The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Liverpool region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 27 November 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Nov 2014
Same period 2013 Same period 2012
Marketing
Rank 46 37 51
Rank change year-on-year
-9 +14
Permanent jobs citing Marketing 7 32 12
As % of all permanent IT jobs located in Liverpool 1.91% 6.29% 2.68%
As % of the General category 5.83% 20.92% 8.51%
Number of salaries quoted 6 30 12
Average salary £32,500 £43,750 £30,000
Average salary % change year-on-year
-25.71% +45.83%
UK excluding London average salary £37,500 £36,500 £36,000
% change year-on-year
+2.73% +1.38%
Marketing
Merseyside

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Liverpool region.

General Category
Liverpool
Permanent IT job ads with a match in the
General category
120 153 141
As % of all permanent IT jobs located in Liverpool 32.79% 30.06% 31.54%
Number of salaries quoted 105 133 133
Average salary £42,500 £34,000 £36,000
Average salary % change year-on-year
+25.00% -5.55%
90% offered a salary of more than £27,500 £25,000 £24,500
10% offered a salary of more than £65,000 £47,500 £50,500
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Marketing
Jobs Demand Trend in Liverpool

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Liverpool region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Liverpool

Marketing
Salary Trend in Liverpool

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Liverpool region.

Marketing Salary Trend in Liverpool

Marketing
Salary Histogram in Liverpool

This chart provides a salary histogram for IT jobs citing Marketing across the Liverpool region over the 3 months to 27 November 2014.

Marketing Salary Histogram in Liverpool

Marketing
Top 30 Related IT Skills in Liverpool

For the 6 months to 27 November 2014, IT jobs across the Liverpool region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 9 (40.91%) Pay per click
2 8 (36.36%) Digital Marketing
2 8 (36.36%) Google
3 7 (31.82%) Advertising
4 6 (27.27%) SEO
4 6 (27.27%) Social Media
4 6 (27.27%) Twitter
5 5 (22.73%) Facebook
5 5 (22.73%) Project Management
5 5 (22.73%) E-Commerce
6 4 (18.18%) Agile Software Development
6 4 (18.18%) HTML
7 3 (13.64%) Change Management
7 3 (13.64%) Finance
7 3 (13.64%) Stakeholder Management
7 3 (13.64%) MS Office
7 3 (13.64%) CSS
7 3 (13.64%) Data Modelling
7 3 (13.64%) MS Excel
7 3 (13.64%) Degree
7 3 (13.64%) QA
7 3 (13.64%) Google Analytics
7 3 (13.64%) Online Marketing
7 3 (13.64%) Analytics
8 2 (9.09%) Responsive Web Design
8 2 (9.09%) CSS3
8 2 (9.09%) Mentoring
8 2 (9.09%) HTML5
8 2 (9.09%) Time Management
8 2 (9.09%) Security Cleared

Marketing
Top Related IT Skills in Liverpool by Category

For the 6 months to 27 November 2014, IT jobs across the Liverpool region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Applications
1 3 (13.64%) MS Office
1 3 (13.64%) MS Excel
2 2 (9.09%) MS Project
3 1 (4.55%) Photoshop
3 1 (4.55%) Adobe Illustrator
Business Applications
1 3 (13.64%) Google Analytics
Database & Business Intelligence
1 2 (9.09%) MS Access
1 2 (9.09%) SQL Server Reporting Services
Development Applications
1 1 (4.55%) Dreamweaver
General
1 7 (31.82%) Advertising
2 3 (13.64%) Finance
3 2 (9.09%) Games
4 1 (4.55%) Multimedia
4 1 (4.55%) German Language
4 1 (4.55%) Law
Job Titles
1 5 (22.73%) SEO Executive
1 5 (22.73%) Marketing Executive
2 4 (18.18%) Project Manager
2 4 (18.18%) Analyst
3 2 (9.09%) Business Analyst
3 2 (9.09%) Developer
3 2 (9.09%) PPC Specialist
3 2 (9.09%) Analyst Developer
3 2 (9.09%) Digital Project Manager
3 2 (9.09%) PPC Manager
3 2 (9.09%) PPC Analyst
3 2 (9.09%) PPC Executive
3 2 (9.09%) Product Owner
3 2 (9.09%) MI Analyst
4 1 (4.55%) Designer
4 1 (4.55%) Digital Account Manager
4 1 (4.55%) Marketing Manager
4 1 (4.55%) IT Business Analyst
4 1 (4.55%) Digital Marketing Manager
4 1 (4.55%) Account Manager
Libraries, Frameworks & Software Standards
1 4 (18.18%) HTML
2 3 (13.64%) CSS
3 2 (9.09%) HTML5
3 2 (9.09%) CSS3
4 1 (4.55%) Flash
4 1 (4.55%) jQuery
Miscellaneous
1 6 (27.27%) Social Media
2 1 (4.55%) Mobile App
2 1 (4.55%) User Experience
2 1 (4.55%) Graphic Design
2 1 (4.55%) Blog
Processes & Methodologies
1 9 (40.91%) Pay per click
2 8 (36.36%) Digital Marketing
3 6 (27.27%) SEO
4 5 (22.73%) E-Commerce
4 5 (22.73%) Project Management
5 4 (18.18%) Agile Software Development
6 3 (13.64%) Stakeholder Management
6 3 (13.64%) Change Management
6 3 (13.64%) Data Modelling
6 3 (13.64%) Online Marketing
6 3 (13.64%) Analytics
7 2 (9.09%) Mentoring
7 2 (9.09%) Competitor Analysis
7 2 (9.09%) Responsive Web Design
7 2 (9.09%) Time Management
7 2 (9.09%) Customer Analysis
7 2 (9.09%) E-business
7 2 (9.09%) PRINCE2
8 1 (4.55%) CRM
8 1 (4.55%) Business Intelligence
Programming Languages
1 2 (9.09%) SQL
2 1 (4.55%) JavaScript
2 1 (4.55%) PHP
Qualifications
1 3 (13.64%) Degree
2 2 (9.09%) Security Cleared
Quality Assurance & Compliance
1 3 (13.64%) QA
Vendors
1 8 (36.36%) Google
2 6 (27.27%) Twitter
3 5 (22.73%) Facebook
4 2 (9.09%) Ariba
5 1 (4.55%) Microsoft
5 1 (4.55%) Adobe
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