The first table below looks at the prevalence of the term Marketing in IT contracts advertised for the Liverpool region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 17 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our General category for the Liverpool region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
17 May 2013
Same period 2012 Same period 2011
Marketing
Rank 23 - 23
Rank change year-on-year
- 0
Contract jobs citing Marketing 1 0 1
As % of all contract IT jobs located in Liverpool 0.676% - 0.625%
As % of the General category 4.000% - 2.041%
Number of daily rates quoted 1 0 1
Average daily rate £250 - £325
UK excluding London average daily rate £350 £338 £339
% change year-on-year
+3.70% -0.36%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £19.00 £16.50 £20.00
% change year-on-year
+15.15% -17.50%
All of the General Category
Liverpool
Contract IT job ads with a match in the
General category
25 58 49
As % of all contract IT jobs located in Liverpool 16.89% 31.18% 30.63%
Number of daily rates quoted 14 29 27
Average daily rate £314 £290 £350
Average daily rate % change year-on-year
+8.27% -17.14%
90% offered a daily rate of more than £236 £165 £180
10% offered a daily rate of more than £500 £350 £738
UK excluding London average daily rate £375 £375 £375
Number of hourly rates quoted 1 10 6
Average hourly rate £11.50 £22.00 £11.00
Average hourly rate % change year-on-year
-47.72% +100.00%
UK excluding London average hourly rate £26.00 £25.00 £26.00
% change year-on-year
+4.00% -3.84%
Marketing
Merseyside

Marketing
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Liverpool region as a proportion of the total demand within the General category.

Liverpool Marketing Jobs Demand Trend

Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Liverpool region.

Liverpool Marketing Daily Rate Trend

Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Liverpool region.

Liverpool Marketing Hourly Rate Trend

Marketing
Top 17 Related IT Skills

For the 6 months to 17 May 2013, IT contractor jobs across the Liverpool region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 2 (66.67%) SQL
1 2 (66.67%) Business Objects
1 2 (66.67%) SAS
1 2 (66.67%) Finance
1 2 (66.67%) Unica
1 2 (66.67%) Unica Affinium
1 2 (66.67%) Direct Marketing
2 1 (33.33%) CINEMA 4D
2 1 (33.33%) Animation
2 1 (33.33%) V-Ray
2 1 (33.33%) Automotive
2 1 (33.33%) Advertising
2 1 (33.33%) Games
2 1 (33.33%) Maya
2 1 (33.33%) Adobe After Effects
2 1 (33.33%) Adobe
2 1 (33.33%) Flash

Marketing
Top Related IT Skills by Category

For the 6 months to 17 May 2013, IT contractor jobs across the Liverpool region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Development
1 1 (33.33%) Flash
1 1 (33.33%) V-Ray
Application Platforms
1 2 (66.67%) SAS
Applications
1 1 (33.33%) Maya
1 1 (33.33%) Adobe After Effects
1 1 (33.33%) CINEMA 4D
Business Applications
1 2 (66.67%) Unica Affinium
General
1 2 (66.67%) Finance
2 1 (33.33%) Automotive
2 1 (33.33%) Advertising
2 1 (33.33%) Games
Job Titles
1 2 (66.67%) Consultant
1 2 (66.67%) SAS Consultant
2 1 (33.33%) Technical Artist
Miscellaneous
1 1 (33.33%) Animation
Processes & Methodologies
1 2 (66.67%) Direct Marketing
Programming Languages
1 2 (66.67%) SQL
Vendors
1 2 (66.67%) Business Objects
1 2 (66.67%) Unica
2 1 (33.33%) Adobe