The table below looks at the statistics for SEO skills in IT contracts advertised for the Merseyside region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 30 April 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 Apr 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank - 41 -
Contract jobs citing SEO 0 1 0
As % of all contract IT jobs located in Merseyside - 0.26% -
As % of the Processes & Methodologies category - 0.38% -
Number of daily rates quoted 0 0 0
Average daily rate - - -
UK excluding London average daily rate £350 £269 £325
% change year-on-year
+30.35% -17.38%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £16.00 £14.00 £46.00
% change year-on-year
+14.28% -69.56%
SEO
North West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Merseyside region.

Processes & Methodologies Category
Merseyside
Contract IT job ads with a match in the
Processes & Methodologies category
262 264 123
As % of all contract IT jobs located in Merseyside 83.17% 69.84% 66.85%
Number of daily rates quoted 161 125 70
Average daily rate £375 £400 £400
Average daily rate % change year-on-year
-6.25% -
90% offered a daily rate of more than £275 £238 £264
10% offered a daily rate of more than £565 £675 £525
UK excluding London average daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 2 2 5
Average hourly rate £18.80 £51.67 £21.75
Average hourly rate % change year-on-year
-63.61% +137.54%
UK excluding London average hourly rate £36.00 £30.75 £31.50
% change year-on-year
+17.07% -2.38%

SEO
Jobs Demand Trend in Merseyside

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Merseyside region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Merseyside

SEO
Daily Rate Trend in Merseyside

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Merseyside region.

SEO Daily Rate Trend in Merseyside

SEO
Hourly Rate Trend in Merseyside

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Merseyside region.

SEO Hourly Rate Trend in Merseyside