The first table below looks at the demand for SEO skills in IT contracts advertised for the Merseyside region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 24 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Merseyside region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 May 2013
Same period 2012 Same period 2011
Search Engine Optimisation (SEO)
Rank 28 - -
Rank change year-on-year
- 0
Contract jobs citing SEO 3 0 0
As % of all contract IT jobs located in Merseyside 1.485% - -
As % of the Processes & Methodologies category 2.206% - -
Number of daily rates quoted 0 0 0
Average daily rate - - -
UK excluding London average daily rate £260 £290 £300
% change year-on-year
-10.34% -3.33%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £13.75 £16.50 £22.50
% change year-on-year
-16.66% -26.66%
All Processes & Methodologies
Merseyside
Contract IT job ads with a match in the
Processes & Methodologies category
136 158 151
As % of all contract IT jobs located in Merseyside 67.33% 60.54% 60.89%
Number of daily rates quoted 84 83 74
Average daily rate £355 £325 £350
Average daily rate % change year-on-year
+9.23% -7.14%
90% offered a daily rate of more than £243 £255 £270
10% offered a daily rate of more than £500 £494 £525
UK excluding London average daily rate £365 £365 £375
% change year-on-year
- -2.66%
Number of hourly rates quoted 0 13 15
Average hourly rate - £17.51 £22.50
Average hourly rate % change year-on-year
- -22.17%
UK excluding London average hourly rate £30.00 £25.00 £29.50
% change year-on-year
+20.00% -15.25%
SEO
North West

SEO
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Merseyside region as a proportion of the total demand within the Processes & Methodologies category.

Merseyside SEO Jobs Demand Trend

SEO
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Merseyside region.

Merseyside SEO Daily Rate Trend

SEO
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Merseyside region.

Merseyside SEO Hourly Rate Trend

SEO
Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the Merseyside region over the 3 months to 24 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Liverpool - 3 - -
Wirral - 1 - -
SEO
North West

SEO
Top 30 Related IT Skills

For the 6 months to 24 May 2013, IT contractor jobs across the Merseyside region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 7 (87.50%) JavaScript
1 7 (87.50%) CSS
1 7 (87.50%) jQuery
1 7 (87.50%) HTML5
1 7 (87.50%) CSS3
2 6 (75.00%) Git (software)
2 6 (75.00%) CMS
2 6 (75.00%) Umbraco
2 6 (75.00%) Facebook
2 6 (75.00%) Twitter
2 6 (75.00%) Visual Studio
2 6 (75.00%) XML
2 6 (75.00%) PHP
2 6 (75.00%) .NET
2 6 (75.00%) SQL Server
3 5 (62.50%) C#
3 5 (62.50%) MySQL
3 5 (62.50%) Oracle
3 5 (62.50%) XSD
3 5 (62.50%) XSLT
3 5 (62.50%) Windows
3 5 (62.50%) Linux
3 5 (62.50%) OO
3 5 (62.50%) OOD
3 5 (62.50%) ASP.NET
3 5 (62.50%) PostgreSQL
3 5 (62.50%) NetBeans
3 5 (62.50%) Google
3 5 (62.50%) Web Development
3 5 (62.50%) Business Development

SEO
Top Related IT Skills by Category

For the 6 months to 24 May 2013, IT contractor jobs across the Merseyside region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Development
1 7 (87.50%) CSS
1 7 (87.50%) jQuery
1 7 (87.50%) HTML5
1 7 (87.50%) CSS3
2 6 (75.00%) XML
2 6 (75.00%) .NET
3 5 (62.50%) XSD
3 5 (62.50%) XSLT
3 5 (62.50%) ASP.NET
3 5 (62.50%) ASP.NET MVC
3 5 (62.50%) CodeIgniter
3 5 (62.50%) CakePHP
3 5 (62.50%) Google Maps API
3 5 (62.50%) Razor View Engine
4 2 (25.00%) HTML
5 1 (12.50%) JSON
5 1 (12.50%) LAMP
5 1 (12.50%) Twitter Bootstrap
Application Platforms
1 6 (75.00%) CMS
1 6 (75.00%) Umbraco
2 5 (62.50%) WordPress
Applications
1 2 (25.00%) Photoshop
2 1 (12.50%) Adobe Illustrator
Database & Business Intelligence
1 6 (75.00%) SQL Server
2 5 (62.50%) MySQL
2 5 (62.50%) PostgreSQL
Development Applications
1 6 (75.00%) Git (software)
1 6 (75.00%) Visual Studio
2 5 (62.50%) NetBeans
3 1 (12.50%) Dreamweaver
Job Titles
1 7 (87.50%) Developer
2 5 (62.50%) .NET Developer
2 5 (62.50%) ASP.NET Developer
3 2 (25.00%) Web Developer
4 1 (12.50%) Programmer
4 1 (12.50%) PHP Developer
4 1 (12.50%) PHP Web Developer
4 1 (12.50%) PHP Programmer
4 1 (12.50%) Web Programmer
4 1 (12.50%) Front-End Developer
4 1 (12.50%) Front-End Web Developer
Miscellaneous
1 5 (62.50%) Mobile App
2 1 (12.50%) Social Network
Operating Systems
1 5 (62.50%) Windows
1 5 (62.50%) Linux
Processes & Methodologies
1 5 (62.50%) OO
1 5 (62.50%) OOD
1 5 (62.50%) Web Development
1 5 (62.50%) Business Development
1 5 (62.50%) MVC
2 1 (12.50%) Web Design
2 1 (12.50%) Link Building
2 1 (12.50%) Responsive Web Design
Programming Languages
1 7 (87.50%) JavaScript
2 6 (75.00%) PHP
3 5 (62.50%) C#
3 5 (62.50%) XPath
Qualifications
1 5 (62.50%) Degree
Systems Management
1 1 (12.50%) Plesk
Vendors
1 6 (75.00%) Facebook
1 6 (75.00%) Twitter
2 5 (62.50%) Oracle
2 5 (62.50%) Google
2 5 (62.50%) Zend
3 1 (12.50%) Microsoft
3 1 (12.50%) Adobe