The table below looks at the statistics for SEO skills in IT contracts advertised for the North West region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 29 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
29 Dec 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 126 115 111
Rank change year-on-year
-11 -4
Contract jobs citing SEO 5 14 21
As % of all contract IT jobs located in the North West 0.16% 0.49% 0.71%
As % of the Processes & Methodologies category 0.21% 0.68% 1.06%
Number of daily rates quoted 2 5 10
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£300 £350 £350
Average daily rate % change year-on-year
-14.28% -
UK excluding London average daily rate £313 £323 £305
% change year-on-year
-3.10% +5.73%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £42.50 £32.50 £16.50
% change year-on-year
+30.76% +96.96%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the North West region.

Processes & Methodologies Category
North West
Contract IT job ads with a match in the
Processes & Methodologies category
2352 2068 1981
As % of all contract IT jobs located in the North West 73.52% 73.02% 67.02%
Number of daily rates quoted 1390 1059 1023
Average daily rate £375 £350 £340
Average daily rate % change year-on-year
+7.14% +2.94%
90% offered a daily rate of more than £250 £250 £225
10% offered a daily rate of more than £525 £525 £500
UK excluding London average daily rate £390 £370 £365
% change year-on-year
+5.40% +1.36%
Number of hourly rates quoted 107 115 93
Average hourly rate £24.50 £25.77 £26.50
Average hourly rate % change year-on-year
-4.92% -2.75%
90% offered a hourly rate of more than £13.00 £13.67 £13.35
10% offered a hourly rate of more than £45.00 £44.90 £75.00
UK excluding London average hourly rate £25.00 £27.00 £30.00
% change year-on-year
-7.40% -10.00%

SEO
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the North West region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the North West

SEO
Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the North West region.

SEO Daily Rate Trend in the North West

SEO
Hourly Rate Trend in the North West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the North West region.

SEO Hourly Rate Trend in the North West

SEO
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the North West region over the 3 months to 29 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Cheshire +10 3 - - 2
Manchester -16 2 £300 -25.92% 6
Cumbria - - - -
Lancashire - - - -
Merseyside - - - -
SEO
England

SEO
Top 30 Related IT Skills in the North West

For the 6 months to 29 December 2014, IT contractor jobs across the North West region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 15 (65.22%) HTML
1 15 (65.22%) CSS
2 14 (60.87%) E-Commerce
3 11 (47.83%) jQuery
3 11 (47.83%) User Experience
4 9 (39.13%) Social Media
5 8 (34.78%) Marketing
5 8 (34.78%) JavaScript
6 7 (30.43%) MySQL
6 7 (30.43%) Agile Software Development
6 7 (30.43%) Subversion
6 7 (30.43%) CSS3
7 6 (26.09%) Analytics
7 6 (26.09%) HTML5
7 6 (26.09%) Google
7 6 (26.09%) Google Analytics
8 5 (21.74%) Blog
8 5 (21.74%) CMS
8 5 (21.74%) OOP
8 5 (21.74%) PHP
8 5 (21.74%) Facebook
8 5 (21.74%) Twitter
9 4 (17.39%) Twitter Bootstrap
9 4 (17.39%) Mobile App
9 4 (17.39%) Regular Expression
9 4 (17.39%) Sencha
9 4 (17.39%) SQL
9 4 (17.39%) Publishing
9 4 (17.39%) Linux
9 4 (17.39%) W3C

SEO
Top Related IT Skills in the North West by Category

For the 6 months to 29 December 2014, IT contractor jobs across the North West region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 5 (21.74%) CMS
2 3 (13.04%) Tomcat
2 3 (13.04%) Confluence
3 2 (8.70%) SAS
4 1 (4.35%) WordPress
Applications
1 3 (13.04%) Photoshop
1 3 (13.04%) Adobe Creative Suite
Business Applications
1 6 (26.09%) Google Analytics
Communications & Networking
1 3 (13.04%) Intranet
Database & Business Intelligence
1 7 (30.43%) MySQL
Development Applications
1 7 (30.43%) Subversion
2 3 (13.04%) JIRA
2 3 (13.04%) JUnit
2 3 (13.04%) Dreamweaver
3 2 (8.70%) Balsamiq Mockups
3 2 (8.70%) Axure RP
General
1 8 (34.78%) Marketing
2 4 (17.39%) Publishing
3 3 (13.04%) Retail
3 3 (13.04%) Legal
Job Titles
1 11 (47.83%) Developer
2 8 (34.78%) Front-End Developer
3 4 (17.39%) Designer
3 4 (17.39%) PHP MySQL Developer
3 4 (17.39%) PHP Developer
3 4 (17.39%) MySQL Developer
4 3 (13.04%) Hybris Developer
5 2 (8.70%) Digital Content Designer
5 2 (8.70%) Front-End Web Developer
5 2 (8.70%) Web Analyst
5 2 (8.70%) Analyst
5 2 (8.70%) Web Developer
6 1 (4.35%) Consultant
6 1 (4.35%) Lead Designer
6 1 (4.35%) SEO Analyst
6 1 (4.35%) SEO Consultant
6 1 (4.35%) Copywriter
6 1 (4.35%) Senior Designer
Libraries, Frameworks & Software Standards
1 15 (65.22%) HTML
1 15 (65.22%) CSS
2 11 (47.83%) jQuery
3 7 (30.43%) CSS3
4 6 (26.09%) HTML5
5 4 (17.39%) Twitter Bootstrap
5 4 (17.39%) Regular Expression
5 4 (17.39%) Ext JS
6 3 (13.04%) JSP
6 3 (13.04%) XML
6 3 (13.04%) XSD
6 3 (13.04%) XHTML
6 3 (13.04%) Spring
6 3 (13.04%) Ajax
6 3 (13.04%) Spring MVC
7 1 (4.35%) AngularJS
Miscellaneous
1 11 (47.83%) User Experience
2 9 (39.13%) Social Media
3 5 (21.74%) Blog
4 4 (17.39%) W3C
4 4 (17.39%) Copywriting
4 4 (17.39%) Mobile App
5 3 (13.04%) iPad
6 1 (4.35%) Podcast
Operating Systems
1 4 (17.39%) Linux
2 3 (13.04%) UNIX
Processes & Methodologies
1 14 (60.87%) E-Commerce
2 7 (30.43%) Agile Software Development
3 6 (26.09%) Analytics
4 5 (21.74%) OOP
5 4 (17.39%) Pay per click
5 4 (17.39%) Email Marketing
5 4 (17.39%) Digital Marketing
6 3 (13.04%) Unit Testing
6 3 (13.04%) Integration Testing
6 3 (13.04%) Continuous Integration
6 3 (13.04%) Kanban
6 3 (13.04%) Data Validation
6 3 (13.04%) Data Modelling
6 3 (13.04%) B2C
6 3 (13.04%) Project Management
6 3 (13.04%) MVC
6 3 (13.04%) Validation
6 3 (13.04%) Scrum
6 3 (13.04%) Web Design
6 3 (13.04%) Web Application Development
Programming Languages
1 8 (34.78%) JavaScript
2 5 (21.74%) PHP
3 4 (17.39%) SQL
4 3 (13.04%) Java
Qualifications
1 1 (4.35%) Security Cleared
Vendors
1 6 (26.09%) Google
2 5 (21.74%) Facebook
2 5 (21.74%) Twitter
3 4 (17.39%) Coremetrics
3 4 (17.39%) Sencha
4 3 (13.04%) Adobe
4 3 (13.04%) hybris