The table below looks at the prevalence of the term Advertising in IT contracts advertised for the West Yorkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 26 February 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
26 Feb 2015
Same period 2014 Same period 2013
Advertising
Rank 90 97 -
Rank change year-on-year
+7 -
Contract jobs citing Advertising 11 5 0
As % of all contract IT jobs located in West Yorkshire 0.65% 0.32% -
As % of the General category 1.74% 0.90% -
Number of daily rates quoted 11 5 0
Average daily rate
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of your Daily Rate
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£350 £475 -
Average daily rate % change year-on-year
-26.31% -
UK excluding London average daily rate £375 £378 £325
% change year-on-year
-0.66% +16.15%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £11.00 £26.50 £55.00
% change year-on-year
-58.49% -51.81%
Advertising
Yorkshire

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the West Yorkshire region.

General Category
West Yorkshire
Contract IT job ads with a match in the
General category
632 555 523
As % of all contract IT jobs located in West Yorkshire 37.24% 35.44% 36.52%
Number of daily rates quoted 434 345 260
Average daily rate £396 £351 £375
Average daily rate % change year-on-year
+12.98% -6.53%
90% offered a daily rate of more than £275 £275 £225
10% offered a daily rate of more than £500 £500 £450
UK excluding London average daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 14 4 12
Average hourly rate £35.00 £20.00 £15.71
Average hourly rate % change year-on-year
+75.00% +27.28%
90% offered a hourly rate of more than £18.00 £15.80 £9.45
10% offered a hourly rate of more than £36.00 £113.00 £83.75
UK excluding London average hourly rate £23.43 £24.25 £27.00
% change year-on-year
-3.40% -10.18%

Advertising
Jobs Demand Trend in West Yorkshire

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the West Yorkshire region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in West Yorkshire

Advertising
Daily Rate Trend in West Yorkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the West Yorkshire region.

Advertising Daily Rate Trend in West Yorkshire

Advertising
Daily Rate Histogram in West Yorkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the West Yorkshire region over the 3 months to 26 February 2015.

Advertising Daily Rate Histogram in West Yorkshire

Advertising
Hourly Rate Trend in West Yorkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the West Yorkshire region.

Advertising Hourly Rate Trend in West Yorkshire

Advertising
Contract Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Advertising within the West Yorkshire region over the 3 months to 26 February 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leeds +4 6 £388 +17.42% 19
Bradford - - - - 6
Huddersfield - - - - 2
Advertising
Yorkshire

Advertising
Top 30 Related IT Skills in West Yorkshire

For the 6 months to 26 February 2015, IT contractor jobs across the West Yorkshire region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 7 (41.18%) Microsoft
2 5 (29.41%) Business Analysis
3 4 (23.53%) Telecoms
3 4 (23.53%) Scrum
3 4 (23.53%) Agile Software Development
3 4 (23.53%) C#
3 4 (23.53%) JavaScript
3 4 (23.53%) Marketing
4 3 (17.65%) CMS
4 3 (17.65%) Analytical Skills
4 3 (17.65%) HTML
4 3 (17.65%) .NET
4 3 (17.65%) CSS
4 3 (17.65%) CRM
4 3 (17.65%) SharePoint
4 3 (17.65%) Dynamics CRM
4 3 (17.65%) Data Analysis
5 2 (11.76%) jQuery
5 2 (11.76%) Migration
5 2 (11.76%) SEO
5 2 (11.76%) E-Procurement
5 2 (11.76%) Flash
5 2 (11.76%) XHTML
5 2 (11.76%) Oracle
5 2 (11.76%) Photoshop
5 2 (11.76%) SQL
5 2 (11.76%) ASP.NET
5 2 (11.76%) Dreamweaver
5 2 (11.76%) Adobe
5 2 (11.76%) Online Marketing

Advertising
Top Related IT Skills in West Yorkshire by Category

For the 6 months to 26 February 2015, IT contractor jobs across the West Yorkshire region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 3 (17.65%) SharePoint
1 3 (17.65%) CMS
2 1 (5.88%) Sitecore CMS
2 1 (5.88%) MS Exchange
Applications
1 2 (11.76%) Photoshop
2 1 (5.88%) MS Excel
Business Applications
1 3 (17.65%) Dynamics CRM
2 1 (5.88%) Dynamics AX
Communications & Networking
1 1 (5.88%) DHCP
1 1 (5.88%) TCP/IP
1 1 (5.88%) DNS
Development Applications
1 2 (11.76%) Dreamweaver
General
1 4 (23.53%) Telecoms
1 4 (23.53%) Marketing
2 1 (5.88%) Finance
2 1 (5.88%) Manufacturing
Job Titles
1 8 (47.06%) Analyst
2 5 (29.41%) Business Analyst
2 5 (29.41%) Developer
3 4 (23.53%) Senior Analyst
3 4 (23.53%) Senior Business Analyst
4 3 (17.65%) Data Analyst
5 2 (11.76%) Designer
5 2 (11.76%) Web Developer
5 2 (11.76%) Web Designer
6 1 (5.88%) Team Leader
6 1 (5.88%) Senior Support Engineer
6 1 (5.88%) CRM Business Analyst
6 1 (5.88%) .NET Team Leader
6 1 (5.88%) Microsoft Developer
6 1 (5.88%) Software Manager
6 1 (5.88%) Dynamics CRM Developer
6 1 (5.88%) Support Engineer
6 1 (5.88%) Technical Architect
6 1 (5.88%) Architect
6 1 (5.88%) Programme Manager
Libraries, Frameworks & Software Standards
1 3 (17.65%) CSS
1 3 (17.65%) HTML
1 3 (17.65%) .NET
2 2 (11.76%) ASP.NET
2 2 (11.76%) Flash
2 2 (11.76%) XHTML
2 2 (11.76%) jQuery
Miscellaneous
1 3 (17.65%) Analytical Skills
Operating Systems
1 1 (5.88%) Windows
1 1 (5.88%) Windows Server 2003
1 1 (5.88%) Windows Vista
1 1 (5.88%) Windows Server 2008
1 1 (5.88%) Windows 7
1 1 (5.88%) Windows 8
Processes & Methodologies
1 5 (29.41%) Business Analysis
2 4 (23.53%) Scrum
2 4 (23.53%) Agile Software Development
3 3 (17.65%) Data Analysis
3 3 (17.65%) CRM
4 2 (11.76%) SEO
4 2 (11.76%) E-Procurement
4 2 (11.76%) Migration
4 2 (11.76%) Online Marketing
5 1 (5.88%) Business Transformation
5 1 (5.88%) Software Licensing
5 1 (5.88%) Content Management
5 1 (5.88%) Supplier Management
5 1 (5.88%) Stakeholder Management
5 1 (5.88%) ERP
5 1 (5.88%) Project Management
5 1 (5.88%) MVC
Programming Languages
1 4 (23.53%) C#
1 4 (23.53%) JavaScript
2 2 (11.76%) SQL
System Software
1 1 (5.88%) Active Directory
1 1 (5.88%) VMware Infrastructure
1 1 (5.88%) XenApp
Vendors
1 7 (41.18%) Microsoft
2 2 (11.76%) Adobe
2 2 (11.76%) Oracle
3 1 (5.88%) SAP
3 1 (5.88%) IBM
3 1 (5.88%) Citrix
3 1 (5.88%) VMware
3 1 (5.88%) Sitecore
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