The table below looks at the statistics for SEO skills in IT contracts advertised for the North West region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 23 February 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
23 Feb 2017
Same period 2016 Same period 2015
Search Engine Optimisation (SEO)
England / North West
Rank 126 133 143
Rank change year-on-year
+7 +10
Contract jobs citing SEO 5 25 6
As % of all contract IT jobs located in the North West 0.19% 0.65% 0.18%
As % of the Processes & Methodologies category 0.23% 0.80% 0.23%
Number of daily rates quoted 1 19 3
Median daily rate £400 £363 £300
Median daily rate % change year-on-year
+10.34% +20.83%
UK excluding London median daily rate £350 £350 £288
% change year-on-year
- +21.73%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £27.00 - £19.00

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the North West region.

Processes & Methodologies Category
North West
Contract IT job ads with a match in the
Processes & Methodologies category
2183 3142 2608
As % of all contract IT jobs located in the North West 82.53% 82.27% 78.06%
Number of daily rates quoted 1396 1896 1508
Median daily rate £400 £400 £400
90% offered a daily rate of more than £275 £275 £275
10% offered a daily rate of more than £575 £533 £550
UK excluding London median daily rate £410 £400 £400
% change year-on-year
+2.50% -
Number of hourly rates quoted 97 145 110
Median hourly rate £42.48 £37.50 £37.00
Median hourly rate % change year-on-year
+13.26% +1.35%
90% offered a hourly rate of more than £15.00 £16.00 £13.00
10% offered a hourly rate of more than £51.57 £50.00 £55.00
UK excluding London median hourly rate £36.00 £40.00 £27.50
% change year-on-year
-10.00% +45.45%

SEO
Jobs Demand Trend in the North West

The demand trend of contract jobs across the North West region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in the North West

SEO
Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the North West region.

SEO Daily Rate Trend in the North West

SEO
Hourly Rate Trend in the North West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the North West region.

SEO Hourly Rate Trend in the North West

SEO
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the North West region over the 3 months to 23 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Lancashire +8 3 - - 2
Manchester -4 1 - - 12
Merseyside - 1 £400 -
SEO
England

SEO
Top 30 Related IT Skills in the North West

For the 6 months to 23 February 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the North West region with a requirement for SEO.

1 12 (66.67%) Agile Software Development
2 11 (61.11%) CMS
3 10 (55.56%) HTML
3 10 (55.56%) User Experience
4 9 (50.00%) Marketing
4 9 (50.00%) CSS
4 9 (50.00%) Content Management
5 8 (44.44%) Analytics
6 7 (38.89%) Social Media
7 6 (33.33%) JavaScript
8 5 (27.78%) XML
8 5 (27.78%) Google
8 5 (27.78%) Google Analytics
8 5 (27.78%) Analytical Skills
8 5 (27.78%) Wireframes
9 4 (22.22%) Project Management
9 4 (22.22%) Information Architecture
9 4 (22.22%) Ajax
9 4 (22.22%) Strategic Planning
9 4 (22.22%) Web Analytics
9 4 (22.22%) Degree
9 4 (22.22%) Migration
9 4 (22.22%) DOM
9 4 (22.22%) MySQL
10 3 (16.67%) PHP
10 3 (16.67%) SQL
10 3 (16.67%) SQL Server
10 3 (16.67%) Adobe
10 3 (16.67%) Web Services
10 3 (16.67%) NHS

SEO
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (61.11%) CMS
2 2 (11.11%) Adobe Experience Manager
2 2 (11.11%) Apache
3 1 (5.56%) EPiServer
3 1 (5.56%) Kentico
3 1 (5.56%) Umbraco
3 1 (5.56%) WordPress
Applications
1 2 (11.11%) Photoshop
2 1 (5.56%) Adobe Illustrator
Cloud Services
1 5 (27.78%) Google Analytics
2 1 (5.56%) AdWords
Communications & Networking
1 2 (11.11%) HTTP
Database & Business Intelligence
1 4 (22.22%) MySQL
2 3 (16.67%) Relational Database
2 3 (16.67%) SQL Server
3 2 (11.11%) CouchDB
3 2 (11.11%) MongoDB
3 2 (11.11%) Neo4j
3 2 (11.11%) NoSQL
3 2 (11.11%) Riak
Development Applications
1 2 (11.11%) Git (software)
General
1 9 (50.00%) Marketing
2 2 (11.11%) Finance
3 1 (5.56%) Advertising
3 1 (5.56%) Publishing
Job Titles
1 7 (38.89%) Developer
2 4 (22.22%) Content Strategist
3 3 (16.67%) Content Manager
3 3 (16.67%) SEO Manager
4 2 (11.11%) Designer
4 2 (11.11%) Digital Developer
4 2 (11.11%) Java Developer
4 2 (11.11%) Web Manager
5 1 (5.56%) Contracts Manager
5 1 (5.56%) Copywriter
5 1 (5.56%) Digital Designer
5 1 (5.56%) Digital Marketing Manager
5 1 (5.56%) Digital Strategist
5 1 (5.56%) Marketing Manager
5 1 (5.56%) SEO Copywriter
5 1 (5.56%) Web Content Manager
5 1 (5.56%) Web Designer
5 1 (5.56%) Web Developer
5 1 (5.56%) Website Developer
5 1 (5.56%) Website Manager
Libraries, Frameworks & Software Standards
1 10 (55.56%) HTML
2 9 (50.00%) CSS
3 5 (27.78%) XML
4 4 (22.22%) Ajax
4 4 (22.22%) DOM
5 3 (16.67%) HTML5
5 3 (16.67%) Web Services
6 2 (11.11%) .NET
6 2 (11.11%) CSS3
6 2 (11.11%) jQuery
6 2 (11.11%) Play Framework
6 2 (11.11%) REST
6 2 (11.11%) SAX
6 2 (11.11%) Servlets
6 2 (11.11%) SOAP
6 2 (11.11%) Spring
6 2 (11.11%) Spring MVC
6 2 (11.11%) Twitter Bootstrap
6 2 (11.11%) XHTML
6 2 (11.11%) XML Schema
Miscellaneous
1 10 (55.56%) User Experience
2 7 (38.89%) Social Media
3 5 (27.78%) Analytical Skills
4 3 (16.67%) NHS
4 3 (16.67%) Taxonomies
5 2 (11.11%) Blog
5 2 (11.11%) Web 2.0
5 2 (11.11%) Wiki
6 1 (5.56%) iPad
6 1 (5.56%) Management Information System
6 1 (5.56%) Podcast
Processes & Methodologies
1 12 (66.67%) Agile Software Development
2 9 (50.00%) Content Management
3 8 (44.44%) Analytics
4 5 (27.78%) Wireframes
5 4 (22.22%) Information Architecture
5 4 (22.22%) Migration
5 4 (22.22%) Project Management
5 4 (22.22%) Strategic Planning
5 4 (22.22%) Web Analytics
6 3 (16.67%) Business Analysis
6 3 (16.67%) Front End Development
7 2 (11.11%) Automated Testing
7 2 (11.11%) BDD
7 2 (11.11%) Kanban
7 2 (11.11%) MVC
7 2 (11.11%) Pair Programming
7 2 (11.11%) Refactoring
7 2 (11.11%) Responsive Web Design
7 2 (11.11%) Scrum
7 2 (11.11%) TDD
Programming Languages
1 6 (33.33%) JavaScript
2 3 (16.67%) PHP
2 3 (16.67%) SQL
3 2 (11.11%) Groovy
3 2 (11.11%) Java
3 2 (11.11%) Python
3 2 (11.11%) Ruby
3 2 (11.11%) Scala
Qualifications
1 4 (22.22%) Degree
Quality Assurance & Compliance
1 1 (5.56%) QA
Vendors
1 5 (27.78%) Google
2 3 (16.67%) Adobe
3 2 (11.11%) DoubleClick
3 2 (11.11%) Oracle
4 1 (5.56%) Sitecore