The table below looks at the statistics for SEO skills in IT contracts advertised for the North West region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 2 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
2 May 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 137 153 132
Rank change year-on-year
+16 -21
Contract jobs citing SEO 23 5 11
As % of all contract IT jobs located in the North West 0.57% 0.13% 0.35%
As % of the Processes & Methodologies category 0.70% 0.16% 0.46%
Number of daily rates quoted 17 3 6
Median daily rate £500 £310 £275
Median daily rate % change year-on-year
+61.29% +12.72%
UK excluding London median daily rate £350 £269 £325
% change year-on-year
+30.35% -17.38%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £16.00 £14.00 £46.00
% change year-on-year
+14.28% -69.56%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the North West region.

Processes & Methodologies Category
North West
Contract IT job ads with a match in the
Processes & Methodologies category
3286 3104 2399
As % of all contract IT jobs located in the North West 81.60% 78.11% 75.49%
Number of daily rates quoted 2030 1715 1253
Median daily rate £413 £400 £375
Median daily rate % change year-on-year
+3.12% +6.66%
90% offered a daily rate of more than £300 £275 £250
10% offered a daily rate of more than £550 £550 £535
UK excluding London median daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 92 147 136
Median hourly rate £37.50 £37.00 £29.00
Median hourly rate % change year-on-year
+1.35% +27.58%
90% offered a hourly rate of more than £16.00 £14.50 £12.60
10% offered a hourly rate of more than £47.91 £60.00 £45.00
UK excluding London median hourly rate £36.00 £30.50 £31.50
% change year-on-year
+18.03% -3.17%

SEO
Jobs Demand Trend in the North West

The demand trend of contract jobs across the North West region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in the North West

SEO
Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the North West region.

SEO Daily Rate Trend in the North West

SEO
Daily Rate Histogram in the North West

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the North West region over the 3 months to 2 May 2016.

SEO Daily Rate Histogram in the North West

SEO
Hourly Rate Trend in the North West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the North West region.

SEO Hourly Rate Trend in the North West

SEO
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the North West region over the 3 months to 2 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Cheshire -2 9 £500 - 3
Manchester +2 8 £350 +12.90% 7
Lancashire - 6 £420 - 6
SEO
England

SEO
Top 30 Related IT Skills in the North West

For the 6 months to 2 May 2016, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the North West region with a requirement for SEO.

1 30 (61.22%) HTML
1 30 (61.22%) CSS
2 27 (55.10%) User Experience
3 24 (48.98%) HTML5
4 23 (46.94%) JavaScript
4 23 (46.94%) CSS3
5 22 (44.90%) Web Development
6 18 (36.73%) Subversion
6 18 (36.73%) Ajax
6 18 (36.73%) jQuery
7 17 (34.69%) Git (software)
7 17 (34.69%) Agile Software Development
8 16 (32.65%) Sass
8 16 (32.65%) LESS
9 15 (30.61%) Project Management
10 14 (28.57%) Finance
10 14 (28.57%) Java
10 14 (28.57%) XML
10 14 (28.57%) Mercurial
10 14 (28.57%) Cross-Browser Compatibility
11 11 (22.45%) Analytics
11 11 (22.45%) Waterfall
11 11 (22.45%) Google
11 11 (22.45%) JIRA
11 11 (22.45%) Unix
11 11 (22.45%) Linux
11 11 (22.45%) CRM
11 11 (22.45%) Middleware
12 10 (20.41%) XHTML
12 10 (20.41%) Web Services

SEO
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (14.29%) Apache
1 7 (14.29%) Tomcat
2 4 (8.16%) Confluence
3 3 (6.12%) CICS
3 3 (6.12%) WebSphere
4 1 (2.04%) IIS
4 1 (2.04%) MS Exchange
4 1 (2.04%) nginx
4 1 (2.04%) Node.js
4 1 (2.04%) SharePoint Server
Applications
1 2 (4.08%) MS Excel
1 2 (4.08%) Photoshop
2 1 (2.04%) Adobe Creative Suite
2 1 (2.04%) MS PowerPoint
Cloud Services
1 8 (16.33%) Google Analytics
2 7 (14.29%) IaaS
3 4 (8.16%) Amazon AWS
Communications & Networking
1 3 (6.12%) Network Security
2 1 (2.04%) DHCP
2 1 (2.04%) DNS
Database & Business Intelligence
1 5 (10.20%) MySQL
Development Applications
1 18 (36.73%) Subversion
2 17 (34.69%) Git (software)
3 14 (28.57%) Mercurial
4 11 (22.45%) JIRA
5 4 (8.16%) JUnit
6 3 (6.12%) Maven
7 2 (4.08%) Grunt
8 1 (2.04%) Axure RP
General
1 14 (28.57%) Finance
2 4 (8.16%) Marketing
3 2 (4.08%) Law
4 1 (2.04%) Banking
4 1 (2.04%) Pharmaceutical
Job Titles
1 29 (59.18%) Developer
2 14 (28.57%) UI Developer
3 11 (22.45%) Technical Leader
3 11 (22.45%) Web Developer
4 9 (18.37%) Analyst
4 9 (18.37%) Business Analyst
4 9 (18.37%) Lead Developer
4 9 (18.37%) Technical Developer
5 8 (16.33%) Front End Developer (Client-Side Developer)
6 7 (14.29%) Senior Analyst
6 7 (14.29%) Senior Business Analyst
7 5 (10.20%) Digital Analyst
7 5 (10.20%) Digital Business Analyst
7 5 (10.20%) Front End Web Developer (Client-Side Developer)
7 5 (10.20%) Lead Web Developer
7 5 (10.20%) Senior Developer
7 5 (10.20%) Technical Analyst
7 5 (10.20%) Technical Business Analyst
7 5 (10.20%) Web UI Developer
8 4 (8.16%) Hybris Developer
Libraries, Frameworks & Software Standards
1 30 (61.22%) CSS
1 30 (61.22%) HTML
2 24 (48.98%) HTML5
3 23 (46.94%) CSS3
4 18 (36.73%) Ajax
4 18 (36.73%) jQuery
5 16 (32.65%) LESS
5 16 (32.65%) Sass
6 14 (28.57%) XML
7 11 (22.45%) Middleware
8 10 (20.41%) Web Services
8 10 (20.41%) XHTML
8 10 (20.41%) XSLT
9 9 (18.37%) .NET
10 8 (16.33%) ASP.NET
11 4 (8.16%) JSP
11 4 (8.16%) Spring
11 4 (8.16%) Spring MVC
11 4 (8.16%) XSD
12 3 (6.12%) IBM Integration Bus
Miscellaneous
1 27 (55.10%) User Experience
2 4 (8.16%) iPad
3 3 (6.12%) Digital Media
3 3 (6.12%) Mainframe
3 3 (6.12%) NHS
3 3 (6.12%) Web 2.0
4 2 (4.08%) Analytical Skills
4 2 (4.08%) Computer Science
4 2 (4.08%) Contactless
4 2 (4.08%) Psychology
5 1 (2.04%) Social Media
Operating Systems
1 11 (22.45%) Linux
1 11 (22.45%) Unix
2 7 (14.29%) Windows
Processes & Methodologies
1 22 (44.90%) Web Development
2 17 (34.69%) Agile Software Development
3 15 (30.61%) Project Management
4 14 (28.57%) Cross-Browser Compatibility
5 11 (22.45%) Analytics
5 11 (22.45%) CRM
5 11 (22.45%) Waterfall
6 10 (20.41%) Open Source
7 9 (18.37%) Agile Project Management
7 9 (18.37%) Line Management
7 9 (18.37%) Service Design
8 7 (14.29%) Business Analysis
8 7 (14.29%) Data Analysis
8 7 (14.29%) E-Commerce
8 7 (14.29%) OO
8 7 (14.29%) OOA/OOD
8 7 (14.29%) Stakeholder Engagement
8 7 (14.29%) UML
8 7 (14.29%) Use Case
8 7 (14.29%) Web Design
Programming Languages
1 23 (46.94%) JavaScript
2 14 (28.57%) Java
3 10 (20.41%) XPath
4 9 (18.37%) Python
5 8 (16.33%) Bash Shell
6 3 (6.12%) PHP
7 2 (4.08%) C++
8 1 (2.04%) SQL
Qualifications
1 4 (8.16%) Degree
2 2 (4.08%) Security Cleared
3 1 (2.04%) BPSS Clearance
3 1 (2.04%) SC Cleared
Quality Assurance & Compliance
1 3 (6.12%) QA
2 1 (2.04%) Disclosure Scotland
System Software
1 1 (2.04%) Active Directory
Systems Management
1 7 (14.29%) Opscode Chef
1 7 (14.29%) Puppet
Vendors
1 11 (22.45%) Google
2 7 (14.29%) Oracle
2 7 (14.29%) SaltStack
3 4 (8.16%) hybris
4 3 (6.12%) Adobe
5 2 (4.08%) Microsoft