The table below looks at the statistics for SEO skills in IT jobs advertised for the Merseyside region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 25 August 2016 with a comparison to the same period over the previous 2 years.

3 months to
25 Aug 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 56 52 61
Rank change year-on-year
-4 +9
Permanent jobs citing SEO 11 4 6
As % of all permanent IT jobs located in Merseyside 1.81% 0.88% 0.95%
As % of the Processes & Methodologies category 2.09% 1.07% 1.12%
Number of salaries quoted 11 4 6
Median salary £32,500 £25,000 £24,000
Median salary % change year-on-year
+30.00% +4.16%
UK excluding London median salary £30,000 £32,500 £30,000
% change year-on-year
-7.69% +8.33%
SEO
North West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Merseyside region.

Processes & Methodologies Category
Merseyside
Permanent IT job ads with a match in the
Processes & Methodologies category
527 375 536
As % of all permanent IT jobs located in Merseyside 86.82% 82.06% 84.54%
Number of salaries quoted 384 288 431
Median salary £40,000 £44,000 £40,000
Median salary % change year-on-year
-9.09% +10.00%
90% offered a salary of more than £28,000 £27,000 £29,000
10% offered a salary of more than £63,550 £56,400 £69,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

SEO
Jobs Demand Trend in Merseyside

The demand trend of job ads across the Merseyside region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Merseyside

SEO
Salary Trend in Merseyside

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Merseyside region.

SEO Salary Trend in Merseyside

SEO
Salary Histogram in Merseyside

This chart provides a salary histogram for IT jobs citing SEO across the Merseyside region over the 3 months to 25 August 2016.

SEO Salary Histogram in Merseyside

SEO
Job Locations in Merseyside

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the Merseyside region over the 3 months to 25 August 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Wirral - 6 £32,500 -
Liverpool -19 5 £22,000 -12.00%
SEO
North West

SEO
Top 30 Related IT Skills in Merseyside

For the 6 months to 25 August 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Merseyside region with a requirement for SEO.

1 11 (78.57%) Marketing
2 7 (50.00%) Google
2 7 (50.00%) Pay per click
2 7 (50.00%) Google Analytics
2 7 (50.00%) Analytics
2 7 (50.00%) AdWords
3 6 (42.86%) Affiliate Marketing
3 6 (42.86%) Campaign Management
3 6 (42.86%) Facebook
3 6 (42.86%) Twitter
3 6 (42.86%) Blog
3 6 (42.86%) Social Media
3 6 (42.86%) Strategic Planning
3 6 (42.86%) Web Development
3 6 (42.86%) Games
4 4 (28.57%) JavaScript
4 4 (28.57%) HTML
4 4 (28.57%) E-Commerce
4 4 (28.57%) jQuery
5 3 (21.43%) User Experience
6 2 (14.29%) Fintech
6 2 (14.29%) gulp
6 2 (14.29%) Front End Development
6 2 (14.29%) Cross-Browser Compatibility
6 2 (14.29%) Laravel
6 2 (14.29%) Stakeholder Engagement
6 2 (14.29%) HTML5
6 2 (14.29%) Sass
6 2 (14.29%) AngularJS
6 2 (14.29%) Semantic HTML

SEO
Top Related IT Skills in Merseyside by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (7.14%) CMS
1 1 (7.14%) WordPress
Applications
1 2 (14.29%) Adobe Illustrator
1 2 (14.29%) Photoshop
Business Applications
1 1 (7.14%) Magento
Cloud Services
1 7 (50.00%) AdWords
1 7 (50.00%) Google Analytics
2 2 (14.29%) MailChimp
3 1 (7.14%) Office 365
Development Applications
1 2 (14.29%) Git (software)
1 2 (14.29%) gulp
2 1 (7.14%) Axure RP
2 1 (7.14%) Visual Website Optimizer
General
1 11 (78.57%) Marketing
2 6 (42.86%) Games
3 2 (14.29%) Retail
4 1 (7.14%) Automotive
Job Titles
1 5 (35.71%) PPC Manager
2 4 (28.57%) Developer
3 2 (14.29%) Designer
3 2 (14.29%) Front End Web Designer
3 2 (14.29%) Java Developer
3 2 (14.29%) Web Designer
4 1 (7.14%) Digital Marketing Manager
4 1 (7.14%) E-Commerce Developer
4 1 (7.14%) Front End Developer (Client-Side Developer)
4 1 (7.14%) Head of Design
4 1 (7.14%) Head of User Experience
4 1 (7.14%) Marketing Manager
4 1 (7.14%) Search Manager
Libraries, Frameworks & Software Standards
1 4 (28.57%) HTML
1 4 (28.57%) jQuery
2 2 (14.29%) AngularJS
2 2 (14.29%) CSS
2 2 (14.29%) HTML5
2 2 (14.29%) Laravel
2 2 (14.29%) Sass
2 2 (14.29%) Semantic HTML
Miscellaneous
1 6 (42.86%) Blog
1 6 (42.86%) Social Media
2 3 (21.43%) User Experience
3 2 (14.29%) Fintech
4 1 (7.14%) Analytical Skills
4 1 (7.14%) Graphic Design
4 1 (7.14%) Mobile App
Processes & Methodologies
1 7 (50.00%) Analytics
1 7 (50.00%) Pay per click
2 6 (42.86%) Affiliate Marketing
2 6 (42.86%) Campaign Management
2 6 (42.86%) Strategic Planning
2 6 (42.86%) Web Development
3 4 (28.57%) E-Commerce
4 2 (14.29%) Business Development
4 2 (14.29%) Cross-Browser Compatibility
4 2 (14.29%) Front End Development
4 2 (14.29%) MVC
4 2 (14.29%) Software Testing
4 2 (14.29%) Stakeholder Engagement
5 1 (7.14%) Digital Marketing
5 1 (7.14%) Project Management
5 1 (7.14%) UX Design
5 1 (7.14%) Website Architecture
5 1 (7.14%) Wireframes
Programming Languages
1 4 (28.57%) JavaScript
2 2 (14.29%) Java
2 2 (14.29%) PHP
Vendors
1 7 (50.00%) Google
2 6 (42.86%) Facebook
2 6 (42.86%) Twitter
3 2 (14.29%) ATG
3 2 (14.29%) Oracle
3 2 (14.29%) Pardot