The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Liverpool region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 24 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
24 May 2016
Same period 2015 Same period 2014
Marketing
Rank 33 30 21
Rank change year-on-year
-3 -9
Contract jobs citing Marketing 4 1 1
As % of all contract IT jobs located in Liverpool 1.56% 0.44% 0.74%
As % of the General category 7.02% 1.85% 2.63%
Number of daily rates quoted 4 1 1
Median daily rate £375 £350 £350
Median daily rate % change year-on-year
+7.14% -
UK excluding London median daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £16.00 £17.50 £22.00
% change year-on-year
-8.57% -20.45%
Marketing
Merseyside

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Liverpool region.

General Category
Liverpool
Contract IT job ads with a match in the
General category
57 54 38
As % of all contract IT jobs located in Liverpool 22.27% 24.00% 28.15%
Number of daily rates quoted 35 28 23
Median daily rate £375 £413 £360
Median daily rate % change year-on-year
-9.09% +14.58%
90% offered a daily rate of more than £275 £230 £112
10% offered a daily rate of more than £500 £495 £550
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £25.00 £25.00 £25.00

Marketing
Jobs Demand Trend in Liverpool

The demand trend of contract jobs across the Liverpool region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in Liverpool

Marketing
Daily Rate Trend in Liverpool

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Liverpool region.

Marketing Daily Rate Trend in Liverpool

Marketing
Hourly Rate Trend in Liverpool

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Liverpool region.

Marketing Hourly Rate Trend in Liverpool

Marketing
Top 30 Related IT Skills in Liverpool

For the 6 months to 24 May 2016, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Liverpool region with a requirement for Marketing.

1 5 (41.67%) SQL
2 4 (33.33%) Finance
2 4 (33.33%) Programme Management
3 3 (25.00%) Digital Marketing
3 3 (25.00%) SAP Oil and Gas
3 3 (25.00%) Manufacturing
3 3 (25.00%) Electronics
3 3 (25.00%) Telecoms
3 3 (25.00%) Unit4 Business World
3 3 (25.00%) SAP
3 3 (25.00%) SAS
3 3 (25.00%) Business Intelligence
3 3 (25.00%) Base SAS
3 3 (25.00%) Social Media
3 3 (25.00%) Propensity Modelling
3 3 (25.00%) Analytical Skills
4 2 (16.67%) Statistical Modelling
4 2 (16.67%) Social Media Marketing
5 1 (8.33%) Content Management
5 1 (8.33%) Business Analysis
5 1 (8.33%) Supplier Management
5 1 (8.33%) Stakeholder Management
5 1 (8.33%) CMS
5 1 (8.33%) Project Planning
5 1 (8.33%) Graphic Design
5 1 (8.33%) Email Marketing
5 1 (8.33%) Microsoft
5 1 (8.33%) ISEB
5 1 (8.33%) MS Excel
5 1 (8.33%) CRM

Marketing
Top Related IT Skills in Liverpool by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (25.00%) SAS
2 1 (8.33%) CMS
2 1 (8.33%) SharePoint
Applications
1 1 (8.33%) MS Excel
1 1 (8.33%) MS Project
Business Applications
1 3 (25.00%) SAP Oil and Gas
1 3 (25.00%) Unit4 Business World
Database & Business Intelligence
1 3 (25.00%) Base SAS
2 1 (8.33%) Data Mining
General
1 4 (33.33%) Finance
2 3 (25.00%) Electronics
2 3 (25.00%) Manufacturing
2 3 (25.00%) Telecoms
Job Titles
1 4 (33.33%) Analyst
2 3 (25.00%) Developer
2 3 (25.00%) Report Developer
2 3 (25.00%) SAS Analyst
3 2 (16.67%) Designer
3 2 (16.67%) Digital Designer
3 2 (16.67%) Graphic Designer
3 2 (16.67%) SAS Modeller
3 2 (16.67%) SQL Analyst
4 1 (8.33%) Content Manager
4 1 (8.33%) Governance Manager
4 1 (8.33%) Information Governance Manager
4 1 (8.33%) Information Manager
4 1 (8.33%) Marketing Analyst
4 1 (8.33%) Marketing Officer
4 1 (8.33%) Microsoft Specialist
4 1 (8.33%) PMO Specialist
4 1 (8.33%) SAS Marketing Analyst
4 1 (8.33%) SharePoint Specialist
4 1 (8.33%) VBA Specialist
Miscellaneous
1 3 (25.00%) Analytical Skills
1 3 (25.00%) Social Media
2 1 (8.33%) Graphic Design
Processes & Methodologies
1 4 (33.33%) Programme Management
2 3 (25.00%) Business Intelligence
2 3 (25.00%) Digital Marketing
2 3 (25.00%) Propensity Modelling
3 2 (16.67%) Social Media Marketing
3 2 (16.67%) Statistical Modelling
4 1 (8.33%) Analytics
4 1 (8.33%) Business Analysis
4 1 (8.33%) Content Development
4 1 (8.33%) Content Management
4 1 (8.33%) CRM
4 1 (8.33%) Email Marketing
4 1 (8.33%) Project Planning
4 1 (8.33%) Requirements Engineering
4 1 (8.33%) Stakeholder Management
4 1 (8.33%) Supplier Management
Programming Languages
1 5 (41.67%) SQL
2 1 (8.33%) VBA
Qualifications
1 1 (8.33%) ISEB
Vendors
1 3 (25.00%) SAP
2 1 (8.33%) Microsoft