The table below looks at the statistics for SEO skills in IT jobs advertised for the Merseyside region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 24 July 2016 with a comparison to the same period over the previous 2 years.

3 months to
24 Jul 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 55 52 58
Rank change year-on-year
-3 +6
Permanent jobs citing SEO 9 6 10
As % of all permanent IT jobs located in Merseyside 1.61% 1.21% 1.57%
As % of the Processes & Methodologies category 1.91% 1.47% 1.81%
Number of salaries quoted 8 6 10
Median salary £32,500 £25,000 £24,000
Median salary % change year-on-year
+30.00% +4.16%
90% offered a salary of more than £20,000 £22,000 £22,500
10% offered a salary of more than £37,750 £25,000 £30,000
UK excluding London median salary £32,000 £32,500 £30,000
% change year-on-year
-1.53% +8.33%
SEO
North West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Merseyside region.

Processes & Methodologies Category
Merseyside
Permanent IT job ads with a match in the
Processes & Methodologies category
472 408 553
As % of all permanent IT jobs located in Merseyside 84.44% 82.09% 86.81%
Number of salaries quoted 357 301 458
Median salary £40,000 £43,500 £40,000
Median salary % change year-on-year
-8.04% +8.75%
90% offered a salary of more than £29,900 £27,000 £29,000
10% offered a salary of more than £62,500 £57,500 £62,500
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

SEO
Jobs Demand Trend in Merseyside

The demand trend of job ads across the Merseyside region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Merseyside

SEO
Salary Trend in Merseyside

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Merseyside region.

SEO Salary Trend in Merseyside

SEO
Salary Histogram in Merseyside

This chart provides a salary histogram for IT jobs citing SEO across the Merseyside region over the 3 months to 24 July 2016.

SEO Salary Histogram in Merseyside

SEO
Job Locations in Merseyside

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the Merseyside region over the 3 months to 24 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Liverpool -8 5 £21,500 -14.00% 2
Wirral - 4 £32,500 -
SEO
North West

SEO
Top 30 Related IT Skills in Merseyside

For the 6 months to 24 July 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Merseyside region with a requirement for SEO.

1 8 (72.73%) Marketing
2 5 (45.45%) Google
2 5 (45.45%) Pay per click
2 5 (45.45%) Google Analytics
2 5 (45.45%) Analytics
2 5 (45.45%) AdWords
3 4 (36.36%) Affiliate Marketing
3 4 (36.36%) Blog
3 4 (36.36%) Social Media
3 4 (36.36%) Facebook
3 4 (36.36%) Twitter
3 4 (36.36%) Campaign Management
3 4 (36.36%) Strategic Planning
3 4 (36.36%) Web Development
3 4 (36.36%) Games
4 3 (27.27%) JavaScript
4 3 (27.27%) HTML
4 3 (27.27%) E-Commerce
4 3 (27.27%) jQuery
5 2 (18.18%) Laravel
5 2 (18.18%) HTML5
5 2 (18.18%) Pardot
5 2 (18.18%) MailChimp
5 2 (18.18%) User Experience
5 2 (18.18%) Sass
5 2 (18.18%) AngularJS
5 2 (18.18%) Semantic HTML
5 2 (18.18%) Cross-Browser Compatibility
5 2 (18.18%) gulp
5 2 (18.18%) Fintech

SEO
Top Related IT Skills in Merseyside by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (9.09%) CMS
1 1 (9.09%) WordPress
Applications
1 2 (18.18%) Adobe Illustrator
1 2 (18.18%) Photoshop
Business Applications
1 1 (9.09%) Magento
Cloud Services
1 5 (45.45%) AdWords
1 5 (45.45%) Google Analytics
2 2 (18.18%) MailChimp
3 1 (9.09%) Office 365
Development Applications
1 2 (18.18%) Git (software)
1 2 (18.18%) gulp
2 1 (9.09%) Axure RP
2 1 (9.09%) Visual Website Optimizer
General
1 8 (72.73%) Marketing
2 4 (36.36%) Games
3 2 (18.18%) Retail
4 1 (9.09%) Automotive
Job Titles
1 3 (27.27%) Developer
1 3 (27.27%) PPC Manager
2 2 (18.18%) Designer
2 2 (18.18%) Front End Web Designer
2 2 (18.18%) Java Developer
2 2 (18.18%) Web Designer
3 1 (9.09%) Digital Marketing Manager
3 1 (9.09%) E-Commerce Developer
3 1 (9.09%) Head of Design
3 1 (9.09%) Head of User Experience
3 1 (9.09%) Marketing Manager
3 1 (9.09%) Search Manager
Libraries, Frameworks & Software Standards
1 3 (27.27%) HTML
1 3 (27.27%) jQuery
2 2 (18.18%) AngularJS
2 2 (18.18%) HTML5
2 2 (18.18%) Laravel
2 2 (18.18%) Sass
2 2 (18.18%) Semantic HTML
3 1 (9.09%) CSS
Miscellaneous
1 4 (36.36%) Blog
1 4 (36.36%) Social Media
2 2 (18.18%) Fintech
2 2 (18.18%) User Experience
3 1 (9.09%) Analytical Skills
3 1 (9.09%) Graphic Design
3 1 (9.09%) Mobile App
Processes & Methodologies
1 5 (45.45%) Analytics
1 5 (45.45%) Pay per click
2 4 (36.36%) Affiliate Marketing
2 4 (36.36%) Campaign Management
2 4 (36.36%) Strategic Planning
2 4 (36.36%) Web Development
3 3 (27.27%) E-Commerce
4 2 (18.18%) Business Development
4 2 (18.18%) Cross-Browser Compatibility
4 2 (18.18%) MVC
4 2 (18.18%) Software Testing
5 1 (9.09%) Digital Marketing
5 1 (9.09%) Front End Development
5 1 (9.09%) Project Management
5 1 (9.09%) Stakeholder Engagement
5 1 (9.09%) UX Design
5 1 (9.09%) Website Architecture
5 1 (9.09%) Wireframes
Programming Languages
1 3 (27.27%) JavaScript
2 2 (18.18%) Java
2 2 (18.18%) PHP
Vendors
1 5 (45.45%) Google
2 4 (36.36%) Facebook
2 4 (36.36%) Twitter
3 2 (18.18%) ATG
3 2 (18.18%) Oracle
3 2 (18.18%) Pardot
Liverpool
Recruitment Genius Ltd
Salary: £20000 - £35000 per annum
Posted: 17 days ago
Liverpool
ECOM
Salary: £28000 - £32000 per annum
Posted: 20 days ago
Birkenhead, Merseyside
Oliver James Associates
Salary: £45000 - £55000 per annum
Posted: 2 days ago