The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Liverpool region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 1 May 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
1 May 2016
Same period 2015 Same period 2014
Marketing
Rank 32 31 -
Rank change year-on-year
-1 -
Contract jobs citing Marketing 3 2 0
As % of all contract IT jobs located in Liverpool 1.27% 0.79% -
As % of the General category 5.26% 3.03% -
Number of daily rates quoted 3 2 0
Average daily rate £375 £363 -
Average daily rate % change year-on-year
+3.44% -
UK excluding London average daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £17.25 £16.25 £21.50
% change year-on-year
+6.15% -24.41%
Marketing
Merseyside

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Liverpool region.

General Category
Liverpool
Contract IT job ads with a match in the
General category
57 66 33
As % of all contract IT jobs located in Liverpool 24.05% 26.09% 25.19%
Number of daily rates quoted 34 34 19
Average daily rate £375 £375 £418
Average daily rate % change year-on-year
- -10.17%
90% offered a daily rate of more than £262 £229 £159
10% offered a daily rate of more than £665 £500 £550
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £28.00 £24.25 £25.75
% change year-on-year
+15.46% -5.82%

Marketing
Jobs Demand Trend in Liverpool

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Liverpool region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Liverpool

Marketing
Daily Rate Trend in Liverpool

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Liverpool region.

Marketing Daily Rate Trend in Liverpool

Marketing
Hourly Rate Trend in Liverpool

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Liverpool region.

Marketing Hourly Rate Trend in Liverpool

Marketing
Top 30 Related IT Skills in Liverpool

For the 6 months to 1 May 2016, IT contractor jobs across the Liverpool region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 5 (35.71%) SQL
1 5 (35.71%) Social Media
2 4 (28.57%) Programme Management
3 3 (21.43%) Electronics
3 3 (21.43%) Telecoms
3 3 (21.43%) Finance
3 3 (21.43%) Manufacturing
3 3 (21.43%) SAP
3 3 (21.43%) SAS
3 3 (21.43%) Business Intelligence
3 3 (21.43%) Unit4 Business World
3 3 (21.43%) SAP Oil and Gas
3 3 (21.43%) Email Marketing
3 3 (21.43%) Digital Marketing
3 3 (21.43%) Base SAS
3 3 (21.43%) Social Media Marketing
3 3 (21.43%) Propensity Modelling
3 3 (21.43%) Analytical Skills
4 2 (14.29%) Statistical Modelling
4 2 (14.29%) Analytics
4 2 (14.29%) Graphic Design
4 2 (14.29%) Content Management
4 2 (14.29%) CRM
4 2 (14.29%) Stakeholder Management
4 2 (14.29%) CMS
5 1 (7.14%) Data Mining
5 1 (7.14%) Photoshop
5 1 (7.14%) ISEB
5 1 (7.14%) Business Analysis
5 1 (7.14%) Supplier Management

Marketing
Top Related IT Skills in Liverpool by Category

For the 6 months to 1 May 2016, IT contractor jobs across the Liverpool region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 3 (21.43%) SAS
2 2 (14.29%) CMS
Applications
1 1 (7.14%) Photoshop
Business Applications
1 3 (21.43%) SAP Oil and Gas
1 3 (21.43%) Unit4 Business World
2 1 (7.14%) Dynamics CRM
Database & Business Intelligence
1 3 (21.43%) Base SAS
2 1 (7.14%) Data Mining
General
1 3 (21.43%) Electronics
1 3 (21.43%) Finance
1 3 (21.43%) Manufacturing
1 3 (21.43%) Telecoms
Job Titles
1 6 (42.86%) Analyst
2 3 (21.43%) Designer
2 3 (21.43%) Developer
2 3 (21.43%) Digital Designer
2 3 (21.43%) Graphic Designer
2 3 (21.43%) Marketing Analyst
2 3 (21.43%) Report Developer
2 3 (21.43%) SAS Analyst
3 2 (14.29%) Campaign Analyst
3 2 (14.29%) SAS Modeller
3 2 (14.29%) SQL Analyst
4 1 (7.14%) Content Manager
4 1 (7.14%) CRM Analyst
4 1 (7.14%) Email Analyst
4 1 (7.14%) Governance Manager
4 1 (7.14%) Information Governance Manager
4 1 (7.14%) Information Manager
4 1 (7.14%) Marketing Campaign Analyst
4 1 (7.14%) Marketing Officer
4 1 (7.14%) SAS Marketing Analyst
Libraries, Frameworks & Software Standards
1 1 (7.14%) HTML
Miscellaneous
1 5 (35.71%) Social Media
2 3 (21.43%) Analytical Skills
3 2 (14.29%) Graphic Design
Processes & Methodologies
1 4 (28.57%) Programme Management
2 3 (21.43%) Business Intelligence
2 3 (21.43%) Digital Marketing
2 3 (21.43%) Email Marketing
2 3 (21.43%) Propensity Modelling
2 3 (21.43%) Social Media Marketing
3 2 (14.29%) Analytics
3 2 (14.29%) Content Management
3 2 (14.29%) CRM
3 2 (14.29%) Stakeholder Management
3 2 (14.29%) Statistical Modelling
4 1 (7.14%) Business Analysis
4 1 (7.14%) Content Development
4 1 (7.14%) Continuous Improvement
4 1 (7.14%) Online Marketing
4 1 (7.14%) People Management
4 1 (7.14%) Requirements Engineering
4 1 (7.14%) Supplier Management
Programming Languages
1 5 (35.71%) SQL
Qualifications
1 1 (7.14%) ISEB
Quality Assurance & Compliance
1 1 (7.14%) QA
Vendors
1 3 (21.43%) SAP