The table below looks at the statistics for Pay per click skills in IT contracts advertised for the Manchester region. Included is a guide to the average contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 13 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
13 Feb 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 102 89 -
Rank change year-on-year
-13 -
Contract jobs citing Pay per click 2 1 0
As % of all contract IT jobs located in Manchester 0.11% 0.071% -
As % of the Processes & Methodologies category 0.14% 0.092% -
Number of daily rates quoted 2 1 0
Average daily rate £338 £325 -
Average daily rate % change year-on-year
+3.84% -
UK excluding London average daily rate £300 £258 £375
% change year-on-year
+16.50% -31.33%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
Pay per click
North West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Manchester region.

Processes & Methodologies Category
Manchester
Contract IT job ads with a match in the
Processes & Methodologies category
1470 1089 910
As % of all contract IT jobs located in Manchester 82.21% 76.85% 75.33%
Number of daily rates quoted 868 661 486
Average daily rate £375 £375 £350
Average daily rate % change year-on-year
- +7.14%
90% offered a daily rate of more than £275 £275 £250
10% offered a daily rate of more than £500 £537 £495
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 35 32 34
Average hourly rate £32.50 £17.50 £17.15
Average hourly rate % change year-on-year
+85.71% +2.04%
90% offered a hourly rate of more than £15.25 £11.50 £9.50
10% offered a hourly rate of more than £40.00 £24.00 £33.00
UK excluding London average hourly rate £40.00 £27.79 £27.50
% change year-on-year
+43.93% +1.05%

Pay per click
Jobs Demand Trend in Manchester

This chart provides a 3-month moving total of IT contractor jobs citing Pay per click across the Manchester region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Manchester

Pay per click
Daily Rate Trend in Manchester

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click across the Manchester region.

Pay per click Daily Rate Trend in Manchester

Pay per click
Hourly Rate Trend in Manchester

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click across the Manchester region.

Pay per click Hourly Rate Trend in Manchester

Pay per click
Top 8 Related IT Skills in Manchester

For the 6 months to 13 February 2016, IT contractor jobs across the Manchester region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click.

1 1 (50.00%) B2B
1 1 (50.00%) SEO
1 1 (50.00%) Marketing
1 1 (50.00%) Direct Marketing
1 1 (50.00%) Email Marketing
1 1 (50.00%) Online Marketing
1 1 (50.00%) Campaign Management
1 1 (50.00%) Analytical Skills

Pay per click
Top Related IT Skills in Manchester by Category

For the 6 months to 13 February 2016, IT contractor jobs across the Manchester region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

General
1 1 (50.00%) Marketing
Job Titles
1 1 (50.00%) Marketing Communications Manager
1 1 (50.00%) Marketing Manager
1 1 (50.00%) PPC Manager
1 1 (50.00%) SEO Manager
Miscellaneous
1 1 (50.00%) Analytical Skills
Processes & Methodologies
1 1 (50.00%) B2B
1 1 (50.00%) Campaign Management
1 1 (50.00%) Direct Marketing
1 1 (50.00%) Email Marketing
1 1 (50.00%) Online Marketing
1 1 (50.00%) SEO