The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Leeds region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 22 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 Sep 2014
Same period 2013 Same period 2012
Marketing
Rank 54 66 70
Rank change year-on-year
+12 +4
Contract jobs citing Marketing 24 8 17
As % of all contract IT jobs located in Leeds 2.40% 0.90% 1.56%
As % of the General category 9.84% 2.95% 4.56%
Number of daily rates quoted 14 6 10
Average daily rate
Keep up to 90%
of your Daily Rate
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£160 £388 £325
Average daily rate % change year-on-year
-58.70% +19.23%
90% offered a daily rate of more than £139 £240 £289
10% offered a daily rate of more than £175 £500 £351
UK excluding London average daily rate £360 £330 £350
% change year-on-year
+9.09% -5.71%
Number of hourly rates quoted 0 2 0
Average hourly rate - £26.25 -
UK excluding London average hourly rate £22.00 £18.00 £15.50
% change year-on-year
+22.22% +16.12%
Marketing
West Yorkshire

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Leeds region.

General Category
Leeds
Contract IT job ads with a match in the
General category
244 271 373
As % of all contract IT jobs located in Leeds 24.35% 30.52% 34.16%
Number of daily rates quoted 169 151 218
Average daily rate £360 £375 £350
Average daily rate % change year-on-year
-4.00% +7.14%
90% offered a daily rate of more than £175 £279 £270
10% offered a daily rate of more than £610 £475 £453
UK excluding London average daily rate £396 £380 £375
% change year-on-year
+4.21% +1.33%
Number of hourly rates quoted 0 5 13
Average hourly rate - £13.25 £14.50
Average hourly rate % change year-on-year
- -8.62%
UK excluding London average hourly rate £25.00 £21.00 £29.00
% change year-on-year
+19.04% -27.58%

Marketing
Jobs Demand Trend in Leeds

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Leeds region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Leeds

Marketing
Daily Rate Trend in Leeds

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Leeds region.

Marketing Daily Rate Trend in Leeds

Marketing
Daily Rate Histogram in Leeds

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Leeds region over the 3 months to 22 September 2014.

Marketing Daily Rate Histogram in Leeds

Marketing
Hourly Rate Trend in Leeds

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Leeds region.

Marketing Hourly Rate Trend in Leeds

Marketing
Top 30 Related IT Skills in Leeds

For the 6 months to 22 September 2014, IT contractor jobs across the Leeds region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 25 (69.44%) HTML
2 23 (63.89%) CSS
3 20 (55.56%) JavaScript
4 19 (52.78%) Photoshop
5 18 (50.00%) Flash
5 18 (50.00%) Online Marketing
6 17 (47.22%) jQuery
7 16 (44.44%) XHTML
7 16 (44.44%) Dreamweaver
7 16 (44.44%) Adobe
8 13 (36.11%) Advertising
9 9 (25.00%) CMS
10 8 (22.22%) SEO
11 6 (16.67%) Analytical Skills
12 5 (13.89%) Migration
12 5 (13.89%) Web Design
12 5 (13.89%) Microsoft
13 4 (11.11%) Visual Studio
13 4 (11.11%) .NET
13 4 (11.11%) SQL Server
13 4 (11.11%) MVC
13 4 (11.11%) Content Management
13 4 (11.11%) ASP.NET Web Forms
14 3 (8.33%) Adobe Illustrator
14 3 (8.33%) User Experience
14 3 (8.33%) WordPress
14 3 (8.33%) Information Architecture
14 3 (8.33%) HTML5
14 3 (8.33%) Social Media
14 3 (8.33%) ADO.NET Entity Framework

Marketing
Top Related IT Skills in Leeds by Category

For the 6 months to 22 September 2014, IT contractor jobs across the Leeds region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 9 (25.00%) CMS
2 3 (8.33%) WordPress
Applications
1 19 (52.78%) Photoshop
2 3 (8.33%) MS Excel
2 3 (8.33%) Adobe Illustrator
3 2 (5.56%) SPSS
Business Applications
1 1 (2.78%) Google Analytics
Communications & Networking
1 2 (5.56%) Internet
2 1 (2.78%) Intranet
Database & Business Intelligence
1 4 (11.11%) SQL Server
2 1 (2.78%) MS Access
2 1 (2.78%) Data Mining
2 1 (2.78%) PostgreSQL
2 1 (2.78%) MySQL
Development Applications
1 16 (44.44%) Dreamweaver
2 4 (11.11%) Visual Studio
General
1 13 (36.11%) Advertising
2 3 (8.33%) Multimedia
3 2 (5.56%) Games
3 2 (5.56%) Retail
4 1 (2.78%) Manufacturing
Job Titles
1 21 (58.33%) Designer
2 18 (50.00%) Web Designer
3 14 (38.89%) Developer
4 10 (27.78%) Web Developer
5 3 (8.33%) Applications Developer
5 3 (8.33%) Analyst
5 3 (8.33%) Web Applications Developer
5 3 (8.33%) Front-End Developer
6 2 (5.56%) Senior Designer
6 2 (5.56%) Photoshop Designer
6 2 (5.56%) Research Analyst
6 2 (5.56%) Project Manager
7 1 (2.78%) Software Developer
7 1 (2.78%) Senior Manager
7 1 (2.78%) Data Analyst
7 1 (2.78%) Senior Project Manager
7 1 (2.78%) Senior Producer
7 1 (2.78%) Web Content Manager
7 1 (2.78%) Digital Marketing Manager
7 1 (2.78%) Web Manager
Libraries, Frameworks & Software Standards
1 25 (69.44%) HTML
2 23 (63.89%) CSS
3 18 (50.00%) Flash
4 17 (47.22%) jQuery
5 16 (44.44%) XHTML
6 4 (11.11%) .NET
6 4 (11.11%) ASP.NET Web Forms
7 3 (8.33%) .NET Framework
7 3 (8.33%) HTML5
7 3 (8.33%) ADO.NET Entity Framework
7 3 (8.33%) Razor View Engine
8 1 (2.78%) RESTful
8 1 (2.78%) J2EE
8 1 (2.78%) ASP.NET
8 1 (2.78%) Middleware
8 1 (2.78%) Web Services
Miscellaneous
1 6 (16.67%) Analytical Skills
2 3 (8.33%) User Experience
2 3 (8.33%) Social Media
3 2 (5.56%) Mathematics
3 2 (5.56%) Blog
3 2 (5.56%) Online Games
3 2 (5.56%) FMCG
4 1 (2.78%) Enterprise Software
4 1 (2.78%) Client/Server
4 1 (2.78%) Statistics
Processes & Methodologies
1 18 (50.00%) Online Marketing
2 8 (22.22%) SEO
3 5 (13.89%) Migration
3 5 (13.89%) Web Design
4 4 (11.11%) Content Management
4 4 (11.11%) MVC
5 3 (8.33%) Web Development
5 3 (8.33%) Information Architecture
5 3 (8.33%) Responsive Web Design
5 3 (8.33%) Analytics
6 2 (5.56%) Agile Software Development
6 2 (5.56%) E-Commerce
6 2 (5.56%) Display Advertising
7 1 (2.78%) Digital Marketing
7 1 (2.78%) Data Modelling
7 1 (2.78%) OOD
7 1 (2.78%) UML
7 1 (2.78%) OO
7 1 (2.78%) CRM
7 1 (2.78%) Workflow
Programming Languages
1 20 (55.56%) JavaScript
2 1 (2.78%) SQL
2 1 (2.78%) VB
2 1 (2.78%) C#
2 1 (2.78%) Java
Qualifications
1 3 (8.33%) Degree
Quality Assurance & Compliance
1 1 (2.78%) QA
Vendors
1 16 (44.44%) Adobe
2 5 (13.89%) Microsoft
3 1 (2.78%) Google
3 1 (2.78%) EPiServer
3 1 (2.78%) Kony
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