The table below looks at the prevalence of the term Marketing in IT contracts advertised for the North West region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 29 August 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
29 Aug 2014
Same period 2013 Same period 2012
Marketing
Rank 70 100 93
Rank change year-on-year
+30 -7
Contract jobs citing Marketing 74 32 50
As % of all contract IT jobs located in the North West 2.37% 1.12% 1.52%
As % of the General category 7.60% 3.18% 4.31%
Number of daily rates quoted 47 14 41
Average daily rate
Keep up to 90%
of your Daily Rate
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£400 £344 £325
Average daily rate % change year-on-year
+16.36% +5.76%
90% offered a daily rate of more than £241 £300 £225
10% offered a daily rate of more than £505 £468 £450
UK excluding London average daily rate £350 £350 £338
% change year-on-year
- +3.70%
Number of hourly rates quoted 0 3 1
Average hourly rate - £17.69 £15.00
Average hourly rate % change year-on-year
- +17.93%
UK excluding London average hourly rate £21.62 £21.50 £17.50
% change year-on-year
+0.53% +22.85%
Marketing
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the North West region.

General Category
North West
Contract IT job ads with a match in the
General category
974 1007 1161
As % of all contract IT jobs located in the North West 31.18% 35.14% 35.25%
Number of daily rates quoted 536 505 630
Average daily rate £400 £375 £350
Average daily rate % change year-on-year
+6.66% +7.14%
90% offered a daily rate of more than £250 £269 £240
10% offered a daily rate of more than £525 £501 £475
UK excluding London average daily rate £388 £385 £375
% change year-on-year
+0.64% +2.66%
Number of hourly rates quoted 37 59 52
Average hourly rate £17.50 £17.50 £22.50
Average hourly rate % change year-on-year
- -22.22%
90% offered a hourly rate of more than £12.93 £10.00 £12.50
10% offered a hourly rate of more than £45.00 £33.68 £47.00
UK excluding London average hourly rate £22.50 £22.50 £29.00
% change year-on-year
- -22.41%

Marketing
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the North West region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in the North West

Marketing
Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the North West region.

Marketing Daily Rate Trend in the North West

Marketing
Daily Rate Histogram in the North West

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the North West region over the 3 months to 29 August 2014.

Marketing Daily Rate Histogram in the North West

Marketing
Hourly Rate Trend in the North West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the North West region.

Marketing Hourly Rate Trend in the North West

Marketing
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the North West region over the 3 months to 29 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +12 36 £373 +10.37% 48
Cheshire +8 15 £360 +25.21% 21
Lancashire -2 13 £425 -2.85% 5
Merseyside -6 3 £600 +68.42% 4
Marketing
England

Marketing
Top 30 Related IT Skills in the North West

For the 6 months to 29 August 2014, IT contractor jobs across the North West region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 43 (37.07%) Finance
2 30 (25.86%) Digital Marketing
3 20 (17.24%) SQL
4 19 (16.38%) Business Intelligence
4 19 (16.38%) Adobe
5 18 (15.52%) SAP
6 17 (14.66%) HTML
7 15 (12.93%) MVC
7 15 (12.93%) Programme Management
8 14 (12.07%) Agile Software Development
8 14 (12.07%) Manufacturing
8 14 (12.07%) Electronics
8 14 (12.07%) Telecoms
8 14 (12.07%) DTV
8 14 (12.07%) E-Commerce
8 14 (12.07%) .NET
8 14 (12.07%) Adobe CQ
8 14 (12.07%) Business Analysis
8 14 (12.07%) SAP Oil and Gas
8 14 (12.07%) AngularJS
9 13 (11.21%) Social Media
9 13 (11.21%) Microsoft
10 12 (10.34%) Oracle
10 12 (10.34%) JavaScript
10 12 (10.34%) CSS
10 12 (10.34%) OO
10 12 (10.34%) MS Excel
10 12 (10.34%) Jenkins
10 12 (10.34%) RESTful
10 12 (10.34%) Maven

Marketing
Top Related IT Skills in the North West by Category

For the 6 months to 29 August 2014, IT contractor jobs across the North West region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 14 (12.07%) Adobe CQ
2 7 (6.03%) CMS
3 6 (5.17%) SharePoint
4 3 (2.59%) Joomla!
4 3 (2.59%) WordPress
5 1 (0.86%) Apache
5 1 (0.86%) SharePoint 2013
5 1 (0.86%) Umbraco
5 1 (0.86%) SAS
Applications
1 12 (10.34%) MS Excel
2 3 (2.59%) MS Visio
3 2 (1.72%) Photoshop
4 1 (0.86%) SPSS
4 1 (0.86%) Maya
4 1 (0.86%) Adobe Illustrator
4 1 (0.86%) Adobe After Effects
4 1 (0.86%) MS PowerPoint
4 1 (0.86%) CINEMA 4D
Business Applications
1 14 (12.07%) SAP Oil and Gas
2 5 (4.31%) Google Analytics
3 4 (3.45%) Dynamics CRM
3 4 (3.45%) Dynamics AX
4 2 (1.72%) Magento
5 1 (0.86%) Oracle CRM
5 1 (0.86%) Oracle ERP
Cloud Services
1 2 (1.72%) SaaS
Communications & Networking
1 5 (4.31%) Intranet
2 2 (1.72%) DNS
2 2 (1.72%) SSL
Database & Business Intelligence
1 11 (9.48%) SQL Server
2 10 (8.62%) MySQL
3 9 (7.76%) SQL Server Integration Services
4 7 (6.03%) SQL Server Reporting Services
5 6 (5.17%) SQL Server Analysis Services
5 6 (5.17%) SQL Server 2008
6 5 (4.31%) NoSQL
6 5 (4.31%) InterSystems Cache
6 5 (4.31%) Data Warehouse
7 4 (3.45%) OLAP
7 4 (3.45%) SQL Server 2005
8 3 (2.59%) Data Mart
9 2 (1.72%) Oracle Reports
9 2 (1.72%) Oracle OLAP
10 1 (0.86%) Data Mining
10 1 (0.86%) EDMS
Development Applications
1 12 (10.34%) Maven
1 12 (10.34%) Jenkins
2 9 (7.76%) Subversion
3 5 (4.31%) Git (software)
4 3 (2.59%) Team Foundation Server
General
1 43 (37.07%) Finance
2 14 (12.07%) Manufacturing
2 14 (12.07%) Electronics
2 14 (12.07%) Telecoms
3 6 (5.17%) Games
4 2 (1.72%) Billing
5 1 (0.86%) Banking
5 1 (0.86%) Retail
5 1 (0.86%) Advertising
5 1 (0.86%) Publishing
Job Titles
1 29 (25.00%) Analyst
2 24 (20.69%) Developer
3 19 (16.38%) Business Analyst
4 17 (14.66%) Architect
5 10 (8.62%) Consultant
5 10 (8.62%) PHP Developer
6 9 (7.76%) Project Manager
7 7 (6.03%) Solutions Architect
8 6 (5.17%) Senior Business Analyst
8 6 (5.17%) Senior Analyst
8 6 (5.17%) Front-End Developer
9 4 (3.45%) Dynamics AX Consultant
9 4 (3.45%) Digital Project Manager
9 4 (3.45%) MySQL Developer
9 4 (3.45%) Content Editor
9 4 (3.45%) Functional Consultant
9 4 (3.45%) SQL DBA
9 4 (3.45%) DBA
9 4 (3.45%) PHP MySQL Developer
10 3 (2.59%) Service Manager
Libraries, Frameworks & Software Standards
1 17 (14.66%) HTML
2 14 (12.07%) .NET
2 14 (12.07%) AngularJS
3 12 (10.34%) CSS
3 12 (10.34%) RESTful
4 11 (9.48%) OSGi
5 7 (6.03%) jQuery
6 6 (5.17%) LAMP
7 5 (4.31%) JSON
7 5 (4.31%) XML
7 5 (4.31%) XHTML
7 5 (4.31%) REST
8 4 (3.45%) CSS3
8 4 (3.45%) Ext JS
8 4 (3.45%) HTML5
8 4 (3.45%) Regular Expression
8 4 (3.45%) Twitter Bootstrap
9 3 (2.59%) ASP.NET MVC
10 2 (1.72%) ASP.NET MVC 3
10 2 (1.72%) Razor View Engine
Miscellaneous
1 14 (12.07%) DTV
2 13 (11.21%) Social Media
3 7 (6.03%) Statistics
4 6 (5.17%) NHS
4 6 (5.17%) Mobile App
5 4 (3.45%) W3C
6 3 (2.59%) Management Information System
7 2 (1.72%) Web 2.0
7 2 (1.72%) Mathematics
8 1 (0.86%) Copywriting
8 1 (0.86%) Blog
8 1 (0.86%) Social Network
8 1 (0.86%) Online Games
8 1 (0.86%) Data Extraction
8 1 (0.86%) Social Gaming
8 1 (0.86%) Graphic Design
8 1 (0.86%) Informatics
8 1 (0.86%) NPfIT
Operating Systems
1 11 (9.48%) Linux
2 3 (2.59%) Windows
3 1 (0.86%) Apple iOS
Processes & Methodologies
1 30 (25.86%) Digital Marketing
2 19 (16.38%) Business Intelligence
3 15 (12.93%) MVC
3 15 (12.93%) Programme Management
4 14 (12.07%) Agile Software Development
4 14 (12.07%) Business Analysis
4 14 (12.07%) E-Commerce
5 12 (10.34%) OO
6 11 (9.48%) CRM
6 11 (9.48%) Stakeholder Management
7 10 (8.62%) DevOps
8 9 (7.76%) Project Management
9 8 (6.90%) Analytics
10 7 (6.03%) B2B
11 6 (5.17%) OO PHP
11 6 (5.17%) Web Design
12 5 (4.31%) Data Protection
12 5 (4.31%) Time Management
12 5 (4.31%) Online Marketing
12 5 (4.31%) SEO
Programming Languages
1 20 (17.24%) SQL
2 12 (10.34%) JavaScript
3 11 (9.48%) PHP
4 10 (8.62%) Java
5 5 (4.31%) T-SQL
5 5 (4.31%) VB
5 5 (4.31%) PHP5
6 3 (2.59%) PL/SQL
7 2 (1.72%) C#
7 2 (1.72%) VBScript
8 1 (0.86%) Shell Script
8 1 (0.86%) PowerHouse
Qualifications
1 10 (8.62%) Degree
2 6 (5.17%) ISEB
3 2 (1.72%) Microsoft Certification
3 2 (1.72%) ACCA
3 2 (1.72%) CIPFA
3 2 (1.72%) CIMA
3 2 (1.72%) ICAEW
3 2 (1.72%) MCSE
4 1 (0.86%) ISTQB
4 1 (0.86%) ITIL Certification
4 1 (0.86%) Security Cleared
Quality Assurance & Compliance
1 5 (4.31%) ISO 9001
2 1 (0.86%) SLA
Systems Management
1 1 (0.86%) Tivoli
Vendors
1 19 (16.38%) Adobe
2 18 (15.52%) SAP
3 13 (11.21%) Microsoft
4 12 (10.34%) Oracle
5 5 (4.31%) PeopleSoft
5 5 (4.31%) Google
6 4 (3.45%) Sencha
7 2 (1.72%) Facebook
7 2 (1.72%) Interwoven
8 1 (0.86%) JD Edwards
8 1 (0.86%) iSOFT
8 1 (0.86%) Sony
8 1 (0.86%) Perforce
8 1 (0.86%) Siebel
8 1 (0.86%) Twitter
8 1 (0.86%) Coremetrics
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