The table below looks at the statistics for SEO skills in IT contracts advertised for the Merseyside region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 28 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
28 Sep 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 39 45 -
Rank change year-on-year
+6 -
Contract jobs citing SEO 1 1 0
As % of all contract IT jobs located in Merseyside 0.32% 0.26% -
As % of the Processes & Methodologies category 0.41% 0.33% -
Number of daily rates quoted 1 0 0
Median daily rate £575 - -
UK excluding London median daily rate £338 £375 £275
% change year-on-year
-10.00% +36.36%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £19.61 £40.00 £27.50
% change year-on-year
-50.97% +45.45%
SEO
North West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Merseyside region.

Processes & Methodologies Category
Merseyside
Contract IT job ads with a match in the
Processes & Methodologies category
244 299 185
As % of all contract IT jobs located in Merseyside 78.96% 77.26% 72.27%
Number of daily rates quoted 150 163 109
Median daily rate £388 £350 £350
Median daily rate % change year-on-year
+10.71% -
90% offered a daily rate of more than £300 £175 £265
10% offered a daily rate of more than £520 £475 £500
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 3 4 7
Median hourly rate £22.85 £30.19 £25.00
Median hourly rate % change year-on-year
-24.32% +20.76%
90% offered a hourly rate of more than £15.00 £12.40 £10.50
10% offered a hourly rate of more than £23.54 £135.00 £30.00
UK excluding London median hourly rate £32.50 £33.64 £26.25
% change year-on-year
-3.38% +28.15%

SEO
Jobs Demand Trend in Merseyside

The demand trend of contract jobs across the Merseyside region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Merseyside

SEO
Daily Rate Trend in Merseyside

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Merseyside region.

SEO Daily Rate Trend in Merseyside

SEO
Hourly Rate Trend in Merseyside

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Merseyside region.

SEO Hourly Rate Trend in Merseyside

SEO
Contract Job Locations in Merseyside

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the Merseyside region over the 3 months to 28 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Liverpool +8 1 £575 - 5
SEO
North West

SEO
Top 17 Related IT Skills in Merseyside

For the 6 months to 28 September 2016, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Merseyside region with a requirement for SEO.

1 1 (100.00%) NHS
1 1 (100.00%) Migration
1 1 (100.00%) CMS
1 1 (100.00%) Agile Software Development
1 1 (100.00%) Content Management
1 1 (100.00%) Business Analysis
1 1 (100.00%) Strategic Planning
1 1 (100.00%) Web Analytics
1 1 (100.00%) Marketing
1 1 (100.00%) Taxonomies
1 1 (100.00%) Degree
1 1 (100.00%) Information Architecture
1 1 (100.00%) Social Media
1 1 (100.00%) Analytics
1 1 (100.00%) User Experience
1 1 (100.00%) Analytical Skills
1 1 (100.00%) Wireframes

SEO
Top Related IT Skills in Merseyside by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (100.00%) CMS
General
1 1 (100.00%) Marketing
Job Titles
1 1 (100.00%) Content Strategist
Miscellaneous
1 1 (100.00%) Analytical Skills
1 1 (100.00%) NHS
1 1 (100.00%) Social Media
1 1 (100.00%) Taxonomies
1 1 (100.00%) User Experience
Processes & Methodologies
1 1 (100.00%) Agile Software Development
1 1 (100.00%) Analytics
1 1 (100.00%) Business Analysis
1 1 (100.00%) Content Management
1 1 (100.00%) Information Architecture
1 1 (100.00%) Migration
1 1 (100.00%) Strategic Planning
1 1 (100.00%) Web Analytics
1 1 (100.00%) Wireframes
Qualifications
1 1 (100.00%) Degree