The table below looks at the statistics for SEO skills in IT contracts advertised for the North West region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 1 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
1 Oct 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 122 123 136
Rank change year-on-year
+1 +13
Contract jobs citing SEO 18 8 8
As % of all contract IT jobs located in the North West 0.56% 0.27% 0.24%
As % of the Processes & Methodologies category 0.77% 0.38% 0.37%
Number of daily rates quoted 7 2 4
Average daily rate
Keep up to 90%
of your Daily Rate
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£338 £280 £300
Average daily rate % change year-on-year
+20.53% -6.66%
UK excluding London average daily rate £300 £311 £308
% change year-on-year
-3.38% +0.97%
Number of hourly rates quoted 0 1 0
Average hourly rate - £17.69 -
UK excluding London average hourly rate £27.50 £27.60 £18.00
% change year-on-year
-0.34% +53.30%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the North West region.

Processes & Methodologies Category
North West
Contract IT job ads with a match in the
Processes & Methodologies category
2323 2098 2161
As % of all contract IT jobs located in the North West 72.73% 72.07% 65.47%
Number of daily rates quoted 1340 1038 1150
Average daily rate £375 £338 £350
Average daily rate % change year-on-year
+11.11% -3.57%
90% offered a daily rate of more than £262 £240 £245
10% offered a daily rate of more than £520 £500 £475
UK excluding London average daily rate £375 £365 £365
% change year-on-year
+2.73% -
Number of hourly rates quoted 108 113 95
Average hourly rate £30.00 £22.54 £22.31
Average hourly rate % change year-on-year
+33.09% +1.03%
90% offered a hourly rate of more than £12.50 £13.40 £12.50
10% offered a hourly rate of more than £78.00 £44.92 £50.64
UK excluding London average hourly rate £26.83 £30.00 £28.50
% change year-on-year
-10.56% +5.26%

SEO
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the North West region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the North West

SEO
Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the North West region.

SEO Daily Rate Trend in the North West

SEO
Daily Rate Histogram in the North West

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the North West region over the 3 months to 1 October 2014.

SEO Daily Rate Histogram in the North West

SEO
Hourly Rate Trend in the North West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the North West region.

SEO Hourly Rate Trend in the North West

SEO
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the North West region over the 3 months to 1 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -7 12 £338 +35.00% 12
Lancashire -17 6 - - 6
Merseyside - - - -
Cheshire - - - - 6
Cumbria - - - - 1
SEO
England

SEO
Top 30 Related IT Skills in the North West

For the 6 months to 1 October 2014, IT contractor jobs across the North West region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 14 (51.85%) HTML
1 14 (51.85%) CSS
2 12 (44.44%) E-Commerce
2 12 (44.44%) User Experience
3 10 (37.04%) Social Media
3 10 (37.04%) JavaScript
4 9 (33.33%) Agile Software Development
5 8 (29.63%) jQuery
5 8 (29.63%) Marketing
5 8 (29.63%) CSS3
6 7 (25.93%) HTML5
7 6 (22.22%) Pay per click
7 6 (22.22%) Publishing
7 6 (22.22%) PHP
8 5 (18.52%) OOP
8 5 (18.52%) Legal
8 5 (18.52%) CMS
8 5 (18.52%) Blog
8 5 (18.52%) Facebook
8 5 (18.52%) Twitter
8 5 (18.52%) Mobile App
8 5 (18.52%) Analytics
9 4 (14.81%) Twitter Bootstrap
9 4 (14.81%) Regular Expression
9 4 (14.81%) Web Application Development
9 4 (14.81%) Sencha
9 4 (14.81%) Google Analytics
9 4 (14.81%) Email Marketing
9 4 (14.81%) Digital Marketing
9 4 (14.81%) Google

SEO
Top Related IT Skills in the North West by Category

For the 6 months to 1 October 2014, IT contractor jobs across the North West region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 5 (18.52%) CMS
2 1 (3.70%) WordPress
Applications
1 3 (11.11%) Photoshop
1 3 (11.11%) Adobe Creative Suite
2 1 (3.70%) Spreadsheet
Business Applications
1 4 (14.81%) Google Analytics
2 1 (3.70%) Magento
Communications & Networking
1 3 (11.11%) Intranet
2 1 (3.70%) Internet
Database & Business Intelligence
1 4 (14.81%) MySQL
Development Applications
1 4 (14.81%) Subversion
2 3 (11.11%) Dreamweaver
3 2 (7.41%) Balsamiq Mockups
3 2 (7.41%) Axure RP
General
1 8 (29.63%) Marketing
2 6 (22.22%) Publishing
3 5 (18.52%) Legal
4 3 (11.11%) Retail
5 1 (3.70%) Finance
Job Titles
1 10 (37.04%) Developer
2 9 (33.33%) Front-End Developer
3 6 (22.22%) Designer
4 5 (18.52%) PHP Developer
5 4 (14.81%) PHP MySQL Developer
5 4 (14.81%) MySQL Developer
5 4 (14.81%) Analyst
6 3 (11.11%) Systems Analyst
6 3 (11.11%) Web Developer
6 3 (11.11%) Business Analyst
6 3 (11.11%) Front-End Web Developer
7 2 (7.41%) Agile Business Analyst
7 2 (7.41%) Business Systems Analyst
8 1 (3.70%) Consultant
8 1 (3.70%) Lead Designer
8 1 (3.70%) Senior Developer
8 1 (3.70%) Project Manager
8 1 (3.70%) Senior Designer
8 1 (3.70%) Digital Project Manager
8 1 (3.70%) SEO Consultant
Libraries, Frameworks & Software Standards
1 14 (51.85%) HTML
1 14 (51.85%) CSS
2 8 (29.63%) jQuery
2 8 (29.63%) CSS3
3 7 (25.93%) HTML5
4 4 (14.81%) Twitter Bootstrap
4 4 (14.81%) Regular Expression
4 4 (14.81%) Ext JS
4 4 (14.81%) XHTML
5 1 (3.70%) PhoneGap
5 1 (3.70%) Sass
5 1 (3.70%) LESS
5 1 (3.70%) AngularJS
Miscellaneous
1 12 (44.44%) User Experience
2 10 (37.04%) Social Media
3 5 (18.52%) Blog
3 5 (18.52%) Mobile App
4 4 (14.81%) Copywriting
4 4 (14.81%) W3C
5 1 (3.70%) EPoS
5 1 (3.70%) Podcast
Operating Systems
1 4 (14.81%) Linux
Processes & Methodologies
1 12 (44.44%) E-Commerce
2 9 (33.33%) Agile Software Development
3 6 (22.22%) Pay per click
4 5 (18.52%) OOP
4 5 (18.52%) Analytics
5 4 (14.81%) Web Application Development
5 4 (14.81%) Email Marketing
5 4 (14.81%) Digital Marketing
6 3 (11.11%) Scrum
6 3 (11.11%) Web Design
6 3 (11.11%) Test Scripting
6 3 (11.11%) Systems Analysis
7 2 (7.41%) Responsive Web Design
7 2 (7.41%) Web Development
8 1 (3.70%) CRM
8 1 (3.70%) Validation
8 1 (3.70%) OO
8 1 (3.70%) Web Usability
8 1 (3.70%) Integration Testing
8 1 (3.70%) Data Validation
Programming Languages
1 10 (37.04%) JavaScript
2 6 (22.22%) PHP
3 4 (14.81%) SQL
Qualifications
1 1 (3.70%) Security Cleared
1 1 (3.70%) Degree
Vendors
1 5 (18.52%) Facebook
1 5 (18.52%) Twitter
2 4 (14.81%) Sencha
2 4 (14.81%) Google
2 4 (14.81%) Coremetrics
3 3 (11.11%) Adobe
Manchester, Lancashire
The MRJ Group
Rate: £250 - £300 per annum
Posted: 15 hours ago