The table below looks at the statistics for SEO skills in IT jobs advertised for the Merseyside region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 27 September 2016 with a comparison to the same period over the previous 2 years.

3 months to
27 Sep 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 67 56 62
Rank change year-on-year
-11 +6
Permanent jobs citing SEO 8 4 2
As % of all permanent IT jobs located in Merseyside 1.17% 0.93% 0.35%
As % of the Processes & Methodologies category 1.34% 1.09% 0.42%
Number of salaries quoted 8 3 1
Median salary £32,500 £25,000 £24,000
Median salary % change year-on-year
+30.00% +4.16%
UK excluding London median salary £32,500 £32,500 £30,000
% change year-on-year
- +8.33%
SEO
North West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Merseyside region.

Processes & Methodologies Category
Merseyside
Permanent IT job ads with a match in the
Processes & Methodologies category
598 366 480
As % of all permanent IT jobs located in Merseyside 87.68% 85.51% 83.33%
Number of salaries quoted 393 284 396
Median salary £40,000 £40,000 £40,000
90% offered a salary of more than £30,000 £27,750 £30,000
10% offered a salary of more than £57,500 £57,500 £70,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

SEO
Jobs Demand Trend in Merseyside

The demand trend of job ads across the Merseyside region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Merseyside

SEO
Salary Trend in Merseyside

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Merseyside region.

SEO Salary Trend in Merseyside

SEO
Salary Histogram in Merseyside

This chart provides a salary histogram for IT jobs citing SEO across the Merseyside region over the 3 months to 27 September 2016.

SEO Salary Histogram in Merseyside

SEO
Job Locations in Merseyside

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the Merseyside region over the 3 months to 27 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Wirral - 6 £32,500 -
Liverpool -25 2 £22,500 -10.00% 4
SEO
North West

SEO
Top 30 Related IT Skills in Merseyside

For the 6 months to 27 September 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Merseyside region with a requirement for SEO.

1 10 (76.92%) Marketing
2 6 (46.15%) Web Development
2 6 (46.15%) Blog
2 6 (46.15%) Google Analytics
2 6 (46.15%) Google
2 6 (46.15%) Pay per click
2 6 (46.15%) Games
2 6 (46.15%) Strategic Planning
2 6 (46.15%) Social Media
2 6 (46.15%) Facebook
2 6 (46.15%) Twitter
2 6 (46.15%) Analytics
2 6 (46.15%) Campaign Management
2 6 (46.15%) AdWords
2 6 (46.15%) Affiliate Marketing
3 4 (30.77%) HTML
3 4 (30.77%) JavaScript
3 4 (30.77%) E-Commerce
3 4 (30.77%) jQuery
4 3 (23.08%) User Experience
5 2 (15.38%) gulp
5 2 (15.38%) Front End Development
5 2 (15.38%) Pardot
5 2 (15.38%) MailChimp
5 2 (15.38%) Laravel
5 2 (15.38%) Stakeholder Engagement
5 2 (15.38%) Sass
5 2 (15.38%) AngularJS
5 2 (15.38%) Semantic HTML
5 2 (15.38%) Cross-Browser Compatibility

SEO
Top Related IT Skills in Merseyside by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 2 (15.38%) Adobe Illustrator
1 2 (15.38%) Photoshop
Cloud Services
1 6 (46.15%) AdWords
1 6 (46.15%) Google Analytics
2 2 (15.38%) MailChimp
3 1 (7.69%) Office 365
Development Applications
1 2 (15.38%) Git (software)
1 2 (15.38%) gulp
2 1 (7.69%) Axure RP
General
1 10 (76.92%) Marketing
2 6 (46.15%) Games
3 2 (15.38%) Retail
4 1 (7.69%) Automotive
Job Titles
1 5 (38.46%) PPC Manager
2 4 (30.77%) Developer
3 2 (15.38%) Designer
3 2 (15.38%) Front End Web Designer
3 2 (15.38%) Java Developer
3 2 (15.38%) Web Designer
4 1 (7.69%) E-Commerce Developer
4 1 (7.69%) Front End Developer (Client-Side Developer)
4 1 (7.69%) Head of Design
4 1 (7.69%) Head of User Experience
4 1 (7.69%) Search Manager
Libraries, Frameworks & Software Standards
1 4 (30.77%) HTML
1 4 (30.77%) jQuery
2 2 (15.38%) AngularJS
2 2 (15.38%) CSS
2 2 (15.38%) HTML5
2 2 (15.38%) Laravel
2 2 (15.38%) Sass
2 2 (15.38%) Semantic HTML
Miscellaneous
1 6 (46.15%) Blog
1 6 (46.15%) Social Media
2 3 (23.08%) User Experience
3 2 (15.38%) Fintech
4 1 (7.69%) Graphic Design
4 1 (7.69%) Mobile App
Processes & Methodologies
1 6 (46.15%) Affiliate Marketing
1 6 (46.15%) Analytics
1 6 (46.15%) Campaign Management
1 6 (46.15%) Pay per click
1 6 (46.15%) Strategic Planning
1 6 (46.15%) Web Development
2 4 (30.77%) E-Commerce
3 2 (15.38%) Business Development
3 2 (15.38%) Cross-Browser Compatibility
3 2 (15.38%) Front End Development
3 2 (15.38%) MVC
3 2 (15.38%) Software Testing
3 2 (15.38%) Stakeholder Engagement
4 1 (7.69%) UX Design
4 1 (7.69%) Website Architecture
4 1 (7.69%) Wireframes
Programming Languages
1 4 (30.77%) JavaScript
2 2 (15.38%) Java
2 2 (15.38%) PHP
Vendors
1 6 (46.15%) Facebook
1 6 (46.15%) Google
1 6 (46.15%) Twitter
2 2 (15.38%) ATG
2 2 (15.38%) Oracle
2 2 (15.38%) Pardot
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