The table below looks at the statistics for SEO skills in IT contracts advertised for the North West region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 2 September 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
2 Sep 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 153 121 124
Rank change year-on-year
-32 +3
Contract jobs citing SEO 9 14 13
As % of all contract IT jobs located in the North West 0.21% 0.45% 0.45%
As % of the Processes & Methodologies category 0.26% 0.61% 0.63%
Number of daily rates quoted 5 5 2
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£375 £238 £280
Average daily rate % change year-on-year
+57.89% -15.17%
90% offered a daily rate of more than £308 £198 £256
10% offered a daily rate of more than £510 £320 £304
UK excluding London average daily rate £350 £260 £311
% change year-on-year
+34.61% -16.39%
Number of hourly rates quoted 0 0 1
Average hourly rate - - £17.69
UK excluding London average hourly rate £38.34 £27.50 £17.69
% change year-on-year
+39.40% +55.45%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the North West region.

Processes & Methodologies Category
North West
Contract IT job ads with a match in the
Processes & Methodologies category
3459 2300 2078
As % of all contract IT jobs located in the North West 78.90% 74.15% 71.38%
Number of daily rates quoted 2130 1275 1052
Average daily rate £413 £366 £333
Average daily rate % change year-on-year
+12.62% +10.15%
90% offered a daily rate of more than £290 £265 £240
10% offered a daily rate of more than £575 £525 £475
UK excluding London average daily rate £400 £375 £370
% change year-on-year
+6.66% +1.35%
Number of hourly rates quoted 136 102 105
Average hourly rate £40.00 £26.50 £20.00
Average hourly rate % change year-on-year
+50.94% +32.50%
90% offered a hourly rate of more than £16.16 £12.50 £12.00
10% offered a hourly rate of more than £59.50 £67.00 £50.00
UK excluding London average hourly rate £32.50 £26.83 £30.25
% change year-on-year
+21.13% -11.30%

SEO
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the North West region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the North West

SEO
Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the North West region.

SEO Daily Rate Trend in the North West

SEO
Daily Rate Histogram in the North West

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the North West region over the 3 months to 2 September 2015.

SEO Daily Rate Histogram in the North West

SEO
Hourly Rate Trend in the North West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the North West region.

SEO Hourly Rate Trend in the North West

SEO
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the North West region over the 3 months to 2 September 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -22 5 £340 +47.02% 14
Cheshire -13 2 £510 +85.45% 4
Lancashire -15 1 £510 - 3
Merseyside - 1 - -
SEO
England

SEO
Top 30 Related IT Skills in the North West

For the 6 months to 2 September 2015, IT contractor jobs across the North West region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 12 (66.67%) HTML
2 10 (55.56%) CSS
3 7 (38.89%) JavaScript
4 6 (33.33%) E-Commerce
4 6 (33.33%) jQuery
5 5 (27.78%) PHP
6 4 (22.22%) XHTML
6 4 (22.22%) Marketing
6 4 (22.22%) Agile Software Development
6 4 (22.22%) Google
6 4 (22.22%) HTML5
6 4 (22.22%) Social Media
6 4 (22.22%) CSS3
6 4 (22.22%) Responsive Web Design
7 3 (16.67%) User Experience
7 3 (16.67%) Email Marketing
7 3 (16.67%) WordPress
7 3 (16.67%) Content Management
7 3 (16.67%) Adobe
7 3 (16.67%) Visual Studio
7 3 (16.67%) SQL Server
7 3 (16.67%) Photoshop
8 2 (11.11%) MS Office
8 2 (11.11%) VB
8 2 (11.11%) ActionScript
8 2 (11.11%) .NET
8 2 (11.11%) Workflow
8 2 (11.11%) Fireworks
8 2 (11.11%) RSS
8 2 (11.11%) MS Excel

SEO
Top Related IT Skills in the North West by Category

For the 6 months to 2 September 2015, IT contractor jobs across the North West region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 3 (16.67%) WordPress
2 2 (11.11%) Drupal
3 1 (5.56%) IIS
3 1 (5.56%) CMS
Applications
1 3 (16.67%) Photoshop
2 2 (11.11%) MS Office
2 2 (11.11%) MS Excel
2 2 (11.11%) Fireworks
2 2 (11.11%) MS PowerPoint
3 1 (5.56%) Adobe Creative Suite
3 1 (5.56%) Adobe Illustrator
3 1 (5.56%) MS Visio
Cloud Services
1 2 (11.11%) Google Analytics
1 2 (11.11%) MailChimp
2 1 (5.56%) Amazon AWS
Communications & Networking
1 1 (5.56%) Intranet
Database & Business Intelligence
1 3 (16.67%) SQL Server
2 1 (5.56%) MySQL
Development Applications
1 3 (16.67%) Visual Studio
2 1 (5.56%) Dreamweaver
2 1 (5.56%) Selenium
2 1 (5.56%) Balsamiq Mockups
2 1 (5.56%) Axure RP
2 1 (5.56%) Selenium IDE
General
1 4 (22.22%) Marketing
2 2 (11.11%) Legal
3 1 (5.56%) Advertising
3 1 (5.56%) Publishing
3 1 (5.56%) Banking
3 1 (5.56%) Investment Banking
3 1 (5.56%) Finance
Job Titles
1 7 (38.89%) Developer
2 3 (16.67%) Web Developer
3 2 (11.11%) Analyst
3 2 (11.11%) Copywriter
3 2 (11.11%) Designer
3 2 (11.11%) Front-End Developer
3 2 (11.11%) Front-End Web Developer
4 1 (5.56%) UX Designer
4 1 (5.56%) Business Analyst
4 1 (5.56%) PPC Manager
4 1 (5.56%) PPC Analyst
4 1 (5.56%) UI Programmer
4 1 (5.56%) PPC Executive
4 1 (5.56%) Product Owner
4 1 (5.56%) AWS Developer
4 1 (5.56%) UI Developer
4 1 (5.56%) Test Analyst
4 1 (5.56%) Consultant
4 1 (5.56%) Business Process Analyst
4 1 (5.56%) Process Analyst
Libraries, Frameworks & Software Standards
1 12 (66.67%) HTML
2 10 (55.56%) CSS
3 6 (33.33%) jQuery
4 4 (22.22%) XHTML
4 4 (22.22%) HTML5
4 4 (22.22%) CSS3
5 2 (11.11%) RSS
5 2 (11.11%) .NET
6 1 (5.56%) ASP.NET
6 1 (5.56%) XML
6 1 (5.56%) Flash
6 1 (5.56%) Ajax
6 1 (5.56%) ASP.NET MVC
Miscellaneous
1 4 (22.22%) Social Media
2 3 (16.67%) User Experience
3 2 (11.11%) Copywriting
4 1 (5.56%) Social Network
4 1 (5.56%) iPad
4 1 (5.56%) Digital Media
4 1 (5.56%) Management Information System
Processes & Methodologies
1 6 (33.33%) E-Commerce
2 4 (22.22%) Agile Software Development
2 4 (22.22%) Responsive Web Design
3 3 (16.67%) Content Management
3 3 (16.67%) Email Marketing
4 2 (11.11%) Workflow
4 2 (11.11%) Online Marketing
4 2 (11.11%) Social Media Marketing
4 2 (11.11%) Web Analytics
4 2 (11.11%) Web Design
4 2 (11.11%) Web Development
4 2 (11.11%) Analytics
4 2 (11.11%) SDLC
5 1 (5.56%) Channel Management
5 1 (5.56%) Mobile First
5 1 (5.56%) User Stories
5 1 (5.56%) Line Management
5 1 (5.56%) Pay per click
5 1 (5.56%) Agile Testing
5 1 (5.56%) Scrum
Programming Languages
1 7 (38.89%) JavaScript
2 5 (27.78%) PHP
3 2 (11.11%) VB
3 2 (11.11%) ActionScript
4 1 (5.56%) C#
4 1 (5.56%) SQL
4 1 (5.56%) T-SQL
Qualifications
1 2 (11.11%) Degree
Quality Assurance & Compliance
1 1 (5.56%) QA
Vendors
1 4 (22.22%) Google
2 3 (16.67%) Adobe
3 2 (11.11%) Microsoft