The table below looks at the statistics for SEO skills in IT contracts advertised for the North West region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 26 June 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
26 Jun 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 138 141 125
Rank change year-on-year
+3 -16
Contract jobs citing SEO 25 8 8
As % of all contract IT jobs located in the North West 0.67% 0.22% 0.26%
As % of the Processes & Methodologies category 0.82% 0.28% 0.34%
Number of daily rates quoted 20 7 3
Median daily rate £475 £310 £350
Median daily rate % change year-on-year
+53.22% -11.42%
UK excluding London median daily rate £350 £275 £325
% change year-on-year
+27.27% -15.38%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £19.61 £12.50 £40.50
% change year-on-year
+56.88% -69.13%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the North West region.

Processes & Methodologies Category
North West
Contract IT job ads with a match in the
Processes & Methodologies category
3041 2840 2333
As % of all contract IT jobs located in the North West 81.07% 76.92% 74.80%
Number of daily rates quoted 1919 1679 1251
Median daily rate £415 £385 £388
Median daily rate % change year-on-year
+7.79% -0.64%
90% offered a daily rate of more than £300 £275 £263
10% offered a daily rate of more than £575 £550 £540
UK excluding London median daily rate £400 £380 £375
% change year-on-year
+5.26% +1.33%
Number of hourly rates quoted 69 124 97
Median hourly rate £32.50 £34.00 £28.75
Median hourly rate % change year-on-year
-4.41% +18.26%
90% offered a hourly rate of more than £12.57 £14.50 £14.50
10% offered a hourly rate of more than £53.00 £50.08 £45.00
UK excluding London median hourly rate £28.50 £30.00 £30.00
% change year-on-year
-5.00% -

SEO
Jobs Demand Trend in the North West

The demand trend of contract jobs across the North West region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in the North West

SEO
Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the North West region.

SEO Daily Rate Trend in the North West

SEO
Daily Rate Histogram in the North West

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the North West region over the 3 months to 26 June 2016.

SEO Daily Rate Histogram in the North West

SEO
Hourly Rate Trend in the North West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the North West region.

SEO Hourly Rate Trend in the North West

SEO
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the North West region over the 3 months to 26 June 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -11 9 £350 +12.90% 10
Cheshire - 9 £500 - 3
Lancashire - 7 £390 - 4
SEO
England

SEO
Top 30 Related IT Skills in the North West

For the 6 months to 26 June 2016, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the North West region with a requirement for SEO.

1 29 (63.04%) HTML
1 29 (63.04%) CSS
2 25 (54.35%) HTML5
2 25 (54.35%) User Experience
3 24 (52.17%) CSS3
4 22 (47.83%) Web Development
5 20 (43.48%) JavaScript
6 19 (41.30%) Ajax
7 18 (39.13%) Subversion
7 18 (39.13%) jQuery
8 16 (34.78%) Sass
8 16 (34.78%) LESS
9 15 (32.61%) Cross-Browser Compatibility
9 15 (32.61%) Git (software)
10 14 (30.43%) Java
10 14 (30.43%) XML
10 14 (30.43%) Mercurial
11 13 (28.26%) Google
11 13 (28.26%) Agile Software Development
12 12 (26.09%) JIRA
12 12 (26.09%) CRM
13 11 (23.91%) Unix
13 11 (23.91%) Project Management
13 11 (23.91%) Analytics
14 10 (21.74%) Wireframes
14 10 (21.74%) XPath
14 10 (21.74%) Google Analytics
14 10 (21.74%) XHTML
14 10 (21.74%) XSLT
15 9 (19.57%) .NET

SEO
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (15.22%) Apache
1 7 (15.22%) Tomcat
2 4 (8.70%) Confluence
3 2 (4.35%) CMS
3 2 (4.35%) WordPress
4 1 (2.17%) CICS
4 1 (2.17%) Drupal
4 1 (2.17%) IIS
4 1 (2.17%) MS Exchange
4 1 (2.17%) nginx
4 1 (2.17%) SharePoint Server
4 1 (2.17%) Skype for Business
4 1 (2.17%) WebSphere
Applications
1 4 (8.70%) MS Excel
2 3 (6.52%) MS PowerPoint
3 2 (4.35%) MS Office
4 1 (2.17%) Adobe Creative Suite
Cloud Services
1 10 (21.74%) Google Analytics
2 7 (15.22%) IaaS
3 4 (8.70%) Amazon AWS
4 1 (2.17%) GitHub
Communications & Networking
1 3 (6.52%) Network Security
2 1 (2.17%) DHCP
2 1 (2.17%) DNS
2 1 (2.17%) Internet
2 1 (2.17%) TETRA
Database & Business Intelligence
1 5 (10.87%) MySQL
Development Applications
1 18 (39.13%) Subversion
2 15 (32.61%) Git (software)
3 14 (30.43%) Mercurial
4 12 (26.09%) JIRA
5 4 (8.70%) JUnit
6 3 (6.52%) Maven
7 1 (2.17%) Axure RP
7 1 (2.17%) PhpStorm
General
1 8 (17.39%) Finance
1 8 (17.39%) Marketing
2 2 (4.35%) Brand Awareness
3 1 (2.17%) Pharmaceutical
Job Titles
1 30 (65.22%) Developer
2 14 (30.43%) UI Developer
3 11 (23.91%) Technical Leader
3 11 (23.91%) Web Developer
4 9 (19.57%) Front End Developer (Client-Side Developer)
4 9 (19.57%) Lead Developer
4 9 (19.57%) Technical Developer
5 7 (15.22%) Analyst
5 7 (15.22%) Business Analyst
6 6 (13.04%) Senior Analyst
6 6 (13.04%) Senior Business Analyst
7 5 (10.87%) Front End Web Developer (Client-Side Developer)
7 5 (10.87%) Lead Web Developer
7 5 (10.87%) Senior Developer
7 5 (10.87%) Web UI Developer
8 4 (8.70%) Hybris Developer
8 4 (8.70%) Technical Analyst
8 4 (8.70%) Technical Business Analyst
9 3 (6.52%) Java Developer
9 3 (6.52%) Senior Technical Analyst
Libraries, Frameworks & Software Standards
1 29 (63.04%) CSS
1 29 (63.04%) HTML
2 25 (54.35%) HTML5
3 24 (52.17%) CSS3
4 19 (41.30%) Ajax
5 18 (39.13%) jQuery
6 16 (34.78%) LESS
6 16 (34.78%) Sass
7 14 (30.43%) XML
8 10 (21.74%) XHTML
8 10 (21.74%) XSLT
9 9 (19.57%) .NET
9 9 (19.57%) Middleware
10 8 (17.39%) ASP.NET
10 8 (17.39%) Web Services
11 4 (8.70%) JSP
11 4 (8.70%) Spring
11 4 (8.70%) Spring MVC
11 4 (8.70%) XSD
12 1 (2.17%) IBM Integration Bus
Miscellaneous
1 25 (54.35%) User Experience
2 6 (13.04%) Social Media
3 5 (10.87%) Digital Media
4 4 (8.70%) iPad
5 3 (6.52%) NHS
5 3 (6.52%) Web 2.0
6 2 (4.35%) Blog
6 2 (4.35%) Computer Science
6 2 (4.35%) Copywriting
6 2 (4.35%) Social Network
7 1 (2.17%) Mainframe
7 1 (2.17%) Smartphone
Operating Systems
1 11 (23.91%) Unix
2 9 (19.57%) Linux
3 7 (15.22%) Windows
4 1 (2.17%) Apple iOS
Processes & Methodologies
1 22 (47.83%) Web Development
2 15 (32.61%) Cross-Browser Compatibility
3 13 (28.26%) Agile Software Development
4 12 (26.09%) CRM
5 11 (23.91%) Analytics
5 11 (23.91%) Project Management
6 10 (21.74%) Wireframes
7 9 (19.57%) Line Management
8 8 (17.39%) OO
8 8 (17.39%) Open Source
8 8 (17.39%) Web Design
9 7 (15.22%) Agile Project Management
9 7 (15.22%) Business Analysis
9 7 (15.22%) OOA/OOD
9 7 (15.22%) Service Design
9 7 (15.22%) UML
9 7 (15.22%) Use Case
9 7 (15.22%) Waterfall
10 6 (13.04%) E-Commerce
11 5 (10.87%) MVC
Programming Languages
1 20 (43.48%) JavaScript
2 14 (30.43%) Java
3 10 (21.74%) XPath
4 8 (17.39%) Bash Shell
5 7 (15.22%) Python
6 4 (8.70%) PHP
7 1 (2.17%) SQL
Qualifications
1 4 (8.70%) Degree
2 1 (2.17%) SC Cleared
2 1 (2.17%) Security Cleared
Quality Assurance & Compliance
1 1 (2.17%) QA
System Software
1 1 (2.17%) Active Directory
Systems Management
1 7 (15.22%) Opscode Chef
1 7 (15.22%) Puppet
2 1 (2.17%) AirWatch
Vendors
1 13 (28.26%) Google
2 7 (15.22%) Oracle
2 7 (15.22%) SaltStack
3 4 (8.70%) hybris
4 3 (6.52%) Microsoft
5 2 (4.35%) Adobe
5 2 (4.35%) Facebook
5 2 (4.35%) Twitter
6 1 (2.17%) Apple
6 1 (2.17%) Citrix
6 1 (2.17%) HP
6 1 (2.17%) Verint