The table below looks at the prevalence of the term Advertising in IT contracts advertised for the West Yorkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 22 May 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 May 2015
Same period 2014 Same period 2013
Advertising
Rank 107 84 89
Rank change year-on-year
-23 +5
Contract jobs citing Advertising 8 21 3
As % of all contract IT jobs located in West Yorkshire 0.40% 1.17% 0.24%
As % of the General category 1.23% 3.32% 0.68%
Number of daily rates quoted 7 21 3
Average daily rate
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of your Daily Rate
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£325 £375 £325
Average daily rate % change year-on-year
-13.33% +15.38%
90% offered a daily rate of more than £306 £275 £275
10% offered a daily rate of more than £380 £475 £365
UK excluding London average daily rate £350 £375 £350
% change year-on-year
-6.66% +7.14%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £12.50 £21.00 £15.77
% change year-on-year
-40.47% +33.16%
Advertising
Yorkshire

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the West Yorkshire region.

General Category
West Yorkshire
Contract IT job ads with a match in the
General category
649 633 444
As % of all contract IT jobs located in West Yorkshire 32.68% 35.36% 34.88%
Number of daily rates quoted 432 451 245
Average daily rate £370 £365 £350
Average daily rate % change year-on-year
+1.36% +4.28%
90% offered a daily rate of more than £270 £261 £250
10% offered a daily rate of more than £475 £475 £496
UK excluding London average daily rate £400 £375 £375
% change year-on-year
+6.66% -
Number of hourly rates quoted 10 5 14
Average hourly rate £35.00 £15.00 £15.25
Average hourly rate % change year-on-year
+133.33% -1.63%
90% offered a hourly rate of more than £10.00 £15.00 £12.80
10% offered a hourly rate of more than £40.00 £18.05 £23.20
UK excluding London average hourly rate £25.00 £25.00 £25.00

Advertising
Jobs Demand Trend in West Yorkshire

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the West Yorkshire region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in West Yorkshire

Advertising
Daily Rate Trend in West Yorkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the West Yorkshire region.

Advertising Daily Rate Trend in West Yorkshire

Advertising
Daily Rate Histogram in West Yorkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the West Yorkshire region over the 3 months to 22 May 2015.

Advertising Daily Rate Histogram in West Yorkshire

Advertising
Hourly Rate Trend in West Yorkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the West Yorkshire region.

Advertising Hourly Rate Trend in West Yorkshire

Advertising
Contract Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Advertising within the West Yorkshire region over the 3 months to 22 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leeds -20 8 £325 -1.51% 16
Advertising
Yorkshire

Advertising
Top 30 Related IT Skills in West Yorkshire

For the 6 months to 22 May 2015, IT contractor jobs across the West Yorkshire region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 8 (42.11%) Microsoft
1 8 (42.11%) Marketing
2 4 (21.05%) Adobe
2 4 (21.05%) C#
2 4 (21.05%) Photoshop
2 4 (21.05%) CRM
2 4 (21.05%) SharePoint
2 4 (21.05%) Dynamics CRM
2 4 (21.05%) Adobe Illustrator
2 4 (21.05%) InDesign
3 3 (15.79%) Web Design
3 3 (15.79%) Business Analysis
3 3 (15.79%) Data Analysis
3 3 (15.79%) Interactive Media
3 3 (15.79%) Digital Marketing
3 3 (15.79%) CSS
3 3 (15.79%) Dreamweaver
3 3 (15.79%) .NET
3 3 (15.79%) HTML
3 3 (15.79%) Acrobat
3 3 (15.79%) Adobe Creative Suite
4 2 (10.53%) Blog
4 2 (10.53%) Analytical Skills
4 2 (10.53%) Social Media
4 2 (10.53%) Facebook
4 2 (10.53%) Twitter
4 2 (10.53%) JavaScript
4 2 (10.53%) SQL
4 2 (10.53%) Windows
4 2 (10.53%) MS Excel

Advertising
Top Related IT Skills in West Yorkshire by Category

For the 6 months to 22 May 2015, IT contractor jobs across the West Yorkshire region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 4 (21.05%) SharePoint
2 1 (5.26%) MS Exchange
2 1 (5.26%) Exchange Server 2013
2 1 (5.26%) Lync
Applications
1 4 (21.05%) Photoshop
1 4 (21.05%) Adobe Illustrator
1 4 (21.05%) InDesign
2 3 (15.79%) Acrobat
2 3 (15.79%) Adobe Creative Suite
3 2 (10.53%) MS Excel
4 1 (5.26%) MS Office
4 1 (5.26%) QuarkXPress
Business Applications
1 4 (21.05%) Dynamics CRM
Communications & Networking
1 1 (5.26%) DNS
1 1 (5.26%) DHCP
1 1 (5.26%) TCP/IP
1 1 (5.26%) Unified Communications
1 1 (5.26%) Skype
Database & Business Intelligence
1 1 (5.26%) SQL Server Integration Services
1 1 (5.26%) SQL Server
Development Applications
1 3 (15.79%) Dreamweaver
General
1 8 (42.11%) Marketing
2 3 (15.79%) Interactive Media
3 2 (10.53%) Telecoms
4 1 (5.26%) Finance
4 1 (5.26%) Multimedia
Job Titles
1 6 (31.58%) Analyst
2 3 (15.79%) Data Analyst
2 3 (15.79%) Web Designer
2 3 (15.79%) Business Analyst
2 3 (15.79%) Developer
2 3 (15.79%) Designer
3 2 (10.53%) Senior Business Analyst
3 2 (10.53%) Senior Analyst
4 1 (5.26%) Team Leader
4 1 (5.26%) Senior Support Engineer
4 1 (5.26%) .NET Developer
4 1 (5.26%) C# Developer
4 1 (5.26%) Dynamics CRM Developer
4 1 (5.26%) Software Manager
4 1 (5.26%) CRM Business Analyst
4 1 (5.26%) .NET Team Leader
4 1 (5.26%) Microsoft Developer
4 1 (5.26%) Photoshop Designer
4 1 (5.26%) Lead Developer
4 1 (5.26%) Technical Architect
Libraries, Frameworks & Software Standards
1 3 (15.79%) CSS
1 3 (15.79%) .NET
1 3 (15.79%) HTML
2 2 (10.53%) ASP.NET
3 1 (5.26%) jQuery
Miscellaneous
1 2 (10.53%) Blog
1 2 (10.53%) Analytical Skills
1 2 (10.53%) Social Media
2 1 (5.26%) W3C
Operating Systems
1 2 (10.53%) Windows
2 1 (5.26%) Windows Server 2008
2 1 (5.26%) Windows 7
2 1 (5.26%) Windows Vista
2 1 (5.26%) Windows Server 2003
2 1 (5.26%) Windows 8
2 1 (5.26%) Windows Server 2012
Processes & Methodologies
1 4 (21.05%) CRM
2 3 (15.79%) Web Design
2 3 (15.79%) Business Analysis
2 3 (15.79%) Data Analysis
2 3 (15.79%) Digital Marketing
3 2 (10.53%) Agile Software Development
3 2 (10.53%) E-Procurement
3 2 (10.53%) Scrum
4 1 (5.26%) Workflow
4 1 (5.26%) Stakeholder Management
4 1 (5.26%) Asset Management
4 1 (5.26%) Supplier Management
4 1 (5.26%) E-Commerce
4 1 (5.26%) MVC
4 1 (5.26%) Responsive Web Design
4 1 (5.26%) Software Licensing
Programming Languages
1 4 (21.05%) C#
2 2 (10.53%) JavaScript
2 2 (10.53%) SQL
System Software
1 1 (5.26%) VMware Infrastructure
1 1 (5.26%) XenApp
1 1 (5.26%) Active Directory
Vendors
1 8 (42.11%) Microsoft
2 4 (21.05%) Adobe
3 2 (10.53%) Facebook
3 2 (10.53%) Twitter
4 1 (5.26%) VMware
4 1 (5.26%) IBM
4 1 (5.26%) Oracle
4 1 (5.26%) Quark
4 1 (5.26%) Citrix