The table below looks at the statistics for SEO skills in IT jobs advertised for the Merseyside region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 21 November 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
21 Nov 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 58 64 51
Rank change year-on-year
+6 -13
Permanent jobs citing SEO 3 12 15
As % of all permanent IT jobs located in Merseyside 0.59% 1.80% 2.80%
As % of the Processes & Methodologies category 0.72% 2.09% 3.56%
Number of salaries quoted 2 11 15
Average salary £37,000 £30,000 £25,000
Average salary % change year-on-year
+23.33% +20.00%
UK excluding London average salary £32,500 £30,000 £31,000
% change year-on-year
+8.33% -3.22%
SEO
North West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Merseyside region.

Processes & Methodologies Category
Merseyside
Permanent IT job ads with a match in the
Processes & Methodologies category
418 575 421
As % of all permanent IT jobs located in Merseyside 81.80% 86.08% 78.69%
Number of salaries quoted 358 513 377
Average salary £40,000 £40,000 £40,000
90% offered a salary of more than £30,000 £28,000 £27,500
10% offered a salary of more than £60,000 £55,000 £55,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in Merseyside

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Merseyside region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Merseyside

SEO
Salary Trend in Merseyside

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Merseyside region.

SEO Salary Trend in Merseyside

SEO
Job Locations in Merseyside

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Merseyside region over the 3 months to 21 November 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Liverpool +8 3 £37,000 +23.33%
SEO
North West

SEO
Top 29 Related IT Skills in Merseyside

For the 6 months to 21 November 2014, IT jobs across the Merseyside region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 7 (77.78%) Google
1 7 (77.78%) Pay per click
1 7 (77.78%) Marketing
1 7 (77.78%) Digital Marketing
1 7 (77.78%) Social Media
1 7 (77.78%) Twitter
2 6 (66.67%) Facebook
2 6 (66.67%) Advertising
3 3 (33.33%) CSS
3 3 (33.33%) Data Modelling
3 3 (33.33%) HTML
4 2 (22.22%) JavaScript
4 2 (22.22%) Migration
4 2 (22.22%) Web Development
4 2 (22.22%) jQuery
4 2 (22.22%) Analytical Skills
5 1 (11.11%) Analytics
5 1 (11.11%) Mobile App
5 1 (11.11%) Online Marketing
5 1 (11.11%) Marketing Strategy
5 1 (11.11%) Social Media Marketing
5 1 (11.11%) Blog
5 1 (11.11%) Google Analytics
5 1 (11.11%) Degree
5 1 (11.11%) Multimedia
5 1 (11.11%) Content Management
5 1 (11.11%) Law
5 1 (11.11%) B2B
5 1 (11.11%) Adobe

SEO
Top Related IT Skills in Merseyside by Category

For the 6 months to 21 November 2014, IT jobs across the Merseyside region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Business Applications
1 1 (11.11%) Google Analytics
General
1 7 (77.78%) Marketing
2 6 (66.67%) Advertising
3 1 (11.11%) Multimedia
3 1 (11.11%) Law
Job Titles
1 6 (66.67%) SEO Executive
1 6 (66.67%) Marketing Executive
2 2 (22.22%) Developer
2 2 (22.22%) Web Developer
3 1 (11.11%) Marketing Manager
3 1 (11.11%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 3 (33.33%) HTML
1 3 (33.33%) CSS
2 2 (22.22%) jQuery
Miscellaneous
1 7 (77.78%) Social Media
2 2 (22.22%) Analytical Skills
3 1 (11.11%) Blog
3 1 (11.11%) Mobile App
Processes & Methodologies
1 7 (77.78%) Digital Marketing
1 7 (77.78%) Pay per click
2 3 (33.33%) Data Modelling
3 2 (22.22%) Migration
3 2 (22.22%) Web Development
4 1 (11.11%) Content Management
4 1 (11.11%) B2B
4 1 (11.11%) Online Marketing
4 1 (11.11%) Marketing Strategy
4 1 (11.11%) Social Media Marketing
4 1 (11.11%) Analytics
Programming Languages
1 2 (22.22%) JavaScript
Qualifications
1 1 (11.11%) Degree
Vendors
1 7 (77.78%) Google
1 7 (77.78%) Twitter
2 6 (66.67%) Facebook
3 1 (11.11%) Adobe
Prenton
Recruitment Genius
Salary: £18000 - £22000 per annum
Posted: 5 days ago
Prescot
360 Resourcing
Salary: £40,000 Dependant On Experience
Posted: 18 days ago
Prescot
360 Resourcing
Salary: £20k - 30k per year
Posted: 26 days ago