The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Merseyside region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 5 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
5 May 2016
Same period 2015 Same period 2014
Marketing
Rank 38 34 25
Rank change year-on-year
-4 -9
Contract jobs citing Marketing 4 5 4
As % of all contract IT jobs located in Merseyside 1.20% 1.40% 2.16%
As % of the General category 5.41% 5.68% 8.70%
Number of daily rates quoted 4 4 4
Median daily rate £375 £313 £425
Median daily rate % change year-on-year
+20.00% -26.47%
UK excluding London median daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £17.50 £16.25 £21.50
% change year-on-year
+7.69% -24.41%
Marketing
North West

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Merseyside region.

General Category
Merseyside
Contract IT job ads with a match in the
General category
74 88 46
As % of all contract IT jobs located in Merseyside 22.16% 24.58% 24.86%
Number of daily rates quoted 39 41 29
Median daily rate £375 £350 £425
Median daily rate % change year-on-year
+7.14% -17.64%
90% offered a daily rate of more than £235 £228 £108
10% offered a daily rate of more than £590 £475 £550
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 0 1 2
Median hourly rate - £12.42 £13.50
Median hourly rate % change year-on-year
- -8.00%
UK excluding London median hourly rate £27.19 £25.00 £25.04
% change year-on-year
+8.76% -0.15%

Marketing
Jobs Demand Trend in Merseyside

The demand trend of contract jobs across the Merseyside region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in Merseyside

Marketing
Daily Rate Trend in Merseyside

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Merseyside region.

Marketing Daily Rate Trend in Merseyside

Marketing
Hourly Rate Trend in Merseyside

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Merseyside region.

Marketing Hourly Rate Trend in Merseyside

Marketing
Contract Job Locations in Merseyside

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the Merseyside region over the 3 months to 5 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Liverpool +3 4 £375 +3.44% 3
Marketing
North West

Marketing
Top 30 Related IT Skills in Merseyside

For the 6 months to 5 May 2016, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Merseyside region with a requirement for Marketing.

1 5 (33.33%) SQL
1 5 (33.33%) Social Media
2 4 (26.67%) Finance
2 4 (26.67%) Programme Management
3 3 (20.00%) Electronics
3 3 (20.00%) Telecoms
3 3 (20.00%) Manufacturing
3 3 (20.00%) SAP Oil and Gas
3 3 (20.00%) SAP
3 3 (20.00%) Unit4 Business World
3 3 (20.00%) SAS
3 3 (20.00%) Business Intelligence
3 3 (20.00%) Email Marketing
3 3 (20.00%) Digital Marketing
3 3 (20.00%) Base SAS
3 3 (20.00%) Social Media Marketing
3 3 (20.00%) Propensity Modelling
3 3 (20.00%) Analytical Skills
4 2 (13.33%) Statistical Modelling
4 2 (13.33%) Analytics
4 2 (13.33%) Graphic Design
4 2 (13.33%) CRM
4 2 (13.33%) Content Management
4 2 (13.33%) Stakeholder Management
4 2 (13.33%) CMS
5 1 (6.67%) Business Analysis
5 1 (6.67%) Supplier Management
5 1 (6.67%) Project Planning
5 1 (6.67%) Dynamics CRM
5 1 (6.67%) SharePoint

Marketing
Top Related IT Skills in Merseyside by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (20.00%) SAS
2 2 (13.33%) CMS
3 1 (6.67%) SharePoint
Applications
1 1 (6.67%) MS Excel
1 1 (6.67%) MS Project
1 1 (6.67%) Photoshop
Business Applications
1 3 (20.00%) SAP Oil and Gas
1 3 (20.00%) Unit4 Business World
2 1 (6.67%) Dynamics CRM
Database & Business Intelligence
1 3 (20.00%) Base SAS
2 1 (6.67%) Data Mining
General
1 4 (26.67%) Finance
2 3 (20.00%) Electronics
2 3 (20.00%) Manufacturing
2 3 (20.00%) Telecoms
Job Titles
1 6 (40.00%) Analyst
2 3 (20.00%) Designer
2 3 (20.00%) Developer
2 3 (20.00%) Digital Designer
2 3 (20.00%) Graphic Designer
2 3 (20.00%) Marketing Analyst
2 3 (20.00%) Report Developer
2 3 (20.00%) SAS Analyst
3 2 (13.33%) Campaign Analyst
3 2 (13.33%) SAS Modeller
3 2 (13.33%) SQL Analyst
4 1 (6.67%) Business Systems Analyst
4 1 (6.67%) Email Analyst
4 1 (6.67%) Information Manager
4 1 (6.67%) Marketing Campaign Analyst
4 1 (6.67%) Marketing Officer
4 1 (6.67%) SAS Marketing Analyst
4 1 (6.67%) SharePoint Specialist
4 1 (6.67%) Systems Analyst
4 1 (6.67%) VBA Specialist
Libraries, Frameworks & Software Standards
1 1 (6.67%) HTML
Miscellaneous
1 5 (33.33%) Social Media
2 3 (20.00%) Analytical Skills
3 2 (13.33%) Graphic Design
Processes & Methodologies
1 4 (26.67%) Programme Management
2 3 (20.00%) Business Intelligence
2 3 (20.00%) Digital Marketing
2 3 (20.00%) Email Marketing
2 3 (20.00%) Propensity Modelling
2 3 (20.00%) Social Media Marketing
3 2 (13.33%) Analytics
3 2 (13.33%) Content Management
3 2 (13.33%) CRM
3 2 (13.33%) Stakeholder Management
3 2 (13.33%) Statistical Modelling
4 1 (6.67%) Business Analysis
4 1 (6.67%) Content Development
4 1 (6.67%) Continuous Improvement
4 1 (6.67%) Online Marketing
4 1 (6.67%) People Management
4 1 (6.67%) Project Planning
4 1 (6.67%) Requirements Engineering
4 1 (6.67%) Supplier Management
Programming Languages
1 5 (33.33%) SQL
2 1 (6.67%) VBA
Qualifications
1 1 (6.67%) ISEB
Quality Assurance & Compliance
1 1 (6.67%) QA
Vendors
1 3 (20.00%) SAP
2 1 (6.67%) Microsoft