The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Liverpool region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 30 January 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
30 Jan 2015
Same period 2014 Same period 2013
Marketing
Rank - 20 26
Contract jobs citing Marketing 0 1 2
As % of all contract IT jobs located in Liverpool - 0.79% 1.32%
As % of the General category - 2.22% 6.90%
Number of daily rates quoted 0 1 0
Average daily rate
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- £368 -
UK excluding London average daily rate £363 £350 £330
% change year-on-year
+3.57% +6.06%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £18.00 £15.50 £23.50
% change year-on-year
+16.12% -34.04%
Marketing
Merseyside

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Liverpool region.

General Category
Liverpool
Contract IT job ads with a match in the
General category
54 45 29
As % of all contract IT jobs located in Liverpool 30.17% 35.43% 19.21%
Number of daily rates quoted 36 30 17
Average daily rate £325 £350 £300
Average daily rate % change year-on-year
-7.14% +16.66%
90% offered a daily rate of more than £175 £130 £217
10% offered a daily rate of more than £500 £450 £385
UK excluding London average daily rate £400 £380 £375
% change year-on-year
+5.26% +1.33%
Number of hourly rates quoted 1 1 2
Average hourly rate £12.42 £15.77 £10.00
Average hourly rate % change year-on-year
-21.24% +57.70%
UK excluding London average hourly rate £26.25 £22.00 £25.00
% change year-on-year
+19.31% -12.00%

Marketing
Jobs Demand Trend in Liverpool

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Liverpool region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Liverpool

Marketing
Daily Rate Trend in Liverpool

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Liverpool region.

Marketing Daily Rate Trend in Liverpool

Marketing
Hourly Rate Trend in Liverpool

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Liverpool region.

Marketing Hourly Rate Trend in Liverpool