The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Liverpool region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 22 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 Sep 2014
Same period 2013 Same period 2012
Marketing
Rank - 27 22
Contract jobs citing Marketing 0 1 1
As % of all contract IT jobs located in Liverpool - 0.56% 0.66%
As % of the General category - 1.72% 2.56%
Number of daily rates quoted 0 1 0
Average daily rate
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of your Daily Rate
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- £450 -
UK excluding London average daily rate £360 £330 £350
% change year-on-year
+9.09% -5.71%
Number of hourly rates quoted 0 0 1
Average hourly rate - - £15.00
UK excluding London average hourly rate £22.00 £18.00 £15.50
% change year-on-year
+22.22% +16.12%
Marketing
Merseyside

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Liverpool region.

General Category
Liverpool
Contract IT job ads with a match in the
General category
60 58 39
As % of all contract IT jobs located in Liverpool 30.46% 32.22% 25.66%
Number of daily rates quoted 32 38 23
Average daily rate £375 £375 £300
Average daily rate % change year-on-year
- +25.00%
90% offered a daily rate of more than £260 £180 £135
10% offered a daily rate of more than £475 £500 £362
UK excluding London average daily rate £396 £380 £375
% change year-on-year
+4.21% +1.33%
Number of hourly rates quoted 1 1 1
Average hourly rate £26.50 £10.00 £15.00
Average hourly rate % change year-on-year
+165.00% -33.33%
UK excluding London average hourly rate £25.00 £21.00 £29.00
% change year-on-year
+19.04% -27.58%

Marketing
Jobs Demand Trend in Liverpool

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Liverpool region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Liverpool

Marketing
Daily Rate Trend in Liverpool

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Liverpool region.

Marketing Daily Rate Trend in Liverpool

Marketing
Hourly Rate Trend in Liverpool

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Liverpool region.

Marketing Hourly Rate Trend in Liverpool

Marketing
Top 14 Related IT Skills in Liverpool

For the 6 months to 22 September 2014, IT contractor jobs across the Liverpool region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 1 (100.00%) SQL
1 1 (100.00%) CRM
1 1 (100.00%) Data Warehouse
1 1 (100.00%) Data Mining
1 1 (100.00%) SAS
1 1 (100.00%) Business Intelligence
1 1 (100.00%) SPSS
1 1 (100.00%) Games
1 1 (100.00%) Statistics
1 1 (100.00%) Online Games
1 1 (100.00%) Data Extraction
1 1 (100.00%) Predictive Modelling
1 1 (100.00%) Social Gaming
1 1 (100.00%) Facebook

Marketing
Top Related IT Skills in Liverpool by Category

For the 6 months to 22 September 2014, IT contractor jobs across the Liverpool region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (100.00%) SAS
Applications
1 1 (100.00%) SPSS
Database & Business Intelligence
1 1 (100.00%) Data Warehouse
1 1 (100.00%) Data Mining
General
1 1 (100.00%) Games
Job Titles
1 1 (100.00%) Analyst
1 1 (100.00%) Insight Analyst
Miscellaneous
1 1 (100.00%) Statistics
1 1 (100.00%) Online Games
1 1 (100.00%) Data Extraction
1 1 (100.00%) Social Gaming
Processes & Methodologies
1 1 (100.00%) CRM
1 1 (100.00%) Business Intelligence
1 1 (100.00%) Predictive Modelling
Programming Languages
1 1 (100.00%) SQL
Vendors
1 1 (100.00%) Facebook