The table below looks at the prevalence of the term Advertising in IT contracts advertised for the Leeds region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 22 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 Sep 2014
Same period 2013 Same period 2012
Advertising
Rank 68 68 85
Rank change year-on-year
0 +17
Contract jobs citing Advertising 10 6 2
As % of all contract IT jobs located in Leeds 1.00% 0.68% 0.18%
As % of the General category 4.10% 2.21% 0.54%
Number of daily rates quoted 9 5 1
Average daily rate
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of your Daily Rate
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£325 £450 £350
Average daily rate % change year-on-year
-27.77% +28.57%
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 0 1 0
Average hourly rate - £14.00 -
UK excluding London average hourly rate £22.50 £17.85 £15.90
% change year-on-year
+26.08% +12.23%
Advertising
West Yorkshire

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Leeds region.

General Category
Leeds
Contract IT job ads with a match in the
General category
244 271 373
As % of all contract IT jobs located in Leeds 24.35% 30.52% 34.16%
Number of daily rates quoted 169 151 218
Average daily rate £360 £375 £350
Average daily rate % change year-on-year
-4.00% +7.14%
90% offered a daily rate of more than £175 £279 £270
10% offered a daily rate of more than £610 £475 £453
UK excluding London average daily rate £396 £380 £375
% change year-on-year
+4.21% +1.33%
Number of hourly rates quoted 0 5 13
Average hourly rate - £13.25 £14.50
Average hourly rate % change year-on-year
- -8.62%
UK excluding London average hourly rate £25.00 £21.00 £29.00
% change year-on-year
+19.04% -27.58%

Advertising
Jobs Demand Trend in Leeds

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the Leeds region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in Leeds

Advertising
Daily Rate Trend in Leeds

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Leeds region.

Advertising Daily Rate Trend in Leeds

Advertising
Daily Rate Histogram in Leeds

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the Leeds region over the 3 months to 22 September 2014.

Advertising Daily Rate Histogram in Leeds

Advertising
Hourly Rate Trend in Leeds

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the Leeds region.

Advertising Hourly Rate Trend in Leeds

Advertising
Top 30 Related IT Skills in Leeds

For the 6 months to 22 September 2014, IT contractor jobs across the Leeds region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 15 (65.22%) HTML
2 13 (56.52%) CSS
2 13 (56.52%) Marketing
3 10 (43.48%) CMS
4 9 (39.13%) JavaScript
5 8 (34.78%) Photoshop
6 7 (30.43%) Flash
7 6 (26.09%) Agile Software Development
7 6 (26.09%) jQuery
8 5 (21.74%) Online Marketing
8 5 (21.74%) Migration
8 5 (21.74%) SEO
8 5 (21.74%) .NET
8 5 (21.74%) Microsoft
8 5 (21.74%) Adobe
8 5 (21.74%) XHTML
8 5 (21.74%) Dreamweaver
9 4 (17.39%) SQL Server
9 4 (17.39%) C#
9 4 (17.39%) Telecoms
9 4 (17.39%) Scrum
9 4 (17.39%) Content Management
9 4 (17.39%) Business Analysis
9 4 (17.39%) HTML5
9 4 (17.39%) Analytical Skills
10 3 (13.04%) User Experience
10 3 (13.04%) Responsive Web Design
10 3 (13.04%) Information Architecture
10 3 (13.04%) WordPress
10 3 (13.04%) ASP.NET MVC

Advertising
Top Related IT Skills in Leeds by Category

For the 6 months to 22 September 2014, IT contractor jobs across the Leeds region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 10 (43.48%) CMS
2 3 (13.04%) WordPress
3 2 (8.70%) Sitecore CMS
4 1 (4.35%) Oracle Workflow
4 1 (4.35%) WebSphere
4 1 (4.35%) IIS
4 1 (4.35%) SharePoint
Applications
1 8 (34.78%) Photoshop
2 3 (13.04%) Adobe Illustrator
3 1 (4.35%) MS Excel
Business Applications
1 2 (8.70%) Dynamics CRM
2 1 (4.35%) Dynamics AX
Database & Business Intelligence
1 4 (17.39%) SQL Server
2 1 (4.35%) DB2
2 1 (4.35%) SQL Server Reporting Services
2 1 (4.35%) SQL Server Integration Services
2 1 (4.35%) SQL Server Analysis Services
Development Applications
1 5 (21.74%) Dreamweaver
2 1 (4.35%) ClearQuest
2 1 (4.35%) Visual Studio Tools for Office
2 1 (4.35%) ClearCase
General
1 13 (56.52%) Marketing
2 4 (17.39%) Telecoms
3 2 (8.70%) Retail
4 1 (4.35%) Billing
4 1 (4.35%) Banking
Job Titles
1 13 (56.52%) Developer
2 10 (43.48%) Designer
3 7 (30.43%) Web Designer
4 5 (21.74%) Analyst
4 5 (21.74%) Web Developer
5 4 (17.39%) Senior Business Analyst
5 4 (17.39%) Senior Analyst
5 4 (17.39%) Telecoms Business Analyst
5 4 (17.39%) Business Analyst
6 3 (13.04%) Front-End Developer
7 2 (8.70%) CRM Developer
7 2 (8.70%) Sitecore Developer
7 2 (8.70%) Dynamics CRM Developer
7 2 (8.70%) Senior Designer
8 1 (4.35%) Digital Designer
8 1 (4.35%) CRM Analyst
8 1 (4.35%) Senior Developer
8 1 (4.35%) Analyst Programmer
8 1 (4.35%) Programmer
8 1 (4.35%) Developer Analyst
Libraries, Frameworks & Software Standards
1 15 (65.22%) HTML
2 13 (56.52%) CSS
3 7 (30.43%) Flash
4 6 (26.09%) jQuery
5 5 (21.74%) XHTML
5 5 (21.74%) .NET
6 4 (17.39%) HTML5
7 3 (13.04%) ASP.NET MVC
7 3 (13.04%) ASP.NET
8 2 (8.70%) CSS3
8 2 (8.70%) ASP.NET MVC 4
9 1 (4.35%) ASP.NET 2.0
9 1 (4.35%) Web Services
9 1 (4.35%) WCF
9 1 (4.35%) WebSphere Message Broker
Miscellaneous
1 4 (17.39%) Analytical Skills
2 3 (13.04%) User Experience
3 2 (8.70%) FMCG
4 1 (4.35%) Mainframe
Operating Systems
1 1 (4.35%) Windows
1 1 (4.35%) AIX
1 1 (4.35%) Linux
Processes & Methodologies
1 6 (26.09%) Agile Software Development
2 5 (21.74%) Online Marketing
2 5 (21.74%) SEO
2 5 (21.74%) Migration
3 4 (17.39%) Business Analysis
3 4 (17.39%) Content Management
3 4 (17.39%) Scrum
4 3 (13.04%) Information Architecture
4 3 (13.04%) Responsive Web Design
4 3 (13.04%) MVC
5 2 (8.70%) Display Advertising
5 2 (8.70%) Web Design
5 2 (8.70%) CRM
6 1 (4.35%) ETL
6 1 (4.35%) Business Intelligence
6 1 (4.35%) Information Security Management
6 1 (4.35%) Security Management
6 1 (4.35%) Stakeholder Management
6 1 (4.35%) Workflow
6 1 (4.35%) Information Security
Programming Languages
1 9 (39.13%) JavaScript
2 4 (17.39%) C#
3 1 (4.35%) C++
3 1 (4.35%) VB.NET
3 1 (4.35%) Python
3 1 (4.35%) PowerShell
Vendors
1 5 (21.74%) Microsoft
1 5 (21.74%) Adobe
2 2 (8.70%) Sitecore
3 1 (4.35%) Oracle
3 1 (4.35%) IBM
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