The first table below looks at the demand for SEO skills in IT contracts advertised for the North West region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 19 June 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the North West region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
19 Jun 2013
Same period 2012 Same period 2011
Search Engine Optimisation (SEO)
Rank 106 115 115
Rank change year-on-year
+9 0
Contract jobs citing SEO 11 19 10
As % of all contract IT jobs located in the North West 0.461% 0.625% 0.331%
As % of the Processes & Methodologies category 0.658% 0.988% 0.520%
Number of daily rates quoted 0 3 6
Average daily rate - £300 £219
Average daily rate % change year-on-year
- +37.14%
UK excluding London average daily rate £253 £275 £273
% change year-on-year
-8.18% +0.91%
Number of hourly rates quoted 2 6 0
Average hourly rate £13.50 £16.50 -
Average hourly rate % change year-on-year
-18.18% -
UK excluding London average hourly rate £13.75 £16.50 £22.50
% change year-on-year
-16.66% -26.66%
All Processes & Methodologies
North West
Contract IT job ads with a match in the
Processes & Methodologies category
1671 1924 1924
As % of all contract IT jobs located in the North West 70.00% 63.33% 63.65%
Number of daily rates quoted 811 989 1018
Average daily rate £350 £350 £325
Average daily rate % change year-on-year
- +7.69%
90% offered a daily rate of more than £239 £250 £225
10% offered a daily rate of more than £475 £480 £450
UK excluding London average daily rate £370 £365 £375
% change year-on-year
+1.36% -2.66%
Number of hourly rates quoted 81 85 88
Average hourly rate £19.00 £20.00 £22.50
Average hourly rate % change year-on-year
-5.00% -11.11%
90% offered a hourly rate of more than £12.50 £13.50 £11.50
10% offered a hourly rate of more than £45.00 £37.50 £40.00
UK excluding London average hourly rate £31.00 £25.00 £29.00
% change year-on-year
+24.00% -13.79%
SEO
England

SEO
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the North West region as a proportion of the total demand within the Processes & Methodologies category.

North West SEO Jobs Demand Trend

SEO
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the North West region.

North West SEO Daily Rate Trend

SEO
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the North West region.

North West SEO Hourly Rate Trend

SEO
Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the North West region over the 3 months to 19 June 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Find
Job
Vacancies
Manchester +8 8 - - 16
Lancashire +10 3 - - 1
Merseyside - 1 - - 2
Cheshire - - - - 4
Cumbria - - - -
SEO
England

SEO
Top 30 Related IT Skills

For the 6 months to 19 June 2013, IT contractor jobs across the North West region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 18 (94.74%) CSS
2 16 (84.21%) HTML5
3 15 (78.95%) CSS3
3 15 (78.95%) JavaScript
4 13 (68.42%) jQuery
5 12 (63.16%) Degree
5 12 (63.16%) PHP
5 12 (63.16%) HTML
5 12 (63.16%) XML
6 11 (57.89%) CMS
7 10 (52.63%) Windows
8 8 (42.11%) WordPress
9 7 (36.84%) Analytics
9 7 (36.84%) Content Management
9 7 (36.84%) Google
10 6 (31.58%) Marketing
10 6 (31.58%) MySQL
10 6 (31.58%) Facebook
10 6 (31.58%) Twitter
10 6 (31.58%) Git (software)
11 5 (26.32%) Mobile App
11 5 (26.32%) Razor View Engine
11 5 (26.32%) ASP.NET MVC
11 5 (26.32%) MVC
11 5 (26.32%) C#
11 5 (26.32%) XSLT
11 5 (26.32%) Client/Server
11 5 (26.32%) OOD
11 5 (26.32%) Interwoven
11 5 (26.32%) TeamSite

SEO
Top Related IT Skills by Category

For the 6 months to 19 June 2013, IT contractor jobs across the North West region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Development
1 18 (94.74%) CSS
2 16 (84.21%) HTML5
3 15 (78.95%) CSS3
4 13 (68.42%) jQuery
5 12 (63.16%) HTML
5 12 (63.16%) XML
6 5 (26.32%) Razor View Engine
6 5 (26.32%) ASP.NET MVC
6 5 (26.32%) XSLT
6 5 (26.32%) ASP
6 5 (26.32%) ASP.NET
6 5 (26.32%) .NET
6 5 (26.32%) XSD
6 5 (26.32%) Google Maps API
6 5 (26.32%) CodeIgniter
6 5 (26.32%) CakePHP
7 2 (10.53%) Ajax
8 1 (5.263%) XSL
8 1 (5.263%) XHTML
8 1 (5.263%) JSON
Application Platforms
1 11 (57.89%) CMS
2 8 (42.11%) WordPress
3 5 (26.32%) TeamSite
3 5 (26.32%) Umbraco
Applications
1 5 (26.32%) Photoshop
1 5 (26.32%) Adobe Illustrator
2 4 (21.05%) Fireworks
Business Applications
1 2 (10.53%) Google Analytics
Communications & Networking
1 1 (5.263%) HTTP
Database & Business Intelligence
1 6 (31.58%) MySQL
2 5 (26.32%) SQL Server
2 5 (26.32%) PostgreSQL
Development Applications
1 6 (31.58%) Git (software)
2 5 (26.32%) Visual Studio
2 5 (26.32%) NetBeans
3 3 (15.79%) Dreamweaver
General
1 6 (31.58%) Marketing
2 5 (26.32%) Banking
3 1 (5.263%) Publishing
3 1 (5.263%) Local Government
Job Titles
1 12 (63.16%) Developer
2 6 (31.58%) Web Developer
3 5 (26.32%) ASP.NET Developer
3 5 (26.32%) .NET Developer
4 3 (15.79%) Web Designer
4 3 (15.79%) Designer
5 2 (10.53%) SEO Analyst
5 2 (10.53%) Copywriter
5 2 (10.53%) Analyst
6 1 (5.263%) Programmer
6 1 (5.263%) Project Manager
6 1 (5.263%) PHP Developer
6 1 (5.263%) PHP Web Developer
6 1 (5.263%) PHP Programmer
6 1 (5.263%) Web Programmer
6 1 (5.263%) Digital Project Manager
6 1 (5.263%) Front-End Developer
Miscellaneous
1 5 (26.32%) Mobile App
1 5 (26.32%) Client/Server
2 3 (15.79%) Social Media
3 1 (5.263%) Social Network
Operating Systems
1 10 (52.63%) Windows
2 5 (26.32%) Linux
Processes & Methodologies
1 7 (36.84%) Analytics
1 7 (36.84%) Content Management
2 5 (26.32%) MVC
2 5 (26.32%) OOD
2 5 (26.32%) OO
2 5 (26.32%) Web Development
2 5 (26.32%) Business Development
2 5 (26.32%) Web Analytics
3 4 (21.05%) Web Design
4 2 (10.53%) Online Marketing
4 2 (10.53%) Digital Marketing
5 1 (5.263%) Data Protection
5 1 (5.263%) Agile Software Development
5 1 (5.263%) Web Accessibility
Programming Languages
1 15 (78.95%) JavaScript
2 12 (63.16%) PHP
3 5 (26.32%) C#
3 5 (26.32%) Java
3 5 (26.32%) XPath
Qualifications
1 12 (63.16%) Degree
Systems Management
1 1 (5.263%) Plesk
Vendors
1 7 (36.84%) Google
2 6 (31.58%) Facebook
2 6 (31.58%) Twitter
3 5 (26.32%) Interwoven
3 5 (26.32%) Oracle
3 5 (26.32%) Zend
4 3 (15.79%) Adobe
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