The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Merseyside region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 16 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
16 Sep 2014
Same period 2013 Same period 2012
Marketing
Rank 30 31 28
Rank change year-on-year
+1 -3
Contract jobs citing Marketing 3 3 1
As % of all contract IT jobs located in Merseyside 1.16% 1.17% 0.50%
As % of the General category 3.95% 4.23% 2.13%
Number of daily rates quoted 3 3 0
Average daily rate
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£600 £350 -
Average daily rate % change year-on-year
+71.42% -
UK excluding London average daily rate £351 £350 £350
% change year-on-year
+0.14% -
Number of hourly rates quoted 0 0 1
Average hourly rate - - £15.00
UK excluding London average hourly rate £23.75 £19.00 £15.50
% change year-on-year
+25.00% +22.58%
Marketing
North West

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Merseyside region.

General Category
Merseyside
Contract IT job ads with a match in the
General category
76 71 47
As % of all contract IT jobs located in Merseyside 29.46% 27.73% 23.38%
Number of daily rates quoted 40 43 27
Average daily rate £450 £363 £300
Average daily rate % change year-on-year
+24.13% +20.83%
90% offered a daily rate of more than £260 £225 £129
10% offered a daily rate of more than £600 £500 £430
UK excluding London average daily rate £396 £383 £375
% change year-on-year
+3.52% +2.00%
Number of hourly rates quoted 1 4 3
Average hourly rate £26.50 £10.00 £13.75
Average hourly rate % change year-on-year
+165.00% -27.27%
UK excluding London average hourly rate £24.00 £21.00 £29.00
% change year-on-year
+14.28% -27.58%

Marketing
Jobs Demand Trend in Merseyside

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Merseyside region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Merseyside

Marketing
Daily Rate Trend in Merseyside

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Merseyside region.

Marketing Daily Rate Trend in Merseyside

Marketing
Hourly Rate Trend in Merseyside

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Merseyside region.

Marketing Hourly Rate Trend in Merseyside

Marketing
Contract Job Locations in Merseyside

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the Merseyside region over the 3 months to 16 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Liverpool - - - - 2
St Helens - - - -
Wirral - - - -
Marketing
North West

Marketing
Top 27 Related IT Skills in Merseyside

For the 6 months to 16 September 2014, IT contractor jobs across the Merseyside region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 6 (85.71%) Finance
2 4 (57.14%) Business Intelligence
2 4 (57.14%) Statistics
3 3 (42.86%) Digital Marketing
3 3 (42.86%) Programme Management
3 3 (42.86%) SAP Oil and Gas
3 3 (42.86%) Dynamics AX
3 3 (42.86%) Statistical Modelling
3 3 (42.86%) Microsoft
3 3 (42.86%) DTV
3 3 (42.86%) SAP
3 3 (42.86%) Electronics
3 3 (42.86%) Telecoms
3 3 (42.86%) Manufacturing
3 3 (42.86%) Stakeholder Management
4 1 (14.29%) Games
4 1 (14.29%) CRM
4 1 (14.29%) Data Warehouse
4 1 (14.29%) Data Mining
4 1 (14.29%) SAS
4 1 (14.29%) SQL
4 1 (14.29%) SPSS
4 1 (14.29%) Predictive Modelling
4 1 (14.29%) Social Gaming
4 1 (14.29%) Facebook
4 1 (14.29%) Online Games
4 1 (14.29%) Data Extraction

Marketing
Top Related IT Skills in Merseyside by Category

For the 6 months to 16 September 2014, IT contractor jobs across the Merseyside region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (14.29%) SAS
Applications
1 1 (14.29%) SPSS
Business Applications
1 3 (42.86%) SAP Oil and Gas
1 3 (42.86%) Dynamics AX
Database & Business Intelligence
1 1 (14.29%) Data Warehouse
1 1 (14.29%) Data Mining
General
1 6 (85.71%) Finance
2 3 (42.86%) Manufacturing
2 3 (42.86%) Electronics
2 3 (42.86%) Telecoms
3 1 (14.29%) Games
Job Titles
1 4 (57.14%) Analyst
2 3 (42.86%) Consultant
2 3 (42.86%) Functional Consultant
2 3 (42.86%) Dynamics AX Consultant
2 3 (42.86%) Actuary
2 3 (42.86%) Pricing Analyst
3 1 (14.29%) Insight Analyst
Miscellaneous
1 4 (57.14%) Statistics
2 3 (42.86%) DTV
3 1 (14.29%) Online Games
3 1 (14.29%) Data Extraction
3 1 (14.29%) Social Gaming
Processes & Methodologies
1 4 (57.14%) Business Intelligence
2 3 (42.86%) Stakeholder Management
2 3 (42.86%) Programme Management
2 3 (42.86%) Digital Marketing
2 3 (42.86%) Statistical Modelling
3 1 (14.29%) CRM
3 1 (14.29%) Predictive Modelling
Programming Languages
1 1 (14.29%) SQL
Vendors
1 3 (42.86%) SAP
1 3 (42.86%) Microsoft
2 1 (14.29%) Facebook