The table below looks at the statistics for SEO skills in IT contracts advertised for the North West region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 7 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
7 Dec 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 147 156 134
Rank change year-on-year
+9 -22
Contract jobs citing SEO 10 6 8
As % of all contract IT jobs located in the North West 0.31% 0.14% 0.25%
As % of the Processes & Methodologies category 0.37% 0.18% 0.32%
Number of daily rates quoted 8 1 5
Median daily rate £300 £375 £338
Median daily rate % change year-on-year
-20.00% +11.11%
90% offered a daily rate of more than £171 £375 £315
10% offered a daily rate of more than £400 £375 £358
UK excluding London median daily rate £375 £393 £330
% change year-on-year
-4.45% +18.93%
Number of hourly rates quoted 0 1 0
Median hourly rate - £25.00 -
UK excluding London median hourly rate £21.00 £33.00 £29.25
% change year-on-year
-36.36% +12.82%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the North West region.

Processes & Methodologies Category
North West
Contract IT job ads with a match in the
Processes & Methodologies category
2696 3326 2514
As % of all contract IT jobs located in the North West 83.94% 79.44% 77.66%
Number of daily rates quoted 1800 2033 1489
Median daily rate £413 £413 £375
Median daily rate % change year-on-year
- +10.00%
90% offered a daily rate of more than £300 £275 £250
10% offered a daily rate of more than £575 £600 £525
UK excluding London median daily rate £413 £400 £385
% change year-on-year
+3.12% +3.89%
Number of hourly rates quoted 60 129 106
Median hourly rate £27.50 £30.15 £27.50
Median hourly rate % change year-on-year
-8.78% +9.63%
90% offered a hourly rate of more than £14.54 £12.35 £13.50
10% offered a hourly rate of more than £45.40 £47.71 £45.00
UK excluding London median hourly rate £31.00 £35.00 £25.00
% change year-on-year
-11.42% +40.00%

SEO
Jobs Demand Trend in the North West

The demand trend of contract jobs across the North West region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in the North West

SEO
Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the North West region.

SEO Daily Rate Trend in the North West

SEO
Daily Rate Histogram in the North West

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the North West region over the 3 months to 7 December 2016.

SEO Daily Rate Histogram in the North West

SEO
Hourly Rate Trend in the North West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the North West region.

SEO Hourly Rate Trend in the North West

SEO
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the North West region over the 3 months to 7 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +2 6 £200 -46.66% 9
Cheshire - 3 £350 - 4
Merseyside - 1 £400 - 1
SEO
England

SEO
Top 30 Related IT Skills in the North West

For the 6 months to 7 December 2016, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the North West region with a requirement for SEO.

1 16 (66.67%) Agile Software Development
2 13 (54.17%) Marketing
3 10 (41.67%) CMS
3 10 (41.67%) Analytics
3 10 (41.67%) User Experience
4 9 (37.50%) Content Management
5 8 (33.33%) Social Media
5 8 (33.33%) JavaScript
5 8 (33.33%) HTML
6 7 (29.17%) CSS
6 7 (29.17%) Google Analytics
6 7 (29.17%) Google
6 7 (29.17%) Degree
7 6 (25.00%) XML
8 5 (20.83%) .NET
8 5 (20.83%) Analytical Skills
8 5 (20.83%) Wireframes
9 4 (16.67%) SQL Server
9 4 (16.67%) PHP
9 4 (16.67%) Adobe
9 4 (16.67%) Project Management
9 4 (16.67%) Strategic Planning
9 4 (16.67%) Web Analytics
9 4 (16.67%) Finance
9 4 (16.67%) jQuery
10 3 (12.50%) WCF
10 3 (12.50%) WordPress
10 3 (12.50%) Open Source
10 3 (12.50%) ASP.NET MVC
10 3 (12.50%) Migration

SEO
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (41.67%) CMS
2 3 (12.50%) WordPress
3 2 (8.33%) Adobe Experience Manager
4 1 (4.17%) Apache
4 1 (4.17%) Drupal
4 1 (4.17%) EPiServer CMS
4 1 (4.17%) Kentico
4 1 (4.17%) Skype for Business
4 1 (4.17%) Umbraco
Applications
1 3 (12.50%) MS Excel
1 3 (12.50%) MS Office
1 3 (12.50%) Photoshop
2 2 (8.33%) MS PowerPoint
3 1 (4.17%) Adobe Illustrator
Cloud Services
1 7 (29.17%) Google Analytics
2 1 (4.17%) AdWords
2 1 (4.17%) Microsoft Azure
Communications & Networking
1 1 (4.17%) HTTP
1 1 (4.17%) HTTPS
1 1 (4.17%) Internet
1 1 (4.17%) LDAP
Database & Business Intelligence
1 4 (16.67%) SQL Server
2 2 (8.33%) MySQL
2 2 (8.33%) Relational Database
3 1 (4.17%) Apache Cassandra
3 1 (4.17%) Informix
3 1 (4.17%) RDBMS
Development Applications
1 2 (8.33%) Team Foundation Server
2 1 (4.17%) Cucumber
2 1 (4.17%) Introscope
2 1 (4.17%) Jenkins
2 1 (4.17%) JIRA
2 1 (4.17%) JUnit
2 1 (4.17%) Mockito
2 1 (4.17%) Selenium
2 1 (4.17%) SonarQube
General
1 13 (54.17%) Marketing
2 4 (16.67%) Finance
3 2 (8.33%) Brand Awareness
4 1 (4.17%) Advertising
4 1 (4.17%) Pharmaceutical
Job Titles
1 9 (37.50%) Developer
2 4 (16.67%) Content Strategist
3 2 (8.33%) C# Developer
3 2 (8.33%) Designer
3 2 (8.33%) Digital Developer
3 2 (8.33%) Digital Executive
3 2 (8.33%) SEO Manager
4 1 (4.17%) .NET Developer
4 1 (4.17%) Content Manager
4 1 (4.17%) Contracts Manager
4 1 (4.17%) Delivery Manager
4 1 (4.17%) Digital Designer
4 1 (4.17%) Digital Marketing Manager
4 1 (4.17%) Front End Developer (Client-Side Developer)
4 1 (4.17%) Java Engineer
4 1 (4.17%) Marketing Manager
4 1 (4.17%) Senior Java Engineer
4 1 (4.17%) Web Designer
4 1 (4.17%) Web Manager
4 1 (4.17%) Website Developer
Libraries, Frameworks & Software Standards
1 8 (33.33%) HTML
2 7 (29.17%) CSS
3 6 (25.00%) XML
4 5 (20.83%) .NET
5 4 (16.67%) jQuery
6 3 (12.50%) ASP.NET
6 3 (12.50%) ASP.NET MVC
6 3 (12.50%) HTML5
6 3 (12.50%) WCF
6 3 (12.50%) XSL
7 2 (8.33%) Ajax
7 2 (8.33%) CSS3
7 2 (8.33%) DOM
7 2 (8.33%) Twitter Bootstrap
7 2 (8.33%) XHTML
8 1 (4.17%) .NET Framework
8 1 (4.17%) Entity Framework
8 1 (4.17%) JSON
8 1 (4.17%) PowerMock
8 1 (4.17%) Spring
Miscellaneous
1 10 (41.67%) User Experience
2 8 (33.33%) Social Media
3 5 (20.83%) Analytical Skills
4 3 (12.50%) Copywriting
4 3 (12.50%) NHS
4 3 (12.50%) Taxonomies
5 2 (8.33%) Blog
5 2 (8.33%) Digital Media
5 2 (8.33%) Management Information System
5 2 (8.33%) Social Network
5 2 (8.33%) Web 2.0
6 1 (4.17%) N-Tier
6 1 (4.17%) Smartphone
Operating Systems
1 1 (4.17%) Apple iOS
Processes & Methodologies
1 16 (66.67%) Agile Software Development
2 10 (41.67%) Analytics
3 9 (37.50%) Content Management
4 5 (20.83%) Wireframes
5 4 (16.67%) Project Management
5 4 (16.67%) Strategic Planning
5 4 (16.67%) Web Analytics
6 3 (12.50%) Business Analysis
6 3 (12.50%) Direct Marketing
6 3 (12.50%) Front End Development
6 3 (12.50%) Information Architecture
6 3 (12.50%) Migration
6 3 (12.50%) MVC
6 3 (12.50%) Open Source
7 2 (8.33%) Content Development
7 2 (8.33%) Content Writing
7 2 (8.33%) Continuous Integration
7 2 (8.33%) Digital Marketing
7 2 (8.33%) Infographics
7 2 (8.33%) Responsive Web Design
Programming Languages
1 8 (33.33%) JavaScript
2 4 (16.67%) PHP
3 3 (12.50%) C#
3 3 (12.50%) SQL
3 3 (12.50%) VB.NET
4 1 (4.17%) Java
4 1 (4.17%) Lua
4 1 (4.17%) T-SQL
4 1 (4.17%) VB
Qualifications
1 7 (29.17%) Degree
2 1 (4.17%) BPSS Clearance
2 1 (4.17%) Microsoft Certification
2 1 (4.17%) Security Cleared
Quality Assurance & Compliance
1 1 (4.17%) Disclosure Scotland
Systems Management
1 1 (4.17%) AirWatch
1 1 (4.17%) HP SiteScope
1 1 (4.17%) Tivoli
Vendors
1 7 (29.17%) Google
2 4 (16.67%) Adobe
3 3 (12.50%) Microsoft
3 3 (12.50%) Twitter
4 2 (8.33%) DoubleClick
4 2 (8.33%) Facebook
4 2 (8.33%) HP
5 1 (4.17%) Apple
5 1 (4.17%) Citrix
5 1 (4.17%) Compuware
5 1 (4.17%) EPiServer
5 1 (4.17%) IBM
5 1 (4.17%) Oracle
5 1 (4.17%) Perforce
5 1 (4.17%) Samsung
5 1 (4.17%) Sitecore
5 1 (4.17%) Verint