) Data Mart
8 2 (1.68%) Oracle Reports
8 2 (1.68%) Oracle OLAP
9 1 (0.84%) QlikView
9 1 (0.84%) Data Mining
9 1 (0.84%) EDMS
Development Applications
1 12 (10.08%) Maven
1 12 (10.08%) Jenkins
2 8 (6.72%) Subversion
3 4 (3.36%) Git (software)
4 3 (2.52%) Team Foundation Server
General
1 43 (36.13%) Finance
2 15 (12.61%) Manufacturing
2 15 (12.61%) Electronics
2 15 (12.61%) Telecoms
3 6 (5.04%) Games
4 2 (1.68%) Aerospace
4 2 (1.68%) Billing
5 1 (0.84%) Banking
5 1 (0.84%) Retail
5 1 (0.84%) Advertising
5 1 (0.84%) Publishing
Job Titles
1 28 (23.53%) Analyst
2 24 (20.17%) Developer
3 19 (15.97%) Business Analyst
3 19 (15.97%) Architect
4 9 (7.56%) PHP Developer
4 9 (7.56%) Consultant
5 8 (6.72%) Project Manager
6 7 (5.88%) Solutions Architect
7 6 (5.04%) Senior Business Analyst
7 6 (5.04%) Senior Analyst
8 5 (4.20%) Front-End Developer
9 4 (3.36%) DBA
9 4 (3.36%) SQL DBA
9 4 (3.36%) MySQL Developer
9 4 (3.36%) Content Editor
9 4 (3.36%) PHP MySQL Developer
10 3 (2.52%) Digital Project Manager
10 3 (2.52%) Pricing Analyst
10 3 (2.52%) Dynamics AX Consultant
10 3 (2.52%) Actuary
Libraries, Frameworks & Software Standards
1 18 (15.13%) HTML
2 13 (10.92%) AngularJS
2 13 (10.92%) CSS
3 12 (10.08%) .NET
3 12 (10.08%) RESTful
4 11 (9.24%) OSGi
5 5 (4.20%) jQuery
5 5 (4.20%) LAMP
6 4 (3.36%) XHTML
6 4 (3.36%) XML
6 4 (3.36%) JSON
6 4 (3.36%) HTML5
6 4 (3.36%) REST
6 4 (3.36%) CSS3
6 4 (3.36%) Ext JS
6 4 (3.36%) Twitter Bootstrap
6 4 (3.36%) Regular Expression
7 2 (1.68%) ASP.NET
8 1 (0.84%) ASP.NET MVC
8 1 (0.84%) CodeIgniter
Miscellaneous
1 16 (13.45%) Social Media
2 15 (12.61%) DTV
3 7 (5.88%) Statistics
4 6 (5.04%) NHS
4 6 (5.04%) Mobile App
5 5 (4.20%) User Experience
5 5 (4.20%) Management Information System
6 4 (3.36%) W3C
6 4 (3.36%) Copywriting
6 4 (3.36%) Blog
7 2 (1.68%) Web 2.0
7 2 (1.68%) Mathematics
7 2 (1.68%) Data Integration
7 2 (1.68%) Analytical Skills
8 1 (0.84%) Online Games
8 1 (0.84%) Social Network
8 1 (0.84%) Reference Data
8 1 (0.84%) Data Extraction
8 1 (0.84%) Social Gaming
8 1 (0.84%) Informatics
Operating Systems
1 9 (7.56%) Linux
2 3 (2.52%) Windows
3 1 (0.84%) Apple iOS
Processes & Methodologies
1 31 (26.05%) Digital Marketing
2 24 (20.17%) Business Intelligence
3 23 (19.33%) Agile Software Development
4 18 (15.13%) E-Commerce
5 16 (13.45%) Programme Management
6 15 (12.61%) Business Analysis
7 13 (10.92%) Analytics
7 13 (10.92%) MVC
8 11 (9.24%) CRM
8 11 (9.24%) OO
8 11 (9.24%) Stakeholder Management
9 10 (8.40%) DevOps
10 9 (7.56%) Project Management
11 8 (6.72%) SEO
12 7 (5.88%) Data Analysis
12 7 (5.88%) B2B
13 6 (5.04%) Time Management
14 5 (4.20%) Performance Tuning
14 5 (4.20%) OO PHP
14 5 (4.20%) Data Protection
Programming Languages
1 18 (15.13%) SQL
2 10 (8.40%) JavaScript
2 10 (8.40%) PHP
3 9 (7.56%) Java
4 6 (5.04%) T-SQL
5 5 (4.20%) VB
6 4 (3.36%) PHP5
7 3 (2.52%) PL/SQL
8 2 (1.68%) C#
8 2 (1.68%) VBScript
9 1 (0.84%) PowerHouse
Qualifications
1 11 (9.24%) Degree
2 6 (5.04%) ISEB
3 3 (2.52%) MCSE
3 3 (2.52%) Microsoft Certification
4 2 (1.68%) ACCA
4 2 (1.68%) CIPFA
4 2 (1.68%) CIMA
4 2 (1.68%) ICAEW
4 2 (1.68%) Security Cleared
5 1 (0.84%) SC Cleared
5 1 (0.84%) ISTQB
5 1 (0.84%) ITIL Certification
Quality Assurance & Compliance
1 4 (3.36%) ISO 9001
2 1 (0.84%) SLA
Vendors
1 19 (15.97%) Adobe
1 19 (15.97%) SAP
2 13 (10.92%) Microsoft
3 12 (10.08%) Oracle
4 8 (6.72%) Google
5 5 (4.20%) Facebook
5 5 (4.20%) PeopleSoft
6 4 (3.36%) Coremetrics
6 4 (3.36%) Sencha
6 4 (3.36%) Twitter
7 2 (1.68%) Cisco
7 2 (1.68%) Interwoven
7 2 (1.68%) Cognos
8 1 (0.84%) Perforce
8 1 (0.84%) Sony
8 1 (0.84%) Siebel
8 1 (0.84%) iSOFT
8 1 (0.84%) JD Edwards
8 1 (0.84%) IBM
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