The table below looks at the statistics for SEO skills in IT contracts advertised for the North West region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 27 August 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Aug 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 123 118 134
Rank change year-on-year
-5 +16
Contract jobs citing SEO 13 13 7
As % of all contract IT jobs located in the North West 0.42% 0.45% 0.21%
As % of the Processes & Methodologies category 0.59% 0.64% 0.33%
Number of daily rates quoted 5 2 2
Average daily rate
Keep up to 90%
of your Daily Rate
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£238 £280 £300
Average daily rate % change year-on-year
-15.17% -6.66%
UK excluding London average daily rate £268 £318 £300
% change year-on-year
-15.88% +6.00%
Number of hourly rates quoted 0 1 0
Average hourly rate - £17.69 -
UK excluding London average hourly rate £21.50 £17.69 £18.00
% change year-on-year
+21.53% -1.72%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the North West region.

Processes & Methodologies Category
North West
Contract IT job ads with a match in the
Processes & Methodologies category
2205 2035 2136
As % of all contract IT jobs located in the North West 71.50% 70.39% 64.45%
Number of daily rates quoted 1217 1034 1139
Average daily rate £365 £333 £338
Average daily rate % change year-on-year
+9.77% -1.48%
90% offered a daily rate of more than £265 £238 £240
10% offered a daily rate of more than £525 £475 £463
UK excluding London average daily rate £375 £370 £360
% change year-on-year
+1.35% +2.77%
Number of hourly rates quoted 99 99 108
Average hourly rate £25.00 £19.50 £32.50
Average hourly rate % change year-on-year
+28.20% -40.00%
90% offered a hourly rate of more than £12.50 £10.50 £13.75
10% offered a hourly rate of more than £67.00 £50.00 £49.80
UK excluding London average hourly rate £25.00 £30.00 £31.00
% change year-on-year
-16.66% -3.22%

SEO
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the North West region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the North West

SEO
Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the North West region.

SEO Daily Rate Trend in the North West

SEO
Daily Rate Histogram in the North West

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the North West region over the 3 months to 27 August 2014.

SEO Daily Rate Histogram in the North West

SEO
Hourly Rate Trend in the North West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the North West region.

SEO Hourly Rate Trend in the North West

SEO
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the North West region over the 3 months to 27 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -6 6 £231 -7.50% 13
Lancashire -8 6 - - 3
Cheshire 0 1 £275 -11.29% 3
Merseyside - - - -
SEO
England

SEO
Top 30 Related IT Skills in the North West

For the 6 months to 27 August 2014, IT contractor jobs across the North West region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 13 (56.52%) HTML
1 13 (56.52%) CSS
2 11 (47.83%) JavaScript
3 9 (39.13%) E-Commerce
4 8 (34.78%) jQuery
4 8 (34.78%) CSS3
5 7 (30.43%) HTML5
5 7 (30.43%) PHP
6 5 (21.74%) OOP
6 5 (21.74%) XHTML
6 5 (21.74%) Marketing
6 5 (21.74%) Mobile App
7 4 (17.39%) Regular Expression
7 4 (17.39%) Sencha
7 4 (17.39%) Twitter Bootstrap
7 4 (17.39%) Social Media
7 4 (17.39%) Digital Marketing
7 4 (17.39%) Ext JS
7 4 (17.39%) Retail
7 4 (17.39%) Subversion
7 4 (17.39%) W3C
7 4 (17.39%) Dreamweaver
7 4 (17.39%) Linux
7 4 (17.39%) SQL
7 4 (17.39%) MySQL
7 4 (17.39%) Photoshop
8 3 (13.04%) Adobe
8 3 (13.04%) Agile Software Development
8 3 (13.04%) Scrum
8 3 (13.04%) Test Scripting

SEO
Top Related IT Skills in the North West by Category

For the 6 months to 27 August 2014, IT contractor jobs across the North West region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 2 (8.70%) CMS
2 1 (4.35%) WordPress
Applications
1 4 (17.39%) Photoshop
2 1 (4.35%) Adobe Illustrator
2 1 (4.35%) Spreadsheet
Business Applications
1 1 (4.35%) Google Analytics
1 1 (4.35%) Magento
Communications & Networking
1 1 (4.35%) Internet
Database & Business Intelligence
1 4 (17.39%) MySQL
Development Applications
1 4 (17.39%) Dreamweaver
1 4 (17.39%) Subversion
2 2 (8.70%) Balsamiq Mockups
2 2 (8.70%) Axure RP
General
1 5 (21.74%) Marketing
2 4 (17.39%) Retail
3 2 (8.70%) Legal
3 2 (8.70%) Publishing
4 1 (4.35%) Finance
Job Titles
1 11 (47.83%) Developer
2 9 (39.13%) Front-End Developer
3 5 (21.74%) PHP Developer
4 4 (17.39%) MySQL Developer
4 4 (17.39%) Analyst
4 4 (17.39%) PHP MySQL Developer
5 3 (13.04%) Front-End Web Developer
5 3 (13.04%) Designer
5 3 (13.04%) Business Analyst
5 3 (13.04%) Systems Analyst
5 3 (13.04%) Web Developer
6 2 (8.70%) Business Systems Analyst
6 2 (8.70%) Agile Business Analyst
7 1 (4.35%) PHP Magento Developer
7 1 (4.35%) Magento Developer
7 1 (4.35%) Senior Magento Developer
7 1 (4.35%) Project Manager
7 1 (4.35%) Consultant
7 1 (4.35%) Senior Developer
7 1 (4.35%) Senior PHP Developer
Libraries, Frameworks & Software Standards
1 13 (56.52%) HTML
1 13 (56.52%) CSS
2 8 (34.78%) jQuery
2 8 (34.78%) CSS3
3 7 (30.43%) HTML5
4 5 (21.74%) XHTML
5 4 (17.39%) Ext JS
5 4 (17.39%) Regular Expression
5 4 (17.39%) Twitter Bootstrap
6 1 (4.35%) PhoneGap
6 1 (4.35%) Sass
6 1 (4.35%) LESS
6 1 (4.35%) AngularJS
Miscellaneous
1 5 (21.74%) Mobile App
2 4 (17.39%) Social Media
2 4 (17.39%) W3C
3 2 (8.70%) Blog
4 1 (4.35%) Podcast
4 1 (4.35%) Copywriting
4 1 (4.35%) EPoS
Operating Systems
1 4 (17.39%) Linux
Processes & Methodologies
1 9 (39.13%) E-Commerce
2 5 (21.74%) OOP
3 4 (17.39%) Digital Marketing
4 3 (13.04%) Responsive Web Design
4 3 (13.04%) Scrum
4 3 (13.04%) Web Design
4 3 (13.04%) Agile Software Development
4 3 (13.04%) Systems Analysis
4 3 (13.04%) Pay per click
4 3 (13.04%) Web Development
4 3 (13.04%) Test Scripting
5 2 (8.70%) Analytics
6 1 (4.35%) User Stories
6 1 (4.35%) Web Application Development
6 1 (4.35%) Integration Testing
6 1 (4.35%) Data Validation
6 1 (4.35%) Web Usability
6 1 (4.35%) Test Strategy
6 1 (4.35%) Email Marketing
6 1 (4.35%) Web Analytics
Programming Languages
1 11 (47.83%) JavaScript
2 7 (30.43%) PHP
3 4 (17.39%) SQL
Qualifications
1 1 (4.35%) Degree
Vendors
1 4 (17.39%) Sencha
2 3 (13.04%) Adobe
3 2 (8.70%) Facebook
3 2 (8.70%) Twitter
4 1 (4.35%) Google
4 1 (4.35%) Coremetrics