The table below looks at the statistics for SEO skills in IT contracts advertised for the North West region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 16 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
16 Jan 2017
Same period 2016 Same period 2015
Search Engine Optimisation (SEO)
England / North West
Rank 127 131 135
Rank change year-on-year
+4 +4
Contract jobs citing SEO 5 22 6
As % of all contract IT jobs located in the North West 0.19% 0.57% 0.19%
As % of the Processes & Methodologies category 0.23% 0.71% 0.25%
Number of daily rates quoted 3 17 3
Median daily rate £300 £363 £300
Median daily rate % change year-on-year
-17.24% +20.83%
UK excluding London median daily rate £350 £375 £308
% change year-on-year
-6.66% +21.95%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £21.50 £30.00 -
% change year-on-year
-28.33% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the North West region.

Processes & Methodologies Category
North West
Contract IT job ads with a match in the
Processes & Methodologies category
2172 3100 2403
As % of all contract IT jobs located in the North West 82.02% 80.56% 76.87%
Number of daily rates quoted 1421 1888 1439
Median daily rate £413 £400 £376
Median daily rate % change year-on-year
+3.12% +6.31%
90% offered a daily rate of more than £280 £275 £265
10% offered a daily rate of more than £575 £600 £550
UK excluding London median daily rate £410 £400 £390
% change year-on-year
+2.50% +2.56%
Number of hourly rates quoted 60 107 103
Median hourly rate £35.00 £37.00 £26.50
Median hourly rate % change year-on-year
-5.40% +39.62%
90% offered a hourly rate of more than £13.00 £14.00 £13.00
10% offered a hourly rate of more than £50.00 £54.00 £45.00
UK excluding London median hourly rate £35.00 £39.00 £26.00
% change year-on-year
-10.25% +50.00%

SEO
Jobs Demand Trend in the North West

The demand trend of contract jobs across the North West region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in the North West

SEO
Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the North West region.

SEO Daily Rate Trend in the North West

SEO
Daily Rate Histogram in the North West

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the North West region over the 3 months to 16 January 2017.

SEO Daily Rate Histogram in the North West

SEO
Hourly Rate Trend in the North West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the North West region.

SEO Hourly Rate Trend in the North West

SEO
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the North West region over the 3 months to 16 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -3 3 £150 -57.14% 15
Cheshire - 1 £300 - 3
Merseyside - 1 £400 - 1
SEO
England

SEO
Top 30 Related IT Skills in the North West

For the 6 months to 16 January 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the North West region with a requirement for SEO.

1 12 (63.16%) Agile Software Development
2 11 (57.89%) CMS
3 10 (52.63%) Marketing
3 10 (52.63%) User Experience
4 9 (47.37%) Content Management
5 8 (42.11%) HTML
5 8 (42.11%) Analytics
6 7 (36.84%) Social Media
6 7 (36.84%) CSS
7 6 (31.58%) JavaScript
8 5 (26.32%) XML
8 5 (26.32%) Project Management
8 5 (26.32%) Google
8 5 (26.32%) Google Analytics
8 5 (26.32%) Analytical Skills
8 5 (26.32%) Wireframes
9 4 (21.05%) Information Architecture
9 4 (21.05%) jQuery
9 4 (21.05%) Degree
9 4 (21.05%) Strategic Planning
9 4 (21.05%) Web Analytics
9 4 (21.05%) Migration
9 4 (21.05%) .NET
10 3 (15.79%) SQL Server
10 3 (15.79%) PHP
10 3 (15.79%) NHS
10 3 (15.79%) Adobe
10 3 (15.79%) Business Analysis
10 3 (15.79%) Taxonomies
10 3 (15.79%) HTML5

SEO
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (57.89%) CMS
2 2 (10.53%) Adobe Experience Manager
3 1 (5.26%) EPiServer CMS
3 1 (5.26%) Kentico
3 1 (5.26%) Umbraco
3 1 (5.26%) WordPress
Applications
1 2 (10.53%) Photoshop
2 1 (5.26%) Adobe Illustrator
2 1 (5.26%) MS Excel
2 1 (5.26%) MS Office
Cloud Services
1 5 (26.32%) Google Analytics
2 1 (5.26%) AdWords
2 1 (5.26%) Microsoft Azure
Database & Business Intelligence
1 3 (15.79%) SQL Server
2 2 (10.53%) MySQL
3 1 (5.26%) Relational Database
Development Applications
1 1 (5.26%) Team Foundation Server
General
1 10 (52.63%) Marketing
2 2 (10.53%) Finance
3 1 (5.26%) Advertising
3 1 (5.26%) Pharmaceutical
3 1 (5.26%) Publishing
Job Titles
1 7 (36.84%) Developer
2 4 (21.05%) Content Strategist
3 2 (10.53%) Content Manager
3 2 (10.53%) Designer
3 2 (10.53%) Digital Developer
3 2 (10.53%) SEO Manager
3 2 (10.53%) Web Manager
4 1 (5.26%) .NET Developer
4 1 (5.26%) C# Developer
4 1 (5.26%) Contracts Manager
4 1 (5.26%) Digital Designer
4 1 (5.26%) Digital Marketing Manager
4 1 (5.26%) Digital Strategist
4 1 (5.26%) Front End Developer (Client-Side Developer)
4 1 (5.26%) Marketing Manager
4 1 (5.26%) Web Content Manager
4 1 (5.26%) Web Designer
4 1 (5.26%) Web Developer
4 1 (5.26%) Website Developer
4 1 (5.26%) Website Manager
Libraries, Frameworks & Software Standards
1 8 (42.11%) HTML
2 7 (36.84%) CSS
3 5 (26.32%) XML
4 4 (21.05%) .NET
4 4 (21.05%) jQuery
5 3 (15.79%) HTML5
6 2 (10.53%) Ajax
6 2 (10.53%) ASP.NET
6 2 (10.53%) ASP.NET MVC
6 2 (10.53%) CSS3
6 2 (10.53%) DOM
6 2 (10.53%) Twitter Bootstrap
6 2 (10.53%) WCF
6 2 (10.53%) XHTML
6 2 (10.53%) XSL
7 1 (5.26%) Web Services
7 1 (5.26%) XSLT
Miscellaneous
1 10 (52.63%) User Experience
2 7 (36.84%) Social Media
3 5 (26.32%) Analytical Skills
4 3 (15.79%) NHS
4 3 (15.79%) Taxonomies
5 2 (10.53%) Web 2.0
6 1 (5.26%) Blog
6 1 (5.26%) Copywriting
6 1 (5.26%) Management Information System
6 1 (5.26%) Podcast
Processes & Methodologies
1 12 (63.16%) Agile Software Development
2 9 (47.37%) Content Management
3 8 (42.11%) Analytics
4 5 (26.32%) Project Management
4 5 (26.32%) Wireframes
5 4 (21.05%) Information Architecture
5 4 (21.05%) Migration
5 4 (21.05%) Strategic Planning
5 4 (21.05%) Web Analytics
6 3 (15.79%) Business Analysis
6 3 (15.79%) Front End Development
7 2 (10.53%) Automated Testing
7 2 (10.53%) Digital Marketing
7 2 (10.53%) MVC
7 2 (10.53%) Responsive Web Design
8 1 (5.26%) Customer Engagement
8 1 (5.26%) Marketing Strategy
8 1 (5.26%) Mentoring
8 1 (5.26%) Open Source
8 1 (5.26%) Web Usability
Programming Languages
1 6 (31.58%) JavaScript
2 3 (15.79%) PHP
3 2 (10.53%) C#
3 2 (10.53%) SQL
3 2 (10.53%) VB.NET
Qualifications
1 4 (21.05%) Degree
2 1 (5.26%) Microsoft Certification
Quality Assurance & Compliance
1 1 (5.26%) QA
Vendors
1 5 (26.32%) Google
2 3 (15.79%) Adobe
3 2 (10.53%) DoubleClick
3 2 (10.53%) Microsoft
4 1 (5.26%) EPiServer
4 1 (5.26%) Sitecore
4 1 (5.26%) Twitter
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