The first table below looks at the prevalence of the term Advertising in IT contracts advertised for the West Yorkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 19 June 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our General category for the West Yorkshire region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
19 Jun 2013
Same period 2012 Same period 2011
Advertising
Rank 92 92 74
Rank change year-on-year
0 -18
Contract jobs citing Advertising 3 5 9
As % of all contract IT jobs located in West Yorkshire 0.219% 0.287% 0.750%
As % of the General category 0.596% 0.761% 1.871%
Number of daily rates quoted 3 4 3
Average daily rate £400 £350 £350
Average daily rate % change year-on-year
+14.28% -
UK excluding London average daily rate £375 £375 £334
% change year-on-year
- +12.35%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £16.00 £30.00 £17.50
% change year-on-year
-46.66% +71.42%
All of the General Category
West Yorkshire
Contract IT job ads with a match in the
General category
503 657 481
As % of all contract IT jobs located in West Yorkshire 36.66% 37.76% 40.08%
Number of daily rates quoted 298 449 253
Average daily rate £375 £380 £388
Average daily rate % change year-on-year
-1.31% -1.93%
90% offered a daily rate of more than £250 £271 £240
10% offered a daily rate of more than £500 £475 £500
UK excluding London average daily rate £380 £375 £375
% change year-on-year
+1.33% -
Number of hourly rates quoted 11 7 17
Average hourly rate £15.50 £15.00 £22.00
Average hourly rate % change year-on-year
+3.33% -31.81%
90% offered a hourly rate of more than £12.50 £10.50 £10.52
10% offered a hourly rate of more than £22.50 £51.20 £30.15
UK excluding London average hourly rate £25.00 £24.99 £26.00
% change year-on-year
+0.05% -3.89%
Advertising
Yorkshire

Advertising
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the West Yorkshire region as a proportion of the total demand within the General category.

West Yorkshire Advertising Jobs Demand Trend

Advertising
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the West Yorkshire region.

West Yorkshire Advertising Daily Rate Trend

Advertising
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the West Yorkshire region.

West Yorkshire Advertising Hourly Rate Trend

Advertising
Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Advertising within the West Yorkshire region over the 3 months to 19 June 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Find
Job
Vacancies
Leeds -5 3 £400 - 5
Bradford - - - -
Halifax - - - -
Advertising
Yorkshire

Advertising
Top 30 Related IT Skills

For the 6 months to 19 June 2013, IT contractor jobs across the West Yorkshire region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 4 (80.00%) .NET
1 4 (80.00%) SharePoint
2 3 (60.00%) Dynamics CRM
2 3 (60.00%) Microsoft
2 3 (60.00%) CRM
3 2 (40.00%) ASP.NET
3 2 (40.00%) SQL Server
4 1 (20.00%) Disaster Recovery
4 1 (20.00%) Telecoms
4 1 (20.00%) Workflow
4 1 (20.00%) Finance
4 1 (20.00%) Migration
4 1 (20.00%) Business Continuity
4 1 (20.00%) SQL Server Reporting Services
4 1 (20.00%) Data Analysis
4 1 (20.00%) OLAP
4 1 (20.00%) C#
4 1 (20.00%) SQL
4 1 (20.00%) VB.NET
4 1 (20.00%) Data Warehouse
4 1 (20.00%) Data Mining
4 1 (20.00%) Business Intelligence
4 1 (20.00%) SLA
4 1 (20.00%) MS Excel
4 1 (20.00%) Avaya
4 1 (20.00%) SQL Server Integration Services
4 1 (20.00%) MDX
4 1 (20.00%) User Acceptance Testing
4 1 (20.00%) SQL Server Analysis Services
4 1 (20.00%) Dimensional Modelling

Advertising
Top Related IT Skills by Category

For the 6 months to 19 June 2013, IT contractor jobs across the West Yorkshire region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Development
1 4 (80.00%) .NET
2 2 (40.00%) ASP.NET
3 1 (20.00%) MDX
Application Platforms
1 4 (80.00%) SharePoint
Applications
1 1 (20.00%) MS Excel
Business Applications
1 3 (60.00%) Dynamics CRM
Database & Business Intelligence
1 2 (40.00%) SQL Server
2 1 (20.00%) SQL Server Reporting Services
2 1 (20.00%) OLAP
2 1 (20.00%) Data Warehouse
2 1 (20.00%) Data Mining
2 1 (20.00%) SQL Server Integration Services
2 1 (20.00%) SQL Server Analysis Services
General
1 1 (20.00%) Telecoms
1 1 (20.00%) Finance
Job Titles
1 2 (40.00%) Developer
2 1 (20.00%) Analyst
2 1 (20.00%) Business Developer
2 1 (20.00%) Change Analyst
2 1 (20.00%) Business Intelligence Developer
2 1 (20.00%) Microsoft Developer
2 1 (20.00%) Dynamics CRM Developer
2 1 (20.00%) CRM Developer
2 1 (20.00%) Telephony Analyst
Processes & Methodologies
1 3 (60.00%) CRM
2 1 (20.00%) Disaster Recovery
2 1 (20.00%) Workflow
2 1 (20.00%) Migration
2 1 (20.00%) Business Continuity
2 1 (20.00%) Data Analysis
2 1 (20.00%) Business Intelligence
2 1 (20.00%) User Acceptance Testing
2 1 (20.00%) Dimensional Modelling
2 1 (20.00%) Analytics
Programming Languages
1 1 (20.00%) C#
1 1 (20.00%) SQL
1 1 (20.00%) VB.NET
Quality Assurance & Compliance
1 1 (20.00%) SLA
Vendors
1 3 (60.00%) Microsoft
2 1 (20.00%) Avaya