The table below looks at the statistics for Pay per click skills in IT jobs advertised for the Manchester region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 20 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
20 Aug 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 91 153 167
Rank change year-on-year
+62 +14
Permanent jobs citing Pay per click 98 27 22
As % of all permanent IT jobs located in Manchester 2.41% 0.67% 0.58%
As % of the Processes & Methodologies category 2.96% 0.86% 0.72%
Number of salaries quoted 45 21 22
Average salary £25,000 £21,500 £26,000
Average salary % change year-on-year
+16.27% -17.30%
90% offered a salary of more than £20,000 £20,000 £22,500
10% offered a salary of more than £39,200 £40,000 £34,650
UK excluding London average salary £28,000 £30,000 £26,500
% change year-on-year
-6.66% +13.20%
Pay per click
North West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Manchester region.

Processes & Methodologies Category
Manchester
Permanent IT job ads with a match in the
Processes & Methodologies category
3316 3143 3059
As % of all permanent IT jobs located in Manchester 81.61% 77.87% 80.14%
Number of salaries quoted 2656 2699 2664
Average salary £40,000 £38,500 £37,500
Average salary % change year-on-year
+3.89% +2.66%
90% offered a salary of more than £26,000 £27,400 £26,000
10% offered a salary of more than £57,500 £55,000 £55,000
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Pay per click
Jobs Demand Trend in Manchester

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Manchester region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Manchester

Pay per click
Salary Trend in Manchester

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Manchester region.

Pay per click Salary Trend in Manchester

Pay per click
Salary Histogram in Manchester

This chart provides a salary histogram for IT jobs citing Pay per click across the Manchester region over the 3 months to 20 August 2014.

Pay per click Salary Histogram in Manchester

Pay per click
Job Locations in Manchester

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the Manchester region over the 3 months to 20 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Salford - 9 £30,000 -
Stockport - 3 £22,500 -
Bolton - 3 £20,000 -
Sale - 1 £20,000 -
Pay per click
North West

Pay per click
Top 30 Related IT Skills in Manchester

For the 6 months to 20 August 2014, IT jobs across the Manchester region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 120 (74.07%) Marketing
2 112 (69.14%) SEO
3 96 (59.26%) Analytics
4 81 (50.00%) Google
5 61 (37.65%) Digital Marketing
6 54 (33.33%) E-Commerce
7 53 (32.72%) Google Analytics
8 51 (31.48%) Social Media
9 49 (30.25%) Online Marketing
10 37 (22.84%) Retail
11 36 (22.22%) Degree
12 35 (21.60%) Web Analytics
13 28 (17.28%) CMS
13 28 (17.28%) HTML
14 26 (16.05%) Magento
15 25 (15.43%) JavaScript
15 25 (15.43%) Advertising
15 25 (15.43%) Finance
16 23 (14.20%) Project Management
16 23 (14.20%) CSS
17 20 (12.35%) Content Management
18 19 (11.73%) MS PowerPoint
19 18 (11.11%) Strategic Planning
19 18 (11.11%) Customer Engagement
19 18 (11.11%) Enterprise Content Management
20 17 (10.49%) MS Excel
21 16 (9.88%) PHP
21 16 (9.88%) Email Marketing
21 16 (9.88%) Digital Media
22 15 (9.26%) Facebook

Pay per click
Top Related IT Skills in Manchester by Category

For the 6 months to 20 August 2014, IT jobs across the Manchester region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 28 (17.28%) CMS
2 9 (5.56%) WordPress
3 5 (3.09%) Apache
4 4 (2.47%) Drupal
Applications
1 19 (11.73%) MS PowerPoint
2 17 (10.49%) MS Excel
3 13 (8.02%) MS Office
4 9 (5.56%) Spreadsheet
5 6 (3.70%) Photoshop
Business Applications
1 53 (32.72%) Google Analytics
2 26 (16.05%) Magento
3 2 (1.23%) SiteCatalyst
4 1 (0.62%) WebTrends
4 1 (0.62%) Oracle CRM
Communications & Networking
1 5 (3.09%) Internet
2 3 (1.85%) DNS
3 1 (0.62%) GSM
Database & Business Intelligence
1 9 (5.56%) MySQL
1 9 (5.56%) DB2
1 9 (5.56%) Data Mining
1 9 (5.56%) Relational Database
2 2 (1.23%) SQL Server 2008
2 2 (1.23%) SQL Server
Development Applications
1 4 (2.47%) Visual Studio
2 3 (1.85%) Sublime Text
3 2 (1.23%) Dreamweaver
3 2 (1.23%) RequisitePro
General
1 120 (74.07%) Marketing
2 37 (22.84%) Retail
3 25 (15.43%) Finance
3 25 (15.43%) Advertising
4 2 (1.23%) Telecoms
4 2 (1.23%) Automotive
5 1 (0.62%) Legal
Job Titles
1 58 (35.80%) PPC Specialist
1 58 (35.80%) PPC Manager
1 58 (35.80%) PPC Analyst
1 58 (35.80%) PPC Executive
2 20 (12.35%) E-Commerce Manager
3 16 (9.88%) SEO Executive
4 13 (8.02%) Developer
4 13 (8.02%) Analyst
5 10 (6.17%) PHP Developer
6 9 (5.56%) Marketing Analyst
7 6 (3.70%) Marketing Manager
7 6 (3.70%) Consultant
8 5 (3.09%) Digital Marketing Manager
8 5 (3.09%) SEO Manager
9 4 (2.47%) Performance Consultant
10 3 (1.85%) Designer
10 3 (1.85%) Web Developer
10 3 (1.85%) Sales Executive
10 3 (1.85%) Web Designer
11 2 (1.23%) Team Leader
Libraries, Frameworks & Software Standards
1 28 (17.28%) HTML
2 23 (14.20%) CSS
3 12 (7.41%) jQuery
4 8 (4.94%) XHTML
5 5 (3.09%) HTML5
5 5 (3.09%) SOAP
5 5 (3.09%) XML
5 5 (3.09%) JSON
5 5 (3.09%) Symfony
5 5 (3.09%) CakePHP
6 3 (1.85%) .NET
7 2 (1.23%) ASP.NET
7 2 (1.23%) LINQ
7 2 (1.23%) Semantic HTML
7 2 (1.23%) ASP.NET Web Forms
7 2 (1.23%) .NET Framework
7 2 (1.23%) ASP.NET MVC
Miscellaneous
1 51 (31.48%) Social Media
2 16 (9.88%) Digital Media
3 7 (4.32%) New Media
4 6 (3.70%) Mobile App
4 6 (3.70%) Blog
5 5 (3.09%) W3C
6 4 (2.47%) Copywriting
6 4 (2.47%) Open Source
7 3 (1.85%) Mathematics
8 2 (1.23%) N-Tier
9 1 (0.62%) Physics
9 1 (0.62%) Tandem
9 1 (0.62%) Economics
9 1 (0.62%) Statistics
9 1 (0.62%) Data Protection Act
9 1 (0.62%) Social Network
9 1 (0.62%) Visualisation
9 1 (0.62%) iPad
Operating Systems
1 5 (3.09%) Linux
2 1 (0.62%) Apple iOS
Processes & Methodologies
1 112 (69.14%) SEO
2 96 (59.26%) Analytics
3 61 (37.65%) Digital Marketing
4 54 (33.33%) E-Commerce
5 49 (30.25%) Online Marketing
6 35 (21.60%) Web Analytics
7 23 (14.20%) Project Management
8 20 (12.35%) Content Management
9 18 (11.11%) Strategic Planning
9 18 (11.11%) Customer Engagement
9 18 (11.11%) Enterprise Content Management
10 16 (9.88%) Email Marketing
11 15 (9.26%) Time Management
12 11 (6.79%) Web Design
12 11 (6.79%) B2B
13 9 (5.56%) B2C
13 9 (5.56%) Web Development
13 9 (5.56%) Direct Marketing
13 9 (5.56%) Campaign Management
13 9 (5.56%) Data-Driven Marketing
Programming Languages
1 25 (15.43%) JavaScript
2 16 (9.88%) PHP
3 10 (6.17%) SQL
4 2 (1.23%) C#
5 1 (0.62%) Java
Qualifications
1 36 (22.22%) Degree
Vendors
1 81 (50.00%) Google
2 15 (9.26%) Facebook
3 11 (6.79%) Twitter
4 10 (6.17%) Microsoft
5 9 (5.56%) Coremetrics
6 8 (4.94%) Yahoo!
7 3 (1.85%) DoubleClick
8 2 (1.23%) comScore
9 1 (0.62%) ClickTale
9 1 (0.62%) JD Edwards
9 1 (0.62%) Salesforce.com
9 1 (0.62%) Oracle
9 1 (0.62%) SAP
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