The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Liverpool region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 4 September 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
4 Sep 2015
Same period 2014 Same period 2013
Marketing
Rank 22 44 45
Rank change year-on-year
+22 +1
Permanent jobs citing Marketing 22 11 17
As % of all permanent IT jobs located in Liverpool 6.94% 2.48% 3.66%
As % of the General category 18.64% 7.05% 11.89%
Number of salaries quoted 21 8 7
Average salary £40,000 £33,750 £31,000
Average salary % change year-on-year
+18.51% +8.87%
UK excluding London average salary £37,500 £38,000 £35,000
% change year-on-year
-1.31% +8.57%
Marketing
Merseyside

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Liverpool region.

General Category
Liverpool
Permanent IT job ads with a match in the
General category
118 156 143
As % of all permanent IT jobs located in Liverpool 37.22% 35.21% 30.82%
Number of salaries quoted 96 144 116
Average salary £47,500 £40,000 £35,000
Average salary % change year-on-year
+18.75% +14.28%
90% offered a salary of more than £30,500 £30,000 £25,000
10% offered a salary of more than £70,000 £65,000 £60,000
UK excluding London average salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Marketing
Jobs Demand Trend in Liverpool

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Liverpool region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Liverpool

Marketing
Salary Trend in Liverpool

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Liverpool region.

Marketing Salary Trend in Liverpool

Marketing
Salary Histogram in Liverpool

This chart provides a salary histogram for IT jobs citing Marketing across the Liverpool region over the 3 months to 4 September 2015.

Marketing Salary Histogram in Liverpool

Marketing
Top 30 Related IT Skills in Liverpool

For the 6 months to 4 September 2015, IT jobs across the Liverpool region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 14 (37.84%) HTML
2 12 (32.43%) CSS
3 10 (27.03%) JavaScript
3 10 (27.03%) PHP
3 10 (27.03%) HTML5
4 9 (24.32%) CSS3
4 9 (24.32%) Web Design
5 8 (21.62%) Digital Marketing
5 8 (21.62%) jQuery
6 7 (18.92%) CMS
6 7 (18.92%) MySQL
6 7 (18.92%) E-Commerce
6 7 (18.92%) Symfony
6 7 (18.92%) Zend
6 7 (18.92%) CakePHP
6 7 (18.92%) Finance
6 7 (18.92%) Laravel
6 7 (18.92%) Yii
7 6 (16.22%) Analytics
7 6 (16.22%) Advertising
8 5 (13.51%) Time Management
8 5 (13.51%) Sitecore CMS
8 5 (13.51%) Sitecore
8 5 (13.51%) Social Media
9 4 (10.81%) User Experience
9 4 (10.81%) Analytical Skills
9 4 (10.81%) CRM
9 4 (10.81%) Degree
9 4 (10.81%) Agile Software Development
9 4 (10.81%) Retail

Marketing
Top Related IT Skills in Liverpool by Category

For the 6 months to 4 September 2015, IT jobs across the Liverpool region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 7 (18.92%) CMS
2 5 (13.51%) Sitecore CMS
3 1 (2.70%) SharePoint
3 1 (2.70%) WordPress
Applications
1 1 (2.70%) Photoshop
1 1 (2.70%) MS Excel
1 1 (2.70%) Adobe Illustrator
1 1 (2.70%) InDesign
Business Applications
1 2 (5.41%) SAP BPC
Cloud Services
1 1 (2.70%) Google Analytics
1 1 (2.70%) MailChimp
Communications & Networking
1 1 (2.70%) WebEx
Database & Business Intelligence
1 7 (18.92%) MySQL
2 2 (5.41%) BusinessObjects
2 2 (5.41%) SAP BW
Development Applications
1 1 (2.70%) Visual Studio
1 1 (2.70%) Grunt
General
1 7 (18.92%) Finance
2 6 (16.22%) Advertising
3 4 (10.81%) Retail
4 1 (2.70%) Games
4 1 (2.70%) Law
4 1 (2.70%) Legal
Job Titles
1 9 (24.32%) Developer
2 8 (21.62%) Web Developer
2 8 (21.62%) Account Manager
3 7 (18.92%) PHP Web Developer
3 7 (18.92%) PHP Developer
3 7 (18.92%) PHP MySQL Developer
4 5 (13.51%) Digital Account Manager
4 5 (13.51%) Senior Manager
5 4 (10.81%) Analyst
6 3 (8.11%) Project Manager
6 3 (8.11%) Business Analyst
6 3 (8.11%) Marketing Manager
6 3 (8.11%) Web Designer
6 3 (8.11%) Designer
7 2 (5.41%) Account Executive
7 2 (5.41%) Senior Project Manager
7 2 (5.41%) Senior Account Manager
8 1 (2.70%) Team Leader
8 1 (2.70%) Business Manager
8 1 (2.70%) CRM Analyst
Libraries, Frameworks & Software Standards
1 14 (37.84%) HTML
2 12 (32.43%) CSS
3 10 (27.03%) HTML5
4 9 (24.32%) CSS3
5 8 (21.62%) jQuery
6 7 (18.92%) Yii
6 7 (18.92%) Symfony
6 7 (18.92%) CakePHP
6 7 (18.92%) Laravel
7 1 (2.70%) Sass
7 1 (2.70%) DHTML
Miscellaneous
1 5 (13.51%) Social Media
2 4 (10.81%) User Experience
2 4 (10.81%) Analytical Skills
3 3 (8.11%) Data Structures
3 3 (8.11%) iPad
4 2 (5.41%) FMCG
5 1 (2.70%) Management Information System
5 1 (2.70%) Data Protection Act
5 1 (2.70%) Blog
5 1 (2.70%) Video Conferencing
Processes & Methodologies
1 9 (24.32%) Web Design
2 8 (21.62%) Digital Marketing
3 7 (18.92%) E-Commerce
4 6 (16.22%) Analytics
5 5 (13.51%) Time Management
6 4 (10.81%) Agile Software Development
6 4 (10.81%) CRM
7 3 (8.11%) Business Development
7 3 (8.11%) User Stories
8 2 (5.41%) Business Intelligence
8 2 (5.41%) B2B
8 2 (5.41%) Project Management
9 1 (2.70%) Data Analysis
9 1 (2.70%) Pay per click
9 1 (2.70%) Campaign Management
9 1 (2.70%) Coaching
9 1 (2.70%) Data Protection
9 1 (2.70%) Brand Management
9 1 (2.70%) Marketing Strategy
9 1 (2.70%) Responsive Web Design
Programming Languages
1 10 (27.03%) JavaScript
1 10 (27.03%) PHP
Qualifications
1 4 (10.81%) Degree
Quality Assurance & Compliance
1 1 (2.70%) SLA
Vendors
1 7 (18.92%) Zend
2 5 (13.51%) Sitecore
3 2 (5.41%) SAP
3 2 (5.41%) Salesforce.com
4 1 (2.70%) Google
4 1 (2.70%) Microsoft
4 1 (2.70%) Adobe
4 1 (2.70%) Eloqua
4 1 (2.70%) LexisNexis
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