The table below looks at the statistics for SEO skills in IT jobs advertised for the Merseyside region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 30 June 2016 with a comparison to the same period over the previous 2 years.

3 months to
30 Jun 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 53 57 62
Rank change year-on-year
+4 +5
Permanent jobs citing SEO 5 5 11
As % of all permanent IT jobs located in Merseyside 1.07% 0.98% 1.66%
As % of the Processes & Methodologies category 1.28% 1.15% 1.90%
Number of salaries quoted 3 5 10
Median salary £20,000 £25,000 £24,000
Median salary % change year-on-year
-20.00% +4.16%
UK excluding London median salary £32,250 £32,500 £31,500
% change year-on-year
-0.76% +3.17%
SEO
North West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Merseyside region.

Processes & Methodologies Category
Merseyside
Permanent IT job ads with a match in the
Processes & Methodologies category
390 433 580
As % of all permanent IT jobs located in Merseyside 83.16% 84.57% 87.35%
Number of salaries quoted 311 307 489
Median salary £40,000 £43,500 £40,000
Median salary % change year-on-year
-8.04% +8.75%
90% offered a salary of more than £30,000 £27,850 £28,000
10% offered a salary of more than £65,000 £57,500 £57,500
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

SEO
Jobs Demand Trend in Merseyside

The demand trend of job ads across the Merseyside region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Merseyside

SEO
Salary Trend in Merseyside

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Merseyside region.

SEO Salary Trend in Merseyside

SEO
Salary Histogram in Merseyside

This chart provides a salary histogram for IT jobs citing SEO across the Merseyside region over the 3 months to 30 June 2016.

SEO Salary Histogram in Merseyside

SEO
Job Locations in Merseyside

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the Merseyside region over the 3 months to 30 June 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Liverpool -4 5 £20,000 -20.00%
SEO
North West

SEO
Top 30 Related IT Skills in Merseyside

For the 6 months to 30 June 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Merseyside region with a requirement for SEO.

1 3 (37.50%) JavaScript
1 3 (37.50%) HTML
1 3 (37.50%) MVC
1 3 (37.50%) Marketing
1 3 (37.50%) jQuery
1 3 (37.50%) HTML5
2 2 (25.00%) Laravel
2 2 (25.00%) Git (software)
2 2 (25.00%) Sass
2 2 (25.00%) AngularJS
2 2 (25.00%) Semantic HTML
2 2 (25.00%) Analytics
2 2 (25.00%) Pardot
2 2 (25.00%) MailChimp
2 2 (25.00%) User Experience
2 2 (25.00%) Fintech
2 2 (25.00%) gulp
2 2 (25.00%) Cross-Browser Compatibility
2 2 (25.00%) Business Development
2 2 (25.00%) Google Analytics
2 2 (25.00%) Retail
2 2 (25.00%) Software Testing
2 2 (25.00%) Google
2 2 (25.00%) ATG
2 2 (25.00%) Adobe Illustrator
2 2 (25.00%) Java
2 2 (25.00%) E-Commerce
2 2 (25.00%) PHP
2 2 (25.00%) Oracle
2 2 (25.00%) Photoshop

SEO
Top Related IT Skills in Merseyside by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (12.50%) CMS
1 1 (12.50%) WordPress
Applications
1 2 (25.00%) Adobe Illustrator
1 2 (25.00%) Photoshop
Business Applications
1 1 (12.50%) Magento
Cloud Services
1 2 (25.00%) Google Analytics
1 2 (25.00%) MailChimp
2 1 (12.50%) AdWords
2 1 (12.50%) Office 365
Development Applications
1 2 (25.00%) Git (software)
1 2 (25.00%) gulp
2 1 (12.50%) Axure RP
2 1 (12.50%) Visual Website Optimizer
General
1 3 (37.50%) Marketing
2 2 (25.00%) Retail
3 1 (12.50%) Automotive
Job Titles
1 3 (37.50%) Developer
2 2 (25.00%) Designer
2 2 (25.00%) Front End Web Designer
2 2 (25.00%) Java Developer
2 2 (25.00%) Web Designer
3 1 (12.50%) Digital Marketing Manager
3 1 (12.50%) Front End Developer (Client-Side Developer)
3 1 (12.50%) Head of Design
3 1 (12.50%) Head of User Experience
3 1 (12.50%) JavaScript Developer
3 1 (12.50%) Marketing Manager
Libraries, Frameworks & Software Standards
1 3 (37.50%) HTML
1 3 (37.50%) HTML5
1 3 (37.50%) jQuery
2 2 (25.00%) AngularJS
2 2 (25.00%) Laravel
2 2 (25.00%) Sass
2 2 (25.00%) Semantic HTML
3 1 (12.50%) Ajax
3 1 (12.50%) CSS
3 1 (12.50%) CSS3
Miscellaneous
1 2 (25.00%) Fintech
1 2 (25.00%) User Experience
2 1 (12.50%) Analytical Skills
2 1 (12.50%) Graphic Design
2 1 (12.50%) Mobile App
Processes & Methodologies
1 3 (37.50%) MVC
2 2 (25.00%) Analytics
2 2 (25.00%) Business Development
2 2 (25.00%) Cross-Browser Compatibility
2 2 (25.00%) E-Commerce
2 2 (25.00%) Software Testing
3 1 (12.50%) Competitor Analysis
3 1 (12.50%) Digital Marketing
3 1 (12.50%) Front End Development
3 1 (12.50%) Pay per click
3 1 (12.50%) Project Management
3 1 (12.50%) TDD
3 1 (12.50%) Time Management
3 1 (12.50%) UX Design
3 1 (12.50%) Website Architecture
3 1 (12.50%) Wireframes
Programming Languages
1 3 (37.50%) JavaScript
2 2 (25.00%) Java
2 2 (25.00%) PHP
Vendors
1 2 (25.00%) ATG
1 2 (25.00%) Google
1 2 (25.00%) Oracle
1 2 (25.00%) Pardot